SHAREHOLDER AGREEMENT



 Exhibit 10.1 

SHAREHOLDERS’ AGREEMENT 

REGARDING MANAGEMENT OF TOYZAP.COM, INC. 

AND CALL OPTION BY CAGAN CAPITAL, LLC 

THIS AGREEMENT is entered into as of April     , 2010 by and among certain shareholders of TOYZAP.COM, INC, a Texas
Corporation (the “Company”) listed on Exhibit A attached hereto on one hand (the “Shareholders”), and Cagan Capital, LLC, a California limited liability company (“CC”). 

RECITALS 

The parties to this Agreement own the outstanding shares of the Company’s capital stock set forth opposite such Shareholder’s
name on Exhibit A hereto. The parties consider it appropriate and in the best interests of the Company to determine the persons who are to manage the Company. The parties to this Agreement further agree that in the event the Company
does not raise at least $2,000,000 in an equity financing by September 1, 2010, CC shall have the option to purchase all the shares of the Company held by the Shareholders under the terms and conditions herein. 

AGREEMENT 

In consideration of the foregoing and the mutual promises set forth herein, the parties agree as follows: 

1. Definitions. 

1.01. “Shares” shall mean any shares now outstanding or hereafter issued of the Company’s Common Stock, par value
$0.001 per share; and shall further include any other shares of capital stock of the Company of any nature hereafter issued or issuable in substitution for such shares; and any other rights to any other equity or convertible equity of the Company.

 1.02. “Shareholders” shall mean each Person, other than CC, who has executed this Agreement and each Person
who is required to become a party to this Agreement in the future in accordance with the terms hereof. 
 1.03. “CC
Nominee” shall mean Laird Q. Cagan, or any other individual reasonably acceptable to the Shareholders and requested by CC, to be appointed as director of the Company. 

2. Election of CC Director. 

2.01. During the term hereof, each of the Shareholders shall vote all Shares owned or held of record by such Shareholder, in order to
elect the CC Nominee as a Director of the Company. 
 2.02. If at any time a majority in interest of the Shareholders, and all
of the Company’s directors, except the CC Nominee, determine that: (a) the CC Nominee of the Company, after 60 days’ notice, is performing services for any person, firm or corporation engaged in a competing line of business with the
Company; or (b) the CC Nominee, by reason of physical or mental disability has not been able for a period of 60 days to perform 

 

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fully and adequately such person’s duties for the Company and such condition has been verified in writing by a licensed physician; then the CC Nominee may be terminated as director of the
Company by written notice signed by a majority in interest of the Shareholders, and CC may appoint a new CC Nominee. All Shareholders shall cause to be removed any director who does not resign upon receipt of such notice. 

3. Transfer of Shares. 

3.01. No transfer or attempted transfer of any Shares shall be effective unless such Shares shall remain subject to the terms and
conditions of this Agreement and unless and until the proposed transferee shall accept the terms and conditions of this Agreement by executing and delivering to the Company a Statement of Acceptance in the form reasonable acceptable to CC (the
“Statement of Acceptance”). Upon the execution and delivery of the Statement of Acceptance, the transferee thereafter shall be deemed to be a Shareholder under this Agreement 

3.02. The Company shall not transfer or reissue any Shares in violation of this Agreement or without proof of compliance herewith, and
shall not issue, transfer or reissue any Shares (whether or not previously issued) unless they shall be restricted as herein provided by the proposed transferee’s acceptance of the terms and conditions of this Agreement as evidenced by the
execution and delivery of a Statement of Acceptance in the form reasonably acceptable to CC. Upon the execution and delivery of the Statement of Acceptance, the transferee thereafter shall be deemed to be a Shareholder under this Agreement.

 3.03. Any transfer or attempted transfer made in violation of this Agreement shall be void. 

3.04 Except as expressly permitted in this Agreement, no Shareholder (nor its Permitted Transferees (as defined in Section 3.05))
may transfer any of its Shares (which, for purposes of this Agreement, shall include any hereinafter acquired shares of stock of the Company and this prohibition shall apply to any Permitted Transferee (as defined in Section 3.05) hereof),
during the term of this Agreement. For purposes of this Agreement, “transfer” means any transfer, gift, bequest, pledge, encumbrance, hypothecation, assignment, or other act or action, either voluntary or involuntary, by operation of law
or otherwise, whereby, or as a result of which, a Shareholder’s ownership, interest or rights in any Shares are disposed of, impaired, or affected in any way. Each Shareholder severally represents and warrants to, and covenants and agrees with,
the Company that such Shareholder has not granted, and will not grant, any options, warrants, or rights to purchase any of its Shares which have either been issued or authorized by the Company for issuance. 

3.05 The restrictions contained in this Agreement shall not apply with respect to any Transfer of Shares (the “Transferred
Shares”) owned by a Shareholder (the “Transferor”) to any member of such Transferor’s Family Group (as defined herein) (collectively, the “Permitted Transferees”); provided, however, that in the case of a
Transfer under this Section 3.05 then a Terminating Event (defined below) with respect to the Transferor shall cause the provisions of Section 5 to apply to the Transferred Shares and the Transferor shall continue to vote the Shares of the
transferee as described in Section 2. A Transferor’s “Family Group” means (A) the Shareholder’s parents, spouse, siblings, and descendants (whether natural or adopted) and any trust solely for the benefit of the person
and/or any of the person’s spouse and/or descendants and (B) any limited liability company, partnership, or corporation owned, controlled, or formed by a Shareholder, or (C) any

  

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member, partner, or stockholder of a Shareholder or of an entity established by a Shareholder under clause (B). Notwithstanding the foregoing, no party hereto shall avoid the provisions of this
Agreement by making one or more transfers to one or more Permitted Transferees and then disposing of all or any portion of such party’s interest in any such Permitted Transferee. 

4. Legend. 

Each certificate representing Shares shall be endorsed with a legend in substantially the following form, in addition to any other
legends required by the Company in compliance with applicable securities laws: 
 “The transfer of the shares of stock
represented by this Certificate is restricted under the terms of a Shareholders’ Agreement dated April 23, 2010, as it may be amended from time to time. A copy of the Agreement, with all amendments thereto, is on file at the principal
office of the Company.” 
 All certificates shall be held in escrow by the Company until the termination of this Agreement.

 5. Call Option. 

5.01 In the event that the Company does not raise at least $2,000,000 in an equity financing by September 1, 2010
(“Terminating Event”), CC shall have the option, for a period of ninety (90) days from the date of the Terminating Event, to purchase all, but not less than all, of the Shares of the Shareholder (and for purposes of this
Section 5, this will include the Shares of the Shareholder’s Permitted Transferees, as well as any subsequent shares of capital the Company beneficially owned by the Shareholder), and the Shareholder shall sell all of such Shares if such
call option is exercised, on the terms and subject to the conditions set forth in this Section 5. The call option to purchase the Shares of the Shareholder shall be in writing, and may be exercised by CC or by other purchasers designated by CC.
As used in this Section 5, the Shares of the Shareholder shall include any Shares which such Shareholder may have transferred to Permitted Transferees, and shall also include all options or other rights to sell such Shares or acquire additional
shares of equity securities in the Company purchased from or otherwise directly received by the Shareholder from the Company. 

5.02 If CC purchases the Shares of the Shareholder under this section, the purchase price for the Shares of the Shareholder (the
“Call Price”) shall be equal to the amount set forth opposite such Shareholders’ name, set forth on Exhibit A attached hereto, subject to adjustment for stock splits, dividends, and the like. 

6. Pre-emption. 

The Articles of Incorporation and Bylaws of the Company shall at all times be, and be interpreted to be, consistent with the provisions
of this Agreement, and the parties hereto shall not seek to enforce any provision of such Articles of Incorporation or Bylaws that is inconsistent with any provision of this Agreement. 

7. Term. 

This Agreement shall terminate upon the occurrence of any of the following events: 

(a) The second anniversary of the effective date of this Agreement. 

 

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 (b) Cessation of the Company’s business. 

(c) The bankruptcy, receivership or dissolution of the Company. 

(d) The effectiveness of a merger, consolidation or sale of substantially all of the Company’s assets if the Company is not the
surviving corporation, except that a merger or consolidation with a subsidiary which effects a mere change in the form or domicile of the Company without changing the respective shareholdings of the Shareholders, shall not terminate this Agreement
even if the Company is not the surviving corporation. 
 8. Miscellaneous. 

8.01. Entire Agreement. This Agreement constitutes the entire agreement of the parties with respect to the subject matter hereof, and
supersedes all prior negotiations or agreements, whether written or oral. This Agreement shall be binding upon and inure to the benefit of the parties and their heirs, personal representatives, successors and assigns. 

8.02. Amendments. This Agreement may be amended only by a writing signed by the Company and a majority in interest of the Shareholders.

 8.03. Assignment. Except as otherwise expressly provided herein, the rights and obligations of the parties pursuant to this
Agreement may not be assigned without the express written consent of CC and a majority in interest of the other Shareholders. Any assignment or attempted assignment made in violation of this Agreement shall be void. 

8.04. Severability. In case any provision of the Agreement shall be adjudicated by a court of competent jurisdiction to be invalid,
illegal, or unenforceable, such provision, as to such jurisdiction, shall be ineffective, without affecting the validity, legality, and enforceability of the remaining provisions of this Agreement or affecting the validity or enforceability of such
provision in any other jurisdiction. 
 8.05. Costs and Fees. In any action at law or in equity to enforce any of the provisions
or rights under this Agreement, the unsuccessful party or parties of such litigation, as determined by the court in a final judgment or decree, shall pay to the successful party or parties all costs, expenses and reasonable attorneys’ fees
incurred by the successful party or parties, including, without limitation, such costs, expenses and fees on any appeals. If the successful party or parties shall recover judgment in any action or proceeding, its costs, expenses and attorneys’
fees shall be included in as part of such judgment. 
 8.06. Governing Law. This Agreement shall be governed by and interpreted
in accordance with the laws of the State of California. 
 8.07. Jurisdiction. The Shareholders and the Company agree that any
suit, action or proceeding instituted against one or more of them with respect to this Agreement may be brought in any federal or state court located in Santa Clara County, California. The Shareholders and the Company, by the execution and delivery
of this Agreement, irrevocably waive any obligation or any right of immunity on the ground of venue, the convenience of the forum or the jurisdiction of such courts, or from the execution of judgments resulting therefrom, and the parties hereto
irrevocably accept and submit to the jurisdiction of the aforesaid courts in any suit, action or proceeding and consent to the service of process by certified mail at the respective address of the Company and Shareholders set forth in the signature
pages hereof and such other address as such party shall have designated in writing to the other parties hereto. 
 8.08.
Specific Enforcement. Because of the unique relationship of the Shareholders 
  

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and the unique value of their interests in the Company, in addition to any other remedies which the Shareholders may have upon breach of the agreements contained herein, the obligations and
rights contained in Sections 2, 3 and 5 of this Agreement shall be specifically enforceable. 
 8.09 Headings. The headings of
the sections, subsections, and paragraphs of this Agreement have been added for convenience only and shall not be deemed to be a part of this Agreement. 

8.10. Counterparts. This Agreement may be executed in any number of counterparts, each of which shall be an original, but all of which
together shall constitute one instrument. 
 [Signature Pages Follow] 

 

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 IN WITNESS WHEREOF, the Parties hereto have executed and delivered this Shareholders’
Agreement as of the date first above written. 
 CAGAN CAPITAL, LLC 

 

	
	  

	Laird Q. Cagan, Managing Member

 SHAREHOLDERS:

  

									
	Harold Montgomery	 		 	Cynthia Bailey
			
	  
	 		 	  

			
	[Harold Montgomery, IRA]	 		 	Molly Ann Montgomery 1995 Trust
					
	By:	 	  
	 		 	By:	 	  

	Name:	 	  
	 		 	Name:	 	  

	Title:	 	  
	 		 	Title:	 	  

			
	Philip Graham Montgomery 1997 Trust	 		 	Molly Ann Montgomery 2010 Trust
					
	By:	 	  
	 		 	By:	 	  

	Name:	 	  
	 		 	Name:	 	  

	Title:	 	  
	 		 	Title:	 	  

				
	Philip Graham Montgomery 2010 Trust	 		 		 	
					
	By:	 	  
	 		 		 	
	Name:	 	  
	 		 		 	
	Title:	 	  
	 		 		 	

  

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 IN WITNESS WHEREOF, the Parties hereto have executed and delivered this Shareholders’
Agreement as of the date first above written. 
 SHAREHOLDERS: 

 

									
	  
	 		 	Benjamin C. Jessen 2010 Trust
	[Craig Jessen, IRA]	 		 	
					
	By:	 	  
	 		 	By:	 	  

	Name:	 	  
	 		 	Name:	 	  

	Title:	 	  
	 		 	Title:	 	  

			
	Brooke A. Jessen 2010 Trust	 		 	Barrett C. Jessen 2010 Trust
					
	By:	 	  
	 		 	By:	 	  

	Name:	 	  
	 		 	Name:	 	  

	Title:	 	  
	 		 	Title:	 	  


  


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 IN WITNESS WHEREOF, the Parties hereto have executed and delivered this Shareholders’
Agreement as of the date first above written. 
 SHAREHOLDERS: 

 

					
	Alexander Upfill-Brown	 		 	Stuart Upfill-Brown
			
	  
	 		 	  

			
	Philip O’B Montgomery, III	 		 	Carter Montgomery
			
	  
	 		 	  

			
	John Montgomery	 		 	Peter Montgomery
			
	  
	 		 	  

			
	Mary McDermott	 		 	Mark McKinley
			
	  
	 		 	  

			
	Trisha Wilson	 		 	James Bass
			
	  
	 		 	  

			
	Brian Bolton	 		 	Risher Randall
			
	  
	 		 	  

			
	David Randall	 		 	William Randall
			
	  
	 		 	  

			
	Richard Sesler	 		 	
			
	  
	 		 	

  

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 IN WITNESS WHEREOF, the Parties hereto have executed and delivered this Shareholders’
Agreement as of the date first above written. 
 SHAREHOLDERS: 

 

									
	John Liviakis	 		 	Michael Bayes
			
	  
	 		 	  

			
	Wells Fargo Bank Roth IRA Custodian for John Liviakis	 		 	Wells Fargo Bank Roth IRA Custodian for Steven D. Lee
					
	By:	 	  
	 		 	By:	 	  

	Name:	 	  
	 		 	Name:	 	  

	Title:	 	  
	 		 	Title:	 	  

			
	Michael McTeigue	 		 	Michael Helft
			
	  
	 		 	  

			
	Kathy Cole	 		 	Pam Dobbs
			
	  
	 		 	  

			
	Daryl O’Neill	 		 	Jill Hayashima
			
	  
	 		 	  

			
	Barbara Hall	 		 	Clark R. Moore
			
	  
	 		 	  



 

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 IN WITNESS WHEREOF, the Parties hereto have executed and delivered this Shareholders’
Agreement as of the date first above written. 
 SHAREHOLDERS: 

 

									
	Wells Fargo Bank Roth IRA Custodian for Laird Q. Cagan	 		 	Well s Fargo Bank Roth IRA Custodian for Sherry W. Cagan
					
	By:	 	  
	 		 	By:	 	  

					
	Name:	 	  
	 		 	Name:	 	  

					
	Title:	 	  
	 		 	Title:	 	  

			
	McAfee Capital, LLC	 		 	John Winter
				
	By:	 	  
	 		 	  

					
	Name:	 	  
	 		 		 	
					
	Title:	 	  
	 		 		 	
			
	John Cagan	 		 	David Cagan
			
	  
	 		 	  

			
	Wells Fargo Bank Roth IRA Custodian for Philip J. Kranenberg	 		 	Mark Moskowitz
				
	By:	 	  
	 		 	  

				
	Name:	 	  
	 		 	
				
	Title:	 	  
	 		 	

  

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 IN WITNESS WHEREOF, the Parties hereto have executed and delivered this Shareholders’
Agreement as of the date first above written. 
 SHAREHOLDERS: 

 

							
	  
	 		 	  

				
	By:	 	  
	 		 	  

				
	Name:	 	  
	 		 	
				
	Title:	 	  
	 		 	

  

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 Exhibit A 

Shareholders 
  

						
	 Shareholder Name
	  	Number of Shares Held*	  	Call Price*
	 Harold Montgomery
	  	595,000	  	$	14,714.07
	 Wells Fargo Bank Roth IRA Custodian for Harold Montgomery
	  	1,905,000	  	$	47,109.74
	 Wells Fargo Bank Roth IRA Custodian for Craig A. Jessen
	  	1,650,000	  	$	40,803.71
	 Wells Fargo Bank Roth IRA Custodian for Cynthia Bailey
	  	250,001	  	$	6,182.40
	 Alexander Upfill-Brown
	  	3,556	  	$	87.94
	 Stuart Upfill-Brown
	  	3,556	  	$	87.94
	 Molly Ann Montgomery 1995 Trust
	  	23,621	  	$	584.14
	 Philip Graham Montgomery 1997 Trust
	  	23,621	  	$	584.14
	 Molly Ann Montgomery 2010 Trust
	  	250,000	  	$	6,182.38
	 Philip Graham Montgomery 2010 Trust
	  	250,000	  	$	6,182.38
	 Philip O’B Montgomery, III
	  	35,003	  	$	865.61
	 Carter Montgomery
	  	23,229	  	$	574.44
	 John Montgomery
	  	2,117	  	$	52.35
	 Peter Montgomery
	  	2,117	  	$	52.35
	 Mary McDermott
	  	46,089	  	$	1,139.76
	 Mark McKinley
	  	23,123	  	$	571.82
	 Trisha Wilson
	  	23,181	  	$	573.26
	 James Bass
	  	5,048	  	$	124.83
	 Brian Bolton
	  	1,475	  	$	36.48
	 Risher Randall, Jr.
	  	23,491	  	$	580.92

  

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	 David Randall
	  	4,938	  	$	122.11
	 William Randall
	  	4,938	  	$	122.11
	 Richard Sesler
	  	896	  	$	22.16
	 Benjamin C. Jessen 2010 Trust
	  	200,000	  	$	4,945.90
	 Brooke A. Jessen 2010 Trust
	  	200,000	  	$	4,945.90
	 Barrett C. Jessen 2010 Trust
	  	200,000	  	$	4,945.90
	 John Liviakis
	  	257,380	  	$	6,364.88
	 Wells Fargo Bank Roth IRA Custodian for John Liviakis
	  	242,620	  	$	5,999.88
	 Michael Bayes
	  	50,000	  	$	1,236.48
	 Clark R. Moore
	  	75,000	  	$	1,854.71
	 Wells Fargo Bank Roth IRA Custodian for Steven D. Lee
	  	37,500	  	$	927.36
	 Wells Fargo Bank Roth IRA Custodian for Michael McTeigue
	  	25,000	  	$	618.24
	 Michael Helft
	  	12,500	  	$	309.12
	 Wells Fargo Bank Roth IRA Custodian for Kathy Cole
	  	15,000	  	$	370.94
	 Pam Dobbs
	  	10,000	  	$	247.30
	 Daryl O’Neill
	  	12,500	  	$	309.12
	 Jill Hayashima
	  	2,500	  	$	61.82
	 Barbara Hall
	  	2,500	  	$	61.82
	 Wells Fargo Bank Roth IRA Custodian for Laird Q. Cagan
	  	837,500	  	$	20,710.97
	 Wells Fargo Bank Roth IRA Custodian for Sherry W. Cagan
	  	600,000	  	$	14,837.71
	 John Winter
	  	50,000	  	$	1,236.48
	 John Cagan
	  	25,000	  	$	618.24
	 David Cagan
	  	25,000	  	$	618.24
	 Wells Fargo Bank Roth IRA Custodian for Philip J. Kranenburg
	  	12,500	  	$	309.12

  

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	 Mark L. Moskowitz
	  	45,000	  	$	1,112.83
			
	 TOTAL:
	  	8,087,500	  	$	200,000.00

  

	*	Subject to adjustment for stock splits, dividends and the like. 


 

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