<TABLE> <S> <C>


    <ARTICLE> 5
    <LEGEND>
    THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
    UNAUDITED FINANCIAL STATEMENTS INCLUDED IN THE FORM 10-QSB OF TAG-IT
    PACIFIC, INC. TO WHICH THIS EXHIBIT IS A PART AND IS QUALIFIED IN ITS
    ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
    </LEGEND>

   <S>                                                            <C>
   <PERIOD-TYPE>                                                            6-MOS
   <FISCAL-YEAR-END>                                                  DEC-31-1999
   <PERIOD-START>                                                     JAN-01-1999
   <PERIOD-END>                                                       JUN-30-1999
   <CASH>                                                                       0
   <SECURITIES>                                                                 0
   <RECEIVABLES>                                                        5,999,546
   <ALLOWANCES>                                                           369,113
   <INVENTORY>                                                          6,488,776
   <CURRENT-ASSETS>                                                    13,134,472
   <PP&E>                                                               3,424,238
   <DEPRECIATION>                                                       1,501,033
   <TOTAL-ASSETS>                                                      15,154,022
   <CURRENT-LIABILITIES>                                                7,492,273
   <BONDS>                                                                      0
   <PREFERRED-MANDATORY>                                                        0
   <PREFERRED>                                                                  0
   <COMMON>                                                                 6,727
   <OTHER-SE>                                                           7,655,022
   <TOTAL-LIABILITY-AND-EQUITY>                                        15,154,022
   <SALES>                                                             13,812,492
   <TOTAL-REVENUES>                                                    13,812,492
   <CGS>                                                                9,136,223
   <TOTAL-COSTS>                                                       13,137,737
   <OTHER-EXPENSES>                                                        65,767
   <LOSS-PROVISION>                                                             0
   <INTEREST-EXPENSE>                                                      65,767
   <INCOME-PRETAX>                                                        608,988
   <INCOME-TAX>                                                            58,011
   <INCOME-CONTINUING>                                                    550,977
   <DISCONTINUED>                                                               0
   <EXTRAORDINARY>                                                              0
   <CHANGES>                                                                    0
   <NET-INCOME>                                                           550,977
   <EPS-BASIC>                                                             0.08
   <EPS-DILUTED>                                                             0.08


</TABLE>