EXECUTIVE EMPLOYMENT AGREEMENT


TOM ALLINDER


  


This Agreement is made as of the Effective
Date (defined below), by and between Rapid Fire Marketing, Inc., a Nevada corporation (the “Company” or “Employer”)
and TOM ALLINDER (the “Employee”).


 


WITNESSETH:


 


        In
Consideration of the mutual covenants herein contained, the parties hereto agree as follows:


 


        1.        Employment.
The Board of Directors of the Company elected Employee to the officer position of Chief Executive Officer of the Company, and the
Company hereby employs the Employee and the Employee accepts such employment in accordance with the terms and subject to the conditions
set forth in this Agreement.


 


        2.        Term.
The term of employment shall be for a an initial period commencing as of May 1, 2012 (the “Effective Date”) and ending
May 1, 2017 (“Initial Term”), and shall automatically renew for three (3) additional, successive one-year terms (each
a “Renewal Term”) (the Initial Term and each Renewal Term are referred to herein collectively as the “Term”),
unless canceled by either party or unless Employee is removed from or terminates his positions in accordance with the Company’s
bylaws and the laws of the state of the Company’s incorporation.


 


        3.        Duties.


 


                (a)        Title
and Description of Duties. Employee shall serve as Chief Executive Officer (CEO). In his capacity of CEO, Employee shall be
responsible for all operations of the Company, capital raising, merger and acquisition activity, and communications to the community
and shareholders, and such other tasks and duties as may be requested by the Board of Directors of the Company.


 


                (b)        Change
of Duties. The duties of Employee may be modified from time to time at the direction of the Board.


 


                (c)        Loyal
and Conscientious Performance of Duties. Employee agrees that to the best of his ability and expertise, Employee shall render
his services and assert his best efforts on behalf of the Company, devoting full time in the performance of his duties consistent
with the needs of the Company and the practices of the industry. Employee shall perform his duties diligently and competently.
The Company recognizes that the Employee has positions on other company’s Boards of Directors, Community based Advisory Boards
and on occasion may be contracted as a Consultant by other third parties. The Company accepts this as a reality and, provided the
Employee renders his service on a full time basis to Company, the Company accepts this on a “time to time” basis.


 




    	 



    	 



    

 


        4.        Obligations
of the Company.


 


                (a)        The
Company shall provide Employee with compensation incentives, benefits and business expense reimbursements specified elsewhere in
this Agreement.


                


                (b)        The
Company shall provide Employee with the tools and utilities for a virtual office, if Employee so requests, as well as supplies
and other facilities and services suitable to Employee’s position, and adequate for the performance of his duties.


 


        5.        Compensation.


 


                (a)        Annual
Salary and equity compensation. As compensation for the services to be rendered by Employee, hereunder, Company shall pay Employee
an annual salary equal to One Hundred Fifty Thousand Dollars ($150,000), payable in semi-monthly installments on the first and
fifteenth day of each month and 50 million shares of Rule 144 restricted stock. At the beginning of each successive 12 month period
over the term of this Agreement thereafter, this annual salary shall be increased over the next 12 months by a sum equal to or
greater than 7.5% of the annual salary for the preceding 12 month period, provided that the Board of Directors approves such increase.
Compensation reviews for Employee will be at least annually. All payments to Employee hereunder shall be made in accordance with
the Company’s customary practices and procedures, all of which shall be in conformity with applicable federal, state and
local laws and regulations. The Company may opt to pay salary in the form of restricted stock valued at market, in lieu of cash,
provided the Employee consents.


 


                (b)        Pension
and Profit Sharing.        As part of the compensation for services rendered under
this Agreement, Employee shall be entitled to participate in the Company’s pension, profit sharing, and 401K plans if such
plans are established by Company.


        


                (c)        Bonus.        Performance
criteria for Employee shall be established by the Board of Directors, in consultation with Employee, and reviewed quarterly. Based
upon the Employee’s performance toward the achievement of the agreed upon performance criteria, the Company may award Employee
a bonus. The bonus opportunity shall be the greater of 30% of Employee’s quarterly salary or 7.5% of quarterly EBITDA, then
in effect under this Agreement per year. Said Bonus earned and paid to Employee shall be determined by the Board of Directors,
by measuring the success with which the Employee has met performance criteria as established by the Board of Directors. The awarded
bonus is to be paid quarterly, by the 10th business day following the reported financial statements or by the 30th business
day after the closing of the quarter, whichever comes first.


 




    	 



    	 



    

 


                (d)        Equity
Compensation. Employee will receive a grant of one hundred fifty million (150,000,000) of shares at the execution of this agreement.
The Company agrees to grant Employee an additional share grant annually, priced in accordance with the closing bid price of the
last trading day of the calendar year, equal to 10% in totality of holdings (calculated as (Outstanding shares *0.10) – Current
Holdings = Bonus), if and only if EBITDA is positive and is 5% or greater of revenues. If EBITDA is negative or less than 5% of
revenues, no additional equity is granted. The Board may decide to, at the consent of the Board of Directors, issue future equity
grants to the Employee. All payments to Employee hereunder shall be made in accordance with the Company’s customary practices
and procedures, all of which shall be in conformity with applicable federal, state and local laws and regulations. The Company
may opt to pay salary in the form of restricted stock valued at market, in lieu of cash, provided the Employee consents.


 


                (e)        Change
of Control Termination. If (a) there is a Change of Control at the Company (defined as (i) the acquisition of all or a majority
of the outstanding voting shares of the Company by a new person, (ii) the acquisition of all or a majority of the assets of the
Company by a new person, (iii) the merger of the Company with another person, or (iv) the election of a majority of directors to
the Board of Directors of the Company who are not persons who were nominated for election by a majority of the then existing Board
of Directors (e.g. were not on the Management slate of nominees for election); and (b) the Employee’s employment is terminated
by the Company, or employee’s compensation is reduced from its then current level or employee’s responsibilities are
reduced or downgraded (each of such events hereinafter referred to a “Triggering Event”), and which Triggering Event
occurs within one year after such Change of Control; then the Company shall pay to the Employee a Termination Bonus in the form
of a lump sum cash payment in an amount equal to the average annual cash compensation over the three (3) year period preceding
the Triggering Event multiplied by three and one-fourth (3.25), including all such cash compensation paid during such period, including
salary and bonus. The Termination Bonus shall be paid as a lump sum within thirty (30) days of the Triggering Event.


 


(f)        Termination,
with No Change of Control; Termination after the Change of Control Period Has Lapsed. Where there has been no change of
control or when the one (1) year period following a Change of Control has lapsed, in the event Employee is terminated by the
Company without cause, the Company shall pay Employee an amount equal to all compensation paid by the Company to the Employee
for the 24 months preceding the termination, including Employee’s salary, equity, bonus, stock options and other
compensation that were received by Employee, which said termination bonus shall be paid monthly, in equal installments, over
the 24-month period following termination. In addition, during this 24-month period, Company shall keep Employee on
Company’s health plan and 401k plan, on the same terms as before the termination. In the event the Company terminates
Employee for cause, Employee shall not be entitled to such compensation, though a severance may be paid by Company to
Employee as deemed appropriate by the Board of Directors, other than Employee. For purposes of this paragraph,
“Cause” shall be defined as failure to exercise duties of care, diligence, loyalty and any other duties
applicable to officers of corporations incorporated in the state of Nevada, and shall also include (i) an intentional act of
fraud, embezzlement, theft or any other material violation of law that occurs during or in the course of Employee’s
employment with the Company; (ii) intentional damage to the Company’s assets; (iii) intentional disclosure of the
Company’s confidential information contrary to Company’s policies. An act, or a failure to act, shall not
be deemed willful or intentional, as those terms are defined herein, unless it is done, or omitted to be done, by Employee in
bad faith or without a reasonable belief by Employee that his action or omission was in the best interest of the Company.
Failure to meet performance standards or objectives, by itself, does not constitute Cause. If Employee terminates this
Agreement without being forced or pressured to terminate this Agreement by Company, no such compensation described in this
paragraph shall be available to Employee.


 




    	 



    	 



    

 


        6.        Employee
Benefits.        


 


                (a)        Vacation.
Employee shall be entitled to 20 days vacation time each year with full pay. The time for such vacation shall be requested by Employee,
subject to the Company’s reasonable approval. If Employee is unable for any reason to take the total amount of authorized
vacation during any year, he may accrue the time and add it to vacation time for any following year. The accrued unused portion
of vacation will be paid upon termination of Employee’s employment.


 


                (b)        Illness.
Employee shall be entitled to 10 days per year as sick leave and/or personal leave with full pay. Sick leave may be accumulated
up to a total of thirty (30) days. The accumulated balance of unused sick time will be paid upon termination of employment.


 


                (c)        Death
Benefits. Employee shall be entitled to participate in such Company Death benefits and insurance programs as may be made available
to other key employees.


 


                (d)        Health
Care Benefits.        The Company agrees to include Employee in health care benefits
made available to its employees and officers, if any, which may include major medical insurance for Employee and his family members,
long-term disability insurance, and such other health care benefits as may be provided from time to time by the Company to its
employees and officers.


 


                (e)        Company
Car. During the Term, the Company agrees to pay, on behalf of and for the benefit of Employee, the monthly lease payment, gasoline,
maintenance and insurance payment for a vehicle leased in Employee’s name, not to exceed $1500 per month in total.


        


        7.        Expenses.


        


                (a)        Reimburse
Business Expenses. The Company shall pay or reimburse Employee for all reasonable, ordinary and necessary business and travel
expenses that may be incurred by him directly and solely for the benefit of the Company in connection with the rendition of the
services contemplated hereby. Employee shall submit to the Company such invoices, receipts or other evidences or expenses as Company
may require, and reimbursement must be paid within seven calendar days of submittal.


 




    	 



    	 



    

 


                (b)        Credit
Cards. All business expenses reasonably incurred by Employee in promoting the business of Company, including expenditures for
entertainment, gifts and travel, are to be paid, insofar as possible, by the use of credit cards in the name of Company, which
will be furnished to Employee. Any such reasonable business expense that cannot be charged on a credit card may be paid by Employee,
who will later be reimbursed by Company.


 


                (c)        The
following provisions shall be in effect for any reimbursements to which Employee otherwise becomes entitled under this Agreement,
including (without limitation) the reimbursements provided under this paragraph, in order to assure that such reimbursements are
effected in compliance with the applicable requirements of Section 409A of the Internal Revenue Code of 1986, as amended (the “Code”):


 


(i)        The
amount of reimbursements to which Employee may become entitled in any one calendar year shall not affect the amount of expenses
eligible for reimbursement hereunder in any other calendar year.


 


(ii)        Employee’s
right to reimbursement cannot be liquidated or exchanged for any other benefit or payment.


 


        8.        Work
Product/Trade Secrets.


 


                (a)        Ownership
of Work Product. Employee agrees that any and all intellectual properties, including, but not limited to, all ideas, concepts,
themes, inventions, designs, improvements and discoveries conceived, developed or written by Employee, either individually or jointly
in collaboration with others during the term of this Agreement and in the course of the employment, shall belong to and be the
sole and exclusive property of the Company.


 


        9.        Soliciting
Customers After Termination of Employment; Covenant Not to Compete.


 


                (a)        Employee
acknowledges and agrees that the names and addresses of Employer’s customers constitute trade secrets of Employer and that
the sale or unauthorized use or disclosure of such names, or any other of Employer’s trade secrets obtained by Employee during
his employment with Employer constitute unfair competition. Employee further acknowledges that Employer’s employees are a
valuable asset in the operation of Employer’s business. Employee promises and agrees not to engage in any unfair competition
with Employer.


 


                (b)        For
a period of time following termination of this Agreement equal to the length of time the Company is required to make payments to
Employee under paragraph 5(f) of this Agreement, Employee shall not directly or indirectly make known to any person, firm, or corporation
the names or addresses of any of the customers of the Employer or any other information pertaining to them, or call on, solicit,
take away, or attempt to call on, solicit, or take away any of the customers of Employer on whom Employee called or with whom Employee
became acquainted during his employment with Employer, either for himself or for any other person, firm or corporation.


        




    	 



    	 



    

 


(c)        Employee
hereby agrees that he will not, during the term of this Agreement and following termination of this Agreement for a period of
time following termination of this Agreement equal to the length of time the Company is required to make payments to Employee
under paragraph 5(f) of this Agreement, participate in any business activities on behalf of any enterprise which competes with
the Company in the vapor inhaler industry, unless approved by the Company in writing.  Employee will be deemed to be engaged
in such competitive business activities if Employee participates in such a business enterprise as an employee, officer, director,
independent contractor, agent, partner, proprietor, or other participant; provided that the ownership of no more than 2 percent
of the stock of a publicly traded corporation engaged in a competitive business shall not be deemed to be engaging in competitive
business activities.


 


        10.        Injunctive
Relief. The parties recognize and acknowledge that irreparable damage might result if Employee breaches any provision of this
Agreement, and accordingly, the parties hereto agree that all obligations herein may be enforced by injunctive relief.


 


        11.        Warranties
and Representation of Employee. Employee hereby warrants and represents to the Company as follows:


 


                (a)        Employee’s
execution and delivery of this Agreement does not violate or conflict with any provision of any document, instrument or agreement
(oral or written) to which Employee is subject.


 


                (b)        Employee
agrees that all of the results of Employee’s services hereunder during the term of this Agreement shall be deemed to have
been accomplished in the course of Employee’s employment hereunder and all proprietary interest, if any, therein, shall,
for all purposes, as between Employee and the Company, its successors, licensees and assigns, belong to the Company and shall be
the Company’s exclusive property.


                


        12.        Warranties
and Representations of Company. Company hereby agrees to indemnify and hold Employee harmless of and from any and all loss,
damage, cost and expense, including without limitation, reasonable attorney’s fees, arising out of his actions as an employee
of the Company, to the fullest extent permitted under Nevada Corporate law.


 


        13.        Insurance.
The Company may secure in its own name or otherwise and at its own expense, life, accident, disability or other insurance covering
Employee, or Employee and others, and Employee shall not have any right, title or interest in or to any such insurance. If Employee
shall be required to assist the Company to procure such insurance, Employee agrees that he shall submit to such medical and other
examinations, and shall sign such applications and other instruments in writing, as may be reasonably required by the Company and
any insurance company to which application for such insurance shall be made. Employee represents and warrants that he knows of
no physical defect or other reason that would prevent the Company from obtaining insurance on Employee without payment of extra
premium with exclusions. Company agrees to provide and bind directors and officers insurance during the entire time of employment,
without lapse


 




    	 



    	 



    

 


        14.        Arbitration.


 


                (a)        Any
controversy between Company and Employee involving the construction or application of any of the terms, provisions or conditions
of this Agreement, shall be submitted to arbitration on the written request of either party served on the other. The arbitration
shall take place in Las Vegas, Nevada before a member of the American Arbitration Association ("AAA") to be mutually
appointed by the parties (or, in the event the parties cannot agree on a single such member, to a panel of three members selected
in accordance with the rules of the AAA).  The dispute or disagreement shall be settled in accordance with the Commercial
Arbitration Rules of the AAA and the decision of the arbitrator(s) shall be final and binding upon the parties and judgment may
be obtained thereon in a court of competent jurisdiction.  The prevailing party shall be entitled to recover from the other
party the fees and expenses of the arbitrator(s) as well as reasonable attorneys' fees, costs and expenses incurred by the prevailing
party.


                


15.         Benefit
Limit. In the event that any payments or benefits to which Employee becomes entitled in accordance with the provisions
of this Agreement (or any other agreement with the Company or any other corporation or entity that directly or indirectly controls,
is controlled by, or is under common control with the Company) would otherwise constitute a parachute payment under Code Section
280G(b)(2), then such payments and/or benefits will be subject to reduction to the extent necessary to assure that Employee receives
only the greater of (i) the amount of those payments which would not constitute such a parachute payment or (ii)
the amount which yields Employee the greatest after-tax amount of benefits after taking into account any excise tax imposed under
Code Section 4999 on the payments and benefits provided Employee under this Agreement (or on any other payments or benefits to
which Employee may become entitled in connection with any change in control or ownership of the Company or the subsequent termination
of his employment with the Company). The benefit limits of this paragraph shall be calculated as of the date on which the event
triggering any parachute payment is affected, and such calculation shall be completed within thirty (30) days after such effective
date.


 


        Should
the completed calculations require a reduction in benefits in order to satisfy the benefit limit of this paragraph, then the portion
of any parachute payment otherwise payable in cash to Employee shall be reduced to the extent necessary to comply with such benefit
limit, with each such cash payment to be reduced pro-rata but without any change in the payment dates, and with the cash severance
payments detailed herein to be the first and then the benefit payments to be the next such payments so reduced. Should such benefit
limit still be exceeded following such reduction, then the number of shares which would otherwise vest on an accelerated basis
under each of Employee’s outstanding equity awards shall be reduced to the extent necessary to eliminate such excess, with
such reduction to be applied to such equity awards in the same chronological order in which those awards were made.


  




    	 



    	 



    

 


        16.        Severability.
The invalidity or partial invalidity of one or more provisions of this Agreement shall not invalidate any other provision of this
Agreement.


 


        17.        Waiver.
No waiver by either party of any provision or condition to be performed shall be deemed a waiver of similar or dissimilar provisions
or conditions at the same or any prior or subsequent time.


 


        18.        Binding
Effect. This Agreement shall inure the benefits of, be binding upon and enforceable against, the parties hereto and their respective
heirs, successors, assigns and legal representatives.


        


        19.        Captions.
The paragraph captions contained in this Agreement are for purposes of reference only and shall not affect in any way the meaning
or interpretation of this Agreement.


 


        20.        Notices.
All notices, requests, demands and other communications required or permitted to be given hereunder shall be in writing and shall
be served personally, sent prepaid commercial overnight delivery service, faxed with a copy mailed as well, or sent registered
or certified mail, return receipt requested, postage prepaid, addressed as follows (or to such other address as a party shall specify
to the other party in writing):


If to Company:                        


 











	 	Rapid Fire Marketing, Inc.
	 	311 West Third St.
	 	Suite 1234
	 	Carson City, NV, 89703
	 	 
	If to Employee:                        	Thomas Allinder
	 	420 Beau Rivage Dr.
	 	Crumpler, NC 28617                                                        




                                                   


        Notwithstanding
anything to the contrary in this Section, either party may, by written notice to the other, specify a different address for notice
purposes. Such notices, demands, or declarations shall be deemed sufficiently served or given for all purposes hereunder, unless
otherwise specified in this contract, either (i) if personally serviced, upon such service, (ii) if sent by fax or commercial overnight
delivery service, upon the next business day following such sending, or (iii) if mailed, three (3) business days after the time
of mailing or on the date of receipt shown on the return receipt, whichever is first. Company and Employee each agree to notify
the other in writing of any change of their respective addresses within ten (10) days after such change.


 




    	 



    	 



    

 


        21.        Governing
Law. This Agreement shall be governed by and construed in accordance with the law of the State of Nevada applicable to agreements
made and to be performed in Nevada.


 


        22.        Counterparts.
This Agreement may be executed simultaneously in two or more counterparts, each of which shall be deemed an original, but all of
which together shall constitute one and the same instrument.


 


IN WITNESS WHEREOF, the parties have executed this Agreement
as of the date set forth above. 


                     








	 	COMPANY:
	 	 
	 	Rapid Fire Marketing, Inc.,
	 	a Nevada Corporation
	 	 
	 	By:	
	 	 
	 	Director/Officer
	 	 
	 	EMPLOYEE:
	 	 
	 	
	 	 
	 	Tom Allinder