SECURITIES PURCHASE AGREEMENT


 


THIS SECURITIES
PURCHASE AGREEMENT (this “Agreement”), is made effective as of MAY 15, 2013 (the “Effective
Date”), by and among [                  ]
(“Buyer”) and PREMIER BEVERAGE GROUP, CORP. (“Company”). Capitalized terms used herein
and not otherwise defined herein shall have the respective meanings set forth in that certain Security Agreement entered into on
even date herewith by and between Company and Buyer.


 


WITNESSETH


 


WHEREAS, the
Company and the Buyer are executing and delivering this Agreement in reliance upon an exemption from securities registration pursuant
to Section 4(2), Rule 506 of Regulation D (“Regulation D”), as promulgated by the U.S. Securities and Exchange
Commission (the “SEC”) under the Securities Act of 1933, as amended (the “Securities Act”);


 


WHEREAS,
Buyer holds that certain senior secured convertible debenture numbered PBGC – 59FF 101 issued by the Company,
with an outstanding balance of $225,000.00 (“Amended Debenture”);


 


WHEREAS, the
parties desire that, upon the terms and subject to the conditions contained herein, the Company shall issue and sell to the Buyer,
as provided herein, and the Buyer shall purchase the Securities, which shall be convertible into shares of the Company’s
common stock, par value $0.00015 (the “Common Stock” and, as converted, the “Conversion Shares”),
in exchange for certain consideration payable on the terms set forth herein (the “Purchase Price” and the “Subscription
Amount”); and


 


WHEREAS, contemporaneously
with the execution and delivery of this Agreement, the parties hereto are executing and delivering certain other agreements and
instruments, all of which constitute part of this transaction (collectively, the “Transaction Documents”).


 


NOW, THEREFORE,
in consideration of the mutual covenants and other agreements contained in this Agreement the Company and the Buyer hereby agree
as follows:


 


1.          PURCHASE
AND SALE OF SECURITIES


 


(a)          The
Securities. Subject to the terms and conditions set forth in this Agreement, the Buyer shall purchase from the Company and
the Company shall issue to the Buyer a secured convertible debenture in substantially the same form as the form of debenture attached
hereto as Exhibit A (the “Securities” or the “New Debenture”), which shall
be convertible into shares of common stock of the Company (the “Common Stock”).


 


(b)          The
Purchase Price. Buyer shall purchase the New Debenture in exchange for $150,000 in cash paid to the Company in three tranches,
with the first tranche of $30,000 paid in the form of immediately available U.S. cash funds at the Closing, the second tranche
of $60,000 paid on or before June 20, 2013, and the third tranche of $60,000 paid on or before July 20, 2013 (collectively, the
“Purchase Price”).


 


(c)          The
Closing. The Closing of the purchase and sale of the Securities shall take place at 10:00 a.m. Eastern Standard Time on the
second (2nd) business day following the date hereof, subject to notification of satisfaction of the conditions to the
Closing set forth herein and in Sections 6 and 7 below (or such later date as is mutually agreed to by the Company and the Buyer)
(the “Closing Date”).


 


2.          BUYER’S
REPRESENTATIONS AND WARRANTIES


 


Buyer represents and
warrants that:


 


(a)          Investment
Purpose. Buyer is acquiring the Securities and, upon conversion of Securities, the Buyer will acquire the Conversion Shares
then issuable, for its own account for investment only and not with a view towards, or for resale in connection with, the public
sale or distribution thereof, except pursuant to sales registered or exempted under the Securities Act; provided, however, that
by making the representations herein, such Buyer reserves the right to dispose of the Conversion Shares at any time in accordance
with or pursuant to an effective registration statement covering such Conversion Shares or an available exemption under the Securities
Act.


 






    	 



    	 



    

 


(b)          Accredited
Investor Status. Buyer is an “Accredited Investor” as that term is defined in Rule 501(a)(3) of Regulation
D.


 


(c)          Information.
Buyer and its advisors (and his or, its counsel), if any, have been furnished with all materials relating to the business, finances
and operations of the Company and information he deemed material to making an informed investment decision regarding his purchase
of the Securities and the Conversion Shares, which have been requested by Buyer. Buyer and its advisors, if any, have been afforded
the opportunity to ask questions of the Company and its management. Neither such inquiries nor any other due diligence investigations
conducted by Buyer or its advisors, if any, or its representatives shall modify, amend or affect Buyer’s right to rely on
the Company’s representations and warranties contained in Section 3 below. Buyer understands that its investment in the Securities
and the Conversion Shares involves a high degree of risk. Buyer is in a position regarding the Company, which, based upon employment,
family relationship or economic bargaining power, enabled and enables Buyer to obtain information from the Company in order to
evaluate the merits and risks of this investment. Buyer has sought such accounting, legal and tax advice, as it has considered
necessary to make an informed investment decision with respect to its acquisition of the Securities and the Conversion Shares.


 


(d)          Authorization,
Enforcement. This Agreement has been duly and validly authorized, executed and delivered on behalf of such Buyer and is a valid
and binding agreement of Buyer enforceable in accordance with its terms, except as such enforceability may be limited by general
principles of equity or applicable bankruptcy, insolvency, reorganization, moratorium, liquidation and other similar laws relating
to, or affecting generally, the enforcement of applicable creditors’ rights and remedies.


 


(e)          Due
Formation of Corporate and Other Buyer. Buyer has been formed and validly exists and has not been organized for the specific
purpose of purchasing the Securities and is not prohibited from doing so.


 


3.          REPRESENTATIONS
AND WARRANTIES OF THE COMPANY


 


The Company represents
and warrants to the Buyer that, except as set forth in the SEC Documents (as defined herein):


 


(a)          Organization
and Qualification. The Company and its Active Subsidiaries are corporations duly organized and validly existing in good standing
under the laws of the jurisdiction in which they are incorporated, and have the requisite corporate power to own their properties
and to carry on their business as now being conducted. Each of the Company and its Active Subsidiaries is duly qualified as a foreign
corporation to do business and is in good standing in every jurisdiction in which the nature of the business conducted by it makes
such qualification necessary, except to the extent that the failure to be so qualified or be in good standing would not have a
material adverse effect on the Company and its Active Subsidiaries taken as a whole.


 


(b)          Authorization,
Enforcement, Compliance with Other Instruments. (i) The Company has the requisite corporate power and authority to enter
into and perform this Agreement and the other Transaction Documents and to issue the Securities and the Conversion Shares in accordance
with the terms hereof and thereof, (ii) the execution and delivery of the Transaction Documents by the Company and the consummation
by it of the transactions contemplated hereby and thereby, including, without limitation, the issuance of the Securities the Conversion
Shares and the reservation for issuance and the issuance of the Conversion Shares issuable upon conversion or exercise thereof,
have been duly authorized by the Company’s Board of Directors and no further consent or authorization is required by the
Company, its Board of Directors or its stockholders, (iii) the Transaction Documents have been duly executed and delivered by the
Company, (iv) the Transaction Documents constitute the valid and binding obligations of the Company enforceable against the Company
in accordance with their terms, except as such enforceability may be limited by general principles of equity or applicable bankruptcy,
insolvency, reorganization, moratorium, liquidation or similar laws relating to, or affecting generally, the enforcement of creditors’
rights and remedies.


 


(c)          Capitalization.
The authorized capital stock of the Company consists of ________________ shares of Common Stock, par value $0.00015 per share,
of which about ________________ shares of Common Stock are issued and outstanding as of the date hereof. All of such outstanding
shares have been validly issued and are fully paid and nonassessable. Except as disclosed in the SEC Documents (as defined in Section
3(f)), no shares of Common Stock are subject to preemptive rights or any other similar rights or any liens or encumbrances suffered
or permitted by the Company. Except as disclosed in the SEC Documents, as of the date of this Agreement, (i) there are no outstanding
options, warrants, scrip, rights to subscribe to, calls or commitments of any character whatsoever relating either to or rights
convertible into any shares of capital stock of the Company or any of its subsidiaries, or contracts, commitments, understandings
or arrangements by which the Company or any of its subsidiaries is or may become bound to issue additional shares of capital stock
of the Company or any of its subsidiaries or options, warrants, scrip, rights to subscribe to, calls or commitments of any character
whatsoever relating to, or securities or rights convertible into, any shares of capital stock of the Company or any of its subsidiaries,
(ii) there are no agreements or arrangements under which the Company or any of its subsidiaries is obligated to register the sale
of any of their securities under the Securities Act (except pursuant to the Registration Rights Agreement or an S-8 Registration
Statement) and (iii) there are no outstanding registration statements (except for an S-8 Registration Statement and there are no
outstanding comment letters from the SEC or any other regulatory agency. There are no securities or instruments containing anti-dilution
or similar provisions that will be triggered by the issuance of the Securities as described in this Agreement. The Company has
furnished to the Buyer true and correct copies of the Company’s Articles of Incorporation, as amended and as in effect on
the date hereof (the “Articles of Incorporation”), and the Company’s By-laws, as in effect on the date
hereof (the “By-laws”), and the terms of all securities convertible into or exercisable for Common Stock and
the material rights of the holders thereof in respect thereto other than stock options issued to employees and consultants.


 






    	 



    	 



    

 


(d)          Issuance
of Securities. The Securities are duly authorized and, upon issuance in accordance with the terms hereof, shall be duly issued,
fully paid and nonassessable, are free from all taxes, liens and charges with respect to the issue thereof. The Conversion Shares
issuable upon conversion of the Securities have been duly authorized and reserved for issuance. Upon conversion or exercise in
accordance with the Securities the Conversion Shares will be duly issued, fully paid and nonassessable.


 


(e)          No
Conflicts. Except as disclosed in the SEC Documents, the execution, delivery and performance of the Transaction Documents by
the Company and the consummation by the Company of the transactions contemplated hereby will not (i) result in a violation of the
Certificate of Incorporation, any certificate of designations of any outstanding series of preferred stock of the Company or the
By-laws or (ii) conflict with or constitute a default (or an event which with notice or lapse of time or both would become a default)
under, or give to others any rights of termination, amendment, acceleration or cancellation of, any agreement, indenture or instrument
to which the Company or any of its subsidiaries is a party, or result in a violation of any law, rule, regulation, order, judgment
or decree (including federal and state securities laws and regulations and the rules and regulations of The National Association
of Securities Dealers Inc.’s OTC Bulletin Board on which the Common Stock is quoted) applicable to the Company or any of
its subsidiaries or by which any property or asset of the Company or any of its subsidiaries is bound or affected. Except as disclosed
in the SEC Documents, neither the Company nor its subsidiaries is in violation of any term of or in default under its Articles
of Incorporation or By-laws or their organizational charter or by-laws, respectively, or any material contract, agreement, mortgage,
indebtedness, indenture, instrument, judgment, decree or order or any statute, rule or regulation applicable to the Company or
its subsidiaries. The business of the Company and its subsidiaries is not being conducted, and shall not be conducted in violation
of any material law, ordinance, or regulation of any governmental entity. Except as specifically contemplated by this Agreement
and as required under the Securities Act and any applicable state securities laws, the Company is not required to obtain any consent,
authorization or order of, or make any filing or registration with, any court or governmental agency in order for it to execute,
deliver or perform any of its obligations under or contemplated by this Agreement or the Registration Rights Agreement in accordance
with the terms hereof or thereof. Except as disclosed in the SEC Documents, all consents, authorizations, orders, filings and registrations
which the Company is required to obtain pursuant to the preceding sentence have been obtained or effected on or prior to the date
hereof. The Company and its subsidiaries are unaware of any facts or circumstance, which might give rise to any of the foregoing.


 


(f)          SEC
Documents: Financial Statements. The Company shall file all reports, schedules, forms, statements and other documents required
to be filed by it with the SEC under of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)
(all of the foregoing filed prior to the date hereof or amended after the date hereof and all exhibits included therein and financial
statements and schedules thereto and documents incorporated by reference therein, being hereinafter referred to as the “SEC
Documents”). The Company has delivered to the Buyer or their representatives, or made available through the SEC’s
website at http://www.sec.gov, true and complete copies of the SEC Documents. As of their respective dates, the financial
statements of the Company disclosed in the SEC Documents (the “Financial Statements”) complied as to form in
all material respects with applicable accounting requirements and the published rules and regulations of the SEC with respect
thereto. Such financial statements have been prepared in accordance with generally accepted accounting principles, consistently
applied, during the periods involved (except (i) as may be otherwise indicated in such Financial Statements or the notes thereto,
or (ii) in the case of unaudited interim statements, to the extent they may exclude footnotes or may be condensed or summary statements)
and, fairly present in all material respects the financial position of the Company as of the dates thereof and the results of
its operations and cash flows for the periods then ended (subject, in the case of unaudited statements, to normal year-end audit
adjustments). No other information provided by or on behalf of the Company to the Buyer which is not included in the SEC Documents,
including, without limitation, information referred to in this Agreement, contains any untrue statement of a material fact or
omits to state any material fact necessary in order to make the statements therein, in the light of the circumstances under which
they were made, not misleading.


 






    	 



    	 



    

 


(g)          10(b)-5.
The SEC Documents do not include any untrue statements of material fact, nor do they omit to state any material fact required to
be stated therein necessary to make the statements made, in light of the circumstances under which they were made, not misleading.


 


(h)          Absence
of Litigation. Except as disclosed in the SEC Documents, there is no action, suit, proceeding, inquiry or investigation before
or by any court, public board, government agency, self-regulatory organization or body pending against or affecting the Company,
the Common Stock or any of the Company’s subsidiaries, wherein an unfavorable decision, ruling or finding would (i) have
a material adverse effect on the transactions contemplated hereby (ii) adversely affect the validity or enforceability of, or the
authority or ability of the Company to perform its obligations under, this Agreement or any of the documents contemplated herein,
or (iii) except as expressly disclosed in the SEC Documents, have a material adverse effect on the business, operations, properties,
financial condition or results of operations of the Company and its subsidiaries taken as a whole.


 


(i)          Acknowledgment
Regarding Buyer’s Purchase of the Securities. The Company acknowledges and agrees that the Buyer is acting solely in
the capacity of an arm’s length purchaser with respect to this Agreement and the transactions contemplated hereby. The Company
further acknowledges that the Buyer is not acting as a financial advisor or fiduciary of the Company (or in any similar capacity)
with respect to this Agreement and the transactions contemplated hereby and any advice given by the Buyer or any of their respective
representatives or agents in connection with this Agreement and the transactions contemplated hereby is merely incidental to such
Buyer’s purchase of the Securities or the Conversion Shares. The Company further represents to the Buyer that the Company’s
decision to enter into this Agreement has been based solely on the independent evaluation by the Company and its representatives.


 


(j)          No
General Solicitation. Neither the Company, nor any of its affiliates, nor any person acting on its or their behalf, has engaged
in any form of general solicitation or general advertising (within the meaning of Regulation D under the Securities Act) in connection
with the offer or sale of the Securities or the Conversion Shares.


 


(k)          No
Integrated Offering. Neither the Company, nor any of its affiliates, nor any person acting on its or their behalf has, directly
or indirectly, made any offers or sales of any security or solicited any offers to buy any security, under circumstances that would
require registration of the Securities or the Conversion Shares under the Securities Act or cause this offering of the Securities
or the Conversion Shares to be integrated with prior offerings by the Company for purposes of the Securities Act.


 


(l)          Internal
Accounting Controls. Except as set forth in the SEC Documents, the Company and each of its subsidiaries maintain a system of
internal accounting controls sufficient to provide reasonable assurance that (i) transactions are executed in accordance with management’s
general or specific authorizations, (ii) transactions are recorded as necessary to permit preparation of financial statements in
conformity with generally accepted accounting principles and to maintain asset accountability, and (iii) the recorded amounts for
assets is compared with the existing assets at reasonable intervals and appropriate action is taken with respect to any differences.


 


(m)          No
Material Adverse Breaches, etc. Except as set forth in the SEC Documents, neither the Company nor any of its subsidiaries is
subject to any charter, corporate or other legal restriction, or any judgment, decree, order, rule or regulation which in the judgment
of the Company’s officers has or is expected in the future to have a material adverse effect on the business, properties,
operations, financial condition, results of operations or prospects of the Company or its subsidiaries. Except as set forth in
the SEC Documents, neither the Company nor any of its subsidiaries is in breach of any contract or agreement which breach, in the
judgment of the Company’s officers, has or is expected to have a material adverse effect on the business, properties, operations,
financial condition, results of operations or prospects of the Company or its subsidiaries.


 


(n)          Tax
Status. Except as set forth in the SEC Documents, the Company and each of its subsidiaries has made and filed all federal and
state income and all other tax returns, reports and declarations required by any jurisdiction to which it is subject and (unless
and only to the extent that the Company and each of its subsidiaries has set aside on its books provisions reasonably adequate
for the payment of all unpaid and unreported taxes) has paid all taxes and other governmental assessments and charges that are
material in amount, shown or determined to be due on such returns, reports and declarations, except those being contested in good
faith and has set aside on its books provision reasonably adequate for the payment of all taxes for periods subsequent to the periods
to which such returns, reports or declarations apply. There are no unpaid taxes in any material amount claimed to be due by the
taxing authority of any jurisdiction, and the officers of the Company know of no basis for any such claim.


 






    	 



    	 



    

 


(o)          Certain
Transactions. Except as set forth in the SEC Documents, and except for arm’s length transactions pursuant to which the
Company makes payments in the ordinary course of business upon terms no less favorable than the Company could obtain from third
parties and other than the grant of stock options disclosed in the SEC Documents, none of the officers, directors, or employees
of the Company is presently a party to any transaction with the Company (other than for services as employees, officers and directors),
including any contract, agreement or other arrangement providing for the furnishing of services to or by, providing for rental
of real or personal property to or from, or otherwise requiring payments to or from any officer, director or such employee or,
to the knowledge of the Company, any corporation, partnership, trust or other entity in which any officer, director, or any such
employee has a substantial interest or is an officer, director, trustee or partner.


 


(p)          Fees
and Rights of First Refusal. The Company is not obligated to offer the securities offered hereunder on a right of first refusal
basis or otherwise to any third parties including, but not limited to, current or former shareholders of the Company, underwriters,
brokers, agents or other third parties.


 


4.          COVENANTS


 


(a)          Best
Efforts. Each party shall use its best efforts timely to satisfy each of the conditions to be satisfied by it as provided in
Sections 6 and 7 of this Agreement.


 


(b)          Form
D. The Company agrees to file a Form D with respect to the Conversion Shares as required under Regulation D and to provide
a copy thereof to Buyer promptly after such filing. The Company shall, on or before the Closing Date, take such action as the Company
shall reasonably determine is necessary to qualify the Conversion Shares, or obtain an exemption for the Conversion Shares for
sale to the Buyer at the Closing pursuant to this Agreement under applicable securities or “Blue Sky” laws of the states
of the United States, and shall provide evidence of any such action so taken to the Buyer on or prior to the Closing Date.


 


(c)          Reporting
Status. Until the earlier of (i) the date as of which the Buyer may sell all of the Conversion Shares without restriction pursuant
to Rule 144(k) promulgated under the Securities Act (or successor thereto), or (ii) the date on which (A) the Buyer shall have
sold all the Conversion Shares and (B) none of the Securities are outstanding (the “Registration Period”), the
Company shall file in a timely manner all reports required to be filed with the SEC pursuant to the Exchange Act and the regulations
of the SEC thereunder, and the Company shall not terminate its status as an issuer required to file reports under the Exchange
Act even if the Exchange Act or the rules and regulations thereunder would otherwise permit such termination.


 


(d)          Reservation
of Shares. The Company shall take all action reasonably necessary to at all times have authorized, and reserved for the purpose
of issuance, such number of shares of Common Stock as shall be necessary to effect the issuance of all of the Conversion Shares
due to Buyer upon conversion of the Amended Debenture. A default event under this Agreement and the Amended Debenture shall occur
if the Company does not have available such number of shares of Common Stock as shall be necessary to effect the issuance of all
of the Conversion Shares due to Buyer upon conversion of the Amended Debenture for a period of greater than 45 consecutive days.


 


(e)          Listings
or Quotation. The Company shall promptly secure the listing or quotation of the Conversion Shares upon each national securities
exchange, automated quotation system or The National Association of Securities Dealers Inc.’s Over-The-Counter Marketplace
(“OTCQB”) or other market, if any, upon which shares of Common Stock are then listed or quoted (subject to official
notice of issuance) and shall use its best efforts to maintain, so long as any other shares of Common Stock shall be so listed,
such listing of all Conversion Shares from time to time issuable under the terms of this Agreement. The Company shall maintain
the Common Stock’s authorization for quotation on the OTCQB.


 


(f)          Fees
and Expenses. Each of the Company and the Buyer shall pay all costs and expenses incurred by such party in connection with
the negotiation, investigation, preparation, execution and delivery of the Transaction Documents.


 






    	 



    	 



    

 


(g)          Corporate
Existence. So long as any of the Securities remain outstanding, the Company shall not directly or indirectly consummate any
merger, reorganization, restructuring, reverse stock split consolidation, sale of all or substantially all of the Company’s
assets or any similar transaction or related transactions (each such transaction, an “Organizational Change”)
unless, prior to the consummation an Organizational Change, the Company obtains the written consent of each Buyer. In any such
case, the Company will make appropriate provision with respect to such holders’ rights and interests to insure that the provisions
of this Section 4(h) will thereafter be applicable to the Securities.


 


(h)          Transactions
With Affiliates. So long as any Securities are outstanding, the Company shall not, and shall cause each of its subsidiaries
not to, enter into, amend, modify or supplement, or permit any subsidiary to enter into, amend, modify or supplement any agreement,
transaction, commitment, or arrangement with any of its or any subsidiary’s officers, directors, person who were officers
or directors at any time during the previous two (2) years, stockholders who beneficially own five percent (5%) or more of the
Common Stock, or Affiliates (as defined below) or with any individual related by blood, marriage, or adoption to any such individual
or with any entity in which any such entity or individual owns a five percent (5%) or more beneficial interest (each a “Related
Party”), except for (a) customary employment arrangements and benefit programs on reasonable terms, (b) any investment
in an Affiliate of the Company, (c) any agreement, transaction, commitment, or arrangement on an arms-length basis on terms no
less favorable than terms which would have been obtainable from a person other than such Related Party, (d) any agreement transaction,
commitment, or arrangement which is approved by a majority of the disinterested directors of the Company, for purposes hereof,
any director who is also an officer of the Company or any subsidiary of the Company shall not be a disinterested director with
respect to any such agreement, transaction, commitment, or arrangement. “Affiliate” for purposes hereof means,
with respect to any person or entity, another person or entity that, directly or indirectly, (i) has a ten percent (10%) or more
equity interest in that person or entity, (ii) has ten percent (10%) or more common ownership with that person or entity, (iii)
controls that person or entity, or (iv) shares common control with that person or entity. “Control” or
“controls” for purposes hereof means that a person or entity has the power, direct or indirect, to conduct or
govern the policies of another person or entity.


 


(i)          Transfer
Agent. The Company covenants and agrees that, in the event that the Company’s agency relationship with the transfer agent
should be terminated for any reason prior to a date which is two (2) years after the Closing Date, the Company shall immediately
appoint a new transfer agent and shall require that the new transfer agent execute and agree to be bound by the terms of the Transfer
Agent Instructions (as defined herein).


 


(j)          Production
Financing; Additional Indebtedness. The Company shall have closed on an additional $_____________ in debt financing from _________________
(“Production Lender”) on or before ____ ____, 2013 to provide working capital for inventory and production costs
(“Production Financing”). With the exception of the Production Financing, the Company shall not issue any debt
securities or promissory notes in the absence of the Buyer’s prior written consent, which consent shall not be unreasonably
withheld.


 


(k)          Current
Filings. The Company shall file all reports required under Section 13 of the Securities Exchange Act of 1934 within the time
parameters mandated by the Rules of the Securities and Exchange Commission.


 


(l)          Management.
The Company shall have executed and shall remain at all times in compliance with that certain ______________ (“Management
Agreement”) with Core Equity Group, LLC (“CEG”).


 


(m)          Further
Assurances; Cooperation. The Company shall use its best efforts to cooperate with the Company and to diligently perform under
the Transaction Documents. At and after the Closing, the Company shall execute and deliver such further instruments of conveyance
and transfer as Buyer may reasonably request to convey and transfer effectively to Buyer the Securities and any and all amounts
and shares of Common Stock due and payable thereunder.


 


5.          TRANSFER
AGENT INSTRUCTIONS


 


(a)          The
Company shall issue the Transfer Agent Instructions to its transfer agent in the form attached hereto as Exhibit B
for the purpose of having certificates issued, registered in the name of the Buyer or its respective nominee(s), for the Conversion
Shares representing such amounts of Securities as specified from time to time by the Buyer to the Company upon conversion of the
Securities, for interest owed pursuant to the Securities, and for any and all Liquidated Damages (as this term is defined in the
Investor Registration Rights Agreement).


 


(b)          The
Company shall not change its transfer agent without the express written consent of the Buyer, which may be withheld by the Buyer
in its sole discretion.


 






    	 



    	 



    

 


(c)          The
Company warrants that no instruction other than the Transfer Agent Instructions referred to in this Section 5 will be given by
the Company to its transfer agent and that the Conversion Shares shall otherwise be freely transferable on the books and records
of the Company as and to the extent provided in this Agreement.


 


(d)          Nothing
in this Section 5 shall affect in any way the Buyer’s obligations and agreement to comply with all applicable securities
laws upon resale of Conversion Shares. If the Buyer provides the Company with an opinion of counsel, in form, scope and substance
customary for opinions of counsel in comparable transactions to the effect that registration of a resale by the Buyer of any of
the Conversion Shares is not required under the Securities Act, the Company shall within two (2) business days instruct its transfer
agent to issue one or more certificates in such name and in such denominations as specified by the Buyer.


 


(e)          The
Company acknowledges that a breach by it of its obligations hereunder will cause irreparable harm to the Buyer by vitiating the
intent and purpose of the transaction contemplated hereby. Accordingly, the Company acknowledges that the remedy at law for a breach
of its obligations under this Section 5 will be inadequate and agrees, in the event of a breach or threatened breach by the Company
of the provisions of this Section 5, that the Buyer shall be entitled, in addition to all other available remedies, to an
injunction restraining any breach and requiring immediate issuance and transfer, without the necessity of showing economic loss
and without any bond or other security being required.


 


6.          CONDITIONS
TO THE COMPANY’S OBLIGATION TO SELL


 


The obligation of the
Company hereunder to issue and sell the Securities to the Buyer at the Closings is subject to the satisfaction, at or before the
Closing Date, of each of the following conditions, provided that these conditions are for the Company’s sole benefit and
may be waived by the Company at any time in its sole discretion: (a) Buyer shall have executed the Transaction Documents and delivered
them to the Company; and (b), Buyer shall have delivered to the Company the Purchase Price.


 


7.          CONDITIONS
TO THE BUYER’S OBLIGATION TO PURCHASE


 


The obligation of the
Buyer hereunder to purchase the Securities and to pay the Purchase Price pursuant to Section 1(b) hereof is subject to the satisfaction,
at or before the Closing Date or any Purchase Price payment date, of each of the following conditions:


 


(a)          The
Company shall have executed the Transaction Documents and delivered them to the Buyer.


 


(b)          The
representations and warranties of the Company shall be true and correct in all material respects as of the date when made and as
of the Closing Date as though made at that time (except for representations and warranties that speak as of a specific date). The
Company shall have performed, satisfied and complied in all material respects with the covenants, agreement and conditions required
by this Agreement and the Amended Debenture to be performed, satisfied or complied with by the Company at or prior to the Closing
Date or any Purchase Price payment date, and through and including the date upon which the Amended Debenture has been fully paid.
If requested by the Buyer, the Buyer shall have received a certificate, executed by the President of the Company to the foregoing
effect and as to such other matters as may be reasonably requested by the Buyer.


 


(c)          The
Company shall have executed and delivered to the Buyer the Securities, including the Amended Debenture.


 


(d)          The
Company shall have provided to the Buyer a certificate of good standing from the secretary of state from the state in which the
company is incorporated.


 


(e)          The
Transfer Agent Instructions, in form and substance satisfactory to the Buyer, shall have been delivered to and acknowledged in
writing by the Company’s transfer agent.


 






    	 



    	 



    

 


8.          INDEMNIFICATION


 


(a)          In
consideration of the Buyer’s execution and delivery of this Agreement and acquiring the Securities and the Conversion Shares
hereunder, and in addition to all of the Company’s other obligations under this Agreement, the Company shall defend, protect,
indemnify and hold harmless the Buyer and each other holder of the Securities and the Conversion Shares, and all of their officers,
directors, employees and agents (including, without limitation, those retained in connection with the transactions contemplated
by this Agreement) (collectively, the “Buyer Indemnitees”) from and against any and all actions, causes of action,
suits, claims, losses, costs, penalties, fees, liabilities and damages, and expenses in connection therewith (irrespective of whether
any such Buyer Indemnitee is a party to the action for which indemnification hereunder is sought), and including reasonable attorneys’
fees and disbursements (the “Indemnified Liabilities”), incurred by the Buyer Indemnitees or any of them as
a result of, or arising out of, or relating to (a) any misrepresentation or breach of any representation or warranty made by the
Company in this Agreement, the other Transaction Documents or any other certificate, instrument or document contemplated hereby
or thereby, (b) any breach of any covenant, agreement or obligation of the Company contained in this Agreement, the other Transaction
Documents or any other certificate, instrument or document contemplated hereby or thereby, or (c) any cause of action, suit or
claim brought or made against such Indemnitee and arising out of or resulting from the execution, delivery, performance or enforcement
of this Agreement or any other instrument, document or agreement executed pursuant hereto by any of the Indemnities, any transaction
financed or to be financed in whole or in part, directly or indirectly, with the proceeds of the issuance of the Securities or
the status of the Buyer or holder of the Securities the Conversion Shares, as a Buyer of Securities in the Company. To the extent
that the foregoing undertaking by the Company may be unenforceable for any reason, the Company shall make the maximum contribution
to the payment and satisfaction of each of the Indemnified Liabilities, which is permissible under applicable law.


 


9.          GOVERNING
LAW: MISCELLANEOUS


 


(a)          Governing
Law. This Agreement shall be governed by and interpreted in accordance with the laws of the State of New Jersey, without regard
to the principles of conflict of laws. The Company and the Buyer expressly consent to the jurisdiction and venue of the Superior
Court of New Jersey, Bergen County, for any litigation between the parties.


 


(b)          Specific
Performance. The parties hereto recognize that any breach of the terms this Agreement may give rise to irreparable harm for
which money damages would not be an adequate remedy, and accordingly agree that any non-breaching party shall be entitled to enforce
the terms of this Agreement by a decree of specific performance without the necessity of proving the inadequacy as a remedy of
money damages. If specific performance is elected as a remedy hereunder, such remedy shall be in addition to any other remedies
available at law or equity.


 


(c)          Counterparts.
This Agreement may be executed in two or more identical counterparts, all of which shall be considered one and the same agreement
and shall become effective when counterparts have been signed by each party and delivered to the other party. In the event any
signature page is delivered by facsimile transmission, the party using such means of delivery shall cause four (4) additional original
executed signature pages to be physically delivered to the other party within five (5) days of the execution and delivery hereof.


 


(d)          Headings;
Severability. The headings of this Agreement are for convenience of reference and shall not form part of, or affect the interpretation
of, this Agreement. If any provision of this Agreement shall be invalid or unenforceable in any jurisdiction, such invalidity or
unenforceability shall not affect the validity or enforceability of the remainder of this Agreement in that jurisdiction or the
validity or enforceability of any provision of this Agreement in any other jurisdiction.


 


(e)          Entire
Agreement, Amendments. This Agreement supersedes all other prior oral or written agreements between the Buyer, the Company,
their affiliates and persons acting on their behalf with respect to the matters discussed herein, and this Agreement and the instruments
referenced herein contain the entire understanding of the parties with respect to the matters covered herein and therein and, except
as specifically set forth herein or therein, neither the Company nor any Buyer makes any representation, warranty, covenant or
undertaking with respect to such matters. No provision of this Agreement may be waived or amended other than by an instrument in
writing signed by the party to be charged with enforcement.


 


(f)          Notices.
Any notices, consents, waivers, or other communications required or permitted to be given under the terms of this Agreement must
be in writing and will be deemed to have been delivered (i) upon receipt, when delivered personally; (ii) upon confirmation of
receipt, when sent by facsimile; (iii) three (3) days after being sent by U.S. certified mail, return receipt requested, or (iv)
one (1) day after deposit with a nationally recognized overnight delivery service, in each case properly addressed to the party
to receive the same. Each party shall provide five (5) days’ prior written notice to the other party of any change in address
or facsimile number.


 


(g)          Successors
and Assigns. This Agreement shall be binding upon and inure to the benefit of the parties and their respective successors and
assigns. Neither the Company nor any Buyer shall assign this Agreement or any rights or obligations hereunder without the prior
written consent of the other party hereto.


 






    	 



    	 



    

 


(h)          No
Third Party Beneficiaries. This Agreement is intended for the benefit of the parties hereto and their respective permitted
successors and assigns, and is not for the benefit of, nor may any provision hereof be enforced by, any other person.


 


(i)          Publicity.
The Company shall issue no press release or public disclosure involving the Transaction Documents and/or the Financing in the absence
of the Buyer’s prior written consent.


 


(j)          Further
Assurances. Each party shall do and perform, or cause to be done and performed, all such further acts and things, and shall
execute and deliver all such other agreements, certificates, instruments and documents, as the other party may reasonably request
in order to carry out the intent and accomplish the purposes of this Agreement and the consummation of the transactions contemplated
hereby.


 


(k)          Termination.
In the event that the Closing shall not have occurred with respect to the Buyer on or before five (5) business days from the date
hereof due to the Company’s or the Buyer’s failure to satisfy the conditions set forth in Sections 6 and 7 above (and
the non-breaching party’s failure to waive such unsatisfied condition(s)), the non-breaching party shall have the option
to terminate this Agreement with respect to such breaching party at the close of business on such date without liability of any
party to any other party; provided, however, that if this Agreement is terminated by the Company pursuant to this Section 9, the
Company shall remain obligated to reimburse the Buyer for $5,000 in fees and expenses.


 


[REMAINDER OF PAGE INTENTIONALLY LEFT
BLANK


- SIGNATURE PAGE FOLLOWS]


 




    	 



    	 



    

 


IN WITNESS WHEREOF the parties have
duly executed, or caused their duly authorized representative, to execute this Securities Purchase Agreement.


 


	 	[                                                   ]
	 	 
	 	By:
	 	Name:
	 	Title:           Manager


 


	PREMIER BEVERAGE GROUP, CORP.	 
	 	 
	By:	 	 
	Name:	Fouad Kallamni	 
	Title:	President