Section 302 Certification
  1.
    
    I have reviewed this quarterly report on Form 10-Q of Amscan Holdings, Inc. ;2.
    
    Based on my knowledge, this report does not contain any untrue statement of a material fact or
omit to state a material fact necessary to make the statements made, in light of the
circumstances under which such statements were made, not misleading with respect to the period
covered by this report;3.
    
    Based on my knowledge, the financial statements, and other financial information included in this
report, fairly present in all material respects the financial condition, results of operations
and cash flows of the registrant as of, and for, the periods presented in this report;4.
    
    The registrants other certifying officer(s) and I are responsible for establishing and
maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and
15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules
13a-15(f) and 15d-15(f)) for the registrant and have:
 (a)
    
    Designed such
disclosure controls
and procedures, or
caused such
disclosure controls
and procedures to
be designed under
our supervision, to
ensure that
material
information
relating to the
registrant,
including its
consolidated
subsidiaries, is
made known to us by
others within those
entities,
particularly during
the period in which
this report is
being prepared;(b)
    
    Designed such
internal control
over financial
reporting, or
caused such
internal control
over financial
reporting to be
designed under our
supervision, to
provide reasonable
assurance regarding
the reliability of
financial reporting
and the preparation
of financial
statements for
external purposes
in accordance with
generally accepted
accounting
principles;(c)
    
    Evaluated the
effectiveness of
the registrants
disclosure controls
and procedures and
presented in this
report our
conclusions about
the effectiveness
of the disclosure
controls and
procedures, as of
the end of the
period covered by
this report based
on such evaluation;
and(d)
    
    Disclosed in this
report any change
in the registrants
internal control
over financial
reporting that
occurred during the
registrants most
recent fiscal
quarter (the
registrants fourth
fiscal quarter in
the case of an
annual report) that
has materially
affected, or is
reasonably likely
to materially
affect, the
registrants
internal control
over financial
reporting; and
 5.
    
    The registrants other certifying officer(s) and I have disclosed, based on our most recent evaluation of
internal control over financial reporting, to the registrants auditors and the audit committee of the
registrants board of directors (or persons performing the equivalent functions):
 (a)
    
    All significant deficiencies and material
weaknesses in the design or operation of
internal control over financial reporting
which are reasonably likely to adversely
affect the registrants ability to record,
process, summarize and report financial
information; and(b)
    
    Any fraud, whether or not material, that
involves management or other employees who
have a significant role in the registrants
internal control over financial reporting.
  /s/ Gerald C. RittenbergGerald C. RittenbergChief Executive Officer(Principal executive officer)