965 S Wells Street  Lake Geneva, WI 53147  www.thepfoc.com

September 24, 2018 

Submitted via regulations.gov

Ambassador Robert E. Lighthizer

U.S. Trade Representative

Office of the U.S. Trade Representative

600 17th Street NW

Washington, DC 20508

RE: Request To Consider Requests for Exclusion of Particular Products From the 

Determination of Action Pursuant to Section 301: China’s Acts, Policies, and Practices 

Related to Technology Transfer, Intellectual Property, and Innovation (USTR-2018-0025)

Dear Ambassador Lighthizer:

Primex Family of Companies (“Primex”) hereby submits this request to exclude items under the 

Harmonized Tariff Schedule of the United States (“HTS”) subheading 9015.80.8080 from the 

additional ad valorem duty of 25 percent on approximately $34 billion worth of Chinese 

imports.154

Primex is a small, 75-year old family business that focuses on applying current and future 

technology to help people’s lives become easier and more convenient and businesses more 

productive. We believe innovation is synonymous with small business and live that credo. Our 

offerings span from clocks parts, to weather stations to industrial scale cloud solutions. We 

process over 20 billion transactions a month supporting sensor monitoring devices for the Joint 

Commission deemed by the Centers for Medicare and Medicaid Services. Our products are in 

over 30 percent of all hospitals today and we are one of the largest suppliers of weather stations 

and clocks in North America through our mass online and direct channels.

Our business started at a kitchen table by an innovative entrepreneur who wanted to make a 

better life for his family and have an impact on his community. It is a classic American story 

built on sweat equity and innovation, and we are proud to have started from just an idea and have 

grown into a larger company. Over the course of the last 75 years, we have grown Primex into a 

$100,000,000 business and employ 175 people in the U.S., Canada and Hong Kong, 150 of 

which are located here in the U.S. We are proud of our longevity given the average lifetime of a 

 

154 Notice of Action and Request for Public Comment Concerning Proposed Determination of Action Pursuant to\

Section 301: China’s Acts, Policies, and Practices Related to Technology Transfer, Intellectual Property, and 

Innovation, 83 Fed. Reg. 28710 (Jun. 20, 2018). 
2

company on the S&P is less than 15 years today and getting shorter, as well as our ability to 

provide good, stable jobs here in the U.S.

CCV. Product Description

We request that USTR exclude the Homeview Reverse Color Display that is imported under 

HTS subheading 9015.80.8080. 

Item: Homeview Reverse Color Display

HTS subheading: 9015.80.8080

Item Description: Home Environment Display

Material(s): Plastic, electronic components, LCD, metal

Item Size (H x W x D inches): 2.5 x 6.375 x 10.375

Item Weight (pounds): 1.41

CCVI. Primex Cannot Source Homeview Reverse Color Display From Countries 

Outside Of China. 

The Homeview Reverse Color Display and comparable products are not available in the U.S. or 

countries outside of China. While we have explored the possibility of sourcing these products 

from other countries, there are no alternative manufacturers of the Homeview Reverse Color 

Display. 

Shifting to a non-Chinese source for the Homeview Reverse Color Display is not a viable option 

at this time. Global supply chains are extremely complex and it can take years to find the right 

partners who can meet the proper criteria and produce products at the scale and cost that is 

needed. It has taken almost three decades to develop our supply chain relationships in China and 

ensure that the Homeview Reverse Color Display meets the high quality standards we expect. 

Our relationship is actually with a small, private family business that has no relationship with the 

Chinese government and not interested in manufacturing advanced technology. 

We have explored the possibility of sourcing the Homeview Reverse Color Display from other 

countries, including within the U.S. However, this would be a serious interruption to our overall 

supply chain with many additional costs that we will not be able to justify or fund due to the 

extensive impact of the current tariffs.

It is economically infeasible to contemplate funding a complete rebuilding of our supply chain 

for the Homeview Reverse Color Display in the U.S. given the investment and time required. 

We do not believe any bank would fund such an endeavor due to the inherent risk, small size, 

and ongoing costs such as low pay and high job turnover in this type of manufacturing. 

Additionally, the U.S. is not a competitive market to develop this type of low technology 

manufacturing, mainly due to prohibitive cost disadvantages such as labor and raw material 

costs. The U.S. is a mature advanced country with higher expectations and opportunities for its

citizens.
3

CCVII. The Imposition of this Duty on the Homeview Reverse Color Display Has a 

Significant Impact on Primex’s Business, Resulting in a Significant Profit Loss 

and Reduction of Primex’s Workforce. 

Year Value (dollars) Quantity

2015 [ [

2016 [ [

2017 [ [

Imposing a tariff on the Homeview Reverse Color Display will do irreparable harm to our small, 

family business. The cumulative impact of the list 1 Section 301 tariffs would cost Primex 

millions of dollars in increased duties. These additional unexpected costs for our small business 

are layered on top of the detrimental impacts from the tariffs already imposed on our products on 

lists 2 and those proposed for list 3 that total over $5.9 million. 

Because this product is a low margin commodity product, the additional duty on the Homeview 

Reverse Color Display will absorb our entire profit margin, resulting in any sales of these 

products to be at a loss. The increased duties on the Homeview Reverse Color Display cannot be 

absorbed by Primex and would result in significant financial losses and put our future in 

jeopardy. Due to the tariffs, we are considering major staff reductions. If we are unable to 

obtain tariff relief, we will be forced to eliminate two thirds of our employees, which is almost 

our entire consumer division. 

It is almost impossible for Primex to pass these tariffs along to our customers or U.S. consumers. 

The Homeview Reverse Color Display sells in a very competitive, price driven market due to 

their commodity nature and inelastic demand profile. Our end customers are price sensitive and 

we will not be able to compete in the market if we raise our prices. Additionally, our retail 

customers will not accept price increases for the Homeview Reverse Color Display. We have 

annual contracts that we are expected to perform to and this includes fixed pricing. Further, the 

tariff on this product makes us vulnerable to losing our market share. Our foreign competitors 

are not subject to these tariffs and will be able to supply our customers with the Homeview 

Reverse Color Display at a more competitive price and absorb our place in the market. 

The tariffs imposed on the Homeview Reverse Color Display are disproportionately large in 

comparison to our small, family business selling this good. As a result, the tariff will irreparably 

hurt Primex’s ability to provide good, stable, U.S. based jobs and continue to supply consumers 

and businesses goods to make their lives and jobs easier. 

CCVIII. Imposing the Ad Valorem Tariff under Section 301 on the Homeview 

Reverse Color Display Will Not Be Effective in Eliminating China’s Predatory 

Acts. 

USTR’s Section 301 report found that various policies and practices of the Chinese government 

are designed to promote Chinese companies as leaders in supplying certain advanced 

technologies around the world and to reduce imports of these technologies that Chinese 
4

industries rely upon. According to USTR and the White House’s Office of Trade and 

Manufacturing policy, China has participated in physical and cyber-enabled theft of 

technologies, required technology transfer for market access, and investment restrictions, among 

other coercive and intrusive restrictions that harm American intellectual property rights, 

innovation, and technology development.155

According to the various Section 301 reports, the technologies that China targets through its 

policies are advanced technologies in the following industries: (1) advanced information 

technology; (2) robotics and automated machine tools; (3) aircraft and aircraft components; (4) 

maritime vessels and marine engineering equipment; (5) advanced rail equipment; (6) new 

energy vehicles; (7) electrical generation and transmission equipment; (8) agricultural machinery 

and equipment; (9) new materials; and (10) pharmaceuticals and advanced medical devices.156

Notably, the Homeview Reverse Color Display and its manufacture are not among the list of 

advanced technologies or industries that are targeted by the Chinese government policies.

The Homeview Reverse Color Display does not contain sensitive technology or intellectual 

property that is the target of China’s practices. The technology used is relatively simple and is 

generally considered a late, low technology product. They are not made through advanced 

technology manufacturing. Generally, our products do not provide value in and of themselves. 

It can require sophisticated software to provide value. People buy our products for the utility 

they provide not necessarily because of technology in the product. 

Because our products do not contain sensitive technology or intellectual property that is the 

target of China’s practices, we have not experienced any of the intellectual property theft, cyber 

theft, or other technology-related compilations that advanced technology industries have faced.

Due to these factors, we believe that targeting these tariffs on the Homeview Reverse Color 

Display is misplaced and will not curb China’s predatory policies, and instead negatively impact 

U.S. consumers. 

* * *

 

155 USTR, Findings of the Investigation Into China’s Acts, Policies, And Practices Related to Technology Transfer, 

Intellectual Property, and Innovation Under Section 301 of the Trade Act of 1974 1–2 (Mar. 22, 2018) [hereinafter 

Section 301 Findings]; Office of Trace and Manufacturing Policy, Executive Office of the President, How China’s 

Economic Aggression Threatens the Technologies and Intellectual Property of the United States and World (Jun. 

2018) [hereinafter China’s Economic Aggression].

156 Section 301 Findings, at 14. 
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Primex appreciates the opportunity to request this exemption from the Section 301 tariffs. While 

we understand and support the motivation for fair trade policies and a level playing field, we 

respectfully request that the Homeview Reverse Color Display imported from China under HTS 

subheading 9015.80.8080 be exempt from the additional 25 percent ad valorem duty because it 

will not accomplish the desired purpose and will have a significant detrimental impact on 

Primex, the businesses we supply, and U.S. consumers.

Respectfully submitted, 

Paul Shekoski

Chief Executive Officer

Primex Family of Companies