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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)



|x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ---------------------------------------------------------------------------------------

For the quarterly period ended April 2, 2011

or



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from              to



|                      |  |                                                                                                |  |                                 |            | 
|--------------------- |  | ---------------------------------------------------------------------------------------------- |  | ------------------------------- | ---------- | 
|CommissionFile Number |  | Registrant, State of Incorporation,Address of Principal
Executive Offices and Telephone Number |  | I.R.S.EmployerIdentificationNo. |           
|333-120386            |  | VISANT CORPORATION                                                                             |  |                                 | 90-0207604 | 
|                      |  | (Incorporated in Delaware)                                                                     |  |                                 |            | 
|                      |  | 357 Main Street                                                                                |  |                                 |            | 
|                      |  | Armonk, New York 10504                                                                         |  |                                 |            | 
|                      |  | Telephone: (914) 595-8200                                                                      |  |                                 |            | 

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by
Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirement for the past
90 days.  Yes   ̈  No   ̈

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule
405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes   ̈  No   ̈

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer,
a non-accelerated filer, or a smaller reporting company. See the definitions of large accelerated filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act.



|                           |  |                      |  |                                              |  |                             
|-------------------------- |  | -------------------- |  | -------------------------------------------- |  | ----------------------------
|Large accelerated filer   ̈ |  | Accelerated filer   ̈ |  | Non-accelerated filer  x                     |  | Smaller reporting company   ̈
|                           |  |                      |  | (Do not check if a smallerreporting company) |  |                             

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange
Act).  Yes   ̈  No  x

As of May 9, 2011, there were 1,000 shares of common stock, par value $.01 per share, of Visant Corporation outstanding (all of which are indirectly owned by Visant Holding Corp.).

The registrant has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding twelve
months.

FILING FORMAT

This
Quarterly Report on Form 10-Q is being filed by Visant Corporation (Visant). Unless the context indicates otherwise, any reference in this report to the Company, we, our or us refers to
Visant together with its consolidated subsidiaries.



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TABLE OF CONTENTS



|           |  |                                                                                       |  |                                                                                                            |    |  |   | 
|---------- |  | ------------------------------------------------------------------------------------- |  | ---------------------------------------------------------------------------------------------------------- | -- |  | - | 
|           |  | PART I  FINANCIAL INFORMATION                                                        |  |                                                                                                            |    | 
|           |  |                                                                                       |  | Page                                                                                                       |   
|ITEM 1.    |  | Financial Statements (Unaudited)                                                      |  |                                                                                                            |    | 
|           |  |                                                                                       | 
|           |  |                                                                                       |  | Condensed Consolidated Statements of Operations for the three months ended April 2, 2011 and April 3, 2010 |    |  | 1 | 
|           |  |                                                                                       | 
|           |  |                                                                                       |  | Condensed Consolidated Balance Sheets as of April 2, 2011 and January 1, 2011                              |    |  | 2 | 
|           |  |                                                                                       | 
|           |  |                                                                                       |  | Condensed Consolidated Statements of Cash Flows for the three months ended April 2, 2011 and April 3, 2010 |    |  | 3 | 
|           |  |                                                                                      
|           |  | Notes to Condensed Consolidated Financial Statements                                  |  |                                                                                                            | 4  | 
|           |  |                                                                                      
|ITEM 2.    |  | Managements Discussion and Analysis of Financial Condition and Results of Operations |  |                                                                                                            | 27 | 
|           |  |                                                                                      
|ITEM 3.    |  | Quantitative and Qualitative Disclosures About Market Risk                            |  |                                                                                                            | 36 | 
|           |  |                                                                                      
|ITEM 4.    |  | Controls and Procedures                                                               |  |                                                                                                            | 36 | 
|           |  |                                                                                      
|           |  | PART II  OTHER INFORMATION                                                           |  |                                                                                                            |    | 
|           |  |                                                                                      
|ITEM 1.    |  | Legal Proceedings                                                                     |  |                                                                                                            | 36 | 
|           |  |                                                                                      
|ITEM 1A.   |  | Risk Factors                                                                          |  |                                                                                                            | 36 | 
|           |  |                                                                                      
|ITEM 2.    |  | Unregistered Sales of Equity Securities and Use of Proceeds                           |  |                                                                                                            | 36 | 
|           |  |                                                                                      
|ITEM 3.    |  | Defaults Upon Senior Securities                                                       |  |                                                                                                            | 36 | 
|           |  |                                                                                      
|ITEM 4.    |  | [Removed and Reserved]                                                                |  |                                                                                                            | 36 | 
|           |  |                                                                                      
|ITEM 5.    |  | Other Information                                                                     |  |                                                                                                            | 36 | 
|           |  |                                                                                      
|ITEM 6.    |  | Exhibits                                                                              |  |                                                                                                            | 36 | 
|           |  |                                                                                       | 
|Signatures |  |                                                                                       |  |                                                                                                            |    |  |   | 



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PART I. FINANCIAL INFORMATION



|ITEM 1. | FINANCIAL STATEMENTS
|------- | --------------------

VISANT CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)



|                                          |  |                    |         |   |              |   |         |  
|----------------------------------------- |  | ------------------ | ------- | - | ------------ | - | ------- | -
|                                          |  | Three months ended |        
|In thousands                              |  | April 2,2011       |         |   | April 3,2010 |  
|Net sales                                 |  | $                  | 250,738 |   |              | $ | 266,029 |  
|Cost of products sold                     |  |                    | 119,903 |   |              |   | 128,811 |  
|                                          |  |                    |         |   |              |   |         |  
|Gross profit                              |  |                    | 130,835 |   |              |   | 137,218 |  
|Selling and administrative expenses       |  |                    | 116,685 |   |              |   | 113,875 |  
|Gain on disposal of fixed assets          |  |                    | (61     | ) |              |   | (71     | )
|Special charges                           |  |                    | 2,763   |   |              |   | 1,466   |  
|                                          |  |                    |         |   |              |   |         |  
|Operating income                          |  |                    | 11,448  |   |              |   | 21,948  |  
|Interest expense, net                     |  |                    | 42,599  |   |              |   | 13,521  |  
|                                          |  |                    |         |   |              |   |         |  
|(Loss) income before income taxes         |  |                    | (31,151 | ) |              |   | 8,427   |  
|(Benefit from) provision for income taxes |  |                    | (12,677 | ) |              |   | 3,024   |  
|                                          |  |                    |         |   |              |   |         |  
|Net (loss) income                         |  | $                  | (18,474 | ) |              | $ | 5,403   |  
|                                          |  |                    |         |   |              |   |         |  

The accompanying notes are an integral part of the condensed consolidated financial statements.



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VISANT CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)



|                                                                                                                               |  |              |           |   |                |   |           |  
|------------------------------------------------------------------------------------------------------------------------------ |  | ------------ | --------- | - | -------------- | - | --------- | -
|In thousands, except share amounts                                                                                             |  | April 2,2011 |           |   | January 1,2011 |  
|ASSETS                                                                                                                         |  |              |           |   |               
|Cash and cash equivalents                                                                                                      |  | $            | 25,165    |   |                | $ | 60,197    |  
|Accounts receivable, net                                                                                                       |  |              | 117,527   |   |                |   | 112,240   |  
|Inventories                                                                                                                    |  |              | 132,173   |   |                |   | 102,446   |  
|Salespersons overdrafts, net of allowance of $11,918 and $11,467, respectively                                                 |  |              | 29,914    |   |                |   | 30,619    |  
|Prepaid expenses and other current assets                                                                                      |  |              | 22,428    |   |                |   | 18,295    |  
|Deferred income taxes                                                                                                          |  |              | 21,123    |   |                |   | 21,054    |  
|                                                                                                                               |  |              |           |   |                |   |           |  
|Total current assets                                                                                                           |  |              | 348,330   |   |                |   | 344,851   |  
|                                                                                                                               |  |              |           |   |                |   |           |  
|Property, plant and equipment                                                                                                  |  |              | 485,052   |   |                |   | 477,746   |  
|Less accumulated depreciation                                                                                                  |  |              | (274,577  | ) |                |   | (263,295  | )
|                                                                                                                               |  |              |           |   |                |   |           |  
|Property, plant and equipment, net                                                                                             |  |              | 210,475   |   |                |   | 214,451   |  
|Goodwill                                                                                                                       |  |              | 1,008,644 |   |                |   | 1,008,499 |  
|Intangibles, net                                                                                                               |  |              | 490,368   |   |                |   | 503,809   |  
|Deferred financing costs, net                                                                                                  |  |              | 61,153    |   |                |   | 50,174    |  
|Deferred income taxes                                                                                                          |  |              | 2,795     |   |                |   | 2,690     |  
|Other assets                                                                                                                   |  |              | 13,899    |   |                |   | 13,789    |  
|Prepaid pension costs                                                                                                          |  |              | 5,712     |   |                |   | 5,712     |  
|                                                                                                                               |  |              |           |   |                |   |           |  
|Total assets                                                                                                                   |  | $            | 2,141,376 |   |                | $ | 2,143,975 |  
|                                                                                                                               |  |              |           |   |                |   |           |  
|LIABILITIES, MEZZANINE EQUITY AND STOCKHOLDERS DEFICIT                                                                        |  |              |           |   |                |   |           |  
|Accounts payable                                                                                                               |  | $            | 52,565    |   |                | $ | 51,728    |  
|Accrued employee compensation and related taxes                                                                                |  |              | 31,894    |   |                |   | 30,848    |  
|Commissions payable                                                                                                            |  |              | 30,127    |   |                |   | 21,965    |  
|Customer deposits                                                                                                              |  |              | 239,557   |   |                |   | 183,308   |  
|Income taxes payable                                                                                                           |  |              | 13,697    |   |                |   | 29,277    |  
|Current portion of long-term debt and capital leases                                                                           |  |              | 16,323    |   |                |   | 16,260    |  
|Interest payable                                                                                                               |  |              | 977       |   |                |   | 37,914    |  
|Other accrued liabilities                                                                                                      |  |              | 35,207    |   |                |   | 32,344    |  
|                                                                                                                               |  |              |           |   |                |   |           |  
|Total current liabilities                                                                                                      |  |              | 420,347   |   |                |   | 403,644   |  
|                                                                                                                               |  |              |           |   |                |   |           |  
|Long-term debt and capital leases - less current maturities                                                                    |  |              | 1,969,166 |   |                |   | 1,972,469 |  
|Deferred income taxes                                                                                                          |  |              | 182,325   |   |                |   | 181,680   |  
|Pension liabilities, net                                                                                                       |  |              | 53,301    |   |                |   | 53,673    |  
|Other noncurrent liabilities                                                                                                   |  |              | 44,356    |   |                |   | 42,521    |  
|                                                                                                                               |  |              |           |   |                |   |           |  
|Total liabilities                                                                                                              |  |              | 2,669,495 |   |                |   | 2,653,987 |  
|                                                                                                                               |  |              |           |   |                |   |           |  
|Mezzanine equity                                                                                                               |  |              | 252       |   |                |   | 145       |  
|Preferred stock $.01 par value; authorized 300,000 shares; none issued and outstanding at April 2, 2011 and January 1,
2011    |  |              |          |   |                |   |          |  
|Common stock $.01 par value; authorized 1,000 shares; 1,000 shares issued and outstanding at April 2, 2011 and
January 1, 2011 |  |              |          |   |                |   |          |  
|Additional paid-in-capital                                                                                                     |  |              | 67        |   |                |   | 54        |  
|Accumulated deficit                                                                                                            |  |              | (499,089  | ) |                |   | (480,615  | )
|Accumulated other comprehensive loss                                                                                           |  |              | (29,349   | ) |                |   | (29,596   | )
|                                                                                                                               |  |              |           |   |                |   |           |  
|Total stockholders deficit                                                                                                    |  |              | (528,371  | ) |                |   | (510,157  | )
|                                                                                                                               |  |              |           |   |                |   |           |  
|Total liabilities, mezzanine equity and stockholders deficit                                                                  |  | $            | 2,141,376 |   |                | $ | 2,143,975 |  
|                                                                                                                               |  |              |           |   |                |   |           |  

The accompanying notes are an integral part of the condensed consolidated financial statements.



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VISANT CORPORATION AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)



|                                                                                         |  |                    |         |   |              |   |          |  
|---------------------------------------------------------------------------------------- |  | ------------------ | ------- | - | ------------ | - | -------- | -
|                                                                                         |  | Three months ended |        
|In thousands                                                                             |  | April 2,2011       |         |   | April 3,2010 |  
|Net (loss) income                                                                        |  | $                  | (18,474 | ) |              | $ | 5,403    |  
|Adjustments to reconcile net (loss) income to net cash provided by operating activities: |  |                    |         |   |              |   |          |  
|Depreciation                                                                             |  |                    | 12,466  |   |              |   | 11,250   |  
|Amortization of intangible assets                                                        |  |                    | 13,889  |   |              |   | 14,684   |  
|Amortization of debt discount, premium and deferred financing costs                      |  |                    | 2,463   |   |              |   | 1,325    |  
|Other amortization                                                                       |  |                    | 110     |   |              |   | 130      |  
|Deferred income taxes                                                                    |  |                    | 884     |   |              |   | (4,438   | )
|Gain on disposal of fixed assets                                                         |  |                    | (61     | ) |              |   | (71      | )
|Stock-based compensation                                                                 |  |                    | 2,512   |   |              |   |         |  
|Loss on asset impairments                                                                |  |                    | 1,352   |   |              |   | 140      |  
|Other                                                                                    |  |                    | 3,791   |   |              |   |         |  
|Changes in assets and liabilities:                                                       |  |                    |         |   |              |   |          |  
|Accounts receivable                                                                      |  |                    | (4,664  | ) |              |   | (717     | )
|Inventories                                                                              |  |                    | (29,470 | ) |              |   | (28,225  | )
|Salespersons overdrafts                                                                  |  |                    | 761     |   |              |   | (1,606   | )
|Prepaid expenses and other current assets                                                |  |                    | (4,175  | ) |              |   | (5,700   | )
|Accounts payable and accrued expenses                                                    |  |                    | 4,538   |   |              |   | (3,574   | )
|Customer deposits                                                                        |  |                    | 55,824  |   |              |   | 54,713   |  
|Commissions payable                                                                      |  |                    | 8,135   |   |              |   | 9,318    |  
|Income taxes payable                                                                     |  |                    | (15,622 | ) |              |   | 4,078    |  
|Interest payable                                                                         |  |                    | (36,938 | ) |              |   | (9,106   | )
|Other                                                                                    |  |                    | 911     |   |              |   | (1,486   | )
|                                                                                         |  |                    |         |   |              |   |          |  
|Net cash (used in) provided by operating activities                                      |  |                    | (1,768  | ) |              |   | 46,118   |  
|                                                                                         |  |                    |         |   |              |   |          |  
|Purchases of property, plant and equipment                                               |  |                    | (12,845 | ) |              |   | (16,839  | )
|Proceeds from sale of property and equipment                                             |  |                    | 181     |   |              |   | 193      |  
|Acquisition of business, net of cash acquired                                            |  |                    |        |   |              |   | (4,647   | )
|Additions to intangibles                                                                 |  |                    | (66     | ) |              |   | (269     | )
|                                                                                         |  |                    |         |   |              |   |          |  
|Net cash used in investing activities                                                    |  |                    | (12,730 | ) |              |   | (21,562  | )
|                                                                                         |  |                    |         |   |              |   |          |  
|Short-term borrowings                                                                    |  |                    |        |   |              |   | 56,000   |  
|Short-term repayments                                                                    |  |                    |        |   |              |   | (49,500  | )
|Repayment of long-term debt and capital lease obligations                                |  |                    | (4,031  | ) |              |   | (467     | )
|Proceeds from issuance of long-term debt and capital leases                              |  |                    |        |   |              |   | 3,728    |  
|Distribution to stockholder                                                              |  |                    |        |   |              |   | (137,715 | )
|Debt financing costs and related expenses                                                |  |                    | (16,540 | ) |              |   |         |  
|                                                                                         |  |                    |         |   |              |   |          |  
|Net cash used in financing activities                                                    |  |                    | (20,571 | ) |              |   | (127,954 | )
|                                                                                         |  |                    |         |   |              |   |          |  
|Effect of exchange rate changes on cash and cash equivalents                             |  |                    | 37      |   |              |   | (15      | )
|                                                                                         |  |                    |         |   |              |   |          |  
|Decrease in cash and cash equivalents                                                    |  |                    | (35,032 | ) |              |   | (103,413 | )
|Cash and cash equivalents, beginning of period                                           |  |                    | 60,197  |   |              |   | 113,093  |  
|                                                                                         |  |                    |         |   |              |   |          |  
|Cash and cash equivalents, end of period                                                 |  | $                  | 25,165  |   |              | $ | 9,680    |  
|                                                                                         |  |                    |         |   |              |   |          |  

The accompanying notes are an integral part of the condensed consolidated financial statements.



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VISANT CORPORATION

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)



|1. | Overview and Basis of Presentation
|-- | ----------------------------------

Overview

The
Company is a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling, and educational and trade publishing segments. The Company sells products and services to end customers
through several different sales channels including independent sales representatives and dedicated sales forces. Our sales and results of operations are impacted by a number of factors, including general economic conditions, seasonality, cost of raw
materials, school population trends, the availability of school funding, product and service offerings and quality and price.

On October 4, 2004, an affiliate of Kohlberg Kravis Roberts & Co. L.P. (KKR) and affiliates of DLJ Merchant
Banking Partners III, L.P. (DLJMBP III) completed a series of transactions which created a marketing and publishing services enterprise (the Transactions) through the combination of Jostens, Inc. (Jostens), Von
Hoffmann Corporation (Von Hoffmann) and AKI, Inc. and its subsidiaries (Arcade).

Prior to the
Transactions, Von Hoffmann and Arcade were each controlled by affiliates of DLJ Merchant Banking Partners II, L.P. (DLJMBP II), and DLJMBP III owned approximately 82.5% of Visant Holding Corp.s (Holdco) outstanding
equity, with the remainder held by other co-investors and certain members of management. Upon consummation of the Transactions, an affiliate of KKR invested $256.1 million and was issued equity interests representing approximately 49.6% of
Holdcos voting interest and 45.0% of Holdcos economic interest, affiliates of DLJMBP III held equity interests representing approximately 41.0% of Holdcos voting interest and 45.0% of Holdcos economic interest, with the
remainder held by other co-investors and certain members of management. As of April 2, 2011, affiliates of KKR and DLJMBP III (the Sponsors) held approximately 49.2% and 41.1%, respectively, of Holdcos voting interest, while
each continued to hold approximately 44.7% of Holdcos economic interest. As of April 2, 2011, the other co-investors held approximately 8.4% of the voting interest and 9.1% of the economic interest of Holdco, and members of management
held approximately 1.3% of the voting interest and approximately 1.5% of the economic interest of Holdco (exclusive of exercisable options). Visant is an indirect wholly owned subsidiary of Holdco.

Basis of Presentation

The unaudited condensed consolidated financial statements included herein are for Visant and its wholly-owned subsidiaries.

All intercompany balances and transactions have been eliminated in consolidation.

The accompanying unaudited condensed consolidated financial statements of Visant and its subsidiaries are presented pursuant to the rules
and regulations of the U.S. Securities and Exchange Commission (the SEC) in accordance with disclosure requirements for the quarterly report on Form 10-Q. In the opinion of management, all adjustments (consisting of normal recurring
adjustments) considered necessary for a fair presentation have been included. Operating results for the interim periods presented are not necessarily indicative of the results that may be expected for the full year. These financial statements should
be read in conjunction with the consolidated financial statements and footnotes included in Visants Annual Report on Form 10-K for the fiscal year ended January 1, 2011.

The preparation of the financial statements in conformity with accounting principles generally accepted in the United States requires
management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.



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|2. | Significant Accounting Policies
|-- | -------------------------------

Revenue Recognition

The Company recognizes revenue when the earnings process is complete, evidenced by an agreement with the respective customer, delivery and
acceptance has occurred, collectability is probable and pricing is fixed or determinable. Revenue is recognized (1) when products are shipped (if shipped free on board FOB shipping point), (2) when products are
delivered (if shipped FOB destination) or (3) as services are performed as determined by contractual agreement, but in all cases only when risk of loss has transferred to the customer and the Company has no further performance obligations.

Cost of Products Sold

Cost of products sold primarily includes the cost of paper and other materials, direct and indirect labor and related benefit costs, depreciation of production assets and shipping and handling costs.

Shipping and Handling

Net sales include amounts billed to customers for shipping and handling costs. Costs incurred for shipping and handling are recorded in cost of products sold.

Selling and Administrative Expenses

Selling and administrative expenses are expensed as incurred. These costs primarily include salaries and related benefits of sales and administrative personnel, sales commissions, amortization of
intangibles and professional fees such as audit and consulting fees.

Advertising

The Company expenses advertising costs as incurred. Selling and administrative expenses included advertising expense of $1.9 million and
$1.6 million for the quarters ended April 2, 2011 and April 3, 2010, respectively.

Warranty Costs

Provisions for warranty costs related to Jostens scholastic products, particularly class rings due to their lifetime warranty, are
recorded based on historical information and current trends in manufacturing costs. The provision related to the lifetime warranty is based on the number of rings manufactured in the prior school year. The total net warranty costs on rings were $1.4
million and $1.5 million for the quarterly periods ended April 2, 2011 and April 3, 2010, respectively. Warranty repair costs for rings manufactured in the current school year are expensed as incurred. Accrued warranty costs included in
the condensed consolidated balance sheets were approximately $0.6 million as of each of April 2, 2011 and January 1, 2011.

Stock-Based Compensation

The Company recognizes compensation expense related to all equity awards granted, including awards modified, repurchased or cancelled based on the fair values of the awards at the grant date. Visant
recognized total stock-based compensation expense of approximately $2.5 million for the three-month period ended April 2, 2011. Stock-based compensation is included in selling and administrative expenses. Refer to Note 15, Stock-based
Compensation, for further details.



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Mezzanine Equity

Certain management stockholder agreements contain a purchase feature pursuant to which, in the event the holders employment terminates as a result of the death or permanent disability (as defined in
the agreement) of the holder, the holder (or his/her estate, in the case of death) has the option to require that the common shares or vested options be purchased from the holder (estate) and settled in cash. These equity instruments are considered
temporary equity and have been classified as mezzanine equity on the balance sheet as of April 2, 2011 and January 1, 2011, respectively.

Recently Adopted Accounting Pronouncements

In January 2010, the
Financial Accounting Standards Board (FASB) issued guidance which expanded the required disclosures about fair value measurements. This guidance requires (1) separate disclosure of the amounts of significant transfers in and out of
Level 1 and Level 2 fair value measurements along with the reasons for such transfers, (2) information about purchases, sales, issuances and settlements to be presented separately in the reconciliation for Level 3 fair value measurements,
(3) fair value measurement disclosures for each class of assets and liabilities and (4) disclosures about the valuation techniques and inputs used to measure fair value for both recurring and nonrecurring fair value measurements for fair
value measurements that fall in either Level 2 or Level 3. This guidance became effective for the first reporting period beginning after December 15, 2009, except for the requirement to provide the Level 3 activity of purchases, sales,
issuances, and settlement on a gross basis, which became effective for fiscal years beginning after December 15, 2010. The Companys adoption of this guidance did not have a material impact on its financial statements.

In December 2010, the FASB amended its authoritative guidance related to Step 1 of the goodwill impairment test for reporting units
with zero or negative carrying amounts. For those reporting units, an entity is required to perform Step 2 of the goodwill impairment test if it is more-likely-than-not that a goodwill impairment exists. In determining whether it is
more-likely-than-not that a goodwill impairment exists, consideration should be made as to whether there are any adverse qualitative factors indicating that an impairment may exist. This guidance is effective for the first reporting period
beginning after December 15, 2011. The Company is currently evaluating the impact and disclosure of this standard but does not expect this standard to have a significant impact, if any, on its financial statements.

In December 2010, the FASB amended its authoritative guidance related to business combinations entered into by an entity that is
material on an individual or aggregate basis. These amendments clarify existing guidance that, if an entity presents comparative financial statements that include a material business combination, the entity should disclose revenue and earnings
of the combined entity as though the business combination that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period. The amendments also expand the supplemental pro forma disclosures
to include a description of the nature and amount of material, nonrecurring pro forma adjustments directly attributable to the business combination included in the reported pro forma revenue and earnings. This guidance became effective, on a
prospective basis, for business combinations for which the acquisition date is on or after the first reporting period after December 15, 2010. The Companys adoption of this guidance did not have a material impact on our financial
statements.



|3. | Restructuring Activity and Other Special Charges
|-- | ------------------------------------------------

During the three months ended April 2, 2011, the Company recorded $1.4 million of restructuring costs and $1.4 million of other special charges. Restructuring costs consisted of $0.8 million, $0.3
million and $0.3 million of severance and related benefits associated with reductions in force in the Scholastic, Memory Book and Marketing and Publishing Services segments, respectively. Other special charges consisted of $1.4 million of non-cash
asset related impairment charges associated with the potential sale of one of our owned facilities. The associated employee headcount reductions related to the above actions were 45, six and three in the Scholastic, Marketing and Publishing Services
and Memory Book segments, respectively.

During the three months ended April 3, 2010, the Company recorded $1.3 million
of restructuring costs and $0.1 million of other special charges. The Scholastic segment incurred $0.8 million of severance and related benefits associated with the consolidation of its customer service locations and other cost savings initiatives.
The Memory Book and Marketing and Publishing Services segments incurred $0.1 million and $0.4 million, respectively, of severance and related benefits associated with cost savings initiatives. Other special charges for the three months ended
April 3, 2010 included $0.1 million of non-cash facility related asset impairment charges in the Marketing and Publishing Services segment. The associated



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employee headcount reductions related to the above actions were 51, 16 and five in the Scholastic, Marketing and Publishing Services and Memory Book segments, respectively.

Restructuring accruals of $2.3 million and $1.7 million as of April 2, 2011 and January 1, 2011, respectively, are included in
other accrued liabilities in the condensed consolidated balance sheets. The accruals include amounts provided for severance and related benefits related to headcount reductions in the Scholastic, Memory Book and Marketing and Publishing Services
segments.

On a cumulative basis through April 2, 2011, the Company incurred $25.2 million of employee severance and
related benefit costs associated with the 2011, 2010 and 2009 cost savings initiatives, which affected an aggregate of 771 employees. The Company has paid $22.9 million in cash related to these cost savings initiatives.

Changes in the restructuring accruals during the first three months of 2011 were as follows:



|                                    |  |                 |       |   |                 |   |       |                 |  |   |       |   |  |   |       |  
|----------------------------------- |  | --------------- | ----- | - | --------------- | - | ----- | --------------- |  | - | ----- | - |  | - | ----- | -
|In thousands                        |  | 2011Initiatives |       |   | 2010Initiatives |   |       | 2009Initiatives |  |   | Total |  
|Balance at January 1, 2011          |  | $               |      |   |                 | $ | 1,209 |                 |  | $ | 490   |   |  | $ | 1,699 |  
|Restructuring charges               |  |                 | 1,415 |   |                 |   | (2    | )               |  |   | (2    | ) |  |   | 1,411 |  
|Severance and related benefits paid |  |                 | (143  | ) |                 |   | (607  | )               |  |   | (77   | ) |  |   | (827  | )
|                                    |  |                 |       |   |                 |   |       |                 |  |   |       |   |  |   |       |  
|Balance at April 2, 2011            |  | $               | 1,272 |   |                 | $ | 600   |                 |  | $ | 411   |   |  | $ | 2,283 |  
|                                    |  |                 |       |   |                 |   |       |                 |  |   |       |   |  |   |       |  

The Company expects the majority of the remaining severance and related benefits associated with the 2011,
2010 and 2009 initiatives to be paid by the end of 2012.



|4. | Acquisitions
|-- | ------------

2010 Acquisitions

On February 1, 2010, the Company purchased all of the outstanding common stock of Rock Creek Athletics, Inc.
(Rock Creek) for a total purchase price of $5.4 million, including $4.7 million paid in cash at closing and a subsequent working capital adjustment and $0.7 million related to a contingent consideration arrangement subject to Rock Creek
achieving a certain revenue target through December 2010. As of January 1, 2011, the Company determined that no payment related to the earn out provision would be made, and as a result, an adjustment was made to earnings at that time. Rock
Creek is a producer of varsity jackets and is complementary to the Companys awards and team jackets business. The results of the acquired Rock Creek operations are reported as part of the Scholastic segment from the date of acquisition. None
of the goodwill or intangible assets will be amortized for tax purposes.

On April 21, 2010, the Company announced it had
acquired, through a wholly owned subsidiary of Jostens, Intergold Ltd. (Intergold) (a custom jewelry manufacturer) in connection with a cash offer to acquire all of the issued and outstanding common shares of Intergold. The total
purchase price of $5.9 million included $4.4 million paid in cash at closing and $1.5 million of assumed debt. Through a series of internal corporate transactions, Intergold was subsequently amalgamated with Jostens Canada, Ltd. (Jostens
Canada), with Jostens Canada continuing as the surviving entity. The results of the acquired Intergold operations are reported as part of the Scholastic segment from the date of acquisition. None of the goodwill or intangible assets will be
amortized for tax purposes.

On July 13, 2010, the Company acquired certain assets of Daden Group, Inc. (a producer of
varsity jackets under the DeLong brand) (the Daden Assets). The total purchase price of $0.8 million was paid in cash at closing, inclusive of $0.2 million from an earn-out provision, subject to a working capital adjustment and further
contingent consideration. The results of the acquired operations are reported as part of the Scholastic segment from the date of acquisition. The estimated fair value of the identifiable intangible assets, which relate solely to customer
relationships, is $0.3 million and will be amortized over a two-year period. There was no goodwill recognized as a result of this acquisition.

The aggregate cost of the acquisitions was allocated to the tangible and intangible assets acquired and liabilities assumed based upon their relative fair values as of the date of the acquisition.



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The allocation of the purchase price for the Rock Creek, Intergold and Daden Assets
acquisitions was as follows:



|                              |  |              |        |  
|----------------------------- |  | ------------ | ------ | -
|In thousands                  |  | April 2,2011 |       
|Current assets                |  | $            | 3,242  |  
|Property, plant and equipment |  |              | 1,104  |  
|Intangible assets             |  |              | 5,920  |  
|Goodwill                      |  |              | 4,088  |  
|Long-term assets              |  |              | 2,486  |  
|Current liabilities           |  |              | (2,772 | )
|Long-term liabilities         |  |              | (1,884 | )
|                              |  |              |        |  
|                              |  | $            | 12,184 |  
|                              |  |              |        |  

In connection with the purchase accounting related to the acquisitions of Rock Creek, Intergold and the
Daden Assets, the intangible assets and goodwill approximated $10.0 million and consisted of:



|                            |  |              |        | 
|--------------------------- |  | ------------ | ------ | 
|In thousands                |  | April 2,2011 |       
|Customer relationships      |  | $            | 5,437  | 
|Trademarks (definite lived) |  |              | 483    | 
|Goodwill                    |  |              | 4,088  | 
|                            |  |              |        | 
|                            |  | $            | 10,008 | 
|                            |  |              |        | 

Customer relationships for the Rock Creek, Intergold, and Daden Assets acquisitions are being amortized on a
straight-line basis over a three-, ten- and two-year period, respectively. Trademarks related to the Intergold acquisition are being amortized on a straight-line basis over a 20-year period.

These acquisitions, both individually and in the aggregate, were not considered material to the Companys results of operations,
financial position or cash flows.



|5. | Other Comprehensive (Loss) Income
|-- | ---------------------------------

The following amounts were included in determining comprehensive (loss) income for the Company as of the dates indicated:



|                                                           |  |                    |         |   |              |   |       |  
|---------------------------------------------------------- |  | ------------------ | ------- | - | ------------ | - | ----- | -
|                                                           |  | Three months ended |        
|In thousands                                               |  | April 2,2011       |         |   | April 3,2010 |  
|Net (loss) income                                          |  | $                  | (18,474 | ) |              | $ | 5,403 |  
|Change in cumulative translation adjustment                |  |                    | 435     |   |              |   | (246  | )
|Pension and other postretirement benefit plans, net of tax |  |                    | (188    | ) |              |   | (146  | )
|                                                           |  |                    |         |   |              |   |       |  
|Comprehensive (loss) income                                |  | $                  | (18,227 | ) |              | $ | 5,011 |  
|                                                           |  |                    |         |   |              |   |       |  



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|6. | Accounts Receivable
|-- | -------------------

Net
accounts receivable were comprised of the following:



|                                |  |              |         |   |                |   |         |  
|------------------------------- |  | ------------ | ------- | - | -------------- | - | ------- | -
|In thousands                    |  | April 2,2011 |         |   | January 1,2011 |  
|Trade receivables               |  | $            | 133,679 |   |                | $ | 124,427 |  
|Allowance for doubtful accounts |  |              | (5,246  | ) |                |   | (5,071  | )
|Allowance for sales returns     |  |              | (10,906 | ) |                |   | (7,116  | )
|                                |  |              |         |   |                |   |         |  
|Accounts receivable, net        |  | $            | 117,527 |   |                | $ | 112,240 |  
|                                |  |              |         |   |                |   |         |  



|7. | Inventories
|-- | -----------

Inventories
were comprised of the following:



|                           |  |              |         |  |                |   |         | 
|-------------------------- |  | ------------ | ------- |  | -------------- | - | ------- | 
|In thousands               |  | April 2,2011 |         |  | January 1,2011 |  
|Raw materials and supplies |  | $            | 45,003  |  |                | $ | 45,010  | 
|Work-in-process            |  |              | 50,643  |  |                |   | 31,151  | 
|Finished goods             |  |              | 36,527  |  |                |   | 26,285  | 
|                           |  |              |         |  |                |   |         | 
|Inventories                |  | $            | 132,173 |  |                | $ | 102,446 | 
|                           |  |              |         |  |                |   |         | 

Precious Metals Consignment Arrangement

Jostens has a precious metals consignment agreement with a major financial institution whereby it currently has the ability to obtain up
to the lesser of a certain specified quantity of precious metals and $45.0 million in dollar value in consigned inventory. As required by the terms of the agreement, Jostens does not take title to consigned inventory until payment. Accordingly,
Jostens does not include the value of consigned inventory or the corresponding liability in its consolidated financial statements. The value of consigned inventory at April 2, 2011 and April 3, 2010 was $29.6 million and $27.3 million,
respectively. The agreement does not have a stated term, and it can be terminated by either party upon 60 days written notice. Additionally, Jostens incurred expenses for consignment fees related to this facility of $0.2 million for each of the
three-month periods ended April 2, 2011 and April 3, 2010. The obligations under the consignment agreement are guaranteed by Visant.



|8. | Fair Value Measurements
|-- | -----------------------

The Company measures fair value as the price that would be received upon sale of an asset or paid upon transfer of a liability in an
orderly transaction between market participants at the measurement date and in the principal or most advantageous market for that asset or liability. The fair value should be calculated based on assumptions that market participants would use in
pricing the asset or liability, not on assumptions specific to the entity. In addition, the fair value of liabilities should include consideration of non-performance risk including the Companys own credit risk.

The disclosure requirements around fair value establish a fair value hierarchy for valuation inputs. The hierarchy prioritizes the inputs
into three levels based on the extent to which inputs used in measuring fair value are observable in the market. Each fair value measurement is reported in one of the three levels which are determined by the lowest level input that is
significant to the fair value measurement in its entirety. These levels are:



| |  |  | Level 1  inputs are based upon unadjusted quoted prices for identical instruments traded in active markets.
| | - |  | ------------------------------------------------------------------------------------------------------------



| |  |  | Level 2  inputs are based upon quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments in
markets that are not active and model-based valuation techniques for which
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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| | all significant assumptions are observable in the market or can be corroborated by observable market data for substantially the full term of the assets or liabilities.
| | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Level 3  inputs are generally unobservable and typically reflect managements estimates of assumptions that market participants would use in
pricing the asset or liability. The fair values are therefore determined using model-based techniques that include option pricing models, discounted cash flow models and similar techniques.
| | - |  | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The Company does not have financial assets or financial liabilities that are currently measured and reported on the balance sheet on a
fair value basis except as noted in Note 11, Derivative Financial Instruments and Hedging Activities.

In addition to
financial assets and liabilities that are recorded at fair value on a recurring basis, the Company is required to record non-financial assets and liabilities at fair value on a nonrecurring basis. During the three months ended April 2, 2011,
certain assets were recorded at fair value on a nonrecurring basis as a result of impairment charges. Long-lived assets were measured at fair value on a nonrecurring basis using Level 2 inputs as defined in the fair value hierarchy. For the first
quarter of 2011, the Company recorded impairment charges of $1.4 million in connection with the potential sale of one of its owned facilities. The fair value for the long-lived assets held for sale was based on quoted purchase agreements with third
parties. The following table provides information by level for non-financial assets and liabilities that were measured at fair value during 2011 on a nonrecurring basis.



|                                |  |              |       |  |                                                           |  |   |                                          |  |  |                                       |  |  |            |   |  |  |   |       | 
|------------------------------- |  | ------------ | ----- |  | --------------------------------------------------------- |  | - | ---------------------------------------- |  |  | ------------------------------------- |  |  | ---------- | - |  |  | - | ----- | 
|                                |  |              |       |  | Fair Value Measurements Using                             |  |   |                                          | 
|                                |  | Fair Value   |       |  | Quoted Prices in ActiveMarket for Identical AssetsLevel
1 |  |   | Significant OtherObservable InputLevel 2 |  |  | Significant UnobservableInputsLevel 3 |  |  | Total Loss |  
|In thousands                    |  | April 2,2011 |       |  |                                                           |  |  
|Long-lived assets held for sale |  | $            | 2,000 |  |                                                           |  |  |                                          |  |  | 2,000                                 |  |  |            |  |  |  | $ | 1,352 | 

In addition to the
methods and assumptions the Company uses to record the fair value of financial and non-financial instruments as discussed above, the Company used the following methods and assumptions to estimate the fair value of its financial instruments, which
are not recorded at fair value on the balance sheet as of April 2, 2011. As of April 2, 2011, the fair value of the Visant 10.00% senior notes due 2017 (the Senior Notes) was estimated based on quoted market prices for
identical instruments in inactive markets. The fair value of the Senior Notes, with a principal amount of $750.0 million, approximated $810.0 million. As of April 2, 2011, the fair value of the term loan B facility under Visants
senior secured credit facilities maturing in 2016 was estimated based on quoted market prices for similar instruments in inactive markets. The fair value of the term loan B facility, with a principal amount of $1,243.8 million, approximated $1,244.5
million.

As of January 1, 2011, the fair value of the Senior Notes was estimated based on quoted market prices for
identical instruments in inactive markets. The fair value of the Senior Notes, with a principal amount of $750.0 million, approximated $796.9 million. As of January 1, 2011, the fair value of the term loan B facility under
Visants senior secured credit facilities was estimated based on quoted market prices for similar instruments in inactive markets. The fair value of the term loan B facility, with a principal amount of $1,246.9 million, approximated $1,262.6
million.



|9. | Goodwill and Other Intangible Assets
|-- | ------------------------------------

The change in the carrying amount of goodwill is as follows:



|                           |  |            |         |  |             |   |         |                                  |  |   |         |  |  |   |           | 
|-------------------------- |  | ---------- | ------- |  | ----------- | - | ------- | -------------------------------- |  | - | ------- |  |  | - | --------- | 
|In thousands               |  | Scholastic |         |  | Memory Book |   |         | Marketing 
andPublishingServices |  |   | Total   | 
|Balance at January 1, 2011 |  | $          | 309,927 |  |             | $ | 391,614 |                                  |  | $ | 306,958 |  |  | $ | 1,008,499 | 
|Currency translation       |  |            | 97      |  |             |   | 48      |                                  |  |   |        |  |  |   | 145       | 
|                           |  |            |         |  |             |   |         |                                  |  |   |         |  |  |   |           | 
|Balance at April 2, 2011   |  | $          | 310,024 |  |             | $ | 391,662 |                                  |  | $ | 306,958 |  |  | $ | 1,008,644 | 
|                           |  |            |         |  |             |   |         |                                  |  |   |         |  |  |   |           | 



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Information regarding other intangible assets is as follows:



|                               |  |                      |  |                     |         |  |                         |   |          |     |  |   |                     |  |  |                         |         |  |     |   |          |   |  |   |         | 
|------------------------------ |  | -------------------- |  | ------------------- | ------- |  | ----------------------- | - | -------- | --- |  | - | ------------------- |  |  | ----------------------- | ------- |  | --- | - | -------- | - |  | - | ------- | 
|                               |  |                      |  | April 2, 2011       |         |  | January 1, 2011         |  
|In thousands                   |  | Estimateduseful life |  | Grosscarryingamount |         |  | Accumulatedamortization |   |          | Net |  |   | Grosscarryingamount |  |  | Accumulatedamortization |         |  | Net |  
|School relationships           |  | 10 years             |  | $                   | 330,000 |  |                         | $ | (253,506 | )   |  | $ | 76,494              |  |  | $                       | 330,000 |  |     | $ | (245,287 | ) |  | $ | 84,713  | 
|Internally developed software  |  | 2 to 5 years         |  |                     | 9,800   |  |                         |   | (9,800   | )   |  |   |                    |  |  |                         | 9,800   |  |     |   | (9,800   | ) |  |   |        | 
|Patented/unpatented technology |  | 3 years              |  |                     | 20,403  |  |                         |   | (18,787  | )   |  |   | 1,616               |  |  |                         | 20,380  |  |     |   | (18,573  | ) |  |   | 1,807   | 
|Customer relationships         |  | 4 to 40 years        |  |                     | 161,199 |  |                         |   | (42,423  | )   |  |   | 118,776             |  |  |                         | 161,135 |  |     |   | (39,123  | ) |  |   | 122,012 | 
|Trademarks (definite lived)    |  | 20 years             |  |                     | 502     |  |                         |   | (16      | )   |  |   | 486                 |  |  |                         | 489     |  |     |   | (16      | ) |  |   | 473     | 
|Restrictive covenants          |  | 3 to 10 years        |  |                     | 55,457  |  |                         |   | (30,941  | )   |  |   | 24,516              |  |  |                         | 55,125  |  |     |   | (28,801  | ) |  |   | 26,324  | 
|                               |  |                      |  |                     |         |  |                         |   |          |     |  |   |                     |  |  |                         |         |  |     |   |          |   |  |   |         | 
|                               |  |                      |  |                     | 577,361 |  |                         |   | (355,473 | )   |  |   | 221,888             |  |  |                         | 576,929 |  |     |   | (341,600 | ) |  |   | 235,329 | 
|Trademarks                     |  | Indefinite           |  |                     | 268,480 |  |                         |   |         |     |  |   | 268,480             |  |  |                         | 268,480 |  |     |   |         |   |  |   | 268,480 | 
|                               |  |                      |  |                     |         |  |                         |   |          |     |  |   |                     |  |  |                         |         |  |     |   |          |   |  |   |         | 
|                               |  |                      |  | $                   | 845,841 |  |                         | $ | (355,473 | )   |  | $ | 490,368             |  |  | $                       | 845,409 |  |     | $ | (341,600 | ) |  | $ | 503,809 | 
|                               |  |                      |  |                     |         |  |                         |   |          |     |  |   |                     |  |  |                         |         |  |     |   |          |   |  |   |         | 

Amortization expense related to other intangible assets was $13.9 million and $14.7 million for the three
months ended April 2, 2011 and April 3, 2010, respectively.

Based on intangible assets in service as of
April 2, 2011, estimated amortization expense for the remainder of fiscal 2011 and each of the five succeeding fiscal years is $40.9 million, $51.8 million, $33.7 million, $12.9 million, $12.2 million and $11.5 million, respectively.



|10. | Debt
|--- | ----

Debt consists of
the following:



|                                                                                                                                                                            |  |              |           |  |                |   |           | 
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ------------ | --------- |  | -------------- | - | --------- | 
|In thousands                                                                                                                                                                |  | April 2,2011 |           |  | January 1,2011 |  
|Borrowings under senior secured credit facilities, net of original issue discount of $23.0 million:                                                                         |  |              |           |  |                |   |           | 
|Term Loan B, variable rate, 5.25% at April 2, 2011 with amortization of principal and interest payments due quarterly,
principal due and payable at maturity- December 2016 |  | $            | 1,220,800 |  |                | $ | 1,223,162 | 
|Senior notes, 10.00% fixed rate, with semi-annual interest payments of $37.5 million in April and October, principal due and
payable at maturity- October 2017              |  |              | 750,000   |  |                |   | 750,000   | 
|                                                                                                                                                                            |  |              |           |  |                |   |           | 
|                                                                                                                                                                            |  |              | 1,970,800 |  |                |   | 1,973,162 | 
|Borrowings related to equipment financing arrangements                                                                                                                      |  |              | 6,885     |  |                |   | 7,270     | 
|Capital lease obligations                                                                                                                                                   |  |              | 7,804     |  |                |   | 8,297     | 
|                                                                                                                                                                            |  |              |           |  |                |   |           | 
|Total debt                                                                                                                                                                  |  | $            | 1,985,489 |  |                | $ | 1,988,729 | 
|                                                                                                                                                                            |  |              |           |  |                |   |           | 

In connection with the refinancing consummated by Visant on September 22, 2010 (the 2010
Refinancing), Visant entered into senior secured credit facilities (the Credit Facilities), including a $1,250.0 million term loan B facility maturing in 2016 and a $175.0 million revolving credit facility expiring in 2015 (the
Revolving Credit Facility), and sold the Senior Notes in a private placement to qualified institutional buyers in reliance on Rule 144A under the Securities Act of 1933, as amended (the Securities Act), and to certain
non-U.S. persons in transactions outside the United States in reliance on Regulation S under the Securities Act.

On
March 1, 2011, Visant announced the completion of the repricing of the term loan B facility (the Repricing) providing for the incurrence of new term loans in an aggregate principal amount of $1,246.9 million (as amended, the
Term Loan Facility), with the proceeds of the Term Loan Facility, together with cash on hand, being used to repay the existing



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senior secured term loans in full. The Term Loan Facility provides for a 1.25% LIBOR floor. In connection with the amendment, Visant was required to pay a prepayment premium of 1% of the
outstanding principal amount of the then-existing term loan facility along with certain other fees and expenses. A 1% prepayment premium will be payable in respect of subsequent repricing events, if any, occurring on or prior to March 1, 2012.

The Credit Facilities are among Visant, as borrower, Jostens Canada, as Canadian borrower, Visants direct parent,
Visant Secondary Holdings Corp. (Visant Secondary), as guarantor, the lenders from time to time parties thereto, Credit Suisse AG, Cayman Islands Branch, as administrative agent, and Credit Suisse AG, Toronto Branch, as Canadian
administrative agent, for the Term Loan Facility in an aggregate amount of $1,246.9 million, the Revolving Credit Facility consisting of a $165.0 million U.S. revolving credit facility available to Visant and its subsidiaries and a $10.0
million Canadian revolving credit facility available to Jostens Canada. The borrowing capacity under the Revolving Credit Facility can also be used for the issuance of up to $35.0 million of letters of credit (inclusive of a Canadian letter of
credit facility). The Credit Facilities allow Visant, subject to certain conditions, to incur additional term loans under the Term Loan Facility in either case in an aggregate principal amount of up to $300.0 million, which additional term loans
will have the same security and guarantees as the Term Loan Facility. Amounts borrowed under the Term Loan Facility that are repaid or prepaid may not be reborrowed.

Visants obligations under the Credit Facilities are unconditionally and irrevocably guaranteed jointly and severally by Visant Secondary and all of Visants material current and future
wholly-owned domestic subsidiaries. The obligations of Jostens Canada under the Credit Facilities are unconditionally and irrevocably guaranteed jointly and severally by Visant Secondary, Visant, Visants material current and future domestic
wholly-owned subsidiaries and by any future Canadian subsidiaries of Visant. Visants obligations under the Credit Facilities, and the guarantees of those obligations (as well as cash management obligations and any interest hedging or other
swap agreements, in each case with lenders or affiliates of lenders), are secured by substantially all of Visants assets and substantially all of the assets of Visant Secondary and Visants material current and future domestic
subsidiaries, including but not limited to:



| |  |  | all of Visants capital stock and the capital stock of each of Visants existing and future direct and indirect subsidiaries, except that
with respect to foreign subsidiaries such lien and pledge is limited to 65% of the capital stock of first-tier foreign subsidiaries (and excludes the stock of all other foreign subsidiaries); and
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | substantially all of Visants material existing and future domestic subsidiaries tangible and intangible assets (subject to an exception for
up to $125.0 million of assets).
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The obligations of Jostens Canada under the Credit Facilities, and the
guarantees of those obligations, are secured by the collateral referred to in the prior paragraph and substantially all of the tangible and intangible assets of Jostens Canada and any future Canadian subsidiaries of Visant.

The Credit Facilities require that Visant not exceed a maximum total leverage ratio, that it meet a minimum interest coverage ratio and
that it abide by a maximum capital expenditure limitation. In addition, the Credit Facilities contain certain restrictive covenants which, among other things, limit Visants and its subsidiaries ability to incur additional indebtedness
and liens, pay dividends, prepay subordinated and senior unsecured debt, make investments, merge or consolidate, change the business, amend the terms of its subordinated and senior unsecured debt, engage in certain dispositions of assets, enter into
sale and leaseback transactions, engage in certain transactions with affiliates and engage in certain other activities customarily restricted in such agreements. It also contains certain customary events of default, subject to applicable grace
periods, as appropriate.

The dividend restrictions under the Credit Facilities apply only to Visant and Visant Secondary, and
essentially prohibit all dividends other than (1) dividends used by Holdco to repurchase shares under management and employee compensation plans, (2) other dividends so long as the amount thereof does not exceed $50.0 million plus an
additional amount based on Visants excess retained cash flow (subject to a senior secured leverage test) and the amount of certain capital contributions received by Visant after the effective date of the Credit Facilities and (3) pursuant
to other customary exceptions, including redemptions of stock made with other, substantially similar stock or with proceeds of concurrent issuances of substantially similar stock.

The borrowings under the Credit Facilities bear a variable interest rate based upon either LIBOR or an alternative base rate
(ABR) based upon the greatest of (1) the federal funds effective rate plus 0.5%, (2) the prime rate and (3) LIBOR plus 1.00%. The interest rate per year on the Term Loan Facility is ABR or LIBOR plus the applicable spread.
The Term



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Loan Facility amortizes on a quarterly basis commencing in March 2011 and matures in December 2016 with amortization prior to the maturity date to be at 1.0% of the initial principal amount per
year. In addition, transaction fees and related costs of $48.9 million associated with the Credit Facilities, including the Repricing, are capitalized and amortized as interest expense over the life of the Credit Facilities.

As of April 2, 2011, the annual interest rate under the Revolving Credit Facility was LIBOR plus 5.25% or ABR plus 4.25% (or, in the
case of Canadian dollar denominated loans, the bankers acceptance discount rate plus 5.25% or the Canadian prime rate plus 4.25% (subject to a floor of the one-month Canadian Dealer Offered Rate plus 1.0%)), in each case, with step-downs based
on the total leverage ratio. To the extent that the interest rates on the borrowings under the Revolving Credit Facility is determined by reference to LIBOR, the LIBOR component of such interest rates is subject to a LIBOR floor of 1.75%.

Visant pays a commitment fee to the lenders under the Revolving Credit Facility in respect of unutilized commitments
thereunder, such commitment fee being subject to a decrease should Visants leverage ratio decrease below a certain designated level. Visant also pays customary letter of credit fees under the Revolving Credit Facility.

As of April 2, 2011, there was $12.3 million in the form of outstanding letters of credit leaving $162.7 million available for
borrowing under the Revolving Credit Facility. Visant is obligated to pay commitment fees of 0.75% on the unused portion of the Revolving Credit Facility, with a step-down to 0.50% if the total leverage ratio is below 5.00 to 1.00.

On September 22, 2010, in connection with the private placement of the Senior Notes, Visant and the U.S. Subsidiary Guarantors (as
defined below) entered into an Indenture among Visant, the U.S. Subsidiary Guarantors and U.S. Bank National Association, as trustee (the Indenture). The Senior Notes are guaranteed on a senior unsecured basis by each of Visants
existing and future domestic wholly-owned subsidiaries (U.S. Subsidiary Guarantors). Interest on the notes accrues at the rate of 10.00% per annum and is payable semi-annually in arrears on April 1 and October 1 commencing
on April 1, 2011, to holders of record on the immediately preceding March 15 and September 15.

The Senior
Notes are senior unsecured obligations of Visant and the U.S. Subsidiary Guarantors and rank (i) equally in right of payment with any existing and future senior unsecured indebtedness of Visant and the U.S. Subsidiary Guarantors;
(ii) senior to all of Visants and the U.S. Subsidiary Guarantors existing and any of Visants and the U.S. Subsidiary Guarantors future subordinated indebtedness; (iii) effectively junior to all of Visants
existing and future secured obligations and the existing and future secured obligations of the U.S. Subsidiary Guarantors, including indebtedness under the Credit Facilities, to the extent of the value of the assets securing such obligations; and
(iv) structurally subordinated to all liabilities of Visants existing and future subsidiaries that do not guarantee the Senior Notes.

The Senior Notes are redeemable, in whole or in part, at any time: (i) on or after October 1, 2013, at a redemption price equal to 107.50% of the principal amount thereof; (ii) on or after
October 1, 2014, at a redemption price equal to 105.00% of the principal amount thereof; (iii) on or after October 1, 2015, at a redemption price equal to 102.50% of the principal amount thereof; and (iv) on or after
October 1, 2016 and thereafter, at a redemption price equal to 100.00% of the principal amount thereof, plus, in each case, accrued and unpaid interest and additional interest, if any. In addition, Visant may redeem up to 35% of the aggregate
principal amount of the Senior Notes at any time on or prior to October 1, 2013 with the net cash proceeds from certain equity offerings at a price equal to 110.00% of the principal amount thereof, together with accrued and unpaid interest and
additional interest, if any. Visant may also redeem some or all of the notes before October 1, 2013 at a redemption price equal to 100% of the principal amount thereof plus a make-whole premium, together with accrued and unpaid
interest and additional interest, if any. Upon the occurrence of certain change of control events, Visant must offer to purchase the Senior Notes at 101% of their principal amount, plus accrued and unpaid interest and additional interest, if any. In
addition, transaction fees and related costs of $15.8 million associated with the Senior Notes are capitalized and amortized as interest expense over the life of the Senior Notes.

The Indenture contains restrictive covenants that limit among other things, the ability of Visant and its restricted subsidiaries to
(i) incur additional indebtedness or issue certain preferred stock, (ii) pay dividends on or make other distributions or repurchase capital stock or make other restricted payments, (iii) make investments, (iv) limit dividends or
other payments by restricted subsidiaries to Visant or other restricted subsidiaries, (v) create liens on pari passuor subordinated indebtedness without securing the notes, (vi) sell certain assets or merge with or into other
companies or otherwise dispose of all or substantially all of Visants assets, (vii) enter into certain transactions with affiliates and (viii) designate Visants subsidiaries as unrestricted subsidiaries. The Indenture also
contains customary events of default, including the failure to make timely payments on the Senior Notes or other material indebtedness, the failure to satisfy certain covenants and specified events of bankruptcy and insolvency.



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In connection with the consummation of the offering of the Senior Notes, Visant and the U.S.
Subsidiary Guarantors also entered into an exchange and registration rights agreement (the Registration Rights Agreement) among Visant, the U.S. Subsidiary Guarantors and the representatives for the initial purchasers named therein,
relating to, among other things, the exchange offer for the Senior Notes and the related guarantees. Visant filed an exchange offer registration statement for the Senior Notes with the SEC on December 9, 2010, which was subsequently declared
effective on December 17, 2010.

As of April 2, 2011, the Company was in compliance with all covenants under its
material debt obligations.



|11. | Derivative Financial Instruments and Hedging Activities
|--- | -------------------------------------------------------

The Companys involvement with derivative financial instruments is limited principally to managing well-defined interest rate and foreign currency exchange risks. Forward foreign currency exchange
contracts may be used to hedge the impact of currency fluctuations primarily on inventory purchases denominated in Euros. The Company has entered into foreign currency forward contracts, from time to time, for certain forecasted transactions
denominated in Euros in order to manage the volatility associated with these transactions and limit its exposure to currency fluctuations between the contract date and ultimate settlement. The foreign currency forward contracts were not designated
as hedges, and accordingly, the fair value gains or losses from these foreign currency derivatives are recognized currently in the Condensed Consolidated Statements of Operations. The Company did not enter into any such transactions for the three
months ended April 2, 2011 and April 3, 2010.



|12. | Commitments and Contingencies
|--- | -----------------------------

Forward Purchase Contracts

The Company is subject to market risk associated with changes in the price of precious metals. To mitigate the commodity price risk, the Company may from time to time enter into forward contracts to
purchase gold, platinum and silver based upon the estimated ounces needed to satisfy projected customer demand. As of April 2, 2011, the Company entered into purchase commitment contracts totaling $6.0 million with delivery dates occurring
through 2011. The forward purchase contracts are considered normal purchases and therefore are not subject to the requirements of derivative accounting. As of April 2, 2011, the fair market value of open precious metal forward contracts was
$6.4 million based on quoted future prices for each contract.

Environmental

The Companys operations are subject to a variety of federal, state, local and foreign laws and regulations governing emissions to
air, discharge to water, the generation, handling, storage, transportation, treatment and disposal of hazardous substances and other materials, and employee health and safety matters, and from time to time the Company may be involved in remedial and
compliance efforts.

Legal Proceedings

The Company is party from time to time to litigation arising in the ordinary course of business. This litigation may include actions related to petitions for reorganization under the U.S. bankruptcy laws
filed by our customers or others resulting in claims against us for the return of certain pre-petition payments that may be deemed preferential. The Company regularly analyzes current information and, as necessary, provides accruals for probable and
estimable liabilities on the eventual disposition of these matters. The Company does not believe the effect on its business, financial condition and results of operations, if any, for the disposition of these matters will be material.



|13. | Income Taxes
|--- | ------------

The Company
and its subsidiaries are included in the consolidated federal income tax filing of its indirect parent company, Holdco, and its consolidated subsidiaries. The Company determines and allocates its income tax provision under the separate-return method
except for the effects of certain provisions of the U.S. tax code which are accounted for on a consolidated group basis. Income tax amounts payable or receivable among members of the controlled group are settled based on the filing of income tax
returns and the cash requirements of the respective members of the consolidated group.



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The Company has recorded an income tax benefit for the three months ended April 2, 2011
based on its best estimate of the consolidated effective tax rate applicable for the entire year. The estimated full-year consolidated effective tax rate for 2011 is 43.2% before consideration of the effects of $0.8 million of accruals considered a
current period tax expense. The current period tax expense includes $0.3 million of net tax and interest accruals for unrecognized tax benefits and $0.5 million of tax expense related primarily to an adjustment to reflect tax rates at which the
Company expects deferred tax assets and liabilities to be realized or settled in the future as a result of changes in certain state income tax rates. The combined effect of the annual estimated consolidated effective tax rate and the net current
period tax adjustments resulted in an effective tax rate benefit of 40.7% for the three-month period ended April 2, 2011.

For the comparable three-month period ended April 3, 2010, the effective income tax rate was 35.9%. The increase in the effective
income tax rate from 2010 to 2011 was primarily due to the anticipated loss of the deduction for domestic manufacturing for 2011 as a result of the carryforward tax effects of the net operating loss generated in 2010 by the U.S. federal tax filing
entity, Holdco, which includes its consolidated subsidiaries, including, Visant and its subsidiaries. The increase in the effective tax rate was also impacted by reduced utilization at the consolidated group level of foreign tax credits in
connection with foreign earnings repatriations anticipated for 2011. For the quarter ended April 3, 2010, the effective tax rate was also favorably impacted by the nonrecurring effect of the Canada Revenue Agency (the CRA) decision
to withdraw its transfer price assessment for Jostens for the taxable periods 1996 and 1997 and refund certain amounts.

President Obamas administration has proposed significant changes to U.S. tax laws for U.S. corporations doing business outside the
United States, including a proposal to defer certain tax deductions allocable to non-U.S. earnings until those earnings are repatriated. It is unclear whether the proposed tax changes will be enacted or, if enacted, what the ultimate scope of the
changes will be. If enacted as currently proposed, the Company does not believe the changes will have a material adverse tax effect on its results because the Companys repatriation practice is to distribute substantially all of its non-U.S.
earnings on an annual basis.

During the threemonth period ended April 2, 2011, the Company provided net tax and
interest accruals for unrecognized tax benefits of $0.3 million consisting of $0.5 million of current income tax expense and $0.2 million of deferred income tax benefit. At April 2, 2011, the Companys unrecognized tax benefit liability
totaled $20.9 million, including interest and penalty accruals totaling $3.4 million, all of which were included in noncurrent liabilities. At January 1, 2011, the Companys unrecognized tax benefit liability totaled $20.4 million,
including interest and penalty accruals of $3.3 million, substantially all of which were included in noncurrent liabilities.

The Companys income tax filings for 2005 to 2009 are subject to examination in the U.S. federal tax jurisdiction. During 2009, the
Company agreed to certain audit adjustments in connection with the Internal Revenue Service (IRS) examination of the Companys tax filings for 2005 and 2006. The settlement resulted in only minor adjustments. The IRS also proposed
certain transfer price adjustments with which the Company disagreed in order to preserve its right to seek relief from double taxation with the applicable U.S. and French tax authorities. The Company is also subject to examination in state and
certain foreign tax jurisdictions for the 2005 to 2009 periods, none of which was individually material. The Companys Canadian income tax filings for 2007 and 2008 are currently under examination by the CRA. Though subject to uncertainty, the
Company believes it has made appropriate provisions for all outstanding issues for all open years and in all applicable jurisdictions. Due to the potential for resolution of the Companys current federal examination and the expiration of the
related statute of limitations, it is reasonably possible that the Companys gross unrecognized tax benefit liability could decrease within the next twelve months by a range of zero to $9.0 million.



|14. | Benefit Plans
|--- | -------------

Pension and Other
Postretirement Benefit Plans

Net periodic benefit income for pension and other postretirement benefit plans is
presented below:



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|                                   |  |                    |        |   |                         |   |        |              |  |   |              |   |  |   |     |  
|---------------------------------- |  | ------------------ | ------ | - | ----------------------- | - | ------ | ------------ |  | - | ------------ | - |  | - | --- | -
|                                   |  | Pension benefits   |        |   | Postretirement benefits |  
|                                   |  | Three months ended |        |   | Three months ended      |  
|In thousands                       |  | April 2,2011       |        |   | April 3,2010            |   |        | April 2,2011 |  |   | April 3,2010 |  
|Service cost                       |  | $                  | 1,233  |   |                         | $ | 1,249  |              |  | $ | 2            |   |  | $ | 2   |  
|Interest cost                      |  |                    | 4,458  |   |                         |   | 4,364  |              |  |   | 25           |   |  |   | 26  |  
|Expected return on plan assets     |  |                    | (6,173 | ) |                         |   | (6,368 | )            |  |   |             |   |  |   |    |  
|Amortization of prior service cost |  |                    | (208   | ) |                         |   | (186   | )            |  |   | (69          | ) |  |   | (69 | )
|Amortization of net actuarial loss |  |                    | 583    |   |                         |   | 9      |              |  |   | 7            |   |  |   | 5   |  
|                                   |  |                    |        |   |                         |   |        |              |  |   |              |   |  |   |     |  
|Net periodic benefit income        |  | $                  | (107   | ) |                         | $ | (932   | )            |  | $ | (35          | ) |  | $ | (36 | )
|                                   |  |                    |        |   |                         |   |        |              |  |   |              |   |  |   |     |  

As of January 1, 2011, the Company did not expect to have an obligation to contribute to its qualified
pension plans in 2011 due to the funded status of the plans. This expectation had not changed as of April 2, 2011, but the Company continues to monitor its obligation in light of market conditions. For the three months ended April 2, 2011,
the Company did not make any contributions to its qualified pension plans and contributed $0.6 million and $0.1 million to its non-qualified pension plans and postretirement welfare plans, respectively. The contributions to the non-qualified pension
and the postretirement welfare plans were consistent with the amounts anticipated as of January 1, 2011.



|15. | Stock-based Compensation
|--- | ------------------------

2003
Stock Incentive Plan

The 2003 Stock Incentive Plan (the 2003 Plan) was approved by Holdcos Board of
Directors and was effective as of October 30, 2003. The 2003 Plan permits Holdco to grant to key employees and certain other persons stock options and stock awards and provides for a total of 288,023 shares of common stock for issuance of
options and awards to employees of Holdco and its subsidiaries and a total of 10,000 shares of common stock for issuance of options and awards to directors and other persons providing services to Holdco. As of April 2, 2011, there were 288,375
shares in total available for grant under the 2003 Plan. The maximum grant to any one person must not exceed 70,400 shares in the aggregate. Holdco does not currently intend to make any additional grants under the 2003 Plan.

Option grants consist of time options, which vest and become exercisable in annual installments over the first five years
following the date of grant, and/or performance options, which vest and become exercisable over the first five years following the date of grant at varying levels based on the achievement of certain EBITDA targets, and in any event by
the eighth anniversary of the date of grant. The performance vesting includes certain carryforward provisions if targets are not achieved in a particular fiscal year and performance in a subsequent fiscal year satisfies cumulative performance
targets, subject to certain conditions. Upon the occurrence of a change in control (as defined in the 2003 Plan), the unvested portion of any time option will immediately become vested and exercisable, and the vesting and exercisability
of the unvested portion of any performance option may accelerate depending on the timing of the change of control and return on DLJMBP IIIs equity investment in Holdco, all as provided under the 2003 Plan. A change in control under
the 2003 Plan is defined as: (i) any person or other entity (other than any of Holdcos subsidiaries), including any person as defined in Section 13(d)(3) of the Exchange Act, other than certain of the DLJMBP funds or
affiliated parties thereof, becoming the beneficial owner, directly or indirectly, in a single transaction or a series of related transactions, by way of merger, consolidation or other business combination, of securities of Holdco representing more
than 51% of the total combined voting power of all classes of capital stock of Holdco (or its successor) normally entitled to vote for the election of directors of Holdco or (ii) the sale of all or substantially all of the property or assets of
Holdco to any unaffiliated person or entity other than one of Holdcos subsidiaries is consummated. The Transactions did not constitute a change of control under the 2003 Plan. Options issued under the 2003 Plan expire on the tenth anniversary
of the grant date. The shares underlying the options are subject to certain transfer and other restrictions set forth in a management stockholders agreement dated July 29, 2003, by and among Holdco and certain holders of the capital stock of
Holdco. Participants under the 2003 Plan also agree to certain restrictive covenants with respect to confidential information learned in their employment and certain non-competition obligations in



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connection with their receipt of options. All outstanding options to purchase Holdco common stock continued following the closing of the Transactions.

2004 Stock Option Plan

In connection with the closing of the Transactions, Holdco established the 2004 Stock Option Plan, which permits Holdco to grant to key employees and certain other persons of Holdco and its subsidiaries
various equity-based awards, including stock options and restricted stock. The plan, currently known as the Third Amended and Restated 2004 Stock Option Plan for Key Employees of Visant Holding Corp. and Subsidiaries (the 2004 Plan),
provides for the issuance of a total of 510,230 shares of Holdco Class A Common Stock (Class A Common Stock). As of April 2, 2011, there were 124,668 shares available for grant under the 2004 Plan. Shares related to grants that
are forfeited, terminated, cancelled or expire unexercised become available for new grants. Under his employment agreement, Mr. Marc L. Reisch, the Chairman of the Board of Directors and Chief Executive Officer and President, received
awards of stock options and restricted stock under the 2004 Plan. Additional members of management have also received grants under the 2004 Plan.

Option grants consist of time options, which fully vested and became exercisable in annual installments through 2009 (for those options granted in 2004 and 2005), and/or performance
options, which vest and become exercisable following the date of grant based upon the achievement of certain EBITDA and other performance targets, and in any event by the eighth anniversary of the date of grant. The performance vesting
includes certain carryforward provisions if targets are not achieved in a particular fiscal year and performance in a subsequent fiscal year satisfies cumulative performance targets. Upon the occurrence of a change in control (as defined
under the 2004 Plan), the unvested portion of any time option will immediately become vested and exercisable, and the vesting and exercisability of the unvested portion of any performance option may accelerate if certain EBITDA or other performance
measures have been satisfied. A change in control under the 2004 Plan is defined as: (i) the sale (in one or a series of transactions) of all or substantially all of the assets of Holdco to an unaffiliated person; (ii) a sale
(in one transaction or a series of transactions) resulting in more than 50% of the voting stock of Holdco being held by an unaffiliated person; (iii) a merger, consolidation, recapitalization or reorganization of Holdco with or into an
unaffiliated person; in the case of each of clauses (i) through (iii) above, if and only if any such event results in the inability of the Sponsors, or any member or members of the Sponsors, to designate or elect a majority of
Holdcos Board of Directors (or the board of directors of the resulting entity or its parent company). The option exercise period is determined at the time of grant of the option but may not extend beyond the end of the calendar year that is
ten calendar years after the date the option is granted. All stock options, restricted shares and any common stock received upon the exercise of such equity awards or with respect to which restrictions lapse are governed by a management
stockholders agreement and a sale participation agreement. As of April 2, 2011, there were 282,565 options vested under the 2004 Plan and 2,000 options unvested and subject to future vesting.

2010 LTIP

During
the first fiscal quarter of 2010, Holdco implemented long-term phantom share incentive arrangements with respect to certain key employees (the 2010 LTIP). Under these arrangements, the applicable executive was granted a target award,
based on a specified number of phantom share units, half of which vests on the basis of performance (and continued employment) and the other half of which vests on the basis of time (and continued employment), regardless of whether the respective
performance target(s) are met. Except under certain conditions described below, if the respective performance or service target is not achieved, or the executive resigns or suffers a termination of employment by Holdco prior to the applicable date
other than following a change in control, the applicable award is forfeited without payment. Each award also contains covenants with respect to confidentiality, noncompetition and nonsolicitation to which the executive is bound during his or her
employment and for two years following termination of employment. The following summarizes the key terms of the various forms of 2010 LTIP awards.

Jostens. The awards granted to executives of the Jostens subsidiary are based on a two-year incentive period, and the performance award vests if Jostens achieves a trailing twelve months
EBITDA target measured as of the last day of fiscal year 2011, subject to the applicable executives continued employment through such measurement date. The time award vests based solely on the basis of the applicable executives continued
employment through the last day of fiscal year 2011.

In the case of the executives termination by Jostens without cause
due to the elimination of the executives position as a result of a restructuring or due to the executives permanent disability or death, in each case occurring after fiscal year 2010 and prior to any change in control, 100% of the
executives time award will vest and all other unvested awards will be forfeited without payment therefor. In the case of the executives termination by Jostens without cause or by the executive for



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good reason or due to the executives permanent disability or death within two years following a change in control and prior to the last day of fiscal year 2011, 100% of the executives
time award will vest and (i) 50% of the executives performance award will vest if such termination occurs on or before the last day of fiscal year 2010, or (ii) 100% of the executives performance award will vest if such
termination occurs after the last day of fiscal year 2010 but prior to the last day of fiscal year 2011.

Visant and Other
Subsidiaries. The awards granted to executives of Visant and its subsidiaries (other than Jostens) are based on an 18-month incentive period, and performance awards vest based on achievement of a trailing twelve months EBITDA target
measured as of the last day of the second fiscal quarter of 2011 and, in the case of a certain subset of Visants subsidiaries, a portion of the performance awards vest based on the achievement of certain other performance targets as of such
measurement date, in any event subject to the executives continued employment through the applicable measurement date, provided that if the respective performance target were achieved as of the last day of fiscal year 2010 or the last day of
the first fiscal quarter of 2011, the performance award applicable to such performance target would vest and become due and payable as of such earlier date. The time award vests solely on the basis of the executives continued employment
through the last day of the second fiscal quarter of 2011.

In the case of an executives termination without cause or by
the executive for good reason or due to the executives permanent disability or death within two years following a change in control and prior to the last day of the second fiscal quarter of 2011, 100% of the executives time award will
vest. If such a termination occurred prior to September 30, 2010, 50% of the executives performance award would have become vested (regardless of whether the respective performance target(s) are met), but if the termination occurs after
September 30, 2010, the executive will have the opportunity to become vested in either 50% or 100% of the performance award provided that an applicable portion of the respective EBITDA performance target has been achieved (measured as of the
last day of the fiscal month ended closest to the date of the employees termination). If a minimum applicable portion of the EBITDA performance target is not achieved, the unvested performance award will be forfeited without payment therefor.

Subject to the applicable vesting conditions, awards are settled in cash in an amount equal to the fair market value of one
share of Class A Common Stock as of the vesting date (provided that following a change in control, the per share value of Class A Common Stock shall not be less than the price per share paid in respect of such common stock in the change in
control) multiplied by the number of phantom share units in which the executives awards have vested, payable in a lump sum as soon as practicable following the vesting event, and in any event not later than March 14th of the calendar year
following the calendar year in which such vesting event occurred, provided that, for Messrs. Reisch and Carousso and Ms. Hlavaty, payment with respect to a time award which vests in the ordinary course as of the last day of the second fiscal
quarter of 2011 will not be due and payable until March 14, 2012, provided further, however, that in the event of a change in control which occurs prior to the last day of the second fiscal quarter of 2011, payments of any such vested time
awards to Messrs. Reisch and Carousso and Ms. Hlavaty will be due and payable as soon as practicable on the earlier of the date of the executives termination without cause, by the executive for good reason or due to a permanent disability
or death following the change in control or the last day of the second fiscal quarter of 2011 (so long as the executive continues to be employed on that date), and in the event of a change in control which occurs after the last day of the second
fiscal quarter of 2011, payments for any such vested time awards to Messrs. Reisch and Carousso and Ms. Hlavaty will be due and payable on the earlier of the date of such change in control or the date on which the time award would otherwise be
payable.

The terms change in control, cause and good reason are as defined in the 2010
LTIP agreements.

Common Stock

There is no established public market for the Class A Common Stock. The fair market value of the Class A Common Stock is established pursuant to the terms of the 2004 Plan and determined by a
third party valuation, and the methodology to determine the fair market value under the equity incentive plans does not give effect to any premium for control or discount for minority interests or restrictions on transfers. Fair value includes any
premium for control or discount for minority interests or restrictions on transfers. Holdco used a discounted cash flow analysis and selected public company analysis to determine the enterprise value and share price for the Class A Common
Stock.

On February 26, 2010, the Board of Directors of Holdco declared an extraordinary cash distribution in the
aggregate amount of $137.7 million (inclusive of the dividend equivalent payment to holders of vested stock options), or $22.00 per share (the February 2010 Distribution), on Holdcos outstanding common stock. The February 2010
Distribution was paid



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on March 1, 2010 to stockholders of record on February 26, 2010. The February 2010 Distribution was funded from cash on hand.

On September 20, 2010, the Board of Directors of Holdco declared an extraordinary cash distribution in the aggregate amount of
$517.0 million (inclusive of the dividend equivalent payment to holders of vested stock options) of $82.55 per share (the September 2010 Distribution and together with the February 2010 Distribution, the Distributions), on
Holdcos outstanding common stock. The September 2010 Distribution was paid on September 22, 2010 to stockholders of record on September 20, 2010 and was funded from the net proceeds of the 2010 Refinancing.

In connection with the Distributions, Holdco made cash payments to holders of vested stock options for the Common Stock granted pursuant
to Holdcos stock option plans. The cash payments on the vested stock options equaled (x) the product of (i) the number of shares of Class A Common Stock subject to such options outstanding on the applicable record date
multiplied by (ii) the per share amount of the distribution, minus (y) any applicable withholding taxes. Holdco reduced the per share exercise price as permitted under the applicable equity incentive plans of any unvested options
outstanding as of the applicable record date by the per share distribution amounts paid. The 2003 Plan and 2004 Plan and/or underlying stock option agreements contain provisions that provide for anti-dilutive protection in the case of certain
extraordinary corporate transactions, such as the Distributions, and the incremental compensation cost, defined as the difference in the fair value of the award immediately before and after the Distributions, was calculated as zero. As a result of
the above Distributions, no incremental compensation cost was recognized.

The Company recognized total stock-based
compensation expense of approximately $2.5 million for the three-month period ended April 2, 2011. Stock-based compensation is included in selling and administrative expenses.

For the three months ended April 2, 2011 and April 3, 2010, there were no issuances of restricted shares or stock options.

As of April 2, 2011, $1.1 million of total unrecognized stock-based compensation expense related to restricted shares is
expected to be recognized over a weighted-average period of 2.5 years.

Stock Options

The following table summarizes stock option activity for the Company:



|                                            |  |         |     |   |                                 |   |       | 
|------------------------------------------- |  | ------- | --- | - | ------------------------------- | - | ----- | 
|Options in thousands                        |  | Options |     |   | Weighted -averageexercise price |  
|Outstanding at January 1, 2011              |  |         | 295 |   |                                 | $ | 46.64 | 
|Exercised                                   |  |         | (1  | ) |                                 | $ | 39.07 | 
|Granted                                     |  |         |    |   |                                 | $ |      | 
|Forfeited/Expired                           |  |         |    |   |                                 | $ |      | 
|Cancelled                                   |  |         |    |   |                                 | $ |      | 
|                                            |  |         |     |   |                                 |   |       | 
|Outstanding at April 2, 2011                |  |         | 294 |   |                                 | $ | 46.65 | 
|                                            |  |         |     |   |                                 |   |       | 
|Vested or expected to vest at April 2, 2011 |  |         | 294 |   |                                 | $ | 46.65 | 
|                                            |  |         |     |   |                                 |   |       | 
|Exercisable at April 2, 2011                |  |         | 292 |   |                                 | $ | 45.32 | 
|                                            |  |         |     |   |                                 |   |       | 

The exercise prices for options that were unvested as of the applicable record date have been
adjusted to reflect the Distributions.

The weighted-average remaining contractual life of outstanding options at
April 2, 2011 was approximately 4.0 years. As of April 2, 2011, $0.1 million of total unrecognized stock-based compensation expense related to stock options is expected to be recognized over a weighted-average period of 1.4 years.



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LTIPs

The following table summarizes 2010 LTIP award activity for the Company:



|                                            |  |          |     |  
|------------------------------------------- |  | -------- | --- | -
|Units in thousands                          |  | 2010LTIP |    
|Outstanding at January 1, 2011              |  |          | 112 |  
|Granted                                     |  |          | 1   |  
|Forfeited                                   |  |          | (1  | )
|Cancelled                                   |  |          |    |  
|                                            |  |          |     |  
|Outstanding at April 2, 2011                |  |          | 112 |  
|                                            |  |          |     |  
|Vested or expected to vest at April 2, 2011 |  |          | 76  |  
|                                            |  |          |     |  

As of April 2, 2011, $4.2 million of aggregate total unrecognized stock-based compensation expense
related to the 2010 LTIP is expected to be recognized over a weighted-average period of 0.5 years.



|16. | Business Segments
|--- | -----------------

Our
three reportable segments consist of:



| |  |  | Scholastic  provides services in conjunction with the marketing, sale and production of class rings and an array of graduation products
and other scholastic affinity products to students and administrators primarily in high schools, colleges and other post-secondary institutions;
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Memory Book  provides services in conjunction with the publication, marketing, sale and production of school yearbooks, memory books and
related products that help people tell their stories and chronicle important events; and
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Marketing and Publishing Services  provides services in conjunction with the development, marketing, sale and production of multi-sensory
and interactive advertising sampling systems, primarily for the fragrance, cosmetics and personal care segments, and provides innovative products and related services to the direct marketing sector. The group also produces book components primarily
for the educational and trade publishing segments.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The following table presents information on the Company
by business segment:



20



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|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|--------------------------------- |  | ------------------ | ------- | - | ------------ | - | ------- | -------- |  | - | -------- | - |  |  | ----- | --
|                                  |  | Three months ended |         |   |              |   |         |          | 
|In thousands                      |  | April 2,2011       |         |   | April 3,2010 |   |         | $ Change |  |   | % Change |  
|Net sales                         |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|Scholastic                        |  | $                  | 156,282 |   |              | $ | 157,717 |          |  | $ | (1,435   | ) |  |  | (0.9  | %)
|Memory Book                       |  |                    | 5,572   |   |              |   | 6,788   |          |  |   | (1,216   | ) |  |  | (17.9 | %)
|Marketing and Publishing Services |  |                    | 88,890  |   |              |   | 101,542 |          |  |   | (12,652  | ) |  |  | (12.5 | %)
|Inter-segment eliminations        |  |                    | (6      | ) |              |   | (18     | )        |  |   | 12       |   |  |  | NM    |   
|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|                                  |  | $                  | 250,738 |   |              | $ | 266,029 |          |  | $ | (15,291  | ) |  |  | (5.7  | %)
|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|                                  |  |                    |         |  
|Operating income (loss)           |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|Scholastic                        |  | $                  | 18,510  |   |              | $ | 20,534  |          |  | $ | (2,024   | ) |  |  | 9.9   | % 
|Memory Book                       |  |                    | (14,878 | ) |              |   | (14,520 | )        |  |   | (358     | ) |  |  | (2.5  | %)
|Marketing and Publishing Services |  |                    | 7,816   |   |              |   | 15,934  |          |  |   | (8,118   | ) |  |  | (50.9 | %)
|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|                                  |  | $                  | 11,448  |   |              | $ | 21,948  |          |  | $ | (10,500  | ) |  |  | (47.8 | %)
|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|                                  |  |                    |         |  
|Depreciation and Amortization     |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|Scholastic                        |  | $                  | 9,210   |   |              | $ | 8,558   |          |  | $ | 652      |   |  |  | 7.6   | % 
|Memory Book                       |  |                    | 8,707   |   |              |   | 8,772   |          |  |   | (65      | ) |  |  | (0.7  | %)
|Marketing and Publishing Services |  |                    | 8,548   |   |              |   | 8,734   |          |  |   | (186     | ) |  |  | (2.1  | %)
|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|                                  |  | $                  | 26,465  |   |              | $ | 26,064  |          |  | $ | 401      |   |  |  | 1.5   | % 
|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   

NM = Not meaningful



|17. | Related Party Transactions
|--- | --------------------------

Management Services Agreement

In connection with the Transactions, Holdco entered into a management services agreement with the Sponsors pursuant to which the Sponsors provide certain structuring, consulting and management advisory
services. Under the management services agreement, during the term the Sponsors receive an annual advisory fee of $3.0 million that is payable quarterly and which increases by 3% per year. Holdco incurred advisory fees from the Sponsors of $0.9
million for each of the three months ended April 2, 2011 and April 3, 2010. The management services agreement also provides that Holdco will indemnify the Sponsors and their affiliates, directors, officers and representatives for losses
relating to the services contemplated by the management services agreement and the engagement of the Sponsors pursuant to, and the performance by the Sponsors of the services contemplated by, the management services agreement.

Other

KKR
Capstone is a team of operational professionals who work exclusively with KKRs investment professionals and portfolio company management teams to enhance and strengthen operations in KKRs portfolio companies. The Company has retained KKR
Capstone from time to time to provide certain of the Companys businesses with consulting services primarily to help identify and implement operational improvements and other strategic efforts within its businesses. The Company incurred
approximately $0.6 million during the three months ended April 2, 2011 for services provided by KKR Capstone. There were no services rendered or payments made for the three months ended April 3, 2010. An affiliate of KKR Capstone has an
ownership interest in Holdco.

Certain of the lenders under the Credit Facilities and their affiliates have engaged, and may
in the future engage, in investment banking, commercial banking and other financial advisory and commercial dealings with Visant and its affiliates. Such parties have received (or will receive) customary fees and commissions for these transactions.



21



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An affiliate of Credit Suisse Securities (USA) LLC acted as an agent and was a lender under
the Companys credit facilities prior to the 2010 Refinancing and affiliates of Credit Suisse Securities (USA) LLC and KKR Capital Markets LLC received a portion of the proceeds from the 2010 Refinancing and the Repricing. Affiliates of Credit
Suisse Securities (USA) LLC and KKR Capital Markets LLC act as lenders and/or as agents under the Credit Facilities and were initial purchasers of the Senior Notes, for which they received and will receive customary fees and expenses and are
indemnified by Visant against certain liabilities. Each of Credit Suisse Securities (USA) LLC and KKR Capital Markets LLC is an affiliate of one of the Sponsors.

Visant is party to an agreement with CoreTrust Purchasing Group (CoreTrust), a group purchasing organization, pursuant to which the Company may avail itself of the terms and conditions of the
CoreTrust purchasing organization. In addition to other vendors the Company purchases from under the CoreTrust group purchasing program, beginning in 2010 the Company avails itself of a prescription drug benefit program and related services through
the CoreTrust program. An affiliate of KKR is party to an agreement with CoreTrust which permits certain KKR affiliates, including the Company, the benefit of utilizing the CoreTrust group purchasing program. CoreTrust receives payment of fees for
administrative and other services provided by CoreTrust from certain vendors based on the products and services purchased by the Company and other parties and CoreTrust shares a portion of such fees with the KKR affiliate.

The Company participates in providing, with an affiliate of First Data Corporation (First Data), integrated marketing
programs to third parties from time to time. The terms of the arrangement between Visant and First Data have been negotiated on an arms length basis. First Data is also owned and controlled by affiliates of KKR, and Tagar C. Olson, a member of
Visants and Holdcos board of directors, is a director of First Data. Based on the applicable guidance, the Company records its portion of the profits from such collaborative arrangement as revenue. The Company is not
permitted, in accordance with the applicable accounting guidance, to present the sales, cost of sales or marketing expenses related to the sales transactions with third parties because First Data is the principal participant in the
collaborative arrangement. For the three months ended April 2, 2011, the amount of revenue that the Company recognized through this arrangement was not material to the financial statements. The Company did not recognize any revenue
through this arrangement for the three months ended April 3, 2010.



|18. | Condensed Consolidating Guarantor Information
|--- | ---------------------------------------------

As discussed in Note 10, Debt, Visants obligations under the Credit Facilities and the Senior Notes are guaranteed by certain of its wholly-owned subsidiaries (the Guarantors) on
a full, unconditional and joint and several basis. The following tables present condensed consolidating financial information for Visant, as issuer, and its guarantor and non-guarantor subsidiaries.

CONDENSED CONSOLIDATING STATEMENT OF OPERATIONS (UNAUDITED)

Three months ended April 2, 2011



|                                            |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|------------------------------------------- |  | ------ | ------- | - | ---------- | - | ------- | -------------- |  | - | ------------ | - |  | ----- | ------- | - |  | - | ------- | -
|In thousands                                |  | Visant |         |   | Guarantors |   |         | Non-Guarantors |  |   | Eliminations |   |  | Total |        
|                                            |  |        |         |  
|Net sales                                   |  | $      |        |   |            | $ | 251,805 |                |  | $ | 13,455       |   |  | $     | (14,522 | ) |  | $ | 250,738 |  
|Cost of products sold                       |  |        |        |   |            |   | 124,063 |                |  |   | 10,408       |   |  |       | (14,568 | ) |  |   | 119,903 |  
|                                            |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Gross profit                                |  |        |        |   |            |   | 127,742 |                |  |   | 3,047        |   |  |       | 46      |   |  |   | 130,835 |  
|Selling and administrative expenses         |  |        | 1,315   |   |            |   | 112,205 |                |  |   | 3,165        |   |  |       |        |   |  |   | 116,685 |  
|Gain on sale of assets                      |  |        |        |   |            |   | (61     | )              |  |   |             |   |  |       |        |   |  |   | (61     | )
|Special charges                             |  |        |        |   |            |   | 2,763   |                |  |   |             |   |  |       |        |   |  |   | 2,763   |  
|                                            |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Operating (loss) income                     |  |        | (1,315  | ) |            |   | 12,835  |                |  |   | (118         | ) |  |       | 46      |   |  |   | 11,448  |  
|Net interest expense                        |  |        | 42,199  |   |            |   | 34,155  |                |  |   | 31           |   |  |       | (33,786 | ) |  |   | 42,599  |  
|                                            |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Loss before income taxes                    |  |        | (43,514 | ) |            |   | (21,320 | )              |  |   | (149         | ) |  |       | 33,832  |   |  |   | (31,151 | )
|Benefit from income taxes                   |  |        | (2,370  | ) |            |   | (10,307 | )              |  |   | (18          | ) |  |       | 18      |   |  |   | (12,677 | )
|                                            |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Loss from operations                        |  |        | (41,144 | ) |            |   | (11,013 | )              |  |   | (131         | ) |  |       | 33,814  |   |  |   | (18,474 | )
|Equity (earnings) in subsidiary, net of tax |  |        | (22,670 | ) |            |   | 131     |                |  |   |             |   |  |       | 22,539  |   |  |   |        |  
|                                            |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Net loss                                    |  | $      | (18,474 | ) |            | $ | (11,144 | )              |  | $ | (131         | ) |  | $     | 11,275  |   |  | $ | (18,474 | )
|                                            |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  



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CONDENSED CONSOLIDATING STATEMENT OF OPERATIONS (UNAUDITED)

Three months ended April 3, 2010



|                                                 |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|------------------------------------------------ |  | ------ | ------- | - | ---------- | - | ------- | -------------- |  | - | ------------ | - |  | ----- | ------- | - |  | - | ------- | -
|In thousands                                     |  | Visant |         |   | Guarantors |   |         | Non-Guarantors |  |   | Eliminations |   |  | Total |        
|                                                 |  |        |         |  
|Net sales                                        |  | $      |        |   |            | $ | 267,811 |                |  | $ | 11,259       |   |  | $     | (13,041 | ) |  | $ | 266,029 |  
|Cost of products sold                            |  |        |        |   |            |   | 133,864 |                |  |   | 7,986        |   |  |       | (13,039 | ) |  |   | 128,811 |  
|                                                 |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Gross profit                                     |  |        |        |   |            |   | 133,947 |                |  |   | 3,273        |   |  |       | (2      | ) |  |   | 137,218 |  
|Selling and administrative expenses              |  |        | (85     | ) |            |   | 110,947 |                |  |   | 3,013        |   |  |       |        |   |  |   | 113,875 |  
|Gain on sale of assets                           |  |        |        |   |            |   | (71     | )              |  |   |             |   |  |       |        |   |  |   | (71     | )
|Special charges                                  |  |        |        |   |            |   | 1,466   |                |  |   |             |   |  |       |        |   |  |   | 1,466   |  
|                                                 |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Operating income                                 |  |        | 85      |   |            |   | 21,605  |                |  |   | 260          |   |  |       | (2      | ) |  |   | 21,948  |  
|Net interest expense (income)                    |  |        | 12,882  |   |            |   | 12,274  |                |  |   | (64          | ) |  |       | (11,571 | ) |  |   | 13,521  |  
|                                                 |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|(Loss) income before income taxes                |  |        | (12,797 | ) |            |   | 9,331   |                |  |   | 324          |   |  |       | 11,569  |   |  |   | 8,427   |  
|Provision for (benefit from) income taxes        |  |        | 1,176   |   |            |   | 2,527   |                |  |   | (678         | ) |  |       | (1      | ) |  |   | 3,024   |  
|                                                 |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|(Loss) income from operations                    |  |        | (13,973 | ) |            |   | 6,804   |                |  |   | 1,002        |   |  |       | 11,570  |   |  |   | 5,403   |  
|Equity (earnings) loss in subsidiary, net of tax |  |        | (19,376 | ) |            |   | (1,002  | )              |  |   |             |   |  |       | 20,378  |   |  |   |        |  
|                                                 |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Net income                                       |  | $      | 5,403   |   |            | $ | 7,806   |                |  | $ | 1,002        |   |  | $     | (8,808  | ) |  | $ | 5,403   |  
|                                                 |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  



23



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CONDENSED CONSOLIDATING BALANCE SHEET (UNAUDITED)

April 2, 2011



|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|---------------------------------------------------------------- |  | ------ | --------- | - | ---------- | - | --------- | -------------- |  | - | ------------ |  |  | ----- | ---------- | - |  | - | --------- | -
|In thousands                                                     |  | Visant |           |   | Guarantors |   |           | Non-Guarantors |  |   | Eliminations |  |  | Total |           
|ASSETS                                                           |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|Cash and cash equivalents                                        |  | $      | 17,654    |   |            | $ | 2,904     |                |  | $ | 4,607        |  |  | $     |           |   |  | $ | 25,165    |  
|Accounts receivable, net                                         |  |        | 1,560     |   |            |   | 105,882   |                |  |   | 10,085       |  |  |       |           |   |  |   | 117,527   |  
|Inventories, net                                                 |  |        |          |   |            |   | 127,132   |                |  |   | 5,302        |  |  |       | (261       | ) |  |   | 132,173   |  
|Salespersons overdrafts, net                                     |  |        |          |   |            |   | 28,449    |                |  |   | 1,465        |  |  |       |           |   |  |   | 29,914    |  
|Prepaid expenses and other current assets                        |  |        | 945       |   |            |   | 20,329    |                |  |   | 1,154        |  |  |       |           |   |  |   | 22,428    |  
|Intercompany receivable                                          |  |        | 15,837    |   |            |   | 9,165     |                |  |   |             |  |  |       | (25,002    | ) |  |   |          |  
|Deferred income taxes                                            |  |        | 2,997     |   |            |   | 17,983    |                |  |   | 143          |  |  |       |           |   |  |   | 21,123    |  
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|Total current assets                                             |  |        | 38,993    |   |            |   | 311,844   |                |  |   | 22,756       |  |  |       | (25,263    | ) |  |   | 348,330   |  
|Property, plant and equipment, net                               |  |        | 279       |   |            |   | 209,059   |                |  |   | 1,137        |  |  |       |           |   |  |   | 210,475   |  
|Goodwill                                                         |  |        |          |   |            |   | 983,904   |                |  |   | 24,740       |  |  |       |           |   |  |   | 1,008,644 |  
|Intangibles, net                                                 |  |        |          |   |            |   | 479,842   |                |  |   | 10,526       |  |  |       |           |   |  |   | 490,368   |  
|Deferred financing costs, net                                    |  |        | 61,153    |   |            |   |          |                |  |   |             |  |  |       |           |   |  |   | 61,153    |  
|Deferred income taxes                                            |  |        |          |   |            |   |          |                |  |   | 2,795        |  |  |       |           |   |  |   | 2,795     |  
|Intercompany receivable                                          |  |        | 798,328   |   |            |   | 215,274   |                |  |   | 53,824       |  |  |       | (1,067,426 | ) |  |   |          |  
|Other assets                                                     |  |        | 2,184     |   |            |   | 11,447    |                |  |   | 268          |  |  |       |           |   |  |   | 13,899    |  
|Investment in subsidiaries                                       |  |        | 827,208   |   |            |   | 90,556    |                |  |   |             |  |  |       | (917,764   | ) |  |   |          |  
|Prepaid pension costs                                            |  |        |          |   |            |   | 5,712     |                |  |   |             |  |  |       |           |   |  |   | 5,712     |  
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|                                                                 |  | $      | 1,728,145 |   |            | $ | 2,307,638 |                |  | $ | 116,046      |  |  | $     | (2,010,453 | ) |  | $ | 2,141,376 |  
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|LIABILITIES, MEZZANINE EQUITY AND STOCKHOLDERS (DEFICIT) EQUITY |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|Accounts payable                                                 |  | $      | 2,609     |   |            | $ | 44,835    |                |  | $ | 5,122        |  |  | $     | (1         | ) |  | $ | 52,565    |  
|Accrued employee compensation                                    |  |        | 7,516     |   |            |   | 22,603    |                |  |   | 1,775        |  |  |       |           |   |  |   | 31,894    |  
|Customer deposits                                                |  |        |          |   |            |   | 227,889   |                |  |   | 11,668       |  |  |       |           |   |  |   | 239,557   |  
|Commissions payable                                              |  |        |          |   |            |   | 29,457    |                |  |   | 670          |  |  |       |           |   |  |   | 30,127    |  
|Income taxes payable                                             |  |        | 17,315    |   |            |   | (4,277    | )              |  |   | 760          |  |  |       | (101       | ) |  |   | 13,697    |  
|Interest payable                                                 |  |        | 916       |   |            |   | 61        |                |  |   |             |  |  |       |           |   |  |   | 977       |  
|Current portion of long-term debt and capital leases             |  |        | 12,513    |   |            |   | 3,790     |                |  |   | 20           |  |  |       |           |   |  |   | 16,323    |  
|Intercompany payable                                             |  |        |          |   |            |   | 21,300    |                |  |   | 3,700        |  |  |       | (25,000    | ) |  |   |          |  
|Other accrued liabilities                                        |  |        | 8,706     |   |            |   | 25,914    |                |  |   | 587          |  |  |       |           |   |  |   | 35,207    |  
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|Total current liabilities                                        |  |        | 49,575    |   |            |   | 371,572   |                |  |   | 24,302       |  |  |       | (25,102    | ) |  |   | 420,347   |  
|Long-term debt and capital leases, less current maturities       |  |        | 1,958,311 |   |            |   | 10,826    |                |  |   | 29           |  |  |       |           |   |  |   | 1,969,166 |  
|Intercompany payable                                             |  |        | 215,275   |   |            |   | 852,312   |                |  |   |             |  |  |       | (1,067,587 | ) |  |   |          |  
|Deferred income taxes                                            |  |        | (6,683    | ) |            |   | 189,008   |                |  |   |             |  |  |       |           |   |  |   | 182,325   |  
|Pension liabilities, net                                         |  |        | 14,064    |   |            |   | 39,237    |                |  |   |             |  |  |       |           |   |  |   | 53,301    |  
|Other noncurrent liabilities                                     |  |        | 25,722    |   |            |   | 17,475    |                |  |   | 1,159        |  |  |       |           |   |  |   | 44,356    |  
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|Total liabilities                                                |  |        | 2,256,264 |   |            |   | 1,480,430 |                |  |   | 25,490       |  |  |       | (1,092,689 | ) |  |   | 2,669,495 |  
|Mezzanine equity                                                 |  |        | 252       |   |            |   |          |                |  |   |             |  |  |       |           |   |  |   | 252       |  
|Stockholders (deficit) equity                                   |  |        | (528,371  | ) |            |   | 827,208   |                |  |   | 90,556       |  |  |       | (917,764   | ) |  |   | (528,371  | )
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|                                                                 |  | $      | 1,728,145 |   |            | $ | 2,307,638 |                |  | $ | 116,046      |  |  | $     | (2,010,453 | ) |  | $ | 2,141,376 |  
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  



24



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##### Table of Contents

CONDENSED CONSOLIDATING BALANCE SHEET

January 1, 2011



|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|---------------------------------------------------------------- |  | ------ | --------- | - | ---------- | - | --------- | -------------- |  | - | ------------ |  |  | ----- | ---------- | - |  | - | --------- | -
|In thousands                                                     |  | Visant |           |   | Guarantors |   |           | Non-Guarantors |  |   | Eliminations |  |  | Total |           
|ASSETS                                                           |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|Cash and cash equivalents                                        |  | $      | 46,794    |   |            | $ | 8,098     |                |  | $ | 5,305        |  |  | $     |           |   |  | $ | 60,197    |  
|Accounts receivable, net                                         |  |        | 1,307     |   |            |   | 104,973   |                |  |   | 5,960        |  |  |       |           |   |  |   | 112,240   |  
|Inventories                                                      |  |        |          |   |            |   | 98,897    |                |  |   | 3,856        |  |  |       | (307       | ) |  |   | 102,446   |  
|Salespersons overdrafts, net                                     |  |        |          |   |            |   | 29,592    |                |  |   | 1,027        |  |  |       |           |   |  |   | 30,619    |  
|Prepaid expenses and other current assets                        |  |        | 1,416     |   |            |   | 16,531    |                |  |   | 348          |  |  |       |           |   |  |   | 18,295    |  
|Intercompany receivable                                          |  |        | 379       |   |            |   | 12,331    |                |  |   |             |  |  |       | (12,710    | ) |  |   |          |  
|Deferred income taxes                                            |  |        | 2,932     |   |            |   | 17,983    |                |  |   | 139          |  |  |       |           |   |  |   | 21,054    |  
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|Total current assets                                             |  |        | 52,828    |   |            |   | 288,405   |                |  |   | 16,635       |  |  |       | (13,017    | ) |  |   | 344,851   |  
|Property, plant and equipment, net                               |  |        | 324       |   |            |   | 213,306   |                |  |   | 821          |  |  |       |           |   |  |   | 214,451   |  
|Goodwill                                                         |  |        |          |   |            |   | 983,904   |                |  |   | 24,595       |  |  |       |           |   |  |   | 1,008,499 |  
|Intangibles, net                                                 |  |        |          |   |            |   | 493,305   |                |  |   | 10,504       |  |  |       |           |   |  |   | 503,809   |  
|Deferred financing costs, net                                    |  |        | 50,174    |   |            |   |          |                |  |   |             |  |  |       |           |   |  |   | 50,174    |  
|Deferred income taxes                                            |  |        |          |   |            |   |          |                |  |   | 2,690        |  |  |       |           |   |  |   | 2,690     |  
|Intercompany receivable                                          |  |        | 1,127,989 |   |            |   | 504,988   |                |  |   | 52,879       |  |  |       | (1,685,856 | ) |  |   |          |  
|Other assets                                                     |  |        | 2,184     |   |            |   | 11,533    |                |  |   | 72           |  |  |       |           |   |  |   | 13,789    |  
|Investment in subsidiaries                                       |  |        | 838,540   |   |            |   | 90,252    |                |  |   |             |  |  |       | (928,792   | ) |  |   |          |  
|Prepaid pension costs                                            |  |        |          |   |            |   | 5,712     |                |  |   |             |  |  |       |           |   |  |   | 5,712     |  
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|                                                                 |  | $      | 2,072,039 |   |            | $ | 2,591,405 |                |  | $ | 108,196      |  |  | $     | (2,627,665 | ) |  | $ | 2,143,975 |  
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|LIABILITIES, MEZZANINE EQUITY AND STOCKHOLDERS (DEFICIT) EQUITY |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|Accounts payable                                                 |  | $      | 5,676     |   |            | $ | 43,782    |                |  | $ | 2,270        |  |  | $     |           |   |  | $ | 51,728    |  
|Accrued employee compensation                                    |  |        | 6,834     |   |            |   | 21,776    |                |  |   | 2,238        |  |  |       |           |   |  |   | 30,848    |  
|Customer deposits                                                |  |        |          |   |            |   | 175,042   |                |  |   | 8,266        |  |  |       |           |   |  |   | 183,308   |  
|Commissions payable                                              |  |        |          |   |            |   | 21,161    |                |  |   | 804          |  |  |       |           |   |  |   | 21,965    |  
|Income taxes payable                                             |  |        | 25,686    |   |            |   | 2,174     |                |  |   | 1,536        |  |  |       | (119       | ) |  |   | 29,277    |  
|Interest payable                                                 |  |        | 37,815    |   |            |   | 99        |                |  |   |             |  |  |       |           |   |  |   | 37,914    |  
|Current portion of long-term debt and capital leases             |  |        | 12,513    |   |            |   | 3,740     |                |  |   | 7            |  |  |       |           |   |  |   | 16,260    |  
|Intercompany payable                                             |  |        | 7,879     |   |            |   | 3,757     |                |  |   | 1,074        |  |  |       | (12,710    | ) |  |   |          |  
|Other accrued liabilities                                        |  |        | 7,046     |   |            |   | 24,671    |                |  |   | 627          |  |  |       |           |   |  |   | 32,344    |  
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|Total current liabilities                                        |  |        | 103,449   |   |            |   | 296,202   |                |  |   | 16,822       |  |  |       | (12,829    | ) |  |   | 403,644   |  
|Long-term debt and capital leases, less current maturities       |  |        | 1,960,675 |   |            |   | 11,787    |                |  |   | 7            |  |  |       |           |   |  |   | 1,972,469 |  
|Intercompany payable                                             |  |        | 504,866   |   |            |   | 1,181,178 |                |  |   |             |  |  |       | (1,686,044 | ) |  |   |          |  
|Deferred income taxes                                            |  |        | (11,979   | ) |            |   | 193,659   |                |  |   |             |  |  |       |           |   |  |   | 181,680   |  
|Pension liabilities, net                                         |  |        | 606       |   |            |   | 53,067    |                |  |   |             |  |  |       |           |   |  |   | 53,673    |  
|Other noncurrent liabilities                                     |  |        | 24,434    |   |            |   | 16,972    |                |  |   | 1,115        |  |  |       |           |   |  |   | 42,521    |  
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|Total liabilities                                                |  |        | 2,582,051 |   |            |   | 1,752,865 |                |  |   | 17,944       |  |  |       | (1,698,873 | ) |  |   | 2,653,987 |  
|Mezzanine equity                                                 |  |        | 145       |   |            |   |          |                |  |   |             |  |  |       |           |   |  |   | 145       |  
|Stockholders (deficit) equity                                   |  |        | (510,157  | ) |            |   | 838,540   |                |  |   | 90,252       |  |  |       | (928,792   | ) |  |   | (510,157  | )
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  
|                                                                 |  | $      | 2,072,039 |   |            | $ | 2,591,405 |                |  | $ | 108,196      |  |  | $     | (2,627,665 | ) |  | $ | 2,143,975 |  
|                                                                 |  |        |           |   |            |   |           |                |  |   |              |  |  |       |            |   |  |   |           |  



25



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CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS (UNAUDITED)

Three months ended April 2, 2011



|                                                             |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|------------------------------------------------------------ |  | ------ | ------- | - | ---------- | - | ------- | -------------- |  | - | ------------ | - |  | ----- | ------- | - |  | - | ------- | -
|In thousands                                                 |  | Visant |         |   | Guarantors |   |         | Non-Guarantors |  |   | Eliminations |   |  | Total |        
|Net loss                                                     |  | $      | (18,474 | ) |            | $ | (11,144 | )              |  | $ | (131         | ) |  | $     | 11,275  |   |  |   | (18,474 | )
|Other cash (used in) provided by operating activities        |  |        | (26,904 | ) |            |   | 55,184  |                |  |   | (299         | ) |  |       | (11,275 | ) |  |   | 16,706  |  
|                                                             |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Net cash (used in) provided by operating activities          |  |        | (45,378 | ) |            |   | 44,040  |                |  |   | (430         | ) |  |       |        |   |  |   | (1,768  | )
|Purchases of property, plant and equipment                   |  |        |        |   |            |   | (12,542 | )              |  |   | (303         | ) |  |       |        |   |  |   | (12,845 | )
|Additions to intangibles                                     |  |        |        |   |            |   | (66     | )              |  |   |             |   |  |       |        |   |  |   | (66     | )
|Proceeds from sale of property and equipment                 |  |        |        |   |            |   | 181     |                |  |   |             |   |  |       |        |   |  |   | 181     |  
|                                                             |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Net cash used in investing activities                        |  |        |        |   |            |   | (12,427 | )              |  |   | (303         | ) |  |       |        |   |  |   | (12,730 | )
|Repayments of long-term debt and capital leases              |  |        | (3,118  | ) |            |   | (911    | )              |  |   | (2           | ) |  |       |        |   |  |   | (4,031  | )
|Intercompany payable (receivable)                            |  |        | 35,896  |   |            |   | (35,896 | )              |  |   |             |   |  |       |        |   |  |   |        |  
|Debt financing costs                                         |  |        | (16,540 | ) |            |   |        |                |  |   |             |   |  |       |        |   |  |   | (16,540 | )
|                                                             |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Net cash provided by (used in) financing activities          |  |        | 16,238  |   |            |   | (36,807 | )              |  |   | (2           | ) |  |       |        |   |  |   | (20,571 | )
|Effect of exchange rate changes on cash and cash equivalents |  |        |        |   |            |   |        |                |  |   | 37           |   |  |       |        |   |  |   | 37      |  
|                                                             |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Decrease in cash and cash equivalents                        |  |        | (29,140 | ) |            |   | (5,194  | )              |  |   | (698         | ) |  |       |        |   |  |   | (35,032 | )
|Cash and cash equivalents, beginning of period               |  |        | 46,794  |   |            |   | 8,098   |                |  |   | 5,305        |   |  |       |        |   |  |   | 60,197  |  
|                                                             |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  
|Cash and cash equivalents, end of period                     |  | $      | 17,654  |   |            | $ | 2,904   |                |  | $ | 4,607        |   |  | $     |        |   |  | $ | 25,165  |  
|                                                             |  |        |         |   |            |   |         |                |  |   |              |   |  |       |         |   |  |   |         |  

CONDENSED CONSOLIDATING STATEMENT OF CASH FLOWS (UNAUDITED)

Three months ended April 3, 2010



|                                                             |  |        |          |   |            |   |         |                |  |   |              |   |  |       |        |   |  |   |          |  
|------------------------------------------------------------ |  | ------ | -------- | - | ---------- | - | ------- | -------------- |  | - | ------------ | - |  | ----- | ------ | - |  | - | -------- | -
|In thousands                                                 |  | Visant |          |   | Guarantors |   |         | Non-Guarantors |  |   | Eliminations |   |  | Total |       
|Net income                                                   |  | $      | 5,403    |   |            | $ | 7,806   |                |  | $ | 1,002        |   |  | $     | (8,808 | ) |  | $ | 5,403    |  
|Other cash (used in) provided by operating activities        |  |        | (25,180  | ) |            |   | 66,874  |                |  |   | (9,789       | ) |  |       | 8,810  |   |  |   | 40,715   |  
|                                                             |  |        |          |   |            |   |         |                |  |   |              |   |  |       |        |   |  |   |          |  
|Net cash (used in) provided by operating activities          |  |        | (19,777  | ) |            |   | 74,680  |                |  |   | (8,787       | ) |  |       | 2      |   |  |   | 46,118   |  
|Purchases of property, plant and equipment                   |  |        |         |   |            |   | (16,839 | )              |  |   |             |   |  |       |       |   |  |   | (16,839  | )
|Additions to intangibles                                     |  |        |         |   |            |   | (269    | )              |  |   |             |   |  |       |       |   |  |   | (269     | )
|Proceeds from sale of property and equipment                 |  |        |         |   |            |   | 193     |                |  |   |             |   |  |       |       |   |  |   | 193      |  
|Acquisition of business, net of cash acquired                |  |        |         |   |            |   | (4,647  | )              |  |   |             |   |  |       |       |   |  |   | (4,647   | )
|                                                             |  |        |          |   |            |   |         |                |  |   |              |   |  |       |        |   |  |   |          |  
|Net cash used in investing activities                        |  |        |         |   |            |   | (21,562 | )              |  |   |             |   |  |       |       |   |  |   | (21,562  | )
|Short-term borrowings                                        |  |        | 56,000   |   |            |   |        |                |  |   |             |   |  |       |       |   |  |   | 56,000   |  
|Short-term repayments                                        |  |        | (49,500  | ) |            |   |        |                |  |   |             |   |  |       |       |   |  |   | (49,500  | )
|Principal payments on long-term debt and capital leases      |  |        |         |   |            |   | (466    | )              |  |   | (1           | ) |  |       |       |   |  |   | (467     | )
|Proceeds from issuance of long-term debt and capital leases  |  |        |         |   |            |   | 3,728   |                |  |   |             |   |  |       |       |   |  |   | 3,728    |  
|Intercompany payable (receivable)                            |  |        | 58,234   |   |            |   | (58,232 | )              |  |   |             |   |  |       | (2     | ) |  |   |         |  
|Distribution to shareholder                                  |  |        | (137,715 | ) |            |   |        |                |  |   |             |   |  |       |       |   |  |   | (137,715 | )
|                                                             |  |        |          |   |            |   |         |                |  |   |              |   |  |       |        |   |  |   |          |  
|Net cash used in financing activities                        |  |        | (72,981  | ) |            |   | (54,970 | )              |  |   | (1           | ) |  |       | (2     | ) |  |   | (127,954 | )
|Effect of exchange rate changes on cash and cash equivalents |  |        |         |   |            |   |        |                |  |   | (15          | ) |  |       |       |   |  |   | (15      | )
|                                                             |  |        |          |   |            |   |         |                |  |   |              |   |  |       |        |   |  |   |          |  
|Decrease in cash and cash equivalents                        |  |        | (92,758  | ) |            |   | (1,852  | )              |  |   | (8,803       | ) |  |       |       |   |  |   | (103,413 | )
|Cash and cash equivalents, beginning of period               |  |        | 98,340   |   |            |   | 3,825   |                |  |   | 10,928       |   |  |       |       |   |  |   | 113,093  |  
|                                                             |  |        |          |   |            |   |         |                |  |   |              |   |  |       |        |   |  |   |          |  
|Cash and cash equivalents, end of period                     |  | $      | 5,582    |   |            | $ | 1,973   |                |  | $ | 2,125        |   |  | $     |       |   |  | $ | 9,680    |  
|                                                             |  |        |          |   |            |   |         |                |  |   |              |   |  |       |        |   |  |   |          |  



|19. | Subsequent Event
|--- | ----------------

On
April 4, 2011, AKI, Inc. consummated the acquisition of Color Optics, Inc. (Color Optics) through a stock purchase for approximately $4.4 million in cash. Color Optics is a specialized packaging provider, serving the cosmetic and
consumer products industries with highly decorated packaging solutions. The results of the acquired Color Optics operations will be reported as part of the Marketing and Publishing Services segment from the date of acquisition.



26



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##### Table of Contents

|ITEM 2. | MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
|------- | -------------------------------------------------------------------------------------

This discussion and analysis should be read in conjunction with our condensed consolidated financial statements and notes thereto.

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This report contains forward-looking statements including, without limitation, statements concerning the conditions in our industry, expectations with respect to future cost savings, our operations, our
economic performance and financial condition, including, in particular, statements relating to our business and growth strategy and product development efforts. These forward-looking statements are not historical facts, but rather predictions and
generally can be identified by use of statements that include such words as may, might, will, should, estimate, project, plan, anticipate,
expect, intend, outlook, believe and other similar expressions that are intended to identify forward-looking statements and information. These forward-looking statements are based on estimates and
assumptions by our management that, although we believe to be reasonable, are inherently uncertain and subject to a number of risks and uncertainties. These risks and uncertainties include, without limitation, those identified under, Part II,
Item 1A. Risk Factors, and elsewhere in this report.

The following list represents some, but not necessarily all,
of the factors that could cause actual results to differ from historical results or those anticipated or predicted by these forward-looking statements:



| |  |  | our substantial indebtedness and our ability to service the indebtedness;
| | - |  | -------------------------------------------------------------------------



| |  |  | our inability to implement our business strategy in a timely and effective manner;
| | - |  | ----------------------------------------------------------------------------------



| |  |  | global market and economic conditions;
| | - |  | --------------------------------------



| |  |  | levels of customers advertising and marketing spending, including as may be impacted by economic factors and general market conditions;
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------



| |  |  | competition from other companies;
| | - |  | ---------------------------------



| |  |  | fluctuations in raw material prices;
| | - |  | ------------------------------------



| |  |  | our reliance on a limited number of suppliers;
| | - |  | ----------------------------------------------



| |  |  | the seasonality of our businesses;
| | - |  | ----------------------------------



| |  |  | the loss of significant customers or customer relationships;
| | - |  | ------------------------------------------------------------



| |  |  | Jostens reliance on independent sales representatives;
| | - |  | -------------------------------------------------------



| |  |  | our reliance on numerous complex information systems;
| | - |  | -----------------------------------------------------



| |  |  | the amount of capital expenditures required at our businesses;
| | - |  | --------------------------------------------------------------



| |  |  | developments in technology and related changes in consumer behavior;
| | - |  | --------------------------------------------------------------------



| |  |  | the reliance of our businesses on limited production facilities;
| | - |  | ----------------------------------------------------------------



| |  |  | actions taken by the U.S. Postal Service and changes in postal standards and their effect on our marketing services business, including as such changes
may impact competition for our sampling systems;
| | - |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | labor disturbances;
| | - |  | -------------------



| |  |  | environmental obligations and liabilities;
| | - |  | ------------------------------------------



| |  |  | adverse outcome of pending or threatened litigation;
| | - |  | ----------------------------------------------------



| |  |  | the enforcement of intellectual property rights;
| | - |  | ------------------------------------------------



| |  |  | the impact of changes in applicable law and regulations;
| | - |  | --------------------------------------------------------



| |  |  | the application of privacy laws and other related obligations on our business;
| | - |  | ------------------------------------------------------------------------------



| |  |  | the textbook adoption cycle and levels of government funding for education spending;
| | - |  | ------------------------------------------------------------------------------------



| |  |  | local conditions in the countries in which we operate;
| | - |  | ------------------------------------------------------



| |  |  | control by our stockholders;
| | - |  | ----------------------------



| |  |  | changes in market value of the securities held in our pension plans; and
| | - |  | ------------------------------------------------------------------------



27



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##### Table of Contents

| |  |  | our dependence on members of senior management.
| | - |  | -----------------------------------------------

We caution you that the foregoing list of important factors is not exclusive. In addition, in light of these risks and uncertainties, the matters referred to in the forward-looking statements contained in
this report may not in fact occur. Forward-looking statements speak only as of the date they are made, and we undertake no obligation to update publicly or revise any of them in light of new information, future events or otherwise, except as
required by law. Comparisons of results for current and prior periods are not intended to express any future trends or indications of future performance, unless expressed as such, and should only be viewed as historical data.

GENERAL

We are a
leading marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling, and educational and trade publishing segments. Visant was formed in 2004 to create a platform of businesses with
leading positions in attractive end market segments and to establish a highly experienced management team that could leverage a shared services infrastructure and capitalize on margin and growth opportunities. Since 2004, we have developed a unified
marketing and publishing services organization with a leading and differentiated approach in each of our segments. Our management team has created and integrated central services and management functions and has reshaped the business to focus on the
most attractive and highest growth market opportunities.

We sell our products and services to end customers through several
different sales channels, including independent sales representatives and dedicated sales forces. Visant (formerly known as Jostens IH Corp.) was originally incorporated in Delaware in 2003.

Our business has expanded through a number of acquisitions, which complement our awards and team jackets business and the jewelry
business in our Scholastic segment. These acquisitions include the acquisition of the capital stock of Rock Creek (a producer of varsity jackets) in February 2010 and the acquisition of certain assets of Daden Group, Inc. (a producer of varsity
jackets under the DeLong brand) (the Daden Assets) in July 2010. During May 2010, we completed the acquisition of Intergold (a custom jewelry manufacturer), through a cash tender offer to acquire all of the issued and outstanding common
shares, to complement the jewelry business in our Scholastic segment. The results of these acquisitions are reported as part of the Scholastic segment from the respective dates of acquisition.

Our three reportable segments as of April 2, 2011 consisted of:



| |  |  | Scholastic  provides services in conjunction with the marketing, sale and production of class rings and an array of graduation products
and other scholastic affinity products to students and administrators primarily in high schools, colleges and other post-secondary institutions;
| | - |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Memory Book  provides services in conjunction with the publication, marketing, sale and production of school yearbooks, memory books and
related products that help people tell their stories and chronicle important events; and
| | - |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



| |  |  | Marketing and Publishing Services  provides services in conjunction with the development, marketing, sale and production of multi-sensory
and interactive advertising sampling systems, primarily for the fragrance, cosmetics and personal care segments, and provides innovative products and related services to the direct marketing sector. The group also produces book components primarily
for the educational and trade publishing segments.
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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We experience seasonal fluctuations in our net sales and cash flow from operations tied
primarily to the North American school year. Jostens generates a significant portion of its annual net sales in the second quarter. Deliveries of caps, gowns and diplomas for spring graduation ceremonies and spring deliveries of school yearbooks are
the key drivers of our seasonality in net sales. Our cash flow from operations is concentrated in the fourth quarter, primarily driven by the receipt of customer deposits in our Scholastic and Memory Book segments. The net sales of sampling and
other direct mail and commercial printed products have also historically reflected seasonal variations, and we expect these businesses to continue to generate significant sales during our third and fourth quarters. These seasonal variations in net
sales are based on the timing of customers advertising campaigns, which have traditionally been concentrated prior to the Christmas and spring holiday seasons. Net sales of textbook components are impacted seasonally by state and local
schoolbook purchasing schedules, which commence in the spring and peak in the summer months preceding the start of the school year. The seasonality of each of our businesses requires us to allocate our resources to manage our capital and
manufacturing capacity, which often operates at full or near full capacity during peak seasonal demand periods.

Our net sales
include sales to certain customers for whom we purchase paper. The price of paper, a primary material across most of our products and services, is volatile over time and may cause swings in net sales and cost of sales. We generally are able to pass
on increases in the cost of paper to our customers across most of our product lines at the time we are impacted by such increases.

The price of gold and other precious metals has increased dramatically since 2009, and we anticipate continued volatility in the price of gold for the foreseeable future driven by numerous factors, such
as changes in supply and demand and investor sentiment. These higher metal prices have impacted, and could further impact, our jewelry sales metal mix. While historically the purchase of class rings has been relatively resistant to economic
conditions, we saw a shift in jewelry metal mix from gold to lesser priced metals during 2009 and 2010, which we believe was attributable in part to economic factors and the impact of significantly higher precious metal costs on our jewelry prices.
We anticipate that the trend will continue through 2011, given the significant increase in the price of gold and the continued strained consumer spending environment.

The continued uncertainty in market conditions and excess capacity that exists in the print and related services industry, as well as the variety of other advertising media with which we compete, have
amplified competitive and pricing pressures, which we anticipate will continue for the foreseeable future. We continue to see the impact of restrictions on school budgets, which affects spending at the state and local levels, resulting in reduced
spending for our Memory Book, Scholastic and elementary/high school publishing services products and services. Specifically, funding constraints have impacted textbook adoption cycles, which are being extended in many states due to fiscal pressures,
affecting volume in our elementary/high school publishing services products and services.

We seek to distinguish ourselves
based on our capabilities, innovative service offerings to our customers, quality and organizational and financial strength. We continue to expand and improve our product and service offerings, including to address changes in technology, consumer
behavior and user preferences.

We have continued to implement efforts to reduce costs and drive operating efficiencies,
including through the restructuring and integration of our operations and the rationalization of sales, administrative and support functions. We expect to initiate additional efforts focused on cost reduction and containment to address continued
challenging marketplace conditions as well as competitive and pricing pressures demanding innovation and a lower cost structure.

Company
Background

On October 4, 2004, an affiliate of KKR and affiliates of DLJMBP III completed the Transactions, which
created a marketing and publishing services enterprise through the consolidation of Jostens, Von Hoffmann and Arcade. The Transactions were accounted for as a combination of interests under common control.

Prior to the Transactions, Von Hoffmann and Arcade were each controlled by affiliates of DLJ Merchant Banking Partners II, L.P., and
DLJMBP III owned approximately 82.5% of Holdcos outstanding equity, with the remainder held by other co-investors and certain members of management. Upon consummation of the Transactions, an affiliate of KKR invested $256.1 million and was
issued equity interests representing approximately 49.6% of Holdcos voting interest and 45.0% of Holdcos economic interest, affiliates of DLJMBP III held equity interests representing approximately 41.0% of Holdcos voting interest
and 45.0% of Holdcos economic interest, with the remainder held by other co-investors and certain members of management. Approximately $175.6 million of the proceeds were distributed to certain stockholders, and certain treasury stock held by
Von Hoffmann was redeemed. As of May 9, 2011, affiliates of KKR and DLJMBP III held



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approximately 49.2% and 41.1%, respectively, of Holdcos voting interest, while each continued to hold approximately 44.7% of Holdcos economic interest. As of May 9, 2011, the
other co-investors held approximately 8.4% of the voting interest and 9.1% of the economic interest of Holdco, and members of management held approximately 1.3% of the voting interest and approximately 1.5% of the economic interest of Holdco
(exclusive of exercisable options). Visant is an indirect wholly owned subsidiary of Holdco.

CRITICAL ACCOUNTING POLICIES

The preparation of interim financial statements involves the use of certain estimates that differ from those used in the preparation of
annual financial statements, the most significant of which relate to income taxes. For purposes of preparing our interim financial statements, we utilize an estimated annual effective tax rate based on estimates of the components that impact the tax
rate. Those components are re-evaluated each interim period, and, if changes in our estimates are significant, we modify our estimate of the annual effective tax rate and make any required adjustments in the interim period.

There have been no material changes to our critical accounting policies and estimates as described in Item 7 of our Annual Report on
Form 10-K for the fiscal year ended January 1, 2011.

Recently Adopted Accounting Pronouncements

In January 2010, the Financial Accounting Standards Board (FASB) issued guidance which expanded the required disclosures about
fair value measurements. This guidance requires (1) separate disclosure of the amounts of significant transfers in and out of Level 1 and Level 2 fair value measurements along with the reasons for such transfers, (2) information about
purchases, sales, issuances and settlements to be presented separately in the reconciliation for Level 3 fair value measurements, (3) fair value measurement disclosures for each class of assets and liabilities and (4) disclosures about the
valuation techniques and inputs used to measure fair value for both recurring and nonrecurring fair value measurements for fair value measurements that fall in either Level 2 or Level 3. This guidance became effective for the first reporting period
beginning after December 15, 2009, except for the requirement to provide the Level 3 activity of purchases, sales, issuances, and settlement on a gross basis, which became effective for fiscal years beginning after December 15, 2010. Our
adoption of this guidance did not have a material impact on our financial statements.

In December 2010, the FASB amended
its authoritative guidance related to Step 1 of the goodwill impairment test for reporting units with zero or negative carrying amounts. For those reporting units, an entity is required to perform Step 2 of the goodwill impairment test if it is
more-likely-than-not that a goodwill impairment exists. In determining whether it is more-likely-than-not that a goodwill impairment exists, consideration should be made as to whether there are any adverse qualitative factors indicating that an
impairment may exist. This guidance is effective for the first reporting period beginning after December 15, 2011. We are currently evaluating the impact and disclosure of this standard but do not expect this standard to have a significant
impact, if any, on our financial statements.

In December 2010, the FASB amended its authoritative guidance related to
business combinations entered into by an entity that are material on an individual or aggregate basis. These amendments clarify existing guidance that, if an entity presents comparative financial statements that include a material business
combination, the entity should disclose revenue and earnings of the combined entity as though the business combination that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period. The
amendments also expand the supplemental pro forma disclosures to include a description of the nature and amount of material, nonrecurring pro forma adjustments directly attributable to the business combination included in the reported pro forma
revenue and earnings. This guidance became effective, on a prospective basis, for business combinations for which the acquisition date is on or after the first reporting period after December 15, 2010. Our adoption of this guidance did not
have a material impact on our financial statements.

RESULTS OF OPERATIONS

Three Months Ended April 2, 2011 Compared to the Three Months Ended April 3, 2010

The following table sets forth selected information derived from our condensed consolidated statements of operations for the three-month periods ended April 2, 2011 and April 3, 2010.



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|                                          |  |                    |         |   |              |   |         |          |  |   |         |   |  |  |       |   
|----------------------------------------- |  | ------------------ | ------- | - | ------------ | - | ------- | -------- |  | - | ------- | - |  |  | ----- | --
|                                          |  | Three months ended |         |   | $ Change     |   |         | % Change | 
|In thousands                              |  | April 2,2011       |         |   | April 3,2010 |   |         |         
|Net sales                                 |  | $                  | 250,738 |   |              | $ | 266,029 |          |  | $ | (15,291 | ) |  |  | (5.7  | %)
|Cost of products sold                     |  |                    | 119,903 |   |              |   | 128,811 |          |  |   | (8,908  | ) |  |  | (6.9  | %)
|                                          |  |                    |         |   |              |   |         |          |  |   |         |   |  |  |       |   
|Gross profit                              |  |                    | 130,835 |   |              |   | 137,218 |          |  |   | (6,383  | ) |  |  | (4.7  | %)
|% of net sales                            |  |                    | 52.2    | % |              |   | 51.6    | %        |  |   |         |   |  |  |       |   
|                                          |  |                    |         |  
|Selling and administrative expenses       |  |                    | 116,685 |   |              |   | 113,875 |          |  |   | 2,810   |   |  |  | 2.5   | % 
|% of net sales                            |  |                    | 46.5    | % |              |   | 42.8    | %        |  |   |         |   |  |  |       |   
|                                          |  |                    |         |   |              |   |         |          |  |   |        |   |  |  |       |   
|Gain on disposal of fixed assets          |  |                    | (61     | ) |              |   | (71     | )        |  |   | 10      |   |  |  | NM    |   
|Special charges                           |  |                    | 2,763   |   |              |   | 1,466   |          |  |   | 1,297   |   |  |  | NM    |   
|                                          |  |                    |         |   |              |   |         |          |  |   |         |   |  |  |       |   
|Operating income                          |  |                    | 11,448  |   |              |   | 21,948  |          |  |   | (10,500 | ) |  |  | (47.8 | %)
|% of net sales                            |  |                    | 4.6     | % |              |   | 8.3     | %        |  |   |         |   |  |  |       |   
|                                          |  |                    |         |  
|Interest expense, net                     |  |                    | 42,599  |   |              |   | 13,521  |          |  |   | 29,078  |   |  |  | 215.1 | % 
|                                          |  |                    |         |   |              |   |         |          |  |   |         |   |  |  |       |   
|(Loss) income before income taxes         |  |                    | (31,151 | ) |              |   | 8,427   |          |  |   | (39,578 | ) |  |  |       |   
|(Benefit from) provision for income taxes |  |                    | (12,677 | ) |              |   | 3,024   |          |  |   | (15,701 | ) |  |  | NM    |   
|                                          |  |                    |         |   |              |   |         |          |  |   |         |   |  |  |       |   
|Net (loss) income                         |  | $                  | (18,474 | ) |              | $ | 5,403   |          |  | $ | (23,877 | ) |  |  | NM    |   
|                                          |  |                    |         |   |              |   |         |          |  |   |         |   |  |  |       |   

NM = Not meaningful

Our business is managed on the basis of three reportable segments: Scholastic, Memory Book and Marketing and Publishing Services. The following table sets forth selected segment information derived from
our condensed consolidated statements of operations for the three-month periods ended April 2, 2011 and April 3, 2010. For additional financial information about our operating segments, see Note 16, Business Segments, to the
condensed consolidated financial statements.



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|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|--------------------------------- |  | ------------------ | ------- | - | ------------ | - | ------- | -------- |  | - | -------- | - |  |  | ----- | --
|                                  |  | Three months ended |         |   |              |   |         |          | 
|In thousands                      |  | April 2,2011       |         |   | April 3,2010 |   |         | $ Change |  |   | % Change |  
|Net sales                         |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|Scholastic                        |  | $                  | 156,282 |   |              | $ | 157,717 |          |  | $ | (1,435   | ) |  |  | (0.9  | %)
|Memory Book                       |  |                    | 5,572   |   |              |   | 6,788   |          |  |   | (1,216   | ) |  |  | (17.9 | %)
|Marketing and Publishing Services |  |                    | 88,890  |   |              |   | 101,542 |          |  |   | (12,652  | ) |  |  | (12.5 | %)
|Inter-segment eliminations        |  |                    | (6      | ) |              |   | (18     | )        |  |   | 12       |   |  |  | NM    |   
|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|Net sales                         |  | $                  | 250,738 |   |              | $ | 266,029 |          |  | $ | (15,291  | ) |  |  | (5.7  | %)
|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|                                  |  |                    |         |  
|Operating income (loss)           |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|Scholastic                        |  | $                  | 18,510  |   |              | $ | 20,534  |          |  | $ | (2,024   | ) |  |  | 9.9   | % 
|Memory Book                       |  |                    | (14,878 | ) |              |   | (14,520 | )        |  |   | (358     | ) |  |  | (2.5  | %)
|Marketing and Publishing Services |  |                    | 7,816   |   |              |   | 15,934  |          |  |   | (8,118   | ) |  |  | (50.9 | %)
|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|Operating income                  |  | $                  | 11,448  |   |              | $ | 21,948  |          |  | $ | (10,500  | ) |  |  | (47.8 | %)
|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|                                  |  |                    |         |  
|Depreciation and amortization     |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|Scholastic                        |  | $                  | 9,210   |   |              | $ | 8,558   |          |  | $ | 652      |   |  |  | 7.6   | % 
|Memory Book                       |  |                    | 8,707   |   |              |   | 8,772   |          |  |   | (65      | ) |  |  | (0.7  | %)
|Marketing and Publishing Services |  |                    | 8,548   |   |              |   | 8,734   |          |  |   | (186     | ) |  |  | (2.1  | %)
|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   
|Depreciation and amortization     |  | $                  | 26,465  |   |              | $ | 26,064  |          |  | $ | 401      |   |  |  | 1.5   | % 
|                                  |  |                    |         |   |              |   |         |          |  |   |          |   |  |  |       |   

NM = Not meaningful

Net Sales.Consolidated net sales decreased $15.3 million, or 5.7%, to $250.7 million compared to $266.0 million for the first fiscal quarter of 2010.

Net sales for the Scholastic segment were $156.3 million, a decrease of 0.9% compared to $157.7 million for the first fiscal quarter of
2010. This decrease was primarily attributable to lower volume in our graduation products.

Net sales for the Memory Book
segment were $5.6 million, a decrease of 17.9% compared to $6.8 million for the first fiscal quarter of 2010. This decrease was primarily attributable to lower volume.

Net sales for the Marketing and Publishing Services segment decreased $12.6 million, or 12.5%, to $88.9 million from $101.5 million for the first fiscal quarter of 2010. This decrease was primarily
attributable to lower volume in our publishing services and direct marketing operations.

Gross Profit. Consolidated
gross profit decreased $6.4 million, or 4.7%, to $130.8 million for the three months ended April 2, 2011 from $137.2 million for the three-month period ended April 3, 2010. As a percentage of net sales, gross profit margin increased to
52.2% for the three months ended April 2, 2011 from 51.6% for the comparative period in 2010. This increase in gross profit margin was due to a higher proportion of total sales in our Scholastic and Memory Book segments, which carry a higher
relative gross margin than sales in our Marketing and Publishing Services segment.

Selling and Administrative
Expenses. Selling and administrative expenses increased $2.8 million, or 2.5%, to $116.7 million for the three months ended April 2, 2011 from $113.9 million for the corresponding period in 2010. This increase included stock-based
compensation expense and fees and expenses associated with the Repricing in March 2011. Excluding the impact of such stock-based compensation expense and the fees and expenses in connection with the Repricing, selling and administrative expenses
decreased $3.5 million to $110.4 million primarily attributable to lower overall commissions and savings resulting from cost reduction initiatives.

Special Charges. During the three months ended April 2, 2011, we recorded $1.4 million of restructuring costs and $1.4 million of other special charges. Restructuring costs consisted of $0.8
million, $0.3 million and $0.3 million of severance and related benefits associated with reductions in force in the Scholastic, Memory Book and Marketing and Publishing Services segments, respectively. Other special charges consisted of $1.4 million
of non-cash asset related impairment charges associated with the potential sale of one of our owned facilities. The associated employee headcount



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reductions related to the above actions were 45, six and three in the Scholastic, Marketing and Publishing Services and Memory Book segments, respectively.

During the three months ended April 3, 2010, we recorded $1.3 million of restructuring costs and $0.1 million of other special
charges. The Scholastic segment incurred $0.8 million of severance and related benefits associated with the consolidation of its customer service locations and other cost savings initiatives. The Memory Book and Marketing and Publishing Services
segments incurred $0.1 million and $0.4 million, respectively, of severance and related benefits associated with cost savings initiatives. Other special charges for the three months ended April 3, 2010 included $0.1 million of non-cash facility
related asset impairment charges in the Marketing and Publishing Services segment. The associated employee headcount reductions related to the above actions were 51, 16 and five in the Scholastic, Marketing and Publishing Services and Memory Book
segments, respectively.

Operating Income.As a result of the foregoing, consolidated operating income decreased $10.5
million to $11.4 million for the three months ended April 2, 2011 compared to $21.9 million for the comparable period in 2010. As a percentage of net sales, operating income decreased to 4.6% for the first fiscal quarter of 2011 from 8.3% for
the same period in 2010.

Net Interest Expense.Net interest expense was comprised of the following:



|                                                                    |  |                    |        |   |              |   |        |          |  |   |          |  |  |  |       |  
|------------------------------------------------------------------- |  | ------------------ | ------ | - | ------------ | - | ------ | -------- |  | - | -------- |  |  |  | ----- | -
|                                                                    |  | Three months ended |        |   |              |   |        |          | 
|In thousands                                                        |  | April 2,2011       |        |   | April 3,2010 |   |        | $ Change |  |   | % Change | 
|Interest expense                                                    |  | $                  | 40,158 |   |              | $ | 12,320 |          |  | $ | 27,838   |  |  |  | 226.0 | %
|Amortization of debt discount, premium and deferred financing costs |  |                    | 2,463  |   |              |   | 1,325  |          |  |   | 1,138    |  |  |  | 85.9  | %
|Interest income                                                     |  |                    | (22    | ) |              |   | (124   | )        |  |   | 102      |  |  |  | NM    |  
|                                                                    |  |                    |        |   |              |   |        |          |  |   |          |  |  |  |       |  
|Interest expense, net                                               |  | $                  | 42,599 |   |              | $ | 13,521 |          |  | $ | 29,078   |  |  |  | 215.1 | %
|                                                                    |  |                    |        |   |              |   |        |          |  |   |          |  |  |  |       |  

NM = Not meaningful

Net interest expense increased $29.1 million to $42.6 million for the three months ended April 2, 2011 compared to $13.5 million for the comparative 2010 period primarily due to increased borrowings
and higher average interest rates due to the 2010 Refinancing (in which all indebtedness of Holdco and Visant was refinanced at Visant).

Income Taxes.We recorded an income tax benefit for the three months ended April 2, 2011 based on our best estimate of the consolidated effective tax rate applicable for the entire year and
giving effect to tax adjustments considered a period expense or benefit. The effective tax rates for the quarters ended April 2, 2011 and April 3, 2010 were 40.7% and 35.9%, respectively. The increase in effective income tax rate was
primarily due to the anticipated loss of the deduction for domestic manufacturing for 2011 as a result of the carryforward tax effects of the net operating loss generated in 2010 by the Companys U.S. federal tax filing entity, Holdco, which
includes its consolidated subsidiaries, including Visant and its subsidiaries. The increase in effective tax rate was also impacted by reduced utilization at the consolidated group level of foreign tax credits in connection with foreign earnings
repatriations anticipated for 2011. For the quarter ended April 3, 2010, the effective tax rate was also favorably impacted by the nonrecurring effect of the Canada Revenue Agency decision to withdraw its transfer price assessment for Jostens
for the taxable periods 1996 and 1997 and refund certain amounts.

Net (Loss) Income. As a result,
we reported a net loss of $18.5 million for the three months ended April 2, 2011 compared to net income of $5.4 million for the three months ended April 3, 2010.



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LIQUIDITY AND CAPITAL RESOURCES

The following table presents our cash flow activity for the first three months of fiscal 2011 and 2010 and should be read in conjunction
with our condensed consolidated statements of cash flows.



|                                                    |  |                    |         |   |              |   |          |  
|--------------------------------------------------- |  | ------------------ | ------- | - | ------------ | - | -------- | -
|                                                    |  | Three months ended |        
|In thousands                                        |  | April 2,2011       |         |   | April 3,2010 |  
|Net cash (used in) provided by operating activities |  | $                  | (1,768  | ) |              | $ | 46,118   |  
|Net cash used in investing activities               |  |                    | (12,730 | ) |              |   | (21,562  | )
|Net cash used in financing activities               |  |                    | (20,571 | ) |              |   | (127,954 | )
|Effect of exchange rate changes on cash             |  |                    | 37      |   |              |   | (15      | )
|                                                    |  |                    |         |   |              |   |          |  
|Decrease in cash and cash equivalents               |  | $                  | (35,032 | ) |              | $ | (103,413 | )
|                                                    |  |                    |         |   |              |   |          |  

For the three months ended April 2, 2011, cash used in operating activities was $1.8 million compared
with cash provided by operating activities of $46.1 million for the comparable prior year period. The decrease in cash from operating activities of $47.9 million was attributable to lower cash earnings, primarily due to increased interest expense,
and the timing of interest payments due to the 2010 Refinancing, offset somewhat by lower working capital requirements.

Net
cash used in investing activities for the three months ended April 2, 2011 was $12.7 million compared with $21.6 million for the comparative 2010 period. The $8.9 million change was primarily driven by decreased acquisition activity of $4.6
million and lower capital expenditures for property, plant and equipment of $4.0 million during the first three months of 2011 versus the comparable 2010 period. Our capital expenditures relating to purchases of property, plant and equipment were
$12.8 million and $16.8 million for the three months ended April 2, 2011 and April 3, 2010, respectively.

Net cash
used in financing activities for the three months ended April 2, 2011 was $20.6 million, compared with $128.0 million for the comparable 2010 period. Net cash used in financing activities for the three months ended April 2, 2011 primarily
consisted of $4.0 million for the repayment of long-term debt and $16.6 million related to debt financing costs and related expenses from the Repricing in March 2011. Net cash used in financing activities for the three months ended April 3,
2010 consisted of $137.6 million for the payment of the distribution described below offset by an increase in net borrowings of $9.8 million.

On February 26, 2010, the Board of Directors of Holdco declared the February 2010 Distribution in an aggregate amount of $137.7 million (inclusive of the dividend equivalent payment to holders of
vested stock options), or $22.00 per share, on Holdcos outstanding common stock. The February 2010 Distribution was paid on March 1, 2010 to stockholders/optionholders of record on February 26, 2010 and was funded from cash on hand.

During the three months ended April 3, 2010, Visant transferred approximately $137.7 million of cash through Visant
Secondary to Holdco to allow Holdco to make the February 2010 Distribution. The February 2010 Distribution was included in Holdco and its consolidated subsidiaries consolidated balance sheet as a reduction in accumulated earnings and
additional paid-in-capital, and the transfer was reflected in our consolidated balance sheet as a reduction in accumulated earnings and presented in our consolidated statement of cash flows as a distribution to stockholder.

On March 1, 2011, Visant announced the completion of the Repricing providing for the incurrence of new term loans in an aggregate
principal amount of $1,246.9 million, with the proceeds of the new term loans, together with cash on hand, being used to repay the existing term B loans outstanding in full. The amended term loan B facility provides for an interest rate for each
term loan based upon LIBOR or an alternative base rate (ABR) plus a spread of 4.00% or 3.00%, respectively, with a 1.25% LIBOR floor. In connection with the amendment, Visant was required to pay a prepayment premium of 1% of the
outstanding principal amount of the term loan facility along with certain other fees and expenses. A 1% prepayment premium will be payable in respect of subsequent repricing events, if any, occurring on or prior to March 1, 2012.

We use cash generated from operations primarily for debt service obligations, capital expenditures and to fund other working capital
requirements. In assessing our liquidity, we review and analyze our current cash on-hand, the number of days our sales are outstanding and capital expenditure commitments. Our ability to make scheduled payments of principal, or to pay the interest
on, or to refinance our indebtedness, or to fund planned capital expenditures will depend on our future



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operating performance. Future principal debt payments are expected to be paid out of cash flows from operations, cash on hand and, if consummated, future financings. Based upon the current level
of operations, management expects our cash flows from operations along with availability under our Credit Facilities will provide sufficient liquidity to fund our obligations, including our projected working capital requirements, debt interest and
retirement obligations and related costs, and capital spending for the foreseeable future. To the extent we make future acquisitions, we may require new sources of funding, including additional debt or equity financing or some combination thereof.

We experience seasonal fluctuations in our net sales and cash flow from operations, tied primarily to the North American
school year. In particular, Jostens generates a significant portion of its annual sales in the second quarter in connection with the delivery of caps, gowns and diplomas for spring graduation ceremonies and spring deliveries of school yearbooks, and
in the fourth quarter driven by the receipt of customer deposits in our Scholastic and Memory Book segments. The net sales of sampling and other direct mail and commercial printed products have also historically reflected seasonal variations and
generate a majority of annual net sales during the third and fourth quarters, including based on the timing of customers advertising campaigns which have traditionally been concentrated prior to the Christmas and spring holiday seasons. Based
on the seasonality of our cash flow, we traditionally borrow under our Revolving Credit Facility during the third quarter to fund general working capital needs during this period of time when schools are generally not in session and orders are not
being placed, and repay the amount borrowed for general working capital purposes in the fourth quarter when customer deposits in the Scholastic and Memory Book segments are received and customers advertising campaigns in anticipation of the
holiday season generally increase.

We have substantial debt service requirements and are highly leveraged. As of
April 2, 2011, we had total indebtedness of $2,008.4 million (exclusive of $12.3 million letters of credit outstanding and $23.0 million of original issue discount) including $14.7 million of outstanding borrowings under capital lease and
equipment financing arrangements and cash and cash equivalents of $25.2 million. Our principal sources of liquidity are cash flows from operating activities and available borrowings under the Credit Facilities, which included $162.7 million of
available borrowings under Visants $175.0 million Revolving Credit Facility as of April 2, 2011. As of April 2, 2011, Visant had $1,243.8 million outstanding under the Term B Loan facility, $750.0 million aggregate principal amount
outstanding of the Senior Notes, $12.3 million outstanding in the form of standby letters of credit under its secured credit facilities and $14.7 million of outstanding borrowings under capital lease and equipment financing arrangements. There were
no borrowings under the Revolving Credit Facility during the period ended April 2, 2011.

Our liquidity and our ability
to fund our capital requirements will depend on the credit markets and our financial condition. The extent of any impact of credit market conditions on our liquidity and ability to fund our capital requirements or to undertake future financings will
depend on several factors, including our operating cash flows, credit conditions, our credit ratings and credit capacity, the cost of financing and other general economic and business conditions that are beyond our control. If those factors
significantly change or other unexpected factors adversely affect us, our business may not generate sufficient cash flows from operations or we may not be able to obtain future financings to meet our liquidity needs. Any refinancing of our debt
could be on less favorable terms, including becoming subject to higher interest rates. In addition, the terms of existing or future debt instruments, including the Credit Facilities and the indenture governing the Senior Notes, may restrict certain
of our alternatives. We anticipate that, to the extent additional liquidity is necessary to fund our operations or make additional acquisitions, it would be funded through borrowings under our Revolving Credit Facility, the incurrence of other
indebtedness, additional equity issuances or a combination of these potential sources of liquidity. The possibility of consummating any such financing will be subject to conditions in the capital markets at such time. We may not be able to obtain
this additional liquidity when needed on terms acceptable to us or at all.

As market conditions warrant, we and our Sponsors,
including KKR and DLJMBP III and their affiliates, may from time to time redeem or repurchase debt securities, in privately negotiated or open market transactions, by tender offer, exchange offer or otherwise subject to the terms of applicable
contractual restrictions. We cannot give any assurance as to whether or when such repurchases or exchanges will occur and at what price.

As of April 2, 2011, we were in compliance with all covenants under our material debt obligations.



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|ITEM 3. | QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
|------- | ----------------------------------------------------------

There have been no material changes in our exposure to market risk during the quarter ended April 2, 2011. For additional information, refer to Item 7A. of our 2010 Annual Report on Form 10-K
for the fiscal year ended January 1, 2011.



|ITEM 4. | CONTROLS AND PROCEDURES
|------- | -----------------------

Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined in Rule
13a-15(f) under the Securities Exchange Act of 1934, as amended (the Exchange Act).

Our management, under the
supervision of our Chief Executive Officer and Senior Vice President, Chief Financial Officer, evaluated the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the Exchange Act) as of the end of the period
covered by this report. Based upon that evaluation, our Chief Executive Officer and Senior Vice President, Chief Financial Officer concluded that our disclosure controls and procedures are effective as of the end of the period covered by this
report.

During the quarter ended April 2, 2011, there was no change in our internal control over financial reporting
that materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

PART II. OTHER INFORMATION



|ITEM 1. | LEGAL PROCEEDINGS
|------- | -----------------

During
the three months ended April 2, 2011, there were no developments regarding material pending legal proceedings to which we or any of our subsidiaries are a party.



|ITEM 1A. | RISK FACTORS
|-------- | ------------

There have
been no material changes in our risk factors during the quarter ended April 2, 2011. For additional information, refer to Item 1A of our 2010 Annual Report on Form 10-K.



|ITEM 2. | UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
|------- | -----------------------------------------------------------

Our equity securities are not registered pursuant to Section 12 of the Exchange Act. For the first fiscal quarter ended April 2, 2011, we did not issue or sell any equity securities.



|ITEM 3. | DEFAULTS UPON SENIOR SECURITIES
|------- | -------------------------------

None.



|ITEM 4. | [REMOVED AND RESERVED]
|------- | ----------------------



|ITEM 5. | OTHER INFORMATION
|------- | -----------------

None.



|ITEM 6. | EXHIBITS
|------- | --------



|       |  |                                                                                                         
|------ |  | --------------------------------------------------------------------------------------------------------
|       | 
|3.1(2) |  | Amended and Restated Certificate of Incorporation of Visant Corporation (f/k/a Jostens IH Corp.).       
|       | 
|3.2(1) |  | Certificate of Amendment of the Amended and Restated Certificate of Incorporation of Visant Corporation.



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|       |  |                                                                                                                                                  
|------ |  | -------------------------------------------------------------------------------------------------------------------------------------------------
|       | 
|3.3(2) |  | By-Laws of Visant Corporation.                                                                                                                   
|       | 
|31.1   |  | Certification of President and Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 for Visant Corporation.         
|       | 
|31.2   |  | Certification of Senior Vice President, Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 for Visant Corporation.
|       | 
|32.1   |  | Certification of President and Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 for Visant Corporation.         
|       | 
|32.2   |  | Certification of Senior Vice President, Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 for Visant Corporation.



|(1) | Incorporated by reference to Visant Holding Corp.s Form 10-K, filed on April 1, 2005.
|--- | --------------------------------------------------------------------------------------



|(2) | Incorporated by reference to Visant Corporations Form S-4 (file no. 333-120386), filed on November 12, 2004.
|--- | -------------------------------------------------------------------------------------------------------------



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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



|                   |  |                                               
|------------------ |  | ----------------------------------------------
|                   |  | VISANT CORPORATION                            
|                   | 
|Date: May 17, 2011 |  | /s/ Marc L. Reisch                            
|                   |  | Marc L. Reisch                                
|                   |  | President and                                 
|                   |  | Chief Executive Officer                       
|                   |  | (principal executive officer)                 
|                   | 
|Date: May 17, 2011 |  | /s/ Paul B. Carousso                          
|                   |  | Paul B. Carousso                              
|                   |  | Senior Vice President, Chief Financial Officer
|                   |  | (principal financial and accounting officer)