As of April 1, 2014


 


JR Licensing, LLC

475 Tenth Avenue

New York, New York 10018


 


Ladies and Gentlemen:


 


We are pleased to advise
that Bank Hapoalim B.M. (the “Bank”) has agreed, subject to the conditions set forth below, to extend a term
loan (the “Term Loan”) to JR Licensing, LLC, a Delaware limited liability company (the “Borrower”),
in the maximum principal amount of NINE MILLION AND 00/100 DOLLARS ($9,000,000.00) (the “Term Loan”).


 


The Term Loan (1) shall
be evidenced by a Promissory Note dated as of the date hereof executed by Borrower in favor of the Bank in the amount of $9,000,000.00
(the Promissory Note, together with any riders referred to in paragraph 3 thereto, as each may be amended, restated, supplemented
or otherwise modified from time to time, shall collectively be referred to as the “Promissory Note”), (2)
shall mature on January 1, 2019, and (3) shall be repaid by Borrower in accordance with the terms and conditions of the Promissory
Note.





 




    	 



    	 



    

 


1.          Conditions
Precedent


 


The effectiveness of
the Term Loan is subject to the satisfaction, in the Bank’s sole discretion, of the following conditions: (a) the Bank’s
receipt of such documentation as it may request, including without limitation, the following, each in form and substance satisfactory
to the Bank in all respects: (i) this Letter Agreement duly executed by the Borrower; (ii) the Promissory Note; (iii) (A) a Security
Agreement executed by Borrower in favor of the Bank (as amended, restated, supplemented or otherwise modified from time to time,
the “Asset Security Agreement”) and (B) an Intellectual Property Security Agreement executed by Borrower in
favor of the Bank (as amended, restated, supplemented or otherwise modified from time to time, the “IP Security Agreement”;
the Security Agreement and the IP Security Agreement shall be collectively referred to herein as the “Security Agreement”);
(iv) a guaranty to perform the obligations of Borrower to the Bank executed on behalf of Xcel Brands, Inc.(“Parent”)
and IM Brands, LLC (“IM Brands” together with Parent each a “Guarantor” and collectively,
“Guarantors”); (v) a Pledge Agreement executed by Parent. with respect to all of the Stock of Borrower (as amended,
restated, supplemented or otherwise modified from time to time, the “Pledge Agreement”); (vi) an amendment with
respect to the loan documentation between IM Brands and the Bank (the “IM Brands Amendment”); (vii) an opinion
of the Borrower’s and Guarantors’ legal counsel, covering such issues as the Bank may reasonably request; (viii) a
resolution by Borrower’s Manager approving and authorizing the execution, delivery and performance of the Loan Documents
(as defined below) and any transaction contemplated thereby as well as the incumbency and signatures of those authorized to sign
and act with respect to the Loan Documents; (ix) a resolution by IM Brands’ Manager approving and authorizing the execution,
delivery and performance of the IM Brands Amendment and any transaction contemplated thereby; (x) a letter of direction from Borrower
to the Bank with respect to the disbursements of the proceeds of the Term Loan; (xi) a subordination agreement in favor of the
Bank with respect to the indebtedness and obligations of Borrower and Parent to Judith Ripka Berk; and (xii) any other documents
as the Bank may reasonably require; (b) the Borrower’s entering into such various collateral, security and/or control documents
designed to create and perfect the Bank’s security interest in certain assets of Borrower and any other documents or instruments
related thereto as required by the Bank and its counsel; (c) certified copies of UCC, intellectual property, tax lien and judgment
searches or other evidence satisfactory to Lender, listing all effective financing statements which name Borrower(under present
name, any previous name or any trade or doing business name) as debtor and covering all jurisdictions requested by the Bank, together
with copies of such other financing statements and recordations; (d) the Bank’s receipt of a current appraisal of the Borrower’s
Trademarks (as such term is defined in the IP Security Agreement) conducted at the Borrower’s expense in form and substance
acceptable to the Bank and performed by a firm acceptable to the Bank; (e) the Bank shall have received a fully executed payoff
letter satisfactory to Lender confirming (i) the amount of all obligations owing by Sellers to Rosenthal & Rosenthal, Inc.
will be repaid in full from the proceeds of the Term Loan, (ii) that all liens and security interests upon any property of Sellers
shall be terminated immediately upon receipt of such payment by such parties; (f) the Bank’s receipt of a field examination
with respect to the business and assets of Borrower performed by a field examiner acceptable to the Bank with results satisfactory
to the Bank; (g) the Bank’s receipt of a copy of a life insurance policy insuring the life of Judith Ripka for an amount
at least equal to $10,000,000 naming Borrower as the beneficiary thereof together with a collateral assignment of the proceeds
of such life insurance policy in the favor of the Bank; (h) Borrower shall have furnished the Bank (i) a summary of all of the
Borrower’s existing insurance coverage and (ii) evidence acceptable to the Bank that the insurance policies required by Section
4(s) hereof have been obtained and are in full force and effect (and, if requested by the Bank, copies of such policies); (i) the
Bank shall have received satisfactory evidence that Borrower and Guarantors have obtained all required consents and approvals of
all Persons including all requisite governmental authorities, to the execution, delivery and performance of this Agreement and
the other Loan Documents; (j) the Bank shall have completed its business and legal due diligence, including agreements relating
to the Trademark Licenses with results satisfactory to the Bank; (k) payment to the Bank of a commitment fee in the amount of $45,000,
such payment to be made from the proceeds of the Term Loan; (l) the Liabilities shall not exceed fifty percent (50%) of the current
fair market value of the Borrower’s Trademarks, as such value is set forth in the most recent appraisal acceptable to the
Bank of the Borrower’s Trademarks, as prepared by an independent appraisal firm acceptable to the Bank; and (m)
the Bank shall be satisfied that, subject only the funding of the Term Loan and the use of proceeds thereof, all conditions
precedent to the consummation of the Acquisition will have been satisfied or duly waived with the consent of the Bank and the Acquisition
will have been consummated in accordance with the Acquisition Agreement.


 


This Letter Agreement,
the Promissory Note, the Security Agreement, each Guaranty, the Pledge Agreement, any Rate Contract between Borrower and Bank or
an affiliate of Bank and any documents or instruments entered into in connection with any of the foregoing shall be referred to
herein as the “Loan Documents”.


 




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2.          Representations
and Warranties


 


In order to induce
the Bank to enter into this Letter Agreement and to make available the Term Loan provided for herein, Borrower makes the following
representations and warranties to the Bank, all of which shall survive the execution and delivery of the Loan Documents: (a)
Organization, Good Standing and Due Qualification. Borrower is a limited liability company duly organized and existing under
the laws of the State of Delaware and has the full power, authority and legal right to own its assets and conduct its business
as it is now being conducted. (b) Company Power and Authority. Borrower has the requisite power and authority to
execute, deliver and carry out the terms of the Loan Documents and has taken all necessary limited liability company action to
authorize the execution, delivery and performance of the Loan Documents. Each of the Loan Documents constitutes its legal, valid
and binding obligation enforceable in accordance with its terms, except to the extent that enforceability of any such Loan Document
may be limited by applicable bankruptcy, insolvency, reorganization, moratorium or other similar laws affecting the enforcement
of creditors’ rights generally or limiting the right of specific performance. The execution and delivery of, the performance
of its obligations under, and compliance with the provisions of the Loan Documents by Borrower will not: (i) contravene any existing
applicable law, statute, rule or regulation or any judgment decree or permit to which Borrower is subject, the contravention of
which would have a material adverse effect on the Borrower’s operations; (ii) conflict with, or result in any breach of any
of the terms of, or constitute a default under, any material agreement or other instrument to which Borrower is a party or is subject
or by which it or any of its property is bound; (iii) contravene or conflict with any provisions of the Borrower’s Certificate
of Formation and Limited Liability Company Agreement; or (iv) result in the creation or imposition of, or oblige Borrower to create,
any lien or encumbrance on the Borrower’s assets, rights or revenues, except as provided for in the Loan Documents. (c)
Litigation. No litigation, arbitration or administrative proceeding is pending or, to the knowledge of Borrower and its
respective officers, threatened against Borrower or any other Person affiliated with Borrower, which could have a material
adverse effect on the Borrower’s intellectual property or the business, assets or financial condition of Borrower or any
other Person affiliated with Borrower, except as specifically set forth on Schedule I hereto. (d) Disputes.
There is not in existence nor to the Borrower’s knowledge is there likely to occur any dispute with any governmental or other
authority or any other dispute of any kind which in any such case may materially adversely affect it or its business or assets.
(e) Undisclosed Obligations. Except as set forth in on Schedule II hereto, there are no liabilities of any
Person of any kind, whether accrued, contingent, absolute, determined, determinable or otherwise, which could reasonably be expected
to result in a material adverse effect, and there is no existing condition, situation or set of circumstances which could reasonably
be expected to result in such a liability, other than liabilities under the Loan Documents. (f) Immunity. To the
knowledge of the Borrower, neither Borrower nor any of its assets is entitled to immunity on the grounds of sovereignty or otherwise
from any legal action or proceeding (which shall include, without limitation, suit, attachment prior to judgment, execution or
other enforcement). (g) Consents, Approvals. Every consent, authorization, license or approval of, or registration
with or declaration to, governmental or public bodies or authorities or courts required by Borrower to authorize, or required by
Borrower in connection with the execution, delivery, validity, enforceability or admissibility in evidence of the Loan Documents
or the performance by Borrower of its obligations under the Loan Documents has been obtained or made and is in full force and effect
and there has been no default in the observance of the conditions or restrictions (if any) imposed in, or in connection with, any
of the same. (h) Investment Company. Borrower is not an “investment company” or a company controlled
by an “investment company”, within the meaning of the Investment Company Act of 1940, as amended. Borrower is not subject
to regulation under any federal or state statute or regulations that limit its ability to incur any indebtedness. (i) Margin
Stock. Borrower is not engaged principally in the business of extending credit for the purpose of purchasing or carrying any
“Margin Stock” as defined in Regulation U, and no part of the proceeds of any Extension of Credit will be used in a
manner that would result in the Extensions of Credit being deemed to be a “purpose credit” under Regulation U of the
Federal Reserve Board, as the same may at any time be amended or modified and in effect. (j) No Default. Borrower
is not, nor would it be with the giving of notice or lapse of time, in breach of or in default under any agreement relating to
indebtedness to which it is a party or by which it may be bound or under any material agreement binding upon it which could reasonably
be expected to have a material adverse effect on the Borrower’s business assets or financial condition. (k) Security
Documents. The Security Agreement is effective to create in favor of the Bank a legal, valid and enforceable security interest
in the collateral as defined and qualified therein. (l) Subsidiaries. Set forth on Schedule III is a true
and complete list of all of the Subsidiaries of the Borrower, together with, for each such Subsidiary, (i) the jurisdiction of
organization of such Subsidiary, (ii) each Person holding ownership interests in such Subsidiary and (iii) the nature of the ownership
interests held by each such Person and the percentage of ownership of such Subsidiary represented by such ownership interests.
(m) Financial Statements. The internally prepared financial statements of Parent and its Subsidiaries on a consolidated
basis for the fiscal quarter ending September 30, 2013 and drafts of the consolidated financial statement of Parent and its Subsidiaries
for the fiscal year ending December 31, 2013 and the most recent annual balance sheets of Guarantor and its Subsidiaries, together
(in each case) with the related statements of income and the related notes and supplemental information delivered to the Bank,
have been prepared in accordance with GAAP in effect as of such date consistently applied, except as otherwise indicated in the
notes to such financial statements. All of such financial statements fairly present the financial position or the results of operations
of Parent and its Subsidiaries at the dates or for the periods indicated, and reflect all known liabilities, contingent or otherwise,
that GAAP requires, as of such dates, to be shown or reserved against. (n) Intellectual Property. Schedules A and
B to the IP Security Agreement contain a true, correct and complete list of all of the Borrower’s registered Copyrights,
registered Trademarks and Revenue Licenses. (o) License Agreements. Borrower has provided to the Bank true, correct
and complete copies of each Revenue License, including all material amendments, schedules, exhibits and other attachments thereto,
all conditions to the effectiveness of each Revenue License have been satisfied on or prior to the date hereof, and to the knowledge
of Borrower no material defaults exist with respect to any of the Revenue Licenses except as disclosed to the Bank on Schedule
IV hereto. (p) Acquisition Agreements. As of the date of this Agreement, Borrower has delivered to the Bank a
complete and correct copy of the Acquisition Agreement (including all schedules, exhibits, amendments, supplements, modifications,
assignments and all other documents delivered pursuant thereto or in connection therewith). Neither Borrower, any Guarantor nor
to the best of Parent’s and Borrower’s knowledge, any other Person party thereto is in default in the performance or
compliance with any provisions thereof. The Acquisition Agreement complies with, and the Acquisition has been consummated in accordance
with, all applicable laws. The Acquisition Agreement is in full force and effect as of the date of this Agreement and has not been
terminated, rescinded or withdrawn. All requisite approvals by governmental authorities having jurisdiction over Borrower, any
Guarantor or, to the best of Parent’s and Borrower’s knowledge, any Seller with respect to the transactions contemplated
by the Acquisition Agreement have been obtained, and no such approvals impose any conditions to the consummation of the transactions
contemplated by the Acquisition Agreement or to the conduct by any Guarantor or by Borrower of its business thereafter. To the
best of Borrower’s knowledge, none of any Seller’s representations or warranties in the Acquisition Agreement contain
any untrue statement of a material fact or omit any fact necessary to make the statements therein not misleading. Each of the representations
and warranties given by each of Parent and Borrower in the Acquisition Agreement is true and correct in all material respects.


 




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3.          Financial
Reporting Requirements


 


(a)          Borrower
and Parent each hereby agrees that, so long as the Term Loan remains in effect and any amount is due and owing to Bank thereunder,
it shall submit to the following reporting requirements:


 


(i)          Annual
Financial Statements.  Furnish to Bank within one hundred and twenty (120) days after the close of each fiscal year
of Parent, a copy of the audited financial statement of Parent and its Subsidiaries on a consolidated basis as at the end of such
fiscal year and statements of income and of cash flows for such fiscal year, prepared by CohnReznick LLP or other independent certified
public accountants of nationally recognized standing reasonably acceptable to the Bank. In addition, no later than the delivery
of such audited financial statements, the Borrower shall furnish to the Bank the corresponding consolidating balance sheets of
Parent and each of its Subsidiaries as at the end of each fiscal year and statements of income and of cash flows for such fiscal
year.


 


(ii)         Quarterly
Financial Statements.  As soon as available and in any event within sixty (60) days after the end of each of the
first three quarterly periods of each fiscal year of Parent, a copy of internally prepared financial statement of Parent and its
Subsidiaries on a consolidated basis together with consolidating balance sheets of Parent and each of its Subsidiaries as of the
end of such quarter and the related statements of income and of cash flows for such quarter and the portion of the fiscal year
through the end of such quarter, setting forth commencing with the fiscal quarter ending June 30, 2015 in each case in comparative
form the figures as of the end of and for the corresponding period, in the previous year (subject to normal year-end audit adjustments).


 


(iii)        Covenant
Compliance Certificate. Simultaneously with the delivery of each set of financial statements referred to in clause (a)(i) and
(a)(ii) of this Section 3, provide a covenant compliance certificate of an authorized officer or Manager of Parent and Borrower
substantially in the form of Exhibit A hereto and otherwise in form and substance satisfactory to the Bank in all respects.


 


(iv)         Royalty
Collections Reports. Borrower shall furnish to the Bank within sixty (60) days after the close of each calendar quarter a copy
of its Quarterly Royalty Collections Report showing actual royalties billed and collected in the period covered thereby and setting
forth the GMR for such period. For purposes of this Letter Agreement, the term “Quarterly Royalty Collections Report”
shall mean a report substantially in the form of Exhibit B hereto and “GMR” shall mean guaranteed minimum royalties.


 




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(b)          Borrower
further agrees that, so long as the Term Loan remains in effect and any amount is due and owing to Bank thereunder:


 


(i)          Complete
Statements. All financial statements required pursuant to paragraphs (a)(i) and (a)(ii) of this Section 3 shall be complete
and correct in all material respects and shall be prepared in reasonable detail and in accordance with GAAP applied consistently
throughout the periods reflected therein except with respect to interim financial statements the absence of footnotes and subject
to year-end adjustments.


 


(ii)         Fiscal
Year. The fiscal year of Parent and Borrower shall conclude on December 31st of each year.


 


4.          Financial
and Other Covenants


 


Borrower and Guarantor
hereby agree that, so long as the Term Loan remains in effect and any amount is due and owing to Bank thereunder, Borrower and
Parent shall submit to the following requirements:


 


(a)          Minimum
Net Worth. Net Worth of Parent and its Subsidiaries on a consolidated basis shall not be less than $31,000,000 at the end of
any fiscal quarter.


 


(b)          Minimum
Liquid Assets. Liquid Assets of Parent and its Subsidiaries on a consolidated basis shall be at least $3,000,000 at all times.


 


(c)          Fixed
Charge Coverage Ratio. The Fixed Charge Ratio of Parent and its Subsidiaries on a consolidated basis at the end of each fiscal
quarter for the twelve fiscal month period ending on such fiscal quarter shall not be less than 1.20 to 1.00 for the periods ending
on or prior to December 31, 2015 and not less than 1.10 to 1.00 for periods commencing on and after March 31, 2016.


 


(d)          Capital
Expenditures. Capital Expenditures of Parent and its Subsidiaries on a consolidated basis in any fiscal year shall not exceed
$1,300,000.


 


(e)          Minimum
EBITDA of Borrower. EBITDA of Borrower shall not be less than $3,000,000 for the fiscal year ending December 31, 2014, not
less than $4,000,000 for the fiscal year ending December 31, 2015 and not less than $5,000,000 for the fiscal year ending December
31, 2016 and each fiscal year end thereafter.


 


(f)          Minimum
EBITDA of Parent. EBITDA of Parent shall not be less than $5,500,000 for the fiscal year ending December 31, 2014, not less
than $7,500,000 for the fiscal year ending December 31, 2015, not less than $11,000,000 for the fiscal year ending on December
31, 2016 and not less than $12,000,000 for fiscal year ending December 31, 2017 and each fiscal year end thereafter.


 




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(g)          Financial
Information. Borrower and Parent shall (i) provide the Bank with such financial and other information concerning Parent, Borrower,
Guarantor and their affairs, as the Bank may from time to time reasonably request, (ii) promptly inform the Bank of any occurrence
of which it becomes aware which might adversely affect its ability to perform its obligations under the Loan Documents and of any
default under the Loan Documents forthwith upon becoming aware thereof, and (iii) promptly inform the Bank of any threatened litigation
or administrative or arbitration proceedings before or of any court, tribunal, arbitrator of other relevant authority that may
be Material to Borrower or affect a Material part of the Borrower’s assets.


 


(h)          Consents;
Taxes. Borrower and Parent shall (i) obtain or cause to be obtained, maintain in full force and effect and comply in all material
respects with the conditions and restrictions (if any) imposed in, or in connection with, every material consent, authorization,
material license or approval of governmental or public bodies or authorities or courts and do, or cause to be done, all other acts
and things, which may from time to time be necessary or desirable under applicable law for the continued due performance of all
its obligations under the Loan Documents; (ii) comply in all material respects with all applicable laws, rules, regulations and
orders of any governmental agency having jurisdiction over Borrower or Parent; (iii) pay to the appropriate governmental authorities
when due, all Federal, state, local and other Taxes required to be paid or deposited by Borrower or Parent, except that Borrower
or Parent may defer any such payment while Borrower or Parent is diligently contesting the respective Taxes in good faith by appropriate
proceedings, but any such deferment shall not extend beyond the time when such unpaid Taxes would become a lien upon any of Borrower’s
or Parent’s assets. Borrower will furnish the Bank promptly at the Bank’s request with evidence satisfactory to the
Bank establishing payment of such Taxes, assessments and contributions. In the Bank’s discretion, the Bank shall have the
right (but shall not be obligated) to pay any such Tax, assessment or contribution (including any interest or penalties thereon)
for Borrower’s or Parent’s benefit in the event Borrower or Parent shall fail timely to do so and provided the non-payment
of such Tax will result in a lien or security interest encumbering the assets which will be prior to the lien and security interest
held by the Bank; any such payment shall be deemed an advance hereunder bearing interest at the Loan Rate (as such term is defined
in the Promissory Note) and payable in the manner specified therein. Borrower shall, promptly on demand, reimburse the Bank for
any such payment and any costs and expenses (including reasonable attorneys’ fees) which the Bank may incur in connection
therewith. Notwithstanding anything in any of the Loan Documents to the contrary, Borrower and Parent shall furnish to the Bank
within twenty (20) days of when filed copies of its annual tax returns as filed with the applicable taxing authority, and to the
extent that Borrower or Parent fails to file its annual Federal tax return with the United States Internal Revenue Service by the
March 15th deadline, Borrower and Parent shall furnish to the Bank no later than three (3) Business Days after such
deadline a copy of Borrower’s and Parent’s properly filed extension request.


 


(i)          Company
Existence. Borrower will maintain its existence as a limited liability company and carry on its business in substantially the
same manner and in substantially the same fields as such business is now carried on and maintained. Parent will maintain its existence
as a corporation and carry on its business in substantially the same manner and in substantially the same fields as such business
is now carried on and maintained.


 




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(j)          Encumbrances.
Borrower shall not create, effect or permit to exist any Encumbrance over all or any part of its assets except for (i) liens for
taxes not yet due or that are being contested in good faith by appropriate proceedings, provided that adequate reserves with respect
thereto are maintained on the books of Borrower or Parent in conformity with GAAP; (ii) carriers’, warehousemen’s,
mechanics’, materialmen’s, repairmen’s or other like liens arising in the ordinary course of business; (iii)
pledges or deposits in connection with workers’ compensation, unemployment insurance and other social security legislation;
(iv) deposits to secure the performance of bids, trade contracts (other than for borrowed money), leases, statutory obligations,
surety and appeal bonds, performance bonds and other obligations of a like nature incurred in the ordinary course of business;
(v) easements, rights-of-way, restrictions and other similar encumbrances incurred in the ordinary course of business that do not
materially interfere with the ordinary conduct of the business of Borrower or Parent; (vi) liens in existence on the date hereof
listed on Schedule IV hereto, provided that no such lien is spread to cover any additional property after the date hereof
and that the amount of indebtedness secured thereby is not increased; (vii) liens securing indebtedness of Borrower or Parent incurred
to finance the acquisition of fixed or capital assets, provided that (x) such liens shall be created substantially simultaneously
with the acquisition of such fixed or capital assets, (y) such liens do not at any time encumber any property other than the property
financed by such indebtedness and (z) the amount of indebtedness secured thereby is not increased; (viii) liens created pursuant
to the Security Agreement and the Pledge Agreement; (ix) any interest or title of a lessor under any lease entered into by Parent,
Borrower or any other Subsidiary in the ordinary course of its business and covering only the assets so leased; and (x) the interests
of non-exclusive licensees under license agreements entered into in the ordinary course of business. Parent shall not create, effect
or permit to exist any Encumbrance over all or any part of any of its assets pledged as collateral security for the Liabilities.


 


(k)          Indebtedness.
Neither Borrower nor Parent shall incur, create, assume, become or be liable in any manner with respect to, or permit to exist,
any indebtedness for borrowed money, reimbursement or payment obligations or any obligation evidenced by notes, bonds, debentures
or similar instruments other than (a) pursuant to the Loan Documents; (b) indebtedness to Parent or any of its Subsidiaries; provided
that any such indebtedness to Parent or any of its Subsidiaries shall be subordinated to the Liabilities on terms and conditions
reasonably satisfactory to the Bank; (c) indebtedness (including, without limitation, capital lease obligations) secured by liens
permitted by clause (vii) of Section 4(j) in an aggregate principal amount not to exceed $750,000 at any one time outstanding;
(d) indebtedness outstanding on the date hereof and listed on Schedule II hereto and any refinancings, refundings,
renewals or extensions thereof (without any increase in the principal amount thereof and any shortening of the maturity of any
principal amount thereof) except that Borrower and Parent may amend the indebtedness listed on Schedule II to (i) modify
the manner, calculations or mechanics by which amounts thereunder are payable in capital stock of Parent and (ii) extend the maturity
of all or any portion of the indebtedness evidenced thereby; (e) unsecured indebtedness not to exceed $500,000 in the aggregate
at any time outstanding; (f) indebtedness under Rate Contracts entered in the ordinary course of business in order to mitigate
interest rate, currency or similar risks and not for speculative purposes with respect to the Term Loan; (g) guarantee obligations
of Parent with respect to the obligations of any Subsidiary of Parent; (h) guarantee obligations of Borrower with respect to the
obligations of IM Brands to the Bank; and (i) indebtedness in the amount of the Holdback Amount representing the deferred portion
of the purchase price under the Acquisition Agreement.


 




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(l)          No
Merger. Neither Borrower nor Parent shall merge or consolidate with any other Person, acquire all or substantially all of the
assets or Stock of any Person except (a) any Subsidiary of Borrower may be merged or consolidated with or into Borrower provided
Borrower shall be the continuing or surviving entity; (b) any Subsidiary of Borrower may dispose of any or all of its assets (upon
voluntary liquidation or otherwise) to Borrower only; (c) any Subsidiary of Parent (other than Borrower and IM Brands) may be merged
or consolidated with or into Parent provided Parent shall be the continuing or surviving entity; (d) any Subsidiary of Parent (other
than Borrower and IM Brands) may dispose of any or all of its assets (upon voluntary liquidation or otherwise) to Parent; (e) as
otherwise expressly permitted pursuant to the terms of the Promissory Note; and (f) Parent may acquire the assets or stock of any
Person provided that such acquisition is not financed in whole or in part from any distributions, loans or other assets of Borrower
or any Subsidiary of Borrower.


 


(m)          Dispositions.
Borrower shall not sell, transfer, lend or otherwise dispose of or cease to exercise direct control over any part of its assets,
undertakings or revenues which, in the commercially reasonably opinion of the Bank, is material, other than (a) dispositions of
obsolete, worn out or damaged equipment not used in the Borrower’s business; (b) as permitted pursuant to the terms of the
IP Security Agreement; (c) the sale of inventory in the ordinary course of business; (d) dispositions permitted by clause (b) of
Section 4(l); (e) the disposition of any or all of the assets of Borrower to any of its Subsidiaries; (f) the disposition of other
assets having a fair market value not to exceed $750,000 in the aggregate for any of the Borrower’s fiscal years; (g) any
settlement of or payment in respect of any property or casualty insurance claim or any condemnation proceeding relating to any
property of Borrower, Parent or any of their respective Subsidiaries if such property is Collateral (as defined in the Security
Agreement or the Pledge Agreement); (h) non-exclusive licenses of intellectual property in the ordinary course of business; and
(i) subject to the prior written consent of the Bank, payments of an amount not to exceed the Holdback Amount with respect to the
deferred portion of the purchase price under the Acquisition Agreement.


 


(n)          Affiliate
Transactions. None of Borrower, Parent nor any of their respective subsidiaries shall enter into any transaction with any of
its affiliates, unless such transaction is on terms not materially less favorable than if the transaction had been negotiated in
good faith on an arm’s length basis with a non-affiliate; provided, however, Parent may allocate to Borrower
general administrative and other corporate expenses of Parent (“Parent Allocable Expenses”) in accordance with
Parent’s expense allocation method that is an acceptable methodology with segment reporting.


 




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(o)          Distributions.
Neither Parent nor Borrower shall declare or pay any dividends on or make any other distribution with respect to any equity interests,
except that: (i) any Subsidiary of Borrower may make such payments to Borrower; (ii) Borrower may make such payments to Parent
in order to permit Parent to make Capital Expenditures and pay overhead, employment cost and expenses and similar expenses to the
extent incurred in connection with the operation of the business of Borrower and the Borrower’s Subsidiaries; provided, however,
that (x) such expenses shall not include interest expense of Parent, scheduled payments of principal on funded debt of Parent or
capital expenditures of Parent that do not relate to the business of Borrower and Borrower’s Subsidiaries and (y) to the
extent Parent has any Subsidiary other than Borrower, any such expenses which do not relate exclusively to the business and operations
of Borrower and the Borrower’s Subsidiaries or any such other Subsidiary shall be allocated ratably among Borrower and each
such other Subsidiary and Borrower shall only make such payments to Parent in an amount equal to its ratable share of such expenses
and any such expenses which relate directly to the operations of such other Subsidiary shall be paid directly or indirectly by
such other Subsidiary (such distributions, the “Expense Distributions”);
provided that Borrower must accrue and not pay to Parent the first five hundred thousand dollars ($500,000) of Expense Distributions
from the date hereof until such time as the principal amount of the Term Loan and the principal amount of the term loan made by
the Bank to IM Brands has been reduced by $1,000,000 in the aggregate (other than as a result of a scheduled amortization payment);
(iii) Borrower may make such payments to Parent in an amount equal to the estimated federal, state and local tax liability of Parent
resulting from any taxable income (net of all losses, including for prior years to the extent permitted to be deducted) of the
Borrower, which such distribution may be made on a quarterly basis not more than five (5) business days prior to the date on which
any quarterly estimated tax payment is payable by Parent; provided, however, that, upon determination of the actual tax liability
of Parent with respect to the taxable income of Borrower for any tax year, the next quarterly estimated payment shall be increased
or reduced by the difference between the estimated payments made during such tax year and such actual tax liability (such distributions,
the “Tax Distributions”); (iv) Borrower may make such payments to Parent in amount equal to the franchise and
other tax liability (other than for the tax liability covered by clause (iii) above) of Parent as respects the business of Borrower
and Borrower’s Subsidiaries; and (v) subject to compliance with Section 4(p), Borrower may make distributions on or after
January 1, 2015, in an amount not to exceed fifty percent (50%) of Excess Cash Flow.


 


(p)          Cash
Flow Recapture. On and after January 1, 2015, Borrower shall prepay the outstanding amount of the Term Loan from Excess Cash
Flow for the prior fiscal year in an amount equal to fifty percent (50%) of such Excess Cash Flow (the “Cash Flow Recapture
Requirement”). Such payments shall be received by the Bank no later than the date of delivery of the financial statements
required pursuant to Section 3(a)(i) and shall be applied by the Bank to the principal amount of the Term Loan in the reverse order
of maturity.


 


(q)          Bank
Accounts. Within sixty (60) days of the date hereof Borrower shall have established its primary operating bank accounts at
the Bank, and thereafter Parent and its Subsidiaries and Borrower shall, during the term hereof, maintain its primary deposit accounts
and operating accounts at the Bank in accordance with the standard account documents of the Bank such that at least 80% of the
aggregate amount of cash of such Persons are in deposit accounts at the Bank.


 


(r)          Subsidiaries.
Borrower shall not permit or suffer to exist the formation of additional Subsidiaries unless the Bank consents to such new Subsidiary
in writing.


 




    	9



    	 



    

 


(s)          Trademarks
and License Agreements. Borrower shall provide (i) written notice to the Bank immediately upon any occurrence described in
paragraph D(6) of the Promissory Note and (ii) within forty-five (45) days after the close of each calendar quarter a written report
summarizing all material changes to and material Defaults under any Revenue License.


 


(t)          Use
of Proceeds. Borrower shall use the proceeds of the Term Loan (i) to finance in part the Acquisition, including, without limitation,
to finance in part the satisfaction of all obligations of Sellers to Rosenthal & Rosenthal, Inc., (ii) to pay transaction fees
and expenses incurred in connection with the transactions contemplated by the Acquisition, this Letter Agreement and the other
Loan Documents and (iii) and for general working capital purposes.


 


(u)          Inspections
and Appraisals. At all times during normal business hours upon reasonable advance notice to Borrower (provided that no notice
shall be required if an Event of Default has occurred and is continuing), the Bank and/or any agent of the Bank shall have the
right to (i) have access to, visit, inspect, review, evaluate and make physical verification and appraisals of Borrower’s
properties and the collateral securing the Term Loan, (ii) inspect, audit, photograph and copy and make extracts from Borrower’s
and Parent’s Books and Records, including management letters prepared by independent accountants, and (iii) discuss with
Borrower’s and Parent’s principal officers and independent accountants Borrower’s and Parent’s business,
assets, liabilities, financial condition, results of operations and business prospects. The Bank’s inspection rights under
this clause (s) shall be at the sole cost and expense of the Bank and, except upon the occurrence and during the continuance of
an Event of Default, be limited to no more than twice in any calendar year. Borrower and Parent each will deliver to the Bank any
instrument necessary for the Bank to obtain records from any service bureau maintaining records for Borrower or Parent.


 


(v)          Exchange
Controls. To the extent that Borrower or Parent trades or purchased foreign currency, Borrower and Parent each shall obtain
any Exchange Control Permit deemed by the Bank to be necessary or appropriate; and obtain the renewal of any such Exchange Control
Permit at least thirty (30) days prior to its expiration. 


 


(w)          Insurance.
Borrower and Parent shall each (i) keep its assets which are of an insurable character insured (to the extent and for the time
periods consistent with or greater than normal industry standards) by financially sound and reputable insurers against loss or
damage by fire, explosion, theft, terrorism or other hazards which are included under extended coverage in amounts not less than
the replacement value of the property insured, and Borrower shall maintain with financially sound and reputable insurers, insurance
against other hazards and risks and liability to Persons and property (including officers and directors liability coverage) to
the extent and in the manner consistent or greater than normal industry standards, (ii) within thirty (30) days of the date hereof,
provide to the Bank copies of its insurance policies evidencing to the reasonable satisfaction of the Bank that endorsements have
been made to such policies adding the Bank as additional insured and/or lender’s loss payee, as applicable, and (iii) within
ten (10) business days of the date hereof, provide to the Bank certificates of insurance reasonably satisfactory to the Bank with
respect to all existing insurance coverage, which certificates shall name the Bank as additional insured and/or lender’s
loss payee, as applicable (including, without limitation, naming the Bank as additional insured under any umbrella policy), and
shall evidence the Borrower’s compliance with this Section 4(w) with respect to all insurance coverage existing as of the
date hereof. Borrower shall maintain at all times life insurance insuring the life of Judith Rikpa in an amount at least equal
to $10,000,000 issued by an insurer acceptable to the Bank and the proceeds of such policy shall have been assigned to the Bank.


 




    	10



    	 



    

 


(x)          Acquisition
Agreement Amendments. Neither Borrower nor Parent shall waive or otherwise modify any term of the Acquisition Agreement, except
for those that do not materially affect the rights and privileges of any of Borrower or Parent and do not materially affect the
interests of the Bank under the Loan Documents or in the Collateral.


 


(y)          Retail
Stores. Neither Borrower nor any Subsidiary of Borrower shall establish or acquire a Retail Store.


 


5.          Miscellaneous


 


Capitalized terms not
defined in this Letter Agreement shall have the meaning ascribed thereto in the Promissory Note. As used herein, the following
terms shall have the following meanings: “Acquisition” means the acquisition of all or substantially all of
the intellectual property assets of Sellers pursuant to the terms of the Acquisition Agreement. “Acquisition Agreement”
shall mean the Asset Purchase Agreement dated as of April 1, 2014 among Parent, Borrower and Sellers. “Books and Records”
shall mean all books, records, board minutes, contracts, licenses, insurance policies, environmental audits, business plans, files,
computer files, computer discs and other data and software storage and media devices, accounting books and records, financial statements
(actual and pro forma), filings with Governmental Authorities and any and all records and instruments relating to the collateral
securing the Term Loan or otherwise necessary or helpful in the collection thereof or the realization thereupon. “Capital
Expenditures” shall mean all payments or accruals (including obligations under capital leases) for any fixed assets or
improvements or for replacements, substitutions or additions thereto, that have a useful life of more than one year and that are
required to be capitalized under GAAP. “Cash Flow From Operations” shall mean as respects Borrower, cash flow
from operations as determined in accordance with GAAP. “EBITDA of Borrower” shall mean, for any period for Borrower
(without duplication), an amount equal to (a) Net Income (Loss) for Borrower for such period before Parent Allocable Expenses,
minus, (b) to the extent included in calculating Net Income (Loss) for Borrower, the sum of, without duplication, (i) interest
income (whether cash or non-cash) for such period, (ii) income tax credits for such period, (iii) gain from extraordinary
or non-recurring items for such period (including, without limitation, non-cash items related to purchase accounting) and (iv)
deferred compensation payments (regardless of when accrued), plus (c) the following to the extent deducted in calculating
such Net Income (Loss), (i)  interest charges for such period, (ii) the provision for all federal, state, local and foreign
taxes payable for such period and the amount of permitted payments in Section 4(o)(iii) deducted in calculating Net Income (Loss),
(iii) the amount of depreciation and amortization expense for such period, (iv) the transaction fees, costs and expenses incurred
in connection with the negotiation and execution of this Letter Agreement and the other Loan Documents and any amendments hereto
or thereto and in connection with the transactions contemplated by the Acquisition, (v) all other extraordinary or non-recurring
non-cash charges (including, without limitation, non-cash items related to purchase accounting), (vi) deferred management salaries
(accrued but not paid) and (vii) all non-cash compensation (including without limitation, stock or equity compensation) in such
period. “EBITDA of Parent” shall mean, for any period for Parent and its Subsidiaries on a consolidated basis
(without duplication), an amount equal to (a) Net Income (Loss) for Parent and its Subsidiaries on a consolidated basis for such
period, minus, (b) to the extent included in calculating Net Income (Loss) for Parent and its Subsidiaries on a consolidated
basis, the sum of, without duplication, (i) interest income (whether cash or non-cash) for such period, (ii) income tax credits
for such period, (iii) gain from extraordinary or non-recurring items for such period (including, without limitation, non-cash
items related to purchase accounting) and (iv) deferred compensation payments (regardless of when accrued), plus (c) the
following to the extent deducted in calculating such Net Income (Loss), (i)  interest charges for such period, (ii) the
provision for all federal, state, local and foreign taxes payable for such period and the amount of permitted payments in Section
4(o)(iii) deducted in calculating Net Income (Loss), (iii) the amount of depreciation and amortization expense for such period,
(iv) the transaction fees, costs and expenses incurred in connection with the negotiation and execution of this Letter Agreement
and the other Loan Documents and any amendments hereto or thereto and the transactions contemplated by the Acquisition, (v) all
other extraordinary or non-recurring non-cash charges (including, without limitation, non-cash items related to purchase accounting),
(vi) deferred management salaries (accrued but not paid) and (vii) all non-cash compensation (including without limitation, stock
or equity compensation) in such period. “Encumbrance” shall mean any mortgage, pledge, hypothecation, assignment,
deposit arrangement, encumbrance, lien (statutory or other), charge or other security interest or any preference, priority or other
security agreement or preferential arrangement of any kind or nature whatsoever (including without limitation, any conditional
sale or other title retention agreement and any financing lease having substantially the same economic effect as any of the foregoing)
or any options or rights of first refusal with respect to securities, or any shareholders or stockholders agreement or arrangement
of any kind or nature whatsoever. “Excess Cash Flow” shall mean (without duplication), for any fiscal period,
Cash Flow from Operations for such period less (a) Capital Expenditures not made through the incurrence of indebtedness less (b)
all cash interest and principal (including indebtedness owed to the Bank) paid or payable during such period less (c) the portion
of the Holdback Amount paid or payable during such period less (d) all Tax Distributions made during such period. “Exchange
Control Permit” shall mean any permit or license issued by a Governmental Authority outside the United States under which
any Party is permitted (a) to incur and pay any of the Liabilities in the United States in any currency(ies) in which denominated
or (b) to enter into, incur and/or perform any other obligation or Loan Document. “Expense Distributions” shall
have the meaning given to such term in Section 4(o). “Fixed Charge Coverage Ratio” shall mean for any period,
as respects any Person, the ratio of (a) EBITDA of such Person for such period plus Liquid Assets minus Capital Expenditures of
such Person to (b) the Fixed Charges for such period. “Fixed Charges” shall mean for any period, as respects
any Person, the sum of (a) the cash interest expense of such Person for such period, (b) the principal amount of total debt of
such Person having a scheduled due date during such period (excluding the payment of the Holdback Amount), (c) all Tax Distributions
and (d) all other cash distributions or dividends made by such Person. “GAAP” shall mean generally accepted
accounting principles in the United States of America in effect from time to time consistently applied (except for accounting changes
in response to FASB releases or other authoritative pronouncements). “Holdback Amount” shall mean collectively,
the Initial Holdback Amount and the Second Holdback Amount. “Initial Holdback Amount” shall mean an amount equal
to $1,000,000. “JR Advance” shall mean the advance payment in the amount of $1,000,000 made to Borrower on the
date of this Agreement pursuant to the JR Agreement which amount shall be comprised of an advance payment of $800,000 toward the
payment of the guaranteed minimum royalties and an advance payment of $200,000 toward the payment of the guaranteed minimum advertisement
royalties. “JR Agreement” shall mean the Trademark License Agreement dated as of April 1, 2014 between Borrower
and JR Jewelery, LLC. “Letter Agreement” shall mean this letter agreement, as may be amended, restated, supplemented
or otherwise modified from time to time. “Licenses” shall have the meaning assigned to such term in the IP Security
Agreement. “Liquid Assets” shall mean (a) assets (which are unencumbered except as permitted pursuant to the
terms of the Loan Documents) in the form of cash and cash equivalents consisting of certificates of deposit and money market funds
issued by a commercial bank having net assets of not less than $500 million less (b) the amount of any Encumbrances thereon
and any unsatisfied judgment, writ, order of attachment, levy or garnishment entered or issued against Borrower, Parent or any
of its Subsidiaries. “Net Income (Loss)” shall mean with respect to Borrower and for any period, the aggregate
net income (or loss) after taxes for such period, determined in accordance with GAAP but excluding for all purposes (a) net income
of minority-owned Subsidiaries (except to the extent of net income distributed or representing a management fee or other similar
fee), (b) the net income of any Subsidiary to the extent that the declaration of dividends or similar distributions of such income
is not permitted by the organizational documents of such Subsidiary or by operation of law, (c) unrealized gains or losses due
solely to fluctuations in currency values, (d) earnings (or losses) resulting from my revaluation or write-up or write-down of
assets and (d) unrealized gains or losses under all interest rate or currency forwards, options, swaps, caps or collar agreements,
foreign exchange agreements, commodity contracts or similar arrangements entered into by Borrower providing for protection against
fluctuations in interest rates, currency exchange rates, commodity prices, or the exchange of nominal interest obligations, either
generally or under specific contingencies. “Net Worth” shall mean, as at any date of determination an amount
equal to (a) all of the assets of Parent and its Subsidiaries on a consolidated basis that, in accordance with GAAP, are properly
classified as assets on such date, minus (b) all liabilities of Parent and its Subsidiaries on a consolidated basis that,
in accordance with GAAP, are properly classified as liabilities at such date. “Parent Allocable Expenses” shall
have the meaning given to such term in Section 4(n). “Person” shall mean any individual, partnership, corporation
(including a business trust and a public benefit corporation), joint stock company, estate, association, firm, enterprise, trust,
limited liability company, unincorporated association, joint venture and any other entity or Governmental Authority. “QVC
Advance” shall mean the advance payment in the amount of $1,500,000 made by QVC to Borrower on the date of this Agreement
pursuant to the QVC Agreement. “QVC Agreement” shall mean the License Agreement dated as of April 1, 2014 among
QVC Inc., Borrower, Parent, Judith Ripka Berk and Beth Vogel. “Rate Contracts” shall mean swap agreements and
any other agreements or arrangements designed to provide protection against fluctuations in interest or currency exchange rates.
“Retail Stores” shall mean retail store locations of Borrower or any Subsidiary of Borrower, but shall not include
e-commerce retail locations. “Revenue License” shall mean each License pursuant to which Borrower is entitled
to receive revenue from the licensee party thereto. “Royalty Revenue Amount” shall mean an amount equal to the
gross royalty revenue of Borrower for the immediately preceding fiscal year. “Second Holdback Amount” shall
mean an amount equal to $1,190,247.09. “Sellers” means collectively, Judith Ripka Creations Inc., Judith Ripka
Companies, Inc., Judith Ripka Designs, Ltd., JSB Marketing Corp. and Judith Ripka. “Stock” shall mean all certificated
and uncertificated shares, options, warrants, membership interests, general or limited partnership interests, participation or
other equivalents (regardless of how designated) of or in a corporation, partnership, limited liability company or equivalent entity
whether voting or nonvoting, including common stock, preferred stock, or any other “equity security” (as such term
is defined in Rule 3a11-1 of the General Rules and Regulations promulgated by the Securities and Exchange Commission under the
Securities Exchange Act of 1934, as amended). “Subsidiary” shall mean, with respect to Parent and the Borrower,
a corporation, exempted company, partnership, exempted limited partnership, joint venture, limited liability company or other business
entity of which a majority of the shares of securities or other interests having ordinary voting power for the election of directors
or other governing body are at the time beneficially owned by Parent or the Borrower, as the case may be. “Tax Distributions”
shall have the meaning given to such term in Section 4(o). “Taxes” shall mean any and all present or future
taxes, levies, imposts, duties, deductions, withholdings, assessments, fees or other charges imposed by any Governmental Authority,
including interest, additions to tax and penalties applicable thereto. “Trademark Licenses” shall have the meaning
assigned to such term in the IP Security Agreement.


 




    	11



    	 



    

 


Until the maturity
of the Term Loan and the payment in full of all obligations thereunder and all of Borrower’s obligations under the Loan Documents,
the Bank shall retain the security interests in the collateral granted under the Security Agreement and the Pledge Agreement and
the ability to exercise any and all rights and remedies available to it pursuant to the Loan Documents and applicable law.


 


No delay on the part
of the Bank in exercising any of its options, powers or rights, or partial or single exercise thereof, shall constitute a waiver
thereof. The options, powers and rights of the Bank specified in the Loan Documents are in addition to those otherwise created
by law or under any other agreement between Borrower and the Bank. No amendment, modification or waiver of any provision of the
Loan Documents, nor consent to any departure by Borrower therefrom shall be effective, unless the same shall be in writing and
signed by the Bank. Any such waiver or consent shall be effective only in the specific instance and for the purpose for which given.
No consent to or demand on Borrower in any case shall, of itself, entitle it to any other or further notice or demand in similar
or other circumstances. This Letter Agreement and the other Loan Documents embody the entire agreement and understanding between
the Bank and Borrower with respect to the Term Loan and supersedes all prior agreements and understandings relating to the subject
matter hereof. In the event of any conflict between this Letter Agreement and any other Loan Document, this Letter Agreement shall
control and govern. Borrower agrees to pay all reasonable costs and expenses incurred or payable by the Bank in connection with
the documentation, administration and interpretation of the Loan Documents, including reasonable attorneys’ fees and disbursements.
Borrower agrees to pay all costs and expenses incurred or payable by the Bank in connection with the enforcement or collection
of the Loan Documents, including court costs and reasonable attorneys’ fees and disbursements. This Letter Agreement shall
be binding on Borrower and its successors and assigns, provided that Borrower shall not have the right to assign its rights hereunder
or thereunder or any interest herein or therein without the Bank’s prior written consent. This Letter Agreement shall be
governed by, and for all purposes shall be construed in accordance with, the laws of the State of New York. For purposes of any
action, suit or proceeding in connection with this Letter Agreement or any other credit document, Borrower and the Bank hereby
irrevocably submit to the jurisdiction of the courts of the State of New York and of the United States District Court for the Southern
District of New York and irrevocably agrees that any such action, suit or proceeding may be brought by any party in any such New
York or federal court and that a service of process may be made upon any party by mailing a copy of the summons to it, by registered
or certified mail, at its address set forth in the Note. Nothing herein shall affect the Bank’s right to commence legal proceedings
or otherwise proceed against Borrower in any other jurisdiction or to serve process in any other manner permitted by applicable
law. IN ANY SUCH ACTION, SUIT OR PROCEEDING THE PARTIES HERETO MUTUALLY WAIVE TRIAL BY JURY.


 




    	12



    	 



    

 


Section headings used
herein or in any other Loan Document are for convenience only and are not to affect the construction of or be taken into consideration
in interpreting this Letter Agreement or any other Loan Document.


 


This Letter Agreement
may be executed in any number of counterparts, all of which shall constitute one and the same instrument, and any party hereto
may execute this Letter Agreement by signing and delivering one or more counterparts. Any signature delivered by a party by facsimile
or electronic transmission (including email transmission of a PDF image) shall be deemed an original signature page hereto.


 


[remainder of page intentionally left blank]


 




    	13



    	 



    

 


Please indicate your
acknowledgment of, and agreement to, the foregoing by signing and returning the enclosed copy of this letter to the attention of
the Bank.


 


	 	Very truly yours,
	 	 
	 	BANK HAPOALIM B.M.
	 	 	 
	 	By:  	/s/ Mitchell Barnett
	 	 	Name: Mitchell Barnett
	 	 	Title: Senior Vice President, Middle Market Lending
	 	 	 
	 	By:	/s/ John Hetsko
	 	 	Name: John Hetsko
	 	 	Title: Vice President


 


Acknowledged and Agreed to:


 


	JR LICENSING, LLC	 
	 	 
	XCEL BRANDS, INC.,	 
	Its Manager	 
	 	 
	By:	/s/ James Haran	 
	 	Name: James Haran	 
	 	Title: CFO	 
	 	 	 
	XCEL BRANDS, INC.	 
	 	 	 
	By:	/s/ Robert D’Loren	 
	 	Name: Robert D’Loren	 
	 	Title:  CEO	 



 





SIGNATURE PAGE TO

LETTER AGREEMENT



    	 



    	 



    

  


Schedule I


 


to Letter Agreement between Bank Hapoalim
B.M. and JR Licensing, LLC


 


LITIGATION


 


None


 




    	 



    	 



    

  


Schedule II


 


to Letter Agreement between Bank Hapoalim
B.M. and JR Licensing, LLC


 


INDEBTEDNESS


 


Borrower may incur unsecured indebtedness
for trade payables in the ordinary course of business and payable on normal trade terms.


 


Subordinated Promissory Note in the principal
amount of $3,000,000 issued by Parent dated as of April 1, 2014 in favor of Judith Ripka Berk.


 


Subordinated Promissory Note in the principal
amount of $3,000,000 issued by Parent dated as of April 1, 2014 in favor of Judith Ripka Berk.


 




    	 



    	 



    

 


Schedule III


 


to Letter Agreement between Bank Hapoalim
B.M. and JR Licensing, LLC


 


SUBSIDIARIES


 


None


 




    	 



    	 



    

 


Schedule IV


 


to Letter Agreement between Bank Hapoalim
B.M. and JR Licensing, LLC


 


ENCUMBRANCES


 


None


 




    	 



    	 



    

 


Exhibit A


 


to letter agreement between Bank Hapoalim
B.M. and JR Licensing, LLC


 


FORM OF COMPLIANCE CERTIFICATE


 


This Compliance Certificate
(this “Certificate”) is delivered pursuant to Section 3(a)(iii) of the Letter Agreement dated as of March [__],
2014 among Bank Hapoalim B.M., Xcel Brands, Inc. and JR Licensing, LLC (as amended, restated, supplemented or otherwise modified
from time to time, the “Letter Agreement”). All capitalized terms used but not defined herein shall have the
respective meanings ascribed to such terms in the Letter Agreement and/or the Promissory Note.


 


I, the undersigned,
an authorized officer or Manager of Xcel Brands, Inc. and JR Licensing, LLC, do hereby certify pursuant to Section 3(a)(iii) of
the Letter Agreement that:


 


		1.	As of the date hereof, no Event of Default or event which
with the giving of notice or lapse of time, or both, would constitute an Event of Default has occurred and is continuing.



 


		2.	Since _____________ there has been no material adverse
change in the business, condition (financial or otherwise) or operations of Xcel Brands, Inc. or JR Licensing, LLC, and no event
or condition has occurred that might have had a material adverse effect on the legality, validity or enforceability of any of
the Loan Documents or the ability of Xcel Brands, Inc. or JR Licensing, LLC to perform its obligations thereunder.



 


		3.	Xcel Brands, Inc. and JR Licensing, LLC are in compliance
with the financial covenants set forth in Section 4 of the Letter Agreement. Attached to this Certificate as Annex A is
a covenant compliance worksheet reflecting the computation of such financial covenants as of the date and for the period covered
by the financial statements enclosed herewith. The information contained herein and in the attached financial information is true,
correct and complete as of the last day of the period and for the period covered by the financial statements enclosed herewith.



 




    	 



    	 



    

 


IN WITNESS WHEREOF I have affixed my signature as
of ___ day of _________ 20__.


 


	 	JR LICENSING, LLC
	 	 	 
	 	By:  	Xcel Brands, Inc.,
	 	 	Manager
	 	 	 
	 	By:	/s/ James Haran
	 	 	Name: James Haran
	 	 	Title: CFO
	 	 	 
	 	XCEL BRANDS, INC.
	 	 	 
	 	By:	/s/ Robert D’Loren
	 	 	Name: Robert D’Loren
	 	 	Title: CEO


 




    	 



    	 



    

 


ANNEX A


 


to Compliance Certificate


 


1.          Net
Worth as of ____________, 201__ is $_________________.


 


2.          Liquid
Assets as of __________, 201__ are $_________________.


 


3.          Fixed
Charge Coverage Ratio as of ____________, 201__ is ___ to 1.00.


 


4.          Capital
Expenditures for the fiscal year ending _____________, 201__ are $___________.


 


5.          EBITDA
of Parent for the fiscal year ending ___________, 201_ is $___________.


 


6.          EBITDA
of Borrower for the fiscal year ending ___________, 201_ is $___________.


 




    	 



    	 



    

 


Exhibit B


 


to letter agreement between Bank Hapoalim
B.M. and JR Licensing, LLC


 


FORM OF QUARTERLY ROYALTY COLLECTIONS
REPORT


 


[See Attached]