# Patent

## Title
System and method for forecasting tax effects of financial transactions

## Abstract

A system and method for forecasting tax effects of financial transactions is provided. The system and method include a series of web pages. The web pages allow a user to 1) determine their federal and state tax rates, 2) describe the asset they wish to sell. Additional web pages then display the tax consequences of the sale of the asset along with the details of the calculations used to evaluate those consequences. Still more web pages can be used to describe an asset to buy. In this case, the displayed consequences are expanded to compare the benefit of holding the current asset against the benefit of acquiring the new asset.

## Background
CROSS REFERENCE TO RELATED APPLICATIONS
This application is a divisional of U.S. patent application Ser. No. 09/798,110, filed Mar. 1, 2001, entitled “System and Method for Forecasting Tax Effects of Financial Transactions,” which is herein incorporated by reference in its entirety for all purposes.


TECHNICAL FIELD OF THE INVENTION
The present invention relates generally to methods for performing online financial transactions. More particularly, the present invention includes a method for forecasting the tax consequences that would result from performing a specified financial transaction or series of transactions.
BACKGROUND OF THE INVENTION
People increasingly turn to the World Wide Web when they want to perform financial transactions of all types. This is exemplified, for example by the increasing number of people who do their banking online. Other examples include people who pay bills and trade securities using their web browsers.
The popularity of the web as a means to perform financial transactions is largely attributable to ease of use. Using the web is certainly easier than actually going to a bank or brokerage. Using the web can also be easier than performing the same transaction over the phone. This is especially true when one considers the fact that users do not typically encounter busy signals when performing web-based transactions. Users also appreciate the near constant (i.e., seven days a week, twenty-four hours a day) availability of many web services.
Still, it is often the case that users lose some level of service when they choose to do business on the web. People who use online brokerages may, for example, miss the type of guidance and advice they receive from an actual human broker or investment counselor. In many cases, losses of this nature are considered to be an acceptable trade off. This is analogous to the case of automated teller machines (ATMS) where the customer trades convenience for quality of service.
In other cases, it may not be practical or desirable to make this type of quality of service trade-off. This is often true where transactions are complex and difficult to understand. Transactions that have important or expensive consequences can be another area where it may be difficult to make a quality of service trade-off. The same concern applies where transactions involve unsophisticated or novice users.
Online brokerages are an example of all of these elements. The transactions made using an online brokerage may involve complex data and often require thorough analysis. The consequences of making bad trading decisions can (for obvious reasons) be extremely expensive. Online brokerages are also cater to a range of different users, including novice and otherwise unsophisticated users.
For these and other reasons, a need exists for systems that reduce the complexity that is associated with some types of online transactions. This is particularly important for online brokerages and other cases where transactions can be complex, expensive and involve unsophisticated users.
SUMMARY OF THE INVENTION
The present invention includes a system and method for forecasting tax effects of financial transactions. The system and method include a series of web pages. The web pages are typically associated with a financial web site, such as a web site operated by an online brokerage.
The first of these web pages allows a user to select if they wish to forecast the effect of: 1) selling an asset, or 2) selling an asset and purchasing a new asset. If the user chooses the first option, they move to a second web page where they define their federal and state tax rates. Once tax rates have been defined, the user accesses a third web page to describe the asset that they propose to sell. The tax consequences of that sale are displayed on a forth web page. The user may modify the proposed sale and return to the fourth web page. Alternatively, the user may access a fifth web page to view the calculations underlying the displayed tax consequences.
Selection of the second-option in the first web page (i.e., selling an asset and purchasing a new asset) presents the user with a different sequence of web pages. This sequence starts, with the second web page where the user defines their federal and state tax rates. Once tax status has been defined, the user accesses a sixth web page to describe the asset that they propose to sell. The sixth web page is followed by a seventh web page where the user describes the asset that they are considering for purchase. The tax consequences of the sale of the old asset and the investment consequences of the entire transaction (both sale and purchase) are displayed on an eighth web page. The user may modify the proposed sale and return to the eighth web page. Alternatively, the user may access an ninth web page to view the calculations underlying the displayed tax consequences and investment analysis.
Other aspects and advantages of the present invention will become apparent from the following descriptions and accompanying drawings.



BRIEF DESCRIPTION OF THE DRAWINGS
For a more complete understanding of the present invention and for further features and advantages, reference is now made to the following description taken in conjunction with the accompanying drawings, in which:
FIG. 1 is a block diagram of an Internet-like network shown as a representative environment for deployment of the present invention.
FIG. 2 is a block diagram of a computer system as used within the network of FIG. 1.
FIG. 3 shows a first web page as provided by an embodiment of the present invention.
FIG. 4 shows a second web page as provided by an embodiment of the present invention.
FIG. 5 shows a third web page as provided by an embodiment of the present invention.
FIGS. 6A and 6B show a fourth web page as provided by an embodiment of the present invention.
FIG. 7 shows a fifth web page as provided by an embodiment of the present invention.
FIG. 8 shows a sixth web page as provided by an embodiment of the present invention.
FIG. 9 shows a seventh web page as provided by an embodiment of the present invention.
FIGS. 10A, 10B and 10C show an eighth web page as provided by an embodiment of the present invention.
FIGS. 11A and 11B show a ninth web page as provided by an embodiment of the present invention.
FIGS. 12A through 12C show a tenth web page as provided by an embodiment of the present invention.
FIG. 13 is a block diagram of a roadmap interrelating the web pages of FIGS. 3 through 12.



DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS
The preferred embodiments of the present invention and their advantages are best understood by referring to FIGS. 1 through 14 of the drawings. Like numerals are used for like and corresponding parts of the various drawings.
Environment
In FIG. 1, a computer network 100 is shown as a representative environment for an embodiment of the present invention. Computer network 100 is intended to be representative of the complete spectrum of computer network types including Internet and internet-like networks. Computer network 100 includes a number of computer systems, of which computer systems 102a through 102f are representative. Computer systems 102 are intended to be representative of the wide range of large and small computer systems that are used in computer networks of all types.
FIG. 2 shows a representative implementation for computer systems 102. Structurally, each computer system 102 includes a processor, or processors 202, and a memory 204. Processor 202 can be selected from a wide range of commercially available or custom types. An input device 206 and an output device 208 are connected to processor 202 and memory 204. Input device 206 and output device 208 represent all types of I/O devices such as disk drives, keyboards, modems, network adapters, printers and displays. Each computer system 102 may also include a disk drive 210 of any suitable disk drive type (equivalently, disk drive 210 may be any non-volatile mass storage system such as “flash” memory).
For the purposes of this description, it may be assumed that one or more computer systems 102 are configured as web servers. Other computer systems 102 may be assumed to be web clients. Computers 102 that act as web clients include a web browser program 214. Web browser programs 214 request web pages from web server programs 212 using the hypertext transport protocol (HTTP). Web server programs 214 receive these requests and, where appropriate return corresponding web pages.
System and Method for Forecasting Tax Effects of Financial Transactions
An embodiment of the present invention provides a system and method for forecasting tax effects of financial transactions. The tax determination method is embedded in a series of web pages provided by one or more of web server programs 212. Users access these web pages to forecast the tax consequences associated with performing securities transactions.
FIG. 3 shows a representative embodiment for the first web page 300 within the series of web pages. Web page 300 is an initial or overview web page intended to serve as the initial point of contact between a user and the tax forecasting method of the present invention. To this end, web page 300 includes presents two options. The first option allows the user to determine the tax consequences of selling a security. The second option expands on the sale option by including the effect of purchasing a replacement security. Web page 300 also includes a synopsis showing the user how far they have progressed in the tax forecasting method.
Selecting either of the two options within web page 300 brings the user to web page 400 (see FIG. 4). Web page 400 allows the user to enter information describing their current tax status. The required information includes the combined federal and state tax rates for both ordinary income and capital gains. In some cases, the user may not know or be unsure about the tax information required by web page 400. For this reason, web page 400 includes a link to a tax rate assistant. Activation of this link invokes a tax rate assistant to help the user define their tax status and complete web page 400. Operation of the tax rate assistant is described below.
Selecting of the first option (i.e., choosing to determine the tax consequences of selling a security) web page 300 causes web page 400 to followed by web page 500 (see FIG. 5). Web page 500 prompts the user to enter information describing the asset that they are selling (or are proposing to sell). The required information includes:

    
    
        1) the asset's ticker symbol,
        2) the asset's date of purchase,
        3) the cost per share at purchase,
        4) the load or commission paid at purchase,
        5) the number of shares to be sold,
        6) the target or estimated price per-share that the asset will bring when sold, and
        7) the load or commission to be paid at sale.
    
    


Web page 500 includes a “Get Results” button. This button is activated by the user when they have finished entering the required information and wish to see the results of tax consequences of their proposed sale.
Activation of the “Get Results” button invokes web page 600 (see FIGS. 6A and 6B). Web page 600 is organized to provide the user with an editable, interactive summary of their proposed transaction and its calculated tax consequences. To provide the editable, interactive summary of the proposed transaction, web page 600 includes fields showing the tax rates entered by the user (see the preceding description of web page 400) or calculated by the program. These values are editable, providing the user with the option of trying different tax rates.
The editable, interactive summary of the proposed transaction Web page 600 includes fields for the remaining values previously entered by the user using web page 500. These values are also editable, providing the user with the option of experimenting with different values.
The tax consequences of the proposed transactions include fields displaying:

    
    
        1) the capital gain or loss resulting from the sale,
        2) the net proceeds resulting from the sale, and
        3) the estimated tax resulting from the sale.
    
    


The tax consequences also describe the holding period ramifications of the proposed transaction. This description displays (where appropriate) both the long-term and short-term capital gain tax consequences of the proposed transactions. When possible, web page 600 may offer helpful tips or guidance regarding short and long term capital gains taxes (e.g., “if you hold this security for an additional fourteen days, you will receive a long-term rate.”).
Web page 600 includes a “Recalculate” button. Activation of this button sends the user to a subsequent invocation of web page 600. Each subsequent invocation is updated to reflect any changes made to the editable and calculated values within web page 600. In this way, web page 600 provides a tool that allows the user to visualize the effects of a proposed transaction. The use can then make changes and experiment with the same, similar or different transactions.
In some cases, users may want to delve into the details of the calculations performed by web page 600. To this end, web page 600 includes a “View Calculations” button. Activation of this button sends the user to Web page 700.
Web page 700 (see FIG. 7) shows the user the calculations used to arrive at the values displayed in web page 600. These calculations are shown along with a “return to results” button. This button allows the user to return to web page 600 to analyze additional transactions.
To this point, this description has focused (although not exclusively) on the case where the user selects the first option within web page 300 (i.e., choosing to determine the tax consequences of selling a security). As mentioned, web page 300 also includes a second option where the user chooses to sell an asset and purchase a replacement asset.
Selection of this second option brings the user to web page 800. Web page 800 (see FIG. 8) is similar, in some respects, to web page 500. Both web pages (500 and 800) allow the user to describe the asset that they propose to sell. Like web page 500, web page 800 prompts the user to enter:

    
    
        1) the asset's symbol,
        2) the asset's date of purchase,
        3) the cost per share at purchase,
        4) the load or commission paid at purchase,
        5) the number of shares to be sold,
        6) the target or estimated price per-share that the asset will bring when sold, and
        7) the load or commission to be paid at sale.
    
    


Unlike web page 500, web page 800 prompts the user to enter a target return rate. After entering the required data, the user activates a “Continue” button included in web page 800.
Activation of the “Continue” button invokes web page 900. Web page 900 (see FIG. 9) prompts the user to enter information describing the asset that they are buying (or are proposing to buy). The required information includes:

    
    
        1) the asset's ticker symbol,
        2) the amount to invest,
        3) the load or commission to be paid at purchase,
        4) the target return rate, and
        5) the expected number of years that the asset will be held.
    
    


Web page 900 includes a “Get Results” button. The user activates this button when they have finished entering the required information and wish to see the tax consequences of their alternatives.
Activation of the “Get Results” button invokes web page 1000. Web page 1000 (see FIGS. 10A, 10B and 10C) is organized to provide the user with: 1) an editable, interactive summary of their proposed transaction, 2) the calculated tax consequences of the proposed transaction and 3) an investment comparison between holding the user's current asset and acquiring the new asset.
To provide the editable, interactive summary of the proposed transaction, web page 1000 includes fields showing the assumptions entered by the user. These values are editable, providing the user with the option of trying assumptions.
The editable, interactive summary of the proposed transaction Web page 1000 includes fields for the remaining values previously entered by the user using web pages 800 and 900.
The tax consequences of the proposed transactions include fields displaying:

    
    
        1) the capital gain or loss resulting from the sale,
        2) the net proceeds resulting from the sale, and
        3) the estimated tax resulting from the sale.
    
    


The tax consequences also describe the holding period ramifications of the proposed transaction. This description displays (where appropriate) both the long-term and short-term capital gain tax consequences of the proposed transactions. When possible, web page 1000 may offer helpful tips or guidance regarding short and long term capital gains taxes (e.g., “if you hold this security for an additional fourteen days, you will receive a long-term rate . . . ”).
The investment comparison portion of web page 1000 compares the user's current holding (i.e., the asset that they propose to sell) with their new investment (i.e., the asset that they propose to buy). This section shows the effects of retaining the current holding at the rate of return that the user has estimated with the new investment at its projected rate or return. For most implementations, this section will present this comparison graphically, charting the relative worth of these two investments over the period that the user has estimated that they would be held.
In most cases, it is useful to present this type of time-based comparison in several textual forms. For typical implementations, this section of web page 1000 includes a calculation showing the user the number of years that they would have to retain the new asset (at a the user's estimated rate of return) given before the new asset matches the asset being sold. This section of web page will typically also tell the user the minimum rate of return required before the new investment will match the asset being sold within a given time period (e.g., twenty years).
Web page 1000 includes a “Recalculate” button. Activation of this button sends the user to a subsequent invocation of web page 1000. Each subsequent invocation is updated to reflect any changes made to the editable and calculated values within web page 1000. In this way, web page 1000 provides a tool that allows the user to visualize the effects of a proposed transaction. The use can then make changes and experiment with the same, similar or different transactions.
In some cases, users may want to delve into the details of the calculations performed by web page 1000. To this end, web page 1000 includes a “View Calculations” button. Activation of this button sends the user to Web page 1100.
Web page 1100 (see FIG. 11) shows the user the calculations used to arrive at the values displayed in web page 1000. These calculations are shown along with a “return to results” button. This button allows the user to return to web page 1000 to analyze additional transactions.
As mentioned previously, web page 400 includes a link to a tax rate assistant. Activation of this link brings the user to a tax rate assistant (see FIGS. 12A, 12B and 12C). As shown in FIG. 12A, the tax rate assistant first requires that the user enter their filing status (i.e., single, married filing jointly, etc.). The tax rate assistant also requires the user to enter their taxable income for the current year.
The tax rate assistant then looks up the user's state of residence from an internal database. The tax rate assistant uses the state of residency along with the user's filing status and current taxable income, to calculate the user's state income and long term capital gains taxes. These figures are displayed to the user. When the user activates a calculate button the user's combined (i.e. state and federal) tax rate and combined long term capital gains tax rate are also displayed.
In some cases, the user may not know their taxable income for the current year. For this reason, the tax rate assistant includes a taxable income calculator popup. As shown in FIG. 12B, activation of a “Help with taxable income” link takes the user to the taxable income calculator popup. The taxable income calculator popup requires that the user enter their taxable income and capital gains or losses from the previous year. The user is instructed to get these values from appropriate lines in the previous year's Federal Form 1040. The taxable income calculator popup also requires that the user enter the amount (in percent) that they expect their income will increase (not including capital gains). The user can then activate a calculate button to cause the taxable income calculator popup to display their taxable income.
As previously mentioned the tax rate assistant retrieves the user's state of residency from an internal database. In some cases, the database value may be incorrect (e.g., where the user has moved). In other cases, the user may wish to compare the tax consequences of living in different states.
For this reason, the tax rate assistant includes a state individual tax rates popup. As shown in FIG. 12C, activation of a “find your appropriate tax rates” link takes the user to the state individual tax rates popup. The state individual tax rates popup allows the user to select different states from a pulldown menu. For each state, the state individual tax rates popup displays relevant tax information. Selection of a particular state causes that state to be used by the tax rate assistant.
For most implementations, web pages 300 through 1100 share a set of common features. These are intended to provide the user with a uniform navigation experience. The common features typically include text and other explanatory features. Each web page also typically includes a synopsis showing the user how far they have progressed in the tax determination method (i.e. where they are and which web pages follow their current location).
FIG. 13 is a “roadmap” that shows how users navigate between web pages 300 through 1100. As shown in FIG. 13 (and described above) the user first uses web page 300 to select: 1) to sell an asset, or 2) to sell an asset and purchase a new asset. If the user chooses the first option, they then use web page 400 to define their tax status. Once tax status has been defined, the user accesses web page 500 to describe the asset that they propose to sell. The tax consequences of that sale are displayed on web page 600. The user may modify the proposed sale and return to web page 500. Alternatively, the user may access web page 700 to view the calculations underlying the information displayed in web page 600.
The roadmap also shows path taken by the user when the select the second option on web page 300 (i.e., to sell an asset and purchase a new asset). In this case, the user accesses web page 400 to define their tax status. Once tax status has been defined, the user accesses web page 800 to describe the asset that they propose to sell. Web page 800 is followed by web page 900 where the user describes the asset that they are considering for purchase. The tax consequences of the sale of the old asset and the investment consequences of the entire transaction (both sale and purchase) are displayed on web page 1000. The user may modify the proposed sale and return to web page 1000. Alternatively, the user may access web page 1100 to view the calculations underlying the information displayed in web page 100.
Although particular embodiments of the present invention have been shown and described, it will be obvious to those skilled in the art that changes and modifications may be made without departing from the present invention in its broader aspects, and therefore, the appended claims are to encompass within their scope all such changes and modifications that fall within the true scope of the present invention.

## Claims

1. A computer system for forecasting and comparing financial effects of holding a first asset versus selling the first asset and purchasing a second asset, comprising:
a processor; and
a non-transitory computer readable medium comprising code, executable by a processor, for implementing a method comprising the steps of
generating, with the processor, a first sequence of one or more web pages, wherein the first sequence of the one or more web pages presents a user with an option using a link to compare the financial effects,
in response to selection of the option using the link to compare the financial effects, generating a second sequence of one or more web pages, wherein the second sequence of one or more web pages contains a plurality of fields for the user to enter information describing the first asset, second asset, and user tax rates and wherein the second sequence of one or more web pages further includes a tax rate assistance option that generates a sequence of one or more web pages to assist the user in determining the user's tax rate based on the user's taxable income,
wherein the sequence of one or more web pages to assist the user in determining the user's tax rate based on the user's taxable income comprises fields for user input of information describing the user's tax filing status, taxable income, state income tax rates, and state long term capital gains rates,
in response to receiving information describing the first asset, calculating the financial effects of holding or selling the first asset using information describing the first asset,
in response to receiving information describing the second asset, calculating the financial effects of selling the first asset and buying the second asset using information describing the first asset and second asset, and
generating a third sequence of one or more web pages displaying the financial effects of holding or selling the first asset, wherein the financial effects include investment tips that comprise an amount of time that the first asset must be held to avoid short-term capital gains taxes.

2. The system of claim 1, wherein the plurality of fields are configured to receive at least one of the following:
a combined federal and state ordinary income tax rate;
a combined federal and state long-term capital gains tax rate;
a first asset ticker symbol;
a date of purchase of the first asset;
a cost per share at purchase of the first asset;
a first load or commission paid at purchase of the first asset;
a number of shares to be sold of the first asset;
a target or estimated price per-share that the first asset will bring when sold; and
a second load or commission to be paid at the sale of the first asset.

3. The system of claim 1, wherein the financial effects include at least one of the following:
a time the first asset must be held to avoid short-term capital gains taxes and an amount saved by utilizing long-term capital gains tax rates,
an estimated capital gain or loss,
an estimated net proceed from a sale of the first asset, and
an estimated capital gains tax due resulting from the sale of the first asset.

4. The system of claim 1, wherein the plurality of fields are configured to receive at least one of the following:
a combined federal and state ordinary income tax rate;
a combined federal and state long-term capital gains tax rate;
a first asset ticker symbol;
a date of purchase of the first asset;
a cost per share at purchase of the first asset;
a first load or commission paid at purchase of the first asset;
a number of shares to be sold of the first asset;
a target or estimated price per-share that the first asset will bring when sold;
a second load or commission to be paid at the sale of the first asset;
an anticipated rate of return on the first asset;
a second asset ticker symbol;
an amount to invest of the second asset;
a third load or commission to be paid at purchase for the second asset;
a second anticipated rate of return on the second asset; and
an expected number of years that either the first or the second asset will be held.

5. The system of claim 1, wherein the financial effects include at least one of the following:
a time the first asset must be held to avoid short-term capital gains taxes and an amount saved by utilizing long-term capital gains tax rates,
an estimated capital gain or loss,
an estimated net proceed from a sale of the first asset,
an estimated capital gains tax due resulting from the sale of the first asset, and
a holding time period for holding the second asset so that the second asset will have a value that would be equal to the value for the first asset if the first asset is not sold.

6. The system of claim 1, wherein the plurality of fields are configured to receive a target or estimated price per-share that the first asset will bring when sold and the second sequence of one or more web pages includes a link to obtain the current price of the stock to be sold.

7. The system of claim 1, wherein one or more web pages in the third sequence show the calculations used to calculate the financial effects of selling the first asset.

8. The system of claim 1, wherein the investment tips further comprise an amount of money saved by delaying the sale of the first asset by the amount of time that the first asset must be held to avoid short-term capital gains taxes and thereby utilizing long-term capital gains tax rates.

9. The system of claim 1, wherein the method comprises displaying the first sequence of one or more web pages, second sequence of one or more web pages, and third sequence of one or more web pages.

10. The computer system of claim 9, wherein the investment tips are provided in a textual form.

11. A computer system for forecasting financial effects of a financial transaction, the system comprising:
a processor; and
a non-transitory computer readable medium coupled to the processor, the computer readable medium comprising code, executable by a processor, for implementing a method comprising the steps of
generating a first sequence of one or more web pages, wherein the first sequence of one or more web pages presents a user with a first option of calculating tax on a sale of an asset and a second option of comparing two investment options on an after-tax basis, where a first investment option is continuing to hold the asset, and a second investment option is selling the asset and purchasing a different asset,
wherein the first option and the second option are presented using links in the first sequence of one or more web pages,
in response to selection of the first option, generating a second sequence of one or more web pages, the second sequence of one or more web pages containing fields for user input of information describing the user's tax rates and information describing the asset to be sold,
wherein the second sequence of one or more web pages further presents the user with a tax rate assistance option and, in response to the user selecting the tax rate assistance option, generating a sequence of one or more web pages to assist the user in determining the user's tax rate based on the user's taxable income,
in response to receiving information describing the user's tax rates and information describing the asset to be sold, calculating the financial effects resulting from the sale of the asset to be sold, and
generating a third sequence of one or more web pages displaying the financial effects of selling the asset to be sold, wherein the financial effects include a time the first asset must be held to avoid short-term capital gains taxes and an amount saved by utilizing long-term capital gains tax rates.

12. The computer system as recited in claim 11, wherein the method comprises generating a fourth sequence of one or more web pages summarizing calculations used in the step of calculating financial effects.

13. The computer system as recited in claim 11, wherein the method further comprises:
in response to the user selecting the second option, generating a fifth sequence of one or more web pages, the fifth sequence of one more web pages containing fields for user input of information describing the user's federal and state tax rates, and information describing the asset to be sold, and information describing the different asset to be purchased.

14. The computer system as recited in claim 11, wherein calculating financial effects further comprises:
calculating capital gain or loss resulting from the sale of the asset;
calculating net proceeds resulting from the sale of the asset; and
calculating estimated tax resulting from the sale of the asset.

15. The computer system as recited in claim 11, wherein information describing the user's tax rates includes a first rate at which the user pays state and federal income tax and a second rate at which the user pays state and federal capital gains tax.

16. The computer system as recited in claim 11, wherein the information describing the asset to be sold includes at least one of the following:
an asset ticker symbol;
a date of purchase of the asset;
a cost per share at purchase of the asset;
a first load or commission paid at purchase of the asset;
a number of shares to be sold of the asset;
a target or estimated price per-share that the asset will bring when sold;
a second load or commission to be paid at the sale of the asset; and
an anticipated rate of return on the asset.

17. The computer system as recited in claim 13, wherein the information describing the different asset to be purchased includes at least one of the following:
a different asset ticker symbol;
an amount to invest of the different asset;
a third load or commission to be paid at purchase of the different asset;
a different anticipated rate of return on the different asset; and
an expected number of years that the different asset will be held.

18. The computer system of claim 11, wherein the sequence of one or more web pages to assist the user in determining the user's tax rate based on the user's taxable income further presents the user with a taxable income calculator option and, in response to the user selecting the taxable income calculator option, generating a sequence of one or more web pages to assist the user in determining the user's taxable income based on the user's prior tax forms.

19. The computer system as recited in claim 11, wherein the information describing the asset to be sold includes at least an asset ticker symbol, and the second sequence of web pages presents the user with a symbol lookup option.

20. The computer system as recited in claim 11, wherein the method comprises displaying the first sequence of one or more web pages, second sequence of one or more web pages, and third sequence of one or more web pages.

21. The computer system as recited in claim 13, wherein the link to the first option, when selected, causes the user's web browser to navigate to the second sequence of one or more webpages and the link to the second option, when selected, causes the user's web browser to navigate to the fifth sequence of one or more webpages.

22. The computer system as recited in claim 11, wherein the sequence of one or more web pages to assist the user in determining the user's tax rate based on the user's taxable income, generated in response to the user selecting the tax rate assistance option, further comprises fields for user input of information describing the user's tax filing status.

23. The computer system as recited in claim 22, wherein the user's tax filing status is single, married filing jointly, or married filing separately.

24. The computer system as recited in claim 11, wherein the user's state of residence is obtained from an internal database and the user's state of residence is used in calculating the user's tax rate.

25. A method for forecasting and comparing financial effects of holding a first asset versus selling the first asset and purchasing a second asset, the method comprising:
generating, with a server, a first sequence of one or more web pages, wherein the first sequence of the one or more web pages presents a user with an option using a link to compare the financial effects of holding or selling the first asset and purchasing the second asset;
in response to receiving a user's selection of the option using the link to compare the financial effects, generating, with the server, a second sequence of one or more web pages, wherein the second sequence of one or more web pages includes a plurality of fields for the user to enter information describing the first asset, the second asset, and the user's tax rates and wherein the second sequence of one or more web pages further includes a tax rate assistance option that generates a sequence of one or more web pages to assist the user in determining the user's tax rate based on the user's taxable income;
in response to receiving information describing the first asset, calculating, with the server, the financial effects of holding the first asset with the server;
in response to receiving information describing the first asset and the second asset, calculating, with the server, the financial effects of selling the first asset and purchasing a second asset; and
generating, with the server, a third sequence of one or more web pages displaying the financial effects, wherein the financial effects include a specified time the first asset must be held to avoid short-term capital gains taxes and an amount saved by utilizing long-term capital gains tax rates if the first asset is held for the specified time.

26. The method of claim 25, wherein the plurality of fields are configured to receive at least one of the following:
a combined federal and state ordinary income tax rate;
a combined federal and state long-term capital gains tax rate;
a first asset ticker symbol;
a date of purchase of the first asset;
a cost per share at purchase of the first asset;
a first load or commission paid at purchase of the first asset;
a number of shares to be sold of the first asset;
a target or estimated price per-share that the first asset will bring when sold; and
a second load or commission to be paid at the sale of the first asset.

27. The method of claim 25, wherein the financial effects include at least one of the following:
an estimated capital gain or loss,
an estimated net proceed from a sale of the first asset, and
an estimated capital gains tax due resulting from the sale of the first asset.

28. The method of claim 25, wherein the plurality of fields are configured to receive at least one of the following:
a combined federal and state ordinary income tax rate;
a combined federal and state long-term capital gains tax rate;
a first asset ticker symbol;
a date of purchase of the first asset;
a cost per share at purchase of the first asset;
a first load or commission paid at purchase of the first asset;
a number of shares to be sold of the first asset;
a target or estimated price per-share that the first asset will bring when sold;
a second load or commission to be paid at the sale of the first asset;
an anticipated rate of return on the first asset;
a second asset ticker symbol;
an amount to invest of the second asset;
a third load or commission to be paid at purchase for the second asset;
a second anticipated rate of return on the second asset; and
an expected number of years that either the first or the second asset will be held.

29. The method of claim 25, wherein the financial effects further include a holding time period for holding the second asset so that the second asset will have a value that would be equal to the value for the first asset if the first asset were not sold.

30. The method of claim 25, wherein the third sequence of one or more web pages displaying the financial effects of holding or selling the first asset includes links to view underlying calculation details.

31. The method of claim 25, further comprising displaying the first sequence of one or more web pages, second sequence of one or more web pages, and third sequence of one or more web pages.