EX-10.10



 Exhibit 10.10 

LEO OU CHEN 
 and 

HUI LIU 
 and 

YUSEN DAI 
 and 

BEIJING SILVIA TECHNOLOGY SERVICE CO., LTD. 

and 
 REEMAKE MEDIA CO., LTD.

  
  

AMENDED AND RESTATED SHAREHOLDERS’ VOTING RIGHTS AGREEMENT 

FOR 
 REEMAKE MEDIA CO.,
LTD. 
  
  

January 24, 2014 







 AMENDED AND RESTATED SHAREHOLDERS’ VOTING RIGHTS AGREEMENT 

This Amended and Restated Shareholders’ Voting Rights Agreement (this “Agreement”) is entered into as of January 24, 2014 by
and among the following Parties: 
  

	1.	Each of the Shareholders Listed in Schedule I hereto: 

 (1) LEO OU CHEN, a
PRC citizen (identity card number: ***) 
 (2) HUI LIU, a PRC citizen (identity card number: ***) 

(3) YUSEN DAI, a PRC citizen (identity card number: ***) 

(collectively, the “Existing Shareholders”); 
  

	2.	BEIJING SILVIA TECHNOLOGY SERVICE CO., LTD. (previously known as “Jumei Youpin (Beijing) Science and Technology Services Co., Ltd.”, the “WFOE”) 


Registered Address: Room 803, 7th Floor, Building No. 3, 15 Haidian Central Street,
Haidian District, Beijing 
 Legal Representative: Yunsheng Zheng 
  

	3.	REEMAKE MEDIA CO., LTD. (the “Company”) 

 Registered Address: Room 2043,
Inner 2nd Floor, No. 8 Jia, Xinglong Zhuang, Gaobeidian County, Chaoyang District, Beijing 

Legal Representative: Leo Ou Chen 
 (In this
Agreement, each Party shall be referred to individually as a “Party” or collectively as the “Parties”.) 
 Whereas:

  

	1.	The Existing Shareholders, Yan Xu, Xiangfang Li, Hainan Xianfeng Huaxing Venture Capital Investment Centre (Limited Partnership) (collectively, the “Original Shareholders”), WFOE and the Company,
entered into a shareholders’ voting rights agreement on April 8, 2011 (the “Original Proxy Agreement”), pursuant to which, the Original Shareholders respectively appointed an individual or individuals designated by the
WFOE to exercise their voting rights in the Company; 

  

	2.	On July 30, 2012, Yan Xu, Xiangfang Li and Hainan Xianfeng Huaxing Venture Capital Investment Centre (Limited Partnership) transferred the equity interests held by them in the Company to Leo Ou Chen, respectively;



  
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	3.	The Existing Shareholders are the registered shareholders of Company, and own 100% equity interest in the registered capital of the Company; their respective capital contributions to and shareholding in the registered
capital of the Company as of the date hereof are set forth in Schedule I hereto; 

  

	4.	In order to make clear the rights and obligations of each Party, the Original Shareholders have executed a termination agreement (the “Termination Agreement”) dated even date with this Agreement,
pursuant to which the Original Shareholders terminate all of the terms and arrangements under the Original Proxy Agreement; and at the same time, each of the Existing Shareholders intends to respectively appoint an individual or individuals
designated by the WFOE to exercise their voting rights in the Company and the WFOE intends to designate such individual(s) to accept such entrustment. 


THEREFORE, The Parties hereby agree as follows upon mutual negotiations: 

Section 1 Grant of Voting Rights 
  

	1.1	Each Existing Shareholder hereby irrevocably undertakes to execute a power of attorney in the form and substance of Schedule II hereto upon the execution of this Agreement, whereby they shall each appoint an
individual or individuals then designated by the WFOE (the “Proxy”) to exercise, on behalf of the Existing Shareholders, the rights entitled to them in their capacity as the shareholders of the Company in accordance with then
effective articles of association of the Company as follows (collectively the “Proxy Rights”): 

  

	 	(1)	to propose the convening of, and attend, shareholders’ meetings as the proxy of the Existing Shareholders in accordance with the articles of association of the Company; 


 

	 	(2)	to exercise voting rights on behalf of each of the Existing Shareholders on all matters that shall be discussed and resolved by the shareholders’ meeting, including but not limited to the appointment and election
of the directors and other senior management that shall be appointed by the shareholders, sale or transfer of all or part of the equity interests in the Company held by each Existing Shareholder; and 


 

	 	(3)	to exercise other voting rights of the Existing Shareholders under the articles of association of the Company (including other voting rights of the Existing Shareholders arising after amendments to such articles of
association). 

 The foregoing authorization and entrustment is conditional upon the Proxy being a PRC citizen and the WFOE consenting to such
authorization and entrustment. The Existing Shareholders shall not revoke the authorization and entrustment accorded to the Proxy to the extent permitted by PRC laws other than in the case where the WFOE gives the Existing Shareholders a written
notice requesting the replacement of the Proxy, in which event the Existing Shareholders shall immediately appoint such other PRC citizen as designated by the WFOE to exercise the foregoing Proxy Rights and such new authorization and entrustment
shall supersede, immediately upon its grant, the original authorization and entrustment. 

  
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	1.2	The Proxy shall, acting with care and diligence, fulfil the entrusted obligations within the scope of authorization hereunder lawfully. The Existing Shareholders each shall accept and be liable for any legal
consequences arising from the exercise by the Proxy of the aforesaid Proxy Rights. 

  

	1.3	The Existing Shareholders hereby acknowledge that the Proxy will not be required to solicit the opinions of the Existing Shareholders when exercising the foregoing Proxy Rights, provided that the Proxy shall inform the
Existing Shareholders (on an ex-post basis) in a timely manner of any resolution adopted or proposal for an extraordinary shareholders’ meeting. 


Section 2 Right to Information 
 For
the purpose of the exercise of the Proxy Rights hereunder, the Proxy shall be entitled to be informed of the information about the Company’s operation, business, clients, finance, employees, etc., and to access to relevant materials of the
Company; the Company shall provide full cooperation in this regard. 
 Section 3 Exercise of Proxy Rights 

 

	3.1	The Existing Shareholders shall provide full assistance to the Proxy for its exercise of the Proxy Rights, including, where necessary (e.g., in order to meet the document submission requirements in connection with
governmental approval, registration and filing), executing the shareholders’ meeting resolutions adopted by the Proxy or other relevant legal documents in a timely manner. 


 

	3.2	If at any time during the term hereof, the grant or exercise of the Proxy Rights hereunder cannot be realized for any reason (other than a breach by the Existing Shareholders or the Company), the Parties shall
immediately seek an alternative scheme closest possible to the unrealizable provisions and shall to the extent necessary enter into a supplementary agreement to amend or modify the terms hereof such that the purpose of this Agreement may continue to
be achieved. 

 Section 4 Release of Liability and Indemnity 

 

	4.1	The Parties acknowledge that in no event shall the WFOE be required to bear any liability or provide any economic or other indemnity to the other Parties or to any third party in connection with the exercise of the
Proxy Rights hereunder by the individual(s) designated by the WFOE. 

  

	4.2	The Existing Shareholders and the Company agree to indemnify and hold the WFOE harmless against any and all losses suffered or likely to be suffered by the WFOE as a result of the exercise by its designated Proxy of the
Proxy Rights, including without limitation any losses arising out of any suit, recourse, arbitration or claims brought by any third party against it or any administrative investigation or sanction by any governmental authorities, but exclusive of
any losses arising out of any willful misconduct or gross negligence of the Proxy. 


  
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 Section 5 Representations and Warranties 

 

	5.1	The Existing Shareholders hereby each represent and warrant as follows: 

  

	 	5.1.1	They are PRC citizens with full capacity, have full and independent legal status and legal capacity to execute, deliver and perform this Agreement, and may act as an independent party in any lawsuit. 


 

	 	5.1.2	They have full power and authority to execute and deliver this Agreement and all the other documents to be entered into by them which are related to the transaction contemplated hereunder, as well as to consummate the
transaction hereunder. This Agreement shall be duly and lawfully executed and delivered by the Existing Shareholders and shall constitute their legal, valid and obligations, enforceable against them in accordance with the provisions hereof.


  

	 	5.1.3	They are the lawfully registered shareholders of Company as of the effective date hereof, and other than the rights created by this Agreement, the Equity Pledge Agreements dated August 6, 2011, as amended and/or
restated, and the Amended and Restated Exclusive Option Agreement dated January 24, 2014 by and among the Existing Shareholders, the Company and the WFOE, respectively, the Proxy Rights are free and clear of any third party rights. Pursuant to
this Agreement, the Proxy is able to exercise the Proxy Rights completely and fully in accordance with the then effective articles of association of Company. 

  

	5.2	The WFOE and the Company hereby each represent and warrant as follows: 

  

	 	5.2.1	They are each a limited liability company duly registered and validly existing under the laws of the jurisdiction where it is incorporated with an independent corporate legal person status, and have full and independent
legal status and legal capacity to execute, deliver and perform this Agreement and may act as an independent party in any lawsuits; and 

  

	 	5.2.2	They each have full internal power and authority to execute and deliver this Agreement and all the other documents to be entered into by them related to the transaction contemplated hereunder, and have full power and
authority to consummate the transaction hereunder. 


  
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	5.3	The Company further represents and warrants that: 

  

	 	5.3.1	The Existing Shareholders are the lawfully registered shareholders of the Company as of the effective date hereof, and other than the rights created by this Agreement, the Equity Pledge Agreements dated August 6,
2011, as amended and/or restated, and the Amended and Restated Exclusive Option Agreement dated January 24, 2014 by and among the Existing Shareholders, the Company and the WFOE, respectively, the Proxy Rights are free and clear of any third
party rights. Pursuant to this Agreement, the Proxy is able to exercise the Proxy Rights completely and fully in accordance with the then effective articles of association of Company. 


Section 6 Term of Agreement 
  

	6.1	This Agreement shall become effective on the date of duly execution of the Parties hereto, and shall remain valid until it is terminated in advance by written agreement of the Parties. 


 

	6.2	In the event that any Existing Shareholder transfers all of the equity held by him or her in the Company with the prior consent of the WFOE, such Existing Shareholder shall cease to be a Party hereto, however, the
obligations and covenants of the other Parties hereunder shall not be adversely affected thereby. 

 Section 7 Notice

  

	7.1	Any notice, request, demand and other correspondences required by or made in accordance with this Agreement shall be in writing and delivered to the relevant Party. 


 

	7.2	The above notice or other correspondences shall be deemed as delivered (i) when it is transmitted by facsimile or telex, or (ii) upon handed over to the receiver when it is delivered in person, or
(iii) upon the fifth (5) day after posting when it is delivered by mail. 


  
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 Section 8 Confidentiality 

 

	8.1	Notwithstanding the termination of this Agreement, each of the Parties shall maintain in strict confidence the business secrets, proprietary information, customer information and any other information of a confidential
nature of the other Parties coming into its knowledge during the entry into and performance of this Agreement (collectively, “Confidential Information”). Except where prior written consent has been obtained from the Party disclosing
Confidential Information or where disclosure to a third party is mandated by relevant laws or regulations or by the rules of the place of listing of an affiliate of a Party, the Party(ies) receiving the Confidential Information shall not disclose
any Confidential Information to any third party; the Party(ies) receiving Confidential Information shall not use, either directly or indirectly, any Confidential Information other than for the purpose of performing this Agreement. 


 

	8.2	The following information shall not constitute Confidential Information: 

  

	 	(a)	any information which, as shown by written evidence, has previously been known to the receiving Party by way of legal means; 

  

	 	(b)	any information which enters the public domain other than as a result of a fault of the receiving Party; or 

  

	 	(c)	any information lawfully acquired by the receiving Party from another source subsequent to the receipt of relevant information. 

  

	8.3	A receiving Party may disclose Confidential Information to its relevant employees, agents or its appointed professionals provided that such receiving Party shall ensure that such persons shall comply with relevant terms
and conditions of this Agreement and that it shall assume any liability arising out of any breach by such persons of relevant terms and conditions of this Agreement. 


 

	8.4	Notwithstanding any other provisions herein, the validity of this section shall survive the termination of this Agreement. 


Section 9 Default Liability 
  

	9.1	The Parties agree and acknowledge that if any Party (the “Defaulting Party”) substantially breaches any provision hereunder, or substantially fails to perform or substantially delays in performing any
obligations hereunder, such breach, failure or delay shall constitute a default hereunder (the “Default”) and that in such event, the non-defaulting Party(ies) (the “Non-Defaulting Party”) shall have the right to
demand the Defaulting Party to cure such Default or take remedial measures within a reasonable time. If the Defaulting Party fails to cure such Default or take remedial measures with such reasonable time or within ten (10) days of the
Non-Defaulting Party notifying the Defaulting Party in writing and requesting it to cure such Default, the Non-Defaulting Party(ies) may elect, in its(their) discretion, to do the following: 


 

	 	9.1.1	If any Existing Shareholder or the Company is the Defaulting Party, the WFOE shall be entitled to terminate this Agreement and demand the Defaulting Party to indemnify for damage; 


 

	 	9.1.2	If the WFOE is the Defaulting Party, the Non-Defaulting Parties shall be entitled to demand the Defaulting Party to indemnify for damage, provided that unless otherwise stipulated by law, the Non-Defaulting Parties
shall in no event be entitled to terminate or revoke this Agreement. 

  

	9.2	Notwithstanding any other provisions hereof, the validity of this section shall survive the suspension or termination of this Agreement. 








 Section 10 Miscellaneous Provisions 

 

	10.1	This Agreement is made in Chinese in five (5) originals with each Party retaining one (1) copy hereof. 

  

	10.2	The execution, effectiveness, performance, amendment, interpretation and termination of this Agreement shall be governed by PRC laws. 


 

	10.3	Any disputes arising from and in connection with this Agreement shall be settled through consultations among the Parties, and if the Parties fail to reach an agreement regarding such a dispute within thirty
(30) days of its occurrence, any Party is entitled to submit such dispute to the China International Economic and Trade Arbitration Commission for arbitration in Beijing in accordance with the then effective arbitration rules thereof, the
language to be used in arbitration shall be Chinese and the arbitration award shall be final and binding on all the Parties. 

  

	10.4	Any rights, powers and remedies entitled to any Party by any provision herein shall not preclude any other rights, powers and remedies entitled to such Party in accordance with laws and other provisions under this
Agreement, and a Party’s exercise of any of its rights, powers and remedies shall not preclude its exercise of other rights, powers and remedies. 

  

	10.5	No failure or delay by a Party to exercise any of its rights, powers and remedies hereunder or in accordance with laws (the “Rights”) shall be construed as a waiver of such Rights, and the waiver of any
single or partial exercise of the Rights shall not preclude its exercise of such Rights in any other way or its exercise of other Rights. 

  

	10.6	The headings of the sections herein are for reference only, and in no circumstances shall such headings be used in or affect the interpretation of the provisions hereof. 


  
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	10.7	Each provision contained herein shall be severable and independent from other provisions. If at any time one or several provisions herein shall be held to be invalid, illegal or unenforceable, the validity, legality or
enforceability of other provisions herein shall not be affected thereby. 

  

	10.8	Any amendments or supplements to this Agreement shall be in writing and shall become effective upon duly execution by the Parties hereto. 


 

	10.9	No Party shall assign any of its rights and/or obligations hereunder to any third parties without prior written consent from other Parties. 


 

	10.10	This Agreement shall be binding on the legal successors of the Parties. 

 [The following is
intentionally left blank] 

  
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 IN WITNESS HEREOF, the Parties have caused this Agreement to be executed as of the date first above written. 

 

			
	LEO OU CHEN
		
	By:	 	 /s/ Leo Ou Chen

	
	HUI LIU
		
	By:	 	 /s/ Hui Liu

	
	YUNSEN DAI
		
	By:	 	 /s/ Yusen Dai



			
	
	BEIJING SILVIA TECHNOLOGY SERVICE CO., LTD.
	
	(Company seal)
		
	By:	 	 /s/ Authorized Signatory

	Name:	 	
	Title:	 	
	
	REEMAKE MEDIA CO., LTD.
	
	(Company seal)
		
	By:	 	 /s/ Authorized Signatory

	Name:	 	
	Title:	 	


  
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 Schedule I 

Basic Information of the Company 
  

			
	Company Name:	 	REEMAKE MEDIA CO., LTD.
		
	Registered Address:	 	Room 2043, Inner 2nd Floor, No. 8 Jia, Xinglong Zhuang, Gaobeidian County, Chaoyang District, Beijing
		
	Registered Capital:	 	RMB1,257,240
		
	Legal Representative:	 	Leo Ou Chen
	
	Shareholding Structure:

  

													
	Shareholder’s Name	  	Registered Capital
(RMB)	 	  	 Percentage of

Contribution
	 	 	 Personal ID No./

Registration No.
	 
				
	 LEO OU CHEN
	  	RMB	1,034,740	  	  	 	82.30	% 	 	 	***	  
				
	 HUI LIU
	  	RMB	111,250	  	  	 	8.85	% 	 	 	***	  
				
	 YUSEN DAI
	  	RMB	111,250	  	  	 	8.85	% 	 	 	***	  
				
	 Total
	  	RMB	1,257,240	  	  	 	100	% 	 	 	—  	  


  
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 Schedule II 

Power of Attorney 
 This Power of
Attorney (the “Power of Attorney”) is executed by [name of the shareholder] (domicile: [—], ID No. [—]) on [date], and issued to
[—] (domicile: [—], ID No. [—]) (the “Proxy”). 

I, [—], hereby grant to the Proxy a general proxy authorizing the Proxy to exercise, as my proxy and on my
behalf, the following rights enjoyed by myself in my capacity as a shareholder of Reemake Media Co., Ltd. (the “Company”): 
  

	 	(1)	to propose the convening of, and attend, shareholders’ meetings as my proxy in accordance with the articles of association of the Company; 


 

	 	(2)	to exercise, as my proxy, voting rights on all matters that shall be discussed and resolved by the shareholders’ meeting, including but not limited to the appointment and election of the directors and other senior
management that shall be appointed by the shareholders of the Company; and 

  

	 	(3)	to exercise, as my proxy, other voting rights of shareholders under the articles of association of the Company (including other voting rights of shareholders arising after amendments to such articles of association).


 This Power of Attorney shall take effect upon its execution. I hereby irrevocably confirm that, unless Beijing Silvia Technology Service
Co., Ltd. (the “WFOE”) serves me a written notice to replace the Proxy, this Power of Attorney will be valid until the expiry or early termination of the Amended and Restated Shareholders’ Voting Rights Agreement dated
January 24, 2014 entered into by and among the WFOE, the Company and the shareholders of the Company. 
  

			
	Name:	 	
		
	By:	 	  

	Date:	 	



  
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