Federal Register / Vol. 73, No. 177 / Thursday, September 11, 2008 / Notices 52815 

such, the long-term performance goal of 

the CS is to ‘‘broaden and deepen the 

U.S. exporter base.’’

Furthermore, the CS is mandated by 

the Government Performance and 

Results Act of 1993 to improve program 

performance and achieve better results 

for the American people. Based on this 

mandate, the CS developed new metrics 

driven by the 2008 Program Assessment 

Rating Tool (PART) to measure the 

effectiveness and impact of the CS at 

broadening and deepening the U.S. 

exporter base. 

In order to collect information that 

establishes the baseline metrics for some 

of these new performance measures and 

provides data points for determining 

how to meet program performance 

goals, the CS requests approval to 

conduct market research on prospective 

and existing U.S. exporters using the 

following four surveys: 

1. Commercial Service Brand Analysis 

and Strategy Survey (Form ITA–8710): 

The CS must increase awareness of our 

organization and the services provided 

to U.S. companies. Currently, there is no 

research available about CS awareness 

and brand position. This survey was 

designed to measure four new 

performance metrics (awareness, 

consideration, transaction and loyalty) 

related to broadening and deepening the 

U.S. exporter base. 

2. Market Segmentation Survey of 

Moderate U.S. Exporters—

Manufacturers (Form ITA–8711): The 

CS must gain market knowledge and 

generate statistically valid 

characterizations about the needs of 

exporting companies, especially small 

and medium-sized enterprises. This 

survey was designed to identify 

different segments of U.S. 

manufacturers so that the organization 

can measure our ability to broaden and 

deepen the exporter base of each unique 

segment. 

3. Market Segmentation Survey of 

U.S. Exporters—Service Providers 

(Form ITA–8712): CS must gain market 

knowledge and generate statistically 

valid characterizations about the needs 

of exporting companies. This survey 

was designed to identify different 

segments of U.S. service providers so 

that the organization can measure our 

ability to broaden and deepen the 

exporter base of each unique segment. 

4. Market Evaluation Survey of NonExporting Companies (Form ITA–8713): 

CS must gain market knowledge and 

generate statistically valid 

characterizations about the needs of 

non-exporting companies. This survey 

was designed to uncover the needs of 

U.S. companies that are not currently 

exporting so that the CS can measure 

the organization’s ability to turn nonexporters into exporters. 

The information will be used to 

improve and better target services 

provided to the public. Without this 

information, the CS is unable to 

measure program performance and 

systematically determine the needs and 

benefits desired of U.S. companies and 

how best to meet these needs in order 

to broaden and deepen the U.S. exporter 

base. 

Affected Public: Business or other forprofit organizations. 

Frequency: One-time, annually. 

Respondent’s Obligation: Voluntary. 

OMB Desk Officer: David Rostker, 

(202) 395–3897. 

Copies of the above information 

collection proposal can be obtained by 

calling or writing Diana Hynek, 

Departmental Paperwork Clearance 

Officer, (202) 482–0266, Department of 

Commerce, Room 6625, 14th and 

Constitution Avenue, NW., Washington, 

DC 20230 (or via the Internet at 

dHynek@doc.gov). 

Written comments and 

recommendations for the proposed 

information collection should be sent 

within 30 days of publication of this 

notice to OMB Desk Officer, David 

Rostker, FAX number (202) 395–5806, 

or David_Rostker@omb.eop.gov. 

Dated: September 5, 2008. 

Gwellnar Banks, 

Management Analyst, Office of the Chief 

Information Officer. 

[FR Doc. E8–21030 Filed 9–10–08; 8:45 am] 

BILLING CODE 3510–13–P 

DEPARTMENT OF COMMERCE 

Submission for OMB Review; 

Comment Request 

The Department of Commerce will 

submit to the Office of Management and 

Budget (OMB) for clearance the 

following proposal for collection of 

information under the provisions of the 

Paperwork Reduction Act (44 U.S.C. 

Chapter 35). 

Agency: National Oceanic and 

Atmospheric Administration (NOAA). 

Title: Evaluation of Public Visitors’

Experience of Exhibits at Mokupapapa 

Discovery Center. 

OMB Control Number: None. 

Form Number(s): None. 

Type of Request: Regular submission. 

Burden Hours: 31. 

Number of Respondents: 250. 

Average Hours per Response: 7 to 8 

minutes. 

Needs and Uses: The National Marine 

Sanctuary Program (NMSP) education 

team has embarked on an ambitious 

evaluation project that will allow the 

NMSP to assess education program 

outcomes and impacts across all sites 

and activities and to link outcome 

measures to program efforts. The 

purpose of this effort is to evaluate if the 

current exhibits at the Mokupapapa 

Discovery Center (Hilo, HI) are meeting 

the goals and objectives of the 

educational mandates of the National 

Marine Sanctuaries Act, particularly in 

relation to the relatively recent 

establishment of the 

Papahanaumokuakea Marine National 

Monument in the Northwest Hawaiian 

Islands (NWHI). Randomly selected 

visitors to the Mokupapapa Discovery 

Center will be interviewed when leaving 

to explore their understanding of the 

location and geography of the islands, as 

well as their perception of interpretive 

messages, including the significance 

and sensitivity of the NWHI ecology. 

Application of findings from this 

evaluation will assist in adjusting 

program content, format, range of 

activities, and target audiences to 

improve overall effectiveness of 

educational efforts and expenditures. 

Affected Public: Individuals or 

households. 

Frequency: One-time only. 

Respondent’s Obligation: Voluntary. 

OMB Desk Officer: David Rostker, 

(202) 395–3897. 

Copies of the above information 

collection proposal can be obtained by 

calling or writing Diana Hynek, 

Departmental Paperwork Clearance 

Officer, (202) 482–0266, Department of 

Commerce, Room 6625, 14th and 

Constitution Avenue, NW., Washington, 

DC 20230 (or via the Internet at 

dHynek@doc.gov). 

Written comments and 

recommendations for the proposed 

information collection should be sent 

within 30 days of publication of this 

notice to David Rostker, OMB Desk 

Officer, FAX number (202) 395–7285, or 

David_Rostker@omb.eop.gov. 

Dated: September 5, 2008. 

Gwellnar Banks, 

Management Analyst, Office of the Chief 

Information Officer. 

[FR Doc. E8–21031 Filed 9–10–08; 8:45 am] 

BILLING CODE 3510–22–P 

DEPARTMENT OF COMMERCE 

Submission for OMB Review; 

Comment Request 

The Department of Commerce will 

submit to the Office of Management and 

Budget (OMB) for clearance the 

following proposal for collection of 

information under the provisions of the 


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