Exhibit 10.1


 





MERGER AGREEMENT AND PLAN OF MERGER


 


This Plan of Merger and Merger Agreement (the “Agreement”)
is made effective as of October 16, 2014, by and between FITT HIGHWAY PRODUCTS, INC., a Nevada corporation (the “Company”)
having its principle place of business at 26381 Crown Valley Parkway, Mission Viejo, CA 92691 and GLOBAL FUTURE CITY HOLDING
INC., (“Global”) having its registered agent’s office at 2360 Corporate Circle, Suite 400, Henderson,
NV 89074.


 


WHEREAS, Global is the wholly-owned
subsidiary of the Company;


 


WHEREAS, the Company owns at least
ninety (90%) percent of the outstanding shares of each class of Global entitled to vote on the Merger;


 


WHEREAS, the Board of Directors
of both Global and the Company deem it advisable and in the best interests of their respective companies and shareholders that
Global be merged with and into the Company, with the Company remaining as the surviving corporation under the name, “Global
Future City Holding Inc.”;


 


WHEREAS, the Board of Directors
of Global have approved the plan of merger embodied in this Agreement;


 


WHEREAS, the Board of Directors
of the Company have approved the plan of merger embodied in this Agreement; and


 


WHEREAS, the Company, as the sole
owner of Global, does hereby waive the mailing requirement pursuant to NRS 92A.180


 


NOW, THEREFORE, in consideration
of the mutual agreements and covenants set forth herein, the parties hereto do and hereby agree to merge on the terms and conditions
herein provided, as follows.


 


1.   THE
MERGER


 


		(a)	The Merger



 


Upon the terms and subject to the conditions hereof, on the
Effective Date (as hereinafter defined), Global shall be merged with and into the Company in accordance with the applicable laws
of the State of Nevada (the "Merger"). The separate existence of Global shall cease, and the Company shall be
the surviving corporation (the "Surviving Corporation") under the name "Global Future City Holding Inc.”
and shall be governed by the laws of the State of Nevada.


 






    	1



    	 



    

 


		(b)	Effective Date



 


The Merger shall become effective on the date
and at the time (the “Effective Date”) that:


 


i.           
The Articles of Merger, in substantially the form annexed hereto as Exhibit I, are accepted and declared effective
by the Secretary of State of the State of Nevada; and


 


ii.           
After satisfaction of the requirements of the laws of the State of Nevada.


 


		(c)	Articles of Incorporation



 


On the Effective Date, the Articles of Incorporation of the Company,
as in effect immediately prior to the Effective Date, shall continue in full force and effect as the Articles of Incorporation
of the Surviving Corporation except that Article 1 of the Articles of Incorporation of the Company, as the Surviving Corporation,
shall be amended to state that the name of the corporation is “Global Future City Holding Inc.”


 


		(d)	Bylaws



 


On the Effective Date, the bylaws of the Company, as in effect immediately
prior to the Effective Date, shall continue in full force and effect as the bylaws of the Surviving Corporation.


 


		(e)	Directors and Officers



 


The directors and officers of the Company immediately prior
to the Effective Date shall be the directors and officers of the Surviving Corporation, until their successors shall have been
duly elected and qualified or until otherwise provided by law, the Articles of Incorporation of the Surviving Corporation, or the
bylaws of the Surviving Corporation.


 


2.   CONVERSION
OF SHARES


 


		(a)	Common Stock of the Company



 


Upon the Effective date, by virtue of the Merger and without any
action on the part of any holder thereof, each share of common stock of the Company, par value of $0.001 per share, issued and
outstanding immediately prior to the Effective Date shall be changed and converted into one fully paid and non-assessable share
of the common stock of the Surviving Corporation, par value of $0.001 per share (the “Survivor Stock”).


 


		(b)	Common Stock of Global



 


Upon the Effective Date, by virtue of the Merger and without any
action on the part of the holder thereof, each share of common stock of Global, par value of $0.001 per share, issued and outstanding
immediately prior to the Effective shall be canceled.


 






    	2



    	 



    

 


		(c)	Exchange of Certificates



 


Each person who has become entitled to receive any Survivor
Stock by virtue of the Merger shall be entitled to receive from the Surviving Corporation a certificate or certificates the number
of Survivor Stock to which such person is entitled as provided herein.


 


3.   EFFECT
OF THE MERGER


 


		(a)	Rights, Privileges, etc.



 


On the Effective Date of the Merger, the Surviving Corporation,
without further act, deed or other transfer, shall retain or succeed to, as the case may be, and possess and be vested with all
the rights, privileges, immunities, powers, franchises and authority, of a public as well as of a private nature, of Global and
the Company; all property of every description and every interest therein, and all debts and other obligations of or belonging
to or due to each of Global and the Company on whatever account shall thereafter be taken and deemed to be held by or transferred
to, as the case may be, or invested in the Surviving Corporation without further act or deed, title to any real estate, or any
interest therein vested in Global or the Company, shall not revert or in any way be impaired by reason of this merger; and all
of the rights of creditors of Global and the Company shall be preserved unimpaired, and all liens upon the property of Global or
the Company shall be preserved unimpaired, and all debts, liabilities, obligations and duties of the respective corporations shall
thenceforth remain with or be attached to, as the case may be, the Surviving Corporation and may be enforced against it to the
same extent as if all of said debts, liabilities, obligations and duties had been incurred or contracted by it.


 


		(b)	Further Assurances



 


From time to time, as and when required by the Surviving
Corporation, or by its successors and assigns, there shall be executed and delivered on behalf of Global such deeds and other instruments,
and there shall be taken or caused to be taken by it such further other action, as shall be appropriate or necessary in order to
vest or perfect in or to confirm of record or otherwise in the Surviving Corporation, the title to and possession of all the property,
interest, assets, rights, privileges, immunities, powers, franchises and authority of Global and otherwise to carry out the purposes
of this Agreement, and the officers and directors of the Surviving Corporation are fully authorized in the name and on behalf of
Global or otherwise to take any and all such action and to execute and deliver any and all such deeds and other instruments.


 


4.   GENERAL


 


		(a)	Abandonment



 


Notwithstanding any approval of the Merger or this Agreement by
the shareholders of Global or the Company, or both, this Agreement may be terminated and the Merger may be abandoned at any time
prior to the Effective Date, by mutual written agreement of Global and the Company.


 






    	3



    	 



    

 


		(b)	Amendment



 


At any time prior to the Effective Date, this Agreement may be amended
or modified in writing by the board of directors of both Global and the Company.


 


		(c)	Governing Law



 


This Agreement shall be governed by and construed and enforced in
accordance with the laws of the State of Nevada.


 


		(d)	Counterparts



 


In order to facilitate the filing and recording of this Agreement,
the same may be executed in any number of counterparts, each of which shall be deemed to be an original.


 


		(e)	Electronic Means



 


Delivery of an executed copy of this Agreement by electronic facsimile
transmission or other means of electronic communication capable of producing a printed copy will be deemed to be execution and
delivery of this Agreement as of the date hereof.


 


		(f)	Notice



 


All notices, requests, demands and other communications under this
Agreement shall be in writing and shall be deemed duly given (i) if delivered by hand and signed for by the party addressed,
on the date of such delivery, (ii) if sent by facsimile with written evidence of successful transmission, on the date of such
transmission, or (iii) if mailed by domestic certified or registered mail with postage prepaid, on the third business day
after the date postmarked. Addresses for notice to either party are as shown on the signature page of this Agreement, or as subsequently
modified by written notice.


 


		(g)	Severability



 


The provisions of this Agreement shall be severable in the event
that any of the provisions hereof (including any provision within a single section, paragraph or sentence) are held by a court
of competent jurisdiction to be invalid, void or otherwise unenforceable, and the remaining provisions shall remain enforceable
to the fullest extent permitted by law. Furthermore, to the fullest extent possible, the provisions of this Agreement (including,
without limitations, each portion of this Agreement containing any provision held to be invalid, void or otherwise unenforceable
that is not itself invalid, void or unenforceable) shall be construed so as to give effect to the intent manifested by the provision
held invalid, illegal or unenforceable.


 


		(h)	Entire Agreement



 


This Agreement by the parties pursuant hereto represents
the entire understanding and agreement between the parties, and supersedes all prior oral, written, and all contemporaneous oral
negotiations, commitments and understandings.


 






    	4



    	 



    

 


IN WITNESS WHEREOF, the parties hereto have entered
into and signed this Agreement as of the date set forth above.


 


GLOBAL FUTURE CITY HOLDING INC.


 


Per: Michael R. Dunn

        Print Name


 


        /s/ Michael
R. Dunn
          Authorized Signatory









AGREED TO AND ACCEPTED:


 


 


FITT HIGHWAY PRODUCTS, INC.


 


Per: Michael R. Dunn

        Print Name


 


        /s/ Michael
R. Dunn
          Authorized Signatory


 


 


 


 


 


 


 


 






    	5



    	 



    

 


EXHIBIT I