Exhibit 31
                                                                      ----------
                            CERTIFICATION PURSUANT TO
                  SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Kent C. Lufkin,  President and Chief  Executive  Officer,  certify that:

1.  I  have  reviewed  this  quarterly  report  on  Form  10-Q  of TF  Financial
Corporation (Registrant);

2. Based on my  knowledge,  this  quarterly  report  does not contain any untrue
statement of a material fact or omit to state a material fact  necessary to make
the statements made, in light of the  circumstances  under which such statements
were made, not  misleading  with respect to the period covered by this quarterly
report;

3.  Based  on my  knowledge,  the  financial  statements,  and  other  financial
information  included in this quarterly  report,  fairly present in all material
respects the financial  position,  results of  operations  and cash flows of the
Registrant as of, and for, the periods presented in this quarterly report;

4.  The  Registrant's  other  certifying  officer  and  I  are  responsible  for
establishing and maintaining  disclosure  controls and procedures (as defined in
Exchange Act Rules 13a-15(e)) for the Registrant and we have:

     a)  designed  such  disclosure  controls  and  procedures  , or caused such
     disclosure controls and procedures to be designed under our supervision, to
     ensure that material information relating to the Registrant,  including its
     consolidated  subsidiaries,  is made  known to us by  others  within  those
     entities,  particularly during the period in which this quarterly report is
     being prepared;

     b) evaluated the effectiveness of the Registrant's  disclosure controls and
     procedures and presented in this quarterly report our conclusions about the
     effectiveness of the disclosure  controls and procedures,  as of the end of
     the period covered by this report based on such evaluation; and

     c) disclosed in this report any change in the Registrant's internal control
     over financial  reporting that occurred during the Registrant's most recent
     fiscal quarter that has  materially  affected,  or is reasonably  likely to
     materially  affect,  the  Registrant's   internal  control  over  financial
     reporting; and

5. The Registrant's other certifying officer and I have disclosed,  based on our
most recent evaluation of internal control over financial  reporting (as defined
in Exchange Act Rules  13a-15(f)),  to the  Registrant's  auditors and the audit
committee  of  Registrant's  board  of  directors  (or  persons  performing  the
equivalent function):

     a) all significant  deficiencies  and material  weaknesses in the design or
     operation of internal control over financial reporting which are reasonably
     likely to adversely  affect the  Registrant's  ability to record,  process,
     summarize and report financial information; and

     b) any fraud,  whether or not material,  that involves  management or other
     employees who have a significant role in the Registrant's  internal control
     over financial reporting.


Date: November 12, 2004                  /s/ Kent C. Lufkin
      -----------------                  ------------------
                                         Kent C. Lufkin
                                         President and Chief Executive Officer
                                         (Principal Executive Officer)
<PAGE>

                                                                     Exhibit 31
                                                                     ----------
                            CERTIFICATION PURSUANT TO
                  SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Dennis R. Stewart,  Executive  Vice  President and Chief  Financial  Officer,
certify  that:  1. I have  reviewed  this  quarterly  report  on Form 10-Q of TF
Financial Corporation (Registrant);

2. Based on my  knowledge,  this  quarterly  report  does not contain any untrue
statement of a material fact or omit to state a material fact  necessary to make
the statements made, in light of the  circumstances  under which such statements
were made, not  misleading  with respect to the period covered by this quarterly
report;

3.  Based  on my  knowledge,  the  financial  statements,  and  other  financial
information  included in this quarterly  report,  fairly present in all material
respects the financial  position,  results of  operations  and cash flows of the
Registrant as of, and for, the periods presented in this quarterly report;

4.  The  Registrant's  other  certifying  officer  and  I  are  responsible  for
establishing and maintaining  disclosure  controls and procedures (as defined in
Exchange Act Rules 13a-15(e)) for the Registrant and we have:

     a)  designed  such  disclosure  controls  and  procedures  , or caused such
     disclosure controls and procedures to be designed under our supervision, to
     ensure that material information relating to the Registrant,  including its
     consolidated  subsidiaries,  is made  known to us by  others  within  those
     entities,  particularly during the period in which this quarterly report is
     being prepared;


     b) evaluated the effectiveness of the Registrant's  disclosure controls and
     procedures and presented in this quarterly report our conclusions about the
     effectiveness of the disclosure  controls and procedures,  as of the end of
     the  period  covered  by  this  report  based  on such  evaluation;  and

     c) disclosed in this report any change in the Registrant's internal control
     over financial  reporting that occurred during the Registrant's most recent
     fiscal quarter that has  materially  affected,  or is reasonably  likely to
     materially  affect,  the  Registrant's   internal  control  over  financial
     reporting; and

5. The Registrant's other certifying officer and I have disclosed,  based on our
most recent evaluation of internal control over financial  reporting (as defined
in Exchange Act Rules  13a-15(f)),  to the  Registrant's  auditors and the audit
committee  of  Registrant's  board  of  directors  (or  persons  performing  the
equivalent function):


     a) all significant  deficiencies  and material  weaknesses in the design or
     operation of internal control over financial reporting which are reasonably
     likely to adversely  affect the  Registrant's  ability to record,  process,
     summarize and report financial information; and

     b) any fraud,  whether or not material,  that involves  management or other
     employees who have a significant role in the Registrant's  internal control
     over financial reporting.

Date: November 12, 2004               /s/ Dennis R. Stewart
-----------------------               ---------------------
                           `          Dennis R. Stewart
                                      Executive Vice President and
                                      Chief Financial Officer
                                      (Principal Financial & Accounting Officer)