**Exhibit31.1**

CERTIFICATION PURSUANT TOSECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Kent C. Lufkin, President and Chief ExecutiveOfficer, certify that:

1. I have reviewed this quarterly report on Form 10-Qof TF Financial Corporation (Registrant);

2. Based on my knowledge, this quarterly report doesnot contain any untrue statement of a material fact or omit to state a materialfact necessary to make the statements made, in light of the circumstances underwhich such statements were made, not misleading with respect to the periodcovered by this quarterly report;

3. Based on my knowledge, the financial statements,and other financial information included in this quarterly report, fairlypresent in all material respects the financial position, results of operationsand cash flows of the Registrant as of, and for, the periods presented in thisquarterly report;

4. The Registrant’s other certifying officer and I areresponsible for establishing and maintaining disclosure controls and procedures(as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the Registrantand we have:

a) designed such disclosure controls and procedures ,or caused such disclosure controls and procedures to be designed under oursupervision, to ensure that material information relating to the Registrant,including its consolidated subsidiaries, is made known to us by others withinthose entities, particularly during the period in which this quarterly reportis being prepared;

b) evaluated the effectiveness of the Registrant’s disclosurecontrols and procedures and presented in this quarterly report our conclusionsabout the effectiveness of the disclosure controls and procedures, as of theend of the period covered by this report based on such evaluation; and

c) disclosed in this reportany change in the Registrant’s internal control over financial reporting (asdefined in Exchange Act Rules 13a-15(f) and 15d-15(f)), that occurred duringthe Registrant’s most recent fiscal quarter that has materially affected, or isreasonably likely to materially affect, the Registrant’s internal control overfinancial reporting; and

5. The Registrant’s othercertifying officer and I have disclosed, based on our most recent evaluation ofinternal control over financial reporting, to the Registrant’s auditors and theaudit committee of Registrant’s board of directors (or persons performing theequivalent function):

a) all significant deficiencies and materialweaknesses in the design or operation of internal control over financialreporting which are reasonably likely to adversely affect the Registrant’sability to record, process, summarize and report financial information; and

b) any fraud, whether or not material, that involvesmanagement or other employees who have a significant role in the Registrant’sinternal control over financial reporting.
| Date:  | August 13, 2007 |                                  |   | /s/ Kent C. Lufkin |   |
|--------|-----------------|---------------------------------------|--------|--------------------|--------|
|   |            | Kent C. Lufkin                        |
|   |            | President and Chief Executive Officer |
|   |            | (Principal Executive Officer)         |

 

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