EXHIBIT 31.1

                              OFFICER'S CERTIFICATE
                            PURSUANT TO SECTION 302*

      I, D. Davy Jones, President and Chief Executive Officer, certify that:

      1. I have reviewed this Annual Report on Form 10-KSB (the "Annual Report")
for the fiscal year ended December 31, 2005 of American Racing Capital, Inc.;

      2. Based on my knowledge, this Annual Report does not contain any untrue
statement of a material fact or omit to state a material fact necessary to make
the statements made, in light of the circumstances under which such statements
were made, not misleading with respect to the period covered by this Annual
Report;

      3. Based on my knowledge, the financial statements, and other financial
information included in this Annual Report, fairly present in all material
respects the financial condition, results of operations and cash flows of the
Registrant as of, and for, the periods presented in this Annual Report;

      4. The Registrant's other certifying officer(s) and I are responsible for
establishing and maintaining disclosure controls and procedures (as defined in
Exchange Act Rules 13a-15(e) and 15d-15 (e)) for the Registrant and have:

            (a) Designed such disclosure controls and procedures, or caused such
disclosure controls and procedures to be designed under our supervision, to
ensure that material information relating to the Registrant, including its
consolidated subsidiaries, is made known to us by others within those entities,
particularly during the period in which this Annual Report is being prepared;

            (b) Intentionally Omitted;

            (c) Evaluated the effectiveness of the Registrant's disclosure
controls and procedures and presented in this Annual Report our conclusions
about the effectiveness of the disclosure controls and procedures, as of the end
of the period covered by this Annual Report based on such evaluation; and

            (d) Disclosed in this Annual Report any change in the Registrant's
internal control over financial reporting that occurred during the Registrant's
most recent fiscal quarter that has materially affected, or is reasonably likely
to materially affect, the Registrant's internal control over financial
reporting; and

      5. The Registrant's other certifying officer(s) and I have disclosed,
based on our most recent evaluation of internal control over financial
reporting, to the Registrant's auditors and the audit committee of the
Registrant's Board of Directors (or persons performing the equivalent
functions):

            (a) All significant deficiencies and material weaknesses in the
design or operation of internal control over financial reporting which are
reasonably likely to adversely affect the Registrant's ability to record,
process, summarize and report financial information; and

            (b) Any fraud, whether or not material, that involves management or
other employees who have a significant role in the Registrant's internal control
over financial reporting.


Date: August 31, 2006              By:     /s/ D. Davy Jones
                                           -------------------------------------
                                   Name:   D. Davy Jones
                                   Title:  President and Chief Executive Officer

The introductory paragraph of the Section 302 certification that refers to the
certifying officers' responsibility for establishing and maintaining internal
control over financial reporting for the company, as well as paragraph 4(b),
have been omitted in accordance with Releases No. 33-8618 and 34-52492
(September 22, 2005) because the compliance period has been extended for small
business issuers until the first fiscal year ending on or after July 15, 2007.