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                                                                    EXHIBIT 3(1)

                            ARTICLES OF INCORPORATION
                                       OF
                                  ANAGRAM INC.

            The undersigned, being a natural person of full age, for the purpose
of forming a corporation under and pursuant to the provisions of the Minnesota
Business Corporation Act, being Chapter 301, Minnesota Statutes Annotated, does
hereby adopt the following Articles of Incorporation.

                                   ARTICLE I.

            The name of this corporation shall be:

                        Anagram Inc.

                                   ARTICLE II.

            The purposes and powers of this corporation shall be:

            (a) General business purposes.

            (b) Marketing products and services of all types.

            (c) To acquire, hold, mortgage, pledge or dispose of the shares,
bond, securities and other evidences of indebtedness of any domestic or foreign
corporation.

            (d) To take, lease, purchase or otherwise acquire, and to own, use,
hold, sell, convey, exchange, lease, mortgage, work, improve, develop, divide
and otherwise handle, deal in, and dispose of real estate, real property, and
any interest or right therein. To erect, construct, maintain, improve, rebuild,
enlarge, alter, manage and control, directly or through ownership of stock in
any corporation, any and all kinds of buildings, houses, stores, offices, shops,
warehouses, factories, mills, machinery and plants, and any and all other
structures and erections which may at any time be necessary, useful or
advantageous, for the purposes of the corporation, and which lawfully may be
done under the laws of the State of Minnesota.

            (e) To make, enter into, perform and carry out contracts for
constructing, building, altering, improving, repairing, decorating, maintaining,
furnishing and fitting up buildings, tenements and structures of every
description, and to advance money to and enter into agreements of all kinds with
builders, contractors, property owners and others for said purpose.

            (f) To purchase or otherwise acquire, own, mortgage, pledge, sell,
assign and transfer, or otherwise dispose of, to invest, trade, deal in and deal
with goods, wares, and merchandise and personal property of every class and
description; to acquire and pay for in cash, stocks or bonds of this
corporation, or otherwise, the good will, rights, assets and property, and to
undertake or assume the whole or any part of the obligations or liabilities of
any person,

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firm, association or corporation; to acquire, hold, use, sell, assign, lease,
grant licenses in respect of, mortgage or otherwise dispose of letters patent of
the United States or any foreign country, patent rights, licenses and
privileges, inventions, improvements and processes, copyrights, trademarks and
trade names, relating to or useful in connection with any business of this
corporation.

            (g) To enter into, make and perform contracts of every kind and
description with any person, firm, association, corporation, municipality,
county, state, body politic or government or colony or dependency thereof, to
borrow money for any of the purposes of the corporation, from time to time, to
draw, make, accept, endorse, execute and issue promissory notes, drafts, bills
of exchange, warrants, bonds, debentures and other negotiable or non-negotiable
instruments and evidences of indebtedness, and to secure the payment of any
thereof and of the interest thereon by mortgage upon or pledge, conveyance or
assignment in trust or the whole or any part of the property of the corporation,
whether at the time owned or thereafter acquired, and to sell, pledge, or
otherwise dispose of such bonds or other obligations of the corporation, for its
corporate purposes.

            (h) To purchase, hold, sell and transfer the shares of its own
capital stock.

            (i) To have one or more offices, within or without the State of
Minnesota, to carry on all or any of its operations and business and, without
restriction or limit as to amount, to purchase or otherwise acquire, hold, own,
mortgage, sell, convey or otherwise dispose of real property of every class and
description in any of the states, districts, territories or colonies of the
United States, and in any and all foreign countries, subject to the laws of such
state, district, territory, colony or country; and, in general, to exercise and
to have such other powers and purposes as may be reasonably incidental to or
necessary for the exercise of any of the powers hereinabove specified.

            (j) To do each and all of the things aforesaid for itself, or as
agent, nominee, broker, factor, consignee, associate, joint venturer, or partner
of or with other persons, firms, partnerships, general or limited, associations,
or corporations; and to do the same as fully and to the same extent as natural
persons might or could do, including the formation or entering into joint
ventures or general or limited partnerships or associations to do any of the
things aforesaid and becoming and acting as a joint venturer, general or limited
partners, or associate or member therein.

            (k) The objects and purposes specified in the foregoing paragraphs
shall, except where otherwise expressed, be in nowise limited or restricted by
reference to, or inference from the terms of any other clause in these Articles
of Incorporation, but the objects and purposes specified in each of the
foregoing clauses of this Article shall be regarded as independent objects and
purposes and shall be in addition to any other powers of corporations having
general business purposes under the Minnesota Business Corporation Act.

                                      -2-
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                                  ARTICLE III.

            The location and post office address of its registered office within
the State of Minnesota shall be 1800 Midwest Plaza Building, Minneapolis,
Minnesota, 55402.

                                   ARTICLE IV.

            The time for the commencement of this corporation shall be the date
upon which these Articles of Incorporation are filed in the office of the
Secretary of State of Minnesota, and its duration shall be perpetual.

                                    ARTICLE V

            (a) The capital stock of this corporation shall consist of
Twenty-five Thousand (25,000) shares of common stock at One Dollar ($1.00) par
value.

            (b) No holder of stock of this corporation shall be entitled to any
cumulative voting rights.

            (c) The capital stock of this corporation shall be issued in the
manner, at the times, in such amounts, and for such consideration in money or
property or both, as the Board of Directors may, from time to time, determine.
The Board of Directors shall have the authority to fix the terms, provisions and
conditions of, and authorize the issuance of options, warrants, or rights to
purchase or subscribe for shares of its common stock, including the price or
prices at which shares may be purchased or subscribed for.

            (d) No holder of stock of this corporation shall have any
preferential, pre-emptive, or other rights of subscription to any shares of any
class of stock of this corporation allotted or sold or to be allotted or sold
and now or hereafter authorized, or to any obligations or securities convertible
into any class of stock of this corporation, nor any right of subscription to
any part thereof.

                                   ARTICLE VI.

            The corporation shall indemnify its officers, directors, employees
and agents to the full extent permitted by the laws of the State of Minnesota,
as now in effect or as the same may hereafter be amended.

                                  ARTICLE VII.

            The amount of stated capital with which this corporation shall begin
business shall be the sum of One Thousand Dollars ($1,000.00).

                                  ARTICLE VIII.

            The name and post office address of the incorporator forming this
corporation is:

                  Ralph Strangis
                  1800 Midwest Plaza
                  Minneapolis, Minnesota 55402

                                      -3-
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                                   ARTICLE IX

            (a) The management of the corporation shall be vested in a Board of
Directors whose number shall be determined in accordance with the Bylaws of this
corporation. The first Board of Directors of the corporation, who shall hold
office until the next annual meeting of shareholders and until their successors
are elected shall consist of:

                        Ralph Strangis
                        1800 Midwest Plaza
                        Minneapolis, Minnesota 55402

                        Michael D. Goldner
                        1800 Midwest Plaza
                        Minneapolis, Minnesota 55402

                        Andris A. Baltins
                        1800 Midwest Plaza
                        Minneapolis, Minnesota 55402

            (b) The Board of Directors shall have the authority to make and
alter Bylaws, subject to the power of the stockholders to change or repeal such
Bylaws.

            IN WITNESS WHEREOF, the undersigned has hereunto set his hand this
17th day of June, 1977.

In the Presence Of:

                                        /s/ Illegible
                                        ---------------------------------------
 /s/ Victoria A. Nuget
-------------------------------------

 /s/ Marcia L. Olson
--------------------------------------

State of Minnesota )
                   ) ss.:
County of Hennepin )

            On this 17th day of June, 1977, before me a notary public within and
for said county, personally appeared Ralph Strangis to me known to be the person
named in and who executed the foregoing Articles of Incorporation, and he
acknowledged that he executed the same as his free act and deed and for the uses
and purposes therein expressed.

                                                      /s/ Marcia L. Olson

[SEAL]

                                      -4-
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                            CERTIFICATE OF AMENDMENT
                         OF ARTICLES OF INCORPORATION OF
                                  ANAGRAM INC.

                  We, the undersigned, Garry Kieves and Rick Keives, President
and Vice President and Secretary, respectively, of ANAGRAM INC., a Minnesota
corporation, do hereby certify that resolutions as hereinafter set forth were
adopted by a unanimous action in writing signed by all of the stockholders of
Anagram Inc., for the purpose of amending the Articles of Incorporation of the
corporation.

                  WHEREAS, the Board of Directors has deemed it advisable to
                  change the corporate name of the corporation and has proposed
                  an amendment to the Articles of Incorporation of the
                  corporation;

                  NOW THEREFORE, BE IT HEREBY RESOLVED, that Article I of the
                  Articles of Incorporation be and the same is hereby amended by
                  deleting the present Article I and inserting in lieu thereof
                  the following Article I:

                                   "ARTICLE I.

                     The name of this corporation shall be:

                          Anagram International, Inc."

                  RESOLVED, FURTHER, that the President or any Vice President,
                  acting alone or with the Secretary or an Assistant Secretary,
                  be and they each are hereby authorized and empowered to take
                  any and all action necessary or required in order to file for
                  record with the Secretary of State of Minnesota and in any
                  other jurisdiction the foregoing amendment to the Articles of
                  Incorporation and to take all other action necessary with
                  respect to the change of name of the corporation.

                  IN WITNESS WHEREOF, we have subscribed our names hereto this
25th day of February, 1982.

In the Presence of:

 /s/ Illegible                                /s/ Garry Kieves
------------------------------                ----------------------------------
                                             Garry Kieves, President

 /s/ Marcia L. Olson                          /s/ R. Keives
------------------------------                ----------------------------------
                                             Rick Keives, Vice President
                                                  and Secretary

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                            CERTIFICATE OF AMENDMENT
                          ARTICLES OF INCORPORATION OF
                           ANAGRAM INTERNATIONAL, INC.

                  The undersigned, the Secretary of Anagram International, Inc.,
a Minnesota corporation (the "Corporation"), does hereby certify that pursuant
to the provisions of Minnesota Statutes, Section 302A.135, the following
resolutions were adopted by the unanimous action in writing by all of the
Shareholder and all of the Directors of the Corporation on December 29, 1992.

                  NOW, THEREFORE BE IT RESOLVED that the following amendment to
the Articles of Incorporation is hereby adopted:

                                    ARTICLE V

                  (a)   The capital stock of this corporation shall consist of
                        Twenty-five Thousand (25,000) shares of stock at One
                        Dollar ($1.00) par value.

                  (b)   No holder of stock of this corporation shall be entitled
                        to any cumulative voting rights.

                  (c)   The capital stock of this corporation shall be issued in
                        the manner, at the times, in such amounts, and for such
                        consideration in money or property or both, as the Board
                        of Directors may, from time to time, determine. The
                        Board of Directors shall have the authority to establish
                        more than one class or series of stock, to designate the
                        rights and preferences thereof and to fix the terms,
                        provisions and conditions of, and authorize the issuance
                        of options, warrants, or rights to purchase or subscribe
                        for shares of its common stock, including the price or
                        prices at which shares may be purchased or subscribed
                        for.

                  (d)   No holder of stock of this corporation shall have any
                        preferential, pre-emptive, or other rights of
                        subscription to any shares of any class of stock of this
                        corporation allotted or sold or to be allotted or sold
                        and how or hereafter authorized, or to any obligations
                        or securities convertible into any class of stock of
                        this corporation, nor any right of subscription to any
                        part thereof.

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                  IN WITNESS HEREOF, the undersigned has hereunto set his hand
this 30th day of December, 1992.

                                            /s/ James Plutt
                                            -----------------------------------
                                                Secretary