##### 



Exhibit 10.3B
 OMNITURE, INC.
 2006 EQUITY INCENTIVE PLAN
 STOCK OPTION AWARD AGREEMENT
 Plan
 NOTICE OF STOCK OPTION GRANT
 Participants Name:Participants Address:
  Grant Number:Date of Grant:
 Vesting Commencement Date:Exercise Price per Share: $Total Number of Shares Granted:Total Exercise Price: $Type of Option:
    
    ___ Incentive Stock Option (ISO)___ Nonstatutory Stock Option (NSO)Term/Expiration Date:
 Vesting Schedule




---



##### 



Termination Period
  AGREEMENT
 Grant of Option
 Participant Option Exercise Price
 ISO NSO
 Exercise of Option
 Right to Exercise
 Method of Exercise Exhibit A Exercise Notice Exercised Shares
  -2-




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##### 



Method of Payment
      Non-Transferability of Option
  Term of Option
  Tax Obligations
 Withholding Taxes
 Notice of Disqualifying Disposition of ISO Shares
 Code Section 409A IRS discounted option deferred compensation
 -3-




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##### 



Entire Agreement; Governing Law
 th
 NO GUARANTEE OF CONTINUED SERVICE
  Data Privacy .
 Participant hereby explicitly and unambiguously consents to the collection, use and transfer,
in electronic or other form, of Participants personal data as described in this Award Agreement
and any other Option grant materials by and among, as applicable, the Employer, the Company and its
Parents, Subsidiaries and affiliates for the exclusive purpose of implementing, administering and
managing Participants participation in the Plan.
 Participant understands that the Company and the Employer may hold certain personal
information about Participant, including, but not limited to, Participants name, home address and
telephone number, date of birth, social insurance number or other identification number, salary,
nationality, job title, any shares of stock or directorships held in the Company, details of all
Options or any other entitlement to shares of stock awarded, canceled, exercised, vested, unvested
or outstanding in Participants favor, for the exclusive purpose of implementing, administering and
managing the Plan (Data).
 -4-




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##### 



Participant understands that Data will be transferred to E*TRADE FINANCIAL, or such other
stock plan service provider as may be selected by the Company in the future, which is assisting the
Company with the implementation, administration and management of the Plan. Participant
understands that the recipients of the Data may be located in the United States or elsewhere, and
that the recipients country (e.g., the United States) may have different data privacy laws and
protections than Participants country. Participant understands that Participant may request a
list with the names and addresses of any potential recipients of the Data by contacting
Participants local human resources representative. Participant authorizes the Company, E*TRADE
FINANCIAL and any other possible recipients which may assist the Company (presently or in the
future) with implementing, administering and managing the Plan to receive, possess, use, retain and
transfer the Data, in electronic or other form, for the sole purpose of implementing, administering
and managing Participants participation in the Plan. Participant understands that Data will be
held only as long as is necessary to implement, administer and manage Participants participation in
the Plan. Participant understands that Participant may, at any time, view Data, request additional
information about the storage and processing of Data, require any necessary amendments to Data or
refuse or withdraw the consents herein, in any case without cost, by contacting in writing
Participants local human resources representative. Participant understands, however, that
refusing or withdrawing consent may affect Participants ability to participate in the Plan. For
more information on the consequences of Participants refusal to consent or withdrawal of consent,
Participant understands that Participant may contact Participants local human resources
representative.
 Electronic Delivery
  Severability
  [Remainder of Page Intentionally Left Blank]
 -5-




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##### 



PARTICIPANT:
    
    
    
    OMNITURE, INC.Signature
    
    
    
    ByPrint Name
    
    
    
    Print NameResidence Address
    
    
    
    Title
 -6-




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##### 



EXHIBIT A
 OMNITURE, INC.
 2006 EQUITY INCENTIVE PLAN
 EXERCISE NOTICE
 Attention: Stock Plan Administration
 Exercise of Option    Purchaser   Shares Company Plan    Award Agreement
 Delivery of Payment
 Representations of Purchaser
 Rights as Stockholder
 Tax Consultation
 Entire Agreement; Governing Law




---



##### 



th
 Submitted by:
    
    
    
    Accepted by:PURCHASER:
    
    
    
    OMNITURE, INC.Signature
    
    
    
    ByPrint Name
    
    
    
    ItsAddress:
    
    
    
    Address:Omniture, Inc.550 East Timpanogos CircleOrem, Utah 84097Attention: Stock Plan AdministrationDate Received
 -2-




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##### 



OMNITURE, INC.
 2006 EQUITY INCENTIVE PLAN
 STOCK OPTION AWARD AGREEMENT
 NON-U.S. PARTICIPANTS
 Plan
 NOTICE OF STOCK OPTION GRANT
 Participants Name:Participants Address:
 Exhibit B
 Grant Number:Date of Grant:Vesting Commencement Date:Exercise Price per Share: $Total Number of Shares Granted:Total Exercise Price: $Type of Option:
    
    Nonstatutory Stock Option (NSO)Term/Expiration Date:
 Vesting Schedule




---



##### 



Termination Period
  AWARD AGREEMENT
 Grant of Option
 Participant Option Exercise Price Exhibit B Exhibit B
 Exercise of Option
 Right to Exercise Exhibit B
 Method of Exercise Exhibit A Exercise Notice Exercised Shares
  Method of Payment
    -2-




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##### 



Non-Transferability of Option
  Term of Option
 Exhibit B
 Tax Obligations
 Withholding Taxes
       -3-




---



##### 



Code Section 409A IRS discounted option deferred compensation
  Entire Agreement; Governing Law
 Exhibit B Exhibit B Exhibit B th
 NO GUARANTEE OF CONTINUED SERVICE
 -4-
        Nature of Grant.
            -5-
        e.g.
   J. Data Privacy .
 Participant hereby explicitly and unambiguously consents to the collection, use and transfer,
in electronic or other form, of Participants personal data as described in this Award Agreement
and any other Option grant materials by and among, as applicable, the Employer, the Company and its
Parents, Subsidiaries and affiliates for the exclusive purpose of implementing, administering and
managing Participants participation in the Plan.
 Participant understands that the Company and the Employer may hold certain personal
information about Participant, including, but not limited to, Participants name, home address and
telephone number, date of birth, social insurance number or other identification number, salary,
nationality, job title, any shares of stock or directorships held in the Company, details of all
Options or any other entitlement to shares of stock awarded, canceled, exercised, vested, unvested
or outstanding in Participants favor, for the exclusive purpose of implementing, administering and
managing the Plan (Data).
 Participant understands that Data will be transferred to E*TRADE FINANCIAL, or such other
stock plan service provider as may be selected by the Company in the future, which is assisting the
Company with the implementation, administration and management of the Plan. Participant
understands that the recipients of the Data may be located in the United States or elsewhere, and
that the recipients country (e.g., the United States) may have different data privacy laws and
protections than Participants country. Participant understands that Participant may request a
list with the names and addresses of any potential recipients of the Data by contacting
Participants local human resources representative. Participant authorizes the Company, E*TRADE
FINANCIAL and any other possible recipients which may assist the Company (presently or in the
future) with implementing, administering and managing the Plan to receive, possess, use, retain and
transfer the Data, in electronic or other form, for the sole purpose of implementing, administering
and managing Participants participation in the Plan. Participant understands that Data will be
held only as long as is necessary to implement, administer and manage -6-
       Participants participation in the Plan. Participant understands that Participant may, at any
time, view Data, request additional information about the storage and processing of Data, require
any necessary amendments to Data or refuse or withdraw the consents herein, in any case without
cost, by contacting in writing Participants local human resources representative. Participant
understands, however, that refusing or withdrawing consent may affect Participants ability to
participate in the Plan. For more information on the consequences of Participants refusal to
consent or withdrawal of consent, Participant understands that Participant may contact
Participants local human resources representative.
 1.1
  Electronic Delivery
  Severability
  [Remainder of Page Intentionally Left Blank]
 -7-




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##### 



Exhibit B Exhibit B Exhibit
B Exhibit B
 PARTICIPANT:
    
    
    
    OMNITURE, INC.Signature
    
    
    
    ByPrint Name
    
    
    
    Print NameResidence Address
    
    
    
    Title
 -8-




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##### 



EXHIBIT A
 OMNITURE, INC.
 2006 EQUITY INCENTIVE PLAN
 EXERCISE NOTICE
 Attention: Stock Plan Administration
 Exercise of Option    Purchaser   Shares Company Plan    Award Agreement Exhibit B
 Delivery of Payment
 Representations of Purchaser Exhibit B
 Rights as Stockholder
 Tax Consultation
 Entire Agreement; Governing Law Exhibit B Exhibit B




---



##### 



th
 Submitted by:
    
    
    
    Accepted by:PURCHASER:
    
    
    
    OMNITURE, INC.Signature
    
    
    
    ByPrint Name
    
    
    
    ItsAddress:
    
    
    
    Address:Omniture, Inc.550 East Timpanogos CircleOrem, Utah 84097Attention: Stock Plan AdministrationDate Received
 -2-




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##### 



EXHIBIT B
 OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN
 STOCK OPTION AWARD AGREEMENT
 SPECIAL TERMS FOR PARTICIPANTS OUTSIDE THE U.S.
 Exhibit B
  Argentina
 Securities Law Disclaimer
  Exchange Control Reporting




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##### 



Australia
 Securities Law Disclaimer
  Belgium
 Share Account Reporting
  Brazil
 Exchange Control Reporting
  Intent to Comply with Law
  Page 2




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##### 



Canada
 Resale of Shares
  Consent to Receive Information in English for Quebec Participants
  Les parties reconnaissent avoir exigé la rédaction en anglais de la présente convention, ainsi que
de tous documents exécutés, avis donnés et proćedures judiciares intentées, directement ou
indirectement, relativement á ou suite á la présente convention.
 Denmark
 Share Account Reporting
 e.g.
   Page 3




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##### 



Labor Law Acknowledgment
  Estonia
  France
 Exchange Control Reporting
 
 Germany
 Exchange Control Reporting
   
 Hong Kong
 Securities Law Disclaimer
  Page 4




---



##### 



Japan
 Exchange Control Reporting
    Mexico
 Labor Law Acknowledgment
  Policy Statement
   Page 5




---



##### 



La invitación que the Company hace en relación con el Plan es unilateral y discrecional, por lo
tanto, the Company se reserva el derecho absoluto para modificar o terminar el mismo, sin ninguna
responsabilidad para usted.
 Esta invitación y, en su caso, la adquisición de acciones, de ninguna manera establecen relación
laboral alguna entre usted y the Company y tampoco establece derecho alguno entre usted y su
empleador.
 The Netherlands
 Labor Law Acknowledgement
  Prohibition Against Insider Trading
    Page 6




---



##### 



Poland
 Exchange Control Reporting
 
 Russia
 Securities Law Disclaimer
  Exchange Control Reporting
   Singapore
 Director Notification
 e.g
 Page 7




---



##### 



Spain
 Exchange Control Reporting
 i.e.
 i.e Dirección General de Política Comercial e Inversiones Exteriores.
  Sweden
  Taiwan
  Page 8




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##### 



UK SUB-PLAN OF THE
 OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN
 STOCK OPTION AWARD AGREEMENT
 UK PARTICIPANTS
 Plan
 NOTICE OF STOCK OPTION GRANT
 Participants Name:Participants Address:
  Grant Number:Date of Grant:Vesting Commencement Date:Exercise Price per Share: $Total Number of Shares Granted:Total Exercise Price: $Type of Option:
    
    UK Unapproved OptionTerm/Expiration Date:
 Vesting Schedule




---



##### 



Termination Period
  AWARD AGREEMENT
 Grant of Option
 Participant Option Exercise Price Plan SAVE THAT
 Exercise of Option
 Right to Exercise
 Method of Exercise Exhibit A Exercise Notice Exercised Shares Exhibit B
 -2-




---



##### 



Method of Payment
      Non-Transferability of Option
  Term of Option
  Tax Obligations
 Withholding Taxes
 -3-




---



##### 



Taxation Consequences Trigger Event
 Participants Taxation Indemnity
 NICs
 Option Tax Liability
  Employers NICs Secondary Contributor Joint Election
 -4-




---



##### 



Data Protection
    Entire Agreement; Governing Law.
 th
 NO GUARANTEE OF CONTINUED SERVICE
  -5-




---



##### 



Nature of Grant.
             -6-




---



##### 



e.g.
   1.2
  Electronic Delivery
  Severability
  [Remainder of Page Intentionally Left Blank]
 -7-




---



##### 



PARTICIPANT:
    
    
    
    OMNITURE, INC.:Signature:
    
    
    
    
    
    
    
    By:Name:
    
    
    
    
    
    
    
    Name:(please print)Title:Residence Address:
 -8-




---



##### 



EXHIBIT A
 UK SUB-PLAN OF THE
 OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN
 EXERCISE NOTICE
 Attention: Stock Plan Administration
 Exercise of Option    Purchaser  Shares Company Plan    Award Agreement
 Delivery of Payment
 (a)
    
    the full Exercise Price for the Shares;(b)
    
    payment in respect of the Option Tax Liability (as defined in the
Award Agreement); and(c)
    
    confirmation that the Purchaser has delivered to the Secondary
Contributor (as defined in the Award Agreement) the liability pursuant to the
Joint Election and the Section 431 Election as set forth in the Award
Agreement.
 Representations of Purchaser
 Rights as Stockholder




---



##### 



Tax Consultation
 Entire Agreement; Governing Law th
 Submitted by:
    
    
    
    Accepted by:PURCHASER:
    
    
    
    OMNITURE, INC.:Signature:
    
    
    
    
    
    
    
    By:Name:
    
    
    
    
    
    
    
    Name:(please print)Title:Residence Address:Address:Omniture, Inc.550 East Timpanogos Circle
Orem, Utah 84097
United States of AmericaAttention: Stock Plan Administration




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##### 



EXHIBIT B
  
 One Part Election
 Between
 the Employee:
whose National Insurance Number is:
    
    [insert name of employee]
[insert NINO]andthe Company (who is the Employees employer):
    
    Omniture Limitedof Company Registration Number:
    
    05149955
 2. Purpose of Election
    Should the value of the securities fall following the acquisition, it is possible that Income
Tax/NIC that would have arisen because of any future chargeable event (in the absence of an
election) would have been less than the Income Tax/NIC due by reason of this election. Should this
be the case, there is no Income Tax/NIC relief available under Part 7 of ITEPA 2003; nor is it
available if the securities acquired are subsequently transferred, forfeited or revert to the
original owner.




---



##### 



3. Application
  Number of securities:
    
    [insert number]Description of securities:
    
    Common Stock of Omniture, Inc.Name of issuer of securities:
    
    Omniture, Inc
 [date of grant]
 4. Extent of Application
  Declaration
   ___/___/Signature (Employee)
    
    Date___/___/Signature (for and on behalf of the company)
    
    DatePosition in company




---



##### 



DATED: [INSERT DATE], 200[__]
 OMNITURE INC.
  OMNITURE LIMITED
  PARTICIPANT
 
 JOINT ELECTION
 RELATING TO THE UK SUB-PLAN OF
 THE OMNITURE, INC. 2006 EQUITY INCENTIVE PLAN




---



##### 



JOINT ELECTION
 BETWEEN(1)
    
    OMNITURE INC.whose office is located at 550 East Timpanogos Circle, Orem, Utah 84097,
United States of America (the Company);(2)
    
    OMNITURE LIMITED(company registration number 05149955) whose registered office is located at
Whitefriars, Lewins Mead, Bristol BS21 2NT (the Employer); and(2)
    
    [INSERT NAME OF PARTICIPANT]of [insert address of Participant](the Participant which
shall include his executors or administrators in the case of his death).INTRODUCTION(A)
    
    The Participant may be granted, from time to time, equity awards (each one an Award) to
acquire shares of common stock of the Company (the Shares) on terms to be set out in Award
Agreements to be issued pursuant to the UK Sub-Plan of the Omniture Inc. 2006 Equity Incentive
Plan (the Plan).(B)
    
    This joint election (the Joint Election) is in an approved format. The grant, exercise,
cancellation, release, assignment or other disposal of an Award is subject to the Participant
entering into this Joint Election.(C)
    
    The Participant is currently an employee of the Company.(D)
    
    The exercise, release, cancellation, assignment or other disposal of an Award (a Trigger
Event) (whether in whole or in part), may result in the Company or, if and to the extent that
there is a change in law, any other company or person who becomes the secondary contributor
for National Insurance contributions (NIC) purposes at the time of such Trigger Event having
a liability to pay employers (secondary) Class I NICs (or any tax or social security premiums
which may be introduced in substitution or in addition thereto) in respect of such Trigger
Event.(E)
    
    Where the context so admits, any reference in this Joint Election:
 (i)
    
    to the singular number shall be construed as if it referred also to the
plural number and vice versa;(ii)
    
    to the masculine gender shall be construed as though it referred also to the
feminine gender;(iii)
    
    to a statute or statutory provision shall be construed as if it referred
also to that statute or provision as for the time being amended or re-enacted; and(iv)
    
    Shares means shares of common stock of the Company.
 AGREED TERMS
 1.
    
    Joint Election1.1
    
    It is a condition of the exercise, cancellation, release, assignment or other disposal of an
Award that the Participant has entered into this Joint Election with the Company.1.2
    
    The Participant and the Company elect to transfer the liability (the Liability) for all of
the employers (Secondary) Class I NICs referred to in (D) above and charged on payments or
other benefits arising on a Trigger Event and treated as remuneration and earnings pursuant to
section 4(4)(a) of the Social Security Contributions and Benefit Act 1992 (SSCBA) to the
Participant. This Joint Election is made pursuant to an arrangement authorised by paragraph
3B, Schedule 1 of the SSCBA.




---



##### 



2.
    
    Restriction on registration until liability paid by ParticipantThe Participant hereby agrees that no Shares shall be registered in his name until he has
met the Liability as a result of a Trigger Event in accordance with this Joint Election.3.
    
    Payment3.1
    
    Where, in relation to an Award, the Participant is liable, or is in accordance with current
practice at the date of the Trigger Event believed by the Company to be liable (where it is
believed that the shares under option are readily convertible assets), to account to the HM
Revenue & Customs for the Liability, the Participant and the Company agree that, upon receipt
of the funds to meet the Liability from the Participant, such funds to meet the Liability
shall be paid to the Collector of Taxes or other relevant taxation authority by the Company on
the Participants behalf within 14 days of the end of the income tax month in which the gain
on the Option was made (the 14 day period) and for the purposes of securing payment of the
Liability the Participant will on the occurrence of a Trigger Event:
 (a)
    
    pay to the Company a cash amount equal to the Liability; and/or(b)
    
    suffer a deduction from salary or other remuneration due to the Participant
such deduction being in an amount not exceeding the Liability; and/or(c)
    
    at the request of the Company enter into such arrangement or arrangements
necessary or expedient with such person or persons (including the appointment of a
nominee on behalf of the Participant) to effect the sale of Shares acquired through
the exercise of the Option to cover all or any part of the Liability and use the
proceeds to pay the Company a cash amount equal to the Liability.
 3.2
    
    The Participant hereby irrevocably appoints the Company as his attorney with full power in
his name to execute or sign any document and do any other thing which the Company may consider
desirable for the purpose of giving effect to the Participant satisfying the Liability under
clause 3.1 and satisfying any penalties and interest under clause 3.4, save that this power of
attorney shall be limited as set out below. The Participant further agrees to ratify and
confirm whatever the Company may lawfully do as his attorney. The power of attorney granted
in this clause shall be limited to the grant of a right for the Company to enter into such an
arrangement (as envisaged by clause 3.1(c)) on the Participants behalf to sell sufficient of
the Shares issued or transferred to the Participant on the exercise of the Option to meet the
Liability pursuant to clause 3.1 and any penalty or interest arising under clause 3.4.3.3
    
    The Company shall pass all monies it has collected from the Participant in respect of the
Liability to the Collector of Taxes by no later than 14 days after the end of the income tax
month in which the Trigger Event occurred. The Company shall be responsible for any penalties
or interest that may arise in respect of the Liability from any failure on its part after it
has collected any monies from the Participant to pass the Liability to the Collector of Taxes
within the said 14 days period.3.4
    
    If the Participant has failed to pay all or part of the Liability to the Company within the
14 day period the Participant hereby indemnifies the Company against such penalties or
interest that the Company would have to pay in respect of the late payment of all or part of
the Liability to the Collector of Taxes.4.
    
    Termination of Joint Election4.1
    
    This Joint Election shall cease to have effect on the occurrence of any of the following:
 (a)
    
    if the terms of this Joint Election are satisfied in the reasonable opinion
of the Company and the Participant;(b)
    
    if the Company and the Participant jointly agree in writing to revoke this
Joint Election;(c)
    
    if the HM Revenue & Customs withdraws approval of this Joint Election so far
as it relates to share options covered by the Joint Election but not yet granted;
 2




---



##### 



(d)
    
    if the Options lapse or no Option is otherwise capable of being exercised
pursuant to the UK Sub-Plan of the Plan; and/or(e)
    
    if the Company serves notice on the Participant that the Joint Election is to
cease to have effect.
 5.
    
    Further assurance5.1
    
    The Company and the Participant shall do all such things and execute all such documents as
may be necessary or desirable to ensure that this Joint Election complies with all relevant
legislation and/or HM Revenue & Customs requirements.5.2
    
    The Participant shall notify the Company in writing of any Trigger Event which occurs in
relation to an Award within three (3) days of such Trigger Event.6.
    
    Secondary ContributorThe Company enters into this Joint Election on its own behalf, or, if and to the extent
that there is a change in law, any other company or person who is or becomes a secondary
contributor for NIC purposes in respect of an Award. It is agreed that the Company can
enforce the terms of this Joint Election against the Participant on behalf of any such
company.7.
    
    Binding Effect7.1
    
    The Participant agrees to be bound by the terms of this Joint Election and for the avoidance
of doubt the Participant shall continue to be bound by the terms of this Joint Election
regardless of which country the Participant is working in when the Liability arises and
regardless of whether the Participant is an employee of the Company when the Liability arises.7.2
    
    The Company agrees to be bound by the terms of this Joint Election and for the avoidance of
doubt the Company shall continue to be bound by the terms of this Joint Election regardless of
which country the Participant is working in when the Liability arises and regardless of
whether the Participant is an employee of the Company when the Liability arises.8.
    
    Governing LawThis Joint Election shall be governed by and construed in accordance with English law and
the parties irrevocably submit to the non-exclusive jurisdiction of the English Courts to
settle any claims, disputes or issues which may arise out of this deed.This Joint Election
has been executed and delivered as a deed on the date written above.SIGNED as a Deed by [insert name of Participant]:
 in the presence of:Witness signature:Name:Address:Occupation:
 SIGNED as a DEED
by OMNITURE INC.acting by the under-mentioned
person(s) acting on the authority
of the Company in accordance
with the laws of the territory ofits incorporation:
    
    
    
    Authorised signatoryAuthorised signatory
 3