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                                                                    EXHIBIT 10.1


                            LET'S PLAY SPORTS, INC.

                         2000 INCENTIVE AND NONSTATUTORY

                                STOCK OPTION PLAN


     1.   PURPOSES OF THE PLAN. The purposes of this 2000 Incentive and
Nonstatutory Stock Option Plan are to attract and retain the best available
personnel for positions of substantial responsibility, to provide additional
incentive to the Employees and Consultants of the Company and to promote the
success of the Company's business. Options granted hereunder may be either
"incentive stock options," as defined in Section 422 of the Internal Revenue
Code of 1986, as amended, or "nonstatutory stock options," at the discretion of
the Board and as reflected in the terms of the written stock option agreement.

     2.   DEFINITIONS. As used herein, the following definitions shall apply:

          a.   "BOARD" shall mean the Committee, if one has been appointed, or
     the Board of Directors of the Company if no Committee is appointed.

          b.   "CODE" shall mean the Internal Revenue Code of 1986, as amended.

          c.   "COMMON STOCK" shall mean the $0.001 par value common stock of
     the Company.

          d.   "COMPANY" shall mean Let's Play Sports, Inc., a Colorado
     corporation.

          e.   "COMMITTEE" shall mean the Committee appointed by the Board in
     accordance with paragraph (a) of Section 4 of the Plan, if one is
     appointed, or the Board if no committee is appointed.

          f.   "CONSULTANT" shall mean any person who is engaged by the Company
     or any Subsidiary to render consulting services and is compensated for such
     consulting services, but does not include a director of the Company who is
     compensated for services as a director only with the payment of a
     director's fee by the Company.

          g.   "CONTINUOUS STATUS AS AN EMPLOYEE" shall mean the absence of any
     interruption or termination of service as an Employee. Continuous Status as
     an Employee shall not be considered interrupted in the case of sick leave,
     military leave, or any other leave of absence approved by the Board;
     provided that such leave is for a period of not more than 90 days or
     reemployment upon the expiration of such leave is guaranteed by contract or
     statute.

          h.   "EMPLOYEE" shall mean any person, including officers and
     directors, employed by the Company or any Parent or Subsidiary of the
     Company. The payment of a

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     director's fee by the Company shall not be sufficient to constitute
     "employment" by the Company.

          i.   "INCENTIVE STOCK OPTION" shall mean an Option that is intended to
     qualify as an incentive stock option within the meaning of Section 422 of
     the Code.

          j.   "NON-EMPLOYEE DIRECTOR" shall mean a director who:

               (i)  Is not currently an officer (as defined in Section 16a-1(f)
          of the Securities Exchange Act of 1934, as amended) of the Company or
          a Parent or Subsidiary of the Company, or otherwise currently employed
          by the Company or a Parent or Subsidiary of the Company.

               (ii) Does not receive compensation, either directly or
          indirectly, from the Company or a Parent or Subsidiary of the Company,
          for services rendered as a Consultant or in any capacity other than as
          a director, except for an amount that does not exceed the dollar
          amount for which disclosure would be required pursuant to Item 404(a)
          of Regulation S-K adopted by the United States Securities and Exchange
          Commission.

               (iii) Does not possess an interest in any other transaction for
          which disclosure would be required pursuant to Item 404(a) of
          Regulation S-K adopted by the United States Securities and Exchange
          Commission.

          k.   "NONSTATUTORY STOCK OPTION" shall mean an Option granted under
     this Plan which does not qualify as an Incentive Stock Option. To the
     extent that the aggregate fair market value of Optioned Stock to which
     Incentive Stock Options granted under Options to an Employee are
     exercisable for the first time during any calendar year (under the Plan and
     all plans of the Company or any Parent or Subsidiary) exceeds $100,000,
     such Options shall be treated as Nonstatutory Stock Options under the Plan.
     The aggregate fair market value of the Optioned Stock shall be determined
     as of the date of grant of each Option and the determination of which
     Incentive Stock Options shall be treated as qualified incentive stock
     options under Section 422 of the Code and which Incentive Stock Options
     exercisable for the first time in a particular year in excess of the
     $100,000 limitation shall be treated as Nonstatutory Stock Options shall be
     determined based on the order in which such Options were granted in
     accordance with Section 422(d) of the Code.

          l.   "OPTION" shall mean an Incentive Stock Option, a Nonstatutory
     Stock Option or both.

          m.   "OPTIONED STOCK" shall mean the Common Stock subject to an
     Option.

          n.   "OPTIONEE" shall mean an Employee or other person who is granted
     an Option.

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          o.   "PARENT" shall mean a "parent corporation," whether now or
     hereafter existing, as defined in Section 424(e) of the Code.

          p.   "PLAN" shall mean this 2000 Incentive and Nonstatutory Stock
     Option Plan.

          q.   "SHARE" shall mean a share of the Common Stock of the Company, as
     adjusted in accordance with Section 11 of this Plan.

          r.   "STOCK OPTION AGREEMENT" shall mean the agreement to be entered
     into between the Company and each Optionee which shall set forth the terms
     and conditions of each Option granted to each Optionee, including the
     number of Shares underlying such Option and the exercise price of each
     Option granted to such Optionee under such agreement.

          s.   "SUBSIDIARY" shall mean a "subsidiary corporation," whether now
     or hereafter existing, as defined in Section 424(f) of the Code.

     3. STOCK SUBJECT TO THE PLAN. Subject to the provisions of Section 11 of
the Plan, the maximum aggregate number of Shares that may be optioned and sold
under the Plan is 1,500,000 shares of Common Stock. The Shares may be
authorized, but unissued, or reacquired Common Stock. If an Option should expire
or become unexercisable for any reason without having been exercised in full,
the unpurchased Shares which were subject thereto shall, unless the Plan shall
have been terminated, become available for future grant under the Plan.

     4. ADMINISTRATION OF THE PLAN.

          a.   PROCEDURE. The Plan shall be administered by the Board or a
     Committee appointed by the Board consisting of two or more Non-Employee
     Directors to administer the Plan on behalf of the Board, subject to such
     terms and conditions as the Board may prescribe.

               (i)  Once appointed, the Committee shall continue to serve until
          otherwise directed by the Board (which for purposes of this paragraph
          (a)(i) of this Section 4 shall be the Board of Directors of the
          Company). From time to time the Board may increase the size of the
          Committee and appoint additional members thereof, remove members (with
          or without cause) and appoint new members in substitution therefor,
          fill vacancies however caused, or remove all members of the Committee
          and thereafter directly administer the Plan.

               (ii) Members of the Board who are granted, or have been granted,
          Options may vote on any matters affecting the administration of the
          Plan or the grant of any Options pursuant to the Plan.

          b.   POWERS OF THE BOARD. Subject to the provisions of the Plan, the
     Board shall have the authority, in its discretion:

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               (i)  To grant Incentive Stock Options and Nonstatutory Stock
          Options or both as provided and identified in a separate written Stock
          Option Agreement to each Optionee granted such Option or Options under
          the Plan; provided however, that in no event shall an Incentive Stock
          Option and a Nonstatutory Stock Option granted to any Optionee under a
          single Stock Option Agreement be subject to a "tandem" exercise
          arrangement such that the exercise of one such Option affects the
          Optionee's right to exercise the other Option granted under such Stock
          Option Agreement;

               (ii) To determine, upon review of relevant information and in
          accordance with Section 8(b) of this Plan, the fair market value of
          the Common Stock;

               (iii) To determine the exercise price per Share of Options to be
          granted, which exercise price shall be determined in accordance with
          Section 8(a) of this Plan;

               (iv) To determine the Employees or other persons to whom, and the
          time or times at which, Options shall be granted and the number of
          Shares to be represented by each Option;

               (v)  To interpret this Plan;

               (vi) To prescribe, amend and rescind rules and regulations
          relating to this Plan;

               (vii) To determine the terms and provisions of each Option
          granted (which need not be identical) and, with the consent of the
          holder thereof, modify or amend each Option;

               (viii) To accelerate or defer (with the consent of the Optionee)
          the exercise date of any Option, consistent with the provisions of
          Section 7 of this Plan;

               (ix) To authorize any person to execute on behalf of the Company
          any instrument required to effectuate the grant of an Option
          previously granted by the Board; and

               (x)  To make all other determinations deemed necessary or
          advisable for the administration of this Plan.

          c.   EFFECT OF BOARD'S DECISION. All decisions, determinations and
     interpretations of the Board shall be final and binding on all Optionees
     and any other permissible holders of any Options granted under this Plan.

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     5.   ELIGIBILITY.

          a.   PERSONS ELIGIBLE. Options may be granted to any person selected
     by the Board. Incentive Stock Options may be granted only to Employees. An
     Employee, who is also a director of the Company, its Parent or a
     Subsidiary, shall be treated as an Employee for purposes of this Section 5.
     An Employee or other person who has been granted an Option may, if he is
     otherwise eligible, be granted an additional Option or Options.

          b.   NO EFFECT ON RELATIONSHIP. The Plan shall not confer upon any
     Optionee any right with respect to continuation of employment or other
     relationship with the Company nor shall it interfere in any way with his
     right or the Company's right to terminate his employment or other
     relationship at any time.

          6.   TERM OF PLAN. The Plan became effective on November 4, 2000. It
     shall continue in effect until November 4, 2010, unless sooner terminated
     under Section 13 of the Plan.

          7.   TERM OF OPTION. The term of each Option shall be 10 years from
     the date of grant thereof or such shorter term as may be provided in the
     Stock Option Agreement. However, in the case of an Option granted to an
     Optionee who, at the time the Option is granted, owns stock representing
     more than 10% of the total combined voting power of all classes of stock of
     the Company or any Parent or Subsidiary, if the Option is an Incentive
     Stock Option, the term of the Option shall be five years from the date of
     grant thereof or such shorter time as may be provided in the Stock Option
     Agreement.

          8.   EXERCISE PRICE AND CONSIDERATION.

               a.   EXERCISE PRICE. The per Share exercise price for the Shares
          to be issued pursuant to exercise of an Option shall be such price as
          is determined by the Board, but the per Share exercise price under an
          Incentive Stock Option shall be subject to the following:

                    (i)  If granted to an Employee who, at the time of the grant
               of such Incentive Stock Option, owns stock representing more than
               10% of the voting power of all classes of stock of the Company or
               any Parent or Subsidiary, the per Share exercise price shall be
               not less than 110% of the fair market value per Share on the date
               of grant.

                    (ii) If granted to any other Employee, the per Share
               exercise price shall be not less than 100% of the fair market
               value per Share on the date of grant.

          b.   DETERMINATION OF FAIR MARKET VALUE. The fair market value per
     Share on the date of grant shall be determined as follows:

               (i)  If the Common Stock is listed on the New York Stock
          Exchange, the American Stock Exchange or such other securities
          exchange designated by the Board, or admitted to unlisted trading
          privileges on any such exchange, or if the

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          Common Stock is quoted on a National Association of Securities
          Dealers, Inc. system that reports closing prices, the fair market
          value shall be the closing price of the Common Stock as reported by
          such exchange or system on the day the fair market value is to be
          determined, or if no such price is reported for such day, then the
          determination of such closing price shall be as of the last
          immediately preceding day on which the closing price is so reported;

               (ii) If the Common Stock is not so listed or admitted to unlisted
          trading privileges or so quoted, the fair market value shall be the
          average of the last reported highest bid and the lowest asked prices
          quoted on a National Association of Securities Dealers, Inc. automated
          quotations system or, if not so quoted, then by the National Quotation
          Bureau, Inc. on the day the fair market value is determined; or

               (iii) If the Common Stock is not so listed or admitted to
          unlisted trading privileges or so quoted, and bid and asked prices are
          not reported, the fair market value shall be determined in such
          reasonable manner as may be prescribed by the Board.

          c.   CONSIDERATION AND METHOD OF PAYMENT. The consideration to be paid
     for the Shares to be issued upon exercise of an Option, including the
     method of payment, shall be determined by the Board and may consist
     entirely of cash, check, other shares of Common Stock having a fair market
     value on the date of exercise equal to the aggregate exercise price of the
     Shares as to which said Option shall be exercised, or any combination of
     such methods of payment, or such other consideration and method of payment
     for the issuance of Shares to the extent permitted under the Colorado
     Business Corporation Act.

     9.   EXERCISE OF OPTION.

          a.   PROCEDURE FOR EXERCISE: RIGHTS AS A SHAREHOLDER. Any Option
     granted hereunder shall be exercisable at such times and under such
     conditions as determined by the Board, including performance criteria with
     respect to the Company and/or the Optionee, and as shall be permissible
     under the terms of the Plan.

          In the sole discretion of the Board, at the time of the grant of an
     Option or subsequent thereto but prior to the exercise of an Option, an
     Optionee may be provided with the right to exchange, in a cashless
     transaction, all or part of the Option for Common Stock of the Company on
     terms and conditions determined by the Board.

          An Option may not be exercised for a fraction of a Share.

          An Option shall be deemed to be exercised when written notice of such
     exercise has been given to the Company in accordance with the terms of the
     Option by the person entitled to exercise the Option and full payment for
     the Shares with respect to which the Option is exercised has been received
     by the Company. Full payment, as authorized by the Board, may consist of a

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     consideration and method of payment allowable under Section 8(c) and
     Section 9(a) of this Plan. Until the issuance (as evidenced by the
     appropriate entry on the books of the Company or of the duly authorized
     transfer agent of the Company) of the stock certificate evidencing such
     Shares, no right to vote or receive dividends or any other rights as a
     shareholder shall exist with respect to the Optioned Stock, notwithstanding
     the exercise of the Option. No adjustment will be made for a dividend or
     other right for which the record date is prior to the date the stock
     certificate is issued, except as provided in Section 11 of this Plan.

          Exercise of an Option in any manner shall result in a decrease in the
     number of Shares which thereafter may be available, both for purposes of
     the Plan and for sale under the Option, by the number of Shares as to which
     the Option is exercised.

          b.   TERMINATION OF STATUS AS AN EMPLOYEE. In the case of an Incentive
     Stock Option, if any Employee ceases to serve as an Employee, he may, but
     only within such period of time not exceeding three months as is determined
     by the Board at the time of grant of the Option after the date he ceases to
     be an Employee of the Company, exercise his Option to the extent that he
     was entitled to exercise it at the date of such termination. To the extent
     that he was not entitled to exercise the Option at the date of such
     termination, or if he does not exercise such Option (which he was entitled
     to exercise) within the time specified herein, the Option shall terminate.

          c.   DISABILITY OF OPTIONEE. In the case of an Incentive Stock Option,
     notwithstanding the provisions of Section 9(b) above, in the event an
     Employee is unable to continue his employment with the Company as a result
     of his total and permanent disability (as defined in Section 22(e)(3) of
     the Code), he may, but only within such period of time not exceeding 12
     months as is determined by the Board at the time of grant of the Option
     from the date of termination, exercise his Option to the extent he was
     entitled to exercise it at the date of such termination. To the extent that
     he was not entitled to exercise the Option at the date of termination, or
     if he does not exercise such Option (which he was entitled to exercise)
     within the time specified herein, the Option shall terminate.

          d.   DEATH OF OPTIONEE. In the case of an Incentive Stock Option, in
     the event of the death of the Optionee:

               (i)  During the term of the Option if the Optionee was at the
          time of his death an Employee and had been in Continuous Status as an
          Employee or Consultant since the date of grant of the Option, the
          Option may be exercised, at any time within 12 months following the
          date of death, by the Optionee's estate or by a person who acquired
          the right to exercise the Option by bequest or inheritance, but only
          to the extent of the right to exercise that would have accrued had the
          Optionee continued living and remained in Continuous Status as an
          Employee 12 months after the date of death; or

               (ii) Within such period of time not exceeding three months as is
          determined by the Board at the time of grant of the Option after the
          termination of

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          Continuous Status as an Employee, the Option may be exercised, at any
          time within 12 months following the date of death, by the Optionee's
          estate or by a person who acquired the right to exercise the Option by
          bequest or inheritance, but only to the extent of the right to
          exercise that had accrued at the date of termination.

     10.  NONTRANSFERABILITY OF OPTIONS. Unless permitted by the Code, in the
case of an Incentive Stock Option, the Option may not be sold, pledged,
assigned, hypothecated, transferred, or disposed of in any manner other than by
will or by the laws of descent and distribution and may be exercised, during the
lifetime of the Optionee, only by the Optionee.

     11.  ADJUSTMENTS UPON CHANGES IN CAPITALIZATION OR MERGER. Subject to any
required action by the shareholders of the Company, the number of Shares covered
by each outstanding Option, and the number of Shares which have been authorized
for issuance under this Plan but as to which no Options have yet been granted or
which have been returned to this Plan upon cancellation or expiration of any
Option, as well as the price per Share covered by each such outstanding Option,
shall be proportionately adjusted for any increase or decrease in the number of
issued Shares resulting from a stock split, reverse stock split, stock dividend,
combination or reclassification of the Common Stock, or any other increase or
decrease in the number of issued shares of Common Stock effected without receipt
of consideration by the Company; provided, however, that conversion of any
convertible securities of the Company shall not be deemed to have been "effected
without receipt of consideration." Such adjustment shall be made by the Board,
whose determination in that respect shall be final, binding and conclusive.
Except as expressly provided herein, no issuance by the Company of shares of
stock of any class, or securities convertible into shares of stock of any class,
shall affect, and no adjustment by reason thereof shall be made with respect to,
the number or price of Shares subject to an Option.

     In the event of the proposed dissolution or liquidation of the Company, the
Option will terminate immediately prior to the consummation of such proposed
action, unless otherwise provided by the Board. The Board may, in the exercise
of its sole discretion in such instances, declare that any Option shall
terminate as of a date fixed by the Board and give each Optionee the right to
exercise his Option as to all or any part of the Optioned Stock, including
Shares as to which the Option would not otherwise be exercisable. In the event
of the proposed sale of all or substantially all of the assets of the Company,
or the merger of the Company with or into another corporation in a transaction
in which the Company is not the survivor, the Optionee shall have the right for
a period of 60 days from the date written notice of such proposed sale or merger
is given to the Optionee to exercise the Option as to all of the Optioned Stock,
including Shares as to which the Option would not otherwise be exercisable. Any
such exercise by the Optionee of such Option shall be effective only if the
proposed sale or merger is consummated and, if so, on the date of the
consummation thereof. The unexercised portion of such Option will terminate upon
the expiration of such 60 day period unless the unexercised portion of the
Option is assumed or an equivalent option is substituted therefor by such
successor corporation or a parent or subsidiary of such successor corporation.

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     12.  TIME OF GRANTING OPTIONS. The date of grant of an Option shall, for
all purposes, be the date on which the Board makes the determination granting
such Option. Notice of the determination shall be given to each Employee or
other person to whom an Option is so granted within a reasonable time after the
date of such grant. Within a reasonable time after the date of the grant of an
Option, the Company shall enter into and deliver to each Employee or other
person granted such Option a written Stock Option Agreement as provided in
Sections 2(r) and 16 hereof, setting forth the terms and conditions of such
Option.

     13.  AMENDMENT AND TERMINATION OF THE PLAN.

          a.   AMENDMENT AND TERMINATION. The Board may amend or terminate the
     Plan from time to time in such respects as the Board may deem advisable;
     provided that, the following revisions or amendments shall require approval
     of the shareholders of the Company in the manner described in Section 17 of
     this Plan:

               (i) An increase in the number of Shares subject to this Plan
          above 1,500,000 Shares, other than in connection with an adjustment
          under Section 11 of this Plan;

               (ii) Any change in the designation of the class of Employees
          eligible to be granted Incentive Stock Options; or

               (iii) Any material amendment under this Plan that would have to
          be approved by the shareholders of the Company for the Board to
          continue to be able to grant Incentive Stock Options under this Plan.

          b.   EFFECT OF AMENDMENT OR TERMINATION. Any such amendment or
     termination of this Plan shall not affect Options already granted and such
     Options shall remain in full force and effect as if this Plan had not been
     amended or terminated, unless mutually agreed otherwise between the
     Optionee and the Board, which agreement must be in writing and signed by
     the Optionee and the Company.

     14.  CONDITIONS UPON ISSUANCE OF SHARES. Shares shall not be issued
pursuant to the exercise of an Option unless the exercise of such Option and the
issuance and delivery of such Shares pursuant thereto shall comply with all
relevant provisions of law, including, without limitation, the Securities Act of
1933, as amended, the Securities Exchange Act of 1934, as amended, the rules and
regulations promulgated thereunder, applicable state securities laws, and the
requirements of any stock exchange upon which the Shares may then be listed, and
shall be further subject to the approval of legal counsel for the Company with
respect to such compliance.

     As a condition to the exercise of an Option, the Company may require the
person exercising such Option to represent and warrant at the time of any such
exercise that the Shares are being purchased only for investment and without any
present intention to sell or distribute such Shares and such other
representations and warranties which in the opinion of legal counsel for the
Company,


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are necessary or appropriate to establish an exemption from the registration
requirements under applicable federal and state securities laws with respect to
the acquisition of such Shares.

     15.  RESERVATION OF SHARES. The Company, during the term of this Plan, will
at all times reserve and keep available such number of Shares as shall be
sufficient to satisfy the requirements of the Plan. Inability of the Company to
obtain authority from any regulatory body having jurisdiction, which authority
is deemed by the Company's legal counsel to be necessary for the lawful issuance
and sale of any Share hereunder, shall relieve the Company of any liability
relating to the failure to issue or sell such Shares as to which such requisite
authority shall not have been obtained.

     16.  OPTION AGREEMENT. Each Option granted to an Employee or other persons
shall be evidenced by a written Stock Option Agreement in such form as the Board
shall approve.

     17.  SHAREHOLDER APPROVAL. Continuance of the Plan shall be subject to
approval by the shareholders of the Company on or before November 4, 2001.
Such shareholder approval and any shareholder approval required under Section 13
of the Plan, may be obtained at a duly held shareholders meeting by the
affirmative vote of the holders of a majority of the outstanding shares of the
voting stock of the Company, who are present or represented and entitled to vote
thereon, or by unanimous written consent of the shareholders in accordance with
the provisions of the Colorado Business Corporation Act.

     18.  INFORMATION TO OPTIONEES. The Company shall provide to each Optionee,
during the period for which such Optionee has one or more Options outstanding,
copies of all annual reports and other information that are provided to all
shareholders of the Company. The Company shall not be required to provide such
information if the issuance of Options under the Plan is limited to key
employees whose duties in connection with the Company assure their access to
equivalent information.

     19.  GENDER. As used herein, the masculine, feminine and neuter genders
shall be deemed to include the others in all cases where they would so apply.

     20.  CHOICE OF LAW. ALL QUESTIONS CONCERNING THE CONSTRUCTION, VALIDITY AND
INTERPRETATION OF THIS PLAN AND THE INSTRUMENTS EVIDENCING OPTIONS WILL BE
GOVERNED BY THE INTERNAL LAW, AND NOT THE LAW OF CONFLICTS, OF THE STATE OF
COLORADO.

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     IN WITNESS WHEREOF, the Company has caused its duly authorized officer to
execute this Plan effective as of November 4, 2000.

                                        LET'S PLAY SPORTS, INC.,
                                        a Colorado corporation


                                        By: /s/ Thomas W. Higginson
                                           -------------------------------------
                                           Thomas W. Higginson, President

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