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                                                                   EXHIBIT 10.14



                                 ASSURANT, INC.
                       EXECUTIVE MANAGEMENT INCENTIVE PLAN
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                                 ASSURANT, INC.
                       EXECUTIVE MANAGEMENT INCENTIVE PLAN

                                TABLE OF CONTENTS

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<S>                                                                                        <C>
ARTICLE 1  ESTABLISHMENT OF PLAN................................................            3

         1.1      Background....................................................            3

         1.2      Purpose.......................................................            3

ARTICLE 2  DEFINITIONS..........................................................            3

         2.1      Definitions...................................................            3

ARTICLE 3  ADMINISTRATION.......................................................            6

         3.1      Committee.....................................................            6

         3.2      Authority of Committee........................................            6

         3.3      Decisions Binding.............................................            6

ARTICLE 4  ELIGIBILITY..........................................................            6

         4.1      Eligible Participants.........................................            6

         4.2      Partial Year Participation....................................            7

         4.3      Demotions.....................................................            7

ARTICLE 5  OPERATION OF THE PLAN................................................            7

         5.1      Plan Structure................................................            7

         5.2      Establishment of Performance Goals............................            7

         5.3      Establishment of Incentive Award Targets......................            8

         5.4      Percent of Target Earned......................................            8

         5.5      Payout Form and Timing........................................            8

         5.6      Death, Disability and Retirement..............................            8

         5.7      Other Terminations of Employment..............................            8

         5.8      Change of Control.............................................            9

ARTICLE 6  INDEMNIFICATION......................................................            9

ARTICLE 7  AMENDMENT, MODIFICATION AND TERMINATION..............................            9

         7.1      Amendment, Modification and Termination.......................            9

         7.2      Termination After or During a Performance Period..............            9

ARTICLE 8  GENERAL PROVISIONS...................................................           10
</TABLE>

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<TABLE>
<S>                                                                                        <C>
         8.1      No Right to Participate.......................................           10

         8.2      No Right to Employment........................................           10

         8.3      Withholding...................................................           10

         8.4      Unfunded Status of Awards.....................................           10

         8.5      Expenses......................................................           10

         8.6      Titles and Headings...........................................           10

         8.7      Gender and Number.............................................           10

         8.8      Governing Law.................................................           10
</TABLE>

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                                 ASSURANT, INC.
                       EXECUTIVE MANAGEMENT INCENTIVE PLAN

                                    ARTICLE 1
                              ESTABLISHMENT OF PLAN

         1.1      BACKGROUND OF PLAN. The Company hereby establishes, effective
as of January 1, 2004 (the "Effective Date"), an annual cash incentive plan for
its senior officers known as the Assurant, Inc. Executive Management Incentive
Plan. The Plan was adopted by the Board on October 15, 2003 and by the sole
stockholder on October 15, 2003.

         1.2      PURPOSE. The purpose of the Plan is to advance the interests
of the Company by providing Participants with performance incentives in the form
of annual monetary awards equal to a percentage of such Participant's base
salary based upon the achievement by the Company of certain performance goals.

                                    ARTICLE 2
                                   DEFINITIONS

         2.1      DEFINITIONS. Certain terms of the Plan have defined meanings
set forth in this Article and which shall govern unless the context in which
they are used clearly indicates that some other meaning is intended.

         (a)      "Beneficiary" means any person or persons designated by a
         Participant, in accordance with procedures established by the
         Committee, to receive benefits hereunder in the event of the
         Participant's death. If any Participant shall fail to designate a
         Beneficiary or shall designate a Beneficiary who shall fail to survive
         the Participant, the Beneficiary shall be the Participant's surviving
         spouse, or, if none, the Participant's surviving descendants (who shall
         take per stirpes) and if there are no surviving descendants, the
         Beneficiary shall be the Participant's estate.

         (b)      "Board" means the Board of Directors of the Company or, in the
         case of the initial approval of the Plan, the Board of Directors of
         Fortis, Inc., the predecessor of the Company.

         (c)      "Change of Control" means and includes the occurrence of any
         one of the following events but shall specifically exclude a public
         offering of securities of the Company:

                           (i)      individuals who, on the Effective Date,
                  constitute the Board of Directors of the Company (the
                  "Incumbent Directors") cease for any reason to constitute at
                  least a majority of such Board, provided that any person
                  becoming a director after the Effective Date and whose
                  election or nomination for election was approved by a vote of
                  at least a majority of the Incumbent Directors then on the
                  Board shall be an Incumbent Director; provided, however, that
                  no individual initially elected or nominated as a director of
                  the Company as a result of an actual or threatened election
                  contest with respect to the election or removal of directors
                  ("Election Contest") or other actual or threatened
                  solicitation of proxies or consents by or on behalf of any
                  "Person" (such term for purposes of this

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                  definition being as defined in Section 3(a)(9) of the 1934 Act
                  and as used in Section 13(d)(3) and 14(d)(2) of the 1934 Act)
                  other than the Board ("Proxy Contest"), including by reason of
                  any agreement intended to avoid or settle any Election Contest
                  or Proxy Contest, shall be deemed an Incumbent Director; or

                           (ii)     any Person is or becomes a "beneficial
                  owner" (as defined in Rule 13d-3 under the 1934 Act), directly
                  or indirectly, of either (A) 30% or more of the
                  then-outstanding shares of common stock of the Company
                  ("Company Common Stock") or (B) securities of the Company
                  representing 30% or more of the combined voting power of the
                  Company's then outstanding securities eligible to vote for the
                  election of directors (the "Company Voting Securities");
                  provided, however, that for purposes of this subsection (ii),
                  the following acquisitions shall not constitute a Change in
                  Control: (v) an acquisition directly from the Company, (w) an
                  acquisition by the Company or a Subsidiary of the Company, (x)
                  an acquisition by a Person who is on the Effective Date the
                  beneficial owner, directly or indirectly, of 50% or more of
                  the Company Common Stock or the Company Voting Securities, (y)
                  an acquisition by any employee benefit plan (or related trust)
                  sponsored or maintained by the Company or any Subsidiary of
                  the Company, or (z) an acquisition pursuant to a
                  Non-Qualifying Transaction (as defined in subsection (iii)
                  below); or

                           (iii)    the consummation of a reorganization,
                  merger, consolidation, statutory share exchange or similar
                  form of corporate transaction involving the Company or a
                  Subsidiary (a "Reorganization"), or the sale or other
                  disposition of all or substantially all of the Company's
                  assets (a "Sale") or the acquisition of assets or stock of
                  another corporation (an "Acquisition"), unless immediately
                  following such Reorganization, Sale or Acquisition: (A) all or
                  substantially all of the individuals and entities who were the
                  beneficial owners, respectively, of the outstanding Company
                  Common Stock and outstanding Company Voting Securities
                  immediately prior to such Reorganization, Sale or Acquisition
                  beneficially own, directly or indirectly, more than 60% of,
                  respectively, the then outstanding shares of common stock and
                  the combined voting power of the then outstanding voting
                  securities entitled to vote generally in the election of
                  directors, as the case may be, of the corporation resulting
                  from such Reorganization, Sale or Acquisition (including,
                  without limitation, a corporation which as a result of such
                  transaction owns the Company or all or substantially all of
                  the Company's assets or stock either directly or through one
                  or more subsidiaries, the "Surviving Corporation") in
                  substantially the same proportions as their ownership,
                  immediately prior to such Reorganization, Sale or Acquisition,
                  of the outstanding Company Common Stock and the outstanding
                  Company Voting Securities, as the case may be, and (B) no
                  Person (other than (x) the Company or any Subsidiary of the
                  Company, (y) the Surviving Corporation or its ultimate parent
                  corporation, or (z) any employee benefit plan (or related
                  trust) sponsored or maintained by any of the foregoing is the
                  beneficial owner, directly or indirectly, of 30% or more of
                  the total common stock or 30% or more of the total voting
                  power of the outstanding voting securities eligible to elect
                  directors of the Surviving Corporation, and (C) at least a
                  majority of the members of the board of directors of the
                  Surviving Corporation were Incumbent Directors at the time of
                  the Board's approval of the execution of the initial agreement
                  providing for such Reorganization, Sale or Acquisition (any
                  Reorganization, Sale or Acquisition

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                  which satisfies all of the criteria specified in (A), (B) and
                  (C) above shall be deemed to be a "Non-Qualifying
                  Transaction"); or

                           (iv)     approval by the stockholders of the Company
                  of a complete liquidation or dissolution of the Company.

         (d)      "Code" means the Internal Revenue Code of 1986, as amended
         from time to time.

         (e)      "Committee" means the Compensation Committee of the Board.

         (f)      "Company" means Assurant, Inc., a Delaware corporation.

         (g)      "Disability" or "Disabled" has the same meaning as provided in
         the long-term disability plan or policy maintained by the Company or if
         applicable, most recently maintained, by the Company or if applicable,
         a Subsidiary, for the Participant, whether or not such Participant
         actually receives disability benefits under such plan or policy. If no
         long-term disability plan or policy was ever maintained on behalf of
         Participant, Disability means Permanent and Total Disability as defined
         in Section 22(e)(3) of the Code. In the event of a dispute, the
         determination whether a Participant is Disabled will be made by the
         Committee and may be supported by the advice of a physician competent
         in the area to which such Disability relates.

         (h)      "Incentive Award" has the meaning described in Section 5.1.

         (i)      "Participant" a senior officer of the Company or any of its
         Subsidiaries selected by the Committee to participate in the Plan for
         any Performance Period.

         (j)      "Performance Criteria" means the performance criteria listed
         in or otherwise designated pursuant to Section 5.2 from among which the
         Committee may set Performance Goals for a Performance Period.

         (k)      "Performance Goals" means the performance goals established
         each Performance Period by the Committee from among the Performance
         Criteria listed in or otherwise designated pursuant to Section 5.2.

         (l)      "Performance Period" means the Company's fiscal year.

         (m)      "Person" means any individual, entity or group, within the
         meaning of Section 13(d)(3) or 14(d)(2) of the 1934 Act.

         (n)      "Plan" means the Assurant, Inc. Executive Management Incentive
         Plan as set forth in this document, together with any subsequent
         amendments hereto.

         (o)      "Retirement" means a Participant's termination of employment
         with the Company or a Subsidiary after attaining any normal or early
         retirement age specified in any pension, profit sharing or other
         retirement program sponsored by the Company, or, in the event of the
         inapplicability thereof with respect to the person in question, as
         determined by the Committee in its reasonable judgment.

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         (p)      "Subsidiary" means any corporation, limited liability company,
         partnership or other entity of which a majority of the outstanding
         voting stock or voting power is beneficially owned directly or
         indirectly by the Company.

         (q)      "Target Award" has the meaning described in Section 5.3.

         (r)      "1934 Act" means the Securities Exchange Act of 1934, as
         amended from time to time.

                                    ARTICLE 3
                                 ADMINISTRATION

         3.1      COMMITTEE. The Plan shall be administered by the Committee.

         3.2      AUTHORITY OF COMMITTEE. The Committee has the exclusive power,
authority and discretion to:

                  (a)      Designate Participants;

                  (b)      Establish Performance Goals and weightings for
         difference Performance Goals;

                  (c)      Establish target Incentive Awards for Participants;

                  (d)      Determine whether Performance Goals were achieved in
         a given Performance Period;

                  (e)      Increase or reduce any Incentive Award, regardless of
         the achievement of Performance Goals;

                  (f)      Establish, adopt or revise any rules and regulations
         as it may deem necessary or advisable to administer the Plan;

                  (g)      Make all other decisions and determinations that may
         be required under the Plan or as the Committee deems necessary or
         advisable to administer the Plan; and

                  (h)      Amend the Plan as provided herein.

         3.3      DECISIONS BINDING. The Committee's interpretation of the Plan
and all decisions and determinations by the Committee with respect to the Plan
are final, binding, and conclusive on all parties.

                                    ARTICLE 4
                                   ELIGIBILITY

         4.1      ELIGIBLE PARTICIPANTS. Only senior officers of the Company or
a Subsidiary may be selected to participate in the Plan by the Committee.
Participation in one Performance Period does not guarantee participation in a
following Performance Period. The Committee will notify Participants of their
eligibility to participate, and the terms thereof, in writing.

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         4.2      PARTIAL YEAR PARTICIPATION. When an officer is chosen for
participation in the Plan after the beginning of a Performance Period, the
Committee may prorate his or her Incentive Award amount based on the number of
days he or she participated in the Plan during the Performance Period.

         4.3      DEMOTIONS. If a Participant is demoted during a Performance
Period, the Committee will determine whether his or her participation in the
Plan ends at that time, or is continued, perhaps at a reduced level. If
participation ends, the Participant's Incentive Award will be prorated based on
the number of days he or she participated in the Plan during the Performance
Period, and only if the Participant is still an employee at the time Incentive
Awards are paid for that Performance Period.

                                    ARTICLE 5
                              OPERATION OF THE PLAN

         5.1      PLAN STRUCTURE. A Participant shall be eligible to receive an
Incentive Award with respect to a particular Performance Period if the
Performance Goals set by the Committee for the particular Performance Period and
applicable to that Participant are met or exceeded.

         5.2      ESTABLISHMENT OF PERFORMANCE GOALS. Not later than ninety (90)
days after the commencement of any Performance Period, the Committee will set in
writing Performance Goals for such Performance Period based on one or more or
any combination of the following criteria or any other performance criteria
approved by the Committee from time to time ("Performance Criteria"). The
Performance Goals may be expressed in terms of Company-wide objectives or in
terms of objectives that relate to the performance of Subsidiary or a division,
affiliate, region, department or function within the Company or a Subsidiary:

         -        Revenue

         -        Sales

         -        Profit (net profit, gross profit, operating profit, economic
                  profit, profit margins or other corporate profit measures)

         -        Earnings (EBIT, EBITDA, earnings per share, or other corporate
                  earnings measures)

         -        Net income (before or after taxes, operating income or other
                  income measures)

         -        Cash (cash flow, cash generation or other cash measures)

         -        Stock price or performance

         -        Total stockholder return (stock price appreciation plus
                  reinvested dividends)

         -        Return on equity

         -        Return on assets

         -        Return on investment

         -        Market share

         -        Improvements in capital structure

         -        Expenses (expense management, expense ratio, expense
                  efficiency ratios or other expense measures)

         -        Business expansion or consolidation (acquisitions and
                  divestitures)

         -        Customer satisfaction ratings

         -        Underwriting efficiency and/or quality

         -        Improved market value of a business or group based on
                  independent third-party valuation.

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         All Performance Goals may be measured on the basis of improvement over
prior periods or absolute performance against budget.

         5.3      ESTABLISHMENT OF INCENTIVE AWARD TARGETS. At the time the
Committee sets the Performance Goals for a particular Performance Period, it
shall also set in writing the percentages of each Participant's base salary that
will be awarded to the Participant if the established Performance Goals are
achieved (the "Target Award"). The Target Award percent will be communicated in
writing to each Participant as soon as practicable after the Performance Goals
are set.

         The Committee may, but is not required to, establish weightings for
each Participant for performance within any category of the Performance Goals.
If established, the weightings would be expressed as a percent of the Target
Award that can be earned by the Participant from performance in each category.

         5.4      PERCENT OF TARGET EARNED. At the time the Committee sets the
Performance Goals for a particular Performance Period, the Committee may, but is
not required to, identify the percents of Target Award that will be earned at
various performance levels. For example, the Committee may establish separately
for each category of performance (e.g., revenues, sales, earnings per share,
return on assets, etc.) a level of "Expected," "Threshold," and "Outstanding"
performance, and provide that a percent of Target Award will correspond to each
level of performance, such as:

                  -- Exceptional: 200%

                  -- Outstanding: 150%

                  -- Expected: 100%

                  -- Threshold: 50%

                  -- Below Threshold: 0%

         5.5      PAYOUT FORM AND TIMING. Incentive Awards will be made as soon
as practicable after the audited results for the Company are available for the
Performance Period. Notwithstanding the above, the Committee may, in its
discretion, increase or reduce the amount of an Incentive Award otherwise
payable to one or more Participants under the Plan.

         5.6      DEATH, DISABILITY AND RETIREMENT. Except as provided in
Section 5.8, in the event of a Participant's termination of employment by reason
of death, Disability or Retirement, a prorata Incentive Award will be made,
based on the number of days in the Performance Period preceding the date of
termination. Performance criteria will be based on full-year performance.
Incentive Awards in these situations will be calculated and paid after the end
of the Performance Period, the same as for other Participants. Amounts paid on
behalf of a deceased Participant will be paid to the Participant's Beneficiary.

         5.7      OTHER TERMINATIONS OF EMPLOYMENT. Except as provided in
Section 5.8, in the event of a termination of employment other than by reason of
death, Disability or Retirement, the Participant will forfeit any right to an
Incentive Award for the Performance Period in which the termination of
employment occurs. For terminations after the end of a Performance Period, but
before payout from the Plan for such Performance Period, payout will be made as
though the termination had not occurred. Whether military, government or other
service or other leave of absence shall constitute a termination of employment
shall be determined in each case by the Committee at its discretion, and any
determination by the Committee shall be

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final and conclusive. A termination of employment shall not occur in a
circumstance in which a Participant transfers from the Company to one of its
Subsidiaries, transfers from a Subsidiary to the Company, or transfers from one
Subsidiary to another Subsidiary.

         5.8      CHANGE OF CONTROL. Notwithstanding any other provision of the
Plan to the contrary, if a Change of Control occurs during any pending
Performance Period, (a) such Performance Period shall be deemed to have been
completed as of the date of the Change of Control, (b) the respective
Performance Goals for such Performance Period shall be deemed to have been
attained at the higher of (i) target level performance or (ii) actual level of
performance through the latest practical date preceding or coincident with the
Change of Control, and (c) a prorata Incentive Award will be made to each
Participant, based on the number of days in the Performance Period preceding the
Change of Control. Such Incentive Awards shall be paid within 90 days after the
occurrence of the Change of Control.

                                    ARTICLE 6
                                 INDEMNIFICATION

         To the extent allowable under applicable law, each member of the
Committee shall be indemnified and held harmless by the Company from any loss,
cost, liability, or expense (including, but not limited to, attorneys fees) that
may be imposed upon or reasonably incurred by such member in connection with or
resulting from any claim, action, suit, or proceeding to which such member may
be a party or in which he may be involved by reason of any action or failure to
act under the Plan and against and from any and all amounts paid by such member
in satisfaction of judgment in such action, suit, or proceeding against him
provided he gives the Company an opportunity, at its own expense, to handle and
defend the same before he undertakes to handle and defend it on his own behalf.
The foregoing right of indemnification shall not be exclusive of any other
rights of indemnification to which such persons may be entitled under the
Company's Certificate of Incorporation or Bylaws, as a matter of law, or
otherwise, or any power that the Company may have to indemnify them or hold them
harmless.

                                    ARTICLE 7
                      AMENDMENT, SUSPENSION AND TERMINATION

         7.1      AMENDMENT, SUSPENSION AND TERMINATION. The Board or the
Committee may terminate the Plan in whole or in part, may suspend the Plan in
whole or in part from time to time, and may amend the Plan from time to time.

         7.2      TERMINATION AFTER OR DURING A PERFORMANCE PERIOD. Termination
of the Plan after a Performance Period but before Incentive Awards are paid will
not reduce Participants' rights to receive Incentive Awards for such Performance
Period. Termination or amendment of the Plan during a Performance Period may be
retroactive to the beginning of the Performance Period, at the discretion of the
Committee. If any amendment or termination of the Plan occurs during a
Performance Period, the Committee shall determine when and to what extent, if
any, Incentive Awards shall be paid for the portion of the Performance Period
preceding the amendment or termination of the Plan.

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                                    ARTICLE 8
                               GENERAL PROVISIONS

         8.1      NO RIGHT TO PARTICIPATE. No officer or employee shall have any
right to be selected to participate in the Plan in any Performance Period.

         8.2      NO RIGHT TO EMPLOYMENT. Nothing in the Plan shall interfere
with or limit in any way the right of the Company or any Subsidiary to terminate
any Participant's employment at any time, nor confer upon any Participant any
right to continue in the employ of the Company or any Subsidiary.

         8.3      WITHHOLDING. The Company or any Subsidiary shall have the
authority and the right to deduct or withhold, or require a Participant to remit
to the Company, an amount sufficient to satisfy federal, state, and local taxes
(including the Participant's FICA obligation) required by law to be withheld
with respect to any taxable event arising as a result of the Plan.

         8.4      UNFUNDED STATUS OF AWARDS. The Plan is intended to be an
"unfunded" plan for incentive and deferred compensation. With respect to any
payments not yet made to a Participant pursuant to the Plan, nothing contained
in the Plan shall give the Participant any rights that are greater than those of
a general creditor of the Company or any Subsidiary.

         8.5      EXPENSES. The expenses of administering the Plan shall be
borne by the Company and its Subsidiaries.

         8.6      TITLES AND HEADINGS. The titles and headings of sections in
the Plan are for convenience of reference only, and in the event of any
conflict, the text of the Plan, rather than such titles or headings, shall
control.

         8.7      GENDER AND NUMBER. Except where otherwise indicated by the
context, any masculine term used herein also shall include the feminine; the
plural shall include the singular and the singular shall include the plural.

         8.8      GOVERNING LAW. To the extent not governed by federal law, the
Plan shall be construed in accordance with and governed by the laws of the State
of Delaware.

         The foregoing is hereby acknowledged as being the Assurant, Inc.
Executive Management Incentive Plan as adopted by the Board on October 15, 2003,
and approved by the sole stockholder on October 15, 2003.

                                            ASSURANT, INC.

                                            By:      /s/ Robert Haertel
                                               --------------------------------
                                            Its:     Senior Vice President

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