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Former Epic Execs: Leaving A Sinking Ship?

Revenue Perform... - Posted on 10 May 2012

It is a tough time for many networks. They seem to be dropping like flies. my 

favorite summation of the current state of play came in - of all things - a press 

release from Adknowledge:

"...other networks in the industry are struggling: Velo Holdings Inc, parent company 

of Neverblue, Lava Life and Vertrue, filed for bankruptcy with over $1 Billion in debt; 

Epic Media Group’s Affiliate Division, formerly known as Azoogle, has reportedly 

stopped paying publishers; and Adteractive announced that they would be closing 

their doors without fulfilling their financial obligations to publishers."

Epic is the big story of the moment. Don Mathis, the former CEO, is now heading 

up Kinetic Social, an "an emerging social media marketing solutions provider" that 

may or may not have previously been called EpicSocial according to AdExchanger.

An EpicSocial press release from Feb, 10, 2011:

"In addition, the group announced the rollout and expansion of its distinctive social 

media solutions, which provide brands and advertisers with unsurpassed 

measurability and profitability in their social media marketing efforts. This 

announcement comes on the heels of rapid growth while operating with a 

concentrated and limited set of clients for the last year. Launched in early 2010, 

Epic's social unit grew 513% in the last two quarters of the year, and experienced 

an 840% increase in action-based transactions through the EpicSocial platform in 

this same period."

A Kinetic Social press release from Jan. 4, 2012

"The privately-held social media integrated marketing solutions provider to brands 

and agencies, today announced strong 4th quarter and 2011 results, achieving a 

244% growth rate over 2010 results. Moreover, the company also announced that it 

achieved profitability for the first time in early Q3 2011, almost five months ahead of 

plan. Management attributes its success in 2011 to outstanding execution by its 

expanding team...Kinetic Social was founded in early 2010 by a group of 

experienced internet advertising professionals to solve the challenges of attribution 

and effective data-rich analytics in a social milieu."

Then there is David Graff, the CEO of a company called Online intelligence, and a 

former EVP and General Counsel for Epic. Online Intelligence shows only four 

"representative" clients on their website, two of which are Epic Media Group and 

Kinetic Social:

In addition to all this of course is the constant drumbeat of rumor that Epic isn't 

paying publishers or partner networks. It can only be a matter of time surely before 

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Former Epic Execs: Leaving A Sinking Ship? | mThink.com Page 1 of 2

http://mthink.com/affiliate-performance-marketing/former-epic-execs-leaving-sinking-ship 5/15/2012

2:09-cv-10756-MOB-VMM Doc # 287-5 Filed 05/15/12 Pg 2 of 3 Pg ID 7572
Epic is forced to make some official announcements? If they are happy to stay quiet 

and suffer death by a thousand cuts of rumor, then that tells its own story.

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