EXHIBIT 31.1

CERTIFICATION OF PERIODIC REPORT

I, Everett F. Jefferson, certify that:

| | 1. | I have
  reviewed this quarterly report on Form 10-Q of Fresh Choice, Inc.                                                                                                                                                                                                                                                              
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| | 2. | Based on my
  knowledge, this quarterly report does not contain any untrue statement of a
  material fact or omit to state a material fact necessary to make the
  statements made, in light of the circumstances under which such statements
  were made, not misleading with respect to the period covered by this
  quarterly report;
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| | 3. | Based on my knowledge,
  the financial statements, and other financial information included in this
  quarterly report, fairly present in all material respects the financial
  condition, results of operations and cash flows of the registrant as of, and
  for, the periods presented in this quarterly report;                     
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| | 4. | The
  registrants other certifying officer(s) and I are responsible for
  establishing and maintaining disclosure controls and procedures (as defined
  in Exchange Act Rules 13a-15 (e) and 15d-15 (e)) for the registrant and we
  have:                                                                                             
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| | 5. | The
  registrants other certifying officer(s) and I have disclosed, based on our
  most recent evaluation of internal control over financial reporting, to the
  registrants auditors and the audit committee of the registrants board of
  directors (or persons performing the equivalent functions):                              
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Date: April 21,2004

|/S/ Everett
  F. Jefferson              | 
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|                                        | 
|Everett F.
  Jefferson                  | 
|President
  and Chief Executive Officer | 

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