EMPLOYMENT AND NONCOMPETE AGREEMENT


         THIS EMPLOYMENT AND NONCOMPETE AGREEMENT ("Agreement"), made and
entered into as of the 9th day of June, 1997, by and between JOHN GROSSO, an
individual resident of Charlotte, North Carolina ("Employee"), and PCA
INTERNATIONAL, INC., a North Carolina corporation with its principal executive
offices located in Matthews, North Carolina (the "Company").

                              BACKGROUND STATEMENT

         Employee currently is employed by the Company and holds the position of
President, Chief Executive Officer and a Director. Employee has worked for the
Company in these positions of responsibility and authority for more than ten
(10) years and has been instrumental in successfully developing, expanding and
increasing the business and earnings of the Company. The Company desires to
ensure that the services of Employee will continue to be available to it on a
mutually satisfactory basis. In the course of his employment with the Company,
Employee has had access to trade secrets and proprietary information of the
Company and will, as an employee of the Company, continue to have access to
trade secrets and proprietary information of the Company. Accordingly, Employee
has and will continue to acquire the knowledge and ability to compete with the
Company. The Company has offered Employee an employment agreement on the terms
and pursuant to the conditions hereof, including the stability and security
provided to Employee by the arrangement provided for herein. The parties agree
that the execution and delivery of this Employment Agreement is a condition
precedent to the benefits extended to Employee hereunder. Employee agrees that
the benefits provided for herein are adequate and sufficient consideration for
the covenants made by Employee hereunder, including, without limitation, the
covenants not to compete.

         IN CONSIDERATION of the promises and the mutual covenants contained
herein, the parties hereto agree as follows:

         1. EMPLOYMENT. Subject to the terms and conditions stated herein, and
in consideration of Employee's obligations and covenants, including without
limitation, those obligations and covenants set forth in Section 6 hereof, the
Company agrees to employ Employee on an active and full-time basis, and Employee
accepts such employment, as President, Chief Executive Officer and a member of
the Board of Directors, subject to the order, supervision and direction of the
Board of Directors of the Company (the "Board").

         2. DUTIES. Employee shall serve the Company as President, Chief
Executive Officer and a Director and shall devote


<PAGE>


substantially all of his business time, skill and best efforts to the business
of the Company and faithfully perform such executive, administrative and
supervisory duties as may be prescribed by the Board. Employee shall act at all
times in compliance, in all material respects, with all policies, rules and
decisions adopted from time to time by the Board of which Employee shall have
received written notice. The Board shall deal with the Employee in good faith
and shall not require that Employee be required to relocate his residence,
travel to the extent that he must spend more nights away from home than are
reasonably required to further the Company's business, or perform tasks which
would be demeaning or degrading to one in his position.

         3. TERM OF EMPLOYMENT; EVERGREEN PROVISIONS. (a) The term of Employee's
employment by the Company hereunder shall commence as of the date hereof, June
9, 1997, and shall continue for a period of four (4) years after such
commencement date or to such later date to which the term of this Agreement may
be extended pursuant to this Section 3 (the "Term of Employment"). The Term of
Employment shall be evergreen and shall be extended automatically for one day
effective at 5:00 p.m. of each day. As a result, the remaining Term of
Employment shall always be, and never be less than, four (4) years.

         4. BASE COMPENSATION AND BENEFITS. (a) The initial annual base
compensation rate to be paid to Employee for the services to be rendered
hereunder beginning with the commencement date of this Agreement through the
first anniversary on June 9, 1998, shall be Two Hundred Fifty Four Thousand One
Hundred Dollars ($254,100.00), payable in accordance with the Company's normal
payroll practices, subject to applicable federal and state income and social
security tax withholding requirements.

         (b) Beginning on the first anniversary of this Agreement, June 9, 1998,
and continuing throughout the remaining Term of Employment, the annual base
compensation rate shall be Three Hundred Four Thousand ($304,000), payable in
accordance with the Company's normal payroll practices, subject to applicable
federal and state income and social security tax withholding requirements. (the
"Base Rate").

         (c) Employee's Base Rate may be reviewed from time to time by the Board
and adjusted upward as Employee's performance, the performance of the Company
and other pertinent factors warrant at any time during the term of this
Agreement.

         (d) Employee shall have the right to fully participate in any
Management Bonus Program to the same extent or greater than as previously
provided to Employee prior to the execution of this Agreement. Any bonus payable
to Employee under such Management Bonus Program shall be paid in a manner
consistent with the

                                       -2-

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Company's past practice with respect to payment of bonuses. Notwithstanding the
foregoing, any bonus opportunity provided to Employee under a current or future
Management Bonus Program shall at least equal an opportunity to earn up to sixty
percent (60%) of the Base Rate for the year to which such bonus relates. Any
operating or financial objectives on an annual basis related to the payment of
the annual bonus award to the Employee will be consistent with and equal to the
same operating or financial objectives for any of the Company's other senior
executives.

         (e) Employee shall be entitled to receive such benefits as were
afforded to Employee prior to the execution of this Agreement including but not
limited to the following:

                      (i) Employee shall be entitled to twenty-one (21) days of
         paid vacation during each year of employment plus all Company sponsored
         holidays;

                     (ii)    Employee shall be entitled to sick leave in
         accordance with the plans and policies established by the
         Company for all employees;

                    (iii) Employee shall be entitled to such medical insurance,
         life insurance and disability and salary continuation benefit programs,
         if any, as are provided by the Company to its employees from time to
         time; and

                     (iv) Employee shall be entitled to participation in the
         Company's 401K Plan, pension plan and/or profit sharing plans.

         (f) The Company shall reimburse Employee for those expenses that are
incurred by him in connection with the performance of his duties under this
Agreement, are consistent with Company policies and practices, and are
reasonably related to the business of the Company.

         5. EVENTS OF TERMINATION. (a) The following shall be events of
termination under this Agreement: (i) termination by the Company without cause;
(ii) termination as a result of Employee's death or total disability (as defined
in the long term disability plan maintained by the Company); (iii) termination
by Employee as a result of a Change in Control; and (iv) termination by the
Company for Cause. The effective date for all such terminations shall hereafter
be referred to as the "Termination Date".

         (b) In the event of a termination of this Agreement in accordance with
subparts (i) or (ii) above, within ten (10) business days after the Termination
Date, the Company shall pay to Employee, (or, in the event of his death, his
written designee or, if he has no written designee, to his spouse or, if he
leaves no spouse and has no written designee, to his estate,) in cash a lump

                                       -3-

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sum amount equal to forty-eight (48) months of average monthly compensation
received during the preceding five (5) year period and calculated as follows:
Employee's total cash and non-cash compensation from the Company as reported on
line one (1) of his form W-2s (total wages, tips, and other compensation) for
the five (5) calendar year period immediately preceding the Termination Date
will be divided by sixty (60) to determine an average monthly compensation rate
for the prior five (5) year period and then such amount shall be multiplied by
forty-eight (48). In addition, all options or other rights to acquire the
Company's Common Stock, $.20 par value per share, (the "Stock") previously
granted to Employee shall immediately become fully vested without any further
action on behalf of either Employee or the Company and notwithstanding any
contrary provision in any stock option plan, agreement or similar document and
Employee shall have a period beginning on the Termination Date and ending twelve
months thereafter to exercise any stock options or right to acquire the Stock.

         (c) The Employee, at his discretion and free will, may terminate his
employment hereunder for any reason at any time during the Term of Employment
following a Change in Control and receive the lump sum cash payment equal to
35.99 months of average compensation as described and calculated above. In
addition, all options or other rights to acquire the Company's Common Stock,
$.20 par value per share, (the "Stock") previously granted to Employee shall
immediately become fully vested without any further action on behalf of either
Employee or the Company and notwithstanding any contrary provision in any stock
option plan, agreement or similar document and Employee shall have a period
beginning on the Termination Date and ending twelve months thereafter to
exercise any stock options or right to acquire the Stock. Notwithstanding the
foregoing or any other provision of this Agreement, the aggregate present value
of the payments in the nature of compensation to (or for the benefit of) the
Employee that are, for purposes of Section 280G of the Internal Revenue Code,
contingent upon a change in ownership as described in ss. 280G(b)(2)(A)(i), and
that would otherwise constitute "parachute payments," as defined in ss. 280G,
shall not exceed 2.9999 times the Employee's "base amount" as such term is
defined for purposes of ss. 280G. For purposes of this Agreement, "Change in
Control" means that any Acquiring Person, as defined herein, is or becomes the
"beneficial owner" (as defined in Rule 13d-3 under the Securities Exchange Act
of 1934, as amended), directly or indirectly, of voting securities of the
Company representing 30% or more of the aggregate voting power of the Company's
then-outstanding securities. For purposes of this Agreement, "Acquiring Person"
means any person or entity other than Employee, Centennial Associates, L.P.,
Joseph H. Reich, or the Company.

         (d) The Board of Directors shall have the right at any time, without
advance notice, to terminate Employee's employment for cause, as hereinafter
defined ("Termination for Cause") or without

                                       -4-

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cause. Termination for Cause shall mean termination because of conviction by a
court of competent jurisdiction of theft from the Company, conviction by a court
of competent jurisdiction of embezzlement of the Company's funds, conviction by
a court of competent jurisdiction of falsification of the Company's records,
conviction by a court of competent jurisdiction of fraud committed against the
Company, conviction by a court of competent jurisdiction of a felonious criminal
act involving the Company or while engaged in conduct of the Company's business,
incompetence due to the use of or reporting to work under the influence of
alcohol, narcotics, other unlawful drugs or controlled substances, legal
incapacity, insanity, act or acts involving dishonesty or misconduct which have
or may reasonably be expected to have a material adverse effect on the business
or reputation of the Company, breach of fiduciary duty to the Company, willful
and substantial failure to perform stated duties or lawful directives of the
Board subject to the provisions of Section 2 hereof, or material breach of any
provision of this Agreement.

         (e) In the event of a Termination for Cause, Employee shall have no
right thereafter to receive any compensation or other benefits from the Company,
except for base salary accrued but unpaid and expenses incurred but not repaid
to Employee, in each case only until the effective date of Termination for
Cause, and COBRA and rights under vested stock option grants, 401(k), vacation
plans and other accrued and vested employee benefits.

         (f) The provisions of Section 6 hereof shall continue to be binding on
the parties hereto notwithstanding the termination without cause or Termination
for Cause of Employee.

         6. NONCOMPETITION, SECRECY AND INVENTIONS.

         (a) Employee specifically acknowledges and agrees that his employment
with the Company will bring him in personal contact with accounts and customers
of the Company, and will enable him to acquire valuable information as to the
nature and character of the business of the Company and the requirements of the
accounts and customers of the Company. Employee acknowledges and agrees that in
the event he were to become employed by some other employer or enter the same or
similar business as the Company on his own or in conjunction with others in
competition with the Company, such personal contacts with the customers and
accounts of the Company and the knowledge of such valuable information would
give to Employee an unfair competitive advantage.

         Throughout the Term of Employment and for a period of two (2) years
thereafter (Employee's Term of Employment and the two-year period thereafter,
together, the "Term of the Covenants"), Employee shall not, directly or
indirectly, as principal, agent, manager, employee, partner, shareholder,
director, officer, consultant or

                                       -5-

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otherwise, participate in or engage in the Lines of Business, as hereinafter
defined; provided, however, that Employee may own up to one percent (1%) of the
outstanding securities of any corporation which is engaged in the Lines of
Business, so long as such securities are traded on a national securities
exchange or are included in the National Association of Securities Dealers
Quotation System. "Lines of Business" for purposes of this Section 6 shall mean
the provision of portrait photography services through itinerant or traveling
operations or permanent studios or any other portrait photography service, the
processing or developing of photographic film in connection with such provision
and any other lines of business in which the Company may engage during the Term
of Employment.

         (b) In performing the covenants set forth in this Section 6 (all of the
covenants of Employee set forth in this Section 6, together, the "Covenants Not
to Compete"), Employee shall not, without limitation, during the Term of the
Covenants engage in the Lines of Business with any of the following:

                  1.       any client, account or customer of the Company, or
                           any subsidiary or affiliate of the Company, that
                           has done business with the Company or such
                           affiliate or subsidiary within two (2) years of the
                           date of any alleged competitive act by Employee;

                  2.       any client, account or customer of the Company, or
                           any subsidiary or any affiliate of the Company,
                           that has transacted any business with the Company
                           within the twelve months preceding the date of this
                           Agreement;

                  3.       Wal-Mart Stores, Inc. or any subsidiary thereof
                           ("Wal-Mart");

                  4.       any affiliate of Wal-Mart, including without
                           limitation Sam's Wholesale Club, HYPERMART*USA and
                           Wal-Mart SuperCenters (a "Wal-Mart Affiliate");

                  5.       KMart Corporation or any subsidiary thereof
                           ("KMart");

                  6.       any affiliate of KMart, including without limitation
                           KMart SuperCenters (a "KMart Affiliate");

                  7.       PETsMART, Inc. or any subsidiary thereof
                           ("PETsMART");

                  8.       any affiliate of PETsMART (a "PETsMART Affiliate");


                                       -6-

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                  9.       any current or prospective institutional customer
                           ("Institutional Customer");

                  10.      CPI Corp.;

                  11.      Lifetouch National School Studios, Inc.;

                  12.      any Wal-Mart store that does business with the
                           Company during the Term of the Covenants;

                  13.      any Wal-Mart Affiliate store that does business
                           with the Company during the Term of the Covenants;

                  14.      any Wal-Mart store with which the Company
                           previously conducted business but no longer
                           conducts business or the Board of Directors
                           reasonably expects to do business during the Term
                           of the Covenants;

                  15.      any Wal-Mart Affiliate store with which the Company
                           previously conducted business but no longer
                           conducts business or the Board of Directors
                           reasonably expects to do business during the Term
                           of the Covenants;

                  16.      any PETsMART store that does business with the
                           Company during the Term of the Covenants;

                  17.      any PETsMART Affiliate store that does business
                           with the Company during the Term of the Covenants;

                  18.      any PETsMART store with which the Company
                           previously conducted business but no longer
                           conducts business or the Board of Directors
                           reasonably expects to do business during the Term
                           of the Covenants;

                  19.      any PETsMART Affiliate store with which the Company
                           previously conducted business but no longer
                           conducts business or the Board of Directors
                           reasonably expects to do business during the Term
                           of the Covenants;

                  20.      any Institutional Customer with which the Company
                           previously conducted business but no longer
                           conducts business or the Board of Directors
                           reasonably expects to do business during the Term
                           of the Covenants;

                  21.      any KMart store that does business with the Company
                           during the Term of the Covenants;

                                       -7-

<PAGE>

                  22.      any KMart store that does business with the Company
                           during the Term of the Covenants;

                  23.      any KMart store with which the Company previously
                           conducted business but no longer conducts business
                           or the Board of Directors reasonably expects to do
                           business during the Term of the Covenants;

                  24.      any KMart Affiliate store with which the Company
                           previously conducted business but no longer
                           conducts business or the Board of Directors
                           reasonably expects to do business during the Term
                           of the Covenants;

                  25.      Cifra, S.A. de C.V.;

                  26.      Aurrera, S.A. de C.V., a subsidiary of Cifra, S.A.
                           de C.V.;

                  27.      any other subsidiary of Cifra, S.A. de C.V.;

                  28.      Olan Mills;

                  29.      Expressly Portraits;

                  30.      any employee or former employee of the Company,
                           whose employment with the Company terminated less
                           than two (2) years prior to Employee's association
                           with such employee or former employee, within a
                           ten-mile radius of any Wal-Mart store or any store
                           in which the Company has engaged in the Lines of
                           Business within six (6) months prior to Employee's
                           engaging in the Lines of Business; or

                  31.      any person or entity in the geographic areas listed
                           in paragraph 10(c) hereinbelow.

         (c) In performing the Covenants Not to Compete, Employee shall not,
without limitation, during the Term of the Covenants engage in the Lines of
Business in any of the following geographic areas:

                  1.       The United States of America;

                  2.       The State of Alabama;

                  3.       The State of Arizona;

                  4.       The State of Arkansas;

                  5.       The State of California;


                                       -8-

<PAGE>


                  6.       The State of Colorado;

                  7.       The State of Connecticut;

                  8.       The State of Delaware;

                  9.       The District of Columbia;

                  10.      The State of Florida;

                  11.      The State of Georgia;

                  12.      The State of Idaho

                  13.      The State of Illinois;

                  14.      The State of Indiana;

                  15.      The State of Iowa;

                  16.      The State of Kansas;

                  17.      The State of Kentucky;

                  18.      The State of Louisiana;

                  19.      The State of Maine;

                  20.      The State of Maryland;

                  21.      The State of Massachusetts;

                  22.      The State of Michigan;

                  23.      The State of Minnesota;

                  24.      The State of Mississippi;

                  25.      The State of Missouri;

                  26.      The State of Montana

                  27.      The State of Nebraska;

                  28.      The State of Nevada

                  29.      The State of New Hampshire;

                  30.      The State of New Jersey;

                  31.      The State of New Mexico


                                       -9-

<PAGE>


                  32.      The State of New York;

                  33.      The State of North Carolina;

                  34.      The State of North Dakota;

                  35.      The State of Ohio;

                  36.      The State of Oklahoma;

                  37.      The State of Oregon;

                  38.      The State of Pennsylvania;

                  39.      The Commonwealth of Puerto Rico;

                  40.      The State of Rhode Island;

                  41.      The State of South Carolina;

                  42.      The State of South Dakota;

                  43.      The State of Tennessee;

                  44.      The State of Texas;

                  45.      The State of Utah

                  46.      The State of Vermont;

                  47.      The State of Virginia;

                  48.      The State of Washington;

                  49.      The State of West Virginia;

                  50.      The State of Wisconsin;

                  51.      The State of Wyoming;

                  52.      Mexico;

                  53.      Canada;

                  54.      Puerto Rico;

                  55.      South America;

                  56.      Latin America;

                  57.      Asia;


                                      -10-

<PAGE>


                  58.      China; and

                  59.      Counties in each State of the United States where
                           the Company has customers.

         (d) As applied to the categories of persons, firms and entities and
geographic areas covered by the Covenants Not to Compete, the provisions of
paragraphs 6(b) and 6(c), respectively, shall be completely severable and
independent, and any invalidity or unenforceability thereof as applied to any of
such persons, firms or entities or geographic areas shall not affect the
validity or enforceability thereof as applied to any one or more of the other
persons, firms or entities or geographic areas.

         (e) Throughout the Term of the Covenants, Employee shall not directly
or indirectly cause or attempt to cause any supplier or customer of the Company,
or any of its subsidiaries or affiliates, or any governmental body or public
agency, not to do business with the Company or such subsidiary or affiliate or
to transfer all or part of its business from the Company, or such subsidiary or
affiliate, or otherwise interfere or attempt to interfere with any business
relationship between the Company, or any of its subsidiaries or affiliates, and
any of such suppliers, customers, government bodies or public agencies.

         (f) Employee acknowledges that irreparable injury will result to the
Company from any breach of the Covenants Not to Compete and there is no adequate
remedy at law to redress a breach or threatened breach of the Covenants Not to
Compete As a result of the foregoing, Employee agrees that the parties seeking
to enforce any of such provisions shall be entitled to an injunction or other
equitable relief against Employee to restrain him from such breach, and Employee
waives any claim or defense that the Company has an adequate remedy at law for
any such breach; provided, however, that nothing contained herein shall prohibit
the Company, or any subsidiary or affiliate of the Company, from pursuing any
other remedy it may have, including without limiting the generality of the
foregoing the recovery of damages.

         (g) If any court determines that any provision of this Section 6, or
any part thereof, is invalid or unenforceable, the remainder of this Section 6
shall not thereby be affected and shall be given full effect, without regard to
the invalid portions. If any court determines that any provision of this Section
6, or any part thereof, is unenforceable because of the duration or geographic
scope of such provision, the parties agree that such court shall have the power
to reduce the duration or scope of such provision, as the case may be, and the
parties agree to request the court to exercise such power, and, in its reduced
form, such provision shall then be enforceable and shall be enforced. The
provisions of this Section 6 shall survive the termination of this Agreement,
for whatever reason.

                                      -11-

<PAGE>


         (h) At all times, both during and after the termination of his
employment, Employee shall keep and retain in confidence and shall not, without
the prior written consent of the Company, disclose to any persons, firm or
corporation or otherwise use for his own benefit or the benefit of another any
of the proprietary, confidential or secret information or trade secrets of the
Company. Further, Employee and the Company agree to keep confidential the terms
and conditions of this Agreement except for such disclosure as may be required
(i) in the event of a breach of this Agreement, (ii) compulsion by law or court
order, or (iii) as may be required by any applicable provision of law.

         (i) In consideration of employment, and the compensation paid to
Employee as an employee of the Company, Employee hereby recognizes as the
exclusive property of, and assigns, transfers and conveys to, the Company
without further consideration each invention, discovery or improvement
(hereinafter collectively referred to as "inventions") made, conceived,
developed or first reduced to practice by Employee (whether alone or jointly
with others) during the Term of Employment or within one (1) year thereafter
which relates in any way to Employee's work at the Company or any of its
subsidiaries or affiliates. Employee will communicate to the Company current
written records of all such inventions, which records shall be and remain the
property of the Company. Upon request by the Company, Employee will at any time
execute documents assigning to the Company, or its designees, any such invention
or any patent application or patent granted therefor, and will execute any
papers relating thereto. Employee also will give all reasonable assistance to
the Company, or its designee, regarding any litigation or controversy in
connection with his inventions, patent applications, or patents, all expenses
incident thereto to be assumed by the Company.

         7. GOVERNING LAW. This Agreement shall be construed and governed under
the laws of the State of North Carolina.

         8. BINDING NATURE. Except as expressly provided herein, this Agreement
shall be binding upon and inure to the benefit of the parties hereto and their
respective heirs, successors and assigns. The obligations and covenants of
Employee are personal in nature and, as such, are not assignable by him.

         9. ENTIRE AGREEMENT; PRIOR ORAL AGREEMENT; AMENDMENT. This Agreement
contains the entire agreement of the parties with respect to the matters set
forth herein and supersedes all prior written and prior or contemporaneous oral
agreements or understandings of the parties hereto. This Agreement confirms and
sets forth the prior oral agreement of the parties as to the terms and
conditions of Employee's employment by the Company stated herein, including
without limitation, the obligations and covenants of Employee set forth in
Section 6 hereof, and Employee's agreement to enter into

                                      -12-

<PAGE>


a written employment agreement with the Company, as of the date his employment
by the Company commenced, stating such terms and conditions. This Agreement may
be changed or amended only by an agreement in writing signed by both parties
hereto.

         10. SEVERABILITY, INVALIDITY OR UNENFORCEABILITY. The severability,
invalidity or unenforceability of any paragraph or part of any paragraph herein
shall not in any way affect the validity or enforceability of any other
paragraph or any part of any other paragraph.

         11. PRIOR AGREEMENTS AND COVENANTS OF EMPLOYEE. Employee hereby
warrants and represents that he is not a party to any agreement or binding
obligation, oral or written, that would prevent his employment by the Company,
and Employee's execution of this Agreement and his fulfillment of his duties and
obligations hereunder do not and will not violate the provisions of any
agreement, contract, loan document or other binding written or oral obligation.

         12. TIME OF THE ESSENCE. Time is of the essence.

         13. ARBITRATION. Any dispute arising in connection with this Agreement
(other than with respect to Section 6) shall be finally and conclusively
determined in accordance with the rules of the American Arbitration Association
of Charlotte, North Carolina, whose determination shall be final and binding on
the parties, be entitled to be enforced to the fullest extent permitted by law
and be entered in any court of competent jurisdiction. Each party shall pay all
fees, costs and expenses, including legal fees and expenses, incurred by such
party in connection with any such arbitration, and the fees, costs and expenses
of any arbitrator(s) appointed or selected pursuant to this Section 13 shall be
shared equally by the parties hereto.

         14. INDEMNIFICATION. To the fullest extent permitted or required by the
laws of the State of North Carolina, the Company shall indemnify and hold
harmless (including the advance payment of expenses) Employee, in accordance
with the terms of such laws, if Employee is made a party, or threatened to be
made a party, to any threatened, pending, or contemplated suit or proceeding
(whether civil, criminal, administrative or investigative) by reason of the fact
that Employee is or was an officer or director of the Company or any subsidiary
or affiliate of the Company, against expenses (including reasonable attorneys'
fees), judgments, fines and amounts paid in settlement actually and reasonably
incurred by him in connection with any such action, suit or proceeding. The
Company's obligations under this paragraph will survive the termination of this
Agreement for any reason whatsoever.


                                      -13-

<PAGE>


         15. D&O LIABILITY INSURANCE. During the Term of Employment, the Company
shall maintain customary directors' and officers' liability insurance.

         16. NOTICES. Any notice, offer, acceptance or other document required
or permitted to be given pursuant to any provisions of this Agreement shall be
in writing, signed by or on behalf of the person giving the same, and (as
elected by the person giving such notice) delivered by hand or mailed to the
parties at the following addresses by registered or certified mail, postage
prepaid, return receipt requested, or by a third party company or governmental
entity providing delivery services in the ordinary course of business, which
guarantees delivery on a specified date:

    If to Employee:                 John Grosso
                                    9603 Tresanton Drive
                                    Charlotte, North Carolina  28210

    If to the Company:              PCA International, Inc.
                                    815 Matthews-Mint Hill Road
                                    Matthews, North Carolina 28105


    With copies to:                 Thomas B. Henson
                                    ROBINSON, BRADSHAW & HINSON, P.A.
                                    One Independence Center
                                    101 North Tryon Street, Suite 1900
                                    Charlotte, North Carolina  28246-1900
                                    (704) 377-2536


or to such other address as any party hereto may designate by complying with the
provisions of this Section 16.

         Such notice shall be deemed given (i) as of the date of written
acknowledgment by Employee or an officer of the Company if delivered by hand,
(ii) seventy-two (72) hours after deposit in United States mail if sent by
registered or certified mail or (iii) on the delivery date guaranteed by the
third party delivery service if sent by such service.

         Rejection or other refusal to accept or inability to deliver because of
changed address of which no notice has been received shall not affect the date
upon which the notice is deemed to have been given pursuant hereto.
Notwithstanding the foregoing, no notice of change of address shall be effective
until the date of receipt hereof.

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<PAGE>


         IN WITNESS WHEREOF, John Grosso has set his hand and seal hereto and
PCA International, Inc. has caused this Agreement to be executed and sealed in
its name by its duly authorized officials as of the day and year first above
written.

                                   EMPLOYEE:


                                   ______________________________(SEAL)
                                   JOHN GROSSO



                                   COMPANY:

                                   PCA INTERNATIONAL, INC.


                                   BY: _______________________________
                                            JOSEPH H. REICH
                                            CHAIRMAN OF THE BOARD


                                   BY:  _______________________________
                                            BRUCE A. FISHER
                                            SENIOR VICE PRESIDENT AND CHIEF
                                            FINANCIAL OFFICER

                                      -15-

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