Agreement Under the
                                   Viacom Inc.
                    1997 Long-Term Management Incentive Plan
                  for [Insert Year of Grant] Stock Option Grant
                  ---------------------------------------------


         AGREEMENT, dated as of [Insert Date of Grant], by and between Viacom
Inc., a Delaware corporation (the "Company"), and ______________ (the
"Participant"), with respect to the [Insert Year of Grant] grant of stock
options under the Company's 1997 Long-Term Management Incentive Plan, as amended
(the "Plan").

         This Agreement, together with the Memorandum dated [Insert Date of
Memorandum] and the agreements delivered under the Plan in connection with each
grant of stock options under the Plan, constitutes the prospectus covering the
shares of Class B Common Stock subject to the Plan. The Participant can receive
additional copies of his or her Plan agreements and the Memorandum upon request
to the Administrator, Long-Term Incentive Plans, Viacom Inc., 1515 Broadway, New
York, New York 10036.


                                   WITNESSETH:


         WHEREAS, the Participant is now employed by the Company or one of its
subsidiaries in a key capacity and the Company desires to reward the
Participant, in accordance with the terms hereof, for the Participant's
contributions to the financial success of the Company by awarding the
Participant stock options to purchase shares of Class B Common Stock;

         NOW, THEREFORE, in consideration of the covenants and agreements herein
contained, the parties hereto hereby agree as follows:


                                    ARTICLE I

                             TERMS OF STOCK OPTIONS


         Section 1.1 Grant of Stock Options. Subject to the terms and conditions
contained herein and in the Plan, the terms of which are hereby incorporated by
reference, the Company hereby awards to the Participant, effective as of [Insert
Date of Grant] (the "Date of Grant"), a grant of stock options (the "Stock
Options") to purchase _______ shares of Class B Common Stock at an exercise
price of $_______ for each share (the "Exercise Price"). The capitalized terms
used in this Agreement which are not otherwise defined herein shall have the
meanings assigned to them in Article III hereof. The Stock Options granted
hereunder are not intended to be, or qualify as, "Incentive Stock Options"
within the meaning of Section 422 of the Code.

<PAGE>



         Section 1.2 Terms of Stock Options.

         (a) Vesting. The Stock Options shall be exercisable only to the extent
     the Participant is vested therein. The Stock Options shall vest in [Insert
     Vesting Schedule - generally options vest in four equal installments on the
     first, second, third and fourth anniversaries of the Date of Grant].

         (b) Option Period. Except as provided in Section 1.2(c) hereof, the
     period during which the Stock Options may be exercised shall expire on the
     tenth anniversary of the Date of Grant (the "Expiration Date").

         (c) Exercise in the Event of Termination of Employment, Retirement,
     Death or Permanent Disability.

             (i) Termination other than for Cause, Retirement, Death or
         Permanent Disability. In the event that (A) the Participant ceases to
         be an employee of the Company or any of its subsidiaries by reason of
         the voluntary termination by the Participant or the termination by the
         Company or any of its subsidiaries other than for Cause, the
         Participant may exercise his or her Outstanding Stock Options to the
         extent then exercisable until the earlier of six months after the date
         of such termination (or such longer period, not in excess of the second
         anniversary of the Date of Grant of such Stock Options, as may be
         determined by the Committee, in its discretion) or the Expiration Date,
         (B) the Participant ceases to be an employee of the Company or any of
         its subsidiaries by reason of the Participant's Retirement, the
         Participant may exercise his or her Outstanding Stock Options to the
         extent then exercisable until the earlier of two years after such date
         or the Expiration Date, (C) the Participant dies during a period during
         which his or her Stock Options could have been exercised by him or her,
         his or her Outstanding Stock Options may be exercised to the extent
         exercisable at the date of death by the person who acquired the right
         to exercise such Stock Options by will or the laws of descent and
         distribution until the earlier of one year after such death (or such
         longer period as may be determined by the Committee, in its discretion,
         prior to the expiration of such one-year period) or the Expiration
         Date, or (D) the Permanent Disability of the Participant occurs, the
         Participant may exercise his or her Outstanding Stock Options to the
         extent exercisable upon the onset of such Permanent Disability until
         the earlier of one year after such date (or such longer period not in
         excess of two years after such date as may be determined by the
         Committee, in its discretion) or the Expiration Date. Upon the
         occurrence of an event described in clauses (A), (B), (C) or (D) of
         this Section 1.2(c)(i), all rights with respect to Stock Options that
         are not vested as of such event will be relinquished.

             (ii) Termination for Cause. If the Participant's employment with
         the Company or any of its subsidiaries ends because of a Termination
         for Cause, all Outstanding Stock Options, whether or not then vested,
         shall terminate effective as of the date of such termination.

         Section 1.3 Exercise of Stock Options.

         (a) Whole or Partial Exercise. Subject to the restrictions of Section
     1.2(b) hereof, the Participant may exercise all vested Stock Options
     granted hereunder at one time or in installments of 100 Stock Options (or
     in the whole number of unexercised Stock Options in which the Participant
     is vested, if such number is less than 100) by written notice to the
     Administrator, Long-Term Incentive Plans, Viacom Inc., 1515 Broadway, New


<PAGE>

     York, New York 10036. Such notice shall (i) state the number of full Stock
     Options being exercised, (ii) be signed by the person or persons so
     exercising the Stock Options and, in the event the Stock Options are being
     exercised (pursuant to Section 1.2(c)(i) hereof) by any person or persons
     other than the Participant accompanied by proof satisfactory to the
     Company's counsel of the right of such person or persons to exercise the
     Stock Options, and (iii) be accompanied by full payment as set forth in
     Section 1.3(b) hereof.

         (b) Payment of Aggregate Option Price. The written notice of exercise
     described above must be accompanied by full payment of the aggregate
     Exercise Price which shall be determined by multiplying the number of Stock
     Options being exercised by the Exercise Price. Such Exercise Price shall be
     paid in cash (e.g. personal bank check, certified check or official bank
     check). In addition, in accordance with Section 4.3 hereof, the Participant
     shall make an arrangement acceptable to the Company to pay to the Company
     an amount sufficient to satisfy the combined Federal, state and local
     withholding tax obligations which arise in connection with the exercise of
     such Stock Options.

         (c) Issuance of Share Certificates. Upon satisfaction of the conditions
     set forth in Section 1.3(b) hereof, the Company shall deliver (or cause to
     be delivered) a certificate or certificates for the shares of Class B
     Common Stock issued pursuant to the exercise of the Stock Options to the
     Participant.


                                   ARTICLE II

                       EFFECT OF CERTAIN CORPORATE CHANGES



         In the event of a merger, consolidation, stock split, dividend,
distribution, combination, reclassification or recapitalization that changes the
character or amount of the Class B Common Stock, the Committee shall make such
adjustments to the number of shares of Class B Common Stock subject to the Stock
Options or the exercise price of the Stock Options, in each case, as it deems
appropriate. Such determinations shall be conclusive and binding for all
purposes.


                                   ARTICLE III

                                   DEFINITIONS


         As used in this Agreement, the following terms shall have the following
meanings:

         (a) "Board" shall mean the Board of Directors of the Company.

         (b) "Class B Common Stock" shall mean shares of Class B Common Stock,
     par value $0.01 per share, of the Company.

         (c) "Code" shall mean the Internal Revenue Code of l986, as amended,
     including any successor law thereto.

         (d) "Committee" shall mean the Senior Executive Compensation Committee
     of the Board (or such other Committee as may be appointed by the Board)
     except that (i) the number of directors on the Committee shall not be less
     than two and (ii) each member of

<PAGE>

     the Committee shall be a "non-employee director" within the meaning of Rule
     16b-3 under the Exchange Act.

         (e) "Exchange Act" shall mean the Securities Exchange Act of l934, as
     amended, including any successor law thereto.

         (f) "Fair Market Value" of a share of Class B Common Stock on a given
     date shall be the closing price of a share of Class B Common Stock on the
     New York Stock Exchange or such other national securities exchange as may
     be designated by the Committee or, in the event that the Class B Common
     Stock is not listed for trading on a national securities exchange but is
     quoted on an automated quotation system, the average closing bid price per
     share of the Class B Common Stock on such automated quotation system or, in
     the event that the Class B Common Stock is not quoted on any such system,
     the average of the closing bid prices per share of the Class B Common Stock
     as furnished by a professional marketmaker making a market in the Class B
     Common Stock designated by the Committee.

         (g) "Outstanding Stock Option" shall mean a Stock Option granted to the
     Participant which has not yet been exercised and which has not yet expired
     in accordance with its terms.

         (h) "Permanent Disability" shall have the same meaning as such term or
     a similar term has in the long-term disability policy maintained by the
     Company or a subsidiary thereof for the Participant and in effect on the
     date of the onset of the Participant's Permanent Disability.

         (i) "Retirement" shall mean the resignation or termination of
     employment after attainment of an age and years of service required for
     payment of an immediate pension pursuant to the terms of any qualified
     retirement plan maintained by the Company or a subsidiary in which the
     Participant participates; provided, however, that no resignation or
     termination prior to a Participant's 60th birthday shall be deemed a
     retirement unless the Committee so determines in its sole discretion.

         (j) "Termination for Cause" shall mean a termination of employment with
     the Company or any of its subsidiaries which, as determined by the
     Committee, is by reason of (i) "cause" as such term or a similar term is
     defined in any employment agreement applicable to the Participant, or (ii)
     if there is no such employment agreement or if such employment agreement
     contains no such term, (x) dishonesty, conviction of a felony, or willful
     unauthorized disclosure of confidential information, (y) failure, neglect
     of or refusal by the Participant to substantially perform the duties of the
     Participant's employment, or (z) any other act or omission which is
     materially injurious to the financial condition or business reputation of
     the Company of any subsidiary thereof.

         (k) To "vest" a Stock Option held by the Participant shall mean to
     render such Stock Option exercisable, subject to the terms of the Plan,
     except where the Participant's employment ends because of a Termination for
     Cause.



<PAGE>



                                   ARTICLE IV

                                  MISCELLANEOUS


         Section 4.1 No Rights to Continued Employment. Neither this Agreement,
the Plan nor any action taken in accordance with such documents shall be
construed as giving the Participant any right to be retained by the Company or
any of its subsidiaries.

         Section 4.2 Restriction on Transfer. The rights of the Participant with
respect to the Stock Options shall not be transferable by the Participant except
(i) by will or the laws of descent and distribution or (ii) subject to the prior
approval of the Committee, for transfers to members of the Participant's
immediate family or trusts whose beneficiaries are members of the Participant's
immediate family, in each case subject to the condition that the Committee shall
be satisfied that such transfer is being made for estate and/or tax planning
purposes without consideration being received therefor and subject to such other
conditions as the Committee may impose.

         Section 4.3 Tax Withholding. As a condition to the exercise of the
Stock Options, the Participant shall make a payment (or an arrangement
acceptable to the Company for the withholding of such payment) sufficient to
satisfy the combined Federal, state and local withholding tax obligations which
arise in connection with the exercise of such Stock Options.

         Section 4.4 Stockholder Rights. The grant of Stock Options under this
Agreement shall not entitle the Participant or any permitted transferee to any
rights of a holder of shares of common stock of the Company, other than when and
until share certificates are delivered to the Participant upon exercise of a
Stock Option.

         Section 4.5 No Restriction on Right of Company to Effect Corporate
Changes. This Agreement shall not affect in any way the right or power of the
Company or its stockholders to make or authorize any or all adjustments,
recapitalization, reorganization or other changes in the Company's capital
structure or its business, or any merger or consolidation of the Company, or any
issue of stock or of options, warrants or rights to purchase stock or of bonds,
debentures, preferred or prior preference stocks whose rights are superior to or
affect the Class B Common Stock or the rights thereof or which are convertible
into or exchangeable for Class B Common Stock, or the dissolution or liquidation
of the Company, or any sale or transfer of all or any part of its assets or
business, or any other corporate act or proceeding, whether of a similar
character or otherwise.

         Section 4.6 Amendment. Other than as provided in Article II hereof,
this Agreement may not be modified, amended or waived in any manner except by an
instrument in writing signed by both parties hereto. The waiver by either party
of compliance with any provision of this Agreement by the other party shall not
operate or be construed as a waiver of any other provision of this Agreement, or
of any subsequent breach by such party of a provision of this Agreement.

         Section 4.7 Stockholder Approval. The grant of Stock Options under this
Agreement is subject to the approval of the stockholders of the Company, at the
next annual or special meeting of stockholders, to the extent that the number of
shares of Class B Common Stock subject to the Plan is insufficient to cover the
number of shares of Class B Common Stock subject to Stock Options awarded under
this Agreement.


<PAGE>

         Section 4.8 Notices. Every notice or other communication relating to
this Agreement shall be in writing, and shall be mailed to or delivered to the
party for whom it is intended at such address as may from time to time be
designated by such party in a notice mailed or delivered to the other party as
herein provided. If no such address has been specified by the Participant, such
notices or communications shall be sent to the Participant's address as
specified in the records of the Company.

         Section 4.9 Headings. The headings of sections and subsections herein
are included solely for convenience of reference and shall not affect the
meaning of any of the provisions of this Agreement.

         Section 4.10 Receipt of Copy of Plan. By executing this Agreement, the
Participant acknowledges receipt of a copy of the Plan.

         Section 4.11 Governing Law. This Agreement and all rights hereunder
shall be construed in accordance with and governed by the laws of the State of
Delaware.


                                         VIACOM INC.



                                         By:
                                            ------------------------------------
                                            Senior Vice President,
                                            Human Resources and
                                            Administration




                                         ---------------------------------------
                                            Participant