Civil Action Cover Sheet - Case Initiation (05/27/16) CCL 0520

IN THE CIRCUIT COURT OF COOK COUNTY, ILLINOIS

COUNTY DEPARTMENT, LAW DIVISION

DOROTHY BROWN, CLERK OF THE CIRCUIT COURT OF COOK COUNTY, ILLINOIS

Page 1 of 1

CIVIL ACTION COVER SHEET - CASE INITIATION

A Civil Action Cover Sheet - Case Initiation shall be fi led with the 

complaint in all civil actions. Th e information contained herein 

is for administrative purposes only and cannot be introduced into 

evidence. Please check the box in front of the appropriate case 

type which best characterizes your action. Only one (1) case type 

may be checked with this cover sheet.

Jury Demand Yes No

PERSONAL INJURY/WRONGFUL DEATH

CASE TYPES:

 027 Motor Vehicle

 040 Medical Malpractice

 047 Asbestos

 048 Dram Shop

 049 Product Liability

 051 Construction Injuries

(including Structural Work Act, Road

Construction Injuries Act and negligence)

 052 Railroad/FELA

 053 Pediatric Lead Exposure

 061 Other Personal Injury/Wrongful Death

 063 Intentional Tort

 064 Miscellaneous Statutory Action

(Please Specify Below**)

 065 Premises Liability

 078 Fen-phen/Redux Litigation

 199 Silicone Implant

TAX & MISCELLANEOUS REMEDIES

CASE TYPES:

 007 Confessions of Judgment

 008 Replevin

 009 Tax

 015 Condemnation

 017 Detinue

 029 Unemployment Compensation

 031 Foreign Transcript

 036 Administrative Review Action

 085 Petition to Register Foreign Judgment

 099 All Other Extraordinary Remedies

By: _______________________________________________

 (Attorney) (Pro Se)

___________________________________________________________

v.

___________________________________________________________ No. ______________________________

(FILE STAMP)

COMMERCIAL LITIGATION

CASE TYPES:

 002 Breach of Contract

 070 Professional Malpractice

(other than legal or medical)

 071 Fraud (other than legal or medical)

 072 Consumer Fraud

 073 Breach of Warranty

 074 Statutory Action

(Please specify below.**)

 075 Other Commercial Litigation

(Please specify below.**)

 076 Retaliatory Discharge

OTHER ACTIONS

CASE TYPES:

 062 Property Damage

 066 Legal Malpractice

 077 Libel/Slander

 079 Petition for Qualifi ed Orders

 084 Petition to Issue Subpoena

 100 Petition for Discovery

** ___________________________________________________

_____________________________________________________

Pro Se Only:  I have read and agree to the terms of the Clerk’s Offi ce Electronic Notice Policy and choose to opt in to electronic notice 

form the Clerk’s Offi ce for this case at this email address: ______________________________________________________________

Primary Email: _________________________________________

Secondary Email: _______________________________________

Tertiary Email: _________________________________________

Vanesa Honorato, et al.

Mt. Olympus Enterprises, Inc., et al.

■

tfdurkin@comcast.net

pcdurkin@comcast.net

Terrence F. Durkin

FILED

5/11/2020 10:29 PM

DOROTHY BROWN

CIRCUIT CLERK

COOK COUNTY, IL

2020L005182

9234035

FILED DATE: 5/11/2020 10:29 PM 2020L005182

EXHIBIT A

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 1 of 156 PageID #:6
Appearance

IN THE CIRCUIT COURT OF COOK COUNTY, ILLINOIS

COUNTY DEPARTMENT, LAW DIVISION

DOROTHY BROWN, CLERK OF THE CIRCUIT COURT OF COOK COUNTY, ILLINOIS

Page 1 of 1

APPEARANCE

 GENERAL APPEARANCE 0900 - APPEARANCE - FEE PAID; 0909 - APPEARANCE - NO FEE;

 0904 - APPEARANCE FILED - FEE WAIVED

 JURY DEMAND 1900 - APPEARANCE & JURY DEMAND - FEE PAID

 1909 - APPEARANCE & JURY DEMAND - NO FEE

Th e undersigned enters the appearance of: Plaintiff Defendant

_________________________________________________________________________________________________

_________________________________________________________________________________________________

(Insert litigant’s name.)

 ________________________________________

Signature

 INITIAL COUNSEL OF RECORD  PRO SE

 ADDITIONAL APPEARANCE  SUBSTITUTE APPEARANCE

 A copy of this appearance shall be given to all parties who have appeared and have not been found by the 

Court to be in default.

____________________________________________________

 Plaintiff

v.

____________________________________________________

Defendant

No. ______________________________________

Calendar: _________________________________

 Atty. No.: ________________  Pro Se 99500

(Please complete the following contact information.)

Name: _____________________________________

Atty. for: ___________________________________

Address: ____________________________________

City/State/Zip: _______________________________

Telephone: __________________________________

Primary Email: _______________________________

Secondary Email: _____________________________

Tertiary Email: _______________________________

Pro Se Only:  I have read and agree to the terms of 

the Clerk’s Offi ce Electronic Notice Policy and choose 

to opt in to electronic notice from the Clerk’s offi ce for 

this case at this email address:

________________________________________________________________

(12/30/15) CCL N530

Vanessa Honorato, et al.

Mt. Olympus Enterprises, Inc., et al.

✔

✔

Vanessa Honorato, Individually and Vanessa Honorato, Independent Administrator of the Estate of Maryana

Joanna Munoz, Deceased

✔

✔ 64051

Law Offices of Terrence F. Durkin

PLAINTIFFS

738 East Dundee Road, #328

Palatine, Illinois 60074

(312) 813-7366

tfdurkin@comcast.net

pcdurkin@comcast.net

FILED

5/11/2020 10:29 PM

DOROTHY BROWN

CIRCUIT CLERK

COOK COUNTY, IL

2020L005182

9234035

FILED DATE: 5/11/2020 10:29 PM 2020L005182

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 2 of 156 PageID #:7
1

Atty ID #64051

IN THE CIRCUIT COURT OF COOK COUNTY, ILLINOIS 

COUNTY DEPARTMENT, LAW DIVISION 

VANESSA HONORATO, INDEPENDENT )

ADMINISTRATOR OF THE ESTATE OF )

MARYANA JOANNA MUNOZ, DECEASED, )

AND VANESSA HONORATO, Individually, )

) Case No. __________________

 Plaintiffs, ) 

 ) Plaintiffs’ Demand

vs. ) Trial by Jury

 )

MT. OLYMPUS ENTERPRISES, INC., )

MOUNT OLYMPUS RESORTS, LLC., MT. ) 

OLYMPUS WATER & THEME PARK RESORT, ) 

and WISCONSIN DELLS VISITOR AND ) 

CONVENTION BUREAU, INC. )

 ) 

 Defendants. ) 

COMPLAINT AT LAW

COUNT I

PREMISES LIABILITY - WRONGFUL DEATH – MT. OLYMPUS WATER & THEME PARK, MT.

OLYMPUS ENTERPRISES, INC., MT. OLYMPUS RESORTS, LLC AND WISCONSIN DELLS VISITOR 

AND CONVENTION BUREAU 

NOW COMES, VANESSA HONORATO, (hereafter “HONORATO”) as the 

Independent Administrator of the Estate of MARYANA JOANNA MUNOZ, (hereafter 

“MUNOZ”) deceased, by and through her attorneys, LAW OFFICES OF TERRENCE F. 

DURKIN and complaining of the Defendants, MT. OLYMPUS WATER & THEME PARK, 

MT. OLYMPUS ENTERPRISES, INC., MT. OLYMPUS RESORTS, LLC. and 

FILED

5/11/2020 10:29 PM

DOROTHY BROWN

CIRCUIT CLERK

COOK COUNTY, IL

2020L005182

9234035

FILED DATE: 5/11/2020 10:29 PM 2020L005182

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2

WISCONSIN DELLS VISITOR AND CONVENTION BUREAU (hereafter “WDVCB”) 

and each them states as follows: 

1. On or about August 7, 2018, Plaintiff, VANESSA HONORATO, was and is a 

resident of Bensenville, Illinois and is the mother of Maryana Joanna Munoz, a deceased minor 

child. 

2. On or about August 7, 2018, MUNOZ, was a three-year old female minor child 

when the alleged incident occurred and the daughter of Plaintiff, HONORATO who resided with 

HONORATO in Bensenville, Illinois.

3. Defendant, MT. OLYMPUS WATER & THEME PARK, is a Wisconsin 

Corporation located in County of Sauk, Wisconsin Dells, Wisconsin. 

4. Defendant, MT. OLYMPUS WATER & THEME PARK is in the business of 

operating indoor and outdoor recreational water parks and theme parks in the Wisconsin Dells 

area that are open to the general public. 

5. Defendant, MT. OLYMPUS WATER & THEME PARK is located in the County 

of Sauk, Wisconsin Dells, Wisconsin on property owned by Defendants, MT. OLYMPUS 

ENTERPRISES, INC. and/or MT. OLYMPUS RESORTS, LLC. one of or each of them. 

6. Defendant MT. OLYMPUS ENTERPRISES, INC. is a Wisconsin corporation 

located in the County of Sauk, Wisconsin Dells, Wisconsin that owns, controls, maintains and/or 

operates various water & theme parks’ grounds and attractions including but not limited to 

Defendant, MT. OLYMPUS WATER & THEME PARK.

7. Defendant, MT. OLYMPUS RESORTS, LLC. is a Wisconsin corporation located 

in Sauk County, Wisconsin Dells, Wisconsin that owns, controls, maintains and/or operates 

various hotel and motel properties in the Wisconsin Dells and throughout the State of Wisconsin. 

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8. Defendant, MT. OLYMPUS RESORTS, LLC, owns, controls, maintains and/or 

operates the Hotel Rome that is located 655 North Frontage Road, Wisconsin Dells, Wisconsin 

53965.

9. Hotel Rome is part of the Defendant, MT. OLYMPUS WATER & THEME 

PARK RESORT that is owned by Defendants, MT. OLYMPUS RESORTS, LLC. and MT. 

OLYMPUS ENTERPRISES, INC., one of or each of them. 

10. Defendant, WISCONSIN DELLS VISITOR AND CONVENTION BUREAU, 

INC., (hereafter “WDVCB”) is a Wisconsin Corporation that is the marketing and public 

relations co-operative operating on behalf as the members, as its agent and in the interests of its 

members, including but not limited to, Defendants, MT. OLYMPUS WATER & THEME 

PARK, MT. OLYMPUS RESORTS, LLC and MT. OLYMPUS ENTERPRISES, INC.

11. Defendant, WDVCB, is the official destination marketing organization for the 

Wisconsin Dells area whose mission is to grow the economic impact of tourism through 

marketing, public relations and development efforts that benefit its members which includes as 

members, Defendants, MT. OLYMPUS WATER & THEME PARK, MT. OLYMPUS 

RESORTS, LLC and MT. OLYMPUS ENTERPRISES. INC. (See p.2 WDVCB’s Official 

Website “About Us” Menu hereto attached as Exhibit A) 

12. Defendant, WDVCB, is a private, non-profit corporation formed in 1949 and is 

funded through a combination of room tax, membership dues from Wisconsin Dells hotels, 

motels and attractions by its members, including but not limited to, Defendants, MT. 

OLYMPUS WATER & THEME PARK RESORT, MT. OLYMPUS RESORTS, LLC and MT. 

OLYMPUS ENTERPRISES, INC.; the WDVCB is also funded through advertising co-ops with 

the same hotels, motels and/or attractions in the Wisconsin Dells area, including but not limited 

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to, Defendants, MT. OLYMPUS WATER & THEME PARK RESORT, MT. OLYMPUS 

RESORTS, LLC and MT. OLYMPUS ENTERPRISES, INC. (See Exhibit A)

13. Defendant, WDVCB, operates under the control and direction of its members 

including but not limited to defendants, MT. OLYMPUS WATER & THEME PARK RESORT, 

MT. OLYMPUS RESORTS, LLC and MT. OLYMPUS ENTERPRISES, INC. Thus, the 

WDVCB is an agent of the WDVCB members (See “Article V Board of Directors” of the 

WDVCB Bylaws hereto attached as Exhibit B at p. 5) 

14. Defendant, WDVCB has five (5) committees for which members of the bureau 

serve including but not limited to a Marketing Committee. The WDVCB Marketing Committee 

members develop, direct and oversee the WDVCB’s marketing plans and the markets in which 

said plans will be implemented, including but not limited, in Northern Illinois and the 

Chicagoland area. (See “Article VII – Committees of the WDVCB Bylaws hereto attached as 

Exhibit B at p. 9) 

15. In 2018, over 80% of WDVCB’s annual budget was spent on marketing 

specifically, $10.6 million dollars with advertising channels in radio, TV, digital/interactive, 

print, outdoor and social that is directed to market segments in a variety of cities including but 

not limited to the cities of Rockford and Chicago. (See pp. 7-18 of WDVCB’s PowerPoint 

presentation entitled “WDVCB 101” and dated January 22, 2019 hereto attached as Exhibit C) 

16. In 2018, WDVCB had seasonal marketing campaign breakouts for the Chicago 

market in each season of 2018 – winter, summer, fall and holiday. (See p. 10 of WDVCB’s 

PowerPoint presentation entitled “WDVCB 101” and dated January 22, 2019 hereto attached as 

Exhibit C) 

17. Members of WDVCB write by-laws, set policy and give direction to the Bureau’s 

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staff. (See p. 2 of the WDVCB webpage About-the-WDVCB Board-of-Directors hereto attached 

as Exhibit D) 

18. As members of the WDVCB, MT. OLYMPUS WATER & THEME PARK, MT.

OLYMPUS ENTERPRISES, INC. and MT. OLYMPUS RESORTS, LLC., one of, some of or 

each of them are afforded rights and privileges, including but not limited to the following: 

a. Appropriate use of the Bureau’s “member logo”; 

b. Use, subject to appropriate restrictions, of the Bureau’s registered “Wisconsin 

Dells” trademark, as well as the use of other trademarks and names which the 

Bureau owns or has the right to use such as “Festivals, Inc.”; 

c. Use, subject to appropriate restriction, of logos relating to festivals and special 

events operated by the Bureau; 

d. Participation in joint venture programs operated by the Bureau; 

e. Access to membership lists;

f. Access to inquire lists;

g. Advertising in any Bureau-sponsored publication, subject to specific 

qualifications set forth in any contract with the applicable publisher; 

h. Placement of brochures in literature racks reserved exclusively for Bureau 

members;

i. Visitor Information Center and Tele-Center referrals;

j. Website listings. (See p. 2 of WDVCB’s Bylaws hereto attached as Exhibit B) 

19. The owner of MT. OLYMPUS WATER & THEME PARK, MT. OLYMPUS 

ENTERPRISES, INC. and MT. OLYMPUS RESORTS, LLC, Nick Laskaris serves as a Director 

on the WDVCB Board of Directors and is a member of the WDVCB’s Marketing Committee 

along with Craig Krieski, the General Manager of MT. OLYMPUS WATER & THEME PARK.

(See p. 5 of WDVCB’s webpage About-the-WDVCB Board-of-Directors hereto attached as 

Exhibit D; See pp. 14-15 of WDVCB’s 2018 Annual Report hereto attached as Exhibit E; and p. 

2 of WDVCB’s website under “About the WDVCB Committees” hereto attached as Exhibit F) 

20. As a members, Nick Laskaris and Craig Krieski of the WDVCB Marketing 

Committee, they participate in: 

a. determining the advertising channels that will be used to affectively 

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promote WDVCB on behalf of its member; 

b. determining the various market segments that will be target with 

marketing campaigns including market segments outside the State of Wisconsin; 

c. assessing and evaluating the effectiveness of the Bureau’s marketing 

channel and campaigns; 

d. the adoption of policies for the marketing committee; and 

e. providing direction on marketing decision to the Bureau’s staff. 

21. As marketing committee members, Nick Laskaris and Craig Krieski have direct 

knowledge that WDVCB engages in marketing and sales solicitation activities in the 

Chicagoland area for the sole purposes of promoting and soliciting the members’ businesses 

including but not limited to MT. OLYMPUS WATER & THEME PARK, MT. OLYMPUS 

ENTERPRISES and MT. OLYMPUS RESORTS. (See p. 15 of Exhibit E) 

22. Defendants, MT. OLYMPUS WATER & THEME PARK RESORT, MT. 

OLYMPUS RESORTS, LLC and MT. OLYMPUS ENTERPRISES, INC., one of, some of or 

each of them, like other members of the WDVCB, are the direct and main beneficiaries of the 

WDVCB marketing and sales solicitation efforts.

23. On and before August 7, 2018, Defendants, Mt. OLYMPUS RESORTS, LLC., 

MT. OLYMPUS ENTERPRISES, INC., and MT. OLYMPUS WATER & THEME PARK, by 

and through its agent, WDVCB, advertised, promoted and solicited sales for their hotels/motels, 

amusements and attractions to markets in various states including but not limited to the State of 

Illinois wherein they directly targeted Illinoisans to visit their establishments. (See Various 

WDVCB Newsletters at pp. 4, 6, 7, 9, 13-14, 21, 24-25, 29, 34, 39, 43 and 44 hereto attached as 

Exhibit G) 

24. On and before August 7, 2018, Defendants, MT. OLYMPUS RESORTS, LLC., 

MT. OLYMPUS ENTERPRISES, INC., MT. OLYMPUS WATER & THEME PARK and 

WDVCB, one of, some of and/or each of them, deemed the Chicago as a key and growth plus 

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market. (See pp. 6-7 of Exhibit G and Exhibit C at pp. 9-10)

25. The WDVCB employs a sales team that (on behalf of all of its members, 

including but not limited to, MT. OLYMPUS RESORTS, LLC., MT. OLYMPUS 

ENTERPRISES, INC., and MT. OLYMPUS WATER & THEME PARK) consistently conducts 

in-person sales calls in the Chicago Markets to secure business for its members as well as many 

other markets outside of Wisconsin. (See pp. 4, 6, 7, 9, 13-14, 21, 24-25, 29, 34, 39, 43 and 44 

of Exhibit G) 

26. Annually, the WDVCB (on behalf of all of its members, including but not limited 

to, MT. OLYMPUS RESORTS, LLC., MT. OLYMPUS ENTERPRISES, INC., and MT. 

OLYMPUS WATER & THEME PARK) distributes over 250,000 of the Official Wisconsin 

Dells Vacation Guide throughout the Chicagoland area in an effort to solicit business. (See pp. 6-

7 of Exhibit G) 

27. In 2018, the WDVCB (on behalf of all of its members, including but not limited 

to, MT. OLYMPUS RESORTS, LLC., MT. OLYMPUS ENTERPRISES, INC., and MT. 

OLYMPUS WATER & THEME PARK) spent $10,211,963 dollars in marketing. (See p. 7 of 

Exhibit E) 

28. In 2018, for every $1 spent on WDVCB’s advertising campaigns (promoted on 

behalf of its members, including but not limited to, MT. OLYMPUS RESORTS, LLC., MT. 

OLYMPUS ENTERPRISES, INC. and MT. OLYMPUS WATER & THEME PARK), there was 

a return on investment of $81. (See WDVCB’s Webpage – www.wisdells.com/media/facts/ 

economic-impact.htm hereto attached as Exhibit H)

29. In 2018, the Chicago-area visitors to the Wisconsin Dells accounted for the 

majority of revenues received by WDVCB members including but not limited to MT. 

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OLYMPUS RESORTS, LLC., MT. OLYMPUS ENTERPRISES, INC., and MT. OLYMPUS 

WATER & THEME PARK.

30. On and before August 7, 2018, the Hotel Rome and Defendant, MT. OLYMPUS 

WATER & THEME PARK premises both had common areas, public walkways and parking lots 

designed and intended for use by general public and patrons of the Hotel Rome and MT. 

OLYMPUS WATER & THEME PARK.

31. On or about August 7, 2018, Defendants, MT. OLYMPUS RESORTS, LLC, MT. 

OLYMPUS ENTERPRISES, INC. and/or MT. OLYMPUS WATER & THEME PARK, one of or 

each of them, had a duty to operate, manage, maintain and control the aforesaid premises, including 

but not limited to, the common areas, walkways and parking lots, in a manner so as not to cause 

injury to persons lawfully on the aforesaid premises.

32. On or about August 7, 2018, Defendants, MT. OLYMPUS RESORTS, LLC, MT. 

OLYMPUS ENTERPRISES, INC. and/or MT. OLYMPUS WATER & THEME PARK, one of or 

each of them, had a duty to operate, manage, maintain and control the aforesaid premises in a 

manner so as to provide a reasonably safe means of ingress and egress from the places of business 

located within the Mt. Olympus Water & Theme Park Resort that is in excess of 150 acres.

33. On or about August 7, 2018, Defendants, MT. OLYMPUS RESORTS, LLC., MT. 

OLYMPUS ENTERPRISES, INC. and/or MT. OLYMPUS WATER & THEME PARK, one of 

or each of them, knew or should have known that many of its patrons would be families with 

young children. 

34. On and before August 7, 2018, Defendants, MT. OLYMPUS RESORTS, LLC, 

MT. OLYMPUS ENTERPRISES, INC., MT. OLYMPUS WATER & THEME PARK and 

WISCONSIN DELLS VISITOR & CONVENTION BUREAU had a duty to warn its guest 

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invitees of dangerous conditions that existed at the Water Park Capital of the World namely lack of 

pedestrian walkways and/or speed bumps in the hotel/parks’ parking lots or warnings signs. 

35. On or about August 7, 2018, Plaintiff, HONORATO, along with three-year old 

her daughter, MUNOZ and many other family members were day-pass patrons of the MT.

OLYMPUS WATER & THEME PARK.

36. On or about August 7, 2018, Defendant, KASZA; along with her two daughters 

were also patrons of the MT. OLYMPUS WATER & THEME PARK.

37. On or about August 7, 2018, Defendant, KASZA, parked her Town & Country 

minivan in the Hotel Rome parking lot which is part of the Mt. Olympus Resort while they 

attended the MT. OLYMPUS WATER & THEME PARK also a part of the Mt. Olympus Resort. 

38. At or about 4:30 p.m. (CST) on August 7, 2018, Plaintiff, HONORATO along 

with her daughter, MUNOZ and other family members were in the process of departing the MT. 

OLYMPUS WATER & THEME PARK. Specifically, they were walking to Plaintiff’s car that 

was parked in the Hotel Rome parking lot. 

39. At aforesaid time and place, Defendant, KASZA along with her daughters were 

also departing the MT. OLYMPUS WATER & THEME PARK. 

40. At or about 4:30 p.m. (CST) on August 7, 2018, Defendant, KASZA, was 

operating her 2011 gold Town & Country minivan in the Hotel Rome parking lot with her two 

daughters as passengers -- navigating her minivan towards the exit of the Hotel Rome parking 

lot. 

41. At the aforesaid time and place, Defendant, KASZA, while operating and 

controlling her minivan became distracted because she was talking on mobile cell phone and also 

talking to her daughter. 

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42. At or about 4:30 p.m. on August 7, 2018, a distracted KASZA struck MUNOZ 

and ran over MUNOZ with the front driver’s side tire of her minivan. 

43. At said time and place, Plaintiff, HONORATO, along with other family members 

screamed for Defendant, KASZA, to stop her vehicle. 

44. At said time and place, Defendant, KASZA, continued to be distracted on her 

mobile cell phone, did not stop her vehicle but rather, proceeded to run over MUNOZ a second 

time with the rear driver’s side tire of her minivan.

45. Plaintiff’s family members were then able to capture the attention of Defendant, 

KASZA to stop her minivan. 

46. Plaintiff, HONORATO and other family members immediately attended to the 

severely injured MUNOZ until emergency medical personnel arrived. 

47. On or around August 7, 2018, Defendants, MT. OLYMPUS WATER & THEME 

PARK, MT. OLYMPUS RESORTS, LLC, MT. OLYMPUS ENTERPRISES, INC. and

WISCONSIN DELLS VISITOR & CONVENTION BUREAU, and each of them, were negligent 

in one or more of the following respects: 

a. failed to provide a reasonably safe means of egress and ingress for patrons from its 

theme parks and hotels; 

b. failed to take action to assure safe and adequate means of egress and ingress;

c. failed to construct pedestrian sidewalks/walkways and/or crosswalks that would 

allow its patrons to safely travel through the common areas and parking lots of the 

resort and parks when Defendant(s) knew or should have known of the danger to 

lawful business invitees such as Plaintiff, HONORATO and her child, MUNOZ 

when it is reasonable to expect that drivers within its parking lots may be distracted; 

d. failed to place speed bumps within the hotel/park resort parking lots that would 

reduce the speed of patrons operating motor vehicles on the premises and thus, 

would require patrons to exercise due care by preventing patrons from speeding 

when Defendant(s) knew or should have known of the danger to lawful business 

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invitees such as Plaintiff, HONORATO and her child, MUNOZ;

e. failed to erect signage that would warn pedestrian patrons of the dangers of walking 

within the common areas and parking lots of the resorts premises specifically that 

the premises had no designated pedestrian sidewalks/walkways, crosswalks and/or 

speedbumps;

f. failed to warn of a dangerous condition located on the premises, namely the lack of 

pedestrian sidewalks/walkways and/or crosswalks in the common areas of the 

premises used to enter or exit the premises when Defendant(s) knew or should have 

known of the danger to lawful business invitees such as Plaintiff, HONORATO and 

her child, MUNOZ;

g. failed to take adequate preventative measures such employing safety patrol 

personnel in the parking lots to ensure that patrons/guests could safely reach their 

motor vehicles legally parked within the resort’s parking lots when Defendant(s) 

knew or should have known that certain conditions would create the unsafe 

conditions for its patrons/guests especially those with young children; and 

h. failed to provide a reasonably safe premises for patrons/guests especially those 

patrons/guests with young children.

44. As a direct and proximate result of one or more of the aforesaid negligent acts 

and/or omissions of Defendants, MT. OLYMPUS WATER & THEME PARK, MT. OLYMPUS 

RESORTS, LLC, MT. OLYMPUS ENTERPRISES, INC. and WISCONSIN DELLS VISITOR 

& CONVENTION BUREAU, and each of them, Plaintiff, HONORATO’s daughter, MUNOZ, 

sustained severe injuries of a personal and pecuniary nature that resulted in her death on August 7, 

2018.

45. The surviving family members and next of kin are: VANESSA HONORATO, 

decedent’s mother, and MATTHEW HONORATO, decedent’s half-brother, have been damaged 

as a result of the wrongful death of decedent, in that they have been deprived of the reasonable 

value of her services, companionship, comfort, instruction, guidance, counsel, training, love, 

affection and support of their daughter and sister due to the incident.

46. That Plaintiff, HONORATO, as the duly appointed representative of the Estate of 

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MARYANA JOANNA MUNOZ, deceased, brings this action as the Independent Administrator 

of the Estate pursuant to, and authorized by 740 ILCS 180/1 and pursuant to 740 ILCS 180/1 et 

seq. (Wrongful Death Act). 

WHEREFORE, the Plaintiff, VANESSA HONORATO, as the Independent 

Administrator of the Estate of MARYANA JOANNA MUNOZ, deceased prays judgment 

against the Defendants, MT. OLYMPUS WATER & THEME PARK, MT. OLYMPUS

ENTERPRISES, INC., MT. OLYMPUS RESORTS, LLC, and WISCONSIN DELLS VISITOR 

& CONVENTION BUREAU, and each of them, in a sum of money in excess of the 

jurisdictional amount required by Law Division of the Circuit Court of Cook County of FIFTY 

THOUSAND DOLLARS AND 00/100 ($50,000.00). 

COUNT II

PREMISES LIABILITY – SURVIVAL – MT. OLYMPUS WATER & THEME PARK, MT. OLYMPUS 

ENTERPRISES, INC., MT. OLYMPUS RESORTS, LLC. AND WISCONSIN DELLS VISITOR AND 

CONVENTION BUREAU

NOW COMES, VANESSA HONORATO, (hereafter “HONORATO”) as the 

Independent Administrator of the Estate of MARYANA JOANNA MUNOZ, (hereafter 

“MUNOZ”) deceased, by and through her attorneys, LAW OFFICES OF TERRENCE F. 

DURKIN and complaining of the Defendants, MT. OLYMPUS WATER & THEME PARK, 

MT. OLYMPUS ENTERPRISES, INC., MT. OLYMPUS RESORTS, LLC. and 

WISCONSIN DELLS VISITOR & CONVENTION BUREAU (hereafter “WDVCB”) one 

of, some or each of them states as follows: 

1. On or about August 7, 2018, Plaintiff, VANESSA HONORATO, was and is a 

resident of Bensenville, Illinois and is the mother of Maryana Joanna Munoz, a deceased minor 

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13

child. 

2. On or about August 7, 2018, MUNOZ, was a three-year old female minor child 

when the alleged incident occurred and the daughter of Plaintiff, HONORATO who resided with 

HONORATO in Bensenville, Illinois.

3. Defendant, MT. OLYMPUS WATER & THEME PARK, is a Wisconsin 

Corporation located in County of Sauk, Wisconsin Dells, Wisconsin. 

4. Defendant, MT. OLYMPUS WATER & THEME PARK is in the business of 

operating indoor and outdoor recreational water parks and theme parks in the Wisconsin Dells 

area that are open to the general public.

5. Defendant, MT. OLYMPUS WATER & THEME PARK is located in the County 

of Sauk, Wisconsin Dells, Wisconsin on property owned by Defendants, MT. OLYMPUS 

ENTERPRISES, INC. and/or MT. OLYMPUS RESORTS, LLC. one of or each of them. 

6. Defendant MT. OLYMPUS ENTERPRISES, INC. is a Wisconsin corporation 

located in the County of Sauk, Wisconsin Dells, Wisconsin that owns, controls, maintains and/or 

operates various water & theme parks’ grounds and attractions including but not limited to 

Defendant, MT. OLYMPUS WATER & THEME PARK.

7. Defendant, MT. OLYMPUS RESORTS, LLC. is a Wisconsin corporation located 

in Sauk County, Wisconsin Dells, Wisconsin that owns, controls, maintains and/or operates 

various hotel and motel properties in the Wisconsin Dells and throughout the State of Wisconsin. 

8. Defendant, MT. OLYMPUS RESORTS, LLC, owns, controls, maintains and/or 

operates the Hotel Rome that is located 655 North Frontage Road, Wisconsin Dells, Wisconsin 

53965.

9. Hotel Rome is part of the Defendant, MT. OLYMPUS WATER & THEME 

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PARK RESORT that is owned by Defendants, MT. OLYMPUS RESORTS, LLC. and MT. 

OLYMPUS ENTERPRISES, INC., one of or each of them. 

10. Defendant, WISCONSIN DELLS VISITOR AND CONVENTION BUREAU, 

INC., (hereafter “WDVCB”) is a Wisconsin Corporation that is the marketing and public 

relations co-operative operating on behalf as the members, as its agent and in the interests of its 

members, including but not limited to, Defendants, MT. OLYMPUS WATER & THEME 

PARK, MT. OLYMPUS RESORTS, LLC and MT. OLYMPUS ENTERPRISES, INC. 

11. Defendant, WDVCB, is the official destination marketing organization for the 

Wisconsin Dells area whose mission is to grow the economic impact of tourism through 

marketing, public relations and development efforts that benefit its members which includes as 

members, Defendants, MT. OLYMPUS WATER & THEME PARK, MT. OLYMPUS 

RESORTS, LLC and MT. OLYMPUS ENTERPRISES. INC. (See p.2 WDVCB’s Official 

Website “About Us” Menu hereto attached as Exhibit A) 

12. Defendant, WDVCB, is a private, non-profit corporation formed in 1949 and is 

funded through a combination of room tax, membership dues from Wisconsin Dells hotels, 

motels and attractions by its members, including but not limited to, Defendants, MT. 

OLYMPUS WATER & THEME PARK RESORT, MT. OLYMPUS RESORTS, LLC and MT. 

OLYMPUS ENTERPRISES, INC.; the WDVCB is also funded through advertising co-ops with 

the same hotels, motels and/or attractions in the Wisconsin Dells area, including but not limited 

to, Defendants, MT. OLYMPUS WATER & THEME PARK RESORT, MT. OLYMPUS 

RESORTS, LLC and MT. OLYMPUS ENTERPRISES, INC. (See Exhibit A)

13. Defendant, WDVCB, operates under the control and direction of its members 

including but not limited to defendants, MT. OLYMPUS WATER & THEME PARK RESORT, 

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MT. OLYMPUS RESORTS, LLC and MT. OLYMPUS ENTERPRISES, INC. Thus, the 

WDVCB is an agent of the WDVCB members (See “Article V Board of Directors” of the 

WDVCB Bylaws hereto attached as Exhibit B at p. 5) 

14. Defendant, WDVCB has five (5) committees for which members of the bureau 

serve including but not limited to a Marketing Committee. The WDVCB Marketing Committee 

members develop, direct and oversee the WDVCB’s marketing plans and the markets in which 

said plans will be implemented, including but not limited, in Northern Illinois and the 

Chicagoland area. (See “Article VII – Committees of the WDVCB Bylaws hereto attached as 

Exhibit B at p. 9) 

15. In 2018, over 80% of WDVCB’s annual budget was spent on marketing 

specifically, $10.6 million dollars with advertising channels in radio, TV, digital/interactive, 

print, outdoor and social that is directed to market segments in a variety of cities including but 

not limited to the cities of Rockford and Chicago. (See pp. 7-18 of WDVCB’s PowerPoint 

presentation entitled “WDVCB 101” and dated January 22, 2019 hereto attached as Exhibit C) 

16. In 2018, WDVCB had seasonal marketing campaign breakouts for the Chicago 

market in each season of 2018 – winter, summer, fall and holiday. (See p. 10 of WDVCB’s 

PowerPoint presentation entitled “WDVCB 101” and dated January 22, 2019 hereto attached as 

Exhibit C)

17. Members of WDVCB write by-laws, set policy and give direction to the Bureau’s 

staff. (See p. 2 of the WDVCB webpage About-the-WDVCB Board-of-Directors hereto attached 

as Exhibit D) 

18. As members of the WDVCB, MT. OLYMPUS WATER & THEME PARK, MT.

OLYMPUS ENTERPRISES, INC. and MT. OLYMPUS RESORTS, LLC., one of, some of or 

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each of them are afforded rights and privileges, including but not limited to the following: 

a. Appropriate use of the Bureau’s “member logo”; 

b. Use, subject to appropriate restrictions, of the Bureau’s registered “Wisconsin 

Dells” trademark, as well as the use of other trademarks and names which the 

Bureau owns or has the right to use such as “Festivals, Inc.”; 

c. Use, subject to appropriate restriction, of logos relating to festivals and special

events operated by the Bureau; 

d. Participation in joint venture programs operated by the Bureau; 

e. Access to membership lists;

f. Access to inquire lists;

g. Advertising in any Bureau-sponsored publication, subject to specific 

qualifications set forth in any contract with the applicable publisher;

h. Placement of brochures in literature racks reserved exclusively for Bureau 

members;

i. Visitor Information Center and Tele-Center referrals;

j. Website listings. (See p. 2 of WDVCB’s Bylaws hereto attached as Exhibit B) 

19. The owner of MT. OLYMPUS WATER & THEME PARK, MT. OLYMPUS 

ENTERPRISES, INC. and MT. OLYMPUS RESORTS, LLC, Nick Laskaris serves as a Director 

on the WDVCB Board of Directors and is a member of the WDVCB’s Marketing Committee 

along with Craig Krieski, the General Manager of MT. OLYMPUS WATER & THEME PARK.

(See p. 5 of WDVCB’s webpage About-the-WDVCB Board-of-Directors hereto attached as 

Exhibit D; See pp. 14-15 of WDVCB’s 2018 Annual Report hereto attached as Exhibit E; and p. 

2 of WDVCB’s website under “About the WDVCB Committees” hereto attached as Exhibit F)

20. As a members, Nick Laskaris and Craig Krieski of the WDVCB Marketing 

Committee, they participate in: 

a. determining the advertising channels that will be used to affectively 

promote WDVCB on behalf of its member;

b. determining the various market segments that will be target with 

marketing campaigns including market segments outside the State of Wisconsin; 

c. assessing and evaluating the effectiveness of the Bureau’s marketing 

channel and campaigns; 

d. the adoption of policies for the marketing committee; and 

e. providing direction on marketing decision to the Bureau’s staff. 

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21. As marketing committee members, Nick Laskaris and Craig Krieski have direct 

knowledge that WDVCB engages in marketing and sales solicitation activities in the 

Chicagoland area for the sole purposes of promoting and soliciting the members’ businesses 

including but not limited to MT. OLYMPUS WATER & THEME PARK, MT. OLYMPUS 

ENTERPRISES and MT. OLYMPUS RESORTS. (See p. 15 of Exhibit E)

22. Defendants, MT. OLYMPUS WATER & THEME PARK RESORT, MT. 

OLYMPUS RESORTS, LLC and MT. OLYMPUS ENTERPRISES, INC., one of, some of or 

each of them, like other members of the WDVCB, are the direct and main beneficiaries of the 

WDVCB marketing and sales solicitation efforts.

23. On and before August 7, 2018, Defendants, Mt. OLYMPUS RESORTS, LLC., 

MT. OLYMPUS ENTERPRISES, INC., and MT. OLYMPUS WATER & THEME PARK, by 

and through its agent, WDVCB, advertised, promoted and solicited sales for their hotels/motels, 

amusements and attractions to markets in various states including but not limited to the State of 

Illinois wherein they directly targeted Illinoisans to visit their establishments. (See Various 

WDVCB Newsletters at pp. 4, 6, 7, 9, 13-14, 21, 24-25, 29, 34, 39, 43 and 44 hereto attached as 

Exhibit G) 

24. On and before August 7, 2018, Defendants, MT. OLYMPUS RESORTS, LLC., 

MT. OLYMPUS ENTERPRISES, INC., MT. OLYMPUS WATER & THEME PARK and 

WDVCB, one of, some of and/or each of them, deemed the Chicago as a key and growth plus 

market. (See pp. 6-7 of Exhibit G and Exhibit C at pp. 9-10)

25. The WDVCB employs a sales team that (on behalf of all of its members, 

including but not limited to, MT. OLYMPUS RESORTS, LLC., MT. OLYMPUS 

ENTERPRISES, INC., and MT. OLYMPUS WATER & THEME PARK) consistently conducts 

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in-person sales calls in the Chicago Markets to secure business for its members as well as many 

other markets outside of Wisconsin (See pp. 4, 6, 7, 9, 13-14, 21, 24-25, 29, 34, 39, 43 and 44 of 

Exhibit G) 

26. Annually, the WDVCB (on behalf of all of its members, including but not limited 

to, MT. OLYMPUS RESORTS, LLC., MT. OLYMPUS ENTERPRISES, INC., and MT. 

OLYMPUS WATER & THEME PARK) distributes over 250,000 of the Official Wisconsin 

Dells Vacation Guide throughout the Chicagoland area in an effort to solicit business. (See pp. 6-

7 of Exhibit G) 

27. In 2018, the WDVCB (on behalf of all of its members, including but not limited 

to, MT. OLYMPUS RESORTS, LLC., MT. OLYMPUS ENTERPRISES, INC., and MT. 

OLYMPUS WATER & THEME PARK) spent $10,211,963 dollars in marketing. (See p. 7 of 

Exhibit E) 

28. In 2018, for every $1 spent on WDVCB’s advertising campaigns (promoted on 

behalf of its members, including but not limited to, MT. OLYMPUS RESORTS, LLC., MT. 

OLYMPUS ENTERPRISES, INC. and MT. OLYMPUS WATER & THEME PARK), there was 

a return on investment of $81. (See WDVCB’s Webpage – www.wisdells.com/media/facts/ 

economic-impact.htm hereto attached as Exhibit H)

29. In 2018, the Chicago-area visitors to the Wisconsin Dells accounted for the 

majority of revenues received by WDVCB members including but not limited to MT. 

OLYMPUS RESORTS, LLC., MT. OLYMPUS ENTERPRISES, INC., and MT. OLYMPUS 

WATER & THEME PARK.

30. On and before August 7, 2018, the Hotel Rome and Defendant, MT. OLYMPUS 

WATER & THEME PARK premises both had common areas, public walkways and parking lots 

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designed and intended for use by general public and patrons of the Hotel Rome and MT. 

OLYMPUS WATER & THEME PARK.

31. On or about August 7, 2018, Defendants, MT. OLYMPUS RESORTS, LLC, MT. 

OLYMPUS ENTERPRISES, INC. and/or MT. OLYMPUS WATER & THEME PARK, one of or 

each of them, had a duty to operate, manage, maintain and control the aforesaid premises, including 

but not limited to, the common areas, walkways and parking lots, in a manner so as not to cause 

injury to persons lawfully on the aforesaid premises.

32. On or about August 7, 2018, Defendants, MT. OLYMPUS RESORTS, LLC, MT. 

OLYMPUS ENTERPRISES, INC. and/or MT. OLYMPUS WATER & THEME PARK, one of or 

each of them, had a duty to operate, manage, maintain and control the aforesaid premises in a 

manner so as to provide a reasonably safe means of ingress and egress from the places of business 

located within the Mt. Olympus Water & Theme Park Resort that is in excess of 150 acres.

33. On or about August 7, 2018, Defendants, MT. OLYMPUS RESORTS, LLC., MT. 

OLYMPUS ENTERPRISES, INC. and/or MT. OLYMPUS WATER & THEME PARK, one of 

or each of them, knew or should have known that many of its patrons would be families with 

young children. 

34. On and before August 7, 2018, Defendants, MT. OLYMPUS RESORTS, LLC, 

MT. OLYMPUS ENTERPRISES, INC., MT. OLYMPUS WATER & THEME PARK and 

WISCONSIN DELLS VISITOR & CONVENTION BUREAU had a duty to warn its guest 

invitees of dangerous conditions that existed at the Water Park Capital of the World namely lack of 

pedestrian walkways and/or speed bumps in the hotel/parks’ parking lots or warnings signs. 

35. On or about August 7, 2018, Plaintiff, HONORATO, along with three-year old 

her daughter, MUNOZ and many other family members were day-pass patrons of the MT. 

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OLYMPUS WATER & THEME PARK.

36. On or about August 7, 2018, Defendant, KASZA; along with her two daughters 

were also patrons of the MT. OLYMPUS WATER & THEME PARK.

37. On or about August 7, 2018, Defendant, KASZA, parked her Town & Country 

minivan in the Hotel Rome parking lot which is part of the Mt. Olympus Resort while they 

attended the MT. OLYMPUS WATER & THEME PARK also a part of the Mt. Olympus Resort. 

38. At or about 4:30 p.m. (CST) on August 7, 2018, Plaintiff, HONORATO along 

with her daughter, MUNOZ and other family members were in the process of departing the MT. 

OLYMPUS WATER & THEME PARK. Specifically, they were walking to Plaintiff’s car that 

was parked in the Hotel Rome parking lot. 

39. At aforesaid time and place, Defendant, KASZA along with her daughters were 

also departing the MT. OLYMPUS WATER & THEME PARK. 

40. At or about 4:30 p.m. (CST) on August 7, 2018, Defendant, KASZA, was 

operating her 2011 gold Town & Country minivan in the Hotel Rome parking lot with her two 

daughters as passengers -- navigating her minivan towards the exit of the Hotel Rome parking 

lot. 

41. At the aforesaid time and place, Defendant, KASZA, while operating and 

controlling her minivan became distracted because she was talking on mobile cell phone and also 

talking to her daughter. 

42. At or about 4:30 p.m. on August 7, 2018, a distracted KASZA struck MUNOZ 

and ran over MUNOZ with the front driver’s side tire of her minivan. 

43. At said time and place, Plaintiff, HONORATO, along with other family members 

screamed for Defendant, KASZA, to stop her vehicle. 

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44. At said time and place, Defendant, KASZA, continued to be distracted on her 

mobile cell phone, did not stop her vehicle but rather, proceeded to run over MUNOZ a second 

time with the rear driver’s side tire of her minivan.

45. Plaintiff’s family members were then able to capture the attention of Defendant, 

KASZA to stop her minivan. 

46. Plaintiff, HONORATO and other family members immediately attended to the 

severely injured MUNOZ until emergency medical personnel arrived. 

47. On or around August 7, 2018, Defendants, MT. OLYMPUS WATER & THEME 

PARK, MT. OLYMPUS RESORTS, LLC, MT. OLYMPUS ENTERPRISES, INC. and 

WISCONSIN DELLS VISITOR & CONVENTION BUREAU, and each of them, were negligent 

in one or more of the following respects: 

a. failed to provide a reasonably safe means of egress and ingress for patrons from its 

theme parks and hotels; 

b. failed to take action to assure safe and adequate means of egress and ingress;

c. failed to construct pedestrian sidewalks/walkways and/or crosswalks that would allow 

its patrons to safely travel through the common areas and parking lots of the resort and 

parks when Defendant(s) knew or should have known of the danger to lawful business 

invitees such as Plaintiff, HONORATO and her child, MUNOZ when it is reasonable to 

expect that drivers within its parking lots may be distracted; 

d. failed to place speed bumps within the hotel/park resort parking lots that would reduce 

the speed of patrons operating motor vehicles on the premises and thus, would require 

patrons to exercise due care by preventing patrons from speeding when Defendant(s) 

knew or should have known of the danger to lawful business invitees such as Plaintiff, 

HONORATO and her child, MUNOZ;

e. failed to erect signage that would warn pedestrian patrons of the dangers of walking 

within the common areas and parking lots of the resorts premises specifically that the 

premises had no designated pedestrian sidewalks/walkways, crosswalks and/or 

speedbumps;

f. failed to warn of a dangerous condition located on the premises, namely the lack of 

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pedestrian sidewalks/walkways and/or crosswalks in the common areas of the premises 

used to enter or exit the premises when Defendant(s) knew or should have known of the 

danger to lawful business invitees such as Plaintiff, HONORATO and her child, 

MUNOZ;

g. failed to take adequate preventative measures such employing safety patrol personnel in 

the parking lots to ensure that patrons/guests could safely reach their motor vehicles 

legally parked within the resort’s parking lots when Defendant(s) knew or should have 

known that certain conditions would create the unsafe conditions for its patrons/guests 

especially those with young children; and 

h. failed to provide a reasonably safe premises for patrons/guests especially those 

patrons/guests with young children.

48. As a direct and proximate result of one or more of the aforesaid negligent acts and/or 

omissions of Defendants, MT. OLYMPUS WATER & THEME PARK, MT. OLYMPUS 

RESORTS, LLC, MT. OLYMPUS ENTERPRISES, INC. and WISCONSIN DELLS VISITOR 

& CONVENTION BUREAU, and each of them, Plaintiff, HONORATO’s decedent daughter, 

MUNOZ, sustained severe injuries of a personal and pecuniary nature including conscious pain and 

suffering, emotional distress, disability, medical expenses and had she lived she would have been 

able to bring this action and this action has survived her death.

49. That Plaintiff, HONORATO, the duly appointed representative of the Estate of 

MARYANA JOANNA MUNOZ, deceased, brings this survival action as the Independent 

Administrator of the Estate pursuant to, and as authorized by 735 ILCS 5/27-6. (the Survival Act). 

WHEREFORE, the Plaintiff, VANESSA HONORATO, as the Independent 

Administrator of the Estate of MARYANA JOANNA MUNOZ, deceased prays judgment 

against the Defendants, MT. OLYMPUS WATER & THEME PARK, MT. OLYMPUS

ENTERPRISES, INC., MT. OLYMPUS RESORTS, LLC, and WISCONSIN DELLS VISITOR 

& CONVENTION BUREAU, and each of them, in a sum of money in excess of the 

jurisdictional amount required by Law Division of the Circuit Court of Cook County of FIFTY 

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THOUSAND DOLLARS AND 00/100 ($50,000.00). 

Respectfully submitted,

 By: 

TERRENCE F. DURKIN

Attorney for Plaintiff(s)

Terrence F. Durkin

LAW OFFICES OF TERRENCE F. DURKIN

738 East Dundee Road, # 328

Palatine, Illinois 60074

312/813-7366

Atty. I.D. 6237004

Cook County Attorney Code: 64051

tfdurkin@comcast.net 

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About Us

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2019 STATISTICS

Board of Directors Count: 25

Budget: $14.7 million

WISCONSIN DELLS VISITOR & CONVENTION BUREAU

The Wisconsin Dells Visitor & Convention Bureau (WDVCB) is the official

tourism destination marketing organization for the Wisconsin Dells/Lake Delton

area. A private, non-profit corporation formed in 1949, the WDVCB is funded

through a combination of room tax (5.5% of which the WDVCB receives 90%),

membership dues and advertising co-ops.

(;+,%,7$

3DJH

FILED

5/11/2020 10:29 PM

DOROTHY BROWN

CIRCUIT CLERK

COOK COUNTY, IL

2020L005182

9234035

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About Us

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# of employees: 27 full-time, 8-10 seasonal/part-time

Approximate # of members/partners: over 500 businesses

VISION STATEMENT

Our vision is to secure the Wisconsin Dells area as a national year-round tourism destination by providing

visitors with a unique and diverse recreational experience unsurpassed in quality, which offers the WDVCB

membership and staff a framework for growth and economic opportunity.

MISSION STATEMENT

The WDVCB is the official destination marketing organization for the Wisconsin Dells area whose mission is

to grow the economic impact of tourism through marketing, public relations and development efforts that

benefit our visitors and members.

HISTORY OF WDVCB

The Wisconsin Dells Chamber of Commerce was incorporated on October 17, 1949 as a not-for-profit

corporation in the state of Wisconsin. In 1956, an amendment to the Articles of Incorporation changed its

name to the Wisconsin Dells Regional Chamber of Commerce. In 1986, its name was officially changed to

the Wisconsin Dells Visitor & Convention Bureau.

The Wisconsin Dells Visitor & Convention Bureau is a membership organization formed to pool human and

capital resources and is a voluntary association of businesses. The Visitor Bureau is a professional,

economic organization, rather than social, and it represents those businesses that support it.

HISTORY OF THE WISCONSIN DELLS AREA

Mystical photos, taken by H.H. Bennett of the towering bluffs and swirling Wisconsin River, along with the

famous one of his son Ashley jumping the chasm at Stand Rock, are what drew the first tourists to the area,

and ultimately gave Wisconsin Dells new life as a vacation destination. Commercial development soon

followed and frequently centered on the stunning river scenery. In the 1980’s and 1990’s it was outdoor and

indoor waterpark development that shaped the next stage of tourism in the Lake Delton/Wisconsin Dells

area. Known as the "Waterpark Capital of the World!®" since 2005, the community (with a year-round

population just over 5,500) reported estimated visitor expenditures of $1.638 billion in 2018. The area has

recently gained recognition and success in the meetings and convention market and has identified the youth

sports market as growth market. Tourism is the predominant industry in the Wisconsin Dells area.

OTHER WDVCB FACTS AND INFORMATION

2018 Annual Report

Bylaws

Policies

3DJH

FILED DATE: 5/11/2020 10:29 PM 2020L005182 The WDVCB is the official destination marketing organization for the Wisconsin Dells area whose mission is

to grow the economic impact of tourism through marketing, public relations and development efforts that

benefit our visitors and members.

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 27 of 156 PageID #:32
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Wisconsin Dells > General Information > About Us

WISCONSIN DELLS FESTIVALS, INC.

This branch of the Bureau, created in 1991, was formed to create, manage and promote year-round festivals

and events (most in fall, winter and spring). Wisconsin Dells has certainly evolved since then, and the

perception of the area as a summer-only vacation spot is long gone. The festivals and events have evolved

too, check out our events page for more information on upcoming events.

Wisconsin Dells Festivals, Inc Board of Directors

Wisconsin Dells Festivals, Inc Bylaws

MISSION STATEMENT

Created to provide a forum for the development, implementation, management and promotion of special

events and festivals for the Wisconsin Dells area. Wisconsin Dells Festivals, Inc. markets the area as a

major year-round tourism destination for the continued growth and economic benefit of the area.

CONTACT US:

Wisconsin Dells Visitor & Convention Bureau Staff

Wisconsin Dells Visitor & Convention Bureau Administrative Office

PO Box 390

701 Superior Street

Wisconsin Dells, WI 53965

(608) 254-8088

(608) 254-4293 Fax

Monday – Friday, 9 am – 5 pm

Visitor Information

PO Box 390

701 Superior Street

Wisconsin Dells, WI 53965

(608) 254-4636

(800) 223-3557

(608) 254-4293 Fax

Call (800) 223-3557 for specific hours

E-NEWSLETTER

Our monthly e-newsletter gives you the scoop on things to do in Wisconsin Dells, so sign up today!

* = Required Field

3DJH

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WISCONSIN DELLS VISITOR & CONVENTION BUREAU

701 Superior Street, PO Box 390

Wisconsin Dells, WI 53965-0390

(800) 223-3557

(608) 254-4293 (Fax)

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3DJH

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AMENDED AND RESTATED BYLAWS OF 

THE WISCONSIN DELLS VISITOR AND CONVENTION BUREAU, INC.

Amended – June 10, 2011 

Amended – September 17, 2019 

ARTICLE I 

Name, Principal Office, Purpose and Restrictions 

1.01 Name. The name of the corporation is "The Wisconsin Dells Visitor and Convention Bureau, Inc." (hereinafter the 

"Bureau"). 

1.02 Principal Office. The Bureau's Board of Directors (the "Board") shall determine the location of the principal office 

of the Bureau. 

1.03 Purpose. The purpose of the Bureau shall be to: 

a. Collectively and aggressively promote the Wisconsin Dells-Lake Delton area as a major recreational/tourist

destination;

b. Provide prompt and courteous service to area visitors; and

c. Provide information to the public on all members in good standing of the Bureau.

1.04 Restrictions. All policies and activities of the Bureau shall be consistent with: 

a. The provisions of The Wisconsin Non-Stock Corporation Law (Chapter 181 of the Wisconsin Statutes);

b. Applicable federal, state and local antitrust and trade regulation laws;

c. Applicable tax-exemption requirements including that no part of the Bureau's net earnings inure to the

benefit of any private individual; and

d. All other legal requirements to which the operations of the Bureau are subject.

ARTICLE II 

Members 

2.01 Membership Qualifications. Application for membership in the Bureau is considered from businesses within a 25-

mile radius of the intersection of Highways 12, 13, 16 and 23, except this limitation does not apply to the Associate Division. 

Exceptions to the above-stated geographical limitation may be made on a case-by-case basis with the approval of 75% of 

the Board Members in attendance at the regular or special meeting at which such matter is taken up.

2.02 Divisions. The Bureau shall have seven (7) Divisions. Each member must become a member of the Division or 

Divisions which most closely describe the nature of the business or businesses in which the member is engaged as 

determined by the Board in its sole discretion. The activities described with regard to each Division will be considered a 

separate business for purposes of membership in the Bureau. (For example, an attraction that also has food and retail 

revenue sources would be considered as having businesses in three separate Divisions--Attraction, Restaurant/Bar and 

Retail. A hotel, which also has retail revenue, would be considered as having businesses in two separate Divisions--

Accommodation and Retail). The Board shall have the right to determine, in its sole discretion, on a case-by-case basis, 

which Division or Divisions each member qualifies for or does not qualify for and may require members to provide 

information to the Board for its use in making such determinations. The Bureau's Divisions and a description of the types of 

business activities included in each Division are as follows: 

a. Accommodation Division. Any business that offers overnight sleeping accommodations for visitors. This

includes, for example, resorts, motels, hotels, bed & breakfasts, as well as cabins, condominiums and

houses which are used for short-term rentals (such as VRBO and Airbnb);

b. Associate Division. Any business whose revenue, from businesses in the Wisconsin Dells/Lake Delton

area, is dependent upon providing or offering services and/or products to businesses selling directly to

tourism consumers in the Wisconsin Dells/Lake Delton area and/or any business whose revenue is not

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significantly dependent upon providing services and/or products directly to tourism consumers in the 

Wisconsin Dells/Lake Delton area and which doesn’t fall within the description of any other Division. The 

number of Associate Division members is limited to no more than 49% of total members. 

c. Attraction Division. Any business that provides recreation or entertainment and charges for such services;

d. Campground Division. Any business that offers overnight camping for visitors. This includes, for example,

primitive, developed, seasonal, RV sites and rental units (for example, cabins and trailers);

e. Restaurant/Bar Division. Any business in which 50% or more of gross revenue is in immediately consumed

food, and/or alcoholic beverages, regardless of whether such items are consumed on-site or off-site. This

includes, for example, restaurants, concession stands, supper clubs, fast food restaurants, ice cream

shops, bars and taverns.

f. Retail Division. Any business engaged in selling goods directly to the end consumer.

g. Visitor Services Division. Any business whose revenue is significantly dependent (as determined by the

Board) upon providing services and/or products directly to tourism consumers in the Wisconsin Dells/Lake

Delton area, but which doesn't fall within the description of any other Division.

2.03 Multiple Obligation. 

a. Each member of the Bureau must be a member of, and pay the appropriate membership fees with regard

to, all Divisions that are applicable to the member's business activities.

b. If a person, group of persons or entity owns or holds a majority interest in a business that is a member of

the Bureau, then all other businesses located within the geographic area described in Section 2.01, that fall

within any of the Divisions described in Section 2.02, that are owned by or have majority ownership by the

same person, group of persons or entity, must also be members of the Bureau.

c. If a person, group of persons or entity owns or holds a majority interest in one or more businesses located

within the geographic area described in Section 2.01 (which are all required to be members of the Bureau

pursuant to Section 2.03b) and that same person, group of persons or entity owns or holds a minority

interest in one or more businesses located within the geographic area described in Section 2.01, the

businesses in which the minority interest is owned will not be required to be members of the Bureau under

this Section 2.03.

2.04 Member's Rights. Each member in good standing of the Bureau may be entitled to the following rights and 

privileges, as well as other rights which the Bureau may make available from time to time, subject to specific policies; 

a. Use, subject to appropriate restrictions, of the Bureau's registered "Wisconsin Dells" trademark, as well as

the use of other trademarks and names which the Bureau owns or has the right to use, such as “Festivals,

Inc.”;

b. Use, subject to appropriate restrictions, of logos relating to festivals and special events operated by the

Bureau;

c. Participation in co-op marketing programs operated by the Bureau;

d. Access to membership lists;

e. Access to inquiry lists;

f. Advertising in any Bureau-sponsored publication, subject to specific qualifications set forth in any contract

with the applicable publisher;

g. Placement of brochures in literature racks reserved exclusively for Bureau members;

h. Visitor Information Center and group referrals; and

i. Website listings.

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2.05 Member in Good Standing. A member shall be considered to be "in good standing" if, and only if: 

a. The member is in compliance with these Bylaws, including any amendments that may be adopted from 

time to time; 

b. The member is in compliance with any and all applicable rules, regulations or policies adopted by the 

Bureau's Board; 

c. The Bureau’s Board has accepted the member’s current annual Membership Agreement; the Board may 

reject any Membership Agreement for any reason but shall not discriminate on the basis of race, color, 

religion, or as otherwise prohibited by applicable law; 

d. The member is current with all membership fees and all other financial obligations to the Bureau; and 

e. The member has provided the Bureau with all required reports, certificates and statements. 

Any member which fails to satisfy all of the above-stated conditions may be determined not to be in good standing by the 

Bureau's Board or a committee duly designated by the Board pursuant to Section 2.06 of these Bylaws. 

2.06 Effect of a Member Not Being in Good Standing. 

a. Possible Sanctions. A member determined not to be in good standing based upon the criteria set 

forth in Section 2.05, may have its membership (including all multiple obligation business memberships) in 

the Bureau suspended for a period of time, is not eligible to vote at Membership, Board, Division or 

committee meetings, may have its membership in the Bureau terminated, or may be subject to other 

sanctions deemed appropriate by the Board or a duly designated committee (including, without limitation, 

suspension or termination of one or more of the rights described in Section 2.04, monetary penalties, 

and/or public or private reprimands). 

b. Member Benefits Suspension. Once the Board or a duly designated committee determines that any of 

 the membership benefits described in Section 2.04 should be suspended, the applicable member shall be 

 given written notice by the President/CEO. Said notice shall state the specific benefits that are to be 

 suspended, the reason for such suspension, the date the suspension will take effect and the length of the 

 suspension and/or other conditions that must be satisfied for the suspension to be lifted. 

c. Membership Termination and other Sanctions. Before final action is taken by the Board or a duly 

designated committee with regard to the termination of any member's membership in the Bureau, or with 

regard to any other sanctions (not including suspension of any benefits described in Section 2.04), the 

applicable member shall be given not less than fifteen (15) days advance written notice. Said notice shall 

state the charges against the member as well as any proposed sanctions, and the date, time and place of 

the meeting at which final action will be taken by the Board or a duly designated committee. The member 

shall be given an opportunity to present a defense in person at the meeting or the member may submit a 

written statement to the Board. The Board or duly designated committee shall consider the information (if 

any) presented by the member when it takes its final action. 

2.07 Reinstatement. Any member which has its membership in the Bureau suspended, or which has any of the rights 

described in Section 2.04 suspended shall, at the time of such suspension, be given by the Board or the duly designated 

committee or person, written notice of the time at which and the conditions under which the membership or rights of the 

suspended member may be reinstated. Upon a presentation/notification to the Board or duly authorized Bureau 

representative (in the case of a policy violation) by the suspended member of evidence that it has satisfied the conditions 

for reinstatement (including the passage of the applicable amount of time), the Board or duly authorized Bureau 

representative (in the case of a policy violation) shall determine if said conditions have been satisfied and if reinstatement is 

appropriate, considering all circumstances. The decision of the Board or duly authorized Bureau representative shall be 

final. If the Board denies any request for reinstatement, the suspended member may reapply for reinstatement at a future 

date set by the Board, or if no date is set by the Board, at its next or any future regularly scheduled meeting. Any member 

whose membership is terminated pursuant to Section 2.06 shall not be entitled to reinstatement but may apply for 

membership in the Bureau as a new member; however, a terminated member’s previous actions may be taken into 

consideration when a terminated member applies for membership. 

2.08 Resignation. Any member may withdraw from the Bureau by giving reasonable advance written notice to the 

Bureau, stating the date the resignation shall become effective. A withdrawing member shall not be entitled to a refund of 

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any amounts previously paid to the Bureau and shall remain liable for any and all amounts owed to the Bureau at the time 

the withdrawal becomes effective. 

2.09 Member Obligation to Follow Bureau Rules. These Bylaws constitute a binding legal agreement between the

Bureau and its members that may be supplemented by amendments, as well as rules, regulations and policies, adopted by 

the Board. Each member of the Bureau agrees to be bound by these Bylaws and any amendments thereto, as well as any 

rules, regulations or policies adopted by the Board. 

2.10 Code of Conduct. A Bureau member shall not do anything that is detrimental to the Bureau or to any other 

Bureau members. The Board of Directors, when considering acceptance of a membership application, may take into 

account prior actions of the business applying for membership that would be considered in violation of this policy. 

ARTICLE III 

Membership Fees

3.01 Membership Fee Amount. Each year the members of each Division of the Bureau shall recommend to the 

Bureau the level of fees, including a schedule based upon gross revenue or other relevant criteria which said members of 

the Division feel is appropriate for that Division for the following year. The membership fees recommended by each 

Division may be subject to review and approval of the Bureau's Executive Committee and shall be subject to approval of the 

Board, whose decision with respect to the membership fees for each Division shall be final. 

3.02 Delinquencies. Any member of the Bureau who is delinquent in the payment of membership fees or any other 

amounts owed to the Bureau shall be assessed interest on such delinquent amounts at the rate of 11⁄2% per month 

(calculated on a monthly basis) until the delinquency is fully paid. The assessment of interest on delinquent amounts is in 

addition to any suspension or termination of membership or any other sanctions which the Bureau may take pursuant to 

Section 2.06. 

3.03 Membership Agreements. All memberships in the Bureau shall be on a year-to-year basis and must be renewed 

each calendar year as described herein. In order for a business to initially become a member, such business must first 

enter into a Membership Investment Agreement (a “Membership Agreement”) with the Bureau with regard to each Division 

applicable to the business, as described in Sections 2.02 and 2.03. In addition, for each year thereafter, each member is 

required to enter into a new Membership Agreement with the Bureau with regard to each Division applicable to the member, 

also as described in Sections 2.02 and 2.03. The membership fees owed to the Bureau by the member shall be set forth in 

the Membership Agreement. The Bureau’s decision to accept or to decline to enter into a Membership Agreement with any 

business applying to be a new member or with any business wishing to renew its membership, shall be within the sole and 

absolute discretion of the Bureau’s Board of Directors, provided the Bureau shall not discriminate on the basis of race, 

color, religion or as otherwise prohibited by applicable law. The Board, when considering whether to accept any 

Membership Agreement may take into account any matters that the Board deems to be applicable, including but not limited 

to, prior actions of a new applicant for membership or an existing member that would be considered in violation of the Code 

of Conduct set forth in Section 2.10. 

3.04 Payment Schedules. The schedules for the payment of membership fees for each Division of the Bureau shall be 

set by the Board and shall be reflected on the applicable Membership Agreement for each Division. 

ARTICLE IV 

Meetings of Membership 

4.01 Annual Membership Meeting. There shall be an annual meeting of the members of the Bureau held during the 

months of March, April or May each year. The Executive Committee shall set the place and date of the annual meeting. At 

the annual meeting, the Board shall report to the members on the activities of the Bureau and the members shall transact 

such other business as may properly be brought before the meeting. 

4.02 Special Membership Meetings. Special meetings of the members of the Bureau may be called by the Board 

Chair, the Board Vice Chair or by any two members of the Board to consider a specific subject or issue. No business other 

than that specified in the notice for a special meeting shall be transacted at any special meeting. 

4.03 Division Meetings. Meetings of the members of each Division may be held from time to time when called by any 

member of the Board from that Division. Divisions may also choose to set regular periodic meetings. Actions taken at any 

Division meeting shall be by majority vote of those members of the Division present. The meetings and operation of each 

Division shall be consistent with the requirements set forth in Section 5.08 and 5.09. Recommendations/actions of any 

Division shall be subject to the ratification of the Board. 

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4.04 Notice. Notice of the annual or any special meeting of the members, as well as meetings of any Division, shall be 

given at least seven (7) days prior to the date set for such meeting. Such notices shall be in writing and either personally 

delivered, sent to each member by first class mail addressed to the member's designated address, or sent electronically. 

Each such notice shall state the date, time and location of the meeting. With regard to special meetings, the notice shall 

also state the specific subject or issue to be considered at the special meeting. 

4.05 Location of Membership Meetings. All meetings of the members of the Bureau shall be held at a location 

determined by the Executive Committee. Unless determined otherwise by the Board, membership meetings will be held 

within a twenty-five (25) mile radius of the intersection of Highways 12, 13, 16 and 23. 

4.06 Quorum. At the annual or any special meeting of the Bureau's members, the presence in person of at least 

seventy-five (75) members shall constitute a quorum for the transaction of business. Members shall not be permitted to 

participate in meetings by proxy. 

ARTICLE V 

Board of Directors

5.01 Authority of Board. The Board is the governing body of the Bureau and has authority over and shall supervise, 

control and direct the Bureau's property, activities and concerns. The Board may delegate specific management functions 

to committees, officers or employees of the Bureau; however, the Board shall retain overall responsibility for and authority 

over all committees, officers and employees and shall be primarily responsible for the ultimate direction of the Bureau. The 

Board is specifically authorized to adopt such rules, regulations and policies, which shall not be inconsistent with these 

Bylaws, and which the Board deems to be necessary and appropriate from time to time. Such rules, regulations and 

policies shall be binding on all members of the Bureau. The Board shall, from time to time, publish and circulate to all 

members of the Bureau all rules and regulations and policies that it has adopted, and which remain in force and effect. 

5.02 Number and Composition. The Board shall consist of sixteen (16) members (“Directors” or “Board Members”) 

elected by the various Divisions as described below, a Dells River District representative, the immediate Past-Board Chair 

of the Bureau, plus any "Guaranteed Attraction Seats" described below. The composition of the sixteen elected Board 

seats shall be as follows: Accommodation Division – 7, Associate/Visitor Services Divisions – 1; Attraction Division – 4; 

Campground Division – 1; Restaurant/Bar Division – 2; Retail Division – 1. No member who is a corporation or other entity 

(including all affiliated entities), with Membership Agreements in two or more Divisions, may have more than two (2) 

persons who are affiliated with that entity serving on the Board at any one time. In addition, each Membership Agreement 

allows for a maximum of one Director in any given year. 

The composition of the sixteen elected Board seats at the time these Bylaws are adopted, as well as the years (odd 

numbered years or even numbered years) in which each of the Board Members shall be elected, is as follows: 

Division # of Board Members Years in which such Board Members 

are Elected 

a. Accommodation Division

(1) Members operating 70 units or less 2 1 in odd years and 1 in even 

years 

(2) Members operating 71 – 299 units 3 1 in odd years and 2 in even 

years 

(3) Members operating 300 or more units 2 1 in odd years and 1 in even 

years 

b. Associate/Visitor Services Divisions - Directors-at-large 1 even years 

c. Attraction Division

(1) Directors-at-large 4 2 in odd years and 2 in even 

years 

d. Campground Division - Directors-at-large 1 odd years 

e. Restaurant/Bar Division - Directors-at-large 2 1 in odd years and 1 in even 

years 

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Authority of Board. The Board is the g gy overning body of the Bureau and has authority over and shall sup , ervise,

control and direct the Bureau's p p y, y g roperty, activities and concerns. The Board may delegate specific management functions p g

to committees, py ; , officers or employees of the Bureau; however, the Board shall retain overall responsibility for and authority

over all committees, officers and empy p y p loyees and shall be primarily responsible for the ultimate direction of the Bureau. The

Board is sp y p ,g p , ecifically authorized to adopt such rules, regulations and policies, which shall not be inconsistent with these

Bylaws, and which the Board deems to be necessary pp p , g and appropriate from time to time. Such rules, regulations and

p g , ,p olicies shall be binding on all members of the Bureau. The Board shall, from time to time, publish and circulate to all

members of the Bureau all rules and regulations and policies that it has adopted, and which remain in force and effect.

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f. Retail Division - Directors-at-large 1 odd years 

A Dells River District Representative shall be recommended to the Board by the City of Wisconsin Dells for Board approval. 

If the City of Wisconsin Dells makes no such recommendation for any given year, the seat will remain vacant. 

Each member of the Attraction Division whose Membership Agreement for a particular calendar year is: (i) accepted by the 

Board; and (ii) requires the member to pay membership fees equaling or exceeding the amount designated by the Board as 

the “minimum guaranteed seat category” for that particular calendar year, shall be entitled to appoint one director to the 

Bureau's Board (each such position on the Board to be known as a "Guaranteed Attraction Seat"). The term of each 

person filling a Guaranteed Attraction Seat shall commence at the time of the first Board meeting held after November 1 of 

the year prior to the calendar year for which the applicable Attraction Division member is paying at least the designated 

amount in membership fees described above, and shall end immediately prior to the first Board meeting after November 1 

of the calendar year for which the applicable Attraction Division member has paid at least the designated amount in 

membership fees described above. An Attraction Division member’s rights to have a Guaranteed Attraction Seat on the 

Board shall only be applicable if such Attraction Division member is in good standing.

There shall be no minimum or maximum number of Guaranteed Attraction Seats on the Board, and each such Board 

member shall only be appointed for a one-year term, as described above. The membership fee threshold for Guaranteed 

Attraction Seats on the Board may be changed from time to time by a vote of at least a majority of the entire then existing 

Board. Any Attraction Division member entitled to appoint a person to a Guaranteed Attraction Seat may designate a 

substitute person, who must be affiliated with that member, and such substitute shall have the authority to vote and take 

other actions at any Board meeting that the first person appointed to the Guaranteed Attraction Seat is unable to attend.

5.03 Alternate Directors. The Board Chair of the Bureau shall annually appoint one or more "Alternate Director(s)" with 

respect to each Division. Each such appointment must be ratified by a vote of at least two-thirds (2/3) of the entire Board 

before the appointment becomes effective. Each Alternate Director may, in the absence of an elected Director from the 

same Division, at any Board, committee or other meeting, substitute for the absent Director at such meeting and participate 

and have the same rights as the absent Director. Alternate Directors shall remain familiar with the activities and actions of

the Board and shall assist the Director(s) from the applicable Division in carrying out the responsibilities and functions 

assigned to or accepted by such Director(s). The terms of Alternate Directors shall end each year immediately prior to the 

first Board meeting held after November 1. 

5.04 Terms of Office for the Elected Directors. Each of the sixteen elected Directors shall be elected to a term of two 

years. Directors’ terms shall be staggered as set forth in Section 5.02, so that of the sixteen (16) elected Board Members, 

eight (8) Directors are elected in even numbered years and eight (8) Directors are elected in odd numbered years. Each 

such elected Director's term shall commence at the time of the first Board meeting held after November 1 of the year in 

which such Director is elected and shall end immediately prior to the first Board meeting after November 1 two years 

thereafter. Any Director appointed because of a vacancy as described in Section 5.07 shall serve until the expiration of the 

term of the Director being replaced. There is no limit on the number of times any Director may be re-elected or on the 

number of terms any Director may serve. 

5.05 Election of Directors. The members of each Division shall separately (except the Associate and Visitor Services 

Divisions, who shall elect their director together) elect the number of Directors set forth in Section 5.02 (as such Section 

may be amended from time to time). The method of electing these sixteen Directors shall be as follows: 

a. A slate of nominees for the elected Directors’ positions that are to be filled in any particular year shall be 

prepared each year by the Board Nominating Committee. 

b. Additionally, nominations for each Division's Directors may be made by the applicable Division at the 

Division meeting held prior to the election of Directors during each year in which such Division is to elect 

any Director(s) pursuant to Section 5.02. 

c. No person may be a nominee to be elected as a Director with regard to more than one Division. 

d. The Board Nominating Committee and each Division shall submit all nominations to the Bureau no later 

than September 30 of each year in which such Division is to elect any Director(s) pursuant to Section 5.02. 

e. The Bureau shall then prepare the ballots for each Division reflecting all applicable nominees, and the 

ballots shall be mailed or submitted electronically (pursuant to Wisconsin Statutes §181.0808, as such 

section may be amended or renumbered from time to time) to the members (in good standing for the 

current membership year and have submitted Membership Agreements for the upcoming year) of each 

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Division no later than the first Monday of October of each year in which such Division is to elect any 

Director(s) pursuant to Section 5.02. 

f. Each member is entitled to one vote for each Director's seat for which the member is entitled to vote (e.g. 

Attraction Division members shall have 2 votes each in even numbered years and 2 votes each in odd 

numbered years for the Attraction Division Directors and Associate/Visitor Services Divisions members 

shall have one vote each in the even numbered years when the Associate/Visitor Services Divisions 

Director is elected). Cumulative voting shall not be permitted.

g. Completed ballots must be received by the Bureau no later than 4:00 pm CST on the third Monday of 

October of each year with regard to the Directors being elected that year. Any ballots received after that 

date and time will not be counted. 

h. All properly completed ballots received by the Bureau prior to the deadline described above shall be 

tabulated and the membership of the Bureau shall be notified of the results. The person(s) receiving the 

highest number of votes for each Director's seat, or for the number of at-large seats up for election, unless 

disqualified for some other reason, shall be deemed elected. 

i. In the event of a tie with regard to the election for any Director’s seat, the Bureau shall send new ballots to 

the members of the Division in which the tie occurred which were eligible to vote at the time of the original 

distribution of ballots. Those members will be made aware that a tie occurred and requested to vote again. 

The incumbent Director shall continue to serve as acting Director until such time as the above-described 

process results in the election of a new Director. 

5.06 Vacancies. If an elected Director resigns or for any other reason is unable to complete his/her term on the Board 

(a "Vacancy"), an Alternate Director from the same Division shall be appointed by the Board Chair to fill the Vacancy and to 

serve for the remainder of the unexpired term. In the event there is no Alternate Director available to fill a Vacancy, the 

Board Chair shall nominate a person to fill the Vacancy and to serve the remaining portion of the term, provided that each 

such nomination must be approved by at least two-thirds (2/3) of the entire Board before it becomes effective. If a Director 

filling a Guaranteed Attraction Seat resigns or for any other reason is unable to complete his/her term, the member entitled 

to appoint the Director for that Guaranteed Attraction Seat shall appoint a replacement Director to serve the remainder of 

the applicable one-year term. 

5.07 Board Meetings. 

a. Regular meetings of the Board shall be held on the third (3rd) Tuesday of every other month beginning in 

January; however, the Board at any regularly scheduled meeting or any special meeting may change the 

date of any future meeting or may cancel a regular meeting. The Board Chair shall also have authority to 

change the date of any future meeting to a date more convenient for the Board. Special meetings of the 

Board may be called by any officer of the Bureau or by any two (2) Directors. The Board Chair or in his/her 

absence, the Board Vice Chair, shall preside at all Board meetings. If both the Board Chair and Board Vice 

Chair are absent, the Board may elect a temporary Chair, whose sole authority shall be to preside at that 

meeting. Unless specifically stated otherwise in these Bylaws, all actions of the Board shall be by majority 

vote of those Directors present at the meeting. 

b. Except when the Board meets in executive session, as provided herein, meetings of the Board shall be 

open to the members of the Bureau. An executive session of the Board may be called by the Board Chair, 

or in the absence of the Board Chair by the presiding officer, under the following circumstances: (a) on the 

advice of counsel, (b) to discuss pending or threatened legal matters involving the Bureau, (c) to discuss or 

act on personnel issues, (d) to discuss matters that the Board feels need to remain confidential, or (e) to 

address such other matters as the Board deems appropriate. At the option of the Board Chair or other 

presiding officer, or upon a majority vote of those Directors present at the meeting, an executive session of 

the Board may be called. 

c. While in executive session, only Board Members and individuals invited by the Board Chair or 

another presiding officer may be present. Board Members may discuss the business conducted in an 

executive session only with other Board Members, any other persons as directed by the Board Chair or 

other presiding officer, persons present in the executive session by invitation and others upon advice of 

counsel. Those present at any executive session shall be reminded that the executive session deliberations 

and minutes are confidential. 

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5.08 Notice of Board Meetings. Notice of any regular meeting of the Board shall be given at least forty-eight (48) 

hours prior to the time set for the meeting during the months of May through October, and at least seven (7) days prior to 

the meeting during the months of November through April. Notice of any special meeting of the Board shall be given at 

least twelve (12) hours prior to the time set for the meeting. Notices of Board meetings may either be in writing or by 

telephone. Written notices shall be personally delivered, sent by first class mail addressed to the Director's designated 

address or sent electronically. Notices shall indicate the time and location of the meeting. Notices need not indicate the 

purpose or the business to be transacted at the meeting. Notwithstanding the foregoing, a meeting of the Board may be 

held, and action may be taken thereat without such notice being given if all Directors either sign a written waiver prior to or 

after the meeting or are present at the meeting, which shall be deemed equivalent to signing a waiver. 

5.09 Location of Board Meetings. All meetings of the Board shall be at the Bureau's main office unless the person(s) 

calling the meeting or the Board Chair elect(s) to have a meeting at another location. 

5.10 Quorum. The presence in person, via telephone or by any other electronic means permitted by the Wisconsin 

Statutes, of a majority of the number of Directors then in office and entitled to vote shall constitute a quorum for the 

transaction of business. If a quorum is not present, a lesser number may adjourn the meeting to a later date, not more than 

ten (10) days later. 

5.11 Removal. Any one or more of the Directors may be removed at any time by a vote of seventy-five percent (75%) of 

the full Board, at any regular or special meetings. 

5.12 Resignation. Any Director may resign from the Board by submitting notice of resignation to the President/CEO. 

Any such resignation shall be effective upon approval by the Board. 

ARTICLE VI 

Officers

6.01 Number. The Bureau shall have three (3) officers. The officers of the Bureau shall be the Board Chair, the Board 

Vice Chair and the Secretary/Treasurer. 

6.02 Qualifications. Officers must be members in good standing of the Bureau and must also be Directors. No person 

may hold more than one office at the same time. There shall be no limit on the number of times any officer may be reelected, or the number of terms any officer may serve. 

6.03 Election and Term of Office. Officers shall be elected by a majority vote of the Board Members present and 

voting at the first Board meeting each November. The election of officers shall be by written ballot, unless only one Board 

Member is running for a particular office, in which case the election may be by majority voice vote or show of hands. Each 

officer shall hold office for a term of one year and until his/her successor has been elected. 

6.04 Duties of Officers. The duties and powers of the Officers shall be as follows: 

a. Board Chair. The Board Chair shall preside at the meetings of the members, meetings of the Board, and 

meetings of the Executive Committee. The Board Chair shall set the agenda for Board meetings and shall 

generally oversee the smooth and effective operation of the Board. In addition, the Board Chair shall have 

such other duties and authority as is set forth in these Bylaws and as may be directed by the Board. 

b. Board Vice Chair. In the absence of the Board Chair, the Board Vice Chair shall preside at all membership, 

Board and Executive Committee meetings. The Board Vice Chair shall perform such other duties as may 

be assigned by the Board Chair or the Board. 

c. Secretary/Treasurer. It shall be the duty of the Secretary/Treasurer to keep or delegate the keeping of 

records of all meetings of the members, the Board, all committees and all Divisions. The Secretary/ 

 Treasurer shall also be the chief financial officer of the Bureau. The Secretary/Treasurer shall generally 

oversee the Bureau’s financial functions, although the Bureau’s day-to-day financial functions shall be 

delegated to the Bureau’s staff and accountants. In addition, the Secretary/Treasurer shall perform such 

other duties as may be directed by the Board. 

6.05 Vacancies. Any vacancy in any office other than the office of Board Chair shall be promptly filled by an 

appointment made by the Board Chair; however, all such appointments must be ratified by a majority vote of the entire 

Board. Persons appointed to fill vacancies in any office shall serve the remainder of the regular term of that officer. 

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WDVCB Bylaws 9/18/19 Page 9 

Any vacancy in the office of Board Chair shall be filled by the Board Vice Chair, unless there is no Board Vice Chair, in 

which case the vacancy in the office of Board Chair shall be filled by a majority vote of the entire Board. 

6.06 Removal. Any officer may be removed from office upon a vote of at least seventy-five percent (75%) of the entire 

Board. 

ARTICLE VII 

Committees 

7.01 Committee Appointments. Members of all committees shall be appointed annually by the Board Chair but are 

subject to ratification by the Board. The terms of all committee members shall be concurrent with the terms of the officers 

as set forth in Section 6.03 and shall expire when new officers are elected each November. 

7.02 Executive Committee. Notwithstanding Section 7.01, the Executive Committee shall consist of: 

a. The three officers of the Bureau;

b. The chairperson of the Marketing Committee; and

c. The immediate past-Board Chair of the Bureau.

If the Marketing Committee chairperson or the immediate past-Board Chair is also an officer, the Board Chair, subject to 

approval of the Board, shall appoint an additional Board member to the Executive Committee. The Executive Committee 

shall act in place and stead of the Board between Board meetings on all matters except those specifically reserved for the 

full Board by these Bylaws. The Executive Committee shall report its actions to the Board by mail, electronically, or at the 

next Board meeting. If, for any reason, the immediate past-Board Chair is unable or unwilling to serve on the Executive 

Committee, then the Board Chair shall appoint one other member of the Board to serve as the fifth member of the 

Executive Committee, with such appointment to be subject to approval of the Board. The presence of at least three (3) 

members of the Executive Committee at any meeting shall constitute a quorum, and all actions shall be by majority vote of 

those members present at a meeting. Unless the Board decides otherwise, Executive Committee meetings are not open to 

the general membership. 

7.03 Other Standing Committees. Each year after his/her election, the Board Chair, as described in Section 7.01, 

shall appoint the following committees (the "Standing Committees") to consist of as many members as the Board Chair 

deems advisable. 

a. Board Nominating Committee;

b. Marketing Committee;

c. Meeting & Convention Committee;

d. Sports Committee; and

e. Tourism Economic Development Committee.

The duties of each committee shall be prescribed by the Board and may be changed from time to time. The Board may 

create additional Standing Committees or may abolish any of the above-stated Standing Committees, as it deems advisable 

and prudent. 

7.04 Special Committees and Subcommittees. The Board Chair may, at any time, appoint other committees ("Special 

Committees") on any subject for which there are no Standing Committees. Any Standing Committee or Special Committee 

may appoint subcommittees (“Subcommittees”) if deemed necessary or appropriate. 

7.05 Authority of Committees. The actions/recommendations of all Standing Committees, all Special Committees and 

all Subcommittees shall be subject to the ratification of the Board. Actions of the Executive Committee, with the exception 

of financial matters which have an aggregate impact on the Bureau’s budget of less than $250,000 during any particular 

fiscal year, shall not be subject to ratification of the Board. 

7.06 Meetings and Operations. The meetings and operations of all Standing Committees, Special Committees and 

Subcommittees shall be consistent with the requirements set forth in Sections 5.08 through 5.10. The time of the meetings 

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Marketing Committee;

Executive Committee. Notwithstanding Section 7.01, the Executive Committee shall consist of:

The chairperson of the Marketing Committee; and

The three officers of the Bureau;

The immediate past-Board Chair of the Bureau.

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WDVCB Bylaws 9/18/19 Page 10 

of each Standing Committee, Special Committee or Subcommittee shall be set by the applicable committee or its 

chairperson. 

Except when a Standing Committee, Special Committee or Subcommittee meets in executive session, as provided herein, 

meetings of any such committee (except the Executive Committee as prescribed in 7.02) shall be open to the members of 

the Bureau. An executive session of a committee may be called by the committee’s chairperson or in the absence of the 

chairperson by the presiding committee member, under the following circumstances: (a) on the advice of counsel, (b) to 

discuss matters that the committee feels need to remain confidential, or (c) to address such other matters as the committee 

deems appropriate. At the option of the committee chairperson or other presiding committee member, or upon a majority 

vote of a committee, an executive session of a committee may be called. 

While in executive session, only committee members and individuals invited by the committee chairperson or other 

presiding committee member may be present. Committee members may discuss the business conducted in an executive 

session only with other committee members, any other persons as directed by the committee chairperson or other presiding 

committee members, persons present in the executive session by invitation and others upon advice of counsel. Those 

present at any executive session shall be reminded that the executive session deliberations and minutes are confidential. 

7.07 Terms of Committees. The members of each Standing Committee shall serve from the time they are appointed 

by the Board Chair until new committee appointments are made following the election of the Board Chair the following year. 

The term of each Special Committee and Subcommittee shall not exceed one year, unless approved by the Board. 

ARTICLE VIII 

Contracts/Leases, Loans, Payments and Deposits 

8.01 Contracts/Leases. The Board may authorize any officer or officers, agent or agents to enter into any 

contract/lease or execute and deliver any instrument in the name of and on behalf of the Bureau and such authorization 

may be general or confined to specific instances. 

8.02 Loans. No loans shall be contracted on behalf of the Bureau and no evidences of indebtedness shall be issued in 

the Bureau's name unless authorized by or under the authority of a resolution of the Board. Such authorization may be 

general or confined specific instances. 

8.03 Payments. All types of payments (checks, EFT’s, ACH Transfers, drafts, transfers or other orders for payment)

shall be issued in the name of the Bureau and in such manner as shall from time to time be determined by or under the 

authority of a resolution of the Board. 

8.04 Deposits. All funds of the Bureau not otherwise employed shall be deposited from time to time to the credit of the 

Bureau in such banks, trust companies or other depositories as may be selected by or under the authority of the Board. 

8.05 Check Signing. Two (2) signatures are required on all checks or electronic payment voucher approval forms of 

the Bureau over $1,000, and at least one of the signatures must be that of the Board Chair, Board Vice Chair, Secretary/ 

Treasurer or person designated by the Board Chair. All checks or electronic payment voucher approval forms signed by 

such a designated person shall also require the initials of the Secretary/Treasurer. Payroll checks and other checks in an 

amount of under $1,000 shall only require the signature of the President/CEO or any one of the persons listed above. 

ARTICLE IX 

Fiscal Year and Membership Year 

9.01 Fiscal Year. The Bureau's fiscal year shall be the calendar year commencing on January 1 and ending on 

December 31. 

9.02 Membership Year. Each member's annual membership in the Bureau, and the Bureau's Membership Agreement, 

shall also run for the calendar year. 

ARTICLE X 

Administrative Organization 

10.01 President/CEO. The Bureau shall employ a “President/CEO” who shall be responsible for: 

 a. Overseeing the day-to-day operations of the Bureau in conformance with the policies and procedures 

adopted by the Board; 

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WDVCB Bylaws 9/18/19 Page 11 

b. Supervising and delegating duties to the Bureau’s personnel as prescribed and directed by the Board; 

c. Carrying out the policies and procedures of the Bureau as directed by the Board and as set forth in the 

Bureau’s policy manual; 

d. Directing and supervising the Bureau’s marketing programs and activities; 

e. Reporting to the Board and the Executive Committee on the operations of the Bureau at their respective 

meetings; and 

f. Performing such other duties and functions as the Board may direct. 

The President/CEO shall report directly to the Board Chair with regard to day-to-day matters, but shall take primary 

direction from the Board, except for matters that the Board delegates to the Executive Committee or the Board Chair. 

The President/CEO shall not be a member of the Bureau and shall not have any direct or indirect business dealings with 

the Bureau unless specifically authorized or approved by the Board. 

The Executive Committee shall set the terms of the President/CEO’s compensation, benefits and other employment-related 

matters. 

ARTICLE XI 

Indemnification 

11.01 Indemnification. The Bureau shall indemnify each Director and officer of the Bureau as well as the President/CEO 

of the Bureau, against reasonable expenses and against liability incurred in any proceeding in which such Director, officer 

or the President/CEO was a party because he or she was a Director, officer or President/CEO of the Bureau. The 

indemnification shall be in accordance with the provisions of Wisconsin Statute secs. 181.0871 through 181.0889, as such 

sections may be amended or renumbered from time to time. These indemnification rights shall not be deemed to exclude 

any other rights to which a Director, officer or President/CEO may otherwise be entitled. The Bureau shall indemnify any 

employee who is not a Director, officer or President/CEO of the Bureau to the extent the employee has been successful on 

the merits or otherwise in defense of a proceeding, for all expenses incurred in the proceeding if the employee was a party 

because he or she was an employee of the Bureau. If the Bureau indemnifies or advances expenses to a Director, officer 

or President/CEO pursuant to Wisconsin Statutes secs.181.0872, 181.0874, 181.0877, 181.0879, 181.0881 or 181.0889, 

the Bureau shall report the indemnification or advance in writing to Board Members with or before the notice of the next 

Board meeting. 

ARTICLE XII 

Amendment of Bylaws 

12.01 Amendment. Except for the specific provisions of these Bylaws which may be amended by the Board or 

otherwise, as provided in other sections of these Bylaws, these Bylaws may be altered, amended or repealed and new 

Bylaws may be adopted only by the members of the Bureau. All proposed amendments must be submitted in writing to the 

Board. If the proposed amendment(s) are signed by ten percent (10%) or more of all members of the Bureau, the proposed 

amendment(s) shall be submitted to members for a vote. The Board may, if it so chooses, recommend to the members that 

the proposed amendments be adopted or rejected. If the proposed amendment(s) are signed by fewer than ten percent 

(10%) of all of the members of the Bureau, the amendments shall be submitted to the members for vote only if the Board 

chooses to recommend approval. Amendments to those Bylaws that are submitted to the members for a vote may, in the 

discretion of the Board, either:

a. Be submitted at any annual or special meeting of the Bureau’s members, and for the amendment to be 

 adopted, it must be approved by at least a majority, aggregate vote of the Accommodation, Attraction, 

 Campground, Restaurant/Bar, Retail and Visitor Services Division members present; or 

b. Be mailed or electronically provided to the Accommodation, Attraction, Campground, Restaurant/Bar, 

 Retail and Visitor Services Division members in good standing with a ballot for such members to mark 

 and return, indicating if they accept or reject the proposed amendment. For the amendment to be 

 adopted, it must be approved by at least a majority vote of the ballots returned to the Bureau. 

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WDVCB Bylaws 9/18/19 Page 12 

If a vote regarding alteration, amendment or repeal of the Bylaws is to be taken at a meeting of the members, the 

proposed change shall be mailed or electronically provided to each member at least seven (7) days prior to the date of the 

meeting at which the change is to be considered. If the proposed change is submitted to the members by written ballot, 

the ballot shall plainly state the date and time by which the ballot must be returned to the Bureau for votes to count, which 

date must not be less than ten (10) days after the date the ballot is mailed or electronically provided. 

ARTICLE XIII 

Parliamentary Authority and Interpretation 

13.01 Parliamentary Authority. The parliamentary authority for all meetings of the Bureau's members, Board, 

committees and Divisions shall be Robert’s Rules of Order. 

13.02 Interpretation. These Bylaws shall be interpreted pursuant to the Wisconsin Non-Stock Corporation Law, 

Chapter 181 of the Wisconsin Statutes, as said Chapter 181 may be amended from time to time. 

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Wisconsin Dells 

Visitor & Convention Bureau

WDVCB 101

January 22, 2019

(;+,%,7&

3DJH

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• WDVCB Overview

• Marketing Programs• Membership Benefits• Group Sales Overview• Visitor Services Overview• Questions

Today’s Discussion

Presented by Romy Snyder

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Mission 

The WDVCB is the official destination marketing organization for the Wisconsin Dells area whose mission is to grow the economic impact of tourism through marketing, public relations and development efforts that benefit our visitors and members.

Vision

Secure the area as a national year-round tourism destination by providing visitors with a unique and diverse recreational experience unsurpassed in quality, which offers the WDVCB membership and staff a framework for growth and economic opportunity.

About the WDVCB

Presented by Romy Snyder

3DJH

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How is the Bureau legally organized?

We are a private, non-profit 501©6 membership organization governed by a board of directors and organizational bylaws.What is the Bureau’s annual budget?For 2019 our budget is projected at $13 million.

Revenue sources: room tax $10.9m, membership dues $1.2mExpenses: marketing $10.6m, admin $2.5m

How many staff does the bureau employ?26 full-time, year round staff and 6-8 part-time, seasonal.Exec: 2, Membership: 2, Marketing & Sales: 9, Accounting: 4, Operations: 2, Mailroom: 2, IT: 2, Visitor Services: 2, Events: 1

FAQS

Presented by Romy Snyder

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2017 Direct Visitor Spending - $1.16 billion

The Wisconsin Dells Area accounts for nearly 10% of all tourism spending in the entire state.

2017 Economic Impact of Tourism in the 

Wisconsin Dells Area Presented by Romy Snyder

2

5

%

3

7

%

7

1

%

4

%

17

%

Food Lodging Transportation Recreation Shopping

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Membership Businesses Divisions

WDVCB Membership

- Accommodations: 86 (over 8000 units)- Associate Businesses: 92 (B2B)- Attractions: 85

- Campgrounds: 18 (just under 3000 campsites)- Restaurants: 101- Shopping: 69- Visitor Services: 34

Presented by Romy Snyder

3DJH

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• Marketing

• Communications•

Marketing Overview

Research

Presented by Katelyn Czuprynko

3DJH

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80% of annual budget is spent on Marketing 

($10.6M)What are our Advertising Channels?

• Radio• TV• Digital/Interactive• Print• Outdoor•

Marketing Efforts

Social

Presented by Katelyn Czuprynko

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Marketing Efforts – Market 

Segments Presented by Katelyn Czuprynko

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Marketing Efforts – Always On 

Presented by Katelyn Czuprynko

3DJH

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The Official Vacation Guide of the Wisconsin 

Dells Visitor & Convention Bureau 

• 200,000 Distributed Annually

• In-area, direct mail requests, Chicago-area

• FREE Vacation Guide Racks• Great Planning Tool• FREE Grid Listing• Affordable Advertising Opportunities• Year-round Shelf Life• Digital Version on wisdells.com

Marketing Programs –

Vacation Guide Presented by Katelyn Czuprynko

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• 3 Million Visitors

• FREE Web Listing• Direct Booking Portal

(Accommodations & Camping)

• Calendar of Events•

Marketing Programs –

Packages & Deals(one of the most visited parts of the website!)

WISDELLS.COM Presented by Katelyn Czuprynko

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This marketing program drives awareness and visitation 

to the Wisconsin Dells area during the promotional period. • 2019 Valid Dates: Fri, 

May 24 – Tue, July 2

• Promotional value over $1 

$1 million

• 220,000 cards distributed(High level markets – Northern Illinois, Wisconsin,Minnesota – Twin Cities area)• Cost – No charge to participate in SSO Card.

Marketing Programs – Summer 

Season Opener Presented by Katelyn Czuprynko

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Professional photography sessions that are costshared by the Visitor Bureau

• Photography session is 3 hours, with a

maximum of 4 sessions (or 12 total hours)

• Approximately 4-15 total finished/processed

images per session

Marketing Program – Co-op 

Photography Presented by Katelyn Czuprynko

3DJH

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The Ticket Tradeouts program is designed for 

various Bureau contests and tradeouts with the media to provide additional promotional value (Attractions Only)• Tickets must be valid for the 2019 operating

season.

• Minimum participation is 1,500 tickets.

Marketing Program – Ticket 

Tradeouts Presented by Katelyn Czuprynko

3DJH

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This program is designed to honor Wisconsin students 

who graduated from the Drug Abuse Resistance Education Program (DARE). (Attractions Only)• 20% discount• Only distributed in

Wisconsin

• 4,000 cards are printed.• DARE cards are valid for the 2019

business operating season.

Marketing Program – D.A.R.E.

Presented by Katelyn Czuprynko

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Fox Sports Weekend began in 2008 to help promote 

the Wisconsin Dells area after Lake Delton drained. • Partnership with FOX Sports

Wisconsin

• June 14th – 16th 2019• Live Pre and Post Broadcasts during Brewer games• Wisconsin Dells segments aired throughout the

game

Marketing Program – FOX Sports 

Presented by Katelyn Czuprynko

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Dells Day at Miller Park will take place during the 

Milwaukee Brewers vs. Chicago Cubs game at Miller Park. • Saturday, April 6, 2019• 50 Tubie wearing brand

ambassadors engage withfans

• Vacation Guides and

premium giveaway items

• In stadium advertising

Marketing Program – Dells 

Brewer Day Presented by Katelyn Czuprynko

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This program is a great way to display your 

merchandise and/or services to visitors in our Downtown Visitor Information Center.• 8 marketing cube spaces available• Cubes are displayed for a 2 week period•

Marketing Program –

Program is on a first come, first served basis.

Marketing Cube Presented by Katelyn Czuprynko

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• Listing a package or deal on wisdells.com is FREE

• Deals page is one of the most visited pages on

wisdells.com

• Ongoing program• Interactive Media Campaigns throughout the year

will link to this page• Black Friday/Cyber Monday• Holiday Deals•

Marketing Program –

Festivals

Packages & Deals Presented by Katelyn Czuprynko

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Organic Social

• Facebook (341,000+ followers)• Instagram (18,700 followers)• Twitter (10,800 followers)

Media Relations

• Deskside Visits• Interviews• Media Passes• Influencer Outreach

Crisis Communication

• Available to assist members when/if needed

Communication Efforts 

Presented by Rhonda Parchem

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• Benefits the Ronald McDonald House Charities

of Madison – our charity of choice

• Over 13 years we have donated $262,822• June 22nd – 23rd 2019• Allows our members

to come together fora great cause

Waterslide-athon

Presented by Rhonda Parchem

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• Economic Impact

• Conversion Study• Ad Awareness/Effectiveness•

Marketing Research

Lead Generation Program

Presented by Rhonda Parchem

3DJH

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Wisconsin Dells Gift Card Program

9 Over 200+ area business9 2017 - $186,675 in gift card sales9 https://www.wisdells.com/wisconsin-dells-familyvacation/gift-cards.htm9 Pre-paid Visa Credit Card9 Visitors purchase gift cards at desired amount at

WDVCB(walk in, phone or online) and redeemonly at participating member businesses!

Membership Program – Gift Card

Presented by Alexandra Harjung

3DJH

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EEC (Employment Entertainment Card) & 

Vouchers

9 Objective is to give “first-hand” experiences to

employees through FREE admission to over 30attractions and special discounts at arearestaurants, shops and services

9 Available to employees of member businesses in

ATTR, REST, ACCO, CAMP, SHOP & VS Divisions

9 Available to employees of member businesses in

ASSO Division(Wis Dells/Lake Delton ONLY

)

Membership Program – EEC

Presented by Alexandra Harjung

3DJH

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EEC Program details: 

https://www.wisdells.com/wisconsin-dells/EEC.htm

9 Two ways to purchase cards

• $15 if purchased by an employee of a member

business

• $10 if a member business purchases a vouchers to

give to their employees

• Photo ID and Payroll Stub (last 30 days)

9 EEC’s are valid from January 1 -December 31

Membership Program – EEC

Presented by Alexandra Harjung

3DJH

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Electronic Job Board – new as of Jan 2019!

https://jobs.wisdells.com/

9 Exclusively for member businesses9 Post job openings9 Search resumes9 Create & edit resume alerts

Membership Program – Job Board

Presented by Alexandra Harjung

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MembersNet

https://www.wisdells.com/MembersNet.htm9 Meetings & Events Calendar9 List of ongoing marketing programs9 Member Resources:Crisis Communication Tips, Sports Events Calendar,etc.Access to latest economic impact reports9 Associate Member Directory

Membership Tool – Membersnet

Presented by Alexandra Harjung

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• Monthly Member E-newsletter – to get latest updates from the

Bureau

• Member Facebook Page – stay connected and informed thru our

closed group – “WDVCB Members

”

• Annual Printed Membership Directory• Electronic Member Mailing list ($ for Out-area Associate)• Monthly Member Events

9 Education-based programs – educate your employees to get the mos

t

out of your membership

9 Member Mixers – networking with industry colleagues9 Certification programs at discounted prices (CPO)9 Annual Dinner

Other Membership Services

Presented by Alexandra Harjung

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The Sales Department promotes Wisconsin Dells 

as a destination for Meetings Conventions, 

Sporting Events and Motorcoach Groups. 

Group Sales

Presented by Kyra Popp

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Tradeshow & Association Representation

Group Sales

Presented by Kyra Popp

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Site Tours & Familiarization Trips

Group Sales

Presented by Kyra Popp

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Convention Services

Presented by Kyra Popp

• Name Badges• Welcome Bags• Registration

Assistance

• Information Booths• Pre-mailing• Referrals

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• Referrals through WDVCB Visitor information

Center

• Brochure Display• Marketing Cube Display• Access to State and Regional School Calendars• Obtain Work Permits at the WDVCB Visitor

information Center

Visitor Information Center

Presented by Penny Turner

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• Downtown Wisconsin Dells Visitor Information

Center

Visitor Information Center

701 Superior Street, Wisconsin Dells, WI 53965 

(Across the street from the Bank of Wisconsin Dells)Open Daily: 9:00 am – 5:00pmJune – August: 9:00am – 8:00pm

Presented by Penny Turner

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Associate Division – B2B Services

• Associate Member Directory on wisdells.com/Membersnet• Referrals• EEC eligibility – WD/Lake Delton area businesses only• Monthly Member E-newsletter• Wisconsin Dells Job Board• Access to all Resources on Membersnet (School Calendars,

Market Research, etc.)

• Member Facebook Page• Annual Printed Membership Directory• Electronic Member Mailing list ($ for Out-area Associate)• Monthly Member Events(Networking, education-based)• Waterslide-athon Sponsorship Opportunities

Associate Division Benefits

Presented by Penny Turner

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9 February 7 – Member Mixer, Vennebu Hill

Wedding Venue

9 March 6-7 – CPO Certification Class9 April 23 – 2019 WDVCB Annual Dinner, Kalahari9 May 2 – Member Mixer, Alliant Energy

Thank you for your Partnership!

Upcoming Member Events

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Alexandra Harjung, CMP

Membership Sales & Engagement Managerd 608-844-8096/c 608-393-2113alexandra@wisdells.comPenny TurnerMembership Services CoordinatorP 608-254-8088, ext. 325penny@wisdells.com

WDVCB Membership Contacts

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Board of Directors

https://www.wisdells.com/MembersNet/About-the-WDVCB/Board-of-Directors.htm[2/2/2020 12:58:02 PM]

Menu



Home

About the WDVCB

Faces of the Bureau

Advertising and PR Agencies

Board of Directors

Committees

Wisconsin Dells Visitor & Convention Bureau Staff

Meetings & Events Calendar

Solicitations

Research & Economic Development

Member Resources

Governance

Wisconsin Dells Festivals, Inc

Interested in Becoming a Member?

Associate Member Directory

BOARD OF DIRECTORS

EXHIBIT D

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Board of Directors

https://www.wisdells.com/MembersNet/About-the-WDVCB/Board-of-Directors.htm[2/2/2020 12:58:02 PM]

WDVCB members understand the commitment and dedication it takes to build a successful destination. In

Wisconsin Dells, membership means more than signing a contract and paying membership dues. WDVCB

members write bylaws, set policy and give direction to the Bureau staff. More importantly, they volunteer

their time, talent and resources to contribute to the success of Bureau events and programs. As leaders in

the tourism industry, they are also active in statewide tourism issues and policies.

Accommodation Division

John Chastan

(Term Expires 2020)

Kalahari Resorts & Conventions

300+ units

Joe Eck

(Term Expires 2021)

Wilderness Hotel & Golf Resort

300+ units

John Koscielniak

(Term Expires 2020)

Grand Marquis Waterpark Hotel & Suites

71-299 units

Dana Krueger

(Term Expires 2020)

Sand County Service Company

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Board of Directors

https://www.wisdells.com/MembersNet/About-the-WDVCB/Board-of-Directors.htm[2/2/2020 12:58:02 PM]

70 units or less

Brad Preissel

(Term Expires 2021)

Black Hawk Motel & Suites

71-299 units

Krissy Sigmund

(Term Expires 2020)

AmericInn by Wyndham

71-299 units

Bernadette Starzyk

(Term Expires 2021)

Shamrock Motel

70 units or less

Associate/Visitor Services Division

Jon Bernander - Secretary/Treasurer

(Term Expires 2020)

Bank of Wisconsin Dells

Attraction Division

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Board of Directors

https://www.wisdells.com/MembersNet/About-the-WDVCB/Board-of-Directors.htm[2/2/2020 12:58:02 PM]

Beth Anacker

(Term Expires 2020)

Ho-Chunk Gaming, Wisconsin Dells

Guaranteed Seat

Jill Diehl - Board Chair

(Term Expires 2021)

Tommy Bartlett Exploratory - Interactive Science Center

Director-at-Large

Tom Diehl

(Term Expires 2020)

Tommy Bartlett Show

Director-at-Large

Dan Gavinski - Board Vice Chair

(Term Expires 2020)

Dells Boat Tours®

Guaranteed Seat

JJ Gissal

(Term Expires 2020)

Original Wisconsin Ducks®

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Board of Directors

https://www.wisdells.com/MembersNet/About-the-WDVCB/Board-of-Directors.htm[2/2/2020 12:58:02 PM]

Guaranteed Seat

Nick Laskaris

(Term Expires 2020)

Mt. Olympus Water & Theme Parks

Guaranteed Seat

Travis Nelson

(Term Expires 2020)

Tom Foolerys Adventure Park

Guaranteed Seat

Amy Palmer

(Term Expires 2020)

Knuckleheads Trampoline Park • Rides • Bowling

Guaranteed Seat

Kevin Ricks

(Term Expires 2021)

Ripley's Believe It or Not! Museum

Director-at-Large

Pete Tollaksen

3DJH

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(Term Expires 2020)

Mt. Olympus Water & Theme Parks

Guaranteed Seat

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Board of Directors

https://www.wisdells.com/MembersNet/About-the-WDVCB/Board-of-Directors.htm[2/2/2020 12:58:02 PM]

(Term Expires 2020)

Wisconsin Deer Park

Director-at-Large

Mark Whitfield

(Term Expires 2020)

Noah's Ark Waterpark

Guaranteed Seat

Campground Division

Becky Gussel

(Term Expires 2021)

Sherwood Forest Camping & RV Park

Dells River District

Mayor Ed Wojnicz

(Term Expires 2020)

City of Wisconsin Dells

Restaurant/Bar Division

Adam Makowski

(Term Expires 2021)

Hot Rocks – Sear. Sizzle. Savor.

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Board of Directors

https://www.wisdells.com/MembersNet/About-the-WDVCB/Board-of-Directors.htm[2/2/2020 12:58:02 PM]

Mark Schmitz

(Term Expires 2020)

Moosejaw Pizza & Dells Brewing Co.

Retail

Brian Holzem

(Term Expires 2021)

Original Wisconsin Dells Fudge

Past Board Chair

Mike Kaminski

Chula Vista Resort

Alternate Directors

Accommodation

Matt Hehl

Dells Flamingo Resort

Scott Kalcik

Meadowbrook Resort

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Board of Directors

https://www.wisdells.com/MembersNet/About-the-WDVCB/Board-of-Directors.htm[2/2/2020 12:58:02 PM]

Mary Macina

SpringHill Suites by Marriott

Associate/Visitor Services

Kyler Royston

Sports Impressions

Attraction

Tracy Fuller

Wild Rock Golf Club at the Wilderness

Amanda McGowan

Dells Boat Tours®

Campground

Brent Gasser

Yogi BearTM Camp-Resort & Water Playground

Restaurant/Bar

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Board of Directors

https://www.wisdells.com/MembersNet/About-the-WDVCB/Board-of-Directors.htm[2/2/2020 12:58:02 PM]

Wisconsin Dells > MembersNet > Board of Directors

Merije Ajvazi

B-LUX Grill & Bar

Retail

Tara Anchor

Winnebago Gift Shop

Chris Fearing

St. Vincent de Paul Society Thrift Store

E-NEWSLETTER

Our monthly e-newsletter gives you the scoop on things to do in Wisconsin Dells, so sign up today!

* = Required Field

Privacy Policy

Wisconsin Dells respects your privacy. Your information will not be shared, sold, or used for any other purpose.

QUICK LINKS

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1

2018 ANNUAL REPORT

WISCONSIN DELLS VISITOR & CONVENTION BUREAU

(;+,%,7(

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June 2019

HELLO BUREAU PARTNERS:

Some things never get old. 

A stunning orangey-pink sunset over the Wisconsin River framed by the sandstone 

bluffs. A scream-inducing ride down a waterslide. A dinner out with friends at a supper 

club. The spectacle of a pyramid of skiers. A new pair of comfy moccasins. A generous 

piece of homemade fudge made with real Wisconsin butter. 

While we have the advantage of being able to experience all those things on a regular 

basis, there’s a real joy in seeing visitors experience those things for the first time too. 

We’re lucky in that regard. 

Something else that never gets old and that we never take for granted is the continued 

growth of the tourism economy in Wisconsin Dells. In 2018, the total economic impact 

on the Wisconsin Dells area was $1.64 billion.

Your hard work and dedication have paid off again. Thank you for that. Now go treat 

yourself to any one of the little luxuries right in our own backyard. You’ve earned it! 

Sincerely,

Jill C. Diehl

President

Romy A. Snyder

Executive Director

2FILED DATE: 5/11/2020 10:29 PM 2020L005182

 In 2018, the total economic impact

on the Wisconsin Dells area was $1.64 billion.

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2

CONTENTS

 Letter from President & 

Executive Director

Vision & Mission Statements

Economic Impact

Financials

Performance Report

Marketing

Public Relations

 Meetings & Conventions, 

Sports and Groups 

Wisconsin Dells Festivals, Inc.

Board of Directors

Committees & Staff

3

4

6

8

9

11

12

13

14

15

MISSION STATEMENT

The WDVCB is the official destination marketing 

organization for the Wisconsin Dells area whose mission 

is to grow the economic impact of tourism through 

marketing, public relations and development efforts that 

benefit our visitors and members.

VISION STATEMENT

Our vision is to secure the Wisconsin Dells area as a 

national year-round tourism destination by providing 

visitors with a unique and diverse recreational experience 

unsurpassed in quality, which offers the WDVCB 

membership and staff a framework for growth and 

economic opportunity.

WDVCB members understand the commitment and 

dedication it takes to build a successful destination. In 

Wisconsin Dells, membership means more than signing a 

contract and paying membership dues. WDVCB members 

write bylaws, set policy and give direction to Bureau staff. 

More importantly, they volunteer their time, talent and 

resources to contribute to the success of Bureau events 

and programs. As leaders in the tourism industry, they are 

also active in statewide tourism issues and policies.

NUMBER OF 

WDVCB MEMBERS 

BY DIVISION

2017 2018

Accommodation 91 94

Attraction 87 94

Associate 106 100

Campground 21 18

Restaurant 104 100

Shopping 67 71

Visitor Services 33 34

TOTAL 509 511

3

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The WDVCB is the official destination marketing

organization for the Wisconsin Dells area whose mission 

is to grow the economic impact of tourism through

marketing, public relations and development efforts that

benefit our visitors and members.

WDVCB members understand the commitment and

dedication it takes to build a successful destination. In

Wisconsin Dells, membership means more than signing a 

contract and paying membership dues. WDVCB members 

write bylaws, set policy and give direction to Bureau staff. 

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2018 ECONOMIC IMPACT

EST. VISITOR SPENDING

 2017 2018 % Change

Direct Impact* $1,164,081,413 $1,202,674,037 3.3%

Total Impact** $1,575,238,453 $1,637,856,989 4.0% 

* Travelers create direct economic value within a discreet group of sectors (e.g. recreation, lodging - details on page 5.) This supports a relative proportion of jobs, wages, taxes and GDP within each sector.

** Each directly affected sector also purchases goods and services as inputs (e.g. food wholesalers, 

utilities) into production. These impacts are called indirect impacts. Lastly, the induced impact is 

generated when employees whose incomes are generated either directly or indirectly by tourism, spend 

those incomes in the state economy.

EST. VISITOR EXPENDITURE

COMPARISON BY SEASON

TOTAL JOBS SUPPORTED 

(FULL-TIME JOB EQUIVALENTS)

 2017 2018 % Change

Direct Impact 12,568 12,788 1.8%

Total Impact 16,020 16,199 1.1%

4

2017

2018

Winter (Dec - Feb) Spring (Mar - May) Summer (June - Aug) Fall (Sept - Nov)

$500,000,000

$400,000,000

$300,000,000

$200,000,000

$100,000,000

$0

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EST. VISITOR EXPENDITURES BY CATEGORY

Lodging 

$426,441,186

Food & Beverage 

$315,303,705

Retail 

$219,395,109

Recreation 

$153,739,106

Transportation 

$87,794,932

TOTAL GOVERNMENT REVENUES GENERATED

 2017 2018 % Change

State $44.9 million $46.7 million 4.0%

Local $54.3 million $56.5 million 4.1%

The data above is from “The Economic Impact of Tourism in Wisconsin Dells – 2018” and was 

prepared by Tourism Economics, an Oxford Economics company located in Philadelphia, PA, 

dedicated to providing high value, robust and relevant analyses of the tourism sector that reflects the 

dynamics of local and global economics. The research model used for this year’s data is an Input-Output 

(IO) IMPLAN model that profiles an economy by measuring the relationships among industries and 

consumers. The model calculates three levels of impact – direct, indirect and induced.

Direct Impact: Visitor’s expenditures on attractions/recreation, lodging, food & beverage, retail 

and transportation.

Indirect Impact*: The flow of visitor’s expenditures as it is traced to food wholesalers and 

farmers, utilities, marketing, publishing and so on.

Induced Impact*: The benefits to the economy as tourism employees spend their wages in the 

local economy, generating additional output, jobs, taxes and wages.

* The combination of Indirect and Induced Impact creates the Total Impact.

5

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2018 BUREAU FINANCIALS

TOTAL INCOME: $14,704,870

ROOM TAX INCOME: $12,498,290

MEMBERSHIP INCOME: $1,399,013

Nov/Dec - Prior Year 

$1,189,422

1st Quarter (Jan - Mar) 

$2,237,313

2nd Quarter (Apr - Jun) 

$2,648,019

3rd Quarter (Jul - Sep) 

$4,467,806

Oct & Nov - Current Year 

$850,437

Room Tax - Development Fund 

$1,105,293

Room Tax 

$12,498,290

Membership 

$1,399,013

Program Income 

$543,064

Safety Patrol 

$61,005

Other Income 

$203,498

6

Attraction Division 

$566,300

Accommodation Division 

$380,255

Restaurant Division 

$306,918

Associate Division 

$63,700

Campground Division 

$28,100

Shopping Division 

$38,740 

Visitor Services Division 

$15,000

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TOTAL EXPENSES: $12,649,762

*Annual meeting, seminars, member directory, etc.

Marketing

$10,211,963

Administration

$2,286,669

Membership*

$122,405

Development

$28,716

MARKETING EXPENSES: $10,211,963

Summer Leisure 

$6,343,015

Convention 

Sales 

$408,706

Public Relations 

$93,193

Year-Round 

$1,610,016

Winter/Spring 

Leisure 

$1,009,083

Fall Leisure 

$352,136

Sports 

$151,907

Winter Holiday 

$243,907

7

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wisdells.com 2017 2018

Total Site Visits 3,090,606 3,051,901

Unique Visits 2,363,218 2,193,715

Instagram 2017 2018

Engagements 19,582 40,568

Visitor Inquiries/Contacts 2017 2018

Calls 9,098 8,630

Emails (info@wisdells.com) 1,816 1,362

Chat Sessions 874 798

Walk-ins Downtown 37,247 30,313

Walk-ins Lake Delton 4,932 2,826

Vacation Guide Distribution 2017 2018

1-24 Guides/order 40,891 38,372

25+ Guides/order 49,154 50,149

Racks (In-area) 80,350 87,720

Racks (Out-of-area) 37,500 21,660

Direct Mail 50,000 0

Total 257,895 197,901

2018 PERFORMANCE

REPORT

8

Facebook 2017 2018

Users Reached 22,450,665 31,123,608

Engagements 178,203 60,223

Link Clicks 143,302 134,705

Current Total Fans 335,876 341,420

Twitter 2017 2018

Impressions 356,830 470,968

Engagements 6,746 7,159

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2018 MARKETING

HIGHLIGHTS

It’s the research we do that leads the way for our Wisconsin Dells marketing initiatives that are as big as 

our waterparks, as thrilling as our live shows, as creative as our most unique attractions, and as captivating 

as the natural beauty that surrounds it all. Here are a few highlights from our 2018 marketing initiatives:

• Our research program is an important component of our marketing initiatives as the results shape 

our plans and creative. Results for the 2018 Conversion Study showed a conversion rate at 68% - 

steady from the previous 2016 study. The Ad Awareness/Effectiveness Study supported our mature/ 

growth/emerging market strategy, and showed an overall advertising recall of 76%. It also showed 

the highest visitor spending to date with our 2018 advertising campaign generating $311 million in 

visitor spending, for an ROI of $81. 

• In 2018, we launched a lead generation program to refresh and build our database of consumers we 

can tap into for research which resulted in a database of over 100,000 contacts. 

• We once again took over Miller Park for the Cubs vs. Brewers game. We had our Tubie-wearing brand 

ambassadors engaging tailgaters throughout the parking lot distributing sunglasses and Vacation 

Guides as well as in-stadium creative. New in 2018 we included a coupon book for the first 25,000 

fans to enter Miller Park.

• Our Summer Season Opener program reached over $1 million in promotional value in 2018! 

• We took over Union Station in June of 2018 with full saturation of the station prompting riders to plan 

their Wisconsin Dells summer vacation. The creative execution received an OBIE Award for excellence 

in out-of-home creative. 

• We implemented an “always on” strategy for interactive in 2018 so our display ads run all year 

long. Along with our general leisure messaging we tailored messaging for each season and 

segment with separate messages for grown-ups, multi-gen and Hispanic audiences.

• Wisdells.com continues to perform with over 3 million visitors to the site in 2018.

• Social continues to be social: Wisconsin Dells is definitely Instagram-worthy with a 29% increase in 

followers and over 100% increase in engagements with @waterparkcapital in 2018. Facebook video 

views increased dramatically with over 3 million video views.

• In 2018, we earned 40,000 media mentions totaling an earned media value of over $18 million. 

That is an increase of over $2 million from 2017.

9

FILED DATE: 5/11/2020 10:29 PM 2020L005182

t also showed

the highest visitor spending to date with our 2018 advertising campaign generating $311 million in

visitor spending, for an ROI of $81. 

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2018 MARKETING

CAMPAIGN COLLATERAL

Vacation Guide

Planning Guide 

Meetings, Reunions & Groups

Sports Planning Guide

Dells Brewers Day

Score This Double Play! 

BOGO IN WISCONSIN DELLS!

PROMOTIONAL CARD IS VALID FOR BUY ONE, GET ONE FREE 

ATTRACTION OFFER, MAXIMUM OF 4 FREE ADMISSIONS.

Buy One, Get One Admission offer is subject to availability on a first-come basis. 

Discount applies to item of equal or lesser value. Maximum of four free admissions. 

The promotional card must be presented at each attraction ticket office/booth to 

receive offer. Some restrictions may apply. Card may be subject to a one-time use 

at participating attractions. See individual attraction for details. Offer is 

non-transferable and may not be sold, copied or auctioned and has no cash value. 

Offer not valid with any other discount, coupon, or group rate and cannot be combined 

with any other offer or promotion. Valid May 25 – September 3, 2018. wisdells.com

#LovetheDells

PLAY 

BALL! 

BREWERS LIVE 

BROADCAST

JUNE 8-10 IN 

WISCONSIN DELLS

Get in on all the action as 

Fox Sports takes over Wisconsin 

Dells with a live broadcast of the 

Brewers series. Plan your trip at 

wisdells.com

10

Season Opener

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2018 STANDOUT

MOMENTS IN PR

The 4 million visitors to Wisconsin Dells annually are not the only ones that #LovetheDells. Media loves 

the Dells too as is evident in the over 40,000 mentions across traditional and non-traditional outlets. 

Those mentions, combined with the efforts of the WDVCB public relations team, we surpassed $18 million 

in earned media coverage, up $2 million from 2017. 

Our public relations efforts are just another channel in which we execute strategic, consumer-facing 

initiatives. The objective is to nurture relationships with those deemed “influential” in order to increase 

the awareness and shape potential visitors’ perceptions of the Wisconsin Dells area. This strategy 

involves cultivating relationships with traditional media outlets as well as social influencers to share the 

experience and tell the story of why Wisconsin Dells is a top-rated vacation destination. 

Here is a sampling of some top media mentions from 2018:

• Chicago Parent – Four Reasons You Should Visit WI Dells in the Off Season

• Family Vacation Critic - Top Family Summer Destinations 2018

• Leisure Group Travel - Music, Magic and Making Memories in Wisconsin Dells

• Midwest Living - 10 New Experiences in the Wisconsin Dells

• Milwaukee Journal Sentinel - Wisconsin Bucket List: 20 Things You Have to Do

• Milwaukee Magazine - Our Kind of Town: 40 Years of Vacationing in Wisconsin Dells

• Today Show - 40 Great Places to Take Your Kids Before They’re Grown

• Travel Leisure - Every New Theme Park Attraction You’ll Need to Experience in 2018

• Travel Channel - 10 Budget-Friendly Family Summer Vacation Ideas

• U.S. News + World Report - 30 Top Indoor Waterparks Around the World

• USA Today - 50 State Bucket List Destinations Top Waterpark in the Midwest

• Expedia - The Top Destinations for Creating Vacation Memories, According to Travelers

• Milwaukee Magazine - A Weekend Getaway in Wisconsin Dells: Your Cold Weather Itinerary

11

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2018 MEETINGS & CONVENTIONS, 

SPORTS AND GROUPS

In addition to being a top tourism destination, Wisconsin Dells has quickly risen to become a top 

Midwest meeting destination, hosting more than 5,600 meetings and conventions each year. It is the 

mission of the WDVCB sales team to continue to promote our destination to event professionals, group 

tour operators and sporting event organizers to generate overnight stays and economic growth. 

In 2018, the sales team represented our destination at 12 national tradeshows, 2 pre-promote events 

and 14 statewide/regional meetings or events. The team logged 37 flights, 30,514 miles, 

and an impressive 1,026 cups of coffee while making the rounds promoting Wisconsin Dells. 

MEETINGS & CONVENTIONS

• There were 73 meeting & convention leads issued in 2018.

• The WDVCB sales team hosted 28 HelmsBriscoe Associates from Minnesota, Wisconsin and Illinois 

in September. HelmsBriscoe is a third-party booking organization, their associates work with global 

corporate, association and sports clients, sourcing locations for events. Associates experienced 

large meeting venues, fine dining and signature attractions in Wisconsin Dells.

SPORTS

• There were eight leads issued in the sports segment in 2018.

• Wisconsin Dells hosted the 2018 USA Jump Rope National Jump Rope Competition at the Woodside 

Wisconsin Dells Center in June. This event welcomed over 600 competitors from all over the United 

States. 

LEISURE GROUP TRAVEL

• There were 36 leads issued in the leisure group segment in 2018.

• In August, the WDVCB sales team hosted a familiarization trip for motorcoach tour operators. 

This provided an opportunity for qualified tour operators to experience Wisconsin Dells, inspiring 

them to schedule future tours in our destination. 

12FILED DATE: 5/11/2020 10:29 PM 2020L005182

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2018 WISCONSIN DELLS 

FESTIVALS, INC.

13

General 

$458,807

Automotion 

$10,800

Fall Wine Walk 

$20,040

INCOME: $639,686 EXPENSES: $660,180

Dells On Tap Weekend 

$95,889

Kilbourn City Live 

Music & Arts Festival 

$54,150

Jill C. Diehl, President

Tommy Bartlett Exploratory 

- Interactive Science Center

Jesse DeFosse, Vice President

Showboat Saloon

Dan Gavinski, Secretary/ Treasurer

Original Wisconsin Ducks®

John Chastan

Kalahari Resorts & Conventions

Tom Diehl

Tommy Bartlett Show

Mark Whitfield

Noah’s Ark Waterpark

Romy Snyder

Wisconsin Dells Visitor & Convention Bureau

General 

$49,234

Automotion 

$157,889

Fall Wine Walk 

$14,659

Dells On Tap Weekend 

$182,624

Kilbourn City Live 

Music & Arts Festival 

$240,368

Dells Rare Barrel Affair 

$15,406

For over 30 years, we’ve been bringing travelers here to play in a different way - at festivals. 

Research showed these special events are the primary motivation for attendees to visit which, in 

many cases, translates to another overnight stay in Wisconsin Dells that might not otherwise have 

happened.

AUTOMOTION: MAY 19-20, 2018

FALL WINE WALK: OCTOBER 6, 2018

DELLS ON TAP WEEKEND: OCTOBER 12-13, 2018

KILBOURN CITY LIVE MUSIC & ARTS FESTIVAL: SEPTEMBER 28-29, 2018

2018 FESTIVALS BOARD OF DIRECTORS

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Accommodation:

John Chastan

Kalahari Resorts & Conventions 

300+ units

Joe Eck

Wilderness Hotel & Golf Resort

300+ units

Patti Fichter

Chula Vista Resort

71-299 units

John Koscielniak

Grand Marquis Waterpark

Hotel & Suites

71-299 units

Dana Krueger

Sand County Service Company

70 units or less

Brad Preissel

Black Hawk Motel

71-299 units

Bernadette Starzyk

Shamrock Motel

70 units or less

Associate/Visitor Services:

Jon Bernander, Secretary/Treasurer

Bank of Wisconsin Dells

Attraction:

Beth Anacker

Ho-Chunk Gaming - Wisconsin Dells

Guaranteed Seat

Jill C. Diehl, President

Tommy Bartlett Exploratory – 

Interactive Science Center

Director-at-Large

Tom Diehl

Tommy Bartlett Show

Director-at-Large

Dan Gavinski, Vice President

Dells Boat Tours®

Guaranteed Seat

JJ Gissal

Original Wisconsin Ducks®

Guaranteed Seat

Kevin Gruber 

Knuckleheads Trampoline Park • 

Rides • Bowling

Guaranteed Seat

Nick Laskaris

Mt. Olympus Water & Theme Park

Guaranteed Seat

Travis Nelson

Kalahari Indoor Theme Park

Guaranteed Seat

Kevin Ricks

Ripley’s Believe It or Not! Museum

Director-at-Large

Pete Tollaksen

Wisconsin Deer Park

Director-at-Large

Mark Whitfield

Noah’s Ark Waterpark

Guaranteed Seat

Campground:

Becky Gussel

Sherwood Forest Camping 

& RV Park

Dells River District:

Brian Landers (Nov - April) 

Ed Wojnicz (May-Oct)

Restaurant:

Jackie Morse

MACS - Macaroni and Cheese Shop

Mark Schmitz

Moosejaw Pizza & Dells Brewing Co.

Shopping:

Brian Holzem

Original Wisconsin Dells Fudge

Immediate Past President:

Mike Kaminski

Chula Vista Resort

2018 BOARD OF DIRECTORS*

Accommodation:

Scott Kalcik

Meadowbrook Resort

Mary Macina

SpringHill Suites by Marriott 

Wisconsin Dells

Associate/Visitor Services:

Dave Schultz

First Weber Group

Attraction:

Amanda McGowan

Dells Boat Tours®

Campground:

Brent Gasser

Yogi BearTM Camp-Resort & 

Water Playground

Restaurant:

Adam Makowski 

Crabby’s - Seafood, Steaks & Hot Rocks

Shopping:

Tara Anchor 

Winnebago Gift Shop 

Chris Fearing

St. Vincent de Paul Society 

Thrift Store

ALTERNATE DIRECTORS*

* Term Served - November 2017 to October 2018

2018 BOARD OF DIRECTORS

14FILED DATE: 5/11/2020 10:29 PM 2020L005182

Nick Laskaris

Mt. Olympus Water & Theme Park

Guaranteed Seat

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Board Nominating:

Dan Gavinski, Chair

Jon Bernander

Jill C. Diehl

Tom Diehl

Downtown Tourism 

Development:

Tom Diehl, Chair 

Dan Gavinski, Vice Chair

Jesse DeFosse

Justin Draper

Brian Holzem

Nancy Holzem

Brian Landers (Nov-Apr)

Kevin Ricks 

Romy Snyder

Chris Tollaksen

Kelli Trumble 

Ed Wojnicz (May-Oct) 

Executive Committee:

Jill C. Diehl, Chair

Jon Bernander

Tom Diehl

Dan Gavinski

Mike Kaminski

Marketing Committee:

Tom Diehl, Chair 

Jill C. Diehl

Joe Eck

Adam Fisk

Brent Gasser

Dan Gavinski

Kevin Gruber

Mike Kaminski

Dana Krueger

Nick Laskaris

Mary Macina 

Mark Schmitz

Mark Whitfield

Meeting & Convention:

Kevin Shanley, Chair

Brian Decorah

Ann Kerian

Shirley Lewandowski

Renata Prellwitz

Shannon Timmerman

Sports Committee:

Dan Gavinski, Chair

Jeff Kaminski 

Adam Makowski

Lance Massey

Kyler Royston

Kevin Shanley

Tourism Economic

Development:

Jill C. Diehl, Chair

John Chastan

Tom Diehl

Joe Eck

Dan Gavinski

Brian Landers (Nov-Apr)

Adam Makowski 

Romy Snyder

John Webb 

Ed Wojnicz (May-Oct)

2018 COMMITTEES*

Executive Office:

Romy Snyder

Executive Director

Wendy Fischer

Executive Assistant

Alexandra Harjung, CMP

Membership Sales & 

Engagement Manager

Penny Turner

Membership Services 

Coordinator

Finance & Operations:

Nichole Kocovsky

Director of Finance & Operations

Cindie Baken

Visitor Services Representative

Patty Bennett

Lead Visitor Services 

Representative

Dan Bratkowski

Facilities Coordinator

Felipe Garcia, Jr.

Mailroom Assistant / Visitor 

Services Representative

Tim Gilles

Network Systems Manager

Brian Metke

Accountant

Amanda Rinaldi

Mailroom Manager

Nicki Robinson

Assistant Director of Finance

Burnie Turner

Associate Director of Operations

Trent Uselmann

A/R & A/P Specialist

Bev Wolter

Office Manager

Sales & Marketing:

Sarah Hudzinski

Director of Sales & Marketing

Katelyn Czuprynko

Marketing Manager

Natalja Deduna

Group Sales & Services Manager

Leah Hauck

Communications Manager 

Kate Jordan

Web & Design Manager 

Dominique Madland

Communications Coordinator

Rhonda Parchem

Assistant Director of Marketing 

& Communications

Kyra Popp

Assistant Director of Sales

Jessica Rieflin

Sales Manager

Wisconsin Dells 

Festivals, Inc.:

Jenifer Dobbs

Managing Director of Festivals 

& Events

Katie Fermanich

Festivals & Events Assistant 

Lucas Killick 

Event Assistant

CURRENT STAFF

2018 COMMITTEES & STAFF

15

(The Bureau’s Executive Director is a non-voting member on all committees 

and a voting member if specifically listed.)

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g

Nick Laskaris

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16

WISCONSIN DELLS VISITOR & CONVENTION BUREAU

701 Superior Street | P.O. Box 390 | Wisconsin Dells, WI 53965

(608) 254-8088 | wisdells.com

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Committees

https://www.wisdells.com/MembersNet/About-the-WDVCB/Committees.htm[8/27/2019 1:10:32 PM]

Menu



Home

About the WDVCB

Faces of the Bureau

Advertising and PR Agencies

Board of Directors

Committees

Wisconsin Dells Visitor & Convention Bureau Staff

Meetings & Events Calendar

Solicitations

Research & Economic Development

Member Resources

Governance

Wisconsin Dells Festivals, Inc

Interested in Becoming a Member?

Associate Member Directory

Bylaws

COMMITTEES

EXHIBIT F

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Committees

https://www.wisdells.com/MembersNet/About-the-WDVCB/Committees.htm[8/27/2019 1:10:32 PM]

To achieve the goals of the Visitor Bureau, the Board of Directors assigns specific activities to committees.

The Visitor Bureau President, with the approval of the Board of Directors, appoints these committees on an

annual basis.

Board Nominating Committee - Chair Dan Gavinski

Dan Gavinski, Chair

Jon Bernander

Jill Diehl

Tom Diehl

Executive Committee - Chair Jill Diehl

Jill Diehl, Chair

Jon Bernander

Tom Diehl

Dan Gavinski

Mike Kaminski

Marketing Committee - Chair Tom Diehl

Tom Diehl, Chair

Merije Ajvazi

Jill Diehl

Joe Eck

Adam Fisk

Brent Gasser

Dan Gavinski

Brian Holzem

Mike Kaminski

Nick Laskaris/Craig Krieski

Mark Schmitz

Mark Whitfield

FILED DATE: 5/11/2020 10:29 PM 2020L005182

Nick Laskaris/Craig Krieski

Marketing Committee - Chair Tom Diehl

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Committees

https://www.wisdells.com/MembersNet/About-the-WDVCB/Committees.htm[8/27/2019 1:10:32 PM]

Wisconsin Dells > MembersNet > Committees

Meeting & Convention Committee - Chair Kevin Shanley

Kevin Shanley, Chair

Brian Decorah

Ann Kerian

Shirley Lewandowski

Renata Prellwitz

Shannon Timmerman

Sports Committee - Chair Dan Gavinski

Dan Gavinski, Chair

Jeff Kaminski

Adam Makowski

Kyler Royston

Kevin Shanley

Tourism Economic Development Committee - Chair Jill Diehl

Jill Diehl, Chair

John Chastan

Tom Diehl

Joe Eck

Dan Gavinski

Adam Makowski

Romy Snyder

John Webb

Ed Wojnicz

E-NEWSLETTER

Our monthly e-newsletter gives you the scoop on things to do in Wisconsin Dells, so sign up today! FILED DATE: 5/11/2020 10:29 PM 2020L005182

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JANUARY 2018

AT A GLANCE

WDVCB NEWS

MEMBER NEWS

SALES NEWS

FESTIVALS & EVENTS

To change or add

additional email

addresses, contact

alexandra@wisdells.com.

Upcoming Meetings

January 10, 2018

Accommodation Division

9-10am

January 16, 2018

Festivals Board of Directors

2-2:45pm

January 16, 2018

Board of Directors

3-4pm

February 14, 2018

Meeting & Convention

WDVCB NEWS

Bureau Welcomes New Staff

The WDVCB is excited to announce two new additions to the team.

Rhonda Parchem recently joined the team as Marketing &

Communications Manager. Rhonda is no stranger to the

area and comes to us from Kalahari Resorts &

Conventions where she brings with her years of tourism

and hospitality experience. Rhonda will play an integral

part in planning and implementing the Bureau's

marketing and communication initiatives. 

 Katie Fermanich has joined the organization as

Festivals & Events Assistant. Katie is a familiar face to

the Bureau, as she previously held a position in our

Visitor Services Department. Katie will be providing

assistance and support throughout our festivals and

events planning and operations.

Please join us in welcoming Rhonda and Katie to the WDVCB!

(;+,%,7*

3DJH

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Committee

10:30-11:30

All meetings are held in

the WDVCB Board Room,

115 La Crosse Street,

unless otherwise noted. The

outside door will be locked

10 minutes after the start of

each meeting. If you arrive

more than 10 minutes late,

please pick up the phone for

admittance.

Meeting Update

Click here to view the

schedule of upcoming Bureau

meetings under the Meetings

& Events Calendar section on

MembersNet.

Current Bureau

Literature & Vacation

Guide Racks

At this time, the following

Bureau marketing collateral

is available to member

businesses:

2017 Wisconsin Dells

Vacation Guide®* 

Splash on Safety Card (with

and without lifeguards)

Water Safety Public Service

Announcement (PSA’s)

Sun Safety Public Service

Announcement (PSA’s)

If you would like a quantity

to share with your guests,

the above collateral may be

picked up at our 701 Superior

Street entrance, 9am-5pm,

Monday - Friday. Please call

and order literature in

advance by contacting

Amanda Rinaldi at (608) 254-

8088, ext. 304 or

amanda@wisdells.com.

*Need a display rack to hold

the Bureau's Vacation

Guides? We offer 2 different

sizes, which will

accommodate either 150 or

250 guides each,

respectively. For more

information, please contact

Katelyn Czuprynko at

MEMBER NEWS

January Member Mixer

WDVCB members are exclusively invited to join us for the

January Member Mixer, sponsored by Great Wolf Lodge. Stop by for

food, fun and to network with other WDVCB members.

Location: Great Wolf Lodge, 1400 Great Wolf Dr Baraboo, WI 53913

Date: Wednesday, January 24, 2018

Time: 5-7pm

Please RSVP to Alexandra Harjung, CMP at alexandra@wisdells.com or

(608) 844-8096.

Email invitations with more details will be sent to all members in early

January. We look forward to seeing you there!

2018 Meeting Schedules

The following are the Board of Directors, committee and division

meeting schedules for 2018. All directors and committee members

will receive an Outlook appointment for each meeting scheduled. All

other members in their respective divisions, or members interested in

receiving committee agendas will receive an email with the agenda

attached.

Accommodation Division – Second Wednesday of every other month at

9am beginning in January.

Board of Directors – Third Tuesday of the month at 3pm in January;

Third Tuesday of the month at 4pm in March, May and July; Last

Tuesday of the month at 3pm in September; First Tuesday of the month

at 9am in November.

Campground Division – First Wednesday of the month at 10am in April

and September.

Festivals Board of Directors – January 16 at 2pm; March 20 at 3pm;

June 19 at 9am; September 25 at 2pm; and November 6 at 10:30am.

Marketing Committee – First Tuesday of the month at 9am April

through October; First Tuesday of the month at 8am in November.

Meeting & Convention Committee – February 14, May 9, August 8,

September 12, October 10 and November 14 at 10:30am.

Sports Committee – To be determined.

Interested in Being a WDVCB Member

Event Sponsor in 2018?

Please refer to the WDVCB Sponsorship Form here.

For more information about member events, please contact Alexandra

Harjung, CMP at (608) 844-8096 or alexandra@wisdells.com.

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(608) 254-8088, ext. 332 or

katelyn@wisdells.com.

Events

Click here to view upcoming

events.

Mark Your Calendar

Solicitation Deadlines

January 31, 2018

(Wednesday)

~ 2018 Waterslide-athon

The following marketing

opportunities and programs

are ongoing and members

can sign up for them at any

time. Click here to view

these and all solicitations/

programs.

* Calendar of Events Listing

* Classic Wisconsin Dells

* Employment Opportunity

Guide

* Gift Card Program

* Leisure Inquiry Leads

* Member Co-op

Photography Program

* Packages & Deals Web

Site Incentive

* wisdells.com

Employee Entertainment Card Vouchers

The 2018 EEC vouchers will be available for member businesses to

purchase for their employees at $10.00 each starting in January.

Orders can be placed beginning in January, Monday – Friday, from

9am – 5pm.

Do you have any unused 2017 EEC vouchers? Unused vouchers can be

returned to the WDVCB for check reimbursement or an account

credit. 

Please contact Penny Turner at penny@wisdells.com or (608) 254-8088,

ext. 325 to place 2018 voucher orders or to return unused 2017

vouchers.

2018 Employee Entertainment Cards

The 2018 Employee Entertainment Cards will be available for

distribution in January.

Location:

701 Superior Street (same entrance as our Visitor Information Center –

across from the Bank of Wisconsin Dells)

Days of Week: 7 Days a Week

Hours:

January-May 9am – 4pm

June-August 9am – 8pm

September-December 9am – 4pm

For more information, please visit www.wisdells.com/eec or call (608)

254-8088, ext. 350.

2018 Membership Directory

The 2018 WDVCB Membership Directory will be mailed to all current

2018 members in January, along with the 2018 Member Decal.

Please contact Alexandra Harjung, CMP at alexandra@wisdells.com

with any questions regarding the Membership Directory.

WDVCB Gift Card Program

The vendor who administers the WDVCB Gift Card Program has made a

change to their issuing bank partner. Gift cards purchased starting on

November 17, 2017 are now part of the Visa network. The previous

program worked with the Mastercard network. If your business point of

sales system requires the selection of the card type when processing a

WDVCB Gift Card, you have historically selected Mastercard. Going

forward, if you have any issues processing a sale with a WDVCB Gift

Card, we recommend trying both Mastercard and Visa.

For more information on the WDVCB Gift Card program, please contact

Rick Erickson, Guest Services Manager, at rick@wisdells.com. 

Membership Data Software Change

The WDVCB is in the process of migrating our membership data into a

new software platform. In the coming months you might notice some

changes in our communications. As we identify these changes, we will

update you through the member newsletter as well as the private

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member Facebook page.

We will audit our data diligently over the next several weeks. If you

notice any errors in your contact information, please notify Penny

Turner, Sales & Services Coordinator, at penny@wisdells.com.

Thank you for your patience during this conversion.

Membership Update

Our warmest welcome goes out to our new 2018 members:

Ashworth Condo 207 (Accommodation) - Vacation rental condo

at the Delton Grand Spa & Resort

Dells Adventure Lodging (Accommodation) - Four log cabins,

located near Devil's Lake.

Dells Digital Marketing (Associate) - Offers online marketing

services/website development & design.

Visual Media Dells (Associate) - Professional photography &

video editing for hotels, resorts and other businesses.

Dells Escape Rooms (Attraction) - Two escape rooms, located in

Downtown Wisconsin Dells.

Dells Adventure Tours - Vertical Adventure (Attraction) -

Specialize in guided tours in rock climbing, kayaking and zip

lining around Devil's Lake and Mirror Lake.

BWP Liquor Expo (Shopping) - Formerly Viking Liquor-Delton,

your local liquor store.

Golden Glass Co. (Shopping) - Formerly Animaland shop, this

gift shop offers a variety of glass gifts and is located in

downtown Wisconsin Dells.

Maurer's Market (Shopping) - Formerly Zinke's, a grocery store

located in downtown Wisconsin Dells.

Prairie Hawk Winery (Shopping) - A family-owned winery on

County Rd P, seven miles from Downtown Wisconsin Dells.

Vennebu Hill Wedding Barn & Event Venue (Visitor Services) -

Brand new wedding and event barn for up to 350 people,

located on County Rd A. The venue is scheduled to open in

June of 2018.

We welcome back the following members:

Jeremy Allen's Grand Illusions Magic Show (Attraction)

SALES NEWS

December Tradeshows, Conferences, & Events Recap

The Senior Professional Industry Network held the annual SPiNCon

conference December 3–5, 2017 in Grapevine, TX. The WDVCB

participated in 13 one-on-one appointments with meeting

professionals, as well as educational programs and networking events.

Senior Professional Industry Network is for meeting industry

professionals with a minimum of ten years of experience.

December 14, 2017 the Association Forum held Holiday Showcase in

Chicago, IL. The WDVCB participated in this traditional trade show for

the first time since 2010. Holiday Showcase is the most highly

attended one-day trade show for Chicago’s meetings and events

market.

For more information on tradeshows and events, please contact Tifani

Jones at (608) 253-5217 or tifani@wisdells.com.

3DJH

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December 14, 2017 the Association Forum held Holiday Showcase in

Chicago, IL. The WDVCB participated in this traditional trade show for

the first time since 2010. Holiday Showcase is the most highly

attended one-day trade show for Chicago’s meetings and events

market.

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 111 of 156 PageID #:116
Upcoming Tradeshows & Events

Meeting Professionals Int'l WI Chapter (Madison, WI) - January

11, 2018

American Bus Association Marketplace (Charlotte, NC) –

January 26-30, 2018

Religious Conference Management Association Emerge

Conference (Omaha, NE) – January 30-February 1, 2018

Meeting Professionals Int'l WI Chapter (Milwaukee, WI) -

February 15, 2018

WI Society of Association Executives (Milwaukee, WI) - February

28, 2018

FESTIVALS & EVENTS

2018 Holidays, Festivals and Special Events

Click here for a list of all 2018 holidays, festivals and special events.

Wisconsin Dells Visitor & Convention Bureau

701 Superior Street

Wisconsin Dells, Wisconsin 53965

	

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AUGUST 2018

AT A GLANCE

WDVCB NEWS

MARKETING NEWS

MEMBER NEWS

SALES NEWS

FESTIVALS & EVENTS

To change or add email

addresses, contact

alexandra@wisdells.com.

Upcoming Meetings

August 7, 2018

Marketing Committee

9-10:30am

August 20, 2018

Board Nominating Committee

9-9:15am

August 20, 2018

Attraction Division

9:15-9:45am

September 4, 2018

Marketing Committee

9-10:30am

WDVCB NEWS

WDVCB Board of Directors Elections

A number of seats on the Wisconsin Dells Visitor & Convention Bureau

Board of Directors will be expiring at the end of this coming October in

the Accommodation, Associate/Visitor Services, Attraction and

Restaurant Divisions.

The Board Nominating Committee will be meeting in August to discuss

nominees. In addition, each division with seats expiring will meet for

nominations. Members interested in serving on the Board of Directors

should contact Romy Snyder at romy@wisdells.com.

Performance Report

To view the May/June WDVCB Performance Report, please click here.

MARKETING NEWS

2019 Vacation Guide

Research has shown that visitors who receive the Bureau’s official

Vacation Guide spend more dollars in-area and they share the

guide with an average of 2.8 additional people.

The WDVCB’s Vacation Guide is one of the best ways to reach the over

4 million visitors who spend over $1 billion in our area. Here are just a

few reasons why you should participate in the 2019 Vacation Guide:

3DJH

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2019 Vacation Guide

Research has shown that visitors who receive the Bureau’s official ff

Vacation Guide spend more dollars in-area and they share the p

guide with an average of 2.8 additional people.

The WDVCB’s Vacation Guide is one of the best ways to reach the over

4 million visitors who spend over $1 billion in our area. Here are just a

few reasons why you should participate in the 2019 Vacation Guide:

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September 5, 2018

Associate/Visitor Services

Divisions

9-9:30am

September 5, 2018

Restaurant Division

9:30-10am

September 5, 2018

Campground Division

10-11am

September 6, 2018

Shopping Division

9:30-10am

September 12, 2018

Accommodation Division

9-10am

September 12, 2018

M&C Committee

10:30-11:30am

September 25, 2018

Festivals Board of Directors

2-2:45pm

September 25, 2018

Board of Directors

3-4pm

All meetings are held in

the WDVCB Board Room,

115 La Crosse Street,

unless otherwise noted. The

outside door will be locked

10 minutes after the start of

each meeting. If you arrive

more than 10 minutes after

the meeting start time,

please pick up the phone for

admittance.

Meeting Update

Click here to view the

schedule of upcoming Bureau

meetings under the Meetings

& Events Calendar section on

MembersNet.

Current Bureau

Literature & Vacation

Guide Racks

At this time, the following

Bureau marketing collateral

is available to member

businesses:

2018 Wisconsin Dells

Vacation Guide®* 

Splash on Safety Card (with

and without lifeguards)

FREE Grid Listing (for 2019 members)

Affordable Rates - up to 60% less expensive than other area

comparable guides

Quality Distribution of approx. 250,000 guides in-area, State

Welcome Centers, out-of-state in the key Chicago market, and

direct mail

Online Version available to the millions of visitors to

wisdells.com and our social media channels

Year-round shelf life with advertorial covering all four seasons

in Wisconsin Dells

No payments due until February 2019

Take advantage of this great tool and promote your business to area

visitors in The Official Wisconsin Dells Vacation Guide.

On Wednesday, September 5, current Bureau members will receive a

link via email to complete the 2019 Vacation Guide Contract. The 2019

Vacation Guide Contract must be completed and returned by 1pm on

Wednesday, October 3, 2018 to receive your FREE grid listing, and/or

to be able to purchase an enhanced grid listing or display advertising.

Please be aware that the Bureau enforces FIRM DEADLINES. If your

information is not submitted by 1pm on Wednesday, October 3, 2018,

you will, unfortunately, not be included in the 2019 Vacation Guide.

For 2019 Vacation Guide questions, please contact Katelyn Czuprynko

at (608) 254-8088, ext. 332 or katelyn@wisdells.com.

Fall Festivals & Events - Packages & Deals

A special Fall Festivals Packages & Deals section will be live on the

Deals page on wisdells.com soon. The Fall Festivals lineup kicks off

with Kilbourn City Live on Friday, September 28th & Saturday,

September 29th, followed by Dells on Tap weekend October 12th &

13th, and the first WDVCB-hosted Fall Wine Walk Saturday, October

20th. If you are interested in offering any packages or deals during

the fall festivals, be sure to complete the solicitation.

The Fall Festivals Packages & Deals solicitation will be emailed to you

on Wednesday, August 15th and will be due Wednesday, August 29th.

Listing a package or deal on wisdells.com is FREE, and the Deals page

is one of the most visited pages on wisdells.com.

For questions on the Packages & Deals page on wisdells.com, please

contact Katelyn Czuprynko at (608) 254-8088, ext. 332 or

katelyn@wisdells.com.

MEMBER NEWS

2019 Membership Agreement/Contract

and Vacation Guide Solicitations Coming Soon

On Wednesday, August 15, current Bureau members will receive a link

via email to complete the 2019 Membership Agreement/Contract. The

2019 Membership Agreement/Contract must be completed by 1pm on

Wednesday, October 3, 2018 for your business to be included in the

2019 Vacation Guide. Again, this year we are offering an Early Bird

Special. Any 2019 (Accommodation, Attraction, Camping, Restaurant,

Shopping and Visitor Services) Membership Agreement/Contract that is

submitted by 1pm on Wednesday, September 19, 2018 will

automatically be entered into a drawing to win a FREE HALF-PAGE AD

in the 2019 Vacation Guide.* 

Associate Division Membership Agreements/Contracts submitted by

3DJH

FILED DATE: 5/11/2020 10:29 PM 2020L005182

Quality Distribution of approx. 250,000 guides in-area, State

Welcome Centers, out-of-state in the key Chicago market, and

direct mail

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 114 of 156 PageID #:119
Water Safety Public Service

Announcement (PSA’s)

Sun Safety Public Service

Announcement (PSA’s)

If you would like a quantity

to share with your guests,

the above collateral may be

picked up at our 701 Superior

Street entrance, 9am-5pm,

Monday - Friday. Please call

and order literature in

advance by contacting

Amanda Rinaldi at (608) 254-

8088, ext. 304 or

amanda@wisdells.com.

*Need a display rack to hold

the Bureau's Vacation

Guides? We offer 2 different

sizes, which will

accommodate either 150 or

250 guides each,

respectively. For more

information, please contact

Katelyn Czuprynko at

(608) 254-8088, ext. 332 or

katelyn@wisdells.com.

Area Events

Wo-Zha-Wa Days Fall

Festival

Downtown Wisconsin Dells

September 14-16, 2018

(Fri-Sun)

Kilbourn City Live Music &

Arts Festival

Downtown Wisconsin Dells

September 28-29, 2018

(Fri-Sat)

Click here to view the

Wisconsin Dells Area

Calendar of Events.

Click here to view the

WDVCB Festivals & Events.

Click here to view

upcoming events at

JustAgame Fieldhouse.

Click here to view

upcoming events at Poppy

Waterman Ice Arena.

Click here to view

upcoming events at

Woodside Sports Complex.

1pm on Wednesday, September 19, 2018 are eligible for a chance to

win one set of four complimentary tickets to the 2019 WDVCB Annual

Dinner.**

In order for an Associate Division business to be included in the 2019

WDVCB Membership Directory, the final deadline is Thursday,

November 1, 2018 at 1pm. If your information is not submitted by

1pm on Thursday, November 1, 2018, you will, unfortunately, not be

included in the 2019 Membership Directory.

*Please note that in order to qualify for the Early Bird drawing, you

must return all applicable membership contract(s) and be current in

your financial obligations. Only one winner will be chosen. If you

purchase a 2/3-page or larger ad, the Bureau will deduct the price of

the half-page ad from your total ad cost. If you win the half-page ad,

you may not purchase additional advertising beyond the page limits

specified in the 2019 Vacation Guide Primer. The Bureau will draw the

Early Bird winner at 1pm on Thursday, October 4, 2018 and will notify

the business by phone or email.

**Please note that in order to qualify for the Associate Division Early

Bird drawing, you must return all applicable membership contract(s)

and be current in your financial obligations. Only one winner will be

chosen. The Bureau will draw the Associate Division Early Bird winner

on Friday, November 2, 2018 and will notify the business by phone or

email.

For membership questions, please contact Alexandra Harjung at

(608) 844-8096 or alexandra@wisdells.com.

Fall Member Education Day - Save the Date

Date: Thursday, November 8, 2018

Time: 9am – 1pm

Location Great Wolf Lodge

Don’t miss the opportunity to hear the “Social Media Expert” and the

winner of the InBusiness Magazine Executive Choice Award – Spencer X

Smith.

Learn how to become a Social Media Rockstar and identify at least nine

different ways to use video to grow your business.

Watch for more information regarding the event and online

registration this fall.

WDVCB Gift Card Program

Does your business currently accept the Wisconsin Dells Gift Card? If

not, Sign Up Now! Click here to view participating businesses.

The Wisconsin Dells Gift Card Program continues to grow in both

participating merchants and sales. Last year the WDVCB processed

$186,675 in gift card sales.

3DJH

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Mark Your Calendar

Solicitation Deadlines

August 22, 2018

(Wednesday)

- Marketing Cube Program

September 19, 2018

(Wednesday)

- 2019 Membership

Investment/Contract

Early Bird Special

October 3, 2018

(Wednesday)

- 2019 Membership

Investment/Contract for

inclusion in 2019 Vacation

Guide

- 2019 Vacation Guide

Contract

The following marketing

opportunities and programs

are ongoing and members

can sign up for them at any

time. Click here to view

these and all solicitations/

programs.

* Calendar of Events Listing

* Employment Opportunity

Guide

* Member Co-op

Photography Program

* Packages & Deals Web

Site Incentive

We currently have over 200 WDVCB member businesses participating in

this program and counting. These gift cards can only be used at

participating member businesses in the Wisconsin Dells area. Don’t

miss out on the opportunity for visitors to spend their money with you!

For more information on the WDVCB Gift Card program, please contact

Alexandra Harjung at (608) 844-8096 or alexandra@wisdells.com.

Membership Update

A warm welcome to our newest 2018 members:

Muskie Mark's Guide Service & Lures (Attraction) - Muskie

fishing guide services for Wisconsin Dells area.

Pepper Palace (Shopping) - #1 Hot spice shop, located in

downtown Wisconsin Dells.

Riverfront Terrace (Restaurant) - Lounge outdoor area to gather

for drinks, food and good music with riverfront view. Located

above the Upper Dells Boat tours departure dock.

SALES NEWS

July Tradeshows, Conferences & Events Recap

In July, the sales team conducted successful in-person sales calls in the

Milwaukee and Chicago Markets. 

For more information on tradeshows and events, please contact Kyra

Popp at (608) 253-5604 or kyra@wisdells.com.

Upcoming Tradeshows & Events

ASAE (Chicago, IL) - August 19-21, 2018

Connect Marketplace (Salt Lake City, UT) - August 23-25, 2018

WDVCB will host a motor coach familiarization trip (Wisconsin

Dells, WI) - August 27-29, 2018

FESTIVALS & EVENTS

Kilbourn City Live Music & Arts Festival

The third annual Kilbourn City Live Music & Arts Festival is set to take

over downtown Wisconsin Dells on September 28 and 29, 2018. This

outdoor “block party” styled music event will feature up-and-coming

artists as well as chart toppers in an open-air setting. The event

grounds are located at the corner of Broadway and La Crosse Street.

This event is brought to you in part by Wisconsin Dells Festivals, Inc.,

Ho-Chunk Gaming, Wisconsin Dells, and the Wisconsin Department of

Tourism.

Tickets are on sale now for $30, but don’t wait as ticket prices will

increase to $40 after August 15, 2018. Tickets are available for

purchase at wisdells.com. For more information please contact Jenifer

Dobbs at (608) 254-9879 or email jenifer@wisdellsfestivals.com.

3DJH

FILED DATE: 5/11/2020 10:29 PM 2020L005182

July Tradeshows, Conferences & Events Recap

In July, the sales team conducted successful in-person sales calls in the

Milwaukee and Chicago Markets. 

Upcoming Tradeshows & Events

ASAE (Chicago, IL) - August 19-21, 2018

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 116 of 156 PageID #:121
SEPTEMBER 2018

AT A GLANCE

WDVCB NEWS

MARKETING NEWS

MEMBER NEWS

SALES NEWS

FESTIVALS & EVENTS

To change or add email

addresses, contact

alexandra@wisdells.com.

Upcoming Meetings

September 5, 2018

Associate/Visitor Services

Divisions

9-9:15am

September 5, 2018

Restaurant Division

9:30-10am

WDVCB NEWS

Board of Directors Nominations

Divisions with seats expiring in 2018 will be meeting in September to

nominate candidates for the Board of Directors.

The following seats will be expiring:

Accommodation Division

Dana Krueger, 70 units or less

Patti Fichter, 71-299 units

John Koscielniak, 71-299 units

John Chastan, 300+ units

Associate/Visitor Services Divisions

Jon Bernander

Attraction Division

Tom Diehl, Director-at-Large

Pete Tollaksen, Director-at-Large

Restaurant Division

Mark Schmitz

Election ballots will be mailed to all members in good standing (those

members current in their financial obligations and have signed a 2019

3DJH

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September 6, 2018

Shopping Division

9:30-10am

September 6, 2018

Campground Division

2-2:45pm

September 12, 2018

Accommodation Division

9-9:45am

September 12, 2018

M&C Committee

10:30-11:30am

September 12, 2018

Sports Committee

11:30am-12:15pm

September 20, 2018

Marketing Committee

8-10am

September 25, 2018

Festivals Board of Directors

2-2:45pm

September 25, 2018

Board of Directors

3-4pm

October 10, 2018

M&C Committee

10:30-11:30am

October 23, 2018

Marketing Committee

9-10:30am

All meetings are held in

the WDVCB Board Room,

115 La Crosse Street,

unless otherwise noted. The

outside door will be locked

10 minutes after the start of

each meeting. If you arrive

more than 10 minutes after

the meeting start time,

please pick up the phone for

admittance.

Meeting Update

Click here to view the

schedule of upcoming Bureau

meetings under the Meetings

& Events Calendar section on

MembersNet.

Current Bureau

Literature & Vacation

Guide Racks

At this time, the following

Bureau marketing collateral

membership contract) on the first Monday of October (October 1,

2018) with the deadline being the third Monday of the month (October

15, 2018). 

Please direct questions to Wendy Fischer, Executive Assistant, at (608)

254-9954 or wendy@wisdells.com.

Visitor Information Center

Beginning Tuesday, September 4th, the downtown Visitor Information

Center (701 Superior Street, Wisconsin Dells) will be open seven days a

week from 9am-5pm, with extended hours for the Dells Craft Beer

Walk and the Fall Wine Walk.

The Lake Delton Visitor Information Center (31 Meadowview Drive,

Lake Delton) will be open through September 4th from 10am-5pm and

then will close permanently on September 5th.

For questions, please call (608) 254-8088, ext. 321 or

info@wisdells.com.

MARKETING NEWS

2019 Vacation Guide

Research has shown that visitors who receive the Bureau’s official

Vacation Guide spend more dollars in-area and they share the

guide with an average of 2.8 additional people.

The WDVCB’s Vacation Guide is one of the best ways to reach the over

4 million visitors who spend over $1 billion in our area. Here are just a

few reasons why you should participate in the 2019 Vacation Guide:

FREE Grid Listing (for 2019 members)

Affordable Rates - up to 60% less expensive than other area

comparable guides

Quality Distribution of approx. 250,000 guides in-area, State

Welcome Centers, out-of-state in the key Chicago market, and

direct mail

Online Version available to the millions of visitors to

wisdells.com and our social media channels

Year-round shelf life with advertorial covering all four seasons

in Wisconsin Dells

No payments due until February 2019

Take advantage of this great tool and promote your business to area

visitors in The Official Wisconsin Dells Vacation Guide.

On Wednesday, September 5, current Bureau members will receive a

link via email to complete the 2019 Vacation Guide Contract. The 2019

Vacation Guide Contract must be completed and returned by 1pm on

Wednesday, October 3, 2018 to receive your FREE grid listing, and/or

to be able to purchase an enhanced grid listing or display advertising.

Please be aware that the Bureau enforces FIRM DEADLINES. If your

information is not submitted by 1pm on Wednesday, October 3, 2018,

you will, unfortunately, not be included in the 2019 Vacation Guide.

For 2019 Vacation Guide questions, please contact Katelyn Czuprynko

at (608) 254-8088, ext. 332 or katelyn@wisdells.com.

3DJH

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is available to member

businesses:

2018 Wisconsin Dells

Vacation Guide®* 

Splash on Safety Card (with

and without lifeguards)

Water Safety Public Service

Announcement (PSA’s)

Sun Safety Public Service

Announcement (PSA’s)

If you would like a quantity

to share with your guests,

the above collateral may be

picked up at our 701 Superior

Street entrance, 9am-5pm,

Monday - Friday. Please call

and order literature in

advance by contacting

Amanda Rinaldi at (608) 254-

8088, ext. 304 or

amanda@wisdells.com.

*Need a display rack to hold

the Bureau's Vacation

Guides? We offer 2 different

sizes, which will

accommodate either 150 or

250 guides each,

respectively. For more

information, please contact

Katelyn Czuprynko at

(608) 254-8088, ext. 332 or

katelyn@wisdells.com.

Area Events

Wo-Zha-Wa Days Fall

Festival

Downtown Wisconsin Dells

September 14-16, 2018

(Fri-Sun)

Kilbourn City Live Music &

Arts Festival

Downtown Wisconsin Dells

September 28-29, 2018

(Fri-Sat)

Dells On Tap Weekend

Downtown Wisconsin Dells

October 12-13, 2018 (Fri-Sat)

*Dells Craft Beer Walk

October 12 (Friday)

5-9pm

*Dells On Tap 5K-Race to

the Taps

October 13 (Saturday)

9am

MEMBER NEWS

2019 Membership Agreement Reminder

In mid-August, current Bureau members received a link via email to

complete the 2019 Membership Agreement/Contract. The 2019

Membership Agreement/Contract must be completed by 1pm on

Wednesday, October 3, 2018 for your business to be included

in the 2019 Vacation Guide.

Again, this year we are offering an Early Bird Special. Any 2019

(Accommodation, Attraction, Camping, Restaurant, Shopping and

Visitor Services) Membership Agreement/Contract that is submitted by

1pm on Wednesday, September 19, 2018 will automatically be entered

into a drawing to win a FREE HALF-PAGE AD in the 2019 Vacation

Guide.* Associate Division Membership Agreements/Contracts

submitted by 1pm on Wednesday, September 19, 2018 are eligible for a

chance to win one set of four complimentary tickets to the 2019

WDVCB Annual Dinner.**

In order for an Associate Division business to be included in the 2019

WDVCB Membership Directory, the final deadline is Thursday,

November 1, 2018 at 1pm. If your information is not submitted by 1pm

on Thursday, November 1, 2018, you will, unfortunately, not be

included in the 2019 Membership Directory.

*Please note that in order to qualify for the Early Bird drawing, you

must return all applicable membership contract(s) and be current in

your financial obligations. Only one winner will be chosen. If you

purchase a 2/3-page or larger ad, the Bureau will deduct the price of

the half-page ad from your total ad cost. If you win the half-page ad,

you may not purchase additional advertising beyond the page limits

specified in the 2019 Vacation Guide Primer. The Bureau will draw the

Early Bird winner at 1pm on Thursday, October 4, 2018 and will notify

the business by phone or email.

**Please note that in order to qualify for the Associate Division Early

Bird drawing, you must return all applicable membership contract(s)

and be current in your financial obligations. Only one winner will be

chosen. The Bureau will draw the Associate Division Early Bird winner

on Friday, November 2, 2018 and will notify the business by phone or

email.

For membership questions, please contact Alexandra Harjung at

(608) 844-8096 or alexandra@wisdells.com.

October Member Mixer

Mark your calendar for our next Member Mixer.

Date: Wednesday, October 3, 2018

Location: JustAgame Fieldhouse

Time: 5-7pm

Email invitations with more details will be sent to all members in a

few weeks. We look forward to seeing you there.

3DJH

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*Dells On Tap

October 13 (Saturday)

Noon-5pm (VIP)

1-5pm (Gen. Admission)

Fall Wine Walk

Downtown Wisconsin Dells

October 20, 2018 (Saturday)

Click here to view the

Wisconsin Dells Area

Calendar of Events.

Click here to view the

WDVCB Festivals & Events.

Click here to view

upcoming events at

JustAgame Fieldhouse.

Click here to view

upcoming events at Poppy

Waterman Ice Arena.

Click here to view

upcoming events at

Woodside Sports Complex.

Mark Your Calendar

Solicitation Deadlines

September 19, 2018

@ 1pm (Wednesday)

- 2019 Membership

Investment/Contract

Early Bird Special

- 2019 Associate Division

Membership Agreement/

Contract Early Bird Special

October 3, 2018 @ 1pm

(Wednesday)

- 2019 Membership

Investment/Contract for

inclusion in 2019 Vacation

Guide

- 2019 Vacation Guide

Contract

October 31, 2018

(Wednesday)

- 2019 Employee

Entertainment Card

November 1, 2018 @ 1pm

(Thursday)

- 2019 Associate Division

Membership Agreement/

Contract for inclusion in

2019 Membership Directory

The following marketing

Fall Member Education Day - Save the Date!

Date: Thursday, November 8, 2018

Time: 9am – 1pm

Location Great Wolf Lodge

Don’t miss the opportunity to hear the “Social Media Expert” and the

winner of the InBusiness Magazine Executive Choice Award – Spencer X

Smith.

Learn how to become a Social Media Rockstar and identify at least nine

different ways to use video to grow your business.

Watch for more information regarding the event and online

registration in October.

Members in the News

Rick Wilcox Named Best Wisconsin Magic Show

The Rick Wilcox Magic Theater was recently named the best magic

show in Wisconsin by Carnival of Illusion.

Please join us in congratulating Rick and Suzan Wilcox.

Membership Update

A warm welcome to our newest 2018 member:

Booby Trap Escape Rooms (Attraction) - Four escape rooms with

more to come. Located next to Knuckleheads. Booby Trap

Escape Rooms offers a fun, interactive and critical thinking

adventure for you. your friends and the whole family.

SALES NEWS

August Tradeshows, Conferences & Events Recap

American Society of Association Executives (ASAE) held their annual

meeting and Expo in Chicago, IL August 19-20, 2018. The WDVCB

coordinated a booth with the Wisconsin Department of Tourism,

offering a “Wisconsin Experience” – an opportunity to try out the sport

of curling and meet US Gold Medal Olympian, Matt Hamilton. Over 350

association executives participated in our interactive booth. 

Attendees left with a Meet In Wisconsin branded and signed curling

stone, a photo of them with Matt Hamilton and motivated to bring

their next event to Wisconsin!

Connect Marketplace was held August 23-25, 2018 in Salt Lake City, UT.

The WDVCB held 31 one-on-one appointments in the association

market and 30 one-on-one appointments in the specialty market. In

addition to the appointments, the WDVCB participated in education

and networking events. The Wisconsin Department of Tourism served

3DJH

FILED DATE: 5/11/2020 10:29 PM 2020L005182

American Society of Association Executives (ASAE) held their annual

meeting and Expo in Chicago, IL August 19-20, 2018. The WDVCB

coordinated a booth with the Wisconsin Department of Tourism,

offering a “Wisconsin Experience” – an opportunity to try out the sport

of curling and meet US Gold Medal Olympian, Matt Hamilton. Over 350

association executives participated in our interactive booth.

Attendees left with a Meet In Wisconsin branded and signed curling

stone, a photo of them with Matt Hamilton and motivated to bring

their next event to Wisconsin!

Connect Marketplace was held August 23-25, 2018 in Salt Lake City, UT.

The WDVCB held 31 one-on-one appointments in the association

market and 30 one-on-one appointments in the specialty market. In

addition to the appointments, the WDVCB participated in education

and networking events. The Wisconsin Department of Tourism served

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 120 of 156 PageID #:125
opportunities and programs

are ongoing and members

can sign up for them at any

time. Click here to view

these and all solicitations/

programs.

* Calendar of Events Listing

* Employment Opportunity

Guide

* Member Co-op

Photography Program

* Packages & Deals Web

Site Incentive

as a Title Level sponsor of Connect Marketplace, sponsoring a general

session. The WDVCB staff joined representatives from across the state

to welcome attendees to the session, this was followed by a

presentation on behalf of the state promoting Wisconsin and

introducing keynote speaker, Robin Roberts.

Wisconsin Dells hosted a familiarization trip for motorcoach tour

operators August 27-29, 2018. This provided an opportunity for

qualified tour operators to experience Wisconsin Dells, inspiring them

to schedule future tours in Wisconsin Dells. 

For more information on tradeshows and events, please contact Kyra

Popp at (608) 253-5604 or kyra@wisdells.com.

Upcoming Tradeshows & Events

HelmsBriscoe North Central Team Associate – Familiarization -

September 12-14, 2018

Meeting Professionals Int'l - WI Chapter Awards Gala

(Milwaukee, WI) - September 20, 2018

Small Market Meetings Conference (Ontario, CA) - September

23-25, 2018

IMEX America (Las Vegas, NV) - October 16-18, 2018

Meetings Professionals Int'l - WI Chapter (Lake Geneva, WI) -

October 25, 2018

WI Society of Association Executives Annual Summit (Madison,

WI) - October 29-30, 2018

FESTIVALS & EVENTS

Kilbourn City Live Music & Arts Festival

September 28 & 29, 2018

The third annual Kilbourn City Live Music & Arts Festival is set to take

over downtown Wisconsin Dells on September 28 and 29, 2018. This

outdoor “block party” styled music event will feature up-and-coming

artists as well as chart toppers in an open-air setting. The event

grounds are located at the corner of Broadway and La Crosse Street.

This event is brought to you in part by Wisconsin Dells Festivals, Inc.,

Ho-Chunk Gaming, Wisconsin Dells, and the Wisconsin Department of

Tourism.

Tickets are on sale now for $40 and will increase to $50 at 12am on

September 28, 2018. Tickets are available for purchase at

wisdells.com. For more information please contact Jenifer Dobbs at

(608) 254-9879 or email jenifer@wisdellsfestivals.com.

Dells On Tap Weekend

October 12 & 13, 2018

Friday, October 12, 2018 - Dells Craft Beer Walk

Event participants will get a taste of what craft brewing is all about

with a vast selection of artisan brews at participating bars from 5-9pm

throughout downtown Wisconsin Dells. Glass pick-up at WDVCB

Information Center, 701 Superior Street, from 9am-7pm.

Saturday, October 13, 2018 - Dells On Tap 5K Run/Walk

Race to the taps! Beer themed 5k event starting at 9am, located

downtown Wisconsin Dells on La Crosse Street.

Saturday, October 13, 2018 - 20th Annual Dells On Tap

3DJH

FILED DATE: 5/11/2020 10:29 PM 2020L005182

as a Title Level sponsor of Connect Marketplace, sponsoring a general

session. The WDVCB staff joined representatives from across the state

to welcome attendees to the session, this was followed by a

presentation on behalf of the state promoting Wisconsin and

introducing keynote speaker, Robin Roberts.

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 121 of 156 PageID #:126
Dells On Tap, also located on La Crosse Street downtown Wisconsin

Dells, features a variety of craft brewers and over 180 unique beers to

sample. Five hundred VIP admissions will receive exclusive access to

the Dells On Tap brewers and tastings from noon until 1 pm. General

admission hours are 1-5pm.

For more information on Dells On Tap weekend please click here or

contact Jenifer Dobbs at (608) 254-9879 or

jenifer@wisdellsfestivals.com.

First Annual Festivals, Inc. Fall Wine Walk

October 20, 2018

Wisconsin Dells Festivals, Inc. will be hosting their very first Fall Wine

Walk in downtown Wisconsin Dells. 

The event features nearly twenty (20) participating locations which

will feature both a red and a white wine, alongside delicious food

samplings. Each attendee will receive a commemorative wine glass at

check-in. A limited number of tickets go on sale September 1st on

wisdells.com.

For more information on the Fall Wine Walk please click here or

contact Jenifer Dobbs at (608) 254-9879 or

jenifer@wisdellsfestivals.com.

3DJH

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OCTOBER 2018

AT A GLANCE

WDVCB NEWS

MARKETING NEWS

MEMBER NEWS

SALES NEWS

FESTIVALS & EVENTS

To change or add email

addresses, contact

alexandra@wisdells.com.

Upcoming Meetings

October 10, 2018

M&C Committee

10:30-11:30am

October 23, 2018

Marketing Committee

8-10am

November 6, 2018

Marketing Committee

8-8:45am

WDVCB NEWS

2018 Board of Directors Elections

The following Visitor Bureau members have been nominated to

represent their division on the Wisconsin Dells Visitor & Convention

Bureau Board of Directors:

Accommodation Division

Dana Krueger John Koscielniak

Sand County Service Co. Grand Marquis Waterpark Hotel

70 units or less 71-299 units

Krissy Sigmund John Chastan

AmericInn by Wyndham Kalahari Resorts & Conventions

3DJH

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November 6, 2018

Board of Directors

9-10:30am

November 6, 2018

Festivals Board of Directors

10:30-11:30am

November 14, 2018

Accommodation Division

9-10am

November 14, 2018

Meeting & Convention

10:30-11:30am

All meetings are held in

the WDVCB Board Room,

115 La Crosse Street,

unless otherwise noted. The

outside door will be locked

10 minutes after the start of

each meeting. If you arrive

more than 10 minutes after

the meeting start time,

please pick up the phone for

admittance.

Meeting Update

Click here to view the

schedule of upcoming Bureau

meetings under the Meetings

& Events Calendar section on

MembersNet.

Current Bureau

Literature & Vacation

Guide Racks

At this time, the following

Bureau marketing collateral

is available to member

businesses:

2018 Wisconsin Dells

Vacation Guide®* 

Splash on Safety Card (with

and without lifeguards)

Water Safety Public Service

Announcement (PSA’s)

Sun Safety Public Service

Announcement (PSA’s)

If you would like a quantity

to share with your guests,

the above collateral may be

picked up at our 701 Superior

Street entrance, 9am-5pm,

Monday - Friday. Please call

and order literature in

advance by contacting

Amanda Rinaldi at (608) 254-

8088, ext. 304 or

AmericInn by Wyndham Kalahari Resorts & Conventions

71-299 units 300+ units

Associate/Visitor Services Divisions

Jon Bernander

Bank of Wisconsin Dells

Attraction Division

Tom Diehl Pete Tollaksen

Tommy Bartlett Show Wisconsin Deer Park

Director-at-Large Director-at-Large

Restaurant Division

Mark Schmitz

Moosejaw Pizza & Dells Brewing Co.

Election ballots will be mailed to all members in good standing on the

first Monday of October (October 1, 2018) with the deadline being the

third Monday of the month (October 15, 2018). Remember that to be

eligible to vote, you must sign and return your 2019 Membership

Investment Agreement(s) and pay all outstanding balances prior to

October 15, 2018.

Questions regarding elections should be directed to Wendy Fischer,

Executive Assistant, at (608) 254-9954 or wendy@wisdells.com.

Questions regarding membership should be directed to Alexandra

Harjung CMP, Membership Manager, at (608) 844-8096 or

alexandra@wisdells.com.

Visitor Information Center News

As a reminder, the Lake Delton Visitor Information Center is

permanently closed. The hours for the downtown Visitor

Information Center (701 Superior Street, Wisconsin Dells) will

be 9am to 5pm daily. We will have extended hours on October

12th from 9am to 7pm for our Craft Beer Walk and on October

20th from 9am to 7pm for our Fall Wine Walk.

Work permits are available daily from 9am to 5pm. Employees

that are 16 & 17 years of age are NO LONGER required to

obtain a work permit. Please remind your new minor

employees that they must get their work permit in person

because they need to sign it (as per State of Wisconsin law,

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amanda@wisdells.com.

*Need a display rack to hold

the Bureau's Vacation

Guides? We offer 2 different

sizes, which will

accommodate either 150 or

250 guides each,

respectively. For more

information, please contact

Katelyn Czuprynko at

(608) 254-8088, ext. 332 or

katelyn@wisdells.com.

Area Events

Dells On Tap Weekend

Downtown Wisconsin Dells

October 12-13, 2018 (Fri-Sat)

*Dells Craft Beer Walk

October 12 (Friday)

5-9pm

*Dells On Tap 5K-Race to

the Taps

October 13 (Saturday)

9am

*Dells On Tap

October 13 (Saturday)

Noon-5pm (VIP)

1-5pm (Gen. Admission)

Fall Wine Walk

Downtown Wisconsin Dells

October 20, 2018 (Saturday)

Click here to view the

Wisconsin Dells Area

Calendar of Events.

Click here to view the

WDVCB Festivals & Events.

Click here to view

upcoming events at

JustAgame Fieldhouse.

Click here to view

upcoming events at Poppy

Waterman Ice Arena.

Click here to view

upcoming events at

Woodside Sports Complex.

Mark Your Calendar

Solicitation Deadlines

their parent is not allowed to sign for them). Also, remind the

new employee they need a letter from their parent that they

give permission to work there and a signed letter of intent to

hire from the employer on regular letterhead or other business

paper stating the intention to hire, duties, hours and time of

day for work of minor.

The new marketing cube schedule went out on September 16th

for a two-week display starting on September 30th. This

schedule runs through December 22nd. Per the request of many

members, the next group of schedules will run Monday through

Sunday instead of Sunday through Saturday, which hopefully

will make it easier for the manager to set it up.

MARKETING NEWS

2019 Vacation Guide - Deadline Coming Soon!

If you haven’t submitted your 2019 Vacation Guide Agreement, we

would appreciate your quick response as soon as possible. The 2019

Vacation Guide Agreement must be submitted by 1pm on Wednesday,

October 3, 2018 in order to qualify for your free Vacation Guide grid

listing, and to be able to purchase an enhanced grid listing or display

advertising.

Since January of this year, the Bureau has enforced FIRM DEADLINES.

If your information is not submitted by 1pm on Wednesday, October 3,

2018, you will, unfortunately, not be included in the 2019 Vacation

Guide.

For 2019 Vacation Guide questions or to receive another link to your

Vacation Guide Agreement for completion, please contact Katelyn

Czuprynko at (608) 254-8088, ext. 332 or katelyn@wisdells.com.

Tell Us What’s New for 2019

It’s that time of the year again – we’re starting to collect information

for 2019! The Wisconsin Dells Visitor & Convention Bureau staff is in

need of newsworthy changes, additions, etc. for 2019 Vacation Guide

materials, media collateral and wisdells.com. We encourage you to

take advantage of these opportunities by sharing any "new news" you

may have slated for the upcoming year like new slides or rides, room

or building additions, milestone anniversaries, or new business

ventures. We would also be interested in hearing if you have any new

additions in your meeting and convention, groups or sports areas.

Other interesting and always welcome news items would include your

business being recognized with a top national or regional award, being

named to a national "top 10" list or items that may have earned your

business significant media coverage over the past few months.

Members are encouraged to contact Sarah Hudzinski with all the

details at (608) 254-9876 or sarah@wisdells.com. If you choose to

email, please include: Business Name, Anticipated Opening Date(s),

Specific Details (sq. footage, activity name, detailed description,

etc.).

3DJH

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October 3, 2018 @ 1pm

(Wednesday)

- 2019 Membership

Investment/Contract for

inclusion in 2019 Vacation

Guide

- 2019 Vacation Guide

Contract

October 31, 2018

(Wednesday)

- 2019 Employee

Entertainment Card

November 1, 2018 @ 1pm

(Thursday)

- 2019 Associate Division

Membership Agreement/

Contract for inclusion in

2019 Membership

Directory

The following marketing

opportunities and programs

are ongoing and members

can sign up for them at any

time. Click here to view

these and all solicitations/

programs.

* Calendar of Events

Listing

* Employment

Opportunity Guide

* Member Co-op

Photography Program

* Packages & Deals Web

Site Incentive

Sign Up for 2018 Black Friday & Holiday Deals

The Bureau will once again be advertising Black Friday & Holiday Deals

online through an interactive media campaign that will link customers

directly to wisdells.com and a specific Holiday Deals page. This

campaign has been very successful the past two years and we

encourage members to take advantage of this free program. The Deals

section of wisdells.com is one of the most highly viewed sections on

the Bureau’s website.

The Bureau will be emailing the solicitation form to members midOctober. Both online and in-store offers are acceptable.

If you have questions, please contact Katelyn Czuprynko at (608) 254-

8088, ext. 332 or katelyn@wisdells.com.

MEMBER NEWS

2019 Membership Agreement/Contract

Thank you to all WDVCB members who submitted their 2019

Membership Renewal agreements to us before the Early Bird deadline.

Please note that the Bureau will draw the winner of a FREE HALF-PAGE

AD at 1pm on Thursday, October 4, 2018 and will notify the business by

phone or email.

WDVCB members who do not submit their 2019 Membership Renewal

agreements to us before 1pm on Wednesday, October 3, 2018, will,

unfortunately, not be included in the 2019 WDVCB Vacation Guide.

Associate Division businesses: In order for your business to be included

in the 2019 WDVCB Membership Directory, the firm deadline is

Thursday, November 1, 2018 at 1pm. If your information is not

submitted by 1pm on Thursday, November 1, 2018, you will,

unfortunately, not be included in the 2019 Membership Directory.

For membership questions and your business renewal link, please

contact Alexandra Harjung at (608) 844-8096 or

alexandra@wisdells.com.

WDVCB Member October Mixer

Wisconsin Dells Visitor & Convention Bureau (WDVCB) Members are

exclusively invited to join us for the October Member Mixer event,

sponsored by Justagame Fieldhouse.

Complimentary hors d’oeuvres and drinks by local breweries &

wineries will be provided for all the guests. Please make sure to bring

your business card for a chance to win a raffle prize.

Date: Wednesday, October 3, 2018

Location: JustAgame Fieldhouse

Time: 5-7pm

Please RSVP to Penny Turner at penny@wisdells.com or 608-254-9878.

We look forward to seeing you there!

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Fall Member Education Day

Take advantage of the opportunity to hear the “Social Media Expert”

and the winner of the InBusiness Magazine Executive Choice Award –

Spencer X Smith.

Prepare to learn how to become a Social Media Rockstar and identify

at least nine different ways to use Video to grow your business.

Click here for a sneak peek from Spencer X Smith.

Date: Thursday, November 8, 2018

Time: 9am - 1pm

Location: Great Wolf Lodge

Early-Bird Registration: $25 per person (member rate) if registered by

October 31, 2018 at 1pm.

Late Registration: $35 per person (member rate) and $50 per person

(non-member rate) when registering after 1pm on October 31, 2018.

For more information and to register, please click here.

Wisconsin Dells Job Board Coming Soon

We are very excited to announce that WDVCB Employment Opportunity

Guide will be replaced with an electronic Wisconsin Dells Job Board.

As no cost to our members, we are planning to launch the electronic

Wisconsin Dells Job Board in early November.

Watch for an email with the instructions on how to set up your account

to post job openings through our brand-new Wisconsin Dells Job Board.

Employee Entertainment Card Solicitation

The 2019 Employee Entertainment Card (EEC) solicitation will be

emailed to you in early October. Please watch for the solicitation if

you plan to participate in this program.

2019 EEC Program details:

The Wisconsin Dells Visitor & Convention Bureau offers only member

employees an exclusive offer to receive “first-hand” experiences and

FREE admission to over 30 attractions and special discounts at area

restaurants, shops and services with the purchase of an EEC. The

purpose of the program is to enrich the employee’s knowledge of area

businesses and allow them to provide visitors with recommendations

that they may have gained personally by using the EEC.

For more information on the EEC program, please contact Penny

Turner at penny@wisdells.com or 608-254-9878.

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WDVCB Gift Card Solicitation

The WDVCB Gift Card solicitation will be emailed to all businesses

currently not in the program in the middle of October. Please watch

for the solicitation if you'd like to participate in this program.

WDVCB Gift Card Program details:

The Wisconsin Dells Gift Card Program continues to grow in both

participating merchants and sales. Last year the WDVCB processed

$186,675 in gift card sales.

We currently have over 200 WDVCB member businesses participating in

this program and counting. These gift cards can only be used at

participating member businesses in the Wisconsin Dells area. Don’t

miss out on the opportunity for visitors to spend their money with you!

For more information on the EEC program, please contact Penny

Turner at penny@wisdells.com or 608-254-9878.

SALES NEWS

September Tradeshows, Conferences & Events Recap

Wisconsin Dells attended the PCMA - Greater Midwest Chapter

education event held in Milwaukee, Wisconsin on September 5th. 

Wisconsin Dells participated in the education and networking events. 

Wisconsin Dells hosted 28 HelmsBriscoe Associates from Minnesota,

Wisconsin and Illinois. HelmsBriscoe is a third-party booking

organization, their associates work with global corporate, association

and sports clients, sourcing locations for events. Associates

experienced large meeting venues, fine dining, and signature

attractions in Wisconsin Dells.

The Small Market Meetings Conference was held September 23-25,

2018 in Ontario, CA. The WDVCB participated in 32 one-on-one

meetings as well as educational seminars and networking events.

For more information on tradeshows and events, please contact Kyra

Popp at (608) 253-5604 or kyra@wisdells.com.

Upcoming Tradeshows & Events

IMEX America (Las Vegas, NV) - October 16-18, 2018

Meetings Professionals Int'l - WI Chapter (Lake Geneva, WI) -

October 25, 2018

WI Society of Association Executives Annual Summit (Madison,

WI) - October 29-30, 2018

FESTIVALS & EVENTS

Dells On Tap Weekend

October 12 & 13, 2018

Friday, October 12, 2018 - Dells Craft Beer Walk

Event participants will get a taste of what craft brewing is all about

with a vast selection of artisan brews at participating bars from 5-9pm

throughout downtown Wisconsin Dells. Glass pick-up at WDVCB

Information Center, 701 Superior Street, from 9am-7pm.

Saturday, October 13, 2018 - Dells On Tap 5K Run/Walk

Race to the taps! Beer themed 5k event starting at 9am, located

3DJH

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Wisconsin Dells hosted 28 HelmsBriscoe Associates from Minnesota,

Wisconsin and Illinois. HelmsBriscoe is a third-party booking

organization, their associates work with global corporate, association

and sports clients, sourcing locations for events. Associates

experienced large meeting venues, fine dining, and signature

attractions in Wisconsin Dells.

IMEX America (Las Vegas, NV) - October 16-18, 2018

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downtown Wisconsin Dells on La Crosse Street.

Saturday, October 13, 2018 - 20th Annual Dells On Tap

Dells On Tap, also located on La Crosse Street downtown Wisconsin

Dells, features a variety of craft brewers and over 180 unique beers to

sample. Five hundred VIP admissions will receive exclusive access to

the Dells On Tap brewers and tastings from noon until 1 pm. General

admission hours are 1-5pm.

For more information on Dells On Tap weekend please click here or

contact Jenifer Dobbs at (608) 254-9879 or

jenifer@wisdellsfestivals.com.

First Annual Festivals, Inc. Fall Wine Walk

October 20, 2018

Wisconsin Dells Festivals, Inc. will be hosting their very first Fall Wine

Walk in downtown Wisconsin Dells. 

The event includes nearly 20 participating locations serving both a red

and a white wine, alongside delicious food samplings. Each attendee

will receive a commemorative wine glass at check-in. Click here to

purchase tickets now.

For more information on the Fall Wine Walk please click here or

contact Jenifer Dobbs at (608) 254-9879 or

jenifer@wisdellsfestivals.com.

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"! $
 #!!




	

DECEMBER 2018

AT A GLANCE

WDVCB NEWS

MARKETING NEWS

MEMBER NEWS

SALES NEWS

FESTIVALS & EVENTS

To change or add email

addresses, contact

alexandra@wisdells.com.

Electronic Job Board

Click here to access the

Electronic Job Board.

Upcoming Meetings

January 15, 2019

Festivals Board of Directors

1:30-2:15pm

January 15, 2019

Board of Directors

2:30-3:30pm

All meetings are held in

the WDVCB Board Room,

115 La Crosse Street,

unless otherwise noted. The

outside door will be locked

10 minutes after the start of

each meeting. If you arrive

more than 10 minutes after

the meeting start time,

please pick up the phone for

admittance.

Meeting Update

Click here to view the

schedule of upcoming Bureau

meetings under the Meetings

& Events Calendar section on

MembersNet.

Current Bureau

Literature & Vacation

Guide Racks

At this time, the following

Bureau marketing collateral

is available to member

businesses:

2018 Wisconsin Dells

Vacation Guide®* 

Splash on Safety Card (with

WDVCB NEWS

Festivals and Bureau Officers Elected

At the November 5, 2018 Festivals, Inc. Board of Directors meeting,

the Festivals Board unanimously elected the following officers:

President: Jill C. Diehl

Vice President: Jesse De Fosse

Secretary/Treasurer: Dan Gavinski

In addition, at the November 6, 2018 Board of Directors meeting, the

Board of Directors unanimously elected the following Visitor Bureau

officers:

President: Jill C. Diehl

Vice President: Dan Gavinski

Secretary/Treasurer: Jon Bernander

Please join us in congratulating our officers and thanking them for the

time and effort they devote to the Visitor Bureau and Festivals, Inc.

Performance Report

To view the September/October 2018 WDVCB Performance Report,

please click here.

Visitor Information Center News

Please remember to let the WDVCB Visitor Information Center know if

you have any unusual change in hours or days open for the upcoming

holidays and the winter season. We want to be sure that we are giving

our customers the most accurate information about your business.

Also please remember to sign up to showcase your business in our

cubes located in the Visitor Information Center. The solicitation letter

will go out January 2, 2019 with the deadline being January 16, 2019. 

You would be surprised at how many visitors check out those cubes!

MARKETING NEWS

Tell Us What's New for 2019

so we can Spread the Word!

It’s that time of the year again – we’re starting to collect information

for 2019! The Wisconsin Dells Visitor & Convention Bureau staff is in

need of newsworthy changes, additions, etc. for 2019 Vacation Guide

materials, media collateral and wisdells.com. We encourage you to

take advantage of these opportunities by sharing any "new news" you

may have slated for the upcoming year like new slides or rides, room

or building additions, milestone anniversaries, or new business

ventures. We would also be interested in hearing if you have any new

additions in your meeting and convention, groups or sports areas.

Other interesting and always welcome news items would include your

business being recognized with a top national or regional award, being

named to a national "top 10" list or items that may have earned your

business significant media coverage over the past few months.

Members are encouraged to contact Rhonda Parchem with all the

details at (608) 254-8088, ext. 347 or rhonda@wisdells.com. If you

choose to email, please include: Business Name, Anticipated Opening

Date(s) and Specific Details (sq. footage, activity name, detailed

description, etc.).

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and without lifeguards)

Water Safety Public Service

Announcement (PSA’s)

Sun Safety Public Service

Announcement (PSA’s)

If you would like a quantity

to share with your guests,

the above collateral may be

picked up at our 701 Superior

Street entrance, 9am-5pm,

Monday - Friday. Please call

and order literature in

advance by contacting

Amanda Rinaldi at (608) 254-

8088, ext. 304 or

amanda@wisdells.com.

*Need a display rack to hold

the Bureau's Vacation

Guides? We offer 2 different

sizes, which will

accommodate either 150 or

250 guides each,

respectively. For more

information, please contact

Katelyn Czuprynko at

(608) 254-8088, ext. 332 or

katelyn@wisdells.com.

Area Events

Click here to view the

Wisconsin Dells Area

Calendar of Events.

Click here to view the

WDVCB Festivals & Events.

Click here to view

upcoming events at

JustAgame Fieldhouse.

Click here to view

upcoming events at Poppy

Waterman Ice Arena.

Click here to view

upcoming events at

Woodside Sports Complex.

Mark Your Calendar

Solicitation Deadlines

December 19, 2018

(Wednesday)

~2019 Wisconsin Safety 

 Patrol Congress

The following marketing

opportunities and programs

are ongoing and members

can sign up for them at any

time. Click here to view

these and all solicitations/

programs.

* Calendar of Events

Listing

* Classic Wisconsin Dells

* Member Co-op

Photography Program

* Packages & Deals Web

Site Incentive

MEMBER NEWS

Fall Education Day Thank You

Thank you to everyone who attended our 2018 Fall Education Day on

November 8, 2018. We sincerely appreciate the support and generous

contributions from our host property - Great Wolf Lodge. We had over

70 in attendance for this successful event.

Lastly, we’d like to thank the WDVCB members who filled out the postevent survey. Feedback on our education events will assist us in

improving future events.

January Mixer Host Needed

If you are interested in hosting a WDVCB Mixer – consider the month of

January! Please contact Alexandra Harjung, CMP at

alexandra@wisdells.com with a potential date.

2019 Employee Entertainment Cards

The 2019 Employee Entertainment Cards will be available for

distribution in January.

Location:

701 Superior Street (same entrance as our Visitor Information Center –

across from the Bank of Wisconsin Dells)

Days of Week: 7 Days a Week

Hours:

January-May 9am – 4pm

June-August 9am – 7pm

September-December 9am – 4pm

For more information, please visit wisdells.com/eec or call (608) 254-

8088, ext. 350.

2019 Employee Entertainment Card (EEC) Vouchers

The 2019 EEC vouchers will be available for member businesses to

purchase for their employees at $10 each in January. Orders can be

placed beginning in January, Monday - Friday, from 9am – 5pm.

Do you have any unused 2018 EEC vouchers? Unused EEC vouchers can

be returned to the WDVCB for check reimbursement or account credit.

Please contact Penny Turner at penny@wisdells.com or call (608) 254-

9878 to place the voucher order or to return unused 2018 vouchers.

Bureau Launched Electronic Recruitment Site

On November 1st, the WDVCB launched a new electronic Job Board for

Bureau members to post job vacancies. This exclusive member benefit

will replace the WDVCB Employment Opportunity Guide (static PDF) at

the end of 2018. 

At this time, both the Employment Opportunity Guide and the

electronic Job Board will be available for members to use and

candidates to access.

The site is live and can be accessed via this link.

If you haven’t yet, please forward this link to your HR/Employment

Department so they can set up your member account to post job

openings and search resumes through this recruitment site.

We are still in transition and the Job Board content might change

slightly during the next few months. In the interim, we appreciate

your patience and welcome any feedback you have. Please contact

Alexandra Harjung, CMP at alexandra@wisdells.com or (608) 844-8096

or Penny Turner at penny@wisdells.com or (608) 254-9878 with

comments or suggestions.

SALES NEWS

November Tradeshows, Conferences & Events Recap

National Tour Association hosted their Annual Travel Exchange (TREX

18) in Milwaukee, WI November 4-7, 2018. 130 tour operators were in

attendance. Wisconsin Dells conducted 18 individual appointments,

participated in education, networking and volunteered in the Circle

Wisconsin booth.

The Meeting Professionals Int’l Great Lakes Education Summit was held

November 4-6, 2018 in Madison, WI. This annual conference brings

together event professionals from Michigan, Indiana and Wisconsin. 

The WDVCB was in attendance for educational and networking events

and served as a sponsor of the event.

The Senior Professional Industry Network held the annual SPiNCon

conference November 11-13, 2018 in St. Petersburg, FL. The WDVCB

participated in networking events with meeting professionals,

educational programs and was a sponsor of the conference. Senior

Professional Industry Network is for meeting industry professionals

with a minimum of ten years of experience.

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The Senior Professional Industry Network held the annual SPiNCon

conference November 11-13, 2018 in St. Petersburg, FL. The WDVCB

participated in networking events with meeting professionals,

educational programs and was a sponsor of the conference. Senior

Professional Industry Network is for meeting industry professionals

with a minimum of ten years of experience.

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 131 of 156 PageID #:136
Upcoming Tradeshows & Events

Professional Convention Management Association (PCMA)

Convening Leaders (Pittsburg, PA) – January 6-9, 2019

American Bus Association Marketplace (Louisville, KY) – January

25-29, 2019

Religious Conference Management Association Emerge

Conference (Omaha, NE) – January 29-31, 2019

For more information on tradeshows and events, please contact Kyra

Popp at (608) 253-5604 or kyra@wisdells.com.

FESTIVALS & EVENTS

Deck the Halls...

Decorating for the Holiday Season

Kick off the festive season by decorating your business for the

holidays. Lights, garland, ornaments, trees, bows and more combine

to leave a lasting positive impression on both visitors and residents. 

Pinterest is a great resource for holiday decorating ideas. Try

searching “holiday decorating retail” – the ideas are fairly universal to

all businesses. All businesses – especially those on the main streets

and Wisconsin Dells Parkway – are asked to light and decorate the

exteriors of their properties. We request lights be up and lit early

December through early January. We hope to see this town glitter

over the ho-ho-holidays!

	

3DJH

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Professional Convention Management Association (PCMA)

Convening Leaders (Pittsburg, PA) – January 6-9, 2019

American Bus Association Marketplace (Louisville, KY) – January

25-29, 2019

Religious Conference Management Association Emerge

Conference (Omaha, NE) – January 29-31, 2019

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Sarah Hudzinski

From: Sarah Hudzinski <sarah@wisdells.com> 

Sent: Monday, April 1, 2019 9:18 AM 

To: Wendy Fischer <Wendy@wisdells.com> 

Subject: Wisconsin Dells April Newsletter 

APRIL 2019

AT A GLANCE

WDVCB NEWS

MEMBER NEWS

SALES NEWS

FESTIVALS & EVENTS

OTHER NEWS

To change or add email 

addresses, contact 

alexandra@wisdells.com.

Electronic Job Board

WDVCB NEWS

2019 WDVCB Annual Meeting

The 2019 Wisconsin Dells Visitor & Convention Bureau Annual Meeting 

will be held on Tuesday, April 23rd at Kalahari Resorts & 

Conventions. A cocktail reception will begin at 5pm, dinner at 6pm, 

followed by the WDVCB presentation, which highlights 2018 efforts and 

results as well as offers a snapshot of what’s to come in 2019. 

The price per person for dinner will be just $17.50 and the dress is 

business casual. Once again, the Bureau is sharing the cost of the 

dinner ($35 total) as a Bureau membership benefit. 

Invitations were sent Monday, April 1, 2019. The deadline to register 

is Tuesday, April 16th. 

If you have questions regarding the upcoming Annual Meeting, please 

contact Wendy Fischer at (608) 254-9954 or wendy@wisdells.com.

3DJH

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Click here to access the 

Electronic Job Board.

Upcoming Meetings

April 2, 2019

Marketing Committee

9-10am

April 4, 2019

Campground Division

2-3pm

May 7, 2019 

Marketing Committee

9-10:30am

May 8, 2019

Accommodation Division

9-10am

May 21, 2019

Board of Directors

4-5pm

All meetings are held in 

the WDVCB Board Room, 

115 La Crosse Street, 

unless otherwise 

noted. The outside door 

will be locked 10 minutes 

after the start of each 

meeting. If you arrive more 

than 10 minutes after the 

meeting start time, please 

pick up the phone for 

admittance.

Meeting Update

Click here to view the 

schedule of upcoming 

Bureau meetings under the 

Meetings & Events Calendar 

section on MembersNet.

Current Bureau 

Literature & Vacation 

Guide Racks

At this time, the following 

Bureau marketing collateral 

is available to member 

businesses:

2019 Wisconsin Dells 

Vacation Guide®* 

Splash on Safety Card (with 

and without lifeguards)

Visitor Information Center

Please remember to update the WDVCB on your Spring opening dates 

and any changes in your hours that may not be listed on your website. 

Changes should be sent to Patty Bennett at patty@wisdells.com.

Performance Report

To view the January/February 2019 WDVCB Performance Report, 

please click here.

MEMBER NEWS

March Monthly Education

Thank you to everyone who was able to join us for the member 

education presentation on March 13th. 

You can review “A Digital Review and Strategy for 2019” by Hagadone 

Media HERE.

May Member Mixer

Mark your calendar for our next Member Mixer to be held on Thursday, 

May 2, 2019 at the Kilbourn Dam hosted by Alliant Energy. 

Email invitations with more event details will be sent to all members 

in a few weeks. We look forward to seeing you there.

May Monthly Education Save The Date

Please mark your calendar for the May education presentation 

“Developing a Culture of Hospitality! It starts Within!” by Andrew 

Nussbaum. 

Andrew joined the Department of Tourism in 2012, after having spent 

his entire professional career in hospitality, marketing, and 

tourism. His focus with companies and organizations has always been 

to grow their customer service effectiveness, a passion that began 

with his first restaurant job in 1984. Having worked with various 

regional and statewide collaboration efforts, Andrew enjoys bringing 

organizations together to share ideas and resources. 

Tourism is a large part of economic development in Wisconsin, and the 

visitor’s experience here is paramount. Great customer service leads 

to many benefits. 

Location: Wisconsin Dells Visitor & Convention Bureau, 

 115 La Crosse Street, Meeting entrance 

Date: Thursday, May 9, 2019 

Time: 2:30 – 4pm 

A separate email with the registration link will be emailed to members 

in a few weeks.

3DJH

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Water Safety Public Service 

Announcement (PSA’s)

Sun Safety Public Service 

Announcement (PSA’s)

If you would like a quantity 

to share with your guests, 

the above collateral may be 

picked up at our 701 

Superior Street entrance, 

9am-5pm, Monday - 

Friday. Please call and 

order literature in advance 

by contacting Amanda 

Rinaldi at (608) 254-8088, 

ext. 304 or

amanda@wisdells.com.

*Need a display rack to hold

the Bureau's Vacation

Guides? We offer 2 

different sizes, which will 

accommodate either 150 or 

250 guides each, 

respectively. For more 

information, please contact 

Katelyn Czuprynko at 

(608) 254-8088, ext. 332 or

katelyn@wisdells.com.

Area Events

Click here to view the 

Wisconsin Dells Area 

Calendar of Events.

Click here to view the 

WDVCB Festivals & Events.

Click here to view 

upcoming events at 

JustAgame Fieldhouse.

Click here to view 

upcoming events at Poppy 

Waterman Ice Arena.

Click here to view 

upcoming events at 

Woodside Sports Complex.

Mark Your Calendar

Solicitation Deadlines

April 24, 2019

(Wednesday)

~Employment Opportunity 

 Guide

~Co-op Photography

2019 Employee Entertainment Cards & Vouchers

The 2019 Employee Entertainment Cards (EEC) and Vouchers are 

available for purchase. Click HERE to view program details. 

EEC Posters are available for the members at no charge. Please 

contact Penny Turner at penny@wisdells.com or (608) 254-9878 to 

place your order.

Bureau Electronic Recruitment Site Live

On November 1st, the WDVCB launched a new electronic Job Board for 

Bureau members to post job vacancies. 

The new electronic Job Board is live and can be accessed via this link. 

The WDVCB Job Board is currently being promoted on the following:

x WisconsinJobNetwork.com

x Ads on Facebook and Instagram

x Google Display Network

We encourage you to set up your member account and start posting 

job openings through this site.

Please contact Alexandra Harjung, CMP at alexandra@wisdells.com or 

(608) 844-8096 or Penny Turner at penny@wisdells.com or (608) 254-

9878 with questions, comments or suggestions.

Membership Update

A warm welcome to our new 2019 WDVCB members: 

x Americon Construction (Associate) – a construction and

development firm that builds relationships from instilling 

confidence. Over the past 36 years, Americon has constructed 

almost every type of building imaginable while retaining and 

developing the finest craftsman possible. 

x Dells Catering (Restaurant) – a local exquisite catering

company. 

x Edward Jones – Avi Bjelich (Associate) – a financial advisor

from Reedsburg. 

x Grateful Shed Truck Yard (Restaurant) – a brand new venue,

that will offer a variety of food truck options, music and 

entertainment for families. Scheduled to open this spring. 

x Hal Edwards Orchestra (Visitor Services) – a 13-member band,

who has been playing music at the Devil’s Lake State Park for 

over 30 years. The band is available for hire at other events. 

x Made With Love (Shopping) – a boutique type of retail store

with high quality handmade products. Located in Downtown 

Wisconsin Dells. 

SALES NEWS

March Tradeshows, Conferences & Events Recap

Wisconsin Dells participated in the Wisconsin Society of Association 

Executives Membership Roadshow held at the Ingleside Hotel, 

Pewaukee, WI on March 6, 2019. The WDVCB participated in 

3DJH

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~Automotion Packages & 

 Deals

The following marketing 

opportunities and programs 

are ongoing and members 

can sign up for them at any 

time. Click here to view 

these and all solicitations/ 

programs.

* Calendar of Events

 Listing

* Classic Wisconsin Dells

* Member Co-op

 Photography Program

* Packages & Deals Web

Site Incentive

education and networking events with association executives from 

across the state. 

Wisconsin Dells collaborated with over 300 meeting industry 

professionals from the Chicagoland area at Meeting Professionals Int'l - 

Chicago Area Chapter NEXT'19, an annual one-day education and 

technology conference also held on March 6, 2019. 

Hospitality Sales Marketing & Association Int’l - WI Chapter held their 

quarterly education programming on March 7, 2019 in Madison. This 

association is designed specifically for sales marketing and revenue 

managers in the hospitality industry and their events are open to all 

hospitality professionals. The next event will be held May 9th in 

Stevens Point and will be geared specifically to revenue managers – 

check their Facebook page for more details on upcoming events.

Upcoming Tradeshows & Events

x Global Meetings Industry Day - April 4, 2019 - follow #GMID19

to see the impact the meetings industry has around the 

world, and right here in Wisconsin Dells! 

x Circle Wisconsin Marketplace (Galena, IL) - April 7-9, 2019

x American Society of Association Executives Xperience Design

Project (Washington, DC) - April 11, 2019 

For more information on tradeshows and events, please contact Kyra 

Popp at (608) 253-5604 or kyra@wisdells.com.

FESTIVALS & EVENTS

Dells Rare Barrel Affair – Saturday, May 4, 2019

For the fifth year, Wisconsin Dells Festivals, Inc. and the Wisconsin 

Brewers Guild have teamed up to bring this event to Wisconsin Dells. 

The Dells Rare Barrel Affair will be held on Saturday, May 4, 2019 from 

1-5pm at The Swan Barn Door. The event features rare and barrel aged

beers alongside classic Wisconsin beers. 

Click here for more information, or contact Jenifer Dobbs, Managing 

Director of Festivals & Events, at jenifer@wisdellsfestivals.com or 

(608) 254-9879.

OTHER NEWS

WRA Offers ServSafe Manager Renewal

The WRA Education Foundation is offering a ServSafe Manager renewal 

with certification exam at Chula Vista Resort on Monday, May 6, 2019. 

The fee is $125 for WRA members and $160 for non-members. Please 

click here for more information and to register.

Unsubscribe 

This message was sent to wendy@wisdells.com from sarah@wisdells.com

Sarah Hudzinski 

Wisconsin Dells Visitor & Convention Bureau 

701 Superior Street 

Wisconsin Dells, Wisconsin 53965 

3DJH

FILED DATE: 5/11/2020 10:29 PM 2020L005182

Circle Wisconsin Marketplace (Galena, IL) - April 7-9, 2019

x American Society of Association Executives Xperience Design

Project (Washington, DC) - April 11, 2019

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 136 of 156 PageID #:141
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FILED DATE: 5/11/2020 10:29 PM 2020L005182

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 139 of 156 PageID #:144

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• %HDU$FUHV&DELQ$FFRPPRGDWLRQ2Log cabin vacation home

rental, located in the peaceful wooded acreage near the

Witches Gulch.

• 6KDQJUL/D&DPSJURXQG&DPSJURXQG2Newer campground

built in 2016. The campground has overnight, seasonal

campsites and cabins. Located next to Dells Timberland

Campground.

We welcome back the following members:

• &U\VWDO*UDQG0XVLF7KHDWUH$WWUDFWLRQ

• +RZLH
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• J Stevens Productions (Associate)

• Tents & Events, A Division of J Stevens Productions (Visitor

Services)

Under new ownership:

• Al's Fox Hill RV Park & Campground, Aaron Eickhorst

• Sun Mountain Spa, Heather Becker

6$/(61(:6

3DJH

FILED DATE: 5/11/2020 10:29 PM 2020L005182

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 140 of 156 PageID #:145
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FILED DATE: 5/11/2020 10:29 PM 2020L005182

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Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 141 of 156 PageID #:146
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Unsubscribe 

This message was sent to wendy@wisdells.com from sarah@wisdells.com

Sarah Hudzinski 

Wisconsin Dells Visitor & Convention Bureau 

701 Superior Street 

Wisconsin Dells, Wisconsin 53965 

3DJH

FILED DATE: 5/11/2020 10:29 PM 2020L005182

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AUGUST 2019

AT A GLANCE

WDVCB NEWS

MARKETING NEWS

MEMBER NEWS

SALES NEWS

FESTIVALS & EVENTS

To change or add email 

addresses, contact 

alexandra@wisdells.com.

Electronic Job Board

WDVCB NEWS

WDVCB Board of Directors Elections

A number of seats on the Wisconsin Dells Visitor & Convention Bureau 

Board of Directors will be expiring at the end of this coming October in 

the Accommodation, Attraction, Campground, Restaurant and 

Shopping Divisions. 

The Board Nominating Committee will be meeting in August to discuss 

nominees. In addition, each division with seats expiring will meet for 

nominations. Members interested in serving on the Board of Directors 

should contact Romy Snyder at romy@wisdells.com.

WDVCB Welcomes Vicky Galitz Back

3DJH

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Click here to access the 

Electronic Job Board.

Upcoming Meetings

August 6, 2019

Marketing Committee

8:30-9:15am

August 6, 2019

Festivals Board of 

Directors

9:15-10am

August 20, 2019

Board Nominating

8:45-9am

August 20, 2019

Attraction Division

9-9:30am

September 3, 2019

Marketing Committee

9-10:30am

September 4, 2019

Meeting & Convention 

Committee

10:30-11:30am

September 5, 2019

Campground Division

2-3pm

September 11, 2019

Accommodation Division

9-10am

September 11, 2019

Restaurant Division

10-10:30am

September 12, 2019

Shopping Division

9:30-10am

September 24, 2019

Board of Directors

2-3pm

All meetings are held in 

the WDVCB Board Room, 

115 La Crosse Street, 

unless otherwise 

noted. The outside door 

will be locked 10 minutes 

after the start of each 

meeting. If you arrive more 

than 10 minutes after the 

The WDVCB is pleased to announce that Vicky Galitz

has been selected for the position of Director of 

Member and External Relations. Long-time Bureau 

members may recall that Vicky was the Bureau’s 

Membership Manager in the early 2000’s. That 

experience combined with her extensive customer 

service and hospitality background makes her a natural and excellent 

choice for this newly created position. 

Vicky’s areas of responsibility will include overseeing membership 

sales and relations, the visitor/guest experience and community 

relations. 

Please join us in congratulating Vicky and welcoming her back!

Performance Report

To view the May/June 2019 WDVCB Performance Report, please click 

here.

MARKETING NEWS

American Pickers are Coming to Wisconsin

American Pickers on the History Channel is excited to be coming back 

to Wisconsin this coming October and are looking for leads throughout 

the state, specifically interesting characters with interesting items and 

lots of them. They have asked us to spread the word in our area. If you 

have any items that may be of interest to Mike and Frank and the 

American Pickers crew, please reach out to them directly at 1-855-OLDRUST (653-7878), or their email, which is 

AmericanPickers@cineflix.com. Please note that Mike and Frank only 

pick private collections so NO stores, malls, flea markets, museums, 

auctions, businesses or anything open to the public.

MEMBER NEWS

2020 Membership Agreement/Contract and

Vacation Guide Solicitations Coming Soon

2020 Membership Agreement/Contract Details

On Wednesday, August 14, current Bureau members will receive a link 

via email to complete the 2020 Membership Agreement/Contract. The 

2020 Membership Agreement/Contract must be completed by 1pm on 

Wednesday, October 2, 2019 for your business to be included in the 

2020 Vacation Guide. This year we are again offering an Early Bird 

Special. Any 2020 (Accommodation, Attraction, Campground, 

Restaurant, Shopping and Visitor Services) Membership 

Agreement/Contract that is submitted by 1pm on Wednesday, 

September 18, 2019 will automatically be entered into a drawing to 

win a FREE HALF-PAGE AD in the 2020 Vacation Guide.* 

Associate Division Membership Agreements/Contracts submitted by 

1pm on Wednesday, September 18, 2019 are eligible for a chance to 

win one set of four complimentary tickets to the 2020 WDVCB Annual 

Meeting.** 

3DJH

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meeting start time, please 

press buzzer for 

admittance.

Meetings Update

Click here to view the 

schedule of upcoming 

Bureau meetings under the 

Meetings & Events Calendar 

section on MembersNet.

Current Bureau 

Literature & Vacation 

Guide Racks

At this time, the following 

Bureau marketing collateral 

is available to member 

businesses:

2019 Wisconsin Dells 

Vacation Guide®* 

Splash on Safety Card (with 

and without lifeguards)

Water Safety Public Service 

Announcement (PSA’s)

Sun Safety Public Service 

Announcement (PSA’s)

If you would like a quantity 

to share with your guests, 

the above collateral may be 

picked up at our 701 

Superior Street entrance 

daily, from 9am-7pm. 

Please call and order 

literature in advance by 

contacting Amanda Rinaldi 

at (608) 254-8088, ext. 304 

or amanda@wisdells.com.

*Need a display rack to hold

the Bureau's Vacation

Guides? We offer 2 

different sizes, which will 

accommodate either 150 or 

250 guides each, 

respectively. For more 

information, please contact 

Katelyn Czuprynko at 

(608) 254-8088, ext. 332 or

katelyn@wisdells.com.

Area Events

Wo-Zha-Wa Days Fall 

Festival

In order for an Associate Division business to be included in the 2020 

WDVCB Membership Directory, the firm deadline is Thursday, October 

31, 2019 at 1pm. If your information is not submitted by 1pm on 

Thursday, October 31, 2019, you will, unfortunately, not be included 

in the 2020 Membership Directory. 

*Please note that in order to qualify for the Early Bird drawing, you

must return all applicable membership contract(s) and be current in 

your financial obligations. Only one winner will be chosen. If you 

purchase a 2/3-page or larger ad, the Bureau will deduct the price of 

the half-page ad from your total ad cost. If you win the half-page ad, 

you may not purchase additional advertising beyond the page limits 

specified in the 2020 Vacation Guide Primer. The Bureau will draw 

the Early Bird winner at 1pm on Thursday, October 3, 2019 and will 

notify the business by phone or email. 

**Please note that in order to qualify for the Associate Division Early 

Bird drawing, you must return all applicable membership contract(s) 

and be current in your financial obligations. Only one winner will be 

chosen. The Bureau will draw the Associate Division Early Bird winner 

on Friday, November 1, 2019 and will notify the business by phone or 

email.

For membership questions, please contact Alexandra Harjung at (608) 

844-8096 or alexandra@wisdells.com.

2020 Vacation Guide Solicitation Details

Research has shown that visitors who receive the Bureau’s official 

Vacation Guide spend more dollars in-area and they share the guide 

with an average of 2.8 additional people. 

The WDVCB’s Vacation Guide is one of the best ways to reach the over 

4 million visitors who spend over $1 billion in our area. Here are just a 

few reasons why you should participate in the 2020 Vacation Guide: 

x FREE Grid Listing (for 2020 members)

x Affordable Rates - up to 60% less expensive than other area

comparable guides 

x Quality Distribution of approx. 200,000 guides in-area, State

Welcome Centers, out-of-state in the key Chicago market, 

and direct mail 

x Online Version available to the millions of visitors to

wisdells.com and our social media channels 

x Year-round shelf life with advertorial covering all four seasons

in Wisconsin Dells 

x No payments due until February 2020

Take advantage of this great tool and promote your business to area 

visitors in The Official Wisconsin Dells Vacation Guide. 

On Wednesday, September 4, 2019 current Bureau members will 

receive a link via email to complete the 2020 Vacation Guide Contract. 

The 2020 Vacation Guide Contract must be completed and returned by 

1pm on Wednesday, October 2, 2019 to receive your FREE grid listing, 

and/or to be able to purchase an enhanced grid listing or display 

advertising. Please be aware that the Bureau enforces FIRM 

DEADLINES. If your information is not submitted by 1pm on 

Wednesday, October 2, 2019, you will, unfortunately, not be included 

in the 2020 Vacation Guide. 

For 2020 Vacation Guide questions, please contact Katelyn Czuprynko 

at (608) 254-8088, ext. 332 or katelyn@wisdells.com.

3DJH

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Downtown Wisconsin Dells

September 13-15, 2019 

(Fri-Sun)

Click here to view the 

Wisconsin Dells Area 

Calendar of Events.

Click here to view the 

WDVCB Festivals & Events.

Click here to view 

upcoming events at 

JustAgame Fieldhouse.

Click here to view 

upcoming events at Poppy 

Waterman Ice Arena.

Click here to view 

upcoming events at 

Woodside Sports Complex.

Mark Your Calendar

The following marketing 

opportunities and programs 

are ongoing and members 

can sign up for them at any 

time. Click here to view 

these and all solicitations/ 

programs.

* Calendar of Events

 Listing

* Classic Wisconsin Dells

* Member Co-op

 Photography Program

* Packages & Deals

* wisdells.com

Membership Update

A warm welcome to our new 2019 WDVCB members: 

x Balanced Rock Winery (Shopping) – Full-service boutique

winery, specializing in the production of wines using cold 

climate grape varietals. Wine tastings are available onsite. Located in Baraboo. 

x Touch Fusion Massage (Visitor Services) – Offers therapeutic

massage along with acupressure, trigger point therapy and 

cupping. The owner also specializes in myofascial release and 

craniosacral therapy. Located in downtown Wisconsin Dells. 

Wegner CPAs and Filter CPA Office Merge

Wegner CPAs has announced that as of July 1, 2019 they have merged 

with the Filter CPA Office. It will be business as usual and clients can 

be reassured, they will continue to work with the same people for the 

same services out of the Reedsburg office – now under the name of 

Wegner CPAs. 

For more information, visit wegnercpas.com or call (888) 204-7665.

SALES NEWS

Upcoming Tradeshows & Events

x ASAE Annual Meeting & Exposition (Columbus, OH) - August

10-13, 2019

x Connect Marketplace (Louisville, KY) - August 26-28, 2019

x IMEX America (Las Vegas, NV) - September 10-12, 2019

x Small Market Meetings (Green Bay, WI) - September 24-26,

2019

FESTIVALS & EVENTS

Fall Wine Walk - October 5, 2019

Wisconsin Dells Festivals, Inc. will be hosting the second annual Fall 

Wine Walk in downtown Wisconsin Dells. 

The event features over twenty (20) participating locations which will 

offer both a red and white wine, alongside delicious food 

samplings. Each attendee will receive a commemorative wine glass at 

check-in. A limited number of tickets go on sale August 1st on 

wisdells.com. 

For more information on the Fall Wine Walk, please click here or 

contact Jenifer Dobbs at (608) 254-9879.

Wisconsin Dells Visitor & Convention Bureau 

701 Superior Street 

Wisconsin Dells, Wisconsin 53965 

3DJH

FILED DATE: 5/11/2020 10:29 PM 2020L005182

ASAE Annual Meeting & Exposition (Columbus, OH) - August

10-13, 2019

x Connect Marketplace (Louisville, KY) - August 26-28, 2019

x IMEX America (Las Vegas, NV) - September 10-12, 2019

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 146 of 156 PageID #:151
SEPTEMBER 2018

AT A GLANCE

WDVCB NEWS

MARKETING NEWS

MEMBER NEWS

SALES NEWS

FESTIVALS & EVENTS

To change or add email

addresses, contact

alexandra@wisdells.com.

Upcoming Meetings

September 5, 2018

Associate/Visitor Services

Divisions

9-9:15am

September 5, 2018

Restaurant Division

9:30-10am

WDVCB NEWS

Board of Directors Nominations

Divisions with seats expiring in 2018 will be meeting in September to

nominate candidates for the Board of Directors.

The following seats will be expiring:

Accommodation Division

Dana Krueger, 70 units or less

Patti Fichter, 71-299 units

John Koscielniak, 71-299 units

John Chastan, 300+ units

Associate/Visitor Services Divisions

Jon Bernander

Attraction Division

Tom Diehl, Director-at-Large

Pete Tollaksen, Director-at-Large

Restaurant Division

Mark Schmitz

Election ballots will be mailed to all members in good standing (those

members current in their financial obligations and have signed a 2019

3DJH

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September 6, 2018

Shopping Division

9:30-10am

September 6, 2018

Campground Division

2-2:45pm

September 12, 2018

Accommodation Division

9-9:45am

September 12, 2018

M&C Committee

10:30-11:30am

September 12, 2018

Sports Committee

11:30am-12:15pm

September 20, 2018

Marketing Committee

8-10am

September 25, 2018

Festivals Board of Directors

2-2:45pm

September 25, 2018

Board of Directors

3-4pm

October 10, 2018

M&C Committee

10:30-11:30am

October 23, 2018

Marketing Committee

9-10:30am

All meetings are held in

the WDVCB Board Room,

115 La Crosse Street,

unless otherwise noted. The

outside door will be locked

10 minutes after the start of

each meeting. If you arrive

more than 10 minutes after

the meeting start time,

please pick up the phone for

admittance.

Meeting Update

Click here to view the

schedule of upcoming Bureau

meetings under the Meetings

& Events Calendar section on

MembersNet.

Current Bureau

Literature & Vacation

Guide Racks

At this time, the following

Bureau marketing collateral

membership contract) on the first Monday of October (October 1,

2018) with the deadline being the third Monday of the month (October

15, 2018). 

Please direct questions to Wendy Fischer, Executive Assistant, at (608)

254-9954 or wendy@wisdells.com.

Visitor Information Center

Beginning Tuesday, September 4th, the downtown Visitor Information

Center (701 Superior Street, Wisconsin Dells) will be open seven days a

week from 9am-5pm, with extended hours for the Dells Craft Beer

Walk and the Fall Wine Walk.

The Lake Delton Visitor Information Center (31 Meadowview Drive,

Lake Delton) will be open through September 4th from 10am-5pm and

then will close permanently on September 5th.

For questions, please call (608) 254-8088, ext. 321 or

info@wisdells.com.

MARKETING NEWS

2019 Vacation Guide

Research has shown that visitors who receive the Bureau’s official

Vacation Guide spend more dollars in-area and they share the

guide with an average of 2.8 additional people.

The WDVCB’s Vacation Guide is one of the best ways to reach the over

4 million visitors who spend over $1 billion in our area. Here are just a

few reasons why you should participate in the 2019 Vacation Guide:

FREE Grid Listing (for 2019 members)

Affordable Rates - up to 60% less expensive than other area

comparable guides

Quality Distribution of approx. 250,000 guides in-area, State

Welcome Centers, out-of-state in the key Chicago market, and

direct mail

Online Version available to the millions of visitors to

wisdells.com and our social media channels

Year-round shelf life with advertorial covering all four seasons

in Wisconsin Dells

No payments due until February 2019

Take advantage of this great tool and promote your business to area

visitors in The Official Wisconsin Dells Vacation Guide.

On Wednesday, September 5, current Bureau members will receive a

link via email to complete the 2019 Vacation Guide Contract. The 2019

Vacation Guide Contract must be completed and returned by 1pm on

Wednesday, October 3, 2018 to receive your FREE grid listing, and/or

to be able to purchase an enhanced grid listing or display advertising.

Please be aware that the Bureau enforces FIRM DEADLINES. If your

information is not submitted by 1pm on Wednesday, October 3, 2018,

you will, unfortunately, not be included in the 2019 Vacation Guide.

For 2019 Vacation Guide questions, please contact Katelyn Czuprynko

at (608) 254-8088, ext. 332 or katelyn@wisdells.com.

3DJH

FILED DATE: 5/11/2020 10:29 PM 2020L005182

Case: 1:20-cv-03385 Document #: 1-2 Filed: 06/09/20 Page 148 of 156 PageID #:153
is available to member

businesses:

2018 Wisconsin Dells

Vacation Guide®* 

Splash on Safety Card (with

and without lifeguards)

Water Safety Public Service

Announcement (PSA’s)

Sun Safety Public Service

Announcement (PSA’s)

If you would like a quantity

to share with your guests,

the above collateral may be

picked up at our 701 Superior

Street entrance, 9am-5pm,

Monday - Friday. Please call

and order literature in

advance by contacting

Amanda Rinaldi at (608) 254-

8088, ext. 304 or

amanda@wisdells.com.

*Need a display rack to hold

the Bureau's Vacation

Guides? We offer 2 different

sizes, which will

accommodate either 150 or

250 guides each,

respectively. For more

information, please contact

Katelyn Czuprynko at

(608) 254-8088, ext. 332 or

katelyn@wisdells.com.

Area Events

Wo-Zha-Wa Days Fall

Festival

Downtown Wisconsin Dells

September 14-16, 2018

(Fri-Sun)

Kilbourn City Live Music &

Arts Festival

Downtown Wisconsin Dells

September 28-29, 2018

(Fri-Sat)

Dells On Tap Weekend

Downtown Wisconsin Dells

October 12-13, 2018 (Fri-Sat)

*Dells Craft Beer Walk

October 12 (Friday)

5-9pm

*Dells On Tap 5K-Race to

the Taps

October 13 (Saturday)

9am

MEMBER NEWS

2019 Membership Agreement Reminder

In mid-August, current Bureau members received a link via email to

complete the 2019 Membership Agreement/Contract. The 2019

Membership Agreement/Contract must be completed by 1pm on

Wednesday, October 3, 2018 for your business to be included

in the 2019 Vacation Guide.

Again, this year we are offering an Early Bird Special. Any 2019

(Accommodation, Attraction, Camping, Restaurant, Shopping and

Visitor Services) Membership Agreement/Contract that is submitted by

1pm on Wednesday, September 19, 2018 will automatically be entered

into a drawing to win a FREE HALF-PAGE AD in the 2019 Vacation

Guide.* Associate Division Membership Agreements/Contracts

submitted by 1pm on Wednesday, September 19, 2018 are eligible for a

chance to win one set of four complimentary tickets to the 2019

WDVCB Annual Dinner.**

In order for an Associate Division business to be included in the 2019

WDVCB Membership Directory, the final deadline is Thursday,

November 1, 2018 at 1pm. If your information is not submitted by 1pm

on Thursday, November 1, 2018, you will, unfortunately, not be

included in the 2019 Membership Directory.

*Please note that in order to qualify for the Early Bird drawing, you

must return all applicable membership contract(s) and be current in

your financial obligations. Only one winner will be chosen. If you

purchase a 2/3-page or larger ad, the Bureau will deduct the price of

the half-page ad from your total ad cost. If you win the half-page ad,

you may not purchase additional advertising beyond the page limits

specified in the 2019 Vacation Guide Primer. The Bureau will draw the

Early Bird winner at 1pm on Thursday, October 4, 2018 and will notify

the business by phone or email.

**Please note that in order to qualify for the Associate Division Early

Bird drawing, you must return all applicable membership contract(s)

and be current in your financial obligations. Only one winner will be

chosen. The Bureau will draw the Associate Division Early Bird winner

on Friday, November 2, 2018 and will notify the business by phone or

email.

For membership questions, please contact Alexandra Harjung at

(608) 844-8096 or alexandra@wisdells.com.

October Member Mixer

Mark your calendar for our next Member Mixer.

Date: Wednesday, October 3, 2018

Location: JustAgame Fieldhouse

Time: 5-7pm

Email invitations with more details will be sent to all members in a

few weeks. We look forward to seeing you there.

3DJH

FILED DATE: 5/11/2020 10:29 PM 2020L005182

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*Dells On Tap

October 13 (Saturday)

Noon-5pm (VIP)

1-5pm (Gen. Admission)

Fall Wine Walk

Downtown Wisconsin Dells

October 20, 2018 (Saturday)

Click here to view the

Wisconsin Dells Area

Calendar of Events.

Click here to view the

WDVCB Festivals & Events.

Click here to view

upcoming events at

JustAgame Fieldhouse.

Click here to view

upcoming events at Poppy

Waterman Ice Arena.

Click here to view

upcoming events at

Woodside Sports Complex.

Mark Your Calendar

Solicitation Deadlines

September 19, 2018

@ 1pm (Wednesday)

- 2019 Membership

Investment/Contract

Early Bird Special

- 2019 Associate Division

Membership Agreement/

Contract Early Bird Special

October 3, 2018 @ 1pm

(Wednesday)

- 2019 Membership

Investment/Contract for

inclusion in 2019 Vacation

Guide

- 2019 Vacation Guide

Contract

October 31, 2018

(Wednesday)

- 2019 Employee

Entertainment Card

November 1, 2018 @ 1pm

(Thursday)

- 2019 Associate Division

Membership Agreement/

Contract for inclusion in

2019 Membership Directory

The following marketing

Fall Member Education Day - Save the Date!

Date: Thursday, November 8, 2018

Time: 9am – 1pm

Location Great Wolf Lodge

Don’t miss the opportunity to hear the “Social Media Expert” and the

winner of the InBusiness Magazine Executive Choice Award – Spencer X

Smith.

Learn how to become a Social Media Rockstar and identify at least nine

different ways to use video to grow your business.

Watch for more information regarding the event and online

registration in October.

Members in the News

Rick Wilcox Named Best Wisconsin Magic Show

The Rick Wilcox Magic Theater was recently named the best magic

show in Wisconsin by Carnival of Illusion.

Please join us in congratulating Rick and Suzan Wilcox.

Membership Update

A warm welcome to our newest 2018 member:

Booby Trap Escape Rooms (Attraction) - Four escape rooms with

more to come. Located next to Knuckleheads. Booby Trap

Escape Rooms offers a fun, interactive and critical thinking

adventure for you. your friends and the whole family.

SALES NEWS

August Tradeshows, Conferences & Events Recap

American Society of Association Executives (ASAE) held their annual

meeting and Expo in Chicago, IL August 19-20, 2018. The WDVCB

coordinated a booth with the Wisconsin Department of Tourism,

offering a “Wisconsin Experience” – an opportunity to try out the sport

of curling and meet US Gold Medal Olympian, Matt Hamilton. Over 350

association executives participated in our interactive booth. 

Attendees left with a Meet In Wisconsin branded and signed curling

stone, a photo of them with Matt Hamilton and motivated to bring

their next event to Wisconsin!

Connect Marketplace was held August 23-25, 2018 in Salt Lake City, UT.

The WDVCB held 31 one-on-one appointments in the association

market and 30 one-on-one appointments in the specialty market. In

addition to the appointments, the WDVCB participated in education

and networking events. The Wisconsin Department of Tourism served

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American Society of Association Executives (ASAE) held their annual

meeting and Expo in Chicago, IL August 19-20, 2018. The WDVCB

coordinated a booth with the Wisconsin Department of Tourism,

offering a “Wisconsin Experience” – an opportunity to try out the sport

of curling and meet US Gold Medal Olympian, Matt Hamilton. Over 350

association executives participated in our interactive booth.

Attendees left with a Meet In Wisconsin branded and signed curling

stone, a photo of them with Matt Hamilton and motivated to bring

their next event to Wisconsin!

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opportunities and programs

are ongoing and members

can sign up for them at any

time. Click here to view

these and all solicitations/

programs.

* Calendar of Events Listing

* Employment Opportunity

Guide

* Member Co-op

Photography Program

* Packages & Deals Web

Site Incentive

as a Title Level sponsor of Connect Marketplace, sponsoring a general

session. The WDVCB staff joined representatives from across the state

to welcome attendees to the session, this was followed by a

presentation on behalf of the state promoting Wisconsin and

introducing keynote speaker, Robin Roberts.

Wisconsin Dells hosted a familiarization trip for motorcoach tour

operators August 27-29, 2018. This provided an opportunity for

qualified tour operators to experience Wisconsin Dells, inspiring them

to schedule future tours in Wisconsin Dells. 

For more information on tradeshows and events, please contact Kyra

Popp at (608) 253-5604 or kyra@wisdells.com.

Upcoming Tradeshows & Events

HelmsBriscoe North Central Team Associate – Familiarization -

September 12-14, 2018

Meeting Professionals Int'l - WI Chapter Awards Gala

(Milwaukee, WI) - September 20, 2018

Small Market Meetings Conference (Ontario, CA) - September

23-25, 2018

IMEX America (Las Vegas, NV) - October 16-18, 2018

Meetings Professionals Int'l - WI Chapter (Lake Geneva, WI) -

October 25, 2018

WI Society of Association Executives Annual Summit (Madison,

WI) - October 29-30, 2018

FESTIVALS & EVENTS

Kilbourn City Live Music & Arts Festival

September 28 & 29, 2018

The third annual Kilbourn City Live Music & Arts Festival is set to take

over downtown Wisconsin Dells on September 28 and 29, 2018. This

outdoor “block party” styled music event will feature up-and-coming

artists as well as chart toppers in an open-air setting. The event

grounds are located at the corner of Broadway and La Crosse Street.

This event is brought to you in part by Wisconsin Dells Festivals, Inc.,

Ho-Chunk Gaming, Wisconsin Dells, and the Wisconsin Department of

Tourism.

Tickets are on sale now for $40 and will increase to $50 at 12am on

September 28, 2018. Tickets are available for purchase at

wisdells.com. For more information please contact Jenifer Dobbs at

(608) 254-9879 or email jenifer@wisdellsfestivals.com.

Dells On Tap Weekend

October 12 & 13, 2018

Friday, October 12, 2018 - Dells Craft Beer Walk

Event participants will get a taste of what craft brewing is all about

with a vast selection of artisan brews at participating bars from 5-9pm

throughout downtown Wisconsin Dells. Glass pick-up at WDVCB

Information Center, 701 Superior Street, from 9am-7pm.

Saturday, October 13, 2018 - Dells On Tap 5K Run/Walk

Race to the taps! Beer themed 5k event starting at 9am, located

downtown Wisconsin Dells on La Crosse Street.

Saturday, October 13, 2018 - 20th Annual Dells On Tap

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Small Market Meetings Conference (Ontario, CA) - September

23-25, 2018

IMEX America (Las Vegas, NV) - October 16-18, 2018

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Dells On Tap, also located on La Crosse Street downtown Wisconsin

Dells, features a variety of craft brewers and over 180 unique beers to

sample. Five hundred VIP admissions will receive exclusive access to

the Dells On Tap brewers and tastings from noon until 1 pm. General

admission hours are 1-5pm.

For more information on Dells On Tap weekend please click here or

contact Jenifer Dobbs at (608) 254-9879 or

jenifer@wisdellsfestivals.com.

First Annual Festivals, Inc. Fall Wine Walk

October 20, 2018

Wisconsin Dells Festivals, Inc. will be hosting their very first Fall Wine

Walk in downtown Wisconsin Dells. 

The event features nearly twenty (20) participating locations which

will feature both a red and a white wine, alongside delicious food

samplings. Each attendee will receive a commemorative wine glass at

check-in. A limited number of tickets go on sale September 1st on

wisdells.com.

For more information on the Fall Wine Walk please click here or

contact Jenifer Dobbs at (608) 254-9879 or

jenifer@wisdellsfestivals.com.

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Economic Impact | Wisconsin Dells | Visitor & Convention Bureau

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What's New

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Waterpark Capital Credentials

Economic Impact

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Contact PR Staff

The tourism destination of Wisconsin Dells is primarily comprised of the City of Wisconsin Dells and the

Village of Lake Delton. Its roots as a tourism community date back more than 150 years when the first

visitors came for scenic tours of the Wisconsin River with towering sandstone cliffs hugging its shores.

Today, Wisconsin Dells is widely recognized as “The Waterpark Capital of the World!®”

Along with its stellar family vacation base, Wisconsin Dells successfully hosts meetings, conventions and

WISCONSIN DELLS ECONOMIC IMPACT

SUMMARY 2017

(;+,%,7+

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sports. The community is in early discussions on a major downtown redevelopment project designed to bring

more entertainment, dining, arts, activities and cityscape improvements to the historic river district.

VISITOR SPENDING

The exact tally of $1,202,674,037 represents an increase of 3.3% over a year ago. When you factor in

indirect impacts, that overall total climbs to over $1.64 billion, a jump of just over 4.0% from last year.

Expenditures by Category:

Lodging $426,441,186

Transportation $87,794,932

Retail $219,395,109

Recreation $153,739,106

Food & Beverage $315,303,705

SEASONAL BREAKOUT

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Winter posted the largest gain, with an increase of 8.5%. Summer spending also increased, up nearly 5%.

Summer accounts for 44% of all visitor spending in Wisconsin Dells, followed by spring, winter, and fall.

Expenditures by Season: 

Winter: $212,187,493

Spring: $257,657,197

Summer: $527,133,875

Fall: $205,695,471

JOBS

Total jobs supported, factoring in direct and indirect impacts, came in at 16,199.

TAX REVENUE

The Wisconsin Dells area is comprised of a little less than 20 square miles with just over 5,500 permanent

residents and hosts over 4 million visitors annually. The overall Wisconsin Dells tourism economy

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Wisconsin Dells > Media > Facts & Figures > Economic Impact

contributed $46.7 million in state taxes and $56.5 million in local taxes.

THE POWER OF TRAVEL

For every $1 spent on advertising campaigns in 2018, there was a return on investment of $81.

E-NEWSLETTER

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FILED DATE: 5/11/2020 10:29 PM 2020L005182THE POWER OF TRAVEL

For every $1 spent on advertising campaigns in 2018, there was a return on investment of $81.

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