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                                                                   EXHIBIT 10.13


                            PEET'S COMPANIES, INC.

                  CHANGE OF CONTROL OPTION ACCELERATION PLAN

SECTION 1.  Introduction.

     The Peet's Companies, Inc. Change Of Control Option Acceleration Plan (the
"Plan") was approved by the Board of Directors (the "Parent Board") of Peet's
Companies, Inc. (the "Parent") effective November 3, 1998 (the "Effective
Date"). The purpose of the Plan is to provide for the acceleration of vesting of
shares covered by options granted to all employees of Peet's Coffee & Tea (the
"Company") and any parent or subsidiary corporation of the Company, as those
terms are defined in Sections 424(e) and (f), respectively, of the Internal
Revenue Code of 1986, as amended (an "Affiliate'), in the event of a Change of
Control (as defined herein). This Plan shall supersede any provisions in all
plans and agreements of the Parent, the Company and any Affiliates, whether now
or hereafter existing, relating to the vesting of shares covered by options
granted to individuals who are employees of the Company or any Affiliate at the
time of a Change of Control.

SECTION 2.  Eligibility For Acceleration.

     All employees of the Company or any Affiliates at the time of a Change of
Control and who hold options to purchase shares of the Common Stock will be
granted acceleration of the vesting of the shares covered by their options.

SECTION 3.  Amount Of Benefit.

     In the event of a Change of Control (as defined below), then the vesting of
all shares covered by any options held by all individuals who are immediately
prior to the time of the Change of Control current employees of the Company or
any Affiliate shall accelerate in full and such options shall immediately become
exercisable in full; provided, however. that if within one (1) year of the
Effective Date such potential acceleration of the vesting and exercisability of
the shares covered by such options would cause a contemplated Change of Control
transaction that would otherwise be eligible to be accounted for as a "pooling-
of-interests" transaction to become ineligible for such accounting treatment
under generally accepted accounting principles as determined by the Company's
independent public accountants (the "Accountants') prior to the Change of
Control, such acceleration shall not occur.

     For purposes of this Plan, Change of Control is defined as: (i) a sale of
sixty percent (60%) or more of the assets of the Company or of the Parent; (ii)
a merger or consolidation involving the Company or the Parent in which the
Company or the Parent is not the surviving corporation and the shareholders of
the Parent immediately prior to the completion of such transaction hold,
directly or indirectly, less than fifty percent (50%) of the beneficial
ownership (within the meaning of Rule l3d-3 promulgated under the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), or comparable successor
rules) of the securities of the surviving corporation (excluding any
shareholders who possessed a beneficial ownership interest in the surviving
corporation prior to the completion of such transaction); (iii) a reverse merger

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involving the Company or the Parent in which the Company or the Parent, as the
case may be, is the surviving corporation but the shares of common stock of the
Company or the Parent (the "Common Stock") outstanding immediately preceding the
merger are converted by virtue of the merger into other property, whether in the
form of securities, cash or otherwise, and the shareholders of the Parent
immediately prior to the completion of such transaction hold, directly or
indirectly, less than fifty percent (50%) of the beneficial ownership (within
the meaning of Rule l3d-3 promulgated under the Exchange Act, or comparable
successor rules) of the surviving entity or, if more than one entity survives
the transaction, the controlling entity; (iv) an acquisition by any person,
entity or group within the meaning of Section 13(d) or 14(d) of the Exchange Act
or any comparable successor provisions (excluding any employee benefit plan, or
related trust, sponsored or maintained by the Company or an affiliate of the
Company) of the beneficial ownership (within the meaning of Rule l3d-3
promulgated under the Exchange Act, or comparable successor rules) of securities
of the Company or of the Parent representing at least fifty percent (50%) of the
combined voting power entitled to vote in the election of directors; or, (v) in
the event that the individuals who, as of the Effective Date, are members of the
Parent Board (the "Incumbent Board), cease for any reason to constitute at least
fifty percent (50%) of the Parent Board. (If the election, or nomination for
election by the Parent's shareholders, of any new member of the Parent Board is
approved by a vote of at least fifty percent (50%) of the Incumbent Board, such
new member of the Parent Board shall be considered as a member of the Incumbent
Board.) Notwithstanding the foregoing, for the purposes of this Plan and with
respect to any and all clauses of this Section of the Plan, an initial public
offering of the securities of the Company (an "IPO") or any transactions or
events constituting part of an IP0 shall not be deemed to constitute or in any
way effect a Change of Control.

SECTION 4.  Timing Of Option Acceleration.

     In the event of a Change of Control transaction that is approved by the
Parent Board prior to its consummation, the Parent shall, at least fifteen (15)
days prior to such Change of Control (or, if later, immediately following
approval of such transaction by the Parent Board), notify in writing all
employees of the Company and its Affiliates holding options covered by this Plan
of such Change of Control and of the acceleration of the vesting of the shares
covered by the options held by such employees. Such notice shall give such
employees the right to exercise their options immediately prior to the Change of
Control. Such acceleration of vesting and right to exercise shall be conditioned
upon the consummation of the transaction constituting the Change of Control. In
the event any surviving or acquiring corporation assumes any options covered by
the provisions of this Plan or substitutes similar options for the options
covered by the provisions of this Plan, then, to the extent not exercised prior
to the Change of Control, such options that are assumed or substituted by the
surviving or acquiring corporation shall be fully vested as of the time of the
Change of Control and at all times thereafter.

SECTION 5.  Right To Interpret Plan; Amend And Terminate; Other Arrangements;
            Binding Nature Of Plan.

            (a)   Exclusive Discretion. The Parent shall have the exclusive
                  discretion and authority to establish rules, forms, and
                  procedures for the administration of the Plan, and to construe
                  and interpret the Plan and to decide any and all

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                  questions of fact, interpretation, definition, computation or
                  administration arising in connection with the operation of the
                  Plan.

            (b)   Term Of Plan; Amendment Or Termination; Binding Nature Of
                  Plan.


                  (i)    This Plan shall be effective until amended, suspended
                         or terminated by the Company.

                  (ii)   The Company reserves the right to amend, suspend or
                         discontinue this Plan or the benefits provided
                         hereunder at any time; provided, however, that no such
                         amendment, suspension or termination shall reduce the
                         benefits received by any Eligible Employees covered
                         under the Plan until one (1) year from the date that
                         notice in writing is given to such Eligible Employees
                         of such amendment, suspension or termination.

                  (iii)  Any action amending or terminating the Plan shall be in
                         writing and executed by the Chief Executive Officer of
                         the Parent or the Chairman of the Parent Board.

            (C)   Binding Effect On Successor. This Plan shall be binding upon
                  any successor or assignee, whether direct or indirect, by
                  purchase, merger, consolidation or otherwise, to all or
                  substantially all the business or assets of the Company or the
                  Parent, or upon any successor to the Company or the Parent as
                  the result of a Change of Control, and any such successor or
                  assignee shall be required to perform the Company's or the
                  Parent's obligations under the Plan, in the same manner and to
                  the same extent that the Company or the Parent would be
                  required to perform if no such succession or assignment or
                  Change of Control had taken place. In such event, the term
                  "Company" or "Parent," as used in the Plan, shall include the
                  Company or Parent and any successor or assignee as described
                  above which by reason hereof becomes bound by the terms and
                  provisions of this Plan.

SECTION 6.  No Implied Employment Contract.

     The Plan shall not be deemed (i) to give any employee or other person any
right to be retained in the employ of the Company or its successors or (ii) to
interfere with the right of the Company or its successor to discharge any
employee or other person at any time and for any reason, which right is hereby
reserved.

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