Exhibit 10.4


 


REGISTRATION RIGHTS
AGREEMENT


 


THIS REGISTRATION RIGHTS AGREEMENT
(this “Agreement”), dated as of December 3, 2021, is made and entered into by and among 890 5th Avenue Partners,
Inc., a Delaware corporation (the “Company”) and each of the undersigned Holders of Notes (the “Existing
Holders”) identified on the signature pages attached hereto.


 


RECITALS


 


WHEREAS, on June 24,
2021, the Company entered into an agreement and plan of merger (the “Merger Agreement”) by and among BuzzFeed,
Inc., a Delaware corporation (“BuzzFeed”), Bolt Merger Sub I, Inc., a Delaware corporation and a wholly owned
subsidiary of the Company (“Merger Sub I”) and Bolt Merger Sub II, Inc., a Delaware corporation and a wholly
owned subsidiary of the Company (“Merger Sub II”). The Merger Agreement provides for, among other things, the
following transactions at closing: Merger Sub I will merge with and into BuzzFeed, with BuzzFeed as the surviving company in the merger
and, after giving effect to such merger, continuing as a wholly owned subsidiary of the Company (the “Merger”),
as amended. Immediately following the Merger, BuzzFeed will merge with and into Merger Sub II (the “Second Merger”,
together with the Merger the “Two-Step Merger”) with Merger Sub II being the surviving company of the Second
Merger. The Two-Step Merger and the other transactions contemplated by the Merger Agreement, including the acquisition of Complex Networks
by the surviving entity of the Two-Step Merger, are referred to as the “Business Combination”.


 


WHEREAS, the Company
proposes to issue and sell to certain Holders (as defined below) its 8.50% Convertible Senior Notes due 2026 (the “Notes”),
upon the terms set forth in the applicable Convertible Note Subscription Agreement by and among the Company and the Holders, dated June
24, 2021 (each such agreement, the “Convertible Note Subscription Agreement”), relating to the initial sale
of the Notes;


 


WHEREAS, the Notes
will be issued pursuant to an Indenture, dated as of December 3, 2021 as the same may be amended from time to time in accordance with
the terms thereof, (the “Indenture”), among the Company, the Guarantors from time to time party thereto and
Wilmington Savings Fund Society, FSB, as trustee thereunder; and


 


WHEREAS, upon a conversion
of Notes in accordance with the terms of the Indenture, the Company may be required to deliver Class A common stock, par value $0.0001
per share, of the Company (the “Company Common Stock”) to the holders of the Notes.


 


NOW THEREFORE, in accordance
with the Convertible Note Subscription Agreement, and in consideration of the mutual representations, covenants and agreements contained
herein, and certain other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto
intending to be legally bound, hereby agree as follows:


 


Article
I

DEFINITIONS


 


1.1               
Definitions. Capitalized terms used but not otherwise defined in this Section 1.1 or elsewhere in this Agreement
shall have the meanings ascribed to such terms in the Merger Agreement. The terms defined in this Article I shall, for all purposes
of this Agreement, have the respective meanings set forth below:


 


“A&R RRA”
shall heave the meaning given in Section 5.12.


 


“Affiliate”
shall mean, with respect to any Person, any other Person who, directly or indirectly through one or more intermediaries, controls, is
controlled by or is under common control with such Person. For the purposes of this definition, “control,” when
used with respect to any Person means the power to direct or cause the direction of the management and policies of such Person, directly
or indirectly, whether through the ownership of voting securities, by contract or otherwise; and the terms “controlling”
and “controlled” have meanings correlative to the foregoing.


 






     


     


    

 


“Agreement”
shall have the meaning given in the Preamble.


 


“Business Combination”
shall have the meaning given in Recitals hereto. “Business Day” shall have the meaning specified in the Indenture.
 “BuzzFeed” shall have the meaning given in the Recitals hereto.


 


“Commission”
shall mean the U.S. Securities and Exchange Commission, or any other Federal agency then administering the Securities Act or the Exchange
Act.


 


“Company Common
Stock” shall have the meaning given in the Recitals hereto. “Company” shall have the meaning given
in the Preamble.


 


“Company Shelf
Takedown Notice” shall have the meaning given in subsection 2.2.3.


 


“Convertible Note
Subscription Agreement” shall have the meaning set forth in the Recitals hereto. “Demand Registration”
shall have the meaning given in subsection 2.1.1.


 


“Demanding Holders”
shall have the meaning given in subsection 2.1.1.


 


“Effectiveness
Date” shall have the meaning given in subsection 2.2.1.


 


“Exchange Act”
shall mean the Securities Exchange Act of 1934, as amended. “Existing Holder” shall have the meaning given in
the Preamble hereto.


 


“Existing Holder
Demand Registration” shall have the meaning given in subsection 2.1.1.


 


“Filing Deadline”
shall have the meaning given in subsection 2.2.1.


 


“Form S-1 Shelf”
shall have the meaning given in subsection 2.2.1.


 


“Form S-3 Shelf”
shall have the meaning given in subsection 2.2.1.


 


“Holder”
or “Holders” shall mean the holders from time to time of the Notes and the Registrable Securities. “Indenture”
shall have the meaning given in the Recitals hereto.


 


“Maturity Date”
shall have the meaning specified in the Indenture.


 


“Maximum Number
of Securities” shall have the meaning given in subsection 2.1.4.


 


“Merger”
shall have the meaning given in the Recitals hereto.


 


“Merger Agreement”
shall have the meaning given in the Recitals hereto. “Merger Sub I” shall have the meaning given in the Recitals
hereto. “Merger Sub II” shall have the meaning given in the Recitals hereto.


 


“Misstatement”
shall mean an untrue statement of a material fact or an omission to state a material fact required to be stated in a Registration Statement
or Prospectus, or necessary to make the statements in a Registration Statement or Prospectus in the light of the circumstances under which
they were made not misleading.


 


“Notes”
shall have the meaning given in the Recitals hereto.


 


“Person”
means any individual, corporation, partnership, trust, limited liability company, association or other entity.


 


“Pro Rata”
shall have the meaning given in subsection 2.1.4.


 






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“Prospectus”
shall mean the prospectus included in any Registration Statement, as supplemented by any and all prospectus supplements and as amended
by any and all post-effective amendments and including all material incorporated by reference in such prospectus.


 


“Registrable Security”
shall mean the shares of Company Common Stock issued or issuable by the Company upon conversion of the Notes sold to the Holders pursuant
to the Convertible Note Subscription Agreement; provided, however, that, as to any particular Registrable Security, such
securities shall cease to be Registrable Securities when: (A) a Registration Statement with respect to the sale of such securities shall
have become effective under the Securities Act and such securities shall have been sold, transferred, disposed of or exchanged in accordance
with such Registration Statement; (B) such securities shall have been sold or otherwise disposed of without registration pursuant to Rule
144 promulgated under the Securities Act (or any successor rule promulgated thereafter by the Commission); or (C) such securities may
be sold without registration pursuant to Rule 144 promulgated under the Securities Act (or any successor rule promulgated thereafter by
the Commission) (with restriction as to volume or manner of sale); provided, that securities shall not be excluded from the definition
of Registrable Securities pursuant to this clause (C) unless the Holder of such securities (together with its Affiliates) shall own less
than 2% of the then-outstanding shares of Company Common Stock (on an as-converted basis with respect to the Notes of such Holder and
its Affiliates (but not any other holder of securities that are convertible or exchangeable into shares of Company Common Stock).


 


“Registration”
shall mean a registration effected by preparing and filing a Registration Statement or similar document in compliance with the requirements
of the Securities Act, and the applicable rules and regulations promulgated thereunder, and such registration statement becoming effective.


 


“Registration
Expenses” shall mean the out-of-pocket expenses of a Registration, excluding Selling Expenses, including, without limitation,
the following:


 


(A) all registration and filing
fees (including fees with respect to filings required to be made with the Financial Industry Regulatory Authority, Inc.) and any securities
exchange on which the Company Common Stock is then listed;


 


(B) fees and expenses of compliance
with securities or blue sky laws (including reasonable fees and disbursements of counsel for the Underwriters in connection with blue
sky qualifications of Registrable Securities);


 


(C) printing, messenger, telephone
and delivery expenses;


 


(D) reasonable fees and disbursements
of counsel for the Company;


 


(E) reasonable fees and disbursements
of all independent registered public accountants of the Company incurred specifically in connection with such Registration; and


 


(F) reasonable fees and expenses
of one (1) legal counsel (the “Selling Holder Counsel”), as counsel to the Holders, related to the review of
any Registration Statement or Prospectus hereunder;


 


“Registration
Statement” shall have the meaning given in subsection 2.2.1.


 


“Requesting Holder”
shall have the meaning given in subsection 2.1.1.


 


“Rule 415”
shall have the meaning given in subsection 2.2.1.


 


“Second Merger”
shall have the meaning given in the Recitals hereto.


 


“Securities Act”
shall mean the Securities Act of 1933, as amended from time to time.


 


“Selling Expenses”
means all underwriting discounts, selling commissions and stock transfer taxes applicable to the sale of Registrable Securities, and fees
and disbursements of counsel for any Holder, except for the fees and disbursements of the Selling Holder Counsel borne and paid by the
Company as provided in Section 3.2.


 






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“Shelf Takedown
Notice” shall have the meaning given in subsection 2.2.3.


 


“Shelf Threshold”
shall have the meaning given in subsection 2.2.3.


 


“Suspension Event”
shall have the meaning given in subsection 2.3.


 


“Trading Day”
shall have the meaning set forth in the Indenture.


 


“Two-Step Merger”
shall have the meaning given in the Recitals hereto.


 


“Underwriter”
shall mean a securities dealer who purchases any Registrable Securities as principal in an Underwritten Offering and not as part of such
dealer’s market-making activities.


 


“Underwritten
Registration” or “Underwritten Offering” shall mean a Registration in which securities of the
Company are sold to an Underwriter in a firm commitment underwriting for distribution to the public.


 


“Underwritten
Shelf Takedown” shall have the meaning given in subsection 2.2.3.


 


Article
II

REGISTRATIONS


 


2.1               
Demand Registration.


 


2.1.1          
Request for Registration. Subject to the provisions of subsection 2.1.4 and Section 2.3 hereof, and provided
the Company does not have an effective Registration Statement pursuant to Section 2.2 outstanding covering the Registrable Securities,
(a) the Existing Holders of at least a majority in interest of the then-outstanding number of Registrable Securities held by the Existing
Holders, or (b) any Holder or Holders in the aggregate meeting the Shelf Threshold (as defined below) (each, a “Demanding
Holder” and, collectively, the “Demanding Holders”), in each case may make a written demand for
Registration of all or part of their Registrable Securities, which written demand shall describe the amount and type of securities to
be included in such Registration and the intended method(s) of distribution thereof (such written demand a “Demand Registration”);
provided that, the Demanding Holders shall not be entitled to submit a Demand Registration to the Company until such time as the
Company has failed to comply with Section 2.2 hereof. The Company shall, within twenty (20) days of the Company’s receipt
of the Demand Registration, notify, in writing, all other Holders of Registrable Securities of such demand, and each Holder of Registrable
Securities who thereafter wishes to include all or a portion of such Holder’s Registrable Securities in a Registration pursuant
to a Demand Registration (each such Holder that includes all or a portion of such Holder’s Registrable Securities in such Registration,
a “Requesting Holder”) shall so notify the Company, in writing, within five (5) Business Days after the receipt
by the Holder of the notice from the Company. Upon receipt by the Company of any such written notification from a Requesting Holder(s)
to the Company, such Requesting Holder(s) shall be entitled to have their Registrable Securities included in a Registration pursuant to
a Demand Registration and the Company shall file, as soon thereafter as practicable, but not more than sixty (60) days immediately after
the Company’s receipt of the Demand Registration, a Registration Statement on Form S-3 or, if Form S-3 is not then available to
the Company, a Registration Statement on Form S-1 covering all Registrable Securities requested by the Demanding Holders and Requesting
Holders pursuant to such Demand Registration and shall use reasonable best efforts to cause such Registration Statement to become effective
as promptly as practicable after filing. Under no circumstances shall the Company be obligated to effect more than an aggregate of three
(3) Registrations pursuant to a Demand Registration under this subsection 2.1.1 with respect to any or all of the Registrable Securities;
provided, however, (i) that in no event shall the Existing Holders be entitled to fewer than one (1) Demand Registration
(such registration an “Existing Holder Demand Registration”); (ii) a Registration shall not be counted for such
purposes unless a Registration Statement on Form S-1 or any similar long-form registration statement that may be available at such time
has become effective and all of the Registrable Securities requested by the Requesting Holders to be registered on behalf of the Requesting
Holders in such Registration Statement on Form S-1 have been sold, in accordance with Section 3.1 of this Agreement; and (iii)
an Underwritten Shelf Takedown shall not count as a Demand Registration.


 






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2.1.2          
 Effective Registration. Notwithstanding the provisions of subsection 2.1.1 above or any other part of this Agreement,
a Registration pursuant to a Demand Registration shall not count as a Registration unless and until (i) the Registration Statement filed
with the Commission with respect to a Registration pursuant to a Demand Registration has been declared effective by the Commission and
(ii) the Company has complied with all of its obligations under this Agreement with respect thereto; provided, that if, after such
Registration Statement has been declared effective, an offering of Registrable Securities in a Registration pursuant to a Demand Registration
is subsequently interfered with by any stop order or injunction of the Commission, federal or state court or any other governmental agency
the Registration Statement with respect to such Registration shall be deemed not to have been declared effective, unless and until, (x)
such stop order or injunction is removed, rescinded or otherwise terminated and (y) a majority- in-interest of the Demanding Holders initiating
such Demand Registration thereafter affirmatively elect to continue with such Registration and accordingly notify the Company in writing,
but in no event later than five (5) days, of such election; provided, further, that the Company shall not be obligated or
required to file another Registration Statement until the Registration Statement that has been previously filed with respect to a Registration
pursuant to a Demand Registration becomes effective or is subsequently terminated.


 


2.1.3          
Underwritten Offering. Subject to the provisions of subsection 2.1.4 and Section 2.3 hereof, if the Demanding
Holders meeting the Shelf Threshold so advise the Company as part of their Demand Registration that the offering of the Registrable Securities
pursuant to such Demand Registration shall be in the form of an Underwritten Offering, then the right of such Demanding Holder or Requesting
Holder (if any) to include its Registrable Securities in such Registration shall be conditioned upon such Holder’s participation
in such Underwritten Offering and the inclusion of such Holder’s Registrable Securities in such Underwritten Offering to the extent
provided herein. All such Holders proposing to distribute their Registrable Securities through an Underwritten Offering under this subsection
2.1.3 shall enter into an underwriting agreement in customary form with the Underwriter(s) selected for such Underwritten Offering
by mutual agreement between the Company and the Demanding Holders initiating the Demand Registration; provided, that if the Demanding
Holders initiating the Demand Registration shall have proposed two (2) Underwriters and the Company shall have rejected both such Underwriters,
then the Demanding Holders initiating the Demand Registration shall be entitled to select the Underwriter. No Holder may participate in
any Underwritten Offering for equity securities of the Company pursuant to a Registration hereunder unless such Holder (i) agrees to sell
such Holder’s securities on the basis provided in any underwriting arrangements approved by the Company, and (ii) completes and
executes all customary questionnaires, powers of attorney, indemnities, lock-up agreements, underwriting agreements and other customary
documents as may be reasonably required under the terms of such underwriting arrangements.


 


2.1.4           Reduction
of Underwritten Offering. If the managing Underwriter or Underwriters in an Underwritten Registration, including pursuant to an
Underwritten Shelf Takedown, in good faith, advises the Company, the Demanding Holders and the Requesting Holders (if any) in
writing that the dollar amount or number of Registrable Securities that the Demanding Holders and the Requesting Holders (if any)
desire to sell, taken together with all other Common Stock or other equity securities that the Company desires to sell, exceeds the
maximum dollar amount or maximum number of equity securities that can be sold in the Underwritten Offering without adversely
affecting the proposed offering price, the timing, the distribution method, or the probability of success of such offering (such
maximum dollar amount or maximum number of such securities, as applicable, the “Maximum Number of
Securities”), then the Company shall include in such Underwritten Offering, as follows: (A) if the Underwritten
Offering is pursuant to an Existing Holder Demand Registration, then (i) first, the Registrable Securities that the Existing Holders
have requested be included in such Underwritten Registration that can be sold without exceeding the Maximum Number of Securities;
(ii) second, to the extent that the Maximum Number of Securities has not been reached under the foregoing clause, the Registrable
Securities of the Requesting Holders exercising their rights to register their Registrable Securities pursuant to Section 2.1
hereof (pro rata based on the respective number of Registrable Securities that each Requesting Holder has requested be included in
such Underwritten Registration and the aggregate number of Registrable Securities that the Requesting Holders together have
requested be included in such Underwritten Registration (such proportion is referred to herein as “Pro
Rata”)) that can be sold without exceeding the Maximum Number of Securities; (iii) third, to the extent that the
Maximum Number of Securities has not been reached under the foregoing clauses (i) and (ii), the Common Stock or other equity
securities that the Company desires to sell, which can be sold without exceeding the Maximum Number of Securities; and (iv) fourth,
to the extent that the Maximum Number of Securities has not been reached under the foregoing clauses (i), (ii) and (iii), the Common
Stock or other equity securities of other Persons that the Company is obligated to register in a Registration pursuant to separate
written contractual arrangements with such persons and that can be sold without exceeding the Maximum Number of Securities; and (B)
in all other instances (i) first, Pro Rata among the Demanding Holders and Requesting Holders exercising their rights to register
their Registrable Securities pursuant to Section 2.1 hereof based on the number of Registrable Securities that can be sold
without exceeding the Maximum Number of Securities; (ii) second, to the extent that the Maximum Number of Securities has not been
reached under the foregoing clause, the Common Stock or other equity securities that the Company desires to sell, which can be sold
without exceeding the Maximum Number of Securities; and (iii) third, to the extent that the Maximum Number of Securities has not
been reached under the foregoing clauses (i) and (ii), the Common Stock or other equity securities of other Persons that the Company
is obligated to register in a Registration pursuant to separate written contractual arrangements with such persons and that can be
sold without exceeding the Maximum Number of Securities.


 






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2.1.5          
Demand Registration Withdrawal. A majority-in-interest of the Demanding Holders initiating a Demand Registration or a majority-in-interest
of the Requesting Holders (if any), pursuant to a Registration under subsection 2.1.1 shall have the right to withdraw from a Registration
pursuant to such Demand Registration for any or no reason whatsoever upon written notification to the Company and the Underwriter or Underwriters
(if any) of their intention to withdraw from such Registration prior to the effectiveness of the Registration Statement filed with the
Commission with respect to the Registration of their Registrable Securities pursuant to such Demand Registration (or in the case of an
Underwritten Registration pursuant to Rule 415 under the Securities Act, at least five (5) Business Days prior to the time of pricing
of the applicable offering). Notwithstanding anything to the contrary in this Agreement, (i) the Company may effect any Underwritten Registration
pursuant to any then effective Registration Statement, including a Form S-3, that is then available for such offering and (ii) the Company
shall be responsible for the Registration Expenses incurred in connection with a Registration pursuant to a Demand Registration prior
to its withdrawal under this subsection 2.1.5.


 


2.2               
Shelf Registration.


 


2.2.1          
Initial Registration. The Company agrees that, within sixty (60) calendar days after the consummation of the Business Combination
(the “Filing Deadline”), the Company will file with the Commission (at the Company’s sole cost and expense)
a registration statement (the “Registration Statement”) under the Securities Act to permit the public resale
of all the Registrable Securities held by the Holders (and certain other outstanding equity securities of the Company) from time to time
as permitted by Rule 415 under the Securities Act (or any successor or similar provision adopted by the Commission then in effect) (“Rule
415”) on the terms and conditions specified in this subsection 2.2.1 and shall use its commercially reasonable efforts
to cause such Registration Statement to be declared effective as promptly as reasonably practicable after the initial filing thereof,
but in no event later than the 60th calendar day (or 90th calendar day if the Commission notifies the Company that it will “review”
the Registration Statement) following the Filing Deadline (the “Effectiveness Date”); provided, that
if the date of the Filing Deadline or the deadline for the Effectiveness Date falls on a Saturday, Sunday or other day that the Commission
is closed for business, the Filing Deadline or the deadline for the Effectiveness Date, as applicable, shall be extended to the next
Business Day on which the Commission is open for business; and provided, further, that the Company’s obligations
to include the Registrable Securities in the Registration Statement are contingent upon the undersigned furnishing in writing to the
Company such information regarding the undersigned, the securities of the Company held by the undersigned and the intended method of
disposition of the Registrable Securities as shall be reasonably requested by the Company to effect the Registration of the Registrable
Securities, and shall execute such documents in connection with such Registration as the Company may reasonably request that are customary
of a selling stockholder in similar situations. The Registration Statement filed with the Commission pursuant to this subsection 2.2.1
shall be a shelf registration statement on Form S-3 (a “Form S-3 Shelf”) or, if Form S-3 is not then available
to the Company, on Form S-1 (a “Form S-1 Shelf”) or such other form of registration statement as is then available
to effect a registration for resale of such Registrable Securities, covering such Registrable Securities, and shall contain a Prospectus
in such form as to permit any Holder to sell such Registrable Securities pursuant to Rule 415 at any time beginning on the effective
date for such Registration Statement. A Registration Statement filed pursuant to this subsection 2.2.1 shall provide for the resale
pursuant to any method or combination of methods legally available to, and requested prior to effectiveness by, the Holders, including
the registration of the distribution to its shareholders, partners, members or other Affiliates. The Company agrees to provide in a Registration
Statement (and in any Prospectus or Prospectus supplement forming a part of such Registration Statement) that all assignees, successors
or transferees under this Agreement shall, by virtue of such assignment, be deemed to be selling stockholders under the Registration
Statement (or any such Prospectus or Prospectus supplement) with respect to such Registrable Securities. The Company shall use its reasonable
best efforts to cause a Registration Statement filed pursuant to this subsection 2.2.1 to remain effective, and to be supplemented
and amended to the extent necessary to ensure that such Registration Statement is available or, if not available, that another Registration
Statement is available, for the resale of all the Registrable Securities held by the Holders until all such Registrable Securities have
ceased to be Registrable Securities. When effective, a Registration Statement filed pursuant to this subsection 2.2.1 (including
the documents incorporated therein by reference) will comply as to form in all material respects with all applicable requirements of
the Securities Act and the Exchange Act and will not contain any untrue statement of a material fact or omit to state a material fact
required to be stated therein or necessary to make the statements therein not misleading (in the case of any Prospectus contained in
such Registration Statement, in the light of the circumstances under which such statement is made).


 






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2.2.2          
Form S-3 Shelf. If the Company files a Form S-3 Shelf and thereafter the Company becomes ineligible to use Form S-3 for
secondary sales, the Company shall use its reasonable best efforts to file a Form S-1 Shelf as promptly as reasonably practicable to replace
the shelf registration statement that is a Form S-3 Shelf and have the Form S-1 Shelf declared effective as promptly as reasonably practicable
and to cause such Form S-1 Shelf to remain effective, and to be supplemented and amended to the extent necessary to ensure that such Registration
Statement is available or, if not available, that another Registration Statement is available, for the resale of all the Registrable Securities
held by the Holders until all such Registrable Securities have ceased to be Registrable Securities. In the event the Company files a Form
S-1 Shelf, the Company may convert the Form S-1 Shelf to a Form S-3 Shelf as soon as practicable after the Company is eligible to use
a Form S-3 Shelf.


 


2.2.3          
Shelf Takedown. At any time and from time to time following the effectiveness of the shelf registration statement required
by subsection 2.2.1 or 2.2.2, any Holder may request to sell all or a portion of their Registrable Securities in an underwritten
offering that is registered pursuant to such shelf registration statement (a “Underwritten Shelf Takedown”);
provided, that such Holder(s) (a) reasonably expects aggregate gross proceeds in excess of $35,000,000 from such Underwritten Shelf
Takedown or (b) reasonably expects to sell all of the Registrable Securities held by such Holder in such Underwritten Shelf Takedown but
in no event less than $10,000,000 in aggregate gross proceeds (the “Shelf Threshold”). All requests for an Underwritten
Shelf Takedown shall be made by giving written notice to the Company (the “Shelf Takedown Notice”). Each Shelf
Takedown Notice shall specify the approximate number of Registrable Securities proposed to be sold in the Underwritten Shelf Takedown
and the expected price range (net of underwriting discounts and commissions) of such Underwritten Shelf Takedown. Within five (5) business
days after receipt of any Shelf Takedown Notice, the Company shall give written notice of such requested Underwritten Shelf Takedown to
all other Holders of Registrable Securities (the “Company Shelf Takedown Notice”) and, subject to reductions
consistent with the Pro Rata calculations in subsection 2.1.4, shall include in such Underwritten Shelf Takedown all Registrable
Securities with respect to which the Company has received written requests for inclusion therein, within five (5) days after sending the
Company Shelf Takedown Notice. The Company shall enter into an underwriting agreement in a form as is customary in Underwritten Offerings
of securities by the Company with the managing Underwriter or Underwriters by mutual agreement between the Company and a majority of the
Holders who delivered a Shelf Takedown Notice (provided, that if such majority Holders shall have proposed two (2) Underwriters
and the Company shall have rejected both such Underwriters, then such majority Holders shall be entitled to select the Underwriter) and
shall take all such other reasonable actions as are requested by the managing Underwriter or Underwriters in order to expedite or facilitate
the disposition of such Registrable Securities. In connection with any Underwritten Shelf Takedown contemplated by this subsection
2.2.3, subject to Section 3.3 and Article IV, the underwriting agreement into which each Holder and the Company shall
enter shall contain such representations, covenants, indemnities and other rights and obligations of the Company and the selling stockholders
as are customary in underwritten offerings of securities.


 


2.3                Restrictions
on Registration Rights. The Company shall be entitled, upon written notice to the Holders, to delay or postpone the
effectiveness of the Registration Statement, and from time to time to require any Holder not to sell under the Registration
Statement or to suspend the effectiveness thereof, if the negotiation or consummation of a transaction by the Company or its
subsidiaries is pending or an event has occurred, which negotiation, consummation or event, the Company’s Chief Executive
Officer or Chief Financial Officer reasonably believes, upon the advice of legal counsel, would require additional disclosure by the
Company in the Registration Statement of material information that the Company has a bona fide business purpose for keeping
confidential and the non-disclosure of which in the Registration Statement would be expected, in the reasonable determination of the
Company’s Chief Executive Officer or Chief Financial Officer, upon the advice of legal counsel, to cause the Registration
Statement to fail to comply with applicable disclosure requirements (each such circumstance, a “Suspension
Event”); provided, however, that the Company may not delay or suspend the Registration Statement as a
result of a Suspension Event on more than two occasions or for more than sixty (60) consecutive calendar days, or more than ninety
(90) total calendar days, in each case during any twelve-month period. Upon receipt of any written notice from the Company (i) of
the happening of any Suspension Event (which notice shall not contain material non-public information) during the period that the
Registration Statement is effective or (ii) that the Registration Statement or related Prospectus contains a Misstatement, each
Holder agrees that (x) it will immediately discontinue offers and sales of the Registrable Securities under the Registration
Statement (which shall not, for the avoidance of doubt, prohibit sales conducted pursuant to Rule 144) until such Holder receives
copies of a supplemental or amended Prospectus (which the Company agrees to promptly prepare) that corrects the Misstatement
referred to above and receives notice that any post-effective amendment has become effective or unless otherwise notified by the
Company that it may resume such offers and sales, and (y) it will maintain the confidentiality of any information included in such
written notice delivered by the Company unless otherwise required by law or subpoena. If so directed by the Company, each Holder
will deliver to the Company or, in such Holder’s sole discretion destroy, all copies of the Prospectus covering the
Registrable Securities in such Holder’s possession; provided, however, that this obligation to deliver or
destroy all copies of the Prospectus covering the Registrable Securities shall not apply (i) to the extent such Holder is required
to retain a copy of such Prospectus (a) in order to comply with applicable legal, regulatory, self-regulatory or professional
requirements or (b) in accordance with a bona fide pre-existing document retention policy or (ii) to copies stored electronically on
archival servers as a result of automatic data back-up.


 






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Any delivery by the Company
of a written notice of a Suspension Event following a registration request by a Holder pursuant to this Agreement, and before the effectiveness
of the related Registration Statement, or of a written notice of a Suspension Event during the sixty (60) days immediately following effectiveness
of any Registration Statement effected pursuant to this Agreement (unless such securities shall have been sold, transferred, disposed
of or exchanged in accordance with such Registration Statement prior to such written notice of a Suspension Event), shall give such Holder
the right, by written notice to the Company within ten (10) Business Days after the end of such Suspension Event, to cancel such Registration
and obtain one additional registration right.


 


The Company shall not effect
any public offering of its securities during any Suspension Period other than in connection with such proposed transaction described in
the first sentence of this Section 2.3.


 


2.4               
Required Holder Information. At least ten (10) business days prior to the first anticipated filing date of a Registration
Statement pursuant to this Article II, the Company shall use reasonable best efforts to notify each Holder in writing (which may
be by email) of the information reasonably necessary about the Holder to include such Holder’s Registrable Securities in such Registration
Statement. Notwithstanding anything else in this Agreement, the Company shall not be obligated to include such Holder’s Registrable
Securities to the extent the Company has not received such information, and received any other reasonably requested agreements or certificates,
on or prior to the fifth business day prior to the first anticipated filing date of a Registration Statement pursuant to this Article
II.


 


Article
III

COMPANY PROCEDURES


 


3.1               
General Procedures. If the Company is required to effect the Registration of Registrable Securities, the Company shall use
its reasonable best efforts to effect such Registration to permit the sale of such Registrable Securities in accordance with the intended
plan of distribution thereof, and pursuant thereto the Company shall, as expeditiously as possible:


 


3.1.1          
prepare and file with the Commission as soon as practicable a Registration Statement with respect to such Registrable Securities
and use its reasonable best efforts to cause such Registration Statement to become effective and remain effective for a period of up to
ninety (90) days or, if earlier, until all Registrable Securities covered by such Registration Statement have been sold; provided,
however, that (i) such ninety (90) day period shall be extended for a period of time equal to the period the Holder refrains, at
the request of an Underwriter of Common Stock (or other securities) of the Company, from selling any securities included in such registration,
and (ii) in the case of any registration of Registrable Securities on Form S-1 or Form S-3 that are intended to be offered on a continuous
or delayed basis, subject to compliance with applicable Commission rules, such ninety (90) day period shall be extended to the extent
required to keep the registration statement effective until all such Registrable Securities are sold or until such time as there are no
Registrable Securities outstanding;


 






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3.1.2          
 prepare and file with the Commission such amendments and post-effective amendments to the Registration Statement, and such supplements
to the Prospectus, as may be reasonably requested by any Underwriter of Registrable Securities or as may be required by the rules, regulations
or instructions applicable to the registration form used by the Company or by the Securities Act or rules and regulations thereunder to
keep the Registration Statement effective until all Registrable Securities covered by such Registration Statement are sold in accordance
with the intended plan of distribution set forth in such Registration Statement or supplement to the Prospectus;


 


3.1.3          
prior to filing a Registration Statement or Prospectus or any amendment or supplement thereto, furnish without charge to the Underwriters,
if any, and the Holders of Registrable Securities included in such Registration, and such Holders’ legal counsel, copies of such
Registration Statement as proposed to be filed, each amendment and supplement to such Registration Statement (in each case including all
exhibits thereto and documents incorporated by reference therein), the Prospectus included in such Registration Statement (including each
preliminary Prospectus), and such other documents as the Underwriters and the Holders of Registrable Securities included in such Registration
or the legal counsel for any such Holders may request in order to facilitate the disposition of the Registrable Securities owned by such
Holders;


 


3.1.4          
prior to any public offering of Registrable Securities, use its best efforts to (i) register or qualify the Registrable Securities
covered by the Registration Statement under such securities or “blue sky” laws of such jurisdictions in the United States
as the Holders of Registrable Securities included in such Registration Statement (in light of their intended plan of distribution) may
request and (ii) take such action necessary to cause such Registrable Securities covered by the Registration Statement to be registered
with or approved by such other governmental authorities as may be necessary by virtue of the business and operations of the Company and
do any and all other acts and things that may be necessary or advisable to enable the Holders of Registrable Securities included in such
Registration Statement to consummate the disposition of such Registrable Securities in such jurisdictions; provided, however,
that the Company shall not be required to qualify generally to do business in any jurisdiction where it would not otherwise be required
to qualify or take any action to which it would be subject to general service of process or taxation in any such jurisdiction where it
is not then otherwise so subject;


 


3.1.5          
cause all such Registrable Securities to be listed on each securities exchange or automated quotation system on which similar securities
issued by the Company are then listed;


 


3.1.6          
provide a transfer agent and registrar for all such Registrable Securities no later than the effective date of such Registration
Statement;


 


3.1.7          
advise each seller of such Registrable Securities, promptly after it shall receive notice or obtain knowledge thereof, of the issuance
of any stop order by the Commission suspending the effectiveness of such Registration Statement or the initiation or threatening of any
proceeding for such purpose and promptly use its reasonable best efforts to prevent the issuance of any stop order or to obtain its withdrawal
if such stop order should be issued;


 


3.1.8          
at least two (2) business days prior to the filing of any Registration Statement or Prospectus or any amendment or supplement to
such Registration Statement or Prospectus (other than by way of a document incorporated by reference) furnish a copy thereof to each seller
of such Registrable Securities or its counsel, including, without limitation, providing copies promptly upon receipt of any comment letters
received with respect to any such Registration Statement or Prospectus


 


3.1.9          
notify the Holders at any time when a Prospectus relating to such Registration Statement is required to be delivered under the
Securities Act, of the happening of any event as a result of which the Prospectus included in such Registration Statement, as then in
effect, includes a Misstatement, and then to correct such Misstatement as set forth herein;


 


3.1.10        
permit a representative of the Holders (such representative to be selected by a majority of the participating Holders), the
Underwriters, if any, and any attorney or accountant retained by such Holders or Underwriter to participate, at each such
person’s own expense, in the preparation of the Registration Statement, and cause the Company’s officers, directors and
employees to supply all information reasonably requested by any such representative, Underwriter, attorney or accountant in
connection with the Registration; provided, however, that such representatives or Underwriters enter into a
confidentiality agreement, in form and substance reasonably satisfactory to the Company, prior to the release or disclosure of any
such information;


 






    9 


     


    

 


3.1.11       
obtain a “cold comfort” letter for the benefit of the Underwriters from the Company’s independent registered
public accountants in the event of an Underwritten Registration, in customary form and covering such matters of the type customarily covered
by “cold comfort” letters as the managing Underwriter may reasonably request;


 


3.1.12       
on the date the Registrable Securities are delivered for sale pursuant to such Registration, in the event of an Underwritten Registration,
obtain an opinion, dated such date, of counsel representing the Company for the purposes of such Registration, addressed to the Underwriters,
the placement agent or sales agent, if any, covering such legal matters with respect to the Registration in respect of which such opinion
is being given as the Underwriters, placement agent or sales agent may reasonably request and as are customarily included in such opinions
and negative assurance letters, and reasonably satisfactory to such Underwriters, placement agent or sales agent;


 


3.1.13       
in the event of any Underwritten Offering, enter into and perform its obligations under an underwriting agreement, in usual and
customary form, with the managing Underwriter of such offering;


 


3.1.14       
make available to its security holders, as soon as reasonably practicable, an earnings statement covering the period of at least
twelve (12) months beginning with the first day of the Company’s first full calendar quarter after the effective date of the Registration
Statement which satisfies the provisions of Section 11(a) of the Securities Act and Rule 158 thereunder (or any successor rule promulgated
thereafter by the Commission); and


 


3.1.15       
otherwise, in good faith, cooperate reasonably with, and take such customary actions as may reasonably be requested by the Holders,
in connection with such Registration.


 


3.2               
Registration Expenses. The Registration Expenses of all Registrations shall be borne by the Company; provided, however,
that (a) the Company shall not be required to pay for any expenses incurred by Holders in connection with any registration proceeding
begun pursuant to Section 2.1 if the registration request is subsequently withdrawn at the request of the Demanding Holders (in which
case the Demanding Holders shall bear their own such expenses), and (b) if, at the time of such withdrawal, the Holders shall have learned
of a material adverse change in the condition, business, or prospects of the Company not known (and not reasonably available upon request
from the Company or otherwise) to the Holders at the time of their request and have withdrawn the request with reasonable promptness after
learning of such information, then the Holders shall not be required to pay any of such expenses. It is acknowledged by the Holders that
the Holders shall bear all Selling Expenses and, other than as set forth in the definition of “Registration Expenses,” all
reasonable and documented fees and expenses of counsel (other than the Selling Holder Counsel).


 


3.3               
Reporting Obligations. As long as any Holder shall own Registrable Securities, the Company, at all times while it shall
be a reporting company under the Exchange Act, covenants to use reasonable best efforts to file timely (or obtain extensions in respect
thereof and file within the applicable grace period) all reports required to be filed by the Company after the date hereof pursuant to
Sections 13(a) or 15(d) of the Exchange Act. The Company further covenants that it shall use reasonable best efforts to take such further
action as any Holder may reasonably request, all to the extent required from time to time to enable such Holder to sell shares of the
Common Stock held by such Holder without registration under the Securities Act within the limitation of the exemptions provided by Rule
144 promulgated under the Securities Act (or any successor rule promulgated thereafter by the Commission), including providing any customary
legal opinions, to the extent such exemption is available to Holders at such time. Upon the request of any Holder, the Company shall deliver
to such Holder a written certification of a duly authorized officer as to whether it has complied with such requirements.


 






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Article
IV


INDEMNIFICATION AND CONTRIBUTION


 


4.1               
Indemnification.


 


4.1.1          
In connection with any Registration Statement in which a Holder of Registrable Securities is participating, the Company agrees
to indemnify, to the extent permitted by law, each such Holder of Registrable Securities, its officers and directors and each Person who
controls such Holder (within the meaning of the Securities Act) against all losses, claims, damages, liabilities and expenses (including
attorneys’ fees) caused by any untrue or alleged untrue statement of material fact contained in any Registration Statement, Prospectus
or preliminary Prospectus or any amendment thereof or supplement thereto or any omission or alleged omission of a material fact required
to be stated therein or necessary to make the statements therein, in the light of the circumstances in which they were made, not misleading,
except (i) insofar as the same are caused by or contained in any information furnished in writing to the Company by such Holder expressly
for use therein, (ii) in connection with any failure of such person to deliver or cause to be delivered a Prospectus made available by
the Company in a timely manner, (iii) as a result of offers or sales effected by or on behalf of any person by means of a freewriting
prospectus (as defined in Rule 405) that was not authorized in writing by the Company, or (iv) in connection with any offers or sales
effected by or on behalf of a Holder in violation of Section 2.3 herein. The Company shall indemnify the Underwriters, their officers
and directors and each Person who controls such Underwriters (within the meaning of the Securities Act) to the same extent as provided
in the foregoing with respect to the indemnification of the Holders. Notwithstanding the foregoing, the indemnity agreement contained
in this subsection 4.1.1 shall not apply to amounts paid in settlement of any such claim or proceeding if such settlement is effected
without the consent of the Company, which consent shall not be unreasonably withheld, conditioned, or delayed.


 


4.1.2          
In connection with any Registration Statement in which a Holder of Registrable Securities is participating, such Holder shall furnish
to the Company in writing such information and affidavits as the Company reasonably requests for use in connection with any such Registration
Statement or Prospectus and, to the extent permitted by law, shall indemnify the Company, its directors and officers and agents and each
Person who controls the Company (within the meaning of the Securities Act) and any other Holders of Registrable Securities participating
in the Registration, against any losses, claims, damages, liabilities and expenses (including without limitation reasonable attorneys’
fees) resulting from any untrue statement of material fact contained in the Registration Statement, Prospectus or preliminary Prospectus
or any amendment thereof or supplement thereto or any omission of a material fact required to be stated therein or necessary to make the
statements therein not misleading, but only to the extent that such untrue statement or omission is contained in any information or affidavit
so furnished in writing by such Holder expressly for use therein; provided, however, that the obligation to indemnify shall
be several, not joint and several, among such Holders of Registrable Securities, and the liability of each such Holder of Registrable
Securities shall be in proportion to and limited to the net proceeds received by such Holder from the sale of Registrable Securities pursuant
to such Registration Statement. The Holders of Registrable Securities shall indemnify the Underwriters, if any, their officers, directors
and each Person who controls such Underwriters (within the meaning of the Securities Act) to the same extent as provided in the foregoing
with respect to indemnification of the Company.


 


4.1.3           Any
Person entitled to indemnification herein shall (i) give prompt written notice to the indemnifying party of any claim with respect
to which it seeks indemnification (provided, that the failure to give prompt notice shall not impair any Person’s right
to indemnification hereunder to the extent such failure has not materially prejudiced the indemnifying party’s ability to
defend such action) and (ii) unless in such indemnified party’s reasonable judgment a conflict of interest between such
indemnified and indemnifying parties may exist with respect to such claim, permit such indemnifying party to assume the defense of
such claim with counsel reasonably satisfactory to the indemnified party. If such defense is assumed, the indemnifying party shall
not be subject to any liability for any settlement made by the indemnified party without its consent (but such consent shall not be
unreasonably withheld). An indemnifying party who is not entitled to, or elects not to, assume the defense of a claim shall not be
obligated to pay the fees and expenses of more than one counsel for all parties indemnified by such indemnifying party with respect
to such claim, unless in the reasonable judgment of any indemnified party a conflict of interest may exist between such indemnified
party and any other of such indemnified parties with respect to such claim. No indemnifying party shall, without the consent of the
indemnified party, consent to the entry of any judgment or enter into any settlement which cannot be settled in all respects by the
payment of money (and such money is so paid by the indemnifying party pursuant to the terms of such settlement) or which settlement
does not include as an unconditional term thereof the giving by the claimant or plaintiff to such indemnified party of a release
from all liability in respect to such claim or litigation.


 






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4.1.4          
 The indemnification provided for under this Agreement shall remain in full force and effect regardless of any investigation made
by or on behalf of the indemnified party or any officer, director or controlling Person of such indemnified party and shall survive the
transfer of securities. The Company and each Holder of Registrable Securities participating in an offering also agrees to make such provisions
as are reasonably requested by any indemnified party for contribution to such party in the event the Company’s or such Holder’s
indemnification is unavailable for any reason.


 


4.1.5          
If the indemnification provided under Section 4.1 hereof from the indemnifying party is unavailable or insufficient to
hold harmless an indemnified party in respect of any losses, claims, damages, liabilities and expenses referred to herein, then the indemnifying
party, in lieu of indemnifying the indemnified party, shall contribute to the amount paid or payable by the indemnified party as a result
of such losses, claims, damages, liabilities and expenses in such proportion as is appropriate to reflect the relative fault of the indemnifying
party and the indemnified party, as well as any other relevant equitable considerations. The relative fault of the indemnifying party
and indemnified party shall be determined by reference to, among other things, whether any action in question, including any untrue or
alleged untrue statement of a material fact or omission or alleged omission to state a material fact, was made by, or relates to information
supplied by, such indemnifying party or indemnified party, and the indemnifying party’s and indemnified party’s relative
intent, knowledge, access to information and opportunity to correct or prevent such action; provided, however, that the
liability of any Holder under this subsection 4.1.5 shall be limited to the amount of the net proceeds received by such Holder
in such offering giving rise to such liability except in the case of fraud or willful misconduct by such Holder. The amount paid or payable
by a party as a result of the losses or other liabilities referred to above shall be deemed to include, subject to the limitations set
forth in subsections 4.1.1, 4.1.2 and 4.1.3 above, any legal or other fees, charges or expenses reasonably incurred
by such party in connection with any investigation or proceeding. The parties hereto agree that it would not be just and equitable if
contribution pursuant to this subsection 4.1.5 were determined by pro rata allocation or by any other method of allocation, which
does not take account of the equitable considerations referred to in this subsection 4.1.5. No Person guilty of fraudulent misrepresentation
(within the meaning of Section 11(f) of the Securities Act) shall be entitled to contribution pursuant to this subsection 4.1.5
from any Person who was not guilty of such fraudulent misrepresentation.


 


Article
V

MISCELLANEOUS


 


5.1               
Notices. Any notice or communication under this Agreement must be in writing and given by (i) deposit in the United States
mail, addressed to the party to be notified, postage prepaid and registered or certified with return receipt requested, (ii) delivery
in person or by courier service providing evidence of delivery, or (iii) transmission by hand delivery, electronic mail or facsimile.
Each notice or communication that is mailed, delivered, or transmitted in the manner described above shall be deemed sufficiently given,
served, sent, and received, in the case of mailed notices, on the third Business Day following the date on which it is mailed and, in
the case of notices delivered by courier service, hand delivery, electronic mail or facsimile, at such time as it is delivered to the
addressee (with the delivery receipt or the affidavit of messenger) or at such time as delivery is refused by the addressee upon presentation.
Any notice or communication under this Agreement must be addressed, if to the Company, to: BuzzFeed, Inc., 111 E. 18th Street, 13th Floor,
New York, New York, Attention: Chief Legal Officer, email: rhonda.powell@buzzfeed.com, with a copy sent to Fenwick & West
LLP, 902 Broadway, Suite 14, Attention: Ethan Skerry; Aman Singh, email: eskerry@fenwick.com; asingh@fenwick.com., and, if to
any Holder, at such Holder’s address or facsimile number as set forth in the Company’s books and records. Any party may change
its address for notice at any time and from time to time by written notice to the other parties hereto, and such change of address shall
become effective ten (10) days after delivery of such notice as provided in this Section 5.1.


 






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5.2               
 Assignment; No Third Party Beneficiaries; Additional Holders.


 


5.2.1          
This Agreement and the rights, duties and obligations of the Company hereunder may not be assigned or delegated by the Company
in whole or in part.


 


5.2.2          
This Agreement and the provisions hereof shall be binding upon and shall inure to the benefit of each of the parties and its successors
and the permitted assigns of the Holders.


 


5.2.3          
 This Agreement shall not confer any rights or benefits on any Persons that are not parties hereto, other than as expressly set
forth in this Agreement and Section 5.2 hereof.


 


5.2.4          
No assignment by any party hereto of such party’s rights, duties and obligations hereunder shall be binding upon or obligate
the Company unless and until the Company shall have received (i) written notice of such assignment as provided in Section 5.1 hereof
and (ii) the written agreement of the assignee, in a form reasonably satisfactory to the Company, to be bound by the terms and provisions
of this Agreement (which may be accomplished by an addendum or certificate of joinder to this Agreement). Notwithstanding the foregoing,
the rights and obligations of a Holder hereunder may be transferred and assigned only in connection with a transfer of Notes in an aggregate
principal amount of not less than $10,000,000. Any assignment made other than as provided in this Section 5.2 shall be null and
void.


 


5.3               
Severability. This Agreement shall be deemed severable, and the invalidity or unenforceability of any term or provision
hereof shall not affect the validity or enforceability of this Agreement or of any other term or provision hereof. Furthermore, in lieu
of any such invalid or unenforceable term or provision, the parties hereto intend that there shall be added as a part of this Agreement
a provision as similar in terms to such invalid or unenforceable provision as may be possible that is valid and enforceable.


 


5.4               
Counterparts. This Agreement may be executed in multiple counterparts (including facsimile or PDF counterparts), each of
which shall be deemed an original, and all of which together shall constitute the same instrument, but only one of which need be produced.


 


5.5               
Entire Agreement. This Agreement (including all agreements entered into pursuant hereto and all certificates and instruments
delivered pursuant hereto and thereto) constitute the entire agreement of the parties with respect to the subject matter hereof and supersede
all prior and contemporaneous agreements, representations, understandings, negotiations and discussions between the parties, whether oral
or written.


 


5.6               
Governing Law; Venue. NOTWITHSTANDING THE PLACE WHERE THIS AGREEMENT MAY BE EXECUTED BY ANY OF THE PARTIES HERETO, THE PARTIES
EXPRESSLY AGREE THAT (I) THIS AGREEMENT SHALL BE GOVERNED BY AND CONSTRUED UNDER THE LAWS OF THE STATE OF NEW YORK AS APPLIED TO AGREEMENTS
AMONG NEW YORK RESIDENTS ENTERED INTO AND TO BE PERFORMED ENTIRELY WITHIN NEW YORK, WITHOUT REGARD TO THE CONFLICT OF LAW PROVISIONS OF
SUCH JURISDICTION, AND (II) THE VENUE FOR ANY ACTION TAKEN WITH RESPECT TO THIS AGREEMENT SHALL BE ANY STATE OR FEDERAL COURT IN NEW YORK
COUNTY IN THE STATE OF NEW YORK.


 


5.7               
Waiver of Trial by Jury. Each party hereby irrevocably and unconditionally waives the right to a trial by jury in any action,
suit, counterclaim or other proceeding (whether based on contract, tort or otherwise) arising out of, connected with or relating to this
Agreement, the transactions contemplated hereby, or the actions of the Sponsor in the negotiation, administration, performance or enforcement
hereof.


 


5.8                Amendments
and Modifications. Upon the written consent of the Company and the Holders of at least a majority in interest of the Registrable
Securities at the time in question, compliance with any of the provisions, covenants and conditions set forth in this Agreement may
be waived, or any of such provisions, covenants or conditions may be amended or modified; provided, however, that
notwithstanding the foregoing, any amendment hereto or waiver hereof that adversely affects one Holder, solely in his, her or its
capacity as a holder of the shares of capital stock of the Company, in a manner that is materially different from the other Holders
(in such capacity) shall require the consent of the Holder so affected. No course of dealing between any Holder or the Company and
any other party hereto or any failure or delay on the part of a Holder or the Company in exercising any rights or remedies under
this Agreement shall operate as a waiver of any rights or remedies of any Holder or the Company. No single or partial exercise of
any rights or remedies under this Agreement by a party shall operate as a waiver or preclude the exercise of any other rights or
remedies hereunder or thereunder by such party. Notwithstanding the foregoing, additional Holders may become party to this Agreement
in accordance with Section 5.2 without the consent of the other parties hereto. Any amendment, termination, or waiver
effected in accordance with this Section 5.8 shall be binding on each party hereto and all of such party’s successors
and permitted assigns, regardless of whether or not any such party, successor or assignee entered into or approved such amendment,
termination, or waiver.


 






    13 


     


    

 


5.9               
Titles and Headings. Titles and headings of sections of this Agreement are for convenience only and shall not affect the
construction of any provision of this Agreement.


 


5.10            
Waivers and Extensions. Any party to this Agreement may waive any right, breach or default which such party has the right
to waive, provided, that such waiver will not be effective against the waiving party unless it is in writing, is signed by such
party, and specifically refers to this Agreement. Waivers may be made in advance or after the right waived has arisen or the breach or
default waived has occurred. Any waiver may be conditional. No waiver of any breach of any agreement or provision herein contained shall
be deemed a waiver of any preceding or succeeding breach thereof nor of any other agreement or provision herein contained. No waiver or
extension of time for performance of any obligations or acts shall be deemed a waiver or extension of the time for performance of any
other obligations or acts.


 


5.11            
Remedies Cumulative. In the event that the Company fails to observe or perform any covenant or agreement to be observed
or performed under this Agreement, each Holder may proceed to protect and enforce its rights by suit in equity or action at law, whether
for specific performance of any term contained in this Agreement or for an injunction against the breach of any such term or in aid of
the exercise of any power granted in this Agreement or to enforce any other legal or equitable right, or to take any one or more of such
actions, without being required to post a bond. None of the rights, powers or remedies conferred under this Agreement shall be mutually
exclusive, and each such right, power or remedy shall be cumulative and in addition to any other right, power or remedy, whether conferred
by this Agreement or now or hereafter available at law, in equity, by statute or otherwise.


 


5.12            
Other Registration Rights. The Company and the Holders hereby acknowledge that the Company has granted certain registration
rights to certain holders of Company securities in that certain Amended and Restated Registration Rights Agreement, dated December 3,
2021 (the “A&R RRA”), and that nothing herein shall restrict the ability of the Company to fulfill its obligations
under the A&R RRA.


 


5.13            
Term. This Agreement shall terminate upon the earlier of (i) the sixtieth (60th) calendar day immediately following
the Maturity Date, (ii) the date as of which no Registrable Securities remain outstanding, and (iii) as to any Holder, such earlier time
at which such Holder (x) shall (together with its Affiliates) own less than 2% of the then- outstanding shares of Company Common Stock
(on an as-converted basis with respect to the Notes of such Holder and its Affiliates (but not any other holder of securities that are
convertible or exchangeable into shares of Company Common Stock) and (y) is permitted to sell such Holder’s Registrable Securities
without volume or manner of sale limitations pursuant to Rule 144 promulgated under the Securities Act. This Agreement shall terminate
with respect to any Holder on the date that such Holder no longer holds any Registrable Securities. The provisions of Section 3.4
and Article IV shall survive any termination.


 


5.14            
Holder Information. Each Holder agrees, if requested in writing, to represent to the Company the total number of Registrable
Securities held by such Holder in order for the Company to make determinations hereunder.


 


[SIGNATURE PAGES FOLLOW]


 






    14 


     


    

 


IN WITNESS WHEREOF, the undersigned
have caused this Agreement to be executed as of the date first written above.


 


	 	COMPANY:




 


	 	890 5TH AVENUE PARTNERS, INC.




 


	 	By:	/s/ Adam Rothstein




	 	Name: Adam Rothstein 
	 	Title: Executive Chairman




 


[Signature Page to Registration Rights Agreement] 


 






     


     


    

 


Very truly yours,


 


	Cohanzick Absolute Return Master Fund, Ltd	 
	By: David K. Sherman as Authorized Agent for Cohanzick Management, LLC	 
	in its capacity as investment advisor	 




 


	Leaffilter North Holdings Inc.	 
	By: David K. Sherman as Authorized Agent for Cohanzick Management, LLC	 
	in its capacity as investment advisor	 




 


	OU 2, LLC	 
	By: David K. Sherman as Authorized Agent for Cohanzick Management, LLC	 
	in its capacity as investment advisor	 




 


	RiverPark Strategic Income Fund	 
	By: David K. Sherman as Authorized Agent for Cohanzick Management, LLC	 
	in its capacity as investment advisor	 




 


	CrossingBridge Low Duration High Yield Fund	 
	By: David K. Sherman as Authorized Agent for CrossingBridge Advisors, LLC	 
	in its capacity as investment advisor	 




 


	Destinations Global Fixed Income Opportunities Fund	 
	By: David K. Sherman as Authorized Agent for CrossingBridge Advisors, LLC	 
	in its capacity as investment advisor	 




 


	Destinations Low Duration Fixed Income Fund	 
	By: David K. Sherman as Authorized Agent for CrossingBridge Advisors, LLC	 
	in its capacity as investment advisor	 




 


	By:	/s/ David K. Sherman	 




	Name: David K. Sherman	 
	Title: Authorized Agent	 




 


[Signature Page to Registration Rights Agreement]


 






     


     


    

 


Very truly yours,


 


	Silver Rock RC Opportunistic Credit Fund LP	 
	By: Silver Rock Financial LP, as investment manager	 




 


	SRF Plan Assets Opportunistic Credit Fund LP	 
	By: Silver Rock Financial LP, as investment manager	 




 


	Silver Rock Opportunities Fund I LP	 
	By: Silver Rock Financial LP, as investment manager	 




 


	Silver Rock Opportunistic Credit Fund LP	 
	By: Silver Rock Financial LP, as investment manager	 




 


	FMAP SOC Limited	 
	By: Silver Rock Financial LP, as investment manager	 




 


	By:	/s/ Carl Meyer 	 




	Name: Carl Meyer	 
	Title: CEO/CIO	 
	Date: December 3, 2021	 




 


[Signature Page to Registration Rights Agreement]


 






     


     


    

 


Very truly yours,


 


	Redwood Master Fund, LTD.	 
	By: Redwood Capital Management LLC, its Investment Manager	 




 


	Redwood Opportunity Fund, LTD.	 
	By: Redwood Capital Management LLC, its Investment Manager	 




 


	Corbin Opportunity Fund, L.P.	 
	By: Redwood Capital Management LLC, its Sub-Advisor	 




 


	By:	/s/ Sean Sauler	 




	Name: Sean Sauler	 
	Title: Deputy CEO	 
	Date: December 3, 2021	 




 


[Signature Page to Registration Rights Agreement]