Exhibit 10.33

MOVIE CHANNEL  TRADEMARK LICENSE AGREEMENT

This
Agreement is made and entered into as of January 1, 2004, by and betweenHALLMARK LICENSING, INC.("Hallmark") and CROWN MEDIA UNITED STATES, LLC("Crown US").

WHEREAS,Hallmark and Crown US have previously entered into a Trademark License Agreement dated as of March 27, 2001 ("Previous
Trademark Agreement") pursuant to which Hallmark licenses Crown US certain rights to use the trademarks "Hallmark Entertainment" and "Hallmark" and associated logos designated by Hallmark (the
"Hallmark Marks") and the trademark "Hallmark Hall of Fame" (the "Hall of Fame Mark") (collectively the "Hallmark Marks" and the "Hall of Fame Mark" are the "Licensed Marks"); and

WHEREAS,Crown US intends to distribute an additional channel featuring made-for-television movies and
mini-series and desires to utilize the Hallmark Marks in connection therewith; and

WHEREAS, Hallmark desires to permit Crown US to use the Licensed Marks in connection with such channel subject to the terms and conditions
herein provided, and not otherwise.

NOW THEREFORE,in consideration of the promises and mutual covenants herein contained, the parties hereby agree as follows:

1.Grant.To the extent of its present and future ownership interest therein, and subject to the terms and
conditions of this Agreement, Hallmark hereby grants to Crown US the rights below listed for the term of this Agreement, but only for so long as Crown US is a subsidiary of Crown Media
Holdings, Inc. and Hallmark and/or its wholly owned subsidiaries collectively beneficially own at least 51% of the voting interest and 35% of the equity interest of Crown Media
Holdings, Inc. and designate a majority of the Board of Directors of Crown Media Holdings, Inc. and no event of Default has occurred hereunder:



2.Limitations.    Crown US agrees not to use the Licensed Marks in its corporate name.

3.The Movie Channel.    The "Movie Channel" shall mean the distribution of a channel (or network presenting a
channel) featuring high-quality, family oriented made-for-television movies or mini-series of a character, nature and quality consistent with the image
of Hallmark Cards, Incorporated.

4.Standards.



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5.Approval.    Crown US agrees to comply with the brand identity standards of the branding committee established
by Hallmark ("Branding Committee") which standards shall include, but not be limited to, logo, program headers, visual/verbal standards, uses and positioning of logo, application of logo to any
marketing materials, uses by any MSOs, uses in other media such as print advertising. Further, Crown US agrees that programming shall comply with the broadcast standards on Schedule A as
amended by Hallmark from time to time. Crown US shall submit to Hallmark periodically at Hallmark's request, the program schedule for its Movie Channel at least 30 days in advance for
Hallmark's prior written approval. Crown US shall also submit to Hallmark all proposed press releases referring to the Hallmark channel (other than advertising for shows and announcements of personnel
changes), prototypes of advertising, promotional materials and other marketing materials for Hallmark's prior written approval as to format and content. After guidelines are approved by Hallmark,
Crown US will thereafter submit only such matters that reflect a change in direction or as requested by Hallmark. Additionally, Crown US shall, at the request of Hallmark, submit to Hallmark pictures,
programs, film credits and other materials utilizing the Licensed Marks or broadcast on the Movie Channel for Hallmark's approval, which may be withheld for any reason. Submissions shall be directed
to the attention of James Welch, or such other person designated by Hallmark from time to time.

6.Trademark Protection.



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7.Term.    The term of this Agreement shall begin on the date hereof and expire on September 1, 2004,
provided that it is not terminated sooner in accordance with the terms and conditions set forth herein. No course of dealing, lack of notice of intent not to renew, implied consent or other doctrine
of law or equity shall be deemed to give Crown US the right to continued use of the Licensed Marks beyond the stated term of this Agreement, or to create any duty (fiduciary or otherwise) on Hallmark
to permit any such use beyond the term of this Agreement.

8.Default.    It shall be a Default hereunder in the case of the happening and during the continuance of any of
the following:



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9.Termination.



10.Additional Agreement.    Crown US hereby agrees that Hallmark and its affiliates shall not have any liability
or obligation to Crown US on account of the exercise of any of Hallmark's rights or remedies hereunder. Crown US hereby waives and releases any right to commence or pursue any legal action (whether
suit, counterclaim, cross claim or other action) against Hallmark or any of its affiliates challenging the termination by Hallmark of the trademark license granted herein based on a theory of breach
of fiduciary obligation or conflicts of interest of Hallmark or any of its affiliates or similar theories or premised on the exercise of control or influence over management by Hallmark or its
affiliates.

11.Third Party Infringement.    Crown US shall promptly notify Hallmark of any apparent infringement of any rights
granted by Hallmark to Crown US hereunder. Hallmark shall have the exclusive right to institute legal action (at its own expense) against the infringer or to otherwise terminate such infringement.
Crown US shall have no right to make any demands or claims, bring suit, effect any settlements or take any other action with respect to such an infringement without the prior written consent of
Hallmark. Crown US agrees to cooperate at its cost with Hallmark with respect to any suits or other action taken under this paragraph and that all recoveries for such infringements shall belong to
Hallmark. Hallmark may name Crown US as a party to any suit against third party infringers if Hallmark, in its sole opinion, determines that it is desirable to any infringement suit.

12.Nonassignability.    Crown US agrees that without the prior written consent of Hallmark it may not transfer the
rights granted hereunder or permit any third party to utilize the Licensed Marks (e.g. as a channel name) other than third party use incidental to Crown US's use described in
Section l(b) hereof and any such transfer shall be null and void upon such proposed transfer.

13.Applicable Law.    The validity, construction and performance of this Agreement shall be governed by, and
interpreted in accordance with, the laws of the State of Missouri. In any dispute

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relating
to this Agreement, the parties hereto submit themselves to the exclusive jurisdiction of the tribunals of the State of Missouri and the United States Courts within the State of Missouri,
expressly waiving any venue to which they may be entitled by their present or future domiciles and any objection based on forum non conveniens.

14.No Agency.    Nothing in this Agreement shall be construed to make either party hereto the agent or
representative of the other party and neither party shall so hold itself out nor shall either party be liable or be bound by any act or omission of the other party.

15.Waiver.    Failure of either party at any time to require the performance of any provision under this Agreement
shall not affect the right of such party to require full performance thereafter and a waiver by either party of a breach of any provision of this Agreement shall not be taken or held to be a waiver of
any further or similar breach or as nullifying the effectiveness of such provision.

16.Amendments.    This Agreement expresses the entire understanding of the parties hereto and replaces any prior
oral or written agreements concerning the subject matter hereof and Licensee acknowledges that it has not executed this Agreement in reliance upon any promise, agreement, representation or warranty
not expressly set forth in this Agreement. No amendment modification, or supplementation hereof shall be effective or binding on either party hereto unless reduced to writing and executed by the duly
authorized representatives of both parties hereto.

17.Security Interest.    Crown US hereby acknowledges the difficulty of determining the amount of any damage
arising from Crown US's use of the Licensed Marks other than in accordance with the grant in this Agreement, particularly inasmuch as no payment or royalty is required for the license granted herein.
Therefore, to secure Crown US's performance pursuant to this Agreement and compensation for any damage to Hallmark's name or reputation due to a breach of this Agreement, the parties have entered into
a Security Agreement dated as of the date hereof between the parties and Crown US hereby ratifies Hallmark's first and prior lien and security interest in and to all of Crown US's right and interest
in and to this Agreement pursuant to such security agreement.

IN WITNESS WHEREOF,this Agreement is executed as of the date first written above.

| |  | HALLMARK LICENSING, INC. 
| |  | -------------------------
| |  | By                       
| |  | Title                    
| |  | CROWN MEDIA UNITED STATES
| |  | By                       
| |  | Title                    

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