Exhibit
10.2


 


Execution
Version


 


SHAREHOLDER
SUPPORT AGREEMENT


 


by
and among


 


CF
ACQUISITION CORP. VI,


 


RUMBLE
INC.


 


and
certain


 


SHAREHOLDERS
OF RUMBLE INC.


 


Dated
as of December 1, 2021


 


 


 


 


 


 


 


 






     


     


    

 


SHAREHOLDER
SUPPORT AGREEMENT


 


This
SHAREHOLDER SUPPORT AGREEMENT (this “Agreement”) is made and entered into as of December 1, 2021 by and among the
persons identified on Schedule I hereto (each, a “Shareholder” and collectively the “Shareholders”),
CF Acquisition Corp. VI, a Delaware corporation (“SPAC”), and Rumble Inc., an Ontario corporation (the “Company”).
Capitalized terms used but not defined herein have the meanings assigned to them in the Business Combination Agreement between SPAC and
the Company, dated as of December 1, 2021 (as amended from time to time, the “BCA”).


 


WHEREAS,
each Shareholder owns the number and class(es) of shares in the capital of the Company as set forth next to the name of such Shareholder
on Schedule I (such Company Shares, together with all other securities of the Company that such Shareholder purchases or otherwise
acquires beneficial or record ownership of or becomes entitled to vote during the Restricted Period (as defined below), including pursuant
to the Narya Investment, by reason of any stock split, equity security dividend, distribution, reclassification, recapitalization, conversion
or other transaction, or pursuant to the vesting of restricted stock units or the exercise of options or warrants to purchase such shares
of stock or other equity securities or other rights, the “Shareholder Shares”);


 


WHEREAS,
the Board of Directors of the Company has approved this Agreement and the execution, delivery and performance thereof by the parties
hereto;


 


WHEREAS,
concurrently with the execution and delivery of this Agreement, SPAC and the Company are entering into the BCA, pursuant to which, among
other matters, upon the consummation of the transactions contemplated thereby, by means of an Arrangement pursuant to the OBCA involving
SPAC, ExchangeCo, CallCo, the Company and the securityholders of the Company, (a) each Company Class A Preferred Share that is issued
and outstanding immediately prior to the Arrangement Effective Time shall automatically be exchanged for one newly issued Company Class
A Common Share; (b) the Company Electing Shareholders will exchange their respective Company Common Shares for ExchangeCo Exchangeable
Shares (and, pursuant to a separate subscription, will subscribe for a corresponding number of shares of SPAC Class C Common Stock for
nominal value); (c) the Key Individual will subscribe and pay for shares of SPAC Class D Common Stock pursuant to the Key Individual
Subscription Agreement, and (d) the Company Non-Electing Shareholders will exchange their respective Company Shares for shares of SPAC
Class A Common Stock (together with the other exchanges and subscriptions described in clauses (a), (b) and (c), the “Share
Exchanges”); and (d) the Company Options shall be exchanged for Exchanged Company Options and the Company Warrant shall be
exchanged for shares of SPAC Class A Common Stock;


 


WHEREAS,
obtaining the Company Required Approval is a condition precedent to the consummation of the Closing; and


 


WHEREAS,
as a condition and inducement to SPAC’s willingness to enter into the BCA, SPAC has required certain Company Shareholders to enter
into this Agreement and the Lock-Up Agreement with the Company and SPAC entered into concurrently herewith (the “Lock-Up Agreement”).


 






    - 1 -


     


    

 


NOW,
THEREFORE, in consideration of the representations, warranties, covenants and agreements contained herein and for other good and valuable
consideration, the receipt and adequacy of which are hereby acknowledged, and subject to the conditions set forth herein, the parties
hereto agree as follows:


 


Section
1 Covenants of the Shareholders.


 


(a)
During the period beginning on the date of this Agreement and ending on the earlier of (x) the Closing or (y) the date on which
the BCA is validly terminated in accordance with its terms (such period, the “Restricted Period”), each Shareholder,
severally and not jointly, hereby agrees that:


 


(i)
(A) at any meeting (whether annual or special and whether or not an adjourned or postponed meeting) of the Company Shareholders, however
called, and in any action by written consent of the Company Shareholders, at which the BCA and other related agreements (or any amended
version thereof) or such other related actions, are submitted for the consideration of the Company Shareholders, to vote, or to cause
the voting of, the Shareholder Shares (to the extent they carry the right to vote) in favor of the Company Arrangement Resolution and
to execute and deliver any written consents with respect to the Shareholder Shares approving any matter in connection with the Arrangement
(including the Share Exchanges) and the matters contemplated by the BCA and the Ancillary Agreements promptly, but in no event later
than five (5) Business Days after the registration statement filed with the SEC on Form S-4 is declared effective; and


 


(ii)
(A) at each such meeting, and at any adjournment or postponement thereof, and in any such action by written consent, to vote, or to cause
the voting of, the Shareholder Shares (to the extent they carry the right to vote) against (other than pursuant to, or in furtherance
of, the Arrangement (including the Share Exchanges) and the other Transactions): (1) any action, proposal, transaction or agreement that
is intended or that would reasonably be expected to frustrate the purposes of, impede, hinder, interfere with, prevent or delay the consummation
of, or otherwise adversely affect, the Arrangement (including the Share Exchanges) or any of the other Transactions, the BCA or any of
the other agreements related to the Arrangement (including the Ancillary Agreements to which the Company or any of its Subsidiaries is
a party) including: (aa) any extraordinary corporate transaction, such as an exchange, consolidation or other business combination
involving the Company or any of its Subsidiaries (other than Arrangement (including the Share Exchanges) or any of the other Transactions);
(bb) a sale, lease or transfer of any material asset of the Company or any of its Subsidiaries or a reorganization, recapitalization
or liquidation of the Company or any of its Subsidiaries (other than the Arrangement (including the Share Exchanges) or any of the other
Transactions); (cc) an election of new members to the Company Board, other than nominees to the Company Board approved in writing
by SPAC; (dd) any change in the present capitalization or dividend policy of the Company or any of its Subsidiaries or any amendment
or other change to the constating documents or the other organizational documents of any Subsidiary of the Company (other than as expressly
contemplated in or permitted by the BCA or the Ancillary Agreements), except if approved in writing by SPAC; (ee) any other change
in the corporate structure (other than the Arrangement (including the Share Exchanges) or any of the other Transactions) or business
of the Company or any of its Subsidiaries, except if approved in writing by SPAC; or (ff) the execution of any convertible debt or equity
agreements, subscription agreements or other similar agreements with respect to equity or other securities in the Company or any of its
Subsidiaries (other than the Arrangement (including the Share Exchanges) or any of the other Transactions); (2) any Acquisition
Proposal or Alternative Transaction; (3) any action, proposal, transaction or agreement that would reasonably be expected to result in
a breach of any covenant, agreement, representation or warranty of the Company contained in the BCA or of such Shareholder contained
in this Agreement; (4) any action or agreement that would reasonably be expected to result in any condition to the consummation of the
Closing set forth in Article VIII of the BCA not being fulfilled; (5) any action that would preclude SPAC from filing with the SEC
a registration statement on Form S-4 as contemplated by the BCA; and (6) any action that would preclude SPAC from filing with the SEC
the Proxy Statement as contemplated by the BCA; and (B) not to approve or otherwise consent to any matter referred to in any of sub-clauses
(1) through (6) of the preceding clause (A) by written consent.


 






    - 2 -


     


    

 


(b)
During the Restricted Period, each Shareholder shall not, and shall cause such Shareholder’s Affiliates (as defined below) not
to, directly or indirectly, (i) initiate any negotiations with any Person with respect to, or provide any non-public information or data
concerning the Company or any Subsidiary of the Company to any Person relating to, an Acquisition Proposal or Alternative Transaction
or afford to any Person access to the business, properties, assets or personnel of the Company or any Subsidiary of the Company in connection
with an Acquisition Proposal or Alternative Transaction, (ii) enter into, or encourage the Company or any Subsidiary of the Company to
enter into, any acquisition agreement, merger agreement, amalgamation agreement, plan of arrangement or similar definitive agreement,
or any letter of intent, memorandum of understanding or agreement in principle, or any other agreement relating to an Acquisition Proposal
or Alternative Transaction, (iii) grant any waiver, amendment or release under any confidentiality agreement or the anti-takeover Laws
of any state or province in connection with an Acquisition Proposal, Alternative Transaction or otherwise, (iv) otherwise knowingly facilitate
any such inquiries, proposals, discussions, or negotiations or any effort or attempt by any Person to make an Acquisition Proposal or
Alternative Transaction, or (v) take any action which would reasonably be expected to impede, prevent or materially delay the approval
of the Arrangement, including bringing, or threatening to bring, any suit or proceeding for the purpose of stopping, preventing, impeding
or delaying the Plan of Arrangement, including exercising any rights to appear before a proceeding related to the Arrangement in a manner
that is not supportive of the approval of the Arrangement.


 


(c)
Each Shareholder hereby irrevocably and unconditionally waives, and agrees to cause to be waived, any rights to seek appraisal, rights
of dissent or any similar rights in connection with the BCA, the Arrangement (including the Share Exchanges) and the other Transactions,
to the extent same are available under applicable Law, that such Shareholder may have with respect to the Shareholder Shares owned beneficially
or of record by such Shareholder.


 


(d)
Subject to and conditioned upon the Closing, each Shareholder hereby agrees: (i) to the extent such right is available to such Shareholder,
that the right of first offer set forth in Section 4.1 of the Investor Rights Agreement dated May 14, 2021, as amended on October 25,
2021, by and among the Company and the Shareholders party thereto (the “Investor Rights Agreement”) is hereby irrevocably
waived and (ii) that each of the following to which such Shareholder is a party shall terminate (provided that all Terminating Rights
(as defined below) between the Company or any of its Subsidiaries and any other holder of Company Shares shall also terminate at such
time), effective immediately prior to the Closing: (A) the Investor Rights Agreement, other than Section 2.11 (“Market Stand
Off” Agreement); (B) the Right of First Offer and Co-Sale Agreement dated May 14, 2021 by and among the Company and the Shareholders
party thereto (the “ROFO and Co-Sale Agreement”); (C) the Voting Agreement dated May 14, 2021, as amended on October
25, 2021, by and among the Company and the Shareholders party thereto (the “Voting Agreement”); (D) the Side Letter(s);
(E) any subscription or other purchase agreements relating to Company Shares; and (F) if applicable to any Shareholder, any rights under
any agreement providing for redemption rights, put rights, purchase rights or other similar rights not generally available to Company
Shareholders (the “Terminating Rights”) between Shareholder and the Company, but excluding, for the avoidance of doubt,
any rights relating to any commercial agreements, non-disclosure agreements, employment agreements, offer letters, consulting agreements,
indemnification agreements, invention assignment agreements or any other agreements providing the Company rights in intellectual property
by and between such Shareholder or its Affiliates and the Company or any Subsidiary of the Company, which shall survive in accordance
with their terms (collectively, “Surviving Rights”).


 






    - 3 -


     


    

 


(e)
Each Shareholder hereby agrees that he, she or it shall, from time to time, (i) execute and deliver, or cause to be executed and delivered,
such Ancillary Agreements as may be necessary to satisfy any condition to the Closing under the BCA, in substantially the form previously
provided to the Shareholder as of the date of this Agreement, (ii) execute and deliver, or cause to be executed and delivered, such additional
or further consents, documents and other instruments (including to amend the constating documents of the Company) necessary to effect
the Arrangement and the other Transactions and (iii) use commercially reasonable efforts to take, or cause to be taken, all actions,
and do, or cause to be done, and assist and cooperate with the other parties in doing all things, in each case, as another party hereto
may reasonably request for the purpose of effectively carrying out the transactions contemplated by this Agreement and the BCA (in substantially
the form previously provided to the Shareholder as of the date of this Agreement), including the Share Exchanges and the Arrangement.


 


Section
2 Irrevocable Proxy. Each Shareholder hereby revokes any proxies that such Shareholder has heretofore granted with respect to
his, her or its Shareholder Shares, hereby irrevocably constitutes and appoints the Company as attorney-in-fact and proxy for the purposes
of complying with the obligations hereunder for and on such Shareholder’s behalf, for and in such Shareholder’s name, place
and stead, in the event that such Shareholder fails to comply in any material respect with his, her or its obligations hereunder in a
timely manner, to vote the Shareholder Shares of such Shareholder and grant all written consents thereto in each case in accordance with
the provisions of Section 1(a)(i) and (ii), and to represent and otherwise act for such Shareholder in the same manner
and with the same effect as if such Shareholder were personally present at any meeting held for the purpose of voting on the foregoing.
The foregoing proxy is coupled with an interest, is irrevocable (and, with respect to any Shareholder that is an individual, as such
shall survive and not be affected by the death, incapacity, mental illness or insanity of the Shareholder) until the end of the Restricted
Period and shall not be terminated by operation of Law or upon the occurrence of any other event other than following a termination of
this Agreement pursuant to Section 6.13. Each Shareholder authorizes such attorney-in-fact and proxy to substitute any other Person
to act hereunder, to revoke any substitution and to file this proxy and any substitution or revocation with the Company. Each Shareholder
hereby affirms that the irrevocable proxy set forth in this Section 2 is given in connection with the execution by the Company
of the BCA and that such irrevocable proxy is given to secure the obligations of such Shareholder under Section 1. The irrevocable
proxy set forth in this Section 2 is executed and intended to be irrevocable. Each Shareholder agrees not to grant any proxy that
conflicts or is inconsistent with the proxy granted to the Company in this Agreement.


 






    - 4 -


     


    

 


Section
3 Representations and Warranties of the Shareholders. Each Shareholder represents and warrants to SPAC, severally and not jointly,
as follows (except with respect to Section 3.4, which is made solely by the Key Individual):


 


3.1
Authorization. If such Shareholder is an individual, such Shareholder has all requisite capacity to execute and deliver this Agreement,
to perform such Shareholder’s obligations hereunder and to consummate the transactions contemplated hereby. If such Shareholder
is not an individual, (a) such Shareholder is a corporation, partnership, limited liability company, trust or other entity duly organized,
validly existing and in good standing (with respect to jurisdictions which recognize such concept) under the laws of its jurisdiction
of incorporation or organization, (b) such Shareholder has all requisite power and authority to execute and deliver this Agreement, to
perform such Shareholder’s obligations hereunder and to consummate the transactions contemplated hereby, and (c) the execution,
delivery and performance of this Agreement by such Shareholder and the consummation by such Shareholder of the transactions contemplated
hereby have been duly and validly authorized by all necessary action on the part of such Shareholder and no other proceedings on the
part of any such Shareholder or such Shareholder’s equityholders are necessary to authorize the execution and delivery of this
Agreement or the consummation of the transactions contemplated hereby except as have been obtained prior to the execution of this Agreement.
This Agreement has been duly and validly executed and delivered by such Shareholder and, assuming the due execution and delivery by SPAC
and the Company, constitutes the legal, valid and binding obligation of such Shareholder, enforceable against such Shareholder in accordance
with its terms, except as limited by Laws affecting the enforcement of creditors’ rights generally, by general equitable principles
or by the discretion of any Governmental Authority before which any Action seeking enforcement may be brought.


 


		3.2.	Consents
                                            and Approvals; No Violations.



 


(a)
The execution, delivery and performance of this Agreement by such Shareholder and the consummation by such Shareholder of the transactions
contemplated hereby do not and will not require any filing or registration with, notification to, or authorization, permit, license,
declaration, Governmental Order, consent or approval of, or other action by or in respect of, any Governmental Authority, Nasdaq or the
NYSE on the part of such Shareholder.


 


(b)
The execution, delivery and performance by such Shareholder of this Agreement and the consummation by such Shareholder of the transactions
contemplated by this Agreement do not and will not (i) conflict with or violate any provision of the organizational documents of such
Shareholder if such Shareholder is not an individual, (ii) conflict with or violate, in any respect, any Law applicable to such Shareholder
or by which any property or asset of such Shareholder is bound, (iii) require any consent or notice, or result in any violation or breach
of, or conflict with, or constitute (with or without notice or lapse of time or both) a default (or give rise to any right of purchase,
termination, amendment, acceleration or cancellation) under, result in the loss of any benefit under, or result in the triggering of
any payments (including any right of acceleration of any royalties, fees, profit participations or other payments to any Person) pursuant
to, any of the terms, conditions or provisions of any Contract to which such Shareholder is a party or by which any of such Shareholder’s
properties or assets are bound or any Governmental Order or Law applicable to such Shareholder or such Shareholder’s properties
or assets, or (iv) result in the creation of a Lien on any property or asset of such Shareholder, except in the case of clauses (ii)
through (iv) above as would not reasonably be expected, either individually or in the aggregate, to impair in any material respect the
ability of such Shareholder to timely perform its obligations hereunder or consummate the transactions contemplated hereby. If such Shareholder
is a married individual and is subject to community property laws, such Shareholder’s spouse has consented to this Agreement and
the transactions contemplated by this Agreement by having executed a spousal consent in the form attached hereto as Exhibit A.


 






    - 5 -


     


    

 


3.3
Ownership of Shareholder Shares. Such Shareholder (a) as of the date hereof, is the sole record and beneficial owner of all of
the Shareholder Shares, Company Options and/or the Company Warrant listed next to the name of such Shareholder on Schedule I,
free and clear of all Liens (other than Liens arising under applicable securities Laws or under the Company Governing Documents, the
IRA, the ROFO Agreement, the Voting Agreement or any Side Letters), (b) as of the date hereof, has the sole voting power with respect
to such Shareholder Shares and (c) has not entered into any voting agreement (other than this Agreement and the Voting Agreement) with
or granted any Person any proxy (revocable or irrevocable) with respect to such Shareholder Shares (other than this Agreement). As of
the date hereof, except as set forth on Schedule I, neither such Shareholder nor, to the knowledge of such Shareholder, any Family
Member (as defined below) of such Shareholder nor any of the Affiliates of such Shareholder or of such Family Member of such Shareholder
(or any trusts for the benefit of any of the foregoing) owns, of record or beneficially, or has the right to acquire any securities of
the Company. As of the time of any meeting of the Company Shareholders referred to in Section 1(a)(i) and with respect to any
written consent of the Company Shareholders referred to in clause (B) of each of Section 1(a)(i) or (ii), such Shareholder
or such Shareholder’s Permitted Transferee (as defined hereinafter) will be the sole record and beneficial owner of all of the
Shareholder Shares listed next to the name of such Shareholder on Schedule I, free and clear of all Liens (other than Liens arising
under applicable securities Laws or under the Company Governing Documents, the IRA, the ROFO Agreement, the Voting Agreement or any Side
Letters), except with respect to any Shareholder Shares transferred pursuant to a Permitted Transfer (as defined hereinafter). As used
in this Agreement, the term “Family Member” means, with respect to each Shareholder, (i) any spouse, parent, grandparent
or natural or adopted sibling, child or grandchild of such Shareholder, together with the current spouse of each such individual and
(ii) any corporation, trust, limited liability company, partnership, charitable foundation or organization or other entity directly or
indirectly controlled by, and substantially all of whose equity or membership interests are owned by, or whose sole beneficiaries are,
directly or indirectly, any of the individuals referenced in the preceding clause (i).


 


3.4
Key Individual Rep: Contracts with the Company. Except for (a) the Contracts described in Section 1(d), (b) any Contract
listed in Section 3.5(a)(vii) or 3.19 of the Company Disclosure Letter (which, for the avoidance of doubt, includes all Key Shareholder
Contracts described in Section 1(d), including any Contracts relating to Surviving Rights) and (c) any agreement pursuant to which
such Shareholder purchased or received any Shareholder Shares, Company Options or the Company Warrant which was shared with SPAC in the
Company’s virtual data room for the Transactions, neither such Shareholder nor any Family Member of such Shareholder (if such Shareholder
is an individual) nor any of the Affiliates of such Shareholder or of such family member of such Shareholder is a party to any Contract
with the Company and/or any of its Subsidiaries.


 


3.5
Independent Advice. Such Shareholder has received a copy of and has reviewed the BCA, the Lock-Up Agreement and the other documentation
relating to the Arrangement (including the Share Exchanges) and the other Transactions (including any other Ancillary Agreements to which
the Company or any of its Subsidiaries is a party) and has had an opportunity to discuss such agreements and this Agreement with legal,
financial and tax advisors of his, her or its own choosing, and has had the opportunity to review such information regarding the Company
as such Shareholder deems relevant or appropriate.


 






    - 6 -


     


    

 


Section
4 No Transfers.


 


(a)
Each Shareholder hereby agrees not to, during the Restricted Period, Transfer (as defined below), or cause to be Transferred, any
Shareholder Shares or Company Options owned of record or beneficially by such Shareholder, or any voting rights with respect thereto
(“Subject Securities”), or enter into any Contract with respect to conducting any such Transfer; provided, however,
that (i) the exercise of Company Options or the Company Warrant by such Shareholder, or (ii) the Transfer of any Shareholder Shares
pursuant to the Company Warrant by any Shareholder to the holder of the Company Warrant, in each case, shall not constitute a
Transfer. Each Shareholder hereby authorizes SPAC to direct the Company to impose stop, transfer or similar orders to prevent the
Transfer of any Subject Securities on the books of the Company in violation of this Agreement. Any Transfer or attempted Transfer of
any Subject Securities in violation of any provision of this Agreement shall be void ab initio and of no force or
effect.


 


(b)
“Transfer” means (i) any direct or indirect sale, tender pursuant to a tender or exchange offer, assignment, encumbrance,
disposition, pledge, hypothecation, gift or other transfer (by operation of law or otherwise), either voluntary or involuntary, of any
capital stock, options or warrants or any interest (including any beneficial ownership interest) in any capital stock, options or warrants
(including the right or power to vote any capital stock) or (ii) in respect of any capital stock, options or warrants or interest (including
any beneficial ownership interest) in any capital stock, options or warrants to directly or indirectly enter into any swap, derivative
or other agreement, transaction or series of transactions, in each case referred to in this clause (ii) that has an exercise or conversion
privilege or a settlement or payment mechanism determined with reference to, or derived from the value of, such capital stock, options
or warrants and that hedges or transfers, in whole or in part, directly or indirectly, the economic consequences of such capital stock,
options or warrants or interest (including any beneficial ownership interest) in capital stock, options or warrants whether any such
transaction, swap, derivative or series of transactions is to be settled by delivery of securities, in cash or otherwise. A “Transfer”
shall not include the transfer of Subject Securities by a Shareholder to such Shareholder’s estate, such Shareholder’s immediate
family, to a trust for the benefit of such Shareholder’s family, upon the death of such Shareholder or to an Affiliate of such
Shareholder (each such transferee a “Permitted Transferee” and each such transfer, a “Permitted Transfer”).
As a condition to any Permitted Transfer, the applicable Permitted Transferee shall be required to become a party to this Agreement and
the Lock-Up Agreement by signing a joinder agreement hereto and thereto in form and substance reasonably satisfactory to SPAC (each a
“Joinder”). References to “the parties hereto” and similar references shall be deemed to include any later
party signing a Joinder.


 






    - 7 -


     


    

 


(c)
Each Shareholder hereby agrees not to, and not to permit any Person under such Shareholder’s control to deposit any of such Shareholder’s
Shareholder Shares in a voting trust or subject any of the Shareholder Shares owned beneficially or of record by such Shareholder to
any arrangement with respect to the voting of such Shareholder Shares other than agreements entered into with SPAC.


 


Section
5 Waiver and Release of Claims. Each Shareholder covenants and agrees, severally with respect to such Shareholder only and not
with respect to any other Shareholder, as follows:


 


(a)
Subject to and conditioned upon the Closing, effective as of the Closing (and subject to the limitations set forth in paragraph (c)
below), each Shareholder, on behalf of such Shareholder and his, her or its Affiliates and his, her or its respective successors, assigns,
representatives, administrators, executors and agents, and any other person or entity claiming by, through, or under any of the foregoing
(provided, for the avoidance of doubt, that none of the Company or any of its Subsidiaries shall be deemed to release, waive or discharge
any of the following Persons), does hereby unconditionally and irrevocably release, waive and forever discharge each of the Company and
its Subsidiaries, and each of their respective predecessors, successors, assigns, Subsidiaries and Affiliates, and each of the respective
past and present directors, officers, employees and agents of the foregoing, from any and all past or present claims, demands, damages,
judgments, causes of action and liabilities of any nature whatsoever, whether or not known, suspected or claimed, arising directly or
indirectly from any act, omission, event or transaction occurring (or any circumstances existing) at or prior to the Closing (each a
“Claim” and, collectively, the “Claims”) arising out of or relating to the Shareholder’s
capacity as a current or former shareholder or holder of options, warrants or other equity securities of the Company. Notwithstanding
the foregoing, the phrase “arising out of or relating to the Shareholder’s capacity as a current or former shareholder or
holder of options, warrants or other equity securities of the Company” in the immediately preceding sentence shall be disregarded
in the case of the release given by the Key Individual pursuant to this Section 5.


 


(b)
Each Shareholder acknowledges that he, she or it may hereafter discover facts in addition to or different from those which he, she or
it now knows or believes to be true with respect to the subject matter of this Agreement, and that he, she or it may hereafter come to
have a different understanding of the law that may apply to potential claims which he, she or it is releasing hereunder, but he, she
or it affirms that, except as is otherwise specifically provided herein, it is his, her or its intention to fully, finally and forever
settle and release any and all Claims. In furtherance of this intention, each of the Shareholders acknowledges that the releases contained
herein shall be and remain in effect as full and complete general releases notwithstanding the discovery or existence of any such additional
facts or different understandings of law. Each Shareholder knowingly and voluntarily waives and releases any and all rights and benefits
arising out of or relating to such Shareholder’s capacity as a holder of equity securities of the Company that he, she or it may
now have, or in the future may have, under Section 1542 of the California Civil Code (or any analogous Law of any other jurisdiction),
which reads as follows:


 






    - 8 -


     


    

 


“A
GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR
AT THE TIME OF EXECUTING THE RELEASE AND THAT, IF KNOWN BY HIM OR HER, WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE
DEBTOR OR RELEASED PARTY.”


 


Notwithstanding
the foregoing, the phrase “arising out of or relating to such Shareholder’s capacity as a holder of equity securities of
the Company” in the immediately preceding sentence shall be disregarded in the case of the release given by the Key Individual
pursuant to this Section 5.


 


Each
Shareholder understands that Section 1542, or a comparable Law of another jurisdiction, gives such Shareholder the right not to release
existing claims of which the Shareholder is not aware, unless the Shareholder voluntarily chooses to waive this right. Having been so
apprised, each Shareholder nevertheless hereby voluntarily elects to and does waive the rights described in Section 1542, or such other
comparable Law, and elects to assume all risks for claims that exist, existed or may hereafter exist in its favor, known or unknown,
suspected or unsuspected, arising out of or related to claims or other matters purported to be released pursuant to this Section 5,
in each case, effective at the Closing. Each Shareholder acknowledges and agrees that the foregoing waiver is an essential and material
term of the release provided pursuant to this Section 5 and that, without such waiver, SPAC would not have agreed to the terms
of this Agreement.


 


(c)
Notwithstanding the foregoing provisions of this Section 5 or anything to the contrary set forth herein, no Shareholder or any
of his, her or its Family Members or Affiliates releases or discharges, and each Shareholder (for himself, herself or itself and on behalf
of his, her or its Family Members and Affiliates) expressly does not release or discharge, any Claims: (i) that arise under or are
based upon the terms of the BCA, this Agreement or any of the other Ancillary Agreements, any Letter of Transmittal or any other document,
certificate or Contract executed or delivered in connection with the BCA, the Arrangement (including the Share Exchanges) or the other
Transactions; (ii) for indemnification, contribution, set-off, reimbursement or similar rights pursuant to any certificate of incorporation,
indemnification agreement, shareholders agreement or equivalent document of the Company or any of its Subsidiaries with respect to such
Shareholder, or any of his, her or its Affiliates or their respective designated members of the board of directors of the Company or
any of its Subsidiaries, in each case, solely to the extent contemplated by Section 6.7 of the BCA; (iii) for compensation or benefits
payable to such Shareholder in his, her or its capacity as an officer, director, employee, consultant or contractor of the Company or
any of its Subsidiaries that are (x) in the Ordinary Course or (y) otherwise on arms’ length terms and approved by the Company
Board or any committee thereof; (iv) for obligations pursuant to, or other rights set forth in, any employment or similar agreement (to
the extent such agreement is an Ancillary Agreement or disclosed in the Company Disclosure Letter) between such Shareholder, on the one
hand, and the Company or any Subsidiary of the Company, on the other hand, together with any other agreements, documents, instruments
or certificates contemplated by the foregoing, as well as any other employment-related rights that such Shareholder has by Contract or
pursuant to applicable Law or (v) that arise under or are based upon any of the Surviving Rights.


 






    - 9 -


     


    

 


(d)
Notwithstanding the foregoing provisions of this Section 5, nothing contained in this Agreement shall be construed as an
admission by any party hereto of any liability of any kind to any other party hereto.


 


Section
6 General.


 


6.1.
Notices. All notices and other communications among the parties shall be in writing and shall be deemed to have been duly given
(a) when delivered in person, (b) when delivered after posting in the United States mail having been sent registered or certified mail
return receipt requested, postage prepaid, (c) when delivered by FedEx or other nationally recognized overnight delivery service, or
(d) when delivered by email during normal business hours at the location of the recipient, and otherwise on the next following Business
Day, addressed as follows:


 


If
to SPAC (prior to Closing):


 


CF
Acquisition Corp. VI


110
East 59th Street


New
York, NY 10022


Attention:
Chief Executive Officer


Email:
XXXXXX


 


with
a copy to (which shall not constitute notice):


Hughes
Hubbard & Reed LLP

One Battery Park Plaza

New York, NY 10004

Email: XXXXXX and XXXXXX


Attention:
Ken Lefkowitz and Michael Traube


 


if
to the Company or, after Closing, SPAC:


 


Rumble
Inc.


218
Adelaide Street West, Suite 400


Toronto,
Ontario M5H 1W7


Email:
XXXXXX and XXXXXX


Attention:
Christopher Pavlovski and Michael Ellis


 


with
copies (which shall not constitute notice) to:


 


Willkie
Farr & Gallagher LLP


787
Seventh Avenue


New
York, New York 10019


Email:
XXXXXX and XXXXXX


Attention:
Russell Leaf and Sean Ewen


 






    - 10 -


     


    

 


DLA
Piper (Canada) LLP


100
King St W Suite 6000


Toronto,
Ontario M5X 1E2


Email:
XXXXXX and XXXXXX


Attention:
Noam Goodman and Russel Drew


 


If
to a Shareholder, at such Shareholder’s address set forth on Schedule I


 


6.2
Headings; Counterparts. The headings and subheadings in this Agreement are for convenience only and shall not be considered a
part of or affect the construction or interpretation of any provision of this Agreement. This Agreement may be executed in two or more
counterparts, and by different parties in separate counterparts, with the same effect as if all parties hereto had signed the same document,
but all of which together shall constitute one and the same instrument. Copies of executed counterparts of this Agreement transmitted
by electronic transmission (including by email or in .pdf format) or facsimile as well as electronically or digitally executed counterparts
(such as DocuSign) shall have the same legal effect as original signatures and shall be considered original executed counterparts of
this Agreement.


 


6.3
Entire Agreement. This Agreement, including the documents and the instruments referred to herein, together with the BCA and each
Ancillary Agreement to which a Shareholder is a party, constitute the entire agreement among the parties to this Agreement with respect
to the Transactions and supersede any other agreements whether written or oral, that may have been made or entered into by or among any
of the parties hereto or any of their respective Subsidiaries relating to the subject matter hereof. No representations, warranties,
covenants, understandings, agreements, oral or otherwise, relating to the transactions contemplated by this Agreement exist between such
parties except as expressly set forth in this Agreement, the BCA and each Ancillary Agreement to which a Shareholder is a party.


 


6.4
Governing Law; Jurisdiction; Waiver of Jury Trial. Sections 10.7 and 10.14 of the BCA shall apply to this Agreement mutatis
mutandis.


 


6.5
Amendments. This Agreement may be amended or modified in whole or in part, only by a duly authorized agreement in writing executed
in the same manner as this Agreement and which makes reference to this Agreement.


 


6.6
Failure or Delay Not Waiver; Remedies Cumulative. No provision of this Agreement may be waived except by a written instrument
signed by the party against whom such waiver is to be effective. Any agreement on the part of a party to any such waiver shall be valid
only if set forth in a written instrument executed and delivered by a duly authorized officer on behalf of such party. No failure or
delay on the part of any party in the exercise of any right hereunder shall impair such right or be construed to be a waiver of or acquiescence
in, any breach of any representation, warranty or agreement herein, nor shall any single or partial exercise of any such right preclude
any other or further exercise thereof or of any other right. All rights and remedies existing under this Agreement are cumulative to,
and not exclusive of any rights or remedies otherwise available.


 






    - 11 -


     


    

 


6.7
Assignment. Neither this Agreement nor any of the rights, interests or obligations under this Agreement shall be assigned, in
whole or in part, by operation of Law or otherwise by any party hereto without the prior written consent of the other parties. Any purported
assignment in violation of the preceding sentence shall be null and void ab initio. Subject to this Section 6.7, this Agreement
will be binding upon, inure to the benefit of, and be enforceable by, the parties and their respective successors and permitted assigns.


 


6.8
Severability. If any provision of this Agreement is held invalid, illegal or unenforceable by any court of competent jurisdiction,
the other provisions of this Agreement shall remain in full force and effect. The parties further agree that if any provision contained
herein is, to any extent, held invalid, illegal or unenforceable in any respect under the Laws governing this Agreement, they shall take
any actions necessary to render the remaining provisions of this Agreement valid and enforceable to the fullest extent permitted by Law
and, to the extent necessary, shall amend or otherwise modify this Agreement to replace any provision contained herein that is held invalid
or unenforceable with a valid and enforceable provision giving effect to the intent of the parties.


 


6.9
Enforcement.


 


(a)
Shareholder expressly acknowledges and agrees that (i) it is receiving good and valuable consideration sufficient to make this Agreement,
and each of the terms herein, binding and fully enforceable, each of the restrictions contained in this Agreement are supported by adequate
consideration and are reasonable in all respects (including with respect to subject matter, time period and geographical area) and such
restrictions are necessary to protect SPAC’s interest in, and value of, the Company’s business (including the goodwill inherent
therein) and (ii) SPAC and the Company would not have entered into the BCA and this Agreement or consummate the transactions contemplated
thereby or hereby without the restrictions contained in this Agreement.


 


(b)
The parties hereto agree that irreparable damage could occur in the event that any of the provisions of this Agreement were not performed
in accordance with their specific terms or were otherwise breached. It is accordingly agreed that the parties shall be entitled to an
injunction or injunctions to prevent breaches of this Agreement and to specific enforcement of the terms and provisions of this Agreement,
in addition to any other remedy to which any party is entitled at law or in equity. In the event that any Action shall be brought in
equity to enforce the provisions of this Agreement, no party shall allege, and each party hereby waives the defense, that there is an
adequate remedy at law, and each party agrees to waive any requirement for the securing or posting of any bond in connection therewith.


 






    - 12 -


     


    

 


(c)
The parties hereto further agree that (i) by seeking the remedies provided for in this Section 6.9, no party hereto shall in any
respect waive its rights to seek any other form of relief that may be available to it under this Agreement (including damages) in the
event that this Agreement has been terminated or in the event that the remedies provided for in this Section 6.9 are not available
or otherwise are not granted, and (ii) nothing set forth in this Agreement shall require any party hereto to institute any Action for
(or limit such party’s right to institute any Action for) specific performance under this Section 6.9 prior to pursuing
any other form of relief referred to in the preceding clause (i).


 


6.10
Costs and Expenses. Each party to this Agreement will pay his, her or its own costs and expenses (including legal, accounting
and other fees) relating to the negotiation, execution, delivery and performance of this Agreement.


 


6.11
No Joint Venture. Nothing contained in this Agreement shall be deemed or construed as creating a joint venture or partnership
between any of the parties hereto. Except as provided otherwise in Section 3, no party is by virtue of this Agreement authorized
as an agent, employee or legal representative of any other party. Without in any way limiting the rights or obligations of any party
hereto under this Agreement and except as provided otherwise in Section 2, prior to the Closing, (i) no party shall have the power
by virtue of this Agreement to control the activities and operations of any other and (ii) no party shall have any power or authority
by virtue of this Agreement to bind or commit any other party. No party shall hold itself out as having any authority or relationship
in contravention of this Section 6.11.


 


6.12
Publicity.


 


(a)
All press releases or other public communications of any Shareholder relating to this Agreement and the Transactions shall be subject
to the prior written approval of SPAC and the Company, which approval shall not be unreasonably withheld; provided, that no Shareholder
shall be required to obtain consent pursuant to this Section 6.12(a) to the extent any proposed release or statement is substantially
equivalent to the information that has previously been made public without breach of the obligation under this Section 6.12(a);
provided, further, that nothing herein shall prohibit any Shareholder from indicating that he, she or it was an early investor
of the Company.


 


(b)
The restriction in Section 6.12(a) shall not apply to the extent the public announcement is required by applicable securities
Law, any Governmental Authority or stock exchange rule; provided, however, that in such an event, the Shareholder making
the announcement shall use its reasonable efforts to consult with SPAC and the Company in advance as to its form, content and timing.


 


6.13.
Termination. This Agreement shall terminate on the earlier to occur of (a) the Closing and (b) the termination of the
BCA in accordance with its terms provided, however, that no termination of this Agreement shall relieve or release any
Shareholder from any obligations or liabilities arising out of such Shareholder’s breach of this Agreement prior to such termination.
Notwithstanding the foregoing, Sections 5 and 6 shall survive any termination of this Agreement pursuant to clause (a)
of the immediately preceding sentence.


 






    - 13 -


     


    

 


6.14
Capacity. Each Shareholder signs this Agreement solely in such Shareholder’s capacity as a current or former shareholder
or holder of options, warrants or other equity securities of the Company, and not in such Shareholder’s capacity as a director
(including “director by deputization”), board observer, officer or employee of the Company, as applicable. Nothing herein
shall be construed to: (i) restrict, limit, prohibit or affect any actions or inactions by such Shareholder or any representative of
such Shareholder, as applicable, serving in the capacity of a director or officer of the Company or any Subsidiary of the Company, or
acting in such person’s capacity as a director or officer of the Company or any Subsidiary of the Company (it being understood
and agreed that the BCA contains provisions that govern the actions or inactions by the directors and officers of the Company with respect
to the Arrangement (including the Share Exchanges) and the other Transactions); or (ii) prohibit, limit or restrict the exercise of any
fiduciary duties as director or officer of the Company that is otherwise permitted by, and done in compliance with, the terms of the
BCA (and in each case of clauses (i) and (ii), without limiting such Shareholder’s obligations hereunder in its capacity as a Shareholder).


 


6.15
No Recourse. Notwithstanding anything herein to the contrary, the obligations of the Shareholders hereunder are several and not
joint, and no Shareholder shall be responsible for the actions or inactions of any other Shareholder. Neither the Company nor any of
its Subsidiaries, nor any of the past, present or future Company Shareholders (other than the Shareholders party hereto), nor any director,
officer, employee, member, partner, shareholder or other owner (whether direct or indirect), Affiliate, agent, attorney or representative
of any Company Shareholder, shall have any obligation or liability for the obligations or liabilities of any Shareholder under this Agreement.
Without limiting the foregoing, this Agreement may only be enforced against the persons or entities that have executed and delivered
a counterpart to this Agreement.


 


6.16
Affiliates. In this Agreement, the term “Affiliates”, when used with respect to a particular Person, means
any other Person directly or indirectly controlling, controlled by or under common control with such Person, whether through one or more
intermediaries or otherwise, and the term “control” (including the terms “controlling”, “controlled by”
and “under common control with”) means the possession, directly or indirectly, of the power to direct or cause the direction
of the management and policies of a Person, whether through the ownership of voting securities, by Contract or otherwise. Notwithstanding
the foregoing, (a) neither SPAC nor any Subsidiary of SPAC shall be deemed an Affiliate of any Shareholder for purposes of this Agreement
and (b) no private investment fund (or similar vehicle) or business development company, or any other investment account, fund, vehicle
or other client advised or sub-advised by any Shareholder or by any Shareholder’s Affiliates or any portfolio companies thereof
shall be deemed to be an Affiliate of any Shareholder, except to the extent any such Person is expressly requested or directed by a Shareholder
to take any action which would constitute a breach of this Agreement if taken by a Shareholder hereunder, and such Person actually takes
such prohibited action (it being understood and agreed that this Agreement shall not otherwise apply to, or be binding on, any Persons
described in this clause (b)).


 


6.16
Interpretation. In this Agreement, unless the context otherwise requires: (i) any pronoun used shall include the corresponding
masculine, feminine or neuter forms, and the singular form of nouns, pronouns and verbs shall include the plural and vice versa; (ii)
the term “including” (and with correlative meaning “include”) shall be deemed in each case to be followed by
the words “without limitation”; (iii) the words “hereof”, “herein,” “hereto,” “herewith”
and “hereby” and other words of similar import shall be deemed in each case to refer to this Agreement as a whole and not
to any particular section or other subdivision of this Agreement; (iv) the term “or” means “and/or”; (v) the
word “extent” in the phrase “to the extent” means the degree to which a subject or thing extends, and such phrase
shall not simply mean “if”; and (vi) references to “written” or “in writing” include in electronic
form. The parties have participated jointly in the negotiation and drafting of this Agreement. Consequently, in the event an ambiguity
or question of intent or interpretation arises, this Agreement shall be construed as if drafted jointly by the parties hereto, and no
presumption or burden of proof shall arise favoring or disfavoring any party by virtue of the authorship of any provision of this Agreement.


 


[The
next page is the signature page]


 






    - 14 -


     


    

 


IN
WITNESS WHEREOF, the parties hereto have executed this Shareholder Support Agreement as of the date first written above.


 


	 	CF ACQUISITION CORP. VI
	 	 
	 	By:	 
	 	Name:	 
	 	Title:	 
	 	 	 
	 	RUMBLE INC.
	 	 
	 	By:	    
	 	Name:	 
	 	Title:	 



 


[Signatures
continue on following pages]


 


	 	 
	 	[SHAREHOLDER]
	 	 
	 	[SHAREHOLDER



 


[Signature
Page to Shareholder Support Agreement by and among Rumble Inc., CF Acquisition Corp. VI, and certain Shareholders of Rumble Inc. party
hereto]


 






    - 15 -


     


    

 


SCHEDULE
I


 


See attached.




 






    - 16 -


     


    

 


Exhibit
A


Form
of Spousal Consent


 


SHAREHOLDER
SUPPORT AGREEMENT


AND
LOCK-UP AGREEMENT SPOUSAL CONSENT


 


I
____________________, spouse of ____________________, have read and approve the foregoing Shareholder Support Agreement, dated as of
date hereof, by and among my spouse, CF Acquisition Corp. VI and Rumble Inc., and that certain Lock-Up Agreement, dated as of the date
hereof, by and among my spouse, CF Acquisition Corp. VI and Rumble Inc. (collectively, the “Agreements”). In consideration
of the terms and conditions as set forth in the Agreements, I hereby appoint my spouse as my attorney-in-fact with respect to the exercise
of any rights and obligations under the Agreements, and agree to be bound by the provisions of the Agreements insofar as I may have any
rights or obligations in the Agreements under the community property laws or similar laws relating to marital or community property in
effect in the state of our residence as of the date of the Agreements.


 


	 	Date	 
	 	 	 
	 	Signature of Spouse 	 
	 	 	 
	 	Printed Name of Spouse 	 



 


WITNESSED
BY:


 


Date
____________________________________________


 


Signature
________________________________________


 


Printed
Name _____________________________________


 


 


-
17 -