<PAGE>
            
                         Exhibit (10)-U
    
    
                        STEWART'S  BRANDS
    
                      DISTRIBUTING AGREEMENT
    
    
    THIS AGREEMENT ("Agreement"), is entered into by and between Cable 
Car Beverage Corporation (hereinafter "CCBC"), a Delaware Corporation and 
Mr. Natural, Inc., a Delaware Corporation  (hereinafter the "DISTRIBUTOR").
    
    
                            RECITALS
                            --------
     A.CCBC has been duly appointed as an exclusive licensee of Stewart's 
Restaurants, Inc. for the purpose of making and selling soft drinks 
identified by the trademark STEWART'S (the "Trademark"), as well as for 
the purpose of sublicensing the use of the trademark for such goods in 
strict compliance with the quality standards of Stewart's Restaurants, 
Inc.  CCBC is the owner of the trademark FOUNTAIN CLASSICS (hereinafter 
the "FOUNTAIN CLASSICS Trademark") used in connection with the sale and 
marketing of Stewart's brand soft drinks.
                 
   B.STEWART'S RESTAURANTS, INC., a New Jersey corporation, having a 
principal address at 114 West Atlantic Avenue, Clementon, New Jersey 08021, 
is the owner of all right, title, and interest in and to the trademark 
STEWART'S for use in connection with soft drinks and concentrates and 
syrups for preparing the same, as evidenced by its ownership of U.S. 
Trademark Reg. No. 933,646 - STEWART'S, dated May 9, 1972 and Reg. No. 
274,949 - STEWART'S & Design, dated September 9, 1930, which registrations 
are valid and subsisting.
                 
   C.CCBC desires to appoint DISTRIBUTOR as a distributor for Stewart's 
brand soft drinks packaged in bottles and cans (the "Beverages").  This 
Agreement does not cover Stewart's post-mix syrup or premix beverages for 
fountain soft drinks.
                 
   D.DISTRIBUTOR is engaged in the business of distributing soft drinks 
and desires to purchase the Beverages from CCBC for the purpose of 
distributing the Beverages in the Territory (as defined herein), on the 
terms and conditions set forth herein.  


                             -1-  
<PAGE>
   E.DISTRIBUTOR is a subsidiary of Snapple Beverage Corp. and is currently 
vested of rights to distribute Snapple  brand beverages in the Territory of 
the five (5) boroughs of New York City and the County of Westchester.
                 
   F.DISTRIBUTOR distributes Beverage products in the five (5) boroughs of 
New York City and the County of Westchester through independent third-party 
distributors who are not parties to this Agreement, and through whom 
DISTRIBUTOR will rely upon to distribute the Beverages.
         
    
    NOW, THEREFORE, in consideration of the mutual covenants herein, the 
parties agree as follows:
       
    I.Appointment of Distributor.  Subject to the terms and conditions of 
      ---------------------------
this Agreement, CCBC hereby grants to DISTRIBUTOR an exclusive appointment 
to distribute and sell the Beverages in the following territory ("the 
Territory"):
                 
       All five (5) boroughs of the City of New York (Manhattan; Bronx;
       Brooklyn; Queens; and Staten Island) and the County of
       Westchester in the State of New York.
                      
    Notwithstanding any provision contained herein to the contrary, CCBC 
reserves the right to sell the Beverages directly (or indirectly through 
another wholesaler) to any "restaurant chain customer" (as defined herein) 
located within the Territory.  For purposes of this section, the term 
"restaurant chain customer" shall be defined as a restaurant operator having
twenty (20) or more locations in North America.  By way of illustration and 
not limitation, the term "restaurant chain customer" shall include Einstein 
Brothers' Bagels and Cracker Barrel Old Country Store restaurants.
                 
     II.Sale of Beverages.  Subject to the terms and conditions contained 
herein, CCBC agrees to sell to DISTRIBUTOR, and DISTRIBUTOR agrees to buy 
from CCBC, a sufficient quantity of Beverages to enable DISTRIBUTOR to 
continuously, adequately and efficiently service and supply the demand for 
the Beverages in the Territory.  
                 
     DISTRIBUTOR agrees not to knowingly sell, either directly or 
indirectly, the Beverages outside the Territory.
                 
     CCBC will supply to the DISTRIBUTOR such quantities of the Beverages 
as shall be required by the DISTRIBUTOR to perform the conditions of this 
Agreement, and the same shall be shipped on order from the DISTRIBUTOR 
consistent with the production schedules of CCBC.  CCBC shall be 
DISTRIBUTOR'S exclusive supplier for the Beverages and, without CCBC'S 
written consent, DISTRIBUTOR agrees not to purchase, or attempt to purchase, 
the Beverages from any other source.  During any time in which demand 


                                -2-


<PAGE>

exceeds supply of the Beverages, CCBC may restrict the availability of the 
Beverages to DISTRIBUTOR in accordance with any commercially reasonable 
allocation program specified by CCBC.  CCBC reserves the right to 
discontinue one or more of the Beverages so long as said Beverages are
discontinued throughout CCBC'S entire distribution system in the 
Northeastern region of the United States.
                 
    III.Purchase Price and Payment.  Sales of the Beverages by CCBC to 
        ---------------------------
DISTRIBUTOR shall be at such prices and on such terms as CCBC shall specify 
from time to time not to exceed the price offered to any distributor 
distributing Beverages in any adjacent Territory to distributor.  CCBC 
agrees to provide DISTRIBUTOR 30 days advance notice of any price increases.
The amount and terms of credit extended by CCBC to DISTRIBUTOR shall be in 
the sole discretion of CCBC.
                 
    IV.Proprietary Rights, Confidentiality and Transfer Restrictions
       -------------------------------------------------------------            
    A.DISTRIBUTOR hereby acknowledges that Stewart's Restaurants, Inc. is 
the proprietor and rightful owner of the Trademark and that CCBC has been
appointed as its exclusive licensee for purposes of selling the Beverages. 
DISTRIBUTOR covenants not to do or permit to be done any act calculated
to prejudice, affect, impair, or destroy the title and interest of Stewart's
Restaurants, Inc., or of CCBC as its licensee, in and to said Trademark.  If
it shall come to the notice of the DISTRIBUTOR that any person, firm or
corporation is infringing said Trademark, DISTRIBUTOR will promptly
notify CCBC.
                           
    B.DISTRIBUTOR hereby acknowledges that CCBC is the proprietor and
rightful owner of the FOUNTAIN CLASSICS Trademark.  DISTRIBUTOR
covenants not to do, or permit to be done, any act calculated to prejudice,
affect, impair, or destroy the title and interest of CCBC in and to said
FOUNTAIN CLASSICS Trademark.  If it shall come to the notice of the
DISTRIBUTOR that any person, firm or corporation is infringing said
FOUNTAIN CLASSICS Trademark, DISTRIBUTOR will promptly notify CCBC.
                           
     C.Without CCBC'S prior written consent, DISTRIBUTOR will make no use
of the Trademark or the FOUNTAIN CLASSICS Trademark, including, but
not limited to, use as part of DISTRIBUTOR'S trade style or corporate title,
or in any directory listings or in any advertising; provided however, that
DISTRIBUTOR may use point of sale materials and merchandise obtained
by or through CCBC bearing the Trademark or the FOUNTAIN CLASSICS
Trademark for normal sales and marketing purposes, and may use same on
DISTRIBUTOR'S vehicles in a commercially reasonable manner.


                             -3-                           


<PAGE>
      D.DISTRIBUTOR hereby acknowledges and agrees that Stewart's 
Restaurants, Inc. has all proprietary right in and title to the 
formulations on which the Beverages are based and that the formulation and 
production of the Beverages are based upon valuable and proprietary 
confidential information of Stewart's Restaurants, Inc.
                           
      E.DISTRIBUTOR agrees that Stewart's Restaurant's, Inc. is a third 
party beneficiary under this Agreement.
                 
      V.Product Quality; Replacement of Unacceptable Products; Recall.  
                 
      A.CCBC hereby represents and warrants to the DISTRIBUTOR that all
Beverages at the time and place of delivery to the DISTRIBUTOR:  (1) shall
be pure and wholesome, fit for the purpose intended, merchantable, and free
from all defects; (2) shall, in all instances, comply with all federal, 
state or local laws and regulations relating to product quality, labeling, 
identity, quantity, packaging and in every other manner, including 
returnable container or deposit laws; (3) shall not be adulterated or 
misbranded within the meaning of those terms under the Federal Food, Drug 
and Cosmetic Act, as amended, and shall not be an article or articles which 
may not, under the provision of said Act, be introduced into interstate 
commerce; and (4) shall not be adulterated or misbranded within the meaning 
of the United States Insecticide, Fungicide, and Rodenticide Act, the United
States Hazardous Substances Act, or any applicable State Pure Foods Act or 
any other applicable United States federal, state, or local law or 
regulation. 
                           
        B.If the Beverages sold by CCBC to DISTRIBUTOR are determined to be
spoiled, deficient, or otherwise unfit for sale, CCBC agrees to replace such
Beverages.  DISTRIBUTOR shall immediately notify CCBC upon the discovery of 
spoiled, deficient, or non-saleable Beverages.
                           
        C.If  any governmental agency determines that any Beverages are 
not fit for human consumption, is contaminated in excess of acceptable 
levels by such contaminants, constitutes a human health hazard, or is 
otherwise not saleable, or if CCBC determines any Beverages are not 
saleable or for any reason should be recalled, CCBC shall repurchase the 
Beverages from DISTRIBUTOR at DISTRIBUTOR'S cost for such Beverages, plus 
actual transportation expenses and all commercially reasonable costs 
incurred in handling, retrieving, transporting, reclaiming and destroying 
or otherwise disposing of Beverages subject to such determination or 
recall.  CCBC shall have the right to inspect any spoiled or deficient 
Beverages prior to being destroyed by DISTRIBUTOR.
                                       

                            -4-
<PAGE>
            
         VI.Distribution and Warehousing.
            ----------------------------- 
         A.DISTRIBUTOR agrees to use its best efforts to sell, distribute, 
supply and promote the Beverages, in all of the packages made available to
DISTRIBUTOR by CCBC, within the Territory and to vigorously merchandise the 
Beverages, in the various packages, and make them available.  The 
DISTRIBUTOR will supply, with reasonable promptness, the demand for the 
Beverages in the Territory.  
                           
          B.DISTRIBUTOR agrees to maintain a trained sales staff reasonably 
adequate to sell and promote the Beverages through commercially reasonable 
contact with existing customers located in the Territory, and to make 
commercially reasonable efforts to seek sales of the Beverages to potential 
customers located within the Territory.
                           
           C.DISTRIBUTOR may not, without CCBC'S prior written consent, 
sell the Beverages to any Warehouse Purchaser (as defined herein).  For 
purposes of this Agreement, the term Warehouse Purchaser means exclusively 
a wholesale business (or division) that is owned or controlled by the 
retailer or retailers to whom said wholesale business (or division) sells 
its products.  By way of illustration and not of limitation, the Wakefern 
cooperative affiliated with Shoprite Stores would be a Warehouse Purchaser 
under the terms of this Agreement.
                           
            D.DISTRIBUTOR agrees to maintain an inventory of the Beverages 
equal to a minimum of five (5) times DISTRIBUTOR'S average daily sales of 
the Beverages.
                           
            E.DISTRIBUTOR agrees to the minimum case sales requirements as 
set forth in Exhibit A attached hereto.
                           
            F.DISTRIBUTOR also agrees:
                 
     1.To comply with standards established by CCBC to promote quality
and uniformity of the Beverages through the strict adherence to CCBC'S 
inventory rotation policies;
                                     
     2.To comply with all applicable laws and regulations regarding the
warehousing, sale and distribution of beverage products;
                                     
     3.To cooperate with CCBC in effectuating CCBC'S promotions and
merchandising programs in the Territory.
                                     
     4.To afford CCBC reasonable opportunities to meet with
DISTRIBUTOR'S personnel regarding the sale and distribution of the
Beverages.
          


                             -5-                           

<PAGE>

      5.To maintain and operate sufficient delivery vehicles and delivery
staff for the proper distribution of the Beverages and to maintain
prompt delivery service compatible with good business practices and
the reasonable requirements of its customers.
                           
      VII.Sales and Information Reports.  DISTRIBUTOR agrees to provide 
             -------------------------------------
CCBC with the following reports and information:
                 
      A.within 10 days following the end of each month, a depletion report
specifying, by package, DISTRIBUTOR'S sales of the Beverages for the
month; and any other Beverage sales information available to DISTRIBUTOR 
requested by CCBC.
                      
      VIII.Sale of Competitive Products.  DISTRIBUTOR agrees that it will 
           -----------------------------
not sell or distribute any other root beer or cream soda packaged in amber 
glass bottles or any carbonated orange and cream flavored beverage.  
Notwithstanding the foregoing, DISTRIBUTOR may distribute any products now 
offered, or offered in the future, by or through Snapple Beverages or the 
Quaker Oats Company and DISTRIBUTOR may also distribute Orange Crush.
                 
      IX.Commercial Sale.  DISTRIBUTOR shall begin the commercial sale of 
         ----------------
the Beverages within 30 days from the effective date of this Agreement.  In 
the event that DISTRIBUTOR shall not begin the commercial sale of Beverages 
within such time period, CCBC, at its sole option and discretion, shall have
the right to terminate this agreement by giving written notice thereof, with
 such termination to take effect immediately.
                 
       X.Access.  DISTRIBUTOR agrees to allow CCBC reasonable access, 
         -------
during normal business hours, to DISTRIBUTOR'S warehouse facilities for 
the purpose of taking inventories of the Beverages and confirming that 
proper warehouse conditions and product rotation policies are being adhered 
to by DISTRIBUTOR.
                 
        XI.Indemnification and Insurance.  
           ------------------------------      
        A.CCBC shall indemnify and hold DISTRIBUTOR and its officers, 
directors, shareholders, employees, agents and contractors (each a 
"DISTRIBUTOR Party") harmless from and against any and all claims, suits, 
demands, actions, costs, liabilities, losses and expenses of any kind 
whatsoever, including, but not limited to, injury to person (including 
death) or property, including reasonable attorney's fees, except to the 
extent that they arise from the unauthorized and independent negligent, 
reckless, wanton or malicious acts of a DISTRIBUTOR Party, arising out of, 
resulting from or otherwise connected with any allegation of:  (1) harm, 
injury, damage or loss arising out of or in connection with consumer use or 
consumption of the Beverages; (2) the defective manufacture, bottling or 


                         -6-
<PAGE>

packaging of the Beverages; (3) any negligent act, misfeasance or 
nonfeasance by CCBC relating to or arising out of this Agreement; (4) any 
breach by CCBC of any agreement, representation or warranty contained in 
this Agreement; (5) any wrongful or misleading claim, advertising or 
representation by CCBC regarding the Beverages; (6) any claim or action by 
a person or entity not a party to this Agreement with respect to 
DISTRIBUTOR'S authorized use of any Trademark or any authorized advertising 
or promotional material; (7) any claim by any person or entity (other than 
a DISTRIBUTOR Party) including, but not limited to, any prior distributor 
or representative of CCBC or the Beverages anywhere in the Territory that 
such person or entity has any right, claim or color of right granted or 
allowed by CCBC or any of its Affiliates to purchase, sell, market or 
distribute the Beverages in the Territory; or (8) CCBC'S failure to comply 
with any other provisions of this Agreement.
                           
         B.CCBC shall obtain and maintain, and will continue to maintain at 
all times during the term of this Agreement, at its own expense, 
comprehensive general liability insurance and product liability insurance 
in an amount not less than $1,000,000 per occurrence for bodily injury and 
$1,000,000 per occurrence for property damage and excess liability 
insurance (Umbrella Policy) in an amount not less than $7,000,000 per 
occurrence.  CCBC agrees to provide the DISTRIBUTOR with a certificate of 
insurance evidencing such insurance coverage.  Such certificate shall 
provide that such insurance coverage may be terminated or materially 
modified only upon at least thirty (30) days' prior written notice by the 
insurance carrier to DISTRIBUTOR.  CCBC at its own expense shall add the 
DISTRIBUTOR as an additional insured to such policies.
                           
         C.DISTRIBUTOR shall indemnify and hold CCBC and its officers, 
directors, shareholders, employees, agents and contractors (each a "CCBC 
Party") harmless from and against any and all claims, suits, demands, 
actions, costs, liabilities, losses and expenses of any kind whatsoever, 
including, but not limited to, injury to person (including death) or 
property, including reasonable attorney's fees, except to the extent that 
they arise from the unauthorized and independent negligent, reckless, 
wanton or malicious acts of a CCBC Party, arising out of, resulting from 
or otherwise connected with any allegation of:  (1) any breach by 
DISTRIBUTOR of any agreement, representation or warranty contained in this 
Agreement; (2)  any negligent act, misfeasance or nonfeasance of 
DISTRIBUTOR relating to or arising out of this Agreement; (3) any wrongful 
or misleading claim, advertising or representation by DISTRIBUTOR regarding 
the Beverages unless the basis for such claim or advertising was caused by 
or approved by CCBC; (4) any claim or action by a person or entity not a 
party to this Agreement with respect to DISTRIBUTOR'S unauthorized use of 
any Trademark; or (5) DISTRIBUTOR'S failure to comply with any other 
provisions of this Agreement.
                  

                              -7-
<PAGE>         
       D.If any legal proceedings shall be instituted or any claim is 
asserted by any third party in respect of which a DISTRIBUTOR Party on the 
one hand, or a CCBC Party on the other hand, may be entitled to indemnity 
hereunder, the party asserting such right to indemnity shall give the party 
from whom indemnity is sought written notice thereof.  A delay in giving 
notice shall only relieve the recipient of liability to the extent the 
recipient suffers actual prejudice because of the delay.  The party from 
whom indemnity is sought shall have the rights, at is option and expense, 
to participate in the defense of such a proceeding or claim, but not to 
control the defense, negotiation or settlement thereof, which control shall 
at all times rest with the party asserting such right to indemnity, unless 
the party from whom indemnity is sought: (1)  irrevocably acknowledges in 
writing complete responsibility for and agrees to indemnify the party 
asserting such right to indemnity, and (2) furnishes satisfactory evidence 
of the financial ability to indemnify the party asserting such right to 
indemnity, in which case the party from whom indemnity is sought may assume 
such control through counsel of its choice and at its expense, but the 
party asserting such right to indemnity shall continue to have the right to 
be represented, at is own expense, by counsel of its choice in connection 
with the defense of such a proceeding or claim.   If the party from whom 
indemnity is sought does not assume control of the defense of such a 
proceeding or claim, the entire defense of the proceeding or claim by the 
party asserting such right to indemnity, any settlement made by the party 
asserting such right to indemnity, and any judgment entered in the 
proceeding or claim shall be deemed to have been consented to by, and
shall be binding on, the party from whom indemnity is sought as fully as
though it alone had assumed the defense thereof and a judgment had been
entered in the proceeding or claim in the amount of such settlement or
agreement, except that the right of the party from whom indemnity is sought
to contest the right of the other party to indemnification under this
Agreement with respect to the proceeding or claim shall not be extinguished. 
If the party from whom indemnity is sought does assume control of the
defense of such a proceeding or claim, it will not, without the prior 
written consent of the party asserting such right to indemnity, settle the 
proceeding or claim or consent to entry of any judgment relating thereto 
which does not include as an unconditional term thereof the giving by the 
claimant to the party asserting such right to indemnity a release from all 
liability in respect of the proceeding or claim.  The parties hereto agree 
to cooperate fully with each other in connection with the defense, 
negotiation or settlement of any such proceeding or claim and the party 
assuming control of the defense shall, upon request, provide the other 
party with information regarding the status of said defense.
                           
        E.The provisions of this Paragraph 11 shall survive any termination 
of this Agreement.


                           -8-
<PAGE>                      
        XII.Term.  The term of this Agreement shall be for five years from 
            -----
the date hereof ("Primary Term") and shall be automatically renewed 
thereafter for successive one year terms ("Renewal Term(s)") unless 
terminated pursuant to Section 13 below, or unless either party gives 
written notice to the other party thirty (30) days prior to the end of the 
Primary Term (or Renewal Term(s)) of this Agreement of its election not to 
renew this Agreement.  In the event either party so elects not to renew this
Agreement, then this Agreement will automatically terminate at the end of 
the Primary Term (or Renewal Term(s)).  In the event CCBC elects not to 
renew this Agreement, and provided DISTRIBUTOR is in full compliance with 
the terms of this Agreement, then CCBC shall purchase DISTRIBUTOR'S 
distribution rights in accordance with the terms set forth in Section 16, 
below.  Notwithstanding any provision contained herein to the contrary, 
this Agreement will automatically terminate in the event CCBC exercises 
its purchase rights pursuant to Section 16 below.
                 
        XIII.Termination.  This Agreement shall be subject to termination 
             ------------
upon any of the following events (each event individually referred to 
hereinafter as an "Event of Default" or "Default").
                 
         A.Either party defaults in the performance of any of its 
obligations required under this Agreement which constitutes a material 
breach of the same;
                           
         B.DISTRIBUTOR fails to commence the commercial sale of the 
Beverages in accordance with Section 9 hereof;
                           
         C.An attempt by DISTRIBUTOR to reformulate, duplicate, or modify 
the Beverages;
                           
         D.DISTRIBUTOR commences with the distribution or sale of another 
product fitting the description contained in Section 8 herein without the 
written consent of CCBC;
                           
         E.DISTRIBUTOR purports to assign its rights under this Agreement, 
or the control of DISTRIBUTOR is sold, replaced or otherwise transferred, 
including, but not limited to, transfer by succession, descent or 
distribution, or DISTRIBUTOR sells or transfers a material portion of its 
total physical assets;
                           
          F.The discontinuance of the selling of the Beverages by 
DISTRIBUTOR for a period of thirty (30) days, provided such discontinuance 
is due to factors reasonably within DISTRIBUTOR'S control;
                           
          G.DISTRIBUTOR fails to pay any monies due CCBC in accordance with 
terms established by CCBC within ten (10) days after receiving written 
demand for payment from CCBC;
            
          
                                  -9-       

<PAGE>
          H.DISTRIBUTOR fails to meet either the minimum case sales 
requirements as set forth in Section 6(e), above;
                           
          I.The insolvency of the DISTRIBUTOR; or an assignment by 
DISTRIBUTOR for the benefit of creditors; or the filing of a voluntary 
bankruptcy or reorganization petition by DISTRIBUTOR; or failure of 
DISTRIBUTOR to vacate an involuntary bankruptcy or reorganization petition 
filed against DISTRIBUTOR within sixty (60) days from the date of such
appointment; or
                           
          J.Notwithstanding any provision herein to the contrary, this 
Agreement shall automatically terminate in the event CCBC'S rights to 
bottle and sell the Beverages are terminated pursuant to CCBC'S licensing 
agreement with Stewart's Restaurants, Inc.
                      
          XIV.Termination Procedures.  In the event of the occurrence of 
              -----------------------
an Event of Default, the nondefaulting party shall give notice of such 
default in writing to the defaulting party in accordance with Section 23 
hereof.  The defaulting party shall thereafter have 30 days in which to 
correct such Default, and failing the satisfactory cure thereof, this 
Agreement shall automatically terminate; provided, however, if such
Default is due to causes beyond the control of the defaulting party, said 
defaulting party shall make all reasonable efforts to cure such Default as 
soon as possible.  Notwithstanding any provisions herein to the contrary, 
in the event of the occurrence of an Event of Default described in Sections 
13(c), 13(e), 13(g), 13(h), 13(i), or 13(j) above, this Agreement will 
automatically terminate immediately upon written notice by CCBC and no
time period to cure shall be allowed.
                 
      Upon the occurrence of an Event of Default, CCBC shall have the right 
to discontinue supplying DISTRIBUTOR with Beverages until such time as such 
Default has been cured,  without thereby canceling or terminating this 
Agreement and without thereby prejudicing CCBC'S other rights and remedies 
including the right to terminate this Agreement for the same cause or any 
one or more other causes.
                 
         XV.Effect of Termination.  On termination of this Agreement for 
            ----------------------
any reason:
                 
         A.DISTRIBUTOR will not after the date of termination use in any 
manner whatsoever the Trademark, the FOUNTAIN CLASSICS Trademark, or any 
other of the trademarks, marks, names, symbols, emblems, insignia, or other 
designs of CCBC, and DISTRIBUTOR shall immediately cease selling the 
Beverages supplied by or on behalf of CCBC, except as may be sold pursuant 
to Section 15 (b), below.
                           
          B.CCBC shall have the right to elect to purchase from 
DISTRIBUTOR, and DISTRIBUTOR will upon such election by CCBC sell to CCBC, 
any part or all of the Beverages, at the DISTRIBUTOR'S cost price for said 


                             -10-
<PAGE>



Beverages.  Should CCBC elect not to purchase said Beverages, DISTRIBUTOR 
shall be free to advertise and sell in its former Territory, at any  price, 
said Beverages, provided, however, that said Beverages may not be sold if 
they do not meet the quality standards as established from time to time
by CCBC or if the shelf life of the Beverages, as established by CCBC, has 
expired.  Any advertising and promotional material used by DISTRIBUTOR in
connection with the sale of Beverages pursuant to this subsection (b) must 
be of a type previously approved by CCBC.
                      
         XVI.Purchase of Distribution Rights.  Notwithstanding any other 
             --------------------------------
provision in this Agreement, CCBC, in its sole discretion, may elect at any 
time, on ninety (90) days written notice to DISTRIBUTOR, to purchase all of
DISTRIBUTOR'S distribution rights for the Beverages.  In the event of such 
an election by CCBC, DISTRIBUTOR hereby agrees to sell said rights and the 
parties mutually agree that the purchase price for said rights shall be an
amount to be mutually agreed upon or established through arbitration as set 
forth below (the "Purchase Price").  In the event CCBC and DISTRIBUTOR are 
unable to agree to a Purchase Price, then the parties agree to have the
Purchase Price established through arbitration in accordance with the rules 
and regulations of the American Arbitration Association.  In consideration 
of payment of the Purchase Price, DISTRIBUTOR agrees not to replace or
attempt to replace the Beverages in DISTRIBUTOR'S accounts with other 
products for at least 90 days following CCBC'S purchase of the distribution 
rights.
                 
         XVII.Force Majeure.  Neither DISTRIBUTOR nor CCBC shall
              --------------
be held liable for any failure to comply with any of the terms of this 
Agreement caused solely by fire, strike, war, insurrection, government 
restrictions, force majeure, or other causes beyond its control and without
its fault, but the party in default shall use all reasonable endeavors to 
cure such default and comply with the terms of this Agreement as quickly as 
possible.
                 
        XVIII.Entire Agreement.  This Agreement expresses fully the 
              -----------------
understanding between DISTRIBUTOR and CCBC with regard to the distribution 
of the Beverages and into which all prior negotiations and agreements are 
merged.  The terms of this Agreement may not be changed or modified except 
by an instrument in writing signed by both parties.
                 
        XIX.Enforcement and Remedies.  Failure by CCBC or DISTRIBUTOR to 
            -------------------------
enforce at any time, or for any period of time, any one or more of the 
terms or conditions of this Agreement shall not be a waiver of such terms 
or conditions or of the rights of CCBC or DISTRIBUTOR thereafter to enforce 
each and every term and condition of this Agreement including, but not 
limited to, terms and conditions relating to termination.
                 
         XX.Severability.  Any provisions of this Agreement which may
            -------------
be held to be illegal, invalid or unenforceable for any reason, shall be 
ineffective to the extent of such illegality, invalidity, or 
unenforceability, without affecting, impairing or invalidating the remaining
provisions which shall remain in full force and effect.
                 


                             -11-
<PAGE>


           XXI.Attorney's Fees.  In the event legal proceedings arise from 
               ----------------
this Agreement initiated by either party, the prevailing party shall be 
entitled to reimbursement from the other party for expenses and costs, 
including reasonable attorneys' fees incurred in connection therewith.
                 
           XXII.Assignments.  It is acknowledged by DISTRIBUTOR that
                ------------
a substantial reason for CCBC'S willingness to enter into this Agreement 
with DISTRIBUTOR is CCBC'S present perception of the character, ability, 
financial responsibility and integrity of the principal owners, managers 
and operators of DISTRIBUTOR'S business.  DISTRIBUTOR accordingly agrees 
that its rights under this Agreement shall not be assignable and this 
Agreement is terminable in accordance with Section 13(e) if without the 
prior written consent of CCBC:
                 
              A.there is any change in the identity of the person
                or entity who is the principal owner of DISTRIBUTOR
                on the date of this Agreement or if,
                           
              B.the control or management of DISTRIBUTOR is sold or
                otherwise transferred, including, but not limited
                to, sales of stock or assets.
                           
        CCBC shall not withhold its consent unreasonably to such
        changes in the identity of the principal owner, or such
        assignment, sale or other transfer of the management or
        control, but in granting or withholding such consent CCBC
        may take into account, among other matters, the character, 
        ability, financial responsibility, and integrity of the 
        proposed new principal owners and operators of any proposed 
        assignee, purchaser or other transferee of DISTRIBUTOR'S 
        rights or business.
                      
           XXIII.Notices.  All notices and communications with respect to 
                 --------
this Agreement shall be in writing and shall be deemed to have been duly 
given on receipt if delivered personally, or within three days if sent by 
certified or registered United States mail, return receipt requested,
postage prepaid, to the addresses set forth below, or such other addresses 
hereafter specified in accordance with this provision:
                 
                   CCBC:      Cable Car Beverage Corporation
                              717th Street, Suite 1475
                              Denver, CO  80202-3314
                 
            DISTRIBUTOR:      Mr. Natural, Inc.
                              212 Wolcott Street
                              Brooklyn, NY  11201
                 
          XXIV.No Partnership or Agency Relationship.  Nothing  contained 
               --------------------------------------
herein shall be deemed to create a joint venture or partnership between 
CCBC and DISTRIBUTOR.  DISTRIBUTOR is not an agent of CCBC and DISTRIBUTOR 

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<PAGE>

shall not represent or be deemed to have any authority to bind CCBC in any 
manner whatsoever.  CCBC is not an agent of DISTRIBUTOR and CCBC shall not 
represent or be deemed to have any authority to bind DISTRIBUTOR in any 
manner whatsoever.
            
           XXV.Governing Law.  This Agreement shall be governed by and 
               --------------
construed in accordance with the laws of the State of New York.  
            
           XXVI.Paragraph Headings.  The paragraph numbers and headings 
                -------------------
are for convenience only and do not constitute a part of this Agreement.
         
    IN WITNESS WHEREOF, the parties hereto have executed this Agreement 
effective as of the ______ day of ________________________, 19_____.
    
    
                 Cable Car Beverage Corporation
    
       
    By:______________________________________
    
       Its:
    ______________________________________
    
    
                "DISTRIBUTOR"
    
       
    By:______________________________________
    
       Its:
    ______________________________________
                                  
    



                                -13-
<PAGE>

                          EXHIBIT A
                                   
    
    
    Minimum Sales Requirements
    --------------------------    
    Pursuant to Section 6(e) of this Agreement, DISTRIBUTOR and
    CCBC hereby establish and agree upon the following minimum
    sales requirements:
    
       
    
                PERIOD              NO. OF CASES
                ------              ------------
         Calendar year 1997:          110,000
    
         Calendar year 1998:          165,000
    
    
    
    For calendar year 1998 and each year thereafter, throughout
    the Primary Term (or Renewal Term(s) of this Agreement, the
    minimum sales requirements shall be the prior year's minimum
    sales requirement plus 5%.  A case shall be defined as
    24/12oz. Bottles; 24/12oz. Cans; 24/16oz. Bottles; or 12/32oz.
    Bottles.
    
    
    
    
    
    
    
                  
            Cable Car Beverage Corporation
    
       By:
    ______________________________________
    
       Its:
    ______________________________________
    
    
                "DISTRIBUTOR"
    
                                                             
     By: ______________________________________
    
       Its:
    ______________________________________
    












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