Microsoft Corporation/WebTV Shopping Insertion Order



 Exhibit 10.21 
  
 Microsoft Corporation/Web TV 
 Shopping Insertion Order 
  
 Account Executive: Adam
Bunshoft 
 Email: [ * ] 
  

	Advertiser:	  	 Proflowers
	  	                    Agency	 	 
	Contact:	  	 Mark Sottosanti 5005 Wateridge Vista Dr. San Diego, CA
 (858) 729-2720
 [*]
	  	Contact:	 	 None

	Site URL:	  	 www.proflowers.com
	  	Term:	 	 July 1, 2000 - June 30, 2001

	 	  	 	  	Total Fees:	 	 [ * ]


   
 Order Summary (see
attached spreadsheet): 
  
 Subject to applicable Terms and
Conditions included with this order. 
  

	 Ad Elements
 Flowers, Gifts & Parties Dept.
	  	 Approximate
 Order Total
	  	Total Ad Requests
	 [ * ]
	  	[ * ]	  	 
			
	 	  	 	  	[ * ]
			
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	*	 	Material has been omitted pursuant to a request for confidential treatment. 

  
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	*	 	Material has been omitted pursuant to a request for confidential treatment. 

  
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	MICROSOFT CORPORATION	  	ADVERTISER
	 One Microsoft Way
 Redmond, WA 98052-6399
	  	 Proflowers
 5005 Wateridge Vista Dr.
 San Diego, CA 92121

		
	 By (Sign)                /s/ Sam
Faillace
	  	 By (Sign)                /s/ Steven
Bellach

		
	 Name (Print)          Sam Faillace
	  	 Name (Print)          Steven Bellach

		
	 Title:                      Business Planning & Development
	  	 Title:                      CMO

		
	 Date:                      6/26/00
	  	 Date:                      6/21/00


  
 Microsoft Confidential

  

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 MICROSOFT CORPORATION NON-STANDARD TERMS AND CONDITIONS 
 MSN SHOPPING CHANNEL 
 WebTV SERVICE
SHOPPING CENTER 
  

	1.	 	Material Specifications: Specifications for the material elements that Advertiser must include in any link, advertisement or other submission to Microsoft Corporation
(“MS”) for MSN Shopping and WebTV Service Shopping Center (“WebTV”) will be distributed to Advertiser. All submissions to MS for MSN Shopping or WebTV hereunder will comply with all such applicable elements.


  

	2.	 	ORDERS FOR ADVERTISEMENTS: All orders or other requests for advertising from an advertiser (whether made by the advertiser directly, or through an agency)
(“Advertiser”) are governed by these Standard Terms and Conditions and the attached Insertion Order (the “IO”). No other conditions, provisions, or terms of any sort appearing in any writings or other communications made in
connection with such orders, including without limitation those contained on or accompanying checks or other forms of payment, shall be binding on MS, whether in conflict with or in addition to these Standard Terms and Conditions. MS reserves the
right to refuse advertising buys from third parties that require ads to be served from that third party’s servers. Except as otherwise specified by MS herein, all order provisions regarding positioning of advertisements shall be treated as
requests, which requests shall be fulfilled at MS’ sole discretion. 

  

	3.	 	ACCEPTANCE: MS’ offer to publish advertisements for Advertiser is made on these Standard Terms and Conditions and the attached IO, and the placement or other
communication of an order for advertising with MS shall constitute Advertiser’s unconditional acceptance of these Standard Terms and Conditions; no acceptance shall be effective until it is received by MS in Redmond, Washington. MS reserves the
right not to publish any advertisement at any time in its sole discretion. Failure by MS to publish any requested advertisement does not constitute a breach of contract or otherwise entitle Advertiser to any legal remedy. Upon acceptance, Advertiser
agrees to comply with all specifications for material elements required for the MSN Shopping Channel or WebTV as designated by MS. The content of each and every advertisement is subject to the approval of MS, in the sole discretion of MS, and will
be subject to such limitations as MS may deem appropriate. MS and its network service providers may elect to cache certain Advertiser pages on MS’ servers or other technologies, and Advertiser hereby consents to such caching for the Agreement
Term and subject to the provisions of this Agreement. 

  

	4.	 	FEES: 

  
 A. During the Term of this Agreement, Advertiser shall pay MS the following as itemized on the attached IO: (i) a [ * ] for placement in MSN Shopping or
WebTV, in [ * ]; and (ii) media for WebTV and/or for MSN.com or any of its affiliated channels. MS will invoice Advertiser for each installment at the end of the [ * ] of each respective [ * ], and Advertiser will pay such invoiced amounts within [
* ] after the date of such invoice. If MS fails to deliver the agreed upon number of ad requests during the agreed upon period pursuant to subsection (i) or (ii) above, and provided that MS delivers at least [ * ] of the agreed upon number of ad
requests for each placement, [ * ] until the agreed upon number of ad requests (or other ad requests as the parties may agree) are provided. MS agrees to deliver [ * ], or alternate dates agreed upon by the parties: [ * ]. If MS delivers less than [
* ] of the agreed upon number of ad requests during the agreed upon period pursuant to subsection (i) or (ii) above, the parties will mutually agree upon a remedy for such failure. 
  
 B. MS will invoice Advertiser on a [ * ] basis, in arrears, for all amounts owing to MS pursuant to Section 4. Advertiser
will pay each MS invoice pursuant to this paragraph within [ * ] after the date of such invoice, in readily available funds. All amounts are invoiced and payable in United States dollar currency. In addition to all other available rights and
remedies, MS may cancel and remove any advertisement which is not paid for on a timely basis. 
  
 C. The fees, advances and other amounts owing to MS pursuant to these Standard Terms and Conditions and the attached IO do not include taxes or other governmental fees. Advertiser will pay all taxes and other
governmental fees arising out of or related to all transactions undertaken pursuant to this Agreement, other than taxes on MS income and revenue, and will provide MS with appropriate evidence of such payment upon request. 
  

	5.	 	AUDITS: Upon request, but no more frequently than once in any twelve (12) month period, MS will provide Advertiser with the most recent process audit conducted by an
independent auditing agency, pursuant to the then-current and applicable MS requirements. 

  

	6.	 	CANCELLATION: On [ * ] or thereafter, either party shall have the right to terminate these Standard Terms and Conditions and the attached IO upon sixty (60) days written
(email if followed by U.S. mail no later than the next business day) notice to the other party. If either MS or Advertiser defaults under this Agreement, the non-defaulting party will notify the other in writing. If the failure is not cured within
five (5) business days after written notice is received by the notified party, the non-defaulting party may, at any time prior to the default being cured, terminate this Agreement with no further obligation to the notified party; except for payment
of any amount properly due MS pursuant to Section 4. 

  

	7.	 	ADVERTISER REPORTING: Advertiser shall develop, implement and maintain the technology required to track usage of the Advertiser site by users linking to the Advertiser site
from the MSN Shopping Channel, WebTV and/or any other MS site, and will provide MS with monthly usage reports no later than [ * ] following the end of [ * ] of the Term. Such reports shall include [ * ] and [ * ] MSN Shopping Channel users.


  

	8.	 	WARRANTIES: Advertiser warrants, represents and agrees that all products and/or services offered, sold or otherwise provided as part of the Advertiser site, and all Product
Images (as defined in Section 11.C below): (a) are made, offered, sold or otherwise provided in compliance with applicable laws and will not infringe the copyrights, trademarks, service marks or any other proprietary, publicity or privacy right of
any third party; (b) shall not be libelous, defamatory, obscene or pornographic; and (c) shall not violate other civil or criminal laws, including those regulating the use and distribution of content on the Internet and protection of personal
privacy. Advertising further warrants, represents and agrees that: (d) the Advertiser site is controlled and operated by Advertiser and/or its independent contractors and will be functional and accessible [ * ] (other than during periods of routine
maintenance, which will be scheduled during periods of low usage); (e) except as specifically provided for in the IO or as otherwise agreed to in writing by the parties, Advertiser will not use in any manner any trade names, trademarks, logos or
product names of MS or its affiliated companies; (f) the Advertiser site and all actions occurring thereon are in compliance with all applicable laws; (g) the information technology, financial, operational, communication and other systems and
processes used by Advertiser in connection with the Advertiser site shall not be interrupted or adversely affected by the manipulation, processing, comparison, display or calculation of dates from, into and between the twentieth




	*	 	Material has been omitted pursuant to a request for confidential treatment. 

  
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and twenty-first centuries, including leap years and Advertiser agrees to cooperate with MS and provide all necessary information in a prompt manner should
MS have any inquiries regarding the Year 2000 readiness of Advertiser or any of the information or technology that is the subject of this Section 8(g); (h) Advertiser has the power and authority to enter into and perform its obligations under this
Agreement; (i) Advertiser maintains on Advertiser’s site a clear privacy statement setting forth the information gathering, dissemination, privacy protection and other practices employed by Advertiser with respect to information collected by
Advertiser from users, and Advertiser will adhere to all the provisions of such statement; and (j) Advertiser’s site uses secure technology to protect user data for all commercial transactions. 


  
 MS warrants, represents and agrees that: (k) the MSN Shopping Channel and
WebTV are in compliance with all applicable laws, and (l) MS has the power and authority to enter into and perform its obligations under this Agreement. Notwithstanding the foregoing, MS will not be responsible for third party content, products or
services offered on the MSN Shopping Channel, WebTV or any Internet site owned, controlled or operated by MS or any of its affiliated companies. 
  
 THIS SECTION AND SECTION 9 CONTAIN THE ONLY WARRANTIES, EXPRESS OR IMPLIED, MADE BY ADVERTISER AND MS. ANY AND ALL OTHER WARRANTIES, EXPRESS OR
IMPLIED, ARE EXPRESSLY EXCLUDED AND DECLINED. EACH PARTY DISCLAIMS ANY IMPLIED WARRANTIES, PROMISES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND/OR NON-INFRINGEMENT, WHETHER AS TO THE MSN SHOPPING CHANNEL, WEBTV,
THE ADVERTISER SITE, ANY SERVICES RENDERED BY MS AND/OR THE TECHNOLOGY DEPLOYED IN CONNECTION THEREWITH. 
  

	9.	 	LINKS TO INTERNET SITES: Advertiser and Agent each warrant and represent to MS that each Internet site identified by URLs in advertisements: (a) is controlled by Advertiser
and operated by Advertiser and/or its independent contractors; (b) will be functional and accessible at [ * ]; and (c) is in compliance with all applicable laws and regulations, and suitable in all respects to be linked to from the applicable site
containing the advertisement. MS may refuse to provide links from the MSN Shopping Channel or WebTV to any materials on the Advertiser’s site, or MS may reject any Advertiser content that, in MS’ reasonable judgment (d) are factually
inaccurate, misleading or deceptive; (e) infringe any third party intellectual property rights; (f) are libelous, defamatory, obscene or pornographic; (g) may violate other civil or criminal laws, including those regulating the use and distribution
of content on the Internet and protection of personal privacy; and/or (h) contain any programs, application, interfaces or other functions that, given the nature of the MSN Shopping Channel or WebTV system and in MS’ reasonable judgment would
have a deleterious effect on the MSN Shopping Channel or WebTV users’ experience. In determining whether any materials on the Advertiser’s site, or whether any Advertiser content would have a deleterious effect on the MSN Shopping Channel
or WebTV users’ experience, MS shall use standards consistent with those MS uses to determine quality standards for its other featured partners. MS may test Advertiser’s URLs, and in MS’ sole discretion may remove any URLs at any time
that fail to comply with the above requirements. 

  

	10.	 	REMOVAL OF LINK: If MS receives a claim of infringement concerning the Advertiser link or advertisement or a claim which alleges a breach of Section 8, 9, 11.D., 11.E and/or
11.F, the parties agree that MS may, in addition to any other remedies provided for herein, immediately remove the Advertiser link or advertisement from any and all MS site(s), pending receipt of a non-infringing replacement link or satisfactory
resolution of the claim, and any such removal shall not constitute a breach of this Agreement. Advertiser must provide a non-infringing replacement link or advertisement (as applicable), or resolve the claim to MS’ satisfaction, within [ * ] of
notification. Advertiser’s obligation to pay the fees in Section 4, if any, shall be suspended during any period that MS has removed the Advertiser link or advertisement from the MSN Shopping Channel or WebTV, as set forth in this section.


  

	11.	 	ADVERTISER OBLIGATIONS: 

  
 A. Advertiser will make regular updates of all pricing and Inventory information available to MS in a reasonable time interval and in a format agreed to
by the parties; 
  
 B. Advertiser shall provide MS with [ * ]
notice if it intends to modify the format in which it has provided pricing and inventory information; 
  
 C. Advertiser shall provide, to the extent such information exists, images for the products in its inventory in either gif or jpeg format (“Product
Images”). Advertiser grants MS a non-exclusive, royalty free right and license to use the Product Images in conjunction with promotion of the MSN Shopping channel or WebTV, or an alternate site as designated by MS. MS acknowledges that its
utilization of the Product Images will not create in it, nor will it represent it has, any right, title, or interest in or to such marks other than the licenses expressly granted herein; 
  
 D. Advertiser shall be solely responsible for customer service for users linking to the Advertiser site through the MS
Site(s), for product support, quality and availability of products and/or services made available at the Advertiser site, fulfillment of orders and returns; 
  
 E. Advertiser shall ensure that all users of the Advertiser’s site placing an order for product(s) and/or service(s) are timely advised of the status
of such purchase(s) including the timely confirmation of all orders via electronic mail; 
  
 F. Advertiser shall provide electronic mail capabilities between the user and Advertiser; and 
  
 G. Advertiser shall optimize the Advertiser site for WebTV users by providing a “WebTV-friendly environment” and emphasizing clear page layouts
designed for display on a television set, with a template that conforms to WebTV’s website design guidelines for the size, color and layout of text and graphics. 
  

	12.	 	INDEMNIFICATION: The parties agree to indemnify, defend, and hold each other harmless from any and all actions, causes of action, claims, demands, costs, liabilities,
expenses (including reasonable attorneys’ fees) and damages arising out of or in connection with any claim made by a third party that, if true, would be (a) a breach by Advertiser of Sections 11.D., 11.E. and/or 11.F; or (b) a breach by either
party of any representation or warranty set forth in this Agreement. If any action shall be brought against either party (“Claimant”) in respect to any allegation for which indemnity may be sought from the other party (“Indemnifying
Party”) pursuant to the provisions of Section 8 and/or 9, Claimant shall promptly notify Indemnifying Party in writing, specifying the nature of the action and the total monetary amount sought or other such relief as is sought therein. Claimant
shall not settle or otherwise compromise any claim without the written consent of Indemnifying Party. Claimant shall cooperate with Indemnifying Party at Indemnifying Party’s expense in all reasonable respects in connection with the defense of
any such action. Indemnifying Party 



	*	 	Material has been omitted pursuant to a request for confidential treatment. 

  
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may upon written notice to Claimant undertake to conduct all proceedings or negotiations in connection therewith, assume the defense thereof, and if it so
undertakes, it shall also undertake all other required steps or proceedings to settle or defend any such action, including the employment of counsel that shall be satisfactory to Claimant, and payment of all expenses. Claimant shall have the right
to employ separate counsel and participate in the defense at Claimant’s sole expense. Indemnifying Party shall reimburse Claimant upon demand for any payments made or loss suffered by it at any time after the date of tender, based upon the
judgment of any court of competent jurisdiction or pursuant to a bona tide compromise or settlement of claims, demands, or actions, in respect to any damages to which the foregoing relates. 


  

	13.	 	LIMITATION OF LIABILITY: EXCEPT TO THE EXTENT ARISING PURSUANT TO SECTION 12 OR A BREACH OF SECTION 14, IN NO EVENT SHALL EITHER PARTY BE LIABLE FOR ANY CONSEQUENTIAL, INDIRECT,
INCIDENTAL, SPECIAL OR EXEMPLARY DAMAGES WHATSOEVER, INCLUDING WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF OR UNAUTHORIZED ACCESS TO INFORMATION, AND THE LIKE, INCURRED BY THE OTHER PARTY ARISING OUT OF THIS
AGREEMENT (PROVIDED THAT THIS LIMITATION SHALL NOT LIMIT EITHER PARTY’S OBLIGATION TO INDEMNIFY THE OTHER PARTY FOR THIRD PARTY CLAIMS WHICH INCLUDE SUCH DAMAGES), EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO
EVENT WILL MS OR ANY OF ITS AFFILIATES BE LIABLE TO ADVERTISER FOR AN AMOUNT [ * ] FROM ADVERTISER FOR THE [ * ]. As a matter of clarity, MS’ affiliate, WebTV Networks, Inc., shall have no liability whatsoever to Advertiser.


  

	14.	 	CONFIDENTIALITY: Advertiser acknowledges that it has entered into a MS Non-Disclosure Agreement dated 5/25/00, and the terms of such agreement shall be deemed incorporated
herein, and further, that all terms and conditions of this Agreement shall be deemed Confidential Information as defined therein. 

  

	15.	 	PRESS RELEASES: Neither party will issue any press release or make any public announcement(s) relating in any way whatsoever to this Agreement or the relationship established
by this Agreement without the express prior written consent of the other party, which consent shall not be unreasonably withheld, provided that MS may make informational references to MSN Shopping and/or WebTV Service Shopping Center, and
Advertiser’s participation therein in publicity and press releases without obtaining Advertiser’s consent. 

  

	16.	 	GENERAL PROVISIONS: These terms and conditions are governed by the laws of the State of Washington, USA. All capitalized terms used herein shall have the same meaning as in
the IO. Advertiser hereby irrevocably consents to the personal jurisdiction of, and exclusive venue for any legal proceedings or actions undertaken by or on behalf of Advertiser in, the state and federal courts located in King County, Washington.
The prevailing party in any dispute concerning the subject matter hereof shall be entitled to recover its reasonable attorneys’ fees and costs. The parties agree that this Agreement is deemed to have been made in the State of Washington, USA.
No joint venture, partnership, employment, or agency relationship exists between Advertiser and MS. MS shall not be deemed to have waived or modified any of these terms and conditions except by a writing signed by its duly authorized representative.
Advertiser may not assign its rights hereunder to any third party unless MS expressly consents to such assignment in writing. Any attempted assignment, sub-license, transfer, encumbrance or other disposal without such consent shall be void and shall
constitute a material default and breach of this Agreement. If any provision of these Standard Terms and Conditions is found invalid or unenforceable pursuant to judicial decree or decision, the remaining provisions shall remain valid and
enforceable, and the unenforceable provisions shall be deemed modified to the extent necessary to make them enforceable. Unless specifically stated otherwise, the applicable territory for the advertising shall be the United States and Canada. All
notices to MS relating to any legal claims or matters must be made in writing to Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, attn. US Legal Group, Law & Corporate Affairs. attn: Ad Sales Attorney and will be deemed given as
of the day they are received either by messenger, delivery service, or in the United States of America mails, postage prepaid, certified or registered, return receipt requested, and addressed to the party signing this Agreement. This Agreement
constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all prior and contemporaneous agreements or communications. This Agreement shall not be modified except by a written agreement dated
subsequent to the date of this Agreement and signed on behalf of Advertiser and MS by their respective duly authorized representatives. This Agreement does not constitute an offer by MS and it shall not be effective until signed by both parties.
Sections 5 (Audits), 7 (Advertiser Reporting), 8 (Warranties), 10 (Removal of Link), 12 (Indemnification), 13 (Limitation of Liability), 14 (Confidentiality) and 16 (General Provisions) shall survive any termination of this Agreement and will remain
in full force, together with all rights and causes of action that may have accrued prior to termination, and any other provisions that might reasonably be deemed to survive such termination. 



	*	 	Material has been omitted pursuant to a request for confidential treatment. 

  

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 ANCHOR FLOWERS MERCHANT PACKAGE 
  12 month Contract Term: 7/1/2000 to 6/30/2001 

	Overall Value (net)	  	 	  	 [ * ]
	  	 
				
	 Sections

	  	 Ad Elements

	  	 Contract
 Impressions
 (Mill) estimates

	  	 Total Value


	 [ * ]
	  	 	  	 	  	 
	 	  	 	  	[ * ]	  	 
	 	  	 	  	 	  	[ * ]
	 	  	 	  	 	  	[ * ]
	 	  	 	  	 	  	[ * ]
	 	  	 	  	 	  	[ * ]
	 	  	 	  	 	  	[ * ]
	 	  	 	  	 	  	[ * ]
	 Total Package
	  	 	  	[ * ]	  	[ * ]



	*	 	Material has been omitted pursuant to a request for confidential treatment. 

  
 Microsoft Confidential, Subject to NDA 







 Proflowers.com 
  

	 	    	 [ * ]
	  	 	  	 
	 	    	 Keyword

	  	 Price
 thru [ * ]

	  	 Estimated
 Impressions


	 1
	    	 [ * ]
	  	[ * ]	  	[ * ]
	 2
	    	 [ * ]
	  	[ * ]	  	[ * ]
	 3
	    	 [ * ]
	  	[ * ]	  	[ * ]
	 4
	    	 [ * ]
	  	[ * ]	  	[ * ]
	 5
	    	 [ * ]
	  	[ * ]	  	[ * ]
	 	    	 	  	     [ * ] TOTAL [ * ]




	*	 	Material has been omitted pursuant to a request for confidential treatment. 








 Hotmail [ * ] Schedule 
  

	Start Date	  	 	 	End Date	  	 	  	 Impressions

	 	  	[ * ]	 	 	  	[*]	  	     [*]

					
	 	  	 	 	        [ * ]	  	 	  	 



	*	 	Material has been omitted pursuant to a request for confidential treatment.