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                                                                    Exhibit 10.1

                                                                          [LOGO]

                                 24/7 MEDIA INC.

                               WEBSITE AFFILIATION
                                    AGREEMENT

      Master Affiliation Agreement, dated November 9, 1999 (the "Agreement")
between Webhelp.com Inc. (the "Affiliate"), with an address set forth on the
signature page hereto, and 24/7 Media, Inc., a Delaware corporation with an
address at 1250 Broadway, 28th floor, New York, NY 10001, that operates the 24/7
Network for which it solicits Advertisers regarding the placement of Advertising
for display on Pages and to which the Tags can be affixed as provided herein.

      The Affiliate and 24/7 wish to enter into the relationship as set out in
this Agreement. All capitalized terms used in the Agreement and any exhibit
attached to the Agreement have the meanings set forth in Section A below.

      In consideration of the foregoing, the mutual covenants and agreements
contained herein and for other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, it is agreed as follows:

                                   SECTION A.
                                   DEFINITIONS

1.    "Advertisers" means advertisers, advertising agencies, sponsors,
      promotional partners, media buying services or other similar entities
      that, whether directly or through its advertising agency, promote itself,
      its brands or its products or services.

2.    "Advertising" or "Advertisements" means the material that promotes a brand
      or a product or a service through advertising banners, text links,
      buttons, jump pages and similar promotional devices as well as all
      elements of a sponsorship or promotion.

3.    "Advertising Sales Revenue" means the revenue generated by 24/7 from the
      sale of Advertising on the Web Site(s).

4.    "Affiliate" means the party listed on the signature page hereto that is
      the operator and owner of the Web Site(s) specified on the signature page
      hereto.

5.    "Affiliate Technology" means all hardware, software, programs, codes,
      trade names, technology, intellectual property, licenses, patents,
      trademarks, copyrights, trade secrets, know-how, and processes used by
      Affiliate under this Agreement.

6.    "Agreement" means this Agreement and any exhibits attached hereto, as the
      same may be amended, supplemented or modified in accordance with the terms
      hereof.
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7.    "Appended Data" means the demographic or other information owned by 24/7
      that is attached or appended to the Registration Data for use in the
      Database.

8.    "Bad Debt" means receivables for billed Net Advertising Sales Revenue in
      which collection has not been made and, in accordance with the criteria
      set by 24/7, is deemed uncollectable.

9.    "CPM" means the dollar cost per thousand Advertisements or impressions
      with respect to Advertising sold by 24/7 to an Advertiser.

10.   "Database" means 24/7's Profilz(TM) co-operative database of Internet
      users that compiles demographic and other information of Internet users
      for the purposes of delivering profile-targeted Advertising to Internet
      users.

11.   "DMA" means the Direct Marketing Association.

12.   "E-Commerce Service" means the "click2buy.com" e-commerce service and/or
      other e-commerce services owned by 24/7.

13.   "Effective Date" means the date first written above.

14.   "Net Advertising Sales Revenue" means the Advertising Sales Revenue, less
      any advertising agency commissions retained by the advertising agency or
      paid by 24/7 to the advertising agency.

15.   "Pages" means the pages, screens, and other segments or spaces on the Web
      site(s).

16.   "Registration Data" means the information and data gathered by Affiliate
      pertaining to its Internet users of its web site for use in the Database.

17.   "Royalty" means the payment by 24/7 to Affiliate comprised of the
      Affiliate's portion of Net Advertising Revenue as set forth in Section
      C.3. of this Agreement.

18.   "Tag(s)" means a unique tag, or graphical element in a fixed location on a
      Page designed for the delivery of Advertising, in HTML/Java or other
      appropriate languages that are affixed appropriately by Affiliate to the
      Web Site's Pages to enable 24/7 to serve Advertising to those Pages.

19.   "Term" means the term of this Agreement, as determined pursuant to Section
      C.4. of this Agreement.

20.   "24/7" means 24/7 Media, Inc., a Delaware corporation, and its
      subsidiaries.

21.   "24/7 Data" means the data, names, phone numbers, addresses and other
      information collected by 24/7 from the registration of users on the 24/7
      Network, the 24/7 Mail Network or the Database or other sources.

22.   "24/7 Mail Network" means the network of email lists for which 24/7
      solicits Advertisers regarding the placement of Advertising for display in
      messages distributed to email lists;

23.   "24/7 Network" means the network of Internet Web sites for which 24/7
      solicits Advertisers regarding the placement of Advertising for display on
      Pages.

24.   "24/7 Technology" means all hardware, software, programs, codes, trade
      names, technology, intellectual property, licenses, patents, trademarks,
      copyrights, trade secrets, know-how, and processes used by 24/7 under this
      Agreement.

25.   "Web Site(s)" means Internet Web site(s) owned by Affiliate specified on
      the signature page hereto.


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                                   SECTION B.
                               SCOPE OF AGREEMENT

      The Affiliate hereby grants to 24/7 the worldwide exclusive right to sell
all Advertising on the Web Site(s).

                                   SECTION C.
                                      TERMS

1.    Obligations of Affiliate, The Affiliate represents, warrants, covenants
      and agrees:

      A.    to use its best efforts to maintain the Web Site and the Web Site's
            Pages in a manner consistent with the intent and purpose of the Web
            Site as at the date first written above;

      B.    to insert the Tags on each of the Web Site's Pages in such a manner
            as to assure that the Advertising to be affixed to said Tag is fully
            and clearly visible on the first Web Site Page viewed when that Page
            is viewed at a 640 x 480 pixel resolution;

      C.    to insert a button with the 24/7 logo on the Web Site's home page
            directing potential advertisers to the 24/7 web site.

      D.    to notify 24/7 within one business day from the time of notice when
            any new Advertising is given of the Affiliate's rejection of any new
            Advertising. Failure to provide timely notice of rejection of the
            new Advertising shall be deemed acceptance thereof, until such time
            as Affiliate notifies 24/7 of Affiliate's rejection thereof, at
            which time 24/7 will use its best efforts to remove the Advertising;

      E.    to furnish 24/7 with all subscribership, viewership, inventory, and
            usage reports, reviews and audience studies, deliveries, census
            requirements, and any other information regarding the Web Site and
            the Web Site's Pages as is reasonably available to the Affiliate and
            appropriate for use by 24/7 for the sale of Advertising, provided,
            that such reports are subject to the confidentiality obligations of
            the parties set forth in this Agreement;

      F.    not to engage, contract with, license or permit any person, firm or
            entity (including the Affiliate and its employees) other than 24/7
            and its employees to sell, or represent the Affiliate for the sale
            of, Advertising on the Web Site and to refer all advertising
            inquiries to 24/7.

2.    Obligations of 24/7 Media, Inc. 24/7 represents, warrants, covenants and
      agrees:

      A.    to provide the Affiliate, during the Term and only for use in the
            performance of this Agreement, with unique Tags;

      B.    to utilize its best efforts to solicit and sell to Advertisers'
            Advertising on the Web Site's Pages, (including sales of the Web
            Site as a single site, through multi-site packages and through the
            24/7 Network package) at such prices as 24/7 shall deem appropriate;

      C.    to deliver and serve Advertising to the Web Site's Pages;

      D.    to provide the Affiliate with notice, via on-line posting or email,
            of new Advertising that has been solicited by 24/7 to be displayed
            on the Web Site's Pages, and to honor any decision by Affiliate to
            decline any Advertising, in accordance with the provisions in
            Section C.1.D of this Agreement;


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      E.    to provide the Affiliate with real-time access to records that will
            allow it to monitor the volume of paid Advertising delivered to the
            Web Site's Pages and the revenue earned (subject to billing
            corrections and accounting adjustments) thereby, provided, that such
            records are subject to the confidentiality obligations of the
            parties set forth in this Agreement; all such records, including
            data, statistical information or other traffic analysis, produced or
            provided by 24/7 shall be the joint property of 24/7 and Affiliate;

      F.    to deliver to the Affiliate a monthly statement ("Statement")
            showing the Royalty earned by Affiliate during the calendar month
            and any sum(s) due the Affiliate on account thereof pursuant to
            Section C.3. of this Agreement; each Statement shall be final and
            binding on the Affiliate, unless the Affiliate objects in writing
            thereto within 60 days of receipt of the relevant Statement;
            notwithstanding the foregoing, 24/7 shall not be responsible for
            uncollectable or Bad Debts of Advertisers nor any default on the
            part of Advertisers; and

      G.    to maintain suitable and qualified personnel in administrative,
            sales and technical positions necessary for 24/7 to perform
            effectively the terms of this Agreement.

3.    Payments.

      A.    Advertisers shall be directed to pay to 24/7 all cash and other
            consideration generated from the sale of Advertising by 24/7 during
            the term of this Agreement and for a period of six months following
            the termination of this Agreement (except for sponsorships, with
            respect to which payments shall be made to 24/7 and a percentage
            shall be retained by 24/7 for the duration of the sponsorship
            regardless of the date of termination of this Agreement).

      B.    24/7 shall deliver to Affiliate the Royalty on the terms and
            conditions set forth in Section C.3.C. of this Agreement, provided
            that 24/7 may retain the amount due to Affiliate until the Royalty
            due Affiliate exceeds $50 in the aggregate.

      C.    24/7 shall pay to the Affiliate the Royalty equal to the Affiliate's
            entire share of the Net Advertising Sales Revenue earned during that
            month (after accounting adjustments) and collected by 24/7 pursuant
            to the related invoicing, and 24/7 shall retain 30%

      D.    The Affiliate may elect to have 24/7 serve promotional or barter
            advertisements not sold by 24/7, for which Affiliate will pay 24/7 a
            serving fee of $2.50 CPM; such advertisements shall not exceed
            thirty percent (30%) of the Pages.

      F.    In the event any Advertiser remits any payment for Advertising
            directly to the Affiliate rather than to 24/7, the Affiliate agrees
            to make prompt payment to 24/7 of any and all such payments.

      F.    Affiliate agrees that it is obligated to compensate 24/7 on any
            business contracted with 24/7 Media prior to termination date.

4.    Term.

      A.    The Term of this Agreement will commence on the Effective Date, will
            continue for one year from the Effective Date, and will renew
            automatically for additional periods of one year, unless otherwise
            terminated pursuant to the terms of this Agreement. Either party may
            terminate the Agreement by giving written notice to the other party
            no earlier than eight months after the Effective Date. Termination
            will be effective four (4) months after the date on which written
            notice is given, provided that notice is given pursuant to the terms
            of Section C.13. of this Agreement, to the other party.

      B.    Notwithstanding Section C.4.A. of this Agreement, this Agreement may
            be terminated by either party on 60 days' prior written notice to
            the other party upon the occurrence of a material breach by the
            other party of any covenant, duty or undertaking herein, which
            material


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            breach continues without cure for a period of 30 days after written
            notice of such breach is received by the breaching party from the
            non-breaching party.

      C.    Notwithstanding Section C.4.A. or C.4.B. of this Agreement, this
            Agreement may be terminated by 24/7 on written notice to the
            Affiliate upon the occurrence of a breach by Affiliate of its
            covenants under Section C.7. of this Agreement, which breach
            continues without cure for a period of more than 48 hours after
            written notice of such breach is received by Affiliate from 24/7, or
            which breach occurs on more than two occasions; and 24/7 shall have
            the right and option to de-activate the Tags on the Pages or to
            adjust the royalty due to Affiliate set forth in Section C.3. of
            this Agreement upon the occurrence of a breach of Section C.7.C. of
            this Agreement, which breach continues without cure for a period of
            more than 48 hours after which written notice of such breach is
            received by Affiliate from 24/7.

      D.    Notwithstanding Section C.4.A. or C.4.B. of the Agreement, the
            Agreement may be terminated by 24/7 on 30 days' prior written notice
            to the Affiliate if the number of available Pages in any two
            consecutive months is less than one million average per month or if
            the average click-through rate for the Advertisements served on the
            Web Site(s) for any three-month period is less than 0.25%.

      E.    Affiliate further covenants and agrees that the maximum rotation
            rate of advertising displayed on the Web Site will not exceed one
            banner every sixty seconds; and if such rate is exceeded, then 24/7
            shall have the right and option to terminate the Agreement if such
            breach continues without cure for a period of more than 48 hours
            after written notice of such breach is received by Affiliate from
            24/7 of such breach, or which breach occurs on more than two
            occasions.

5.    Intellectual Property.

      A.    The 24/7 Technology will remain the sole property of 24/7 and
            Affiliate will have no rights, title or interest in the 24/7
            Technology. The Affiliate Technology will remain the sole property
            of Affiliate and 24/7 will have no rights, title or interest in the
            Affiliate Technology. Upon the expiration or termination of this
            Agreement, each party agrees that it will promptly return all
            information, documents, manuals and other materials belonging to the
            other party except as otherwise provided in this Agreement or any
            exhibits hereto.

      B.    Upon termination or expiration of this Agreement. 24/7 will retain
            ownership of and all rights, title and interest in the 24/7 Data,
            with the exception of the rights granted Affiliate pursuant to 2E
            and 2F.

6.    Confidentiality, 24/7 and Affiliate covenant to each other that neither
      party will disclose to any third party (other than its employees and
      directors, in their capacity as such, and the employees and directors of
      any affiliate on a need to know basis so long as they are bound by the
      terms of this Agreement) any information regarding the terms and
      provisions of this Agreement or any nonpublic confidential information,
      which information a reasonable person would consider confidential or which
      is marked as "confidential" or "proprietary", except (i) to the extent
      necessary to comply with any law or valid order of a court of competent
      jurisdiction (or any regulatory or administrative tribunal), in which
      event the party so complying shall so notify the others as promptly as
      practicable (and, if possible, prior to making any disclosure) and shall
      seek confidential treatment of such information, if available; (ii) as
      part of its normal reporting or review procedure to its auditors or its
      attorneys, as the case may be, so long as they are notified of the
      provisions of this Agreement; (iii) in connection with any filing with any
      governmental body or as otherwise required by law, including the federal
      securities laws and any applicable rules and regulations of any stock
      exchange or quotation system; and (iv) in a confidential disclosure made
      in connection with a contemplated financing, merger, consolidation or sale
      of capital stock of 24/7 or the Affiliate. Information which is or should
      be reasonably understood to be confidential or proprietary includes, but
      is not limited to, information about the 24/7 Network, the 24/7 Mail
      Network, the Database, the E-Commerce Service, sales, cost and other
      unpublished financial information, product and business plans,
      projections, marketing data, and sponsors, but shall not include
      information (a) already lawfully known to or independently developed by a
      party, (b)


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            disclosed in published materials, (c) generally known to the public,
            (d) lawfully obtained from any third party or (e) required to be
            disclosed by law.

7.    Content of Web Site.

      A.    Affiliate covenants and agrees not to knowingly include or provide
            via the Web Site, and agrees to remove from the Web site any
            material that is : (i) libelous, pornographic, obscene, or
            defamatory under any federal or state law; (ii) an infringement of
            any third party's intellectual property rights (including copyright,
            patent, trademark, trade secret or other proprietary rights); or
            (iii) an infringement on any third party's rights of publicity or
            privacy. Affiliate further covenants and agrees, with respect to the
            operation of its Web Site and its Pages, to comply with all laws,
            statutes, ordinances, and regulations.

      B.    Affiliate agrees to place prominently on its Web Site(s) and to
            operate in accordance with and to comply with a privacy statement or
            policy that adheres to or exceeds widely-accepted industry
            guidelines, such as the TRUSTe Privacy Program, the Better Business
            Bureau Privacy Practices or the DMA-accepted privacy statements.
            Affiliate agrees to provide a text-link or hyper-link on its Web
            Site(s) to the privacy policy of 24/7 posted on its main web site at
            www.247media.com. Affiliate agrees to continuously monitor and
            enhance its privacy policy and the management and use of information
            collected from Internet users to conform to industry standards for
            the Term.

      C.    Affiliate agrees not to include or provide via the Web Site or the
            Pages (or in any chat room directly or indirectly connected
            therewith) any language, content or material that is or may
            reasonably be considered to be a direct or indirect incentive aimed
            at a user to repetitively click on Advertising that is displayed on
            the Web Site and receive, as consideration for such clicks, cash,
            cash equivalents or other tangible benefit; and Affiliate agrees not
            to take any action or encourage any conduct in relation to its Web
            Site or Pages that is or may reasonably be considered adverse to the
            interests of Advertisers that advertise on the Web Site.

8.    Indemnification.

      A.    Affiliate shall indemnify and hold harmless 24/7, its advertisers
            and other suppliers and any related third parties, against and in
            respect of any and all third party claims, suits, actions,
            proceedings (formal and informal), investigations, judgments,
            deficiencies, damages, settlements, liabilities, and legal and other
            expenses (including reasonable legal fees and expenses of attorneys
            chosen by 24/7) as and when incurred, arising out of or based upon
            any act or omission or alleged act or alleged omission by Affiliate
            in connection with the acceptance of, or the performance or
            non-performance by Affiliate of, any of its duties under this
            Agreement or arising from the breach by Affiliate of its warranties,
            representations or covenants contained in this Agreement. Affiliate
            shall promptly notify 24/7 of all claims and proceedings related
            thereto of which Affiliate becomes aware.

      B.    24/7 shall indemnify and hold harmless the Affiliate, against and in
            respect of any and all third party claims, suits, actions,
            proceedings (formal and informal), investigations, judgments,
            deficiencies, damages, settlements, liabilities, and legal and other
            expenses (including reasonable legal fees and expenses of attorneys
            chosen by Affiliate) as and when incurred, arising out of or based
            upon any act or omission or alleged act or alleged omission by 24/7
            in connection with the acceptance of, or the performance or
            non-performance by 24/7 of, any of its duties under this Agreement
            or arising from the breach by 24/7 of its warranties,
            representations or covenants contained in this Agreement. 24/7 shall
            promptly notify Affiliate of all claims and proceedings related
            thereto of which 24/7 becomes aware.

9.    Affiliate Representations and Acknowledgements. Affiliate represents,
      warrants and acknowledges the following:


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      A.    that Affiliate has the authority to enter into this Agreement and to
            perform its obligations hereunder, that it has the right to grant
            the rights granted to 24/7 hereunder, and that it has the authority
            to make the Web Site and the Pages available for Advertising.

      B.    that 24/7 has an ownership interest in the E-Commerce Service and
            that the E-Commerce Service includes the placement of Advertising
            and promotional banners on the 24/7 Network, generally on a basis
            and on terms no more favorable to click2buy.com than would be made
            available to a party not affiliated with 24/7. Affiliate has the
            option to reject Advertising that employs the E-Commerce Service.

      C.    that 24/7 owns and operates the Database and that the Affiliate
            understands and agrees that the payment in respect of Advertising
            sold that employs the Database shall be calculated by subtracting
            from the gross revenue generated from the delivery of Advertising an
            advertisers' fee for the use of the Database, which advertisers' fee
            shall be disclosed to the Affiliate prior to the commencement of
            this Agreement, shall reasonably reflect 24/7's cost of developing
            and operating the Database and may change from time to time.
            Affiliate has the option to reject Advertising that employs the
            Database.

      D.    that 24/7 is acting solely as a conduit distributor and marketer of
            the Advertising and that it has no responsibility for the content of
            the Advertising and/or the Web Site(s)

10.   No Poaching. Affiliate agrees that, during the Term and for a period of
      one year from the end of the Term, neither it nor its affiliates will
      solicit or recruit the services of any 24/7 employees, or hire any such
      employees.

11.   Amendment and Waiver; Successors and Assigns. No failure or delay on the
      part of any party hereto in exercising any right, power or remedy
      hereunder shall operate as a waiver thereof, nor shall any single or
      partial exercise of any such right, power or remedy preclude any other or
      future exercise thereof or the exercise of any other right, power or
      remedy. The remedies provided for herein are cumulative and are not
      exclusive of any remedy that may be available to the parties at law, in
      equity or otherwise. This Agreement shall not be amended, waived,
      modified, assigned or transferred except by a written consent to that
      effect signed by Affiliate and 24/7, provided, that 24/7 may transfer or
      assign this Agreement without the consent of Affiliate in the event of a
      merger of 24/7 with, or a sale or all or substantially all of its assets
      to, a third party. This Agreement shall inure to the benefit of and be
      binding on the successors and permitted assigns of the parties hereto.
      Affiliate agrees that if it assigns or transfers this Agreement, it shall
      cause such successor, assignee, or transferee to assume all of the
      Affiliate's obligations hereunder. Any assignment, transfer, or assumption
      shall not relieve the Affiliate of liability hereunder.

12.   Governing Law. This Agreement shall be governed by and construed in
      accordance with the laws of the State of New York applicable to contracts
      made and performed therein, without regard to principles of conflicts of
      laws.

13.   Notices All notices required or permitted to be given under this Agreement
      shall be in writing and either hand-delivered, telecopied, mailed by
      certified first class mail, postage prepaid, or sent via electronic mail
      to the other party or parties hereto at the address(es) set forth on the
      signature page to this Agreement. A notice shall be deemed given when
      delivered personally, when the telecopied notice is transmitted by the
      sender, three business days after mailing by certified first class mail,
      or on the delivery date if delivered by electronic mail.

14.   Entire Agreement This Agreement constitutes the entire agreement and
      supersedes all prior agreements of the Parties with respect to the
      transactions set forth herein and, except as otherwise expressly provided
      herein, is not intended to confer upon any other person any rights or
      remedies hereunder.

15.   Counterparts. This Agreement may be executed in counterparts, each of
      which shall be deemed an original and all of which together shall
      constitute one and the same document.


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16.   Force Majeure. Neither party shall be held liable or responsible to the
      other party nor be deemed to have defaulted under or breached this
      Agreement for failure or delay in fulfilling or performing any term of
      this Agreement when such failure or delay is caused by or results from
      causes beyond the reasonable control of the affected party, including but
      not limited to fire, floods, failure of communications systems or
      networks, embargoes, war, acts of war (whether war is declared or not),
      insurrections, riots, civil commotion, strikes, lockouts or other labor
      disturbances, acts of God or acts, omissions or delays in acting by any
      governmental authority or the other party; provided, however, that the
      party so affected shall use reasonable commercial efforts to avoid or
      remove such causes of nonperformance, and shall continue performance
      hereunder with reasonable dispatch whenever such causes are removed.
      Either party shall provide the other party with prompt written notice of
      any delay or failure to perform that occurs by reason of force majeure.
      The parties shall mutually seek a resolution of the delay or the failure
      to perform as noted above.

17.   Severability. Should one or more provisions of this Agreement be or become
      invalid, the parties hereto shall substitute, by mutual consent, valid
      provisions for such invalid provisions which valid provisions in their
      economic effect are sufficiently similar to the invalid provisions that it
      can be reasonably assumed that the parties would have entered into this
      Agreement with such valid provisions. In case such valid provisions cannot
      be agreed upon, the invalidity of one or several provisions of this
      Agreement shall not affect the validity of this Agreement as a whole,
      unless the invalid provisions are of such essential importance to this
      Agreement that it is to be reasonably assumed that the parties would not
      have entered into this Agreement without the invalid provisions.

18.   Dispute Resolution. Any controversy or claim arising out of or relating to
      the Agreement, or the breach thereof, shall be settled exclusively by
      arbitration. Such arbitration shall be conducted before a single
      arbitrator in accordance with the Commercial Arbitration Rules of the
      American Arbitration Association then in effect. If arbitration is
      commenced by 24/7, it shall take place in the city in the continental
      United States in which the principal U.S.A. corporate offices of Affiliate
      are located. If Affiliate has no corporate offices in the U.S.A. or if
      arbitration is commenced by Affiliate, then arbitration shall take place
      in New York, New York. Judgment may be entered on the arbitrator's award
      in any court having jurisdiction, and the parties irrevocably consent to
      the jurisdiction of such courts for that purpose. The parties waive
      personal service in connection with any such arbitration; any process or
      other papers under this provision may be served outside the home state of
      Affiliate or New York by registered mail, return receipt requested, or by
      personal service, provided a reasonable time for appearance or response is
      allowed. All decisions of the arbitrator shall be final and binding on the
      parties. The parties shall equally divide all costs of the American
      Arbitration Association and the arbitrator. Each party shall bear its own
      legal fees in any dispute. The arbitrator may grant injunctive or other
      relief.

19.   LIMITATION OF LIABILITY; DISCLAIMER. IN NO EVENT SHALL EITHER PARTY BE
      LIABLE TO THE OTHER PARTY FOR ANY DIRECT OR INDIRECT, SPECIAL, INCIDENTAL,
      PUNITIVE, CONSEQUENTIAL OR LOST PROFIT DAMAGES, EVEN IF ADVISED OF THE
      POSSIBILITY OF SUCH DAMAGES. 24/7 MAKES NO WARRANTIES OF ANY KIND TO ANY
      PERSON WITH RESPECT TO THE AD SERVING SYSTEM USED TO DELIVER ADVERTISING
      OR ANY ADVERTISING OR DATA SUPPLIED HEREBY, INCLUDING ANY IMPLIED WARRANTY
      OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR NONINFRINGEMENT.

20.   Independent Contractors. 24/7 and Affiliate shall each act as independent
      contractors. Neither party shall exercise control over the activities and
      operations of the other party. 24/7 and Affiliate shall each conduct all
      of its business in its own name and as it deems fit, provided it is not in
      derogation of the other's interests. Neither party shall engage in any
      conduct inconsistent with its status as an independent contractor, have
      authority to bind the other with respect to any agreement or other
      commitment with any third party, nor enter into any commitment on behalf
      of the other, except as expressly provided for by this Agreement.

21.   Publicity. None of the parties hereto shall issue a public announcement or
      press release concerning this Agreement or the terms hereof without the
      prior written approval by the other party hereto


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      (which approval shall not be unreasonably withheld or delayed); provided,
      however, that nothing in this Agreement shall restrict any party from
      disclosing information that is already publicly available, except as a
      result of a breach of the confidentiality obligations of this Agreement.

                               [END OF TEXT]


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                [SIGNATURE PAGE TO MASTER AFFILIATION AGREEMENT]

IN WITNESS WHEREOF, the parties hereto have duly executed this Agreement this
9 day of November, l999.

24/7 MEDIA, INC.
1250 Broadway, 28th floor
New York, New York 10001


By: /s/ Thomas [ILLEGIBLE]
   --------------------------------
   Name:  Thomas [ILLEGIBLE]
   Title: V.P. [ILLEGIBLE]

E-mail address: TEATON@247MEDIA.COM
               --------------------


AFFILIATE:

Name of Web Site: Webhelp.com
                 ------------------

URL of Web Site: www.webhelp.com
                -------------------

Corporate Name of
Web Site owner: Webhelp.com Inc.
               --------------------

Address: 1 Dundas Street West
        ---------------------------
         25th Floor
        ---------------------------
         Toronto, Ontario, Canada
        ---------------------------

Fax No.: 416-260-4710
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By: /s/ Kerry E. Adler
   --------------------------------
   Name: Kerry E. Adler
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   Title: President & CEO
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E-mail address: Kerry.Adler@[ILLEGIBLE].com
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10                                  Page 10

<PAGE>

                     INSERTION ORDER - TERMS AND CONDITIONS

Section 1. Obligations, Representations and Warranties of Parties;
Indemnification.

      A. Advertiser acknowledges chat the sole obligation of 24/7 Media, Inc.
("24/7 MedIa") is to display an advertising banner, text link or advertisement
or other creative (the "Creative") delivered by Advertiser to 24/7, which
advertising Creative conforms to the specifications set forth herein and
elsewhere in the insertion order (the insertion order and these Terms and
Conditions are referred to collectively herein as the "Agreement"). Advertiser
is solely responsible for any and all liability, loss, cost, claim or expense
arising out of or relating to the Creative and/or the Advertiser Web Content
(defined below). In this regard, Advertiser warrants and represents that (i)
Advertiser owns and/or has the right and authority to permit the use,
reproduction, distribution and transmission of the Creative by 24/7 Media; (ii)
the Creative and any content and/or services linked to the Creative ("Advertiser
Web Content") are factually accurate and do not contain any fraudulent or
deceptive materials, or material which misrepresents, ridicules or attacks an
individual or group on the basis of age, color, national origin, race, religion,
sex, sexual orientation or handicap; (iii) the Creative does not promote or make
claims that are not easily provable, nor does it falsify the product or message
being communicated; and (iv) the use, reproduction, distribution, or
transmission of the Creative will not, and the Advertising Web Content does not,
violate any foreign or domestic, federal, state or local law or regulation, or
any rights of any third party, including, but not limited to, any copyright,
patent, trademark, trade secret, music, image, or other proprietary or property
right, or constitute false advertising, unfair competition, defamation, invasion
of privacy or rights to celebrity, or any other right of any person or entity.

      B. Advertiser agrees to indemnify 24/7 Media and its affiliates and to
hold 24/7 Media and its affiliates harmless from and against any and all
liability, loss, damage, claim and, expense, including reasonable legal fees and
expenses that may be incurred by 24/7 Media and its affiliates, arising out of
or related to Advertisers breach of, or the untruth of. any of the foregoing
representations and warranties or any obligation hereunder or Advertisers part
to be performed.

Section 2. Payment; Measurement.

      A. Payment terms are Net 30 days from the date of invoice for advertisers
extended credit, otherwise full payment is due upon acceptance of this order.
Advertisers will be invoiced at least monthly during the term of the agreement.

      B. Performance tracking and measurement of all Creative will be measured
by 24/7 Media (or its third-party affiliate). In the event of a discrepancy
between 24/7 Media and Advertiser, all performance tracking data of 24/7 Media
will control and govern the terms of this Agreement.

Section 3. Limitation of Liability.

UNDER NO CIRCUMSTANCES SHALL 24/7 MEDIA BE LIABLE FOR INDIRECT, INCIDENTAL,
CONSEQUENTIAL SPECIAL OR EXEMPLARY DAMAGES (EVEN IF SUCH DAMAGES ARE
FORESEEABLE, AND WHETHER OR NOT 24/7 MEDIA HAS BEEN ADVISED OF THE POSSIBILITY
OF SUCH DAMAGES) ARISING FROM ANY ASPECT OF THE ADVERTISING RELATIONSHIP
PROVIDED FOR HEREIN. 24/7 MEDIA SHALL IN NO EVENT BE LIABLE FOR MORE THAN THE
TOTAL AMOUNT PAID TO 24/7 MEDIA BY ADVERTISER UNDER THIS AGREEMENT. 24/7 MEDIA
MAKES NO REPRESENTATION, AND HEREBY EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS
OR IMPLIED, REGARDING 24/7 MEDIA'S SERVICES OR ANY PORTION THEREOF, INCLUDING
ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE AND
IMPLIED WARRANTIES ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE.
WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, 24/7 MEDIA SPECIFICALLY
DISCLAIMS ANY WARRANTY REGARDING (I) THE NUMBER OF PERSONS WHO WILL ACCESS THE
CREATIVE AND (II) ANY BENEFIT ADVERTISER MIGHT OBTAIN FROM INCLUDING THE
CREATIVE ON THE 24/7 MEDIA NETWORK.

Section 4. Rejection of Creative; Cancellation.

      A. 24/7 Media reserves the right to reject any advertising which is not,
in its sole discretion, consistent with 24/7 Media's standards.

      B. In addition, 24/7 Media shall have the right, at any time, to remove
any of Advertisers advertising if 24/7 Media determines, in its sole discretion,
that the Creative, Advertiser Web Content or any portion thereof (i) violates
24/7 Media's then applicable advertising policy, or (ii) is otherwise
objectionable to 24/7 Media, in which event 24/7 Media shall refund to
Advertiser a pro rata portion of the fee which Advertiser has paid to 24/7 Media
for display of the Creative (if Advertiser has paid 24/7 Media a flat fee).

      C. If, for any reason, 24/7 Media must cancel this Agreement within the
dates of the Campaign (as set forth in the insertion order) then 24/7 Media will
deliver to Advertiser a written notice of cancellation. In the event of such a
cancellation, Advertiser will only be responsible for payment up until the
cancellation date (as set forth in the notice). Should the level of impressions
at the date of cancellation be lower than as set forth in the insertion order,
Advertiser will be responsible for payment based on the planned number of
impressions set forth in the insertion order.

Section 5. Miscellaneous.

      A. 24/7 Media and Advertiser are independent contractors, and neither 24/7
Media nor Advertiser is an agent, representative or partner of the other. 24/7
Media may terminate this Agreement at any time in the event of material breach
of this Agreement by Advertiser.

      B. Advertiser understands that once the Creative is made available, it
will not be changed or modified in any way and there shall be no refunds or
pro-ration of rates even if Advertiser elects to discontinue display of the
Creative prior to expiration of the advertising term, except as expressly
provided herein. Advertising rates are subject to change by 24/7 Media from time
to time; any rate changes will apply to any additional advertising services
requested by Advertiser after such rate change.

      C. Acceptance of this insertion order is subject to review of 24/7
management, and is not a granting of credit.

      D. This Agreement sets forth the entire agreement between Advertiser and
24/7 Media, and supersedes any and all prior agreements (whether written or
oral) of 24/7 Media and Advertiser with respect to the subject matter set forth
herein.

      E. This Agreement may only be modified, or any rights under it waived, by
a written document executed by both parties.

      F. This Agreement shall be interpreted, construed and enforced in all
respects in accordance with the internal laws of the State of New York, without
regard to its principles of conflicts of law.

      G. Advertiser may not assign this agreement, in whole or in part.