UNITED STATES


SECURITIES AND EXCHANGE COMMISSION


Washington, D.C. 20549





FORM 10-K





 ̈ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES


EXCHANGE ACT OF 1934





For the fiscal year ended December 31, 2010





 ̈ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES


EXCHANGE ACT OF 1934





For the transition period from ___________ to ___________.





Commission File Number: 000-29935





CROWN EQUITY HOLDINGS INC.


(Exact name of registrant as specified in its charter)





Nevada

33-0677140State or other jurisdiction of

(IRS Employerincorporation or organization

Identification Number)





5440 Sahara, Suite 205, Las Vegas, NV 89146


(Address of principal executive offices)(Zip Code)





Registrant's telephone number, including area code: (702) 448-1543





Securities registered pursuant to Section 12(b) of the Act: None.





Name of each exchange on which registered: None.





Securities registered pursuant to Section 12(g) of the Act: Common Stock





Indicate by check mark if the registrant is a well-seasoned issuer, as defined in Rule 405 of the Securities Act  ̈ Yes  x No





Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15d of the Act   ̈ Yes  x No





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or such shorter period of that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No  ̈





Indicate by checkmark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the previous 12 months (or for such shorter period that the registrant was required to submit and post such files.) Yes  ̈ No  ̈





Indicate by checkmark if disclosure of delinquent filers to Item 405 of Regulation S-K (§229.405) is not contained herein and will not be contained, to the best of the registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K.  ̈





Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.  See the definitions of "large accelerated filer," "accelerated filer," and "smaller reporting company" in Rule 12b-2 of the Exchange Act.





Large accelerated filer  ̈                                                                                     Accelerated filer ̈


Non-accelerated filer  ̈ (Do not check if smaller reporting company                        Smaller reporting company x





Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act.)  ̈ Yes  x No





The number of shares outstanding of the Company’s $.001 Par Value Common Stock as of March 28, 2011 was 780,726,546. The aggregate number of shares of the voting stock held by non-affiliates on March 28, 2011 was 233,667,954. The market value of these shares, computed by reference to the market closing price on March 28, 2011 was $4,206,023.  For the purposes of the foregoing calculation only, all directors and executive officers of the registrant have been deemed affiliates.





DOCUMENTS INCORPORATED BY REFERENCE: None.











PART I





ITEM 1: BUSINESS





A) General





Crown Equity Holdings Inc. formerly known as Micro Bio-Medical Waste Systems, Inc. (the “Company”) was incorporated on August 31, 1995 as “Visioneering Corporation” under the laws of the State of Nevada.





In 2007, the Company, through a wholly-owned subsidiary, Crown Trading Systems, Inc. (“CTS”), a Nevada corporation, began to develop, sell and produce computer systems which are capable of running multiple monitors from one computer.





In 2009, Crown Trading Systems was dissolved as a corporation and its business was absorbed into the Company.  The Company still uses the trade name "Crown Trading Systems."  CTS has reseller and distribution agreements with many wholesale and retail computer and components companies but is not presenting engaged in this business due to the lack of demand at the present time.  The Company may re-enter this field once the economy rebounds.





In December, 2010, the Company formed two wholly owned subsidiaries Crown Tele Services, Inc. and Crown Direct, Inc.  Crown Tele Inc. was formed to provide voice over internet services to clients at a competitive price and Crown Direct, Inc. was formed to provide direct sales to customers.  Both entities had minimum sales during the year.





At the present time, the Company is offering its services to domestic and global companies seeking to become public entities in the United States. It has launched a website, www.crownequityholdings.com, which offers its services in a wide range of fields. The Company provides various consulting services to companies and individuals dealing with corporate structure and operations globally.  The Company also provides public relations and news dissemination for publicly and privately held companies.





In 2009, the Company re-focused its primary vision to using its network of websites to provide advertising and marketing services, as a worldwide online media advertising publisher, dedicated to the distribution of quality branding information. The Company offers Internet media-driven advertising services, which cover and connect a wide range of marketing specialties, as well as search engine optimization for clients interested in online media awareness.  As part of its operations, the Company has utilized the services of software and hardware technicians in developing its websites and adding additional websites.  This allows the Company to disseminate news and press releases for its customers as well as general news and financial information on a much bigger scale than it did previously.  The Company markets its services to companies seeking market awareness of them and the services or goods that they offer.  The Company then publishes information concerning these companies on its many websites.  The Company is paid in cash and/or stock of the customer companies. The Company has numerous consulting and service customers and is therefore not dependent on any particular customer for a majority of its revenue.





In July, 2009, the Company granted a non-exclusive license to Velvet International, Inc. allowing Velvet to use the Company’s system and method of rendering public financial relations over the Internet.  The Company was paid a one-time licensing fee of $250,000 for the license but will not receive any future royalty or license payments from Velvet. Revenue from this sale allowed the Company to expand its efforts in developing it normal course of business as describe above.











The Company’s office is located at 5440 West Sahara, Suite 205, Las Vegas NV 89146.





As of December 31, 2010, the Company had 16 employees and utilized the services of 5 independent contractors and consultants.





Item 2: Properties





The Company has sub-leased office space from an affiliate of the Company at a cost of $2,400 per month for a period of twelve months, expiring in December, 2010.  The Company believes that this office space is sufficient for its needs for the period of the lease.





Item 3: Legal Proceedings





The Company had pending litigation in Arizona small claims court - Strojnik v. Crown Equity Holdings, Inc. and Crown Partners, Inc. which was filed September 25, 2008.  On April 14, 2010 the case was dismissed without prejudice and without further notice for lack of prosecution.





In November, 2010, the Company, along with other individuals and entities, was named in a lawsuit filed federal court for the District of Nevada. The amended complaint alleges securities violations, breach of contract and defamation.  The Company has engaged legal representation and believes the complaint and its allegations to be wholly without merit.  The Company has filed a motion to dismiss and intends to vigorously defend itself in this matter, which the Company believes to be wholly without merit.





Item 4: Submission of Matters to a Vote of Security Holders





In August, 2009, the Board of Directors proposed to decrease the Company's authorized capital as well as authorizing a class of preferred stock and making certain other changes to the Company's articles of incorporation.  At a meeting held on October 15, 2009, the Company’s majority shareholder approved an amendment to the Company’s Articles of Incorporation decreasing the number of authorized shares of common stock from 5,000,000,000 from 490,000,000 and approving the creation of a class of preferred stock, consisting of 10,000,000 shares, par value $.001,  The Amended and Restated Articles of Incorporation also included the following changes to the original Articles of Incorporation and the many amendments filed thereto through the years:





o
added provisions governing the Board of Directors;


o
added a provision limiting the liability of directors;


o
permitting the votes of interested directors to be counted in certain transactions;


o
added a provision for the indemnification of officers and directors; and


o
added a provision permitting the Board of Directors to approve future stock splits without a vote of the stockholders without affecting the authorized capital stock.





On May 25, 2010, the Company designated 25,000 shares of its preferred stock as Series A Convertible Preferred Stock (the “Series A Stock”).  The Series A Stock is convertible at the option of the holder into 10,000 shares of the Company’s common stock for each share of Series A  Stock held.  No Series A Stock has been issued. In March, 2011, the Company amended its Series A Stock, increasing the number of shares to 1,000,000 shares with each share convertible into one hundred (100) shares of the Company’s common stock at the option of the Holder.  The Company accepted a subscription to issue 600,000 shares of its Series A Stock to an unaffiliated third party for $600,000 in March, 2011.











Item 5: Market for Registrant’s Common Equity and Related Shareholder Matters





The Company’s common stock is currently traded on the OTC Electronic Bulletin Board in the United States, having the trading symbol “CRWE” and CUSIP #22834M107. The Company’s stock is traded on the OTC Electronic Bulletin Board. As of December 31, 2010, the Company had 753,737,071 shares of its common stock issued and outstanding, of which 208,884,361 were held by non-affiliates.





The following table reflects the high and low quarterly bid prices for the fiscal years ended December 31, 2009 and 2010.




Period

High Bid


Low Bid1st Qtr. 2009


.011



.0012nd Qtr. 2009


.0075



.0023rd Qtr. 2009


.011



.0034th Qtr. 2009


.019



.0041 st Qtr. 2010


.019



.00752 nd Qtr. 2010


.048



.013 rd. Qtr. 2010


.075



.0284 th Qtr. 2010


.05



.0111





The Internet provided the above information to the Company. These quotations may reflect inter-dealer prices without retail mark-up/mark-down/commission and may not reflect actual transactions.





As of December 31, 2010, the Company estimates there are approximately 45 “holders of record” of its common stock and estimates that there are approximately 150 beneficial shareholders of its common stock. The Company has authorized 4,900,000,000 shares of common stock, par value $.001 and 100,000,000 shares of preferred stock, par value $.001, none of which are issued and outstanding.





Item 6: Selected Financial Data





Not applicable.





Item 7: Management’s Discussion and Analysis or Plan of Operation





FORWARD-LOOKING STATEMENTS MAY NOT PROVE ACCURATE





When used in this Form 10-K, the words “anticipated”, “estimate”, “expect”, and similar expressions are intended to identify forward-looking statements. Such statements are subject to certain risks, uncertainties and assumptions including the possibility that the Company will fail to generate projected revenues. Should one or more of these risks or uncert7ainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected.











OVERVIEW





The following discussion of the financial condition, changes in financial condition and results of operations of the Company for the fiscal years ended December 31, 2010 and 2009 should be read in conjunction with the financial statements of the Company and related notes included therein.





The Company was incorporated on August 31, 1995 as Visioneering Corporation. In 1999, the Company acquired 20/20 Web Design, Inc., a Colorado corporation wholly owned by Crown Partners, Inc.  In August, 2009, Crown Partners transferred its shares of the Company to Crown Marketing Corporation ("Crown Marketing") in exchange for marketing and public relation services to be provided by Crown Marketing.





In July, 2009, the Company received a one-time licensing fee of $250,000 which it has utilized in funding its current operations.  The Company also anticipates that as it proceeds with its planned advertising and marketing services, the revenues generated will be used to finance its operations in the short-term.  The Company continues to search for additional areas in which it can generate revenue so that the Company will become profitable but there can be no guarantee that profitability will be achieved in the near- or long-term.





The Company’s sales and revenues are projected to continue to increase during the future. The long term impact on the financial position and liquidity from this growth of operation should be positive. However, during the interim development of the web sites and marketing services may have negative impact on the financial position of the Company.





The Company will attempt to carry out its business plan as discussed below. The Company cannot predict to what extent its lack of liquidity and capital resources will hinder its business plan prior to the consummation of a business combination.





LIQUIDITY AND CAPITAL RESOURCES





Since inception, the Company’s most significant change in liquidity or capital resources or stockholders’ equity has been receipts of proceeds from offerings of its capital stock and from a license fee.  The Company’s balance sheet as of December 31, 2010 reflects expanded assets and reduced liabilities from the previous year due to a significant increase in revenue over any previous years. The increase in revenue has had a positive impact on the Company’s liquidity; however, it may not reflect the ability of the Company to fund itself without outside sources in the future.  Further, there exist no agreements or understandings with regard to loan agreements by or with the Officers, Directors, principals, affiliates or shareholders of the Company.  In the past, officers and directors of the Company have lent or advanced monies to the Company to fund operations, there are no formal agreements or arrangements for them to continue to do so.  As of December 31, 2010, the Company has $79,184 due to Montse Zaman, an officer and director, and $16,025 due to Phoenix Consulting Services, a company controlled by Montse Zaman, as three year unsecured notes due on November 19, 2012, with interest accruing at 12% per annum.











The Company anticipates continually expanding its business in 2011 through the planned expansion of the Company’s marketing and advertising services on a global basis.  The Company hopes to begin hiring or retaining persons in other countries to translate the Company’s websites, news releases and marketing efforts into various foreign languages such that the Company will become an international provider of news, public relations and press releases for its customers.  The Company’s plans will be limited, however, by its ability to finance such a proposed expansion of its business.  If the revenues generated are not sufficient to finance these proposed operations, then the Company will have to scale back its proposed operations.  The Company’s ultimate success will be based upon whether or not there continues to be a demand for the services that the Company anticipates providing, which is also very dependent on the economy.  There can be no assurance that there will be a demand for the Company’s services in the future or that the Company will become profitable in providing these services.  As the Company’s expands its operations, the revenues received, in addition to paying current expenses, will also be utilized to fund its proposed global expansion making it unlikely that the Company will be profitable in the near future, if ever.





At December 31, 2010, the Company had working capital of $1,056,950 which consisted of current assets of $1,458,453 and current liabilities of $401,593. The current liabilities of the Company at December 31, 2010 are composed primarily deferred revenue of $216,095 and accounts payable and accrued expenses of $185,498.





Cash flows used in operating activities during the year ending December 31, 2010 was $151,397 compared to cash flow provided of $243,123 for the same period in 2009. This represents a negative change of $394,520. The primary factor to the change includes marketable securities received for revenue of $553,763 for the year ending December 31, 2010 compared to $106,597 during the same period in 2009.





Cash flows provided by investing activities for the year ended December 31, 2010 totaled $43,512 and included cash paid for the purchase of fixed assets totaling $55,735, cash paid for the acquisition of marketable securities of $3,125 and proceeds from the sale of marketable securities of $102,372 compared  to zero investing activities during 2009.





Cash flows provided by financing was $8,000 for the year ending December 31, 2010 compared to $3,591 for the same period in 2009. The 2010 financing was due to an increase in notes payable to a related party.





As of December 31, 2010, the Company had assets of $1,514,755 and liabilities of $496,802.  Stockholders’ equity as of December 31, 2010 was $1,017,953 compared to equity of $299,676 at December 31, 2009. Liabilities increased in 2010 due to the increase in deferred revenue and accounts payable and accrued liabilities to $216,095 and $185,498, respectively. The Company will attempt to carry out its plan of business as discussed above. The Company cannot predict to what extent its lack of liquidity and capital resources will hinder its business plan. The Company will need additional capital to fund that proposed operation.





NEED FOR ADDITIONAL FINANCING





The Company’s existing capital may not be sufficient to meet the Company’s cash needs, including the costs of compliance with the continuing reporting requirements of the Securities Exchange Act of 1934, as amended.





No commitments to provide additional funds have been made by management or other stockholders. Accordingly, there can be no assurance that any funds will be available to the Company to allow it to cover its expenses.





The Company might seek to compensate providers of services by issuances of stock in lieu of cash.











RESULTS OF OPERATIONS





During the period from August 31, 1995 (inception) through December 31, 2008, the Company engaged in limited operations and attempted to commence operations in a number of different fields, none of which was ultimately successful or resulted in any appreciable revenues for the Company. For the year ended December 31, 2010, the Company had revenues of $1,396,228 compared to $659,907 revenues for the year ended December 31, 2009. For the year ended December 31, 2010, the Company had operating expenses of $1,473,992 and a net income of $290,283.  For the year ended December 31, 2009, the Company had operating expenses of $594,023 and a net income of $93,927. The difference in expenses between the two periods resulted from the Company's increased operations during 2010. The net income per share was $0.00 for year ended December 31, 2010 and $0.00, for the year ended December 31, 2009.





The difference in revenues from 2009 to 2010 resulted from a modification to the Company’s operations.  In 2009, the Company had to refocus its efforts due to the economic downturn, both domestically and internationally.   The Company focused its efforts in building its website network as well as concentrating its efforts on creating a brand for itself.  In 2010 the Company expanded its efforts to provide marketing, advertising and public relations for small and medium sized companies, through disseminating information through its network of websites.  The direct material cost to revenue in 2010 was $86,890. The Company providing services and does not have inventory or product costs.  The Company’s expenses in 2010 were significantly higher than 2009 due to the expenses of added employees and compensating its contractors for their services provided. Compensation and payroll cost totaled $1,056,337, legal costs were $100,880, web site expenses were $55,207 and advertising costs were $30,262, comprising the major expenses of operations during 2010.





Item 8:   Financial Statements





Financial statements are audited and included herein beginning on Exhibit 1, page 1 and are incorporated herein by this reference.





Item 9:  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure





There were no disagreements with accountants on accounting and financial disclosure during the relevant period.





Item 9a:  Controls & Procedures





Evaluation of Disclosure Controls and Procedures





For purposes of this section, the term disclosure controls and proceduresmeans controls and other procedures of an issuer that are designed to ensure that information required to be disclosed by the issuer in the reports that it files or submits under the Securities Exchange Act of 1934, as amended (the “Act”) (15 U.S.C. 78a et seq.) is recorded, processed, summarized and reported, within the time periods specified in the Commission's rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Act is accumulated and communicated to the issuer's management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.  It should be noted that the design of any system of controls is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions, regardless of how remote.  As of the end of the period covered by this Annual Report, we carried out an evaluation, under the supervision and with the participation of our Chief Executive Officer and our Chief Financial Officer, of the effectiveness of the design and operation of our disclosure controls and procedures.  Based on this evaluation, our CEO and CFO has concluded that the Company’s disclosure controls and procedures are not effective because of the identification of a material weakness in our internal control over financial reporting which is identified below, which we view as an integral part of our disclosure controls and procedures.











Changes in Internal Controls over Financial Reporting





We have not yet made any changes in our internal controls over financial reporting that occurred during the period covered by this report on Form 10-K that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.





Management’s Annual Report on Internal Control Over Financial Reporting





Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act. Our internal control system was designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes, in accordance with generally accepted accounting principles. Because of inherent limitations, a system of internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate due to change in conditions, or that the degree of compliance with the policies or procedures may deteriorate.





Our management conducted an evaluation of the effectiveness of our internal control over financial reporting using the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control—Integrated Framework. Based on its evaluation, our management concluded that there is a material weakness in our internal control over financial reporting. A material weakness is a deficiency, or a combination of control deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of the Company’s annual or interim financial statements will not be prevented or detected on a timely basis.





The material weakness relates to the lack of segregation of duties in financial reporting, as our financial reporting and all accounting functions are performed by an external consultant with no oversight by a professional with accounting expertise.  Our President does not possess accounting expertise and our company does not have an audit committee.  This weakness is due to the company’s lack of working capital to hire additional staff.  To remedy this material weakness, we intend to engage another accountant to assist with financial reporting as soon as our finances will allow.





This annual report does not include an attestation report of the Company’s registered public accounting firm regarding internal control over financial reporting.  Management’s report was not subject to the attestation by the Company’s registered public accounting firm pursuant to temporary rules of the SEC that permit the Company to provide only management’s report in this annual report.











The Company’s management carried out an assessment of the effectiveness of the Company’s internal control over financial reporting as of December 31, 2010. The Company’s management based its evaluation on criteria set forth in the framework in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of theTreadway Commission. Based on that assessment, management has concluded that the Company’s internal control over financial reporting was not effective as of December 31, 2010.





Item 9b:   Other Information





None.





Part III





Item 10  Directors, Executive Officers, Promoters and Control Persons; Compliance with Section 16(a) of the Exchange Act





Identification of Directors and Executive Officers of the Company





The following table sets forth the names and ages of all directors and executive officers of the Company and all persons nominated or chosen to become a director, indicating all positions and offices with the Company held by each such person and the period during which they have served as a director:





The principal executive officers and directors of the Company are as follows:





Name

Age

Positions Held and TenureArnulfo Saucedo-Bardan

39

Chairman , Director since February, 2008Steven Onoue

52

Director since July, 2002Kenneth Bosket

64

CEO, Director since June 2008Montse Zaman

36

Secretary, Treasurer, Director since February, 2008Lowell Holden

68

CFO, Director since January 2010





The Directors named above will serve until the next annual meeting of the Company’s stockholders. Thereafter, Directors will be elected for one-year terms at the annual stockholders’ meeting. Officers will hold their positions at the pleasure of the Board of Directors, absent any employment agreement, of which none currently exist or is contemplated. There is no arrangement or understanding between the Directors and Officers of the Company and any other person pursuant to which any Director or Officer was or is to be selected as a Director or Officer of the Company.





There is no family relationship between or among any Officer and Director except that Arnulfo Saucedo-Bardan and Montse Zaman are brother and sister.











The Directors and Officers of the Company will devote their time to the Company’s affairs on an “as needed” basis. As a result, the actual amount of time which each will devote to the Company’s affairs is unknown and is likely to vary substantially from month to month.





The Company has no audit or compensation committee.





Business Experience: The following is a brief account of the business experience for the past five years of the directors and executive officers, indicating their principal occupations and employment during that period, and the names and principal businesses of the organizations in which such occupations and employment were carried out.





KENNETH BOSKET. Kenneth Bosket is a director of the Company.  Mr. Bosket has been CEO of the Company since June, 2008. Mr. Bosket retired in 2004 after 30 years with Sprint (Telecommunication Division). Mr. Bosket is co-founder of JaHMa, a music company in Las Vegas, Nevada and a former Board Member and President of Bridge Counseling Associates, a mental health and substance abuse service company. His experience includes implementing appropriate procedures for positioning his organization's goals with successful teaming relationships, marketing and over 30 years of extensive customer service, as well as managing various departments, and being a western division facilitator working directly for a President of Sprint. Mr. Bosket has received numerous awards, such as the Pinnacle Award for his exceptional service with his former employer combined with his community service involvements. Mr. Bosket earned a Masters of Business Administration from the University of Phoenix and a Bachelor's of Business Administration from National University.  Mr. Bosket brings to the Company extensive experience in managing employees as well as extensive marketing experience which have been invaluable in helping the Company move forward with offering its marketing and advertising services.





STEVEN ONOUE. Mr. Onoue is a director of the Company.  Since 2009, Mr. Onoue has been self-employed as a day trader of securities.  From 2000 until August, 2009, Mr. Onoue was an officer and director of Crown Partners, Inc., the former majority shareholder of the Company.  As part of his duties with Crown Partners, Mr. Onoue was formerly as vice president and manager of SanitecTM Services of Hawaii, Inc., a wholly-owned subsidiary of Crown Partners, Inc. engaged in medical waste treatment and disposal, from 2000 until May, 2005.  Prior to that, Mr. Onoue was the president of Cathay Atlantic Trading Company in Honolulu, Hawaii which traded in hard commodities and acted as consultant to many construction and renovation projects. Mr. Onoue acts as a community liaison and legislative analyst to Rep. Suzuki of the State of Hawaii. Mr. Onoue has been registered securities professional as well as a being involved in real estate in Hawaii for more than 15 years.  Mr. Onoue brings his extensive experience in the securities and business fields to the Company.  His experience in operating businesses as well as his keen understanding of the public securities markets for small cap companies makes him an asset to the Company.





ARNULFO SAUCEDO-BARDAN.   Mr. Saucedo-Bardan joined the Company in 2008 and presently is in charge of the Company’s developing the Company’s international sales.  Mr. Saucedo-Bardan is a businessman and developer and has been self-employed for more than five years.   Prior to joining the Company, in 2005, Mr. Saucedo-Bardan owned and operated a small restaurant in Mexico which he closed in December, 2007.   Mr. Saucedo-Bardan has a Bachelor’s Degree in Engineering from the Instituto Tecnologico De La Laguna in Mexico.  Mr. Saucedo-Bardan is the brother of Montse Zaman.  Mr. Saucedo-Bardan’s engineering experience has provided the Company with a great deal of assistance in developing and maintaining the Company’s numerous websites as well as assisting in the constant monitoring and updating of these websites.









MONTSE ZAMAN.  Montse Zaman is the secretary and treasurer for the Company. She worked for Zaman & Company, a private business consulting firm, as an administrative assistant from 2003 until the end of 2008 when she joined the Company. Ms. Zaman has extensive organizational experience and is involved in handling the day-to-day administrative operations of the Company.  Ms. Zaman has an extensive background in journalism and has a degree in Communications from Instituto Superior De Ciencia Y Technologia A.C. in Mexico.  Mrs. Zaman possesses strong administrative credentials which have proven invaluable in handling the daily operations of the Company and reporting and working directly with the Company’s CFO in ensuring that all financial transactions are accurately and properly reported.





LOWELL HOLDEN.  Lowell Holden is CFO and Chief Accounting Officer of the Company as well as a director.  Since 1983, Mr. Holden has owned and operating his own consulting firm, LS Enterprises, Inc., which provides business consulting, accounting and other services to businesses.  Mr. Holden has a broad range of business experience including managing, securing financing, structuring of transactions, and is experienced and knowledgeable in managing relationships with customers, financing institutions and stockholders. Mr. Holden also has a background in assisting companies in fulfilling their financial auditing and SEC reporting requirements. Mr. Lowell Holden has a Bachelor's of Science degree from Iowa State University.





CONFLICTS OF INTEREST





The Officers and Directors of the Company will devote most of their time to the Company however; there will be occasions when the time requirements of the Company’s business conflict with the demands of their other business and investment activities. Such conflicts may require that the Company attempt to employ additional personnel. There is no assurance that the services of such persons will be available or that they can be obtained upon terms favorable to the Company.





There is no procedure in place which would allow the Officers and Directors to resolve potential conflicts in an arms-length fashion. Accordingly, they will be required to use their discretion to resolve them in a manner which they consider appropriate.





The Company’s Officers and Directors may actively negotiate or otherwise consent to the purchase of a portion of their common stock as a condition to, or in connection with, a proposed merger or acquisition transaction. It is anticipated that a substantial premium over the initial cost of such shares may be paid by the purchaser in conjunction with any sale of shares by the Company’s Officers and Directors which is made as a condition to, or in connection with, a proposed merger or acquisition transaction. The fact that a substantial premium may be paid to the Company’s Officers and Directors to acquire their shares creates a potential conflict of interest for them in satisfying their fiduciary duties to the Company and its other shareholders. Even though such a sale could result in a substantial profit to them, they would be legally required to make the decision based upon the best interests of the Company and the Company’s other shareholders, rather than their own personal pecuniary benefit.











The Company previously adopted a Code of Ethics in 2004.  The Company has revised the Code of Ethics and is adopting a new Code of Ethics which applies to its directors as well as to its officers including its principal executive officer, principal financial officer, and principal accounting officer. A copy of the Code of Ethics is attached as an Exhibit to this Report and is also available on the Company’s website, www.crownequityholdings.com.  A copy of the Code of Ethics is also available at no charge to anyone who may send a request in writing to the Company, addressed to its CEO, at 5440 West Sahara Avenue, Suite 205, Las Vegas, NV 89146.





Identification of Certain Significant Employees. The Company does not employ any persons who make or are expected to make significant contributions to the business of the Company.





Item 11:  Executive Compensation





During fiscal 2010 the Company paid its officers and directors an aggregate of $150,150 plus issued 8,767,510 shares of common stock valued at $149,800 plus accrued $44,250 for services for an aggregate value of $344,200 for their services.


The following tables sets for the compensation for all officers and directors during the past three years:





DIRECTORS COMPENSATIONOFFICERS COMPENSATION





Annual compensation


Long-term compensationAwards


PayoutsName

and

Principal

Position

Salary

($)


Bonus

($)


Other

annual

compen

-sation

($)


Restricted

stock

award(s)

($)


Securities

under-

lying

options/

SARs

(#)


LTIP

payouts

($)


All other

compen-

sation

($)(1)KennethBosket,CEO,


28,000



-



-



38,000



-



-



66,000Director


19,500



-



-



17,600



-



-



37,10012,000
(1)






















12,000Arnulfo


29,400



-



-



39,600



-



-



69,000Saucedo-


21,800



-



-



41,400



-



-



63,200Bardan,


3,000
(2)


-



-



-



-



-



3,000Chairman,DirectorMontseZaman,Secretary,


61,250



-



-



87,950



-



-



149,200Treasurer,


20,450



-



-



87,550



-



-



108,000Director


20,700
(3)


-



-







-



-



20,700LowellHoldenCFO,


31,500



-



-



28,500



-



-



60,000Director


-



-



-



-



-



-



--



-



-



-



-



-



-





(1)
Mr. Bosket received $9,000 in cash and $ 3,000 in accrued compensation


(2)
Mr. Saucedo-Bardan received $3,000 in accrued compensation











(3)
Ms. Zaman received $3,700 in cash and $17,000 in accrued compensation





Directors are entitled to reimbursement for reasonable travel and other out-of-pocket expenses incurred in connection with attendance at meeting of the Board of Directors.





The Company has no material bonus or profit-sharing plans pursuant to which cash or non-cash compensation is or may be paid to the Company’s directors or executive officers.





The Company has no compensatory plan or arrangements, including payments to be received from the Company, with respect to any executive officer or director, where such plan or arrangement would result in any compensation or remuneration being paid resulting from the resignation, retirement or any other termination of such executive officer’s employment or from a change-in-control of the Company or a change in such executive officer’s responsibilities following a change-in-control and the amount, including all periodic payments or installments where the value of such compensation or remuneration exceeds $100,000 per executive officer.





During the last completed fiscal year, no funds were set aside or accrued by the Company to provide pension, retirement or similar benefits for Directors or Executive Officers.





The Company has no written employment agreements.





In December, 2007, the Company adopted the Crown Equity Holdings, Inc. Consultants and Employees Stock Plan for 2007. Under the Plan, 100,000,000 shares are reserved for issuance to employees, officers, directors, advisors and consultants. As of December 31, 2010, 57,710,000 shares had been issued under the Plan.





Termination of Employment and Change of Control Arrangement. Except as noted herein, the Company has no compensatory plan or arrangements, including payments to be received from the Company, with respect to any individual named above from the latest or next preceding fiscal year, if such plan or arrangement results or will result from the resignation, retirement or any other termination of such individual’s employment with the Company, or from a change in control of the Company or a change in the individual’s responsibilities following a change in control.





Section 16(a) Beneficial Ownership Reporting Compliance. During the year ended December 31, 2009, the following persons were officers, directors and more than ten-percent shareholders of the Company’s common stock:





Name

Position

Filed ReportsSteven Onoue

Director

YesKenneth Bosket

Officer, Director

YesArnulfo Saucedo-Bardan

Officer, Director

YesMontse Zaman

Officer, Director

YesLowell Holden

Officer, Director

YesCrown Marketing

Shareholder

Yes





Item 12  Security Ownership of Certain Beneficial Owners and Management





There were 753,707,071 shares of the Company' common stock issued and outstanding on December 31, 2010. There are 100,000,000 shares of preferred stock, par value $.001, authorized but none issued. The following tabulates holdings of shares of the Company by each person who, subject to the above, at the date of this Report, holds or record or is known by Management to own beneficially more than five percent (5%) of the Common Shares of the Company and, in addition, by all directors and officers of the Company individually and as a group.











Names and Addresses

Number of

Shares Owned

Beneficially


Percent of

Beneficially

Owned SharesSteven Onoue (1)


3,500,000



.46
%5440 Sahara, Suite 205Las Vegas, NV 89146Kenneth Bosket (1)


6,940,300



.92
%5440 Sahara, Suite 205Las Vegas, NV 89146Arnulfo Saucedo-Bardan (1)


8,909,170



1.18
%5440 Sahara, Suite 205Las Vegas, NV 89146Montse Zaman (1)


81,986,640



10.88
%5440 Sahara, Suite 205Las Vegas, NV 89146Lowell Holden(1)


2,722,500



.36
%5440 Sahara, Suite 205Las Vegas, NV 89146Crown Marketing Corporation


440,794,100



58.48Mina #222 Sur, Gomez PalacioDurango Mexico CP 35000Aida Bardan Gloria(2)


440,794,100



58.48Mina #222 Sur, Gomez PalacioDurango Mexico CP 35000All directors and officers as a group (5)


547,058,592



13.81
%





(1) Denotes officer or director.





(2) Mrs. Bardan Gloria is the sole shareholder of Crown Marketing Corp.  She is the mother of Montse Zaman and Arnulfo Saucedo-Bardan.  Both Ms. Zaman and Mr. Saucedo-Bardan disclaim any beneficial interest in the shares owned by Crown Marketing.





Change in Control. There are no arrangements known to the Company, including any pledge by any person of securities of the Company, the operation of which may at a subsequent date result in a change of control of the Company.











Equity Compensation Plan Information





Plan Category

Number of securities

to be issued upon

exercise of

outstanding options,

warrants and rights


Weighted-average

exercise price of

outstanding options,

warrants and rights


Number of securities

remaining available

for future issuance

under equity

compensation plans

(excluding securities

reflected in column

(a))(a)


(b)


(c)Equity compensation plans approved by security holders


0



n/a



66,290,000Equity compensation plans not approved by security holders










0Total


0







66,290,000





The Company utilizes the shares available under the Plan described above to issue shares of stock as compensation to employees, consultants and officers and directors.  At the end of each quarter, the Board of Directors of the Company determines the amount of shares to be issued pursuant to the Plan.





Item 13:  Certain Relationships and Related Transactions





In 2010, the Company paid the following related parties:
 ·
Ken Bosket, CEO and director, $28,000 cash and 1,840,280  shares of restricted stock plus accrued $8,500 for a total value of $66,000
 ·
Arnulfo Saucedo-Bardan, Chairman and director, $29,400 cash and 2,109,170 shares of restricted stock  plus accrued $8,500 for a total value of $69,000.
 ·
Montse Zaman, Secretary, Treasurer and director, $61,250 cash and 3,655,560 shares of restricted stock plus accrued $18,750 for a total value of $149,200
 ·
Lowell Holden CFO and director, $31,500 cash and 1,162,500 shares of restricted stock plus accrued $8,500 for a total value of $60,000.




On December 2, 2009, the Company signed a one year lease for 2,400 square feet of office space.  The rent for the space was $2,400 per month or $28,800 paid in 2010. The landlord is Ms. Zaman’s husband.  The lease was renewed for one more year at the same rental rate as in 2010.





On September 29, 2009 Crown Marketing, Inc. acquired from TaxMasters, Inc. a majority of the outstanding shares of Crown Equity. As part of this transaction effective August 4, 2009, all outstanding balances due from Crown Equity to TaxMasters (Crown Partners) were forgiven. Just prior to the merger, Crown Equity owed Crown Partners $50,167 in advances and $55,897 in accounts payable. Crown Equity recognized this reduction of debt as contributed capital.  Crown Marketing Corp. is owned by the mother of Ms. Zaman and Mr. Saucedo-Bardan, directors of the Company.





During December 2008, Crown Equity’s then-Chief Financial Officer Montse Zaman advanced the company $24,335 in notes payable. As of December 31, 2010 and 2009 the outstanding balance was zero.











As of December 31, 2008, amounts were due to Crown Partners of $55,897 and Montse Zaman, Chief Financial Officer, of $18,822. As of December 31, 2010 and 2009, the amount outstanding was zero.





On November 20, 2009, the Company converted accounts payable and advances from Montse Zaman, a related party, of $79,184 to a three year unsecured note maturing on November 19, 2012. Interest is incurred at 12% per annum unless the principal and interest are not paid by maturity at which time the interest rate accelerates to 18% per annum.





During the quarter ended March 31, 2007, the Company borrowed $12,700 from Phoenix Consulting Services Inc. controlled by a related party. The loan is unsecured and matured on April 1, 2008 and accrued interest at 12% per annum. The note can be converted into common shares of the company at the holder’s option at a conversion price to be determined in the future.  Amounts outstanding under this agreement subsequent to April 1, 2008 accrued interest at 18% per annum. On November 20, 2009, the note including principal and interest totaling $16,025 was converted to a long term note due November 19, 2012 with principal and interest due at maturity.  If the principal and interest are not paid by maturity, the interest rate accelerates to 18% per annum.





Of the Company’s five directors, only Messrs. Holden and Onoue may be considered “independent” directors as they are the only directors which are not also employed by the Company and/or work out of the Company’s headquarters in Las Vegas, Nevada.  The Company has no committees and therefore has no independent directors serving on committees





Item 14  Principal Accounting Fees and Services





The following table presents for each of the last two fiscal years the aggregate fees billed in connection with the audits of our financial statements and other professional services rendered by our independent registered public accounting firm MaloneBailey, LLP, Certified Public Accountants and Consultants.





2010


2009Audit fees

$
12,505



13,828Audit related fees


-



-Tax fees


1,500



6,000All other fees


-



-





Audit fees represent the professional services rendered for the audit of our annual financial statements and the review of our financial statements included in quarterly reports, along with services normally provided by the accounting firm in connection with statutory and regulatory filings or engagements.  Audit-related fees represent professional services rendered for assurance and related services by the accounting firm that are reasonably related to the performance of the audit or review of our financial statements that are not reported under audit fees.





Tax fees represent professional services rendered by the accounting firm for tax compliance, tax advice, and tax planning.  All other fees represent fees billed for products and services provided by the accounting firm, other than the services reported for in the other categories.





Item 13:  Exhibits and Reports on Form 8-K





On January 13, 2010 the Company filed an 8-K pertaining to a change in officers and directors.











On March 26, 2010 the Company filed an 8-K pertaining to amended articles of incorporation authorizing 10,000,000 shares of preferred stock.





On July 20, 2010 the Company filed an 8-K amending the articles of incorporation increasing the authorized common shares to 4,900,000,000 and preferred shares to 100,000,000.





(a)
Financial Statements and Schedules





The following financial statements and schedules are filed as part of this report:





Report of Independent Registered Public Accounting Firm

F-1Consolidated Balance Sheets as of December 31, 2010 and 2009

F-2Consolidated Statements of Operations for the Years Ended December 31, 2010 and 2009

F-3Consolidated Statement of Stockholders’ Equity (Deficit) for the Years Ended December 31, 2010 and 2009

F-4Consolidated Statements of Cash Flows for the Years Ended December 31, 2010 and 2009

F-5Notes to the Consolidated Financial Statements

F-6





EXHIBITS FILED WITH THIS REPORT





Exhibits required by Item 601 of Regulation S-K.  The following exhibits are filed as a part of, or incorporated by reference into, this Report.





ExhibitNumber

Description3(i)

Amended and Restated Articles of Incorporation (filed as an exhibit to that Form 8-K filed on 3-20-10 and incorporated herein by this reference)3(ii)

Bylaws (filed as an exhibit to Form 10-SB filed on 3-13-2000 and incorporated herein by this reference)10(5)

License Agreement with Velvet International10(6)

Stock Purchase Agreement by and between TaxMasters, Inc. and Crown Marketing Corp.14

Code of Business Conduct and Ethics31.1*

Certifications Required by Rule 13a-14(a) of the Securities Exchange Act of 1934, as amended, as Adopted Pursuant to Section 302 of the Sarbanes-Oxley Act of 200232.1*

Certification of Chief Executive Officer and Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002


*    Exhibit filed herewith











SIGNATURES





Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned; thereunto duly authorized, in the City of Las Vegas, State of Nevada, on March 31, 2011.





CROWN EQUITY HOLDINGS, INC.By:/s/ Kenneth BosketKenneth Bosket, Chief Executive Officer





Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities indicated on March 31, 2011.





Signature


Title/s/ Arnulfo Saucedo-Bardan


Chairman, DirectorArnulfo Saucedo-Bardan/s/ Kenneth Bosket


Director, Chief Executive OfficerKenneth Bosket/s/ Steven Onoue


DirectorSteven Onoue/s/ Montse Zaman


Director, Secretary, TreasurerMontse Zaman/s/ Lowell Holden

Director, Chief Financial Officer (Principal FinancialLowell Holden

Officer), Principal Accounting Officer











REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM





To the Board of Directors


Crown Equity Holdings, Inc.


Las Vegas, Nevada





We have audited the accompanying consolidated balance sheets of Crown Equity Holdings, Inc. (“the Company”) as of December 31, 2010 and 2009, and the related consolidated statements of operations, shareholders’ equity (deficit), and cash flows for the years then ended. These consolidated financial statements are the responsibility of Crown Equity Holdings, Inc.'s management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.





We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform an audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.





In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Crown Equity Holdings, Inc. as of December 31, 2010 and 2009 and the results of operations and cash flows for the years then ended, in conformity with accounting principles generally accepted in the United States of America.





The accompanying consolidated financial statements have been prepared assuming that Crown Equity Holdings, Inc. will continue as a going concern. As discussed in Note 2 to the consolidated financial statements, Crown Equity Holdings, Inc. has historically suffered losses from operations which raise substantial doubt about its ability to continue as a going concern. Management’s plans regarding those matters also are described in Note 2. The consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.





/s/ MaloneBailey, LLP


www.malonebailey.com


Houston, Texas


March 31, 2011











CROWN EQUITY HOLDINGS, INC.


CONSOLIDATED BALANCE SHEETS





December 31,2010


2009ASSETSCurrent assets:Cash and cash equivalents

$
149,727


$
249,612Marketable securities


1,295,751



204,500Accounts receivable


10,665



—Prepaid expense


2,400



8,102Total current assets


1,458,543



462,214Property and equipment, net of accumulated depreciation of $86,657 and $58,141, respectively


56,212



17,993Total assets

$
1,514,755


$
480,207LIABILITIES AND STOCKHOLDERS’ EQUITYCurrent liabilities:Accounts payable and accrued expense

$
185,498


$
14,332Taxes payable


—



16,990Deferred revenue


216,095



62,000Total current liabilities


401,593



93,322Notes payable- related parties


95,209



87,209Total liabilities


496,802



180,531Stockholders’ equity:Preferred stock, $0.001 par value, 100,000,000 shares authorized, none issued and outstanding


—



—Common stock, $0.001 par value, 4,900,000,000 authorized, 753,737,071 and 728,806,320 issued and outstanding, respectively


753,737



728,810Additional paid-in capital


6,222,775



5,819,708Accumulated deficit


(5,958,559
)


(6,248,842
)Total stockholders’ equity


1,017,953



299,676Total liabilities and stockholders’ equity

$
1,514,755


$
480,207





The accompanying notes are an integral part of these consolidated financial statements.











CROWN EQUITY HOLDINGS, INC.


CONSOLIDATED STATEMENTS OF OPERATIONS





Years EndedDecember 31,2010


2009Revenue

$
1,396,228


$
659,907Direct material costs


86,890



2,805Gross profit


1,309,338



657,102Operating expenses:General and administrative expense


1,445,476



568,643Depreciation


28,516



25,380Income (loss) from operations


(164,654
)


63,079Other income (expenses):Gain on debt forgiveness


—



16,083Other income


35,966



—Interest income


98



225Realized gain (loss) on marketable securities


(18,579
)


9,515Unrealized gain on marketable securities


452,587



26,387Interest expense


(12,307
)


(3,015
)Other expense


(2,828
)


(1,357
)Total other income


454,937



47,838Net  income before taxes


290,283



110,917Provision for income taxes


—



16,990Net income

$
290,283


$
93,927Net income per share, basic and diluted

$
0.00


$
0.00Weighted average number of shares outstanding


745,919,471



718,812,650





The accompanying notes are an integral part of these consolidated financial statements.











CROWN EQUITY HOLDINGS, INC.


CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (DEFICIT)


YEARS ENDED DECEMBER 31, 2010 AND 2009





TotalAdditional





Stockholders’Common Stock


Paid-In


Accumulated


EquityShares


Amount


Capital


Deficit


(Deficit)Balances at December 31,  2008


691,996,320


$
691,996


$
5,408,108


$
(6,342,769
)

$
(242,665
)Issuance of common stock for cash


2,500,000



2,500



22,500



—



25,000Issuance of common stock for accounts payable


600,000



600



5,400



—



6,000Issuance of common stock for services


8,960,000



8,960



63,960



—



72,920Issuance of common stock for service to related parties


24,750,000



24,750



213,680



—



238,430Debt forgiveness- related party


—



—



106,064



—



106,064Net income


—



—



—



93,927



93,927Balances at December 31, 2009


728,806,320



728,806



5,819,712



(6,248,842
)


299,676Issuance of common stock for services


23,830,751



23,831



393,163



—



416,994Stock issued for fixed assets


1,100,000



1,100



9,900



—



11,000Net income


—



—



—



290,283



290,283Balances at December 31, 2010


753,737,071


$
753,737


$
6,222,775


$
(5,985,559
)

$
1,017,953





The accompanying notes are an integral part of these consolidated financial statements.









CROWN EQUITY HOLDINGS, INC.


CONSOLDIATED STATEMENTS OF CASH FLOWS


Years EndedDecember 31,2010


2009Cash flows from operating activities:Net income

$
290,283


$
93,927Adjustments to reconcile net income to net cash provided by (used in) operating activities:Depreciation expense


28,516



25,380Common stock issued for services


416,994



311,350Marketable securities disposed for services


13,368



—Unrealized gain on marketable securities


(452,587
)


(26,387
)Realized (gain) loss on marketable securities


18,579



(9,515
)Changes in operating assets and  liabilities:Accounts receivable


(10,665
)


—Prepaid expense


5,702



(8,102
)Marketable securities received for revenue


(553,763
)


(106,597
)Accounts payable and accrued expense


171,166



(39,736
)Accounts payable and accrued expense-related party


—



(14,187
)Income taxes payable


(16,990
)


16,990Deferred revenue


(62,000
)


—Net cash provided by (used in) operating activities


(151,397
)


243,123Cash flows from investing activities:Proceeds from the sale of marketable securities


102,372



—Cash paid for the purchase of marketable securities


(3,125
)


—Cash paid for acquisition of fixed assets


(55,735
)


—Net cash provided by investing activities


43,512



—Cash flows from financing activities:Repayment of advances from related party


—



(10,409
)Borrowings on notes payable to related party


—



(10,000
)Payments on notes payable to related party


8,000



—Payments on notes payable


—



(1,000
)Proceeds from sale of stock


—



25,000Net cash provided by (used in) financing activities


8,000



3,591Net increase (decrease) in cash


(99,885
)


246,714Cash – beginning of year


249,612



2,898Cash – end of year

$
149,727


$
249,612SUPPLEMENT DISCLOSURES:Interest paid

$
642


$
—Income taxes paid


—



—NONCASH INVESTING AND FINANCING ACTIVITIES:Marketable securities received for deferred revenue

$
216,095


$
62,000Common stock issued for the acquisition of fixed assets


11,000



—Stock issued for accounts payable and accrued liabilities


—



6,000Related party liability converted to long-term debt-related party


—



97,209





The accompanying notes are an integral part of these consolidate financial statements.











CROWN EQUITY HOLDINGS, INC.


NOTES TO CONSOLIDATED FINANCIAL STATEMENTS





NOTE 1 – NATURE OF BUSINESS AND SUMMARY OF ACCOUNTING POLICIES





Nature of Business





Crown Equity Holdings Inc. (”Crown Equity”) was incorporated in August 1995 in Nevada. The Company is offering its services to companies seeking to become public entities in the United States. It has launched a website, www.crownequityholdings.com, which offers its services in a wide range of fields. The Company provides various consulting services to companies and individuals dealing with corporate structure and operations globally.





In 2007, the Company, through a wholly-owned subsidiary, Crown Trading Systems, Inc. (“CTS”), a Nevada corporation, began to develop, sell and produce computer systems which are capable of running multiple monitors from one computer.  CTS is able to run 16 monitors off one CPU. In late 2007, CTS began to attend trade shows and starting selling these systems. In 2009, Crown Trading Systems was dissolved as a corporation and its business was absorbed into the Company.





In 2010 the Company formed two subsidiaries Crown Tele Service, Inc. and Crown Direct, Inc.  Crown Tele will provide voice over IP messaging at a competitive price to other competitors and Crown Direct will provide its client with direct sales of products.





On September, 30, 2009 Crown Marketing, Inc. acquired controlling interest of Crown Equity from Crown Partners, Inc..





Principles of Consolidation





The consolidated financial statements include the financial information of Crown Equity Holdings and its wholly owned subsidiaries, Crown Tele, Inc. and Crown Direct, Inc. All significant inter-company accounts and transactions have been eliminated.





Use of Estimates





The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the balance sheet. Actual results could differ from those estimates.





Cash and Cash Equivalents





Crown Equity considers all highly liquid investments purchased with an original maturity of three months or less to be cash equivalents.









Stock Based Compensation





The company adopted the provisions of ASC 718 requiring employee equity awards to be accounted for under the fair value method. Accordingly, share-based compensation is measured at grant date, based on the fair value of the award and is recognized as expense over the requisite employee service period. The Company estimates the fair value of share-based payments using the Black-Scholes option-pricing model for common stock options and the closing price of the company’s common stock for common share issuances.





Revenue recognition





Crown Equity’s revenue is recognized pursuant to ASC 605 “Revenue Recognition.” The Company recognizes its revenue from services as those services are performed. Revenue recognition is limited to the amount that is not contingent upon delivery of any future service or meeting other specified performance conditions.





Services are normally completed as described on the sales invoice issued for the service provided. In most cases the services is a one-time completion and recognized when the service is completed. If a service is provided over a time period that exceeds 30 days the revenue is recognized on a monthly basis at the end of the month in which it is completed.





Contract revenues include royalties under license. Contract revenue related to technology licenses is fully recognized only after the license period has commenced, the technology has been delivered and no further involvement of Crown Equity is required.





Crown Equity receives payment for its services in both cash and equity instruments issued by the customer. The equity instruments are accounted for in accordance with the provisions of ASC 718 “Compensation – Stock Compensation” and is based on the fair value of the consideration received or the fair value of the equity instrument issued, whichever is more reliably measurable. The measurement date of the fair value of the equity instrument issued is the date on which the company fully vests in the shares received. The company is fully vested in the stock it received on the date of receipt of the shares. Services that are not preformed within the period are recognized as deferred revenue. Based on this valuation method, during the years ended December 31, 2010 and 2009, the Company received equity securities valued at $553,763 and $106,597, respectively for payment of services to the Company and equity securities valued at $216,095 and $62,000 which were recorded as deferred revenue as of December 31, 2010 and 2009, respectively.





General and Administrative Expenses





Crown Equity’s general and administrative expenses consisted of the following types of expenses during the years ended December 31, 2010 and 2009: Compensation expense, payroll expense, rent, travel and entertainment, legal and accounting, utilities, web sites, office expenses, depreciation and other administrative related expenses





Marketable Securities





In accordance with Accounting Standards Codification 825 an entity is permitted to irrevocably elect fair value on a contract-by-contract basis for new assets or liabilities within the scope of ASC 825 as the initial and subsequent measurement attribute for those financial assets and liabilities and certain other items including property and casualty insurance contracts. Entities electing the fair value option are required to (i) recognize changes in fair value in earnings and (ii) expense any upfront costs and fees associated with the item for which the fair value option is elected. Entities electing the fair value option are required to distinguish, on the face of the statement of financial position, the fair value of assets and liabilities for which it has elected the fair value option, and similar assets and liabilities measured using another measurement attribute. An entity can accomplish this either by reporting the fair value and non-fair-value carrying amounts as separate line items or by aggregating those amounts and disclosing parenthetically the amount of fair value included in the aggregate amount.











Crown Equity adopted ASC 825 in the third quarter of fiscal 2009 and elected the fair value option for all their marketable securities.





Management has elected the fair value option as management believes it best reflects the true market value of the securities at the date of valuation.





The Company reports the change in value of the securities as realized or unrealized gains or losses on a quarterly basis.  The gain or loss is calculated as the difference between the acquiring value and the closing market value at the end of the reporting period. For securities purchased, the acquiring value is the fair value of the securities on the date they are acquired. For securities received as payment for revenue transactions, the acquiring value is the fair value of the securities on the date the Company receives the shares as this is the date the company is fully vested in the stock. During the years ended December 31, 2010 and 2009, the Company reported realized gains (losses) of ($18,579) and $9,515 and unrealized gains of $452,587 and $26,387, respectively.





Property and equipment





Property and equipment are carried at the cost of acquisition or construction and depreciated over the estimated useful lives of the assets. Costs associated with repair and maintenance are expensed as incurred. Costs associated with improvements which extend the life, increase the capacity or improve the efficiency of our property and equipment are capitalized and depreciated over the remaining life of the related asset. Gains and losses on dispositions of equipment are reflected in operations. Depreciation is calculated using the straight-line method over the estimated useful lives of the assets, which are 3 to 5 years.





Impairment of long-lived assets





The Company reviews the carrying value of its long-lived assets annually or whenever events or changes in circumstances indicate that the historical-cost carrying value of an asset may no longer be appropriate. The Company assesses recoverability of the asset by comparing the undiscounted future net cash flows expected to result from the asset to its carrying value. If the carrying value exceeds the undiscounted future net cash flows of the asset, an impairment loss is measured and recognized. An impairment loss is measured as the difference between the net book value and the fair value of the long-lived asset. Fair value is estimated based upon either discounted cash flow analysis or estimated salvage value. No impairment charge was recorded in 2010 or 2009.





Basic and diluted net income per share





Basic and diluted net income per share calculations are calculated on the basis of the weighted average number of common shares outstanding during the year. They include the dilutive effect of common stock equivalents in years with net income. Basic and diluted net income per share are the same due to the absence of common stock equivalents.











Income Taxes





Crown Equity recognizes deferred tax assets and liabilities based on differences between the financial reporting and tax basis of assets and liabilities using the enacted tax rates and laws that are expected to be in effect when the differences are expected to be recovered. Crown Equity provides a valuation allowance for deferred tax assets for which it does not consider realization of such assets to be more likely than not.





Fair Value of Financial Instruments





The Company's financial instruments consist of cash, marketable securities and debt. The carrying amount of these financial instruments approximates fair value due either to length of maturity or interest rates that approximate prevailing market rates unless otherwise disclosed in these consolidated financial statements.





Reclassifications





Certain prior period amounts have been reclassified to conform to current period presentation.





Recently Issued Accounting Pronouncements





Crown Equity does not expect the adoption of any recently issued accounting pronouncements to have a significant impact on their financial position, results of operations or cash flows.





NOTE 2 - GOING CONCERN





As shown in the accompanying financial statements, Crown Equity has an accumulated deficit of $5,958,559 as of December 31, 2010 and incurred a loss from operations of $164,654 for the year ended December 31, 2010. Unless profitability and increases in stockholders’ equity continues, these conditions raise doubt as to Crown Equity's ability to continue as a going concern. The consolidated financial statements do not include any adjustments that might be necessary if Crown Equity is unable to continue as a going concern.





Crown Equity continues to review its expense structure reviewing costs and their reduction to move towards profitability. The Company’s expenses are planned to decrease as a percent of revenue resulting in profitability and increased shareholders’ equity.





NOTE 3 – MARKETABLE SECURITIES





Marketable securities are classified as available-for-sale and are presented in the balance sheet at fair market value.





Per Accounting Standards Codification 820 “Fair Value Measurement ”, fair values defined establishes a framework for measuring fair value under generally accepted accounting principles and expands disclosures about fair value measurements. ASC 820 does not require any new fair value measurements.





ASC 820 establishes a valuation hierarchy for disclosure of the inputs to valuation used to measure fair value. This hierarchy prioritizes the inputs into three broad levels as follows:





Level 1: Quoted market prices in active markets for identical assets or liabilities


Level 2: Observable market based inputs or unobservable inputs that are corroborated by market data











Level 3: Unobservable inputs that are not corroborated by market data





Crown Equity has classified these marketable securities at level 1 with a fair value of $1,295,751 and $204,500 as of December 31, 2010 and 2009, respectively.





NOTE 4 – PROPERTY AND EQUIPMENT





Property and equipment consisted of the following at December 31, 2010 and 2009:





2010


2009Computer equipment

$
142,869


$
76,134Less: accumulation depreciation


(86,657
)


(58,141
)Net property and equipment

$
56,212


$
17,993





Depreciation expense totaled $28,516 and $25,380 for the years ended December 31, 2010 and 2009, respectively.





NOTE 5 – INCOME TAXES





The Company follows Accounting Standards Codification 740, Accounting for Income Taxes. During 2009, there was a change in control of the Company.





Under section 382 of the Internal Revenue Code such a change in control negates much of the tax loss carry forward and deferred income tax. Deferred income taxes reflect the net tax effects of (a) temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax reporting purposes, and (b) net operating loss carry forwards. For federal income tax purposes, the Company uses the accrual basis of accounting, the same that is used for financial reporting purposes.





The Company did not have taxable income for the years ended December 31, 2010 or 2009.





The Company’s deferred tax assets consisted of the following as of December 31, 2010 and 2009:





2010


2009Net operating loss

$
19,104


$
21,700Deferred revenue


75,633



14,185Total deferred tax asset


94,737



35,885Valuation allowance


(94,737
)


(35,885
)Net deferred tax asset

$
-


$
-





The Company had a net income of $290,283 and $93,927 for the years ending December 31, 2010 and 2009, respectively. As of December 31, 2010, the company’s net operating loss carryforward was $54,583.





NOTE 6 – COMMON STOCK





In December, 2007, the Company adopted the Crown Equity Holdings, Inc. Consultants and Employees Stock Plan for 2007. Under the Plan, 10,000,000 shares are reserved for issuance to employees, officers, directors, advisors and consultants.











The Company values the stock issued for services to non-employees based on the closing price of the stock issued upon completion of the requisite service period. The value is expensed upon completion of the services.





In 2009 the Company issued 2,500,000 shares of common stock valued at $25,000 for cash, 600,000 shares of common stock valued at $6,000 for accounts payable and 33,710,000 shares of common stock valued at $311,350 for services.





In 2010 the Company issued 1,100,000 shares of common stock valued at $11,000 for fixed assets and 23,830,751 shares valued at $416,994 for services.





On March 25, 2010, the Company filed Amended and Restated Articles of Incorporation authorizing 10,000,000 shares of preferred shares with par value of $0.001 and reducing the authorized shares of common stock from 500,000,000 shares to 490,000,000 shares.





On June 22, 2010 the Company approved a forward split of common stock at a ratio of 10 shares for each one share outstanding. The Company approved the increase of authorized shares of common stock from 490,000,000 to 4,900,000,000 and increased the authorized number of preferred shares from 10,000,000 to 100,000,000, with both common and preferred having a par value of $0.001 per share.





NOTE 7 - RELATED PARTY TRANSACTIONS





On December 2, 2009, the Company signed a one year lease for 2,400 square feet of office space.  The rent for the space is $2,400 per month or $28,800 due in 2010. The landlord is related to one of the officers of the Company.





In the year ending December 31, 2010 the Company paid four related parties $150,150 and issued $149,800 of common stock to the same parties and accrued $44,250 for services.  In 2009 $61,750 was paid and $227,000 was accrued for services to two related party consultants. The related parties provide a variety of services including accounting, managerial, writing and web content production.





On September 29, 2009 Crown Marketing, Inc. acquired from TaxMasters, Inc. a majority of the outstanding shares of Crown Equity. As part of this transaction effective August 4, 2009, all outstanding balances due from Crown Equity to TaxMasters (Crown Partners) were forgiven. Just prior to the merger, Crown Equity owed Crown Partners $50,167 in advances and $55,897 in accounts payable. Crown Equity recognized this reduction of debt as contributed capital.





On November 20, 2009, the Company converted accounts payable and advances from Montse Zaman, a related party, of $71,184 to a three year unsecured note maturing on November 19, 2012. Interest is incurred at 12% per annum unless the principal and interest are not paid by maturity at which time the interest rate accelerates to 18% per annum. During 2010 the related party advanced the Company $8,000 bring the total principal amount under the note as of December 31, 2010 to $79,184.





During the quarter ended March 31, 2007, the Company borrowed $12,700 from Phoenix Consulting Services Inc. controlled by a related party. The loan is unsecured and matured on April 1, 2008 and accrued interest at 12% per annum. The note can be converted into common shares of the company at the holder’s option at a conversion price to be determined in the future.  Amounts outstanding under this agreement subsequent to April 1, 2008 accrue interest at 18% per annum. On November 20, 2009, the note including principal and interest totaling $16,024 was converted to a long term note due November 19, 2012 with principal and interest due at maturity.  If the principal and interest are not paid by maturity, the interest rate accelerates to 18% per annum. The unpaid principal amount on this note was $16,024 as of December 31, 2009 and 2010.











During the quarter ended December 31, 2008, the Company borrowed $ 1,000 from an unrelated third party.  The note was unsecured, due on demand bearing no interest. The note was repaid during 2009.





Note 8 – CONTINGENCIES





The Company had pending litigation in Arizona small claims court - Strojnik v. Crown Equity Holdings, Inc. and Crown Partners, Inc. which was filed September 25, 2008.  On April 14, 2010 the case was dismissed without prejudice and without further notice for lack of prosecution.





In November, 2010, the Company, its Secretary-Treasurer and Marketing Manager were sued by an individual who was previously affiliated with River Ridge Holdings Ltd., an entity with which the Company had a Consulting Agreement.  The amended complaint alleges wrongful termination, fraud, unlawful manipulation of securities, defamation per se, breach of contract, and a whistle blower allegation.  The Company has engaged legal representation and believes the complaint and its allegations to be wholly without merit.  The Company has filed a motion to dismiss which has not yet been decided by the court.





Note 9 – SUBSEQUENT EVENTS





On January 3, 2011 Crown Equity issued 6,989,475 shares of common stock for service accrued in 2010 valued at $118,821.  The amount was accrued as of December 31, 2010.





On March 8, 2011 the Company formed a wholly owned subsidiary CRWE Real Estate, Inc.





On March 9, 2011 the Company designated 1,000,000 shares of the 10,000,000 shares of authorized but unissued preferred stock to be Series A Preferred stock with a par value of $0.001 and conversion rights by holder of 100 shares of common stock for each share of Series A Preferred.





On March 10, 2011 the Company issued 20,000,000 shares of common stock to one individual for services valued at $400,000.





On March 16, 2011 the Company issued 600,000 shares of Series A Preferred at $1.00 per share to one entity for $600,000 cash.