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**PRINCIPAL        EXECUTIVE OFFICER**

**CERTIFICATION**

**PURSUANT        TO**

**SECTION        302 OF THE SARBANES-OXLEY ACT OF 2002**

**(18        U.S.C. 1350)**

| 1. | I                  have reviewed this quarterly report for the fiscal quarter ended                  June 25,                  2006 on Form 10-Q of The Money Tree Inc.; |
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| 2. | based                  on my knowledge, this report does not contain any untrue statement                  of                  a material fact or omit to state a material fact necessary in order                  to                  make the statements made, in light of the circumstances under which                  such                  statements were made, not misleading with respect to the period                  covered by                  the report; |
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| 3. | based                  on my knowledge, the financial statements, and other financial                  information included in this report, fairly present in all material                  respects the financial condition, results of operations and cash                  flows of                  the registrant as of, and for, the periods presented in the report; |
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| 4. | The                  registrant’s other certifying officer and I are responsible for                  establishing and maintaining disclosure controls and procedures                  (as                  defined in Exchange Act Rules 13a-15e and 15d-15e) for the registrant                  and                  have; |
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|   | a. | designed                  such disclosure controls and procedures, or caused such disclosure                  controls and procedures to be designed under our supervision, to                  ensure                  that material information relating to the registrant, including                  its                  consolidated subsidiaries, is made known to us by others within                  those                  entities, particularly during the period in which this report is                  being                  prepared; |
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|   | b. | evaluated                  the effectiveness of the registrant’s disclosure controls and procedures                  and presented in this report our conclusions about the effectiveness                  of                  the disclosure controls and procedures as of the end of the period                  covered                  by this report based on such evaluation; and |
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|   | c. | disclosed                  in this report any change in the registrant’s internal control over                  financial reporting that occurred during the registrant’s most recent                  fiscal quarter that has materially affected, or is reasonably likely                  to                  materially affect, the registrant’s internal control over financial                  reporting; and |
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| 5. | The                  registrant’s other certifying officer and I have disclosed, based on                  our most recent evaluation of internal control over financial reporting,                  to the registrant’s auditors and to the board of directors (or persons                  performing the equivalent                  functions): |
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|   | a. | all                  significant deficiencies and material weaknesses in the design                  or                  operation of internal control over financial reporting, which are                  reasonably likely to adversely affect the registrant’s ability to record,                  process, summarize, and report financial information; and |
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|   | b. | any                  fraud, whether or not material, that involves management or other                  employees who have a significant role in the registrant’s internal control                  over financial reporting. |
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| Date:                    8/9/06 | By:                     /s/                    W. Derek                    Martin                   |
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|                            |                            W. Derek Martin                                                                                                                      |
|                            |                            Principal Executive                    Officer                                                                                       |