<TABLE> <S> <C>

<ARTICLE>                                                                 5
<LEGEND>  THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM
THE CONSOLIDATED STATEMENT OF INCOME, BALANCE SHEETS, AND STATEMENT
OF CASH FLOWS OF THE COLONEL'S INTERNATIONAL, INC. AND ITS SUBSIDIARIES AS OF
AND FOR THE QUARTER ENDED JUNE 30, 1999 AND IS QUALIFIED IN ITS ENTIRETY
BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                                              1

<S>                                                            <C>
<PERIOD-TYPE>                                                         6-MOS
<FISCAL-YEAR-END>                                               DEC-31-1999
<PERIOD-START>                                                  JAN-01-1999
<PERIOD-END>                                                    JUN-30-1999
<CASH>                                                            1,497,917
<SECURITIES>                                                              0
<RECEIVABLES>                                                     4,286,745
<ALLOWANCES>                                                        988,000
<INVENTORY>                                                       6,300,563
<CURRENT-ASSETS>                                                 15,744,208
<PP&E>                                                           31,045,494
<DEPRECIATION>                                                    7,358,486
<TOTAL-ASSETS>                                                   48,730,467
<CURRENT-LIABILITIES>                                            12,446,300
<BONDS>                                                                   0
<COMMON>                                                            246,318
<PREFERRED-MANDATORY>                                                     0
<PREFERRED>                                                               0
<OTHER-SE>                                                       31,047,615
<TOTAL-LIABILITY-AND-EQUITY>                                     48,730,467
<SALES>                                                          18,810,876
<TOTAL-REVENUES>                                                 18,810,876
<CGS>                                                            15,952,050
<TOTAL-COSTS>                                                    20,850,419
<OTHER-EXPENSES>                                                          0
<LOSS-PROVISION>                                                          0
<INTEREST-EXPENSE>                                                  236,373
<INCOME-PRETAX>                                                 (1,635,092)
<INCOME-TAX>                                                        373,064
<INCOME-CONTINUING>                                             (1,262,028)
<DISCONTINUED>                                                            0
<EXTRAORDINARY>                                                           0
<CHANGES>                                                                 0
<NET-INCOME>                                                    (1,262,028)
<EPS-BASIC>                                                        (0.05)
<EPS-DILUTED>                                                        (0.05)


</TABLE>