EX-4.29



 Exhibit 4.29 
 Business Operation Agreement 
 This Business Operation Agreement (this
“Agreement”) is made and entered into by and between the following parties (the “Parties”) in Beijing, China on September 11, 2013. 
 Party A: Beijing Wanpu Media Technologies Co., Ltd. 
 Address: Room 301, Building
1, No. A-43 Xizhimen North Street, Haidian District, Beijing, P.R.C. 
 Legal Representative: Lin Yu 

Party B: Beijing Wanpu Century Co., Ltd. (“WANPU”) 
 Address: Room 401 A, Building 1, No. 25, Beitaipingzhuang Street, Haidian District, Beijing, P.R.C. 
 Legal representative: Huang Bo 
 Party C: 

Lin Yu, ID number: *** 
 Address: *** 
 Shi Wenyong, ID number: *** 

Address: *** 
 Whereas:

  

	1.	Party A is a wholly foreign-owned enterprise which is registered and established and continuously exists within the territory of the People’s Republic of China.


  

	2.	Party B is a limited-liability company which is registered and established by natural persons within the territory of the People’s Republic of China.


  

	3.	Party A and Party B have established business relations by signing an “Exclusive Technical Consulting Services Agreement” as well as other relevant
agreements. Party B shall, under such agreements, make payments to Party A, so the daily business operations of Party B will cause a material effect on its ability to making relevant payments to Party A. 


 

	4.	Party C (Lin Yu and Shi Wenyong) are shareholders of Party B (the “Current Shareholders”). Lin Yu holds 78% of the equity interest of Party B and Shi Wenyong
holds 22% of the equity interest of Party B. 


  
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 Accordingly, upon the principles of amicable consultation and mutual benefits, all Parties hereby
agree to abide by the following provisions and conditions. 
  

	1.	Obligations of Abstention 


In order to facilitate Party B to perform such agreements as signed with Party A and to perform its obligations to Party A, the Current
Shareholders hereby confirm and agree that, without the prior written consent of Party A or other parties designated by Party A, Party B will not engage in any transaction which may materially affect the its assets, businesses, personnel,
obligations, rights or operations, including but not limited to the following contents: 
  

	 	1.1	Engaging in any activity which exceeds the normal business scope of the Company. 


 

	 	1.2	Borrowing money from any third party or assuming any debt, except for any loan or debt with a single contract amount of less than RMB 150,000 Yuan during normal or
daily business operation or with the accumulative amount of less than RMB 150,000 Yuan in several contracts signed and concluded with a same party within three consecutive months. 


 

	 	1.3	Changing or removing any senior executive of the Company; 

  

	 	1.4	Selling to or procuring from any third party any asset or right with an amount of more than RMB 200,000 Yuan, including but not limited to any intellectual property
right. 

  

	 	1.5	Providing any third party with any warranty or guaranty in any other form by the Company’s assets or intellectual property rights, or attaching any other
obligations to the Company’s assets, except for a warranty which occurs during normal or daily business operation with the prior written consent of Party A. 


 

	 	1.6	Altering the “Articles of Association” or changing business scope of the Company. 


 

	 	1.7	Altering any normal business procedure or changing any major internal rules of the Company. 


 

	 	1.8	Transferring to any third party any right or obligation under this Agreement. 


 

	2.	Operation Management and Personnel Arrangement 

  

	 	2.1	Party B and the Current Shareholders hereby agree and accept any proposal provided by Party A, from time to time, regarding the employee appointment and removal, daily
business operation of the Company and financial management of the Company, and strictly execute such proposal. 

  

	 	2.2	Party B and the Current Shareholders hereby agree that the Current Shareholders shall, pursuant to relevant laws and regulations and the “Articles of
Association”, select such persons as designated by Party A to serve as the directors, and appoint such persons as designated by Party A to serve as general manager, chief financial officer, and other senior executives of the Company.



  
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	 	2.3	In the event that such person as designated by Party A leaves Party A, whether through voluntary resignation or being dismissed by Party A, he or she can no longer hold
any position in Party B. Under such circumstance, the Current Shareholders shall select another person as designated by Party A to serve such position. 

  

	 	2.4	For the purpose of the aforesaid Clause 2.3, the Current Shareholders shall, pursuant to the stipulations of relevant laws and the “Articles of Association”
and this Agreement, take and adopt all necessary internal and external measures to complete and finish the aforesaid removal and selection procedures. 

  

	 	2.5	The Current Shareholders hereby agree that, upon signing this Agreement, they will sign a “Power of Attorney” (as Appendix 1 hereto). The Current
Shareholders shall, pursuant to such Power of Attorney, irrevocably authorize such persons as designated by Party A to exercise all voting powers and rights that the Current Shareholders enjoy as shareholders of Party B. The Current Shareholders
further agree that they will, pursuant to the requirements of Party A, immediately replace and change such authorized persons who are set out in the aforesaid Power of Attorney. 


 

	3.	Other Stipulations 

  

	 	3.1	If and whenever any agreement between Party A and Party B is terminated or expired, both parties shall consult whether to terminate all agreements between both Party A
and Party B, including but not limited to the “Exclusive Technical Consulting Services Agreement”. 

  

	 	3.2	Whereas Party A and Party B have established business relations by signing an “Exclusive Technical Consulting Services Agreement” as well as relevant
agreements, and the daily business activities of Party B will cause a material effect on its ability to make relevant payments to Party A. The Current Shareholders hereby agree that they shall unconditionally and immediately pay or transfer to Party
A any bonus, dividend or any other profit or interest (in any form) which is procured and obtained from Party B as the shareholders of Party B. 

  

	4.	Entire Agreement and Agreement Alteration 

  

	 	4.1	This Agreement and all of such agreements and/or documents as mentioned or implied herein shall constitute the entire agreement among the Parties with respect to the
subject matter hereof, and shall supersede all previous and contemporaneous, oral and written agreements, contracts, negotiations and understandings. 


  
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	 	4.2	This Agreement can only be amended or altered by written agreement signed by all the Parities. Such amendment or supplemental agreement properly signed by the Parties
shall be deemed as an integral part hereof, and shall have the same legal effect with this Agreement. 

  

	5.	Governing Law 

 The
signing, effectiveness, performance and interpretation, as well as dispute settlement hereof, shall be governed by the laws of the People’s Republic of China. 
  

	6.	Dispute Settlement 

  

	 	6.1	Any dispute as arising from the interpretation or performance of the articles and clauses hereunder shall be settled through amicable discussions by the Parties in good
will, failure of which, either party may submit such dispute to China International Economic and Trade Arbitration Commission for arbitration. The arbitration shall be conducted in accordance with the CIETAC’s arbitration rules in effect at the
time of applying for arbitration. The arbitration shall be conducted in Beijing in Mandarin Chinese. The award of the Arbitration shall be final and binding upon all the Parties. 


 

	 	6.2	The Parties shall, in good will, continue to perform their respective obligations hereunder except for the matters under dispute. 


 

	7.	Notice 

 Any notice to be
given by the Parties for performing the rights and obligations hereunder shall be in writing and shall be sufficiently given by the designated person, registered mail, postage prepaid, certified mail or fax to the following addresses of any of the
following Parties. 
 Party A: Beijing Wanpu Media Technologies Co., Ltd. 

Address: Room 301, Building 1, No. A-43 Xizhimen North Street, Haidian District, Beijing, P.R.C. 

Fax: 
 Telephone:

 Addressee: 
 Party B: Beijing Wanpu Century Co., Ltd. (“WANPU”) 
 Address: Room 401 A,
Building 1, No. 25, Beitaipingzhuang Street, Haidian District, Beijing, P.R.C. 
 Fax: 

Telephone: 

Addressee: 

  
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 Party C: 
 Lin Yu 
 Address: *** 

Fax: 
 Telephone:

 Addressee: 
 Shi Wenyong 
 Address: *** 

Fax: 
 Telephone:

 Addressee: 
  

	8.	Effectiveness, Term of Agreement and Others 

  

	 	8.1	All written consents, proposals, appointments relating to Party A and other decisions as materially affecting the daily operation of Party B shall be made by the Board
of Directors of Party A. 

  

	 	8.2	This Agreement shall be signed and concluded by the Parties and come into effect on the date provided on the front page of this Agreement. This Agreement shall be
effective till the date when Party A is dissolved in accordance with the laws of the People’s Republic of China. 

  

	 	8.3	Within the effective period hereof, neither Party B nor the Current Shareholders shall terminate this Agreement in advance. Party A shall have the right to terminate
this Agreement by issuing a notice in writing to Party B and the Current Shareholders 30 days in advance. 

  

	 	8.4	If any clause or provision hereof becomes illegal, invalid or unenforceable in accordance with applied laws, such clause or provision shall be deemed as having been
deleted herefrom and ineffective and invalid, but the other clauses and provisions hereof shall remain effective and valid, as if such clause or provision were not included herein in the first place. The Parties shall, upon amicable negotiations,
replace and supersede the deleted clause with an acceptable and legal and effective clause. 

  

	 	8.5	Failure to exercise any right, power or privilege hereunder by any party shall not be deemed as waiver. The exercise of any individual right, power or privilege or part
of any right, power or privilege shall not prevent and impair the exercise of any other right, power or privilege. 

 In witness
whereof, the Parties have executed this Agreement by their authorized representatives as of the date provided on the front page of this Agreement. 

  
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 (This page is intentionally left blank for the signing of “Business Operation Agreement”)

 Party A: Beijing Wanpu Media Technologies Co., Ltd. 
 (seal) 
  

					
	Authorized Representative:	  	 /s/ Lin Yu
	  	
		  	Lin Yu	  	

 Party B: Beijing Wanpu Century Co., Ltd. 
 (seal) 
  

					
	Authorized Representative:	  	 /s/ Huang Bo
	  	
		  	Huang Bo	  	

 Party C: 
 Lin
Yu 
  

	
	 /s/ Lin Yu


 Shi Wenyong 
  

	
	 /s/ Shi Wenyong



  
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 Annex 1: Power of Attorney 
 Power of Attorney 
 We, shareholders of Beijing Wanpu Century Co., Ltd.
(“WANPU”), Lin Yu (ID number: ***) and Shi Wenyong (ID number: ***), hereby irrevocably authorize Beijing Wanpu Media Technologies Co., Ltd. (the “Authorizee”) to exercise the following rights within the effective period of this
Power of Attorney. 
 The Authorizee may duly represent us to enjoy and exercise all shareholders’ rights of us as shareholders of WANPU
which are stipulated by laws and the “Articles of Association”, including but not limited to, the right to propose a shareholders’ meeting; the right to receive any notice on shareholders’ meetings and agendas; the right to
attend a shareholders’ meeting of WANPU and exercise all voting rights (including serving as our duly authorized representative to appoint and designate the directors, general manager, chief financial officer, and other senior executives of the
Company, and to decide the bonus of the Company, etc.); the right to sell or transfer all or any of our shares in WANPU. 
 The Authorizee shall
have the right to appoint such person as designated by its Board of Directors (or executive director) to exercise such rights hereunder as authorized by the Authorizers under this Power of Attorney. 

Unless this “Business Operation Agreement” as jointly signed and concluded by WANPU, Lin Yu, Shi Wenyong is terminated in advance by
virtue of any reason, this Power of Attorney shall remain effective from the date it is signed to the date when the Authorizee is dissolved in accordance with the laws of the People’s Republic of China. 

 

			
	                              
  The Authorizer:	  	The Authorizer:
	                              
  Signature: /s/ Authorized Signature	  	Signature: /s/ Authorized Signature


Date:                     

  
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