<TABLE> <S> <C>

<ARTICLE>                                                                 5
<LEGEND>  THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
THE UNAUDITED CONSOLIDATED STATEMENT OF INCOME, BALANCE SHEETS, AND STATEMENT
OF CASH FLOWS OF THE COLONEL'S INTERNATIONAL, INC. AND ITS SUBSIDIARIES AS OF
AND FOR THE QUARTER ENDED MARCH 31, 1999 AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                                              1

<S>                                                            <C>
<PERIOD-TYPE>                                                         3-MOS
<FISCAL-YEAR-END>                                               DEC-31-1999
<PERIOD-START>                                                  JAN-01-1999
<PERIOD-END>                                                    MAR-31-1999
<CASH>                                                            7,718,931
<SECURITIES>                                                              0
<RECEIVABLES>                                                     3,144,833
<ALLOWANCES>                                                      1,021,000
<INVENTORY>                                                       6,351,022
<CURRENT-ASSETS>                                                 20,564,682
<PP&E>                                                           25,226,774
<DEPRECIATION>                                                    6,855,296
<TOTAL-ASSETS>                                                   48,547,866
<CURRENT-LIABILITIES>                                            11,885,417
<BONDS>                                                                   0
<COMMON>                                                            246,318
<PREFERRED-MANDATORY>                                                     0
<PREFERRED>                                                               0
<OTHER-SE>                                                       30,640,537
<TOTAL-LIABILITY-AND-EQUITY>                                     48,547,866
<SALES>                                                           8,724,834
<TOTAL-REVENUES>                                                  8,724,834
<CGS>                                                             7,424,198
<TOTAL-COSTS>                                                     7,424,198
<OTHER-EXPENSES>                                                          0
<LOSS-PROVISION>                                                          0
<INTEREST-EXPENSE>                                                  121,639
<INCOME-PRETAX>                                                   (876,639)
<INCOME-TAX>                                                      (876,639)
<INCOME-CONTINUING>                                                       0
<DISCONTINUED>                                                            0
<EXTRAORDINARY>                                                           0
<CHANGES>                                                                 0
<NET-INCOME>                                                              0
<EPS-BASIC>                                                        (0.04)
<EPS-DILUTED>                                                        (0.04)


</TABLE>