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                            Library & Multimedia
 Recruiting women into policing: Experimentally testing the effectiveness of recruiting materials
NCJ Number
              308066
Journal

*Policing: A Journal of Policy and Practice* Volume: 17 Dated: 2023
Author(s)
          Travis A Taniguchi;
                        Jennifer R Rineer;
                        Katherine Hoogesteyn;
                        Sean Wire;
                        Lauren Mangum
Date Published

2023
Length
              21 pages
Annotation
              This study assessed the effectiveness of police departments’ job advertisements in recruiting women into policing.
Abstract
              This study experimentally explored the effectiveness of job advertisements formatted similarly to popular social media platforms (Facebook Ads and short-form videos) and variations on law enforcement officer job descriptions. Results indicated that women-focused recruitment material significantly improve perceptions of motivation to apply, relevance, and positive perceptions of the material for women participants and that diversity-focused job descriptions improved perceptions of task and skill variety and diversity climate. These results, however, were only found for video advertising. Agencies should consider tailoring marketing material to meet the needs of different potential applicants and be sensitive to differences in marketing channels. Law enforcement agencies are struggling to meet recruitment goals and are rarely representative of the communities they serve. In particular, women make up just 12% of sworn officers despite the fact that women officers act in ways that are more consistent with community-oriented policing and use less force. Despite this, there are few evidence-based strategies that agencies can use to improve outreach and messaging efforts focused on improving candidate diversity. (Published Abstract Provided)
      
  
          Additional Details
Grant Number(s)
        2019-R2-CX-0027


  
  
        
  Agencies
        NIJ-Sponsored


  
  
        
  Publication Type
        Research (Applied/Empirical)


  
  
        
  Award
        From Research to Reality: Recruiting More Women into the Policing Profession
    
  
  
Date Published: January 1, 2023
    
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