Exhibit 31.1

CERTIFICATION OF CHIEF
EXECUTIVE OFFICER UNDER RULE 13a-14(a)

I, Dennis A. Long, certify that:

1.    
          I have reviewed this annual report on Form 10-K of Pacific Financial
          Corporation;

2.    
          Based on my knowledge, this report does not contain any untrue statement of a
          material fact or omit to state a material fact necessary to make the statements
          made, in light of the circumstances under which such statements were made, not
          misleading with respect to the period covered by this report;

3.    
          Based on my knowledge, the financial statements, and other financial
information           included in this report, fairly present in all material respects
the financial           condition, results of operations and cash flows of the registrant
as of, and           for, the periods presented in this report;

4.    
          The registrants other certifying officer and I are responsible for
          establishing and maintaining disclosure controls and procedures (as defined in
          Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and we have:

| | (a) |  | Designed
such disclosure controls and procedures, or caused such disclosure           controls and
procedures to be designed under our supervision, to ensure that           material
information relating to the registrant, including its consolidated
          subsidiaries, is made known to us by others within those entities, particularly
          during the period in which this report is being prepared;
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| | (b) |  | Designed
such internal control over financial reporting, or caused such internal           control
over financial reporting to be signed under our supervision, to provide
          reasonable assurance regarding the reliability of financial reporting and the
          preparation of financial statements for external purposes in accordance with
          generally accepted accounting principles;
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| | (c) |  | Evaluated
the effectiveness of the registrants disclosure controls and           procedures
and presented in this report our conclusions about the effectiveness           of the
disclosure controls and procedures, as of the end of the period covered           by this
report based on such evaluation; and
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| | (d) |  | Disclosed
in this report any change in the registrants internal control           over
financial reporting that occurred during the registrants most-recent
          fiscal quarter (the registrants fourth fiscal quarter in the case of an
          annual report) that has materially affected, or is reasonably likely to
          materially affect, the registrants internal control over financial
          reporting.
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5.              The
registrants other certifying officer and I have disclosed, based on           our
most recent evaluation of internal control over financial reporting, to the
          registrants auditors and the audit committee of registrants board
of           directors (or persons performing the equivalent functions):

| | (a) |  | All
significant deficiencies and material weaknesses in the design or operation           of
internal control over financial reporting which are reasonably likely to
          adversely affect the registrants ability to record, process, summarize
and           report financial information; and
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| | (b) |  | Any
fraud, whether or not material, that involves management or other employees           who
have a significant role in the registrants internal control over
          financial reporting.
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|                      |                                                     
|--------------------- | ----------------------------------------------------
|Date:  March 16, 2006 | /s/ Dennis A. Long                                  
|                      | Dennis A. Long President and Chief Executive Officer