Exhibit      31.1

**Certification**

| 1. | I                have reviewed this annual report on Form 10-KSB of Pure Vanilla eXchange,                Inc.; |
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| 2. | Based                on my knowledge, this annual report does not contain any untrue statement                of a material fact or omit to state a material fact necessary to                make the                statements made, in light of the circumstances under which such statements                were made, not misleading with respect to the period covered by this                annual report; |
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| 3. | Based                on my knowledge, the financial statements, and other financial information                included in this annual report, fairly present in all material respects                the financial condition, results of operations and cash flows of                the                registrant as of, and for, the periods presented in this annual                report; |
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| 4. | The                registrant’s other certifying officer and I are responsible for                establishing and maintaining disclosure controls and procedures (as                defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant                and have: |
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| 5. | The                registrant’s other certifying officer and I have disclosed, based on our                most recent evaluation of internal control over financial reporting,                to                the registrant’s auditors and the audit committee of the registrant’s                board of directors (or persons performing the equivalent                functions): |
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| Date                    April 17, 2007 |                                                                                                                           | /s/                Steven Yevoli |
|                                        | Steven                Yevoli                                                                                              |
|                                   | Chief                Executive Officer and Chairman of the Board of Directors(principal                executive officer) |

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