Exhibit 31.1

                                  CERTIFICATION

I, Vincent Beatty, certify that:

1.   I have reviewed this quarterly  Report on Form 10-Q of DataMill Media Corp.
     (f/k/a/ Smitten Press: Local Lore and Legends, Inc.);

2.   Based on my knowledge,  this  quarterly  report does not contain any untrue
     statement of a material fact or omit to state a material fact  necessary to
     make the statements  made, in light of the  circumstances  under which such
     statements  were made, not misleading with respect to the period covered by
     this quarterly report;

3.   Based on my knowledge,  the consolidated  financial  statements,  and other
     financial  information included in this quarterly report, fairly present in
     all material  respects the financial  condition,  results of operations and
     cash flows of the registrant as of, and for, the periods  presented in this
     quarterly report;

4.   The  issuer's  other   certifying   officers  and  I  are  responsible  for
     establishing and maintaining disclosure controls and procedures (as defined
     in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the issuer and have:

     (a)  Designed  such  disclosure  controls  and  procedures,  or caused such
          disclosure   controls  and   procedures  to  be  designed   under  our
          supervision,  to ensure  that  material  information  relating  to the
          issuer, including its consolidated  subsidiaries,  is made known to us
          by others  within those  entities,  particularly  during the period in
          which this quarterly report is being prepared;
     (b)  Evaluated the  effectiveness of the issuer's  disclosure  controls and
          procedures  and  presented  in this report our  conclusions  about the
          effectiveness of the disclosure controls and procedures, as of the end
          of the period covered by this report based on such evaluation; and
     (c)  Disclosed in this report any change in the issuer's  internal  control
          over financial reporting that occurred during the issuer's most recent
          fiscal  quarter (the issuer's  fourth fiscal quarter in the case of an
          annual report) that has materially  affected,  or is reasonably likely
          to materially  affect,  the issuer's  internal  control over financial
          reporting; and

5.   The issuer's other certifying officer(s) and I have disclosed, based on our
     most recent evaluation of internal control over financial reporting, to the
     issuer's  auditors  and  the  audit  committee  of the  issuer's  board  of
     directors (or persons performing the equivalent functions):

     (a)  All significant  deficiencies and material weaknesses in the design or
          operation of internal  controls  over  financial  reporting  which are
          reasonably  likely to adversely affect the issuer's ability to record,
          process, summarize and report financial information; and
     (b)  Any fraud, whether or not material,  that involves management or other
          employees who have a significant role in the issuer's internal control
          over financial reporting.

Date: August 11, 2011


By /s/ Vincent Beatty
  -----------------------------------------------------
  Vincent Beatty, Director
  (Acting as Principal Executive and Financial Officer)