EXHIBIT
31.1

CERTIFICATION
OF PERIODIC REPORT

I, Everett F.
Jefferson, certify that:

|1. |  | I have reviewed this quarterly report on Form 10-Q of Fresh Choice, Inc.
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|2. |  | Based
on my knowledge, this quarterly report does not contain any untrue  statement of a
material fact or omit to state a material fact necessary to make  the statements made, in
light of the circumstances under which such statements  were made, not misleading with
respect to the period covered by this quarterly  report;
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|3. |  | Based on my knowledge, the financial statements, and other financial information
included in this quarterly report, fairly present in all material respects the
financial condition, results of operations and cash flows of the registrant as
of, and for, the periods presented in this quarterly report;
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|4. |  | The registrants other certifying officer(s) and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15 (e) and 15d-15 (e)) for the registrant and we have:
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| | (a)  
Designed such disclosure controls and procedures, or caused such disclosure  controls and
procedures to be designed under our supervision, to ensure that  material information
relating to the registrant, including its consolidated  subsidiaries, is made known to us
by others within those entities, particularly  during the period in which this report is
being prepared;
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| | (b)  
Evaluated the effectiveness of the registrants disclosure controls and  procedures
and presented in this report our conclusions about the effectiveness  of the disclosure
controls and procedures, as of the end of the period covered  by this report based on
such evaluation; and
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| | (c)  
Disclosed in this report any change in the registrants internal control  over
financial reporting that occurred during the registrants most recent  fiscal
quarter (the registrants fourth fiscal quarter in the case of an  annual report)
that has materially affected, or is reasonably likely to  materially affect, the
registrants internal control over financial  reporting; and
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|5. |  | The
registrants other certifying officer(s) and I have disclosed, based on  our most
recent evaluation of internal control over financial reporting, to the  registrants
auditors and the audit committee of the registrants  board of directors (or persons
performing the equivalent functions):
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| | (a)
All significant deficiencies and material weaknesses in the design or operation  of
internal control over financial reporting which are reasonably likely to  adversely
affect the registrants ability to record, process, summarize and  report financial
information; and
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| | (b)
Any fraud, whether or not material, that involves management or other employees  who have
a significant role in the registrants internal control over  financial reporting.
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| | Date:
July  28,2004
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| | /S/
Everett F. JeffersonEverett F. JeffersonChief Executive Officer
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