Contact:  Kevin Aandahl
          (314) 923-6268
          Deb Wiethop
          (314) 923-4767

 RightCHOICE Reports that Health Care Service Corporation Seeks
                            Alliance

ST. LOUIS, NOVEMBER 2, 1999 -- RightCHOICE Managed Care, Inc.
(NYSE:RIT) reported today that Health Care Service Corporation
(HCSC), which operates the Blue Cross and Blue Shield plans in
Illinois and Texas, filed a form 13D with the Securities and
Exchange Commission disclosing its purchase of 695,800 shares of
Class A common stock of RightCHOICE.

In its filing, HCSC stated that it intends to seek some form of
alliance or combination with RightCHOICE and its parent company,
Blue Cross and Blue Shield of Missouri.  HCSC further stated that
it believes that any combination or alliance with the companies
may be effected only with the approval of the boards of directors
of the companies and applicable regulatory and judicial
authorities. RightCHOICE stated that there is no formal offer
from HCSC.

While the HCSC purchase represents 18.8 percent of Class A common
shares of RightCHOICE, it is 3.7 percent of the total shares
outstanding and less than .5 percent of the voting rights.
RightCHOICE's Class B shares have 10 votes each compared with one
vote for each of its Class A shares. All of the Class B common
shares are owned by Blue Cross and Blue Shield of Missouri.

"It has been and continues to be our stated business objective to
explore strategic affiliations that could maximize value for our
members and shareholders," stated John A. O'Rourke, chairman of
the board and chief executive officer of RightCHOICE.
"RightCHOICE will be better positioned to consider potential
combinations which could maximize shareholder value after the
resolution of pending litigation."

The proposed settlement agreement among the companies, the
Missouri Attorney General, the Missouri Department of Insurance
and consumer groups representing over 1 million Missourians, is
intended to resolve outstanding litigation and regulatory issues,
create Missouri's largest health care foundation and result in
RightCHOICE's reorganization as a fully for-profit Blue Cross and
Blue Shield licensee. On October 29, 1999, Circuit Court Judge
Thomas Brown III disapproved the settlement agreement.


 "The case remains on appeal in the Missouri Supreme Court, and
we are considering all of our legal options," O'Rourke said. "We
continue to believe that this settlement agreement is the right
thing to do because it is fair, reasonable and in the public
interest."

Safe Harbor Statement

"Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: Estimates and other statements set forth
herein that are not historical facts are forward-looking
statements that involve risks and uncertainties. These risks and
uncertainties include, but are not limited to: an adverse ruling
on the litigation or other judicial action; governmental and
regulatory action or legislation; pending litigation; actions by
the Blue Cross and Blue Shield Association relating to the
license to use the Blue Cross and Blue Shield names, trademarks
and service marks; and other risks detailed in the company's
Securities and Exchange Commission filings.

Blue Cross and Blue Shield of Missouri and its for-profit
subsidiary, RightCHOICE Managed Care, Inc., are the largest
providers of health care benefits in Missouri. The company's web
site addresses are www.ritusa.com and www.abcbs.com.

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