SUPPLEMENTAL
INDENTURE

SUPPLEMENTAL INDENTURE (this
‘‘Supplemental Indenture’’), dated as of
October  6,  2006, among Clarke American Corp. (the
‘‘Company’’), B2 Direct, Inc.,
Checks in the Mail, Inc. and Clarke American Checks, Inc. (each, a
‘‘Guarantor’’ and, collectively, the
‘‘Guarantors’’) and The Bank of New York, a
New York banking corporation, as trustee under the Indenture referred
to below (the
‘‘Trustee’’).

W I T N E S S E
T H

WHEREAS, the Company and the Guarantors have heretofore
executed and delivered to the Trustee an indenture (the
‘‘Indenture’’), dated as of December
15,  2005, providing for the issuance of 11.75% Senior
Notes due 2013 (the
‘‘Notes’’);

WHEREAS, the Company has
requested, and the Guarantors and the Trustee have agreed, that certain
provisions of the Indenture be amended in the manner provided herein
(capitalized terms used but not otherwise defined in this Supplemental
Indenture having the meanings ascribed to them in the
Indenture);

WHEREAS, clause (6) of Section 9.01 of the Indenture
permits the Indenture and the Notes and the Note Guarantees to be
amended or supplemented to conform the text of the Indenture, the Notes
or the Note Guarantees to any provision of the
‘‘Description of Notes’’ section of the
Offering Memorandum (the ‘‘OM Description of
Notes’’), to the extent that such provision in the OM
Description of Notes was intended to be a verbatim recitation of a
provision of the Indenture, the Note Guarantees or the Notes, without
the consent of any Holder of Notes;

WHEREAS, the Offering
Memorandum (a copy of which is attached as Exhibit B to the
Officer’s Certificate related hereto, of even date herewith),
contains certain text that was to be recited verbatim in the
Indenture;

WHEREAS the text of paragraphs (26) and (27) of the
definition of ‘‘Permitted Liens’’ in the OM
Description of Notes was intended as a verbatim recitation of the text
of paragraphs (26) and (27) of the definition of
‘‘Permitted Liens’’ in the
Indenture;

WHEREAS currently, the text of paragraphs (26) and
(27) of the definition of ‘‘Permitted
Liens’’ in the Indenture does not conform to the text of
paragraphs (26) and (27) of the definition of ‘‘Permitted
Liens’’ in the OM Description of Notes;

WHEREAS,
the Company, the Guarantors and the Trustee have been authorized by all
necessary corporate actions to enter into this Supplemental
Indenture;

NOW, THEREFORE, for and in consideration of the
premises and the mutual covenants contained in this Supplemental
Indenture and for other good and valuable consideration, the receipt
and sufficiency of which are herein acknowledged, the Company, the
Guarantors and the Trustee hereby agree for the equal and the ratable
benefit of all Holders of the Notes as follows:

ARTICLE
ONE


Amendments


1.1    Amendment
to Permitted Liens
Definition.

(a)    Clause (26) of the
definition of ‘‘Permitted Liens’’ in the
Indenture is hereby amended by deleting the section reference,
‘‘4.09(b)’’ and inserting
‘‘4.09’’ in place
thereof.

(b)    Clause (27) of the definition
of ‘‘Permitted Liens’’ in the Indenture is
hereby amended by deleting the section reference,
‘‘4.09(b)’’ and inserting
‘‘4.09’’ in place
thereof.

1.2    Representations and Warranties of
the Company and the
Guarantors.

(a)    The Company and the
Guarantors represent and warrant that the text of paragraphs (26) and
(27) of the definition of ‘‘Permitted
Liens’’ in the OM Description of Notes was intended as a
verbatim recitation of the text of paragraphs (26) and (27) of the
definition of ‘‘Permitted Liens’’ in the
Indenture.









(b)    Each of the
Company and the Guarantors represents and warrants that it has all
corporate power and authority to enter into the Supplemental Indenture
and to perform its obligations thereunder and that the Supplemental
Indenture has been duly authorized, executed and delivered by
it.

ARTICLE
TWO


Miscellaneous


2.1    Effect of
the Supplemental Indenture.    This Supplemental Indenture
supplements the Indenture and shall be a part and subject to all the
terms thereof. As supplemented hereby, the Indenture and the Notes and
the Note Guarantees issued thereunder shall continue in full force and
effect.

2.2    Effectiveness.    This Supplemental
Indenture shall become effective and operative as of the date
hereof.

2.3    Conflict with the TIA.    If any
provision of this Supplemental Indenture limits, qualifies or conflicts
with any provision of the TIA that may not be so limited, qualified or
conflicted with, such provision of the TIA shall control. If any
provision of this Supplemental Indenture modifies or excludes any
provision of the TIA that may be so modified or excluded, the provision
of such Act shall be deemed to apply to the Indenture as so modified or
to be excluded by this Supplemental Indenture, as the case may
be.

2.4    Counterparts.    The parties may sign any
number of counterparts of this Supplemental Indenture. Each signed
counterpart shall be an original, but all of the counterparts together
shall represent the same agreement.

2.5    GOVERNING
LAW.    THE INTERNAL LAW OF THE STATE OF NEW YORK SHALL GOVERN
AND BE USED TO CONSTRUE THIS SUPPLEMENTAL INDENTURE WITHOUT GIVING
EFFECT TO APPLICABLE PRINCIPLES OF CONFLICTS OF LAW TO THE EXTENT THAT
THE APPLICATION OF THE LAWS OF ANOTHER JURISDICTION WOULD BE REQUIRED
THEREBY.

2.6    Recitals.    The Trustee shall not
be responsible in any manner whatsoever for or in respect of the
validity or sufficiency of this Supplemental Indenture or for or in
respect of the recitals contained herein, all of which recitals are
made solely by the Guarantors and the
Company.

2.7    Severability.    In case any
provision in this Supplemental Indenture is invalid, illegal or
unenforceable, the validity, legality and enforceability of the
remaining provisions will not in any way be affected or impaired
thereby.

2.8    Headings.    The Section headings
herein are for convenience only and shall not affect the construction
hereof.


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blank.]










IN WITNESS WHEREOF, the parties hereto have
caused this Supplemental Indenture to be duly executed, all as of the
date first above
written.





							
	 			CLARKE
AMERICAN
CORP.
	 			By:			/s/
Peter A. Fera, Jr.
	 			 			Name: Peter A. Fera,
Jr.
	 			 			Title: Chief Financial
Officer
	 			B2
DIRECT,
INC.
	 			By:			/s/
Peter A. Fera, Jr.
	 			 			Name: Peter A. Fera,
Jr.
	 			 			Title: Chief Financial
Officer
	 			CHECKS
IN THE MAIL,
INC.
	 			By:			/s/
Peter A. Fera, Jr.
	 			 			Name: Peter A. Fera,
Jr.
	 			 			Title: Chief Financial
Officer
	 			CLARKE
AMERICAN CHECKS,
INC.
	 			By:			/s/
Peter A. Fera, Jr.
	 			 			Name: Peter A. Fera,
Jr.
	 			 			Title: Chief Financial
Officer
	 			THE
BANK OF NEW YORK,

as
Trustee
	 			By:			/s/
Julie D. Salovitch-Miller
	 			 			Name: Julie D.
Salovitch-Miller
	 			 			Title:    Vice
President