UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                        Washington, D.C.  20549

                               FORM 10-K

[X]  15, ANNUAL REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES
EXCHANGE ACT OF 1934
For the fiscal year ended: December 31, 2010
 OR

[ ]  15, TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
SECURITIES EXCHANGE ACT OF 1934
For the transition period from     to

                   Commission file number:       000-27251

                   DALE JARRETT RACING ADVENTURE, INC.
                (Exact name of registrant in its charter)

        FLORIDA                                 59-3564984
  (State or other jurisdiction of            (I.R.S. Employer
   incorporation or organization           Identification No.)

1313 10TH Avenue Lane, SE
 Hickory, NC                                       28602
 (Address of principal executive offices)        (Zip Code)

Registrant's Telephone number, including area code:  (888) 467-2231


Securities registered pursuant to Section 12(b) of the Act:  None
Securities registered pursuant to Section 12(g) of the Act:  Common
Stock, $.0001 par value

Indicate by check mark if the registrant is a well-known seasoned
issuer, as defined in Rule 405 of the Securities Act. Yes [  ] No [x]

Indicate by check mark if the registrant is not required to file reports
pursuant to Section 13 or 15(d) of the Exchange Act
Yes [  ] No [x]

Indicate by check mark whether the registrant has submitted
electronically and posted on its corporate Website, if any, every
Interactive Data File required to be submitted and posted pursuant to
Rule 405 of Regulation S-T (section 232.406 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was
required to submit and post such files).  Yes [ ] No [ ]

Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange
Act during the preceding 12 months (or such shorter period that Dale the
registrant was required to file such reports), and (2) has been subject
to such filing requirements for at least the part 90 days.
Yes [x] No[  ]



<PAGE>2

Indicate by check mark if disclosure of delinquent filers in response to
Item 405 of Regulation S-K is not contained hereof, and will not be
contained, to will be contained, to the best of registrant's knowledge,
in definitive proxy or information statements incorporated by reference
in Part III of this Form 10-K or any amendment to this Form 10-K.  [  ]

Indicate by check mark whether the registrant is a large accelerated
filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company.

Large accelerated filer [ ] Accelerated filer         [ ]
Non-accelerated filer   [ ] Smaller reporting company [x]

Indicate by check mark whether the registrant is a shell company (as
defined in Rule 12b-2 of the Exchange Act). Yes [  ] No [x]

State the aggregate market value of the voting and non-voting common
equity held by non-affiliates computed by reference to the price at
which the common equity was last sold, or the average bid and asked
price of such common equity, as of the last business day of the
registrant's most recently completed second fiscal quarter. The market
value of the registrant's voting $.0001 par value common stock held by
non-affiliates of the registrant was approximately $496,519.

Indicate the number of shares outstanding of each of the registrant's
classes of common stock, as of the latest practicable date. The number
of shares outstanding of the registrant's only class of common stock, as
of March 28, 2011 was 24,510,502 shares of its $.0001 par value common
stock.

No documents are incorporated into the text by reference.



<PAGE>3
                   Dale Jarrett Racing Adventure, Inc.
                               Form 10-K
               For the Fiscal Year Ended December 31, 2010
                           Table of Contents

                                Part I

ITEM 1.   BUSINESS                                                  4
ITEM 1A.  RISK FACTORS                                              6
ITEM 1B.  UNRESOLVED STAFF COMMENTS                                 6
ITEM 2.   PROPERTIES                                                7
ITEM 3.   LEGAL PROCEEDINGS                                         7
ITEM 4.   (REMOVED AND RESERVED)                                    7

                                Part II

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED
           STOCKHOLDER MATTERS AND ISSUER PURCHASES OF
           EQUITY SECURITIES                                        8
ITEM 6.   SELECTED FINANCIAL DATA                                   9
ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
           CONDITION AND RESULTS OF OPERATIONS                      9
ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET
           RISK                                                    12
ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA              12
ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON
           ACCOUNTING AND FINANCIAL DISCLOSURE                     27
ITEM 9A.  CONTROLS AND PROCEDURES                                  27
ITEM 9B.  OTHER INFORMATION                                        28

                               Part III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS, PROMOTERS, CONTROL
           PERSONS AND CORPORATE GOVERANCE; COMPLIANCE WITH
           SECTION 16(a) OF THE EXCHANGE ACT                       29
ITEM 11.  EXECUTIVE COMPENSATION                                   31
ITEM 12.  SECURITIES OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
           MANAGEMENT AND RELATED STOCKHOLDERS MATTERS             33
ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND
           DIRECTOR INDEPENDENCE                                   35
ITEM 14.  PRINCIPAL ACCOUNTING FEES AND SERVICES                   35

                               Part IV

ITEM 15.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES                  36



<PAGE>4
                               PART I

ITEM 1.   BUSINESS

Dale Jarrett Racing Adventure, Inc. was formed as a C corporation and
incorporated November 24, 1998 in the State of Florida.  The Company is
currently not involved with any proceedings, bankruptcy or
receiverships.

We offer entertainment based oval driving schools and events.  These
classes are conducted at various racetracks throughout the country. We
completed our first driving classes in Rockingham, NC in July of 1999.
Since July 4th, 1999, we have run classes at over forty NASCAR tracks.

The Company currently owns 15 racecars.  These racecars are classified
as stock cars and are equipped for oval or round tracks only.  They are
fully loaded with race engines, six point harnesses, neck and head
restraints, communications, track specific gears and complete safety
cages. We have negotiated terms with over forty racetracks where, for a
fee ranging from $0 to $10,000 a day, we can rent their tracks.

On October 29, 2008, the Company introduced its new World War II
Adventure.  Participants receive a three day opportunity to relive the
experience of a B-17 aviator heading out on a bombing mission over enemy
territory.  Our debut adventure was February 27-March 1, 2009.

Products and Services.  The Company offers five types of ride or drive
programs for individuals and corporations.  The "Qualifier" is a three
lap ride with a professional driver which lasts about five minutes,
depending on the length of the track.  The "Season Opener" is a half day
training class culminating in the student driving ten laps.  The "Rookie
Adventure" and "Happy Hour" are also half day driving classes with the
students driving 20 or 30 laps, respectively.  The "Advanced Stock Car
Adventure" is a full day 60 lap class.  The main purpose of each event
is the thrill of actually driving the race car.

The operation is similar to that of a traveling show in that we
transport the stock cars, the mechanics, the sales staff and the
instructors from event to event.

The Company's objective is to utilize this first "hub" of 15 racecars on
the east coast to their full potential.  Our future plan is to add
another "hub" on the west coast once the east coast hub becomes utilized
at least 15 days per month and is profitable.  This would require the
purchase of another ten racecars and the support equipment necessary to
maintain them.



<PAGE>5

The Company currently has 15 stock cars, which had an original purchase
price of approximately $50,000 per car.  Staffing costs are
approximately $20,000 per month at each active "hub".  We own a Miller
Semi Tractor Trailer to haul the cars from track to track.  The
transporting of staff to the event and their food and lodging costs
average $4,000 per day.  We are required to maintain a minimum of
$5,000,000 of liability insurance, worker's compensation and property
and casualty insurance.

The Company also offers a number of add-on sale items, including CDs
from its Adventure Cam located in the car, clothing, souvenirs and
photography.

The Company also offers a World War II Adventure.  Participants receive
a three day opportunity to relive the experience of a B-17 aviator
heading out on a bombing mission over enemy territory.

Vendor Agreement.  During 2009, we entered into an agreement with a
vendor, who provides video equipment and video recording services, which
enables us to sell video recordings to our students.  Under the
agreement, we are entitled to a 60% allocation of revenue for all video
products and services sold.  The agreement is in effect through December
31, 2011 and is renewable annually thereafter.

Marketing.   We offer our products and services at various tracks
throughout the country.  We employ a marketing director who is primarily
responsible for closing the prospects created through promotion.  These
services are sold as both corporate outings and directly to the public
through various marketing and advertising mediums with an emphasis on
radio and the internet.

Promotional and Licensing Agreements.  In December 1998, we entered into
promotional and licensing agreements with Dale Jarrett, Ned Jarrett,
Glenn Jarrett, Jason Jarrett and Brett Favre whereby these individuals
have granted us the use of their names and likeliness in advertising,
products and promotional materials, as well as an agreed upon number of
appearances per year and an agreed upon number of radio and/or
television commercials as set out in each agreement.  Ned Jarrett is the
father of Dale Jarrett and Glenn Jarrett.  Dale Jarrett is the father of
Jason Jarrett.

Pursuant to these agreements, we issued an aggregate of 5,500,000 common
shares of the Company.  The term of each agreement was ten years and
expired in December 2008.  These individuals have verbally agreed to
continue their relationship with us without a written agreement and will
be compensated for future services only when they are rendered.



<PAGE>6

Competition.  The driving schools industry is currently experiencing a
limited degree of competition with regard to availability, price,
service, quality and location.  There is one well-established market
leader, Richard Petty Driving Experience, that is nationally recognized
and which possess substantially greater financial, marketing personnel
and other resources than us.  There are also a small number of local or
regional schools.  Virtual reality driving experiences are also becoming
more realistic and a growing competitor.   It is also likely that other
competitors will emerge in the near future.  There is no assurance that
we will compete successfully with other established driving schools.  We
shall compete on the basis of availability, price, service, quality and
location.  Inability to compete successfully might result in increased
costs, reduced yields and additional risks to the investors herein.

Employees.  The Company employs seven full time employees responsible
for securing the Driving Adventure locations, procurement of equipment,
racecars, and the development and implementation of our marketing plan.
Each active location has up to 25 contract personnel including but not
limited to a mechanic, four to ten driving instructors, two
administrators, a flagman and a site manager.  Additional employees or
independent contractors will be obtained as required.

Seasonal Nature of Business Activities.   The Company's operations have
shown to be seasonal partly because some track locations may only
operate on certain days or certain times of the year.  Primarily, this
is due to the weather.  Our plan is to run more tracks in the south
during the winter to maintain a steady revenue stream in the future.

Government Regulation.  The Company does not currently need any
government approval of our services and are not aware of any existing or
probable governmental regulations on our business or industry.


ITEM 1A.  RISK FACTORS

Not applicable to a smaller reporting company.


ITEM 1B.  UNRESOLVED STAFF COMMENTS

Not applicable.



<PAGE>7

ITEM 2.  PROPERTIES

The Company's executive offices which consist of 1,500 square feet are
located at 1313 10th Avenue Lane, SE, Hickory, North Carolina.  In
October 2009, the Company entered into an operating lease for use of
this office space.  The lease requires a monthly payment of $1,830 and
expires in November, 2012.  Future minimum payments under this lease
agreement are as follows:  $22,212 in 2011 and $20,361 in 2012.  The
Company also leases various office and warehouse space on a month to
month basis or under terms that are less than one year, including our
garage facility in Talladega, AL.  Our rent expense amounted to $66,287
and $55,800 for the years ended December 31, 2010 and 2009,
respectively.


ITEM 3.  LEGAL PROCEEDINGS.

On June 28, 2010, we paid $20,000 to settle litigation related to an
alleged breach of contract in the circuit court of Talladega County,
Alabama.  We had previously accrued $17,500 related to this proceeding
and expensed a further $2,500 during 2010.


ITEM 4.  (REMOVED AND RESERVED)



<PAGE>8
                                 PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER
MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES

    Item 5(a)

a)  Market Information.  The Company began trading publicly on the NASD
Over the Counter Bulletin Board on June 22, 2000 under the symbol
"DJRT".

The following table sets forth the range of high and low bid quotations
for our common stock.  The quotations represent inter-dealer prices
without retail markup, markdown or commission, and may not necessarily
represent actual transactions.

         Quarter Ended                 High Bid             Low Bid
         -------------                 --------             -------
             3/31/09                     .08                   .04
             6/30/09                     .07                   .04
             9/30/09                     .12                   .03
            12/31/09                     .08                   .04

             3/31/10                     .07                   .04
             6/30/10                     .06                   .04
             9/30/10                     .05                   .03
            12/31/10                     .06                   .01

b)  Holders.  At March 28, 2011, there were approximately 244
shareholders of the Company.

c)  Dividends.  Holders of our common stock are entitled to receive such
dividends as may be declared by our board of directors.  No dividends on
our common stock have ever been paid, and we do not anticipate that
dividends will be paid on our common stock in the foreseeable future.

d)  Securities authorized for issuance under equity compensation plans.
No securities are authorized for issuance by the Company under equity
compensation plans.

e)  Performance graph.  Not applicable.

f)  Sale of unregistered securities.

In April 2010, we reissued 20,000 shares of treasury stock with a fair
value of $990 to an employee for services.

    Item 5(b)  Use of Proceeds.  Not applicable.

    Item 5(c)  Purchases of Equity Securities by the issuer and
affiliated purchasers.

During 2010 and 2009, we purchased a total of 397,150 and 294,500 shares
of its common stock for cash aggregating $22,132 and $17,867, which is
classified as treasury stock in the accompanying balance sheets as of
December 31, 2010 and 2009.

<PAGE>9

ITEM 6.  SELECTED FINANCIAL DATA

Not applicable to a smaller reporting company.


ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS

Trends and Uncertainties.  Demand for the Company's products are
dependent on general economic conditions, which are cyclical in nature.
Because a major portion of our activities are the receipt of revenues
from our driving school services and products, our business operations
may be adversely affected by competitors and prolonged recessionary
periods.

There are no other known trends, events or uncertainties that have, or
are reasonably likely to have, a material impact on our short term or
long term liquidity.  Sources of liquidity will come from the sale of
our products and services, as well as the private sale of our stock.
There are no material commitments for capital expenditure at this time.
There are no trends, events or uncertainties that have had or are
reasonably expected to have a material impact on the net sales or
revenues or income from continuing operations.  There are no significant
elements of income or loss that do not arise from the Company's
continuing operations.  There are no other known causes for any material
changes from period to period in one or more line items of our financial
statements.

We currently have classes planned through December 2011.

Capital and Source of Liquidity.  The Company currently has no material
commitments for capital expenditures and has no plans for future capital
expenditures, such as additional racecars, at this time.

We believe that there will be sufficient capital from revenues to
conduct operations for the next 12 months.

In 2010, our revenue provided substantially all of the  cash necessary
to conduct operations.  Future revenues from classes and events will
determine the amount of additional financing necessary to continue and
expand operations.



<PAGE>10

The board of directors has no immediate offering plans in place and
shall determine the amount and type of financing as our financial
situation dictates.

For the year ended December 31, 2010, we acquired property and equipment
of $53,919 resulting in net cash used in investing activities of
$53,919.  For the year ended December 31, 2009, we acquired property and
equipment of $96,381 resulting in net cash used in investing activities
of $96,381.

We continue to look for ways to decrease our cash expenditures and still
retain quality management and consultants.  On October 22, 2004, our
board of directors approved the issuance of options to certain officers
and directors and a consultant for the purchase of 3,500,000 common
shares at an exercise price of $.15 per common share for a period of 5
years.

During April 2009, we extended the expiration date of 3,500,000
outstanding options for an additional five years.  The exercise price
remained at $.15 per share and the options now expire on October 21,
2014. The incremental cost of the extension of these options was $50,000
and was charged to stock compensation expense during 2009.

The following table summarizes the stock option activity during the
years ended December 31, 2010 and 2009:

                                          Stock       Weighted-average
                                         Options      Price per Share
                                       ------------     ------------
Balance at December 31, 2008            3,500,000        $    0.15
                                        =========        =========
Expired                                         -                -
                                        ---------        ---------
Balance at December 31, 2009            3,500,000        $    0.15
                                        =========        =========
Expired                                        -                -
                                        ---------        ---------
Balance at December 31, 2010            3,500,000        $    0.15
                                        =========        =========

At December 31, 2010, we have the following options outstanding, all of
which are exercisable:

Exercise price: $0.15; Outstanding: 3,500,000; Contractual life: 3.8
years

For the year ended December 31, 2010, we repaid long-term debt of
$21,612.  We also purchased treasury stock of an amount equaling
$22,132.  As a result, our net cash used in financing activities was
$43,744 in 2010.

For the year ended December 31, 2009, we purchased treasury stock of an
amount equaling $17,867.  We also repaid $28,652 of long-term debt.  As
a result, our net cash used in financing activities was $46,519 in 2009.

<PAGE>11

Our long-term liquidity is dependent on the continuation of operations
and receipt of revenues.

Results of Operations.  For the year ended December 31, 2010, we had
sales of $3,075,262, which represented a 9% increase over the 2009 sales
of $2,810,541.  Revenues increased due to increased website traffic
resulting from an expansion of web-based advertising.  Cost of sales
increased only 5% to $1,320,718 from 2009 cost of sales of $1,257,365
due to an emphasis placed on controlling at-track expenses.  This
resulted in a 13% increase in gross profit from $1,553,176 in 2009 to
$1,754,544 in 2010.

For the year ended December 31, 2010, we had general and administrative
expenses of $1,676,550.  The percentage of general and administrative
expenses to revenues for the year ended December 31, 2010 decreased to
55% from 60% for the year ended December 31, 2009 because of
management's ongoing effort to increase sales without increasing general
and administrative expenses.

Plan of Operation.  The Company may experience problems, delays,
expenses and difficulties, many of which are beyond the Company's
control.  These include, but are not limited to, unanticipated problems
relating to additional costs and expenses that may exceed current
estimates and competition.

Critical Accounting Policies

The following accounting policies are considered critical by our
management.  These and other accounting policies require that estimates
be made based on assumptions and judgment, which affect revenues,
expenses, assets, liabilities and disclosure of contingencies in our
financial statements.  These estimates and assumptions are based on
historical experience and on various other factors that are believed to
be reasonable under the circumstances.  However, actual results may
differ from these estimates under different and/or future circumstances.

Revenue Recognition

In general, we record revenue when persuasive evidence of an arrangement
exists, services have been rendered or product delivery has occurred,
the sales price to the student is fixed or determinable, and
collectability is reasonably assured.  The following policies reflect
specific criteria for the various revenue streams of the Company:

Revenue is recognized at the time the product is delivered or the
service is performed.

Deferred revenue is recorded for amounts received in advance of the time
at which services are performed and included in revenue at the
completion of the related services. Deferred revenue aggregated $946,922
and $1,153,313 at December 31, 2010 and 2009, respectively.



<PAGE>12

Property and Equipment

Property and equipment are recorded at cost and are depreciated based
upon estimated useful lives using the straight-line method. Estimated
useful lives range from three to ten years.

Stock-Based Compensation

We record stock based compensation in accordance with FASB ASC 718,
Stock Compensation.   ASC 718 requires that the cost resulting from all
share-based transactions be recorded in the financial statements and
establishes fair value as the measurement objective in accounting for
share-based payment arrangements and requires all entities to apply a
fair-value-based measurement in accounting for share-based payment
transactions with employees. The Statement also establishes fair value
as the measurement objective for transactions in which an entity
acquires goods or services from non-employees in share-based payment
transactions.

Recent Pronouncements

We have determined that all recently issued accounting standards will
not have a material impact on our financial statements, or do not apply
to our operations.


ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable


ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

                   Dale Jarrett Racing Adventure, Inc.
                    Index to the Financial Statements


Report of Independent Registered Public Accounting Firm        13
Financial Statements of Dale Jarrett Racing Adventure, Inc.:
  Balance Sheets as of December 31, 2010 and 2009              14
  Statements of Operations For the Years
    Ended December 31, 2010 and 2009                           15
  Statements of Stockholders' Equity (Deficit) For
    the Years Ended December 31, 2010 and 2009                 16
  Statements of Cash Flows For the Years Ended
    December 31, 2010 and 2009                                 17
  Notes to Financial Statements                                19



<PAGE>13

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and Board of Directors of
Dale Jarrett Racing Adventure, Inc.:

We have audited the accompanying balance sheets of Dale Jarrett Racing
Adventure, Inc. (the Company) as of December 31, 2010 and 2009, and the
related statements of operations, stockholders' equity (deficit), and
cash flows for the years then ended. These financial statements are the
responsibility of the Company's management.  Our responsibility is to
express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public
Company Accounting Oversight Board (United States of America).  Those
standards require that we plan and perform the audits to obtain
reasonable assurance about whether the financial statements are free of
material misstatement. The Company is not required to have, nor were we
engaged to perform, an audit of its internal control over financial
reporting.  Our audits included consideration of internal control over
financial reporting as a basis for designing audit procedures that are
appropriate in the circumstances, but not for the purpose of expressing
an opinion on the effectiveness of the Company's internal control over
financial reporting.  Accordingly, we express no such opinion.  An audit
includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made
by management, as well as evaluating the overall financial statement
presentation.  We believe that our audits provide a reasonable basis for
our opinion.

In our opinion, the financial statements referred to above present
fairly, in all material respects, the financial position of Dale Jarrett
Racing Adventure, Inc. as of December 31, 2010 and 2009, and the results
of its operations, and its cash flows for the years then ended, in
conformity with accounting principles generally accepted in the United
States of America.


Kingery & Crouse, P.A.
Certified Public Accountants
Tampa, Florida
March 28, 2011



<PAGE>14

                  DALE JARRETT RACING ADVENTURE, INC.
                           BALANCE SHEETS
                     DECEMBER 31, 2010 and 2009

                                                  2010        2009
                                                  ----        ----
                    ASSETS
                  ----------
Current assets:
Cash and cash equivalents                      $  569,592  $  544,563
Accounts receivable                                 9,372      58,484
Spare parts and supplies                          185,105     149,844
Prepaid expenses and other current assets          38,128      64,494
                                               ----------  ----------
Total current assets                              802,197     817,385
                                               ----------  ----------
Property and equipment, at cost,
  net of accumulated depreciation
  of $883,659 and $757,747                        452,072     574,368
                                               ----------  ----------
Other assets                                       13,510       3,600
                                               ----------  ----------
                                               $1,267,779  $1,395,353
                                               ==========  ==========

             LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)
             ----------------------------------------------
Current liabilities:
Current portion of long-term debt              $   25,142  $   23,627
Accounts payable                                   87,845     152,422
Accrued expenses                                  146,697      34,026
Deferred revenue                                  946,922   1,153,313
                                               ----------  ----------
Total current liabilities                       1,206,606   1,363,388
                                               ----------  ----------
Long-term debt                                     25,055      48,182
                                               ----------  ----------
Stockholders' equity (deficit):
Preferred stock, $.0001 par value,
  5,000,000 shares authorized, none issued              -           -
Common stock, $.0001 par value, 200,000,000
  shares authorized, 24,510,502 shares issued
  and 23,838,852 and 24,216,002 shares
  outstanding, respectively                         2,451       2,451
Additional paid-in capital                      6,184,480   6,184,480
Treasury stock, 671,650 and 294,500
  shares, respectively, at cost                   (39,009)    (17,867)
Accumulated deficit                            (6,111,804) (6,185,281)
                                               ----------  ----------
Total stockholders' equity (deficit)               36,118     (16,217)
                                               ----------  ----------
                                               $1,267,779  $1,395,353
                                               ==========  ==========

           See accompanying notes to financial statements.

<PAGE>15

                DALE JARRETT RACING ADVENTURE, INC.
                     STATEMENTS OF OPERATIONS
          FOR THE YEARS ENDED DECEMBER 31, 2010 AND 2009

                                               2010        2009
                                               ----        ----

Sales                                      $ 3,075,262  $ 2,810,541
Cost of sales and services                   1,320,718    1,257,365
                                           -----------  -----------
Gross profit                                 1,754,544    1,553,176
                                           -----------  -----------
General and administrative expenses          1,676,550    1,692,290
                                           -----------  -----------

Income (loss) from operations                   77,994     (139,114)

Other income (expense):
Interest income                                  1,538        8,872
Interest expense                                (6,055)      (5,524)
                                           -----------  -----------

Income (loss) before income taxes               73,477     (135,766)
Income taxes                                         -            -
                                           -----------  -----------
Net income (loss)                          $    73,477  $  (135,766)
                                           ===========  ===========

Per share information basic and diluted:

Income (loss) per share                    $      0.00  $     (0.01)
                                           ===========  ===========
Weighted average shares outstanding         23,924,125   24,410,502
                                           ===========  ===========













            See accompanying notes to financial statements.



<PAGE>16

                 DALE JARRETT RACING ADVENTURE, INC.
             STATEMENTS OF STOCKHOLDERS' EQUITY (DEFICIT)
            FOR THE YEARS ENDED DECEMBER 31, 2010 AND 2009
<TABLE>
                     Common Stock       Additional                  Treasury Stock
                    ---------------      Paid-In     Accumulated    --------------
                    Shares    Amount     Capital       Deficit      Shares   Amount       Total
                    ------    ------    ----------  -----------     ------   ------       ------
     
              <c>      <c>          <c>          <c>          <c>       <c>        <c>
Balance December
  31, 2008        24,995,502  $2,500    $6,118,431   $(6,049,515)         -   $      -   $ 71,416

Shares issued
  for services       400,000      40        15,960             -         -           -     16,000
Stock option
  based compensation       -       -        50,000             -          -          -     50,000
Purchase of
  treasury stock           -       -             -             -    294,500    (17,867)   (17,867)
Shares retired      (885,000)    (89)           89             -          -          -          -

  Net loss                 -       -             -      (135,766)         -          -   (135,766)
                  ----------  ------    ----------   -----------   --------   --------   --------
Balance December
  31, 2009        24,510,502   2,451     6,184,480    (6,185,281)   294,500    (17,867)   (16,217)
Shares issued
  for services             -       -             -             -    (20,000)       990        990
Purchase of
  treasury stock           -       -             -             -    397,150    (22,132)   (22,132)
Net income                 -       -             -        73,477          -          -     73,477
                  ----------  ------    ----------   ----------- ----------   --------   --------
Balance December
  31, 2010        24,510,502  $2,451    $6,184,480   $(6,111,804)   671,650   $(39,009)  $ 36,118
                  ==========  ======    ==========   =========== ==========   ========   ========
</TABLE>


















            See accompanying notes to financial statements.



<PAGE>17
                  DALE JARRETT RACING ADVENTURE, INC.
                       STATEMENTS OF CASH FLOWS
           FOR THE YEARS ENDED DECEMBER 31, 2010 AND 2009

                                                 2010           2009
                                                 ----           ----
Net income (loss)                              $  73,477     $(135,766)
Adjustments to reconcile net income
  (loss) to net cash provided by
  operating activities:
Depreciation                                     133,584       129,392
Common stock issued for services                     990        16,000
Stock option based compensation                        -        50,000
Loss on disposal of assets                        18,252             -
Changes in assets and liabilities:
(Increase) decrease in accounts receivable        49,112       (16,759)
Increase in spare parts and supplies             (20,792)      (63,640)
(Increase) decrease in prepaid expenses
  and other current assets                        26,366        (4,293)
(Increase) decrease in note receivable                 -        10,000
Increase (decrease) in deferred revenue         (206,391)      206,844
Increase (decrease) in accounts payable
  and accrued expenses                            48,094       (27,010)
                                               ---------     ---------
Total adjustments                                 49,215       300,534
                                               ---------     ---------

Net cash provided by operating activities        122,692       164,768
                                               ---------     ---------
Cash flows from investing activities:
Acquisition of property and equipment            (53,919)      (96,381)
                                               ---------     ---------
Net cash used in investing activities            (53,919)      (96,381)
                                               ---------     ---------
Cash flows from financing activities:
Purchase of treasury stock                       (22,132)      (17,867)
Repayment of long-term debt                      (21,612)      (28,652)
                                               ---------     ---------
Net cash used in financing activities            (43,744)      (46,519)
                                               ---------     ---------
Increase in cash and
  cash equivalents                                25,029        21,868
Cash and cash equivalents, beginning             544,563       522,695
                                               ---------     ---------
Cash and cash equivalents, ending              $ 569,592     $ 544,563
                                               =========     =========



<PAGE>18

Supplemental cash flow information:
Cash paid for interest                         $   6,055     $   5,524
                                               =========     =========
Cash paid for income taxes                     $       -     $       -
                                               =========     =========
Non-cash Investing and Financing Activities:
Property and equipment transferred to
  parts and supplies                           $  14,470     $       -
                                               =========     =========

            See accompanying notes to financial statements.



<PAGE>19

                  Dale Jarrett Racing Adventure, Inc.
                    Notes to Financial Statements
                     December 31, 2010 and 2009

Note 1. Organization and Significant Accounting Policies

Dale Jarrett Racing Adventure, Inc. (referred to as "we", "us", "our" or
the "Company") was incorporated in Florida on November 24, 1998.  The
Company offers the "NASCAR" racing school to the public.  The Company
owns several "NASCAR" type race cars and has secured several racetrack
locations at which it offers these services at various dates during the
year.

Revenue Recognition

In general, we record revenue when persuasive evidence of an arrangement
exists, services have been rendered or product delivery has occurred,
the sales price to the student is fixed or determinable, and
collectability is reasonably assured.  The following policies reflect
specific criteria for the various revenue streams of the Company:

Revenue is recognized at the time the product is delivered or the
service is performed.  Provision for sales returns will be estimated
based on the Company's historical return experience; however sales
returns have not been significant due to the nature of the services we
provide.

Deferred revenue is recorded for amounts received in advance of the time
at which services are performed and included in revenue at the
completion of the related services.

Statement of Cash Flows

For purposes of the statement of cash flows, we consider all highly
liquid investments purchased with a maturity of three months or less to
be cash equivalents.

Accounts Receivable

Accounts receivable are stated at estimated net realizable value.
Accounts receivable are comprised of balances due from students net of
estimated allowances for uncollectible accounts.  In determining
collectability, historical trends are evaluated and specific student
issues are reviewed to arrive at appropriate allowances.  There was no
allowance at December 31, 2010 and 2009.



<PAGE>20
                  Dale Jarrett Racing Adventure, Inc.
                    Notes to Financial Statements
                     December 31, 2010 and 2009

Note 1. Organization and Significant Accounting Policies (continued)

Spare Parts and Supplies

Spare parts and supplies inventories are valued at the lower of cost or
market on a first-in, first-out basis, which at December 31, 2010 and
2009 include approximately $178,600 and $138,700, respectively, of spare
parts and tires used in the racecar operation and finished goods, which
are primarily promotional items that bear our logo, of approximately
$6,500 and $11,100, respectively.

Property and Equipment

Property and equipment are recorded at cost and are depreciated using
the straight-line method over the estimated useful lives of the
respective assets, ranging from 3 to 10 years.  Major additions are
capitalized, while minor additions and maintenance and repairs, which do
not extend the useful life of an asset, are expensed as incurred.

Intangible Assets and Long Lived Assets

We annually review our long-lived assets and certain identifiable
intangibles for impairment or whenever events or changes in
circumstances indicate that the carrying amount of an asset may not be
recoverable.  An impairment loss would be recognized when estimated
future cash flows expected to result from the use of the asset and its
eventual disposition is less than its carrying amount.  No such
impairment losses have been identified for the years ended December 31,
2010 and 2009.

Use of Estimates

The preparation of the financial statements in conformity with
accounting principles generally accepted in the United States of America
requires us to make certain estimates and assumptions that affect the
reported amounts of assets and liabilities and disclosure of contingent
assets and liabilities at the date of the financial statements and the
reported amount of revenues and expenses during the reporting period.
Actual results could differ from those estimates.

Advertising Costs

Advertising costs are charged to operations when the advertising first
takes place.  Advertising costs charged to operations were $510,191 and
$476,011 for the years ended December 31, 2010 and 2009, respectively.



<PAGE>21

                  Dale Jarrett Racing Adventure, Inc.
                    Notes to Financial Statements
                     December 31, 2010 and 2009

Note 1. Organization and Significant Accounting Policies (continued)

Fair Value of Financial Instruments and Concentrations of Credit Risk

The Company's short-term financial instruments consist of cash and cash
equivalents, accounts receivable, accounts payable and accrued expenses
and notes payable. The carrying amounts of these financial instruments
approximate fair value because of their short-term maturities.
Financial instruments that potentially subject the Company to
significant concentrations of credit risk consist primarily of cash and
cash equivalents and accounts receivable.  We continually monitor our
positions with, and the credit quality of, the financial institutions in
which we invest.  As of December 31, 2010 and 2009, and periodically
throughout such years, balances in various operating accounts exceeded
federally insured limits.  We have not experienced any losses in such
accounts.  We do not hold or issue financial instruments for trading
purposes nor do we hold or issue interest rate or leveraged derivative
financial instruments.

The carrying value of our long-term debt approximated its fair value
based on the current market conditions for similar debt instruments.

Segment Information

The Company follows Financial Accounting Standards Board (FASB) ASC 280-
10, Segment Reporting.  Under ASC 280-10, certain information is
disclosed based on the way management organizes financial information
for making operating decisions and assessing performance.  We currently
operate in a single segment and will evaluate additional segment
disclosure requirements in the event we expand our operations.

Income Taxes

We compute income taxes in accordance with FASB ASC Topic 740, Income
Taxes.  Under ASC 740, provisions for income taxes are based on taxes
payable or refundable during each reporting period and changes in
deferred taxes.  Deferred income taxes may arise from temporary
differences resulting from income and expense items reported for
financial accounting and tax purposes in different periods.   Deferred
tax assets and liabilities are included in the financial statements at
currently enacted income tax rates applicable to the period in which the
deferred tax assets and liabilities are expected to be realized or
settled.  Also, the effect on deferred taxes of a change in tax rates is
recognized in income in the period that included the enactment date.
Deferred taxes are classified as current or non-current depending on the
classifications of the assets and liabilities to which they relate.
 Deferred taxes arising from temporary differences that are not related
to an asset or liability are classified as current or non-current
depending on the periods in which the temporary differences are expected
to reverse.   If available evidence suggests that it is more likely than
not that some portion or all of the deferred tax assets will not be



<PAGE>22
                  Dale Jarrett Racing Adventure, Inc.
                    Notes to Financial Statements
                     December 31, 2010 and 2009

Note 1. Organization and Significant Accounting Policies (continued)

realized, a valuation allowance is required to reduce the deferred tax
assets to the amount that is more likely than not to be realized.
Future changes in such valuation allowance are included in the provision
for deferred income taxes in the period of change.


We follow the guidance in FASB ASC Topic 740-10, Accounting for
Uncertainty in Income Taxes, which prescribes a recognition threshold
and a measurement attribute for the financial statement recognition and
measurement of tax positions taken or expected to be taken in a tax
return.  For those benefits to be recognized, a tax position must be
more-likely-than-not to be sustained upon examination by taxing
authorities.  The amount recognized is measured as the largest amount of
benefit that is greater than 50 percent likely of being realized upon
ultimate settlement.

Stock-Based Compensation

We recognize stock based compensation in accordance with FASB ASC 718,
Stock Compensation.   ASC 718 requires that the cost resulting from all
share-based transactions be recorded in the financial statements. It
establishes fair value as the measurement objective in accounting for
share-based payment arrangements and requires all entities to apply a
fair-value-based measurement in accounting for share-based payment
transactions with employees. The Statement also establishes fair value
as the measurement objective for transactions in which an entity
acquires goods or services from non-employees in share-based payment
transactions.

Net Income (Loss) Per Common Share

We calculate net income (loss) per share in accordance with ASC Topic
260, Earnings per Share.  Basic earnings (loss) per share are calculated
by dividing net income (loss) by the weighted average number of common
shares outstanding for the period.  Diluted earnings (loss) per share is
calculated by dividing net income (loss) by the weighted average number
of common shares and dilutive common stock equivalents outstanding.

During periods in which we incur losses, common stock equivalents, if
any, are not considered, as their effect would be anti-dilutive or have
no effect on earnings per share.

At December 31, 2010, the 3,500,000 outstanding options were not in-the-
money, and as such, were not included in the calculation of diluted
earnings per share.



<PAGE>23
                  Dale Jarrett Racing Adventure, Inc.
                    Notes to Financial Statements
                     December 31, 2010 and 2009

Note 1. Organization and Significant Accounting Policies (continued)

Recent Accounting Pronouncements

We have determined that all recently issued accounting standards will
not have a material impact on our financial statements, or do not apply
to our operations.

Note 2.  Property and Equipment

Property and equipment consist of the following at December 31, 2010 and
2009:

                                             2010         2009
                                        ------------  ------------
Office furniture and equipment          $     54,593  $     54,593
Software                                      26,398        26,398
Shop and track equipment                     272,667       260,407
Race vehicles                                571,000       611,390
DJ graphics equipment                         24,271             -
Vehicles - other                             386,802       379,327
                                        ------------  ------------
                                           1,335,731     1,332,115
Less accumulated depreciation               (883,659)     (757,747)
                                        ------------  ------------
                                        $    452,072  $    574,368
                                        ============  ============

Depreciation charged to operations was $133,584 and $129,392 for the
years ended December 31, 2010 and 2009, respectively, of which $122,038
and $114,274, respectively, is included in cost of sales and services
for those years.

Note 3. Long-term Debt

At December 31, 2010 and 2009, long-term debt consists of obligations
under vehicle purchase contracts having outstanding principal balances
of $50,197 and $71,809, respectively.   The loans are payable in monthly
installments of $2,306, including interest at rates ranging from 5.0% to
7.5% through March 2013, and are collateralized by three support
vehicles.

Principal repayments are due as follows:  $25,142 in 2011, $21,547 in
2012 and $3,508 in 2013.

Note 4. Stockholders' Equity (Deficit)

During 2010 and 2009, the Company purchased a total of 397,150 and
294,500 shares of its common stock for cash aggregating $22,132 and
$17,867, respectively, which is classified as treasury stock in the



<PAGE>24
                  Dale Jarrett Racing Adventure, Inc.
                    Notes to Financial Statements
                     December 31, 2010 and 2009

Note 4. Stockholders' Equity (Deficit) (continued)

accompanying balance sheets as of December 31, 2010 and 2009. Further in
April 2010, the Company reissued 20,000 shares of treasury stock with a
fair value of $990 to an employee for services.

During April 2009, the Company issued 400,000 shares of common stock to
an officer for services valued at $16,000.  The valued assigned to the
shares issued was based upon the trading value of the Company's common
stock at the date the shares were authorized by the Company's Board of
Directors.

During 2008, the Company repurchased 855,000 shares of common stock for
cash aggregating $85,500. During January 2009, the Company retired
885,000 shares of common stock.

During December 1998, the Company negotiated personal service contracts
with certain members of the Jarrett family and Brett Favre. The Jarretts
and Favre have had a prior business relationship related to automobile
racing. The contracts required the individuals to provide personal
appearances and to participate in the advertising and promotional
efforts of the Company for a period of ten years.  The Company issued an
aggregate of 5,500,000 shares in connection with the personal service
contracts. Services charged to expense during the year ended December
31, 2008 amounted to $25,000.  The contracts expired in 2009.  These
individuals have verbally agreed to continue their relationship with the
Company without a written agreement and will be compensated for future
services only when they are rendered.

The following table summarizes the stock option activity during the
years ended December 31, 2010 and 2009:
                                   	      Stock       Weighted-average
                                         Options      Price per Share
                                       ------------     ------------
Balance at December 31, 2008              3,500,000        $    0.15
						   ============     ============
Expired                                           -                -
                                       ------------     ------------
Balance at December 31, 2009              3,500,000        $    0.15
                                       ============     ============
Expired                                           -                -
                                       ------------     ------------
Balance at December 31, 2010              3,500,000        $    0.15
                                       ============     ============

During April 2009, the Company extended the expiration date of 3,500,000
outstanding options for a period of five years.  The exercise price
remained at $.15 per share and the options now expire on October 21,
2014. The incremental cost of the extension of these options was $50,000
and was charged to stock option based compensation expense during 2009.


<PAGE>25
                  Dale Jarrett Racing Adventure, Inc.
                    Notes to Financial Statements
                     December 31, 2010 and 2009

Note 5. Income Taxes

The Company has not provided for income taxes during any period presented
as a result of operating losses. The Company has a net operating loss
carryforward at December 31, 2010 of approximately $4,300,000 that will
expire during various years through 2030.  The principal difference
between the income (loss) for book purposes and as reported on the income
tax return results primarily from stock-based compensation.  The Company
has fully reserved the deferred tax asset that would arise from the loss
carryforward since the Company believes that it is more likely than not
that future income from operations will not be available to utilize the
deferred tax asset.  The approximate deferred tax asset and the related
reserve are as follows:

Deferred tax asset
    Tax benefit of net operating loss               $ 1,460,000
    Less valuation allowance                         (1,460,000)
                                                    -----------
Net deferred tax asset                              $         -
                                                    ===========

The decrease in the reserve was approximately $37,000 during 2010.

The provision for income taxes differs from the amount computed by
applying the statutory federal income tax rate to income before provision
for income taxes for the years ended December 31, 2010 and 2009. The
sources and tax effects of the differences are as follows:

Income tax provision at the federal statutory rate         34%
Effect of operating losses                                (34)%
                                                        -----
                                                            0%
                                                        =====

We have not taken any uncertain tax positions on any of our open income
tax returns filed through the period ended December 31, 2010.   Our
methods of accounting are based on established income tax principles in
the Internal Revenue Code and are properly calculated and reflected
within our income tax returns.  Due to the carryforward of net operating
losses, our federal and state income tax returns are subject to audit for
varying periods beginning in 1998.

Note 6. Commitments and Contingencies

Operating Leases

In October 2009, the Company entered an operating lease for use of a
building in Hickory, North Carolina.  The lease requires a monthly
payment of $1,830 and expires in November, 2012.  Future minimum
payments under this lease agreement are as follows:  $22,212 in 2011 and
$20,361 in 2012.  The Company also leases various office and warehouse

<PAGE>26
                  Dale Jarrett Racing Adventure, Inc.
                    Notes to Financial Statements
                     December 31, 2010 and 2009

Note 6. Commitments and Contingencies (continued)

space on a month to month basis or under terms that are less than one
year.  Rent expense amounted to $66,287 and $55,800 for the years ended
December 31, 2010 and 2009, respectively.

Employment Agreements

During November 2008, the Company entered into an employment agreement
with an officer for a period of five years at a salary of $110,000 per
year.

Vendor Agreements

On August 19, 2010, the Company entered into an agreement with Talladega
Superspeedway, LLC to allow Dale Jarrett Racing Adventure exclusivity
during 2011 in providing stock car ride along programs and stock car
driving experiences to paying students at Talladega Superspeedway.
Under the terms of the agreement, the Company agreed to rent a minimum
of 60 days during 2011 for $450,000 payable in four payments of $112,500
due at the end of each quarter during 2011.  The Company may also use
additional days at a cost of $7,500 per day during 2011.

During 2009, the Company entered into an agreement with a vendor, who
provides video equipment and video recording services, which enables the
Company to sell video recordings to its students.  Under the agreement,
the Company is entitled to a 60% allocation of revenue for all video
products and services sold.  The agreement is through December 31, 2011
and is renewable annually thereafter.

Litigation

On June 28, 2010, the Company paid $20,000 to settle litigation related
to an alleged breach of contract in the circuit court of Talladega
County, Alabama.  The Company had previously accrued $17,500 related to
this proceeding and expensed a further $2,500 during 2010.

Note 7.  Related Party Transactions

During the years ended December 31, 2010 and 2009, an officer of the
Company paid approximately $167,000 and $114,000, respectively, of
internet advertising expenses for the Company and has been reimbursed
for those payments.



<PAGE>27

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None

ITEM 9A.  CONTROLS AND PROCEDURES

Controls and Procedures.

Evaluation of Disclosure Controls and Procedures:

We maintain disclosure controls and procedures, as defined in Rules 13a-
15(e) and 15d-15(e) under the Exchange Act that are designed to insure
that information required to be disclosed in the reports we file or
submit under the Exchange Act is recorded, processed, summarized and
reported within the periods specified in the Securities and Exchange
Commission's rules and forms and that such information is accumulated
and communicated to our management, including our chief executive
officer and chief financial officer, or the persons performing similar
functions, to allow timely decisions regarding required disclosure.

Under the supervision and with the participation of our CEO and CFO, or
the persons performing similar functions, our management has evaluated
the effectiveness of our disclosure controls and procedures as of the
end of the period covered by this annual report. Based on that
evaluation, our CEO and CFO, or the persons performing similar
functions, concluded that our disclosure controls and procedures were
effective as of December 31, 2010.

Management's Annual Report on Internal Control over Financial Reporting:

Our management is responsible for establishing and maintaining adequate
internal control over financial reporting. Our internal control over
financial reporting is the process designed by and under the supervision
of our CEO and CFO, or the persons performing similar functions, to
provide reasonable assurance regarding the reliability of our financial
reporting and the preparation of our financial statements for external
reporting in accordance with accounting principles generally accepted in
the United States of America.  Management has evaluated the
effectiveness of our internal control over financial reporting using the
criteria set forth by the Committee of Sponsoring Organizations of the
Treadway Commission in Internal Control over Financial Reporting -
Guidance for Smaller Public Companies.

Under the supervision and with the participation of our CEO and CFO, or
the persons performing similar functions, our management has assessed
the effectiveness of our internal control over financial reporting as of
December 31, 2010, and concluded that it is effective.

This annual report does not include an attestation report of our
registered public accounting firm regarding internal control over
financial reporting.  Management's report was not subject to attestation
by the registrant's registered public accounting firm



<PAGE>28

pursuant to temporary rules of the Securities and Exchange Commission
that permit the registrant to provide only management's report in this
annual report.

Evaluation of Changes in Internal Control over Financial Reporting:

Under the supervision and with the participation of our CEO and CFO, or
those persons performing similar functions, our management has evaluated
changes in our internal controls over financial reporting that occurred
during the fourth quarter of 2010.  Based on that evaluation, our CEO
and CFO, or those persons performing similar functions, did not identify
any change in our internal control over financial reporting that has
materially affected, or is reasonably likely to materially affect, our
internal control over financial reporting.

Important Considerations:

The effectiveness of our disclosure controls and procedures and our
internal control over financial reporting is subject to various inherent
limitations, including cost limitations, judgments used in decision
making, assumptions about the likelihood of future events, the soundness
of our systems, the possibility of human error, and the risk of fraud.
Moreover, projections of any evaluation of effectiveness to future
periods are subject to the risk that controls may become inadequate
because of changes in conditions and the risk that the degree of
compliance with policies or procedures may deteriorate over time.
Because of these limitations, there can be no assurance that any system
of disclosure controls and procedures or internal control over financial
reporting will be successful in preventing all errors or fraud or in
making all material information known in a timely manner to the
appropriate levels of management.


ITEM 9B.  OTHER INFORMATION

None



<PAGE>29
                               PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.

Board of Directors.  The following persons listed below have been
retained to provide services as director until the qualification and
election of his successor.  All holders of common stock will have the
right to vote for directors of the Company.  The board of directors has
primary responsibility for adopting and reviewing implementation of the
business plan of the registrant, supervising the development business
plan, review of the officers' performance of specific business
functions.  The board is responsible for monitoring management and from
time to time, to revise the strategic and operational plans of the
registrant.  Directors receive no cash compensation or fees for their
services rendered in such capacity.

Mr. Shannon is a full time employee of the Company.

The executive officers and directors are:
<TABLE>
Name                              Position             Term(s) of Office

                                 <c>                        <c>
Timothy B. Shannon, age 48    President, Director   Inception to Present
                            Chief Executive Officer
                            Chief Financial Officer      June 1, 2005
                                                          to present

Glenn Jarrett, age 58             Vice President    Inception to Present
                                    Director

Kenneth J. Scott, age 55            Director          January 26, 2007
                                                         to present
</TABLE>
Resumes:

Timothy B. Shannon.   Mr. Shannon has been President, Director and Chief
Executive Officer of the Company since its inception in 1998.  Mr.
Shannon became Chief Financial Officer in June 2005.   Mr. Shannon spent
six years as a systems engineer and marketing representative with IBM
after graduating in 1983 from the University of South Florida's
Engineering College with a degree in Computer Science.  From 1990 until
1994 Mr. Shannon was an investment advisor with Great Western Securities
and Hearn Financial Services in Orlando, FL.  In 1995, he co-founded
Shannon/Rosenbloom Marketing with Brian Rosenbloom, a former director of
Dale Jarrett Racing Adventure, Inc.

Glenn Jarrett.  Mr. Jarrett has been a Director of the Company since its
inception.  Mr. Jarrett works as an auto racing announcer and
consultant.  Mr. Jarrett has been a senior motorsports announcer for TNN
since 1991.  He is a motorsports announcer (Pits) at contracted events
and is the co-producer and co-host of the "World of Racing" radio
program on MRN radio which airs weekdays.   Mr. Jarrett has an extensive
background in auto racing.   He drove in the NASCAR Busch Series from
1982 to 1988 and ran a total of 18 NASCAR Winston Cup Races from 1977 to
1983.   Mr. Jarrett is the acting consultant and marketing

<PAGE>30

coordinator for DAJ Racing, Inc. and has been a guest speaker at many
auto racing and related functions.  Mr. Jarrett graduated from the
University of North Carolina in 1972 with a Bachelor of Science degree
in Business Administration.

Kenneth J. Scott.  Since 1985, Mr. Scott has been President of Kenneth
J. Scott, P.A., an accounting firm that provides financial, tax and
advisory services to a wide range of businesses and not-for-profit
organizations throughout the state of Florida.  Mr. Scott has been a
certified public accountant in the state of Florida since 1979.  He
graduated from Rollins College with a Bachelor of Arts degree in
Business Administration in 1978.

Committees of the Board of Directors
We do not have standing audit, nominating or compensation committees, or
committees performing similar functions. Our board of directors believes
that it is not necessary to have standing audit, nominating or
compensation committees at this time because the functions of such
committees are adequately performed by our board of directors.

Section 16(a) Beneficial Ownership Reporting Compliance

Under Section 16(a) of the Securities Exchange Act of 1934, as
amended, an officer, director, or greater-than-10% shareholder of the
registrant must file a Form 4 reporting the acquisition or disposition
of registrant's equity securities with the Securities and Exchange
Commission no later than the end of the second business day after the
day the transaction occurred unless certain exceptions apply.
Transactions not reported on Form 4 must be reported on Form 5 within 45
days after the end of the registrant's fiscal year.  Such persons must
also file initial reports of ownership on Form 3 upon becoming an
officer, director, or greater-than-10% shareholder.  To our knowledge,
based solely on a review of the copies of these reports furnished to it,
the officers, directors, and greater than 10% beneficial owners complied
with all applicable Section 16(a) filing requirements during 2010.

Code of Ethics Policy

During July 2008, we adopted a code of ethics that applies to our
principal executive officer, principal financial officer, principal
accounting officer or controller or persons performing similar
functions.

Corporate Governance

There have been no changes in any state law or other procedures by which
security holders may recommend nominees to our board of directors.  In
addition to having no nominating committee for this purpose, we
currently have no specific audit committee and no audit committee
financial expert.  Based on the fact that our current business affairs
are simple, any such committees are excessive and beyond the scope of
our business and needs.



<PAGE>31

Indemnification

The Company shall indemnify to the fullest extent permitted by, and in
the manner permissible under the laws of the State of Florida, any
person made, or threatened to be made, a party to an action or
proceeding, whether criminal, civil, administrative or investigative, by
reason of the fact that he is or was a director or officer of the
Company, or served any other enterprise as director, officer or employee
at the request of the Company.  The board of directors, in its
discretion, shall have the power on behalf of the Company to indemnify
any person, other than a director or officer, made a party to any
action, suit or proceeding by reason of the fact that he/she is or was
an employee of the registrant.

Insofar as indemnification for liabilities arising under the Act may be
permitted to directors, officers and controlling persons of the
registrant, the registrant has been advised that in the opinion of the
Securities and Exchange Commission such indemnification is against
public policy as expressed in the Act and is, therefore, unenforceable.
In the event that a claim for indemnification against such liabilities
(other than the payment by the registrant of expenses incurred or paid
by a director, officer or controlling person of the registrant in the
successful defense of any action, suit or proceedings) is asserted by
such director, officer, or controlling person in connection with any
securities being registered, the registrant will, unless in the opinion
of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act
and will be governed by the final adjudication of such issues.

INDEMNIFICATION OF OFFICERS OR PERSONS CONTROLLING THE REGISTRANT FOR
LIABILITIES ARISING UNDER THE SECURITIES ACT OF 1933, IS HELD TO BE
AGAINST PUBLIC POLICY BY THE SECURITIES AND EXCHANGE COMMISSION AND IS
THEREFORE UNENFORCEABLE.


ITEM 11. EXECUTIVE COMPENSATION

The following table set forth certain information as to the
compensation paid to our sole executive officer.

                             Summary Compensation Table
<TABLE>
Name and
Principal              Cash             Stock     Option     All Other
Position               Year    Salary   Awards    Awards    Compensation   Total
                                ($)      ($)        ($)          ($)        ($)
-------------------    ----   -------   ------    ------   -------------  -------

                     <c>     <c>       <c>       <c>         <c>         <c>
Timothy B. Shannon     2010   175,279        -         -         -              -
CEO, CFO               2009   179,815   16,000    28,755         -        224,570
</TABLE>

The cash salary amount for 2010 includes a base salary of $150,000 and
commissions earned by Mr. Shannon during 2010 of $25,279.

<PAGE>32

The cash salary amount for 2009 includes a base salary of $150,000 and
commissions earned by Mr. Shannon during 2009 of $29,815.

The stock awards compensation for 2009 includes the value of stock
awards granted to Mr. Shannon by board of director's resolution on April
9, 2009.  To calculate the fair value of the awards, the market price at
the grant date is used in accordance with ASC 718-10-30.  The market
price at that date was $.04.

The option awards compensation for 2009 includes the fair value of the
extended options described in Note 4 of the financial statements over
the fair value of those options immediately preceding the extension as
required by ASC 718-20-35-3.  These options were valued using a risk-
free rate of 1.9%, strike price of $.15, market price of $.04,
volatility of 73%, and a life of .54 years immediately prior to the
extension and 5.54 upon extension.

The all other compensation amount for 2010 represents salary accrued by
the registrant in prior years, but not paid to Mr. Shannon until 2010
and 2009.

OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-END

The following table sets forth the outstanding stock options to our sole
executive officer:

                              Option Awards

Outstanding Equity Awards at December 31, 2010
<TABLE>
               Number of                  Number of
               Securities                 Securities
               Underlying                 Underlying
               Unexercised                Unexercised       Option         Option
                 Options/                  Options/         Exercise     Expiration
Name           Exercisable                Unexercisable      Price          Date
----           -----------                -------------     --------     ----------

                <c>                        <c>              <c>           <c>
Timothy B.
Shannon         2,000,000/2,000,000         2,000,000          $0.15     Oct. 21, 2014
</TABLE>



<PAGE>33

DIRECTOR COMPENSATION FOR 2010

The following table sets forth the compensation to our directors for
2010:

                        Director Compensation Table
<TABLE>
           	      Fees Earned
                    or Paid    Stock     Option     All Other
  Name              in Cash    Awards    Awards    Compensation   Total
                       ($)      ($)        ($)          ($)        ($)
-------------------   -----   -------    ------        ------    ------

                    <c>      <c>        <c>          <c>        <c>
Timothy B. Shannon   20,000      -          -            -        20,000
Glenn Jarrett        10,000      -          -            -        10,000
Ken Scott            10,000      -          -            -        10,000
</TABLE>

ITEM 12.  SECURITIES OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND
MANAGEMENT AND RELATED STOCKHOLDERS MATTERS

The following tabulates holdings of shares of the Company by each person
who, subject to the above, holds of record or is known by management to
own beneficially more than 5.0% of the common shares and, in addition,
by all directors and officers of the registrant individually and as a
group.  Each named beneficial owner has sole voting and investment power
with respect to the shares set forth opposite his name.

                      Shareholdings at March 28, 2010

                                                       Percentage of
                               Number & Class(1)          Outstanding
                                   of Shares           Common Shares
Name and Address of           Amount and Nature of         Percent
 Beneficial Owner             Beneficial Ownership        of Class(2)
--------------------          --------------------        --------
Timothy B. Shannon                   3,983,333(1)          16.25%
c/o Dale Jarrett Racing
     Adventure, Inc.
1313 10TH Avenue Lane, SE
 Hickory, NC 28602

Glenn Jarrett                        2,000,000(3)           8.16%
c/o Dale Jarrett Racing
     Adventure, Inc.
1313 10TH Avenue Lane, SE
 Hickory, NC 28602

Ned Jarrett                          1,000,000              4.08%
3182 Ninth Tee Drive
Newton, NC  28658

Dale Jarrett                         1,500,000              6.12%
3182 Ninth Tee Drive
Newton, NC  28658

<PAGE>34

Brett Favre                          1,500,000              6.12%
132 Westover Drive
Hattiesburg, MS  39402

Kenneth J. Scott                     1,109,800(4)           4.53%
c/o Dale Jarrett Racing
     Adventure, Inc.
1313 10TH Avenue Lane, SE
 Hickory, NC 28602

(1)  Includes 1,983,333 common shares and immediately exercisable
options to purchase 2,000,000 common shares by Mr. Shannon.
(2)  The percentages are based upon 24,510,502 issued and outstanding
common shares.
 (3)  Includes 1,000,000 common shares and immediately exercisable
options to purchase 1,000,000 common shares by Mr. Glenn Jarrett.
(4)  Includes 609,800 common shares and immediately exercisable options
to purchase 500,000 common shares by Mr. Scott.

The following information relates to the common shares beneficially
owned by each of our directors and executive officers and all of our
directors and executive officers as a group:

Name and Address of          Amount and Nature of      Percent
Beneficial Owner (1)         Beneficial Ownership      of Class
-------------------          --------------------      ---------
Kenneth J. Scott                  1,109,800 (2)         4.53 (3)
Glenn Jarrett                     2,000,000 (4)         8.16 (5)
Timothy B. Shannon                3,983,333 (6)        16.25 (7)
All directors and executive
officers as a group (3 persons)   7,093,133 (8)        28.94 (9)

(1)  The address for each of the persons listed above is c/o Dale
Jarrett Racing Adventure, Inc., 1313 10TH Avenue Lane, SE, Hickory, NC
28602.
(2)  Includes 609,800 common shares and immediately exercisable options
to purchase 500,000 common shares by Mr. Scott.
(3)  The percentage is based upon 24,510,502 issued and
outstanding common shares and immediately exercisable options to
purchase 500,000 common shares by Mr. Scott.
(4)  Includes 1,000,000 common shares and immediately exercisable
options to purchase 1,000,000 common shares by Mr. Jarrett.
(5)  The percentage is based upon 24,510,502 issued and outstanding
common shares and immediately exercisable options to purchase 1,000,000
common shares by Mr. Glenn Jarrett.
(6)  Includes 1,983,333 common shares and immediately exercisable
options to 	purchase 2,000,000 common shares by Mr. Shannon.
(7)  The percentage is based upon 24,501,502 issued and outstanding
common shares and immediately exercisable options to purchase 2,000,000
common shares by Mr. Shannon.
(8)  Includes 3,593,133 common shares and immediately exercisable option
to purchase 3,500,000 common shares by the three named directors and
officers.



<PAGE>35

(9)  The percentage is based upon 24,510,502 issued and outstanding
common shares and immediately exercisable options to purchase 3,500,000
common shares.


ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR
INDEPENDENCE.

During the years ended December 31, 2010 and 2009, Timothy Shannon, an
officer of the Company paid approximately $167,000 and $114,000,
respectively, of internet advertising expenses for the Company and has
been reimbursed for those payments.

Director Independence.  The Company's board of directors consists of
Timothy Shannon, Glenn Jarrett and Kenneth Scott.  Neither Timothy
Shannon nor Glenn Jarrett is independent as such term is defined by a
national securities exchange or an inter-dealer quotation system.
During the year ended December 31, 2010, there were no transactions with
related persons other than as described in the section above entitled
"Item 11.  Executive Compensation".


ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES.

Audit Fees.  We paid aggregate fees and expenses of approximately
$27,800 and $29,000, respectively, to Kingery & Crouse, P.A. and Stark
Winter Schenkein and Co., LLP during 2010 and 2009, respectively, for
work completed for our annual audits and for the review of our financial
statements included in our Form 10-Q.

Tax Fees. We did not incur any aggregate tax fees and expenses from
Kingery & Crouse, P.A. and Stark Winter Schenkein and Co., LLP for the
years ended December 31, 2010 and 2009, respectively, for professional
services rendered for tax compliance, tax advice, and tax planning.

All Other Fees. We did not incur any other fees from Kingery & Crouse,
P.A. and Stark Winter Schenkein and Co., LLP during 2010 and 2009.

The board of directors, acting as the Audit Committee considered
whether, and determined that, the auditor's provision of non-audit
services was compatible with maintaining the auditor's independence.
All of the services described above for the years ended December 31,
2010 and 2009 were approved by the board of directors pursuant to its
policies and procedures.



<PAGE>36

                                Part IV

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

(a)(1)  List of Financial statements included in Part II hereof

Balance Sheets, December 31, 2010 and 2009
Statements of Operations for the years ended December 31, 2010 and 2009
Statements of Stockholders' Equity (Deficit) for the years ended
December 31, 2010 and 2009
Statements of Cash Flows for the years ended December 31, 2010 and 2009
Notes to the Financial Statements

(a)(2) List of Financial Statement schedules included in Part IV hereof:
None.
(a)(3) Exhibits

The following of exhibits are filed with this report:

(31) 302 certification
(32) 906 certification



<PAGE>37

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, as amended, the Company has duly caused this
Report to be signed on its behalf by the undersigned duly authorized
person.

Date:    March 28, 2011

Dale Jarrett Racing Adventure, Inc.

/s/ Timothy Shannon
------------------------------
By: Timothy Shannon, President

Pursuant to the requirements of the Securities Exchange Act of 1934, as
amended, this report has been signed below by the following persons on
behalf of the Company and in the capacities and on the dates indicated.

/s/Timothy B. Shannon             CEO/CFO              March 28, 2011
-------------------          Controller/Director

/s/Kenneth J. Scott               Director             March 28, 2011
-------------------

/s/Glenn Jarrett                  Director             March 28, 2011
-------------------            Vice President