UNITED STATES DISTRICT COURT 

FOR THE NORTHERN DISTRICT OF ILLINOIS 

EASTERN DIVISION 

VERA BRADLEY DESIGNS, INC., ) 

 ) Case No. 20-cv-2550 

 Plaintiff, ) 

 ) 

 v. ) Judge Sharon Johnson Coleman 

 ) 

AIXIN LI, et al., ) 

 ) 

 Defendant. ) 

MEMORANDUM OPINION AND ORDER 

 Plaintiff Vera Bradley Design, Inc. (“Vera Bradley”) brought this lawsuit against individual 

defendants Aixin Li, Brian Benson, Danny Lu, Kevin Lu, Xia Lu (aka Xia Liu), Weina Niu, and 

Yanzin Yang for trademark counterfeiting, trademark infringement, unfair competition, false design 

of origin, and copy infringement, along with state law claims, based on defendants’ unlawful sale of 

counterfeit Vera Bradley® goods. Before the Court is defendants’ motion to dismiss brought 

pursuant to Federal Rule of Civil Procedure 12(b)(6). For the following reasons, the Court denies 

defendants’ motion. 

Background 

In its complaint, Vera Bradley explains that it is a premier designer and manufacturer of 

unique, high quality bags, luggage, and accessories that are recognizable to consumers because of 

their creative patterns and designs. According to Vera Bradley, it has taken numerous steps to 

protect its Vera Bradley® trademarks, including registering or seeking to register its marks with the 

United States Patent and Trademark Office (“USPTO”). Specifically, Vera Bradley owns 25 federal 

trademark registrations and has seven pending applications in the USPTO for variations of the Vera 

Bradley® trademark. In addition, Vera Bradley protects its creative patterns and designs by 

registering them with the United States Copyright Office and currently owns more than 1,000 

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copyright registrations for its patterns and designs. Due to its unique business plan, Vera Bradley 

exercises tight control over the sale of its goods online. 

 In 2010, Vera Bradley became aware that defendant Xia Lu was selling counterfeit Vera 

Bradley® products at her retail store, Mint Boutique, in Arlington Heights, Illinois. Vera Bradley 

then sent Mint Boutique a cease and desist letter demanding the store stop the sale of counterfeit 

Vera Bradley® goods. Shortly thereafter, Mint Boutique moved its store location to the residential 

home of defendants Xia Lu and Brian Benson in Hoffman Estates, Illinois. Mint Boutique later 

shut down, after which Vera Bradley thought defendants Xia Lu and Brian Benson’s sale of 

counterfeit goods had stopped. 

 Later, however, Vera Bradley discovered that defendants Xia Lu, Brian Benson, Aixin Li, 

Kevin Lu, and Danny Lu were selling counterfeit Vera Bradley® goods online via eBay, Facebook, 

Mercari, and Poshmark. Vera Bradley uncovered these sales of counterfeit Vera Bradley® goods by 

identifying defendants’ user names with various online market places, as well as defendants’ thirdparty online retail seller accounts. As to defendants Weina Nu and Yanzin Yang, Vera Bradley 

alleges that they owned various eBay seller accounts that had counterfeit Vera Bradley listings. Via 

eBay’s Verified Rights Owner Program (VeRO), Vera Bradley alleges that it has taken down 

hundreds of counterfeit listings under the seller accounts linked to defendants Xia Lu, Brian Benson, 

Aixin Li, Kevin Lu, Danny Lu, Weina Nu, and Yanzin Yang. 

 Vera Bradley further asserts that in 2015 Aixin Li imported hundreds of counterfeit Vera 

Bradley® goods from China that the U.S. Customs and Border Patrol seized. These counterfeit 

products were being shipped to the home of Aixin Li and Kevin Lu in Hoffman Estates. Similarly, 

in 2018, Xia Lu imported counterfeit Vera Bradley® goods imported from China that U.S. Customs 

and Border Patrol seized. 

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 Based on these allegations, Vera Bradley brings six claims against all of the defendants: (1) 

trademark counterfeiting; (2) trademark infringement; (3) copyright infringement; (4) false 

designation or origin and unfair competition; (5) deceptive business practices under Illinois law; and 

(6) common law unfair competition. 

Legal Standard 

A motion to dismiss pursuant to Rule 12(b)(6) for failure to state a claim tests the sufficiency 

of the complaint, not its merits. Skinner v. Switzer, 562 U.S. 521, 529, 131 S.Ct. 1289, 179 L.Ed.2d 

233 (2011). When considering dismissal of a complaint, the Court accepts all well-pleaded factual 

allegations as true and draws all reasonable inferences in favor of the plaintiff. Erickson v. Pardus, 551 

U.S. 89, 94, 127 S.Ct. 2197, 167 L.Ed.2d 1081 (2007) (per curiam). To survive a motion to dismiss, 

plaintiff must “state a claim for relief that is plausible on its face.” Bell Atlantic Corp. v. Twombly, 550 

U.S. 544, 570, 127 S.Ct. 1955, 167 L.Ed.2d 929 (2007). A complaint is facially plausible when the 

plaintiff alleges “factual content that allows the court to draw the reasonable inference that the 

defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S.Ct. 1937, 

173 L.Ed.2d 868 (2009). 

Discussion 

 In their motion to dismiss, defendants argue that Vera Bradly blurs defendants’ identities 

making it impossible for them to know which allegations apply to them. In making this argument, 

defendants ignore the factual background of the complaint, which contains over fifty paragraphs of 

detailed allegations explaining how each defendant played a part in selling counterfeit Vera Bradley® 

goods imported from China. As discussed, U.S Customs seized counterfeit Vera Bradley® goods 

ordered and/or shipped to Aixin Li, Kevin Lu, and Xia Lu from China. Vera Bradley also 

discovered defendants Xia Lu, Brian Benson, Aixin Li, Kevin Lu, and Danny Lu were selling 

counterfeit Vera Bradley® goods online via eBay, Facebook, Mercari, and Poshmark and that 

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defendants Weina Nu and Yanzin Yang owned various eBay seller accounts that posted counterfeit 

Vera Bradley listings. Through eBay’s Verified Rights Owner Program (VeRO), Vera Bradley has 

taken down hundreds of counterfeit Vera Bradley listings under the seller accounts linked to 

defendants Xia Lu, Brian Benson, Aixin Li, Kevin Lu, Weina Nu, and Yanzin Yang. And, at the 

beginning of the complaint’s factual background, Vera Bradley discusses Xia Lu’s sale of counterfeit 

Vera Bradley® products at her retail store, Mint Boutique, in Arlington Heights and later Xia Lu’s 

and Brian Benson’s sale of counterfeit Vera Bradley® goods at their home in Hoffman Estates. 

Under the circumstances, defendants’ argument that the complaint did not distinguish between the 

seven defendants is without merit. The Court denies this aspect of defendants’ motion. 

 Next, defendants argue that the Court should dismiss Vera Bradley’s complaint because it 

fails to sufficiently identify the rights that were allegedly infringed. More specifically, defendants 

argue that the complaint fails to allege what counterfeit product actually infringes an identified 

copyright or trademark. It appears that defendants take issue with the fact that Vera Bradley did not 

link up the exact copyright or trademark registration to the exact counterfeit goods to defendants’ 

satisfaction. 

 To give context, in the 28-page complaint, Vera Bradley lists and describes in detail the 

registrations that are most relevant to the present lawsuit. Attached to the complaint are trademark 

registration certificates and copyright registrations of Vera Bradley’s unique patterns and designs, 

including the designs themselves, that are at issue in this lawsuit. Vera Bradley also details the exact 

counterfeit products it purchased from defendants’ seller accounts on eBay linking the seller 

accounts to the individual defendants. 

 Under the federal pleading standards, and viewing the detailed allegations and all reasonable 

inferences in Vera Bradley’s favor, it has adequately alleged its claims under Iqbal and Twombly. See

Iqbal, 556 U.S. at 679 (“Determining whether a complaint states a plausible claim for relief” is “a 

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context-specific task that requires the reviewing court to draw on its judicial experience and 

common sense.”). Despite defendants’ arguments to the contrary, the complaint and the 

attachments clearly define the trademark and copyright registrations at issue, along with the 

infringing counterfeit products. Defendants’ argument that Vera Bradley must do more is 

unavailing. 

Conclusion

 For the foregoing reasons, the Court denies defendants’ Rule 12(b)(6) motion to dismiss 

[32]. The Court denies Vera Bradley’s request for attorney’s fees. 

IT IS SO ORDERED. 

Date: 8/14/2020 

 Entered: _____________________________ 

 SHARON JOHNSON COLEMAN 

 United States District Judge 

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