<PAGE>

                                                                 EXHIBIT 10.10


                               PROGRAM AGREEMENT
                               -----------------

     THIS AGREEMENT is made and entered into this 27th day of January, 2000
by and between SYLVAN LEARNING SYSTEMS, INC., a Maryland corporation ("Sylvan"),
and SLC FRANCHISE OWNERS ASSOCIATION, INC., a Delaware corporation ("FOA").

                                R E C I T A L S:
                                ----------------

     A. Sylvan is the franchisor of a franchise system pursuant to which it
licenses to each franchisee (individually a "Franchisee" and collectively, the
"Franchisees") the right to offer the Sylvan-proprietary system of programs,
systems, teaching and management techniques, individualized diagnostic tests and
academic and educational courses and programs designed to be personally taught,
supervised or administered to students who come to the Franchisees' locations
(individually a "Franchisee Center" and collectively the "Franchisees Centers")
for in-person instruction, and such other rights as are specifically described
in the various license agreements between Sylvan and the Franchisees (such
system of licensed centers, Sylvan-owned Centers ("Sylvan Centers") and the
services Franchisees Centers and Sylvan Centers (collectively, the "Centers")
offer being sometimes referred to herein as the "Sylvan Learning Center System",
and the license agreements between Sylvan and the Franchisees being herein
sometimes referred to individually as a "License Agreement" and collectively as
the "License Agreements").

     B. Sylvan has determined that to respond to the actual and anticipated
actions of its competitors and take advantage of new means of making educational
services available to the public, Sylvan must and should develop, in addition to
the Sylvan Learning Center System, an internet version of Sylvan's proprietary
programs, systems and teaching and management techniques (the "Sylvan On-line
System").

     C. Sylvan has concluded that the most effective way to develop and roll-
out the Sylvan On-line System is to establish a separate entity ("eSylvan").  In
that connection, Sylvan and eSylvan intend to enter into a license agreement
(the "eSylvan License Agreement") pursuant to which Sylvan will license to
eSylvan the exclusive right to develop and offer the Sylvan On-line System.

     D. Sylvan desires that Franchisees support the development of the Sylvan
On-line System and desires to facilitate the support of the Franchisees, and to
do so, will be offering Franchisees certain rights and benefits, to be set forth
in a document known as a "Participation Agreement," a form of which is attached
hereto as Exhibit A.

     E. The FOA is a non-profit trade association heretofore established whose
members include Franchisees and which was established for, among other reasons,
to represent its Franchisees in discussions with Sylvan of issues pertinent to
their relationships with Sylvan.
<PAGE>

     F. Sylvan has asked the FOA to support the development and marketing of
the eSylvan On-Line System and have developed a program therefor, as set forth
in the Participation Agreement (the "eSylvan Program").

     G. Sylvan and representatives of the FOA, as listed on Exhibit B hereto,
which is hereby incorporated herein by reference (the "FOA Negotiating Team")
have had extensive negotiations concerning the eSylvan Program, including
without limitation the terms of the Participation Agreement.

     H. Sylvan and the FOA believe that there are additional covenants and
agreements relating to the establishment of eSylvan and the eSylvan Program that
need to be set forth in writing and that such covenants and agreements would be
best set forth in a separate agreement between Sylvan and the FOA.

     NOW, THEREFORE, for and in consideration of the covenants and agreements
contained herein, and other good and valuable consideration, the receipt and
sufficiency of which are hereby acknowledged, Sylvan and the FOA hereby agree as
follows:

     1.  Franchisee Director. During the term of the eSylvan License Agreement
         -------------------
and any renewals thereof, the FOA shall have the right to designate one member
for election to the board of directors of eSylvan.  Sylvan shall take all
necessary steps to cause such designee to be elected to the eSylvan board.  The
designee shall be subject to Sylvan's approval, which shall not be unreasonably
withheld.

     2.  eSylvan Committee.  (a) Sylvan agrees to create a committee, to be
         -----------------
known as the "eSylvan Committee," to be comprised of two officers of Sylvan, at
the level of vice president or higher, and two representatives of the FOA Board.
Each representative of the FOA Board shall be a Franchisee, or the President of
a Franchisee, in good standing (i.e., such nominee is not in default under any
of its License Agreements with Sylvan).

         (b) The purposes of the eSylvan Committee shall be:

             (1) To negotiate with eSylvan on service fees and other
     modifications to the eSylvan Program benefits;

             (2) To review with Sylvan the exploitation of technology and
     contents developed by eSylvan and which are now or hereafter licensed to
     Sylvan, pursuant to the eSylvan License Agreement, and to review schedule
     and priorities for internet technology transfer to Franchisees, either
     through direct marketing by eSylvan (i.e., wholesaling) or through
     acquisition from eSylvan and distribution of technology products;

             (3) To review and approve proposed modifications to the eSylvan
     License Agreement which may have a material effect on Franchisees;

             (4) To review methodology for population analysis by territory for
     purposes of distributing eSylvan stock, as contemplated in the
     Participation Agreements,

                                      -2-
<PAGE>

     or for payments of Reverse Royalties, also as contemplated in the
     Participation Agreements;

             (5) To analyze Franchisee participation levels in the eSylvan
     Program and to develop strategies for increasing participation and benefits
     to Franchisees;

             (6) To analyze efficacy data on eSylvan programs and determine
     areas where the SYLVAN brand may be negatively impacted, and to propose
     strategies to deal with any related areas of concern;

             (7) To review audit data and verify proper payments have been made
     to Franchisee and other relevant financial matters; and

             (8) To provide such other guidance to Sylvan as the eSylvan
     Committee deems appropriate.

In fulfilling its purposes, the eSylvan Committee shall take into account the
interests, needs, business objectives and impact of its decisions on Sylvan and
its Franchisees and eSylvan.

         (c) Except as provided in Section 5 below, a vote of a majority of the
members of the eSylvan Committee shall be necessary for it to take any action or
to grant any approval or consent.  The eSylvan Committee shall establish its own
rules and regulations relating to decision-making and the conduct of its affairs
generally.  If the eSylvan Committee is unable to reach agreement on any matter,
such matter will be resolved by referring the matter to Doug Becker (or if he is
no longer the chief executive officer, chairman or other executive officer of
Sylvan, then his successor as chief executive officer of Sylvan), for review,
and such officer shall assist the eSylvan Committee in reaching agreement; and
if he is not able to do so, then he will have the right to cast the deciding
vote, after taking into account the provisions of subsection (b) above.

         (d) The eSylvan Committee shall meet with Sylvan immediately before or
after FOA Board meetings, but in no event less than three times annually.
Sylvan shall reimburse the  members of the eSylvan Committee with respect to the
reasonable incremental costs and expenses they incur in performing their
obligations under this Program Agreement, as members of the eSylvan Committee,
beyond the costs and expenses incurred to attend the FOA Board meetings.

     3.  Support of Sylvan Program.  Since September 1999, Sylvan and
         -------------------------
representatives of the FOA have engaged in extensive negotiations regarding the
eSylvan Program, including without limitation the structure of the eSylvan
Program, the relationship between Sylvan, eSylvan and the Franchisees, and the
terms and conditions set forth in the Participation Agreement and this Program
Agreement.  The FOA Negotiating Team has reviewed with Sylvan the programs of
competitors and trends in the market place, and believe in good faith that,
although the eSylvan Program presents certain risks to the Franchisees and the
Sylvan Learning Center System, the eSylvan Program is, nevertheless, in the best
interest of the Franchisees collectively.  The Negotiating Team therefore
recommended to the Board of Directors of the


                                      -3-
<PAGE>

FOA that it endorse the eSylvan Program as so structured and that it encourage
Franchisees to execute Participation Agreements, and the Board of Directors of
the FOA has adopted resolutions to that effect. In coordination with Sylvan, the
FOA Board will take such actions as it deems necessary or appropriate to
encourage Franchisees to execute Participation Agreements, subject in all
instances to its fiduciary obligations to its members. The FOA shall have no
liability to Sylvan or eSylvan if the specified number of Franchisees fails to
execute and deliver Participation Agreements as therein required.

     4.  Reimbursement of Certain Costs and Expenses.  (a)(i) Sylvan shall
         -------------------------------------------
reimburse the FOA for certain expenses incurred by the FOA in connection with
negotiation of the eSylvan Program, as may be mutually agreed by the parties.
After the effective date of this Agreement, Sylvan shall reimburse the FOA
Negotiating Team and FOA Board members for actual, reasonable expenses incurred
at the request of Sylvan in connection with the presentation of the eSylvan
Program to Sylvan Franchisees.

             (ii)  All reimbursements shall be made within 30 days after
requests for reimbursement, which shall include appropriate documentation, are
submitted.

             (iii) Sylvan acknowledges that Kilpatrick Stockton, LLP and Michael
H. Seid & Associates have been retained by the FOA; neither Sylvan nor eSylvan
is their client; and their professional and other ethical responsibilities are
solely to the FOA.

         (b) Sylvan shall defend, indemnify and hold harmless the FOA (but not
the individual members of the FOA except as provided herein), the FOA
Negotiating Team and the FOA Board members identified on Schedule B
(collectively, the "FOA Indemnitees"), of and from any and all claims, actions,
causes of actions, suits, proceedings, costs, expenses, liabilities, damages and
other losses (including without limitation the costs and expenses incurred in
defending or settling any claims), based upon or arising out of or in any way
relating to their participation in the negotiation of the eSylvan Program or its
presentation to the Franchisees in accordance with Sylvan guidelines; provided,
however, that Sylvan shall have no obligation to indemnify any of the FOA
Indemnitees with respect to any liability resulting from willful malfeasance.
Except as provided below, Sylvan shall have the right in its sole discretion to
control the defense and settlement of any such action and the FOA Indemnitees
shall have the right to participate in the defense of any such action using
counsel of their own choosing, at their own expense. In the event either Sylvan
or a court of competent jurisdiction determines that a conflict exists in the
representation of both Sylvan and the FOA Indemnitees with respect to a third-
party claim, Sylvan shall, at its expense, retain counsel of its choosing for
the FOA Indemnitees, which counsel shall be reasonably acceptable to the FOA.
Sylvan may not settle any claim against any FOA Indemnitee without such FOA
Indemnitee's written consent, unless such settlement provides a complete release
from all liability without the payment of any consideration by such FOA
Indemnitee and such settlement shall not impose any limitation on the future
conduct of such FOA Indemnitee, other than limitations on representations
related to the eSylvan Program.

         (c) Sylvan represents and warrants that except for the payments and
reimbursements described in subparagraphs (a) and (b) above, it has not made any
payments to, or any other financial or other inducements to, the FOA Indemnitees
in connection with the negotiation of


                                      -4-
<PAGE>

eSylvan Program and its presentation to the Franchisees, other than the rights
they may have as Franchisees under the Participation Agreements.

     5.  eSylvan License Agreement.
         -------------------------

         (a) Sylvan agrees that it will not amend the following sections of the
eSylvan License Agreement without the affirmative vote of at least three-
quarters of the members of the eSylvan Committee.

             (i)   The definition of Net Revenues, as set forth in Section 4(b).
             (ii)  The first sentence of Section 9(b) relating to the
                   tarnishment of Sylvan's marks.
             (iii) Section 10 (a), relating to the maintenance of the quality of
                   Sylvan's marks.
             (iv)  The percentage of eSylvan's Gross Revenues to be spent on
                   advertising, as set forth in Section 11.
             (v)   Sylvan's right to obtain future technology from eSylvan as
                   specified in Section 12.
             (vi)  The non-competition provisions contained in Section 22(a).

         (b) Sylvan shall use reasonable efforts to enforce its rights under the
eSylvan License Agreement, if the failure of which to enforce would have a
material adverse effect on the Sylvan System.  Such provisions include without
limitation the items specified in Sections 9(b), 10(a), Section 11, Section 12
(as it relates to Sylvan's right to obtain future technology from eSylvan), and
Section 22(a).

     6.  Miscellaneous.
         -------------

         (a) This Program Agreement shall be governed by and construed in
accordance with the laws of the State of Maryland, not including its provisions
concerning conflicts of law.  No Franchisee shall be deemed an intended third
party beneficiary of this Agreement; provided, however, in the event Sylvan
breaches its obligations under Paragraph 5 of this Agreement, the FOA may,
solely in conjunction with claims asserted on its own behalf, assert an action
against Sylvan for damages on behalf of any and all Franchisees who suffer
damage as a result of such breach.  The parties agree that jurisdiction and
venue shall lie in any court of competent jurisdiction.  In the event a court
determines that the FOA lacks standing to assert claims on behalf of its member
Franchisees, and the FOA is precluded from bringing such claims in that
tribunal, the parties agree to arbitrate such claims through the American
Arbitration Association ("AAA") under its rules.  The arbitration shall be held
in Baltimore, Maryland.  The arbitration panel shall consist of one arbitrator
who shall be a retired judge of the U.S. Federal District Court, and who shall
be appointed by the AAA.  Each party shall bear its own arbitration expenses.
In any judicial or arbitration proceeding brought in connection with this
Agreement, Sylvan waives the defense of lack of standing of the FOA to, or any
other defense that Sylvan may have, or otherwise claim, that the FOA may not, or
lacks authority to, assert damage claims on behalf of its member Franchisees for
breach by Sylvan of its obligations under Paragraph 5 of this Agreement.  In any
such arbitration proceeding, Sylvan further agrees that it shall not challenge
or contest, on the basis of res judicata, collateral estoppel or otherwise, the
FOA's right to bring an action for damages on behalf of its member Franchisees.


                                      -5-
<PAGE>

         (b) This Program Agreement and the Participation Agreements constitute
the entire understanding and agreement between the parties with respect to the
matters contained herein and supersede all prior understandings and agreements
with respect to such matters.

         (c) If any provision of this Program Agreement is for any reason held
invalid, illegal or unenforceable by a court of competent jurisdiction, such
provision shall be deemed restricted in application to the extent required to
render it valid, and the remainder of this Program Agreement shall in no way be
affected and shall remain valid and enforceable for all purposes.

         (d) This Program Agreement shall be binding upon, and shall inure to
the benefit of, the parties and their respective successors and assigns;
provided, however, that if at any time there shall be another association of
Franchisees whose members own or control more than 50% of the Franchisee
Centers, and such association shall request in writing an assignment of the
FOA's rights and obligations hereunder, then the FOA shall assign such rights
and obligations under this Program Agreement to such successor upon receipt of
(1) a document, duly executed by such successor and in form and substance
satisfactory to FOA, assigning such rights and obligations to such successor;
and (2) a general release, executed by Sylvan and in form and substance
satisfactory to the FOA, of any obligation or liability the FOA may have under
or in connection with this Program Agreement and the eSylvan Agreement, and (3)
proof that such successor has the requisite number of members as described
above. Any such assignment shall not relieve Sylvan of its indemnification
obligations as set forth in Section 4 above.

         (e) In the event Minimum Participant Enrollment (as such term is
defined in the Participation Agreement) is not achieved, and Sylvan elects not
to proceed with the eSylvan Program, this Agreement shall terminate
automatically on the date of such election and be of no further force or effect;
provided, however, that the provisions of Section 4(a) and (b) shall survive any
such termination.

     IN WITNESS WHEREOF, the parties have caused this Program Agreement to be
duly executed as of the day and year first above written.

                                      SYLVAN LEARNING SYSTEMS, INC.


                                      By: /s/ Peter Cohen
                                          _______________________________
                                          Division President



                                      SLC FRANCHISE OWNERS ASSOCIATION, INC.


                                      By: /s/ Barry E. Miller
                                          _______________________________
                                          President


                                      -6-