EXHIBIT 31.1

CERTIFICATION OF PERIODIC REPORT

I, Tim G. OShea, certify that:

| | 1. | I have
  reviewed this quarterly report on Form 10-Q of Fresh Choice, Inc.                                                                                                                                                                                                                                                                                                                           
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| | 2. | Based on my
  knowledge, this quarterly report does not contain any untrue statement of a
  material fact or omit to state a material fact necessary to make the
  statements made, in light of the circumstances under which such statements
  were made, not misleading with respect to the period covered by this
  quarterly report;                                                             
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| | 3. | Based on my
  knowledge, the financial statements, and other financial information included
  in this quarterly report, fairly present in all material respects the
  financial condition, results of operations and cash flows of the registrant
  as of, and for, the periods presented in this quarterly report;                                                                                  
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| | 4. | The
  registrants other certifying officer(s) and I are responsible for
  establishing and maintaining disclosure controls and procedures (as defined
  in Exchange Act Rules 13a-15 (e) and 15d-15 (e)) for the registrant and we
  have:                                                                                                                                                          
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| |    | (a) Designed
  such disclosure controls and procedures, or caused such disclosure controls
  and procedures to be designed under our supervision, to ensure that material
  information relating to the registrant, including its consolidated subsidiaries,
  is made known to us by others within those entities, particularly during the
  period in which this report is being prepared;         
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| |    | (b)
  Evaluated the effectiveness of the registrants disclosure controls and
  procedures and presented in this report our conclusions about the
  effectiveness of the disclosure controls and procedures, as of the end of the
  period covered by this report based on such evaluation; and                                                                                                      
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| |    | (c)
  Disclosed in this report any change in the registrants internal control over
  financial reporting that occurred during the registrants most recent fiscal
  quarter (the registrants fourth fiscal quarter in the case of an annual
  report) that has materially affected, or is reasonably likely to materially
  affect, the registrants internal control over financial reporting; and
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| | 5. | The
  registrants other certifying officer(s) and I have disclosed, based on our
  most recent evaluation of internal control over financial reporting, to the
  registrants auditors and the audit committee of the registrants board of
  directors (or persons performing the equivalent functions):                                                                                           
| |    |                                                                                                                                                                                                                                                                                                                                                                                                      
| |    | (a) All
  significant deficiencies and material weaknesses in the design or operation
  of internal control over financial reporting which are reasonably likely to
  adversely affect the registrants ability to record, process, summarize and
  report financial information; and                                                                                                                
| |    |                                                                                                                                                                                                                                                                                                                                                                                                      
| |    | (b) Any
  fraud, whether or not material, that involves management or other employees
  who have a significant role in the registrants internal control over
  financial reporting.                                                                                                                                                                                                                 
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Date:
October 20, 2004

| | /s/
  Tim G. OShea                     | 
| | --------------------------------------- | 
| |                                         | 
| | Tim
  G. OShea                         | 
| | President
  and Chief Operating Officer | 

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