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EXHIBIT 31


             LIFESTYLE INNOVATIONS, INC FORM 10-QSB FOR THE QUARTER
                             ENDED DECEMBER 31, 2004
           CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER AND PRINCIPAL
              FINANCIAL OFFICER PURSUANT TO 18 U.S.C. SECTION 1350
                             AS ADOPTED PURSUANT TO
                  SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Paul Johnson, certify that:

1.       I have reviewed this quarterly report on Form 10-QSB of Lifestyle
         Innovations, Inc. (the registrant);
2.       Based on my knowledge, this quarterly report does not contain any
         untrue statement of a material fact or omit to state a material fact
         necessary to make the statements made, in light of the circumstances
         under which such statements were made, not misleading with respect to
         the period covered by this quarterly report;
3.       Based on my knowledge, the condensed consolidated financial statements,
         and other financial information included in this quarterly report,
         fairly present in all material respects the consolidated financial
         condition, results of operations and cash flows of the registrant as
         of, and for, the periods presented in this quarterly report;
4.       I am responsible for establishing and maintaining disclosure controls
         and procedures (as defined in Exchange Act Rules 13a-15(e) and
         15d-15(e)) for the registrant and I have;
                  a) designed such disclosure controls and procedures, or caused
         such disclosure controls and procedures to be designed under my
         supervision, to ensure that material information relating to the
         registrant, including its consolidated subsidiaries, is made known to
         me by others within those entities, particularly during the period in
         which this report is being prepared;
                  b) evaluated the effectiveness of the registrant's disclosure
         controls and procedures and presented in this report my conclusions
         about the effectiveness of the disclosure controls and procedures, as
         of the end of the period covered by this report based on such
         evaluation; and
                  c) disclosed in this report any change in the registrant's
         internal controls over financial reporting that occurred during the
         registrant's current quarter that has materially affected, or is
         reasonably likely to materially affect, the registrant's internal
         control over financial reporting; and;
5.       I have disclosed, based on my most recent evaluation of internal
         control over financial reporting, to the registrant's auditors and the
         audit committee of the registrant's board of directors (or persons
         performing the equivalent functions):
                  a) all significant deficiencies and material weaknesses in the
         design or operation of internal control over financial reporting which
         are reasonably likely to adversely affect the registrant's ability to
         record, process, summarize and report financial information; and
                  b) any fraud, whether or not material, that involves
         management or other employees who have a significant role in the
         registrant's internal control over financial reporting.

         February 10, 2005                    /s/ Paul Johnson
                                              ----------------------------------
                                              Paul Johnson, President and
                                              Acting CEO (and equivalent of CFO)


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