U.S. SECURITIES AND EXCHANGE COMMISSION Washington, D. C. 20549  FORM 10-Q (Mark One)  [x] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 for the period ended June 30, 2010  [ ] TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE Act of 1934 for the transition period from ___ to ___.  Commission file number: 000-23319  AVANI INTERNATIONAL GROUP INC. (Name of Small Business Issuer in its charter)  Nevada                                         88-0367866 (State of                                      (I.R.S. Employer Incorporation)                                 I.D. Number)  108-2419 Bellevue Ave. West Vancouver, B.C. V7V 4T4 Canada (Address of principal executive offices)              (Zip Code)  Issuer's telephone number (604)-913 2386  Securities registered under Section 12 (b) of the Act:  Title of each class         Name of exchange on which to be registered            each class is to be registered  None                              None  Securities registered under Section 12(g) of the Act:  Common Stock (Title of Class)  Check whether issuer (1) filed all reports to be filed by Section 13 or  15(d) of the Exchange Act during the past 12 months (or such shorter  period that the registrant was required to file such reports), and (2)  has been subject to such filing requirements for the past 90 days. (1). [X] Yes  [  ] No (2). [X] Yes [  ] No  Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). [  ] Yes [X] No  Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. [X] Smaller Reporting Company  Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). [X] Yes [  ] No  The number of shares issued and outstanding of issuer's common stock, $0.001 par value, as of August 16, 2010 was 17,582,571.     1  PART I - FINANCIAL INFORMATION  Item 1. Financial Statements. Page No. -Consolidated Balance Sheets as of June 30, 2010 (unaudited) and December 31, 2009 (audited). 3 -Consolidated Statements of Operations and Comprehensive Loss for the Three Months  and Six Months Ended June 30 2010 and June 30, 2009 (unaudited). 4 -Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2010 and June 30, 2009 (unaudited). 5 -Notes to the Consolidated Financial Statements. 6 Item 2. Management's Discussion and Analysis. 11 Item 4. Controls and Procedures 15 Item 4(A)T Controls and Procedures. 15  PART II - OTHER INFORMATION Item 6. Exhibits. 15 Signatures 16                                  2


AVANI INTERNATIONAL GROUP INC. Consolidated Balance Sheets (Expressed in U.S. dollars)   June 30December 31,20102009$$(unaudited)ASSETSCurrent assetsCash and cash equivalents332,752401,300Accounts receivable23,47713,386Prepaid expenses9,8763,201Total current assets366,105417,887Property and equipment (Note 4)55,30963,727Total assets421,414481,614LIABILITIES AND STOCKHOLDERS DEFICITCurrent liabilitiesAccounts payable62,93071,422Accrued liabilities2,044Accrued interest payable85,24281,536Loan payable (Note 5)95,42095,550Due to related party (Note 6)507,161508,723Unearned revenue and deposits9,3739,386Total liabilities760,126768,661Nature of operations and continuance of business (Note 1)Stockholders deficitPreferred stock, 1,000,000 shares authorized, $0.0001 par value,1,000,000 issued and outstanding100100Common stock, 800,000,000 shares authorized, $0.0001 par value17,582,571 shares issued and outstanding17,58317,583Additional paid-in capital8,115,9928,115,992Accumulated deficit(8,472,387)(8,420,722)Total stockholders deficit(338,712)(287,047)Total liabilities and stockholders deficit421,414481,614    (The accompanying notes are an integral part of these consolidated financial statements)  F-1  AVANI INTERNATIONAL GROUP INC. Consolidated Statements of Operations and Comprehensive Income (Loss) (Expressed in U.S. dollars) (unaudited)   Three months
ended
June 30,
2010Three months
ended
June 30,
2009Six months
ended
June 30,
2010Six months
ended
June 30,
2009$$$$RevenueExpensesDepreciation4,046(878)8,4182,000Foreign exchange loss (gain)(11,368)(2,551)General and administrative (Note 6)33,37542,42451,001128,357Total expenses26,05341,54656,868130,357Loss before other income (expense)(26,053)(41,546)(56,868)(130,357)Other income (expense)Interest income4,0004,242Interest expense(1,946)(3,869)Royalty and rental income6,5805,1539,0725,524Management fees reversed44,70562,705Loans and unearned revenue deposit written off163,185163,185Total other income (expense)4,634217,0435,203235,656Net income (loss) for the period(21,419)175,497(51,665)105,299Foreign currency translation adjustments(16,294)(8,520)Comprehensive income (loss) for the period(21,419)159,203(51,665)96,779Net earnings (loss) per share, basic and diluted0.01Weighted average shares outstanding17,582,57117,582,57117,582,57117,582,571   (The accompanying notes are an integral part of these consolidated financial statements)  F-2  AVANI INTERNATIONAL GROUP INC. Consolidated Statements of Cash Flows (Expressed in U.S. dollars) (unaudited)   Six months
ended
June 30,
2010Six months
ended
June 30,
2009$$Operating ActivitiesNet loss for the period(51,665)105,299Adjustments to reconcile net loss to net cash used in operating activities:Depreciation8,4182,000Foreign exchange loss(130)Changes in operating assets and liabilities:Accounts receivable(10,091)(768)Prepaid expenses(6,675)(82)Accounts payable(8,492)(347,228)Accrued liabilities(2,044)(36,240)Accrued interest payable3,706Due to related party(1,562)Unearned revenue and deposits(13)(8,065)Net cash used in operating activities(68,548)(285,084)Financing ActivitiesRepayment of loans payable(145,594)Net cash used in financing activities(145,594)Effect of exchange rate changes on cash and cash equivalents(8,521)Decrease in cash and cash equivalents(68,548)(439,199)Cash and cash equivalents, beginning of period401,300948,473Cash and cash equivalents, end of period332,752509,274Supplemental disclosures:Interest paidIncome tax paid  (The accompanying notes are an integral part of these consolidated financial statements)  F-3


AVANI INTERNATIONAL GROUP INC. Notes to the Consolidated Financial Statements March 31, 2010 (Expressed in US dollars) (unaudited)   1. Basis of Presentation  The accompanying consolidated financial statements of Avani International Group Inc. (the Company) should be read in conjunction with the consolidated financial statements and accompanying notes filed with the U.S. Securities and Exchange Commission in the Companys Annual Report on Form 10-K for the fiscal year ended December 31, 2009. In the opinion of management, the accompanying financial statements reflect all adjustments of a recurring nature considered necessary to present fairly the Companys financial position and the results of its operations and its cash flows for the periods shown.  The preparation of financial statements in accordance with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the amounts reported. Actual results could differ materially from those estimates. The results of operations and cash flows for the periods shown are not necessarily indicative of the results to be expected for the full year.  2. Recent Accounting Pronouncements  In October 2009, the Financial Accounting Standards Board (FASB) issued an amendment to the accounting standards related to the accounting for revenue in arrangements with multiple deliverables including how the arrangement consideration is allocated among delivered and undelivered items of the arrangement. Among the amendments, this standard eliminated the use of the residual method for allocating arrangement considerations and requires an entity to allocate the overall consideration to each deliverable based on an estimated selling price of each individual deliverable in the arrangement in the absence of having vendor-specific objective evidence or other third party evidence of fair value of the undelivered items. This standard also provides further guidance on how to determine a separate unit of accounting in a multiple-deliverable revenue arrangement and expands the disclosure requirements about the judgments made in applying the estimated selling price method and how those judgments affect the timing or amount of revenue recognition. This standard will be adopted on January 1, 2011 but is not expected to have a material effect on the Companys consolidated financial statements.  In October 2009, the FASB issued an amendment to the accounting standards related to certain revenue arrangements that include software elements. This standard clarifies the existing accounting guidance such that tangible products that contain both software and non-software components that function together to deliver the products essential functionality, shall be excluded from the scope of the software revenue recognition accounting standards. Accordingly, sales of these products may fall within the scope of other revenue recognition standards or may now be within the scope of this standard and may require an allocation of the arrangement consideration for each element of the arrangement. This standard will be adopted on January 1, 2011 but is not expected to have a material effect on the Companys consolidated financial statements.  In January 2010, the FASB issued an amendment to ASC 820, Fair Value Measurements and Disclosure, to require reporting entities to separately disclose the amounts and business rationale for significant transfers in and out of Level 1 and Level 2 fair value measurements and separately present information regarding purchase, sale, issuance, and settlement of Level 3 fair value measures on a gross basis. The adoption of this standard on April 1, 2010, with the exception of disclosures regarding the purchase, sale, issuance, and settlement of Level 3 fair value measures which are effective for fiscal years beginning after December 15, 2010, did not have a material effect on the Companys consolidated financial statements. The adoption of the remainder of the standard is not expected to have a material effect on the Companys consolidated financial statements  In February 2010, the FASB issued Accounting Standards Update 2010-10 (ASU 2010-10), Consolidation (Topic 810): Amendments for Certain Investment Funds. The amendments in this update are effective as of the beginning of a reporting entitys first annual period that begins after November 15, 2009 and for interim periods within that first reporting period. Early application is not permitted. The Companys adoption of provisions of ASU 2010-10 did not have a material effect on the Companys consolidated financial statements.  In March 2010, the FASB issued Accounting Standards Update 2010-11 (ASU 2010-11), Derivatives and Hedging (Topic 815): Scope Exception Related to Embedded Credit Derivatives. The amendments in this update are effective for each reporting entity at the beginning of its first fiscal quarter beginning after June 15, 2010. Early adoption is permitted at the beginning of each entitys first fiscal quarter beginning after issuance of this update. The Company does not expect the provisions of ASU 2010-11 to have a material effect on the Companys consolidated financial statements.  F-4  AVANI INTERNATIONAL GROUP INC. Notes to the Consolidated Financial Statements June 30, 2010 (Expressed in US dollars) (unaudited)   2. Recent Accounting Pronouncements (continued)  The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its consolidated financial statements.  3. Reclassifications  Certain comparative figures have been reclassified to conform to the current periods presentation.  4. Property and Equipment  CostAccumulated DepreciationNet Book Value June 30,
2010Net Book Value
December 31,
2009$$$$Equipment85,82930,52055,30963,727  5. Loan Payable  The loan payable of $95,420 (Cdn$100,000) (December 31, 2009 - $95,550 (Cdn$100,000)) is unsecured, bears interest at 8% per annum, and is due on demand.  6. Related Party Transactions  a) During the six months ended June 30, 2010, the Company incurred management fees of $nil (2009 - $36,000) and an overseas living allowance of $nil (2009 - $11,900) to the former President of the Company.  b) As at June 30, 2010, the amount of $507,161 (December 31, 2009 - $508,723) owing to the former President of the Company, for management fees and expenses incurred on behalf of the Company, is non-interest bearing, unsecured, and due on demand.    F-5    Item 2. Management's Discussion and Analysis and Plan of Operations.  General.  The Company has no revenues from operations. The Company suspended its water bottling operations in Canada during fiscal 2006. Since the suspension of its operations, the Company has sold its real estate located in Coquitlam, British Columbia, and has transported its proprietary oxygenated water producing equipment to Malaysia for storage. In addition to its existing equipment, during 2008 the Company also recovered from Avani O2 Water Sdn. Bhd equipment that was the subject of its prior joint venture with Avani O2.  Shortly after the suspension of its operations, the Company intended to relocate the manufacture and sale of its oxygen enriched bottled water to Malaysia. It later determined not to resume its manufacturing operations in Malaysia due to the capital requirements necessary to resume and sustain manufacturing operations, and instead, intended to seek and identify a joint venture partner or licensee in the Far East to utilize the Companys proprietary oxygen enriched proprietary equipment. Under this proposed arrangement, the Company expected the licensee or joint venture partner to engage in the actual manufacture and sale of its oxygenated product, subject to the payment of a negotiated royalty to the Company. In doing so, management believed that it would limit its overhead and other expenditures attendant to its operations. However, the Company has been unable to successfully identify a joint venture partner or licensee that will utilized its proprietary bottled water equipment. Consequently, the Company now expects to sell its existing water production equipment and direct most of its ongoing efforts towards identifying a merger or acquisition candidate, unrelated to the bottled water business. The Company can not predict whether it will be successful in it efforts. (See discussion below in Liquidity and Capital Resources section).  Results of Operations June 30, 2010 compared with June 30, 2009.  Three Month Periods Ended June 30, 2010 compared with June 30, 2009.  During the three month periods ended June 30, 2010 and June 30, 2009, respectively, the Company had no revenues due to its lack of operations.  Expenses for the three month period ended June 30, 2010, which includes a foreign exchange gain of $11,379 and general and administrative expenses of $38,575, totaled $26,053 contrasted with $41,546 for the comparable period in 2009. The decrease in general and administrative expenses is mainly due to the Company not incurring management fees to the former President of the Company in the current period compared to the 2009 three month period.  Net other income for the three month period in 2010 was $4,634 compared with net other income of $217,043 for the same period in 2009. The Company receives non material royalty income from time to time under an arrangement that terminated in 2008. The income is due to inventory sold under the agreement. For the current period the Company received $6,580 in such income and for the prior period the amount was $5,153. The Company also earned $4,000 in interest income on its cash deposits in 2009 compared to nil for the 2010 period. During the 2009 period, the Company recorded $44,705 in the reversal of management fees and $163,185 in the write off of loans and security deposits. The write offs relate to a loan amount of      approximately $155,120 in principal and interest and security deposits in the approximate amount of $8,065 all of which were unclaimed. During the 2009 year end audit, it was determined that these amounts were written off in error and they were reversed.  Six Month Periods Ended June 30, 2010 compared with June 30, 2009.  During the three month periods ended June 30, 2010 and June 30, 2009, respectively, the Company had no revenues due to its lack of operations.  Expenses for the six month period ended June 30, 2010, which includes a foreign exchange gain of $2,551 and general and administrative expenses of $51,001, totaled $56,868 contrasted with $130,357 for the comparable period in 2009. The decrease in general and administrative expenses is mainly due to the Company not incurring management fees to the former President of the Company in the current period compared to the six month period in 2009.  Net other income for the six month period in 2010 was $5,203 compared with net other income of $235,656 for the same period in 2009. The Company receives non material royalty income from time to time under an arrangement that terminated in 2008. The income is due to inventory sold under the agreement. For the current period the Company received $9,072 in such income and for the comparable period in 2009 the amount was $5,524. The Company earned $4,242 in interest income on its cash deposits in 2009 compared to nil in the 2010 period. During the 2009 period, the Company recorded $62,705 in the reversal of management fees and $163,185 in the write off of loans and security deposits. The write offs relate to a loan amount of approximately $155,120 in principal and interest and security deposits in the approximate amount of $8,065 all of which were unclaimed. The reversal of management fees relates to a clerical error in the entry of such amounts. During the 2009 year end audit, it was determined that these amounts were written off in error and they were reversed  Liquidity and Capital Resources. As of June 30, 2010, the Company had a working capital deficit of $394,021 compared to a working capital deficit of $350,774 as of December 31, 2009. The decrease in working capital is principally due to the losses which occurred during the current fiscal year.  The Company believes that it will be able to meet its anticipated expenditures for the 2010 period through some combination of; deferment of paying certain accounts payable and cash on hand. The Companys projected capital expenditures for 2010 fiscal year are as follows: $25,000 for marketing expenses and $150,000 for general and administrative expenses. Other than as stated, above the Company does not have any projected capital expenditures.  Beyond fiscal 2010, the Company likely will need to raise additional capital pursuant to the private placement of its debt or equity. The Company also is aggressively exploring other business opportunities for purposes of effecting a business acquisition or combination.  In implementing a structure for a particular business acquisition, the Company may become a party to a merger, consolidation, reorganization, joint venture, franchise or licensing agreement with another corporation or entity.  As of the date of this filing, the Company has no formal plan, proposal, agreement, understanding or arrangement to acquire or merge with any specific business or company. The Company can not predict whether it will be sucessful in raising additional capital, or whether it will be sucessful in effecting any form of business acquisition or combination. The private placement of its capital stock in capital raising transaction, or the      issuance of capital stock in effecting any form of business acquisition or combination may result in significant dilution to existing shareholders (See disclosure relating to Cautionary Statements in the Companys Form 10-K for the year ended December 31, 2009 (2009 Form 10-K). If the Company is unsuccessful in raising required funds, it will have a material adverse impact on the Company and its ability to re-commence operations and its future business in general. Accordingly, the Companys financial statements contain note disclosures describing the circumstances that lead to doubt over the ability of the Company to continue as a going concern. In its report on the consolidated financial statements for the year ended December 31, 2009, the Companys independent registered accountants included an explanatory paragraph regarding the Companys ability to continue as going concern.  Cautionary Statements.  Readers are urged to refer to the section entitled "Cautionary Statements in the Company's 2009 Form 10-K and elsewhere therein for a broader discussion of such risks and uncertainties. These risks include the lack of profitable operations, the need for additional capital to sustain operations, and significant dilution to existing shareholders.  Critical Accounting Policies  Use of Estimates. The preparation of these consolidated financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. The Company regularly evaluates estimates and assumptions related the useful life and recoverability of long lived assets, stock-based compensation, and deferred income tax asset valuations. The Company bases its estimates and assumptions on current facts, historical experience and various other factors that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities and the accrual of costs and expenses that are not readily apparent from other sources. The actual results experienced by the Company may differ materially and adversely from the Companys estimates. To the extent there are material differences between the estimates and the actual results, future results of operations will be affected. Long-lived Assets. In accordance with ASC 360, Impairment or Disposal of Long-Lived Assets, the Company tests long-lived assets or asset groups for recoverability when events or changes in circumstances indicate that their carrying amount may not be recoverable. Circumstances which could trigger a review include, but are not limited to: significant decreases in the market price of the asset; significant adverse changes in the business climate or legal factors; accumulation of costs significantly in excess of the amount originally expected for the acquisition or construction of the asset; current period cash flow or operating losses combined with a history of losses or a forecast of continuing losses associated with the use of the asset; and current expectation that the asset will more likely than not be sold or disposed significantly before the end of its estimated useful life. Recoverability is assessed based on the carrying amount of the asset and its fair value which is generally determined based on the sum of the undiscounted cash flows expected to result from the use and the eventual disposal of the asset, as well as specific appraisal in certain instances. An impairment loss is recognized when the carrying amount is not recoverable and exceeds fair value. Stock-based Compensation. The Company records stock-based compensation in accordance with ASC 718, Compensation  Stock Compensation using the fair value method. All      transactions in which goods or services are the consideration received for the issuance of equity instruments are accounted for based on the fair value of the consideration received or the fair value of the equity instrument issued, whichever is more reliably measurable.  New Accounting Pronouncements. In August 2009, the FASB issued an amendment to the accounting standards related to the measurement of liabilities that are recognized or disclosed at fair value on a recurring basis. This standard clarifies how a company should measure the fair value of liabilities and that restrictions preventing the transfer of a liability should not be considered as a factor in the measurement of liabilities within the scope of this standard. This standard is effective for the Company on October 1, 2009. The adoption of this amendment did not have a material effect on the Companys consolidated financial statements. In October 2009, the FASB issued an amendment to the accounting standards related to the accounting for revenue in arrangements with multiple deliverables including how the arrangement consideration is allocated among delivered and undelivered items of the arrangement. Among the amendments, this standard eliminated the use of the residual method for allocating arrangement considerations and requires an entity to allocate the overall consideration to each deliverable based on an estimated selling price of each individual deliverable in the arrangement in the absence of having vendor-specific objective evidence or other third party evidence of fair value of the undelivered items. This standard also provides further guidance on how to determine a separate unit of accounting in a multiple-deliverable revenue arrangement and expands the disclosure requirements about the judgments made in applying the estimated selling price method and how those judgments affect the timing or amount of revenue recognition. This standard, for which the Company is currently assessing the impact, will become effective on January 1, 2011. In October 2009, the FASB issued an amendment to the accounting standards related to certain revenue arrangements that include software elements. This standard clarifies the existing accounting guidance such that tangible products that contain both software and non-software components that function together to deliver the products essential functionality, shall be excluded from the scope of the software revenue recognition accounting standards. Accordingly, sales of these products may fall within the scope of other revenue recognition standards or may now be within the scope of this standard and may require an allocation of the arrangement consideration for each element of the arrangement. This standard, for which the Company is currently assessing the impact, will become effective on January 1, 2011. In January 2010, the FASB issued an amendment to ASC 505, Equity, where entities that declare dividends to shareholders that may be paid in cash or shares at the election of the shareholders are considered to be a share issuance that is reflected prospectively in EPS, and is not accounted for as a stock dividend.  This standard is effective for interim and annual periods ending on or after December 15, 2009 and is to be applied on a retrospective basis.  The adoption of this standard is not expected to have a significant impact on the Companys consolidated financial statements. In January 2010, the FASB issued an amendment to ASC 820, Fair Value Measurements and Disclosure, to require reporting entities to separately disclose the amounts and business rationale for significant transfers in and out of Level 1 and Level 2 fair value measurements and separately present information regarding purchase, sale, issuance, and settlement of Level 3 fair value measures on a gross basis.  This standard, for which the Company is currently assessing      the impact, is effective for interim and annual reporting periods beginning after December 15, 2009 with the exception of disclosures regarding the purchase, sale, issuance, and settlement of Level 3 fair value measures which are effective for fiscal years beginning after December 15, 2010. The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its consolidated financial statements.      Item 4. Controls and Procedures.  (a) Under the supervision and with the participation of management, including the Companys President and Principal Financial Officer, the Company conducted an evaluation of the effectiveness of the design and operations of its disclosure controls and procedures, as defined in Rules 13a-15(f) and 15d-15(f) under the Securities Exchange Act of 1934, as of June 30, 2010 (Evaluation Date)for this Form 10-Q. Based on this evaluation, the Companys  President and Principal Financial Officer concluded that the Companys disclosure controls and procedures were not effective as of the Evaluation Date as a result of material weaknesses disclosed in our Annual Report on Form 10-K for the year ended December 31, 2009 (2009 Annual Report).  Disclosure controls and procedures are those control and procedures that are designed to ensure that the information required to be included in our Securities and Exchange Commission ("SEC") reports is recorded, processed, summarized and reported within the time periods specified in applicable SEC rules and forms relating to the Companys reporting obligations, and was made known to them by others within the Company, particularly during the period when this report was being prepared.  Notwithstanding the assessment that our internal control over financial reporting was not effective and that there were material weaknesses as identified in our 2009 Annual Report, we believe that our financial statements contained in our Quarterly Report on Form 10-Q for the quarter ended June 30, 2010 fairly present our financial condition, results of operations and cash flows in all material respects.  (b) There were no changes in our internal control over financial reporting identified in connection with the evaluation required by paragraph (d) of Rule 13a-15 or Rule 15d-15 under the Exchange Act that occurred during the period ended June 30, 2010 has materially affected, or is reasonably likely to materially affect, the small business issuer's internal control over financial reporting.  Part II OTHER INFORMATION  Item 6. Exhibits. Exhibit 31  Certification Pursuant To Section 302 Of The Sarbanes-Oxley Act Of 2002. Exhibit 32  Certification Pursuant To Section 906 Of The Sarbanes-Oxley Act Of 2002.        SIGNATURES  Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.  AVANI INTERNATIONAL GROUP, INC.   Date: August 17, 2010  /s/Dennis Robinson  Dennis Robinson  President and Principal  Financial Officer