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                                                                    EXHIBIT 31.1


              CERTIFICATION OF CHIEF EXECUTIVE OFFICER AS ADOPTED
           PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Richard Koch, certify that:

         1.       I have reviewed this quarterly report on Form 10-QSB of Power
                  Efficiency Corporation;

         2.       Based on my knowledge, this quarterly report does not contain
                  any untrue statement of a material fact or omit to state a
                  material fact necessary to make the statements made, in light
                  of the circumstances under which such statements were made,
                  not misleading with respect to the period covered by this
                  quarterly report;

         3.       Based on my knowledge, the financial statements, and other
                  financial information included in this quarterly report,
                  fairly present in all material respects the financial
                  condition, results of operations and cash flows of the
                  registrant as of, and for, the periods presented in this
                  quarterly report;

         4.       The registrant's other certifying officers and I are
                  responsible for establishing and maintaining disclosure
                  controls and procedures (as defined in Exchange Act Rules
                  13a-14 and 15d-14) for the registrant and have: a) designed
                  such disclosure controls and procedures to ensure that
                  material information relating to the registrant, including its
                  consolidated subsidiaries, is made known to us by others
                  within those entities, particularly during the period in which
                  this quarterly report is being prepared; b) evaluated the
                  effectiveness of the registrant's disclosure controls and
                  procedures as of a date within 90 days prior to the filing
                  date of this quarterly report (the "Evaluation Date"); and c)
                  presented in this quarterly report our conclusions about the
                  effectiveness of the disclosure controls and procedures based
                  on our evaluation as of the Evaluation Date;

         5.       The registrant's other certifying officers and I have
                  disclosed, based on our most recent evaluation, to the
                  registrant's auditors and the audit committee of the
                  registrant's board of directors (or persons performing the
                  equivalent functions): a) all significant deficiencies in the
                  design or operation of internal controls which could adversely
                  affect the registrant's ability to record, process, summarize
                  and report financial data and have identified for the
                  registrant's auditors any material weaknesses in internal
                  controls; and b) any fraud, whether or not material, that
                  involves management or other employees who have a significant
                  role in the registrant's internal controls; and

         6.       The registrant's other certifying officers and I have
                  indicated in this quarterly report whether there were
                  significant changes in internal controls or in other factors
                  that could significantly affect internal controls subsequent
                  to the date of our most recent evaluation, including any
                  corrective actions with regard to significant deficiencies and
                  material weaknesses.

                                             By: /s/ Richard Koch
                                                --------------------------------
                                             RICHARD KOCH
                                             CHIEF EXECUTIVE OFFICER
Date: November 14, 2003                      (PRINCIPAL EXECUTIVE OFFICER)