**UNITED      STATES**

**SECURITIES      AND EXCHANGE COMMISSION**

**FORM      10-QSB**

| [X]                | Quarterly                Report pursuant to Section 13 or 15(d) of the Securities Exchange                Act of                1934 |
|--------------------|--------------------------------------------------------------------------------------------------------------------------------------|
|               |                                                                                                                                 |
|               | For                the quarterly period ended April                30, 2007                                                          |
|               |                                                                                                                                 |
| [                ] | Transition                Report pursuant to 13 or 15(d) of the Securities Exchange Act of                1934                       |
|               |                                                                                                                                 |
|               | For                the transition period __________                 to __________                                          |
|               |                                                                                                                                 |
|               | Commission                File Number: 333-140685                                                                                    |

| Nevada                                                                                             | 20-5347856                                       |
|----------------------------------------------------------------------------------------------------|--------------------------------------------------|
| (State                or other jurisdiction of incorporation or                organization)  | (IRS                Employer Identification No.) |

| 10436                Gwynns Falls, Las Vegas, NV 89183  |
|---------------------------------------------------------|
| (Address                of principal executive offices) |

| (702)                756-1521                                                                                    |
|------------------------------------------------------------------------------------------------------------------|
| (Issuer’s                telephone number)                                                                 |
|  _______________________________________________________________                                            |
| (Former                name, former address and former fiscal year, if changed since last                report) |

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Table          of Contents

|                                                      | TABLE                OF CONTENTS                                                          |   Page |
|-----------------------------------------------------------|-------------------------------------------------------------------------------------------|------------------|
|  PART                I - FINANCIAL INFORMATION  |
| Item                1.                                    | Financial                Statements                                                       | 3                |
| Item                2.                                    | Plan                of Operation                                                          | 4                |
| Item                3.                                    | Controls                and Procedures                                                    | 11               |
|  PART                II - OTHER INFORMATION     |
| Item                1.                                    | Legal                Proceedings                                                          | 12               |
| Item                2.                                    | Unregistered                Sales of Equity Securities and Use of                Proceeds | 12               |
| Item                3.                                    | Defaults                Upon Senior Securities                                            | 12               |
| Item                4.                                    | Submission                of Matters to a Vote of Security                Holders         | 12               |
| Item                5.                                    | Other                Information                                                          | 12               |
| Item                6.                                    | Exhibits                                                                                  | 12               |

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Table          of Contents

**PART      I - FINANCIAL INFORMATION**

**Item1.**
**     Financial      Statements**

| Our                unaudited financial statements included in this Form 10-QSB are as                follows: |
|---------------------------------------------------------------------------------------------------------------|
|                                                                                                          |   |
| F-1                                                                                                           | Consolidated                Balance Sheets as of April 30, 2007                (unaudited); |
|                                                                                                          |   |
| F-2                                                                                                           | Consolidated                Statements                of Operations for the three months ended April 30, 2007 (unaudited); |
|                                                                                                          |   |
| F-3                                                                                                           | Consolidated              Statements of Stockholders’ Equity as of April 30,              2007 (unaudited); |
|                                                                                                          |   |
| F-4                                                                                                           | Consolidated                Statements of Cash Flows for the three months                ended April 30, 2007 (unaudited); |
|                                                                                                          |   |
| F-5                                                                                                           | Notes                to Financial                Statements. |

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Table          of Contents

**INNOVATIVECONSUMER        PRODUCTS, INC.**

|                                                                                                                                                      | April                    30,2007 |    | January                  31,2007 |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------|----------------------------------|---------|----------------------------------|
| CURRENT                  ASSETS                                                                                                                           | (unaudited)                      |    |                             |
|                                                                                                                                                      |                             |    |                             |
| Cash                                                                                                                                                      | $                                | 17,900  |                             | $ | 17,917 |
|                                                                                                                                                      |                             |    |                             |   |   |
| Total                  Current Assets                                                                                                                     |                             | 17,900  |                             |   | 17,917 |
|                                                                                                                                                      |                             |    |                             |   |   |
| TECHNOLOGY,                  net                                                                                                                          |                             | 12,465  |                             |   | 12,465 |
|                                                                                                                                                      |                             |    |                             |   |   |
| TOTAL                  ASSETS                                                                                                                             | $                                | 30,365  |                             | $ | 30,382 |
|                                                                                                                                                      |                             |    |                             |   |   |
| **LIABILITIES                  AND STOCKHOLDERS' EQUITY**                                                                                                 |                             |    |                             |   |   |
|                                                                                                                                                      |                             |    |                             |   |   |
| CURRENT                  LIABILITIES                                                                                                                      |                             |    |                             |   |   |
|                                                                                                                                                      |                             |    |                             |   |   |
| Accounts                  payable and accrued expenses                                                                                                    | $                                | -       |                             | $ | - |
|                                                                                                                                                      |                             |    |                             |   |   |
| Total                  Current Liabilities                                                                                                                |                             | -       |                             |   | - |
|                                                                                                                                                      |                             |    |                             |   |   |
| NON-CURRENT                  LIABILITIES                                                                                                                  |                             | -       |                             |   | - |
|                                                                                                                                                      |                             |    |                             |   |   |
| TOTAL                  LIABILITIES                                                                                                                        |                             | -       |                             |   | - |
|                                                                                                                                                      |                             |    |                             |   |   |
| STOCKHOLDERS'                  EQUITY                                                                                                                     |                             |    |                             |   |   |
|                                                                                                                                                      |                             |    |                             |   |   |
| Preferred                  stock, $0.001 par value, 10,000,000 shares authorized, no shares                  issued                  and outstanding      |                             | -       |                             |   | - |
| Common                  stock, $0.001 par value, 90,000,000 shares authorized, 11,665,000                  shares                  issued and outstanding |                             | 11,665  |                             |   | 11,665 |
| Additional                  paid in capital                                                                                                               |                             | 21,830  |                             |   | 18,830 |
| Deficit                  accumulated during the development stage                                                                                         |                             | (3,130) |                             |   | (113) |
|                                                                                                                                                      |                             |    |                             |   |   |
| Total                  Stockholders' Equity                                                                                                               |                             | 30,365  |                             |   | 30,382 |
|                                                                                                                                                      |                             |    |                             |   |   |
| TOTAL                  LIABILITIES AND                  STOCKHOLDERS' EQUITY                                                                              | $                                | 30,365  |                             | $ | 30,382 |

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**INNOVATIVECONSUMER        PRODUCTS, INC.**

|                                                                                       | For                          the ThreeMonths                          EndedApril                          30,2007 |       | For                                thePeriod                                fromInception                                onJune                                30, 2006ThroughJanuary                                31,2007 |   | For                                thePeriod                                fromInception                                onJune                                30, 2006ThroughApril                                30,2007 |
|--------------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------------------------------------|------------|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|--------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
|                                                                                       | (unaudited)                                                                                                       |       |                                                                                                                                                                                                                         |   | (unaudited)                                                                                                                                                                                                                |
| SALES                                                                                      | $                                                                                                                 | -          |                                                                                                                                                                                                                         | $      | -                                                                                                                                                                                                                          |   | $ | - |
|                                                                                       |                                                                                                              |       |                                                                                                                                                                                                                         |   |                                                                                                                                                                                                                       |   |   |   |
| COST                    OF SALES                                                           |                                                                                                              | -          |                                                                                                                                                                                                                         |   | -                                                                                                                                                                                                                          |   |   | - |
|                                                                                       |                                                                                                              |       |                                                                                                                                                                                                                         |   |                                                                                                                                                                                                                       |   |   |   |
| GROSS                    PROFIT                                                       |                                                                                                              | -          |                                                                                                                                                                                                                         |   | -                                                                                                                                                                                                                          |   |   | - |
|                                                                                       |                                                                                                              |       |                                                                                                                                                                                                                         |   |                                                                                                                                                                                                                       |   |   |   |
| EXPENSES                                                                                   |                                                                                                              |       |                                                                                                                                                                                                                         |   |                                                                                                                                                                                                                       |   |   |   |
|                                                                                       |                                                                                                              |       |                                                                                                                                                                                                                         |   |                                                                                                                                                                                                                       |   |   |   |
| General                    and administrative                                              |                                                                                                              | 3,017      |                                                                                                                                                                                                                         |   | 113                                                                                                                                                                                                                        |   |   | 3,130 |
|                                                                                       |                                                                                                              |       |                                                                                                                                                                                                                         |   |                                                                                                                                                                                                                       |   |   |   |
| Total                    Expenses                                                          |                                                                                                              | 3,017      |                                                                                                                                                                                                                         |   | 113                                                                                                                                                                                                                        |   |   | 3,130 |
|                                                                                       |                                                                                                              |       |                                                                                                                                                                                                                         |   |                                                                                                                                                                                                                       |   |   |   |
| LOSS                    FROM OPERATIONS                                                    |                                                                                                              | (3,017)    |                                                                                                                                                                                                                         |   | (113)                                                                                                                                                                                                                      |   |   | (3,130) |
|                                                                                       |                                                                                                              |       |                                                                                                                                                                                                                         |   |                                                                                                                                                                                                                       |   |   |   |
| Net                    Loss                                                                | $                                                                                                                 | (3,017)    |                                                                                                                                                                                                                              | $      | (113)                                                                                                                                                                                                                      |  | $ | (3,130) |
|                                                                                       |                                                                                                              |       |                                                                                                                                                                                                                         |   |                                                                                                                                                                                                                       |   |   |   |
| PER                    SHARE DATA:                                                         |                                                                                                              |       |                                                                                                                                                                                                                         |   |                                                                                                                                                                                                                       |   |   |   |
|                                                                                       |                                                                                                              |       |                                                                                                                                                                                                                         |   |                                                                                                                                                                                                                       |   |   |   |
| Basic                    loss per common share                                             | $                                                                                                                 | (0.00)     |                                                                                                                                                                                                                              | $      | (0.00)                                                                                                                                                                                                                     |  |   |   |
|                                                                                       |                                                                                                              |       |                                                                                                                                                                                                                         |   |                                                                                                                                                                                                                       |   |   |   |
| Weighted                    average number of common                    shares outstanding |                                                                                                              | 11,665,000 |                                                                                                                                                                                                                         |   | 7,205,571                                                                                                                                                                                                                  |   |   |   |

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**INNOVATIVECONSUMER            PRODUCTS, INC.**

|                                                                                                                               | Common                      Stock |       | AdditionalPaid-in |   | DeficitAccumulatedDuringDevelopment |
|------------------------------------------------------------------------------------------------------------------------------------|-----------------------------------|------------|-------------------|--------|-------------------------------------|
|                                                                                                                               | Shares                            |       | Amount            |   | Capital                             |   | Stage |
|                                                                                                                               |                              |       |              |   |                                |   |   |
| Balance                        at inception on June 30, 2006                                                                       |                              | -          |              | $      | -                                   |   | $ | - |   | $ | - |
|                                                                                                                               |                              |       |              |   |                                |   |   |   |   |   |   |
| Common                      shares issued for                                                                                      |                              |       |              |   |                                |   |   |   |   |   |   |
|                                                                                                                               |                              |       |              |   |                                |   |   |   |   |   |   |
| cash                        on August 1, 2006 at $0.001 per share                                                                  |                              | 5,000,000  |              |   | 5,000                               |   |   | - |   |   | - |
|                                                                                                                               |                              |       |              |   |                                |   |   |   |   |   |   |
| Common                          shares issued for subsidiary                          on August 30, 2006 at $0.001 per share       |                              | 2,500,000  |              |   | 2,500                               |   |   | 10,500 |   |   | - |
|                                                                                                                               |                              |       |              |   |                                |   |   |   |   |   |   |
| Common                          shares issued for cash                          on January 26, 2007 at $0.003 per share            |                              | 4,165,000  |              |   | 4,165                               |   |   | 8,330 |   |   | - |
|                                                                                                                               |                              |       |              |   |                                |   |   |   |   |   |   |
| Net                          loss for the period from inception                          on June 30, 2006 through January 31, 2007 |                              | -          |              |   | -                                   |   |   | - |   |   | (113) |
|                                                                                                                               |                              |       |              |   |                                |   |   |   |   |   |   |
| Balance,                      January 31, 2007                                                                                     |                              | 11,665,000 |              |   | 11,665                              |   |   | 18,830 |   |   | (113) |
|                                                                                                                               |                              |       |              |   |                                |   |   |   |   |   |   |
| Contributed                      capital                                                                                           |                              | -          |              |   | -                                   |   |   | 3,000 |   |   | - |
|                                                                                                                               |                              |       |              |   |                                |   |   |   |   |   |   |
| Net                        loss for the three months ended                        April 30, 2007 (unaudited)                       |                              | -          |              |   | -                                   |   |   | - |   |   | (3,017) |
|                                                                                                                               |                              |       |              |   |                                |   |   |   |   |   |   |
| Balance,                      April 30, 2007 (unaudited)                                                                           |                              | 11,665,000 |              | $      | 11,665                              |   | $ | 21,830 |   | $ | (3,130) |

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**INNOVATIVECONSUMER              PRODUCTS, INC.**

|                                                                       |                          For                          theThree MonthsEndedApril 30,2007 |    | For                                  thePeriod fromInception onJune 30, 2006ThroughJanuary 31,2007 |   | For                          thePeriod                          fromInception                          onJune                          30, 2006ThroughApril                          30, 2007 |
|----------------------------------------------------------------------------|----------------------------------------------------------------------------------------------|---------|----------------------------------------------------------------------------------------------------|--------|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| CASH                        FLOWS FROM OPERATING ACTIVITIES                | (unaudited)                                                                                  |    |                                                                                                    |   | (unaudited)                                                                                                                                                                                   |
|                                                                       |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |
| Net                          loss                                          | $                                                                                            | (3,017) |                                                                                               | $      | (113)                                                                                                                                                                                         |   | $ | (3,130) |
| Change                          in operating assets and liabilities:       |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
| Change                            in accounts payable and accrued expenses |                                                                                         | -       |                                                                                               |   | -                                                                                                                                                                                             |   |   | - |
|                                                                       |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
| Net                          Cash Used in Operating Activities             |                                                                                         | (3,017) |                                                                                               |   | (113)                                                                                                                                                                                         |   |   | (3,130) |
|                                                                       |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
| CASH                        FLOWS FROM INVESTING ACTIVITIES                |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
|                                                                       |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
| Purchase                          of technology                            |                                                                                         | -       |                                                                                               |   | (12,465)                                                                                                                                                                                      |   |   | (12,465) |
|                                                                       |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
| Net                          Cash Used In Operating Activities             |                                                                                         | -       |                                                                                               |   | (12,465)                                                                                                                                                                                      |   |   | (12,465) |
|                                                                       |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
| CASH                        FLOWS FROM FINANCING ACTIVITIES                |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
|                                                                       |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
| Contributed                          capital                               |                                                                                         | 3,000   |                                                                                               |   | -                                                                                                                                                                                             |   |   | 3,000 |
| Cash                          received in acquistion of subsidiary         |                                                                                         | -       |                                                                                               |   | 13,000                                                                                                                                                                                        |   |   | 13,000 |
| Common                          stock issued for cash                      |                                                                                         | -       |                                                                                               |   | 17,495                                                                                                                                                                                        |   |   | 17,495 |
|                                                                       |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
| Net                          Cash Provided By Financing Activities         |                                                                                         | 3,000   |                                                                                               |   | 30,495                                                                                                                                                                                        |   |   | 33,495 |
|                                                                       |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
| INCREASE                        (DECREASE) IN CASH                         |                                                                                         | (17)    |                                                                                               |   | 17,917                                                                                                                                                                                        |   |   | 17,900 |
|                                                                       |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
| CASH                        AT BEGINNING OF YEAR                           |                                                                                         | 17,917  |                                                                                               |   | -                                                                                                                                                                                             |   |   | - |
|                                                                       |                                                                                         |    |                                                                                               |   |                                                                                                                                                                                          |   |   |   |
| CASH                        AT END OF YEAR                                 | $                                                                                            | 17,900  |                                                                                               | $      | 17,917                                                                                                                                                                                        |   | $ | 17,900 |

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**INNOVATIVECONSUMER        PRODUCTS, INC.**

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Table            of Contents

**INNOVATIVE          CONSUMER PRODUCTS, INC.**

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**INNOVATIVE          CONSUMER PRODUCTS, INC.**

|                                                       | April                  30, 2007 |    | January                  31, 2007 |
|------------------------------------------------------------|---------------------------------|---------|-----------------------------------|
| Net Operating                Loss                Carryover | $                               | 1,000   |                              | $ | 44 |
| Valuation                allowance                         |                            | (1,000) |                              |   | (44) |
| Net                deferred tax asset                      | $                               | -       |                              | $ | - |

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**INNOVATIVE        CONSUMER PRODUCTS, INC.**

|                                                                                                | Three                  Months EndedApril                  30, 2007 |                                   | Period                  endedJanuary                  31, 2007 |
|------------------------------------------------------------------------------------------------|--------------------------------------------------------------------|----------------------------------------|----------------------------------------------------------------|
| Net loss                - numerator                                                            | $                                                                  | (3,017)                                |                                                           | $ | (113) |
| Denominator                for basic loss per share - weighted                  average shares |                                                               |                   11,665,000 |                                                           |   |  7,205,571 |
| Basic                loss per common share                                                     | $                                                                  | (0.00)                                 |                                                           | $ |  (0.00) |

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Table          of Contents

**Item2.     Plan      of      Operation**

**Forward-Looking      Statements**

**Overview**

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Table          of Contents

**Principal      Products and Services**

* *

* *

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Table          of Contents

| ·   | The                Purse Hook will be relatively inexpensive, sturdy, durable, practical,                and                easy to use. |
|--------------------|------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | The                Purse Hook* *will                provide a woman with a safe and elevated place to store her                purse. |
|--------------------|--------------------------------------------------------------------------------------------------------------------------------------------|

| ·   | The                Purse Hook will be made out of readily available manufactured                materials. |
|--------------------|------------------------------------------------------------------------------------------------------------|

| ·   | The                Purse Hook will keep a woman's purse off the floor while she is dining                out                or visiting someone's home. |
|--------------------|---------------------------------------------------------------------------------------------------------------------------------------------------------|

| **Estimated                Manufacturing Cost** | **$** | **2.49** |
|-------------------------------------------------|-------|----------|
| **Wholesale                Price**              | **$** | **4.99** |
| **Suggested                Retail Price**       | **$** | **7.49** |

**Completive      Business Conditions and Methods of Competition**

**Target      Market and Marketing and Distribution Methods**

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**Trade      Shows**

**On-line      and Print Catalogues; Print Advertising**

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**Television**

* *

**Operating      Budget**

| Legal                                          | $ | 5,000.00  |
|----------------------------------------------------------|---|-----------|
| Accounting                                | $ | 3,500.00  |
| Costs              of prototype production     | $ | 1,500.00  |
| Selling              and advertising expense   | $ | 5,500.00  |
| Office              and administrative         | $ | 500.00    |
|                                                     | $ | 16,000.00 |

**Operating      Objectives For The Fiscal Year Beginning February 1, 2007**

**By      the end of the second quarter - **

**By      end of third quarter - **

**By      the end of the fourth quarter**

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**Expected      Changes In Number of Employees, Plant, and Equipment**

**Results      of Operations for the three months ended April 30, 2007**

**Liquidity      and Capital Resources**

**Off      Balance Sheet Arrangements **

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**Going      Concern**

**Critical      Accounting Policies**

**Recently      Issued Accounting Pronouncements**

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**Item3.     Controls      and Procedures**

**Limitations      on the Effectiveness of Internal Controls**

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Table            of Contents

**PART      II - OTHER INFORMATION**

**Item1.     Legal      Proceedings**

**Item2.     Unregistered      Sales of Equity      Securities and Use of Proceeds**

**Item3.     Defaults      upon Senior      Securities**

**Item4.     Submission      of Matters to a Vote      of Security Holders**

**Item5.     Other      Information**

**Item6.      Exhibits      **

| **Exhibit****Number** | **Description                of Exhibit**                                                                                                                                                                                                                |
|-----------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| 3.1                   | Articles                of Incorporation (1)                                                                                                                                                                                                             |
| 3.2                   | By-Laws                (1)                                                                                                                                                                                                                               |
| 31.1                  | Certification                of Chief Executive Officer pursuant to 18                U.S.C. Section 1350, as adopted pursuant to Section 302 of the                Sarbanes-Oxley Act of 2002                                                           |
| 31.2                  | Certification                of Chief Financial Officer pursuant to 18                U.S.C. Section 1350, as adopted pursuant to Section 302 of the                Sarbanes-Oxley Act of 2002                                                           |
| 32.1                  | Certification                of Chief Executive Officer and Chief                Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted                pursuant                to Section 906 of the Sarbanes-Oxley Act of                2002 |

| **(1)  ** | Previously                included as an exhibit to the Registration Statement on Form SB-2                filed on                February 13, 2007 |
|---------------------|------------------------------------------------------------------------------------------------------------------------------------------------------|

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**SIGNATURES**

|   | **Innovative                Consumer Products, Inc.**                                                                                                                                                                                                                                                                                                                                                  |
|--------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
| Date:  | June                13, 2007                                                                                                                                                                                                                                                                                                                                                                           |
|   |                                                                                                                                                                                                                                                                                                                                                                                                   |
|   | By:       /s/ Dawn                Marie Hughes                 Dawn                Marie HughesTitle:**    **Chief                Executive Officer, Chief Financial Officer, Principal Accounting                Officer                and Director |