<PAGE>


                                                                   EXHIBIT 10.44


                  NON-EXCLUSIVE FINANCIAL ADVISORY AGREEMENT

     This Agreement is made and entered into as of the 15 day of June, 2000,
("Effective Date") between Xcel Mgmt, (the "Company") and SUNSTATE EQUITY
TRADING, INC., a Florida corporation, (the "Financial Advisor").

                             W I T N E S S E T H :
                             - - - - - - - - - -

     WHEREAS, the Financial Advisor is an investment banker and registered NASD
broker-dealer and has experience in providing financial and business advice to
public and private companies; and

     WHEREAS, the Company is seeking and the Financial Advisor is willing to
furnish, on a non-exclusive basis, business and financial related advice and
         ------------------------
services to the Company on the terms and conditions hereinafter set forth.

     NOW, THEREFORE, in consideration of, and for the mutual promises and
covenants contained herein, and for other good and valuable consideration, the
receipt of which is hereby acknowledged, the parties agree as follows:

     1.   Purpose. the Company hereby engages the Financial Advisor for the term
          -------
specified in this Agreement to render financial advisory consulting advice on a
non-exclusive basis to the Company as an investment banker relating to
-------------
financial, market acceptance and similar matters upon the terms and conditions
set forth herein.



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     2.   Representations of the Financial Advisor and the Company. The
          --------------------------------------------------------
Financial Advisor represents and warrants to the Company that (i) it is a member
in good standing of the National Association of Securities Dealers, Inc.
("NASD") and that it is engaged in the securities brokerage business; (ii) in
addition to its securities brokerage business, the Financial Advisor provides
consulting advisory services; and (iii) it is free to enter into this Agreement
and the services to be provided pursuant to this Agreement are not in conflict
with any other contractual or other obligation to which the Financial Advisor is
bound. The Company acknowledges that the Financial Advisor is in the business of
providing financial and public market services and consulting advice (of the
type contemplated by this Agreement) to others and that nothing herein contained
shall be construed to limit or restrict the Financial Advisor in conducting such
business with respect to others, or rendering such advice to others, nor shall
Company be restricted from seeking such, or related services, from other
sources, including other investment banking firms.

     3.   Duties of the Financial Advisor. During the term of this Agreement,
          -------------------------------
the Financial Advisor will provide the Company with consulting advice as
specified below, provided that the Financial Advisor shall not be required to
undertake duties not reasonable within the scope of the consulting advisory
service in which the Financial Advisor is engaged generally. In performance of
these duties, the Financial Advisor shall provide the Company with the benefits
of its best judgment and efforts. It is understood and acknowledged by the
parties that the value of the Financial Advisor's advice is not measurable in
any quantitative manner, and that the amount of time spent rendering such
consulting advice shall be determined according to the Financial Advisor's
discretion.

     The Financial Advisor's duties may include, but will not necessarily be
limited to:

     (1)  Advice relating to corporate financing activities and related market
acceptance of Company's business and securities;

     (2)  Recommendations relating to specific business operations and
investments;

     (3)  Advice relating to financial planning;

     (4)  Advice regarding future finances involving securities of the Company
or any subsidiary; and

     4.   Term. The term of this Agreement shall commence on the Effective Date
          -----
and terminate on 6-13-01; provided, however, that this Agreement may be renewed
or extended upon such terms and conditions as may be mutually agreed upon by the
parties hereto. 30 day notice will enable either party out of the agreement.

     5.   Compensation. The Company shall compensate the Financial Advisor as
          -------------
follows:

                                       2

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     6.   Expenses. In addition to the compensation payable hereunder, the
          --------
Company shall reimburse the Financial Advisor, within five (5) business days of
its request, for any and all out-of-pocket expenses incurred in connection with
the services performed by the Financial Advisor and its counsel pursuant to this
Agreement, including hotel, food and associated expenses, all charges for
travel, long-distance telephone calls and other expenses spent or incurred on
the Company's behalf, such expenses shall not exceed $125,000 Restricted Shares
                                                      -------
per week without pre-approval of Company. All such expenses in excess of
$125,000 Restricted Shares shall be pre-approved by the Company.
 -------

     7.   Use of Advice by the Company; Public Market for the Company's
          -------------------------------------------------------------
Securities. The Company acknowledges that all opinions and advice (written or
----------
oral) given by the Financial Advisor to the Company in connection with the
engagement of the Financial Advisor are intended solely for the benefit and use
of the Company in considering the transaction to which they relate, and the
Company agrees that no person or entity other than the Company shall be entitled
to make use of or rely upon the advice of the Financial Advisor to be given
hereunder, and no such opinion or advice shall be used for any other purpose or
reproduced, disseminated, quoted or referred to at any time, in any manner or
for any purpose, nor may the Company make any public references to the Financial
Advisor, or use of the Financial Advisor's name in any annual reports or any
other reports or releases of the Company other than as required by rule or law
without the prior written consent of the Financial Advisor.

                                       3
<PAGE>

     The Company acknowledges that the Financial Advisor makes no commitment
whatsoever as to guaranteeing the making of a public trading market in the
Company's securities or to recommending or advising its clients to purchase the
Company's securities; however, nothing  contained herein shall preclude such
actions at Financial Advisor's sole discretion and responsibility.  Research
reports, corporate finance or like reports that may be prepared by the Financial
Advisor or its contractors or suppliers will, when and if prepared, be done
solely on the merits or judgment of analysis of the Financial Advisor or any
senior corporate finance personnel of the Financial Advisor.

     8.   Company Information; Confidentially. The Company recognizes and
          -----------------------------------
confirms that, in advising the Company and in fulfilling its engagement
hereunder, the Financial Advisor will use and rely on data, material and other
information furnished to the Financial Advisor by the Company. The Company
acknowledges and agrees that in performing its services under this engagement,
the Financial Advisor may rely upon the data, material and other information
supplied by the Company without independently verifying the accuracy,
completeness or veracity of same.  In addition, in the performance of its
services, the Financial Advisor may look to such others for such factual
information, economic advice and/or research upon which to base its advice to
the Company hereunder as the Financial Advisor shall in good faith deem
appropriate.

     Except as contemplated by the terms hereof or as required by applicable
law, the Financial Advisor shall keep confidential all non-public information
provided to it by the

                                       4
<PAGE>

Company, and shall not disclose such information to any third party without the
Company's prior written consent, other than such of its employees and advisors
as the Financial Advisor determines to have a need to know.

     9. Indemnification and Contribution.
        --------------------------------

        (a)    The Company shall indemnify and hold harmless the Financial
     Advisor against any and all liabilities, claims, lawsuits, including any
     and all awards and/or judgments to which it may become subject under the
     Securities Act of 1933, (the "Act"), the Securities Exchange Act of 1934,
     as amended (the "1934 Act") or any other federal or state statute, at
     common law or otherwise, insofar as said liabilities, claims and lawsuits
     (including costs, expenses, awards and/or judgments) arise out of or are in
     connection with the services rendered by the Financial Advisor or any
     transactions in connection with the services rendered by the Financial
     Advisor or any transactions in connection with this Agreement, except for
     any liabilities, claims and lawsuits (including awards and/or judgments),
     arising out of willful acts or willful omissions or negligence of the
     Financial Advisor. In addition, the Company shall also indemnify and hold
     harmless the Financial Advisor against any and all costs and expenses,
     including reasonable counsel fees, incurred relating to the foregoing.

        The Financial Advisor shall give the Company prompt notice of any such
     liability, claim or lawsuit which the Financial Advisor contends is the
     subject matter of the Company's indemnification and the Company thereupon
     shall be granted the

                                       5














<PAGE>

liability, claim or lawsuit which the Company contends is the subject matter of
the Financial Advisor's indemnification and the Financial Advisor thereupon
shall be granted the right to take any and all necessary and proper action, at
its sole cost and expense, with respect to such liability, claim and lawsuit,
including the right to settle, compromise or dispose of such liability, claim or
lawsuit, excepting therefrom any and all proceedings or hearings before any
regulatory bodies and/or authorities.

     (b)  In order to provide for just and equitable contribution in any case in
which (i) any person entitled to indemnification under this paragraph makes
claim for indemnification pursuant hereto but it is judicially determined (by
the entry of a final judgment or decree by a court of competent jurisdiction and
the expiration of time to appeal or the denial of the last right of appeal) that
such indemnification may not be enforced in such case notwithstanding the fact
that this paragraph provides for indemnification in such case, or (ii)
contribution may be required on the part of any such person in circumstances for
which indemnification is provided under this paragraph, then, and in each such
case, the Company and the Financial Advisor shall contribute to the aggregate
losses, claims, damages or liabilities to which they may be subject (after any
contribution from others) in such proportion taking into consideration the
relative benefits received by each party from the offering covered by the
prospectus or from any other document or agreement with respect to any
transactions in connection with this Agreement (taking into account the portion
of the

                                       6





<PAGE>

proceeds of the transaction realized by each), the parties' relative knowledge
and access to information concerning the matter with respect to which the claim
was assessed, the opportunity to correct and prevent any statement or omission
and other equitable considerations appropriate under the circumstances; provided
that, in any such case, no person guilty of a fraudulent misrepresentation
(within the meaning of Section 11(f) of the 1934 Act) shall be entitled to
contribution from any person who was not guilty of such fraudulent
misrepresentation.

     Within fifteen (15) days after receipt by any party to this Agreement (or
its representative) of notice of the commencement of any action, suit or
proceeding, such party will, if a claim for contribution in respect thereof is
to be made against another party (the "Contributing Party"), notify the
Contributing Party of the commencement thereof, but the omission so to notify
the Contributing Party will not relieve it from any liability which it may have
to any other party other than for contribution hereunder. In case any action,
suit or proceeding is brought against any party, and such party notifies a
Contributing Party or his or its representative of the commencement thereof
within the aforesaid fifteen (15) days, the Contributing Party will be entitled
to participate therein with the notifying party and any other Contributing Party
similarly notified. Any such Contributing Party shall not be liable to any party
seeking contribution on account of any settlement of any claim, action or
proceeding effected by such party seeking contribution without the written
consent of the Contributing Party. The indemnification provisions contained in
this paragraph are in addition to any other rights or remedies which either
party hereto may have with respect to the other or hereunder.

     10.  The Financial Advisor as an Independent Contractor. The Financial
          --------------------------------------------------
Advisor shall perform its services hereunder as an independent contractor and
not as an agent or employee of the Company or an affiliate thereof. It is
expressly understood and agreed to by the parties hereto that the Financial
Advisor shall have no authority to act for, represent or bind the Company or any
affiliate thereof in any manner, except as may be agreed to expressly by the
Company in writing from time to time.

     11.  Miscellaneous.
          -------------

          (a)  This Agreement between the Company and the Financial Advisor
     constitutes the entire agreement and understanding of the parties hereto,
     and supersedes any and all previous agreements and understandings, whether
     oral or written, between the parties with respect to the matters set for
     the herein.

          (b)  Any notice or communication permitted or required hereunder shall
     be in writing and shall be deemed sufficiently given if hand-delivered or
     sent postage prepaid by certified or registered mail, return receipt
     requested, to the respective parties as set forth below, or to such other
     address as either party may notify the other

                                       7
<PAGE>

in writing:

If to the Company:                    /s/ [ILLEGIBLE]                , President
                                      ------------------------------------------
                                      Xcel Management, Inc.
                                      ------------------------------------------

                                      ------------------------------------------

                                      ------------------------------------------

If the Financial Advisor:             /s/ [ILLEGIBLE]                , President
                                      ------------------------------------------
                                      Sun State Equity Trading, Inc.
                                      ------------------------------------------

                                      ------------------------------------------

                                      ------------------------------------------

     (c)  This Agreement shall be binding upon and inure to the benefit of each
of the parties hereto and their respective successors, legal representatives and
assigns.

     (d)  This Agreement may be executed in any number of counterparts, each of
which together shall constitute one and the same original document.

     (e)  No provision of this Agreement may be amended, modified or waived,
except in a writing signed by all of the parties hereto.

     (f)  This Agreement shall be construed in accordance with an governed by
the laws of the State of Florida, without giving effect to conflict of law
principles. The parties hereby agree that any dispute which may arise between
them arising out of or in connection with this Agreement shall be adjudicated
before a court located in Hillsborough County, Florida, and they hereby submit
to the exclusive jurisdiction of the courts of the State of Florida located in
Hillsborough County, Florida and of the federal courts in the ________________
District of Florida with respect to any action or legal proceeding commenced by
and party, and irrevocably waive any objection they now or hereafter may have
respecting the venue of any such action or proceeding brought in such a court or
respecting the fact that such court is an inconvenient forum, relating to or
arising out of this Agreement, and consent to the service of process in any such
action or legal proceeding by means of registered or certified mail, return
receipt requested, in care of the address set forth in paragraph 11(b) hereof.

     (g)  This Agreement has been duly authorized, executed and delivered by
and on behalf of the Company and the Financial Advisor.

          IN WITNESS WHEREOF, the parties hereto have caused this Agreement to
be duly executed, as of the day and year first above written.


                                       /s/ [ILLEGIBLE]
                                       ---------------------------------------
                                       By: /s/ John P. Gorst
                                           -----------------------------------

                                                              , President

                                       8
<PAGE>


                              AMENDMENT NO. 1 TO
                  NON-EXCLUSIVE FINANCIAL ADVISORY AGREEMENT


     THIS AMENDMENT NO. 1 TO NON-EXCLUSIVE FINANCIAL ADVISORY AGREEMENT (this
"Amendment") is effective as of September 22, 2000 by and between Insynq, Inc.,
a Delaware corporation (the "Company"), and Sunstate Equity Trading, Inc., a
Florida corporation (the "Advisor").

                              W I T N E S S E T H

     WHEREAS, the parties have executed that certain Non-Exclusive Financial
Advisory Agreement (the "Agreement") as of  June 15, 2000; and

     WHEREAS, the parties have deemed it to be in their mutual best interests to
amend the Agreement to reflect additional consideration of 250,000 shares of its
Company's common stock for additional  services to be provided to the Company;
and

     WHEREAS, the parties have determined that it is in their mutual best
interests for the Advisor to make additional representations and warranties to
the Company.

     NOW, THEREFORE, in consideration of the foregoing, and of the mutual
covenants hereinafter contained, and of other good and valuable consideration,
the receipt and sufficiency of which are hereby acknowledged, the parties hereto
agree as follows:

A.   Section 1 of the Agreement shall be amended in its entirety to read as
follows:


     "1.  Purpose.  The Company hereby engages the Financial Advisor for the
          -------
term specified in this Agreement to render services, on a non-exclusive basis,
                                                          -------------
including but not limited to, the following:  (i) render financial advisory
consulting advice as an investment banker relating to financial and market
acceptance, (ii) generate market awareness, and (iii) sponsor the Company at
conferences with various investment groups.  These services, among others, are
to be provided upon the terms and conditions set forth herein."

     A new Section 3 shall be inserted into the Agreement, each section
thereafter to be re-numbered accordingly, to read as follows:

     "3.  Representations as to the Accredited Investor Status of the Financial
          ---------------------------------------------------------------------
Advisor.
-------

     (a)  The Financial Advisor is an "accredited investor" within the meaning
          of Rule 501 under the Securities Act of 1933, as amended (the
          "Securities Act");

     (b)  The Financial Advisor has sufficient knowledge and experience in
          financial and investment matters so   as to be able to evaluate the
          risks and merits of an investment in the shares acquired pursuant to
          this Agreement (the "Shares");

<PAGE>


     (c)  The Financial Advisor is acquiring the Shares for its own account for
          the purpose of investment and not with a view to or for sale in
          connection with any distribution thereof; and

     (d)  The Financial Advisor understands that the Shares have not been
          registered under the Securities Act or any applicable state securities
          laws, and it understands and agrees that the Shares must be held
          indefinitely unless a subsequent disposition thereof is registered
          under the Securities Act or is exempt from such registration, the
          certificates representing the Shares will bear a legend to that effect
          and the Company will make a notation on its transfer books to such
          effect."

B.   Paragraph 5 is amended in its entirety as follows:

          "5.  Compensation.  The Company shall issue a total of 500,000 shares
               ------------
     of its Common Stock (calculated on a post August 3, 2000, post-split basis)
     to Financial Advisor in consideration for the services rendered hereunder,
     250,000 of which, on a post-split basis, have been previously issued to
     Financial Advisor on or about June 15, 2000."

C.   All other provisions of the Agreement, as amended hereby, shall remain in
force and effect through June 15, 2001.

     IN WITNESS WHEREOF, the parties have executed this Amendment effective as
of the date set forth above.


                               SUNSTATE EQUITY TRADING, INC.


                               By:  /s/ [ILLEGIBLE]
                                  -------------------------------------
                               Name:    [ILLEGIBLE]
                                     ----------------------------------
                               Title:  President
                                      ---------------------------------

                               INSYNQ, INC.


                               By: /s/ John P. Gorst
                                  -------------------------------------
                               Name: John P. Gorst
                                    -----------------------------------
                               Title: CEO Chairman
                                     ----------------------------------