66358 Federal Register / Vol. 75, No. 208 / Thursday, October 28, 2010 / Notices 

to take final action to address the 

emergency. 

Special Accommodations 

This meeting is physically accessible 

to people with disabilities. Requests for 

sign language interpretation or other 

auxiliary aids should be directed to Paul 

J. Howard (see ADDRESSES) at least 5 

days prior to the meeting date. 

Dated: October 25, 2010. 

Tracey L. Thompson, 

Acting Director, Office of Sustainable 

Fisheries, National Marine Fisheries Service. 

[FR Doc. 2010–27247 Filed 10–27–10; 8:45 am] 

BILLING CODE 3510–22–P 

DEPARTMENT OF COMMERCE 

International Trade Administration 

Trade Mission to Mexico in 

Conjunction With Trade Winds 

Forum—The Americas 

I. Mission Description 

The United States Department of 

Commerce, International Trade 

Administration, U.S. and Foreign 

Commercial Service, is organizing a 

trade mission to Mexico, April 5–12, 

2011, in conjunction with the Trade 

Winds Forum—The Americas business 

forum in Mexico City, Mexico. U.S. 

trade mission delegation members will 

arrive in Mexico City on or before April 

5, 2011, to attend the opening ceremony 

of the Trade Winds Forum—The 

Americas. On April 11–12, 2011, trade 

mission participants will take part in 

business-to-business meetings in one (or 

two) of three select markets in Mexico: 

Mexico City, Guadalajara, and 

Monterrey. 

The 2011 Trade Winds Forum—The 

Americas program is a 4-day event that 

includes a pan-American (North, 

Central and South) business forum 

consisting of regional and industry 

specific conference sessions as well as 

pre-arranged consultations with 14 U.S. 

Commercial Service Senior Commercial 

Officers representing commercial 

markets throughout the entire Western 

Hemisphere. The trade mission to 

Mexico will provide participants with 

the opportunity to conduct business-tobusiness meetings with firms in Mexico. 

The mission is open to U.S. companies 

from a cross section of industries with 

growing potential in Mexico, including, 

but not limited to, best prospects such 

as energy (mining, oil and gas, electric 

power generation, renewable), defense 

and aerospace, telecommunications and 

information technology, environmental 

technologies, medical equipment, safety 

and security equipment, automotive 

parts and service equipment, and 

logistics and transportation. 

The combination of the Trade Winds 

Forum—The Americas business forum 

and the multi-sector trade mission to 

Mexico will provide participants with 

substantive knowledge and strategies for 

entering or expanding their business 

across Western Hemisphere markets and 

Mexico specifically. 

II. Commercial Setting 

As a neighboring country of the U.S. 

and member of North American Free 

Trade Agreement (NAFTA), Mexico is a 

natural market for U.S. exporters. U.S. 

trade with Mexico is increasing at a 

faster rate than our trade with many 

other important partners, including 

China. As outlined in the 2010 White 

House report to the President on the 

National Export Initiative (http:// 

www.whitehouse.gov/sites/default/files/ 

nei_report_9–16–10_full.pdf), Mexico is 

categorized as an immediate prospect 

for new to market companies in the next 

twelve months and beyond. Covering 

almost 1.2 million square miles, Mexico 

is one of the largest countries in Latin 

America. Its principal cities are: Mexico 

City, Monterrey, Guadalajara and 

Tijuana, all cities where the U. S. 

Commercial Service maintains offices to 

help American firms enter the Mexican 

market. 

Mexico is the second largest market in 

the world for U.S. exports and the 

world’s largest Spanish speaking 

country. Mexico has one of the highest 

GDPs in Latin America and the highest 

on a purchasing power basis among all 

the Spanish speaking countries of the 

western hemisphere. Given the 

magnitude of trade between the United 

States and Mexico, there are abundant 

opportunities for U.S. firms in Mexico. 

NAFTA, which was enacted in 1994 and 

created a free trade zone for Mexico, 

Canada and the United States, is the 

most outstanding feature in the U.S.- 

Mexico bilateral commercial 

relationship. In 2008, two-way U.S./ 

Mexico trade exceeded $1 billion per 

day. U.S.-Mexico bilateral trade 

increased 317% from $88 billion in 

1993 to $367 billion in 2008. While two 

way trade contracted by 17 percent in 

2009 due to the global economic 

downturn, it has rebounded in the first 

half of 2010, up 32 percent from the 

same time period in 2009, and up 4.5 

percent from the first half of 2008. 

The Mexican economy contains 

rapidly developing modern industrial 

and service sectors, with increasing 

private ownership. Recent 

administrations have expanded 

competition in ports, railroads, 

telecommunications, electricity 

generation, natural gas distribution and 

airports, with the aim of upgrading 

infrastructure. As an export-oriented 

economy, more than 90% of Mexican 

trade is under free trade agreements 

(FTAs) with more than 40 countries, 

including the European Union, Japan, 

Israel, and much of Central and South 

America. Over fifty percent of Mexico’s 

imports come from the United States. 

The focus of the Trade Winds 

Forum—The Americas mission to 

Mexico will focus on three key 

industrialized cities in Mexico: Mexico 

City, Guadalajara and Monterrey. Under 

the direction of the Senior Commercial 

Officer and Regional Security Officer, 

precautions for security advisories will 

be monitored and addressed as deemed 

necessary. 

Mexico City: Mexico City is one of the 

largest cities in the hemisphere and the 

world. Not only is this city of 20 million 

people the seat of the government, the 

capital is also Mexico’s financial center, 

a manufacturing and distribution 

powerhouse and is centrally located in 

a major industrial area that includes 

Toluca, Puebla and Queretaro. Mexico 

City’s Federal District produces 21.8% 

of the country’s gross domestic product. 

According to a study conducted by 

PricewaterhouseCoopers, Mexico City 

had a GDP of $390 billion in 2008, 

ranking as the eighth richest city in the 

world after the greater areas of Tokyo, 

New York, Los Angeles, Chicago, Paris, 

London and Osaka/Kobe, and the 

richest in Latin America. Mexico City 

alone is the 30th largest economy in the 

world. There are opportunities in 

virtually every sector. Some of the most 

promising sectors in the Mexico City 

market include: Airport & ground 

support equipment, automotive parts & 

supplies, education & training services, 

environmental technologies & 

equipment, franchising, hotel & 

restaurant equipment, housing & 

construction, security & safety 

equipment, telecommunications 

equipment, transportation infrastructure 

equipment & services, and travel & 

tourism services. 

Guadalajara: Mexico’s second largest 

city is considered the ‘‘Silicon Valley’’ of 

Mexico and the de facto capital of 

western Mexico. In 2008, FDI Magazine 

ranked Guadalajara as the most business 

friendly city in Latin America. 

Guadalajara has the second largest 

economy and industrial infrastructure 

in Mexico, and contributes 37% to the 

state of Jalisco’s total gross production. 

Its economic base is strong and well 

diversified. Guadalajara is the main 

producer of software, electronic and 

digital components in Mexico. Telecom 

and computer equipment from 


emcdonald on DSK2BSOYB1PROD with NOTICES
Federal Register / Vol. 75, No. 208 / Thursday, October 28, 2010 / Notices 66359 

Guadalajara accounts for about a quarter 

of Mexico’s electronics exports. The 

U.S. Commercial Service in Guadalajara 

has responsibility for 7 states in western 

Mexico (Aguascalientes, Colima, 

Guanajuato, Jalisco, Michoacan, Nayarit 

and Sinaloa). Guadalajara is a dynamic 

commercial center and home to GE, 

IBM, Intel, HP, Oracle, Flextronics and 

Jabil. Leading sectors include: 

Electronic components, agribusiness 

and food processing equipment, 

industrial process control equipment, 

packaging equipment, furniture 

manufacturing equipment, and high end 

building finishing materials. 

Monterrey: Located in the northern 

state of Nuevo Leon, Monterrey is home 

to Mexico’s 10 largest conglomerates. 

Strategically situated on the principal 

industrial corridor connecting the U.S. 

with Mexico’s interior, Monterrey is a 

key distribution center that supports 

major industries such as glass, steel, 

autos and cement. Monterrey, a city of 

approximately 3.8 million people, is 

known for its ‘‘North American’’ culture 

and openness to business. A total of 

13,251 companies in Monterrey produce 

9.4 percent of Mexico’s manufactured 

products and 30% of Mexico’s 

manufactured exports. Monterrey 

accounts for about 95% of the State of 

Nuevo Leon’s GDP and 8.6% of 

Mexico’s GDP. Imports into this area are 

very high due to the area’s strong 

manufacturing base, and geographical 

proximity to the U.S. In 2009, imports 

were estimated at USD 20 billion in 

goods alone, approximately 74% of 

which are of U.S. origin. With more 

than 30,000 firms, Nuevo Leon is the 

production leader in many important 

sectors of the Mexican economy 

including the following sectors: Glass 

containers; cement production; natural, 

artificial, and synthetic fiber 

production; beer production; ceramics 

production; basic steel production; and 

household appliances. 

III. Mission Goals 

The goal of the mission is to help 

participating U.S. companies find 

potential partners, agents, distributors, 

and joint venture partners in Mexico, 

laying the foundation for successful 

long-term ventures. The delegation will 

have access to Senior Commercial 

Officers and Commercial Specialists 

during the mission, learn about the 

expansive business opportunities in 

Mexico, and gain first-hand market 

exposure. U.S. delegation members 

already doing business in Mexico will 

have opportunities to further advance 

business relationships and transactions 

in that market. 

IV. Mission Scenario 

The mission will include prescreened individual appointments with 

potential business partners; industry 

and country market briefings; logistical 

support; networking with leading 

industry and government officials; and 

registration for the Trade Winds 

Forum—The Americas, April 5–9, 2011, 

including business forum materials and 

admission to all Business Forum 

sessions and networking events. 

U.S. delegation members will arrive 

in Mexico City on or before April 5, 

2011, to attend the opening ceremony of 

the Trade Winds Forum—The Americas. 

The final days of the Forum, April 

8–9, 2011 will be devoted to market 

briefings and consultations with 

Western Hemisphere-based Senior 

Commercial Officers. On April 11–12, 

2011, mission participants will take part 

in business-to-business meetings in one 

(or two) of three select markets in 

Mexico: Mexico City, Guadalajara, and 

Monterrey. Specific market selection 

and location of business-to-business 

meetings will be based on the 

recommendations of Commercial 

Service—Mexico and in consultation 

with mission participants. Mission 

participants seeking business-tobusiness meetings in more than one 

market in Mexico will register using the 

multi-stop participation fee. 

V. Mission Timetable 

April 5, 2011—Arrive Mexico City, 

Mexico. 

(Tuesday)—Trade Winds Forum—The 

Americas registration/briefing. 

April 6, 2011—Trade Winds Forum— 

The Americas business forum. 

April 7, 2011—Trade Winds Forum— 

The Americas business forum. 

April 8–9, 2011—Trade Winds Forum— 

The Americas pre-arranged 

consultations with U.S. Commercial 

Service Senior Commercial Officers. 

April 10, 2011—Trade Winds Forum— 

The Americas travel day to respective 

locations for business-to-business 

meetings. 

April 11–12, 2011—Trade Mission 

featuring one-on-one business 

appointments with pre-screened 

private-sector companies in select 

Mexico cities: Mexico City (TW 

Business Forum location), 

Guadalajara or Monterrey. 

VI. Participation Requirements 

All parties interested in participating 

in the U.S. and Foreign Commercial 

Service Trade Mission to Mexico must 

complete and submit an application 

package for consideration by the 

Department of Commerce. All 

applicants will be evaluated on their 

ability to meet certain conditions and 

best satisfy the selection criteria as 

outlined below. A maximum of 50 

companies will be selected to 

participate in the mission from the 

applicant pool on a first come, first 

served basis. U.S. companies already 

doing business with Mexico as well as 

U.S. companies seeking to enter Mexico 

for the first time may apply. 

Fees and Expenses 

After a company has been selected to 

participate on the mission, a payment to 

the Department of Commerce in the 

form of a participation fee is required. 

For one market stop (choice of one of 

the following markets: Mexico City, 

Guadalajara, or Monterrey), the 

participation fee will be $1,650 for a 

small or medium-sized enterprise 

(SME)* and $2,550 for large firms*. For 

two market stops (choice of two of the 

following markets: Mexico City, 

Guadalajara, or Monterrey), the 

participation fee will be $2,350 for a 

small or medium-sized enterprise 

(SME)* and $3,750 for large firms*. For 

companies requesting three or more 

markets, a fee of $700 (plus costs for 

driver/translator) will be added for each 

additional market requested. The fee for 

each additional firm representative 

(large firm or SME) participating in the 

mission is $650. Expenses for travel, 

lodging, most meals, and incidentals 

(e.g., local transportation) will be the 

responsibility of each mission 

participant. The mission registration fee 

also includes the Trade Winds Forum— 

The Americas Business Forum 

registration fee of $650. 

Conditions for Participation 

• An applicant must submit a 

completed and signed mission 

application and supplemental 

application materials, including 

adequate information on the company’s 

products and/or services, primary 

market objectives, and goals for 

participation. If the Department of 

Commerce receives an incomplete 

application, the Department may reject 

the application, request additional 

information, or take the lack of 

information into account when 

evaluating the applications. 

• Each applicant must also certify 

that the products and services it seeks 

to export through the mission are either 

produced in the United States, or, if not, 

marketed under the name of a U.S. firm 

and have at least 51 percent U.S. 

content of the value of the finished 

product or service. 


emcdonald on DSK2BSOYB1PROD with NOTICES
66360 Federal Register / Vol. 75, No. 208 / Thursday, October 28, 2010 / Notices 

1World Trade Organization: Latest Available 

MFN Applied Tariffs At HS 6 (2007). 

Selection Criteria for Participation 

Selection will be based on the 

following criteria: 

• Relevance of a company’s business 

line to trade mission goals. 

• Company’s potential for business in 

Mexico. 

• An SME is defined as a firm with 500 or 

fewer employees or that otherwise qualifies 

as a small business under SBA regulations 

(see http://www.sba.gov/services/contracting 

opportunities/sizestandardstopics/ 

index.html). Parent companies, affiliates, and 

subsidiaries will be considered when 

determining business size. The dual pricing 

reflects the Commercial Service’s user fee 

schedule that became effective May 1, 2008 

(see http://www.export.gov/newsletter/ 

march2008/initiatives.html for additional 

information). 

Referrals from political organizations 

and any documents containing 

references to partisan political activities 

(including political contributions) will 

be removed from an applicant’s 

submission and not considered during 

the selection process. 

VII. Timeframe for Recruitment and 

Applications 

Mission recruitment will be 

conducted in an open and public 

manner, including publication in the 

Federal Register, posting on the 

Commerce Department trade mission 

calendar, and other Internet web sites, 

press releases to the general and trade 

media, direct mail and broadcast fax, 

notices by industry trade associations 

and other multiplier groups, and 

announcements at industry meetings, 

symposia, conferences, and trade shows. 

Recruitment for the mission will 

begin immediately and conclude no 

later than February 11, 2011. After 

February 11, 2011, companies will be 

considered only if space and scheduling 

constraints permit. 

U.S. Contact Information 

Shannon Christenbury, U.S. Export 

Assistance Center—Charlotte, 

shannon.christenbury@trade.gov, 

Charlotte, NC 28202, 704–333–4886 

tel ext. 225. 

Leslie Drake, U.S. Export Assistance 

Center—Charleston, 

Leslie.Drake@mail.doc.gov, Tel: 304– 

347–5123/Cell: 304–550–7754. 

Debora Sykes, U.S. Export Assistant 

Center—Trenton, 

Debora.Sykes@mail.doc.gov, Tel: 856– 

722–1032/Cell: 609–571–7525, Fax: 

856–722–0716. 

Mexico Contact Information 

Ann Bacher, Minister Counselor for 

Commercial Affairs, U.S. Commercial 

Service—Mexico, 

Ann.Bacher@trade.gov, Tel: 52–55– 

5140–2601/Fax: 52–55–5705–0065. 

Clarance E. Burden, 

US & FCS Senior Budget Analyst, Commercial 

Service Trade Missions Program. 

[FR Doc. 2010–27250 Filed 10–27–10; 8:45 am] 

BILLING CODE P 

DEPARTMENT OF COMMERCE 

International Trade Administration 

Transportation and Energy Products 

and Services Trade Mission; Doha, 

Qatar, and Abu Dhabi and Dubai, 

U.A.E. 

I. Mission Description 

The United States Department of 

Commerce’s International Trade 

Administration U.S. and Foreign 

Commercial Service (US&FCS) is 

organizing an executive-led trade 

mission for multi-modal transportation 

and energy infrastructure development 

products and services to Qatar, Abu 

Dhabi, and Dubai, June 5–10, 2011. This 

mission will be led by an executive 

level trade official. The mission is 

designed to contribute to President 

Obama’s National Export Initiative to 

achieve the goal of doubling exports 

over the next five years to support two 

million American jobs. This mission 

will support job creation by increasing 

exports of products and services that 

contribute to these infrastructure 

development projects in these locations. 

This mission will allow U.S. 

executives to connect with key decision 

makers in the U.A.E. and Qatar, and 

form partnerships which will allow 

their companies to expand in to new 

markets. The mission will include, but 

is not limited to: Advanced vehicle 

technologies and intelligent 

transportation systems and related 

services and software; multimodal 

transportation systems, products and 

technologies, including port 

development, supply chain systems and 

strategies; energy products and services; 

smart grid technologies; mass 

transportation systems; and other 

relevant products and services. 

Commercial Setting U.A.E. 

The U.A.E. is the largest export 

market in the Middle East/North Africa 

region, and presents qualified American 

companies with opportunities to expand 

their products and services to a fast 

growing market. The 2009 GDP for the 

U.A.E. was $231.3 billion and the 2009 

per capita income was $42,000. Despite 

last year’s global financial crisis, the 

U.S. and the U.A.E. have continued 

their long-term trade and investment 

relationship. Exports between both 

countries have increased almost every 

year since 1971, when the U.A.E was 

established. 

The U.S. exported over $12 billion 

worth of products to the U.A.E. in 2009, 

representing a 237 percent increase 

since 2002. The U.S. is the third largest 

exporter to the U.A.E. and enjoys a very 

large trade surplus and a strong trading 

and investment relationship. The U.A.E. 

has become the regional leader in the 

Middle East in terms of openness to 

international trade and investment and 

political stability. It is making major 

investments in infrastructure and in 

diversification of its economy away 

from oil and gas, resulting in significant 

export opportunities for U.S. firms. The 

U.A.E. is developing key transportation 

infrastructure projects including: Port 

Khalifa and industrial zone at Taweelah; 

the new $8 billion Union Railway 

project; the $6.7 billion expansion of 

Abu Dhabi International Airport; the 

construction of the new Maktoum 

Airport, which will eventually have five 

runways; and public transportation 

systems, such as the expansion of the 

Dubai metro and the construction of the 

Abu Dhabi metro and light rail. The 

need to develop the infrastructure 

necessary for the construction and 

profitable operation of these new 

systems, particularly those related to 

multi-modal freight and intelligent 

supply chain management, provides 

significant business opportunities in 

areas where U.S. companies excel. 

U.S. products enjoy favorable tariffs 

that generally do not exceed five 

percent.1 U.S. business opportunities 

also exist in alternative energy products 

and services. The government and 

private sector of Abu Dhabi have 

growing interest in sustainable energy 

production and established the Abu 

Dhabi Future Energy Company 

(Masdar). The U.A.E. has recognized the 

need to increase the use of non-fossil 

fuel based energy resources such as 

solar and nuclear. This will likely 

increase the need for alternative energy 

products and services. 

Qatar 

Qatar is an important export market 

for U.S. small and medium size 

businesses. The U.S. exported 

$2.7 billion worth of goods and services 

in 2009, making the U.S. the second 

largest exporter to the Emirates. 

Qatar has a 2009 GDP of $57.69 

billion and a GDP-per capita of $75,900, 

which is one of the highest per capita 

incomes in the world. This has led 


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