EXHIBIT 31.1

                                 CERTIFICATIONS

          I, Michael Alexander, certify that:

1.     I  have  reviewed  this  quarterly  report  on  Form  10-Q  of  Swordfish
       Financial, Inc.;

2.     Based on my knowledge,  this report does not contain any untrue statement
       of a material fact or omit to state a material fact necessary to make the
       statements  made,  in  light  of  the  circumstances   under  which  such
       statements  were made, not misleading  with respect to the period covered
       by this report;

3.     Based on my knowledge,  the  financial  statements,  and other  financial
       information  included  in this  report,  fairly  present in all  material
       respects the financial condition, results of operations and cash flows of
       the registrant as of, and for, the periods presented in this report;

4.     The  registrant's  other  certifying  officer and I are  responsible  for
       establishing  and  maintaining  disclosure  controls and  procedures  (as
       defined in Exchange  Act Rules  13a-15(e)  and  15d-15(e))  and  internal
       control over  financial  reporting  (as defined in Exchange Act Rules 13a
       -15(f) and 15d - 15(f)) for the registrant and have:

        (a) Designed such  disclosure  controls and  procedures,  or caused such
        disclosure controls and procedures to be designed under our supervision,
        to  ensure  that  material   information  relating  to  the  registrant,
        including its consolidated  subsidiaries,  is made known to us by others
        within  those  entities,  particularly  during  the period in which this
        report is being prepared;

        (b) Designed such internal control over financial  reporting,  or caused
        such internal control over financial  reporting to be designed under our
        supervision,  to provide reasonable  assurance regarding the reliability
        of financial  reporting and the preparation of financial  statements for
        external  purposes in  accordance  with  generally  accepted  accounting
        principles;

        (c) Evaluated the effectiveness of the registrant's  disclosure controls
        and  procedures and presented in this report our  conclusions  about the
        effectiveness of the disclosure  controls and procedures,  as of the end
        of the period covered by this report based on such evaluation; and

        (d)  Disclosed  in this report any change in the  registrant's  internal
        control over financial  reporting that occurred during the  registrant's
        most  recent  fiscal  quarter  that  has  materially  affected,   or  is
        reasonably  likely  to  materially  affect,  the  registrant's  internal
        control over financial reporting; and

5.     The registrant's other certifying officer and I have disclosed,  based on
       our most recent evaluation of internal control over financial  reporting,
       to the registrant's  auditors and the audit committee of the registrant's
       board of directors:

        (a) All significant  deficiencies and material  weaknesses in the design
        or operation  of internal  control over  financial  reporting  which are
        reasonably  likely to  adversely  affect  the  registrant's  ability  to
        record, process, summarize and report financial information; and

        (b) Any fraud,  whether or not  material,  that  involves  management or
        other employees who have a significant role in the registrant's internal
        control over financial reporting.


Date: March 5, 2010                   /s/ Michael Alexander
                                      ------------------------------------------
                                      Michael Alexander, Chief Executive Officer
                                      and President