Exhibit 10(e)(xv)

                                            December 10, 1993

Mr. Paul W. Farley
Vice President - Finance
Gibson Card Division
Gibson Greetings, Inc.
2100 Section Road
Cincinnati, OH  45237

Dear Paul:

     As  you  are  probably  aware,  your  employment  agreement  with  Gibson
Greetings, Inc. is set to expire  on January 31, 1994.  Upon  that expiration,
you would become an at-will employee of the Company.

     However, we believe  that you, as  a valued member  of the Company,  have
earned and continue to deserve  the career and financial security  afforded by
an employment  agreement.   Therefore, we  are hereby  offering to extend your
agreement indefinitely  until it  is terminated  by the  Company upon  one (1)
year's advance written notice to you.   The agreement shall remain subject  to
earlier  termination  for  cause.    All  other  terms  and  conditions of the
agreement shall remain the same.

     Please  be  aware  that,  even  if  the Company decides to terminate your
employment agreement,  that would  not necessarily  be a  termination of  your
relationship with the Company.

     To  indicate  your  acceptance  of  this  amendment,  please  sign  where
indicated below and, as promptly as possible, return the executed original  in
the enclosed self-addressed  envelope.  Please  be sure to  retain an executed
copy for your records.

                                            Sincerely,

                                            GIBSON GREETINGS, INC.

                                            /s/ Stephen M. Sweeney
                                            ----------------------
                                            Stephen M. Sweeney
                                            Vice President, Human Resources

SMS/HLC/dk

ACCEPTED AND AGREED TO:

       /s/ Paul W. Farley
       --------------------
Date:    1/28/94
       --------------
                                     -66-
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January 24, 1991


Mr. Paul W. Farley
Controller
Gibson Greetings, Inc.
2100 Section Road
Cincinnati, Ohio  45237


Re:  Employment Agreement


Dear Paul:


     It is my pleasure  to confirm to you  the following terms and  conditions
under which you have agreed to  serve as Controller of Gibson Greetings,  Inc.
("Company").

     1.You have agreed to serve the  Company on a full-time basis as  a senior
       executive employee, and the Company agrees to employ you as such, for a
       period of three years commencing February 1,1991 and ending on  January
       31, 1994.   Your  annual salary,  effective February  1, 1991, shall be
       $85,000 which amount may be increased from time to time by the  Company
       throughout the term of the  Agreement in accordance with the  Company's
       salary administration program.  In  addition, you will qualify for  the
       Key Executives' Bonus Program.

     2.In addition to the above salary and bonus, you will also be included in
       Gibson's Supplemental Executive Retirement  Plan and in Gibson's  other
       programs   for   executives   which   include:      executive  physical
       examinations,  supplemental  life  insurance,  and  tax preparation and
       estate planning assistance.

     3.In the event  you are unable  to perform your  duties hereunder due  to
       illness or other incapacity,  which incapacity continues for  more than
       six consecutive or  nonconsecutive months in  any twelve month  period,
       the Company  shall have  the right,  on not  less than  30 days written
       notice to you, to terminate this Agreement.  In the event of your death
       during your  employment hereunder,  your salary  shall cease  as of the
       last day of the sixth full calendar month following the month in  which
       your death occurs.   Except for  such salary continuation  rights, this
       Agreement shall terminate as of the date of death.

                                                                  Cont'd......









                                     -67-
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Mr. Paul W. Farley

January 24, 1991


Page Two


     4.In the event any person  becomes the beneficial owner of  fifty percent
       (50%) or more of the Company's securities, and you are not retained  by
       that  person  in  substantially   the  same  capacity  and   salary  as
       contemplated herein for at least six  (6) months from the date of  said
       change in beneficial ownership,  then upon your termination  hereunder,
       you will be paid one year's salary reduced by 1/12 for each full  month
       of employment completed after said change in beneficial ownership.  Any
       amount to be paid  hereunder would be further  reduced by the value  of
       any  severance  package  received  by  you  from  the  new ownership in
       connection with your termination.

     5.In the event you voluntarily terminate your employment during the  term
       of this Agreement, or if your employment is terminated for cause,  your
       right  to  all  compensation  hereunder  shall  cease as of the date of
       termination.    "Cause"  shall  mean dishonesty, insubordination, gross
       negligence or  willful misconduct  in the  performance of  your duties,
       failure to perform  duties in a  diligent and competent  manner, or any
       willful  or  material  breach  of  this  Agreement.    Termination   of
       employment under this Paragraph shall terminate this Agreement with the
       exception of the provisions of Paragraphs 6, 7, and 9.

     6.Also in the event you voluntarily terminate your employment  hereunder,
       or  in  the  event  the  Company  terminates  this  Agreement  and your
       employment for cause, you  agree that for a  period of two years  after
       such termination, you  will not compete,  directly or indirectly,  with
       the Company  or with  any division,  subsidiary or  affiliate of Gibson
       Greetings,  Inc.  or  participate  as  a  director,  officer, employee,
       consultant, advisor, partner or joint venturer in any business  engaged
       in  the  manufacture  or  sale  of  greeting  cards, gift wrap or other
       products produced  by the  Company, or  by any  division, subsidiary or
       affiliate  of  Gibson  Greetings,  Inc.,  without  the  Company's prior
       consent.  If  this Agreement is  not earlier terminated  as provided in
       this Paragraph, your said obligation  not to compete shall continue  in
       effect  for  a  period  of  one  year  following the expiration of this
       Agreement or of any renewal or extension hereof.

     7.In connection with  this Agreement, you  agree to receive  confidential
       information  of  the  Company  in  confidence,  and  not to disclose to
       others, assist others in the application of, or use for your own  gain,
       such information, or any part  thereof, unless and until it  has become
       public knowledge or has come into the possession of others by legal and
       equitable  means.    You  further  agree  that,  upon  termination   of
       employment with  the Company,  all documents,  records, notebooks,  and
       similar writings,  including copies  thereof, then  in your possession,
       whether prepared by you  or by others, will  be left with the  Company.
       For purposes of this Paragraph, "confidential information" means

                                                                 Cont'd......
                                     -68-
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Paul W. Farley

January 24, 1991


Page Three


       information  concerning  Company's  finances,  plans,  sales, products,
       processes and services, or  those of Company's subsidiaries,  divisions
       or  affiliates,  which  is  disclosed  to  you  or  known  by  you as a
       consequence of or through your  employment with the Company, and  which
       is not  generally known  in the  industry in  which the  Company or its
       subsidiaries, divisions or affiliates are or may become engaged.

     8.Nothing herein is intended to be  granted to you in lieu of  any rights
       or privileges to which you may be entitled as an executive employee  of
       the Company under any retirement, insurance, hospitalization, or  other
       plan which may now or hereafter be in effect.

     9.This Agreement shall inure  to the benefit of  and be binding upon  you
       and your legal representatives as  well as the Company, its  successors
       and  assigns  including,  without  limitation, any person, partnership,
       corporation or  other entity  which may  acquire all,  or substantially
       all, of the Company's assets and business.

     To  indicate  your  acceptance  of  and  willingness  to be bound by this
Agreement, please sign and return one duplicate original of this letter.


                                            Sincerely,

                                            GIBSON GREETINGS, INC.

                                            /s/ Benjamin J. Sottile
                                            --------------------------
                                            Benjamin J. Sottile
                                            President and C.E.O.


BJS/HLC/ss:=24


ACCEPTED AND AGREED TO:

/s/ Paul W. Farley
-------------------
Paul W. Farley

Date:      2/13/91
       ------------





                                     -69-
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