Search Advanced Search

Products & Services News Releases

Send a release

Member sign in

Become a member

For journalists

Global sites

Products & Services Knowledge Center Browse News Releases Contact PR Newswire

See more news releases in: Computer Electronics, Multimedia & Internet, Social Media, Advertising, Publishing & Information

Services, Acquisitions, Mergers and Takeovers

Connexus Corporation and Epic Advertising Announce Merger

Top independent ad network to combine with leading global performance network

and search marketing company to form one of the largest privately-owned digital

media companies in the world

NEW YORK, March 24 /PRNewswire/ -- Connexus Corporation, owner of Traffic Marketplace, the premier online ad network and

social media company, and Epic Advertising, the world's largest privately-owned performance network and search marketing

company, today announced their intent to merge. The two companies will combine to form one of the largest private digital

media companies globally, offering advertisers and publishers the ability to access display, search and social media internet

traffic from over 225 countries and territories around the world.

Traffic Marketplace is a top 10 comScore ranked ad network while Epic works with more than 45,000 advertisers and publishers

in the United States and internationally. Together, they reach over 80% of the US internet audience. The combined company will

provide a full spectrum of digital marketing services, from brand building to customer acquisition. Moreover, by combining both

technology platforms, the company expects to deploy a tightly integrated demand-side ad platform for its clients, creating the

most efficient means to access target audiences across all forms of digital distribution channels including search, display, social

media, video and mobile. The combined companies will focus on building integrated campaigns for advertisers and marketers

that utilize a multi-channel approach and leverage intent data from a variety of sources to improve relevance. 

Don Mathis, CEO of Epic Advertising explained: "Delivering successful digital advertising campaigns requires scale, technology

and execution. Integrating our technology architectures will provide the combined company with an unparalleled demand-side

ad platform capability. Moreover, we will be the leading private player of scale in the sector, and that matters: scale is reach and

scale begets data. And data begets relevance for the advertisers' campaigns."

The Traffic Marketplace technology platform integrates data from multiple sources to increase relevance for its advertisers, with

a specialty in correlating intent-based data to improve its targeting and analytics. Epic's technology leverages a patent-pending

approach to improving the effect of branding focused campaigns on customer acquisition programs. Together, the companies

will be unmatched in providing relevance and performance for their advertisers and publishers on a global basis.

"We're combining two market leaders," said Connexus CEO Art Shaw. "Traffic Marketplace has been helping Fortune 500

companies build brand awareness and acquire customers by targeting consumers online, and Epic is the dominant player in

customer acquisition for a range of advertisers. Both companies will continue to grow their core competencies, while we

combine our data and technology to increase relevance across all our businesses. In addition, as experts in understanding

consumer trends, we will continue to aggressively expand our reach internationally and within emerging social, video and

mobile markets."

The combined entity has offices in Los Angeles, New York, Toronto, London, San Francisco, Chicago, Dallas, Detroit and the

Silicon Valley.

ABOUT CONNEXUS:

Connexus Corporation (www.connexuscorp.com) owns Traffic Marketplace, the premier B2ATM (Business-to-Audience) digital

marketing company, Traffic Marketplace delivers relevance in online display, registration path, mobile and social media

advertising by empowering advertisers to reach, target, and engage their ideal audience. With access to over 140mm unique

monthly users, Traffic Marketplace reaches more than 71% of the U.S. Internet population. Through powerful esp targeting

technology, Traffic Marketplace can intelligently identify and deliver virtually any target audience. By employing proprietary

engagement solutions such as eyengage® rich media, livemarketsTM in-banner chat technology, and inFactTM content creation

service, Traffic Marketplace helps advertisers intrigue, inspire and engage their customers. For more information, log on to

www.connexuscorp.com.

ABOUT EPIC ADVERTISING:

Epic Advertising (www.epicadvertising.com) is a global online performance network and search marketing company that

provides advertisers and agencies with measurable Internet advertising impact. Leveraging proprietary and patent-pending

technologies, and more than 45,000 publishers, Epic provides its advertising partners with performance and direct response

marketing services, search engine marketing, media planning, branded marketing campaigns and targeted, worldwide online

reach. For more information, log on to www.epicadvertising.com.

SOURCE Epic Advertising

Print Email RSS

Share it 

Blog it 

Blog Search 

Featured Video

Transport Simulator "Cities in Motion"

Released Today

Other News Releases in

Computer Electronics

Medical Website Design Company

Aurora Information Technology

Discusses Best Marketing Practices for

Physicians

Wrox Press Books Added to Safari

Books Online

Hospitals Missing Opportunities on

Facebook: Results of First Ever Study

on How Hospitals Use Facebook

Other News Releases in

Acquisitions, Mergers and

Takeovers

Max Media Group, Inc. Enters Letter of

Intent to Acquire Golden Voice Media,

LLC and Rights to Ted 'Golden Voice'

Williams

Oramed Pharmaceuticals Sells its Stake

in Entera Bio for $1.15 Million; Buyer

Also to Invest $250,000 in Oramed

RockResorts Welcomes Bimini Bay

Resort and Marina, a 350-Unit Resort in

The Bahamas

Journalists and Bloggers

Visit PR Newswire for Journalists for

releases, photos, ProfNet experts, and

customized feeds just for Media.

View and download archived video

content distributed by MultiVu on The

Digital Center.

0 0 0

2:09-cv-10756-MOB-VMM Doc # 205-3 Filed 08/15/11 Pg 1 of 3 Pg ID 5671
Next in Computer Electronics News

Contact PR Newswire

Request more information or call

us at (888) 776-0942

Become a Member

Fill out a PR Newswire

membership form or contact us at

(888) 776-0942.

Custom Packages

Browse our custom packages or

build your own to meet your

unique communications needs.

Start today.

Back to top

RELATED LINKS

http://www.epicadvertising.com

About PR Newswire Contact PR Newswire PR Newswire's Terms of Use Apply Careers Privacy Site Map RSS Feeds Blog

Copyright © 1996-2011 PR Newswire Association LLC. All Rights Reserved.

A United Business Media company.

0 0 0

2:09-cv-10756-MOB-VMM Doc # 205-3 Filed 08/15/11 Pg 2 of 3 Pg ID 5672
Help | My account

Browse Industries

Advertising

AAF SmartBrief

News

Press Releases

SmartBlogs

Jobs

View Job Listings

Post a Job

Job Listings FAQ's

Most Clicked Stories

AAF News

Archive

RSS

Find/Post Jobs

Partner With Us

Advertise

About SmartBrief

Reader Polls

LOS ANGELES and NEW YORK, May 18 /PRNewswire/ -- Epic Advertising and

Connexus Corporation today announced the completion of their merger, and the

formation of Epic Media Group as the parent company. Epic Media Group will be

headquartered in both Los Angeles, CA and New York, NY, with additional offices in

Toronto, the San Francisco Bay Area, London, Chicago and Dallas.

The company's top-10 ranked network, Traffic Marketplace, remains as the brand leader

and cornerstone of the company. Traffic distribution business units include the Traffic

Marketplace network, tmpSocial, Epic Direct and FirstLook Search. Other brands

included in Epic Media Group's suite of offerings include Online Intelligence, the

company's brand protection and integrity assurance arm, as well as Winning the Web,

the company's monthly business publication.

Art Shaw, CEO of Epic Media Group, said "The early stages of our merger have gone

very well. Epic has been a strong brand for years now, and we are excited to retain it as

our corporate brand. Traffic Marketplace has grown into a top brand in the digital

marketing ecosystem. We are excited about several early wins for clients, especially in

social media, and look to build upon it in the months to come."

By combining both technology platforms, the company is deploying a tightly integrated

ad platform for its clients, creating the most efficient means to access target audiences

across all forms of digital distribution channels including search, display, social media,

video and mobile. Specifically, the company is actively working with clients in formulating

social media engagement campaigns with elements of branded display and

performance-based solutions, showcasing the true power of the new company. Some of

the major elements provided to clients so far include branded Facebook applications,

branded Twitter applications, video advertising, targeted display advertising, and

performance-based virtual currency campaigns.

Don Mathis, President of Epic Media Group, adds, "From the day Epic Advertising and

Connexus agreed to come together, Art and I were excited at the potential of our union

to create a truly integrated, multi-channel platform-based digital marketing company. No

other company in the sector has such a cross-channel, data-driven offering – and we

are already seeing positive results. Our strategy is clear, and that is to be the leading ad

intermediary company in the world for all digital media."

For more information, log onto www.theEpicMediaGroup.com.

About Epic Media Group:

Epic Media Group is the preeminent privately-held global digital marketing solutions

company, with deep expertise in managing a full spectrum of advertising services, from

brand-building and engagement to performance-based customer acquisition solutions.

The company relentlessly focuses on delivering the most comprehensive and

cost-effective strategic digital marketing campaigns for advertisers of all sizes, across all

industries and around the world. Epic Media Group provides its advertising services by

intelligently and cost effectively accessing consumers across multiple traffic distribution

channels in integrated campaigns, while simultaneously offering the most sophisticated

campaign analytics and integrity assurance capabilities available in the marketplace

today.

SOURCE Epic Advertising

< Return to Press Releases

Articles appearing above are picked up from PR Newswire's feed. Stories from this feed are

submitted by companies, edited and rereleased as a service of PR Newswire.

Your E-mail address

Designed specifically for advertisers,

agencies and media companies,

AAF SmartBrief is a FREE daily

e-mail newsletter. By providing the

latest need-to-know industry news

and information AAF SmartBrief

saves you time and keeps you smart.

Sign up today to receive AAF

SmartBrief. Learn more

Sign up for AAF SmartBrief

PR NEWSWIRE | 79 DAYS 7 HOURS 7 MINUTES AGO

Epic Advertising and Connexus Corporation Finalize Merger

SmartBrief > Advertising > AAF SmartBrief > Latest Industry Press Releases

© 1999-2010 SmartBrief, Inc. | Terms of Use | Send Feedback | Frequently Asked Questions (FAQ) | Privacy and Legal Information

About SmartBrief | Advertise with SmartBrief | Sign up for Newsletters | Partner with SmartBrief

Epic Advertising and Connexus Corporation Finalize Merger - Smart... http://www.smartbrief.com/news/aaf/industryPR-detail.jsp?id=0827...

1 of 1 8/5/2010 4:07 PM

2:09-cv-10756-MOB-VMM Doc # 205-3 Filed 08/15/11 Pg 3 of 3 Pg ID 5673