UNITED STATES


SECURITIES AND EXCHANGE COMMISSION


Washington, D.C. 20549





FORM 10-Q


(Mark One)





x
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the quarterly period ended
June 30, 2010


or


 ̈
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934





For the transition period from

to





Commission File No.
000-52297





FRONTIER BEVERAGE COMPANY, INC.(Exact name of registrant as specified in its charter)





Nevada

06-1678089(State or other jurisdiction of incorporation or organization)

(I.R.S. Employer Identification No.)





1837 Harbor Avenue, Post Office Box 13098, Memphis, Tennessee
38113(Address of principal executive offices)
(Zip Code)





(877) 233-7359(Registrant’s telephone number, including area code)





(Former name, former address and former fiscal year if changed since last report)





Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   Yes  x  No   ̈





Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).   Yes   ̈  No   ̈





Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.





Large accelerated filer   ̈
Accelerated filer   ̈Non-accelerated filer  ̈
Smaller reporting company x





Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes   ̈  No x





The number of shares outstanding of the Registrant’s Common Stock as of August 12, 2010 was 15,463,000.











TABLE OF CONTENTS





PagePART I –FINANCIAL INFORMATION
1ITEM 1.
FINANCIAL STATEMENTS (UNAUDITED)
1Balance Sheets
1Statements of Operations
2Statements of Stockholders’ Equity (Deficit)
3Statements of Cash Flows
4Notes to Financial Statements
5ITEM 2.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
15ITEM 3.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
19ITEM 4T.
CONTROLS AND PROCEDURES
19PART II – OTHER INFORMATION
20ITEM 1.
LEGAL PROCEEDINGS
20ITEM 1A.
RISK FACTORS
20ITEM 2.
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
20ITEM 3.
DEFAULTS UPON SENIOR SECURITIES
20ITEM 4.
(REMOVED AND RESERVED)
20ITEM 5.
OTHER INFORMATION
20ITEM 6.
EXHIBITS
21SIGNATURES

22











PART I - FINANCIAL INFORMATION





ITEM 1.  FINANCIAL STATEMENTS




FRONTIER BEVERAGE COMPANY, INC.f/k/a ASSURE DATA, INC.BALANCE SHEETSJune 30,


December 31,2010


2009(Unaudited)


(Audited)ASSETSCurrent Assets:Cash

$
25,421


$
-Inventory


270,695



-Prepaid expense


6,000



160,442Total current assets


302,116



160,442Total assets

$
302,116


$
160,442LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)Current Liabilities:Accounts payable-trade

$
108,236


$
-Note and loans payable to related party


167,500



18,961Note payable-credit line


150,000



-Accrued interest-related party


4,388



-Accrued interest-credit line


173



-Other current liabilities


121,072



2,342Total current liabilities


551,369



21,303Commitments and ContingenciesStockholders' Equity (Deficit):Preferred stock - par value $0.001; 100,000,000 shares authorized;no shares issued and outstanding


-



-Common stock - par value $0.001;100,000,000 shares authorized;15,050,000 and 15,000,000 shares issued and outstanding atJune 30, 2010 and December 31, 2009, respectively


15,050



15,000Additional paid-in capital


614,297



581,847Accumulated deficit


(878,600
)


(457,708
)Total stockholders' equity (deficit)


(249,253
)


139,139Total liabilities and stockholders' equity (deficit)

$
302,116


$
160,442


1





FRONTIER BEVERAGE COMPANY, INC.f/k/a ASSURE DATA, INC.STATEMENTS OF OPERATIONS(UNAUDITED)Three Months Ended


Six Months EndedJune 30,


June 30,2010


2009


2010


2009Revenues

$
49,140


$
-


$
89,180


$
-Cost of revenues


28,548



-



47,887



-Gross profit


20,592



-



41,293



-Operating expenses:Selling, general andadministrative


255,150



23,707



457,711



43,735Total operating expenses


255,150



23,707



457,711



43,735Operating loss


(234,558
)


(23,707
)


(416,418
)


(43,735
)Interest expense


(2,718
)


-



(4,474
)


-Loss before taxes


(237,276
)


(23,707
)


(420,892
)


(43,735
)Provision for income taxes


-



-



-



-Net loss from continuingoperations


(237,276
)


(23,707
)


(420,892
)


(43,735
)Discontinued operations:Income from operations ofdiscontinued component


-



2,452



-



41,784Income from discontinuedoperations


-



2,452



-



41,784Net loss

$
(237,276
)

$
(21,255
)

$
(420,892
)

$
(1,951
)Loss per share,basic and diluted:from continuing operations

$
(0.02
)

$
(0.01
)

$
(0.03
)

$
(0.03
)from discontinued operations

$
-


$
-


$
-


$
0.03Weighted average number ofshares outstanding


15,041,758



1,640,000



15,020,994



1,640,000






2




FRONTIER BEVERAGE COMPANY, INC.f/k/a ASSURE DATA, INC.STATEMENT OF STOCKHOLDERS' EQUITY (DEFICIT)AdditionalCommon Stock


Paid In


AccumulatedShares


Amount


Capital


Deficit


TotalBalance, December 31, 2008 (Audited)


1,640,000


$
1,640


$
375,207


$
(434,545
)

$
(57,698
)Shares issued for cash


13,360,000



13,360



206,640



-



220,000Net loss


-



-



-



(23,163
)


(23,163
)Balance, December 31, 2009 (Audited)


15,000,000



15,000



581,847



(457,708
)


139,139Shares issued for services


50,000



50



32,450



-



32,500Net loss


-



-



-



(420,892
)


(420,892
)Balance, June 30, 2010 (Unaudited)


15,050,000


$
15,050


$
614,297


$
(878,600
)

$
(249,253
)








3




FRONTIER BEVERAGE COMPANY, INC.f/k/a ASSURE DATA, INC.STATEMENTS OF CASH FLOWS(UNAUDITED)Six Months EndedJune 30,2010


2009CASH FLOWS FROM OPERATING ACTIVITIESNet loss

$
(420,892
)

$
(43,735
)Adjustments to reconcile net loss to net cash flows fromoperating activities:Common stock issued for services


32,500



-Income from operations of discontinued components


-



41,784(Increase) decrease in:Accounts receivable


-



635Inventory


(270,695
)


-Prepaid expenses


154,442



-Accounts payable and accrued expenses


231,527



(7,808
)Net cash flows used in operating activities


(273,118
)


(9,124
)CASH FLOWS FROM INVESTING ACTIVITIES


-



-CASH FLOWS FROM FINANCING ACTIVITIESProceeds from related party loans


286,635Repayment of related party loans


(138,096
)


12,000Note payable-credit line


150,000



-Net cash flows provided by financing activities


298,539



12,000Increase in cash


25,421



2,876Cash, beginning of period


-



3,369Cash, end of period

$
25,421


$
6,245SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:Interest paid

$
-


$
-Income taxes paid

$
-


$
-






4
 FRONTIER BEVERAGE COMPANY, INC.
 f/k/a ASSURE DATA, INC.
 NOTES TO FINANCIAL STATEMENTS
 JUNE 30, 2010
 (UNAUDITED)


NOTE A – SUMMARY OF SIGNFICIANT ACCOUNTING POLICIES
 
 Organization and Business
 
 Frontier Beverage Company, Inc., f/k/a Assure Data, Inc. (the "Company") is a Nevada corporation that was formed in November 2002 and commenced operations in April 2003. The Company provided fully automated remote data backup services for small to medium sized businesses.
 
 On June 4, 2008, with the approval of the Company's Board of Directors and a majority of its shareholders, the Company filed a Certificate to Accompany Restated Articles and a Certificate of Amendment along with its Amended and Restated Articles of Incorporation (the "Amendment").  The Amendment pertained to a change in the Company's capital structure.  Prior to the Amendment, the Company was authorized to issue 100,000,000 shares of one class of stock, $0.001 par value per share ("Common Stock").  The Amendment authorizes the Company to issue two classes of stock; 100,000,000 shares of Common Stock and 100,000,000 shares of preferred stock, $0.001 par value per share ("Preferred Stock").
 
 On November 12, 2009, the Company closed two Subscription Agreement transactions with Terry Harris and Timothy Barham, under which each of them acquired 6,680,000 newly issued shares of restricted Common Stock from the Company for a purchase price of $110,000 each, which was paid in cash. As a result of the transactions, Terry Harris and Timothy Barham each became the owner of approximately 44.5% of the then outstanding Common Stock of the Company.  These issuances resulted in a change of control of the Company.  At the closing, the existing officers and directors of the Company, Robert Lisle and Max Kipness, acted to nominate Messrs. Harris and Barham to the Board of Directors and then resigned. As a result of the transaction, Terry Harris became President, Treasurer and a director of the Company and Timothy Barham became Vice President, Secretary and a director of the Company.
 
 Subsequent to the change in control described above, the Company entered into a Settlement Agreement on November 13, 2009 with its former Chief Executive Officer, Robert Lisle, under which the Company transferred to Mr. Lisle all assets and properties used by the Company in its data storage business, including cash, accounts receivable, intellectual property rights,  computers and data storage devices, and use of the name "Assure Data" in exchange for the cancellation of the debt of $59,961 owed by the Company to Mr. Lisle.
 
 Subsequent to the closing of the Settlement Agreement and change of control, the Board of Directors decided to change the principal operations of the Company and move its corporate address to 1837 Harbor Avenue, Memphis, Tennessee  38113.  The Company has since abandoned its prior data storage business operations and is now focused exclusively on the development and distribution of New Age/Alternative Beverages, and will initially focus specifically on development and distribution of relaxation beverages. The descriptive term “New Age/Alternative Beverages” describes products that include energy drink/infused water, fruit juices and drink, dairy and dairy substitutes, and bottled/canned teas.
 
 On February 4, 2010, the Company changed its name to Frontier Beverage Company, Inc.  The Company's Common Stock trades on the Over-the-Counter Bulletin Board under the symbol "FBEC."
 
 
 5
 FRONTIER BEVERAGE COMPANY, INC.
 f/k/a ASSURE DATA, INC.
 NOTES TO FINANCIAL STATEMENTS
 JUNE 30, 2010
 (UNAUDITED)
 
 NOTE A – SUMMARY OF SIGNFICIANT ACCOUNTING POLICIES (Continued)
 
 Basis of presentation and going concern uncertainty
 
 The accompanying unaudited financial statements have been prepared in accordance with generally accepted accounting principles for interim financial statements and with the instructions to Form 10-Q.  Accordingly, they do not include all the information and disclosures required for annual financial statements and related footnotes for the year ended December 31, 2009, included in the Annual Report filed on Form 10-K for the year then ended.
 
 In the opinion of the management of the Company, all adjustments (consisting of normal recurring accruals) necessary to present fairly the company’s financial position as of June 30, 2010, and the results of operations and cash flows for the three and six month periods ending June 30, 2010 have been included.  The results of operations for the three and six month periods ended June 30, 2010 are not necessarily indicative of the results to be expected for the full year.
  Thc accompanying financial statements have been prepared in conformity with generally accepted accounting principles inthe United States of America (“GAAP”), which contemplate continuation of the Company as a going concern, which is dependent upon the Company’s ability to establish itself as a profitable business. At June 30, 2010, the Company has an accumulated deficit of $878,600, and for the three months ended June 30, 2010 and 2009, incurred net losses of $237,276 and $21,255, respectively. Management’s plans with regard to operations include the aggressive marketing of the Company's new beverage products and obtaining additional funds through the issuance of securities or borrowings. Accordingly, management is of the opinion that aggressive marketing combined with additional funding will result in improved operations and cash flow in 2010 and beyond. However, there can be no assurance that management will be successful in obtaining additional funding or in attaining profitable operations.
 
 Cash and Cash Equivalents
 
 For purposes of the Statements of Cash Flows, the Company considers amounts held by financial institutions and short-term investments with an original maturity of 90 days or less to be cash and cash equivalents.  In the future, the Company may periodically make deposits with financial institutions in excess of the maximum federal insurance limits (FDIC) of $250,000 per bank.
 
 Fair Value of Financial Instruments
 
 The Company calculates the fair value of its assets and liabilities which qualify as financial instruments under this statement and includes this additional information in the notes to the financial statements when the fair value is different than the carrying value of those financial instruments. The estimated fair value of cash, accounts receivable and accounts payable approximate their carrying amounts due to the short maturity of these instruments. At June 30, 2010 the Company did not have any other financial instruments.
 
 Revenue Recognition
 
 The Company recognizes revenue in accordance with guidance issued by the Financial Accounting Standards Board (“FASB”), which requires 1) evidence of an agreement, 2) delivery of the product or services had occurred, 3) at a fixed or determinable price, and 4) assurance of collection within a reasonable period of time.
 
 Accounts Receivable and Allowance for Doubtful Accounts
 
 Accounts receivable are customer obligations due under normal trade terms.  Management reviews accounts receivable on a monthly basis to determine if any receivables will be potentially uncollectible.  The Company includes any accounts receivable balances that are determined to be uncollectible, along with a general reserve, in its overall allowance for doubtful accounts.
  6
 FRONTIER BEVERAGE COMPANY, INC.
 f/k/a ASSURE DATA, INC.
 NOTES TO FINANCIAL STATEMENTS
 JUNE 30, 2010
 (UNAUDITED)
   NOTE A – SUMMARY OF SIGNFICIANT ACCOUNTING POLICIES (Continued)
 
 Accounts Receivable and Allowance for Doubtful Accounts (continued)
 
 After all attempts to collect a receivable have failed, the receivable is written off against the allowance.  At June 30, 2010 the Company did not have any accounts receivable.
 
 Inventories
 
 Inventories include only the purchase cost and are stated at the lower of cost or market. Cost is determined using the FIFO method. Inventories consist of raw materials and finished products. The Company writes down inventory during the period in which such materials and products are no longer usable or marketable. At June 30, 2010 there was no reserve for obsolescence recorded.
 
 Concentration of Credit Risk
 
 The Company is subject to concentrations of credit risk primarily from cash and cash equivalents and accounts receivable.  The Company minimizes its credit risks associated with cash by periodically evaluating the credit quality of its primary financial institutions. The Company does not require collateral to secure its accounts receivables.  There were no accounts receivables at June 30, 2010.
 
 Customer Concentration Risk
 
 During the three and six month periods ended June 30, 2010, the Company’s sales were to three customers.
 
 Impairment of Long-Lived Assets
 
 The Company reviews long-lived assets and certain related identifiable assets on a quarterly basis for impairment whenever circumstances and situations change to indicate that the carrying amounts may not be recovered.  At June 30, 2010 and December 31, 2009, the Company did not have any long-lived assets.
 
 Property and Equipment
 
 Property and equipment are carried at cost.  Depreciation and amortization are provided using the straight-line method over the estimated economic lives of the assets. The cost of repairs and maintenance are expensed as incurred; major replacements and improvements are capitalized. When assets are retired or disposed of, the cost and accumulated depreciation are removed from the accounts, and any resulting gains or losses are included in income in the year of disposition. In accordance with the guidance of the Statement of Financial Accounting Standards (SFAS), the Company examines the possibility of decreases in the value of fixed assets when events or changes in circumstances reflect the fact that their recorded value may not be recoverable.
 
 7
 FRONTIER BEVERAGE COMPANY, INC.
 f/k/a ASSURE DATA, INC.
 NOTES TO FINANCIAL STATEMENTS
 JUNE 30, 2010
 (UNAUDITED)
 
 NOTE A – SUMMARY OF SIGNFICIANT ACCOUNTING POLICIES (Continued)
 
 Stock Based Compensation
 
 The Company adopted the SFAS guidance for “share based payments,” which requires companies to expense the value of employee stock options and similar awards and applies to all outstanding and vested stock-based awards.  In computing the impact, the fair value of each option is estimated on the date of grant based on the Black-Scholes options-pricing model utilizing certain assumptions for a risk free interest rate; volatility; and expected remaining lives of the awards. The assumptions used in calculating the fair value of share-based payment awards represent management’s best estimates, but these estimates involve inherent uncertainties and the application of management judgment. As a result, if factors change and the Company uses different assumptions, the Company’s stock-based compensation expense could be materially different in the future. In addition, the Company is required to estimate the expected forfeiture rate and only recognize expense for those shares expected to vest. In estimating the Company’s forfeiture rate, the Company analyzed its historical forfeiture rate, the remaining lives of unvested options, and the amount of vested options as a percentage of total options outstanding. If the Company’s actual forfeiture rate is materially different from its estimate, or if the Company reevaluates the forfeiture rate in the future, the stock-based compensation expense could be significantly different from what we have recorded in the current period. Applying this guidance had no impact on the financial statements for the three and six month periods ended June 30, 2010.
 
 Earnings Per Share
 
 The Company calculates earnings per share (“EPS”) in accordance with the SFAS guidance for Earnings Per Share, which requires the computation and disclosure of two EPS amounts, basic and diluted.  Basic EPS is computed based on the weighted average number of shares of Common Stock outstanding during the period.  Diluted EPS is computed based on the weighted average number of shares of Common Stock outstanding plus all potentially dilutive shares of Common Stock outstanding during the period.  Such potential dilutive shares of Common Stock consist of stock options, non-vested shares (restricted stock) and warrants.  At June 30, 2010 and 2009, there were no potential shares of Common Stock that would have an anti-dilutive effect.
 
 Shipping and Handling Costs
 
 The Company expenses all shipping and handling costs as incurred.  These costs are included in cost of sales expense.
 
 Income Taxes
 
 Income taxes are provided for the tax effect of transactions reported in the financial statements and consist of taxes currently due plus deferred taxes related primarily to differences for financial and income tax reporting related to net operating losses that are available to offset future federal and state income taxes.  The deferred tax assets and liabilities represent the future tax consequences of those differences, which will either be taxable or deductible when the assets and liabilities are recovered or settled.
   8
 FRONTIER BEVERAGE COMPANY, INC.
 f/k/a ASSURE DATA, INC.
 NOTES TO FINANCIAL STATEMENTS
 JUNE 30, 2010
 (UNAUDITED)
  NOTE A – SUMMARY OF SIGNFICIANT ACCOUNTING POLICIES (Continued)
 
 Use of Estimates
 
 The preparation of financial statements in conformity with the generally accepted accounting principles (GAAP) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
 
 Recently Issued and Newly Adopted Accounting Pronouncements
 
 Transfers and Servicing – Accounting for Transfers of Financial Assets
 
 In December 2009, the FASB issued guidance for Transfers and Servicing – Accounting for Transfers of Financial Assets (Topic 860).  The amendments in this update are a result of incorporating the provisions of SFAS No. 166, Accounting for Transfers of Financial Assets. The provisions of such Statement are effective for fiscal years, and interim periods within those fiscal years, beginning on or after November 15, 2009. Earlier adoption is not permitted. The presentation and disclosure requirements shall be applied prospectively for all periods after the effective date. Management believes this Statement will have no impact on the financial statements of the Company once adopted.
 
 Accounting for Own-Share Lending Arrangements in Contemplation of a Convertible Debt Issuance or Other Financing
 
 In October 2009, the FASB issued guidance for amendments to FASB Emerging Issues Task Force on EITF Issue No. 09-1 “Accounting for Own-Share Lending Arrangements in Contemplation of a Convertible Debt Issuance or Other Financing” (Subtopic 470-20) “Subtopic”. This accounting standards update establishes the accounting and reporting guidance for arrangements under which own-share lending arrangements issued in contemplation of convertible debt issuance. This Statement is effective for fiscal years, and interim periods within those fiscal years, beginning on or after December 15, 2009. Earlier adoption is not permitted.  Management believes this Statement will have no impact on the financial statements of the Company once adopted.
 
 Revenue Recognition – Multiple Deliverable Revenue Arrangements
 
 In October 2009, the FASB issued guidance for Revenue Recognition – Multiple Deliverable Revenue Arrangements (Subtopic 605-25) “Subtopic”. This accounting standards update establishes the accounting and reporting guidance for arrangements under which the vendor will perform multiple revenue – generating activities. Vendors often provide multiple products or services to their customers. Those deliverables often are provided at different points in time or over different time periods. Specifically, this Subtopic addresses how to separate deliverables and how to measure and allocate arrangement consideration to one or more units of accounting.  The amendments in this guidance will affect the accounting and reporting for all vendors that enter into multiple-deliverable arrangements with their customers when those arrangements are within the scope of this Subtopic. This Statement is effective for fiscal years, and interim periods within those fiscal years, beginning on or after June 15, 2010. Earlier adoption is permitted. If a vendor elects early adoption and the period of adoption is not the
   9
 FRONTIER BEVERAGE COMPANY, INC.
 f/k/a ASSURE DATA, INC.
 NOTES TO FINANCIAL STATEMENTS
 JUNE 30, 2010
 (UNAUDITED)
 
 NOTE B -- INVENTORIES
 
 Inventory consists of the following at June 30, 2010:
 
 Raw materials

$
237,786Finished goods


32,909$
270,695
 
 NOTE C – OTHER CURRENT LIABILITIES
 
 Other current liabilities consist of the following:
 
 June 30, 2010


December 31, 2009Accrued officers compensation

$
119,014


$
-0-Accrued royalties


2,058



-0-Other current liabilities


-0-



2,452$
121,072


$
2,452
 
 NOTE D – NOTE PAYABLE-CREDIT LINE
 
 On June 23, 2010 the Company entered into a $150,000 credit line with Trust One Bank (the “Credit Line”).  The Credit Line accrues interest at a rate of 6% per annum, subject to changes in the index rate.  The outstanding balance and any accrued and unpaid interest on the Credit Line is due on December 8, 2010.  The Credit Line is secured by the accounts receivable, inventory and fixed assets of the Company.
 
 NOTE E – RELATED PARTIES
 
 The Company's office space is provided by a related party at no charge.
 
 During the six months ended June 30, 2010, the Company received an aggregate of $130,635 from HHB, LLC, a Tennessee limited liability company owned by the family of Terry Harris, the Company's President (“HBB, LLC”), of which $119,135 has been repaid, leaving a balance of $11,500 at June 30, 2010.  The Company agreed to pay interest on the loan at eight percent (8%).
  10
 FRONTIER BEVERAGE COMPANY, INC.
 f/k/a ASSURE DATA, INC.
 NOTES TO FINANCIAL STATEMENTS
 JUNE 30, 2010
 (UNAUDITED)
 
 NOTE E – RELATED PARTIES (continued)
 
 From November 12, 2009 through December 31, 2009, the Company received an aggregate of $18,961 from HHB, LLC, a Tennessee limited liability company owned by the family of Terry Harris, the Company's President.  The Company executed a demand promissory note to HHB, LLC on November 12, 2009 for $18,961 which bears interest at eight percent (8%).  The principal amount of $18,961 was repaid in April 2010.
 
 On June 30, 2010, the Board of Directors of the Company approved employment agreements (the “Agreements”) for Terry Harris and Timothy Barham, the Company's executive officers.  The Agreements call for a base salary of $120,000 and a nondiscretionary annual bonus equal to $1.00 for each case of any beverage product sold or distributed by the Company during its fiscal year in excess of 120,000 cases. The Company has accrued compensation for the three and six month periods ended June 30, 2010 in the aggregate of $69,698 and $119,014, respectively.
 
 On April 15, 2010, the Company executed a Demand Promissory Note payable to Terry Harris, under the terms of which Mr. Harris has advanced the Company an aggregate of $36,000 between April 2010 and June 2010. The principal balance of the note bears interest at six percent (6%) per annum and is payable upon demand by Mr. Harris.
 
 On May 12, 2010, the Company executed a Demand Promissory Note payable to Timothy Barham, under the terms of which Mr. Barham has advanced the Company $120,000. The principal balance of the note bears interest at six percent (6%) per annum and is payable upon demand by Mr. Barham.
 
 NOTE F – CAPITAL STOCK
 
 At June 30, 2010, the Company had 100,000,000 authorized shares of Common Stock and 100,000,000 authorized shares of Preferred Stock, both with a par value of $0.001 per share.
 
 Common Stock
 
 At June 30, 2010, the Company had 15,000,000 shares of its Common Stock issued and outstanding.   Holders of Common Stock are entitled to one vote per share and are to receive dividends or other distributions when and if declared by the Company's Board of Directors.  The Company’s Common Stock trades on the Over-the-Counter Bulletin Board under the trading symbol “FBEC.”
 
 On April 15, 2010, the Company became obligated to issue 50,000 shares of its Common Stock to Beckerman under the terms of a consulting agreement dated April 8, 2010.  As of June 30, 2010, the shares have not be issued, however, they have been recorded as being issued for accounting purposes and are included in the Company’s financial statements as such.  See NOTE G – INDEPENDENT CONSULTING AGREEMENT for further details.
 
 None of the Company’s Common Stock is subject to outstanding options or rights to purchase, nor does it have any securities that are convertible into its Common Stock.  The Company has not agreed to register any of its stock for anyone.  The Company currently has an employee stock option plan in effect; however no options have been issued thereunder.
   11
 FRONTIER BEVERAGE COMPANY, INC.
 f/k/a ASSURE DATA, INC.
 NOTES TO FINANCIAL STATEMENTS
 JUNE 30, 2010
 (UNAUDITED)
  
 NOTE F – CAPITAL STOCK (continued)
 Preferred Stock
 
 At June 30, 2010, the Company had zero shares of its Preferred Stock issued and outstanding.  It is authorized to issue up to 100,000,000 shares of Preferred Stock with designations, rights and preferences determined from time to time by our Board of Directors. Accordingly, the Board of Directors is empowered, without stockholder approval, to issue Preferred Stock with dividend, liquidation, conversion, voting, or other rights which could adversely affect the voting power or other rights of the holders of the Common Stock. In the event of issuance, the Preferred Stock could be utilized, under certain circumstances, as a method of discouraging, delaying or preventing a change in control of the Company.   If the Company's issues shares of Preferred Stock and is subsequently liquidated or dissolved, the preferred shareholders would have preferential rights to receive a liquidating distribution for their shares prior to any distribution to common shareholders.
 
 Warrants to Purchase Common Stock
 
 At June 30, 2010, the Company had not issued any warrants to purchase Common Stock of the Company.
 
 Stock Options
 
 On May 22, 2008, shareholders representing more than a majority of the Company’s outstanding shares voted to approve the 2008 Equity Incentive Plan (the "Plan").  The total number of shares of Common Stock that may be subject to awards under the Plan will not exceed five million shares, subject to customary adjustments as provided in the Plan. The Plan is generally designed to meet the requirements of Section 162(m) of the Internal Revenue Code of 1986, as amended (the "Code"), in order to preserve the Company's ability to take compensation expense deductions in connection with the exercise of options granted and the vesting of performance-based restricted stock under the Plan.  The Plan is to be administered by a committee comprised of not less than two individuals appointed by the Board of Directors, each of whom is (i) to the extent required by Rule 16b-3 and the Exchange Act, a "non-employee director," and (ii) to the extent required by Code Section 162(m), an "outside director."
 
 Until the Company has independent directors, the whole Board of Directors will make such rule and regulations and establish such procedures for the administration of the Plan as it deems advisable.
 
 For options issued under the plan, the exercise price may not be less than the fair market value of the stock on the date of the grant of the option and the exercise period may not be longer than ten (10) years from the date of the option.   To date, no stock awards or stock options have been issued under the Plan.
 
 At June 30, 2010, there are no outstanding stock options or other equity awards outstanding under the Company's 2008 Equity Incentive Plan.
   12
 FRONTIER BEVERAGE COMPANY, INC.
 f/k/a ASSURE DATA, INC.
 NOTES TO FINANCIAL STATEMENTS
 JUNE 30, 2010
 (UNAUDITED)
 
 NOTE G – DISCONTINUED OPERATIONS
 
 On November 12, 2009, the Company closed two Subscription Agreement transactions with Terry Harris and Timothy Barham, under which each of them acquired 6,680,000 newly issued shares of restricted Common Stock from the Company for a purchase price of $110,000 each, which was paid in cash.  The Company has since abandoned its prior data storage business operations and is now focused exclusively on the development and distribution of New Age/Alternative Beverages, and will initially focus specifically on development and distribution of relaxation beverages.  In accordance with Accounting Standard Codifications (“ASC”) 360 (formerly FAS 144) of FASB, Accounting for Impairment or Disposal of Long-Lived Assets, the Company has reflected its results of operations in the statements of operations through the date of the sale as discontinued operations for the three and six month periods ended June 30, 2010.  The cash flows of discontinued operations have also been reclassified.
 
 The following table presents the revenue and net gain from discontinued operations for the periods presented:
 
 Three Months Ended June 30,

Six Months Ended June 30,2010

2009
2010

2009Revenue
$-0-

$-0-

$-0-

$-0-$-0-

$2,452Net income from

discontinued

operations


$-0-

$41,784
 
 
 NOTE H – INDEPENDENT CONSULTING AGREEMENT
 
 On November 12, 2009, the Company entered into an Independent Consulting Agreement (the "Halter Agreement") with Halter Capital Corporation ("Halter") wherein Halter would provide consulting services to the Company related to corporate finance, securities compliance, and shareholder relations, among other things.  Halter received $220,000 under the terms of this six-month Agreement.  For accounting purposes, $59,558 was expensed in 2009, $109,392 and $51,050 was expensed during the three and six month periods ending June 30, 2010, respectively.
 
 On April 8, 2010, the Company entered into a letter of agreement (the "Beckerman Agreement") with Beckerman ("Beckerman") pursuant to which the Company retained Beckerman, a public relations firm, for a period of twelve months effective April 15, 2010.  Under the terms of the Beckerman Agreement the Company is obligated to issue Beckerman 50,000 shares of Common Stock and pay Beckerman a monthly retainer of $12,000 for its services.  For accounting purposes, $62,500 was expensed during the three month period ending June 30, 2010 and $6,000 was recorded as prepaid consulting as of June 30, 2010.  The 50,000 shares were valued at $32,500 using the fair market value of the Company’s stock on the date of the executed agreement.  This amount was immediately expensed and is included in the $62,500 above.
   13
 FRONTIER BEVERAGE COMPANY, INC.
 f/k/a ASSURE DATA, INC.
 NOTES TO FINANCIAL STATEMENTS
 JUNE 30, 2010
 (UNAUDITED)
 
 NOTE I – TRADEMARK ASSIGNMENT AND RELATED ROYALTY
 
 On March 1, 2010, the Company entered into a Purchase Agreement (the "Agreement") with Innovative Beverage Group Holdings, Inc., a Nevada corporation ("Innovative"), for the purchase of the intellectual property rights of a beverage created and developed by Innovative known as "Unwind."  In conjunction with the Agreement, the parties executed a Trademark Assignment which will be filed with the United States Patent and Trademark Office. Under the terms of the Agreement, Frontier purchased (i) all rights to the Unwind flavor, including all rights to the proprietary formula used to manufacture Unwind, (ii) the Unwind name and trademark, and all other trademarks, service marks, copyrights, patents and other intellectual property associated therewith, and (iii) all documentation used in and/or necessary for the manufacture and marketing of the Unwind beverage, including but not limited to manufacturing instructions, ingredient lists, and marketing literature or similar material created for Unwind (the "Purchased Property").  As consideration for the Purchased Property, Frontier agrees to pay Innovative or its assigns (i) sixty cents ($0.60) for every twenty-four (24) cans or bottles (or such other beverage container in which Frontier chooses to sell the Unwind product) of the Unwind flavor brand, and (ii) twelve cents ($0.12) per 12-pack box of any additional delivery system of the Unwind flavor brand (and/or any beverages developed using any of the intellectual property rights included in the Purchased Property) that Frontier sells during each fiscal quarter (the "Royalty Payments").
 
 Frontier's obligation to pay the Royalty Payments to Innovative is perpetual.  Frontier agreed to provide a detailed breakdown of product sold during each quarter with Royalty Payments due and payable within thirty (30) days of the end of each of Frontier's fiscal quarters.  In the event that Unwind is sold to a third party, Frontier's obligation to make Royalty Payments shall cease. Royalty Payments will not be paid to Innovative on samples or slotting product or product used in lieu of money.
 
 During the three and six month periods ending June 30, 2010, the Company sold 1890 and 2890 cases of 16 oz. Unwind Orange 24 pack, respectively.  The Company included $2,058 as accrued expense in the accompanying financial statements.
 
 Under terms of the Agreement, Frontier has the right to sell, transfer or convey the Purchased Property to a third-party purchaser ("Future Sale").  Upon such Future Sale, Frontier shall pay Innovative three and one-half percent (3.5%) of the sales price it receives from such sale of the Purchased Property and/or the sale of any right thereof.  Such payment will be due and payable to Innovative within ten (10) days of the closing of such Future Sale.  If the consideration that Frontier agrees to receive through a proposed Future Sale involves anything but a lump sum payment of cash, then Frontier shall allocate three and one-half percent (3.5%) of any consideration received directly to Innovative.  Upon completion of the Future Sale transaction, Frontier's obligations to Innovative will cease.
  NOTE J – SUBSEQUENT EVENTS
 
 On July 13, 2010, the Company issued 50,000 shares of common stock to Anthony Peppers in consideration of consulting work provided to the Company and services to be provided as its Chief Financial Officer.
 
 July 22, 2010, we issued 363,000 shares of our common stock to five individual investors at a price of $0.10 per shares for aggregate proceeds of $36,300.




14





ITEM 2.  MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS





We urge you to read the following discussion in conjunction with management’s discussion and analysis contained in our Annual Report on Form 10-K for the year ended December 31, 2009 and Quarterly Report on Form 10-Q for the quarterly period ended March 31, 2010, as well as with our condensed consolidated financial statements and the notes thereto included elsewhere herein.





CAUTION REGARDING FORWARD-LOOKING STATEMENTS





Our prospects are subject to uncertainties and risks. In this Quarterly Report on Form 10-Q, we make forward-looking statements in this Item 2 and elsewhere that also involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections about our business and our industry, and reflect our beliefs and assumptions based upon information available to us at the date of this report. In some cases, you can identify these statements by words such as “if,” “may,” “might,” “will, “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential,” “continue,” and other similar terms. These forward-looking statements include, among other things, projections of our future financial performance and our anticipated growth, descriptions of our strategies, our product and market development plans, and other objectives, expectations and intentions, the trends we anticipate in our business and the markets in which we operate, and the competitive nature and anticipated growth of those markets.





We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to the risks and uncertainties discussed in our other filings with the SEC or our sales results or changes in costs associated with ingredients for our products, manufacture of our products, distribution and sales. We undertake no obligation to revise or update any forward-looking statement for any reason.





Overview





Frontier Beverage Company, Inc. (the “Company,” “we,” “our,” or “us”) abandoned its prior data storage business operations in November 2009 and is now focused exclusively on the development, marketing and distribution of New Age/Alternative Beverages. The term “New Age/Alternative Beverages” describes products that include energy drinks/infused water, fruit juices and drinks, dairy and dairy substitutes, and bottled/canned teas.  On February 4, 2010, we changed the Company’s name to Frontier Beverage Company, Inc.





We intend to initially focus on the development, marketing and distribution of relaxation beverages. In March 2010, we acquired certain intellectual property rights for a proprietary relaxation beverage known as UnWindTM which we currently market and sell. We also intend to develop or acquire the rights to additional proprietary beverage products in various categories to provide consumers with an array of fresh and unique concepts in the New Age/Alternative Beverage category.





Our mission is to supply the highest quality New Age/Alternative Beverages at the most economical cost to distributors servicing the retail industry and directly to consumers through our website. Our service-oriented approach integrates the elements of research, development, product quality assurance, packaging/distribution efficiency, and advanced management systems to generate higher profit margins for our retailers.  Collaboration with our distributors and retailers carrying our product is expected to build long-term relationships and help us manage our carefully planned aggressive growth.


16


Basis of Presentation of Financial Information





The accompanying financial statements have been prepared in conformity with generally accepted accounting principles in the United States of America (“GAAP”), which contemplate continuation of the Company as a going concern, which is dependent upon the Company's ability to establish itself as a profitable business.  At June 30, 2010, the Company has an accumulated deficit of $878,600, and for the three months ended June 30, 2010 and 2009, incurred net losses of $237,276 and $21,255, respectively.  Management's plans with regard to operations include the aggressive marketing of the Company's new beverage products and obtaining additional funds through the issuance of securities or borrowings.  Accordingly, management is of the opinion that aggressive marketing combined with additional funding will result in improved operations and cash flow in 2010 and beyond. However, there can be no assurance that management will be successful in obtaining additional funding or in attaining profitable operations.





The financial statements do not include adjustments relating to the recoverability and realization of assets and classification of liabilities that might be necessary should the Company be unable to continue in operation.





Critical Accounting Policies





There have been no changes from the Critical Accounting Policies described in the Annual Report on Form 10-K filed with the Securities and Exchange Commission on April 13, 2010.





Liquidity and Capital Resources





The Company began its current New Age/Alternative Beverage operations in November 2009, and we have not yet attained a level of sales revenue which would allow us to meet our current overhead.  We do not contemplate attaining profitable operations prior to the fourth quarter of 2010, nor is there any assurance that such an operating level can ever be achieved. We will be dependent upon obtaining additional financing in order to adequately fund working capital, infrastructure, production expenses and significant marketing related expenditures to gain market recognition, so that we can achieve a level of revenue adequate to support our cost structure, none of which can be assured. These factors raise substantial doubt about our ability to continue as a going concern and the accompanying consolidated financial statements do not include any adjustments related to the recoverability or classification of asset carrying amounts or the amounts and classification of liabilities that may result should we be unable to continue operations.





As of June 30, 2010, the Company’s cash balance was $25,421.  Outstanding debt as of June 30, 2010 totaled $551,369, of which $167,500 is attributable to loans from related parties, $150,000 is attributable to a line of credit, and $233,869 was accounts payable and accrued expenses.  The Company’s working capital deficit as of June 30, 2010 was $249,253.





Since we began our New Age/Alternative Beverage operations, we have obtained financing for our operations primarily through personal loans to the Company from Terry Harris and Timothy Barham, both of whom are officers, directors and shareholders of Frontier, and from HBB, LLC, a Tennessee limited liability company, beneficially owned and controlled by Terry Harris and Timothy Barham. Between April 2010 and June 2010, Terry Harris and Timothy Barham respectively advanced the Company $36,000 and $120,000 under the terms of two Demand Promissory Notes, all of which remained outstanding as of June 30, 2010. The principal balance of each note bears interest at six percent (6%) per annum and is payable upon demand.  As of June 30, 2010, HBB, LLC has advanced loans in the aggregate amount of approximately $149,596 to the Company, of which $11,500 remained outstanding. The HBB, LLC loans are to be repaid pursuant to the terms of a Demand Promissory Note which bears interest at eight percent (8%) per annum.On June 23, 2010 we also obtained a line of credit from Trust One Bank in the amount of $150,000 which bears interest an initial rate of six percent (6%) and is subject to change based on the lender’s prime index rate. Interest on the Trust One Bank line of credit is payable monthly and the outstanding principal and any unpaid interest is due on December 8, 2010. The Company will need to raise additional capital to expand operations to the point at which we can achieve profitability. The terms of financing that may be raised may not be on terms acceptable by the Company. If adequate funds cannot be raised outside of the Company, the Company’s current officers, directors or shareholders may need to contribute funds to sustain operations. However, there is no assurance that our officers, directors or shareholders will contribute necessary funding.





17


Results of Operations





Comparison of Three Month Periods Ended June 30, 2010, and June 30, 2009





For the three month periods ending June 30, 2010 and 2009, the Company’s revenue totaled $49,140 and $0 respectively from current operations, for which its respective costs of revenues totaled $28,548 and $0. The changes are a result of the Company’s fourth quarter 2009 discontinuation of its data storage business, from which it derived $2,452 in income for the three month period ending June 30, 2009. For the three month period ending June 30, 2010, the Company had selling, general and administrative costs totaling $255,150 compared to $23,707 for the same period in 2009, an increase of $231,443.  This increase is a result of the costs associated with marketing, officer compensation, an Independent Consulting Agreement entered into with Halter Capital Corporation dated November 12, 2009 and other professional fees.




Comparison of Six Month Periods Ended June 30, 2010 and June 30, 2009





For the six month periods ending June 30, 2010 and 2009, the Company’s revenue totaled $89,180 and $0 respectively from current operations, for which its respective costs of revenues totaled $47,887 and $0. As noted above, the changes are a result of the Company’s fourth quarter 2009 discontinuation of its data storage business, from which it derived $41,784 in income for the six month period ending June 30, 2009. For the six month period ending June 30, 2010, the Company had selling, general and administrative costs totaling $457,711 compared to $43,735 for the same period in 2009, an increase of $413,976.  This increase is a result of the costs associated with marketing, officer compensation, an Independent Consulting Agreement entered into with Halter Capital Corporation dated November 12, 2009 and other professional fees.





Off Balance Sheet Arrangements





We do not have any off balance sheet arrangements.





Contractual Obligations and Material Agreements





On April 8, 2010 the Company entered into a letter of agreement (the “Beckerman Agreement”) pursuant to which the Company retained Beckerman, a public relations firm, for a period of 12 months, effective April 15, 2010. Under the terms of the Beckerman Agreement, the Company issued Beckerman 50,000 shares of Common Stock and is obligated to pay Beckerman a monthly retainer of $12,000 for its services.





Terry Harris, who serves as a Director and the President and the Treasurer of the Company, entered into an Employment Agreement with the Company (the “Harris Employment Agreement”), setting forth the terms of his service as President and Treasurer, as well as such other services equal with his position which may be assigned to him by the Board of Directors of the Company.  Under the Harris Employment Agreement, which was effective as of January 1, 2010, Mr. Harris’ compensation is set at $120,000 annually, and he is entitled to a nondiscretionary annual bonus equal to $1.00 for each case of beverage product sold or distributed by the Company, less $120,000.  The annual bonus shall be paid 30 days after the end of the year or Mr. Harris’ termination of employment with the Company, unless otherwise agreed to by Mr. Harris and the Company.  If the Harris Employment Agreement is terminated, for any reason, Mr. Harris shall receive a pro-rated amount of the bonus based on the reduced bonus period.  Both the base salary and the annual bonus may be increased or decreased at the sole discretion of the Board of Directors of the Company.   Mr. Harris is also entitled to participate in and receive benefits under any plan or arrangement made available by the Company to its employees, including any medical, dental, disability, and life insurance and 401(k) programs. Mr. Harris’ employment with the Company is at-will, which means that either the Company or Mr. Harris may terminate the Harris Employment Agreement at any time, with or without reason or notice.   The Harris Employment Agreement was approved by the Board of Directors of the Company on June 30, 2010, and is retroactive to January 1, 2010 as noted above.


18





Timothy Barham, who serves as a Director and the Vice-President and the Secretary of the Company, entered into an Employment Agreement with the Company (the “Barham Employment Agreement”), setting forth the terms of his service as Vice-President and Secretary, as well as such other services equal with his position which may be assigned to him by the Board of Directors of the Company.  Under the Barham Employment Agreement, which is effective as of January 1, 2010, Mr. Barham’ compensation is set at $120,000 annually, and he is entitled to a nondiscretionary annual bonus equal to $1.00 for each case of beverage product sold or distributed by the Company, less $120,000.  The annual bonus shall be paid 30 days after the end of the year or Mr. Barham’s termination of employment with the Company, unless otherwise agreed to by Mr. Barham and the Company.  If the Barham Employment Agreement is terminated, for any reason, Mr. Barham shall receive a pro-rated amount of the bonus based on the reduced bonus period.  Both the base salary and the annual bonus may be increased or decreased at the sole discretion of the Board of Directors of the Company.   Mr. Barham is also entitled to participate in and receive benefits under any plan or arrangement made available by the Company to its employees, including any medical, dental, disability, and life insurance and 401(k) programs.  Furthermore, Mr. Barham’s employment with the Company is at-will, which means that either the Company or Mr. Barham may terminate the Barham Employment Agreement at any time, with or without reason or notice.   The Barham Employment Agreement was approved by the Board of Directors of the Company on June 30, 2010, and is retroactive to January 1, 2010 as noted above.





On April 15, 2010, the Company executed a Demand Promissory Note payable to Terry Harris, under the terms of which Mr. Harris has advanced the Company an aggregate of $36,000 between April 2010 and June 2010. The principal balance of the note bears interest at six percent (6%) per annum and is payable upon demand by Mr. Harris.





On May 12, 2010, the Company executed a Demand Promissory Note payable to Timothy Barham, under the terms of which Mr. Barham has advanced the Company $120,000. The principal balance of the note bears interest at six percent (6%) per annum and is payable upon demand by Mr. Barham.





On June 23, 2010 the Company and Empire Food Brokers, Inc. exectued a Universal Note and Security Agreement pursuant to which it obtained a line of credit from Trust One Bank in the amount of $150,000. The outstanding principal drawn under the line of credit bears interest an initial rate of six percent (6%) and is subject to change based on the lender’s prime index rate. Interest on the Trust One Bank line of credit is payable monthly and the outstanding principal and any unpaid interest is due on December 8, 2010. The obligations under the Universal Note and Security Agreement are secured by all inventory, equipment and accounts of the Company and Empire Food Brokers, Inc. Terry Harris, our President, Treasurer and a Director of the Company, is also a principal shareholder and vice president of Empire Food Brokers, Inc.





Recent Events





On August 12, 2010, the Board of Directors Frontier Beverage Company, Inc. (“Frontier” or the “Company”) appointed Anthony Peppers, age 47, to serve as Chief Financial Officer of the Company. As Chief Financial Officer, Mr. Peppers will be responsible for the Company's financial operations, including accounting and reporting, financial planning and analysis, tax matters, audit matters and investor relations. Mr. Peppers has informally consulted with and provided support to management of Frontier since December 2009. On July 13, 2010, the Company issued 50,000 shares of Frontier common stock to Mr. Peppers in consideration of work provided to the Company both prior to and subsequent to his appointment as Chief Financial Officer. Though there is currently no plan to do so, Board of Directors may grant M. Peppers additional compensation for his services in the future.





19


ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK





Our Company is a “smaller reporting company” as defined by Rule 12b-2 of the Exchange Act, and as such, is not required to provide the information required under this Item.





ITEM 4.  CONTROLS AND PROCEDURES





Evaluation of Disclosure Controls and Procedures





Terry Harris, our principal executive officer and principal financial officer, conducted an evaluation with the participation of our management of the effectiveness of the design and operation of the Company's disclosure controls and procedures (as such term is defined in Rules 13a-15(e) and 15d-15(e) promulgated under the Exchange Act) as of June 30, 2010, pursuant to Exchange Act Rule 13a-15. Such disclosure controls and procedures are designed to ensure that information required to be disclosed by the Company is accumulated and communicated to the appropriate management on a basis that permits timely decisions regarding disclosure. Based upon that evaluation, the Company's principal executive officer and principal financial officer and our management concluded that the Company's disclosure controls and procedures as of June 30, 2010 were effective to provide reasonable assurance that information required to be disclosed in the Company’s periodic filings under the Exchange Act is accumulated and communicated to our management to allow timely decisions regarding required disclosure.





Changes in Internal Control Over Financial Reporting





There were no changes in our internal controls over financial reporting during our first quarter ended June 30, 2010 that have materially affected or are reasonably likely to materially affect our internal controls over financial reporting.





Limitations on the Effectiveness of Controls





Our disclosure controls and procedures provide our principal executive officer and principal financial officer with reasonable assurances that our disclosure controls and procedures will achieve their objectives. However, our management does not expect that our disclosure controls and procedures or our internal control over financial reporting can or will prevent all human error. A control system, no matter how well designed and implemented, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Furthermore, the design of a control system must reflect the fact that there are internal resource constraints, and the benefit of controls must be weighed relative to their corresponding costs. Because of the limitations in all control systems, no evaluation of controls can provide complete assurance that all control issues and instances of error, if any, within our company are detected. These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur due to human error or mistake. Additionally, controls, no matter how well designed, could be circumvented by the individual acts of specific persons within the organization. The design of any system of controls is also based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated objectives under all potential future conditions.





Management is aware that there is a lack of segregation of duties at the Company due to the small number of employees dealing with general administrative and financial matters. This constitutes a significant deficiency in the internal controls. Management has decided that considering the employees involved, the control procedures in place, and the outsourcing of certain financial functions, the risks associated with such lack of segregation were low and the potential benefits of adding additional employees to clearly segregate duties did not justify the expenses associated with such increases. Management periodically reevaluates this situation. In light of the Company’s current cash flow situation, the Company does not intend to increase staffing to mitigate the current lack of segregation of duties within the general administrative and financial functions.







20





PART II - OTHER INFORMATION





ITEM 1.  LEGAL PROCEDINGS





There are no material pending legal or governmental proceedings relating to our Company or properties to which we are a party, and to our knowledge, there are no material proceedings to which any of our directors, executive officers, affiliates or shareholders are a party adverse to us or have a material interest adverse to us.





ITEM 1A.  RISK FACTORS





There were no material changes in the Risk Factors applicable to our Company as set forth in our Annual Report on Form 10-K filed with the Securities and Exchange Commission on April 13, 2010.





ITEM 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEEDS





We did not issue any unregistered securities during the three months ended June 30, 2010. Subsequent to the end of our second fiscal quarter, we issued the following unregistered securities:





July 22, 2010, we issued 363,000 shares of our common stock to five individual investors at a price of $0.10 per shares for aggregate proceeds of $36,300.





On July 13, 2010, the Company issued 50,000 shares of common stock to Anthony Peppers in consideration of consulting work provided to the Company and services to be provided as its Chief Financial Officer.





The common stock was privately offered and sold in reliance upon exemptions from registration pursuant to Section 4(2) under the Securities Act. The Company reasonably believed that each of the purchasers of such securities had access to information concerning its operations and financial condition, was acquiring the securities for its own account and not with a view to the distribution thereof, and was an "accredited investor" as such term is defined in Rule 501(a) of Regulation D promulgated under the Securities Act. Furthermore, no “general solicitation of investors” was made by the Company with respect to sale of any of the securities. At the time of their issuance, the securities described above were deemed to be restricted securities for purposes of the Securities Act and the documentation representing the securities bear legends and/or non-transfer provisions to that effect.





ITEM 3.  DEFAULTS UPON SENIOR SECURITIES





None.





ITEM 4.  (REMOVED AND RESERVED)





ITEM 5.  OTHER INFORMATION





On August 12, 2010, the Board of Directors Frontier Beverage Company, Inc. (“Frontier” or the “Company”) appointed Anthony Peppers, age 47, to serve as Chief Financial Officer of the Company. As Chief Financial Officer, Mr. Peppers will be responsible for the Company's financial operations, including accounting and reporting, financial planning and analysis, tax matters, audit matters and investor relations. Mr. Peppers has informally consulted with and provided support to management of Frontier since December 2009. On July 13, 2010, the Company issued 50,000 shares of Frontier common stock to Mr. Peppers in consideration of work provided to the Company through that date and as compensation for his continuing services as Chief Financial Officer upon appointment. Mr. Peppers does not currently have a formal written employment agreement with Frontier, however, management reserves the right to grant Mr. Peppers additional compensation or enter into a formal employment agreement with Mr. Peppers at such time and on such terms as it may deem appropriate in the future.


21





Anthony Peppers brings over 25 years experience within the consumer packaged goods industry.  Since February 2009, Mr. Peppers was employed by Ledbetter Packing Company.  There he was the Vice President of Strategy and Finance, where he was responsible for strategy, planning, and financial performance of the privately held corporation based in Memphis, Tennessee.  Before joining Ledbetter, Mr. Peppers was a principal with Strategic Business Group, Inc., a corporate strategy consulting firm he founded in July 1998.  During his tenure at Strategic Business Group, Inc., he worked to help improve effectiveness of strategic, operational and marketing initiatives at various multibillion-dollar companies.  In 1996, Mr. Peppers joined Bruno’s Foods where he served as General Manager for perishables, and prior to Bruno’s, Anthony began his career with Kraft Foods.  There, he held a variety of sales and information analytics positions during his nine year tenure.  Anthony has a Master of Business Administration from Jack C. Massey School of Business, Belmont University and a Baccalaureate from the University of Tennessee.





ITEM 6.  EXHIBITS





The following exhibits are filed with this Quarterly Report on Form 10-Q or are incorporated by reference as described below.





Exhibit

Description10.1

Demand Promissory Note payable to HBB, LLC (incorporated by reference to Exhibit 10.6 of the Company’s Annual Report on Form 10-K filed with the Commission on April 13, 2010)(1)10.2

Contract by and Between Beckerman and Frontier Beverages Letter of Agreement, dated effective as of April 15, 2010 (incorporated by reference to Exhibit 10.3 of the Company’s Quarterly Report on Form 10-Q filed with the Commission on May 13, 2010).10.3

Employment Agreement with Terry Harris  (incorporated by reference to Exhibit 10.1 of the Company’s Report on Form 8-K filed with the Commission on July 7, 2010). (1)10.4

Employment Agreement with Timothy Barham (incorporated by reference to Exhibit 10.2 of the Company’s Report on Form 8-K filed with the Commission on July 7, 2010). (1)10.5

Universal Note and Security Agreement by and among Frontier Beverage Company, Inc. and Empire Food Brokers, Inc. (Borrowers) and Trust One Bank (Lender) dated June 23, 2010.*10.6

Demand Promissory Note payable to Terry Harris dated April 15, 2010.*(1)10.7

Demand Promissory Note payable to Timothy Barham dated May 12, 2010.*(1)31.1

Certification of Principal Executive Officer of Periodic Report pursuant to Rule 13a-14a/Rule 14d-14(a).*31.2

Certification of Principal Financial Officer of Periodic Report pursuant to Rule 13a-14a/Rule 14d-14(a).*32.1

Certification of Principal Executive Officer pursuant to 18 U.S.C. Section 1350.*32.2

Certification of Principal Financial Officer pursuant to 18 U.S.C. Section 1350.*





* Filed herewith.


(1) Signifies a management agreement.





22


SIGNATURES





Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.





DATE: August 16, 2010
FRONTIER BEVERAGE COMPANY, INC.By:
/s/ Terry HarrisTerry HarrisPresident and Treasurer

(Principal Executive Officer,  Financial and Accounting Officer and Authorized Signatory)