IN THE UNITED STATES DISTRICT COURT 

FOR THE NORTHERN DISTRICT OF ILLINOIS 

EASTERN DIVISION

GEORGE MOORE, individually and on 

behalf of all others similarly situated, Case No. 1:20-cv-03690 

 

 Plaintiff, FIRST AMENDED

 CLASS ACTION COMPLAINT

v. 

 JURY DEMANDED

LIGHTHOUSE INSURANCE GROUP, 

LLC, QUOTELAB, LLC d/b/a 

MEDIAALPHA and DOES 1-10, 

 Honorable Judge Charles P. Kocoras 

Defendants. 

 

 

Now comes the Plaintiff, GEORGE MOORE (“Plaintiff”), individually and on behalf of 

all others similarly situated, and by and through his attorneys, and for his First Amended Class 

Action Complaint against the Defendants, LIGHTHOUSE INSURANCE GROUP, LLC (“LIG”), 

QUOTELAB, LLC d/b/a MEDIAALPHA (“Quotelab”), and DOES 1-10 (collectively referred to 

as “Defendants”), Plaintiff alleges and states as follows: 

PRELIMINARY STATEMENTS 

1. This is an action for damages, injunctive relief, and any other available legal or 

equitable remedies, for violations of the Telephone Consumer Protection Act (“TCPA”), 47 U.S.C. 

§ 227, et seq., resulting from the illegal actions of Defendants, in negligently, knowingly, and/or 

willfully placing through its agent(s), sales, solicitation, and/or other telemarketing calls to 

Plaintiff’s residential telephone number, in violation of the TCPA and related regulations, 

specifically the National Do-Not-Call Registry and internal do-not-call provisions of 47 C.F.R. 

64.1200(c) and (d), thereby invading Plaintiff’s privacy. Plaintiff alleges as follows upon personal 

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knowledge as to himself and his own acts and experiences, and, as to all other matters, upon 

information and belief, including investigation conducted by his attorneys. 

2. According to the Federal Communications Commission’s website, accessed on 

February 28, 2020 at https://www.fcc.gov/consumers/guides/stop-unwanted-robocalls-and-texts: 

The national Do Not Call list protects landline and wireless phone 

numbers. You can register your numbers on the national Do Not Call 

list at no cost... Telemarketers must remove your numbers from 

their call lists and stop calling you within 31 days from the date you 

register. Your numbers will remain on the list until you remove them 

or discontinue service – there is no need to re-register numbers. 

3. The TCPA was designed to prevent telephone calls like the ones described herein, 

and to protect the privacy of citizens like Plaintiff. “Voluminous consumer complaints about 

abuses of telephone technology – for example, computerized calls dispatched to private homes – 

prompted Congress to pass the TCPA.” Mims v. Arrow Fin. Servs., LLC, 132 S.Ct. 740, 744 (2012). 

4. In enacting the TCPA, Congress intended to give consumers a choice as to how 

corporate and similar entities may contact them, and made specific findings that “[t]echnologies 

that might allow consumers to avoid receiving such calls are not universally available, are costly, 

are unlikely to be enforced, or place an inordinate burden on the consumer.” TCPA, Pub. L. No. 

102–243, § 11. In support of this, Congress found that: 

[b]anning such automated or prerecorded telephone calls to the 

home, except when the receiving party consents to receiving the call 

or when such calls are necessary in an emergency situation affecting 

the health and safety of the consumer, is the only effective means of 

protecting telephone consumers from this nuisance and privacy 

invasion. 

Id. at § 12; see also Martin v. Leading Edge Recovery Solutions, LLC, 2012 WL 3292838, at *4 

(N.D.Ill. Aug. 10, 2012) (citing Congressional findings on the TCPA’s purpose). 

5. Congress also specifically found that “the evidence presented to the Congress 

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indicates that automated or prerecorded calls are a nuisance and an invasion of privacy, regardless 

of the type of call....” Id. at §§ 12-13. 

6. Persons, like Plaintiff herein, have no control to stop unsolicited telemarketing calls 

placed to them, whether automated or otherwise. 

7. Plaintiff and the members of some of the proposed classes defined below received 

telemarketing calls placed to their telephones, placed by or on behalf of Defendant LIG, which 

were made without the prior express consent of the recipients of said calls. 

JURISDICTION AND VENUE

8. This Court has jurisdiction pursuant to 28 U.S.C. § 1331, as this civil action arises 

under a law of the United States, the TCPA. 

9. This Court has general personal jurisdiction over Defendants because they are 

actively engaged in selling their products and services throughout Illinois and the United States. 

10. This Court has specific personal jurisdiction over Defendants because they caused 

the telephone calls at issue in this case to be placed to Plaintiff, who lives in Illinois, at a telephone 

number bearing an Illinois area code. 

11. Venue is proper in this District pursuant to 28 U.S.C. § 1391(b) because a 

substantial part of the events giving rise to this claim occurred in this District. 

PARTIES 

12. Plaintiff is an individual who was at all relevant times residing in the City of Carol 

Stream, County of DuPage, and State of Illinois. 

13. Plaintiff is a “person” as defined by 47 U.S.C. § 153(39). 

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14. On information and belief, Defendant LIG is a limited liability company of the State 

of Florida, which is not registered with the Secretary of State to do business in Illinois, and whose 

principal place of business is located in Independence, Ohio. 

15. On information and belief, Defendant Quotelab is a limited liability company of the 

State of Delaware, which is not registered with the Secretary of State to do business in Illinois, and 

whose principal place of business is located in Los Angeles, California. 

16. On information and belief, at all times relevant hereto, Defendants were engaged 

in the marketing and sale of various insurance products and services. 

17. LIG is a “person” as defined by 47 U.S.C. § 153(39). 

18. Quotelab is a “person” as defined by 47 U.S.C. § 153(39). 

19. The true names and capacities of the Defendants sued herein as DOES 1-10 are 

currently unknown to Plaintiff, who therefore sues such Defendants by fictitious names. Each of 

the Defendants designated herein as a Doe is legally responsible for the unlawful acts alleged 

herein. Plaintiff will seek leave of Court to amend his complaint to reflect the true names and 

capacities of the Doe Defendants when such identities become known. 

20. Plaintiff is informed and believes that at all relevant times, each and every 

Defendant was acting as an agent and/or employee of each of the other Defendants and was acting 

within the course and scope of said agency and/or employment with the full knowledge and 

consent of each of the other Defendants. Plaintiff is informed and believes that each of the acts 

and/or omissions complained of herein was made known to, and ratified by, each of the other 

Defendants. 

 

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FACTS COMMON TO ALL COUNTS 

21. On or about July 6, 2003, Plaintiff successfully registered his residential telephone 

number ending in -1188 with the National Do-Not-Call Registry. 

22. During or about July of 2019, Defendants began placing unsolicited telemarketing 

telephone calls to Plaintiff. 

23. Plaintiff has not previously sought out Defendants’ services, nor has Plaintiff 

attempted to retrieve information from Defendants about their services. Therefore, Plaintiff did 

not have an established business relationship with Defendants, as defined under 16 C.F.R. § 

310.4(b)(1)(iii)(B). 

24. From on or about July 17, 2019 through on or about October 23, 2019, Plaintiff 

received approximately 29 unsolicited telemarketing telephone calls from Defendants. 

25. For example, on July 31, 2019, Plaintiff received calls from numbers which 

displayed on his caller ID as (630) 809-3212 and (630) 339-7210. 

26. When Plaintiff answered Defendants’ calls, he heard a noticeable pause followed 

by a loud “bloop” sound before a representative came on the line. 

27. Both times, the representative stated that he/she was with “Lighthouse Insurance 

Group” and calling regarding a health insurance quote. 

28. Plaintiff was not interested in the services being offered. 

29. However, the calls continued thereafter. 

30. On or about September 6, 2019, Plaintiff called the telephone number back which 

appeared on his caller ID in an effort to confirm the identity of the company that had been calling 

him. 

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31. On or about September 7 and 8, 2019, Plaintiff emailed LIG, asking LIG to provide 

documentation showing he requested to receive these telemarketing calls, along with a copy of 

LIG’s written do-not-call policy, and indicated that he wished to no longer be contacted. 

32. LIG did not provide the documentation requested by Plaintiff in his emails. 

33. Furthermore, on or about October 23, 2019, Plaintiff received an additional 

telemarketing call from Defendants. 

34. Plaintiff never gave Defendants his prior express invitation or permission to receive 

their telemarketing calls, nor did he have an established business relationship with Defendants. 

35. Defendants’ unsolicited telemarketing calls were a nuisance to Plaintiff. 

36. As a result of Defendants’ acts and omissions outlined above, Plaintiff has suffered 

concrete and particularized injuries and harm, which include, but are not limited to, the following:

a. Invasion of privacy;

b. Intrusion upon and occupation of the capacity of Plaintiff’s telephone line; 

 c. Wasting Plaintiff’s time; and 

d. Aggravation, inconvenience, frustration, emotional distress, and similar 

categories of damages. 

CLASS ALLEGATIONS 

37. Plaintiff brings this action on behalf of himself and all others similarly situated, as 

a member of the following proposed class (the “National Do-Not-Call Class”) defined as follows: 

All residential telephone subscribers within the United States: 

a) whose telephone numbers were registered on the National 

Do-Not-Call Registry for at least 30 days, 

b) who had not granted Defendants prior express consent nor 

had a prior established business relationship with 

Defendants, or who had revoked such consent and prior 

established business relationship, 

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c) who received more than one call made by or on behalf of 

Defendants that promoted Defendants’ products or services, 

d) within any 12-month period, and 

e) within four years prior to the filing of this Complaint through 

the date of class certification. 

38. Plaintiff also brings this action on behalf of himself and all others similarly situated, 

as a member of the following proposed class (the “Internal Do-Not-Call Class”) defined as follows: 

All residential telephone subscribers within the United States: 

a) who had not granted Defendants prior express consent nor 

had a prior established business relationship with 

Defendants, or who had revoked such consent and prior 

established business relationship, 

b) who requested that Defendants not place calls to them for 

telemarketing purposes, 

c) who received more than one call made by or on behalf of 

Defendants that promoted Defendants’ products or services 

more than 30 days after the date such request was made, 

d) within any 12-month period, 

e) within four years prior to the filing of this Complaint through 

the date of class certification. 

39. Defendants, their employees and agents are excluded from the Classes. Plaintiff 

does not know the number of members in the Classes, but believes the Classes’ members number 

in the hundreds, if not more. Thus, this matter should be certified as a Class Action to assist in the 

expeditious litigation of the matter. 

40. The Classes are so numerous that the individual joinder of all of their members is 

impractical. While the exact number and identities of the Classes’ members are unknown to 

Plaintiff at this time and can only be ascertained through appropriate discovery, Plaintiff is 

informed and believes and thereon alleges that the Classes include hundreds, if not thousands of 

members. Plaintiff alleges that the Classes’ members may be ascertained by the records maintained 

by Defendants. 

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41. This suit is properly maintainable as a class action pursuant to Fed. R. Civ. P. 23(a) 

because the Classes are so numerous that joinder of the Classes’ members is impractical and the 

disposition of their claims in the Class Action will provide substantial benefits both to the parties 

and the Court. 

42. There are questions of law and fact common to the Classes affecting the parties to 

be represented. The questions of law and fact common to the Classes predominate over questions 

which may affect individual members of the Classes and include, but are not necessarily limited 

to, the following: 

a. Whether the Classes’ members’ residential telephone numbers were called 

by Defendants without Defendants having obtained prior express consent 

or an established business relationship which would allow them to place 

such calls; 

b. Whether the National Do-Not-Call Class members’ telephone numbers 

were called by Defendants more than 30 days after they registered such 

numbers on the National Do-Not-Call Class registry; 

c. Whether the Internal Do-Not-Call Class members’ telephone numbers were 

called by Defendants more than 30 days after the date the members 

requested their numbers be added to Defendants’ internal do-not-call list; 

d. Whether Defendants had a written policy, available upon demand, for 

maintaining an internal do-not-call list; 

e. Whether Defendants violated the TCPA, 47 U.S.C. § 227, et seq., by placing 

telephone calls to the National Do-Not-Call Class members without proper 

consent or an established business relationship; and 

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f. Whether Defendants violated the TCPA, 47 U.S.C. § 227, et seq., by placing 

telephone calls to the Internal Do-Not-Call Class members without proper 

consent or an established business relationship. 

43. As a residential telephone subscriber who received telephone calls, made by or on 

behalf of Defendants, without his prior express consent, after his telephone number was registered 

on the National Do-Not-Call Registry for at least 30 days, within four years prior to the filing of 

this Complaint, Plaintiff is asserting claims that are typical of the National Do-Not-Call Class. 

44. As a residential telephone subscriber who received telephone calls, made by or on 

behalf of Defendants, without his prior express consent, at least 30 days after he requested his 

telephone number be added to Defendants’ internal do-not-call registry, within four years prior to 

the filing of this Complaint, Plaintiff is also asserting claims that are typical of the Internal DoNot-Call Class. 

45. Plaintiff has no interests adverse or antagonistic to the interests of the other 

members of the Classes. 

46. Plaintiff will fairly and adequately protect the interests of the members of the 

National Do-Not-Call Class and the Internal Do-Not-Call Class. Plaintiff has retained attorneys 

experienced in the prosecution of class actions. 

47. A class action is superior to other available methods of fair and efficient 

adjudication of this controversy, since individual litigation of the claims of all Class members is 

impracticable. Even if every Class member could afford individual litigation, the court system 

could not. It would be unduly burdensome to the courts in which individual litigation of numerous 

issues would proceed. Individualized litigation would also present the potential for varying, 

inconsistent or contradictory judgments and would magnify the delay and expense to all parties, 

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and to the court system, resulting from multiple trials of the same complex factual issues. By 

contrast, the conduct of this action as a class action presents fewer management difficulties, 

conserves the resources of the parties and of the court system and protects the rights of each Class 

member. Class treatment will also permit the adjudication of relatively small claims by many Class 

members who could not otherwise afford to seek legal redress for the wrongs complained of herein. 

48. The prosecution of separate actions by individual Class members would create a 

risk of adjudications with respect to them that would, as a practical matter, be dispositive of the 

interests of the other Class members not parties to such adjudications or that would substantially 

impair or impede the ability of such non-party Class members to protect their interests. 

49. Defendants have acted or refused to act in respect generally applicable to the 

National Do-Not-Call Class and the Internal Do-Not-Call Class, thereby making appropriate final 

and injunctive relief with regard to the members of Classes as a whole. 

50. Defendants failed to comply with the requirements of the TCPA, including but not 

limited to the implementing regulations contained in 47 C.F.R. § 64.1200(c) and (d), as to the 

Classes’ members with respect to the above-alleged transactions. 

51. 47 C.F.R. § 64.1200(c)(2) provides that: 

[n]o person or entity shall initiate any telephone solicitation to...[a] 

residential telephone subscriber who has registered his or her 

telephone number on the national do-not-call registry of persons 

who do not wish to receive telephone solicitations that is maintained 

by the Federal Government. 

52. 47 C.F.R. § 64.1200(d) provides that: 

No person or entity shall initiate any call for telemarketing purposes 

to a residential telephone subscriber unless such person or entity has 

instituted procedures for maintaining a list of persons who request 

not to receive telemarketing calls made by or on behalf of that 

person or entity. The procedures instituted must meet the following 

minimum standards: 

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(1) Written policy. Persons or entities making calls for telemarketing 

purposes must have a written policy, available upon demand, for 

maintaining a do-not-call list. 

... 

(3) Recording, disclosure of do-not-call requests. If a person or 

entity making a call for telemarketing purposes (or on whose behalf 

such a call is made) receives a request from a residential telephone 

subscriber not to receive calls from that person or entity, the person 

or entity must record the request and place the subscriber's name, if 

provided, and telephone number on the do-not-call list at the time 

the request is made. Persons or entities making calls for 

telemarketing purposes (or on whose behalf such calls are made) 

must honor a residential subscriber's do-not-call request within a 

reasonable time from the date such request is made. This period may 

not exceed thirty days from the date of such request. 

53. In multiple instances, Defendants called the National Do-Not-Call Class without 

the members’ prior express consent or an established business relationship, and after the Class 

members registered with the federal government’s Do-Not-Call registry, in violation of the TCPA, 

47 U.S.C. § 227, et seq., and 47 C.F.R. 64.1200(c). 

54. In multiple instances, Defendants called Internal Do-Not-Call Class members who 

requested that Defendants not place calls to them for telemarketing purposes, more than 30 days 

after the date such requests were made, in violation of the TCPA, 47 U.S.C. § 227, et seq., and 47 

C.F.R. 64.1200(d). 

55. In addition, on information and belief, Defendants have not instituted procedures 

for maintaining a list of persons who request not to receive telemarketing calls made by or on 

behalf of Defendants, in violation of the TCPA, 47 U.S.C. § 227, et seq., and 47 C.F.R. 64.1200(d). 

56. The size and definition of the National Do-Not-Call Class and the Internal Do-NotCall Class can be identified through Defendants’ records and/or Defendants’ agents’ records. 

 

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COUNT I 

NEGLIGENT VIOLATIONS OF THE TCPA 

47 U.S.C. § 227(c) and 47 C.F.R. 64.1200(c)

57. Plaintiff incorporates all of the allegations and statements made in paragraphs 1 

through 56 above as if fully reiterated herein. 

58. The foregoing acts and omissions of Defendants constitute numerous and multiple 

negligent violations of the TCPA, including, but not limited to, each and every one of the above 

cited provisions of 47 U.S.C. § 227, et seq., including the implementing regulations of 47 C.F.R. 

64.1200(c). 

59. As a result of Defendants’ negligent violations of 47 U.S.C. § 227, et seq., Plaintiff 

is entitled to an award of $500.00 in statutory damages for each and every violation, pursuant to 

47 U.S.C. § 227(c)(5). 

60. Plaintiff is also entitled to and seeks injunctive relief prohibiting such conduct in 

the future. 

COUNT II 

KNOWING AND/OR WILLFUL VIOLATIONS OF TCPA 

47 U.S.C. § 227(c) and 47 C.F.R. 64.1200(c) 

61. Plaintiff incorporates all of the allegations and statements made in paragraphs 1 

through 56 above as if fully reiterated herein. 

62. The foregoing acts and omissions of Defendants constitute numerous and multiple 

knowing and/or willful violations of the TCPA, including, but not limited to, each and every one 

of the above-cited provisions of 47 U.S.C. § 227, et seq., including the implementing regulations 

of 47 C.F.R. 64.1200(c). 

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63. As a result of Defendants’ knowing and/or willful violations of 47 U.S.C. § 227, et 

seq., Plaintiff is entitled to an award of $1,500.00 in treble statutory damages for each and every 

violation, pursuant to 47 U.S.C. § 227(c)(5). 

64. Plaintiff is also entitled to and seeks injunctive relief prohibiting such conduct in 

the future. 

COUNT III 

NEGLIGENT VIOLATIONS OF THE TCPA 

47 U.S.C. § 227(c) and 47 C.F.R. 64.1200(d)

65. Plaintiff incorporates all of the allegations and statements made in paragraphs 1 

through 56 above as if fully reiterated herein. 

66. The foregoing acts and omissions of Defendants constitute numerous and multiple 

negligent violations of the TCPA, including, but not limited to, each and every one of the above 

cited provisions of 47 U.S.C. § 227, et seq., including the implementing regulations of 47 C.F.R. 

64.1200(d). 

67. As a result of Defendants’ negligent violations of 47 U.S.C. § 227, et seq., Plaintiff 

is entitled to an award of $500.00 in statutory damages for each and every violation, pursuant to 

47 U.S.C. § 227(c)(5). 

68. Plaintiff is also entitled to and seeks injunctive relief prohibiting such conduct in 

the future. 

COUNT IV 

KNOWING AND/OR WILLFUL VIOLATIONS OF THE TCPA 

47 U.S.C. § 227(c) and 47 C.F.R. 64.1200(d) 

69. Plaintiff incorporates all of the allegations and statements made in paragraphs 1 

through 56 above as if fully reiterated herein. 

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70. The foregoing acts and omissions of Defendants constitute numerous and multiple 

knowing and/or willful violations of the TCPA, including, but not limited to, each and every one 

of the above-cited provisions of 47 U.S.C. § 227, et seq., including the implementing regulations 

of 47 C.F.R. 64.1200(d). 

71. As a result of Defendants’ knowing and/or willful violations of 47 U.S.C. § 227, et 

seq., Plaintiff is entitled to an award of $1,500.00 in treble statutory damages for each and every 

violation, pursuant to 47 U.S.C. § 227(c)(5). 

72. Plaintiff is also entitled to and seeks injunctive relief prohibiting such conduct in 

the future. 

PRAYER FOR RELIEF 

Wherefore, Plaintiff prays for a judgment against Defendants as follows: 

a. An order certifying the National Do-Not-Call Class and the Internal DoNot-Call Class, and appointing Plaintiff as Representative of the Classes; 

b. An order certifying the undersigned counsel as Counsel for the National DoNot-Call Class and the Internal Do-Not-Call Class; 

c. An order requiring Defendants, at their own cost, to notify all of the Classes’ 

members of the unlawful conduct herein; 

d. Judgment against Defendants in the amount of $500.00 in statutory 

damages for each and every negligent violation of the TCPA by Defendants; 

e. Judgment against Defendants in the amount of $1,500.00 in statutory 

damages for each and every knowing and/or willful violation of the TCPA 

by Defendants; 

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f. An order for injunctive relief prohibiting such conduct by Defendants in the 

future; 

g. Judgment against Defendants for Plaintiff’s court costs and other litigation 

costs; and 

h. Any other relief deemed just and proper by this Court. 

JURY DEMAND 

Plaintiffs demand a trial by jury on all issues in this action which are so triable. 

RESPECTFULLY SUBMITTED, 

GEORGE MOORE 

By: /s/ David B. Levin 

 Attorney for Plaintiff

Illinois Attorney No. 6212141

Law Offices of Todd M. Friedman, P.C. 

111 W. Jackson Blvd., Suite 1700 

Chicago, Illinois 60604

Phone: (224) 218-0882

Fax: (866) 633-0228

dlevin@toddflaw.com

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