<PAGE>   1
                                                                  EXHIBIT 10.27



                              EMPLOYMENT AGREEMENT


         This Employment Agreement ("Agreement") is entered into as of the 1st
day of October, 1998, by and among INTEGRITY INCORPORATED, a Delaware
corporation, ("Employer") and DONALD J. MOEN, an individual currently residing
in MOBILE, ALABAMA ("Employee").

         In consideration of the promises, covenants and conditions set forth
herein, and for other good and valuable consideration, the receipt and
sufficiency of which is hereby acknowledged, Employee and Employer agree as
follows:

1.       Employment.

         Employer hereby employs Employee and Employee hereby accepts
employment in the position of Executive Vice President, Creative Director (the
"Position") upon the terms and conditions hereinafter set forth.

2.       Services and Appearances.

         (a)      General Services. During the term of employment hereunder and
                  except as otherwise provided herein, Employee shall devote
                  his full professional time and energy to the performance of
                  his duties as Executive Vice President, Creative Director and
                  shall use his best efforts in the performance of the same.
                  Employee will report directly to the Chief Operating Officer,
                  serve on the Executive Committee (defined herein as a
                  committee consisting of Employee, the President of Employer
                  and the Executive Vice President-Chief Operating Officer of
                  Employer), and participate in all Senior Management meetings.
                  Employer and Employee agree that Employee's duties in the
                  Position shall be determined by Employer and may be altered
                  by Employer from time to time at its sole discretion.
                  Employer and Employee acknowledge and agree that Employee's
                  initial duties in the Position shall consist of, among other
                  things, providing creative direction for the product planning
                  and production of all Employer's music and technology product
                  lines (and management control of the foregoing, except for
                  technology products); convening and coordinating Employer's
                  creative team; overseeing songwriter relationships and song
                  development; pioneering new product concepts and championing
                  research and development of those new concepts (searching for
                  new and fresh developments in music that Employer should
                  pursue, then developing and maintaining the relevant
                  relationships and contacts in these areas); participating on
                  creative teams (such as the PraiseGathering/Print Development
                  team) and in the various product development meetings, and
                  quarterly company-wide creative planning sessions.
<PAGE>   2

         (b)      Attendance at Industry and Employer Events. During the term
                  of employment hereunder, Employee agrees to attend various
                  industry and Employer events, as Employee and the Executive
                  Committee members of Employer (the "Executive Committee")
                  deem appropriate (e.g. CBA, GMA, NRB and choral reading
                  sessions); and Employee will perform at those events when in
                  Employee's judgment such performance is in the best interest
                  of Employer and Employee's career as an artist.

         (c)      Attendance at Other Events. As a corporate representative,
                  Employee will at times appear at certain events or on
                  television/radio programs, or provide material for published
                  articles proclaiming the mission of Employer, what God is
                  doing today and other ministry-related topics. Employee and
                  the Executive Committee will determine what events are
                  appropriate investments of Employee's time and energy.

         (d)      Participation as Host, Narrator or Worship Leader. Employee
                  acknowledges that in his Position, Employee will, from time
                  to time, be asked to participate in recorded and print
                  projects as a host, narrator or worship leader. Such projects
                  are not subject to the Artist Agreement, separately executed
                  by and between Employee and Employer as of the date hereof.
                  Employee and Employer will agree in writing, prior to the
                  commencement of any project on which Employee performs in any
                  capacity, whether or not the project will be subject to the
                  Artist Agreement.

         (e)      Availability to Tour.

                  (i)      In addition to other appearances Employee makes as a
         senior officer of Employer, if requested by Employer, Employee agrees
         to make himself available to tour on behalf of Employer. Providing
         Employee is in reasonable compliance with this touring provision,
         Employee shall have the option to accept or reject any specific
         opportunities or requests. Employer agrees that a minimum per concert
         honorarium paid by the promoter or host is appropriate whenever
         Employer uses Employee's name, image or likeness to promote a tour.
         Employer will not require Employee to accept any concert appearances
         where Employee will not receive an appropriate honorarium (e.g., for
         an extended international tour, approximately $3,000 per concert).
         When it is beneficial to Employer's mission (as to be determined by
         Employee and the Executive Committee) for Laura Moen to accompany
         Employee on certain dates or tours, her reasonable travel expenses
         will be paid. If the travel is international, Employer will pay (or
         require the promoter or host to pay) for Business Class airfare for
         Ms. Moen.

                  (ii)     In the event that Employer acts as promoter of a
         tour, Employer shall agree in advance on a minimum per concert
         honorarium. Following the tour,



                                     - 2 -
<PAGE>   3

         after gross revenue from the tour has been reduced by all expenses of
         the tour, including Employee's honorarium, Employer will pay Employee
         twenty percent (20%) of the profit, if any. If there is no profit,
         then Employer shall have no further obligation to Employee.

                  (iii)    While Employee will be allowed great personal
         latitude in setting Employee's appearance and travel schedule,
         Employee agrees to submit himself to the review and counsel of the
         Executive Committee with regard to all decisions regarding allocation
         of Employee's professional time and energies.

         (f)      Employee will be allowed to make personal appearances, not to
                  exceed one weekend each month, for which Employee shall not
                  be financially accountable to Employer and for which Employee
                  can retain any fees or honorariums, provided Employee is
                  personally responsible for all direct costs of such
                  appearances. Employee's secretary, provided by Employer, may
                  assist Employee in the booking and coordination of these
                  events, at no cost or expense to Employee.

         (g)      Employee will be expected to maintain reasonable office hours
                  and when away from the office, to communicate with Employee's
                  staff and secretary at reasonable intervals. Executive
                  Committee members should always be able to reach Employee by
                  telephone within twenty-four (24) hours. Employee is,
                  however, allowed and encouraged to schedule and take up to
                  five (5) days per month away from the office to devote
                  concentrated time to Employee's songwriting activities.

3.       Compensation.

         For and in consideration of the promises and covenants made herein and
the services to be provided hereunder, Employer agrees to compensate Employee
as follows:

         (a)      Signing Bonus. Employer has paid to Employee a
                  non-refundable, non-recoupable cash bonus of Twenty-Five
                  Thousand Dollars and No Cents ($25,000), less taxes and other
                  normal withholdings.

         (b)      Base Compensation. Employer shall pay to Employee an annual
                  base salary in the amount of One Hundred and Forty Three
                  Thousand Five Hundred and Eighty-One Dollars and No Cents
                  ($143,581), less taxes and other normal withholdings. Said
                  salary shall be paid to Employee in equal semi-monthly
                  installments. The annual base salary referred to in this
                  Section 3(a) shall hereinafter be referred to as the "Annual
                  Base Compensation."

         (c)      Benefits. Employee shall be entitled to receive or
                  participate in all employment benefits or benefit plans as
                  generally made available by



                                     - 3 -
<PAGE>   4

                  Employer to its employees, if any, to the same extent and
                  under the same terms and conditions as other covered
                  employees having comparable position and stature.

         (d)      Vacation.

                  (i)      Employee shall be entitled to four weeks (20 days)
         of paid vacation per fiscal year.

                  (ii)     Employee will also be allowed up to three (3) weeks
         per year for touring and personal engagements, independent of
         Employer. While Employee will have great latitude in determining the
         advisability and time of such engagements, these dates will be subject
         to the approval by the Executive Committee in advance, taking into
         account Employee's executive responsibility and recording and writing
         commitments to Employer. In such event, Employee shall pay all costs
         associated with these dates and after deduction of all expenses,
         Employee shall pay twenty percent (20%) of any profits to Employer.

         (e)      Bonus. Employee shall become a participant in Employer's
                  Senior Management Bonus Plan, at fifteen percent (15%) of
                  Employee's Annual Base Compensation, and in accordance with
                  the terms of such Bonus Plan as such terms are defined
                  therein.

         (f)      Options. Employer has granted to Employee incentive stock
                  options to purchase 59,722 shares of the Employer's Class A
                  Common Stock pursuant to the Integrity Incorporated Amended
                  and Restated Long-Term Incentive Plan, effective as of May 3,
                  1996, at an exercise price equal to the fair market value of
                  the Class A Common Stock as of the date of grant.

         (g)      1995 Cash Incentive Plan. Employee is a participant in
                  Employer's 1995 Cash Incentive Plan, which is attached hereto
                  as Exhibit A and is hereby expressly incorporated into and
                  made a part of this Agreement as if its terms were set forth
                  in full herein.

4.       Term and Termination.

         Employee's employment with Employer shall continue for a period of
three (3) years from the 1st day of October, 1998, unless earlier terminated as
provided in this Agreement. Employee acknowledges and agrees that this
Agreement, and his employment with Employer, shall be terminated upon the
occurrence of any of the following events:

         (a)      Employee's death;



                                     - 4 -
<PAGE>   5

         (b)      Employee becoming or remaining Disabled for a substantially
                  continuous period of six months. For purposes of this
                  Paragraph, the term "Disabled" shall mean Employee's
                  inability to perform the essential functions of his position
                  with or without reasonable accommodation;

         (c)      Mutual written agreement between Employer and Employee to
                  terminate; or

         (d)      Immediately upon written notice of termination from Employer
                  for "cause." For purposes of this Agreement, "cause" shall
                  mean (i) Employee's conviction of, confession to, or plea of
                  guilty or nolo contendere to, any felony or any crime
                  involving an act of dishonesty, fraud, misappropriation,
                  embezzlement, or moral turpitude; (ii) any fraudulent,
                  dishonest or disloyal conduct by Employee that results in an
                  injury, monetary or otherwise, to the Employer; (iii)
                  Employee's possession of illegal drugs or excessive use of
                  drugs, intoxicating liquors or narcotics; (iv) misconduct or
                  gross negligence by Employee in connection with the
                  performance of his duties hereunder that results in an
                  injury, monetary or otherwise, to the Employer; (v) failure
                  by the Employee to substantially perform his duties hereunder
                  within a reasonable time after receiving written notice of
                  non-performance from Employer; or (vi) a material breach of
                  this Agreement by Employee; provided, however, that in the
                  case of (ii) through (vi) above, the determination that
                  Employee's conduct constitutes "cause" shall be made by the
                  Board of Directors of the Employer acting reasonably and in
                  good faith and; provided further, that in the case of (vi)
                  above, such conduct shall not constitute "cause" unless the
                  Board shall have delivered to the Employee notice setting
                  forth with specificity (A) the conduct deemed to qualify as
                  "cause", (B) reasonable action that would remedy such
                  objection, and (C) a reasonable time (not less than fifteen
                  (15) days) within which the Employee may take such remedial
                  action, and the Employee shall not have taken such specified
                  remedial action within such specified reasonable time.

In the event that Employee's employment with Employer terminates pursuant to a
change of control, the terms and conditions of the Key Employee Change in
Control Agreement, set forth in Section 6 to this Agreement, shall govern,
including but not limited to the definition of "cause" therein.

5.       Severance.

         Employer and Employee have agreed to and executed a separate agreement
entitled Severance Agreement ("Severance Agreement"). The Severance Agreement,
which is attached hereto as Exhibit B, is hereby expressly incorporated into
and made a part of this Agreement as if its terms were set forth in full
herein; provided that to the



                                     - 5 -
<PAGE>   6

extent there are inconsistencies between the terms of the Severance Agreement
and the terms of this Agreement, including defined terms, the provisions of
this Agreement shall govern.

6.       Change in Control.

         Employer and Employee have agreed to and executed a separate agreement
entitled Key Employee Change in Control Agreement ("Change in Control
Agreement"). The Change in Control Agreement, which is attached hereto as
Exhibit C, is hereby expressly incorporated into and made a part of this
Agreement as if its terms were set forth in full herein.

7.       Non-disclosure of Confidential Information.

                  (a)      Definitions.

         The following definitions shall apply to this Agreement:

                           (i)      "Trade Secrets" means all secret,
                  proprietary or confidential information regarding Employer or
                  its business, including any and all information not generally
                  known to, or ascertainable by, persons not employed by
                  Employer, the disclosure or knowledge of which would permit
                  those persons to derive actual or potential economic value
                  therefrom or to cause economic or financial harm to Employer.
                  Such information shall include, but not be limited to, new
                  product concepts and ideas under consideration or planned for
                  development, financial information, strategic plans and
                  forecasts, marketing plans and forecasts, customer lists,
                  mailing lists, computer software (including without
                  limitation, source code, object code and manuals), customer
                  billing or order information, technical information regarding
                  Employer's products or services, prices offered to or paid by
                  customers, purchase and supply information, current and
                  future development and expansion or contraction plans of
                  Employer, sales and marketing plans and techniques,
                  information concerning personnel assignments and operations
                  of Employer and matters concerning the financial affairs,
                  future plans and management of Employer. "Trade Secrets"
                  shall not include information that has become generally
                  available to the public by the act of one who has the right
                  to disclose such information without violating any legal
                  right of Employer.

                           (ii)     "Confidential Information" means
                  information, other than Trade Secrets, which relates to
                  Employer, Employer's activities, Employer's business or
                  Employer's suppliers or customers that is not generally known
                  by persons not employed by Employer and which is or has been
                  disclosed to Employee or of which Employee became aware as a
                  consequence of or through his relationship to Employer.
                  "Confidential



                                     - 6 -
<PAGE>   7

                  Information" shall not include information that has become
                  generally available to the public by the act of one who has
                  the right to disclose such information without violating any
                  legal right of Employer.

                           (iii)    "Documents" means originals or copies of
                  handbooks, manuals, files, memoranda, correspondence, notes,
                  photographs, slides, overheads, audio or visual tapes,
                  cassettes, or disks, and records maintained on computer or
                  other electronic media.

                  (b)      Covenant Regarding Non-disclosure of Trade Secrets
                           or Confidential Information.

                  Employee covenants and agrees that: (i) during his employment
                  with Employer he will not use or disclose any Trade Secrets
                  or Confidential Information of Employer other than as
                  necessary in connection with the performance of his duties as
                  an employee of Employer; and (ii) for a period of two (2)
                  years immediately following the termination of his employment
                  with Employer, Employee shall not, directly or indirectly,
                  transmit or disclose any Trade Secret or Confidential
                  Information of Employer to any person and shall not make use
                  of any such Trade Secret or Confidential Information,
                  directly or indirectly, for himself or others, without the
                  prior written consent of Employer, except for a disclosure
                  that is required by any law or order, in which case Employee
                  shall provide Employer prior written notice of such
                  requirement and an opportunity to contest such disclosure.
                  However, to the extent that such information is a "trade
                  secret" as that term is defined under a state or federal law,
                  this subparagraph is not intended to, and does not, limit
                  Employer's rights or remedies thereunder and the time period
                  for prohibition on disclosure or use of such information is
                  until such information becomes generally known to the public
                  through the act of one who has the right to disclose such
                  information without violating a legal right of Employer.

                  (c)      Return of Information.

                  Employee agrees that he shall return all Trade Secrets,
                  Confidential Information or other property of Employer
                  immediately upon the termination of his employment with
                  Employer, including all handbooks, training materials,
                  reports, policy statements, programs, customer lists, mailing
                  lists and other documents provided by Employer or acquired by
                  Employee as a result of his employment with Employer, and all
                  copies thereof.

8.       Inventions and Other Developments.



                                     - 7 -
<PAGE>   8

         All rights and obligations relating to all inventions, formulas,
techniques, processes, concepts, systems and programs, mailing lists and
customer lists and compilations, whether or not patented or patentable, or
subject to copyright, made or conceived, individually or in conjunction with
others, by Employee during the term of his employment with Employer that relate
to activities or proposed activities of Employer or that result from work
performed by Employee for Employer shall be the property of the Employer and,
to the extent covered, shall be as set forth in the Exclusive Artist Agreement
and the Exclusive Songwriter Agreement, each of which has been executed
contemporaneously with this Agreement and is hereby expressly incorporated into
and made part of this Agreement as if its terms were set forth in full herein.

9.       Non-recruitment of Employees Covenant.

         Employee agrees that he will not, for so long as he is employed by
Employer, and for a period of two (2) years immediately following the
termination of his employment, solicit or induce, or attempt to solicit or
induce, (i) any employee of the Employer to terminate his or her relationship
with Employer or (ii) any current or former employee to enter into an
employment or agency relationship with Employee or with any other person or
entity other than Employer.

10.      Covenant Not to Compete.

         Employee expressly covenants and agrees that during the term of his
employment with Employer and for a period of two (2) years immediately
following the termination of said employment for any reason, he will not,
directly or indirectly, seek, obtain or accept a "Competitive Position" in the
"Restricted Territory" with a "Competitor" of Employer. For purposes of this
Agreement, a "Competitor" of Employer is any business, individual, partnership,
joint venture, association, firm, corporation or other entity engaged, wholly
or in part, in the production, publishing or distribution of Christian music or
Christian videos; a "Competitive Position" is any employment with a
"Competitor" of Employer in a position in which Employee will use or is likely
to use any Confidential Information or Trade Secrets (as those terms are
defined in Paragraph 7 of this Agreement), or in which Employee has creative or
managerial duties for such "Competitor" of Employer that are the same as or
substantially similar to those actually performed by Employee for Employer with
respect to Employer's music business (including Employee being an executive
producer, producer or creating any like product of Employer for any Competitor
of Employer, but excluding any activities pursuant to the Exclusive Songwriter
Agreement and Exclusive Artist Agreement); and "Restricted Territory" is the
geographical area set forth in Exhibit D to this Agreement. Nothing contained
in this Paragraph is intended to prevent Employee from investing in stock or
other securities listed on a national securities exchange or actively traded on
the over the counter market of any Competitor; provided, however, that Employee
shall not hold more than a total of five percent (5%) of all issued and
outstanding stock or other securities of any such corporation. In consideration
of Employee's full compliance with all the terms and conditions of this
provision, Employer shall pay to Employee, for the corresponding two



                                     - 8 -
<PAGE>   9

(2) year period, Employee's Annual Base Compensation (at the annual rate in
effect during the last full year of Employee's employment) and shall provide
fully paid medical and dental benefits, equal to or equivalent to the coverage
then currently provided to Employer's senior management personnel.

11.      Relief.

         Employee acknowledges that the covenants and promises contained in
this Agreement are reasonable and necessary means of protecting and preserving
Employer's goodwill and its interest in the confidentiality and proprietary
value of its Trade Secrets and Confidential Information. Employee further
acknowledges that the same are reasonable and necessary means of protecting
Employer from unfair competition by Employee. Employee agrees that any breach
of the covenants or promises contained in paragraphs 7, 8, 9 or 10 will leave
Employer with no adequate remedy at law and may cause Employer to suffer
irreparable damage and injury. Employee further agrees that any breach of these
covenants or promises will entitle Employer to injunctive relief in any court
of competent jurisdiction without the necessity of posting any bond. Employee
also agrees that any such injunctive relief shall be in addition to any damages
that may be recoverable by Employer as a result of such breach.

         Employee further agrees that no failure or delay by Employer in
exercising, enforcing or asserting any right, power or privilege hereunder
shall operate as a waiver thereof, nor shall any single or partial exercise
thereof preclude any other or further exercise of any such right, power or
privilege.

12.      Severability.

         The covenants and other provisions set forth in this Agreement shall
be considered and construed as separate and independent covenants and
provisions. Should any covenant or provision, or any part thereof, be held
invalid, void or unenforceable in any court of competent jurisdiction, such
invalidity, voidness or unenforceability shall not render invalid, void or
unenforceable any other part, covenant or provision of this Agreement. If any
portion of the foregoing covenants or provisions is found to be invalid or
unenforceable by a court of competent jurisdiction because its duration,
territory, definition of activities or definition of information covered is
invalid or unreasonable in scope, the invalid or unreasonable term shall be
eliminated, redefined, or replaced with a new enforceable term such that the
intent of Employer and Employee in agreeing to the covenants and provisions of
this Agreement will not be impaired and the covenant or provision in question
shall be enforceable to the fullest extent of the applicable laws.

13.      Governing Law and Disputes.

         This Agreement shall be governed and construed in accordance with the
laws of the State of Alabama.



                                     - 9 -
<PAGE>   10

         Employer and Employee agree that, except as provided in paragraph 11
hereof, any dispute arising in connection with, or relating to, this Agreement
or the termination of this Agreement, to the maximum extent allowable by
applicable law, shall be subject to resolution through informal methods and,
failing such efforts, through arbitration. Either party may notify the other
party of the existence of a dispute by written notice. The parties shall
thereafter attempt in good faith to resolve their differences within the thirty
(30) days after the receipt of such notice. If the dispute cannot be resolved
within the thirty (30) day period, either party may file a written demand for
arbitration with the other party. The arbitration shall proceed in accordance
with the terms of the Federal Arbitration Act and the rules and procedures of
the American Arbitration Association. The parties will attempt to choose an
arbitrator acceptable to the Employer and Employee, but if agreement on an
arbitrator cannot be reached within ten (10) days after either party files a
written demand for arbitration, a single arbitrator shall be appointed through
the American Arbitration Association's procedures to resolve the dispute.

         Employer and Employee agree that in the event that arbitration is
necessary, the arbitrator shall apply the substantive laws of the state of
Alabama and any applicable federal law. The place for the arbitration shall be
Mobile, Alabama.

         The award of the arbitrator shall be binding and conclusive upon the
parties. Either party shall have the right to have the award made the judgment
of a court of competent jurisdiction.

14.      Assignment.

         This Agreement may not be assigned by Employee to any other person or
entity but may be assigned by Employer at its discretion to any successor to
all, or any part, of the stock or assets of Employer or to any lender of
Employer.

15.      Titles.

         The titles, headings and captions used in this Agreement are for
convenience of reference only and shall in no way limit, define, expand, or
otherwise affect the meaning or construction of any provision of this
Agreement.

16.      Entire Agreement.

         This Agreement is intended by the Parties hereto to be the final
expression of their agreement with respect to the subject matter hereof and
represents the complete and exclusive statement of the terms of their
agreement, notwithstanding any representations, statements or agreements to the
contrary heretofore made. Except for the 1995 Cash Incentive Plan as expressly
noted herein, this Agreement supersedes any former agreements between the
Parties governing the same subject matter, including the Letter Agreement,
dated October 23, 1998. This Agreement may be modified only by a written
instrument signed by each of the Parties hereto.



                                    - 10 -
<PAGE>   11

         IN WITNESS WHEREOF, the undersigned set their hands and seals as of
the 1st day of October, 1998.



INTEGRITY INCORPORATED                       DON MOEN



/s/                                          /s/                         [SEAL]
----------------------------------           ----------------------------
NAME:                                        DON MOEN
TITLE:


ATTEST:



/s/                                     
----------------------------------
Secretary


[CORPORATE SEAL]



                                    - 11 -