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EXHIBIT 31

                     LIFESTYLE INNOVATIONS, INC FORM 10-QSB
                    FOR THE QUARTER ENDED SEPTEMBER 30, 2005
  CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER AND PRINCIPAL FINANCIAL OFFICER
  PURSUANT TO 18 U.S.C. SECTION 1350 AS ADOPTED PURSUANT TO SECTION 302 OF THE
                           SARBANES-OXLEY ACT OF 2002

I, Paul Johnson, certify that:

1.   I have reviewed this quarterly report on Form 10-QSB of Lifestyle
     Innovations, Inc. (the registrant);

2.   Based on my knowledge, this quarterly report does not contain any untrue
     statement of a material fact or omit to state a material fact necessary to
     make the statements made, in light of the circumstances under which such
     statements were made, not misleading with respect to the period covered by
     this quarterly report;

3.   Based on my knowledge, the condensed consolidated financial statements, and
     other financial information included in this quarterly report, fairly
     present in all material respects the consolidated financial condition,
     results of operations and cash flows of the registrant as of, and for, the
     periods presented in this quarterly report;

4.   I am responsible for establishing and maintaining disclosure controls and
     procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for
     the registrant and I have;

          a) designed such disclosure controls and procedures, or caused such
     disclosure controls and procedures to be designed under my supervision, to
     ensure that material information relating to the registrant, including its
     consolidated subsidiaries, is made known to me by others within those
     entities, particularly during the period in which this report is being
     prepared;

          b) evaluated the effectiveness of the registrant's disclosure controls
     and procedures and presented in this report my conclusions about the
     effectiveness of the disclosure controls and procedures, as of the end of
     the period covered by this report based on such evaluation; and

          c) disclosed in this report any change in the registrant's internal
     controls over financial reporting that occurred during the registrant's
     current quarter that has materially affected, or is reasonably likely to
     materially affect, the registrant's internal control over financial
     reporting; and;

5.   I have disclosed, based on my most recent evaluation of internal control
     over financial reporting, to the registrant's auditors and the audit
     committee of the registrant's board of directors (or persons performing the
     equivalent functions):

          a) all significant deficiencies and material weaknesses in the design
     or operation of internal control over financial reporting which are
     reasonably likely to adversely affect the registrant's ability to record,
     process, summarize and report financial information; and

          b) any fraud, whether or not material, that involves management or
     other employees who have a significant role in the registrant's internal
     control over financial reporting.

     December 12, 2005                     /s/ Paul Johnson
                                           -------------------------------------
                                           Paul Johnson, President and
                                           Acting CEO (and equivalent of CFO)