**Exhibit31.1**

**CERTIFICATIONPURSUANT TO EXCHANGE ACT RULES 13a-14(a) AND 15d-14(a),AS ADOPTED PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002**

I, Gary G. Winterhalter, certify that:

(1)           I have reviewed thisquarterly report on Form 10-Q for the quarterly period ended June 30, 2007 ofSally Holdings LLC and Sally Capital Inc.;

(2)           Based on myknowledge, this report does not contain any untrue statement of a material factor omit to state a material fact necessary to make the statements made, in lightof the circumstances under which such statements were made, not misleading withrespect to the period covered by this report;

(3)           Based on myknowledge, the financial statements, and other financial information includedin this report, fairly present in all material respects the financialcondition, results of operations and cash flows of the registrants as of, andfor, the periods presented in this report;

(4)           The registrants’other certifying officer and I are responsible for establishing and maintainingdisclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)and 15d-15(e)) for the registrants and have:

a.             Designed suchdisclosure controls and procedures, or caused such disclosure controls andprocedures to be designed under our supervision, to ensure that materialinformation relating to the registrants, including their consolidatedsubsidiaries, is made known to us by others within those entities, particularlyduring the period in which this report is being prepared;

b.             Omitted;

c.             Evaluated theeffectiveness of the registrants’ disclosure controls and procedures andpresented in this report our conclusions about the effectiveness of thedisclosure controls and procedures, as of the end of the period covered by thisreport based on such evaluation; and

d.             Disclosed in thisreport any change in the registrants’ internal control over financial reportingthat occurred during the registrants’ most recent fiscal quarter (theregistrants’ fourth fiscal quarter in the case of an annual report) that hasmaterially affected, or is reasonably likely to materially affect, theregistrants’ internal control over financial reporting; and

(5)           The registrants’other certifying officer and I have disclosed, based on our most recentevaluation of internal control over financial reporting, to the registrants’auditors and the audit committee of the registrants’ board of directors (orpersons performing the equivalent functions):

a.             All significantdeficiencies and material weaknesses in the design or operation of internalcontrol over financial reporting which are reasonably likely to adverselyaffect the registrants’ ability to record, process, summarize and reportfinancial information; and

b.             Any fraud, whetheror not material, that involves management or other employees who have asignificant role in the registrants’ internal control over financial reporting.
| Date:  | August 29, 2007 |                                                     |
|--------|-----------------|----------------------------------------------------------|
|   |            |                                                     |
|   |            |                                                     |
|   | By:             | /s/ GARY G.  WINTERHALTER                                |   |
|   |            | Gary G. Winterhalter                                     |
|   |            | President and Chief  Executive Officer of Sally Holdings |
|   |            | LLC and Sally Capital  Inc.                              |
|        |                 |                                                          |  |  |  |

 

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