**EXHIBIT 31.1**

 

**CERTIFICATIONPURSUANT TO SECTION 302**

**OF THESARBANES-OXLEY ACT OF 2002**

 

I, Marc L. Reisch, certify that:

 

1.               I have reviewedthis quarterly report on Form 10-Q of Visant Holding Corp. and VisantCorporation;

 

2.               Based on myknowledge, this report does not contain any untrue statement of a material factor omit to state a material fact necessary to make the statements made, inlight of the circumstances under which such statements were made, notmisleading with respect to the period covered by this report;

 

3.               Based on myknowledge, the financial statements, and other financial information includedin this report, fairly present in all material respects the financialcondition, results of operations and cash flows of each registrant as of, and for,the periods presented in this report;

 

4.               Each registrant’sother certifying officer and I are responsible for establishing and maintainingdisclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)and 15d-15(e)) for each such registrant and we have:

 

a)              Designed suchdisclosure controls and procedures, or caused such disclosure controls andprocedures to be designed under our supervision, to ensure that materialinformation relating to such registrant, including its consolidated subsidiaries,is made known to us by others within those entities, particularly during thisperiod in which this report is being prepared;

 

b)             Evaluated theeffectiveness of such registrant’s disclosure controls and procedures andpresented in this report our conclusions about the effectiveness of thedisclosure controls and procedures as of the end of the period covered by thisreport based on such evaluation; and

 

c)              Disclosed in thisreport any change in such registrant’s internal control over financial reportingthat occurred during the registrant’s most recent fiscal quarter (theregistrant’s fourth fiscal quarter in the case of an annual report) that hasmaterially affected, or is reasonably likely to materially affect, suchregistrant’s internal control over financial reporting; and

 

5.               Each registrant’sother certifying officer and I have disclosed, based on our most recentevaluation of internal control over financial reporting, to the registrant’sauditors and the audit committee of such registrant’s board of directors (orpersons performing the equivalent functions):

 

a)              All significantdeficiencies and material weaknesses in the design or operation of internalcontrol over financial reporting which are reasonably likely to adverselyaffect such registrant’s ability to record, process, summarize and reportfinancial information; and

 

b)             Any fraud, whether ornot material, that involves management or other employees who have asignificant role in such registrant’s internal control over financial reporting.

 

 
| Date: August 16, 2005 | /s/ Marc L. Reisch         |
|-----------------------|----------------------------|
|                  | Marc L. Reisch             |
|                  | *President  and*           |
|                  | *Chief  Executive Officer* |

 

----