**UNITED      STATES**

**SECURITIES      AND EXCHANGE COMMISSION**

**FORM      10-QSB**

| [X]                | Quarterly                Report pursuant to Section 13 or 15(d) of the Securities Exchange                Act of                1934 |
|--------------------|--------------------------------------------------------------------------------------------------------------------------------------|
|               |                                                                                                                                 |
|               | For                the quarterly period ended July                31, 2007                                                           |
|               |                                                                                                                                 |
| [                ] | Transition                Report pursuant to 13 or 15(d) of the Securities Exchange Act of                1934                       |
|               |                                                                                                                                 |
|               | For                the transition period __________                 to __________                                          |
|               |                                                                                                                                 |
|               | Commission                File Number: 333-140685                                                                                    |

| Nevada                                                                                             | 20-5347856                                       |
|----------------------------------------------------------------------------------------------------|--------------------------------------------------|
| (State                or other jurisdiction of incorporation or                organization)  | (IRS                Employer Identification No.) |

| 10436                Gwynns Falls, Las Vegas, NV 89183  |
|---------------------------------------------------------|
| (Address                of principal executive offices) |

| (702)                756-1521                                                                                    |
|------------------------------------------------------------------------------------------------------------------|
| (Issuer’s                telephone number)                                                                 |
|  _______________________________________________________________                                            |
| (Former                name, former address and former fiscal year, if changed since last                report) |

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Table          of Contents

|                                                      | TABLE                OF CONTENTS                                                          |   Page |
|-----------------------------------------------------------|-------------------------------------------------------------------------------------------|------------------|
|  PART                I - FINANCIAL INFORMATION  |
| Item                1.                                    | Financial                Statements                                                       | 3                |
| Item                2.                                    | Plan                of Operation                                                          | 4                |
| Item                3.                                    | Controls                and Procedures                                                    | 8                |
|  PART                II - OTHER INFORMATION     |
| Item                1.                                    | Legal                Proceedings                                                          | 9                |
| Item                2.                                    | Unregistered                Sales of Equity Securities and Use of                Proceeds | 9                |
| Item                3.                                    | Defaults                Upon Senior Securities                                            | 9                |
| Item                4.                                    | Submission                of Matters to a Vote of Security                Holders         | 9                |
| Item                5.                                    | Other                Information                                                          | 9                |
| Item                6.                                    | Exhibits                                                                                  | 9                |

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Table          of Contents

**PART      I - FINANCIAL INFORMATION**

**Item1.**
**     Financial      Statements**

| Our                unaudited financial statements included in this Form 10-QSB are as                follows: |
|---------------------------------------------------------------------------------------------------------------|
|  F-1                                                                                                     |  Consolidated                Balance Sheets as of July 31, 2007                (unaudited); |
|  F-2                                                                                                     |  Consolidated                Statements                of Operations for the three and six months ended July 31, 2007                (unaudited); |
|                                                                                                          |   |
| F-3                                                                                                           | Consolidated              Statements of Stockholders’ Equity as of July 31,              2007 (unaudited); |
|  F-4                                                                                                     |  Consolidated                Statements of Cash Flows for the three and six                months ended July 31, 2007 (unaudited); |
|  F-5                                                                                                     |  Notes                to Financial                Statements. |

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Table          of Contents

**INNOVATIVECONSUMER        PRODUCTS, INC.**

| **ASSETS**                                                                                                                                                |                            |    |                               |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------|---------------------------------|---------|------------------------------------|
|                                                                                                                                                      | July                    31,2007 |    | January                    31,2007 |
| CURRENT                  ASSETS                                                                                                                           | (unaudited)                     |    |                               |
|                                                                                                                                                      |                            |    |                               |
| Cash                                                                                                                                                      | $                               | 15,075  |                               | $ | 17,917 |
|                                                                                                                                                      |                            |    |                               |   |   |
| Total                  Current Assets                                                                                                                     |                            | 15,075  |                               |   | 17,917 |
|                                                                                                                                                      |                            |    |                               |   |   |
| TECHNOLOGY,                  net                                                                                                                          |                            | 12,465  |                               |   | 12,465 |
|                                                                                                                                                      |                            |    |                               |   |   |
| TOTAL                  ASSETS                                                                                                                             | $                               | 27,540  |                               | $ | 30,382 |
|                                                                                                                                                      |                            |    |                               |   |   |
| **LIABILITIES                  AND STOCKHOLDERS' EQUITY**                                                                                                 |                            |    |                               |   |   |
|                                                                                                                                                      |                            |    |                               |   |   |
| CURRENT                  LIABILITIES                                                                                                                      |                            |    |                               |   |   |
|                                                                                                                                                      |                            |    |                               |   |   |
| Accounts                  payable and accrued expenses                                                                                                    | $                               | 750     |                               | $ | - |
|                                                                                                                                                      |                            |    |                               |   |   |
| Total                  Current Liabilities                                                                                                                |                            | 750     |                               |   | - |
|                                                                                                                                                      |                            |    |                               |   |   |
| NON-CURRENT                  LIABILITIES                                                                                                                  |                            | -       |                               |   | - |
|                                                                                                                                                      |                            |    |                               |   |   |
| TOTAL                  LIABILITIES                                                                                                                        |                            | 750     |                               |   | - |
|                                                                                                                                                      |                            |    |                               |   |   |
| STOCKHOLDERS'                  EQUITY                                                                                                                     |                            |    |                               |   |   |
|                                                                                                                                                      |                            |    |                               |   |   |
| Preferred                  stock, $0.001 par value, 10,000,000 shares authorized, no shares                  issued                  and outstanding      |                            |    |                               |   |   |
| Common                  stock, $0.001 par value, 90,000,000 shares authorized, 11,665,000                  shares                  issued and outstanding |                            |    |                               |   |   |
| Additional                  paid in capital                                                                                                               |                            | 21,830  |                               |   | 18,830 |
| Deficit                  accumulated during the development stage                                                                                         |                            | (6,705) |                               |   | (113) |
|                                                                                                                                                      |                            |    |                               |   |   |
| Total                  Stockholders' Equity                                                                                                               |                            | 26,790  |                               |   | 30,382 |
|                                                                                                                                                      |                            |    |                               |   |   |
| TOTAL                  LIABILITIES AND                  STOCKHOLDERS' EQUITY                                                                         | $                               | 27,540  |                               | $ | 30,382 |

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Table            of Contents

**INNOVATIVECONSUMER          PRODUCTS, INC.**

|                                                                                             | For                                thePeriod                                fromInception                                onJune                                30, 2006 ThroughJuly                                31,                                2006 |      | For                          the ThreeMonths                          EndedJuly                          31, 2007 |   | For                          the SixMonths                          EndedJuly                          31, 2007 |   | For                                thePeriod                                fromInception                                onJune                                30, 2006ThroughJuly                                31,                                2007 |
|--------------------------------------------------------------------------------------------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----------|-------------------------------------------------------------------------------------------------------------------|--------|-----------------------------------------------------------------------------------------------------------------|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|                                                                                             |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |
| SALES                                                                                            | $                                                                                                                                                                                                                                                          | -         |                                                                                                              | $      | -                                                                                                               |   | $                                                                                                                                                                                                                                                         | - |   | $ | - |
|                                                                                             |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
| COST                    OF SALES                                                                 |                                                                                                                                                                                                                                                       | -         |                                                                                                              |   | -                                                                                                               |   |                                                                                                                                                                                                                                                      | - |   |   | - |
|                                                                                             |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
| GROSS                    PROFIT                                                                  |                                                                                                                                                                                                                                                       | -         |                                                                                                              |   | -                                                                                                               |   |                                                                                                                                                                                                                                                      | - |   |   | - |
|                                                                                             |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
| EXPENSES                                                                                         |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
|                                                                                             |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
| General                    and administrative                                                    |                                                                                                                                                                                                                                                       | -         |                                                                                                              |   | 3,575                                                                                                           |   |                                                                                                                                                                                                                                                      | 6,592 |   |   | 6,705 |
|                                                                                             |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
| Total                    Expense                                                                 |                                                                                                                                                                                                                                                       | -         |                                                                                                              |   | 3,575                                                                                                           |   |                                                                                                                                                                                                                                                      | 6,592 |   |   | 6,705 |
|                                                                                             |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
| LOSS                    FROM OPERATIONS                                                          |                                                                                                                                                                                                                                                       | -         |                                                                                                              |   | (3,575                                                                                                          | )      |                                                                                                                                                                                                                                                      | (6,592 | ) |   | (6,705) |
|                                                                                             |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
| Net                    Loss                                                                      | $                                                                                                                                                                                                                                                          | -         |                                                                                                              | $      | (3,575)                                                                                                         |        | $                                                                                                                                                                                                                                                         | (6,592) |  |   | (6,705) |
|                                                                                             |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
| PER                    SHARE DATA:                                                               |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
|                                                                                             |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
| Basic                    loss per common share                                                   | $                                                                                                                                                                                                                                                          | 0.00      |                                                                                                              | $      | (0.00)                                                                                                          |        | $                                                                                                                                                                                                                                                         | (0.00) |  |   |   |
|                                                                                             |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
|                                                                                             |                                                                                                                                                                                                                                                       |      |                                                                                                              |   |                                                                                                            |   |                                                                                                                                                                                                                                                      |   |   |   |   |
| Weighted                    average number of  common                    shares outstanding |                                                                                                                                                                                                                                                       | 5,000,000 |                                                                                                              |   | 11,665,000                                                                                                      |   |                                                                                                                                                                                                                                                      | 11,665,000 |   |   |   |

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Table              of Contents

**INNOVATIVECONSUMER            PRODUCTS, INC.**

|                                                                                                                                   |                        Common                        Stock |       | AdditionalPaid-In |   | DeficitAccumulatedDuring                        Development |
|----------------------------------------------------------------------------------------------------------------------------------------|-----------------------------------------------------------------|------------|-------------------|--------|-------------------------------------------------------------|
|                                                                                                                                   | Shares                                                          |       | Amount            |   | Capital                                                     |   | Stage |
|                                                                                                                                   |                                                            |       |              |   |                                                        |   |   |
| Balance                          at inception on June 30, 2006                                                                         |                                                            | -          |              | $      | -                                                           |   | $ | - |   | $ | - |
|                                                                                                                                   |                                                            |       |              |   |                                                        |   |   |   |   |   |   |
| Common                            shares issued for cash on August 1, 2006 at $0.001 per                            share              |                                                            | 5,000,000  |              |   | 5,000                                                       |   |   | - |   |   | - |
|                                                                                                                                   |                                                            |       |              |   |                                                        |   |   |   |   |   |   |
| Common                            shares issued for subsidiary on August 30, 2006 at $0.001 per                            share       |                                                            | 2,500,000  |              |   | 2,500                                                       |   |   | 10,500 |   |   | - |
|                                                                                                                                   |                                                            |       |              |   |                                                        |   |   |   |   |   |   |
| Common                            shares issued for cash on January 26, 2007 at $0.003 per                            share            |                                                            | 4,165,000  |              |   | 4,165                                                       |   |   | 8,330 |   |   | - |
|                                                                                                                                   |                                                            |       |              |   |                                                        |   |   |   |   |   |   |
| Net                            loss for the period from inception on June 30, 2006 through January                            31, 2007 |                                                            | -          |              |   | -                                                           |   |   | - |   |   | (113) |
|                                                                                                                                   |                                                            |       |              |   |                                                        |   |   |   |   |   |   |
| Balance,                        January 31, 2007                                                                                       |                                                            | 11,665,000 |              |   | 11,665                                                      |   |   | 18,830 |   |   | (113) |
|                                                                                                                                   |                                                            |       |              |   |                                                        |   |   |   |   |   |   |
| Contributed                        capital                                                                                             |                                                            | -          |              |   | -                                                           |   |   | 3,000 |   |   | - |
|                                                                                                                                   |                                                            |       |              |   |                                                        |   |   |   |   |   |   |
| Net                          loss for the six months ended July 31, 2007                          (unaudited)                          |                                                            | -          |              |   | -                                                           |   |   | - |   |   | (6,592) |
|                                                                                                                                   |                                                            |       |              |   |                                                        |   |   |   |   |   |   |
| Balance,                        July 31, 2007 (unaudited)                                                                              |                                                            | 11,665,000 |              | $      | 11,665                                                      |   | $ | 21,830 |   | $ | (6,705) |

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**INNOVATIVE****CONSUMER PRODUCTS, INC.**
|                                                                                                  |                                                         For                                the SixMonths                                EndedJuly                                31, 2007 |    | For                            thePeriod                            fromInception                              onJune                              30, 2006ThroughJuly                              31, 2006 |   | For                            thePeriod                            fromInception                              onJune                              30, 2006ThroughApril                              30, 2007 |
|-------------------------------------------------------------------------------------------------------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| CASH                            FLOWS FROM OPERATING ACTIVITIES                                       |                                                                                                                                                                                           |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |
|                                                                                                  |                                                                                                                                                                                           |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |
| Net                              loss                                                                 | $                                                                                                                                                                                                   | (6,592) |                                                                                                                                                                                                         | $      | -                                                                                                                                                                                                             |   | $ | (6,705) |
| Change                            in operating assets and liabilities:                                |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
| Change                            in accounts payable and accrued                            expenses |                                                                                                                                                                                                | 750     |                                                                                                                                                                                                         |   | -                                                                                                                                                                                                             |   |   | 750 |
|                                                                                                  |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
| Net                            Cash Used in Operating Activities                                      |                                                                                                                                                                                                | (5,842) |                                                                                                                                                                                                         |   | -                                                                                                                                                                                                             |   |   | (5,955) |
|                                                                                                  |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
| CASH                            FLOWS FROM INVESTING ACTIVITIES                                       |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
|                                                                                                  |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
| Purchase                            of technology                                                     |                                                                                                                                                                                                | -       |                                                                                                                                                                                                         |   | -                                                                                                                                                                                                             |   |   | (12,465) |
|                                                                                                  |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
| Net                            Cash Used In Operating Activities                                      |                                                                                                                                                                                                | -       |                                                                                                                                                                                                         |   | -                                                                                                                                                                                                             |   |   | (12,465) |
|                                                                                                  |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
| CASH                            FLOWS FROM FINANCING ACTIVITIES                                       |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
|                                                                                                  |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
| Contributed                            capital                                                        |                                                                                                                                                                                                | 3,000   |                                                                                                                                                                                                         |   | -                                                                                                                                                                                                             |   |   | 3,000 |
| Cash                            received in acquistion of subsidiary                                  |                                                                                                                                                                                                | -       |                                                                                                                                                                                                         |   | -                                                                                                                                                                                                             |   |   | 13,000 |
| Common                            stock issued for cash                                               |                                                                                                                                                                                                | -       |                                                                                                                                                                                                         |   | -                                                                                                                                                                                                             |   |   | 17,495 |
|                                                                                                  |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
| Net                            Cash Provided By Financing Activities                                  |                                                                                                                                                                                                | 3,000   |                                                                                                                                                                                                         |   | -                                                                                                                                                                                                             |   |   | 33,495 |
|                                                                                                  |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
|                                                                                                  |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
| INCREASE                            (DECREASE) IN CASH                                                |                                                                                                                                                                                                | (2,842) |                                                                                                                                                                                                         |   | -                                                                                                                                                                                                             |   |   | 15,075 |
|                                                                                                  |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
| CASH                            AT BEGINNING OF YEAR                                                  |                                                                                                                                                                                                | 17,917  |                                                                                                                                                                                                         |   | -                                                                                                                                                                                                             |   |   | - |
|                                                                                                  |                                                                                                                                                                                                |    |                                                                                                                                                                                                         |   |                                                                                                                                                                                                          |   |   |   |
| CASH                            AT END OF YEAR                                                        | $                                                                                                                                                                                                   | 15,075  |                                                                                                                                                                                                         | $      | -                                                                                                                                                                                                             |   | $ | 15,075 |

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**INNOVATIVECONSUMER                      PRODUCTS, INC.**

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Table          of Contents

**Item2.     Plan      of      Operation**

**Forward-Looking      Statements**

**Overview**

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Table          of Contents

**Expected      Changes In Number of Employees, Plant, and Equipment**

**Results      of Operations for the three months ended July 31, 2007**

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Table          of Contents

**Liquidity      and Capital Resources**

**Off      Balance Sheet Arrangements **

**Going      Concern**

**Critical      Accounting Policies**

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**Recently      Issued Accounting Pronouncements**

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**Item3.     Controls      and Procedures**

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Table            of Contents

**PART      II - OTHER INFORMATION**

**Item1.     Legal      Proceedings**

**Item2.     Unregistered      Sales of Equity      Securities and Use of Proceeds**

**Item3.     Defaults      upon Senior      Securities**

**Item4.     Submission      of Matters to a Vote      of Security Holders**

**Item5.     Other      Information**

**Item6.      Exhibits      **

| **Exhibit****Number** | **Description                of Exhibit**                                                                                                                                                                                                                |
|-----------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 3.1                   | Articles                of Incorporation (1)                                                                                                                                                                                                             |
| 3.2                   | By-Laws                (1)                                                                                                                                                                                                                               |
| 31.1                  | Certification                of Chief Executive Officer pursuant to 18                U.S.C. Section 1350, as adopted pursuant to Section 302 of the                Sarbanes-Oxley Act of 2002                                                           |
| 31.2                  | Certification                of Chief Financial Officer pursuant to 18                U.S.C. Section 1350, as adopted pursuant to Section 302 of the                Sarbanes-Oxley Act of 2002                                                           |
| 32.1                  | Certification                of Chief Executive Officer and Chief                Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted                pursuant                to Section 906 of the Sarbanes-Oxley Act of                2002 |

| **(1)  ** | Previously                included as an exhibit to the Registration Statement on Form SB-2                filed on                February 13, 2007 |
|---------------------|------------------------------------------------------------------------------------------------------------------------------------------------------|

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**SIGNATURES**

|   | **Innovative                Consumer Products, Inc.**                                                                                                                                                                                                                                                                                                                                             |
|--------|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| Date:  | September                14, 2007                                                                                                                                                                                                                                                                                                                                                                 |
|   |                                                                                                                                                                                                                                                                                                                                                                                              |
|   | By:       /s/                Dawn Marie Hughes                 Dawn                Marie HughesTitle:**    **Chief                Executive Officer, Chief Financial Officer, Principal                Accounting Officer and                Director |