EX-4.69








 Exhibit 4.69 

Loan Agreement 
 This Loan
Agreement (the “Agreement”) is entered into by and between the following Parties on July 28, 2020 in Beijing, People’s Republic of China (the “PRC”): 

(1) Tencent Music (Beijing) Co., Ltd. (the “Lender”), a wholly foreign-owned enterprise incorporated and existing
under the laws of the PRC, with its registered address at Room 303, 3rd Floor of 101, -2nd to 8th Floor, No.7 Building, East Tianchen Road, Chaoyang District, Beijing; 

(2) Beijing Shangqin Culture Management Partnership (Limited Partnership) (the “Borrower”), a limited partnership,
organized and existing under the laws of the PRC, with its address at Room 0081, 4/F, Block A, Building 24, No. 68 Beiqing Road, Haidian District, Beijing. 

The Lender and the Borrower shall hereinafter be referred to as a “Party” respectively and as the “Parties”
collectively. 
 Whereas: 
  

	1.	 As of the date of this Agreement, the Borrower holds 50% equity interests in Beijing Zhizheng Music Culture
Co., Ltd. (the “Beijing Zhizheng”). All the existing and future equity rights and interests the Borrower holds in the Beijing Zhizheng are referred to as the “Borrower’s Equity Interest”; 



 

	2.	 The Lender agrees to provide a loan in the amount of RMB 1,000,000 to the Borrower for the purposes as
specified in this Agreement. 


 Upon friendly negotiation, the Parties have reached the following agreements for their
mutual compliance: 
  

	1	 Loan 


  

	 	1.1	 The Lender agrees to provide a loan in the amount of RMB 1,000,000 to the Borrower in accordance with the terms
hereof (the “Loan”). During the term of this Agreement, the Lender shall provide to the Borrower the respective amounts within one (1) month upon receipt of the notice by the Borrower requesting the provision of all or part of
the Loan. The Loan shall be a long-term loan. During the term of the Loan, if any of the following events occurs, the Lender shall repay the Loan immediately in advance: 



 

	 	1.1.1	 30 days after the Borrower’s receipt of the written notice by the Lender requesting the repayment of the
Loan; 



  
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	 	1.1.2	 the Borrower dies or becomes a person without capacity or with limited capacity for civil acts;



  

	 	1.1.3	 the Borrower is no longer the shareholder of the Beijing Zhizheng or its affiliates, regardless of the reasons
thereof; 


  

	 	1.1.4	 the Borrower or its shareholders, directors, supervisors and senior management commits a crime or is involved
in a crime; 


  

	 	1.1.5	 according to the applicable PRC laws, the foreigners may invest in the existing major business of the Beijing
Zhizheng in a manner of controlling or wholly owned shareholding and the relevant authorities in PRC begin to approve such business, and the Lender decides to exercise its right of exclusive option in accordance with the Exclusive Option Agreement
(together with its amendments from time to time, the “Exclusive Option Agreement”) to which it is a party. 


  

	 	1.2	 The Loan by the Lender under this Agreement only applies to the Borrower himself, not his successors or
assignees. 


  

	 	1.3	 The Borrower agrees to accept the aforesaid loan provided by the Lender, and hereby agrees and warranties to
use the Loan to pay for its investment or increase in the registered capital of the Beijing Zhizheng or the working capital of the Beijing Zhizheng. Unless with prior written consent of the Lender, the Borrower will not use the Loan for any other
purpose. 


  

	 	1.4	 The Lender and the Borrower hereby agree and confirm that the Borrower may repay the loan only by the following
methods as required by the Lender: according to the Lender’s right to purchase the Borrower’s Equity Interest under the Exclusive Option Agreement, transfer all the Borrower’s Equity Interest to the Lender or any person (legal person
or individual) as designated by the Lender, and use any proceeds obtained through the transfer of the Borrower’s Equity Interest (to the extent as permitted) to repay the Loan in accordance with this Agreement to the Lender in the method as
designated by the Lender. 


  

	 	1.5	 The Lender and the Borrower hereby agree and confirm that, to the extent as permitted by the applicable laws,
the Lender shall be entitled to, but not be obliged to, purchase or designate any person (legal person or individual) to purchase all or part of the Borrower’s Equity Interest at any time, at a price as specified in the Exclusive Option
Agreement. 


  

	 	1.6	 The Borrower also warranties to execute an irrevocable power of attorney (together with its amendments from
time to time, the “Power of Attorney”), which authorizes the Lender or a legal person or an individual as designated by the Lender to exercise all his or her rights as a shareholder in the Beijing Zhizheng. 



  
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	 	1.7	 The Loan under this Agreement will be deemed as an interest-free loan if the price to transfer the
Borrower’s Equity Interest from the Borrower to the Lender or any person as designated by the Lender is equal to or less than the amount of the Loan under this Agreement. However, if such transfer price exceeds the amount of the Loan under this
Agreement, the exceeding amount will be deemed as the interest upon the Loan under this Agreement and repaid to the Lender from the Borrower. 


  

	2	 Representations and Warranties 



 

	 	2.1	 The Lender represents and warrants to the Borrower that from the date of this Agreement until termination
hereof: 


  

	 	2.1.1	 it is a company duly incorporated and validly existing under the PRC laws; 



 

	 	2.1.2	 it has the power to execute and perform this Agreement. Its execution and performance of this Agreement are in
compliance with its business scope, articles of association or other organizational documents, and it has received all approvals and authorities necessary and appropriate to execute and perform this Agreement; and 



 

	 	2.1.3	 this Agreement, once executed, becomes legal, valid and enforceable obligations upon the Lender.



  

	 	2.2	 The Borrower represents and warrants that from the date of this Agreement until termination hereof:



  

	 	2.2.1	 the Borrower has the power to execute and perform this Agreement, and has received all approvals and
authorities necessary and appropriate to execute and perform this Agreement; 


  

	 	2.2.2	 this Agreement, once executed, becomes legal, valid and enforceable obligations upon the Borrower; and



  

	 	2.2.3	 there is no existing or potential dispute, suit, arbitration, administrative proceeding or any other legal
proceeding in which the Borrower is involved. 



  
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	3	 Covenants from the Borrower 



 

	 	3.1	 The Borrower covenants in his capacity as the shareholder of the Beijing Zhizheng that during the term of this
Agreement he will procure the Beijing Zhizheng: 


  

	 	3.1.1	 to strictly comply with the provisions of the Exclusive Option Agreement and the exclusive business cooperation
agreement (together with its amendments from time to time, the “Exclusive Business Cooperation Agreement”) to which Beijing Zhizheng is a party, and to refrain from any action/omission that may affect the effectiveness and
enforceability thereof; 


  

	 	3.1.2	 to execute any contract or agreement regarding the business cooperation with the Lender (or any party as
designated by the Lender) upon the request of the Lender (or any party as designated by the Lender), and to ensure the strict performance of such contract agreement; 



 

	 	3.1.3	 to provide to the Lender any and all information regarding its operations and financial conditions upon the
request of the Lender; 


  

	 	3.1.4	 to immediately notify the Lender of any actual or potential litigation, arbitration or administrative
proceeding regarding its assets, business and income; 


  

	 	3.1.5	 to appoint any person as nominated by the Lender to its board upon the request of the Lender.



  

	 	3.2	 The Borrower covenants during the term of this Agreement: 



 

	 	3.2.1	 to procure, at his best efforts, the Beijing Zhizheng to conduct its major business, manage operation of
subsidiary companies. The specific business scope shall be subject to the business license and the agreement between the Borrower and the Lender; 


  

	 	3.2.2	 to strictly comply with the provisions of this Agreement, the Power of Attorney, the Equity Interest Pledge
Agreement (together with its amendments from time to time, the “Equity Interest Pledge Agreement”) and the Exclusive Option Agreement to which he as a party, perform the obligations thereunder, and to refrain from any
action/omission that may affect the effectiveness and enforceability thereof; 


  

	 	3.2.3	 except as provided under the Equity Interest Pledge Agreement, not to sell, transfer, pledge or otherwise
dispose any legal or beneficial interest of the Borrower’s Equity Interest, or allow creation of any other security interests thereupon; 



  
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	 	3.2.4	 to procure the shareholders and/or the board of directors of the Beijing Zhizheng not to approve any sale,
transfer, pledge or otherwise disposal of any legal or beneficial interest of the Borrower’s Equity Interest, or creation of any other security interests thereupon without prior written consent from the Lender, except to the Lender or its
designated person; 


  

	 	3.2.5	 to procure the shareholders and/or the board of the directors of the Beijing Zhizheng not to approve its merger
or association with, or acquisition of or investment in any person without prior written consent from the Lender; 


  

	 	3.2.6	 to immediately notify the Lender of any actual or potential litigation, arbitration or administrative
proceeding regarding the Borrower’s Equity Interest; 


  

	 	3.2.7	 to execute any document, conduct any action, and make any claim or defense, necessary or appropriate to
maintain his or her ownership of the Borrower’s Equity Interest; 


  

	 	3.2.8	 not to make any act and/or omission which may affect any asset, business or liability of the Beijing Zhizheng
without prior written consent from the Lender; 


  

	 	3.2.9	 to appoint any person as nominated by the Lender to the board of the Beijing Zhizheng upon the request of the
Lender; 


  

	 	3.2.10	 to the extent as permitted under the PRC laws and upon the request of the Lender at any time, to transfer
unconditionally and immediately the Borrower’s Equity Interest to the Lender or any person as designated by it, and procure any other shareholder of the Beijing Zhizheng to waive the right of first refusal regarding such transfer of equity
interest under this Section; 


  

	 	3.2.11	 to the extent permitted under the PRC laws and upon the request of the Lender at any time, to procure any other
shareholder of the Beijing Zhizheng to transfer unconditionally and immediately all the equity interests owned by such shareholder to the Lender or any person as designated by it, and the Borrower hereby waives his or her right of first refusal
regarding such transfer of equity interest under this Section; 



  
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 3.2.12 if the Lender purchases the Borrower’s Equity Interest from
the Borrower pursuant to the Exclusive Option Agreement, to use the consideration of such purchase to repay the Loan to the Lender on priority; and 
  

	 	3.2.13	 not to supplement, revise or amend its articles of association in any way, increase or decrease its registered
capital, or change its shareholding structure in any way without prior written consent from the Lender. 


  

	4	 Default Liabilities 



 

	 	4.1	 In the event that the Borrower materially breaches any provision under this Agreement, the Lender is entitled
to terminate this Agreement and claim damages from the Borrower; this Section 4.1 shall not preclude any other rights entitled to the Lender as provided under this Agreement. 



 

	 	4.2	 The Borrower may not terminate or cancel this Agreement in any event unless otherwise provided under the laws.



  

	 	4.3	 If the Borrower fails to repay the Loan pursuant to the terms under this Agreement, he will be liable for a
penalty interest accrued upon the amount due and payable at a daily interest rate of 10⁄000 until the Loan as well as any penalty interest and any other amount
accrued thereupon are fully repaid by the Borrower. 


  

	5	 Notices 


  

	 	5.1	 All notices and other communications required or permitted to be given pursuant to this Agreement shall be
delivered personally or sent by registered mail, postage prepaid, by a commercial courier service or by facsimile transmission to the designated address of such party as listed below. A confirmation copy of each notice shall also be sent by E-mail. The dates on which notices shall be deemed to have been effectively delivered shall be determined as follows: 


  

	 	5.1.1	 Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed
effectively delivered upon the delivery. 


  

	 	5.1.2	 Notices given by facsimile transmission shall be deemed effectively delivered on the date of successful
transmission (as evidenced by an automatically generated confirmation of transmission). 



  
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	 	5.2	 For the purpose of notification, the addresses of the Parties are as follows: 



The Lender: Tencent Music (Beijing) Co., Ltd. 

Address: 5th Floor, South District, National Convention Center, No. 7,
Tianchen East Road, Chaoyang District, Beijing 
 Attention: TME Legal Management Department - Investment and M&A 

Email:
[                    ] 
 The
Borrower: Beijing Shangqin Culture Management Partnership (Limited Partnership) 
 Address: 5th Floor, South District, National Convention Center, No. 7, Tianchen East Road, Chaoyang District, Beijing 

Attention: TME Legal Management Department - Investment and M&A 

Email:
[                    ] 
  

	 	5.3	 Each Party may at any time change its address for notices by delivering a notice to the other Party in
accordance with this Section. 


  

	6	 Confidentiality 



The Parties acknowledge and confirm that the terms of this Agreement and any oral or written information exchanged among the Parties in
connection with the preparation and performance of this Agreement are regarded as confidential information. Each Party shall keep all such confidential information confidential, and shall not, without prior written consent of the other Party,
disclose any confidential information to any third parties, except for information: (a) that is or will be available to the public (other than through the unauthorized disclosure to the public by the Party receiving confidential information);
(b) that is required to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders of the court or other government authorities; or (c) that is disclosed by any Party to its shareholders, directors,
employees, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such shareholders, directors, employees, legal counsels or financial advisors shall be bound by the confidentiality obligations similar
to the terms set forth in this Section. Disclosure of any confidential information by the shareholders, directors, employees or entities engaged by any Party shall be deemed as disclosure of such confidential information by such Party, which Party
shall be held liable for breach of contract. 
  

	7	 Governing Law and Disputes Resolution 



 

	 	7.1	 The execution, effectiveness, interpretation, performance, amendment and termination of this Agreement and the
resolution of any disputes hereunder shall be governed by the PRC laws. 



  
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	 	7.2	 Any disputes arising in connection with the implementation and performance of this Agreement shall be settled
through friendly consultations among the Parties, and where such disputes are still unsolved within thirty (30) days upon issuance of the written notice by one Party to the other Party for consultations, such disputes shall be submitted by
either Party to the China International Economic and Trade Arbitration Commission for arbitration in accordance with its then effective arbitration rules. The arbitration shall take place in Beijing. The arbitration award shall be final and binding
upon all the Parties. 


  

	 	7.3	 Upon the occurrence of any disputes arising from the interpretation and performance of this Agreement or during
the pending arbitration of any disputes, except for the matters under dispute, the Parties to this Agreement shall continue to exercise their respective rights and perform their respective obligations hereunder. 



 

	8	 Miscellaneous 



 

	 	8.1	 This Agreement shall be effective as of the date of its execution and expire until the Parties have performed
their respective obligations under this Agreement. 


  

	 	8.2	 This Agreement is written in Chinese in two (2) originals, with each of the Lender and the Borrower
holding one original. 


  

	 	8.3	 The Parties may amend and supplement this Agreement in writing. Any amendment and/or supplement to this
Agreement by the Parties is an integral part of and has the same effect with this Agreement. 


  

	 	8.4	 In the event that one or several of the provisions of this Agreement are found to be invalid, illegal or
unenforceable in any aspect in accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Agreement shall not be affected or compromised in any respect. The Parties shall strive in good
faith to replace such invalid, illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties, and the economic effect of such effective provisions shall be as
close as possible to the economic effect of those invalid, illegal or unenforceable provisions. 


  

	 	8.5	 The attachment to this Agreement (if any) is an integral part of and has the same effect with this Agreement.




  
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	 	8.6	 Any obligation that occurs or becomes due under this Agreement prior to the expiry of this Agreement or early
termination shall survive the expiration or early termination of this Agreement. The provisions under Section 4, Section 6, Section 7 and this Section 8.6 shall survive the termination of this Agreement. 



[The remainder of this page is intentionally left blank] 

  
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 IN WITNESS HEREOF, the Parties have caused this Loan Agreement to be executed by their
respective authorized representative on the date first above written. 
 The Lender: Tencent Music (Beijing) Co., Ltd. 

[Company Chop is affixed] 
 Signature: /s/ Yang
Qihu 
 Name: Yang Qihu 
 Title: Legal
Representative 
 The Borrower: Beijing Shangqin Culture Management Partnership (Limited Partnership) 

[Partnership Chop is affixed] 
 Signature: /s/ Yang
Qihu 
 Name: Yang Qihu 
 Title: Authorized
Representative of Executive Partner 

  
 Signature Page of Loan
Agreement between Tencent Music (Beijing) Co., Ltd. and Beijing Shangqin Culture 
 Management Partnership (Limited Partnership) 
















 Loan Agreement 

This Loan Agreement (the “Agreement”) is entered into by and between the following Parties on July 28, 2020 in Beijing,
People’s Republic of China (the “PRC”): 
 (1) Tencent Music (Beijing) Co., Ltd. (the
“Lender”), a wholly foreign-owned enterprise incorporated and existing under the laws of the PRC, with its registered address at Room 303, 3rd Floor of 101, -2nd to 8th Floor, No.7 Building,
East Tianchen Road, Chaoyang District, Beijing; 
 (2) Beijing Yuzhong Entertainment Culture Partnership (Limited Partnership) (the
“Borrower”), a limited partnership, organized and existing under the laws of the PRC, with its address at Room 0124, 4/F, Block A, Building 24, No. 68 Beiqing Road, Haidian District, Beijing. 

The Lender and the Borrower shall hereinafter be referred to as a “Party” respectively and as the “Parties”
collectively. 
 Whereas: 
  

	1.	 As of the date of this Agreement, the Borrower holds 50% equity interests in Beijing Zhizheng Music Culture
Co., Ltd. (the “Beijing Zhizheng”). All the existing and future equity rights and interests the Borrower holds in the Beijing Zhizheng are referred to as the “Borrower’s Equity Interest”; 



 

	2.	 The Lender agrees to provide a loan in the amount of RMB 1,000,000 to the Borrower for the purposes as
specified in this Agreement. 


 Upon friendly negotiation, the Parties have reached the following agreements for their
mutual compliance: 
  

	1	 Loan 


  

	 	1.1	 The Lender agrees to provide a loan in the amount of RMB 1,000,000 to the Borrower in accordance with the terms
hereof (the “Loan”). During the term of this Agreement, the Lender shall provide to the Borrower the respective amounts within one (1) month upon receipt of the notice by the Borrower requesting the provision of all or part of
the Loan. The Loan shall be a long-term loan. During the term of the Loan, if any of the following events occurs, the Lender shall repay the Loan immediately in advance: 



 

	 	1.1.1	 30 days after the Borrower’s receipt of the written notice by the Lender requesting the repayment of the
Loan; 



  
 1 

















	 	1.1.2	 the Borrower dies or becomes a person without capacity or with limited capacity for civil acts;



  

	 	1.1.3	 the Borrower is no longer the shareholder of the Beijing Zhizheng or its affiliates, regardless of the reasons
thereof; 


  

	 	1.1.4	 the Borrower or its shareholders, directors, supervisors and senior management commits a crime or is involved
in a crime; 


  

	 	1.1.5	 according to the applicable PRC laws, the foreigners may invest in the existing major business of the Beijing
Zhizheng in a manner of controlling or wholly owned shareholding and the relevant authorities in PRC begin to approve such business, and the Lender decides to exercise its right of exclusive option in accordance with the Exclusive Option Agreement
(together with its amendments from time to time, the “Exclusive Option Agreement”) to which it is a party. 


  

	 	1.2	 The Loan by the Lender under this Agreement only applies to the Borrower himself, not his successors or
assignees. 


  

	 	1.3	 The Borrower agrees to accept the aforesaid loan provided by the Lender, and hereby agrees and warranties to
use the Loan to pay for its investment or increase in the registered capital of the Beijing Zhizheng or the working capital of the Beijing Zhizheng. Unless with prior written consent of the Lender, the Borrower will not use the Loan for any other
purpose. 


  

	 	1.4	 The Lender and the Borrower hereby agree and confirm that the Borrower may repay the loan only by the following
methods as required by the Lender: according to the Lender’s right to purchase the Borrower’s Equity Interest under the Exclusive Option Agreement, transfer the Borrower’s Equity Interest to the Lender or any person (legal person or
individual) as designated by the Lender, and use any proceeds obtained through the transfer of the Borrower’s Equity Interest (to the extent as permitted) to repay the Loan in accordance with this Agreement to the Lender in the method as
designated by the Lender. 


  

	 	1.5	 The Lender and the Borrower hereby agree and confirm that, to the extent as permitted by the applicable laws,
the Lender shall be entitled to, but not be obliged to, purchase or designate any person (legal person or individual) to purchase all or part of the Borrower’s Equity Interest at any time, at a price as specified in the Exclusive Option
Agreement. 


  

	 	1.6	 The Borrower also warranties to execute an irrevocable power of attorney (together with its amendments from
time to time, the “Power of Attorney”), which authorizes the Lender or a legal person or an individual as designated by the Lender to exercise all his or her rights as a shareholder in the Beijing Zhizheng. 



  
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	 	1.7	 The Loan under this Agreement will be deemed as an interest-free loan if the price to transfer the
Borrower’s Equity Interest from the Borrower to the Lender or any person as designated by the Lender is equal to or less than the amount of the Loan under this Agreement. However, if such transfer price exceeds the amount of the Loan under this
Agreement, the exceeding amount will be deemed as the interest upon the Loan under this Agreement and repaid to the Lender from the Borrower. 


  

	2	 Representations and Warranties 



 

	 	2.1	 The Lender represents and warrants to the Borrower that from the date of this Agreement until termination
hereof: 


  

	 	2.1.1	 it is a company duly incorporated and validly existing under the PRC laws; 



 

	 	2.1.2	 it has the power to execute and perform this Agreement. Its execution and performance of this Agreement are in
compliance with its business scope, articles of association or other organizational documents, and it has received all approvals and authorities necessary and appropriate to execute and perform this Agreement; and 



 

	 	2.1.3	 this Agreement, once executed, becomes legal, valid and enforceable obligations upon the Lender.



  

	 	2.2	 The Borrower represents and warrants that from the date of this Agreement until termination hereof:



  

	 	2.2.1	 the Borrower has the power to execute and perform this Agreement, and has received all approvals and
authorities necessary and appropriate to execute and perform this Agreement; 


  

	 	2.2.2	 this Agreement, once executed, becomes legal, valid and enforceable obligations upon the Borrower; and



  

	 	2.2.3	 there is no existing or potential dispute, suit, arbitration, administrative proceeding or any other legal
proceeding in which the Borrower is involved. 



  
 3 

















	3	 Covenants from the Borrower 



 

	 	3.1	 The Borrower covenants in his capacity as the shareholder of the Beijing Zhizheng that during the term of this
Agreement he will procure the Beijing Zhizheng: 


  

	 	3.1.1	 to strictly comply with the provisions of the Exclusive Option Agreement and the exclusive business cooperation
agreement (together with its amendments from time to time, the “Exclusive Business Cooperation Agreement”) to which Beijing Zhizheng is a party, and to refrain from any action/omission that may affect the effectiveness and
enforceability thereof; 


  

	 	3.1.2	 to execute any contract or agreement regarding the business cooperation with the Lender (or any party as
designated by the Lender) upon the request of the Lender (or any party as designated by the Lender), and to ensure the strict performance of such contract agreement; 



 

	 	3.1.3	 to provide to the Lender any and all information regarding its operations and financial conditions upon the
request of the Lender; 


  

	 	3.1.4	 to immediately notify the Lender of any actual or potential litigation, arbitration or administrative
proceeding regarding its assets, business and income; 


  

	 	3.1.5	 to appoint any person as nominated by the Lender to its board upon the request of the Lender.



  

	 	3.2	 The Borrower covenants during the term of this Agreement: 



 

	 	3.2.1	 to procure, at his best efforts, the Beijing Zhizheng to conduct its major business, manage operation of
subsidiary companies. The specific business scope shall be subject to the business license and the agreement between the Borrower and the Lender; 


  

	 	3.2.2	 to strictly comply with the provisions of this Agreement, the Power of Attorney, the Equity Interest Pledge
Agreement (together with its amendments from time to time, the “Equity Interest Pledge Agreement”) and the Exclusive Option Agreement to which he as a party, perform the obligations thereunder, and to refrain from any
action/omission that may affect the effectiveness and enforceability thereof; 


  

	 	3.2.3	 except as provided under the Equity Interest Pledge Agreement, not to sell, transfer, pledge or otherwise
dispose any legal or beneficial interest of the Borrower’s Equity Interest, or allow creation of any other security interests thereupon; 



  
 4 

















	 	3.2.4	 to procure the shareholders and/or the board of directors of the Beijing Zhizheng not to approve any sale,
transfer, pledge or otherwise disposal of any legal or beneficial interest of the Borrower’s Equity Interest, or creation of any other security interests thereupon without prior written consent from the Lender, except to the Lender or its
designated person; 


  

	 	3.2.5	 to procure the shareholders and/or the board of the directors of the Beijing Zhizheng not to approve its merger
or association with, or acquisition of or investment in any person without prior written consent from the Lender; 


  

	 	3.2.6	 to immediately notify the Lender of any actual or potential litigation, arbitration or administrative
proceeding regarding the Borrower’s Equity Interest; 


  

	 	3.2.7	 to execute any document, conduct any action, and make any claim or defense, necessary or appropriate to
maintain his or her ownership of the Borrower’s Equity Interest; 


  

	 	3.2.8	 not to make any act and/or omission which may affect any asset, business or liability of the Beijing Zhizheng
without prior written consent from the Lender; 


  

	 	3.2.9	 to appoint any person as nominated by the Lender to the board of the Beijing Zhizheng upon the request of the
Lender; 


  

	 	3.2.10	 to the extent as permitted under the PRC laws and upon the request of the Lender at any time, to transfer
unconditionally and immediately the Borrower’s Equity Interest to the Lender or any person as designated by it, and procure any other shareholder of the Beijing Zhizheng to waive the right of first refusal regarding such transfer of equity
interest under this Section; 


  

	 	3.2.11	 to the extent permitted under the PRC laws and upon the request of the Lender at any time, to procure any other
shareholder of the Beijing Zhizheng to transfer unconditionally and immediately all the equity interests owned by such shareholder to the Lender or any person as designated by it, and the Borrower hereby waives his or her right of first refusal
regarding such transfer of equity interest under this Section; 



  
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	 	3.2.12	 if the Lender purchases the Borrower’s Equity Interest from the Borrower pursuant to the Exclusive Option
Agreement, to use the consideration of such purchase to repay the Loan to the Lender on priority; and 


  

	 	3.2.13	 not to supplement, revise or amend its articles of association in any way, increase or decrease its registered
capital, or change its shareholding structure in any way without prior written consent from the Lender. 


  

	4	 Default Liabilities 



 

	 	4.1	 In the event that the Borrower materially breaches any provision under this Agreement, the Lender is entitled
to terminate this Agreement and claim damages from the Borrower; this Section 4.1 shall not preclude any other rights entitled to the Lender as provided under this Agreement. 



 

	 	4.2	 The Borrower may not terminate or cancel this Agreement in any event unless otherwise provided under the laws.



  

	 	4.3	 If the Borrower fails to repay the Loan pursuant to the terms under this Agreement, he will be liable for a
penalty interest accrued upon the amount due and payable at a daily interest rate of 10⁄000 until the Loan as well as any penalty interest and any other amount
accrued thereupon are fully repaid by the Borrower. 


  

	5	 Notices 


  

	 	5.1	 All notices and other communications required or permitted to be given pursuant to this Agreement shall be
delivered personally or sent by registered mail, postage prepaid, by a commercial courier service or by facsimile transmission to the designated address of such party as listed below. A confirmation copy of each notice shall also be sent by E-mail. The dates on which notices shall be deemed to have been effectively delivered shall be determined as follows: 


  

	 	5.1.1	 Notices given by personal delivery, by courier service or by registered mail, postage prepaid, shall be deemed
effectively delivered upon the delivery. 


  

	 	5.1.2	 Notices given by facsimile transmission shall be deemed effectively delivered on the date of successful
transmission (as evidenced by an automatically generated confirmation of transmission). 



  
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	 	5.2	 For the purpose of notification, the addresses of the Parties are as follows: 



The Lender: Tencent Music (Beijing) Co., Ltd. 

Address: 5th Floor, South District, National Convention Center, No. 7,
Tianchen East Road, Chaoyang District, Beijing 
 Attention: TME Legal Management Department - Investment and M&A 

Email:
[                    ] 
 The
Borrower: Beijing Yuzhong Entertainment Culture Partnership (Limited Partnership) 
 Address: 5th Floor, South District, National Convention Center, No. 7, Tianchen East Road, Chaoyang District, Beijing 

Attention: TME Legal Management Department - Investment and M&A 

Email:
[                    ] 
  

	 	5.3	 Each Party may at any time change its address for notices by delivering a notice to the other Party in
accordance with this Section. 


  

	6	 Confidentiality 



The Parties acknowledge and confirm that the terms of this Agreement and any oral or written information exchanged among the Parties in
connection with the preparation and performance of this Agreement are regarded as confidential information. Each Party shall keep all such confidential information confidential, and shall not, without prior written consent of the other Party,
disclose any confidential information to any third parties, except for information: (a) that is or will be available to the public (other than through the unauthorized disclosure to the public by the Party receiving confidential information);
(b) that is required to be disclosed pursuant to the applicable laws or regulations, rules of any stock exchange, or orders of the court or other government authorities; or (c) that is disclosed by any Party to its shareholders, directors,
employees, legal counsels or financial advisors regarding the transaction contemplated hereunder, provided that such shareholders, directors, employees, legal counsels or financial advisors shall be bound by the confidentiality obligations similar
to the terms set forth in this Section. Disclosure of any confidential information by the shareholders, directors, employees or entities engaged by any Party shall be deemed as disclosure of such confidential information by such Party, which Party
shall be held liable for breach of contract. 
  

	7	 Governing Law and Disputes Resolution 



 

	 	7.1	 The execution, effectiveness, interpretation, performance, amendment and termination of this Agreement and the
resolution of any disputes hereunder shall be governed by the PRC laws. 



  
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	 	7.2	 Any disputes arising in connection with the implementation and performance of this Agreement shall be settled
through friendly consultations among the Parties, and where such disputes are still unsolved within thirty (30) days upon issuance of the written notice by one Party to the other Party for consultations, such disputes shall be submitted by
either Party to the China International Economic and Trade Arbitration Commission for arbitration in accordance with its then effective arbitration rules. The arbitration shall take place in Beijing. The arbitration award shall be final and binding
upon all the Parties. 


  

	 	7.3	 Upon the occurrence of any disputes arising from the interpretation and performance of this Agreement or during
the pending arbitration of any disputes, except for the matters under dispute, the Parties to this Agreement shall continue to exercise their respective rights and perform their respective obligations hereunder. 



 

	8	 Miscellaneous 



 

	 	8.1	 This Agreement shall be effective as of the date of its execution and expire until the Parties have performed
their respective obligations under this Agreement. 


  

	 	8.2	 This Agreement is written in Chinese in two (2) originals, with each of the Lender and the Borrower
holding one original. 


  

	 	8.3	 The Parties may amend and supplement this Agreement in writing. Any amendment and/or supplement to this
Agreement by the Parties is an integral part of and has the same effect with this Agreement. 


  

	 	8.4	 In the event that one or several of the provisions of this Agreement are found to be invalid, illegal or
unenforceable in any aspect in accordance with any laws or regulations, the validity, legality or enforceability of the remaining provisions of this Agreement shall not be affected or compromised in any respect. The Parties shall strive in good
faith to replace such invalid, illegal or unenforceable provisions with effective provisions that accomplish to the greatest extent permitted by law and the intentions of the Parties, and the economic effect of such effective provisions shall be as
close as possible to the economic effect of those invalid, illegal or unenforceable provisions. 


  

	 	8.5	 The attachment to this Agreement (if any) is an integral part of and has the same effect with this Agreement.




  
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	 	8.6	 Any obligation that occurs or becomes due under this Agreement prior to the expiry of this Agreement or early
termination shall survive the expiration or early termination of this Agreement. The provisions under Section 4, Section 6, Section 7 and this Section 8.6 shall survive the termination of this Agreement. 



[The remainder of this page is intentionally left blank] 

  
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 IN WITNESS HEREOF, the Parties have caused this Loan Agreement to be executed by their
respective authorized representative on the date first above written. 
 The Lender: Tencent Music (Beijing) Co., Ltd. 

[Company Chop is affixed] 
 Signature: /s/ Yang
Qihu 
 Name: Yang Qihu 
 Title: Legal
Representative 
 The Borrower: Beijing Yuzhong Entertainment Culture Partnership (Limited Partnership) 

[Partnership Chop is affixed] 
 Signature: /s/ Chen
Xing 
 Name: Chen Xing 
 Title: Authorized
Representative of Executive Partner 

  
 Signature Page of Loan
Agreement between Tencent Music (Beijing) Co., Ltd. and Beijing Yuzhong Entertainment 
 Culture Partnership (Limited Partnership)