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 Department of Health and Human Services Food and Drug Administration [Docket No. FDA-2010-N-0344]
 AGENCY: Food and Drug Administration, HHS.
 ACTION: Notice.
 SUMMARY: The Food and Drug Administration (FDA) is announcing that a proposed collection of information has been submitted to the Office of Management and Budget (OMB) for review and clearance under the Paperwork Reduction Act of 1995.
 DATES: Fax written comments on the collection of information by November 17, 2010.
 ADDRESSES: To ensure that comments on the information collection are received, OMB recommends that written comments be faxed to the Office of Information and Regulatory Affairs, OMB, Attn: FDA Desk Officer, FAX: 202-395-7285, or e-mailed to 
                        *oira_submission@omb.eop.gov.*
                         All comments should be identified with the OMB control number 0910-NEW and the title “Testing Communications on Medical Devices and Radiation-Emitting Products.” Also include the FDA docket number found in brackets in the heading of this document.
 FOR FURTHER INFORMATION CONTACT: Daniel Gittleson, Office of Information Management, Food and Drug Administration, 1350 Piccard Dr., PI50-400B, Rockville, MD 20850, 301-796-5156, 
                        *Daniel.Gittleson@fda.hhs.gov.*


SUPPLEMENTARY INFORMATION: In compliance with 44 U.S.C. 3507, FDA has submitted the following proposed collection of information to OMB for review and clearance. Testing Communications on Medical Devices and Radiation-Emitting Products—(OMB Control Number 0910-NEW) FDA is authorized by section 1003(d)(2)(D) of the Federal Food, Drug, and Cosmetic Act (21 U.S.C. 393(d)(2)(D)) to conduct educational and public information programs 
                    ( print page 63839)
                    relating to the safety of regulated medical devices and radiation-emitting products. FDA must conduct needed research to ensure that such programs have the highest likelihood of being effective. Improving communications about medical devices and radiation-emitting products will involve many research methods, including individual indepth interviews, mall-intercept interviews, focus groups, self-administered surveys, gatekeeper reviews, and omnibus telephone surveys. The information collected will serve three major purposes. First, as formative research it will provide critical knowledge needed about target audiences to develop messages and campaigns about medical device and radiation-emitting product use. Knowledge of consumer and health care professional decisionmaking processes will provide the better understanding of target audiences that FDA needs to design effective communication strategies, messages, and labels. These communications will aim to improve public understanding of the risks and benefits of using medical devices and radiation-emitting products by providing users with a better context in which to place risk information more completely. Second, as initial testing, it will allow FDA to assess the potential effectiveness of messages and materials in reaching and successfully communicating with their intended audiences. Testing messages with a sample of the target audience will allow FDA to refine messages while still in the developmental stage. Respondents will be asked to give their reaction to the messages in either individual or group settings. Third, as evaluative research, it will allow FDA to ascertain the effectiveness of the messages and the distribution method of these messages in achieving the objectives of the message campaign. Evaluation of campaigns is a vital link in continuous improvement of communications at FDA. Annually, FDA projects about 30 studies using a variety of research methods and lasting an average of 0.17 hours each (varying from 0.08-1.5 hours). The operating and maintenance costs include contractor expenses for designing and conducting information collection activities, specifically, drawing samples, training interviewers, collecting and analyzing information, and reporting and disseminating findings. FDA estimates the burden of this collection of information based on prior recent experience with the various types of data collection methods described earlier. FDA is requesting this burden so as not to restrict the Agency's ability to gather information on public sentiment for its proposals in its regulatory and communications programs. In the 
                    **Federal Register**
                     of July 13, 2010 (75 FR 39952), FDA published a 60-day notice requesting public comment on the proposed collection of information. FDA received one comment, however it was not related to the collection of information. FDA estimates the burden of this collection of information as follows: Table 1—Estimated Annual Reporting Burden 1
Anticipated data collection methods
Number of respondents
Annual frequency per response
Total annual responses
Hours per response
Total hoursIndividual indepth interviews
360
1
360
.75
270General public focus group interviews
144
1
144
1.5
216Intercept interviews: Central location
600
1
600
.25
150Intercept interviews: Telephone
10,000 2
1
10,000
.08
800Self-administered surveys
2,400
1
2,400
.25
600Gatekeeper reviews
400
1
400
.50
200Omnibus surveys
2,400
1
2,400
.17
408Total (general public)
16,304

16,304

2,644Physician focus group interviews
144
1
144
1.5
216Total (physician)
144

144

216Total (overall)
16,448

16,448

2,8601
                         There are no capital costs or operating and maintenance costs associated with this collection of information.2
                         Brief interviews with callers to test message concepts and strategies following their call-in request to an FDA Center 1-800 number.
 Dated: October 13, 2010. Leslie Kux, Acting Assistant Commissioner for Policy.


[FR Doc. 2010-26119 Filed 10-15-10; 8:45 am] BILLING CODE 4160-01-P