<TABLE> <S> <C>

<ARTICLE>                                                                 5
<LEGEND>  THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE CONSOLIDATED STATEMENT OF INCOME, BALANCE SHEETS, AND STATEMENT
OF CASH FLOWS OF THE COLONEL'S INTERNATIONAL, INC. AND ITS SUBSIDIARIES
AS OF AND FOR THE QUARTER ENDED MARCH 31, 1998 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                                              1
       
<S>                                                            <C>
<PERIOD-TYPE>                                                         3-MOS
<FISCAL-YEAR-END>                                               DEC-31-1998
<PERIOD-START>                                                  JAN-01-1998
<PERIOD-END>                                                    MAR-31-1998
<CASH>                                                              983,047
<SECURITIES>                                                              0
<RECEIVABLES>                                                     4,664,440
<ALLOWANCES>                                                        600,000
<INVENTORY>                                                      11,180,734
<CURRENT-ASSETS>                                                 18,257,710
<PP&E>                                                           50,329,464
<DEPRECIATION>                                                   24,972,685
<TOTAL-ASSETS>                                                   46,871,405
<CURRENT-LIABILITIES>                                            14,818,062
<BONDS>                                                                   0
<COMMON>                                                            241,778
<PREFERRED-MANDATORY>                                                     0
<PREFERRED>                                                               0
<OTHER-SE>                                                       19,676,155
<TOTAL-LIABILITY-AND-EQUITY>                                     46,871,405
<SALES>                                                          11,630,953
<TOTAL-REVENUES>                                                 11,630,953
<CGS>                                                             8,235,429
<TOTAL-COSTS>                                                     8,235,429
<OTHER-EXPENSES>                                                          0
<LOSS-PROVISION>                                                          0
<INTEREST-EXPENSE>                                                  373,292
<INCOME-PRETAX>                                                   1,405,712
<INCOME-TAX>                                                        340,026
<INCOME-CONTINUING>                                               1,065,686
<DISCONTINUED>                                                            0
<EXTRAORDINARY>                                                           0
<CHANGES>                                                                 0
<NET-INCOME>                                                      1,065,686
<EPS-PRIMARY>                                                          0.04
<EPS-DILUTED>                                                          0.04
        


</TABLE>