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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549





FORM 10-Q







|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------

For the quarterly period ended June 30, 2009

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from  to

Commission file number: 001-32750





SPARK NETWORKS, INC.

(Exact name of registrant as specified in its charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|DELAWARE                                                       |  | 20-8901733                          
|(State or other jurisdiction of incorporation or organization) |  | (I.R.S. Employer Identification No.)
|                                                               | 
|8383 Wilshire Boulevard, Suite 800 Beverly Hills, California   |  | 90211                               
|(Address of principal executive offices)                       |  | (Zip Code)                          

(323) 658-3000

(Registrants telephone number, including area code)

Not Applicable.

(Former name, former address and former fiscal year, if changed since last report)





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes  þ        No   ̈

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web
site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to
submit and post such files).

Yes   ̈        No   ̈

Indicate
by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See definition of large accelerated filer, accelerated filer and smaller
reporting company in Rule 12b-2 of the Exchange Act.



|                          |  |                     |  |                         |  |                            
|------------------------- |  | ------------------- |  | ----------------------- |  | ---------------------------
|Large accelerated filer  ̈ |  | Accelerated filer  ̈ |  | Non-accelerated filer  ̈ |  | Smaller-Reporting Company þ

Indicate by check mark whether the registrant is a shell company (as defined in Rule
12b-2 of the Exchange Act). Yes  ̈   No þ

The registrant had
20,581,544 shares of common stock, par value $0.001 per share, outstanding as of August 13, 2009.









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##### Table of Contents

SPARK NETWORKS, INC.

Table of Contents to Quarterly Report on Form 10-Q



|         |  |                                                                                                       |  |   
|-------- |  | ----------------------------------------------------------------------------------------------------- |  | --
|PART I.  |  | FINANCIAL INFORMATION                                                                                 |  |   
|         |  |                                                                                                      
|Item 1.  |  | Financial Statements                                                                                  |  |   
|         |  | Consolidated Balance Sheets at June 30, 2009 (unaudited) and December 31, 2008                        |  | 3 
|         |  | Unaudited Consolidated Statements of Income for the three and six months ended June 30, 2009 and
2008 |  | 4 
|         |  | Unaudited Consolidated Statements of Cash Flows for the six months ended June 30, 2009 and 2008       |  | 5 
|         |  | Unaudited Notes to Consolidated Financial Statements                                                  |  | 6 
|Item 2.  |  | Managements Discussion and Analysis of Financial Condition and Results of Operations                 |  | 13
|Item 3.  |  | Quantitative and Qualitative Disclosures About Market Risk                                            |  | 19
|Item 4.  |  | Controls and Procedures                                                                               |  | 19
|         |  |                                                                                                      
|PART II. |  | OTHER INFORMATION                                                                                     |  |   
|         |  |                                                                                                      
|Item 1.  |  | Legal Proceedings                                                                                     |  | 19
|Item 1A. |  | Risk Factors                                                                                          |  | 19
|Item 2.  |  | Unregistered Sales of Equity Securities and Use of Proceeds                                           |  | 19
|Item 3.  |  | Defaults Upon Senior Securities                                                                       |  | 19
|Item 4.  |  | Submission of Matters to a Vote of Security Holders                                                   |  | 20
|Item 5.  |  | Other Information                                                                                     |  | 20
|Item 6.  |  | Exhibits                                                                                              |  | 21
|         |  | Signatures                                                                                            |  | 22
|         |  | Exhibit 31.1                                                                                          |  |   
|         |  | Exhibit 31.2                                                                                          |  |   
|         |  | Exhibit 32.1                                                                                          |  |   



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PART I. FINANCIAL INFORMATION



|ITEM1. | FINANCIAL STATEMENTS
|------ | --------------------

SPARK NETWORKS, INC.

CONSOLIDATED BALANCE SHEETS

(in thousands, except share data)



|                                                                                                                                                                                                 |  |              |         |   |                  |   |         |  
|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |  | ------------ | ------- | - | ---------------- | - | ------- | -
|                                                                                                                                                                                                 |  | June 30,2009 |         |   | December 31,2008 |  
|                                                                                                                                                                                                 |  | (unaudited)  |         |   |                  |  
|Assets                                                                                                                                                                                           |  |              |         |   |                  |   |         |  
|Current assets:                                                                                                                                                                                  |  |              |         |   |                  |   |         |  
|Cash and cash equivalents                                                                                                                                                                        |  | $            | 9,669   |   |                  | $ | 7,417   |  
|Restricted cash                                                                                                                                                                                  |  |              | 676     |   |                  |   | 766     |  
|Accounts receivable                                                                                                                                                                              |  |              | 878     |   |                  |   | 1,102   |  
|Deferred tax asset                                                                                                                                                                               |  |              | 44      |   |                  |   | 52      |  
|Prepaid expenses and other                                                                                                                                                                       |  |              | 880     |   |                  |   | 1,869   |  
|                                                                                                                                                                                                 |  |              |         |   |                  |   |         |  
|Total current assets                                                                                                                                                                             |  |              | 12,147  |   |                  |   | 11,206  |  
|Property and equipment, net                                                                                                                                                                      |  |              | 1,889   |   |                  |   | 1,685   |  
|Goodwill, net                                                                                                                                                                                    |  |              | 17,778  |   |                  |   | 17,964  |  
|Intangible assets, net                                                                                                                                                                           |  |              | 5,417   |   |                  |   | 5,750   |  
|Deferred tax asset                                                                                                                                                                               |  |              | 5,004   |   |                  |   | 5,002   |  
|Deposits and other assets                                                                                                                                                                        |  |              | 2,072   |   |                  |   | 401     |  
|                                                                                                                                                                                                 |  |              |         |   |                  |   |         |  
|Total assets                                                                                                                                                                                     |  | $            | 44,307  |   |                  | $ | 42,008  |  
|                                                                                                                                                                                                 |  |              |         |   |                  |   |         |  
|Liabilities and Stockholders Equity                                                                                                                                                             |  |              |         |   |                  |   |         |  
|Current liabilities:                                                                                                                                                                             |  |              |         |   |                  |   |         |  
|Accounts payable                                                                                                                                                                                 |  | $            | 1,160   |   |                  | $ | 2,260   |  
|Accrued liabilities                                                                                                                                                                              |  |              | 5,312   |   |                  |   | 4,830   |  
|Deferred revenue                                                                                                                                                                                 |  |              | 4,159   |   |                  |   | 4,093   |  
|Notes payable and other short-term debt                                                                                                                                                          |  |              | 7,750   |   |                  |   | 7,750   |  
|                                                                                                                                                                                                 |  |              |         |   |                  |   |         |  
|Total current liabilities                                                                                                                                                                        |  |              | 18,381  |   |                  |   | 18,933  |  
|Deferred tax liabilities                                                                                                                                                                         |  |              | 811     |   |                  |   | 756     |  
|Income tax liability                                                                                                                                                                             |  |              | 942     |   |                  |   | 906     |  
|                                                                                                                                                                                                 |  |              |         |   |                  |   |         |  
|Total liabilities                                                                                                                                                                                |  |              | 20,134  |   |                  |   | 20,595  |  
|Commitments and contingencies (Note 8)                                                                                                                                                           |  |              |        |   |                  |   |        |  
|Stockholders equity:                                                                                                                                                                            |  |              |         |   |                  |   |         |  
|Authorized capital stock consists of 100,000,000 shares of common stock, $0.001 par value; issued and outstanding 20,581,544 and 20,541,744 at
June 30, 2009 and December 31, 2008, respectively |  |              | 21      |   |                  |   | 21      |  
|Additional paid-in-capital                                                                                                                                                                       |  |              | 46,170  |   |                  |   | 45,545  |  
|Accumulated other comprehensive income                                                                                                                                                           |  |              | 529     |   |                  |   | 591     |  
|Accumulated deficit                                                                                                                                                                              |  |              | (22,547 | ) |                  |   | (24,744 | )
|                                                                                                                                                                                                 |  |              |         |   |                  |   |         |  
|Total stockholders equity                                                                                                                                                                       |  |              | 24,173  |   |                  |   | 21,413  |  
|                                                                                                                                                                                                 |  |              |         |   |                  |   |         |  
|Total liabilities and stockholders equity                                                                                                                                                       |  | $            | 44,307  |   |                  | $ | 42,008  |  
|                                                                                                                                                                                                 |  |              |         |   |                  |   |         |  

See accompanying notes.



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SPARK NETWORKS, INC.

CONSOLIDATED STATEMENTS OF INCOME

(unaudited, in thousands, except per share data)



|                                                                                                |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|----------------------------------------------------------------------------------------------- |  | -------------------------- | ------ | - | ------------------------ | - | ------ | ---- |  | - | ------ | - |  | - | ------ | -
|                                                                                                |  | Three Months EndedJune 30, |        |   | Six Months EndedJune 30, |  
|                                                                                                |  | 2009                       |        |   | 2008                     |   |        | 2009 |  |   | 2008   |  
|Net revenues                                                                                    |  | $                          | 11,242 |   |                          | $ | 14,987 |      |  | $ | 23,274 |   |  | $ | 30,009 |  
|Direct marketing expenses                                                                       |  |                            | 2,984  |   |                          |   | 4,023  |      |  |   | 5,834  |   |  |   | 8,095  |  
|                                                                                                |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Contribution                                                                                    |  |                            | 8,258  |   |                          |   | 10,964 |      |  |   | 17,440 |   |  |   | 21,914 |  
|Operating expenses:                                                                             |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Sales and marketing (including stock-based compensation of $43, $196, $91, and $389)            |  |                            | 836    |   |                          |   | 1,128  |      |  |   | 1,757  |   |  |   | 2,181  |  
|Customer service (including stock-based compensation of $2, $17, $7, and $38)                   |  |                            | 435    |   |                          |   | 581    |      |  |   | 980    |   |  |   | 1,212  |  
|Technical operations (including stock-based compensation of $39, $171, $89, and $342)           |  |                            | 848    |   |                          |   | 1,021  |      |  |   | 1,718  |   |  |   | 2,084  |  
|Development (including stock-based compensation of $21, $159, $62, and $318)                    |  |                            | 1,098  |   |                          |   | 1,110  |      |  |   | 2,406  |   |  |   | 2,331  |  
|General and administrative (including stock-based compensation of $163, $524, $344, and $1,048) |  |                            | 2,924  |   |                          |   | 3,979  |      |  |   | 6,190  |   |  |   | 8,155  |  
|Amortization of intangible assets                                                               |  |                            | 187    |   |                          |   | 222    |      |  |   | 371    |   |  |   | 551    |  
|Impairment of goodwill and long-lived assets                                                    |  |                            |       |   |                          |   |       |      |  |   | 880    |   |  |   |       |  
|                                                                                                |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Total operating expenses                                                                        |  |                            | 6,328  |   |                          |   | 8,041  |      |  |   | 14,302 |   |  |   | 16,514 |  
|                                                                                                |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Operating income                                                                                |  |                            | 1,930  |   |                          |   | 2,923  |      |  |   | 3,138  |   |  |   | 5,400  |  
|Interest expense (income) and other, net                                                        |  |                            | (1,885 | ) |                          |   | (224   | )    |  |   | (1,393 | ) |  |   | (558   | )
|                                                                                                |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Income before income taxes                                                                      |  |                            | 3,815  |   |                          |   | 3,147  |      |  |   | 4,531  |   |  |   | 5,958  |  
|Provision for income taxes                                                                      |  |                            | 1,928  |   |                          |   | 1,506  |      |  |   | 2,334  |   |  |   | 2,751  |  
|                                                                                                |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Net income                                                                                      |  | $                          | 1,887  |   |                          | $ | 1,641  |      |  | $ | 2,197  |   |  | $ | 3,207  |  
|                                                                                                |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Net income per share  basic and diluted                                                        |  | $                          | 0.09   |   |                          | $ | 0.07   |      |  | $ | 0.11   |   |  | $ | 0.13   |  
|                                                                                                |  |                            |        |   |                          |   |        |      |  |   |        |   |  |   |        |  
|Weighted average shares outstanding  basic                                                     |  |                            | 20,568 |   |                          |   | 24,555 |      |  |   | 20,558 |   |  |   | 25,279 |  
|Weighted average shares outstanding  diluted                                                   |  |                            | 20,574 |   |                          |   | 24,575 |      |  |   | 20,566 |   |  |   | 25,301 |  

See accompanying notes.



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SPARK NETWORKS, INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(unaudited, in thousands)



|                                                                              |  |                           |        |   |      |   |        |  
|----------------------------------------------------------------------------- |  | ------------------------- | ------ | - | ---- | - | ------ | -
|                                                                              |  | Six Months Ended June 30, |       
|                                                                              |  | 2009                      |        |   | 2008 |  
|Cash flows from operating activities:                                         |  |                           |        |   |      |   |        |  
|Net income                                                                    |  | $                         | 2,197  |   |      | $ | 3,207  |  
|Adjustments to reconcile net income to cash provided by operating activities: |  |                           |        |   |      |   |        |  
|Depreciation and amortization                                                 |  |                           | 771    |   |      |   | 965    |  
|Foreign exchange gain on intercompany loan                                    |  |                           | 128    |   |      |   | (622   | )
|Income from asset received from legal judgment                                |  |                           | (1,742 | ) |      |   |       |  
|Impairment of goodwill and long-lived assets                                  |  |                           | 881    |   |      |   |       |  
|Stock-based compensation                                                      |  |                           | 594    |   |      |   | 2,135  |  
|Deferred taxes                                                                |  |                           | 61     |   |      |   | 2,423  |  
|Other                                                                         |  |                           | 37     |   |      |   | 41     |  
|Changes in operating assets and liabilities:                                  |  |                           |        |   |      |   |        |  
|Accounts receivable                                                           |  |                           | 224    |   |      |   | 82     |  
|Restricted cash                                                               |  |                           | 90     |   |      |   | 672    |  
|Prepaid expenses and other assets                                             |  |                           | 941    |   |      |   | (238   | )
|Accounts payable and accrued liabilities                                      |  |                           | (650   | ) |      |   | (2,102 | )
|Deferred revenue                                                              |  |                           | 65     |   |      |   | 604    |  
|                                                                              |  |                           |        |   |      |   |        |  
|Net cash provided by operating activities                                     |  |                           | 3,597  |   |      |   | 7,167  |  
|                                                                              |  |                           |        |   |      |   |        |  
|Cash flows from investing activities:                                         |  |                           |        |   |      |   |        |  
|Sale of marketable securities                                                 |  |                           |       |   |      |   | 200    |  
|Purchases of property and equipment                                           |  |                           | (605   | ) |      |   | (190   | )
|Cash paid in acquisition of business, net of cash acquired                    |  |                           | (770   | ) |      |   | (770   | )
|                                                                              |  |                           |        |   |      |   |        |  
|Net cash (used in) investing activities                                       |  |                           | (1,375 | ) |      |   | (760   | )
|                                                                              |  |                           |        |   |      |   |        |  
|Cash flows from financing activities:                                         |  |                           |        |   |      |   |        |  
|Proceeds from issuance of common stock                                        |  |                           | 30     |   |      |   | 10     |  
|Purchase of shares for retirement                                             |  |                           |       |   |      |   | (8,970 | )
|Payment on deferred financing costs                                           |  |                           |       |   |      |   | (446   | )
|Proceeds from other short-term debt                                           |  |                           |       |   |      |   | 5,000  |  
|                                                                              |  |                           |        |   |      |   |        |  
|Net cash provided by (used in) financing activities                           |  |                           | 30     |   |      |   | (4,406 | )
|                                                                              |  |                           |        |   |      |   |        |  
|Net increase in cash                                                          |  |                           | 2,252  |   |      |   | 2,001  |  
|Cash and cash equivalents at beginning of period                              |  |                           | 7,417  |   |      |   | 8,796  |  
|                                                                              |  |                           |        |   |      |   |        |  
|Cash and cash equivalents at end of period                                    |  | $                         | 9,669  |   |      | $ | 10,797 |  
|                                                                              |  |                           |        |   |      |   |        |  
|Supplemental disclosure of cash flow information:                             |  |                           |        |   |      |   |        |  
|Cash paid for interest                                                        |  | $                         | 109    |   |      | $ | 9      |  
|Cash paid for income taxes                                                    |  | $                         | 767    |   |      | $ | 441    |  

See accompanying notes.



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SPARK NETWORKS, INC.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

(unaudited)



|1. | The Company and Summary of Significant Accounting Policies
|-- | ----------------------------------------------------------

The Company

The common stock of Spark Networks, Inc., a Delaware corporation (the Company), is traded on the NYSE Amex.
The Company and its consolidated subsidiaries provide online personals services in the United States and internationally, whereby adults are able to post information about themselves (profiles) on the Companys Web sites and search
and contact other individuals who have posted profiles.

Membership to the Companys online services, which includes the posting of a personal profile
and photos, and access to its database of profiles, is free. The Company typically charges a subscription fee for varying subscription lengths (typically, one, three, six and twelve months) to members, allowing them to initiate communication with
other members and subscribers utilizing the Companys onsite communication tools, including anonymous email, instant messenger, chat rooms and message boards. For most of the Companys services, two-way communications through the
Companys email platform can only take place between paying subscribers.

Basis of Presentation

The consolidated financial statements include the accounts of the Company and all of its majority owned subsidiaries. All significant intercompany accounts and
transactions have been eliminated.

The accompanying unaudited consolidated interim financial statements reflect all adjustments, consisting of only normal
recurring items, which, in the opinion of management, are necessary for a fair statement of the results of operations for the periods shown. The results of operations for such periods are not necessarily indicative of the results expected for the
full year or for any future periods.

The preparation of consolidated financial statements in conformity with generally accepted accounting principles in
the United States (GAAP) requires management to make estimates, judgments and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses and related disclosure of contingent assets and liabilities. On an
on-going basis, the Company evaluates its estimates, including those related to uncollectible receivables, the useful lives of long-lived assets including property and equipment, investment fair values, goodwill and other intangible assets,
investments in equity interests, income taxes, and contingencies. In addition, the Company uses assumptions when employing the Black-Scholes option valuation model to calculate the fair value of granted stock-based awards. The Company bases its
estimates of the carrying value of certain assets and liabilities on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, when these carrying values are not readily available from other
sources. Actual results may differ from these estimates.

The consolidated financial statements should be read in conjunction with the consolidated
financial statements and related notes included in the Companys Annual Report on Form 10-K and 10-K/A for the year ended December 31, 2008. Certain information and footnote disclosures normally included in financial statements
prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. The consolidated balance sheet as of December 31, 2008 was derived from the Companys audited financial statements for the year ended
December 31, 2008.

Fair Value Measurement

Effective January 1, 2008, we adopted SFAS 157 Fair Value Measurements. SFAS 157 clarifies that fair value is an exit price, representing the amount that would be received in a sale of an asset or paid to transfer a
liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or a liability. As a basis for
considering such assumptions, SFAS 157 establishes a three-tier



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value hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:

Level 1Observable inputs that reflect quoted prices (unadjusted) for identical assets or liabilities in active markets.

Level 2Other inputs that are directly or indirectly observable in the marketplace.

Level 3Unobservable inputs which are supported by little or no market activity.

The fair value hierarchy requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.

As of June 30, 2009, the Company has financial assets that consist of cash and cash equivalents, which are measured at fair value using quoted prices for identical
assets in an active market (Level 1 fair value hierarchy) in accordance with SFAS 157.

Recently Adopted Accounting Pronouncements

In December 2007, the Financial Accounting Standards Board (FASB) issued Statement of Financial Accounting Standards (SFAS)
No. 141(R), Business Combinations (SFAS 141(R)), and SFAS No. 160, Noncontrolling Interests in Consolidated Financial Statements (SFAS No. 160). SFAS No. 141(R) requires an acquirer
to measure the identifiable assets acquired, the liabilities assumed and any noncontrolling interest in the acquiree at their fair values on the acquisition date, with goodwill being the excess value over the net identifiable assets acquired. SFAS
No. 160 clarifies that a noncontrolling interest in a subsidiary should be reported as equity in the consolidated financial statements. The calculation of earnings per share will continue to be based on income amounts attributable to the
parent. SFAS No. 141(R) and SFAS No. 160 are effective for financial statements issued for fiscal years beginning after December 15, 2008. The Company adopted SFAS No. 141(R) and SFAS No. 160 as of January 1, 2009 which
did not have a material effect on the Companys consolidated financial position or results of operations.

In April 2008, the FASB issued FASB Staff
Position (FSP) FAS No. 142-3, Determination of the Useful Life of Intangible Assets (FSP FAS No. 142-3). FSP FAS No. 142-3 amends the factors that should be considered in developing renewal or
extension assumptions used to determine the useful life of a recognized intangible asset under SFAS No. 142, Goodwill and Other Intangible Assets (SFAS No. 142). The intent of FSP FAS No. 142-3 is to improve
the consistency between the useful life of a recognized intangible asset under SFAS No. 142 and the period of expected cash flows used to measure the fair value of the assets under SFAS No. 141(R), and other guidance under GAAP. FSP FAS
No. 142-3 is effective for financial statements issued for fiscal years beginning after December 15, 2008. The Company adopted FSP FAS No. 142-3 as of January 1, 2009 which did not have a material effect on the Companys
consolidated financial position or results of operations.

In April 2009, the FASB issued FSP FAS 107-1 and APB 28-1, Interim Disclosures about
Fair Value of Financial Instruments (FSP FAS 107-1 and APB 28-1). FSP FAS 107-1 and APB 28-1 require disclosures about the fair value of financial instruments in interim and annual financial statements. FSP FAS 107-1
and APB 28-1 are effective for periods ending after June 15, 2009, with early adoption permitted for periods ending after March 15, 2009. The Company adopted FSP FAS 107-1 and APB 28-1 in the quarter ended June 30,
2009. Because FSP FAS 107-1 and APB 28-1 amend only the disclosure requirements related to the fair value of financial instruments, adoption of FSP 107-1 and APB 28-1 did not affect the Companys consolidated financial condition and
results of operations.

In May 2009, the FASB issued SFAS No. 165, Subsequent Events (FAS 165), which provides guidance to
establish general standards of accounting for and disclosures of events that occur after the balance sheet date but before financial statements are issued or are available to be issued. FAS 165 also requires entities to disclose the date through
which subsequent events were evaluated as well as the rationale for why that date was selected. This disclosure should alert all users of financial statements that an entity has not evaluated subsequent events after that date in the set of financial
statements being presented. FAS 165 is effective for the Company for the quarter ended June 30, 2009.



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Comprehensive Income

Comprehensive income is defined as the change in equity of a business enterprise during a period from transactions and other events and circumstances from non-owner sources. For the Company, comprehensive income consists of its reported net
income and the net unrealized gains or losses on marketable securities and foreign currency translation adjustments. Comprehensive income for each of the periods presented is comprised as follows:



|                                                                                  |  |                             |       |                           |   |       |  |   |       |   |  |   |       |  
|--------------------------------------------------------------------------------- |  | --------------------------- | ----- | ------------------------- | - | ----- |  | - | ----- | - |  | - | ----- | -
|                                                                                  |  | Three Months Ended June 30, |       | Six Months Ended June 30, |  
|                                                                                  |  | 2009                        |       | 2008                      |   | 2009  |  |   | 2008  |  
|Net income                                                                        |  | $                           | 1,887 |                           | $ | 1,641 |  | $ | 2,197 |   |  | $ | 3,207 |  
|Changes in unrealized gains/losses in available for sale securities, net of taxes |  |                             |      |                           |   |      |  |   |      |   |  |   | (3    | )
|Foreign currency translation adjustment, net of taxes                             |  |                             | 84    |                           |   | 149   |  |   | (62   | ) |  |   | 324   |  
|                                                                                  |  |                             |       |                           |   |       |  |   |       |   |  |   |       |  
|Total comprehensive income, net of taxes                                          |  | $                           | 1,971 |                           | $ | 1,790 |  | $ | 2,135 |   |  | $ | 3,528 |  
|                                                                                  |  |                             |       |                           |   |       |  |   |       |   |  |   |       |  



|2. | Net Income per Share
|-- | --------------------

The Company calculates net income per share
in accordance with SFAS No. 128 Earnings per Share, which requires the presentation of both basic and diluted net income per share. Basic net income per share is computed by dividing net income available to common stockholders by
the weighted average number of shares of common stock outstanding. Diluted net income per share includes the effect of potential shares of stock outstanding, including dilutive stock options and warrants, using the treasury stock method as
prescribed by SFAS 123(R).



|                                                 |  |                             |        |                           |   |        |  |      |        |  |   |       
|------------------------------------------------ |  | --------------------------- | ------ | ------------------------- | - | ------ |  | ---- | ------ |  | - | ------
|                                                 |  | Three Months Ended June 30, |        | Six Months Ended June 30,
|                                                 |  | 2009                        |        | 2008                      |   | 2009   |  | 2008
|Income per Share of Common Stock  Basic         |  |                             |        |                           |   |        |  |      |        |  |   |       
|Net income applicable to common stock            |  | $                           | 1,887  |                           | $ | 1,641  |  | $    | 2,197  |  | $ | 3,207 
|Weighted average shares outstanding  basic      |  |                             | 20,568 |                           |   | 24,555 |  |      | 20,558 |  |   | 25,279
|                                                 |  |                             |        |                           |   |        |  |      |        |  |   |       
|Basic Earnings per Share                         |  | $                           | 0.09   |                           | $ | 0.07   |  | $    | 0.11   |  | $ | 0.13  
|                                                 |  |                             |        |                           |   |        |  |      |        |  |   |       
|Income per Share of Common Stock  Diluted       |  |                             |        |                           |   |        |  |      |        |  |   |       
|Net income applicable to common stock            |  | $                           | 1,887  |                           | $ | 1,641  |  | $    | 2,197  |  | $ | 3,207 
|Weighted average shares outstanding-basic        |  |                             | 20,568 |                           |   | 24,555 |  |      | 20,558 |  |   | 25,279
|Dilutive options using the treasury stock method |  |                             | 6      |                           |   | 20     |  |      | 8      |  |   | 22    
|                                                 |  |                             |        |                           |   |        |  |      |        |  |   |       
|Weighted average shares outstanding  diluted    |  |                             | 20,574 |                           |   | 24,575 |  |      | 20,566 |  |   | 25,301
|                                                 |  |                             |        |                           |   |        |  |      |        |  |   |       
|Diluted Earnings per share                       |  | $                           | 0. 09  |                           | $ | 0.07   |  | $    | 0.11   |  | $ | 0.13  
|                                                 |  |                             |        |                           |   |        |  |      |        |  |   |       

Options to purchase 3.5 million shares for the three and six month periods ending June 30, 2009 and 3.3 million
shares for the three and six month periods ending June 30, 2008 respectively, were not included in the computation of diluted net income per share because the grant price of such options was above the average stock price for the period and,
therefore, the options were considered anti-dilutive.



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|3. | Acquisitions of Businesses and Intangibles
|-- | ------------------------------------------

HurryDate Asset
Acquisition

On February 1, 2007, the Company purchased the assets of HurryDate, a leading online personals and singles events company, for
total consideration of $2.3 million in cash. In addition, subject to certain conditions in the purchase agreement, the Company would also pay additional consideration based on an earn-out tied to the operating income of the HurryDate business for
the period covering April 1, 2007 to March 31, 2008. On October 17, 2007, the Company entered into a letter agreement with the sellers and agreed the first and second earn-out payments would each be $770,000 and the third earn-out
payment would be $660,000. These amounts when and if paid (the first installment was paid in 2008 and the second installment was paid in the first quarter of 2009) would be an increase to the goodwill recorded for this acquisition. These amounts
assume the sellers are entitled to a full earn-out payment pursuant to the purchase agreement. Of the $3.7 million of acquired intangible assets, $490,000 was assigned to member databases and is being amortized over three years, $50,000 was assigned
to subscriber databases and was amortized over five months, $800,000 was assigned to developed software which is being amortized over five years, $360,000 was assigned to domain names which are not subject to amortization, and $2.0 million was
assigned to goodwill. In the fourth quarter of 2008, the Company performed its annual valuation under SFAS 142, Goodwill and Other Intangible Assets, and determined the fair value of the HurryDate reporting unit and compared it to the
carrying amount of the reporting unit. The analysis concluded that a sustained decline in HurryDates speed dating business had reduced projected cash flows below the carrying amount of the reporting unit and as such, the Company impaired the
entire goodwill amount. HurryDate has not shown improvement since the impairment analysis was completed, as such, management concluded that the additional earn-out payment made in the first quarter of 2009 should be impaired. The goodwill is
deductible for tax purposes.



|4. | Revolving Credit Facility
|-- | -------------------------

In February 2008, the Company and its
wholly-owned subsidiary, Spark Networks Limited, as borrower, entered into an agreement (the Agreement) with Bank of America for a $30.0 million revolving credit facility. The Agreement includes customary affirmative and negative
covenants, with which the Company was compliant as of June 30, 2009.

At June 30, 2009, there was $7.5 million outstanding under the Agreement
bearing an interest rate of 2.7% with $22.5 million of borrowing capacity remaining under this revolving credit facility. Due to the short term nature of this instrument, the carrying value approximates the fair value of the loan balance
outstanding. In connection with the Agreement, the Company paid deferred financing costs of approximately $446,000, which were included in other current assets and deposits and other assets. The deferred financing costs are amortized to interest
expense in the Consolidated Statements of Income over the term of the Agreement. Amortization expense for the deferred financing costs for the six months ended June 30, 2009 and June 30, 2008 were $74,000 and $62,000, respectively.



|5. | Stockholders Equity
|-- | --------------------

Re-Pricing of Employees Options

On January 5, 2009, the Company re-priced options for certain key employees. The exchange of options was treated as a synthetic re-pricing,
which includes a cancellation and replacement of equity instruments under SFAS 123 (R), Share Based Payment. The estimated incremental expense is approximately $1 million and will be recognized over the four year vesting term of the newly
issued options. The incremental expense for the three and six months ended June 30, 2009 were $57,000 and $172,000, respectively.

Employee
Stock Option Plans

As of July 9, 2007, pursuant to the completion of the Scheme of Arrangement, the Company adopted the Spark Networks, Inc.
2007 Omnibus Incentive Plan (the 2007 Plan) initially authorizing and reserving 2.5 million shares, which may increase on January 1 of each year. Prior to the Companys incorporation and Scheme of Arrangement, Spark
Networks plc had two share Option Plans, the MatchNet plc 2000 Executive Share Option Plan (the 2000 Plan) and Spark Networks plc 2004 Share Option Plan (the 2004



9



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##### Table of Contents

Plan). No further options are granted under the 2000 Plan or the 2004 Plan; however, all outstanding options previously granted under those plans
continue in full force and effect.

Awards under the 2007 Plan may include incentive stock options, nonqualified stock options, stock appreciation rights
(SARs), restricted shares of common stock, restricted stock units, performance stock or unit awards, other stock-based awards and cash-based incentive awards.

The Compensation Committee may grant to a participant an award. The terms and conditions of the award, including the quantity, price, vesting periods and other conditions on exercise will be determined by the
Compensation Committee.

The exercise price for stock options will be determined by the Compensation Committee in its discretion, but may not be less than
100% of the closing sale price of one share of the Companys common stock on the NYSE Amex (or any other applicable exchange on which the stock is listed) on the date when the stock option is granted. Additionally, in the case of incentive
stock options granted to a holder of more than 10% of the total combined voting power of all classes of stock of the Company on the date of grant, the exercise price may not be less than 110% of the closing sale price of one share of common stock on
the date the stock option is granted.

As of June 30, 2009, total unrecognized compensation cost related to unvested stock options was $3.7 million.
This cost is expected to be recognized over a weighted-average period of four years. The following table describes option activity for the three months ended June 30, 2009:



|                                 |  |                 |   |  |                                |     
|-------------------------------- |  | --------------- | - |  | ------------------------------ | ----
|                                 |  | Number ofShares |   |  | WeightedAveragePrice Per Share
|                                 |  | (in thousands)  |   |  |                               
|Outstanding at December 31, 2008 |  | 3,643           |   |  | $                              | 5.62
|Granted                          |  | 3,083           |   |  |                                | 3.00
|Exercised                        |  | (10             | ) |  |                                | 0.71
|Cancelled                        |  | (22             | ) |  |                                | 3.77
|Expired                          |  | (3,098          | ) |  |                                | 5.64
|                                 |  |                 |   |  |                                |     
|Outstanding at March 31, 2009    |  | 3,596           |   |  | $                              | 3.33
|Granted                          |  | 17              |   |  |                                | 2.30
|Exercised                        |  | (30             | ) |  |                                | 0.83
|Cancelled                        |  | (4              | ) |  |                                | 3.00
|Expired                          |  | (38             | ) |  |                                | 7.14
|                                 |  |                 |   |  |                                |     
|Outstanding at June 30, 2009     |  | 3,541           |   |  | $                              | 3.32

Options issued prior to February 2007 are priced in foreign currency. Weighted average price per share
calculations are impacted by foreign exchange fluctuations for these options.

Stockholder Rights Plan

The Company has a stockholder rights plan. The rights accompany each share of common stock of the Company and are evidenced by ownership of common stock. The rights are
not exercisable except upon the occurrence of certain takeover-related events. Once triggered, the rights would entitle the stockholders, other than a person qualifying as an Acquiring Person pursuant to the rights plan, to purchase
additional common stock at a 50% discount to their fair market value. The rights issued under the Rights Plan may be redeemed by the board of directors at a nominal redemption price of $0.001 per right, and the board of directors may amend the
rights in any respect until the rights are triggered.



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|6. | Segment Information
|-- | -------------------

The Company has four
operating segments: Jewish Networks, which consists of JDate.com, JDate.co.il, JDate.co.uk, JDate.fr, Cupid.co.il and their respective co-branded and private label Web sites; Other Affinity Networks, which consists of the Companys Provo,
Utah-based properties which are primarily made up of sites targeted towards various religious, ethnic, geographic and special interest groups including BlackSingles.com and ChristianMingle.com; General Market Networks, which consists of
AmericanSingles.com, Date.co.uk, Date.ca and their respective co-branded and private label Web sites; and Offline & Other Businesses, which consists of revenue generated from offline activities, HurryDate events and subscriptions to
HurryDate.com, and other Web sites and businesses.



|                               |  |                            |        |                          |   |        |  |      |        |  |   |       
|------------------------------ |  | -------------------------- | ------ | ------------------------ | - | ------ |  | ---- | ------ |  | - | ------
|                               |  | Three Months EndedJune 30, |        | Six Months EndedJune 30,
|(in thousands)                 |  | 2009                       |        | 2008                     |   | 2009   |  | 2008
|Net Revenues                   |  |                            |        |                          |   |        |  |      |        |  |   |       
|Jewish Networks                |  | $                          | 7,064  |                          | $ | 8,643  |  | $    | 14,647 |  | $ | 17,310
|Other Affinity Networks        |  |                            | 3,306  |                          |   | 3,405  |  |      | 6,603  |  |   | 6,758 
|General Market Networks        |  |                            | 701    |                          |   | 2,174  |  |      | 1,641  |  |   | 4,750 
|Offline & Other Businesses     |  |                            | 171    |                          |   | 765    |  |      | 383    |  |   | 1,191 
|                               |  |                            |        |                          |   |        |  |      |        |  |   |       
|Total                          |  | $                          | 11,242 |                          | $ | 14,987 |  | $    | 23,274 |  | $ | 30,009
|                               |  |                            |        |                          |   |        |  |      |        |  |   |       
|Direct Marketing               |  |                            |        |                          |   |        |  |      |        |  |   |       
|Jewish Networks                |  | $                          | 596    |                          | $ | 624    |  | $    | 1,159  |  | $ | 1,329 
|Other Affinity Networks        |  |                            | 2,192  |                          |   | 1,968  |  |      | 4,157  |  |   | 3,810 
|General Market Networks        |  |                            | 148    |                          |   | 962    |  |      | 421    |  |   | 2,298 
|Offline & Other Businesses     |  |                            | 48     |                          |   | 469    |  |      | 97     |  |   | 658   
|                               |  |                            |        |                          |   |        |  |      |        |  |   |       
|Total                          |  | $                          | 2,984  |                          | $ | 4,023  |  | $    | 5,834  |  | $ | 8,095 
|                               |  |                            |        |                          |   |        |  |      |        |  |   |       
|Contribution                   |  |                            |        |                          |   |        |  |      |        |  |   |       
|Jewish Networks                |  | $                          | 6,468  |                          | $ | 8,019  |  | $    | 13,488 |  | $ | 15,981
|Other Affinity Networks        |  |                            | 1,114  |                          |   | 1,437  |  |      | 2,446  |  |   | 2,948 
|General Market Networks        |  |                            | 553    |                          |   | 1,212  |  |      | 1,220  |  |   | 2,452 
|Offline & Other Businesses     |  |                            | 123    |                          |   | 296    |  |      | 286    |  |   | 533   
|                               |  |                            |        |                          |   |        |  |      |        |  |   |       
|Total                          |  | $                          | 8,258  |                          | $ | 10,964 |  | $    | 17,440 |  | $ | 21,914
|                               |  |                            |        |                          |   |        |  |      |        |  |   |       
|Unallocated operating expenses |  |                            | 6,328  |                          |   | 8,041  |  |      | 14,302 |  |   | 16,514
|                               |  |                            |        |                          |   |        |  |      |        |  |   |       
|Operating income               |  | $                          | 1,930  |                          | $ | 2,923  |  | $    | 3,138  |  | $ | 5,400 
|                               |  |                            |        |                          |   |        |  |      |        |  |   |       

Due to the Companys integrated business structure, operating expenses, other than direct marketing expenses,
are not allocated to the individual reporting segments. As such, the Company does not measure operating profit or loss by segment for internal reporting purposes. Assets and liabilities are not allocated to the different business segments for
internal reporting purposes. Depreciation and amortization are included in unallocated operating expenses.



|7. | Income on Possession of Assets
|-- | ------------------------------

In the second quarter of 2009, the
Company became the record title owner of real property purchased in a sheriffs sale to partially satisfy the Companys outstanding judgment against Will Knedlik. The Company recorded other income of $1.7 million in the Interest expense
(income) and other, netline item on the Consolidated Statements of Income and recorded the asset as Deposits and Other Assets on the Consolidated Balance Sheets.



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|8. | Commitments and Contingencies
|-- | -----------------------------

Legal Proceedings

Please refer to our Annual Report on Form 10-K/A for the year ended December 31, 2008 for a description of litigation and claims.

ISYSTEMS v. Spark Networks, Inc. et al.

On July 11, 2008,
ISYSTEMS initiated a lawsuit against Spark Networks, Inc., Spark Networks Limited and other parties in the United States District Court, Northern District of Texas, Dallas Division. The lawsuit was filed in response to an arbitration award ordering
the transfer of the domain name, JDATE.NET, to Spark Networks Limited from ISYSTEMS. Spark Networks was apprised of the lawsuit after ISYSTEMS unsuccessfully attempted to utilize the filing of the lawsuit to prevent the domain transfer to Spark
Networks Limited. On December 1, 2008, Spark Networks filed a Motion to Dismiss the Complaint, or, alternatively, for Summary Judgment. On June 10, 2009, the Court granted our motion and dismissed the case with prejudice. On June 22,
2009, ISYSTEMS filed a motion to vacate the order dismissing the action.

The Company strongly disputes the merits of the claims asserted against it in
each of the lawsuits disclosed in our Annual Report and intends to vigorously defend against them.

The Company has additional existing legal claims and may
encounter future legal claims in the normal course of business. In the Companys opinion, the resolutions of the existing legal claims are not expected to have a material impact on its financial position or results of operations. The
Company believes it has accrued appropriate amounts where necessary in connection with such litigation.



|9. | Impairment of Goodwill and Long-lived Assets
|-- | --------------------------------------------

In the first quarter
of 2009, the Company paid $770,000 to the former owners of HurryDate pursuant to the earn-out arrangement (see Note 3). The payment was recorded as an increase of goodwill. In the fourth quarter of 2008, the Company performed its annual valuation
under SFAS 142 and determined the fair value of the HurryDate reporting unit and compared it to the carrying amount of the reporting unit.

The analysis
concluded that a sustained decline in HurryDates speed dating business has reduced projected cash flows below the carrying amount of the reporting unit and as such, the Company impaired the goodwill amount. HurryDate has not shown improvement
since the impairment analysis was completed, as such, management concluded that the $770,000 earn-out payment should be impaired.

Additionally, in the
first quarter of 2009, the Company recorded approximately $110,000 of impairment expense related to development costs for a discontinued web-based product.



|10. | Subsequent Events
|--- | -----------------

The Company has completed an evaluation of all
subsequent events through August 13, 2009, which is the issuance date of these consolidated financial statements and concluded no subsequent events occurred that required recognition or disclosure.



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|ITEM 2. | MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
|------- | -------------------------------------------------------------------------------------

The following discussion of our financial condition and results of operations should be read in conjunction with our unaudited consolidated financial statements and the related notes that are included in this
Quarterly Report and the audited consolidated financial statements and related notes and Managements Discussion and Analysis of Financial Condition and Results of Operations contained in our Annual Report on Form 10-K/A for the
year ended December 31, 2008 (the 2008 Annual Report).

Some of the statements contained in this Managements Discussion
and Analysis of Financial Condition and Results of Operations and elsewhere in this Quarterly Report are forward-looking statements that involve substantial risks and uncertainties. All statements other than historical facts contained in this
report, including statements regarding our future financial position, business strategy and plans and objectives of management for future operations, are forward-looking statements. In some cases, you can identify forward-looking statements by
terminology such as believes, expects, anticipates, intends, estimates, may, will, continue, should, plan, predict,
potential and other similar expressions. We have based these forward-looking statements on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of
operations, business strategy and financial needs. Our actual results could differ materially from those anticipated in these forward-looking statements, which are subject to a number of risks, uncertainties and assumptions including, but not
limited to our ability to: attract members; convert members into paying subscribers and retain our paying subscribers; develop or acquire new product offerings and successfully implement and expand those offerings; keep pace with rapid technological
changes; maintain the strength of our existing brands and maintain and enhance those brands and our dependence upon the telecommunications infrastructure and our networking hardware and software infrastructure; identify and consummate strategic
acquisitions and integrate acquired companies or assets; and successfully implement our current long-term growth strategy, and other factors described in the Risk Factors section of our 2008 Annual Report.

General

The common stock of Spark Networks, Inc. is traded on the
NYSE Amex. We are a leading provider of online personals services in the United States and internationally. Our Web sites enable adults to meet online, participate in a community and form relationships.

Segment Reporting

For segment information, please refer to Note 6 of
the Notes to the Consolidated Financial Statements the (Notes) elsewhere in this report.

Key Metric - Average Paying Subscribers

We regularly review average paying subscribers as a key metric to evaluate the effectiveness of our operating strategies and monitor the financial
performance of our business. Subscribers are defined as individuals for whom we collect a monthly fee for access to communication and Web site features beyond those provided to our non-paying members. Average paying subscribers for each month are
calculated as the sum of the paying subscribers at the beginning and end of the month, divided by two. Average paying subscribers for periods longer than one month are calculated as the sum of the average paying subscribers for each month, divided
by the number of months in such period.

Unaudited selected statistical information regarding average paying subscribers for our operating segments is
shown in the table below. Prior period amounts have been reclassified to conform to current period presentation.



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|                           |  |                            |  |                          |  |         |  |        
|-------------------------- |  | -------------------------- |  | ------------------------ |  | ------- |  | -------
|                           |  | Three Months EndedJune 30, |  | Six Months EndedJune 30,
|Average Paying Subscribers |  | 2009                       |  | 2008                     |  | 2009    |  | 2008   
|Jewish Networks            |  | 82,769                     |  | 91,598                   |  | 83,706  |  | 92,159 
|Other Affinity Networks    |  | 65,409                     |  | 63,309                   |  | 64,901  |  | 61,721 
|General Market Networks    |  | 14,022                     |  | 33,573                   |  | 15,916  |  | 35,504 
|Offline & Other Businesses |  | 1,017                      |  | 1,975                    |  | 1,087   |  | 2,170  
|                           |  |                            |  |                          |  |         |  |        
|Total                      |  | 163,217                    |  | 190,455                  |  | 165,610 |  | 191,554
|                           |  |                            |  |                          |  |         |  |        

Average paying subscribers for the Jewish Networks segment decreased 9.6% and 9.2% to 82,769 and 83,706 for the
three and six months ended June 30, 2009 compared to 91,598 and 92,159 in the same periods last year. Average paying subscribers for the Other Affinity Networks segment increased 3.3% and 5.2% to 65,409 and 64,901 for the three and six
months ended June 30, 2009 compared to 63,309 and 61,721 in the same periods last year. Average paying subscribers for the General Market Networks segment decreased 58.2% and 55.2% to 14,022 and 15,916 for the three and six months ended
June 30, 2009 compared to 33,573 and 35,504 in the same periods last year.

Results of Operations

The following table presents our operating results as a percentage of net revenues:



|                                                   |  |                            |   |  |                          |   |  |       |   |  |       |  
|-------------------------------------------------- |  | -------------------------- | - |  | ------------------------ | - |  | ----- | - |  | ----- | -
|                                                   |  | Three Months EndedJune 30, |   |  | Six Months EndedJune 30, |  
|                                                   |  | 2009                       |   |  | 2008                     |   |  | 2009  |   |  | 2008  |  
|Net revenues                                       |  | 100.0                      | % |  | 100.0                    | % |  | 100.0 | % |  | 100.0 | %
|Direct marketing                                   |  | 26.5                       |   |  | 26.8                     |   |  | 25.1  |   |  | 27.0  |  
|                                                   |  |                            |   |  |                          |   |  |       |   |  |       |  
|Contribution margin                                |  | 73.5                       |   |  | 73.2                     |   |  | 74.9  |   |  | 73.0  |  
|                                                   |  |                            |   |  |                          |   |  |       |   |  |       |  
|Operating expenses:                                |  |                            |   |  |                          |   |  |       |   |  |       |  
|Sales and marketing                                |  | 7.4                        |   |  | 7.5                      |   |  | 7.5   |   |  | 7.3   |  
|Customer service                                   |  | 3.9                        |   |  | 3.9                      |   |  | 4.2   |   |  | 4.0   |  
|Technical operations                               |  | 7.5                        |   |  | 6.8                      |   |  | 7.4   |   |  | 6.9   |  
|Development                                        |  | 9.8                        |   |  | 7.4                      |   |  | 10.3  |   |  | 7.8   |  
|General and administrative                         |  | 26.0                       |   |  | 26.6                     |   |  | 26.6  |   |  | 27.2  |  
|Amortization                                       |  | 1.7                        |   |  | 1.5                      |   |  | 1.6   |   |  | 1.8   |  
|Impairment of goodwill and other long-lived assets |  |                           |   |  |                         |   |  | 3.8   |   |  |      |  
|                                                   |  |                            |   |  |                          |   |  |       |   |  |       |  
|Total operating expenses                           |  | 56.3                       |   |  | 53.7                     |   |  | 61.4  |   |  | 55.0  |  
|                                                   |  |                            |   |  |                          |   |  |       |   |  |       |  
|Operating income                                   |  | 17.2                       |   |  | 19.5                     |   |  | 13.5  |   |  | 18.0  |  
|Interest expense (income) and other, net           |  | (16.7                      | ) |  | (1.5                     | ) |  | (5.9  | ) |  | (1.9  | )
|                                                   |  |                            |   |  |                          |   |  |       |   |  |       |  
|Income before income taxes                         |  | 33.9                       |   |  | 21.0                     |   |  | 19.4  |   |  | 19.9  |  
|Provision for income taxes                         |  | 17.1                       |   |  | 10.1                     |   |  | 10.0  |   |  | 9.2   |  
|                                                   |  |                            |   |  |                          |   |  |       |   |  |       |  
|Net income                                         |  | 16.8                       | % |  | 10.9                     | % |  | 9.4   | % |  | 10.7  | %
|                                                   |  |                            |   |  |                          |   |  |       |   |  |       |  



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Three Months Ended June 30, 2009 Compared to Three Months Ended June 30, 2008

Net Revenues

Substantially all of our net revenues are derived
from subscription fees. Approximately 3.6% and 7.1% of our net revenues for the three months ended June 30, 2009 and 2008, respectively, are generated through offline social and travel events, and advertising revenue. Revenues are presented net
of credits and credit card chargebacks. Our subscriptions are offered in durations of varying length (typically, one, three, six and twelve months). Plans with durations longer than one month are available at discounted monthly rates. Following
their initial terms, most subscriptions renew automatically for subsequent one-month periods until subscribers terminate them.

Net revenues decreased
25.0% to $11.2 million in the second quarter of 2009 compared to $15.0 million in the second quarter of 2008. The majority of this decrease can be attributed to the managed decline in the Companys General Market Networks segment and lower net
revenues for the Jewish Networks. Net revenues for the Jewish Networks segment decreased 18.3% to $7.1 million in the second quarter of 2009 compared to $8.6 million in the second quarter of 2008. The decrease in net revenues is primarily driven by
a lower average paying subscriber base, reflecting a downturn in the economy. Net revenues for our Other Affinity Networks segment decreased 2.9% to $3.3 million in the second quarter of 2009 compared to $3.4 million in the second quarter of 2008.
Net revenues for the General Market Networks segment decreased 67.8% to $701,000 in the second quarter of 2009, compared to $2.2 million in the second quarter of 2008. The decrease in General Market Networks net revenues is due to the decrease in
average paying subscribers, reflecting managements decision to eliminate inefficient online marketing expenses. Net revenues of our Offline & Other Businesses segment decreased 77.6% to $171,000 in the second quarter of 2009 compared
to $765,000 in the second quarter of 2008. The decrease in net revenues is primarily attributable to the absence of a travel event for our members in the second quarter of 2009 versus one travel event hosted in the second quarter of 2008.

Direct Marketing Expenses

Direct marketing
expenses decreased 25.8% to $3.0 million in the second quarter of 2009 compared to $4.0 million in the second quarter of 2008. The majority of this decline can be attributed to a reduction in inefficient online marketing programs associated with the
General Market Networks segment and the absence of a travel event. Direct marketing expenses for the Jewish Networks segment decreased 4.5% to $596,000 in the second quarter of 2009 compared to $624,000 in the second quarter of 2008. Direct
marketing expenses for the Other Affinity Networks segment increased 11.4% to $2.2 million for the second quarter of 2009 compared to $2.0 million in the second quarter of 2008, reflecting growth initiatives for certain properties within this
segment. Direct marketing expenses for the General Market Networks segment decreased 84.6% to $148,000 in the second quarter of 2009 compared to $962,000 in the second quarter of 2008. The decrease reflects managements decision to pursue cost
effective online subscriber acquisition marketing campaigns. Direct marketing expenses for the Offline & Other Businesses segment decreased 89.8% to $48,000 for the second quarter of 2009 compared to $469,000 for the second quarter of 2008,
primarily reflecting the cost of a travel event in 2008 and the absence of one in 2009.

Operating Expenses

Operating expenses consist primarily of sales and marketing, customer service, technical operations, development and general and administrative expenses. Operating
expenses for the second quarter of 2009 were $6.3 million, a decrease of 21.3% compared to $8.0 million for the second quarter of 2008. The decrease over the second quarter of 2009 is primarily attributable to a $292,000 decrease in sales and
marketing expense, a $146,000 decrease in customer service, a $173,000 decrease in technical operations expense and a $1.1 million decrease in general and administrative expense.

Sales and Marketing. Sales and marketing expenses consist primarily of salaries for our sales and marketing personnel. Sales and marketing expenses decreased 25.9% to $836,000 in the second quarter of 2009
compared to $1.1 million in the second quarter of 2008. The decrease can be primarily attributed to lower stock-based compensation expense and marketing related professional service fees.

Customer Service.Customer service expenses consist primarily of costs associated with our customer service centers. Customer service expenses decreased 25.1% to
$435,000 in the second quarter of 2009 compared to $581,000 in the second quarter of 2008.



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The expense decrease is primarily due to a reduction in payroll expenses and temporary labor. The lower payroll and temporary labor expenses reflect greater
operating efficiencies at the Companys Beverly Hills, CA and Provo, UT locations.

Technical Operations.Technical operations expenses consist
primarily of the personnel and systems necessary to support our network, internet connectivity and other data and communication requirements. Technical operations expenses decreased 16.9% to $848,000 in the second quarter of 2009 compared to $1.0
million in the second quarter of 2008. The decrease is primarily due to lower depreciation and stock-based compensation expense.

Development.Development expenses consist primarily of costs incurred in the development, enhancement and maintenance of our Web sites and services. Development expenses were flat at $1.1 million in the second quarter of 2009 compared to the second quarter
of 2008. Lower stock-based compensation expense was offset by higher depreciation expense and consulting fees. The higher depreciation expense and consulting fees reflect the Companys focus on enhancing its online offerings through software
development.

General and Administrative.General and administrative expenses consist primarily of corporate personnel-related costs, professional
fees, credit card processing fees, and occupancy and other overhead costs. General and administrative expenses decreased 26.5% to $2.9 million in the second quarter of 2009 compared to $4.0 million in the second quarter of 2008. The decrease is
primarily attributable to lower stock-based compensation expense, lower professional service fees and lower credit card fees and fines in the second quarter of 2009.

Amortization of Intangible Assets.Amortization expenses consist primarily of amortization of intangible assets related to previous acquisitions, primarily MingleMatch, LDSSingles and HurryDate. Amortization
expenses decreased 15.8% to $187,000 in the second quarter of 2009 compared to $222,000 in the second quarter of 2008.

Interest Expense/Income and
Other, Net.Interest expense/income and other consists primarily of interest income associated with temporary investments in interest bearing accounts and foreign exchange gains and losses related to the intercompany loan with our wholly-owned
Israeli subsidiary. Net interest expense/income and other was $1.9 million for the second quarter of 2009 compared to $224,000 for the same period in 2008. The increase is primarily due to income of $1.7 million, reflecting the possession of certain
assets related to a judgment as discussed in Note 7 of the Notes in this report.

Net Income and Earnings Per Share.Net income for the second
quarter of 2009 was $1.9 million, or $0.09 per share, compared to $1.6 million, or $0.07 per share for the second quarter of 2008. The increase is primarily due to income of $1.7 million associated with the possession of certain assets pursuant to a
judgment as discussed in Note 7 of the Notes in this report in the second quarter of 2009 offset by lower contribution. Second quarter 2009 earnings per share benefited from an approximate 4.0 million share reduction in fully diluted weighted
average shares outstanding compared to the second quarter of 2008, reflecting the impact of our stock repurchase activities throughout 2008.

Six
Months Ended June 30, 2009 Compared to Six Months Ended June 30, 2008

Net Revenues

Substantially all of our net revenues are derived from subscription fees. Approximately 3.6% and 5.4% of our net revenues for the six months ended June 30, 2009 and
2008, respectively, are generated through offline social and travel events, and advertising revenue. Revenues are presented net of credits and credit card chargebacks. Our subscriptions are offered in durations of varying length (typically, one,
three, six and twelve months). Plans with durations longer than one month are available at discounted monthly rates. Following their initial terms, most subscriptions renew automatically for subsequent one-month periods until subscribers terminate
them.

Net revenues decreased 22.4% to $23.3 million in the first six months of 2009 compared to $30.0 million in the first six months of 2008. The
majority of this decrease can be attributed to the managed decline in the Companys General Market Networks segment and lower net revenues for the Jewish Networks. Net revenues for the Jewish Networks segment decreased 15.4% to $14.6 million in
the first six months of 2009 compared to $17.3 million in the first six months of 2008. The decrease in net revenues is primarily driven by a lower average paying subscriber base, reflecting a downturn in the economy. Net revenues for our Other
Affinity Networks segment decreased 2.3% to $6.6 million in the first six months of 2009 compared to $6.8 million in the first six months of



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2008. Net revenues for the General Market Networks segment decreased 65.5% to $1.6 million in the first six months of 2009, compared to $4.8 million in the
first six months of 2008. The decrease in General Market Networks net revenues is due to the decrease in average paying subscribers, reflecting managements decision to eliminate inefficient online marketing expenses. Net revenues for our
Offline & Other Businesses segment decreased 67.8% to $383,000 in the first six months of 2009 compared to $1.2 million in the first six months of 2008. The decrease in net revenues is primarily attributable to the absence of a travel event
in the first six months of 2009 versus two travel events hosted in the first six months of 2008.

Direct Marketing Expenses

Direct marketing expenses decreased 27.9% to $5.8 million for the first six months of 2009 compared to $8.1 million for the first six months of 2008. The majority of this
decline can be attributed to a reduction in inefficient online marketing programs associated with the General Market Networks segment and the absence of travel events. Direct marketing expenses for the Jewish Networks segment decreased 12.8% to $1.2
million for the first six months of 2009 compared to $1.3 million for the first six months of 2008. The decrease reflects our shift to more efficient online marketing programs. Direct marketing expenses for the Other Affinity Networks segment
increased 9.1% to $4.2 million for the first six months of 2009 compared to $3.8 million for the first six months of 2008, reflecting growth initiatives for certain properties within this segment. Direct marketing expenses for the General Market
Networks segment decreased 81.7% to $421,000 for the first six months of 2009 compared to $2.3 million for the first six months of 2008. The decrease reflects managements decision to pursue cost effective online subscriber acquisition
marketing campaigns. Direct marketing expenses for the Offline & Other Businesses segment decreased 85.3 % to $97,000 for the first six months of 2009 compared to $658,000 for the first six months of 2008 primarily reflecting the cost
of two travel events in the first six months of 2008 and the absence of travel events in the first six months of 2009.

Operating Expenses

Operating expenses consist primarily of sales and marketing, customer service, technical operations, development and general and administrative expenses.
Operating expenses for the first six months of 2009 were $14.3 million, a decrease of 13.4% compared to $16.5 million for the first six months of 2008. The decrease over the first six months of 2008 is primarily attributable to a $424,000 decrease
in sales and marketing expense, a $232,000 decrease in customer service expense, a $366,000 decrease in technical operations expense and a $2.0 million decrease in general and administrative expense, offset by $880,000 of asset impairment charges.

Sales and Marketing. Sales and marketing expenses consist primarily of salaries for our sales and marketing personnel. Sales and marketing expenses
decreased 19.4% to $1.8 million for the first six months of 2009 compared to $2.2 million for the first six months of 2008. The decrease can be primarily attributed to lower stock-based compensation expense and marketing related professional service
fees.

Customer Service.Customer service expenses consist primarily of costs associated with our customer service centers. Customer service
expenses decreased 19.1% to $1.0 million for the first six months of 2009 compared to $1.2 million for the first six months of 2008. The expense decrease is primarily due to a reduction in payroll expenses and temporary labor. The lower payroll and
temporary labor expenses reflect greater operating efficiencies at the Companys Beverly Hills, CA and Provo, UT locations.

Technical Operations.Technical operations expenses consist primarily of the personnel and systems necessary to support our network, internet connectivity and other data and communication requirements. Technical operations expenses decreased 17.6% to $1.7 million for
the first six months of 2009 compared to $2.1 million for the first six months of 2008. The decrease is primarily due to lower depreciation and stock-based compensation expense.

Development.Development expenses consist primarily of costs incurred in the development, enhancement and maintenance of our Web sites and services. Development expenses increased 3.3% to $2.4 million for the
first six months of 2009 compared to $2.3 million for the first six months of 2008. The increased costs are primarily attributed to higher payroll and consulting fees, reflecting the Companys focus on enhancing its online offerings through
software development.



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General and Administrative.General and administrative expenses consist primarily of corporate personnel-related
costs, professional fees, credit card processing fees, and occupancy and other overhead costs. General and administrative expenses decreased 24.1% to $6.2 million for the first six months of 2009 compared to $8.2 million for the first six months of
2008. The decrease is primarily attributable to lower stock-based compensation expense, lower payroll expense, lower professional services fees and lower credit card fees and fines for the first six months of 2009.

Amortization of Intangible Assets.Amortization expenses consist primarily of amortization of intangible assets related to previous acquisitions, primarily
MingleMatch, LDSSingles and HurryDate. Amortization expenses decreased 32.7% to $371,000 for the first six months of 2009 compared to $551,000 for the first six months of 2008.

Interest Expense/Income and Other, Net.Interest expense/income and other consist primarily of interest income associated with temporary investments in interest bearing accounts and foreign exchange gains and
losses related to the intercompany loan with our wholly-owned Israeli subsidiary. Net Interest expense/income and other was $1.4 million for the first six months of 2009 compared to $558,000 for the same period in 2008. The increase is primarily due
to income of $1.7 million, reflecting the possession of certain assets related to a judgment as discussed in Note 7 of the Notes in this report.

Net
Income and Earnings Per Share. Net income for the first six months of 2009 was $2.2 million, or $0.11 per share, compared to $3.2 million, or $0.13 per share for the first six months of 2008. The decrease is primarily due to lower contribution.
The first six months of 2009 earnings per share benefited from an approximate 4.7 million share reduction in fully diluted weighted average shares outstanding compared to the first six months of 2008, reflecting our stock repurchase activities
throughout 2008.

Liquidity and Capital Resources

As
of June 30, 2009, we had cash and cash equivalents of $9.7 million. We have historically financed our operations with internally generated funds.

In
February 2008, we and our wholly-owned subsidiary, Spark Networks Limited, as borrower, entered into an agreement (the Agreement) with Bank of America for a $30.0 million revolving credit facility. The Agreement includes customary
affirmative and negative covenants, with which the Company was compliant as of June 30, 2009.

At June 30, 2009, there was $7.5 million
outstanding under the Agreement bearing an interest rate of 2.7% with $22.5 million of borrowing capacity remaining under this revolving credit facility.

Net cash provided by operations was $3.6 million for the six months ended June 30, 2009 compared to $7.2 million for the first six months of 2008.

Net cash used in investing activities was $1.4 million for the six months ended June 30, 2009 compared to net cash used for the first six months of 2008 of $760,000. In the first quarter of 2009, we paid $770,000 to the former owners
of HurryDate pursuant to an earn-out obligation. Additionally, we purchased $605,000 of computer hardware and software.

Net cash provided by financing
activities was $30,000 for the second quarter of 2009 compared to net cash used in 2008 of $4.4 million. Cash used in financing activities in 2008 was primarily due to stock repurchases totaling $9.0 million and payments for costs associated with
our revolving credit facility of $446,000, offset by $5.0 million of revolving credit facility advances.

We believe our current cash and cash equivalents
and cash flow from operations will be sufficient to meet our anticipated cash needs for working capital, planned capital expenditures and contractual obligations for at least the next 12 months. We may be required or find it desirable prior to
such time to raise additional funds through bank financing or through the issuance of debt or equity.



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Off-Balance Sheet Arrangements

We do not have any relationships with unconsolidated entities or financial partnerships, such as entities often referred to as structured finance or special purpose entities, which would have been established for the
purpose of facilitating off-balance sheet arrangements or other contractually, limited purposes. We do not have any outstanding derivative financial instruments, off-balance sheet guarantees, interest rate swap transactions or foreign currency
forward contracts.



|ITEM 3. | QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
|------- | ----------------------------------------------------------

Not
applicable for a smaller reporting company.



|ITEM 4. | CONTROLS AND PROCEDURES
|------- | -----------------------

(a) Evaluation of disclosure
controls and procedures

As of June 30, 2009, our management, with the participation of our Chief Executive Officer (CEO) and Chief Financial
Officer (CFO), performed an evaluation of the effectiveness and the operation of our disclosure controls and procedures as defined in Rules 13a-15(e) or 15d-15(e) under the Securities Exchange Act of 1934, as amended (the Exchange Act).
Based on that evaluation, the CEO and CFO concluded that our disclosure controls and procedures were effective as of June 30, 2009.

(b) Changes
in internal control over financial reporting

There have been no changes in our internal control over financial reporting identified in connection
with the evaluation required by paragraph (d) Rule 13a-15 or Rule 15d-15 under the Exchange Act that occurred during the quarter ended June 30, 2009 that has materially affected, or is reasonably likely to affect, our internal control over
financial reporting.

PART II. OTHER INFORMATION.



|ITEM 1. | LEGAL PROCEEDINGS
|------- | -----------------

The information required by this item is
contained in the Notes to the Consolidated Financial Statements contained in this report under Note 8 Commitments and ContingenciesLegal Proceedings and is incorporated herein by reference. Also, refer to our Annual Report on
Form 10-K/A for the year ended December 31, 2008 for a further description of litigation and claims.



|ITEM 1A. | RISK FACTORS
|-------- | ------------

There have been no material changes from the risk
factors disclosed in the Risk Factors section of our Annual Report on Form 10-K/A for the year ended December 31, 2008.



|ITEM 2. | UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
|------- | -----------------------------------------------------------

None.



|ITEM 3. | DEFAULTS UPON SENIOR SECURITIES.
|------- | --------------------------------

None.



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|ITEM 4. | SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.
|------- | ----------------------------------------------------

On
June 8, 2009, Spark Networks, Inc. (the Company) held its 2009 annual meeting of stockholders (the Annual Meeting). Of the 20,561,544 shares of common stock eligible to vote, 17,615,049 shares of common stock, or 85.7%,
were present in person or by proxy at the Annual Meeting. The following are the results on the matters submitted to a vote of the stockholders at the Annual Meeting:

Proposal 1Election of Directors

The director nominees, Adam S. Berger and Jonathan B. Bulkeley, were elected
to the Companys board of directors for terms expiring at the annual meeting of stockholders in 2012. 17,184,690 shares of common stock were voted in favor of the election of Mr. Berger, 430,359 shares were voted against Mr. Berger,
and zero shares abstained from voting, and 17,183,874 shares of common stock were voted in favor of the election of Mr. Bulkeley, 431,175 shares were voted against Mr. Bulkeley, and zero shares abstained from voting.

As a result, the Companys board of directors now consists of Adam S. Berger, Chairman of the Board and Chief Executive Officer, Jonathan B. Bulkeley, Benjamin
Derhy, Thomas G. Stockham and Michael A. Kumin.

Proposal 2Appointment of Ernst & Young LLP as the Companys Independent Auditors
for the Fiscal Year Ending December 31, 2009

The stockholders ratified the appointment of Ernst & Young LLP as the Companys
independent auditors for the fiscal year ending December 31, 2009. 17,563,387 shares of common stock were voted in favor of the ratification, 51,662 shares were voted against the ratification, and zero shares abstained from voting.

Proposal 3Stockholder Proposal Recommending an Independent Chairman of the Board

The stockholders did not approve the stockholder proposal recommending that the Companys board of directors adopt a policy that the Chairman of the Board be an independent director who has not previously served
as an executive officer of the Company. 3,418,767 shares of common stock were voted in favor of the stockholder proposal, 9,164,900 shares were voted against the proposal, and 3,508 shares abstained from voting.

Proposal 4Stockholder Proposal Regarding the Declassification of the Board of Directors

The stockholders approved the stockholder proposal recommending that the Company take the steps necessary to reorganize the board of directors into one class with each director subject to election each year and to
complete this transition within one year. 12,505,067 shares of common stock were voted in favor of the stockholder proposal, 78,600 shares were voted against the proposal, and 3,508 shares abstained from voting.



|ITEM 5. | OTHER INFORMATION
|------- | -----------------

None.



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|ITEM 6. | EXHIBITS
|------- | --------



|(a) | Exhibits:
|--- | ---------



|      |  |                                                                                                                                                                               
|----- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|      | 
|31.1  |  | Certification of Chief Executive Officer pursuant to Item 601(b)(31) of Regulation S-K, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                 
|      | 
|31.2  |  | Certification of Chief Financial Officer pursuant to Item 601(b)(31) of Regulation S-K, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.                 
|      | 
|32.1* |  | Certifications of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.



|* | This exhibit shall not be deemed filed for purposes of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section,
nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Securities Exchange Act of 1934, whether made before or after the date hereof and irrespective of any general incorporation language in any
filings.
|- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.



SPARK NETWORKS, INC./s/ Brett Zaneby: Brett A. ZaneChief Financial OfficerDate: August 13, 2009




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