Exhibit 4.33





Exhibit 4.33




[Note: Translation from the original agreement written in Chinese]




Execution Copy




Fifth Amended and Restated Exclusive Purchase Right Agreement




eLong, Inc. (hereinafter “Party A”)

Registered Address: 4th Floor, Hutchence David Century Garden, George Town, Grand Cayman, Cayman
Islands.



Guangfu Cui (hereinafter “Party B”)

ID No.: 110108196902010857

Address: No.1, XiangHongqi Street, Haidian District, Beijing




Beijing Asia Media Interactive Advertising Co., Ltd. (hereinafter “Party C”)

Registered Address: Xingke Plaza-B, 10 Jiuxianqiao Street, Chaoyang District, Beijing

Legal Representative: Justin Tang




eLongNet Information Technology (Beijing) Co., Ltd. (hereinafter “Party D”)

Registered Address: 10 Jiu Xian Qiao Road, Chaoyang District, Beijing

Legal Representative: Justin Tang




WHEREAS:





	1.	 	Party A is a company registered and established in Cayman Islands; Party B is a PRC resident;
Party C is a limited liability company established and validly existing in accordance with PRC
laws; Party D is a wholly foreign owned enterprise established and validly existing in
accordance with PRC laws, and is a wholly-owned subsidiary of Party A.






	2.	 	According to the Fourth Exclusive Purchase Right Agreement signed between Party B, Party C, Party
D and Yue Justin Tang, who formerly held a 75% equity interest in Party C, on December 28th, 2007, Yue
Justin Tang offered Party A the exclusive right to purchase Party C’s equity interest held
by Yue Justin Tang.






	3.	 	According to the Share and Debt Transfer Agreement signed between Party B and Yue Justin Tang
on June 11, 2010, Party B is the transferee of the 75% equity interest in Party C from Yue Justin Tang and
all rights and obligations relating thereto. Party
B currently holds 100% equity of Party C as the result of foresaid assignment.






	4.	 	To reflect Part B’s succeeding the agreement
signed between Party A, Party C and Party D and Yue Justin Tang, each party hereby
amends and restate the agreement as follows:




 


 









 










NOW, THEREFORE, the parties to this agreement hereby agree on June 11, 2010 as follows:



Chapter One. Purchases and Sale of Equity Interest




1.1 Authorization



Party B hereby irrevocably delivers to Party A, under the laws of the PRC, an irrevocable sole
authority of, following the steps decided by Party A, and the price specified in 1.3 of this
agreement, purchasing by Party A or by one or more persons designated by Party A (the “Designated
Persons”) at any time from Party B of its all or part of the equity interest of Party C (“Purchase
Right of Equity Interest”). Besides Party A and the Designated Persons, any third party does not
have such Purchase Right of Equity Interest. Party C hereby agrees the delivery of Purchase Right
of Equity Interest from Party B to Party A. As specified in this and this agreement, the “person”
has the meaning of a person, corporation, joint venture, partnership, enterprise, trust or
non-corporation organization.



1.2 Procedure




Upon and subject to the laws and regulations of PRC, Party A may send a written notice (the “Notice
of Purchase of Equity Interest”) to Party B upon its performance of purchase to explain in detail
the way of purchase.



1.3 Purchase Price




Unless appraisal is required by PRC law at the time of execution of the exclusive purchase right,  the price of the Purchased Equity Interest
(“Purchase Price”) shall be an equivalent of the actual amount of the Purchased Equity Interest
contributed by Party B.



1.4 Transfer of the Purchased Equity Interest




Every time upon Party A’s performance of the Purchase Right of Equity Interest:



(a) Party B shall supervise and urge Party C to convene the shareholders meeting, and during the
meeting, to pass the decision or resolution to transfer the equity interest from Party B to Party A
and/or the Designated Persons;



(b) Party B shall, upon the terms and conditions of this agreement and the Notice of Purchase of
Equity Interest, enter into Equity Interest Transfer Agreement with Party A (or, in applicable
situation, the Designated Persons); and



(c) The related parties shall execute all other requisite contracts, agreements or documents,
acquire all requisite approval and consent of the government, and, without any security interest,
perform all requisite action to transfer the valid ownership of the Purchased Equity Interest to
Party A and/or the Designated Person, and to cause Party A and/or the Designated Person to be the
registered owner of the Purchased Equity Interest. For this and this agreement, “Security Interest”
has the meaning of security, mortgage, right or interest of the third party, any purchase right of
equity interest, right of acquisition, prior purchase right, right of set-off, ownership detainment
or other security arrangements. To further define the meaning, it does not include any security
interest subject to this agreement or the equity interest pledge contract of Party B. As described
in this and this agreement, “the Equity Interest Pledge Agreement of Party B” has the meaning of
the Equity Interest Pledge Agreement entered into by Party D and Party B dated as of the execution
date of this agreement. According to the said agreement, to secure Party C to perform the
obligations subject to the Exclusive Technology Service Agreement entered into between Party C and
Party D, Party B pledges all its equity interest in Party C to Party D.


 


 









 





1.5 Payment




Whereas contemplated in the Loan Agreement, any proceeds gained by Party B from the transfer of its
equity interest in Party C shall be used, according to the Loan Agreement, as the payment to its
loan borrowed from Party A. Therefore, except otherwise other arrangement shall be applied
according to the applicable law, upon the performance of the Purchase Right of Equity Interest by
Party A, the Purchase Price shall be used as the payment for the principal as well as the interests
from Party B to Party A subject to the loan. Party A does not need pay the Purchase Price to Party
B anymore.



Chapter Two. Promises Relating to Equity Interest




2.1 Covenants Relating to Party C




Party C hereby covenants:



(a) Without prior written consent by Party A, not, in any form, to complement, change or renew the
articles of the association of Party C, to increase or decrease registered capital of the
corporation, or to change the structure of the registered capital in any other forms;



(b) Following good finance and business practices, to maintain the exist of the
corporation, prudently and effectively operate business and process affairs;



(c) Without prior written consent by Party A, not, dated from the execution date of this agreement,
to sale, transfer, mortgage or dispose in any other form any assets, legitimate or beneficial
interest of business or income of Party C, or to approve any other security interest set on it;



(d) Without prior written notice by Party A, no debt shall take place, be inherited, be guaranteed,
or be allowed to exist, with the exception of: (i) debt from normal or daily business but not from
borrowing; and (ii) debt having been disclosed to Party A or having gained written consent from
Party A;



(e) To normally operate all business to maintain the asset value of Party C, without doing or
otherwise any action that sufficiently affects the operation and asset value;



(f) Without prior written consent by Party A, not to enter into any material contract, with the
exception of the contract entered into during the normal business (as in this paragraph, a contract
with a value more than a hundred thousand Yuan (RMB100,000) shall be deemed as a material
contract);



(g) Without prior written consent by Party A, not to provide loan or credit loan to anyone;




(h) Upon the request of Party A, to provide all operation and finance materials relevant to Party
A;


 


 









 





(j) Without prior written consent by Party A, Party C shall not to merge or affiliate with any
person, or purchase any Person or invest in any Person;



(k) To notify Party A immediately the occurrence or the probable occurrence of the litigation,
arbitration or administrative procedure related to the assets, business and income of Party C; (l)
In order to keep the ownership of Party C to all its assets, to execute all requisite or
appropriate documents, do all requisite or appropriate action, and advance all requisite or
appropriate accusation, or make requisite or appropriate plea for all claims;



(m) Without prior written notice by Party A, not to assign stock interests to shareholders in any
form, but upon the request of Party A, to assign all its assignable profits to their own
shareholders;



2.2 Promises Relating Party B




Party B promises:




(a) Without prior written consent by Party A, from the date of this agreement, not to
sell, transfer, mortgage or dispose in any other form any legitimate or beneficial interest of
equity interest in Party C held by Party B, or to approve any other security interest set on it,
with the exception of the pledge set on the equity interest of Party B subject to Equity Interest
Pledge Agreement of Party B;



(b) Without prior written notice by Party A, not to cause the Board of Shareholders commissioned by
Party C not to approve or execute any approving document to, sale, transfer, mortgage or dispose in
any other form any legitimate or beneficial interest of equity interest, or to approve any other
security interest set on it, with the exception of such actions made to Party A or the designated
person of Party A;



(c) To cause the shareholders meeting commissioned by it not to approve or execute any approving
document for Party C to, with no prior written notice by Party A, merger or associate with any
person, or purchase any person or invest in any person;



(d) To notify Party A the occurrence or the probable occurrence of the litigation, arbitration or
administrative procedure related to the equity interest owned by it;



(e) To cause the shareholders meeting commissioned by it to vote to approve the transfer of the
Purchased Equity Interest subject to this agreement;



(f) In order to keep its ownership of the equity interest, to execute all requisite or appropriate
documents, do all requisite or appropriate action, and advance all requisite or appropriate
accusation, or make requisite or appropriate plea for all claims;



(g) Upon the request of Party A, to commission any person designated Party D to be the member of
the board of directors of Party C;


 


 









 





(h) Upon the request of Party A at any time, to immediately transfer its equity interest to the
representatives designated by Party A unconditionally and at any time, and abandon its prior
purchase right of such equity interest transferring to another available shareholder;



(i) To prudently comply with the terms and conditions of this agreement and other agreements
entered into totally or respectively by Party B, Party C and Party A., to actually perform all
obligations under these agreements, without doing or otherwise any action that sufficiently affects
the validity and enforceability of these agreements;



2.3 Promises Relating Party D




Considering Party B has pledged the stockholder’s right of Party C, hold by Party B, to Party D.
Party D agrees that in case Party A exercises the right of purchasing stockholder’s right during
the validity period of Equity Interest Pledge Agreement, Party B shall transfer the stockholder’s
right to Party A or other appointed personnel in accordance with the agreement, the aforesaid
transformation shall not be bound by the regulation that the transformation of Party B’s
stockholder’s right shall be limited, in the Equity Interest Pledge Agreement.



3. Representations and Warranties




Representations and Warranties of Party B and Party C




Dated as of the execution date of this agreement and every transferring date, Party B and Party C
hereby each represents and warrants together and respectively to Party A as follows:



(a) It has the power and ability to enter into and deliver this agreement, and any equity
interest-transferring agreement (“Transferring Agreement”, respectively) having it as a party, for
every single transfer of the purchased equity interest according to this Agreement, and to perform
its obligations under this agreement and any Transferring Agreement. Upon execution, this agreement
and the Transferring Agreements having it as a party constitute a legal, valid and binding
obligation of it enforceable against it in accordance with its terms;



(b) The execution, delivery of this agreement and any Transferring Agreement and performance of the
obligations under this agreement and any Transferring Agreement do not: (i) cause to violate any
relevant laws of PRC; (ii) constitute a conflict with its articles of association or other
organizational documents; (iii) cause to breach any contract or instruments to which it is a party
or having binding obligation on it, or cause to breach any contract or instruments to which it is a
party or having binding obligation on it; (iv) cause to violate relevant authorization of any
consent or approval to it and/or any continuing valid condition; or (v) cause any consent or
approval authorized to it to be suspended, removed, or into which other requests be added;



(c) Party C bears the kind and sellable ownership of all assets. Party C does not set any security
interest on the said assets;


 


 









 





(d) Party C does not have any undischarged debt, with the exception of (i) debt from its normal
business; and (ii) debt having been disclosed to Party A and having gained written consent from
Party A;



(e) Party C abides by all laws and regulations applicable to the purchase of assets;




(f) No litigation, arbitration or administrative procedure relating to equity interest, assets of
Party C or the corporation is underway or to be decided or to probably take place; and



(g) It bears the kind and sellable ownership of its equity interest, it does not set any security
interest on the said assets.



4. Effective Date




This agreement shall be established and come into effect from the execution date of this agreement,
and has a validity period of 20 years.



5. Applicable Law and Dispute Resolution




5.1 Applicable Law




The execution, validity, construing and performance of this agreement, and resolution of the
disputes under this agreement, shall be in accordance with officially published and publicly
attainable laws of PRC (“PRC laws”). Issues not regulated by the PRC laws shall apply international
legal rules and conventions.



5.2 Dispute Resolution




(a) Any dispute, conflict or claim arising from the agreement or relating with the agreement
(including any issue relating with the existence, validity or termination of the agreement) should
be submitted to China International Economic and Trade Arbitration Commission (the “Arbitration
Commission”). Arbitration
Commission shall conduct arbitration in accordance with the current effective rules of arbitration
application. The arbitration award shall be final and binding upon both parties.



(b) Arbitration place shall be Beijing, PRC.



(c) Arbitration language shall be Chinese.




(d) The arbitral panel shall be composed of three arbitrators. Both parties should respectively
appoint an arbitrator, the chairman of the court of arbitration shall be appointed by both parties
through consultation. In case both parties do not coincide in opinion of the person selected for
the chief arbitrator within twenty days from the date of their respectively appoint a arbitrator,
the director of Arbitration Commission shall have right to appoint the chief arbitrator. The chief
arbitrator shall not be Chinese citizen or United State citizen.


 


 









 





(e) Both parties agreed that the court of arbitration established according to the regulation shall
have right to provide actually performed relief on the proper situation according with PRC Law
(including but not being limited to Law of Contract of the People’s Republic of China). For the
avoidance of doubt, both parties further that any court having jurisdiction (including PRC Court)
shall carry out the arbitral award of actual performance issued by the court of arbitration.



(f) Both parties agreed to conduct arbitration in accordance with this regulation, and irrepealably
waive the right to appeal, reexamine or prosecute to national court or other administration of
justice in any form, and the precondition shall be that the aforesaid waiver is effective. However
the waiver of both parties does not include any post-arbitration injunction, post-arbitration
distress warrant or other command issued by any court having jurisdiction (including PRC Court) for
terminating the arbitration procedure or carrying out any arbitral award.



6. Taxes and Expenses




Every party shall, according to laws of PRC, bear any and all transferring and registering taxes,
costs and expenses for the preparation and execution of this Agreement and all Transferring
Agreements, and those arising from or imposed on the party, to complete the transactions of this
Agreement and all Transferring Agreements.



7. Notices



This agreement requests that notices or other communications sent by any party or corporation shall
be written in Chinese or English, and be delivered in person, by mail or telecopy to other parties
at the following addresses or other specified addresses noticed by other parties to the party. The
date deemed to be duly given or made shall be confirmed as follows: (a) for notices delivered in
person, the date of delivery shall be deemed as having been duly given or made; (b) for notices
delivered by mail, the tenth day of the delivery date of air certified mail with postage prepaid
(as shown on stamp) or the fourth day of the delivery date to an internationally certified delivery
institution shall be deemed as having been duly given or made; and (c) for notices by telecopy, the
receipt date showed on the delivery confirming paper of the relevant document shall be deemed as
having been duly given or made.



Party A: eLong, Inc.

Address: 4th Floor, Hutchence David Century Garden, George Town, Grand Cayman, Cayman Islands.

Fax: 8610-64366019

Tel: 8610-58602288

Addressee: Sami Farhad




Party B: Guangfu Cui

Address: No.1, XiangHongqi Street, Haidian District, Beijing

Fax: 8610-64366019

Tel: 8610-58602288



 


 









 





Party C: Beijing Asia Media Interactive Advertising Co., Ltd.

Registered Address: 203 Xingke Plaza-B, 10 Jiuxianqiao Street, Chaoyang District Beijing

Fax: 8610-64366019

Tel: 8610-5860228

Addressee: Guangfu Cui




Party D: eLongNet Information Technology (Beijing) Co., Ltd.

Address: 10 Jiu Xian Qiao Road, Chaoyang District, Beijing

Fax: 8610-64366019

Tel: 8610-5860228

Addressee: Guangfu Cui




8. Confidentiality




Both the parties admit and confirm any oral or written materials exchanged by the parties relating
to this agreement are confidential. Both parties shall maintain the secrecy and confidentiality of
all such materials. Without written approval by the other party, the party shall not disclose to ay
third party any
relevant materials, but with the exception of the following: (a) the public know or may know such
materials (but not disclosed by the party accepting the materials); (b) materials needed to be
disclosed subject to ordinance or listing rules or precedents of stock exchange; or (c) any party
necessarily discloses materials to its legal or financial consultant relating the transaction of
this agreement, and this legal or financial consultant shall have the obligation of confidentiality
similar to that set forth in this. The breach of the obligation of confidentiality by staff or
employed institution of any party shall be deemed as the breach of such obligation by that party,
and by whom the liabilities for breach shall be bored. No matter this agreement may terminate by
any reason, this shall continue in force and effect.



9. Further Warranties




The Parties to the agreement agree to promptly execute documents reasonably requisite to the
performance of the provisions and the aim of this agreement or documents beneficial to it, and to
take actions reasonably requisite to the performance of the provisions and the aim of this
agreement or actions beneficial to it.



10. Miscellaneous




10.1 Amendment, Modification and Supplement




Upon amendment, modification and supplement of this agreement shall be subject to the written
agreement executed by each party.


 


 









 





10.2 Observance of Laws and Regulations




The parties of the contract shall observe and make sure the operation of each party fully observe
all laws and regulations of PRC officially published and publicly gainable.



10.3 Entire Contract




Except the written amendment, supplement and modification of this agreement upon the date of
execution, this agreement shall constitute the entire contract of the parties hereto with respect
to the object hereof and supersedes all prior oral or written agreements, representation and
contracts with respect to the object hereof.



10.4 Headings




The headings contained in this agreement are for convenience of reading only and shall not affect
the interpretation, explanation or in any other way the meaning of the provisions of this
agreement.



10.5 Language




This agreement is executed in Chinese in quadruplicate.



10.6 Severability




If any one or more provisions of this agreement are judged as invalid, illegal or nonenforceable in
any way according to any laws or regulations, the validity, legality and enforceability of other
provisions hereof shall not be affected or impaired in any way. All parties shall, through sincere
consultation, urge to replace those invalid, illegal or nonenforceable provisions with valid ones,
and from such valid provisions, similar economic effects shall be tried to reach as from those
invalid, illegal or non-enforceable provisions.



10.7 Successor




This Contract shall bind and benefit the successor of each party and the transferee allowed by each
party.



10.8 Survival




(a) Any obligation taking place or at term hereof prior to the end or termination ahead of the end
of this agreement shall continue in force and effect notwithstanding the occurrence of the end or
termination ahead of the end of the agreement.



(b) Item 5, Item 7 and Item 10.8 hereof shall continue in force and effect after the termination of
this agreement.


 


 









 





10.9 Waiver




Any party to this agreement may waive the terms and conditions of this agreement. Such waiver
shall be valid only if set forth in an instrument in writing signed by the party or parties to be
bound thereby. Any waiver by a party to the breach hereof by other parties in certain situation
shall not be construed as a waiver to any similar breach by other parties in other situation.



(No text hereunder)




IN WITNESS THEREFORE, the parties hereof have caused this agreement to be executed by Parties to
this Agreement or through their duly authorized representatives as of the date first written above.



Party A: eLong, Inc.

Signature of Authorized Representative: /s/ Sami Farhad



Party B: Guangfu Cui

Signature: /s/ Guangfu Cui



Party C: Beijing Asia Media Interactive Advertising Co., Ltd.

Signature of Authorized Representative:

Official Seal: /s/ [seal of Beijing Asia Media Interactive Advertising Co., Ltd.]




Party D: eLongNet Information Technology (Beijing) Co., Ltd.

Signature of Authorized Representative: /s/ Guangfu Cui

Official Seal: /s/ [seal of eLongNet Information Technology (Beijing) Co., Ltd.]