**EXHIBIT      31.1**

**CERTIFICATION          OF THE CHIEF EXECUTIVE OFFICER**

**PURSUANT          TO SECTION 302**

**OF          THE SARBANES-OXLEY ACT OF 2002**

| 1. | I                    have reviewed this quarterly report on Form 10-Q for the quarter                    ended                    September 30, 2008 of China Premium Lifestyle Enterprise,                    Inc. |
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| 2. | Based                    on my knowledge, this report does not contain any untrue statement                    of a                    material fact or omit to state a material fact necessary to make                    the                    statements made, in light of the circumstances under which such                    statements                    were made, not misleading with respect to the period covered                    by this                    report. |
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| 3. | Based                    on my knowledge, the financial statements, and other financial                    information                    included in this report, fairly present in all material respects                    the                    financial condition, results of operations and cash flows of                    the                    registrant as of, and for, the periods presented in this                    report. |
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| 4. | The                    registrant’s other certifying officer(s) and I are responsible for                    establishing and maintaining disclosure controls and procedures                    (as                    defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) for the                    registrant                    and have: |
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| 5. | The                    registrant’s other certifying officer(s) and I have disclosed, based on                    our most recent evaluation of internal control over financial                    reporting,                    to the registrant’s auditors and the audit committee of the registrant’s                    board of directors (or persons performing the equivalent                    functions): |
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|   |                                           |                                                      |
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|   | By:                                  | /s/                  Richard Man                  Fai Lee |
|   | Richard Man Fai Lee                            |
|   | Chief Executive                  Officer       |
|   | (Principal Executive                  Officer) |