FORM 10 - QSB

          SECURITIES AND EXCHANGE COMMISSION


               Washington, D.C.  20549

     QUARTERLY REPORT UNDER SECTION 13 or 15 (d) OF

         THE SECURITIES EXCHANGE ACT OF 1934

               For the Quarterly Period Ended June 30, 2000
                    Commission File No. 0-3026

                    PARADISE, INC.

                    INCORPORATED IN FLORIDA
                    IRS IDENTIFICATION NO. 59-1007583

          1200 DR. MARTIN LUTHER KING, JR. BLVD.,
                PLANT CITY, FLORIDA  33566

                    (813) 752-1155



     "Indicate by check mark whether the registrant has filed all annual,
           quarterly and other reports required to be filed with the Commission
           within the past 90 days and in addition has filed the most recent
           annual report required to be filed.  Yes X No __."

     "Indicate the number of shares outstanding of each of the issuer's
           classes of common stock, as of the last practicable date."

          Class                                Outstanding as of June 30,
                                   2000                   1999
                Common Stock
          $0.30 Par Value                  519,170 Shares      519,170 Shares











                             Page 1
<PAGE>
     PARADISE, INC.    COMMISSION FILE NO. 0-3026

PART I.   FINANCIAL INFORMATION
Item 1.   Financial Statements
 (a) (1)  CONSOLIDATED BALANCE SHEETS

                                                                 AS OF JUNE 30,
                                     2000                       1999 *
       ASSETS

CURRENT ASSETS:
  Cash and Unrestricted Demand Deposits       $    49,120$        47,747
  Accounts and Notes Receivable, Less
    Allowances of $-0- (2000 and 1999)             881,876      820,932
  Inventories:
  Raw Materials                                      2,241,785    2,199,393
  Work in Process                                     332,897        532,324
  Finished Goods                               11,574,827   10,181,202

Deferred Income Tax Asset                                436,616         517,085
Income Tax Refund Receivable                           64,925        290,988
Prepaid Expenses,Other Current Assets        612,956       490,452

   TOTAL CURRENT ASSETS                        16,195,002   15,080,123
  Property, Plant and Equipment, Less
  Accumulated Depreciation of $14,451,631
  (2000) and $13,792,075 (1999)                   5,839,849    5,974,362
 Deferred Charges and Other Assets             693,430        689,1998

TOTAL ASSETS                                       $ 22,728,281 $ 21,743,684

        LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Notes and Trade Acceptances Payable$   4,825,761    $   5,410,807
  Current Portion of Long-Term Debt                274,597         1,114,939
Accounts Payable        4,747,387        3,308,602
Accrued Liabilities                                   836,519           856,323
Federal, State Income Taxes Payable         0                          0

          TOTAL CURRENT LIABILITIES                  10,684,264   10,690,671

LONG-TERM DEBT, NET OF CURRENT PORTION  722,409    1,011,045

DEFERRED INCOME TAX LIABILITY                            411,370      451,689

STOCKHOLDERS' EQUITY:
  Common Stock: Auth; 2,000,000 shs. @ $.30
 Par Value; Issued 582,721 (2000 and 1999)  174,926      174,926
Capital in Excess of Par Value                      1,288,793    1,288,793
                             9,720,724    8,400,765
  Less 63,551 (2000 and 1999) shares at cost
Held in Treasury          (     274,205)(     274,205)

          Total Stockholders' Equity              10,910,238    9,590,279

TOTAL LIABILITIES AND
  STOCKHOLDERS' EQUITY             $ 22,728,281 $ 21,743,684


* Restated for Comparative Purposes
                             Page 2
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          PARADISE, INC.                        COMMISSION FILE NO. 0-3026

Item 1.   Financial Statements (Continued)

(a) (1)    CONSOLIDATED STATEMENTS OF INCOME

                                FOR THE THREE MONTHS ENDED
                                 JUNE 30
                              2000               1999 *

Net Sales                                   $ 1,721,991       $ 1,610,547

Costs and Expenses:
 Cost of Goods Sold                             951,995         1,390,848
 Selling, General and Admin.Exp       673,033           669,337
 Depreciation and Amortization          166,799           202,362
 Interest Expense - Long Term               24,011            68,324
 Interest Expense - Short Term                    114,850    23,218

        Total Expenses                        1,930,688         2,354,089

Earnings (Loss) from Operations  (   208,697)     (   743,542)

Other Income                                         20,990            20,592

Earnings (Loss) Before Income Taxes (   187,707)      (   722,950)

Provision for Income Taxes                            0                 0

Net Earnings (Loss)                        $(   187,707)     $(   722,950)


Earnings (Loss) per Common Share $(0.36)                 $(1.39)





















* Restated for Comparative Purposes

                              Page 3
PARADISE, INC.     COMMISSION FILE NO. 0-3026
Item 1.   Financial Statements (Continued)

(a) (1)    CONSOLIDATED STATEMENTS OF INCOME

                                FOR THE SIX MONTHS ENDED
                                                        JUNE 30

                                                         2000             1999 *

Net Sales                                       $ 3,106,975       $ 2,879,927

Costs and Expenses:
 Cost of Goods Sold                                 2,396,026         2,518,139
 Selling, General and Admin Expense  1,316,457         1,275,119
 Depreciation and Amortization                  336,432           381,656
 Interest Expense - Long Term                    52,167           109,300
 Interest Expense - Short Term                  114,850             23,218

        Total Expenses                             4,215,932         4,307,432

Earnings (Loss) from Operations  (1,108,957)              (1,427,505)

Other Income                   38,312            37,914
Earnings (Loss) Before Income Taxes          (1,070,646)       (1,389,591)

Provision for Income Taxes                               0                 0

Net Earnings (Loss)                              $(1,070,646)      $(1,389,591)


Earnings (Loss) per Common Share     $(2.06)                       $(2.68)





















* Restated for Comparative Purposes

                              Page 4
PARADISE, INC.  COMMISSION FILE NO. 0-3026

Item1.  Financial Statements (Continued)

(a) (1)  CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                  FOR THE SIX MONTHS ENDED
                                                          JUNE 30,
                                               2000             1999 *
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net Loss                                   $(1,070,646) $(1,389,591)
  Adjustments to Reconcile Net Loss to Net
     Cash Used in Operating Activities:
       Depreciation and Amortization             336,432        381,656
       Decrease (Increase) in:
         Accounts Receivable                   1,798,906    (     67,460)
         Inventories                          (8,433,296)   (7,248,014)
         Income Tax Receivable                    38,667                   0
         Prepaid Expenses                    (   296,882)   (   212,074)
      Increase (Decrease) in:
         Accounts Payable                      4,281,356     2,432,141
         Accrued Expense                     (   774,701)   (   882,227)
         Income Taxes Payable                (   136,530)                    0

246:    Net Cash Used in Operating Activities  (4,256,694)   (6,985,569)

CASH FLOWS FROM INVESTING ACTIVITIES:
 Purchase of Property and Equipment          (   381,219)   (   926,884)

Net Cash Used in Investing Activities       (   381,219)   (   926,884)

CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from Issuance of Long-Term Debt             0        825,000
  Net Proceeds of Short-Term Debt              4,625,302     5,198,229
  Principal Payments of Long-Term Debt       (   912,345)   (   489,323)
  Dividends Paid                             (   181,840)   (   233,794)
  Increase in Other Assets                  (     43,745)   (     68,558)

           Net Cash Provided by Financing Activities     3,487,372     5,231,554

           Net Decrease in Cash               (1,150,541)   (2,680,899)

CASH AT BEGINNING OF PERIOD                    1,199,661     2,728,646

CASH AT END OF PERIOD                      $      49,120  $      47,747

SUPPLEMENTAL SCHEDULE OF NONCASH
         FINANCING AND INVESTING ACTIVITIES:

  PROCEEDS OF LONG-TERM DEBT USED TO:
     Purchase Equipment                              $ 0                 $ 0




* Restated for Comparative Purposes

                              Page 5
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           PARADISE, INC.      COMMISSION FILE NO. 0-3026

Item1.  Financial Statements (Continued)

(g) Earnings per common share, assuming no dilution, are
        based on the weighted average number of shares
outstanding during the period: 519,170 (2000 and 1999).

(h) The foregoing information is unaudited, but, in the opinion
         of management, includes all adjustments,
consisting of normal accruals, necessary for a fair presentation
        of the results for the period reported.


Item 2.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations

Overview

 As repeated in every interim financial statement, it is the opinion
        of management that only an analysis of a
full year's operations will yield a meaningful measure of the
        Company's performance.  That is because the sales
in Paradise's core business, glace' (candied) fruit, are extremely
        seasonal.  These products are used primarily
as ingredients for Thanksgiving and Christmas holiday confections,
        and approximately 80% of total annual sales
in this segment of business are concentrated between early
        September and mid-November each year.

However, in order to make timely deliveries during this short period
        of peak demand, the Company must
manufacture product throughout the year, and build large inventories.
        This results in (i) the need for relatively
large borrowings to supply short-term working capital, and
        (ii) substantial operating losses until well into the
third quarter of the calendar year, even during the most profitable
        years, as there is little income to offset ongoing expenses.

Likewise, comparison of the current quarter with the quarter
        immediately preceding yields little in the way
of useful information, as operations are materially different
        during each quarter, depending upon harvests, the
timing of customers' orders and other factors.

The Company's other segment of business, plastics molding,
        accounted for approximately 16.5% of total
1999 sales.  Therefore, most financial reporting is driven by the
        fruit segment's operations, and the discussion
and comparison of data contained in interim reports is limited to
        the year-to-date as it relates to the similar period
during the previous year.


The First Six Months

317:    Total net sales increased nearly 8%, compared to the first half of
       1999.  Much of the increase took place in
the glace' fruit segment, and resulted from 30% reduction in credits,
        issued for returns and "reclamation charges"
for merchandise sold during the prior year, but recorded during
        the current period.

 As disclosed in numerous previous filings, it is industry practice to
        allow the return-for-credit of a negotiated
percentage of merchandise sold.  It is Company practice to estimate
        the magnitude of these returns and to
establish a reserve for the estimated gross profits to be lost.  This
        amount is deducted from Company earnings
during the year that the sales are made, and the reserve is charged
        as returns are received early in the ensuing year.

 During the 1998/1999 period, returns exceeded expectations, and
         the reserve was not adequate.  During
1999/2000, estimates were fairly consistent with actual returns.

 In the plastics molding segment of business, sales continued their
         upward trend with an increase of nearly
10%, as compared to the first six months of 1999.  This validates
        management's strategy of minimizing the
production of "generic" products and concentrating on custom
        applications.


                              Page 6
PARADISE, INC.                       COMMISSION FILE NO. 0-3026

Item 2.  Management's Discussion and Analysis of Financial
        Condition and Results of Operations
(Continued)

The First Six Months (Continued)

Expressed as a percentage of sales, costs of goods sold
        decreased significantly.  However, during the first six
months of 1999, these costs were adversely affected by
        adjustments to inventory valuations that were necessitated
by the excess returns mentioned above.  During the period
        reported herein, there were some increases in
manufacturing expenses; particularly labor, utilities and
        casualty insurance.

Selling, general and administrative expenses increased by a
        little more than 1%, with no noteworthy variation
in any item of expense.  Interest expense increased as rates
        spiral upward.  It should be noted, however, that long-term debt
        has declined more than $1.1 million during the past year,
        and, all things being equal, future interest
costs will be almost entirely a function of short-term working
        capital borrowings.

 It should also be noted that the material increase in inventory
         as of the reporting date is due to the provisions
of a strategic alliance co-packing agreement, wherein the Company
        agreed to purchase the related inventory of
the alliance partner.  This inventory will be used in the packing
        of the partner's product line, for which the
Company has an exclusive, multi-year contract.


Summary

Since only approximately 14% of anticipated annual sales have
        been made to date, it is the opinion of
management that it is far too early to forecast year-end results,
        despite the encouraging mid-year earnings (loss)
improvement over the same period during the prior year.

Our Independent Accountants have reviewed our interim financial
         information and their report, dated August  8, 2000 is included
         herewith on Page 8.


PART II.  OTHER INFORMATION

None of the item numbers on captions are applicable to this report
        and are, therefore, omitted.


                             SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934,
        the registrant has duly caused this report
to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: August 10, 2000                   PARADISE, INC.


                                        s/ Melvin S. Gordon
                                        Melvin S. Gordon, President



                                        s/ Eugene L. Weiner
                                        Eugene L. Weiner, Executive Vice
                                        President, Secretary-Treasurer

                               Page 7



















              INDEPENDENT ACCOUNTANT'S REVIEW REPORT



We have reviewed the accompanying Consolidated Balance Sheets,
        Statements of Income and Cash Flows of
Paradise, Inc. and consolidated subsidiaries as of June 30, 2000
        and 1999, and for the three-month and six-month
periods then ended.  These financial statements are the
        responsibility of the Company's management.

We conducted our reviews in accordance with standards
        established by the American Institute of Certified Public
Accountants.  A review of interim financial information consists
        principally of applying analytical procedures
to financial data and making inquiries of persons responsible for
        financial and accounting matters.  It is
substantially less in scope than an audit conducted in accordance
        with generally accepted auditing standards, the
objective of which is the expression of an opinion regarding the
        financial statements taken as a whole.
Accordingly, we do not express such an opinion.

Based on our review, we are not aware of any material modifications
        that should be made to the accompanying
financial statements for them to be in conformity with generally
        accepted accounting principles.

BELLA, HERMIDA, GILLMAN, HANCOCK & MUELLER



Certified Public Accountants
August 8, 2000














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