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                                  EXHIBIT 31.1

                  CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER
                        PURSUANT TO RULE 13a-14(a) OF THE
                   SECURITIES EXCHANGE ACT OF 1934, AS AMENDED
                             AS ADOPTED PURSUANT TO
                  SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002


I, Raymond P.L. Cannefax, certify that:

1.    I have  reviewed  this annual  report on Form  10-KSB of Paradigm  Medical
      Industries, Inc.;

2.    Based on my  knowledge,  this  annual  report  does not contain any untrue
      statement of a material fact or omit to state a material fact necessary to
      make the statements made, in light of the  circumstances  under which such
      statements were made, not misleading with respect to the period covered by
      this annual report;

3.    Based on my  knowledge,  the  financial  statements,  and other  financial
      information included in this annual report, fairly present in all material
      respects the financial condition,  results of operations and cash flows of
      the  registrant  as of, and for,  the  periods  presented  in this  annual
      report;

4.    The small business user's other  certifying  officer and I are responsible
      for  establishing and maintaining  disclosure  controls and procedures (as
      defined in  Exchange  Act Rules  13a-15(e)  and  15d-15(e))  for the small
      business user and have:

           (a) Designed such disclosure controls and procedures,  or caused such
           disclosure controls and procedures to be designed under the Company's
           supervision,  to ensure  that  material  information  relating to the
           small business user, including its consolidated subsidiaries, is made
           known to us by others within those entities,  particularly during the
           period in which this annual report is being prepared;

           (b)  Evaluated  the   effectiveness  of  the  small  business  user's
           disclosure  controls  and  procedures  and  presented  in this annual
           report  the  Company's  conclusions  about the  effectiveness  of the
           disclosure  controls  and  procedures,  as of the  end of the  period
           covered by this annual report based on such evaluation; and

           (c) Disclosed in this annual report any change in the small  business
           user's internal control over financial reporting that occurred during
           small business  user's most recent fiscal  quarter (the  registrant's
           fourth  fiscal  quarter  in the case of an  annual  report)  that has
           materially  affected,  or is reasonably likely to materially  affect,
           small business user's internal control over financial reporting; and

5.    The small business user's other certifying  officers and I have disclosed,
      based on the Company's  most recent  evaluation  of internal  control over
      financial  reporting,  to the small business user's auditors and the audit
      committee  of  small  business  user's  board  of  directors  (or  persons
      performing the equivalent functions):

           (a) All  significant  deficiencies  and  material  weaknesses  in the
           design or operation  of internal  control  over  financial  reporting
           which are  reasonably  likely to adversely  affect the small business
           user's  ability to record,  process,  summarize and report  financial
           information; and

           (b) Any fraud,  whether or not material,  that involves management or
           other  employees  who have a significant  role in the small  business
           user's internal control over financial reporting.


Date: May 15, 2008

                                        /s/ Raymond P.L. Cannefax
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                                        Raymond P.L. Cannefax
                                        President and Chief Executive Officer




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