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###### Federal Communications Commission

# SUMMARY:

The Federal Communications Commission, as part of its continuing effort to reduce paperwork burdens, invites the general public and other Federal agencies to take this opportunity to comment on the following information collection(s), as required by the Paperwork Reduction Act of 1995 (PRA), Public Law No. 104-13. An agency may not conduct or sponsor a collection of information unless it displays a currently valid control number. Subject to the PRA, no person shall be subject to any penalty for failing to comply with a collection of information that does not display a valid control number. Comments are requested concerning (a) whether the proposed collection of information is necessary for the proper performance of the functions of the Commission, including whether the information shall have practical utility; (b) the accuracy of the Commission's burden estimate; (c) ways to enhance the quality, utility, and clarity of the information collected; and (d) ways to minimize the burden of the collection of information on the respondents, including the use of automated collection techniques or other forms of information technology.

# DATES:

Written PRA comments should be submitted on or before November 10, 2008. If you anticipate that you will be submitting comments, but find it difficult to do so within the period of time allowed by this notice, you should advise the contact listed below as soon as possible.

# ADDRESSES:

                        Interested parties may submit all PRA comments by e-mail or U.S. post mail. To submit your comments by e-mail, send them to                         *PRA@fcc.gov*                         and/or to                         *Cathy.Williams@fcc.gov.*                         To submit your comments by U.S. mail, mark them to the attention of Cathy Williams, Federal Communications Commission, Room 1-C823, 445 12th Street, SW., Washington, DC 20554.                    

# FOR FURTHER INFORMATION CONTACT:

                        For additional information about the information collection(s), contact Cathy Williams at (202) 418-2918 or send an e-mail to                         *PRA@fcc.gov*                         and/or                         *Cathy.Williams@fcc.gov.*

# SUPPLEMENTARY INFORMATION:

*OMB Control Number:*                     3060-0174.                

*Title:*                     Sections 73.1212, 76.1615 and 76.1715, Sponsorship Identification.                

*Form Number:*                     Not applicable.                

*Type of Review:*                     Extension of a currently approved collection.                

*Respondents:*                     Business or other for-profit entities; Individuals or households.                

*Number of Respondents/Responses:*                     23,215 respondents; 1,693,122 responses.                

*Estimated Time per Response:*.0011 hours to 0.1 hours                

*Frequency of Response:*                     Recordkeeping requirement; Third party disclosure requirement; On occasion reporting requirement.                

*Total Annual Burden:*                     112,096 hours                

*Total Annual Cost:*                     None.                

*Nature of Response:*                     Required to obtain or retain benefits. The statutory authority for this information collection is contained in 4(i), 317 and 507 of the Communications Act of 1934, as amended.                

*Confidentiality:*                     No need for confidentiality required.                

*Privacy Impact Assessment(s):*                     No impact(s).                

*Needs and Uses:*47 CFR 73.1212 requires a broadcast station to identify the sponsor of any matter transmitted for consideration. 47 CFR 76.1615 states that, when a cable operator engaged in origination cablecasting presents any matter for which consideration is provided to such cable television system operator, the cable television system operator, at the time of the telecast, shall identify the sponsor. For both sections, for advertising commercial products or services, the mention of the sponsor's name or product, when it is clear that the mention of the product constitutes sponsorship identification, is all that is required. In the case of television political advertisements concerning candidates for public office, the sponsor shall be identified with letters equal to or greater than four (4) percent of the vertical height of the television screen that airs for no less than four (4) seconds.                

47 CFR 73.1212 and 76.1715 state that, with respect to sponsorship announcements that are waived when the broadcast/origination cablecast of “want ads” sponsored by an individual, the licensee/operator shall maintain a list showing the name, address and telephone number of each such advertiser. These lists shall be made available for public inspection.

47 CFR 73.1212 states that, when an entity rather than an individual sponsors the broadcast of matter that is of a political or controversial nature, the licensee is required to retain a list of the executive officers, or board of directors, or executive committee, etc., of the organization paying for such matter in its public file.

Federal Communications Commission.

Marlene H. Dortch,

Secretary.

[FR Doc. E8-20896 Filed 9-8-08; 8:45 am]

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