**Exhibit 31.1**

 

**CERTIFICATION**

**PURSUANT TO EXCHANGE ACT RULES 13a-14(a) AND15d-14(a),**

**AS ADOPTED PURSUANT TO SECTION 302OF THE SARBANES-OXLEY ACT OF 2002**

 

I, Gary G.Winterhalter, certify that:

 

(1)           I have reviewed thisquarterly report on Form 10-Q for the quarterly period ended December 31,2008 of Sally Holdings LLC and Sally Capital Inc.;

 

(2)           Based on my knowledge,this report does not contain any untrue statement of a material fact or omit tostate a material fact necessary to make the statements made, in light of thecircumstances under which such statements were made, not misleading withrespect to the period covered by this report;

 

(3)           Based on my knowledge,the financial statements, and other financial information included in thisreport, fairly present in all material respects the financial condition,results of operations and cash flows of the registrants as of, and for, theperiods presented in this report;

 

(4)           The registrants’ othercertifying officer and I are responsible for establishing and maintainingdisclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and15d-15(e)) and internal control over financial reporting (as defined inExchange Act Rules 13a-15(f) and 15d-15(f)) for the registrants andhave:

 

a.             Designed suchdisclosure controls and procedures, or caused such disclosure controls andprocedures to be designed under our supervision, to ensure that materialinformation relating to the registrants, including its consolidatedsubsidiaries, is made known to us by others within those entities, particularlyduring the period in which this report is being prepared;

 

b.             Designedsuch internal control over financial reporting, or caused such internal controlover financial reporting to be designed under our supervision, to providereasonable assurance regarding the reliability of financial reporting and thepreparation of financial statements for external purposes in accordance withgenerally accepted accounting principles;

 

c.             Evaluated theeffectiveness of the registrants’ disclosure controls and procedures andpresented in this report our conclusions about the effectiveness of thedisclosure controls and procedures, as of the end of the period covered by thisreport based on such evaluation; and

 

d.             Disclosed in this reportany change in the registrants’ internal control over financial reporting thatoccurred during the registrants’ most recent fiscal quarter (the registrants’fourth fiscal quarter in the case of an annual report) that has materiallyaffected, or is reasonably likely to materially affect, the registrants’internal control over financial reporting; and

 

(5)           The registrants’ othercertifying officer and I have disclosed, based on our most recent evaluation ofinternal control over financial reporting, to the registrants’ auditors and theaudit committee of the registrants’ board of directors (or persons performingthe equivalent functions):

 

a.             All significantdeficiencies and material weaknesses in the design or operation of internalcontrol over financial reporting which are reasonably likely to adverselyaffect the registrants’ ability to record, process, summarize and reportfinancial information; and

 

b.             Any fraud, whether ornot material, that involves management or other employees who have a significantrole in the registrants’ internal control over financial reporting.

 

 

Date:       February 5, 2009

 

 
|   | By:                                       |   /s/ Gary G. Winterhalter |
|--------|-------------------------------------------|--------------------------------------|
|   | Gary G. Winterhalter                      |
|   | Chief Executive Officer of                |
|   | Sally Holdings LLC and Sally Capital Inc. |

 

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