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                                                                    EXHIBIT 10.1


                           COLUMBIA SPORTSWEAR COMPANY
                      EXECUTIVE INCENTIVE COMPENSATION PLAN

                                    ARTICLE 1

      Name of Plan. The name of the Plan shall be the Columbia Sportswear
Company Executive Incentive Compensation Plan (the Plan).

                                    ARTICLE 2

      Effective Date of Plan. The effective date of the Plan shall be January 1,
1999. The Plan shall be subject to the approval of a majority of the
shareholders of Columbia Sportswear Co. (the Company) at the first annual
shareholders meeting to be held after the effective date. No payments will be
made under the Plan unless and until such approval is obtained.

                                    ARTICLE 3

      Purpose of Plan. The purpose of this Plan is to provide an incentive to
key executive officers of the Company who contribute to its success by offering
an opportunity to such persons to earn compensation in addition to their
salaries, based upon company success.

                                    ARTICLE 4

      Administration of Plan. The Plan shall be administered by the Compensation
Committee (the Committee) of the Board of Directors (the Board) of the Company.
The Committee shall have the full power and authority to administer the Plan. In
applying and interpreting the provisions of the Plan, the decisions of the
Committee shall be final.

                                    ARTICLE 5

      Eligibility. The Committee shall determine the key executive officers of
the Company who shall participate in the Plan for any fiscal year as soon as
practicable following the beginning thereof, but no later than 90 days after the
beginning of the year. Such determination shall be in writing and shall be
communicated to eligible executives as soon as practicable.

                                    ARTICLE 6

      Performance Goals. From time to time, the Committee shall establish
performance goals based on the amount of Company revenues, sales, earnings, or
earnings per share, or the growth of Company revenues, sales, earnings, or
earnings per share. The performance goals to be applied for any calendar year
shall be determined by the Committee no later than 90 days after the beginning
of the year. Each eligible executive's bonus shall be determined, in such manner
as the Committee shall prescribe, by the extent to which the Company attains
these performance goals. The specific performance goals to which each eligible
executive's bonus is tied shall be at the discretion of the Committee. The
audited financial statements of the Company will be used to measure all
financial goals. The Committee shall have the discretion to include or exclude
any extraordinary items and/or to adjust its performance goals to take into
account changes in accounting, however, any decision to include or exclude


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extraordinary items or to adjust performance goals to reflect changes in
accounting shall be made by the Committee at or prior to the time the Committee
establishes performance goals for the calendar year as prescribed above in this
Article 6.

                                    ARTICLE 7

      Amount of Target Bonus. Upon determining that an executive is eligible to
participate in the Plan, the Committee shall determine a target bonus for such
executive. The target bonus shall be stated as a percentage of the eligible
executive's base salary.

      After the end of the year, the Committee shall determine the extent to
which the Company has reached the performance goals established for the eligible
executives. The Committee shall have the discretion to reduce the amount payable
to any participant for a calendar year by up to 100% based upon factors which it
determines, in its discretion, warrant such reduction.

      Notwithstanding any other provision of the Plan, the maximum amount
payable to any participant under the Plan for a calendar year will not exceed $2
million.

                                    ARTICLE 8

      Time of Payment. Payments will be made as soon as practicable after the
Committee has certified the amounts payable under the Plan based upon audited
financial results of the Company for the calendar year. No payment will be made
under the Plan in respect of any calendar year unless the predetermined
performance goals have been satisfied.

                                    ARTICLE 9

      Term of Plan. The Plan shall remain in effect until terminated by the
Board.

                                   ARTICLE 10

      Separation. In case of separation from the Company due to death,
disability, or retirement an individual or his or her beneficiaries shall
receive a bonus, which is prorated for the period of time that the eligible
executive was employed by the Company during the year in which the eligible
employee died, became disable or retired. The amount of such payment shall be
determined and payable after the end of such year. In case of separation from
the Company for any other reason, an eligible executive shall not be entitled to
a bonus under this Plan for the year in which the separation occurs.

                                   ARTICLE 11

        Amendment of the Plan. The Board shall have the power to amend or
terminate this Plan, in whole or in part, at any time, except that the Board
shall not have the right to change the performance goals established by the
Committee under Article 6, above. The Plan shall not create any rights of future
participation in any employee. No person eligible to receive a bonus under this
Plan shall have any rights to pledge, assign, or otherwise dispose of any unpaid
portion of such bonus.