Exhibit 10.1

                          PRODUCT DEVELOPMENT AGREEMENT

     This Agreement is dated as of May 5, 2014,

BETWEEN:

               TRIDENT BRANDS  INCORPORATED,  a company  incorporated  under the
               laws of Nevada, having its principal offices located at 3rd Floor
               Olde Town Marina, Sandyport, Nassau, Bahamas

               ("TDNT")

AND:

               CONTINENTAL INGREDIENTS CANADA INC., a company incorporated under
               the laws of Ontario, having its principal offices located at 1170
               Invicta Drive, Oakville, Ontario, L6H 6G1

               ("CIC")

WHEREAS TDNT intends to  commercialize  nutritional  supplements  and functional
food and beverage  products  under its Everlast  Sports  Nutrition(R)  trademark
(collectively  the  "PRODUCTS")  for direct response sales in the North American
market;

AND WHEREAS TDNT wishes to engage CIC on an exclusive basis to provide  services
with  respect  to the  development,  manufacture  and  supply  of the  Products,
pursuant to the terms and conditions of this Agreement;

THEREFORE the parties covenant and agree as follows:

1.   SERVICES

1.1  TDNT hereby exclusively retains CIC, and CIC agrees, to furnish to TDNT the
     services described generally in Exhibit A to this Agreement,  which Exhibit
     forms an integral  part of this  Agreement  (the  "Services").  The parties
     recognize  that  Exhibit A is not  intended  to  describe  the  Services in
     complete detail,  but rather, to define the general scope and nature of the
     Services.

1.2  CIC will,  from time to time,  submit to TDNT, for its approval,  proposals
     for  the  production  of  one  or  more  of  the  Products,  setting  forth
     objectives,  proposed  actions and schedules  for the  Services.  Once such
     proposals  are approved by TDNT,  and CIC has agreed to any  specifications
     for the Products  provided by TDNT, the parties shall enter into a separate
     production   agreement   with   respect  to  the  Product  (a   "Production
     Agreement"),  which  Production  Agreement  will,  amongst  other  matters,
     contain terms for manufacturing, pricing and distribution of the Products.
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1.3  CIC  covenants  and agrees that it shall perform all Services in a diligent
     and  professional  manner,  in  accordance  with  the  provisions  of  this
     Agreement and any applicable Production Agreements.

1.4  TDNT  covenants and agrees that during the term of this  Agreement it shall
     not engage another party other than CIC or its  Associates,  to provide the
     Services  with  respect  to the  Products.  Subject  to  section  5 (TDNT's
     Intellectual Property Rights), nothing in this Agreement shall be construed
     to limit the rights of CIC to provide  services  similar to the Services to
     any other party.

1.5  This Agreement shall not be construed to limit either party's right to deal
     with any other  vendors,  suppliers,  sellers  or  customers  in respect of
     matters other than the manufacture, supply, distribution or purchase of the
     Products.

2.   TERM AND TERMINATION

2.1  The initial term of this Agreement shall be five (5) years,  commencing May
     5,  2014,  2014 and ending May 5,  2019.  The term of this  Agreement  will
     automatically renew for further consecutive twelve (12) month periods on an
     ongoing basis,  unless terminated earlier in accordance with the provisions
     of this  Agreement,  upon the same terms and  conditions as set out herein,
     unless either party  delivers to the other a termination  notice in writing
     at least six (6) months prior to the  expiration of the initial term or any
     renewal period.

2.2  Either  party may  terminate  this  Agreement  in the event the other party
     breaches or violates any provision of this Agreement and does not cure such
     breach or  violation  within  thirty (30)  business  days after  receipt of
     written notice from the other party describing the breach or violation.

2.3  Without restricting any right or remedy otherwise available to the parties,
     this  Agreement may be terminated on notice to the other party if the other
     party  ceases  to  do  business,  becomes  bankrupt,  takes  any  steps  or
     proceeding  available to it for the benefit of insolvent  debtors,  becomes
     insolvent or takes any step or proceeding for its dissolution or winding up
     including the appointment of a receiver.

3.   PRODUCTION AGREEMENT

3.1  Each Production  Agreement  shall provide details  regarding the pricing of
     the  Product(s)  and the parties  acknowledge  that it is intended that the
     pricing of the Products  will result in a gross margin to CIC of between 20
     to 30 percent.  The Production  Agreements  shall also set forth provisions
     for  the   establishment  of  appropriate   accounting   systems  for  cash
     management, sales reconciliations and inventory sales guarantees by TDNT to
     CIC as well as deal with such matters as are set forth in Exhibit A hereto.

3.2  A Production Agreement will provide that delivery, including delivery later
     than  the date or dates  provided  in a  Production  Agreement,  shall  not
     constitute a breach of the Production  Agreement and shall not entitle TDNT

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     to terminate the  Production  Agreement or to any other remedy,  unless CIC
     has guaranteed the date of delivery in a warranty set out in the Production
     Agreement.  The Production Agreement shall also contain provisions relating
     to force majeur events.

3.3  The Production Agreement will also provide that CIC shall:

     (a)  properly  pack,  mark and ship the Products in accordance  with all of
          TDNT's requirements;

     (b)  provide,  with each  shipment,  packing slips with TDNT's order number
          marked thereon; and

3.4  The  Production  Agreement  will provide that all risk of loss or damage in
     the Products shall pass to TDNT when the Products are delivered to TDNT and
     the parties  expressly  agree that until CIC has been paid in full (in cash
     or cleared funds) for the Products, the following provisions shall apply:

     (a)  legal and beneficial ownership of the Products shall remain with CIC;

     (b)  TDNT shall hold any of the Products that come in to its  possession as
          bailee for CIC and that a fiduciary  relationship  exists  between the
          parties;

     (c)  TDNT shall  keep the  Products  separate  and in good  condition  as a
          fiduciary of CIC, clearly showing CIC's ownership of the Products;

     (d)  CIC shall be entitled to inspect the  Products  and may recover all or
          any part  thereof  at any time from TDNT of any  Products  that are in
          TDNT's  possession  and for that  purpose CIC, its servants and agents
          may enter upon any land or building  upon or in which the Products are
          situated;

     (e)  TDNT shall have the right to dispose of the  Products  (as  between it
          and its customers only), upon payment for same to CIC, as principal in
          the ordinary  course of its business  provided that where TDNT is paid
          by its customers  TDNT holds the proceeds of sale to the extent of the
          amount owing by TDNT to CIC at the time of receipt of such proceeds in
          trust for CIC and does not mix those proceeds with any other monies.

     (f)  under no circumstances shall CIC be liable to TDNT for any expenses or
          any damage that TDNT may incur or suffer while acting as the bailee of
          CIC.

3.5  The Production Agreement shall further provide that:

     (a)  TDNT's  designated  employees  or agents shall have the right to enter
          CIC's  production  facility at reasonable times on prior notice to CIC
          to be present  for an  inspection,  supervised  and  conducted  by CIC
          personnel,  of the  facility,  the  Products,  the  materials  and any

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          property  of  CIC  utilized  to  perform  its  obligations  under  the
          Production Agreement.

     (b)  Unless  otherwise  specified  in a  Production  Agreement,  TDNT shall
          inspect or test all goods upon  receipt.  TDNT shall be deemed to have
          accepted  the  goods  and that the goods  comply  with the  Production
          Agreement  unless,  in the case of a defect in the quality or state of
          the Products otherwise not complying with a Production Agreement, TDNT
          gives CIC a notice  specifying such defect or noncompliance  within 14
          days after receiving the Products.

4.   WARRANTY

4.1  CIC warrants  that at the date of delivery  the title to the Products  sold
     shall be free of any encumbrances and that the Products will conform to the
     specifications,  samples  or  descriptions  furnished  to  or  by  TDNT  or
     specified in the Production Agreement.

4.2  Unless the parties  have  expressly  agreed in a  Production  Agreement  to
     modify this section 4.2 then, notwithstanding the provisions of section 4.1
     above or any other  provision of this Agreement,  any condition,  warranty,
     statement or undertaking as to the Products'  merchantability or fitness or
     suitability  for any particular  purpose  however or whenever  expressed or
     which may be implied by statute,  custom or usage of trade or  otherwise is
     hereby  expressly  excluded,  except and only to the  extent  that any such
     exclusion is specifically prevented by law.

5.   TDNT'S INTELLECTUAL PROPERTY RIGHTS.

5.1  CIC  acknowledges and agrees that TDNT is the sole owner or licensee of all
     trade-marks,  trade names,  patents,  copyrights and any other intellectual
     property rights  associated with the Products (the  "Intellectual  Property
     Rights"),  and all  associated  goodwill.  CIC shall not  challenge  TDNT's
     ownership or use, or the  validity,  of any and all  Intellectual  Property
     Rights of TDNT;

5.2  CIC  agrees to  cooperate  with TDNT  and/or  its  Associates  and take all
     reasonable actions required to assist TDNT and/or its Associates to secure,
     protect and maintain the Intellectual Property Rights in Canada, the United
     States of America or any  foreign  country,  including  but not  limited to
     giving prompt notice to TDNT of any known or potential infringement of such
     Intellectual Property Rights of which CIC becomes aware, and cooperating in
     the preparation, execution and/or recordation of any documents necessary to
     register or  otherwise  protect  such  Intellectual  Property  Rights,  and
     maintaining or terminating, as applicable, such documents or recordation.

5.3  TDNT and/or its Associates may or may not, at its own discretion, commence,
     prosecute  or  defend  any  action  or claim  concerning  any  Intellectual
     Property  Rights and shall have the right to control any such  action,  and
     CIC shall  fully  cooperate  with TDNT  and/or its  Associates  in any such
     action,  including the satisfaction of procedural requirements necessary to
     bring such action in a particular jurisdiction.  CIC shall not commence any

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     action regarding the Products or any  Intellectual  Property Rights of TDNT
     without TDNT's prior written consent, which TDNT may withhold.

5.4  The  provisions of sections 5.1, 5.2 and 5.3 above shall survive the expiry
     or other termination of this agreement, however caused.

6.   COMPLIANCE WITH LAWS

6.1  CIC  agrees  that  any and all  work  performed  in  compliance  with  this
     Agreement,  any  Production  Agreement and the Products shall be subject in
     all respects  to, and in  compliance  with all  municipal,  provincial  and
     federal laws,  rules and regulations of Canada and its respective  agencies
     governing the manufacture, sale and delivery of the Product.

7.   CONFIDENTIALITY

7.1  The  parties  acknowledge  and agree that they may become  privy to certain
     proprietary  and  confidential  information  relating to the other  party's
     business  including,  without  limitation,  trade secrets,  lists,  product
     formulations,  methods and recipes,  supplier and customer  lists,  and all
     technical,  cost,  pricing and  marketing  information  (the  "Confidential
     Information").  Each party shall maintain the absolute  confidentiality  of
     the other party's Confidential  Information and shall not disclose the same
     for any  reason  whatsoever,  except  disclosing  such  information  to its
     directors, officers, employees and professional advisors only to the extent
     necessary for the performance of its obligations under this Agreement. Each
     party  further  agrees not to use,  disclose or provide  access to any such
     Confidential Information of the other party, directly or indirectly, in any
     manner  except  as  expressly  permitted  herein,  or for the  purposes  of
     carrying out its  obligations  under this Agreement.  Without  limiting the
     generality of the foregoing,  "use, disclose or provide access to" includes
     sale, copying, dissemination,  publishing,  broadcasting or reproduction by
     any means whatsoever.  Notwithstanding  the foregoing,  neither party shall
     have any obligation of confidentiality with respect to information which:

     (a)  is publicly  available after such receipt other than by breach of this
          Agreement;

     (b)  the receiving  party can show was lawfully in its possession  prior to
          the receipt thereof (as evidenced by written or other tangible records
          or practices);

     (c)  was received in good faith by the receiving  party from an independent
          third  party  who,  at the  time  of such  receipt,  was  lawfully  in
          possession of such  information  and under no obligation of secrecy or
          confidentiality;

     (d)  is independently and lawfully  developed by a party completely without
          reference to the Confidential  Information (as evidenced by written or
          other tangible records and practices); or

     (e)  is  released  from the  provisions  of this  Agreement  by the written
          authorization of the other party.

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7.2  Neither  party  shall be in  breach  of this  Agreement  as a result of the
     disclosure of any Confidential  Information  required by law or judicial or
     administrative  process,  provided that the  disclosing  party provides the
     other  party  with  as  much  notice  as  is  reasonably  possible  in  the
     circumstances   prior  to  making  any  such   disclosure  of  Confidential
     Information  and  cooperates  with  the  other  party  in any  application,
     proceedings  or other action  undertaken  by the other  party.  to obtain a
     protective order or other means of protecting the  .confidentiality  of the
     Confidential Information required to be disclosed.

8.   GENERAL

8.1  All  references to amounts of money refer to the lawful  currency of Canada
     unless otherwise specified.

8.2  The recitals to this  Agreement  are  incorporated  into this  Agreement by
     reference and form an integral part of this Agreement.

8.3  The  headings in this  Agreement  have been  inserted  for  convenience  of
     reference   only  and  shall  not   affect  in  any  way  the   meaning  or
     interpretation of this Agreement.

8.4  This Agreement  contains the entire agreement among the parties relating to
     the subject  matter hereof,  and it supersedes,  terminates and cancels any
     and all prior expectations, understandings, communications, representations
     and agreements,  whether written or oral, among the parties relating to the
     subject matter of this Agreement.

8.5  This  Agreement  may not be  altered or  modified  except by  agreement  in
     writing signed by the parties.

8.6  Each of the parties shall, from time to time,  execute and deliver all such
     other  documents  and  instruments  and do all acts and things as the other
     party may reasonably  require to effectively carry out, perfect,  or better
     evidence the full intent of this Agreement and there are no other terms and
     conditions  except as set forth herein  respecting the purchase and sale of
     the Products hereunder.

8.7  No waiver by a party of any breach of a provision of this  Agreement by the
     other  party  shall be deemed  to be a waiver  of any other  breach of this
     Agreement.

8.8  If any covenant, obligation or term of this Agreement is held to be invalid
     or  unenforceable,  then  the  remainder  of this  Agreement  shall  not be
     affected by the invalid or  unenforceable  portion and this Agreement shall
     be construed as though it were executed without reference to the invalid or
     unenforceable portion of this Agreement.

8.9  This Agreement  shall,  in all respects,  be subject to and be interpreted,
     construed  and  enforced  in  accordance  with  the laws in  effect  in the
     Province of Ontario and the laws of Canada  applicable  in the  Province of
     Ontario.

8.10 All  notices  required  or  permitted  to be given  under the terms of this
     Agreement will be in writing and may be delivered personally, by courier or
     may be forwarded by first class  prepaid  registered  mail to the addresses

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     set forth on page 1 of this  Agreement  or at such other  addresses  as may
     from time to time be notified in writing by the parties to this  Agreement.
     Any notice  delivered will be deemed to have been given and received at the
     time of delivery.  Any notice mailed by first class prepaid registered mail
     will be deemed to have been  given and  received  on the  expiration  of 72
     hours  after it is posted,  provided  that if there is between  the time of
     mailing and actual  receipt of the notice a mail strike,  slowdown or other
     labour  dispute which might affect the delivery of such notice by the mail,
     then such notice will only be effective if actually delivered.

8.11 Nothing in this  Agreement  shall be deemed or  construed  as creating  the
     relationship  of principal and agent,  partnership or joint venture between
     the parties. This Agreement,  and no provision in this Agreement or any act
     or acts of the  parties  to this  Agreement  shall be deemed to create  any
     relationship other than that of supplier and customer.

8.12 All rights and remedies of either party under this Agreement are cumulative
     and are in  addition  to and shall be deemed not to exclude any other right
     or remedy  allowed  by law and all  rights and  remedies  may be  exercised
     concurrently.

8.13 This  Agreement  shall  enure to the  benefit  of and be  binding  upon the
     parties, their respective successors and permitted assigns.

8.14 CIC shall not assign its  interests  or  obligations  under this  Agreement
     without the prior written consent of TDNT, which consent may be withheld at
     the sole  discretion  of TDNT.  TDNT  shall not  assign  its  interests  or
     obligations  under this Agreement without the prior written consent of CIC,
     which consent may be withheld at the sole discretion of CIC.

8.15 This Agreement may be executed in any number of counterparts, each of which
     when executed and delivered (by facsimile or otherwise)  shall be deemed to
     be an original, and all of which together shall constitute one and the same
     document.

9.   DEFINITIONS

9.1  Unless the context otherwise requires, the following words and phrases have
     the meanings set forth below:

     (a)  "Associate" means, in relation to either party hereto, a company:

          (i)  which holds or controls,  directly or indirectly  through another
               person, entity or otherwise,  more than half of the voting shares
               in a party hereto; or

          (ii) in which any such  company or a party  hereto  holds or controls,
               directly  or  indirectly   through  another  person,   entity  or
               otherwise, more than half of the voting shares,

               and "Associates" means all of them.

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IN WITNESS  WHEREOF the parties  hereto have executed  this  Agreement as of the
date first above written.

                                       CONTINENTAL INGREDIENTS CANADA INC.


                                       Per: /s/ Don MacPhee
                                           -------------------------------------
                                           Name:  Don MacPhee
                                           Title: Managing Partner


                                       Per: /s/ Robert Campbell
                                           -------------------------------------
                                           Name:  Robert Campbell
                                           Title: Managing Partner
                                           I/We have authority to sign on behalf
                                           of the Corporation.

                                       TRIDENT BRANDS INCORPORATED


                                       Per:
                                           -------------------------------------
                                           Name:
                                           Title:


                                       Per: /s/ Michael Browne
                                           -------------------------------------
                                           Name:  Michael Browne
                                           Title: President
                                           I/We have authority to sign on behalf
                                           of the Corporation.


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                                    EXHIBIT A

Responsibilities of CIC

General

Act as liaison/consolidator between all the ingredient suppliers and TDNT

Manage  the  complete   process   from   ingredient   sourcing,   manufacturing,
distribution,  inventory management and other various logistics of the products.

Identify and advise TDNT with the latest technology of ingredients  suitable for
the design of TDNT's  products

Help to design the future  portfolio of products

Provide access to the in-house labs of CIC where applicable

Provide a designated portion of finished office space for TDNT

Logistics

All products will be designed (where applicable)  through this partnership for a
period of five years with  automatic  renewals if mutually  agreed upon.  Design
objectives will be brought to CIC from TDNT and both will work in conjunction to
develop through concept to product delivery.

CIC will deal directly with the ingredient manufacturers and build in a mutually
agreed upon  mark-up/margin  on all products.

CIC will  source the most  suitable  manufacturing  partner and manage the final
build out of the product including the packaging components.

CIC will  arrange to have the  product  shipped to the  designated  distribution
facility for the direct response sales.

Scope

This appendix is limited to direct response sales in North America. As the scope
changes in  relation  to sales  outside  North  America  or to the retail  sales
channels this appendix will need to modified.

Sample Price Calculation

Cost of goods, freight,  applicable duties, and packaging fees equals Base Cost.

For a 25% gross markup calculation take base cost and divide by 0.75.