EMPLOYMENT AGREEMENT

     EMPLOYMENT  AGREEMENT  dated as of October 1 1997, by and between  Paramark
Enterprises,  Inc. a Delaware  corporation  (the "Company") and Alan S. Gottlich
("Gottlich").

                                   BACKGROUND

     Gottlich is currently  employed by the Company in the position of President
and Chief  Financial  Officer.  In that  position,  the  Gottlich  has  provided
valuable services to the Company and its affiliated companies (hereinafter,  the
Company ).

     The Company  considers it essential  and in its best interest to foster the
continued employment of Gottlich. In this connection,  the Board of Directors of
the Company,  (the "Board") has determined that Gottlich has served  diligently.
capably and  faithfully  for many years,  is an  indispensable  executive of the
Company and has determined that the future services of Gottlich in such capacity
will be of value to the  Company.  Therefore,  in order to  induce  Gottlich  to
remain in the employ of the Company,  the Company and  Gottlich  desire to enter
this  agreement  to provide  for the  continued  employment  of  Gottlich by the
Company.

     NOW  THEREFORE,  in  consideration  of the mutual  covenants and agreements
herein contained,  and intending to be legally bound hereby,  the parties hereto
hereby agree as follows:

     1. Employment. Company hereby employs Gottlich, and Gottlich hereby accepts
such employment, for the period stated in Section 3 and upon the other terms and
conditions herein provided.

     2. Position and Duties. During the Term (as defined in Section 3), Gottlich
agrees to serve as President and Chief Financial Officer of the Company.  In his
capacity as President and Chief Financial Officer of the Company, Gottlich shall
have supervision and control over and  responsibility for the general management
and operations of Company, shall have final authority on all Company matters and
shall report directly to the Chairman and the Board.  Gottlich will perform such
other duties as may from time to time be assigned to him by the Chairman and the
Board,  provided such duties are  consistent  with and do not interfere with the
performance  of the  duties  described  herein  and  are  of a type  customarily
performed  by persons of similar  titles with similar  corporations.  Gottlich's
duties shall not be altered except upon the agreement of the parties. Throughout
the Term,  and except for  illness,  vacation  periods and any leaves of absence
granted by Company,  Gottlich shall devote the principal  amount of his business
time,  attention,  skill and efforts to the faithful  performance  of his duties
hereunder,  and shall  accept such offices or  directorships  to which he may be
elected by the Board of the Company or its affiliates.  Gottlich's  duties under
this Agreement will be performed  primarily in and from the Company's  principal
location in Secaucus, New Jersey.

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     3.   Term.

          (a) Period of Employment.  The period of Gottlich's  employment  under
this  Agreement  shall  commence as of the date hereof and shall,  unless sooner
terminated pursuant to Section 5, continue for a period of three years therefrom
(such period being herein referred to as the "Term"),  provided that, subject to
Section 3(b), and if the Term has not been terminated  pursuant to Section 5, as
of each October 1 (the  Anniversary  Date")  during the term , the term shall be
extended for one year,  so that at all times the Term on each  Anniversary  Date
during the term of this Agreement shall be an unexpired period of three years.

          (b)  Termination  of  Automatic  Extension  by Notice.  The Company or
Gottlich may elect to terminate the automatic extension of the Term set forth in
Section 3 (a) by  giving  written  notice of such  election.  Any  notice  given
hereunder shall be effective with respect to the automatic  extension  scheduled
to occur on the next  succeeding  Anniversary  Date  following the date on which
notice is given, provided that such notice must precede such Anniversary Date by
a period of not less than 30 days.

     4.   Compensation.

          (a) Salary and Incentive  Compensation.  For all services  rendered by
Gottlich in any capacity during the Term, Gottlich shall be paid as compensation
a base  annual  salary of  $125,000  per  annum  (of which an amount of  $15,000
annually will accrue and will be paid on the earlier of the  completion of a new
capital financing transaction by the Company which shall yield gross proceeds of
not less than $750,000,  or such time when the Company  achieves a positive cash
flow from operations),  or such higher salary as may be agreed upon from time to
time by  Company  and  Gottlich,  provided  that,  after the first  year of this
Agreement,  at a minimum,  Gottlich's salary shall be increased by ten (10%) per
annum for each  year  thereafter.  In  addition,  Gottlich  shall  receive  such
incentive compensation and bonus as may be awarded to Gottlich from time to time
by the Board.  Such salary shall be payable in accordance  with the standard pay
schedule established for Company executives and any such incentive  compensation
or bonus shall be payable in the manner and at the time specified by the Board.

          (b) Reimbursement of Expenses. Company shall pay or reimburse Gottlich
in accordance with Company's policies and requirements, for all travel and other
expenses incurred by Gottlich in performing his duties under this Agreement.  In
addition,  the Company agrees to provide  Gottlich with an automobile  allowance
equal to $750 per month.

          (c)  Participation  in Benefit  Plans.  In  addition  to the  payments
provided under this Agreement.  Gottlich shall be entitled to benefits under any
and all executive or contingent  compensation  plans, stock options,  restricted
stock or stock purchase plans, retirement income or pension plans,  supplemental
or excess benefit plans, group hospitalization disability,  health care, or sick
leave plans, life or other insurance or death benefit plans, travel and accident
insurance  vacation  plans,  or other present or future group  employee  benefit
plans or programs of for which executive  employees of the Company are eligible,
and Gottlich may be eligible to receive all

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benefits for which he is eligible  under any such benefit plan or program of the
Company  in  accordance   with  the  provisions  and   requirements   (including
discretionary authority where applicable) or any such plan or program.

          (d)  Vacation  and  Sick  Leave.  Gottlich  shall  be  entitled  to be
compensated  for annual  vacation,  personal and sick leave in  accordance  with
established Company policy for executive employees.

     5. Termination of Employment.  The Executive's employment may be terminated
only under the following circumstances:

          (a) Death. Gottlich's employment shall terminate upon his death. After
Gottlich's  employment  is  terminated  by his death,  the Company  shall pay to
Gottlich's  spouse, or if he leaves no spouse, to his estate,  commencing on the
next  succeeding day which is the 15th day or last day of the month, as the case
may be,  and  semimonthly  thereafter  on the 15th and last days of each  month,
until a total of forty  eight (48)  payments  have been made,  an amount on each
payment  date  equal to the  semimonthly  salary  payment  payable  to  Gottlich
pursuant to Section 4 (a) at the time of his death.

          (b)  Disability.  If,  as a result  of  Gottlich's  incapacity  due to
physical or mental illness, Gottlich shall have been absent from his duties with
the Company on a full-time basis for six consecutive  months and, within 30 days
after written notice of termination is thereafter given by the Company, Gottlich
shall not have returned to the full-time  performance of Gottlich's  duties, the
Company may terminate Gottlich's employment for "Disability".

          (c) Retirement. The term '"Retirement" as used in this Agreement shall
mean  termination by the Company or Gottlich of Gottlich's  employment  based on
Gottlich having reached age 65 or such other age as shall have been fixed in any
arrangement established with Gottlich's consent with respect to Gottlich.

          (d) Cause. The Company may terminate Gottlich's  employment for Cause.
For purposes of this  Agreement,  termination  by the Company for "Cause"  shall
mean  termination  upon (i) the  willful  and  continued  failure by Gottlich to
substantially  perform  his duties  with the  Company  (other  than (x) any such
failure  resulting from Gottlich's  incapacity due to Disability or (y) any such
actual or anticipated failure resulting from the Gottlich's termination for Good
Reason), after a demand for substantial  performance is delivered to Gottlich by
the Board which  specifically  identifies the manner in which the Board believes
that Gottlich has not  substantially  performed his duties,  or (ii) the willful
engaging by Gottlich in conduct which is demonstrably  and materially  injurious
to the Company,  monetarily or otherwise. For purposes of this Section 5 (d), no
act or failure to act, on Gottlich's part shall be considered  "willful"  unless
done,  or omitted to be done, by Gottlich not in good faith and best interest of
the Company. Notwithstanding the foregoing, Gottlich shall not be deemed to have
been  terminated  for Cause unless and until there shall have been  delivered to
Gottlich a copy of a resolution duly adopted by the affirmative vote of not less
than two-thirds of the entire  membership of the Board at a meeting of the Board
called and held for the purpose (after reasonable notice to Gottlich and an

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opportunity for Gottlich  together with Gottlich's  counsel.  to be heard before
the Board),  finding that in the good faith  opinion of the Board,  Gottlich was
guilty of conduct  set forth in the second  sentence  of this  Section 5 (d) and
specifying the particulars thereof in detail. If Gottlich's  employment shall be
terminated  for Cause,  the  Company  shall pay  Gottlich  his full base  salary
through  the Date of  Termination  (as  defined in Section 5 (g)) at the rate in
effect at the time Notice of Termination  (as defined in Section 5 (f)) is given
and the  Company  shall  have no  further  obligations  to  Gottlich  under this
Agreement. If Gottlich disputes the validity of the termination pursuant to this
section  5(d),  then the burden of proof as to said issue  shall be borne by the
Company.  During the pendency of such dispute,  all payments owed by the Company
to Gottlich,  as if this agreement had not been  terminated,  shall be deposited
into an independent  third party escrow account until a final  resolution of the
dispute,  at which  time said  funds  will be  delivered  to the  party  that is
entitled to same.

          (e) Good Reason. Gottlich may terminate Gottlich's employment for Good
Reason at any time  during  the term of this  Agreement.  For  purposes  of this
Agreement,  "Good Reason" shall mean any of the  following  (without  Gottlich's
express written consent):

                    (i) the  assignment to Gottlich by the Company of any duties
          inconsistent  with Gottlich's status with the Company or a substantial
          alteration in the nature of status of Gottlich's responsibilities from
          those in effect  immediately  prior to the date hereof, or a reduction
          in Gottlich's titles or offices as in effect  immediately prior to the
          date  hereof,  or any removal of  Gottlich's  from,  or any failure to
          reelect Gottlich to, any of such positions,  except in connection with
          the termination of his employment for Disability,  Retirement of Cause
          or as a result of Gottlich's  death or by Gottlich other than for Good
          Reason:

                    (ii) a reduction by the Company in Gottlich's base salary as
          in effect on the date hereof or as the same may be increased from time
          to time during the term of this Agreement:

                    (iii) Any  failure by the  Company to continue in effect any
          incentive,  compensation  or benefit plan or  arrangement  (including,
          without  limitation,  any of the Company's  pension and profit sharing
          plans, life insurance, medical, dental, accident and disability plans,
          bonus plans and stock option plans) in which Gottlich is participating
          at the  date  hereof  (or any  other  plans  providing  Gottlich  with
          substantially similar benefits) (hereinafter  collectively referred to
          as "Benefits  Plans"),  the taking of any action by the Company  which
          would  directly  or  indirectly  materially  reduce  Gottlich  of  any
          material fringe benefit enjoyed by Gottlich at the date hereof, or the
          failure by the  Company to  provide  Gottlich  with the number of paid
          vacation days to which Gottlich is entitled at the date hereof;

                    (iv) a  relocation  of  the  Company's  principal  executive
          offices to a location outside the New York  metropolitan  area, or the
          Company's requiring  principal executive offices,  except for required
          travel by Gottlich on the

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Company's  business  to  an  extent  substantially  consistent  with  Gottlich's
business travel obligations at the date hereof,

                    (v) any  "Change in  Control",  which for  purposes  of this
          Agreement,  shall mean a change in  control of a nature  that would be
          required to be  reported in response to Item 6 (e) of Schedule  14A of
          Regulation 14A promulgated under the Securities  Exchange Act of 1934,
          as amended (the  "Exchange  Act"),  whether or not the Company is then
          subject  to  such  reporting   requirement,   provided  that,  without
          limitation,  such a change in control shall be deemed to have occurred
          if (x) any  person  (as such  term is used in  Sections  13 (d) and 14
          (d)(2) of the Exchange  Act),  other than those  persons in control of
          the company on the date hereof,  shall acquire the power,  directly or
          indirectly  , to direct the  management  or policies of the Company or
          shall become the  beneficial  owner (within the meaning of Rule l3d-3)
          under the Exchange Act), directly or indirectly, of 25% or more of the
          combined voting power of then  outstanding  securities,  or (y) during
          any period of two consecutive years,  individuals who at the beginning
          of such period constitute the entire Board of Directors of the Company
          shall cease for any reason to constitute  at least a majority  thereof
          unless the election,  or the  nomination for election by the Company's
          shareholders  of each new  director was approved by a vote of at least
          two-thirds of the directors then still in office who were directors at
          the beginning of the period.

                    (vi) any material breach by the Company of any provisions of
          this Agreement; or

                    (vii) any purported  termination  of  Gottlich's  employment
          which is not effected  pursuant to a Notice of Termination  satisfying
          the  requirement of Section 5(f), and for purposes of this  Agreement,
          no such purported termination shall be effective.

          (f) Notice of Termination.  Any termination pursuant to Sections 5(b),
5(c) or 5(e) shall be communicated  by a Notice of Termination.  For purposes of
this  Agreement,  a "Notice of  Termination"  shall mean a written  notice which
shall indicate those specific  termination  provisions in this Agreement  relied
upon and which  sets  forth in  reasonable  detail  the facts and  circumstances
claimed to provide a basis for  termination of Gottlich's  employment  under the
provision so indicated.

          (g) Date of Termination.  "Date of Termination" shall mean (i) if this
Agreement is terminated by the Company for  Disability,  30 days after Notice of
Termination is given to Gottlich (provided that Gottlich shall not have returned
to the performance of Gottlich's  duties on a full-time basis during such 30-day
period),  or (ii) if Gottlich's  employment is terminated  for any other reason,
the date specified in the Notice of Termination (which shall not be less than 30
nor more than 60 days  from the date  such  Notice  of  Termination  is  given);
provided that if within 30 days after any Notice of  Termination  is given,  the
party  receiving  such  Notice of  Termination  notifies  the other party that a
dispute exists concerning the termination.

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the Date of Termination if the Company  prevails in such dispute or the date the
dispute is finally  determined,  whether by mutual  agreement  by the parties or
upon a binding  arbitration  award,  or a final  judgment,  order or decree of a
court of competent  jurisdiction  (the time for appeal  therefrom having expired
and no appeal having been perfected),  if Gottlich prevails in such dispute. Any
party giving  notice of a dispute  shall pursue the  resolution  of such dispute
with reasonable diligence.

     6.  Compensation  upon  Termination of  Employment.  If, either the Company
shall  terminate  Gottlich's  employment  without  Cause  or for  Disability  or
Gottlich shall terminate his employment for Good Reason,  then Gottlich shall be
entitled to the compensation and benefits provided below:

          (a) The Company  shall pay Gottlich  his full base salary  through the
Date of  Termination  at the rate in effect at the time Notice of Termination is
given.

          (b) Except in a  Termination  for  Disability  where the Company has a
disability  insurance policy in favor of Gottlich) in lieu of any further salary
payments to Gottlich  for periods  subsequent  to the Date of  Termination,  the
Company shall pay to Gottlich as severance pay in a lump sum, in cash, an amount
equal to the sum of (i) an amount  equal to two (2) times  Gottlich's  full base
annual salary in effect  immediately prior to the occurrence of the circumstance
giving rise to the Notice of Termination  given in respect thereof,  and (ii) an
amount equal to one-half of the  aggregate  bonuses paid to Gottlich  during the
three full fiscal years preceding the Notice of Termination.

          (c) In a Termination for Disability where the Company has a disability
insurance policy in favor of Gottlich, in lieu of any further salary payments to
Gottlich for periods  subsequent to the Date of  Termination,  the Company shall
pay to Gottlich as severance  pay in a lump sum, in cash, an amount equal to the
sum of (i) an  amount  equal to  Gottlich's  full base  annual  salary in effect
immediately  prior to the  occurrence  of the  circumstance  giving  rise to the
Notice of  Termination  given in respect  thereof,  and (ii) an amount  equal to
one-third of the aggregate bonuses paid to Gottlich during the three full fiscal
years preceding the Notice of Termination.

          (d) At the sole option of Gottlich,  and in lieu of ordinary shares of
the  Company   ("Shares")   issuable  upon  exercise  of   outstanding   options
("Options"), if any, granted to Gottlich under the 1993 Stock option Plan or the
1996 Stock Option Plan or any other stock option plan entered during the term of
this  agreement  (which Options shall be canceled upon the making of the payment
referred  to  below),  Gottlich  shall  receive  an amount in cash  equal to the
product of (i) the difference (to the extent that such  difference is a positive
number) obtained by subtracting the per share exercise price of each Option held
by Gottlich,  whether or not then fully exercisable,  from the higher of (x) the
closing price of the Shares on the date of Termination  (or if not traded on the
Date of  Termination,  the closing price on the next  preceding  business day on
which they were  traded),  or (y) the highest  price per Share  actually paid in
connection  with any  Change in Control  of the  company  and (ii) the number of
Shares covered by each such Option.  Gottlich may exercise his right to have the
options redeemed by the Company at any time after

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the termination of his employment,  but if he does not exercise said right,  the
options shall remain in full force and effect.

          (e) The Company  shall also pay to Gottlich an amount in cash equal to
all unvested  Company  contributions  credited to  Gottlich's  account under the
Company's pension and profit sharing plan(s) as of the Date of Termination.

          (f) For a 12 months period after the Date of Termination,  the Company
shall provide  Gottlich  with life,  disability,  accident and health  insurance
benefits  substantially similar to those which Gottlich is receiving immediately
prior to the Notice of Termination.  Benefits  otherwise  receivable by Gottlich
pursuant to this Section 6(e) shall be reduced to the extent comparable benefits
are  actually  received  by  Gottlich  during  the  12  month  period  following
Gottlich's  termination,  and any such  benefits  actually  received by Gottlich
shall be reported to the Company.

          (g) In the event Gottlich becomes entitled to any payment  ("Severance
Payments")  from the Company under this Agreement or otherwise which are subject
to the tax (the "Exercise Tax") imposed by Section 4999 of the Internal  Revenue
Code of 1986, as amended. Company shall pay to Gottlich an amount (the "Gross-up
Payment")  within 60 days after the end of the  calendar  year during  which any
Severance  Payments  are  subject  to the Excise  Tax,  such that the net amount
retained  by  Gottlich,  after  deduction  of any  Excise  Tax on the  Severance
Payments and any Excise Tax and any federal, state and local income tax upon the
Gross-up Payment, shall be equal to the Severance Payments before the imposition
of the Excise Tax.

          (h) The payments  provided for in  subsections  (a),  (b), (c) and (d)
above  shall  be made  not  later  than  the  15th  day  following  the  Date of
Termination:  provided  that if the  amount of such  payments  cannot be finally
determined  on or before such day, the Company shall pay to Gottlich on such day
an estimate,  as determined in good faith by the Company,  of the minimum amount
of such  payments and shall pay the  remainder  of such  payments as soon as the
amount  thereof can be determined  but in no event later than the 30th day after
the Date of Termination.  In the event that the amount of the estimated payments
exceeds the amount  subsequently  determined to have been due, such excess shall
be repaid to the Company by  Gottlich no later than the 5th day after  demand by
the Company.

     7. No  Obligation  to  Mitigate  Damages;  No Effect  on Other  Contractual
Rights; Attachment.

          (a) Gottlich  shall not be required to mitigate  damages or the amount
of any payment  provided for under this Agreement by seeking other employment or
other wise, nor shall the amount of payment provided for under this Agreement be
reduced by any  compensation  earned by Gottlich as the result of  employment by
another employer after the Date of Termination, or otherwise.

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          (b) The  provisions of this  Agreement,  and any payment  provided for
hereunder,  shall  not  reduce  any  amounts  otherwise  payable,  or in any way
diminish  Gottlich's  existing rights,  or rights which would accrue solely as a
result of the passage of time, under any Benefit Plan,  employment  agreement or
other contract, plan or arrangement.

          (c) Except as required  by law,  the right to receive  payments  under
this Agreement shall not be subject to anticipation,  sale, encumbrance, charge,
levy, or similar process or assignment by operation of law.

     8. Successors; Binding Agreements.

          (a)  The  Company  will  require  any  successor  (whether  direct  or
indirect,   by  purchase,   merger,   consolidation  or  otherwise)  to  all  or
substantially  all of the  business  and/or  assets of the Company to assume and
agree to  perform  this  Company  would be  required  to  perform  it if no such
succession  had take place.  Any failure of the Company to obtain such agreement
prior to the  effectiveness of any such succession shall be a material breach of
this Agreement and shall entitle Gottlich to terminate Gottlich's employment for
Good  Reason.  As used in this  Agreement,  "Company"  shall mean the Company as
herein  before  defined  and any  successor  to its  business  and /or assets as
aforesaid  which  assumes and agrees to perform  this  Agreement by operation of
law, or otherwise.

          (b) This  Agreement  shall inure to the benefit of, and be enforceable
by, the parties hereto and their  respective  successor,  assigns,  personal and
legal   representatives,    executors,   administrators,    successors,   heirs.
distributes, devisees and legatees. If Gottlich should die while any amounts are
still payable to him  hereunder,  all such amounts,  unless  otherwise  provided
herein,  shall  be paid in  accordance  with  the  terms  of this  Agreement  to
Gottlich's devisee, legatee, or other designee or, if there be no such designee,
to Gottlich's estate.

          9.  Notice.  For  purposes  of this  Agreement,  all notices and other
communications  provided for in this Agreement  shall be in writing and shall be
deemed  to have been  duly  given  when  delivered  or  mailed by United  States
certified or registered mail,  return receipt  requested,  postage  prepaid,  as
follows:

          If to the Company:
          Paramark Enterprises, Inc.
          135 Seaview Drive
          Secaucus, New Jersey 07094
          Attn.: Charles Loccisano, CEO

          If to the Executive:
          Alan Gottlich
          8 Edward Court
          Tenafly, New Jersey 07670

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or such other address as either party may have furnished to the other in writing
in  accordance  herewith,  except  that  notices of change of  address  shall be
effective only upon receipt.

     10.  Miscellaneous.  No  provisions  of  this  Agreement  may be  modified,
amended,  waived or discharged unless such  modification.  waiver,  amendment or
discharge is agreed to in writing signed by Gottlich and the Company.  No waiver
by either  party  hereto at any time of any breach by the other party hereto or,
or compliance with, any condition or provision of this Agreement to be performed
by such other party shall be deemed a waiver of similar or dissimilar provisions
or conditions  at the same or at any prior or subsequent  time. No agreements or
representations,  oral or  otherwise,  express or implied,  with  respect to the
subject  matter  hereof  have been made by either  party which are not set forth
expressly in this Agreement.  This Agreement sets forth the entire understanding
between the parties with respect to the subject  matter  hereof.  This Agreement
shall be governed by, and construed in accordance with, the laws of the State of
New Jersey applicable to contracts made and to be performed entirely within such
State with giving effect to conflicts of law principles.

     11. Validity,  The invalidity or unenforceablility of any provision of this
Agreement shall not effect the validity or enforceability of any other provision
of this Agreement, which shall remain in full force and effect.

     12.   Counterparts.   This  Agreement  may  be  executed  in  one  or  more
counterparts,  each of which shall be deemed to be an original  but all of which
together shall constitute one and the same instrument.

     13. Headings. The headings are included solely for convenience of reference
and shall not control the meaning or  interpretation of any of the provisions of
this Agreement.

     14. Interpretation. If any provision of this Agreement shall be the subject
of a dispute  between  Company and Gottlich and a court or  arbitrator  to which
such dispute has been brought shall be unable to resolve which of two reasonable
interpretations of such provisions is the proper  interpretation  thereof,  then
the interpretation most favorable to Gottlich shall control.

     15.  Reimbursement  of Expenses.  Company shall reimburse  Gottlich for any
costs and expenses including, without limitation, legal fees and costs, incurred
by Gottlich in connection with this Agreement  including,  with  limitation,  in
seeking to obtain or enforce any right or benefit  provided by this Agreement or
to defend its validity.

     16. Arbitration.  Any dispute or controversy arising under or in connection
with this Agreement shall be settled exclusively by arbitration in New Jersey in
accordance with rules of the American  Arbitration  Association  then in effect.
Judgment  may  be  entered  on  the  arbitrator's  award  in  any  court  having
jurisdiction.

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     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.

ATTEST:                                 PARAMARK ENTERPRISES, INC.

By:                                     By:

WITNESS:                                ALAN S. GOTTLICH:

By:                                     By:/s/ Alan S. Gottlich

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