Exhibit 4.49
 CONFIDENTIAL
    
    EXECUTION VERSION
 AMENDED AND RESTATED ADVERTISING INVENTORY SALE AGENCY AGREEMENT
 SINA CORPORATION
  CHINA ONLINE HOUSING TECHNOLOGY CORPORATION




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TABLE OF CONTENTS
 PageARTICLE I DEFINITIONS
    
    11.01
    
    Certain Defined Terms
    
    11.02
    
    Definitions
    
    41.03
    
    Interpretation and Rules of Construction
    
    6ARTICLE II ADVERTISING INVENTORY SALE AGENCY
    
    72.01
    
    Offsite Advertising Inventory Sale Agency
    
    72.02
    
    Sale Agency for Leju Channel Advertising Inventory
    
    92.03
    
    Sale of Derivative Real Estate Advertising
    
    102.04
    
    Scope of Authorization
    
    112.05
    
    No Partnership
    
    11ARTICLE III GIVEAWAY OF ADVERTISING INVENTORY
    
    113.01
    
    Principle
    
    113.02
    
    Giveaway Corresponding to Fixed Location Advertising Inventory
    
    113.03
    
    Giveaway Corresponding to Commercial Advertising Inventory
    
    12ARTICLE IV NON-SALABLE PROMOTION INVENTORY
    
    134.01
    
    Internal Advertising Inventory
    
    134.02
    
    Content Promotion Location
    
    144.03
    
    No Sale
    
    154.04
    
    No Carry-Over
    
    16ARTICLE V CALCULATION AND ADJUSTMENT OF LIST PRICE; ADJUSTMENT OF INVENTORY
    
    165.01
    
    Basic Principles
    
    165.02
    
    Annual Adjustment of the List Price of Fixed Location Advertising Inventory
    
    165.03
    
    Annual Adjustment of Fixed Location Advertising Inventory
    
    185.04
    
    Temporary Adjustment of Fixed Location Advertising Inventory
    
    185.05
    
    The List Price of Commercial Advertising
    
    185.06
    
    The List Price of Giveaway Advertising
    
    195.07
    
    The List Price of Internal Advertising Inventory
    
    195.08
    
    The Adjustment of Content Promotion Location
    
    19ARTICLE VI DISTRIBUTION AND PAYMENT OF ADVERTISING REVENUE
    
    196.01
    
    Basic Principles
    
    196.02
    
    Payment corresponding to Offsite Advertising Inventory
    
    19




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Page6.03
    
    Payment corresponding to Advertising Inventory on Leju Channels
    
    216.04
    
    Payment corresponding to Derivative Real Estate Advertising Inventory
    
    216.05
    
    Payment under Section 2.01(g)
    
    226.06
    
    Payment under Section 2.02(b)
    
    236.07
    
    Payment Liabilities
    
    23ARTICLE VII ADVERTISING REVIEW; ACCESS TO INFORMATION; AUDIT
    
    237.01
    
    SINAs Advertising Review
    
    237.02
    
    Lejus Advertising Review
    
    237.03
    
    Access to Information
    
    247.04
    
    Audit
    
    24ARTICLE VIII REPRESENTATIONS AND WARRANTIES; INDEMNIFICATION
    
    248.01
    
    Representations, Covenants and Warranties
    
    248.02
    
    Indemnification
    
    25ARTICLE IX EFFECTIVENESS; EXTENSION; TERMINATION
    
    259.01
    
    Effectiveness and Term
    
    259.02
    
    Termination
    
    259.03
    
    Consequence of Termination
    
    269.04
    
    Survival
    
    27ARTICLE X GENERAL PROVISIONS
    
    2710.01
    
    Confidentiality
    
    2710.02
    
    Taxes
    
    2710.03
    
    Expenses
    
    2810.04
    
    Notices
    
    2810.05
    
    Public Announcements
    
    2910.06
    
    Severability
    
    2910.07
    
    Entire Agreement
    
    2910.08
    
    Assignment
    
    2910.09
    
    No Third Party Beneficiaries
    
    3010.10
    
    Amendment and Waiver
    
    3010.11
    
    No Presumption
    
    3010.12
    
    Governing Law
    
    3010.13
    
    Dispute Resolution
    
    3010.14
    
    Specific Performance
    
    3110.15
    
    Force Majeure
    
    3110.16
    
    Counterparts
    
    3110.17
    
    Termination of the original Agency Agreement
    
    32




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PageSchedule A:
    
    Types of Real Estate AdvertisingSchedule B:
    
    Location of Navigation Bar leading to Leju Channels at SINA HomepageSchedule C:
    
    SINA Approval Procedures and RulesSchedule D:
    
    Fixed Location Advertising InventorySchedule E:
    
    Content Promotion LocationSchedule F:
    
    Identified Websites




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AMENDED AND RESTATED ADVERTISING INVENTORY SALE AGENCY AGREEMENT
 Agreement SINA Leju Parties Party
 Original Agency Agreement
 MOU
   ARTICLE I
 DEFINITIONS
 Certain Defined Terms
 Affiliate
 1




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Advertising Inventory
 Advertising Revenue
 Business Day
 Competitor
 CRIC Control Change
 Derivative Real Estate Advertising
 Effective Date
 Government Authority
 Hong Kong
 Law
 2




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Leju Channels
 Leju Control Change
 Leju Wholly-owned Subsidiary
 List Price
 Non-Real Estate Advertising
 Person
 PRC
 Real Estate Advertising
 RMB
 SINA
 3




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SINA Wholly-owned Subsidiary
 U.S.
 U.S. GAAP
 Definitions
 4




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Definition
    
    LocationHKIAC
    
    10.13(b)HKIAC Rules
    
    10.13(b)UIP Change Rate
    
    5.02(a)UIP Data Notice
    
    5.02(a)Fixed Location Advertising Location
    
    5.02(a)Fixed Location Advertising Annual Cap
    
    2.01(c)(i)Fixed Location Advertising Inventory
    
    2.01(c)(i)Fixed Location Giveaway Advertising Inventory
    
    3.02(a)Confidential Information
    
    10.01MOU
    
    RecitalsIndemnified Party
    
    8.02Initial Term
    
    9.01Excluded Advertising Inventory
    
    2.01(a)Agency Period
    
    2.01(b)Expiration Date
    
    9.01Share Purchase Agreement
    
    RecitalsRecipient
    
    10.01CRIC
    
    RecitalsLeju
    
    PreambleLeju Agent
    
    2.02(a)Leju Advertising Inventory Fee
    
    6.03(a)Leju Advertising Gross Revenue
    
    2.01(d)Leju Annual Advertising Revenue
    
    6.02(c)Leju Annual Revenue Notice
    
    6.02(c)Leju Channel Advertising Inventory
    
    2.01(d)Leju Approval Procedures and Rules
    
    2.02(a)Leju Derivative Real Estate Advertising Inventory Fee
    
    6.04(c)Leju Quarterly Payment
    
    6.02(b)Leju Quarterly Advertising Revenue
    
    6.02(b)Leju Quarterly Revenue Notice
    
    6.02(b)Internal Advertising Annual Cap
    
    4.01(a)(ii)Internal Advertising Inventory
    
    4.01(a)Content Promotion Location
    
    4.02(a)Indemnifying Party
    
    8.02Disclosing Party
    
    10.01Identified Brand
    
    4.03(b)Identified Website
    
    4.03(b)Commercial Advertising Inventory
    
    2.01(c)(i)Commercial Giveaway Advertising Inventory
    
    3.03(a)Parties or Party
    
    PreambleAgreement
    
    PreambleSINA
    
    PreambleSINA Agent
    
    2.01(a)SINA Advertising Inventory Fee
    
    6.02(a)SINA Approval Procedures and Rules
    
    2.01(a)SINA Derivative Real Estate Advertising Inventory Fee
    
    6.04(a)Holiday Giveaway Inventory
    
    3.02(b)(i)
 5




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Definition
    
    LocationDerivative Advertising Applicantee
    
    2.03(a)Derivative Advertising Applicant
    
    2.03(a)Webpage UIP Number
    
    5.02(a)Original Agency Agreement
    
    RecitalSuspension Notice
    
    2.01(e)Dispute
    
    10.13(a)Offsite Advertising Inventory
    
    2.01(a)Offsite Inventory Cap
    
    2.01(d)Designated Giveaway Inventory
    
    3.02(b)(ii)Self-Selected Giveaway Inventory
    
    3.02(b)(iii)
 Interpretation and Rules of Construction
        6




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ARTICLE II
 ADVERTISING INVENTORY SALE AGENCY
 Offsite Advertising Inventory Sale Agency
 SINA Approval Procedures and
Rules Excluded
Advertising Inventory provided
 Agency Period
  7




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Fixed
Location Advertising Inventory Fixed
Location Advertising Annual Cap multiplied
 Commercial Advertising Inventory
 Leju Channel
Advertising Inventory Leju
Advertising Gross Revenue multiplied multiplied Offsite
Inventory Cap
 multiplied multiplied Suspension Notice provided however
 8




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multiplied multiplied
    Sale Agency for Leju Channel Advertising Inventory
 Leju Agent Leju Approval Procedures and Rules Leju Channel Advertising Inventory provided
 9




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Sale of Derivative Real Estate Advertising
 Derivative Advertising Applicant Derivative Advertising Applicantee
 provided
  10




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Scope of Authorization
 No Partnership
 ARTICLE III
 GIVEAWAY OF ADVERTISING INVENTORY
 Principle
 Giveaway Corresponding to Fixed Location Advertising Inventory
 Fixed Location Giveaway Advertising
Inventory
  11




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Holiday Giveaway Inventory
 Designated Giveaway Inventory multiplied
 Self-Selected Giveaway Inventory less less
  Giveaway Corresponding to Commercial Advertising Inventory
  12




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Commercial Giveaway Advertising
Inventory
 multiplied multiplied
  st st
 ARTICLE IV
 NON-SALABLE PROMOTION INVENTORY
 Internal Advertising Inventory
  multiplied multiplied divided
 th
 13




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multiplied provided , th multiplied multiplied th divided
 Internal Advertising Annual Cap multiplied divided th th multiplied th divided
  Content Promotion Location
 Content Promotion Location
  14




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No Sale
  Identified Brand Identified Website
 15




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No Carry-Over st
 ARTICLE V
 CALCULATION AND ADJUSTMENT OF LIST PRICE; ADJUSTMENT OF INVENTORY
 Basic Principles
 Annual Adjustment of the List Price of Fixed Location Advertising Inventory
 th UIP Data Notice Fixed Location Advertising
Location st st Webpage UIP Number UIP Change
Rate
    16




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multiplied provided
   17




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Annual Adjustment of Fixed Location Advertising Inventory
 Temporary Adjustment of Fixed Location Advertising Inventory
    The List Price of Commercial Advertising
 18




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The List Price of Giveaway Advertising
 The List Price of Internal Advertising Inventory
 The Adjustment of Content Promotion Location
    ARTICLE VI
 DISTRIBUTION AND PAYMENT OF ADVERTISING REVENUE
 Basic Principles
 Payment corresponding to Offsite Advertising Inventory
   19




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multiplied multiplied
 multiplied multiplied
  Leju Quarterly Revenue Notice Leju Quarterly Advertising
Revenue Leju Quarterly Payment
 multiplied multiplied
  Leju Annual Revenue Notice Leju Annual Advertising
 20




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Revenue
 Payment corresponding to Advertising Inventory on Leju Channels
 Leju Advertising Inventory Fee
   Payment corresponding to Derivative Real Estate Advertising Inventory
  21




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SINA Derivative Real Estate Advertising Inventory Fee
   Leju Derivative Real Estate Advertising
Inventory Fee
   Payment under Section 2.01(g)
 22




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Payment under Section 2.02(b)
 Payment Liabilities
   ARTICLE VII
 ADVERTISING REVIEW; ACCESS TO INFORMATION; AUDIT
 SINAs Advertising Review
   Lejus Advertising Review.
   23




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Access to Information
 Audit
 ARTICLE VIII
 REPRESENTATIONS AND WARRANTIES; INDEMNIFICATION
 Representations, Covenants and Warranties
   24




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Indemnification
 ARTICLE IX
 EFFECTIVENESS; EXTENSION; TERMINATION
 Effectiveness and Term
 Termination
      provided
 25




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however
  provided however
 Consequence of Termination
    26




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Survival
 ARTICLE X
 GENERAL PROVISIONS
 Confidentiality Recipient Confidential Information Disclosing Party provided however
 Taxes
 27




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Expenses
 Notices
      
  
 28




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Public Announcements
 Severability
 Entire Agreement
 Assignment
 29




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No Third Party Beneficiaries
 Amendment and Waiver
 No Presumption
 Governing Law
 Dispute Resolution Dispute
 HKIAC HKIAC Rules
 30




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Specific Performance
 Force Majeure provided
 Counterparts
 31




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Termination of the original Agency Agreement
 [SIGNATURES ON NEXT PAGE]
 32




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IN WITNESS WHEREOF
 SINA CORPORATIONBy:
    /s/ Charles ChaoName:Title:CHINA ONLINE HOUSING TECHNOLOGY
CORPORATIONBy:
    /s/ Xin ZhouName:Title: 33




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Schedule A : Types of Real Estate Advertising
 1
    
    Developers Advertising:
 1.1
    
    Industrial Real Estateindustrial factory, industrial park, logistics
warehouses, industrial land and demand land1.2
    
    Commercial Real Estateshopping center, office building, multiplex,
hotel/reception and entertainment and design of commercial real estate1.3
    
    Residential Real Estateordinary residence, garden house, apartment, villa1.4
    
    Tourism Real Estateholiday villa, Park house, leisure house
 2
    
    Home Construction Material Advertising:
 2.1
    
    Building Ceramicstile, interior wall tile, exterior wall tile, paving
tile, mosaic, waist line and crystal2.2
    
    Bath & Toilet Appliancesbathtub, basin, stool/urinal/bidet, shower
room, facet, shower cabin, bathroom mirror and components2.3
    
    Kitchen Appliancesintegrated kitchen, wall cabinet, kitchen cabinet and
countertop2.4
    
    Residence Vertical Transportationresidence lift, panorama lift,
escalator, cargo life, service lift and moving pavement2.5
    
    HVAC Systemcentral air conditioning, ventilation, heating supply,
cleaning/air condition for computer room, fresh air ventilator, heat collecting
system, waterway system and HVAC control2.6
    
    Healthcare Facilitiesswimming pool, playground, flooring equipment,
sport and leisure equipment, flower stand and dustbin2.7
    
    Landscape Materialflower and seeding, gardening material, water and
spring, lighting, scene,
decoration material and flooring material2.8
    
    FloorLaminate floor, solid wood floor, bamboo floor, cork floor, solid laminate floor,
plastic floor and anti-static floor




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2.9
    
    Drop Ceilingceiling joist , ceiling and daylight plate2.10
    
    Coatinginterior wall coating, exterior wall coating, floor coating, roof
coating, ceiling coating, anti-corrosion coating and waterproof coating2.11
    
    Parking Lottraffic control management, traffic safety facilities, traffic
system software, smart parking lot, auto parking system and garage door2.12
    
    Door & Windowwood door & window, steel door & window, revolving door,
burglarproof door, automatic door, plastic door & window, cast iron door & window,
plastic-steel door & window, stainless steel door & window, aluminum door & window, glass
steel door & window and garage door2.13
    
    Glass Curtain Wallvisible frame glass curtain wall, half invisible/ invisible
frame glass curtain wall, suspended full glass curtain wall and point-supported glass
curtain wall2.14
    
    Firefightingfire alarm equipment, fire prevention materials and related
products, firefighting equipment, emergency life-saving equipment, electrical fire safety
products and personnel protective equipment2.15
    
    water supply and drainagewater, electricity and HVAC, pipeline and sewage
system2.16
    
    Electricalswitch, plug and wire cable2.17
    
    Stone Materialstone care, artificial stone, cleaving stone, cultured stone,
granite, marble, sandstone and artistic component2.18
    
    Roofing Materials and Technologyroofing materials and technology2.19
    
    System Integratorsmart building system, building facades system, HVAC system,
residential lighting system, real estate information management system, water supply and
drainage system, building energy-saving system, integrated kitchen, integrated bathroom,
building automatic control system, security systems and electrical automation system




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3
    
    Real Estate Service Advertising:
 3.1
    
    Real Estate Enterprise Consultancyinvestment and financing consultancy,
management consultancy, engineering consultancy, legal consultancy, financial
consultancy, accumulation fund loan, real estate securities agent and real estate
investment fund3.2
    
    Real Estate Planning Agencyreal estate market research, real estate
consultancy, pre-planning and real estate sales agent3.3
    
    Construction/Planningurban planning, land planning, exploration and
design, construction design, engineering decoration design and curtain wall design3.4
    
    Property Managementproperty management of residence, commercial and
office buildings3.5
    
    Landscape Planning & Designurban landscape planning, residential
landscape planning,
tourism area landscape planning, commercial landscape planning, environmental art
and R&D of gardening items3.6
    
    Garden Landscape Engineeringlandscape greening engineering, garden
greening, ancient architecture in garden and garden supervisor3.7
    
    Exterior & Interior Designexterior design, interior design, finished
flat /show flat design and business space design3.8
    
    Digital Buildingbuilding animation, indoor effect picture, virtual
reality, animated TV advertising, bid animation and multimedia/ E-Brochure3.9
    
    Building Modeldesign and manufacture of building model, building model
material and building structure model3.10
    
    Building Constructionbuilding construction, fine decorated
construction, external power project, reinforcement and reconstruction, project
management, fire protection engineering and power transmission and distribution
engineering3.11
    
    Commercial Real Estate Operation and Managementcommercial investment
and financing, business planning, business invitation




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service, business management and business
 3.12
    
    Real Estate Appraisal / Surveyreal estate appraisal / survey3.13
    
    Project Bidding Agencyproject bidding agency3.14
    
    Land Auction Agencyland auction agency




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Schedule B: Location of Navigation Bar leading to Leju Channels at SINA Homepage




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Schedule C: SINA Approval Procedures and Rules
 A. Inventory Approval Procedures




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B. Contract Approval Procedures




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C. Modification Procedures




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D. Advertising Inventory Release Rules
 1.
    
    Any Offsite Advertising Inventory (including Fixed Location Advertising
Inventory) made available by SINA from time to time under its advertising filing system
that has not been reserved and that SINA Agent intends to acquire in connection with the
offering of any type of advertising contemplated under this Agreement shall be subject to
the approval procedures set forth under this Schedule C, and shall:
 i.
    
    be reserved under such advertising filing system no less than twenty-five
(25) Business Days prior to its offering, and completed with contract approval
procedures within twenty-five (25) Business Days upon such reserve; orii.
    
    be reserved under such advertising filing system no less than fifteen
(15) Business Days prior to its offering, produced into a draft contract form
within fifteen (15) Business Days upon such reserve, and completed with contract
approval procedures no less than three (3) Business Days prior to its offering.
 2.
    
    Any Offsite Advertising Inventory unavailable under the advertising filing system
(Non-standard Inventory) that SINA Agent intends to acquire in connection with the
offering of any type of advertising contemplated under this Agreement shall be subject to
the approval procedures provided under this Schedule C, produced into a draft contract
form within five (5) Business Days upon the generation of the Non-standard Inventory in
the Non-standard Inventory list, and completed with contract approval procedures within
ten (10) Business Days upon the production of such draft contract form.3.
    
    SINA is entitled to release any foregoing Advertising Inventory in connection
with the offering of any advertising other than Real Estate Advertising and to any and all
revenue arising therefrom if SINA Agent fails to comply with the procedures and/or time
requirements provided under this Schedule C.




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Schedule D: Fixed Location Advertising Inventory
 Unit List Price

    
    
    
    
    
    Total List Price(RMB/Piece/Paid

    
    
    
    
    
    (RMB/PaidChannel
    
    Location
    

    Day)

    

    Piece

    
    Day)SINA Homepage
    
    top to bottom
    
    
    20,500
    
    
    
    20
    
    
    
    410,000SINA Homepage
    
    top to right side
    
    
    17,000
    
    
    
    9
    
    
    
    153,000SINA Homepage
    
    top to left side
    
    
    16,000
    
    
    
    9
    
    
    
    144,000SINA Homepage
    
    top to bottom
    
    
    8,000
    
    
    
    20
    
    
    
    160,000SINA Homepage
    
    small scroll bar
    
    
    9,000
    
    
    
    5
    
    
    
    45,000SINA Homepage
    
    top to bottom text link
    
    
    5,500
    
    
    
    8
    
    
    
    44,000SINA Homepage
    
    left side flash (two rounds)
    
    
    13,000
    
    
    
    2
    
    
    
    26,000Total:
    982,000
 st th nd th st th multiplied




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Schedule E : Content Promotion Location
 Channel
    
    Location Name
    
    Reference Webpage
    
    Piece
    
    NoteSINA Homepage
    
    Auto/Real Estate
    
    http://www.sina.com.cn/
    
    5.5News Center
    
    Category I Brief
News
    
    http://news.sina.com.cn/
    
    2/3
    
    
    
    Not a whole pieceCategory II
Scroll News
    
    http://news.sina.com.cn/
    
    7
    
    
    
    Middle bar5
    
    
    
    Left Sidebar6
    
    
    
    Right SidebarPictures Channel
    
    http://news.sina.com.cn/photo/
    
    1
    
    
    
    Navigation PictureBlog Channel
    
    Category II  Real
Estate
    
    http://blog.sina.com.cn/
    
    10
    
    
    
    Middle bar12
    
    
    
    Left Sidebar10
    
    
    
    Right SidebarFinance Channel
    
    Category I Finance News
    
    http://finance.sina.com.cn/
    
    3
    
    
    
    Middle bar3
    
    
    
    Left SidebarFinance Channel
    
    http://finance.sina.com.cn/money/index.shtml
    
    Crosscutting
    
    Mortgage CalculatorBBS
    
    Category II
    
    http://bbs.sina.com.cn/
    
    Crosscutting




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Schedule F: Identified Websites
 1.
    
    Leju Channels
 2.
    
    dichan.com
 3.
    
    winfang.com