Exhibit 6

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 1 of 47
HIGHLY CONFIDENTIAL 

Backpage,con1i LLC 

Managenuint Presentation 

Septernber 201 '1 

BP-AZGJ00212720 

BP-PSl-2_00012652 

DOJ-BP-0000195807 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 2 of 47
~\~

1

ii:g'.'.1,~~~;r:l~r(:'.ts!.:J}F,ir!=~;;;1~;f :~~:'t~l:!!;~i~'.r:l!~I-f !tf P i!,i~.I~3Itf ?lfI~;\.;t:i:"~t;;f~~ 

V'/h8th8;- to f'if():::.:eeci t"urth8;- \:vltf: t:·;e::· ;;:v:::-:-,}!{~atk:r; ,.A th:::- G():·r~~:any. By :::cc8~:tlr;~1 thi'.~. :~11:::na~;:::-;r::::-;:t 

f'-':"'~''"nkt:::.,n , thE' r=E',_oip::E':1t cJ(;:<:"~'8:uJg:E'~, 3:1cJ 2-Q'HoB thcit cill d ,h:E' inkn,12.cirx, ,_,;x,;2-,,,ed hE'rei,, '8::: be ;~;i~i,~;;;;~;r;g~; ry:in;2=;~j;'.;'.~~/t~f;,,.;l:1\ ii:/l/:')~2:,!rt):-i2,;'.~\'.'.;tiilli:y ,~]l'E,i:"1:,i::t ;,,:,ic~;:e:j (;/ \he 

f i:~:~,?l1;:~i-,~1l~l%~~~:~;;i~:::~~rr,'.if It::!:1!t;: i::i:t}!;;;~~:;:~:~;~~1~f ~/ir~ci;f :!f ~];!!~~~i'1~it:f .,;,~:;[~;:~:~~i 

:;;-:s ~,) fr::::- :;;-::::r_:iJra.._:y o;- c:...::-n:-.:!et8n0'.~.~- ot" the i;::\":.:;··:-r;::1t::::.:n :::.:o;-:tai;-::c:-d :·;e:·8!n ::1nd st;::::! :·;:::\18 no ::ability tc: ~h~ 

re,_oip:=E'nt or :;c;; f~ep,'"s:E'nt:c;;:ves ':E''c:t::::,1 ,o ::.:: c,:,si,:a,, f:om thE' ,:se. d tr,e i,/o,:r,a;io,: c::.,nta:ne:.: here::1 o, 

r\~;t'ir,~(;=;:~;;~y;\t·) ,t~ \~/;~,~~;~;:~g'"J:;r::::"\'.\;ii;~~-;;;;:,;011: ,~i;,y ~:\~'J,:'\t\;.'.~~ ~g/r ~'.r;1~t:))t'~;,'.~~ 

prosp8ctiV8 p:.::·d::.:~s0.r is. EXp8ct0::: ~..:) c•:;n::.\!(;t it·~. ::>1;\:n r.J:.:e :::Hi~~en:.-:e . 

[To b,~ discuE:;;ed ·-· Add Cr,3ig Capital , Zuck,~r. Colburn to ab,:JVE, disclc,imer] 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212721 

BP-PSl-2_00012653 

DOJ-BP-0000195808 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 3 of 47
i, !ntrndm::tion and Opporh.mHy 

J, Growth Opportrn11ties 

40 Hrrnnda! Overview and Transaction Smnmary 

Appendix 

Slide Responsibility: 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212722 

BP-PSl-2_00012654 

DOJ-BP-0000195809 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 4 of 47
1. ~ntroducUon and OpportunHy 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212723 

BP-PSl-2_00012655 

DOJ-BP-0000195810 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 5 of 47
" Backpage is the zv-1 l:irgest general cl:1ssified internet. sJe :n t.he v;orld, vvith appro/rnately half the revenue 

of Ctaigslist: !v:Jvei-tls;;;.,rs post nearly 550,000 ne,.v acls per week 

" /\l any point ,n lime, Backpaqe conta,ns more than 2. 'l rnJion active ads in i O major categories and 85 

subcategorie:':,, suc/1 as adul( personals, 2utrn1;otive, buy/se!Utrnde, employn1ent real estate, and rentals 

" Ti1e Backpage pl;:Aforrn is rli'.Jr1ly profitable (ES:TDA Mar'.Jins exceed fit/If,), scalable, end requires 11:ininn: 

in\iestrnent for gro"vth 

Slte traffic in August 2{Vl 1: 

» 36 .2 million unique users 

"' HJ. 5 rnillion './isits 

'" 1.5 billion pagevievvs 

"' EBITDA: $34.0 mJion 

"' Free Cash F:ow: zt::M.O rniilion 

HIGHLY CONFIDENTIAL 

R:x.~·.-.:, . 

o:;,: .ccr::-

l~c::.::t 

BP-AZGJ00212724 

•"J?.4 

: .'.'SS: 

2,:\% 

.,:__-:• 

:3.4-

::.? .S .... .. , .-. ;1., .,; 

3.:? 

5.f: 

5.G :.::. ·,:., 

44 

.::.G 

5.:3 .,, .2 

BVA Breakfast Meeting 

December 5, 2002 

Pages 

BP-PSl-2_00012656 

DOJ-BP-0000195811 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 6 of 47
" Craig CapJal Corpcirnt.ion 112s signed a letter of intent to purch:,:ise Badcpage fm $150 rniilion cash at 

closlng (3.67x projected 2011 FBITD/.\) ancl eppto:<imately S75 rnllh;n fron, a 3-yew earn-out ("1. a.(x 

projected 201 ·1 EB!TD/\J ancl is seeki:1'.; tc raise up to :1}80 11:iJcn of senior debt to facilitate the acquisition 

,. Ti1e ewn-out formula is 70%-, of EBITDA above $31 rnillion annually plus 6% interest 

" T11e et-nl-out ,.1\/t not be peyable until an senior- det)t rns been i-epa\cl ,n fu:I 

" Craig CapJal Investors \:viii provide $45 minion of equity 

" /\n entit.i controHf.\c': tlV the Cc/burn Fsrnilv \:Vin ixirci1ase $20 million of s,2nior sutlorclinated debt / . " j 

($00(),,l 

Fts.c~! Ys-:..~ i ::.::nd~n~1 o~.._:, 3-i> 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212725 

~'rf.:jf:Ct<~d 

2frH Zf:12 2fr~3 2M4 2<)1S 2(10 

:-;-.::-.x1.0.:;,:; $'/? _. ?0·: $':i4 _{~30 $·1~:·4 .:\:·1 ~~: l :/: .. 24~~ 

~.:):?.::?2:":: ~.f:?t.O:)·; $78-.-:::::; $·!0~_5·:::: $:!-::.~:,8:3.S 

8:J,3·.% ~-·9 _ 6}:~ f:1, ·; }:; ,::2. '?"}:; S•1. :J}-;) C:i. ::··:-:·. 

$150 

:}::t\709 

},,,.2,,.:") 

~;:~:0.:}}) ~,7G.t~.J~: S:i5.E59 $·:l.f:33 

/. ~\~x. ·: :36x. 0. ?:?x 0. : e.:-· 

~,150 

0.C:4.z c,;c.,\ (Jr.!: 

0. G4\ Nhi :·Jr!, 

»:f'..(: $ ·i 3/f17 ii i ·i /:·:}?: 

~:M 2. ·::;G;,: 3.'?{l/ 

BVA Breakfast Meeting 

December 5, 2002 

Page6 

BP-PSl-2_00012657 

DOJ-BP-0000195812 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 7 of 47
HIGHLY CONFIDENTIAL 

• 25 years ofCEOiPresident/Genera1 Manager experience in the media, technology, and Cbhsumer 

industries. 

• Form.er President & coo of Playboy Enterprises, Inc; Managing bi rector of WalketDigital (Founder of 

Priceline.com}; Executive Vice President of: ESPN, lnc.; Managing Director of ESPN lntern.atl.onal, lno. 

• Pla11sto purchase apprClxirnately $$ milliCl11 of Backpage equity 

• Site found.er and current head of Backpage,corn 

• JOibed VVMH in 1996 as the classified director forthe Dallas Observer,. following to years ofdassified 

advertising experience with JournaJ Cornrnunicati.ons 

• Developed t he Backpage .. com business plan in 2003 to compete directly with t hen~startup craigsJist 

• Managing Director ofCrafg Capital, Chairman Of AFI Hydro, Jnc,., a Craig Capit.'31 portfoiio company 

• Has held a number ofsignificant roles in other Graig Capital portfolio companies 

• Joined Village Voice Media Holdings in 1fJ9(} as Chief Financial Officer 

• current CFO of Village Voice Media and Backpage.corn 

• Craig Capital is a private equity firm headquartered in Greenwich, (ff that invests in companies that are 

nDrnber one ortvvo in their rnar1<ets a:t1d can achieve rapid, profita.ble growth, OHhe 12 po.rttono 

companies that Graig capital has sold tCl date; the blended IRR to equity i11vestors, net of ali foes; 

exceeded 75%. Most orcraig Capital's equity comes from the. family olCh.arles Craig, and Mr. Craig Will 

be on the Board 

• An entity contrCllied by the Col bum Family Will purchase $20 million of senior subordinated debt The 

family is a significant investor in real estate and operating companies and has been very actiVe in 

pr-ivate E:CJllity investing for more thah 50 yE:ars 

• Jim Larkin (CEOJ and J.ed srunst (CFO), current executives. of: VVMH {Seller), are anticipating to roll 

over an equity investment into Backpage,corn; the size ofthe investment is.to be detetrnined 

BP-AZGJ00212726 

BVA Breakfast Meeting 

December 5, 2002 

Page7 

BP-PSl-2_00012658 

DOJ-BP-0000195813 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 8 of 47
2. ~nvestrnent ConskieraUons 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212727 

BP-PSl-2_00012659 

DOJ-BP-0000195814 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 9 of 47
"' On!ine classifieds is a S2.6 billion 

market in the United States "' Businesses are rnovinq tron1 printed 1nedi2 tovvard 

onnne med/a for pubiishi1q dassifieds 

., Heving decreased ln size l;y n1orf.) than 26% pH year 

between 2UC7 and 20'l 0, print classifieds still rnnain a 

$5.6 biilion m:,:i(s:et in the US 

• Difficult to search for 

information 

• Slow updates, limited 

classifieds ad space 

• Limited and non-targeted 

reach 

• Difficult to monetize small 

transactions 

• Easy to search for 

information 

• Fast response times, 

virtually unlimited ad space 

• Targeted reach across 

wide audience base 

• Ability to monetize small 

transactions 

• Driven by audience tragmt)1tstion en:::-.l shift tcvvmd 

online rnedit-i 

• Ability to i8verage social IT8clia 

• Targeted a:::-.lvertising to fregnented m,diences 

, /\i)ility to embed r1yperl:nks kv reievant content 

Sources: IAB Internet Advertising Revenue Report, Newspaper Association of America. eMarketer 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212728 

BVA Breakfast Meeting 

December 5, 2002 

Page9 

BP-PSl-2_00012660 

DOJ-BP-0000195815 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 10 of 47
,. 82ckp2ge i:':, a top ·175 site in the Unitec; St0tes in terms of popularity, pagevie\vs, 0nd visits 

'" Slfonq market position and "sticky" parl:cipant base (80S-'i:: or advertisers eacr-1 monVi we mpeat: averaqe 

paid adve1isw purch0ses ·1 C 0ds per rrionth) facilitated by f:::icus on user e;,q:ierience, site efficiency, anc; 

cstsgory :::-.lsvr)opiTient 

'° Consumer 

- Site is desiqned so lt1at usws can access content in a rnin/rnal amount of clicks 

.... Paqes are (:o:.>ded ett:ciently end jeva tracking programs ern Hrnited tc provide the fastest possible 

dm,vnload hne 

'° Advertiser 

···· The four--step ad posting process ,s etfcient, !ntuitive, and securn 

- There are no iog!n or account verifcatcns, ail that is required is a valid email ad:::-.lrsss 

- Quality custorrier service is 8 pricidy \:Vith only senior staff rnernbers deployed in support functions 

'" Cenlfa! c!ear!ng place for k.ica! classifieds 'NiH1 critical mass creates a powerfu! "netvvork effect", particuiarly 

in the adult and personals categories 

·"ff ! .~SD() 

;5 ·:.::::/; 

~ ·:.Cf<: .. ......... 75{: """_.,,. 

(:, ,'--'·'·'·'··,--'·'-'-' uurr · · .. •.•.•.· ..... , ....... , _ .. •.•.•.·. , . ·'·'·'· ... . •.•.• .. ,.•.•.•.• .. ,. ·'·'·'· ., ·'·'·'·'· .. ·'·'·'·'· ·,· ·'·'-'-'· . .. •.•.• ..... ·'·'-'-'· ... •.•.•.· .,. ·'·'·'· . , .. •.•.•.·., .. •.•.• .. , . ·'·'·'· . ,.•.•.•.• .. ··'·'·'·'--.-·'·'-'-'-- .. •.•.•.· . ·,· ·'·'-'-'-. .. •.•.•.·., · ·'·'·'· . ' .. •.•.•.·., .•.•.•.• .... . •.•.• . . ' .•·.•.•.• .. , ·'·'·'·'--,- ........... :~: 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212729 

,:·.-: ·: .. :) ("'; -.:--- ...... .. ... ·,:·· -.::· 

\ .-. ~-.. --~. {.} i: ... \: 

BVA Breakfast Meeting 

December 5, 2002 

Page10 

BP-PSl-2_00012661 

DOJ-BP-0000195816 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 11 of 47
" Sackpege qendates rnvenue prtr1arily tl1rou'.Jh pa:C! anc! spcnsor ad poskl[JS 

'1) Paid ads - 85% or total (evenue 

2) Spon:':,or ad postings - i4~;,;:, of total revenue 

3) CPfV1/PPC based··· '1 '% of total revenue 

" Paid nd5 ···· Certain hi'.Jh traffic sites and c:degc<es me free \Nhile othern (Adult, Jobs, Rentals, etc) rnquire a 

fee to post an ad (68S~:! of an site ads are free\ fv1onetization is instituted b:1sed on dern:1nd by categmy :,:md 

market 

" Auto Repost ad ~ /\Hows the advertser to autornatically repost an ad to th8 top of th8 page tc 1Taximiz8 

vis\bilit.y anc! conversion for an additional fee 

" Used frequently by Backpa'.Je to nx,netize free categol"ies 

"' 10% or all paid ads are upgraded to .A.uto Reposts. Auto Reposts acccunt for appro:x.irnat8ly i 2~.{ 

of total paid ad revenue 

"' Sμon5or ad5 ···· Larqe1· font 2nd photos ri:ghUqU to he right; Advediser ixe--pays an 2dd:t:onal '.!veek!y fee 

" Ads can be tarqet8d tiy city, stat8, and c:c.1u1·Jf and we irnplernented on a nationai scale 

... ~~-: .... 4- ;:.__ry., e,l\,' 1 t.~:f:!'l'J:'."Gc::n: a:-,d Satfi 

·~/t>:". • . •.c.>:".: IJ •• ,t- ~.-::-,:~."' N .• 

:~). ~ i)f! .. 1 :)~ .. Si:y~:.1:v Grf:a~t H~;~·v:· S~·:J:,.!-:,.:::np_ ~ BR. C:t,:-H~~w(::f: ,,,,"Je:~t ~ 2:Js ~·.,~S ~ Park Dvnr; :.nc!rv [;-.,J~:' ~ :~;v.~:~; 

·;:<':.,~ ( .:.)::,: .~:i ..... . •., .. .,:-;.; ..... .-'?. : .. >•?.d'!'. ·,•: ,:,:: . .-. 

. : __ · __ 3_:1~~-·---~- •. _/'·_.·\_:r~/A~-~~,;_i_._,~:_:_~_:_~:\_jf9 __ ~---~----·f.G __ :...r~(_:_:_.,_11::-~---~-~~~-~:·_~--:~-----i~:?_::~:)_::JJ3 __ :}~~u 

Co!urn::<'.a_ t:r;;·.,: ~ .;:_: :xs \\·~si -;: ::;;s. :={:·8 ~~:-:::r::er:i ~/~>~f:.'::-j!'S'.~::f.'. ::.::~:; 

}) )}it~;-.. t ~:·;-. ?s-:]}. P.~\t! .. ~

1

r;:1Js. :~~r=:'s!Y.~~~ .J.~·f:~ .. Qr;:·}: ?Y.:?t. ~th'.§. ~~ ~~~ • • \ }.9.?. J;~~;~~~W;~:l".' _:;;i::<:t. l ~.1)::!~ ::~~:: _<).~~(:.~P..~~~ ~ ·.\:\V:S ·/~·~st ~-; ;:::~~ 8:·:::::?.i::':/,·3:• R,Sf:· './~·-s:.~ ::..,(:":St~·:--~t;:~··::, 

$2.~:~i~i_ :•:)~. ;:,_:) f[[_2GR :Ju:')lex ,,.::""_::.:-;v;::te _nf):;f' ~)r2.•:k ... _K~tc~1.-s;l ,.,~::"·_ 3.S. Grar;lte .. D\V ;_.·F~•.; \ViO~m. :·.;::;::r!):e 

~?Ji\ ft;il (G·acerc.s-cc·,: .: 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212730 

~~:f:\W ~ .. i::nt?i(x.~·t:ff:· .JR '1:. 

Fi>,t'U:,;2-,;:2.tKir: pr::~:r:. ~~f:'[) :r; 

:_;J::::t 

-:~'~·:.·~i:..ABL E. ::~1:n~'.Gi.S:~·:::·i: . !'-:.<:: 

~.v~:·:~: :~:e·. ~;::;:,01:,; 0·:,,:·:f=·~·. 

L::){:;:,.Tt{)~._:: 02,:.::: .. . (;:.':;:,:: $_. 3:::: 

IIB 

BVA Breakfast Meeting 

December 5, 2002 

Page 11 

BP-PSl-2_00012662 

DOJ-BP-0000195817 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 12 of 47
1,028,909,984 $4,923.784 

(69,2%) (94,2%) 

15,205,612 $216,916 

(1,0%) (4 , 1%) 

6,678,436 $24,936 

(0,4%) (0,5%) 

1,951,373 $14,950 

(0, 1%) (0,3%) 

1,142,787 $11 ,230 

(0, 1%) (0,2%) 

521,527 $4,085 

(0, 1%) (0, 1%) 

432,706,954 $33,414 

(29,0%) (0,6%) 

*As of September 13, 2011 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212731 

802. 171 

(31.2%) 

629,478 

(24 ,5%) 

216,624 

(84%) 

32,855 

(1.3%) 

83,263 

(3,2%) 

60,886 

(25, 7%) 

146,607 

788.840 $6,24 (934%) 

38,223 $5,68 (4,5%) 

3,056 $8, 16 (04%) 

3,146 $4,75 (04%) 

2,052 $5A7 (0,2%) 

393 $10,39 (0, 1%) 

8,946 $3.74 

BVA Breakfast Meeting 

December 5, 2002 

Page12 

BP-PSl-2_00012663 

DOJ-BP-0000195818 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 13 of 47
" SirnHar to a telephone con1pany, 0n intwnet prO\iider cannot be he!d li0ble for ·1) :':,imply pro\/ding content 

furnished by thircJ parties or 2) 'i3ood Sarnaritan" efforts it mal,;es to nmnitor user content 

" Decm,s,2 nackpage "functions as an inten--ne:::-Hary by provicHng a fomm for the exchange of infonTiSh:m 

betv-;een th,rd pady users, '' Backpa9e is defined as an "interactve computer serv,ce" under the Fecerai 

Cornrnunicati:::-ins Decency /\ct of 19q5 

" As an 'lnh:.,ractlv;;;., cornputw service'', 8ach:page and 0F1er UGC sites are immuniz;;;.< t.mdH Seeton 230 

of the Act from liabilit/ for republishing content furnished b/ ethers 

" Tc the extent the Cornpan/ functions as an interrnectary rather than as an oriqinator or pubiisher, the 

irnrnunity remains int.act 

" Decm,s,2 this immunity can be cornpromised J rnore than a rninirna: amount of editing is donf., to third party 

content, Beckp;:,ige does not edit content, but rnther content in v,cletcn of the Terms of Use ,s sir'nply 

excluded or mmoved; AH 8ackp0ge users must atftrnatively 89;"88 to he Terms of Use befom they utite the 

service 

" Zeran v. AOL speciticdl/ protects h is editorial function: "any activity that can be boiled dovvn to 

decid!nq \<Vhelher to exclude material lt1at third parties seek to pest orJne is peri'orce ,1Tnwne under 

secti:::-in 23Cf of the /\ct 

" To the extent Bacl~page ls essentiaHy eclitlng or ddeting inappropr:ate ads (or notitylng usws what -,.viii be 

edited 01· deleted), and those ed:ts and policies do not contl"ibute to the legality of any poskl[J: it should not 

be he!d liable for doing so 

" 8ackp0ge is sirnply :,:m intermediary, and the subject. matter being advertised on its sites can be found in 

nun1erous nevvsp;:,ipers 1naqezines, cable nehvmks anc1 ,nternet sites tr,at 1wve pubUcly trndecl stocl-; tnd/or 

senior debt outstanchq (Goo9:e, Vlicroscrft, Yahoo, Conicast, '{ellO'-N Fa9es, etc) 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212732 

BVA Breakfast Meeting 

December 5, 2002 

Page13 

BP-PSl-2_00012664 

DOJ-BP-0000195819 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 14 of 47
" Tlle Cornpany works close!y and proactively \1

V!h la'N enforcement. regulatcvy officials, and outs!de legai 

counsel to ens~.w,2 that it is both cornp!iant with any mgu\itions and protect,2d 8Gainst pct,2nfat liability 

" Bac\page responds routinely to :':,ubpoenas issued by !aw enforcernent, testtes in crirninal trials 0round the 

country, ancJ assists lm,v enforcenwnt in situatons invo!ving possitlle Hk:{;21 conciuct 

• Ongoing cooperation with State Attorneys General as well 

as the FBI to combat child trafficking and prostitution 

• Dedicated executive Tamara Nickel and team respond to 

subpoenas (one day turnaround versus 4-6 week 

turnaround for Facebook), coordinate and attend when 

asked for courtroom and trial testimony, oversee NCMEC 

reports and regular communication and conference calls, 

attend Crimes Against Children Conference, etc. 

• Subpoenas regarding minors are expedited, detailed FAQ 

provided for NCMEC, and full credit card number on paid 

postings without requiring second subpoena 

• Time zone and date stamps, IP addresses, 4-color 

electronic documents improve quality of information and 

help law enforcement analyze data 

" Bacf·:page f12s recei'./8d hundmds of appreciatve e1Tails, l8tlers, and calls l'r'crn lavv 8nforcmnent crffcials 

around t.he country for its proactive assistance 

London Pol\>2 Deprnirr,Gnt KGntucky 

! re;oJy app,·scds yow =·:e=p o:·, tl-i:s We had som0 =,,ck CE:tc!, :119 

t·,vc; s,,x;pk f:orn ?c;,,;:,1t1:c: ,nvDbmd, m,,; on\' ha,,:,, ~ ,;f 1:h<,,rn in 

custody !:, L,ond::,n, KY '·Nhi::!, Is 'iery un:.,s:.,al for a c,,ss .. 

Tha:·,ks ag::,in. 

Sg,. S,!·,ith 

HIGHLY CONFIDENTIAL 

l..0,2 County ShGriff 's Office, Florida 

~·fo!!o, 

-,::,nk ;'G,: ,,.,,:·y ;,·,;,:,.;, f:::,, 1·s:;;pc::·:di,,~ :;;r: q"·" ·.';' a,,c d<.. vi,·"119 

'./·/:":::d :::pp1::a:·:; i'c- b~~ a ~::o:;:pr1::h<:::~~:\1<:: r1::~;pc:-::;<:: to i'f":'.~ './'/::::·r ;:i:~'t. . 

BVA Breakfast Meeting 

December 5, 2002 

Page 14 

BP-AZGJ00212733 

BP-PSl-2_00012665 

DOJ-BP-0000195820 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 15 of 47
" B2ckpage is the n1arket !ec'KJer in 2duit cnline 

classiti;;;.<s and continues to tal~e share frorn 

cornpetitors anc! [JU)\:\i he size ot the overn:I 

c2tegory 

" Listings for ft)TiSk) t)scorts represent the vast 

1Tajority (3pproxirnately 80~{i) Gf the category's lola! 

t·affic 

" Backpaqe's strong position ensurns significant 

ba,fsrs exist for rnarkel entrants tc generate 

critical mass 

'.~tnr.•:'.<·?,S 

Ad-:lth:·;:; 

HIGHLY CONFIDENTIAL 

NYG 

: .. /·\ ! c,c 

t~6:\;?:):~~ ·1.2;-}/, 

$34., 1 ·:_1;>J O.f·~(:-;, 

BP-AZGJ00212734 

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December 5, 2002 

Page15 

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DOJ-BP-0000195821 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 16 of 47
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BVA Breakfast Meeting 

December 5, 2002 

Page16 

BP-PSl-2_00012667 

DOJ-BP-0000195822 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 17 of 47
" 69'/) of t.otal EKJs posted on 8Eici<p:1ge are in non-adult categories, vvith the l:irgest being /\utomotve, Services, 

Rea: Estate, an( f:Lt{!Se/1/Tra(e 

" There are opport.J1"dties to grovv revenues and profit in these categories desp:te significant (:o:::,mpetition 

" fv1aintaining :1 \litirsnt genernl purpcise cl:1ssifieds sJe strengthens 8Eic!<p:1ge's defensible rnarket position in 

th;;;.) /\dult category: 

" Creates rnainstr8am envimnrnsnt for site participants and allvvvs ''p!ausible d8niabtt/' for exposure 

" Genernl classified content drives se:1r01 engine ranking :ind trnffic, benefittng Adult. category 

" Advedisers see a large end cl:verse potentia! custmner b;:,ise 

" Corpomte fire't:2Hs less likely- tc block versus 2 pure adult cont8nt site 

" Posit.ioning aids in the coHaborntve posture to regu!atory :ind l:,:ivv enfmcement 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212736 

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December 5, 2002 

Page17 

BP-PSl-2_00012668 

DOJ-BP-0000195823 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 18 of 47
,. :ndushy--leaciing 1noderation process (8Cic:.-;) of stt-itf 21·e devoted to content 1noderntion) 11:ininlizes Hie 

occurrence of spam and :napprcpfiate cont<::mt and provides a superior user experienc8 

,. rvietculous five-stage process is successfu: ln enrn:nating il legel and hern,ful rnat;;;.,ria: inc\u{tng scan1n1ern, 

''ph:sr:ers\ vvould-be perpetrntc,rs of econornic frauds, those Wl[Jaqed :n prcsttution, etc. 

Postings Rules 

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Automated 

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Skilled Human 

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Report Ad 

HIGHLY CONFIDENTIAL 

All users must affirmatively agree to Terms of Use before entering site; Adult and 

Personals categories require users to read and agree to specific entry terms. 

Initial interactive filter (bad URLs. Terms violations, etc.) reviews 100% of roughly 

800,000 attempted posts per week and blocks roughly 225,000 

In depth backend analysis and filter blocks based on continuously updated terms 

(22,000), IP ranges, and email addresses (100,000). N-gram analysis of images 

and text removes duplicate ads 

SO-person India-based protection and moderation specialist firm overseen by a 

US-based team actively reviews 100% of Adult/Personals ads for inappropriate 

content which pass through the automated filter 

64 domestic moderation employees located in Phoenix and Dallas provide a 

valuable real-time individual review of 225,000 postings each week in all 

categories, including 100% of any remaining Adult/Personals ads 

Consumers act as a final moderation stage and have the ability to report 

inappropriate or offensive ad content. A final senior level team review of the 

approximately 3,500 reported ads is conducted. Those requiring removal, 

including spam and inappropriate content, are removed* 

800,000 ads attempt 

to be posted 

225,000 ads blocked 

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ads reviewed 

200. 000 ads blocked 

100,000 ads reviewed 

7,500 ads removed or 

redacted 

225.000 ads reviewed 

18,000 ads removed 

or redacted 

3,500 ads reported 

All offending ads are 

removed 

BVA Breakfast Meeting 

December 5, 2002 

Page18 

BP-AZGJ00212737 

BP-PSl-2_00012669 

DOJ-BP-0000195824 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 19 of 47
z0 Growth OpporturdUes 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212738 

BP-PSl-2_00012670 

DOJ-BP-0000195825 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 20 of 47
"' Enhanced rnwi<.elinq effort d(ves revenue 

g;"OWth: 

"' Category rnanaqer focus (e.g. rncbile 

initiative, non-adult) 

"' Expanded afff iale prcqrarns and Cirect 

11;arketing 

"' /\utornated cynanv:: pricing .sf:JYilhrn 

improves re\/enue :/elc; 

" c;i-cvv fmrr 45C currGnt sites to 6CO by 2013 

"' SegrnentaUcn cf large city sites (e.Q. N'/C) into 

sut>nGighborhcc,d sitGs (f>.J Bronx, Broo<yn , 

etc.) 

,. i3rovvs traffic, improves user (\>::periencG, 

£-nd irnvoves rnc.netzetion oppc.dun/tes 

(rmffple territory posts) 

,. R.oll outs to s11:aller n,et1·opoiitan areas and 

coneq2 tur,ns 

HIGHLY CONFIDENTIAL 

,. Cornpared to oVier sites \Nhose mvenue Is driven 

by user traffic, 8ackpage is not fuily captu(ng the 

i-evGnue potential of tlt· sJr/s pagev!GV'.iS 

"' CPfv1/PPC and d/splay advertising intative:':, 

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December 5, 2002 

Page 20 

BP-AZGJ00212739 

BP-PSl-2_00012671 

DOJ-BP-0000195826 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 21 of 47
" The Adult cateqory continues to gro'.iv: Expand lhe rnarket and increase n~arket share by tiui!dinq on 

Bac\page's "net\:vork effect" position 

"' levernqe the simple, e1'ficient, high quality user expe(ence wilh ent1anced rnwkelinq e!'forls 

" lmpiement iTiOderste rste increases O\if)r timf.\ and a:::-.ld slt<::mstive psy1w:mt rrGthods (check, rnoney on:iGr, 

\/Vestecn L1nk}n) 

" lmpiement cms>sGII rnarketing betv,/f)en Adult, Persons!'.\ Therapeutic f\/sssage, and other cat,2go(Gs 

"' Pursue significant gro\vH1 opponunities in quasi-adult categories \Vhere Backpage currenty 11as nntted 

presGnce: Thempmrtic rvlsssacw, GGnf)rnl P,2rsonais, and Health &: \/,Jenness 

"' Cro'.iv pages and listings in cateqories like .Auton~otive, Rentals , Services, Jobs, and Buy/Sell/Trade v,a 

aggregation and sales efforts 

"' increase traHic, irnprove rnnk,nqs , and indirectly enhance adult t)usiness 

"' :ncrf)ss,2 profits over tinm (e.g. /\utomotive category, vis private party Sf{)amtion, sncJ free ckdf.,r foGds 

for first year) and irrirrieciateiy (e.g. Jobs cdegrny, tmqelinq retai!, hospitaHty, driver, and hourly 

employment) 

"' Furtt1er develop and market lhe Natonal acvertsing opputunity e.g. aJ:_'l'N live links :n \latk.i,1al sponsor ads\: 

Current S2 million per year profit center could double with ff,inima effort 

HIGHLY CONFIDENTIAL 

BP-AZGJ002127 40 

BVA Breakfast Meeting 

December 5, 2002 

Page 21 

BP-PSl-2_00012672 

DOJ-BP-0000195827 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 22 of 47
" lnkm1ationai iTiStkets i-epresf)lt a siGnificsnt opportunity fm Dsckpage 

" Hstol"ic:311y, internatonal ma1·1<ets have been highly fregn-1ented and cornpetitcrs have underservecl key 

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December 5, 2002 

Page 22 

BP-PSl-2_00012673 

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Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 23 of 47
4. F~nanc~a~ Oven.dew and TransacUon Surnrnary 

HIGHLY CONFIDENTIAL 

BP-AZGJ002127 42 

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December 5, 2002 

Page 25 

BP-PSl-2_00012676 

BP-AZGJ002127 44 

DOJ-BP-0000195831 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 26 of 47
" #2 t.o Cr:1igslist in H1e growing general online cl:,:issifiec! rnarket and g:iining 

"' Profitabie, scalable, high iTiatgin p!fitforrn \rVith gro\Ning E.BITD!\ in a cklensibk,- ma(,:et segrrGnt 

" SignH'k.:ant ;ro,Ntl opportunities requiting 1·nini1Tal investrnent via untapped re,./enue rnonetization, addinq 

rnarket segrnents drnnestic:,:iily. rn1d expanc!ing international\ 

" Experienced nwnaqernent team end ne\:V ovvnership [Jf"CUp vvith a ti-ack record of success 

" Strong credit by any conventional metrics based on comfortable CO\.ierage ratios and debt payback in just 

O\if)r thrf)G yGrr:, 

" $65 rniTon of capital underneath the senior debt 

" l..eg;:f and business (sh:s r.Fe contalnGd 

" SirnH21· to a teleplKne co,npany, an internet provider cannot be held !:able for ·1) simply providing 

content furnished by third parte:':, or 2} "Good Sarna(trnf efforts it !Takes tci mcinitor user content 

" Bach:paqe is s,n,ply an inter,nedirny £-nd the subject rnatter beinq advertsed on its sites can be 

round in nurnwous ne-Nspapern, rnagazines, cable net"vcvks and internet sites t1at f1ave pub!icly 

trnded stodc and/or senior debt outstanding (Goog:e, [\!licrosoft, Y:1hoci, Ccm-1cast, etc.) 

" While compettors have limited rnoderdicn end appear to view it as e necessary evil, B2ckpege's 

industry ieading rnoderaton and qu:11it.y contro: procedures aggressive\1 keep egregious content off 

the site 

'" Pre-active anc "recoqnized" coopemlive effort \'Vith lavv errfucernenl and AJtornev Cenerals b!unts 

regulatcvy rnindst1are 

" Headline risl-; is unl:kely tor lenders 

'" TimefrrnTie for ,vorst case scen:1rio limits senior debt exposure 

HIGHLY CONFIDENTIAL 

BP-AZGJ002127 45 

BVA Breakfast Meeting 

December 5, 2002 

Page 26 

BP-PSl-2_00012677 

DOJ-BP-0000195832 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 27 of 47
Appendb: 1 - Non=adun Category DetaH 

HIGHLY CONFIDENTIAL 

BP-AZGJ002127 46 

BP-PSl-2_00012678 

DOJ-BP-0000195833 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 28 of 47
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December 5, 2002 

Page 28 

BP-PSl-2_00012679 

DOJ-BP-0000195834 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 29 of 47
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BP-AZGJ002127 48 

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December 5, 2002 

Page 29 

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Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 30 of 47
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December 5, 2002 

Page 31 

BP-PSl-2_00012682 

DOJ-BP-0000195837 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 32 of 47
Appendbc 2 = Non=adtdt Category GornpetHors 

HIGHLY CONFIDENTIAL 

BP-AZGJ002127 51 

BP-PSl-2_00012683 

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Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 33 of 47
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December 5, 2002 

Page 33 

HIGHLY CONFIDENTIAL BP-PSl-2_00012684 

BP-AZGJ002127 52 

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C'.)ffi[)::C:~bd 

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contd1i: 

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t,:, be 1,c:·i-c,:; t::·st 

• 8ackpag8 offe,·s a ;,·,ore 

loj:,1i 1.ic;H \;,;;•;e ,;;nd ,y,,:,r,,, 

pag0\~l0\r\:3 per user 

BP-AZGJ002127 53 

o/············( 

OL< oped,,s i:1 ~,,mma, 

c:,·:li,,s cl,k,;ifi2ds ,;its 

• r=:·,tna,·ily ar: ''\,SJl"G<;pbr a,·,d 

:;\te ~:~~i-ap'8r 

~ F-'ccu~,ed ::)n /,i-i1e-:·:tna 

r;1akd 

BVA Breakfast Meeting 

December 5, 2002 

Page 34 

BP-PSl-2_00012685 

DOJ-BP-0000195840 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 35 of 47
Linked 

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C,irHi(\;il,;s,· Ak:•, 

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BP-AZGJ002127 54 

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;~;;ii <::ontd1i: 

BVA Breakfast Meeting 

December 5, 2002 

Page 35 

BP-PSl-2_00012686 

DOJ-BP-0000195841 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 36 of 47
Rent.com 

f-<,,,,:1 ,)o,,,, m1 f:·:t,,:.y 

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• 8acl<pag8 prc·Jid2s 3 much hi9:·,e1 q:.,ality c:se:· 2:c,:,e:-18:,ce 

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BVA Breakfast Meeting 

December 5, 2002 

Page 36 

HIGHLY CONFIDENTIAL BP-PSl-2_00012687 

BP-AZGJ002127 55 

DOJ-BP-0000195842 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 37 of 47
[b:;;:v fi:li::w; p1·,>·/,;2', 

on::ne auc:tio,,-s fo:· cars. 

1:,ucl-:: '.,, :"~\i,;, 

moto;\:ycle,,, boats. and 

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• 8ackpag0 is ,·,ot "'" automc,,ive pc,,tal an;j c,ffors a much slmp!e,· i==Os,i:·,g p1·c,c0ss a,,d post ;,·,anag0:,·,ent 

• 8ackpag0 req,_,ires no !oghs. an;j fe-Ner c!ick.s c,re 110cessc,ry to acc2s-s ;je-sl,2d cc,·,t0:,t 

• faici<p;=1g::, rHs u·,ed dirnd ,,:ak;:;tnfJ to ;j::nls, bi:i,::,; ·,mvic2:, p,c:.-,/d<::t·, t:::l J-:dp J,·ive ad v:::ll:.:::·,;:; 

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U.S.: 

BVA Breakfast Meeting 

December 5, 2002 

Page 37 

HIGHLY CONFIDENTIAL BP-PSl-2_00012688 

BP-AZGJ002127 56 

DOJ-BP-0000195843 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 38 of 47
HIGHLY CONFIDENTIAL 

BP-AZGJ002127 57 

BP-PSl-2_00012689 

DOJ-BP-0000195844 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 39 of 47
,. Advertlsing and MEsketin_g: OnHne ac!vertisi,1'.~ campaigns (such as GooQle /\.c!V\fo!'ds) to acquire custon1ers 

wh\ch are irnrnediately expensed 

,. Eiedrnnic Publisher: Softv,,,arn de,./eloprnent, f1ostinQ 2nd rnaintenance, ser\ier co~locdion, and 24i7 site 

support, as \:veil as cornrnission and payroll for n1arketing :,:md development staff 

,. Adminbtrntive: Payroll 0nd benefts for the domestic mcidemtion te0rn and outsourced moc;eration co:':,ts 

" Corporate Albcation: Backpaqe is anccated its propcrtk.i:1ate share of certain expenses thal am incurred at 

the pn:.,nt level 

" Payroll anc; benefas paic; frorn 8ackp0ge's D:illss location 

" Rent 211:::ication based on square footage used by H1e Bsckpage operations in D0H2s anc; Pf1oenix 

" Parent level expense allocations: corpuate !T t1urnan resources, counsel, insurance, legal, audit, lax 

,. Other OpernUng E::q~enses: Includes prcperty ta::x:es and discretionrny expenses 

HIGHLY CONFIDENTIAL 

BP-AZGJ002127 58 

BVA Breakfast Meeting 

December 5, 2002 

Page 39 

BP-PSl-2_00012690 

DOJ-BP-0000195845 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 40 of 47
" 8acf·:pa9s\:; n8qati\.:'e ;;,..,orking capita: position is facilitat8d by its fast s8ttlernent of credit card transactons 

" Accrued expen:':,e:S prirnarHy cons/st of accrue( payroll. representing gross s0laries, bonuses, and 

cof'nf'nissions paid to Backpage ernployses, and revenue sha(ng payments to partners 

($(JfJOs) .A.pr~11 

S47.:5 

$43.:3 

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HIGHLY CONFIDENTIAL 

BP-AZGJ002127 59 

$?"."?.:? 

UM 

,<\vernge 

$31.:? 

BVA Breakfast Meeting 

December 5, 2002 

Page40 

BP-PSl-2_00012691 

DOJ-BP-0000195846 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 41 of 47
" fv1odest pagev!eN grovvth in Aduit category: 3'X, anmwliy 

" Strong pag<::wievv grov.:th in the Jobs, Autornotive , Buy!Sr)I/Trsde, and Pf.,rsonals catt{;Gries: H)0'% snnualiy 

" Discounts: (8.2+S) of wens re'./8nue, ccnsist8nt 'Nith histcrical perfon-nanc8 

" Chargebacl-:;:':,: (0.f:l%) of gross revenue, consistent \<Vith historical perfornv:.:nce 

" Advmi:1sinq and Marketing; A.ssurned to initially- ;FO'N tc approximat8!y $DOO,OOO to support category 

c!eveloprnent and build traffic in non-English-spe:fr:ing rnar!<ets 

" Tl1deafter, edvedisil"{J end narketil"{J expenses ere expected to rern3in nearly constant 

" Dectronic Publisher; Hosting eYpens8 is assurned to !ncrnase in proportion v,/th annuai paQ8Vi2'NS 

" /\ffiliatr., comntss!ons for nevv tegions r.Fe assunwd to start at 75"+ for the fast year, declining to 25"+ 

over a fiVB·:/831 period as the site gains traffic 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212760 

BVA Breakfast Meeting 

December 5, 2002 

Page 41 

BP-PSl-2_00012692 

DOJ-BP-000019584 7 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 42 of 47
Apμeru:Hx 4 - fJHsceHaneous 

HIGHLY CONFIDENTIAL 

BP-AZGJ00212761 

BP-PSl-2_00012693 

DOJ-BP-0000195848 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 43 of 47
" Bac\page operates rr1ore than 460 city sites h1·oughout Hie IJ S., \!le>::ico, Canada, Ca(bbesn, anc1 Hie Ul< 

" The Ccmpsny is continual\' ro!nng out nevv sites and projects to gi-cvv to 60C sit<::s by 2[}1 A 

~,:2:XI ·' 

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HIGHLY CONFIDENTIAL 

0.{:7~<: 

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BVA Breakfast Meeting 

December 5, 2002 

Page43 

BP-PSl-2_00012694 

DOJ-BP-0000195849 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 44 of 47
Exhibit 7

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 45 of 47
Dallas success in other markets 

Task one: Create new content aggregation positions in Dallas 

Job description 

Add 25 employment postings, 25 adult or massage postings, and create 25 personal ads in 

the target market per week. Use the auto re-post feature to optimize the content. $400 

base/ $100 weekly bonus. 

The target market is optimized for 60 days and then the position is moved to the next 

market. 

4/15 to 6/15: Houston, New York and Denver 

6/15 to 8/15: LA/OC, Phoenix and Minneapolis 

8/15 to 10/15 Mian1i/BPB, St. Louis and Seattle 

10/15 to 1/30: KC, Cleveland, Nashville and SF 

Dan Hyer to direct and manage this process. Carl to consult and supervise. 

Task two: Publishers pay a director's Backpage bonus for content and BP tasks. 

1. Create text rich online ads for all display ads and attach images to the adult line ads. 

2. Assign detailed, more senior staff members to handle backpage customer service. We 

still get complaints about print ads purchased and no confirmation by the paper. Papers 

should not assign leads round robin to entry level reps. 

3. Papers must prospect and post employment and adult content online for free : 

a. Schedule 20 free test adult ads per week for prospects from other sites with a 6 

week auto repost for free. 

b. Schedule 20 free therapeutic massage ads per week for clients on other sites with 

a 6 week auto re-post for free. 

c. Schedule 10 to 20 employment ads per day for clients to test the site for free . 

d. A spreadsheet in Excel is done to prove to management the above tasks was 

done. 

4. Papers run house ads in the paper to promote the site (integrate Spade/Sperduti where 

applicable). 

5. Papers run classified site URL in classified section headers. 

6. Class director bonuses adult and MBS manager based on hitting content posting goals 

above . 

7. Content creation requires management access to backpage.com. The job is technical and 

requires the user to not abuse sponsor ad inventory. 

8. Papers should create more aggressive print specials and lower print rates as Dallas has 

done in any category with a print up sell close rate by online users ofless than 5%. This 

has not been possible to do since other markets are focused on page yield to the point of 

driving away line ad sales. 

9. Follow guidelines to secure content: 

a. Do searches on Google "erotic services, your city name, and area code" 

b. Call clients. Ask them if they have tried backpage.com. If not, post a free ad with 

an auto repost for free for 6 weeks. 

c. Script: "Hi, I saw your ad on the internet. Have you ever tried posting it on 

backpage.com? I can post your ad today so that you can try out the site. It costs 

you nothing. I do all the work here. Can I have your email address please?" 

d. Post the ad in admin using their email address. 

DOJ-BP-0004602206 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 46 of 47
10. Put bonus opportunities for publishers to achieve above content goals. Carl and Dan to 

evaluate and report from their excel reports. 

11. During blitz periods (see Task# 1) coordination should be tight, close and ongoing 

between Dallas aggregators and local BP staff in those targeted markets 

12. Dan Hyer to direct and mange this process for all the cities. Carl to consult and 

supervise. 

Budgetary considerations: 

Three people at $400 per week plus $100 per week in bonuses for task number one. Currently BP 

budget has one person in it at that level. An additional two people for nine more months will cost 

BP approximately $50k including all benefits and taxes. Additional revenue opportunity if we 

can tum up each cities monthly revenues by $15 k on the average: $225,000 at the end of one 

year's cycle. If we can reach Dallas levels (and Dallas continues to grow) the potential is 

unknown. 

DOJ-BP-0004602207 

Case 2:18-cr-00422-DJH Document 782-2 Filed 10/18/19 Page 47 of 47