IN THE UNITED STATES DISTRICT COURT

FOR THE EASTERN DISTRICT OF MICHIGAN

THE WEATHER UNDERGROUND, INC.,

a Michigan corporation,

Case No. 2:09-cv-10756

Plaintiff, Hon. Marianne O. Battani

vs.

NAVIGATION CATALYST SYSTEMS, INC., 

a Delaware corporation; CONNEXUS CORP., 

a Delaware corporation; and FIRSTLOOK, INC.,

a Delaware corporation,

Defendant.

/

Enrico Schaefer (P43506) Nicholas J. Stasevich (P41896)

Brian A. Hall (P70865) Benjamin K. Steffans (P69712)

TRAVERSE LEGAL, PLC Bruce L. Sendek (P28095)

810 Cottageview Drive, Unit G-20 BUTZEL LONG, PC

Traverse City, MI 49686 150 West Jefferson, Suite 100

231-932-0411 Detroit, MI 48226

enrico.schaefer@traverselegal.com (313) 225-7000

brianhall@traverselegal.com stasevich@butzel.com

Lead Counsel for Plaintiff steffans@butzel.com

sendek@butzel.com

Local Counsel for Defendants

Anthony Patti (P43729) William A. Delgado (admitted pro hac vice)

HOOPER HATHAWAY, P.C. WILLENKEN WILSON LOH & DELGADO 

126 South Main Street LLP 

Ann Arbor, MI 48104 707 Wilshire Blvd., Ste. 3850

734-662-4426 Los Angeles, CA 90017

apatti@hooperhathaway.com 213-955-9240

Co-counsel for Plaintiff williamdelgado@willenken.com

Lead Counsel for Defendants

/

PLAINTIFF’S EMERGENCY MOTION TO COMPEL PRODUCTION OF ASSET 

TRANSFER DOCUMENTATION AND BRIEF IN SUPPORT

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NOW COME Plaintiff, by and through counsel, HOOPER HATHAWAY, P.C. and 

TRAVERSE LEGAL, PLC and hereby submits its Emergency Motion to Compel Production 

of Asset Transfer Documentation and states as follows:

1. The trial in this matter is set to commence on May 29, 2012.

2. This case was brought pursuant to the Anti-Cybersquatting Consumer Protection 

Act (“ACPA”), 15 USC § 1125(d), in connection with Defendants’ extensive and long-standing 

practice of engaging in the unlawful practice of “typo-squatting”, by registering millions of 

domains which are nearly identical to those of legitimate third party trademark owners, 

including hundreds of domains which infringe upon Plaintiff The Weather Underground, Inc.’s 

(“Weather Underground’s”) registered trademarks.

3. On February 28, 2012, this Court denied Defendants’ Motion for a Protective 

Order and ruled that the deposition of Defendant FirstLook’s former president, Seth Jacoby, 

should proceed as a de bene esse deposition in New York City. (Dk #270).

4. The deposition was further delayed when Defendants paid to have New York 

City counsel file a second motion for a protective order and to quash the subpoena in the 

Southern District of New York, which was likewise denied at a hearing held on April 10, 2012, 

the federal judge in New York deferring to and respecting this Court’s prior ruling on the same 

subject. (Attached hereto as Exhibit E). In his New York motion papers, supporting affidavits, 

and in open court, he and his counsel repeatedly told the judge that he had “no connection to 

any of the Defendants in the Weather Underground Matter whatsoever,” that he didn’t “have a 

dog in that fight,” that he “just has nothing to do with” this dispute anymore, that he is trying to 

“build his own business,” and that he had to hire his own counsel at great expense. (See 

Exhibits A and B; Exhibit C, April 10, 2012 New York Hearing Transcript at 4-5, 13). All of 

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this was said in an attempt to hide the ongoing commercial connection between him and the 

Defendants, and all of it was untrue.

5. Thereafter, the deposition took place with all due haste, and Mr. Jacoby was 

deposed for a full day on April 12, 2012.

6. During the course of his deposition, Mr. Jacoby revealed that his new employer, 

a limited liability company in which he is ostensibly the only member, called Flipside, LLC, 

took most if not all of Defendants’ key assets and employees in a “no money down, pay over 

time based on ‘what I can afford’” transaction, in addition to coordinating with Defendants to 

hide the domain portfolio at issue in this case through the use of “domain proxies” and a related 

off-shore registrar. He also revealed that Defendants are still paying for his attorney fees. 

(Jacoby Dep. Trans., attached hereto as Exhibit E, pp. 244, 257-260, 291-292).

7. On its face, the transfer of Defendants’ business to this new entity, headed by 

one of the Defendant’s former presidents, appears to be yet another chapter in the corporate 

shell game which has characterized these proceedings from the beginning. More importantly, 

the transfer of domains, some of which Mr. Jacoby acknowledges as infringing trademarks, 

potentially undermines Defendants primary defense that they acted in good faith in vetting for 

trademarks, especially after a 2008 review of their portfolio wherein they eliminated trademark 

domains. The jury could conclude that they were not trying to eliminate trademarks but trying 

to hide domains under proxy, move many trademark domains overseas and then move them to 

Seth Jacoby’s new company. To the extent the contract terms appear to be less than arms 

length, the jury could conclude that Defendants post-2008 actions further establish bad faith. 

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8. Despite their ongoing duty to supplement discovery responses, Defendants 

refuse to turn over to Plaintiff any of the documentation relating to these transfers and 

transactions.

9. Plaintiff believes that this documentation is relevant to proving bad faith under 

the factors set forth at 15 U.S.C. § 1125(d)(1)(B) and because this information goes to the bias, 

self-interest and impeachment of Mr. Jacoby, who has already been identified by this Court as 

“an important witness in this case,” and others. (Dk #280, February 28, 2011 Hearing 

Transcript at 15). Until the transactional related documents are produced, this Court need not 

rule on relevance. 

10. Pursuant to Local Rule 7.1(a), Plaintiff’s co-counsel conferred with the attorney 

for the Defendants, at which time he explained the nature of the request and its legal basis and 

requested concurrence therein, but he was unable to obtain concurrence in the request or in the 

relief sought in this motion.

11. This motion requires consideration on an emergency basis because trial is less 

than a month away. It could not be filed until now because the supporting deposition transcript 

was not released until last week.

12. Accordingly, Plaintiff hereby moves this Court for an order compelling 

Defendants to immediately produce the following items:

(a) any documents related to the transfer of assets (including but not 

limited to domain portfolios, servers, computers, trademarks, 

employees, contracts, and any other asset previously belonging to 

any Defendant in this case at any time) from Navigation Catalyst 

Systems, Inc., FirstLook, Inc., Connexus Corp., Basic Fusion, 

Inc., Flipside, Inc., Epic Media, Inc. or their related or affiliated 

companies to Seth Jacoby or Flipside, LLC, including but not 

limited to any and all contracts, agreements, memoranda of 

understanding, and intellectual property (including but not 

limited to domain) transfer lists;

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(b) any and all drafts of the documents referenced in subpart “a” 

above;

(c) any and all documents reflecting communications of any kind 

which relate, refer, and/or pertain to the transfer of assets from or 

between Defendants Navigation Catalyst Systems, Inc., 

FirstLook, Inc., Connexus Corp., Basic Fusion, Inc., Flipside, 

Inc., Epic Media, Inc. or their related or affiliated companies to 

Seth Jacoby or Flipside, LLC; 

(d) all documents referred to at p. 127, lines 16-23 and p. 174, lines 

18-20 in the April 12, 2012 Deposition Transcript of Seth 

Jacoby1

; and

(e) any and all records, checks, wire transfers or other documentation 

reflecting payments made by Seth Jacoby and/or Flipside, LLC to 

any of the Defendants or their related or affiliated companies in 

connection with the transfer of assets, business, employees, stock, 

ownership, domains, or intellectual property.

WHEREFORE, for the reasons set forth above and in the accompanying brief which 

appears below, Plaintiff asks this Court, on an emergency basis, to order the immediate 

production of the requested transactional records and documentation.

 1 These documents include e-mails reflecting negotiations, documents memorializing the 

transaction, a domain name transfer agreement and purchase agreement as well as contracts 

between Seth Jacoby and/or Flipside, LLC and the Defendants or their related or affiliated 

companies. (Jacoby Dep. Trans., attached hereto as Exhibit D, pp. 127, 174).

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Respectfully submitted this 4th day of May, 2012.

/s/Anthony P. Patti__________ 

Anthony P. Patti (P43729)

HOOPER HATHAWAY, PC

126 South Main Street

Ann Arbor, MI 48104

734-662-4426

apatti@hooperhathaway.com

Co-Counsel for Plaintiff 

Enrico Schaefer (P43506)

Brian A. Hall (P70865)

TRAVERSE LEGAL, PLC

810 Cottageview Drive, Unit G-20

Traverse City, MI 49686

231-932-0411

enrico.schaefer@traverselegal.com

Lead Counsel for Plaintiff 

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BRIEF IN SUPPORT

Concise Statement of Issues Presented

1. Should Defendants be immediately compelled to produce documents relating to 

transfers between Defendants and/or their related companies to Seth Jacoby 

and/or Flipside, LLC?

Plaintiff answers: YES

Defendants answer: NO

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Controlling or Most Appropriate Authority for the Relief Sought

15 U.S.C. § 1125(d)..........................................................................................1

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Table of Contents

Brief in Support...............................................................................................i

Concise Statement of Issues Presented....................................................................i

Controlling or Most Appropriate Authority for the Relief Sought....................................ii

Table of Contents...........................................................................................iii

Index of Exhibits Attached to the Brief..................................................................iv

I. Introduction..........................................................................................1

II. Factual Background.................................................................................1

A. Review of the Prior Proceedings in this Court Regarding the Jacoby

Deposition...................................................................................1

B. Court Proceedings in New York.........................................................2

C. Jacoby’s April 12, 2012 De Bene Esse Deposition....................................4

1. The Use of Proxies and Offshore Entities to Hide Domains................5

2. Defendants’ Typosquatting Activities..........................................7

3. What Mr. Jacoby Took with Him When He Left Defendant 

FirstLook and Moved to Flipside.............................................10

4. The Transaction by Which Seth Jacoby Took Control of

Defendants’ Business...........................................................11

III. Argument...........................................................................................12

A. The Additional Discovery Requested by Weather Underground is

Relevant to the Legal and Factual Issues of this Case...............................12

B. Defendants Are Already Under Court Order to Produce Documents 

Regarding the Purchase of Domains, Including Documents Relating to 

Affiliated Companies ....................................................................15

IV. Conclusion..........................................................................................16

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Index of Exhibits Attached to the Brief

Exhibit No. Description

A Affidavit of Seth Jacoby in Support of Motion to Quash

B Affidavit of Seth Jacoby in Further Support of Motion to Quash

C April 10, 2012 New York Hearing Transcript

D Excerpts from Seth Jacoby’s April 12, 2012 Deposition Transcript 

E New York Order Denying Motion to Quash the Subpoena

F Ryaianir Domain Summary, Dep. Ex. P5.230A

G Ryaneair Domain Summary, Dep. Ex. P5.233A

H Ryanaair Domain Summary, Dep. Ex. P5.232A

I Phoitobucket Domain Summary, Dep. Ex. P5.65A(1)

J Humgryhowies Domain Summary, Dep. Ex. P5.45A(1)

K Wanyestate Domain Summary, Dep. Ex. P5.91A

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I. Introduction

At the end of last year, Defendant FirstLook suddenly informed Plaintiff that its former 

president and key witness, Seth Jacoby, had parted for another company. Plaintiff immediately 

asked for his current contact information, and Defendants ignored this request for several 

months. When Plaintiff finally obtained the information and subpoenaed Mr. Jacoby for his de 

bene esse deposition in New York, Defendants moved this Court for a protective order, which 

was denied. Defendants then paid for an attorney to file a Motion for a Protective Order and to 

Quash Subpoena in the Southern District of New York, which was likewise denied. When the 

deposition finally took place on April 12, 2012, Mr. Jacoby made some remarkable revelations, 

namely, that his sworn affidavit denying any “connection ... whatsoever” between his current 

employer and the Defendants was untrue. As it turns out, his “new employer,” a limited 

liability company in which he claims to be the sole member, now seems to miraculously have 

possession of hundreds of thousands of Defendants’ domains, as well as their employees, 

computers, software, contracts, customers, trademarks and other assets. Even more 

remarkably, the arrangement is so loose as to require no set consideration for this wholesale 

transfer of assets. This motion seeks to quickly compel production of all documents and 

payment records relating to this implausible arrangement, as this evidence relates directly to 

Defendants’ bad faith under the ACPA, as well as to the bias, self-interest and impeachment of 

Mr. Jacoby and others.

II. Factual Background

A. Review of the Prior Proceedings in this Court Regarding the Jacoby 

Deposition

Seth Jacoby was the president of Defendant FirstLook at the time of his September 

2010 discovery deposition and apparently until late 2011. As the Court will recall, on 

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November 11, 2011, Plaintiff’s counsel asked about the status of Defendants’ witnesses 

attendance at trial, requesting that contact information be provided for any witness no longer 

working for Defendants or any related company. (Dk # 268 at 3, Exhibit B thereto).2

B. Court Proceedings in New York 

 Counsel 

for Defendants responded on November 29, 2012 that only two trial witnesses were still 

employed by Defendants, but did not provide any contact information as previously requested, 

instead suggesting that Plaintiff read in their discovery depositions. On February 3, 2012, 

counsel for Plaintiff again asked for contact information for those witnesses who Mr. Delgado 

contended no longer worked for Defendants or related companies, noting that subpoenas would 

need to be issued for de bene esse depositions to preserve their trial testimony. (Id and Exhibit 

C thereto). Two months later, Defendants provided contact information, noting that, “the 

various witnesses are all outside the subpoena power of the Eastern District of Michigan[,] so it 

is unclear what you intend to send them.” (Id, Exhibit D thereto). With the contact information 

in hand, Plaintiff served a subpoena on Seth Jacoby at his New York City address. Defendants 

thereafter moved this Court for a protective order to prevent that deposition from occurring, to 

which Plaintiff filed a responding brief the following day. (Dk ## 260, 268). The Motion for a 

Protective Order was argued to this Court on February 28, 2012, at which time the Court stated 

that it sees Mr. Jacoby “as a important witness in this case,” and accordingly denied the Motion 

for a Protective Order, granting Plaintiff the right to take his de bene esse deposition, without 

restriction. (Dk #280, February 28, 2012 Hearing Transcript at 15).

Before the next deposition could occur, Mr. Jacoby took a second bite at the proverbial 

apple by filing another motion for a protective order and to quash the subpoena in the Southern 

 2 Items which are already part of the record in this case are referred to by docket number, so as 

not to re-attach the same material.

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District of New York, which was not argued until April 10, 2012. In support of his motion, he 

filed two affidavits. In the first of these affidavits, he swore that he had “no connection to any 

of the defendants in the Weather Underground Matter whatsoever.” (Exhibit A, ¶ 8). In the 

second of these affidavits, he swore that his new company, Flipside, LLC, “is not a subsidiary, 

parent, sister company or affiliate of any of the defendants in the underlying action.” (Exhibit 

B, ¶ 2). In the “wherefore” clauses of both affidavits, he asked the Southern District of New 

York to award him his attorney fees against Weather Underground. (See Exhibits A and B). In 

the same vein, his New York attorney told the federal judge there that, “he doesn’t have a dog 

in that fight, pardon the pun.” (Exhibit C, April 10, 2012 New York Hearing Transcript at 4). 

His attorney also told the court that, “he has now had to retain counsel, obviously, and pay for 

that to come in and try to quash this. So it just seems very unfair that my client is being 

brought back into this action that he just has nothing to do with anymore, especially since he is 

trying to start and build his own business.” (Id at 4-5). At the end of the New York argument, 

his attorney reminded the judge that, “[H]e’s paying my bill ....” (Id at 13). 

The Southern District of New York likewise found Mr. Jacoby to be “an important 

witness,” denied the motion for a protective order, and refused to impose any limitations as to 

the length or content of the deposition. (Id., pp. 14, 16; Order, attached hereto as Exhibit E). 

The deposition took place two days later. Mr. Jacoby’s testimony quickly revealed, 

notwithstanding his repeated representations to the court that he had to hire counsel and pay for 

attorney fees, that the Defendants to this action were actually paying for all of his attorney fees. 

(Jacoby Dep. Trans., attached hereto as Exhibit D, pp. 257-259, 291-292). In other words, he 

not only mislead the court as to who was paying his attorney fees and permitted his attorney to 

misstate the true state of affairs to a federal judge, but, tellingly, the whole expensive ordeal in 

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the Southern District of New York (in which Weather Underground filed a brief, hired local 

counsel, and had its Michigan counsel appear at oral argument) was seemingly orchestrated by 

the Defendants, in their attempt to make an end-run around this Court’s prior ruling by 

presenting a “lateral appeal” to a sister court. 

C. Jacoby’s April 12, 2012 De Bene Esse Deposition

Plaintiff had previously suspected and earlier brought to this Court’s attention the 

assertion that Mr. Jacoby might still have much more of a connection to Defendants than he 

was willing to voluntarily reveal. As noted in Plaintiff’s response to the earlier of the two 

motions for a protective order, the “Flipside.com” website for Mr. Jacoby’s new company 

“Flipside, LLC” has a homepage which contains a secure “customer login” with the flowing 

code from Defendant FirstLook.com, referring specifically to “domainparking.firstlook.com. 

(Dk # 268 at 5 and Exhibit G thereto, HTML Code for Flipside.com). Flipside.com is a domain 

previously owned by Defendant Navigation Catalyst Systems (“NCS”) (or its precursor 

company), from 2004 until September, 2011, when it was “flipped” to an untraceable registrant 

called “Corporation Service Corp.” (Dk # 268, Exhibit H thereto). “Flipside” was a trademark 

owned by NCS, according to Defendants’ counterclaim in the Verizon case. (Id, Exhibit I 

thereto).3

 3 Interestingly, the U.S. Patent and Trademark Office shows the trademark as being registered 

to Flipside, Inc.

 Flipside, Inc. was a company that was owned by NCS or “its affiliated companies,” 

as also noted in the NCS counterclaims against Verizon. (Id). Seth Jacoby claims that he is the 

sole member of Flipside, LLC. In other words, even before his deposition was taken, by all 

appearances, Mr. Jacoby was working for a company using these Defendants’ domain name, 

trademark and the software code, making Defendants’ claim that Mr. Jacoby no longer worked 

for a company in any way connected to them highly suspect.

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When the deposition at long last took place, it immediately became clear why the 

Defendants had gone to such great lengths to keep this witness from testifying. Mr. Jacoby’s 

sworn statement that he had “no connection to any of the Defendants in the Weather 

Underground Matter whatsoever” turned out to be untrue: It purposely ignored the fact that he 

had an ongoing, alleged contractual relationship with the Defendants, by which he deported the 

very domains which are at issue here and most if not all of the Defendants’ related assets and 

employees. When he finally raised his right hand before a court reporter, his de bene esse

testimony was eye-opening with respect to: his ongoing relationship with the Defendants; what 

he took with him when he allegedly set up his own company; the measures taken to hide 

domain registrations through proxies and offshore affiliates; and the apparent lack of 

consideration for his clearing out of Defendants’ assets. It is the documentation, payment 

history, and communications surrounding these transfers and activities which are at issue in this 

motion. Mr. Jacoby’s new revelations regarding his current relationship with Defendants are 

summarized below:

1. The Use of Proxies and Offshore Entities to Hide Domains.

This whole case is about Defendants’ unlawful, bulk domain registrations. Under the 

ACPA, Plaintiff will have the burden of proving Defendants’ “bad faith intent to profit” from 

their typo-squatting practices. 15 U.S.C. §1125(d)(1)(A)(i). The ACPA sets forth nine nonexclusive bad faith factors that a court may consider. Among these are the cyber pirate’s: 

“intentional failure to maintain accurate contact information, or the person’s prior conduct 

indicating a pattern of such conduct,” 15 U.S.C. §1125(d)(1)(B)(VII); and, the “registration or 

acquisition of multiple domain names which the person knows are identical or confusingly 

similar to marks of others ....” Id, subpart (VIII). In previous federal litigation against 

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Verizon, Mr. Jacoby told the Central District of California, by way of affidavit, that Defendant 

NCS does not hide its contact information, but openly provides its address, email, phone 

number and fax number to the world. (Jacoby Dep. Trans., Exhibit D hereto, p. 207). However, 

at some point, Defendants actually created and launched a “proxy service,” which would in fact 

preclude the world from seeing that NCS or a related entity was in fact the registrant of a 

domain name, which Mr. Jacoby notes is “pretty common practice, yes.” Id. After the Verizon 

lawsuit, Defendants made the decision to use the proxy service so that people couldn’t see that 

NCS was the registrant. (Id. p. 208). To hide the contact information even more effectively, 

Defendants set up Vietnam Domain Privacy Services, a privacy service for a Vietnam-based 

registrar, owned by either Defendant Connexus or its related company, Epic Media, a former 

defendant in this case. (Id. pp. 208-209). So if a domain name was registered to NCS, it would 

be placed in proxy to either Domain Name Proxy or the Vietnamese proxy, the later domains 

being put in Vietnam. (Id. pp. 210-211). In fact, when his current company, which now holds 

hundreds of thousands of NCS domains, runs afoul of a third party trademark or domain owner, 

the UDRP threat letters go to the Vietnam proxy service. (Id. pp. 241-243, 246). Mr. Jacoby 

explained the reason for moving domain names offshore:

Q: Wasn’t the point of moving domain names to Vietnam [sic] is to 

hide the registrant information, number one, under proxy, and 

number two, to get trademarks protected in domains offshore 

where they couldn’t be seized or attached?

A: I think in the environment that was going on at the time, it 

seemed like a decent idea to have names that were domiciled in 

Vietnam, yes.

Q: Offshore?

A: Yes.

(Id. pp. 211-212).

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2. Defendants’ Typosquatting Activities.

Defendants’ defense in this case has hinged upon convincing this Court that it 

inadvertently typo-squatted on a few trademarks and third party domains here and there, as 

confusingly similar typographical errors occasionally slipped through the cracks in its 

enormous domain portfolio. In particular, Defendants have contended that they developed a 

more thorough “scrubbing” process in 2008, by which they reviewed their entire domain 

portfolio and eliminated those domains which appear to be infringing upon the intellectual 

property rights of others. Mr. Jacoby’s testimony, however, revealed that in 2009, one year

after this supposedly “heightened level of scrutiny” (to borrow some verbiage from 

Constitutional Law), Defendants knowingly proceeded to register even more typographical 

errors of known trademarks, but used a domain proxy and offshore registrar scheme to hide 

their connection to them. 

By way example, Mr. Jacoby is familiar with the discount European airline Ryan Air. 

(Id. p. 212). On December 21, 2007, Defendants registered the astonishingly similar domain 

“RYAIANIR.” (Id. p. 213). It was listed as an NCS domain until November 2, 2009, somehow 

making it through Defendants’ alleged enhanced trademark screening and scrubbing process, 

which was instituted the year before. (Id. pp. 213-214). Then, in November 2009, it was moved 

to Domain Name Proxy, LLC, in other words, placed under proxy so that the public could not 

see that NCS was the true owner. (Id. p. 214). Then it was moved offshore to Vietnam Domain 

Name Privacy Services. (Id. p. 214). As Mr. Jacoby admits:

Q: But then in any event this domain which you agree appears 

similar to the airline company?

A: Yes.

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Q: Supposedly would have been vetted before it was registered in 

December 21, 2007 for trademark issues, correct?

A: Yes.

Q: Then it would have gone through this supposed enhanced vetting 

process in 2008 and decided to be kept, correct?

A: Yes.

Q: Then it would have been put into Domain Name Proxy where it, 

Navigational Catalyst Systems could [sic] be identified as 

registrant?

A: Yes.

Q: Then was moved offshore to Vietnam Domain Privacy Services 

where it appears to have lasted until February 2, 2012, the date of 

this report, fair?

A: That’s fair to say.

(Id. pp. 214-215, 234; see also, Domain Name Summary History, Exhibit F hereto and marked 

as Dep. Ex. P5.230A-C).

In order to monetize this mark, Defendants’ employees would “do research on what 

they believed that domain name to be by doing searches” through Google. (Id. p. 217). Google, 

recognizing RYAIANIR.com as an obvious typographical error of Ryan Air, would then show 

a screen which asks the question, “Did you mean Ryan Air?”, offering the real website of the 

actual airline company. Defendants’ employees could then figure out that the keywords they 

should use to optimize the typographical error RYAIANIR should relate to discount airlines. 

They would, therefore, add “cheap flights”, “cheap airlines” and “cheap tickets” on the lander 

page of the Defendants’ typo-squatted version of the domain in order to offer users a link they 

could click on, which in turn would take them to ads for those subjects, all (unlawfully) 

utilizing the legitimate airline and trademark owner’s goodwill. (Id. pp. 216-217). Mr. Jacoby 

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realizes that if Defendants were serious about actually vetting for trademarks, all that they had 

to do is search on Google for their own misspellings, preferably before registering them; but 

instead, Defendants were using that same process, not to vet out and discard such “typodomains,” but rather, to figure out what key words and ad words should be used to optimize 

them for their own benefit. (Id. pp. 216-218).

And RYAIANIR.com is hardly an isolated example of this deliberate practice. 

Defendants also registered and hid behind a proxy, and moved offshore to Vietnam the 

domains RYANEAIR.com and RYANAAIR.com. (Id., pp. 234-236; see also Summaries, 

attached hereto as Exhibits G and H and marked as Dep. Exs. P5.233A-C and P5.232A-C). It 

requires little imagination to understand whose goodwill they were attempting to 

misappropriate by registering these additional variations. This apparently did not bother Mr. 

Jacoby, who knew as early as 2008 that his company had registered a typo of a major discount 

airline, and who also knew that it had domain names that were similar to other domain names, 

and in fact were not only similar to but incorrect spellings of real websites. (Id. pp. 226, 221). 

Similarly, and also only by way of seemingly endless example, they followed the same process 

with such well known trademarks and domains as Photobucket, resulting in Defendants’ 

registration of PHOITOBUCKET.com, (Id. pp. 218, 226-227; Exhibit I hereto, Dep. Ex. 

P5.65A-D), HUMGRYHOWIES.com (for Hungry Howie’s) (Id. pp. 236-237; Exhibit J hereto, 

Dep. Ex. P5.45A-D), and WANYESTATE.com (for Wayne State) (Id. p. 239; Exhibit K 

hereto, Dep. Ex. P5.91A-D), to name a few. The typo-squats of Wayne State University’s and 

Photobucket’s domains are, not surprisingly, held in Vietnam. (Id. pp. 228, 240). Defendants’ 

employees knew exactly which key words to associate with these domains -- despite their 

defense of inadvertent registration: “pizza restaurant” for HUMGRYHOWIES.com and 

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“Detroit University Information,” “Detroit College Courses,” and “Detroit College Events” for 

WANYESTATE.com. (Id, pp. 237, 239). 

3. What Mr. Jacoby Took with Him When He Left Defendant First 

Look and Moved to Flipside.

In addition to moving domains into proxies and overseas in order to hide their 

ownership, Seth Jacoby also explained that “hundreds of thousands” of Defendant NCS’s 

domains, or “slightly over fifty percent” came with him to his new company, although he has 

“no idea on the actual number of domains.” (Id. pp. 240-241). This is not insignificant, because 

he acknowledges that NCS owned 766,087 domains when he signed his affidavit in the Verizon 

litigation back in 2008. (Id. p. 204). This would, no doubt, include the majority, if not all, of the 

domains revealed in this litigation when Defendants finally turned over the terabyte drive in 

late 2010. 

Moreover, Mr. Jacoby also claims to have purchased Defendant Connexus’s software,

trademarks, furniture, chairs, 40 or more computers, desks, printers, customer contracts, and 

some domain names, including the domain names firstlook.com and flipside.com, now 

conveniently used by his new company, Flipside, LLC. (Id. pp. 119, 243, 260-261; see also, pp. 

130-132). He also bought the Vietnamese domain registrar, known as April Sea, which took 

over the function that had previously been performed by Defendant Basic Fusion (Id. p. 261). 

In August 2011, his new company ended up taking control or becoming the registrant of the 

portfolio that used to belong to Connexus, parking some of the domains on Firstlook software. 

(Id. pp. 265-266). He admits that he is using Firstlook’s software on flipside.com for account 

management services, and that his new company now also owns the domain firstlook.com and 

the trademarks relating to it. (Id. p. 145). Neither Defendant Firstlook nor Defendant Connexus 

has any employees left, and he admits to hiring “some” of Firstlook’s employees. (Id. pp. 143-

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145). When asked if there’s anything left in the Connexus companies in the wake of his 

transfer, he deferred to Defendants, saying, “I don’t know what’s there now.” (Id, pp. 132-

133). It has long been a matter of record in this case that Defendant NCS “does not have any 

employees,” and is “really just a computer system that registers domains in bulk.” (Dk. #234, 

Feb. 11, 2010 Hearing Trans. at 6). Notwithstanding all of this, he continues to insist, as he did 

in the affidavit submitted in the Southern District of New York, that he has “no relationship,” 

“no connection” and “nothing to do with” the Defendants anymore. (Id. pp. 161-162, 131; 

Exhibit A ¶8).4

4. The Transaction By Which Seth Jacoby Took Control of 

Defendants’ Business.

Seth Jacoby contends that he merely purchased assets from the Defendants. Defendants 

refuse to turn over any documents relating to this transfer, although Mr. Jacoby admits that he 

has contracts with them. (Id. p. 174). He also claims there are emails or records which reflect 

negotiations with them, and documentation which memorializes the transactions, such as a 

domain name transfer agreement or a purchase agreement. (Id. p. 127). Mr. Jacoby states that 

he “didn’t read what the whole thing was,” in terms of this new arrangement with the 

Defendants (Id. p. 178), and actually doesn’t know whether his contract for all these assets is 

with Epic Media, Firstlook, Connexus, or all of them, although he knows he negotiated with 

Epic’s in-house counsel. (Id. pp. 245-246). He’s not sure who owned the portfolio that he 

purchased containing hundreds of thousands of domains. (Id. p. 246). He claims that the 

purchase price was $8,000,000 in a financed transaction, although he did not put any money 

 4 Elsewhere in his deposition Mr. Jacoby states that, “and the reality here is that I’m not 

connected to the defendants whatsoever other than the fact that I purchased some assets from 

them and I’m paying them for those assets over time.” He concedes that this is a “connection 

like any commercial connection....” (Id. p. 177).

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down and is authorized to make unspecified quarterly payments, the amount of which “depends 

[upon] what I can afford.” (Id. pp. 244, 260). He claims that he gave a security interest in his 

company, but is not sure exactly what is secured, or who holds that interest, since he does not 

know with which of the defendant companies he actually contracted. (Id. pp. 245-246).5

III. Argument

In 

other words, Seth Jacoby, Firstlook’s president until very recently, has moved all or most of the 

Defendants’ pertinent assets and employees over to his new company for a purchase price of 

$8,000,000 with no money down and with no real commitment to pay over time, a song and a 

dance if there ever was one. Plaintiff suspects that it will be obvious to the Court why the 

details of this transaction warrant further discovery.

A. The Additional Discovery Requested by Weather Underground is Relevant 

to the Legal and Factual Issues of this Case

The shell game that has characterized this lawsuit throughout continues. Seth Jacoby’s 

deposition revealed that Defendants’ actions have been even more nefarious than Plaintiff 

could have imagined. In the second half of 2011, with a quickly approaching trial, Defendants 

used Mr. Jacoby as the conduit to strip their companies down to nothing, leaving Defendants 

with no employees and no assets. The domain portfolio, which has been at the heart of this 

case, and which is the subject of the terabyte drive that was turned over in discovery, has not 

only been moved to a new owner with nothing down, but has been deliberately hidden from 

view through domestic and offshore proxy services. Totally undercutting their defense in this 

case, Mr. Jacoby’s de bene esse deposition demonstrates that, rather than giving heightened 

scrutiny to their domain registration practices through “special scrubbing processes” from 2008 

 5 He supposedly did actually pay something less than $20,000 to rent space for the new 

company, although no money was paid to the Defendants simultaneous to the transfer of the 

numerous assets described above. (Id. pp. 244, 260, 263).

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forward, Defendants were actually: 1) aggressively going after misspelled domains of known 

and famous marks; 2) hiding them, here and offshore; and 3) transferring them out of 

Defendants’ ostensible control in sham transactions. Part and parcel to this cabal is the transfer 

of assets to Firstlook’s former president, whose personal attorney is still being financed by 

Defendants. While Defendants seek to characterize this as an innocent, arm-lengths transaction, 

the admitted terms of the deal make it appear anything but that.

The documents which relate to this transaction are, therefore, relevant to determining 

whether the transaction is real, or simply another effort to hide the true ownership of the 

hundreds of thousands of domains held by the Defendants. From Mr. Jacoby’s own testimony, 

it appears that domains, employees and other assets were transferred to his “new” company 

without any requirement that he pay any specific consideration, and with a security interest, by 

which Defendants could simply declare a default whenever they please and take back all of the 

assets.

Among the various bad-faith factors enumerated in the ACPA, is the cybersquatter’s 

“intentional failure to maintain accurate contact information, or the person’s prior conduct 

indicating a pattern of such conduct.” 15 U.S.C. §1125(1)(B)(i)(VII). Thus, if this is a sham 

transaction, as it appears on the surface, it is just another attempt to hide the true owner of the 

extensive domain portfolio, and in the context of this specific litigation, yet another effort to 

make judgment collection difficult. The Court is respectfully asked to insist that Defendants 

come clean with the true details of what occurred here when the three remaining Defendants 

suddenly became shell corporations, and the former president of FirstLook somehow managed 

to maintain control over all these assets valued at $8,000,000, but with nothing down and no 

specific requirement to pay.

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In addition to the value these documents may have in proving bad faith against the 

Defendants, it appears that they will also be relevant and admissible for the purpose of showing 

that, contrary to his testimony, Mr. Jacoby does indeed have “skin in the game” or, to use his 

own counsel’s expression, “a dog in the fight.” (See Exhibit C, New York Hearing Trans. at 4).

Much of Mr. Jacoby’s deposition testimony was self-serving or defensive of the Defendants’ 

actions. The records requested in this motion may not only provide evidence of bad faith under 

the ACPA, but may also demonstrate Mr. Jacoby’s bias, interest and motivation, and may 

provide a means to impeach future witnesses or to contradict Mr. Jacoby’s own testimony. 

The primary defense in this case has been that Defendants have supposedly worked 

very hard to cull trademarks out of their database as evidence of their good faith effort to avoid 

trademarks. Furthermore, they claim in their defense that while they may have made some 

mistakes earlier, they cleansed their portfolio of trademark issues during the highly 

questionable “scrub” of 2008. They hope the jury will find that their good faith efforts in 2008 

preclude a finding of bad faith across the board. The evidence now, however, is that they 

moved domains, including ones they knew were trademark-protected, into Domain Name 

Proxy and Vietnam Privacy Services. Both companies were owned by Connexus. Both 

companies and most of the domains were then transferred to Flipside, LLC. The jury can 

conclude that Seth Jacoby’s and Defendants’ credibility on the primary defenses are 

undermined by the fact that they moved their portfolio into a proxy where no one could see 

who the registrant was, then moved them offshore outside U.S. jurisdiction, then moved them 

to Flipside, LLC under contract terms which may lack consideration. What the contract said 

and what was negotiated could completely undermine Defendants’ defense and the credibility 

of their main witnesses. The jury is entitled to know the details of the negotiation and those 

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terms. If the requested documents tend to show that they in fact moved domains which are 

clear trademark violations -- such as misspellings of Ryan Air, Photobucket, Hungry Howie’s 

and Wayne State -- into proxy services and Vietnam-based servers, and then transferred those 

assets to Seth Jacoby and/or his company on dubious terms, this “good faith” defense will 

crumble. 

It is expected that this documentation may well further undermine Defendants’ previous 

arguments that they do not hide their identity as the domains owners (because they “have 

nothing to hide”) and that they are not intentionally infringing upon third party intellectual 

property rights. The typo-squats of Ryan Air, Photobucket, Hungry Howie’s and Wayne State 

are just examples of instances where Defendants had actual knowledge of trademark rights and 

attempted to specifically conceal their ownership of those domains and transfer them to 

Vietnam, where a U.S. court could not attach them, and/or to Flipside, LLC, a non-party, which 

may, in reality, be just another affiliated entity. (See Jacoby Dep. Trans. pp. 211-212). 

Accordingly, this Court should order the production of all documents relating to the 

Jacoby/Flipside, LLC transaction.

B. Defendants Are Already Under Court Order to Produce Documents 

Regarding the Purchase of Domains, Including Documents Relating to 

Affiliated Companies

As the Court will likely remember, the first year and a half of this litigation was 

consumed with extensive motion practice regarding Defendants’ reluctance to make initial 

disclosures and to comply with discovery requests, resulting in roughly half a dozen hearings 

before Magistrate Judge Morgan and several orders compelling disclosure or discovery. 

Magistrate Judge Morgan made it clear that the Court was not going to tolerate Defendants’ use 

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of related and affiliated companies to “hide the ball.” As she colorfully stated at the May 12, 

2010 hearing:

I do share some of the plaintiff’s concerns about gamesmanship.

I don’t like the multiple hats. I don’t like the documents coming from one 

company at one time, another company another time, and yet you are claiming 

they are not sufficiently related to go forward.

So cut the crap. I’m not going to hear it anymore. Answer on behalf of all 

related companies. And if your guy continues to set up a bunch of extra 

companies, then you’ll answer for them, too. 

(Hearing Trans., Dk#86 at 10-11). The order compelling discovery from that hearing and the 

one that followed it a week later required, inter alia, production of emails “regarding the 

purchase or sale of domain names for the Domains at Issue, and for all domains registered by 

NCS during the period January 1, 2008 through January 1, 2009. (Dk# 82, ¶23). Significantly, 

the order defines, “you,” “your,” “NCS,” and “defendant” to include “Connexus, Firstlook, 

Basic Fusion, and any other affiliated companies that are involved in the registration, use or 

trafficking of domain names registered by Navigation Catalyst Systems, Inc.” (Id. ¶3). 

Likewise, Defendants have at all times been obligated to turn over information which 

demonstrated the ownership of their domain portfolio. Accordingly, Defendants should not be 

entitled to fall back on a claim that there is no obligation to produce these records if it turns out 

that Mr. Jacoby happened to make his deal for the transfer of assets with parent company Epic 

Media or some other fly by night entity, rather than directly with one of the Defendants.

IV. Conclusion

“Something is rotten in the State of Denmark.” (Shakespeare, Hamlet, Act I, Scene IV, 

87-91). Seth Jacoby has just testified that the Defendants are now mere shell corporations, but 

he is somehow miraculously up and running with the same employees, same computers, same 

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software, and same domain portfolio, all for nothing, or, perhaps, whatever he “can afford.” 

(See Jacoby Dep. Trans. p. 260). Meanwhile, Defendants maintain the right to take it all back 

apparently at any time through a security interest. While all of this is going on, domains are 

moved in and out of domestic and offshore proxies, so that the public won’t know who owns 

them. If it smells like a sham transaction, and looks like a sham transaction, it most likely is a 

sham transaction. In order to tell whether it in fact is a sham transaction, thus constituting yet 

more evidence of Defendants’ bad faith, this Court is respectively asked to grant this motion 

and order production of the following documents reasonably in advance of trial:

(a) any documents related to the transfer of assets (including but not 

limited to domain portfolios, servers, computers, trademarks, 

employees, contracts, and any other asset previously belonging to 

any Defendant in this case at any time) from Navigation Catalyst 

Systems, Inc., FirstLook, Inc., Connexus Corp., Basic Fusion, 

Inc., Flipside, Inc., Epic Media, Inc. or their related companies to 

Seth Jacoby or Flipside, LLC, including but not limited to any 

and all contracts, agreements, memoranda of understanding, and 

intellectual property (including but not limited to domain) 

transfer lists;

(b) any and all drafts of the documents referenced in subpart “a” 

above;

(c) any and all documents reflecting communications of any kind 

which relate, refer, and/or pertain to the transfer of assets from or 

between Defendants Navigation Catalyst Systems, Inc., 

FirstLook, Inc., Connexus Corp., Basic Fusion, Inc., Flipside, 

Inc., Epic Media, Inc. or their related companies to Seth Jacoby 

or Flipside, LLC; 

(d) all documents referred to at p. 127, lines 16-23 and p. 174, lines 

18-20 in the April 12, 2012 Deposition Transcript of Seth Jacoby; 

and

(e) any and all records, checks, wire transfers or other documentation 

reflecting payments made by Seth Jacoby and/or Flipside, LLC to 

any of the Defendants or their affiliated companies in connection 

with the transfer of assets, business, employees, stock, 

ownership, domains, or intellectual property.

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Respectfully submitted this 4th day of May, 2012.

/s/Anthony P. Patti__________ 

Anthony P. Patti (P43729)

HOOPER HATHAWAY, PC

126 South Main Street

Ann Arbor, MI 48104

734-662-4426

apatti@hooperhathaway.com

Co-Counsel for Plaintiff 

Enrico Schaefer (P43506)

Brian A. Hall (P70865)

TRAVERSE LEGAL, PLC

810 Cottageview Drive, Unit G-20

Traverse City, MI 49686

231-932-0411

enrico.schaefer@traverselegal.com

Lead Counsel for Plaintiff 

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CERTIFICATE OF SERVICE

I hereby certify that on the 4th day of May, 2012, I electronically filed the foregoing 

paper with the Court using the ECF system which will send notification of such filing to the 

following:

Enrico Schaefer (P43506) Nicholas J. Stasevich (P41896)

Brian A. Hall (P70865) Benjamin K. Steffans (P69712)

TRAVERSE LEGAL, PLC Bruce L. Sendek (P28095)

810 Cottageview Drive, Unit G-20 BUTZEL LONG, PC

Traverse City, MI 49686 150 West Jefferson, Suite 100

231-932-0411 Detroit, MI 48226

enrico.schaefer@traverselegal.com (313) 225-7000

brianhall@traverselegal.com stasevich@butzel.com

Lead Counsel for Plaintiff steffans@butzel.com

sendek@butzel.com

Local Counsel for Defendants

Anthony Patti (P43729) William A. Delgado (admitted pro hac vice)

HOOPER HATHAWAY, P.C. WILLENKEN WILSON LOH & DELGADO 

126 South Main Street LLP 

Ann Arbor, MI 48104 707 Wilshire Blvd., Ste. 3850

734-662-4426 Los Angeles, CA 90017

apatti@hooperhathaway.com 213-955-9240

Co-counsel for Plaintiff williamdelgado@willenken.com

Lead Counsel for Defendants

/s/Anthony P. Patti__________ 

Anthony P. Patti (P43729)

HOOPER HATHAWAY, PC

126 South Main Street

Ann Arbor, MI 48104

734-662-4426

apatti@hooperhathaway.com

Co-Counsel for Plaintiff

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