UNITED
STATES

SECURITIES
AND EXCHANGE COMMISSION

Washington,
D.C. 20429



FORM
10-K/A



[X]
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934



For
the fiscal year ended December 31, 2018



or



[  ]
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934



For
the transition period from __________ to __________



Commission
file number: 000-54584



PACIFIC
VENTURES GROUP, INC.

(Exact
name of registrant as specified in its charter)



|Delaware                            |  | 75-2100622             
|----------------------------------- |  | -----------------------
|(State
    or other jurisdiction of |  | (I.R.S.
    Employer   
|incorporation
    or organization)  |  | Identification
    No.)



|117
    West 9th Street, Suite 316           |  |               
|-------------------------------------------- |  | --------------
|Los
    Angeles, California                  |  | 90015         
|(Address
    of principal executive offices) |  | (Zip
    Code)



Registrant’s
telephone number, including area code: (310) 392-5606



Securities
registered pursuant to Section 12(b) of the Act: None



Securities
registered pursuant to Section 12(g) of the Act: Common Stock, $0.001 par value per share



Indicate
by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes [  ]
No [X]



Indicate
by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes [  ]
No [X]



Indicate
by check mark if the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [  ]



Indicate
by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive
Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (Section 232.405 of this chapter) during
the preceding 12 months (or such shorter period that the registrant was required to submit and post such files. Yes [X] No [  ]



Indicate
by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not
be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference
in Part III of this Form 10-K or any amendment to this Form 10-K. Yes [  ] No [X]



Indicate
by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting
company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,”
“smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.



|Large
    accelerated filer | [  ]                        |                                                   | Accelerated
    filer         | [  ]
|--------------------------- | --------------------------- | ------------------------------------------------- | ----------------------------- | ----
|Non-accelerated
    filer   | [  ]                        | (Do
    not check if a smaller reporting company) | Smaller
    reporting company | [X] 
|                            | Emerging
    growth company | [  ]                                             



If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for
complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ]



Indicate
by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes [  ] No [X]



The
aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant, as of December 31,
2018, was approximately $9,817,024. For the sole purpose of making this calculation, the term “non-affiliate” has
been interpreted to exclude directors, executive officers and holders of 10% or more of the registrant’s common stock, and
the value was calculated based the number of shares held as of December 31, 2018.



As
of December 31, 2018, the registrant had outstanding 237,337,445 shares of common stock, $0.001 par value.




















EXPLANATORY
NOTE



The
Company has amended its annual report on Form 10-K for the period ended December 31, 2018 to include additional information regarding
its May 1, 2018 acquisition of San Diego Farmers Outlet, Inc., update its disclosure in Item 9A, disclose its adoption of ASC
606, and amend its officer certifications on Exhibits 31.1 and 31.2 to add certain missing language.











TABLE
OF CONTENTS



|             |                                                                                                              | Page
    No.
|------------ | ------------------------------------------------------------------------------------------------------------ | ------------
|             | PART I                                                                                                       |             
|             |                                                                                                              |             
|Item
    1.  | Business                                                                                                     | 1           
|             |                                                                                                              |             
|Item
    1A. | Risk Factors                                                                                                 | 3           
|             |                                                                                                              |             
|Item
    1B. | Unresolved Staff Comments                                                                                    | 12          
|             |                                                                                                              |             
|Item
    2.  | Properties                                                                                                   | 12          
|             |                                                                                                              |             
|Item
    3.  | Legal Proceedings                                                                                            | 12          
|             |                                                                                                              |             
|Item
    4.  | Mine Safety Disclosures                                                                                      | 12          
|             |                                                                                                              |             
|             | PART II                                                                                                      |             
|             |                                                                                                              |             
|Item
    5.  | Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities | 13          
|             |                                                                                                              |             
|Item
    6.  | Selected Financial Data                                                                                      | 13          
|             |                                                                                                              |             
|Item
    7.  | Management’s Discussion and Analysis of Financial Condition and Results of Operations                        | 14          
|             |                                                                                                              |             
|Item
    7A. | Quantitative and Qualitative Disclosures About Market Risk                                                   | 17          
|             |                                                                                                              |             
|Item
    8.  | Financial Statements and Supplementary Data                                                                  | 18          
|             |                                                                                                              |             
|Item
    9.  | Changes in and Disagreements with Accountants on Accounting and Financial Disclosure                         | 19          
|             |                                                                                                              |             
|Item
    9A. | Controls and Procedures                                                                                      | 19          
|             |                                                                                                              |             
|Item
    9B. | Other Information                                                                                            | 20          
|             |                                                                                                              |             
|             | PART III                                                                                                     |             
|             |                                                                                                              |             
|Item
    10. | Directors, Executive Officers and Corporate Governance                                                       | 21          
|             |                                                                                                              |             
|Item
    11. | Executive Compensation                                                                                       | 23          
|             |                                                                                                              |             
|Item
    12. | Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters               | 24          
|             |                                                                                                              |             
|Item
    13. | Certain Relationships and Related Transactions, and Director Independence                                    | 26          
|             |                                                                                                              |             
|Item
    14. | Principal Accountant Fees and Services                                                                       | 28          
|             |                                                                                                              |             
|             | PART IV                                                                                                      |             
|             |                                                                                                              |             
|Item
    15. | Exhibits, Financial Statement Schedules                                                                      | 29          
|             |                                                                                                              |             
|             | Signatures                                                                                                   | 31          











Cautionary
Statement Regarding Forward-Looking Statements



This
Annual Report on Form 10-K (this “Annual Report”) contains forward-looking statements. The SEC encourages companies
to disclose forward-looking information so that investors can better understand a company’s future prospects and make informed
investment decisions. This Annual Report and other written and oral statements that we make from time to time contain such forward-looking
statements that set out anticipated results based on management’s plans and assumptions regarding future events or performance.
We have tried, wherever possible, to identify such statements by using words such as “anticipate,” “estimate,”
“expect,” “project,” “intend,” “plan,” “believe,” “will”
and similar expressions in connection with any discussion of future operating or financial performance. In particular, these include
statements relating to future actions, future performance or results of current and anticipated sales efforts, expenses, the outcome
of contingencies, such as legal proceedings, and financial results.



We
caution that the factors described herein and other factors could cause our actual results of operations and financial condition
to differ materially from those expressed in any forward-looking statements we make and that investors should not place undue
reliance on any such forward-looking statements. Further, any forward-looking statement speaks only as of the date on which such
statement is made, and we undertake no obligation to update any forward-looking statement to reflect events or circumstances after
the date on which such statement is made or to reflect the occurrence of anticipated or unanticipated events or circumstances.
New factors emerge from time to time, and it is not possible for us to predict all of such factors. Further, we cannot assess
the impact of each such factor on our results of operations or the extent to which any factor, or combination of factors, may
cause actual results to differ materially from those contained in any forward-looking statements.



Use
of Market and Industry Data



This
Annual Report includes market and industry data that we have obtained from third-party sources, including industry publications,
as well as industry data prepared by our management on the basis of its knowledge of and experience in the industries in which
we operate (including our management’s estimates and assumptions relating to such industries based on that knowledge). Management
has developed its knowledge of such industries through its experience and participation in these industries. While our management
believes the third-party sources referred to in this Annual Report are reliable, neither we nor our management have independently
verified any of the data from such sources referred to in this Annual Report or ascertained the underlying economic assumptions
relied upon by such sources. Furthermore, references in this Annual Report to any publications, reports, surveys or articles prepared
by third parties should not be construed as depicting the complete findings of the entire publication, report, survey or article.
The information in any such publication, report, survey or article is not incorporated by reference in this Annual Report.



Forecasts
and other forward-looking information obtained from these sources involve risks and uncertainties and are subject to change based
on various factors, including those discussed under “Risk Factors,” “Cautionary Statement Regarding Forward-Looking
Statements,” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations”
in this Annual Report.



Trademarks,
Service Marks and Trade Names



This
Annual Report contains references to our trademarks, service marks and trade names and to trademarks, service marks and trade
names belonging to other entities. Solely for convenience, trademarks, service marks and trade names referred to in this Annual
Report, including logos, artwork and other visual displays, may appear without the ® or TM symbols,
but such references are not intended to indicate, in any way, that their respective owners will not assert, to the fullest extent
under applicable law, their rights thereto. We do not intend our use or display of other companies’ trade names, service
marks or trademarks or any artists’ or other individuals’ names to imply a relationship with, or endorsement or sponsorship
of us by, any other companies or persons.













PART
I



|ITEM
    1. | BUSINESS
|----------- | --------



Unless
the context requires otherwise or unless otherwise stated, references to “our Company,” “Pacific Ventures,”
“PACV,” “we,” “us,” “our” and similar references refer to Pacific Ventures Group,
Inc. and its consolidated subsidiaries.



Overview



Pacific
Ventures was incorporated under the laws of the State of Delaware on October 3, 1986, under the name AOA Corporation. On November
12, 1991, the Company changed its name to American Eagle Group, Inc. On October 22, 2012, the Company changed its name to Pacific
Ventures Group, Inc.



The
current structure of Pacific Ventures resulted from a share exchange with Snöbar Holdings, Inc. (“Snöbar”),
which was treated as a reverse merger for accounting purposes. On August 14, 2015, Pacific Ventures and its stockholders entered
into a share exchange agreement (the “Share Exchange Agreement”) with Snöbar Holdings, Inc. (“Snöbar
Holdings”), pursuant to which Pacific Ventures acquired 100% of the issued and outstanding shares of Snöbar Holdings’
Class A and Class B common stock in exchange for 22,500,000 restricted shares of Pacific Ventures’ common stock, while simultaneously
issuing 2,500,000 shares of Pacific Ventures’ restricted common stock to certain other persons, including for services provided
and to a former officer of the Company (the “Share Exchange”).As the result of the Share Exchange, Snöbar Holdings.
became Pacific Venture’s wholly owned operating subsidiary and the business of Snöbar Holdings became the Company’s
sole business operations, and Snöbar Holdings’ majority owned subsidiary, MAS Global Distributors, Inc., a California
corporation (“MGD”),became indirect subsidiary of Pacific Ventures.



Prior
to the Share Exchange, the Company operated as an insurance holding company and through its subsidiaries, marketed and underwrote
specialized property and casualty coverage in the general aviation insurance marketplace. However, in 1997, after selling several
of its divisions, the Company’s remaining insurance operations were placed into receivership and the Company ceased operating
its insurance business.



Since
the Share Exchange represented a change in control of the Company and a change in business operations, the business operations
changed to that of Snöbar Holdings and the discussions of business operations accompanying this filing are solely that of
Snöbar Holdings and its affiliates and subsidiaries comprising of Snöbar Trust , IPIC, and MGD.



Snöbar
Holdings was formed under the laws of the State of Delaware on January 7, 2013. Snöbar Holdings is the trustor and sole beneficiary
of Snöbar Trust, a California trust (“Trust”), which was formed in June 1, 2013. The current trustee that holds
legal title to the Trust is Clark Rutledge, who is the father of Shannon Masjedi, who is the Company’s President, Chief
Executive Officer, Interim Chief Financial Officer, Treasurer, Secretary and majority stockholder . The Trust owns 100% of the
shares of International Production Impex Corporation, a California corporation (“IPIC”), which was formed on August
2, 2001. IPIC is in the business of selling alcohol-infused ice cream and ice-pops, and holds all of the rights to the liquor
licenses to sell such products and trade names “SnöBar”. As such, the Trust holds all ownership interest of IPIC
and its liquor licenses, permitting IPIC to sell its product to distributors, with all income, expense, gains and losses rolling
up to the Trust, of which Snöbar Holdings is the sole beneficiary. Snöbar Holdings also owns 99.9% of the shares of
MAS Global Distributors, Inc., a California corporation (“MGD”). MGD is in the business of selling and leasing freezers
and providing marketing services. As a result of the foregoing, Snöbar Holdings is the primary beneficiary of all assets,
liabilities and any income received from the business of the Trust and IPIC through the Trust and is the parent company of MGD.



The
Trust and IPIC are considered variable interest entities (“VIEs”) and Snöbar Holdings is identified as the primary
beneficiary of the Trust and IPIC. Under the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification(“ASC”)
810, Snöbar Holdings performs ongoing reassessments of whether it is the primary beneficiary of a VIE. As the assessment
of Snöbar Holdings’ management is that Snöbar Holdings has the power to direct the activities of a VIE that most
significantly impact the VIE’s activities (it is responsible for establishing and operating IPIC), and the obligation to
absorb losses of the VIE that could potentially be significant to the VIE and the right to receive benefits from the VIE that
could potentially be significant to the VIE’s economic performance, it was therefore concluded by management that Snöbar
Holdings is the primary beneficiary of the Trust and IPIC. As such, the Trust and IPIC were consolidated in the financial statements
of Snöbar Holdings since the inception of the Trust, in the case of the Trust, and since the inception of Snöbar Holdings,
in the case of IPIC.



On
June 12, 2017, the Company, entered into a Purchase and Sale Agreement to acquire Healthy Foods Markets LLC, a Carson, California
based healthy food and grocery retailer. The contemplated acquisition of the business was aimed at creating a fulfillment center
for the Sn ö bar products and to create additional and immediate revenue and exposure for the Company. However, after further
consideration and additional due diligence review of the target businesses, the Company determined to rescind the transaction
and the related purchase agreements.



On
May 1, 2018, Royalty Foods Partners, LLC – a Florida Limited Liability Corporation and a subsidiary of Pacific Ventures
Group, Inc. – completed an asset acquisition of San Diego Farmers Outlet, Inc. (SDFO), a California Corporation. The Company
is the managing member and owner of 80,000 of the Class B Units of membership of Royalty Partners, and TCA Global Credit Master
Fund, LP (“TCA”) owns 19,000 of the Class B Units and 1,000 Class A Units.



San
Diego Farmers Outlet was started in over thirty-five years ago to provide primarily restaurants customers in southern California’s
three largest counties with quality food and produce and does business under the names of Farmers Outlet and San Diego Farmers
Outlet.



The
assets purchased include an operating grocery business, including inventory, fixtures and several trucks. There were no material
relationships between San Diego Farmers Outlet and its affiliates other than in respect to the transaction. San Diego Farmers
Outlet received $1,120,000 (including $70,000 as adjusted for inventory) in cash at closing. The Company and Royalty Partners
(collectively, the (“Borrower”) borrowed the funds paid to complete the Asset Purchase from TCA, pursuant to a Senior
Secured Facility Agreement (collectively, with ancillary agreements, the “Loan Agreement”) by and among TCA as lender
and the Company and Royalty Partners as borrowers, which Loan closed simultaneously with the Closing and completion of the Asset
Purchase as described above.



The
Company and Royalty Partners entered into and closed the Loan Agreement on April 30, 2018, whereby TCA provided $1,120,000 cash
to the Borrowers to fund and close the Asset Purchase. The amount of the initial loan (“Initial Loan”) to the Borrowers
was $1,750,000, as evidenced by a Promissory Note (the “Note”) attached to the Loan Agreement, and the Initial Loan
matures February 2020. Monthly payments of $24,000 commence on June 2018. Payment on the Loan is secured by various pledge and
guaranty agreements of all of the assets of the Company’s subsidiaries, and the shares owned by the Company’s Chief
Executive Officer, in favor of TCA in event of the Borrower’s default of any its obligations under the Loan Agreement. The
entire amount of the unpaid portion of the Initial Loan is due and payable upon default.



Our
principal executive office is located at 117 West 9th Street, Suite 316, Los Angeles, California. Our main telephone number is
(310) 392-5606.



1







Description
of Operations of Pacific Ventures Group, Inc.



General



On
May 1, 2018, Royalty Foods Partners, LLC – a Florida Limited Liability Corporation and a subsidiary of Pacific Ventures
Group, Inc. – completed an asset acquisition of San Diego Farmers Outlet, Inc. (SDFO), a California Corporation. San Diego
Farmers Outlet was started in over thirty-five years ago to provide primarily restaurants customers in southern California’s
three largest counties with quality food and produce, and does business under the name of Farmers Outlet and San Diego Farmers
Outlet.



Farmers
Outlet provides a wide array of products to serve customers of all types. However, they do have a niche in providing fresh produce
and food products. Farmers Outlet provides specialty produce that the larger distributors do not carry on a daily basis. Unlike
some larger distributors who make their customers receive products on a day and time convenient to the distributor, Farmers Outlet
delivers daily and pays attention to what the customer wants. Farmers Outlet added products to meet the needs of restaurants,
Hotels, Clubs and bars, Resorts, food trucks and caterers. Free delivery was added to demonstrate that Farmers Outlet had customers
interest first in mind.



Since
the acquisition, SDFO has increased sales of its wholesale business, and still plan on expanding our current delivery territory
from 25 miles to a 40-mile radius. SDFO is also in the process of obtaining new delivery trucks to add to the current fleet of
trucks. The Company has begun marketing to new restaurants in the area, most notably Asian and Italian restaurants, and have let
restaurants know that SDFO can deliver the finest produce in market.



SDFO
installed new signage around the retail market, added additional landscaping to enhance the appearance of the market, and purchased
a new Point of Sale system to improve efficiency and ordering processes.



The
Company will continue to evaluate its projected expenditures relative to its available cash and to seek additional means of financing
in order to satisfy the Company’s working capital and other cash requirements.



Market
and Strategy



SDFO
covers a large market area servicing Los Angeles, Orange County and San Diego, which we have estimated to be a $2.5 billion addressable
market.



Unlike
some larger distributors who make their customers receive products on a day and time convenient to the distributor, SDFO delivers
daily and pays attention to what the customer wants. Farmers Outlet added products to meet the needs of restaurants, Hotels, Clubs
and bars, Resorts, food trucks and caterers. Free delivery was added to demonstrate that Farmers Outlet had customers interest
first in mind.



Farmers
Outlet provides a wide array of products to serve customers of all types. However, they do have a niche in providing fresh produce
and food products. Farmers Outlet provides specialty produce that the larger distributors do not carry on a daily basis.



Farmers
Outlet covers a large market area servicing Los Angeles, Orange County and San Diego, which we have estimated to be a $2.5 billion
addressable market. Farmers Outlet currently services the San Diego territory and has over 125 active customers, and no customer
represents more than five percent of Farmers Outlet gross revenues.



The
company services customers in high, middle and low-income communities with a specialty in providing food and fresh produce to
customers serving small to medium size restaurants of all nationalities, including Chinese, Korean, Mexican, American, Japanese
and Thai.



Pacific
Ventures intends to expand its business through the acquisition of other food manufacturing and distribution companies that serve
the Los Angeles, Orange County and San Diego area, thereby combining and expanding upon a combined customer base with a expanding
range of products and services.



Pacific
Ventures will continue to market its SnöBar product line, which include proprietary premium ice cream and sorbets that are
distilled spirit cocktails containing up to 15% quality liqueurs and liquors. Currently, there are four flavors available: Brandy
Alexander; Brandy Alexander with chocolate chips; Grasshopper; and Pink Squirrel. There are also numerous different liquor ice
cream flavors in development in classic ice cream drink styles such as Coffee Liqueur Ice Cream, Piña Colada Sorbet, Sherry
Ice Cream, and Strawberry Margarita Sorbet. Pacific Ventures is establishing a new production relationship with a wholesale frozen
food co-packing company that can meet our volume production and HAACP quality control requirements.



Trademarks



IPIC
sells the SnöBar products under a number of trademarks, brand names and trade names that are important to its continued success.
The SnöBar brand is fully trademarked within the United States. IPIC’s business could be adversely affected by the
loss of any major brand or by material infringement of its intellectual property rights. The SnöBar products are also subject
to intellectual property risks because existing trademark laws offer only limited protection, and the laws of some countries in
which the SnöBar products are or may be developed, manufactured or sold may not fully protect the SnöBar products from
infringement by others.



Employees



As
of December 31, 2018, Pacific Ventures comprised five (5) employees who managed the affairs of the parent corporation and the
operations of its subsidiaries. On an as needed basis, the Company hires independent contractors to perform specific tasks related
to the Company’s business interests.



2







|ITEM
    1A. | RISK
    FACTORS
|------------ | ----------------



An
investment in our common stock involves a high degree of risk. You should carefully consider the risks described below and the
other information in this report before making a decision to invest in our common stock. If any of the following risks and uncertainties
develop into actual events, our business, results of operations and financial condition could be adversely affected. In those
cases, the trading price of our common stock could decline and you may lose all or part of your investment.



Risks
Relating to Our Business and Industry



We
are seeking to market and advertise alcohol infused frozen products, and may not be able to accomplish our goal.



A
key feature of our growth strategy is to engage in the marketing and advertising of alcohol infused frozen products. Doing so
presents significant challenges and subjects our business to significant risks. For example, we face substantial competition in
these areas, and do not have as extensive a history of operating in these areas as some of our competitors. If we are unsuccessful
in marketing and advertising alcohol infused frozen products, our ability to grow our business could be significantly limited.



The
alcohol and dessert industries are highly competitive and if we are unable to compete successfully, our business will be harmed.



The
alcoholic beverage industry and the dessert industry are extremely competitive. If we are unable to compete successfully against
current or future competitors in such industries, our revenues, margins and market share could be adversely affected, any of which
could significantly harm our business, operating results or financial condition.



Our
success depends on certain key personnel.



Our
performance to date has been and will continue to be largely dependent on the talents, efforts and performance of our senior management
and key technical personnel. It is anticipated that our executive officers will enter into employment agreements. However, while
it is customary to use employment agreements as a method of retaining the services of key personnel, these agreements do not guarantee
us the continued services of such employees. In addition, we have not entered into employment agreements with most of our key
personnel. The loss of our executive officers or our other key personnel, particularly with little or no notice, could cause delays
on projects and could have an adverse impact on our client and industry relationships, our business, operating results or financial
condition.



We
rely on highly skilled and qualified personnel, and if we are unable to continue to attract and retain such qualified personnel
it will adversely affect our businesses.



Our
success depends to a significant extent on our ability to identify, attract, hire, train and retain qualified creative, technical
and managerial personnel. We expect competition for personnel with the specialized creative and technical skills needed to create
our products and provide our services will continue to intensify. We often hire individuals on a project-by-project basis, and
individuals who work on one or more projects for us may not be available to work on future projects. If we have difficulty identifying,
attracting, hiring, training and retaining such qualified personnel, or incur significant costs in order to do so, our business
and financial results could be negatively impacted.



Risks
associated with commodity price volatility and energy availability could adversely affect our business.



We
are exposed to risks associated with commodity price volatility arising from supply conditions, geopolitical and economic variables,
weather, and other unpredictable external factors. We buy commodities such as fresh produce for the production, packaging and
distribution of our products. Availability, increases and volatility in the prices of these commodities, as well as products sourced
from third parties and energy used in making, distributing and transporting our products, could increase the manufacturing and
distribution costs of our products. While in the past we have been able to mitigate the impact of these cost increases through
productivity improvements and pricing adjustments, there is no assurance that we will be able to offset such cost increases in
the future.



We
rely on the performance of wholesale distributors and other marketing arrangements and could be adversely affected by consolidation,
poor performance or other disruptions in our distribution channels and customers.



The
replacement, poor performance or financial default of a major distributor or one of its major customers could adversely affect
our business. Industry consolidation could also adversely affect our margins and profitability. Though large customers can offer
efficiencies and unique opportunities, they can also seek to make significant changes in their volume of purchases, represent
a large number of competing products, negotiate more favorable terms and seek price reductions, which could negatively impact
our financial results.



3







Our
operations may be adversely affected by failure to maintain or renegotiate distribution, supply, manufacturing or license agreements
on favorable terms.



We
have a number of distribution, supply, manufacturing and license agreements for our supplies and products. These agreements vary
depending on the particular supply and/or product, but tend to be for a fixed number of years. There can be no assurance that
we will be able to renew these agreements on favorable terms or that these agreements will not be terminated. Termination of these
agreements or failure to renew these agreements on favorable terms could have a negative effect on our results of operations and
financial condition.



If
we are unable to effectively manage organizational productivity and global supply chain efficiency and flexibility, then our business
could be adversely affected.



We
need to continually evaluate our organizational productivity and supply chains and assess opportunities to reduce costs. We must
also enhance quality, speed and flexibility to meet changing and uncertain market conditions. Our success also depends in part
on refining our cost structure and supply chains so that we have flexibility and are able to respond to market pressures to protect
profitability and cash flow or ramp up quickly and effectively to meet demand. Failure to achieve the desired level of quality,
capacity or cost reductions could adversely affect our financial results. Despite our efforts to control costs and increase efficiency
in our facilities, increased competition could still cause us to realize lower operating margins and profitability.



Our
operating results may fluctuate significantly, which may cause the market price of our common stock to decrease significantly.



Our
operating results may fluctuate as a result of a number of factors, many of which are outside of our control. As a result of these
fluctuations, financial planning and forecasting may be more difficult and comparisons of our operating results on a period-to-period
basis may not necessarily be meaningful. Accordingly, you should not rely on our annual and quarterly results of operations as
any indication of future performance. Each of the risk factors described in this “Risks Related to Our Business” section,
and the following factors, may affect our operating results:



| | ● | our
    ability to continue to attract clients for our services and products;                                                                                       
| | - | --------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | ● | the
    amount and timing of operating costs and capital expenditures related to the maintenance and expansion of our businesses,
    operations and infrastructure;
| | ● | our
    focus on long-term goals over short-term results;                                                                                                           
| | ● | the
    results of our investments in high risk products;                                                                                                           
| | ● | general
    economic conditions and those economic conditions specific to our industries;                                                                           
| | ● | changes
    in business cycles that affect the markets in which we sell our products and services; and                                                              
| | ● | geopolitical
    events such as war, threat of war or terrorist actions.                                                                                            



In
response to these fluctuations, the value of our common stock could decrease significantly in spite of our operating performance.
In addition, our business, and the alcoholic beverage business, has historically been cyclical and seasonal in nature, reflecting
overall economic conditions as well as client budgeting and buying patterns.



The
cyclicality and seasonality in our business could become more pronounced and may cause our operating results to fluctuate more
widely.



We
have a history of losses, have generated limited revenue to date, and may continue to suffer losses in the future.



We
have a history of losses and have generated limited revenue to date. We expect to continue to incur losses for the foreseeable
future. If we cannot become profitable, our financial condition will deteriorate, and we may be unable to achieve our business
objectives, including without limitation, having to cease operations due to a lack of capital.



Our
accountants have raised substantial doubt regarding our ability to continue as a going concern.



As
noted in our consolidated financial statements, we had an accumulated stockholders’ deficit of $7,499,045 and recurring
losses from operations as of December 31, 2018. Our net loss for the fiscal year ended December 31, 2018 was $1,547,598.
We also had a working capital deficit of approximately $1,355,94 as of December 31, 2018. We intend to fund operations
through raising additional capital through debt financing and/or equity issuances and increased lending activities which may be
insufficient to fund our capital expenditures, working capital or other cash requirements for the year ending December 31, 2018.
We are continuing to seek additional funds to finance our immediate and long term operations. The successful outcome of future
financing activities cannot be determined at this time and there is no assurance that if achieved, we will have sufficient funds
to execute our intended business plan or generate positive operating results. These factors, among others, raise substantial doubt
about our ability to continue as a going concern. The audit report for the fiscal years ended December 31, 2018 and 2017 contain
a paragraph that emphasizes the substantial doubt as to our continuance as a going concern. This is a significant risk that we
may not be able to remain operational for an indefinite period of time.



4







We
will require substantial additional funding, which may not be available to us on acceptable terms, or at all, and, if not available
may require us to delay, scale back or cease our marketing or product development activities and operations.



We
will require substantial additional capital in order to continue the marketing of our existing products and complete the development
of our contemplated products. Raising funds in the current economic climate may be difficult and additional funding may not be
available on acceptable terms, or at all.



The
amount and timing of our future funding requirements, both near- and long-term, will depend on many factors, including, but not
limited to:



| | ● | the
    number and characteristics of products that we pursue;                                                                                                                            
| | - | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | ● | our
    potential need to expand operations, including the hiring of additional employees;                                                                                                
| | ● | the
    costs of licensing, acquiring or investing in complimentary businesses, products and technologies;                                                                                
| | ● | the
    effect of any competing technological or market developments;                                                                                                                     
| | ● | the
    need to implement additional internal systems and infrastructure, including financial and reporting systems;                                                                      
| | ● | obtaining
    market acceptance of our alcohol-infused popsicles and ice cream; and                                                                                                       
| | ● | the
    economic and other terms, timing of and success of our co-branding, licensing, collaboration or marketing relationships into
    which we have entered or may enter in the future.



Some
of these factors are outside of our control. We will require an additional capital infusion in order to expand the marketing of
our alcohol-infused popsicles and ice cream to all 50 states. Such additional fundraising efforts may divert our management from
our day-to-day activities, which may adversely affect our ability to develop and market our alcohol-infused products. In addition,
we cannot guarantee that future financing will be available in sufficient amounts or on terms acceptable to us, if at all. If
we are unable to raise additional capital when required or on acceptable terms, we may be required to significantly delay, scale
back or discontinue the development or marketing of one or more of our products or product candidates or curtail our operations,
which will have a Material Adverse Effect on our business, operating results and prospects.



We
may sell additional equity or debt securities or enter into other arrangements to fund our operations, which may result in dilution
to our stockholders and impose restrictions or limitations on our business.



We
may seek additional funding through a combination of equity offerings, debt-financings, or other third party funding or other
collaborations, strategic alliances or licensing arrangements. These financing activities may have an adverse impact on our stockholders’
rights as well as our operations. For instance, any debt financing may impose restrictive covenants on our operations or otherwise
adversely affect the holdings or the rights of our stockholders. In addition, if we seek funds through arrangements with partners,
these arrangements may require us to relinquish rights to some of our technologies, products or product candidates or otherwise
agree to terms unfavorable to us.



Acquisitions
we pursue in our industry and related industries could result in operating difficulties, dilution to our stockholders and other
consequences harmful to our business.



As
part of our growth strategy, we may selectively pursue strategic acquisitions in our industry and related industries. We may not
be able to consummate such acquisitions, which could adversely impact our growth. If we do consummate acquisitions, integrating
an acquired company, business or technology may result in unforeseen operating difficulties and expenditures, including:



| | ● | increased
    expenses due to transaction and integration costs;                                                             
| | - | -----------------------------------------------------------------------------------------------------------------------------
| | ● | potential
    liabilities of the acquired businesses;                                                                        
| | ● | potential
    adverse tax and accounting effects of the acquisitions;                                                        
| | ● | diversion
    of capital and other resources from our existing businesses;                                                   
| | ● | diversion
    of our management’s attention during the acquisition process and any transition periods;                       
| | ● | loss
    of key employees of the acquired businesses following the acquisition; and                                          
| | ● | inaccurate
    budgets and projected financial statements due to inaccurate valuation assessments of the acquired businesses.



Foreign
acquisitions also involve unique risks related to integration of operations across different cultures and languages, currency
risks and the particular economic, political and regulatory risks associated with specific countries.



5







Our
evaluations of potential acquisitions may not accurately assess the value or prospects of acquisition candidates, and the anticipated
benefits from our future acquisitions may not materialize. In addition, future acquisitions or dispositions could result in potentially
dilutive issuances of our equity securities, including our common stock, the incurrence of debt, contingent liabilities or amortization
expenses, or write-offs of goodwill, any of which could harm our financial condition.



Interruption
or failure of our information technology systems could impair our ability to effectively and timely provide our services and products,
which could damage our reputation and have an adverse impact on our operating results.



Our
systems are vulnerable to damage or interruption from earthquakes, hurricanes, terrorist attacks, floods, fires, power loss, telecommunications
failures, computer viruses or other attempts to harm our systems, and similar events. Our facilities are located in areas with
a high risk of major earthquakes and are also subject to break-ins, sabotage and intentional acts of vandalism. Some of our systems
are not fully redundant, and our disaster recovery planning cannot account for all eventualities. The occurrence of a natural
disaster or other unanticipated problems at our Santa Monica, California facility or manufacturing facility located in Orange
County, California could result in lengthy interruptions in our projects and our ability to deliver services. An error or defect
in the software, a failure in the hardware, a failure of our backup facilities could delay our delivery of products and services
and could result in significantly increased production costs, hinder our ability to retain and attract clients and damage our
brand if clients believe we are unreliable. Given our reliance on our industry relationships, it could also result in a decrease
in our revenues and otherwise adversely affect our business and operating results.



We
cannot predict the effect that rapid changes in consumer taste may have on our business or industry.



The
alcoholic beverage and dessert industries are rapidly evolving, primarily due to changing consumer preferences and technological
developments. The rapid growth of technology and shifting consumer tastes prevent us from being able to accurately predict the
overall effect that changing consumer preferences may have on our potential revenue and profitability. If we are unable to develop
and effectively market new products that adequately or competitively address the needs of these changing consumer preferences,
it could have an adverse effect on our business and growth prospects.



Changes
in regulatory standards could adversely affect our business.



Our
business is subject to extensive domestic and international regulatory requirements regarding distribution, production, labeling,
and marketing. Changes to regulation of the alcohol industry could include increased limitations on advertising and promotional
activities or other non-tariff measures that could adversely impact our business. In addition, we face government regulations
pertaining to the health and safety of our employees and our consumers as well as regulations addressing the impact of our business
on the environment, domestically as well as internationally. Compliance with these health, safety and environmental regulations
may require us to alter our manufacturing processes and our sourcing. Such actions could adversely impact our results of operations,
cash flows and financial condition, and our inability to effectively and timely comply with such regulations could adversely impact
our competitive position.



Changes
in excise taxes, incentives and customs duties related to products containing alcohol could adversely affect our business.



Products
containing alcohol are subject to excise taxation in many markets at the federal, state and/or local level. Any increase in federal,
state or local excise taxes could have an adverse effect on our business by increasing prices and reducing demand, particularly
if excise tax levels increase substantially relative to those for beer and wine. In addition, products containing alcohol are
the subject of customs duties in many countries around the world. An unanticipated increase in customs duties in the markets where
we may sell our products could also adversely affect our results of operations and cash flows.



Our
insurance policies are expensive and only protect us from some business risks, which will leave us exposed to significant uninsured
liabilities.



We
do not carry insurance for all categories of risk that our business may encounter. Some of the policies that we generally maintain
include general liability, automobile and property insurance. We do not know, however, if we will be able to maintain insurance
with adequate levels of coverage. In addition, we do not know if we will be able to obtain and maintain coverage for the business
in which we engage. No assurance can be given that an insurance carrier will not seek to cancel or deny coverage after a claim
has occurred. Any significant uninsured liability may require us to pay substantial amounts, which would adversely affect our
business, financial condition and business results.



We
face potential product liability and, if successful claims are brought against us, we may incur substantial liability costs. If
the use of our products harms customers or third parties, or is perceived to harm such persons even when such harm is unrelated
to our products, our regulatory approvals could be revoked or otherwise negatively impacted and we could be subject to costly
and damaging product liability claims.



The
sale and use of our products exposes us to the risks of product liability claims. Product liability claims may be brought against
us by consumers or other third parties. In addition, there is a risk that the use of our products could cause our customers to
have an adverse health event. If we cannot successfully defend our product liability claims, we could incur substantial liability
and costs. In addition, regardless of merit or eventual outcome, product liability claims may result in: impairment of our business
reputation; costs due to related litigation; distraction of management’s attention from our primary business; substantial
monetary awards to customers or other claimants; the inability to commercialize our products; and/or decreased demand for our
products.





6







We
believe our product liability insurance coverage as supplemented by our umbrella insurance policy is sufficient in light of our
current financial condition; however, we may not be able to maintain insurance coverage at a reasonable cost or in sufficient
amounts to protect us against losses due to liability.



We
rely on a third-party co-packer, with whom we co-developed our proprietary freezing technology, to manufacture our alcohol infused
frozen products.



The
Company developed its proprietary technology with a third party who is also solely responsible for manufacturing all of our products.
The Company is subject to all of the risks inherent in relying upon a third party for all of its products, including the fact
that the manufacturer only has facilities in Southern California and is subject to the risk of earthquakes and other disasters.
We do not have any other supplier for our products and if anything were to happen to this supplier, including such supplier’s
business failure, our own business could be materially adversely affected.



Our
business is subject to the risks of earthquakes, fires, floods, power outages and other catastrophic events, and to interruption
by manmade problems such as terrorism. A disruption at our production facility could adversely impact our results of operations,
cash flows and financial condition.



All
of our products are produced in one location, which is located in Southern California. A significant natural disaster, such as
an earthquake, fire or a flood or a significant power outage could have a material adverse impact on our business, financial condition
or operating results. If there were a catastrophic failure at our major production facility, our business would be adversely affected.
The loss of a substantial amount of inventory – through fire, other natural or man-made disaster, contamination, or otherwise
– could result in a significant reduction in supply of the affected product or products. Similarly, if we experienced a
disruption in the supply of our products, our business could suffer. A consequence of any of these supply disruptions could be
our inability to meet consumer demand for the affected products for a period of time. In addition, there can be no assurance that
insurance proceeds would cover the replacement value of our products or other assets if they were to be lost. In addition, if
a catastrophe such as an earthquake, fire, flood or power loss should affect one of the third parties on which we rely, our business
prospects could be harmed. Moreover, acts of terrorism could cause disruptions in our business or the business of our third-party
service providers, partners, customers or the economy as a whole.



Others
may assert intellectual property infringement claims against us.



We
use alcohol products from other companies in the making of our alcohol infused frozen desserts. Infringement or misappropriation
claims (or claims for indemnification resulting from such claims) against us may be asserted or prosecuted, regardless of their
merit, and any such assertions or prosecutions may adversely affect our business and/or our operating results. Irrespective of
the validity or the successful assertion of such claims, we would incur significant costs and diversion of resources relating
to the defense of such claims, which could have an adverse effect on our business and/or our operating results.



The
inability to successfully manage the growth of our business may have an adverse effect on our operating results.



We
expect to experience growth in the number of employees and the scope of our operations. Such growth will result in increased responsibilities
for our management. If our management is unable to successfully manage expenses in a manner that allows us to both improve operations
and at the same time pursue potential market opportunities, the growth of our business could be adversely impacted, which may,
in turn, negatively affect our operating results or financial condition. In addition, we believe that a critical contributor to
our success has been our creative culture. As we attempt to grow, we may find it difficult to maintain important aspects of our
corporate culture, which could negatively affect our future success.



We
operate in a highly regulated area.



The
alcohol industry is highly regulated on the national and state levels. These regulations are highly complex and, at times, may
even be contradictory. Our failure to comply with these overlapping regulatory structures could materially adversely affect our
business, financial condition and results of operation.



Changes
in U.S., regional or global economic conditions could adversely affect our profitability.



A
decline in economic conditions in the United States or in other regions of the world could lead to a decrease in discretionary
consumer spending, which in turn could adversely affect alcoholic type products. In addition, an increase in price levels generally,
or in price levels in a particular sector such as the energy sector, could result in a shift in consumer demand away from alcohol
type products.





7







Current
global economic challenges may continue and a recovery may be slow or reverse, adversely impacting our results of operations,
cash flows and financial condition.



Stable
economic conditions globally, including strong employment, consumer confidence and credit availability, are important not only
to the basic health of our consumer markets, but also to our own financial condition. There are presently significant challenges
in the global economy, including high unemployment rates, low consumer confidence, record budget deficits and levels of government
debt, and fragile credit and housing markets. In addition, instability in the global credit markets, including the recent European
economic and financial turmoil related to sovereign debt issues in certain countries, the instability in the geopolitical environment
in many parts of the world and other disruptions, may continue to put pressure on global economic conditions. As a result, consumers’
increased price consciousness may endure, which may affect consumers’ willingness to pay for premium brands as well as the
overall level of consumption of products containing alcohol, particularly in bars, restaurants, nightclubs and other public environments
where consumers drink spirits. Furthermore, our suppliers and customers could experience cash flow problems, increased costs or
reduced availability of financing, credit defaults, and other financial hardships. These factors may increase our bad debt expense,
cause us to reduce the levels of unsecured credit that we may provide to customers and otherwise adversely impact our results
of operations, cash flows and financial condition. A prolonged global economic stagnation may impact our access to capital markets,
result in increased interest rates on debt that we may take on to expand operations, and weaken operating cash flow and liquidity.
Decreased cash flow and liquidity could potentially impact our ability to finance operations.



Demand
for our alcohol-infused products may be adversely affected by many factors, including changes in consumer preferences and trends.



Consumer
preferences may shift due to a variety of factors including changes in demographic and social trends, public health initiatives,
product innovations, changes in travel, vacation or leisure activity patterns and a downturn in economic conditions, which may
reduce consumers’ willingness to purchase products that contain alcohol or cause a shift in consumer preferences toward
non-alcoholic alternatives. In addition, concerns about health issues relating to alcohol consumption, dietary effects, regulatory
action or any litigation against companies in the industry may have an adverse effect on our business. Our success depends in
part on fulfilling available opportunities to meet consumer needs and anticipating changes in consumer preferences with successful
new products and product innovations. While we devote significant focus to the development of new products, we may not be successful
in their development or these new products may not be commercially successful. In addition, global economic conditions or market
trends could cause consumer preferences to trend away from our premium alcohol-infused popsicles and ice cream alternatives, which
may also adversely impact our results of operations and cash flows.



We
face substantial competition in our industry and many factors may prevent us from competing successfully.



We
compete on the basis of product taste and quality, brand image, price, service and ability to innovate in response to consumer
preferences. It is possible that our competitors may either respond to industry conditions or consumer trends more rapidly or
effectively or resort to price competition to sustain market share, both of which could adversely affect our sales and profitability.
Further, while we believe that our scale, portfolio breadth and entrepreneurial organization relative to that of our competitors
gives us the ability to outperform our market, we nevertheless face a risk that a continuing consolidation of the large distilled
spirits companies could cause us to experience competitive disadvantages. Our inability to manage these and other competitive
factors successfully could adversely affect our results of operations, cash flows and financial condition.



Future
tax law changes and/or interpretation of existing tax laws may adversely affect our effective income tax rate and the resolution
of unrecognized tax benefits.



We
are subject to income taxation in the U.S. It is possible that future income tax legislation may be enacted that could have a
material impact on our income tax provision. We believe that our tax estimates are reasonable and appropriate, however, there
are inherent uncertainties in these estimates. As a result, the ultimate outcome from any potential audit could be materially
different from amounts reflected in our income tax provisions and accruals. Future settlements of income tax audits may have a
material effect on earnings between the period of initial recognition of tax estimates in the financial statements and the timing
of ultimate tax audit settlement.



Some
provisions of our charter documents and Delaware law may have anti-takeover effects that could discourage an acquisition of us
by others, even if an acquisition would be beneficial to our stockholders.



Provisions
in our charter documents, as well as provisions of Delaware law, could make it more difficult for a third-party to acquire us,
even if doing so would benefit our stockholders.



Potential
liabilities and costs from litigation and other legal proceedings could adversely affect our business.



From
time to time we may be subject to various lawsuits, claims, disputes and investigations in the normal conduct of our operations.
These include, but are not limited to, commercial disputes, including purported class actions, employment claims, actions by tax
and customs authorities, and environmental matters. Some of these legal proceedings may include claims for substantial or unspecified
damages. It is possible that some of the actions could be decided unfavorably and could adversely affect our results of operations,
cash flows or financial condition. In addition, because litigation and other legal proceedings can be costly to defend, even actions
that are ultimately decided in our favor could have a negative impact on our results of operations and cash flows. If Tara Spencer
enforces the Labor Commission judgment against the Company for the amount owed, this may result in a material adverse effect on
our financial condition.



Historical
financial statements may not be reflective of our future results of operations, cash flows, and financial condition.



Although
we believe that you have been provided access to all material information necessary to make an informed assessment of our assets
and liabilities, financial position, profits and losses and prospects, historical financial statements do not represent what our
results of operations, cash flows, or financial position will be in the future.





8







Risks
Related to Our Common Stock



There
currently is only a minimal public market for our common stock. Failure to develop or maintain a trading market could negatively
affect the value of our common stock and make it difficult or impossible for you to sell your shares.



There
currently is only a minimal public market for shares of our common stock and an active market may never develop. Our common stock
is quoted on the OTC Pink Market operated by the OTC Market’s Group, Inc. under the symbol “PACV”. We may not
ever be able to satisfy the listing requirements for our common stock to be listed on any stock exchange, including the trading
platforms of the NASDAQ Stock Market which are often more widely-traded and liquid markets. Some, but not all, of the factors
which may delay or prevent the listing of our common stock on a more widely-traded and liquid market include the following: our
stockholders’ equity may be insufficient; the market value of our outstanding securities may be too low; our net income
from operations may be too low; our common stock may not be sufficiently widely held; we may not be able to secure market makers
for our common stock; and we may fail to meet the rules and requirements mandated by, any of the several exchanges and markets
to have our common stock listed.



The
market price for our common stock is particularly volatile given our status as a relatively unknown company with a small and thinly
traded public float, limited operating history and lack of profits which could lead to wide fluctuations in our share price. You
may be unable to sell your common stock at or above your conversion price, which may result in substantial losses to you.



The
market for our common stock is characterized by significant price volatility when compared to seasoned issuers, and we expect
that our share price will continue to be more volatile than a seasoned issuer for the indefinite future. The volatility in our
share price is attributable to a number of factors. First, as noted above, our common stock are sporadically and thinly traded.
As a consequence of this lack of liquidity, the trading of relatively small quantities of shares by our shareholders may disproportionately
influence the price of those shares in either direction. The price for our shares could, for example, decline precipitously in
the event that a large number of our common stock are sold on the market without commensurate demand, as compared to a seasoned
issuer which could better absorb those sales without adverse impact on its share price. Secondly, we are a speculative or “risky”
investment due to our limited operating history and lack of profits to date, and uncertainty of future market acceptance for our
potential products and services. As a consequence of this enhanced risk, more risk-adverse investors may, under the fear of losing
all or most of their investment in the event of negative news or lack of progress, be more inclined to sell their shares on the
market more quickly and at greater discounts than would be the case with the stock of a seasoned issuer. Many of these factors
are beyond our control and may decrease the market price of our common stock, regardless of our operating performance. We cannot
make any predictions or projections as to what the prevailing market price for our common stock will be at any time, including
as to whether our common stock will sustain their current market prices, or as to what effect that the sale of shares or the availability
of common stock for sale at any time will have on the prevailing market price.



The
application of the “penny stock” rules could adversely affect the market price of our common stock and increase your
transaction costs to sell those shares.



The
SEC has adopted rule 3a51-1 which establishes the definition of a “penny stock,” for the purposes relevant to us,
as any equity security that has a market price of less than $5.00 per share or with an exercise price of less than $5.00 per share,
subject to certain exceptions. For any transaction involving a penny stock, unless exempt, Rule 15g-9 requires:



| | ● | that
    a broker or dealer approve a person’s account for transactions in penny stocks, and                                                                               
| | - | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | ● | the
    broker or dealer receives from the investor a written agreement to the transaction, setting forth the identity and quantity
    of the penny stock to be purchased.



In
order to approve a person’s account for transactions in penny stocks, the broker or dealer must:



| | ● | obtain
    financial information and investment experience objectives of the person, and                                                                                                                                                                     
| | - | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | ● | make
    a reasonable determination that the transactions in penny stocks are suitable for that person and the person has sufficient
    knowledge and experience in financial matters to be capable of evaluating the risks of transactions in penny stocks.



9







The
broker or dealer must also deliver, prior to any transaction in a penny stock, a disclosure schedule prescribed by the SEC relating
to the penny stock market, which, in highlight form:



| | ● | sets
    forth the basis on which the broker or dealer made the suitability determination, and                
| | - | --------------------------------------------------------------------------------------------------------------
| | ● | that
    the broker or dealer received a signed, written agreement from the investor prior to the transaction.



Generally,
brokers may be less willing to execute transactions in securities subject to the “penny stock” rules. This may make
it more difficult for investors to dispose of our common stock and cause a decline in the market value of our stock.



The
application of Rule 144 creates some investment risk to potential investors; for example, existing shareholders may be able to
rely on Rule 144 to sell some of their holdings, driving down the price of the shares you purchased.



The
SEC adopted amendments to Rule 144 which became effective on February 15, 2008 that apply to securities acquired both before and
after that date. Under these amendments, a person who has beneficially owned restricted shares of our common stock for at least
six months would be entitled to sell their securities provided that: (i) such person is not deemed to have been one of our affiliates
at the time of, or at any time during the three months preceding a sale, (ii) we are subject to the Exchange Act periodic reporting
requirements for at least 90 days before the sale and (iii) if the sale occurs prior to satisfaction of a one-year holding period,
we provide current information at the time of sale.



Persons
who have beneficially owned restricted shares of our common stock for at least six months but who are our affiliates at the time
of, or at any time during the three months preceding a sale, would be subject to additional restrictions, by which such person
would be entitled to sell within any three-month period only a number of securities that does not exceed the greater of either
of the following:



| | ● | 1%
    of the total number of securities of the same class then outstanding (shares of common stock as of the date of this Report);
    or                        
| | - | ------------------------------------------------------------------------------------------------------------------------------------------------------------------
| | ● | the
    average weekly trading volume of such securities during the four calendar weeks preceding the filing of a notice on Form 144
    with respect to the sale;



provided,
in each case, that we are subject to the Exchange Act periodic reporting requirements for at least three months before the sale.
Such sales by affiliates must also comply with the manner of sale, current public information and notice provisions of Rule 144.



Shannon
Masjedi, our majority stockholder, director and executive officer, owns a large percentage of our voting stock, which allows her
to exercise significant influence over matters subject to stockholder approval.





Shannon Masjedi, our majority stockholder,
director and executive officer, will have substantial influence over the outcome of corporate actions requiring shareholder approval,
including the election of directors, any merger, consolidation or sale of all or substantially all of our assets or any other
significant corporate transaction. In particular, because our President, Chief Executive Officer, Interim Chief Financial Officer,
Treasurer, Secretary and a director, Mrs. Masjedi, who owns 13,864,369 shares of our common stock and 1,000,000 shares of Series
E Preferred Stock (with 10 votes per share) as of March 25, 2018, will be able to exert such influence. This shareholder
may also delay or prevent a change of control or otherwise discourage a potential acquirer from attempting to obtain control of
us, even if such a change of control would benefit our other shareholders. This significant concentration of stock and voting
ownership may adversely affect the value of our common stock due to investors’ perception that conflicts of interest may
exist or arise.





We
do not intend to pay dividends on our common stock.



We
do not anticipate paying any cash dividends on our common stock in the foreseeable future. We currently anticipate that we will
retain all of our available cash, if any, for use as working capital and for other general corporate purposes. Any payment of
future dividends will be at the discretion of our Board of Directors and will depend upon, among other things, our earnings, financial
condition, capital requirements, level of indebtedness, statutory and contractual restrictions applying to the payment of dividends
and other considerations that the Board of Directors deems relevant. Investors must rely on sales of their common stock after
price appreciation, which may never occur, as the only way to realize a return on their investment. Investors seeking cash dividends
should not purchase our common stock.



Risks
Related to Our Acquisition Strategy



We
can give no assurances as to when we will consummate any other future acquisitions or whether we will consummate any of them at
all.



We
intend to continue to build our business through strategic acquisitions. However, any acquisition is subject to certain closing
conditions and other impediments to closing, including closing the financing and others that are beyond our control, and we may
not be able to close on the terms described herein or at all. See above “Business — Recent Developments and Initiatives.”



10







We
intend to pursue and consummate one or more additional acquisitions and to possibly use any remaining proceeds from the Financing,
if any, to fund any cash portion of the consideration we will pay in connection with those acquisitions. However, such additional
acquisitions may also be subject to conditions and other impediments to closing, including some that are beyond our control, and
we may not be able to close any of them successfully. In addition, our future acquisitions will be required to be closed within
certain timeframes as negotiated between us and the acquisition target, and if we are unable to meet the closing deadlines for
a given transaction, we may be required to forfeit payments we have made, if any, be forced to renegotiate the transaction on
less advantageous terms and could fail to consummate the transaction at all.



If
we are unable to close future acquisitions, it could significantly alter our business strategy and impede our prospects for growth.
Further, we may not be able to identify suitable acquisition candidates to replace these acquisitions, and even if we were to
do so, we may only be able to consummate them on less advantageous terms. In addition, some of the businesses we acquire may incur
significant losses from operations, which, in turn, could have a material and adverse impact on our business, results of operations
and financial condition.



We
may face difficulty in integrating the operations of any businesses we may acquire in the future. As shown by our acquisition
of SDFO, acquisitions have been and will continue to be an important component of our growth strategy; however, we will need to
integrate these acquired businesses successfully in order for our growth strategy to succeed and for us to become profitable.
We expect that the management teams of the acquired businesses will adopt our policies, procedures and best practices, and cooperate
with each other in scheduling events, booking talent and in other aspects of their operations. We may face difficulty with the
integration of any other businesses we acquire, such as coordinating geographically dispersed organizations, integrating personnel
with disparate business backgrounds and combining different corporate cultures, the diversion of management’s attention
from other business concerns, the inherent risks in entering markets or lines of business in which we have either limited or no
direct experience; and the potential loss of key employees, individual service providers, customers and strategic partners of
acquired companies.



Further,
we expect that future target companies may have material weaknesses in internal controls relating to the proper application of
accrual based accounting under the accounting principles generally accepted in the United States of America (“GAAP”)
prior to our acquiring them. The Public Company Accounting Oversight Board (the “PCAOB”) defines a material weakness
as a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable
possibility that a material misstatement of annual or interim financial statements will not be prevented or detected on a timely
basis. We will be relying on the proper implementation of our policies and procedures to remedy any such material weaknesses,
and prevent any potential material misstatements in our financial reporting. Any such misstatement could adversely affect the
trading price of our common stock, cause investors to lose confidence in our reported financial information, and subject us to
civil and criminal fines and penalties. If our acquired companies fail to integrate in these important ways, or we fail to adequately
understand the business operations of our acquired companies, our growth and financial results could suffer.



We
may enter into acquisitions and take actions in connection with such transactions that could adversely affect our business and
results of operations.



Our
future growth rate depends in part on our selective acquisition of additional businesses and assets. We may be unable to identify
suitable targets for acquisition or make further acquisitions at favorable prices. If we identify a suitable acquisition candidate,
our ability to successfully complete the acquisition would depend on a variety of factors, and may include our ability to obtain
financing on acceptable terms and requisite government approvals. In addition, any credit agreements or credit facilities that
we may enter into in the future may restrict our ability to make certain acquisitions. In connection with future acquisitions,
we could take certain actions that could adversely affect our business, including:



| | ● | using
    a significant portion of our available cash;                                       
| | - | ---------------------------------------------------------------------------------------------
| | ● | issuing
    equity securities, which would dilute current stockholders’ percentage ownership;
| | ● | incurring
    substantial debt;                                                              
| | ● | incurring
    or assuming contingent liabilities, known or unknown;                          
| | ● | incurring
    amortization expenses related to intangibles; and                              
| | ● | incurring
    large accounting write-offs or impairments.                                    



We
may also enter into joint ventures, which involve certain unique risks, including, among others, risks relating to the lack of
full control of the joint venture, potential disagreements with our joint venture partners about how to manage the joint venture,
conflicting interests of the joint venture, requirement to fund the joint venture and its business not being profitable.



In
addition, we cannot be certain that the due diligence investigation that we conduct with respect to any investment or acquisition
opportunity will reveal or highlight all relevant facts that may be necessary or helpful in evaluating such investment opportunity.
For example, instances of fraud, accounting irregularities and other deceptive practices can be difficult to detect. Executive
officers, directors and employees may be named as defendants in litigation involving a company we are acquiring or have acquired.
Even if we conduct extensive due diligence on a particular investment or acquisition, we may fail to uncover all material issues
relating to such investment, including regarding controls and procedures of a particular target or the full scope of its contractual
arrangements. We rely on our due diligence to identify potential liabilities in the businesses we acquire, including such things
as potential or actual lawsuits, contractual obligations or liabilities imposed by government regulation. However, our due diligence
process may not uncover these liabilities, and where we identify a potential liability, we may incorrectly believe that we can
consummate the acquisition without subjecting ourselves to that liability. Therefore, it is possible that we could be subject
to litigation in respect of these acquired businesses. If our due diligence fails to identify issues specific to an investment
or acquisition, we may obtain a lower return from that transaction than the investment would return or otherwise subject ourselves
to unexpected liabilities. We may also be forced to write-down or write-off assets, restructure our operations or incur impairment
or other charges that could result in our reporting losses. Charges of this nature could contribute to negative market perceptions
about us or our shares of common stock.





11







|ITEM
    1B. | UNRESOLVED
    STAFF COMMENTS
|------------ | -----------------------------



As
of December 31, 2018, there were no unresolved SEC comments issued to the Company.



|ITEM
    2. | PROPERTIES
|----------- | ----------



Pacific
Venture’s corporate headquarters are now located at 117 West 9th Street, Suites 316 and 423, Los Angeles, California 90015
where we occupy an aggregate of approximately 655 square feet pursuant to leases. The leases for Suites 316 and 423 are on a month-to-month
basis at a monthly rate of $450 and $330, respectively.



SDFO
operations are located at 10407 Friars Rd, San Diego, CA 92110, where they occupy an aggregate of approximately 10,000 square
feet pursuant to leases. The 5 year leases are on an annual basis at a monthly rate of $6,000 per month.



|ITEM
    3. | LEGAL
    PROCEEDINGS
|----------- | ---------------------



From
time to time, the Company may become involved in various lawsuits and legal proceedings which arise in the ordinary course of
business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may have,
individually or in the aggregate, a material adverse effect on our business, financial condition or operating results. The Company
is currently not aware of any pending legal proceedings, other than as set forth below.





On January 24, 2017, Tara Spencer filed a
claim in the Los Angeles Superior Court against the Company, Shannon Masjedi, Edmond Masjedi and Snobar Holdings (collectively
“Defendants”). On July 18, 2018, all parties to the claim settled the law suit and chose not disclose the terms
of the settlement.





On
November 29, 2018, assignees of certain convertible redeemable promissory notes of the Company with an aggregate principal balance
of $223,499 commenced an action in the New York Supreme Court for New York County against the Company (BNA Investment Capital,
LLC and TRA Capital, LLC v. Pacific Ventures Group, Inc., Index Number 655927 (Supreme Court, New York County 2018)). The suit
was brought by the plaintiff’s by a motion for summary judgment in lieu of complaint. The motion asserts breaches of contract
due to failure to honor certain conversion notices allegedly tendered pursuant to the convertible notes and cross-default. The
Company has opposed the motion, but the court has not scheduled arguments or rendered any decision.



On
February 22, 2018, a holder of a convertible note in the principal amount of $75,000.00 with a principal balance of $55,000
commenced and action in the Supreme Court New York against the Company. (JSJ v. Pacific Ventures). The
suit asserts breach of contract due to failure to honor certain conversion notices allegedly tendered pursuant to the convertible
note.



We
intend to vigorously defend against the lawsuits described above. There is no assurance, however, that we will be successful in
the defense of these lawsuits. Moreover, we are unable to predict the outcome or reasonably estimate a range of possible losses
at this time. A resolution of these lawsuits in a manner adverse to us, however, could have a material effect on our financial
position and results of operations.



In
2010, Mrs. Masjedi, who filed for Chapter 7 personal bankruptcy which was discharged in August 2011, and Marc Shenkman, who filed
for Chapter 11 personal bankruptcy in 2010, which was dismissed but not discharged in May 2012, none of our directors or officers
have filed for or have been affiliated with any company that has filed for bankruptcy within the last ten years. We are not aware
of any proceedings to which any of our officers or directors, or any associate of any such officer or director.



|ITEM
    4. | MINE
    SAFETY DISCLOSURES
|----------- | ---------------------------



Not
applicable



12







PART
II



|ITEM
    5. | MARKET
    FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES.
|----------- | -----------------------------------------------------------------------------------------------------------------



Market
Information



Pacific
Ventures’ Common Stock is quoted on the OTC Pink Market, under the symbol “PACV.” The following table sets forth
the high and low closing prices for our common stock for the periods indicated. The prices set forth below represent inter-dealer
quotations, without adjustment for retail mark-up, mark-down or commission, and may not represent the prices of actual transactions.



|                                    |  | High Bid |       |  | Low Bid |  
|----------------------------------- |  | -------- | ----- |  | ------- | -
|Fiscal Year Ended December 31, 2018 |  |          |       |  |         |  
|Quarter ended December 31, 2018     |  | $        | 0.021 |  |         | $
|Quarter ended September 30, 2018    |  | $        | 0.018 |  |         | $
|Quarter ended June 30, 2018         |  | $        | 0.033 |  |         | $
|Quarter ended March 31, 2018        |  | $        | 1.64  |  |         | $
|                                    |  |          |       |  |         |  
|Fiscal Year Ended December 31, 2017 |  |          |       |  |         |  
|Quarter ended December 31, 2017     |  | $        | 0.32  |  |         | $
|Quarter ended September 30, 2017    |  | $        | 0.70  |  |         | $
|Quarter ended June 30, 2017         |  | $        | 1.35  |  |         | $
|Quarter ended March 31, 2017        |  | $        | 1.64  |  |         | $



Number
of Holders



At
December 31, 2018, the Company had approximately 264 stockholders of record and 237,337,445 shares of common stock issued and
outstanding.



Dividends



Since
its inception, the Company has not paid any dividends on its common stock and does not anticipate that it will pay dividends in
the foreseeable future.



Recent
Sales of Unregistered Securities



During
the year ended December 31, 2018, the Company issued 200,907,197 shares of its common stock to various investors for cash and
other considerations.



During
the year ended December 31, 2018, the Company issued 135,230, 803 for repayment of stocks ( i.e. note conversion), issued 71,350,098
shares of its common stock, cancelled 6,500,000 shares issued in the first quarter of 2018 and issued reverse stock split for
826,296.



The
Company believes that the offers, sales and issuances of the securities described above were exempt from registration under the
Securities Act of 1933, as amended (the “Securities Act”), in reliance on Section 4(a)(2) of the Securities Act and/or
Rule 506 promulgated thereunder as transactions by an issuer not involving a public offering. The recipients of securities in
each of these transactions acquired the securities for investment only and not with a view to or for sale in connection with any
distribution thereof. Each of the recipients of securities in these transactions was an accredited investor within the meaning
of Rule 501 of Regulation D under the Securities Act and had adequate access, through employment, business or other relationships,
to information about us. The sales of these securities were made without any general solicitation or advertising.



Securities
Authorized for Issuance Under Equity Compensation Plans



See
“Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters ― Securities
Authorized for Issuance Under Equity Compensation Plans.”



|ITEM
    6. | SELECTED
    FINANCIAL DATA
|----------- | ---------------------------



Not
applicable to smaller reporting companies.



13







|ITEM
    7. | MANAGEMENT’S
    DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
|----------- | -----------------------------------------------------------------------------------------



You
should read the following discussion of our financial condition and results of operations together with the audited consolidated
financial statements and notes to the financial statements included elsewhere in this Annual Report. This discussion contains
forward-looking statements that involve risks and uncertainties. The forward-looking statements are not historical facts, but
rather are based on current expectations, estimates, assumptions and projections about our industry, business and future financial
results. Our actual results could differ materially from the results contemplated by these forward-looking statements due to a
number of factors, including those discussed under “Item 1A. Risk Factors” and other sections in this Annual Report.



The
following discussion highlights Pacific Ventures’ results of operations and the principal factors that have affected our
financial condition as well as our liquidity and capital resources for the periods described and provides information that management
believes is relevant for an assessment and understanding of the statements of financial condition and results of operations presented
herein. The following discussion and analysis are based on Pacific Ventures’ audited Financial Report, which we have prepared
in accordance with United States generally accepted accounting principles. You should read this discussion and analysis together
with such financial statements and the related notes thereto.



Basis
of Presentation



The
audited financial statements for our fiscal years ended December 31, 2018 and 2017 include a summary of our significant accounting
policies and should be read in conjunction with the discussion below. In the opinion of management, all material adjustments necessary
to present fairly the results of operations for such periods have been included in these audited financial statements. All such
adjustments are of a normal recurring nature.



Overview



Overview
2017 ― During 2017, the South Carolina distributor expanded the account base for SnöBar and has many successful
placements for the brand. Furthermore, additional funding has also been unavailable to pursue additional geographic markets, both
domestic and international. Despite such challenges, during 2017, the Company continued development of the Snobar Product Line
with the goal to fulfill the current orders that the brand has in hand from the Company’s distributor in South Carolina
as well as from other accounts. In addition, the Company further continued with its strategy of selectively pursue strategic acquisitions
in its industry and related industries, culminating in the execution of the Asset Purchase Agreement with San Diego Farmers Outlet,
Inc. The Company is currently working on satisfying the closing conditions under the Asset Purchase Agreement, including obtaining
the necessary Financing, and hope to close the transaction during the second quarter of 2018. There can be no assurance, however,
that the Financing and the asset acquisition will be consummated or as to the date by which the asset acquisition may be consummated,
if at all.



Overview
2018 ― During the 2018 fiscal year, the Company completed an asset acquisition of San Diego Farmers Outlet, Inc.
(SDFO), a California Corporation with over thirty-five (35) years in business servicing restaurant and retail produce customers
in southern California’s three largest counties, supplying quality food and produce. SDFO does business under the name of
Farmers Outlet and San Diego Farmers Outlet. On Sept. 24, 2018, the Company announced the signing of a definitive Asset Purchase
Agreement to acquire a food and beverage distribution company that is involved in the sale of food, beverages and general merchandise
to retailers, households, hotels, restaurants, “mom and pop” markets, liquor stores, gas stations and other retail
outlets.



Strategy



In
Fiscal Year 2019, the Company’s strategy is focused on:



| | ● | incrementally
    increase sales and profitability of San Diego Farmers Outlet (SDFO)      
| | - | -------------------------------------------------------------------------------------------
| | ● | expanding
    Snöbar production and distribution                                           
| | ● | acquisition
    of food production or distribution companies that are synergistic with SDFO



We
plan to grow SDFO’s wholesale business by expanding its delivery territory from 25 miles to a 40-mile radius, and add to
the current fleet of delivery trucks. The Company has already begun marketing to new restaurants in the area, most notably Asian
and Italian restaurants, and have let restaurants know that SDFO can deliver the finest produce in market.



We
plan to expand Snöbar production and distribution by partnering with third-party manufacturers and co-packers, and with third-party
distributors that can sell Snöbar products to high-end restaurants, resorts, cruise lines and hotels worldwide. Initially,
the focus will be on establishing major accounts in four core markets consisting of Southern California, Phoenix, Las Vegas and
Miami. The larger vision is to sell products in grocery stores such as Kroger, Wal-Mart and others, and thereafter to begin a
national marketing program to all U.S. retailers. It is essentially a top down marketing plan where products are placed with the
largest retailer then trickle down to the smallest seller in each market area



We
plan to acquire food production and distribution businesses that will help the Company grow its food, beverage and alcohol-related
products businesses. We continue to engage in preliminary discussions with potential investors in order to properly fund potential
acquisitions, however, there are no assurances that the required funding will be available on terms acceptable to us, or at all.





14







Going
Concern



The
accompanying consolidated financial statements have been prepared assuming we will continue as a going concern. As discussed in
this Annual Report and in the notes to the Company’s consolidated financial statements included elsewhere herein, we have
incurred operating losses, and as at December 31, 2018 and 2017, we have accumulated deficit of $7,499,045 and $5,970,024, respectively.
For the year ended December 31, 2018, we have a working capital deficiency of approximately $1,355,944. These factors raise substantial
doubt about our ability to continue as a going concern. Additionally, our independent registered public accounting firm included
an explanatory paragraph in their report for the years ended December 31, 2018 and 2017 regarding concerns about our ability to
continue as a going concern.



Our
ability to continue as a going concern is dependent upon our generating operating cash flow and raising capital sufficient to
fund operations. We have discussed our strategy and plans relating to these matters elsewhere in this Current Report although
the consolidated financial statements included herein do not include any adjustments that might result from the outcome of these
uncertainties. Our business strategy may not be successful in funding ongoing operations and accelerating our domestic and international
expansion, and if we cannot continue as a going concern, our stockholders may lose their entire investment in us.



Plan
of Operations for the Next Twelve Months



Pacific
Ventures will need approximately $500,000 to sustain operations for the next 12 months. Our plan is to achieve meaningful sales
revenue from the sale of the SDFO products to meet our operating needs. However, it is very likely that we will not be able to
increase our sale revenue sufficiently to meet these needs in time. It is also unlikely that we will be able to satisfy all of
our obligations to pay interest and repay principal in the estimated aggregate amount of $976,120 due and payable within the next
12 months under the various forms of our outstanding debt. Although we have been able to extend the maturity dates as well as
repayment terms of a substantial amount of such debt, there is no assurance that we will be able to further extend such repayments
or maturity dates to avoid a default, as such further extension depends on the consent of the holders of such debt. If we are
unable to make such payments and repayments and unable to extend and delay required payments or maturities of such debt, the holders
of such debt will have the right to take legal action seeking enforcement of the debt. If any legal action is taken against us,
we would face the risk of having to deplete our limited cash resources to defend against such suit or face the entry of a default
judgment. In either event, such action would have grave impact on our operations. Our ability to continue operations will be dependent
upon the successful completion of additional long-term or permanent equity financing, the support of creditors and shareholders,
and, ultimately, the achievement of profitable operations. There can be no assurances that we will be successful, which would
in turn significantly affect our ability to be successful in our new business plan. If not, we will likely be required to reduce
operations or liquidate assets. We will continue to evaluate our projected expenditures relative to our available cash and to
seek additional means of financing in order to satisfy our working capital and other cash requirements.



Critical
Accounting Estimates



We
regularly evaluate the accounting estimates that we use to prepare our financial statements. A complete summary of these policies
is included in the Notes to our audited financial statements. In general, management’s estimates are based on historical
experience, on information from third party professionals, and on various other assumptions that are believed to be reasonable
under the facts and circumstances. Actual results could differ from those estimates made by management.



15







We
believe that of our significant accounting policies, which are described in Note 2 to our consolidated financial statements, the
following accounting policies involve a greater degree of judgment and complexity. Accordingly, these are the policies we believe
are the most critical to aid in fully understanding and evaluating our financial condition and results of operations.



Revenue
Recognition ― We are generating substantially all our revenue from the domestic sale of fresh produce and food products.
Farmers Outlet provides specialty produce that the larger distributors do not carry on a daily basis. Farmers Outlet’s customers
comprise restaurants, hotels, clubs and bars, resorts, food trucks and caterers. Sales revenues are generally recognized when
the products are shipped or delivered to the customers, net of discounts, returns and allowance and collectability is reasonably
assured.



Concentrations
of Credit Risk ― Cash held in banks: we maintain cash balances at a financial institution that is insured by the Federal
Deposit Insurance Corporation (“FDIC”) up to federally insured limits. At times balances may exceed FDIC insured limits.
We have not experienced any losses in such accounts.



Accounts
Receivable (AR): AR as at the years-ended December 31, 2018 and 2017, were $280,142 and $6,589, respectively. Historically, customer
accounts typically are collected within a short period of time, and based on its assessment of current conditions and its experience
collecting such receivables, management believes it has no significant risk related to its concentration within its accounts receivable.



Results
of Operations



Year
ended December 31, 2018, as compared to the year ended December 31, 2017



Revenues
and Cost of Goods Sold. Revenue for the fiscal year ended December 31, 2018 increased to $3,211,573 from $0
during the comparable period as a result of the acquisition of San Diego Market Outlet, Inc.



Cost
of goods sold is comprised of production costs, shipping and handling and handling costs. For the fiscal year ended December 31,
2018, we had costs of goods sold of $2,392,329, as compared to $0 in the comparable period ended December 31, 2017. The percentage
of COGS against sales was 0% in the fiscal year ended December 31, 2017 to 74% in the fiscal year ended December 31, 2018.



Operating
Expenses. Our SG&A expenses consist of sales and marketing, professional services, rents, and general office expenses
(including wages for non-officer personnel). During the fiscal year ended December 31, 2018 our SG&A expenses increased to
$1,732,109 from $463,749 in the comparable prior period, an increase of $1,268,360. These increases were the result of increases
in general office expenses, professional services and marketing expenses. In December 31, 2018, total general office expense was
$929,023, marketing expenses was $130,851 and professional fees was $672,235. Depreciation expenses increase from $3,995 to $17,626
for the fiscal years December 31, 2017 and December 31, 2018, respectively, due to the addition of depreciable assets in the second
quarter of 2018 related to the acquisition of San Diego Market Outlet, Inc.



Total
operating expenses for the fiscal year ended December 31, 2018 were $1,749,735 representing an increase of $1,262,747, as compared
to $486,988for the comparable prior period ended December 31, 2017.



Other
Non-Operating Income and Expenses . Non-operating expenses for the fiscal year ended December 31, 2018 were $617,368, consisting
all in interest expense compared to a non-operating expenses of $103,072, consisting of interest expense of $124,963 and a gain
in extraordinary items of $21,891, respectively, in the comparable prior period ended December 31, 2017 .



Net
Loss. Net loss for the fiscal year ended December 31, 2018 was $1,547,598, an increase of $957,539 from $590,059 in the comparable
prior period ended December 31, 2017.



Financial
Condition, Liquidity and Capital Resources



Fiscal
years ended December 31, 2018 and 2017



As
of December 31, 2018, we had a working capital deficit of $1,355,944 comprised of $151,058 in cash and cash equivalents, $280,142
of accounts receivable, $160,858 inventory assets, and $1,500 in deposits which were offset by accounts payable of $597,888, $286,598
in accrued expenses, $772,334 in current notes payable, $203,786 in current note payable to a related party and $88,896 in lease
payable. For the fiscal year ended December 31, 2018 we used $1,597,563 in operating activities. Cash used in investing activities
totaled $1,101,839, consisting of purchase of computers of $10,426, purchase of equipment, building and improvement for $141,413
and for goodwill and intangible assets $950,000, all of which related to the recent acquisition of San Diego Farmers Market. Cash
provided in financing activities totaled $2,850,389, consisting of $2,742,721 in proceeds from notes payable, $432,641 in common
shares issued for debt conversion and $324,973 in repayment of notes payable.



In
the comparable prior period in 2017, we had a working capital deficit of $1,306,103 comprised of $69 in cash, $6,589 of accounts
receivable, and $1,500 in deposits offset by $171,085 in accounts payable, $332,503 in accrued expenses, $456,914 in current portion
of notes payable, and $353,759 in current portion of notes payable to a related party. We used $512,034 in cash from operating
activities. Cash provided in financing activities totaled $486,820, consisting of $465,914 in proceeds from notes payable, $534,196
in the sale of common stock, $747 in proceeds from related party notes payable and repayment of notes for $514,038.



16







At
December 31, 2018, we had cash and cash equivalents of $151,058 as compared to $69 at December 31, 2017.



Cash
used in operations for the fiscal year ended December 31, 2018 was $1,597,563 as compared to $512,034 in the comparable prior
fiscal year ended December 31, 2017. Cash used increased by $1,082,529 between periods.



For
the fiscal year ended December 31, 2018, cash used in investing totaled $1,101,839 all of which related to the recent acquisition
of San Diego Farmers Market. We had no cash from investing activities December 31, 2017.



Cash
provided from financing activities at December 31, 2018 was $2,850,389 as compared to $486,820 at December 31, 2017.



As
of December 31, 2018, we had total current liabilities of $1,949,502 and total liabilities were $4,250,582, as compared to $1,314,261
and $1,668,082, respectively, for December 31, 2017.



We
depend upon debt and/or equity financing to fund our ongoing operations and to execute our business plan. If continued funding
and capital resources are unavailable at reasonable terms we may curtail our plan of operations. We will be required to obtain
alternative or additional financing from financial institutions or otherwise, in order to maintain and expand our existing operations.
The failure by us to obtain such financing would have a material adverse effect upon our business, financial condition and results
of operations.



Capital
Resources



Our
principal sources of liquidity have been cash generated by issuing convertible notes, loan proceeds and cash generated from operations.
Management estimates that the current funds on hand will be sufficient to continue operations through March 31, 2019.



In
order to be able to achieve our strategic goals, we need to further expand our business and financing activities. Expanding market
awareness of the SnöBar products and our international distribution networks, together with further improvement of the SnöBar
products will require future capital and liquidity expansion. Since 2013, our shareholders have contributed a significant amount
of capital making it possible for us to develop and market the SnöBar products. To continue to develop our product offerings
and expand our services and to realize an international coverage a significant capital increase has been and will continue to
be required. We have drafted an investment plan and concluded we should enter in the process of raising additional capital from
current shareholders and new investors.



We
plan to continue raising capital in order to meet our liquidity needs. However, we may be unable to raise sufficient additional
capital when we need it or to raise capital on favorable terms. If we are unable to obtain adequate funds on reasonable terms,
we may be required to significantly curtail or discontinue operations or obtain funds by entering into financing agreements on
unattractive terms.



We
do not currently have any contractual restrictions on our ability to incur debt and, accordingly we could incur significant amounts
of indebtedness to finance operations. Any such indebtedness could contain covenants which would restrict our operations.



Off-Balance
Sheet Arrangements



There
are no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition,
changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources
that is material to investors.



Critical
Accounting Policies



The
preparation of financial statements in conformity with accounting principles generally accepted in the United States of America
(“U.S. GAAP”) requires estimates and assumptions that affect the reported amounts of assets and liabilities, revenues
and expenses, and related disclosures of contingent assets and liabilities in the consolidated financial statements and accompanying
notes. The SEC has defined a company’s critical accounting policies as the ones that are most important to the portrayal
of the company’s financial condition and results of operations, and which require the company to make its most difficult
and subjective judgments, often as a result of the need to make estimates of matters that are inherently uncertain. Based on this
definition, we have identified the critical accounting policies and judgments addressed below. We also have other key accounting
policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which
are described in Note 2 to our consolidated financial statements. Although we believe that our estimates, assumptions and judgments
are reasonable, they are based upon information presently available. Actual results may differ significantly from these estimates
under different assumptions, judgments or conditions.



|ITEM
    7A. | QUANTITATIVE
    AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
|------------ | --------------------------------------------------------------



Not
applicable to smaller reporting companies.



17











|ITEM 8. | FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
|------- | -------------------------------------------





INDEX
TO CONSOLIDATED FINANCIAL STATEMENTS



PACIFIC
VENTURES GROUP, INC.



December
31, 2018





|                                                                                                | Page
|----------------------------------------------------------------------------------------------- | ----
|                                                                                                |     
|Report of Independent Registered Public Accounting Firm                                         | F-1 
|                                                                                                |     
|Consolidated Balance Sheets as of December 31, 2018 and 2017                                    | F-2 
|                                                                                                |     
|Consolidated Statements of Operations for the years ended December 31, 2018 and 2017            | F-3 
|                                                                                                |     
|Consolidated Statements of Stockholders’ Deficit for the years ended December 31, 2018 and 2017 | F-4 
|                                                                                                |     
|Consolidated Statements of Cash Flows for the years ended December 31, 2018 and 2017            | F-5 
|                                                                                                |     
|Notes to Consolidated Financial Statements for the years ended December 31, 2018 and 2017       | F-6 





18











Report
of Independent Registered Public Accounting Firm



To
the Shareholders and the Board of Directors

Pacific
Ventures Group Inc.



Opinion
on the Financial Statements



We
have audited the accompanying consolidated balance sheets of Pacific Ventures Group Inc.(the “Company”) as
of December 31, 2018 and 2017, the related statements of operations, changes in stockholders’ deficit, for each of the two
years in the period ended December 31, 2017, and the related notes [and schedules] (collectively referred to as the “financial
statements”). In our opinion, the financial statements present fairly, in all material respects, the financial position
of the Company as of December 31, 2018 and 2017, and the results of its operations and its cash flows for each of the three years
in the period ended December 31, 2018, in conformity with accounting principles generally accepted in the United States of America.



Basis
for Opinion



These
financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on
the Company’s financial statements based on our audits. We are a public accounting firm registered with the Public Company
Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect to the Company
in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission
and the PCAOB.



We
conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error
or fraud. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial
reporting. As part of our audits we are required to obtain an understanding of internal control over financial reporting but not
for the purpose of expressing an opinion on the effectiveness of the Company's internal control over financial reporting. Accordingly,
we express no such opinion.



Our audits included performing procedures to assess the risks of material misstatement of the financial
statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining,
on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating
the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of
the financial statements. We believe that our audits provide a reasonable basis for our opinion.



The
Company’s financial statements are prepared using the generally accepted accounting principles applicable to a going concern,
which contemplates the realization of assets and liquidation of liabilities in the normal course of business. The Company has
an accumulated deficit of $7,499,045 and a negative cash flow from operations amounting to $1,547,598 for the year ended December
31, 2018. These factors as discussed in Note 3 of the financial statements raise substantial doubt about the Company’s ability
to continue as a going concern. Management’s plans in regard to these matters are also described in Note 3. The consolidated
financial statements do not include any adjustments that might result from the outcome of these uncertainties.







DylanFloyd
Accounting & Consulting



We
have served as the Company’s auditor since 2016.



Newhall,
California

April
10, 2019









F-1









PACIFIC
VENTURES GROUP, INC.

Consolidated
Balance Sheets



|                                                                                                                                                                                             |  | December
    31, 2018 |            |   | December
    31, 2017 |  
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | --------------------- | ---------- | - | --------------------- | -
|                                                                                                                                                                                             |  |                       |            |   |                       |  
|ASSETS                                                                                                                                                                                       |  |                       |            |   |                       |  
|Current
    Assets:                                                                                                                                                                          |  |                       |            |   |                       |  
|Cash
    and cash equivalents                                                                                                                                                                |  | $                     | 118,579    |   |                       | $
|Accounts
    receivable                                                                                                                                                                      |  |                       | 280,142    |   |                       |  
|Inventory
    Asset                                                                                                                                                                          |  |                       | 160,858    |   |                       |  
|Other
    Current Asset                                                                                                                                                                      |  |                       | 32,479     |   |                       |  
|Deposits                                                                                                                                                                                     |  |                       | 1,500      |   |                       |  
|Total
    Current Assets                                                                                                                                                                     |  |                       | 593,558    |   |                       |  
|Fixed
    Assets                                                                                                                                                                             |  |                       |            |   |                       |  
|Fixed
    assets, net                                                                                                                                                                        |  | $                     | 112,793    |   |                       | $
|Total
    Fixed Assets                                                                                                                                                                       |  |                       | 112,793    |   |                       |  
|Other
    Assets                                                                                                                                                                             |  |                       |            |   |                       |  
|Intangible
    Assets                                                                                                                                                                        |  | $                     | 950,000    |   |                       | $
|Rent
    Deposit                                                                                                                                                                             |  |                       | 11,520     |   |                       |  
|                                                                                                                                                                                             |  |                       | 961,520    |   |                       |  
|TOTAL
    ASSETS                                                                                                                                                                             |  | $                     | 1,667,871  |   |                       | $
|                                                                                                                                                                                             |  |                       |            |   |                       |  
|LIABILITIES
    AND STOCKHOLDERS’ EQUITY                                                                                                                                                     |  |                       |            |   |                       |  
|Current
    Liabilities:                                                                                                                                                                     |  |                       |            |   |                       |  
|Bank
    overdraft                                                                                                                                                                           |  | $                     | -          |   |                       | $
|Accounts
    payable                                                                                                                                                                         |  |                       | 597,888    |   |                       |  
|Accrued
    expenses                                                                                                                                                                         |  |                       | 286,598    |   |                       |  
|Deferred
    revenue                                                                                                                                                                         |  |                       |            |   |                       |  
|Current
    portion, notes payable                                                                                                                                                           |  |                       | 772,334    |   |                       |  
|Current
    portion, notes payable - related party                                                                                                                                           |  |                       | 203,786    |   |                       |  
|Current
    portion, leases payable                                                                                                                                                          |  |                       | 88,896     |   |                       |  
|Total
    Current Liabilities                                                                                                                                                                |  |                       | 1,949,502  |   |                       |  
|                                                                                                                                                                                             |  |                       |            |   |                       |  
|Long-Term
    Liabilities:                                                                                                                                                                   |  |                       |            |   |                       |  
|Notes
    payable                                                                                                                                                                            |  | $                     | 2,259,081  |   |                       | $
|Notes
    payable - related party                                                                                                                                                            |  |                       | 42,000     |   |                       |  
|Total
    Long-Term Liabilities                                                                                                                                                              |  |                       | 2,301,081  |   |                       |  
|                                                                                                                                                                                             |  |                       |            |   |                       |  
|Total
    Liabilities                                                                                                                                                                        |  | $                     | 4,250,582  |   |                       | $
|                                                                                                                                                                                             |  |                       |            |   |                       |  
|STOCKHOLDERS’
    EQUITY (DEFICIT)                                                                                                                                                           |  |                       |            |   |                       |  
|Preferred
                                         stock, $.001 par value, 10,000,000 shares authorized, 1,000,000 Series E, issued
                                         and outstanding |  | $                     | 1,000      |   |                       | $
|Common
    stock, $.001 par value, 500,000,000 shares authorized, 237,337,445 and 31,756,915 issued and outstanding, respectively                                                            |  |                       | 236,511    |   |                       |  
|Additional
    paid in capital                                                                                                                                                               |  |                       | 4,678,823  |   |                       |  
|Accumulated
    deficit                                                                                                                                                                      |  |                       | (7,499,045 | ) |                       |  
|                                                                                                                                                                                             |  |                       |            |   |                       |  
|Total
    Stockholders’ Equity (Deficit)                                                                                                                                                     |  | $                     | (2,582,711 | ) |                       | $
|                                                                                                                                                                                             |  |                       |            |   |                       |  
|Total
    Liabilities and Stockholders’ Equity (Deficit)                                                                                                                                     |  | $                     | 1,667,871  |   |                       | $



The
accompanying notes are an integral part of these condensed consolidated financial statements.



F-2









PACIFIC
VENTURES GROUP, INC.

Consolidated
Statements of Operations



|                                                    |  | For
    the Year Ended, |            
|--------------------------------------------------- |  | ----------------------- | -----------
|                                                    |  | December
    31,        |            
|                                                    |  | 2018                    |            
|                                                    |  |                         |            
|Sales,
    net of discounts                         |  | $                       | 3,211,573  
|Cost
    of Goods Sold                              |  |                         | 2,392,329  
|Gross
    Profit                                    |  |                         | 819,244    
|Operating
    Expenses                              |  |                         |            
|Selling,
    general and administrative             |  |                         | 929,023    
|Marketing
    and Advertising                       |  |                         | 130,851    
|Penalty
    on Payroll Taxes                        |  |                         |            
|Depreciation
    expense                            |  |                         | 17,626     
|Financing
    Cost                                  |  |                         |            
|Professional
    fees                               |  |                         | 672,235    
|Salaries
    and wages                              |  |                         |            
|Operating
    Expenses/(Loss)                       |  |                         | 1,749,735  
|Loss
    from Operations                            |  |                         | (930,492   
|Other
    Non-Operating Income and Expenses         |  |                         |            
|Gain
    on shares issued for services              |  |                         | -          
|Interest
    expense                                |  |                         | (617,368   
|Forgiveness
    of Debt                             |  |                         |            
|Extraordinary
    Items                             |  |                         |            
|Net
    Loss before Income Taxes                    |  |                         | (1,547,860 
|Provision
    for income taxes                      |  |                         | -          
|Net
    Ordinary Income/(Loss)                      |  |                         | (1,547,860 
|Other
    Income / Expense                          |  |                         |            
|Other
    Income - Other                            |  |                         | 262        
|Net
    Loss                                        |  | $                       | (1,547,598 
|Basic
    and Diluted Loss per Share - Common Stock |  | $                       | (0.00652   
|                                                    |  |                         |            
|Weighted Average
    Number of Shares Outstanding:  |  |                         |            
|Basic
    and Diluted Class A Common Stock          |  |                         | 237,337,445



The
accompanying notes are an integral part of these condensed consolidated financial statements.



F-3











PACIFIC
VENTURES GROUP, INC.

Statement
of Stockholders’ Equity (Deficit)

For
the Years Ended December 31, 2017 and 2018









|                                               |  | Class A
 Common Stock |             |   | Series E 
Preferred Stock |   |         | Additional
Paid-in |  |   | Accumulated |  |  | Total Stockholders’ |      
|---------------------------------------------- |  | --------------------- | ----------- | - | ------------------------- | - | ------- | ------------------ |  | - | ----------- |  |  | ------------------- | -----
|                                               |  | Shares                |             |   | Amount                    |   |         | Shares             |  |   | Amount      |  |  | Capital             |      
|                                               |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Balance, December 31, 2014                     |  |                       | 384,031     |   |                           |   | 384     |                    |  | $ | 1,000,000   |  |  | $                   | 1,000
|                                               |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Shares issued for reverse merger               |  |                       | 24,974,000  |   |                           |   | 24,974  |                    |  |   |             |  |  |                     |      
|Note conversion                                |  |                       | 441,000     |   |                           |   | 441     |                    |  |   |             |  |  |                     |      
|                                               |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Net loss for the yeard ended December 31, 2015 |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|                                               |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Balance, December 31, 2015                     |  |                       | 25,799,031  |   |                           | $ | 25,799  |                    |  |   | 1,000,000   |  |  | $                   | 1,000
|                                               |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Note conversion                                |  |                       | 1,498,333   |   |                           |   | 1,498   |                    |  |   |             |  |  |                     |      
|Prior period adjustment                        |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Net loss for the year ended December 31, 2016  |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|                                               |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Balance, December 31, 2016                     |  |                       | 27,297,364  |   |                           | $ | 27,297  |                    |  |   | 1,000,000   |  |  | $                   | 1,000
|                                               |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Prior period adjustment                        |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Note conversion                                |  |                       | 2,849,551   |   |                           |   | 2,850   |                    |  |   |             |  |  |                     |      
|Shares Issued                                  |  |                       | 11,243,333  |   |                           |   | 11,243  |                    |  |   |             |  |  |                     |      
|Cancelled shares                               |  |                       | (4,960,000  | ) |                           |   | (4,960  | )                  |  |   |             |  |  |                     |      
|Net loss for the year ended December 31, 2017  |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|                                               |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Balance, December 31, 2017                     |  |                       | 36,430,248  |   |                           | $ | 36,430  |                    |  |   | 1,000,000   |  |  | $                   | 1,000
|                                               |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Reversal of prior period adjustment 2016       |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Reversal of prior period adjustment 2017       |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Prior period adjustment                        |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Note conversion                                |  |                       | 135,230,803 |   |                           |   | 135,231 |                    |  |   |             |  |  |                     |      
|Shares Issued                                  |  |                       | 71,350,098  |   |                           |   | 71,350  |                    |  |   |             |  |  |                     |      
|Cancelled shares                               |  |                       | (6,500,000  | ) |                           |   | (6,500  | )                  |  |   |             |  |  |                     |      
|Reverse split                                  |  |                       | 826,296     |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Net loss for the year ended December 31, 2018  |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|                                               |  |                       |             |   |                           |   |         |                    |  |   |             |  |  |                     |      
|Balance, December 31, 2018                     |  |                       | 237,337,445 |   |                           | $ | 236,511 |                    |  |   | 1,000,000   |  |  | $                   | 1,000





The
accompanying notes are an integral part of these condensed consolidated financial statements



F-4









PACIFIC
VENTURES GROUP, INC.

Consolidated
Statements of Cash Flows



|                                                                                |  | For
    the Year Ended, |           
|------------------------------------------------------------------------------- |  | ----------------------- | ----------
|                                                                                |  | December
    31,        |           
|                                                                                |  | 2018                    |           
|                                                                                |  |                         |           
|OPERATING
    ACTIVITIES                                                        |  |                         |           
|Net
    loss                                                                    |  | $                       | (1,547,598
|Adjustments
    to reconcile net loss to net cash used in operating activities: |  |                         |           
|Shares
    issued for services                                                  |  |                         | 145,750   
|Accumulated
    Depreciation                                                    |  |                         | (18,818   
|Changes
    in operating assets and liabilities                                 |  |                         |           
|Accounts
    receivable                                                         |  |                         | (279,953  
|Inventory                                                                       |  |                         | (160,858  
|Trucks                                                                          |  |                         | 88,896    
|Deposits                                                                        |  |                         | (11,520   
|Accounts
    payable                                                            |  |                         | 340,236   
|Accrued
    expenses                                                            |  |                         | (30,905   
|Repayment
    of notes payable                                                  |  |                         | (208,500  
|Retirement
    of fixed assets                                                  |  |                         | 85,706    
|Net
    Cash Used In Operating Activities                                       |  |                         | (1,597,563
|INVESTING
    ACTIVITIES                                                        |  |                         |           
|Loan
    Receivable                                                             |  |                         | -         
|Computers                                                                       |  |                         | (10,426   
|Purchase
    of equipment, building & improvements                              |  |                         | (141,413  
|Goodwill
    and Intangible Assets                                              |  |                         | (950,000  
|Net
    Cash Used In Investing Activities                                       |  |                         | (1,101,839
|                                                                                |  |                         |           
|FINANCING
    ACTIVITIES                                                        |  |                         |           
|Proceeds
    from notes payable                                                 |  |                         | 2,742,721 
|Proceeds
    from notes payable - Related                                       |  |                         |           
|Repayment
    of notes payable                                                  |  |                         | (175,000  
|Repayment
    of notes payable - Related                                        |  |                         | (149,973  
|Shares
    issued for debt conversion                                           |  |                         | 432,641   
|Common
    stocks issued for cash                                               |  |                         |           
|                                                                                |  |                         |           
|Net
    Cash Provided by Financing Activities                                   |  |                         | 2,850,389 
|                                                                                |  |                         |           
|NET
    INCREASE IN CASH                                                        |  |                         | 150,988   
|CASH
    AT BEGINNING OF PERIOD                                                 |  |                         | 69        
|                                                                                |  |                         |           
|CASH
    AT END OF PERIOD                                                       |  | $                       | 151,058   
|                                                                                |  |                         |           
|SUPPLEMENTAL
    DISCLOSURES OF CASH FLOW INFORMATION                           |  |                         |           
|                                                                                |  |                         |           
|CASH
    PAID FOR:                                                              |  |                         |           
|Interest
    and penalty fees                                                   |  | $                       | 185,884   
|NON
    CASH FINANCING ACTIVITIES:                                              |  |                         |           
|Issuance
    of shares for debt conversion                                      |  | $                       | 432,641   
|                                                                                |  |                         |           



The
accompanying notes are an integral part of these consolidated financial statements.



F-5











Pacific
Ventures Group, Inc.

Notes
to Condensed Consolidated Financial Statements

For
the years ended December 31, 2018 and 2017



|1. | NATURE
    OF OPERATIONS
|-- | ------------------------



The
Company and Nature of Business



Pacific
Ventures Group, Inc. (the “Company,” “we,” “us” or “our”) was incorporated
under the laws of the state of Delaware on October 3, 1986, under the name AOA Corporation. On November 12, 1991, the Company
changed its name to American Eagle Group, Inc. On October 22, 2012, the Company changed its name to “Pacific Ventures
Group, Inc.”.



The
current structure of the Company resulted from a share exchange with Snöbar Holdings, Inc. (“Snöbar Holdings”),
which was treated as a reverse merger for accounting purposes. On August 14, 2015, the Company entered into a share exchange agreement
(the “Share Exchange Agreement”) with Snöbar Holdings, pursuant to which the Company acquired 100% of the issued
and outstanding shares of Snöbar Holdings’ Class A and Class B common stock in exchange for 22,500,000 restricted shares
of the Company’s common stock, while simultaneously issuing 2,500,000 restricted shares of the Company’s common stock
to certain other persons, including for services provided and to a former officer of the Company (the “Share Exchange”).



As
the result of the Share Exchange, Snöbar Holdings became the Company’s wholly owned operating subsidiary and the business
of Snöbar Holdings became the Company’s sole business operations and MAS Global Distributors, Inc., a California corporation
(“MGD”), became an indirect subsidiary of the Company.



Prior
to the Share Exchange, the Company operated as an insurance holding company and through its subsidiaries, which marketed and underwrote
specialized property and casualty coverage in the general aviation insurance marketplace. However, in 1997, after selling several
of its divisions, the Company’s remaining insurance operations were placed into receivership and the Company ceased operating
its insurance business.



Since
the Share Exchange represented a change in control of the Company and a change in business operations, the Company’s business
operations changed to that of Snöbar Holdings and the discussions of business operations accompanying this filing are solely
that of Snöbar Holdings and its affiliates and subsidiaries comprising of Snöbar Trust , International Production Impex
Corporation, a California corporation (“IPIC”) , and MGD.



Snöbar
Holdings was formed under the laws of the State of Delaware on January 7, 2013. Snöbar Holdings is the trustor and sole beneficiary
of Snöbar Trust, a California trust (“Trust”), which was formed in June 1, 2013. The current trustee that holds
legal title to the Trust is Clark Rutledge, the father of Shannon Masjedi, the Company’s President, Chief Executive Officer,
Interim Chief Financial Officer, Treasurer, and majority stockholder. The Trust owns 100% of the shares of IPIC, which was formed
on August 2, 2001. IPIC is in the business of selling alcohol-infused ice cream and ice-pops, and holds all of the rights to the
liquor licenses to sell such products and trade names “Snöbar”. As such, the Trust holds all ownership interest
of IPIC and its liquor licenses, permitting IPIC to sell its product to distributors, with all income, expense, gains and losses
rolling up to the Trust, of which Snöbar Holdings is the sole beneficiary. Snöbar Holdings also owns 99.9% of the shares
of MGD. MGD is in the business of selling and leasing freezers and providing marketing services. As a result of the foregoing,
Snöbar Holdings is the primary beneficiary of all assets, liabilities and any income received from the business of the Trust
and IPIC through the Trust and is the parent company of MGD.



The
Trust and IPIC are considered variable interest entities (“VIEs”) and Snöbar Holdings is identified as the primary
beneficiary of the Trust and IPIC. Under the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification
(“ASC”) 810, Snöbar Holdings performs ongoing reassessments of whether it is the primary beneficiary of a VIE.
As the assessment of Snöbar Holdings’ management is that Snöbar Holdings has the power to direct the activities
of a VIE that most significantly impact the VIE’s activities (it is responsible for establishing and operating IPIC), and
the obligation to absorb losses of the VIE that could potentially be significant to the VIE and the right to receive benefits
from the VIE that could potentially be significant to the VIE’s economic performance, it was therefore concluded by management
that Snöbar Holdings is the primary beneficiary of the Trust and IPIC. As such, the Trust and IPIC were consolidated in the
financial statements of Snöbar Holdings since the inception of the Trust, in the case of the Trust, and since the inception
of Snöbar Holdings, in the case of IPIC.



On
May 1, 2018, Royalty Foods Partners, LLC – a Florida Limited Liability Corporation and a subsidiary of Pacific Ventures
Group, Inc. – completed an asset acquisition of San Diego Farmers Outlet, Inc. (SDFO), a California Corporation. San Diego
Farmers Outlet was started in over thirty-five years ago to provide primarily restaurants customers in southern California’s
three largest counties with quality food and produce, and does business under the name of Farmers Outlet and San Diego Farmers
Outlet.



Principles
of Consolidation



The
consolidated financial statements include the accounts of the Company, Snöbar Holdings and its subsidiaries, in which Snöbar
Holdings has a controlling voting interest and entities consolidated under the variable interest entities (“VIE”)
provisions of ASC 810, “Consolidation” (“ASC 810”). Inter-company balances and transactions have been
eliminated upon consolidation.



The
Company applies the provisions of ASC 810 which provides a framework for identifying VIEs and determining when a company should
include the assets, liabilities, non-controlling interests and results of activities of a VIE in its consolidated financial statements.



F-6











Pacific
Ventures Group, Inc.

Notes
to Condensed Consolidated Financial Statements

For
the years ended December 31, 2018 and 2017



In
general, a VIE is a corporation, partnership, limited-liability corporation, trust, or any other legal structure used to conduct
activities or hold assets that either (1) has an insufficient amount of equity to carry out its principal activities without additional
subordinated financial support, (2) has a group of equity owners that is unable to make significant decisions about its activities,
(3) has a group of equity owners that does not have the obligation to absorb losses or the right to receive returns generated
by its operations or (4) the voting rights of some investors are not proportional to their obligations to absorb the expected
losses of the entity, their rights to receive the expected residual returns of the entity, or both and substantially all of the
entity’s activities (for example, providing financing or buying assets) either involve or are conducted on behalf of an
investor that has disproportionately fewer voting rights.



ASC
810 requires a VIE to be consolidated by the party with an ownership, contractual or other financial interest in the VIE (a variable
interest holder) that has both of the following characteristics: a) the power to direct the activities of a VIE that most significantly
impact the VIE’s economic performance and b) the obligation to absorb losses of the VIE that could potentially be significant
to the VIE, or the right to receive benefits from the VIE that could potentially be significant to the VIE.



A
variable interest holder that consolidates the VIE is called the primary beneficiary. If the primary beneficiary of a variable
interest entity (VIE) and the VIE are under common control, the primary beneficiary shall initially measure the assets, liabilities,
and non-controlling interests of the VIE at amounts at which they are carried in the accounts of the reporting entity that controls
the VIE (or would be carried if the reporting entity issued financial statements prepared in conformity with generally accepted
accounting principles). ASC 810 also requires disclosures about VIEs in which the variable interest holder is not required to
consolidate but in which it has a significant variable interest.



|2. | SUMMARY
    OF SIGNIFICANT ACCOUNTING POLICIES
|-- | ----------------------------------------------



Principles
of Consolidation



The
consolidated financial statements include the Company, Snöbar Holdings, San Diego Farmers Outlet, MGD, IPIC and the Trust,
which was established to hold IPIC, which in turn holds liquor licenses. All inter-company accounts have been eliminated during
consolidation. See the discussion in Note 1 above for variable interest entity treatment of the Trust and IPIC.



Use
of Estimates



The
preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates
and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities,
at the date of the financial statements and the reported amount of revenues and expenses during the reporting period. Actual results
could differ from those estimates.



Revenue
Recognition



Sales
revenues are generally recognized in accordance with the SAB 104 Public Company Guidance, when an agreement exists and price is
determinable, the products are shipped to the customers or services are rendered, net of discounts, returns and allowance and
collectability is reasonably assured. We are often entitled to bill our customers and receive payment from our customers in advance
of recognizing the revenue. In the instances in which we have received payment from our customers in advance of recognizing revenue,
we include the amounts in deferred or unearned revenue on our consolidated balance sheet.



Unearned
Revenue



Certain
amounts are received pursuant to agreements or contracts and may only be used in the conduct of specified transactions or the
related services are yet to be performed. These amounts are recorded as unearned or deferred revenue and are recognized as revenue
in the year/period the related expenses are incurred or services are performed. As at December 31, 2018, the Company has $0 in
deferred revenue. This is comparable to deferred revenue balance of $15,042 as of December 31, 2017, which was as a result of
prepayment by two of its customers.



Shipping
and Handling Costs



The
Company’s shipping costs are all recorded as operating expenses for all periods presented.



F-7









Pacific
Ventures Group, Inc.

Notes
to Condensed Consolidated Financial Statements

For
the years ended December 31, 2018 and 2017



Disputed
Liabilities



The
Company is involved in a variety of disputes, claims, and proceedings concerning its business operations and certain liabilities.
We determine whether an estimated loss from a contingency should be accrued by assessing whether a loss is deemed probable and
can be reasonably estimated. We assess our potential liability by analyzing our litigation and regulatory matters using available
information. We develop our views on estimated losses in consultation with outside counsel handling our defense in these matters,
which involves an analysis of potential results, assuming a combination of litigation and settlement strategies. Should developments
in any of these matters cause a change in our determination as to an unfavorable outcome and result in the need to recognize a
material accrual, or should any of these matters result in a final adverse judgment or be settled for significant amounts, they
could have a material adverse effect on our results of operations, cash flows and financial position in the period or periods
in which such change in determination, judgment or settlement occurs. As of December 31, 2018, the Company has $0 in disputed
liabilities on its balance sheet.



Cash
Equivalents



The
Company considers highly liquid instruments with original maturity of three months or less to be cash equivalents. As of December
31, 2018, the Company had a cash balance of $151,058 in cash and cash equivalents, compared to $69 at December 31, 2017.



Accounts
Receivable



Accounts
receivable are stated at net realizable value of $280,142. This value includes an appropriate allowance for estimated uncollectible
accounts. The allowance is calculated based upon the level of past due accounts and the relationship with and financial status
of our customers. As of December 31, 2018, the Company wrote off $3,820 of bad debt expense. The Company did not write off any
during the year ended December 31, 2017.



Inventories



Inventories
are stated at the lower of cost or market value. Cost has been determined using the first-in, first-out method. Inventory quantities
on-hand are regularly reviewed, and where necessary, reserves for excess and unusable inventories are recorded. Inventory consists
of finished goods and includes ice cream, popsicles and the related packaging materials. As of December 31, 2018, the Company
had $160,858 of inventory assets consisting of San Diego Farmers Outlet, Inc.’s fresh produce and food products. As of December
31, 2017, the Company has $0 in inventories.



Income
Taxes



Deferred
taxes are provided on an asset and liability method whereby deferred tax assets are recognized for deductible temporary differences
and operating loss carry forwards and deferred tax liabilities are recognized for taxable temporary differences. Temporary differences
are the difference between the reported amounts of assets and liabilities and their tax basis. Deferred tax assets are reduced
by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred
tax assets will not be realized. Deferred tax assets and liabilities are adjusted for the effects of changes in tax laws and rates
on the date of enactment.



Net
Income/(Loss) Per Common Share



Income/(loss)
per share of common stock is calculated by dividing the net income/(loss) by the weighted average number of shares of common stock
outstanding during the period. The Company has no potentially dilutive securities. Accordingly, basic and dilutive income/(loss)
per common share are the same.



Property
and Equipment



Property
and equipment are carried at cost less accumulated depreciation and includes expenditures that substantially increase the useful
lives of existing property and equipment. Maintenance, repairs, and minor renovations are expensed as incurred. Upon sale or retirement
of property and equipment, the cost and related accumulated depreciation are eliminated from the respective accounts and the resulting
gain or loss is included in the results of operations. The Company provides for depreciation of property and equipment using the
straight-line method over the estimated useful lives or the term of the lease, as appropriate. The estimated useful lives are
as follows: vehicles, five years; office furniture and equipment, three to fifteen years; equipment, three years.



F-8









Identifiable
Intangible Assets



As
of December 31, 2018, the Company’s Identifiable Intangible Assets are as follows:



Intangible
Assets



Identifiable
Intangible Assets



Trade
Name (San Diego Farmers Outlet)  $193,000

Wholesale
Customer Relationships $266,000

Total
Identifiable Intangible Assets $459,000



Goodwill



Assembled
Workforce $21,000

Unidentified
Intangible Value $470,000

Total
Goodwill $491,000



Total
Intangible Assets $950,000



Management
does not believe that there is an impairment as of 2018



Fair
Value of Financial Instruments



The
carrying amounts of the Company’s financial instruments, which include cash, accounts receivable, accounts payable, and
accrued expenses are representative of their fair values due to the short-term maturity of these instruments.



F-9









Pacific
Ventures Group, Inc.

Notes
to Condensed Consolidated Financial Statements

For
the years ended December 31, 2018 and 2017



Concentration
of Credit Risk



Financial
instruments that potentially subject the Company to concentration of credit risk consist primarily of cash and accounts receivable.
The Company maintains cash balances at financial institutions within the United States which are insured by the Federal Deposit
Insurance Corporation (“FDIC”) up to limits of approximately $250,000. The Company has not experienced any losses
with regard to its bank accounts and believes it is not exposed to any risk of loss on its cash bank accounts.



Critical
Accounting Policies



The
Company considers revenue recognition and the valuation of accounts receivable, allowance for doubtful accounts, and inventory
and reserves as its significant accounting policies. Some of these policies require management to make estimates and assumptions
that may affect the reported amounts in the Company’s financial statements.



Recent
Accounting Pronouncements



In
June 2009, the FASB established the Accounting Standards Codification (“Codification” or “ASC”) as the
source of authoritative accounting principles recognized by the FASB to be applied by nongovernmental entities in the preparation
of financial statements in accordance with generally accepted accounting principles in the United States (“GAAP”).
Rules and interpretive releases of the Securities and Exchange Commission (the “SEC”) issued under authority of federal
securities laws are also sources of GAAP for SEC registrants. Existing GAAP was not intended to be changed as a result of the
Codification, and accordingly the change did not impact our financial statements. The ASC does change the way the guidance is
organized and presented.



In
April 2015, FASB issued Accounting Standards Update (“ASU”) No. 2015-03, “Interest – Imputation of Interest
(Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs”, to simplify presentation of debt issuance costs
by requiring that debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct deduction
from the carrying amount of that debt liability, consistent with debt discounts. The ASU does not affect the recognition and measurement
guidance for debt issuance costs. For public companies, the ASU is effective for financial statements issued for fiscal years
beginning after December 15, 2015, and interim periods within those fiscal years. Early application is permitted.



In
April 2015, FASB issued ASU No. 2015-04, “Compensation – Retirement Benefits (Topic 715): Practical Expedient for
the Measurement Date of an Employer’s Defined Benefit Obligation and Plan Assets”, which permits the entity to measure
defined benefit plan assets and obligations using the month-end that is closest to the entity’s fiscal year-end and apply
that practical expedient consistently from year to year. The ASU is effective for public business entities for financial statements
issued for fiscal years beginning after December 15, 2015, and interim periods within those fiscal years. Early application is
permitted.



In
April 2015, FASB issued ASU No. 2015-05, “Intangibles – Goodwill and Other – Internal-Use Software (Subtopic
350-40): Customer’s Accounting for Fees Paid in a Cloud Computing Arrangement”, which provides guidance to customers
about whether a cloud computing arrangement includes a software license. If such includes a software license, then the customer
should account for the software license element of the arrangement consistent with the acquisition of other software licenses.
If the arrangement does not include a software license, the customer should account for it as a service contract. For public business
entities, the ASU is effective for annual periods, including interim periods within those annual periods, beginning after December
15, 2015. Early application is permitted. We are currently reviewing the provisions of this ASU to determine if there will be
any impact on our results of operations, cash flows or financial condition.



In
April 2015, FASB issued ASU No. 2015-06, “Earnings Per Share (Topic 260): Effects on Historical Earnings per Unit of Master
Limited Partnership Dropdown Transactions”, which specifies that, for purposes of calculating historical earnings per unit
under the two-class method, the earnings (losses) of a transferred business before the date of a drop down transaction should
be allocated entirely to the general partner. In that circumstance, the previously reported earnings per unit of the limited partners
(which is typically the earnings per unit measure presented in the financial statements) would not change as a result of the dropdown
transaction. Qualitative disclosures about how the rights to the earnings (losses) differ before and after the dropdown transaction
occurs for purposes of computing earnings per unit under the two-class method also are required. The ASU is effective for fiscal
years beginning after December 15, 2015, and interim periods within those fiscal years. Earlier application is permitted.



In
June 2014, FASB issued ASU No. 2014-10, “Development Stage Entities (Topic 915): Elimination of Certain Financial Reporting
Requirements, Including an Amendment to Variable Interest Entities Guidance in Topic 810, Consolidation”. The update removes
all incremental financial reporting requirements from GAAP for development stage entities, including the removal of Topic 915
from the FASB Accounting Standards Codification. In addition, the update adds an example disclosure in Risks and Uncertainties
(Topic 275) to illustrate one way that an entity that has not begun planned principal operations could provide information about
the risks and uncertainties related to the company’s current activities. Furthermore, the update removes an exception provided
to development stage entities in Consolidations (Topic 810) for determining whether an entity is a variable interest entity-which
may change the consolidation analysis, consolidation decision, and disclosure requirements for a company that has an interest
in a company in the development stage. The update is effective for the annual reporting periods beginning after December 15, 2014,
including interim periods therein. Early application is permitted with the first annual reporting period or interim period for
which the entity’s financial statements have not yet been issued (Public business entities) or made available for issuance
(other entities). Our company adopted this pronouncement.



F-10









Pacific
Ventures Group, Inc.

Notes
to Condensed Consolidated Financial Statements

For
the years ended December 31, 2018 and 2017



In
June 2014, FASB issued ASU No. 2014-12, “Compensation – Stock Compensation (Topic 718); Accounting for Share-Based
Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period”.
The amendments in this ASU apply to all reporting entities that grant their employees share-based payments in which the terms
of the award provide that a performance target that affects vesting could be achieved after the requisite service period. The
amendments require that a performance target that affects vesting and that could be achieved after the requisite service period
be treated as a performance condition. A reporting entity should apply existing guidance in Topic 718 as it relates to awards
with performance conditions that affect vesting to account for such awards. For all entities, the amendments in this ASU are effective
for annual periods and interim periods within those annual periods beginning after December 15, 2015. Earlier adoption is permitted.
Entities may apply the amendments in this ASU either (a) prospectively to all awards granted or modified after the effective date
or (b) retrospectively to all awards with performance targets that are outstanding as of the beginning of the earliest annual
period presented in the financial statements and to all new or modified awards thereafter. If retrospective transition is adopted,
the cumulative effect of applying this Update as of the beginning of the earliest annual period presented in the financial statements
should be recognized as an adjustment to the opening retained earnings balance at that date. Additionally, if retrospective transition
is adopted, an entity may use hindsight in measuring and recognizing the compensation cost. This updated guidance is not expected
to have a material impact on our results of operations, cash flows or financial condition.



In
August 2014, the FASB issued ASU 2014-15 on “Presentation of Financial Statements Going Concern (Subtopic 205-40) –
Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern”. Currently, there is no guidance
in GAAP about management’s responsibility to evaluate whether there is substantial doubt about an entity’s ability
to continue as a going concern or to provide related footnote disclosures. The amendments in this Update provide that guidance.
In doing so, the amendments are intended to reduce diversity in the timing and content of footnote disclosures. The amendments
require management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain
principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial
doubt, (2) require an evaluation every reporting period including interim periods, (3) provide principles for considering the
mitigating effect of management’s plans, (4) require certain disclosures when substantial doubt is alleviated as a result
of consideration of management’s plans, (5) require an express statement and other disclosures when substantial doubt is
not alleviated, and (6) require an assessment for a period of one year after the date that the financial statements are issued
(or available to be issued).



All
other newly issued accounting pronouncements which are not yet effective have been deemed either immaterial or not applicable.



We
reviewed all other recently issued accounting pronouncements and determined these have no current applicability to the Company
or their effect on the financial statements would not have been significant.



|3. | GOING
    CONCERN
|-- | -----------------



The
accompanying consolidated financial statements have been prepared assuming the Company will continue as a going concern. As shown
in the accompanying consolidated financial statements, the Company has incurred a net loss of $1,547,598 for the year ended December
31, 2018 and has an accumulated deficit of $7,499,045 as at December 31, 2018.



In
order to continue as a going concern, the Company will need, among other things, additional capital resources. The Company is
significantly dependent upon its ability, and will continue to attempt, to secure equity and/or additional debt financing. There
are no assurances that the Company will be successful and without sufficient financing it would be unlikely for the Company to
continue as a going concern.



The
audited consolidated financial statements do not include any adjustments relating to the recoverability and classification of
recorded assets, or the amounts of and classification of liabilities that might be necessary in the event the Company cannot continue
in existence. These conditions raise substantial doubt about the Company’s ability to continue as a going concern. These
audited consolidated financial statements do not include any adjustments that might arise from this uncertainty.



|4. | INVENTORIES
|-- | -----------



As
of December 31, 2018, the Company had inventory assets for a total of $160,858. No inventories were recorded as of December 31,
2017.



F-11









Pacific
Ventures Group, Inc.

Notes
to Condensed Consolidated Financial Statements

For
the years ended December 31, 2018 and 2017



|5. | PROPERTY,
    PLANT AND EQUIPMENT
|-- | ---------------------------------



Property,
plant and equipment at December 31, 2018 and December 31, 2017, consisted of:



|                         |  | December 31, 2018 |         |   | December 31, 2017 |  
|------------------------ |  | ----------------- | ------- | - | ----------------- | -
|Computers                |  | $                 | 11,788  |   |                   | $
|Freezers                 |  |                   |         |   |                   |  
|Office Furniture         |  |                   |         |   |                   |  
|Rugs                     |  |                   |         |   |                   |  
|Software - Accounting    |  |                   |         |   |                   |  
|Telephone System         |  |                   |         |   |                   |  
|Video Camera             |  |                   |         |   |                   |  
|Building & Improvement   |  |                   | 25,000  |   |                   |  
|Forklift 1               |  |                   | 3,000   |   |                   |  
|Forklift 2               |  |                   | 2,871   |   |                   |  
|Truck 2004 Hino 1        |  |                   | 10,000  |   |                   |  
|Truck 2004 Hino 2        |  |                   | 10,000  |   |                   |  
|Truck 2018 Hino 155 5347 |  |                   | 30,181  |   |                   |  
|Truck 2018 Hino 155 5647 |  |                   | 30,181  |   |                   |  
|Truck 2018 Hino 155 5680 |  |                   | 30,181  |   |                   |  
|                         |  |                   |         |   |                   |  
|Accumulated Depreciation |  |                   | (40,408 | ) |                   |  
|                         |  |                   |         |   |                   |  
|Net Book Value           |  | $                 | 112,793 |   |                   | $



Depreciation
expense for the year ended December 31, 2018 was $17,626 compared to $3,995 for the same period of December 31, 2017.



|6. | ACCRUED
    EXPENSE
|-- | -------------------



As
of December 31, 2018, the Company had accrued expenses of $286,598 compared to $332,503 for the year ended December 31, 2017.



|7. | INCOME
    TAX
|-- | --------------



The
Company accounts for income taxes under the asset and liability method, which requires the recognition of deferred tax assets
and liabilities for the expected future tax consequences of events that have been included in the financial statements. Under
this method, deferred tax assets and liabilities are determined on the basis of the differences between the financial statement
and tax bases of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to
reverse.



|8. | RELATED
PARTY TRANSACTIONS
|-- | --------------------------



The
following table presents a summary of the Company’s promissory notes issued to related parties as of December 31, 2018:



|Noteholder  |  | Note Amount |         |  | Issuance Date |            | Unpaid Amount |  
|----------- |  | ----------- | ------- |  | ------------- | ---------- | ------------- | -
|S. Masjedi  |  | $           | 150,000 |  |               | 12/10/2010 |               | $
|A. Masjedi  |  |             | 500,000 |  |               | 6/1/2013   |               |  
|M. Shenkman |  |             | 10,000  |  |               | 2/21/2012  |               |  
|M. Shenkman |  |             | 10,000  |  |               | 2/23/2102  |               |  
|M. Shenkman |  |             | 10,000  |  |               | 3/14/2013  |               |  
|M. Shenkman |  |             | 16,000  |  |               | 9/9/2014   |               |  
|Total       |  | $           | 696,000 |  |               |            |               | $



The
following description represent note payable-related party transaction pre-Share Exchange that were assumed by the Company as
a condition to the Share Exchange:



In
January 2011, MGD, which is now a majority owned subsidiary of Snöbar Holdings , entered into an unsecured promissory note
with Mrs. Masjedi, who is now the Company’s President, Chief Executive Officer, Interim Chief Financial Officer, director
and majority stockholder. The note had a principal balance of $150,000 with an interest rate of 3% and has a maturity date of
December 31, 2020. Interest under the note was extinguished in a subsequent extension of the term of the note. The balance of
the note at December 31, 2018 was $52,692.



F-12







Pacific
Ventures Group, Inc.

Notes
to Condensed Consolidated Financial Statements

For
the years ended December 31, 2018 and 2017



On
February 21, 2012, Snöbar Holdings entered into an unsecured promissory note with Mr. Shenkman, who is Chairman of the Board
of Directors and a shareholder of the Company. The note had a principal balance of $10,000 with an interest rate of 5% and is
due on demand. The note’s maturity date has subsequently been extended to December 31, 2020. Interest against the note was
extinguished in a subsequent extension of the term. The note had a principal balance of $10,000 as of December 31, 2018.



On
February 23, 2012, Snöbar Holdings entered into a promissory note with Mr. Shenkman for $10,000, maturing in one year at
an interest of 8%. The note has subsequently been extended to December 31, 2020. Interest under the note was extinguished in a
subsequent extension of the term. The note had an outstanding balance of $10,000 as of December 31, 2018.



On
March 14, 2013, Snöbar Holdings entered into an unsecured promissory note with a Mr. Shenkman, the Company’s Chairman
of the Board of Directors. The note had a principal balance of $10,000 with an interest rate of 5% and an original maturity date
of March 14, 2014, subsequently extended to December 31, 2020 with a lower interest rate of 2%/year. Mr. Shenkman also agreed
to make all interest retroactive and deferred. The note had an outstanding balance of $6,000 as of December 31, 2018.



On
June 1, 2013, Snöbar Holdings entered into a promissory note with Azizolla Masjedi, father-in-law to Shannon Masjedi who’s
the Company’s President, Chief Executive Officer, Interim Chief Financial Officer, director and majority stockholder, in
an amount of $500,000 to purchase all the shares and interests of IPIC. The note matured on June 31, 2017. As of December 31,
2018, the outstanding balance under this note was $231,067, which includes interest and penalty charges.



On
September 9, 2014, Snobar Holdings entered into a second unsecured promissory note with Mr. Shenkman, through his affiliate company
Entrust Group for a total amount of $6,000 and a third unsecured promissory note for a total amount of $10,000, both at an annual
interest rate of 2%. No term was provided for in each note, but Mr. Shenkman has agreed to a maturity date of December 31, 2020
and the accrual of interest rates and deferral to maturity. The notes had an aggregate outstanding balance of $16,000 as of December
31, 2018.



On
February 13, 2017, Pacific Ventures entered settlement with one of its creditors for $527,333 of its long-term notes payable.
The agreement called for issuance of 400,000 shares of PACV restricted common stocks and $200,000 in future cash payment comprising
of $25,000 on March 31, 2017, $25,000 on March 31, 2018, $25,000 on March 31, 2019, and $125,000 on March 31, 2020. As of March
10, 2017, Pacific Ventures has issued to the creditor, 400,000 shares of PACV restricted common stocks, and has also paid the
$25,000 for the required March 31, 2017 cash payment. The balance of the note as of March 31, 2017 is $175,000 compared to December
31, 2016 balance of $527,333.



Effective
September 30, 2017, the Company entered into amended promissory notes with a certain unrelated third party in an amount of $372,500,
one for $172,500, and four others for $50,000 each. All of the notes have an interest rate of 8% and had a maturity date of August
13, 2017, but have been extended to November 15, 2017 for a fee of $15,000. The notes had a principal outstanding balance of $348,601
as of September 30, 2018, including the $15,000 extension fee.



In
late July, August, and September of 2017, the Company entered into a financing arrangements with Power Up Lending pursuant to
which the Company borrowed a total principal of $129,000 secured by shares of the Company’s common stock. The notes were
subject to a 6 month hold before any stock was issued. The current balance is $37,919.



On
January 11, 2018, the Company issued a Convertible Redeemable Note with a certain unrelated party. for total gross proceeds of
$30,000. The note bears an interest of 10% and matures on January 3, 2019. The current principal balance is $30,000.



On
February 7, 2018, the Company issued a Convertible Promissory Note with a certain unrelated party. for total gross proceeds of
$105,000. The note bears an interest of 2%. The Company received the first tranche of the note and has a current principal balance
of $33,000 as of September 30, 2018.



Over
the past year Classic Beverage has periodically issued loans to the Company. The Company has agreed to pay interest 10% per year
and has agreed on penalty fees if late on payments. The note is due on demand. The current balance is $82,673.



On
2018, the company entered into a promissory note to pay off aged debt on the books of PACV. The amount was $56,066 and the total
amount that has converted into stock during the first quarter is $37,184. The current principal balance as of September 30, 2018
is $18,882. That remaining balance converted into common stock in April of 2018.



On
May 1, 2018, Pacific Ventures Group entered into a secured promissory note with TCA Global Fund for $1,750,000. The note was secured
by interests in tangible and intangible property of Pacific Ventures Group. The Company is to make interest only payments of $24,462
for 2 month; $10,000 for the next 4 months; subsequent payments of $45,500 until the loan is paid off. The effective interest
rate on the note is 16%. On July 26, 2018, the Company entered into a second loan with TCA Global Fund for $400,000. The outstanding
balance of the notes with TCA Global Fund is $2,150,000 as of September 30, 2018.



As
of December 31, 2018, the Company had total short-term notes payable of $646,199 and long-term notes payable of $2,286,821.





F-13









9.
NOTES PAYABLE



The
following table presents a summary of the Company’s promissory notes issued to unrelated third parties as of December 31,
2018:



|                 |  | Note Amount |           |  | Issuance Date |         | Balance |  
|---------------- |  | ----------- | --------- |  | ------------- | ------- | ------- | -
|A. Rodriguez     |  | $           | 86,821    |  |               | 3/14/13 |         | $
|A. Rodriguez     |  |             | 15,000    |  |               | 7/22/13 |         |  
|A. Rodriguez     |  |             | 10,000    |  |               | 2/21/14 |         |  
|TRA Capital      |  |             | 106,112   |  |               | 3 loans |         |  
|BNA Inv          |  |             | 223,499   |  |               | 6 loans |         |  
|Brian Berg       |  |             | 30,000    |  |               | 2/1/12  |         |  
|Classic Bev      |  |             | 73,473    |  |               | 5/1/17  |         |  
|JSJ, Investments |  |             | 75,000    |  |               | 7/12/17 |         |  
|PowerUp          |  |             | 119,000   |  |               | 7/25/17 |         |  
|Tiger Trout      |  |             | 40,000    |  |               | 8/8/18  |         |  
|TCA Global fund  |  |             | 2,150,000 |  |               | 5/1/18  |         |  
|                 |  |             |           |  |               |         |         |  
|                 |  | $           | 2,996,905 |  |               |         |         | $



The
following description represent unrelated notes payable transactions pre-reverse merger between Snöbar and the Company that
were assumed by the Company as a condition to the Share Exchange Agreement:



In
February, 2012, MGD entered into an unsecured promissory note with a certain unrelated party, now a shareholder of the Company
for a principal balance of $30,000 at in interest rate of 8% per year and maturity date of August 1, 2014. The note’s maturity
date has been extended to December 31, 2020 and the interest rate under the extinguished as part of the extension. The note had
an outstanding balance of $25,000 as of December 31, 2018.



On
March 14, 2013, Snöbar Holdings entered into an unsecured promissory note with a certain unrelated third party, now a shareholder
of the Company. The note had a principal balance of $86,821 with an interest rate of 5% and had a maturity date of March 14, 2014.
The note’s maturity date has subsequently been extended to February 1, 2020. Interest under the note was extinguished in
a subsequent extension of the term. The note is current and the entire balance is owed and outstanding as of December 31, 2018.



On
July 22, 2013, Snöbar Holdings entered into an unsecured promissory note with a certain unrelated third party. The note had
a principal balance of $15,000 with an original interest rate of 5%. Maturity date has been extended to December 31, 2018, and
interest rate has been reduced to 2%, and lender agreed to make all interest retroactive and deferred. The balance of the note
was $15,000 as of December 31, 2018.



F-14







Pacific
Ventures Group, Inc.

Notes
to Condensed Consolidated Financial Statements

For
the years ended December 31, 2018 and 2017



In
February 2014, MGD entered into a secured promissory note with a certain unrelated third party for $10,000. The note was secured
by interests in tangible and intangible property of MGD. The Company is to make payments of $181 each business day (Monday through
Friday) until the loan is paid off. The effective interest rate on the note is 137%. The outstanding balance of the note is $1,000
as of December 31, 2018.



On
May 19, 2014, Snöbar Holdings entered into a secured convertible promissory note with a principal balance of $500,000. The
note was secured by interests in cash, accounts receivable, other receivables, inventory, supplies, other assets of Snöbar
Holdings including general intangibles and rights of each liquor license owned by Snöbar Trust. The note has an interest
rate of 10% and an original maturity date of December 31, 2015. The Company was to make interest only payments beginning July
1, 2014. The lender determined Snöbar Holdings to be in default and on January 29, 2015, entered into a mutually agreed loan
modification. The agreement increased the principal balance of the note as of December 31, 2014 to $527,333 and all interest due
and payable was deemed to have been paid and the conversion rights of the note were removed. The modification also removed and
deleted, in its entirety, all secured interests in cash, accounts receivable, other receivables, inventory, supplies, and other
assets of Snöbar Holdings, including intangibles, and rights of each liquor license owned by Snöbar Trust. The maturity
date was December 31, 2015 if Snöbar Holdings is not in default, the maturity date of the note should automatically be extended
to December 31, 2017 (“First Extended Maturity Date”). Commencing on January 1, 2016, Snöbar Holdings was to
make monthly payments of $15,000 until the First Extended Maturity Date. Assuming Snöbar Holdings was not in default with
respect to its obligations as of the First Extended Maturity Date, the note would have automatically been extended to December
31, 2018 (“Second Extended Maturity Date”). Commencing on January 1, 2017, the monthly payments increased to $25,000
for every month until the Second Extended Maturity Date. All accrued but unpaid interest, charges and the remaining principal
balance of the note was fully due and payable on the Second Extended Maturity Date. In January of 2016 the company decided to
enter into renegotiation period for the repayment terms of the modification dated January 29, 2015. As a result of the renegotiation
with the note holder



The
following description represents unrelated note payable transactions post-merger between Snöbar and the Company:



On
February 13, 2017, the Company entered a settlement agreement with one of its creditors for $527,333 of its long-term notes payable.
The agreement called for issuance of 400,000 restricted shares of the Company’s common stock and $200,000 in future cash
payment comprising of $25,000 on March 31, 2017, $25,000 on March 31, 2018, $25,000 on March 31, 2019, and $125,000 on March 31,
2020. As of March 10, 2017, the Company issued to the creditor, 400,000 restricted shares of the Company’s common stock,
and also paid the $25,000 for the required March 31, 2017 cash payment. The $25,000 payment due in 2018 was paid to JRSR26 on
March 1, 2018. The balance of the note as of December 31, 2018 is $175,000.



Effective
September 30, 2015, the Company entered into amended promissory notes with a certain unrelated third party in an amount of $272,500,
one for $172,500, and two others for $50,000 each. All of the notes have an interest rate of 8% and had a maturity date of August
13, 2017, but have been extended to November 15, 2017 for a fee of $15,000. The notes had a principal outstanding balance of $207,500
as of December 31, 2018.



In
September of 2017, the Company entered into a financing arrangement with a lending institution pursuant to which the Company borrowed
a principal of $129,000 secured by shares of the Company’s common stock.



On
July 12, 2017, the issued a Convertible Promissory Note to JSJ Investments Inc. for total gross proceeds of $75,000. The note
is convertible at any time after the issuance date, bears interest at 12% and matures on April 12, 2018.



As
of December 31, 2018, the Company had short-term notes payable of $456,914 and long-term notes payable of $311,821.



10.
STOCKHOLDERS’ EQUITY



Share
Exchange



On
August 14, 2015, Snöbar Holdings entered into the Share Exchange Agreement with the Company and Snöbar Holdings’
shareholders (the “Snöbar Shareholders”) who held of record (i) at least 99% and up to 100% of the total issued
and outstanding shares of Class A Common Stock and (ii) 100% of the total issued and outstanding shares of Class B Common Stock,
of Snöbar Holding. In accordance with the terms and provisions of the Share Exchange Agreement, the Company acquired all
of the issued and outstanding shares of Snöbar Holdings’ Class A and Class B Common Stock from Snöbar Shareholders,
with Snöbar Holdings becoming a wholly owned subsidiary of the Company, in exchange for the issuance to the Snöbar Shareholders
of 22,500,000 shares of restricted common stock of the Company and the issuance of 2,500,000 restricted shares of the Company’s
common stock to certain other persons (as set forth below).



The
200,907,197 restricted shares of the Company’s common stock issued during the fiscal year ended December 31, 2018 were for
the following: issued 135,230, 803 for repayment of stocks ( i.e. note conversion), issued 71,350,098 shares of its common stock,
cancelled 6,500,000 shares issued in the first quarter of 2018 and issued reverse stock split for 826,296.



F-15







Pacific
Ventures Group, Inc.

Notes
to Condensed Consolidated Financial Statements

For
the years ended December 31, 2018 and 2017



Common
Stock and Preferred Stock



The
Company is authorized to issue up to 10,000,000 shares of its preferred stock, $0.001 par value per share. Effective as of October
2016, the Company designated 1,000,000 shares of preferred stock as Series E Preferred Stock (the “Series E Preferred Stock”).
Under the rights, preferences and privileges of the Series E Preferred Stock, for every share of Series E Preferred Stock held,
the holder thereof has the voting rights equal to 10 shares of common stock. The Series E Preferred Stock is not convertible into
any class of stock of the Company and has no preferences to dividends or liquidation rights. As of December 31, 2018 and 2017,
there were 1,000,000 shares of Series E Preferred Stock issued and outstanding.



From
January 1, 2018 through December 31, 2018, the Company issued 200,907,197 shares of its common stock to various investors for
cash and other considerations.



From
January 1, 2018 through December 31, 2018, the Company issued 135,230,803 shares of its common stock for repayment of debt (i.e.
converted debt), issued 71,350,098 for various considerations, cancelled 6,500,000 shares issued in the first quarter of 2018
and issued dividend or reverse split of 826,296.



The
Company is authorized to issue up to 500,000,000 shares of its common stock, $0.001 par value per share. Holders of common
stock have one vote per share. As of December 31, 2017 and 2018, there were 36,430,248 and 237,337,445 shares of the Company’s
common stock issued and outstanding, respectively.



11.
COMMITMENTS, CONTINGENCIES AND UNCERTAINTIES



Operating
Lease



The
Company is currently obligated under two operating leases for office spaces and associated building expenses. Both leases are
on a month-to-month basis at a monthly rate of $450 and $330, respectively.



12.
EQUITY INCENTIVE PLAN



On
November 3, 2017, the Company’s Board of Directors approved the Company’s 2017 Equity Incentive Plan (the “2017
Plan”), which reserves a total of 1,500,000 shares of the Company’s common stock for issuance under the 2017 Plan.
Incentive awards authorized under the 2017 Plan include, but are not limited to, incentive stock options within the meaning of
Section 422 of the Internal Revenue Code of 1986, as amended, subject to the approval of the 2017 Plan by the Company’s
stockholders. If an incentive award granted under the 2017 Plan expires, terminates, is unexercised or is forfeited, or if any
shares are surrendered to us in connection with the exercise of an incentive award, the shares subject to such award and the surrendered
shares will become available for further awards under the 2017 Plan. All of the shares under the 2017 Plan were registered in
the Company’s Registration Statement on Form S-8 filed with the Securities and Exchange Commission on November 21, 2017
(the “Form S-8”).



In
December 2017, the Company issued 1,240,000 shares of its common stock under the 2017 Plan and pursuant to the Form S-8 to a certain
consultant in settlement of amounts owed by the Company for services provided by such consultant. As of December 31, 2018, other
than such issuance, no other awards or shares of the Company’s common stock have been issued under the 2017 Plan.



13.
SUBSEQUENT EVENTS



ASC
855-16-50-4 establishes accounting and disclosure requirements for subsequent events. ASC 855 details the period after the balance
sheet date during which we should evaluate events or transactions that occur for potential recognition or disclosure in the financial
statements, the circumstances under which we should recognize events or transactions occurring after the balance sheet date in
its financial statements and the required disclosures for such events.



The
Company has evaluated all subsequent events through the date these consolidated financial statements were issued, and determined
the following are material to disclose.



F-16







|ITEM
    9. | CHANGES
    IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
|----------- | ----------------------------------------------------------------------------------------



None.



|ITEM
    9A. | CONTROLS
    AND PROCEDURES
|------------ | ---------------------------



Evaluation
of Disclosure Controls and Procedures



Our
management, under the supervision of our Chief Executive Officer and Interim Chief Financial Officer performed an evaluation (the
“Evaluation”) of the effectiveness of our disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)
and 15d-15(e)) as of the end of the period covered by this Annual Report. Disclosure controls and procedures include, without
limitation, controls and procedures designed to provide a reasonable level of assurance that information required to be disclosed
by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported, within the
time periods specified in the SEC’s rules and forms, and is accumulated and communicated to our management, including our
principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely
decisions regarding required disclosure. Based on that evaluation, our Chief Executive Officer and Chief Financial Officer concluded
that, as of December 31, 2018, due to the presence of material weaknesses described below, our disclosure controls and procedures
were ineffective because of the material weaknesses described below.



Notwithstanding
the foregoing, there can be no assurance that our disclosure controls and procedures will detect or uncover all failures of persons
within our Company and our consolidated subsidiaries to disclose material information otherwise required to be set forth in our
periodic reports. There are inherent limitations to the effectiveness of any system of disclosure controls and procedures, including
the possibility of human error and the circumvention or overriding of the controls and procedures. Accordingly, even effective
disclosure controls and procedures can only provide reasonable, not absolute, assurance of achieving their control objectives.



Management’s
Report on Internal Control Over Financial Reporting



Management
is responsible for establishing and maintaining adequate internal controls over financial reporting for our Company. Internal
control over financial reporting is defined in Rule 13a-15(f) and 15d-15(f) promulgated under the Exchange Act as a process designed
by, or under the supervision of, our principal executive and principal financial officers and effected by our board of directors,
management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation
of financial statements for external purposes in accordance with generally accepted accounting principles and includes those policies
and procedures that:



| | ● | Pertain
    to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of
    the assets of the company;                                                                                                                                                                                  
| | - | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| |   |                                                                                                                                                                                                                                                                                                                                                        
| | ● | Provide
    reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
    with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance
    with authorizations of management and directors of the company; and
| |   |                                                                                                                                                                                                                                                                                                                                                        
| | ● | Provide
    reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the company’s
    assets that could have a material effect on the financial statements.                                                                                                                                   



Because
of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Projections of
any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes
in conditions, or that the degree of compliance with the policies or procedures may deteriorate.



Internal
control over financial reporting cannot provide absolute assurance of achieving financial reporting objectives because of its
inherent limitations. Internal control over financial reporting is a process that involves human diligence and compliance and
is subject to lapses in judgment and breakdowns resulting from human failure. Internal control over financial reporting can also
be circumvented by collusion or improper management override. Because of such limitations, there is a risk that material misstatements
may not be prevented or detected on a timely basis by internal control over financial reporting. However, these inherent limitations
are known features of the financial reporting process. Therefore, it is possible to design into the process safeguards to reduce,
though not eliminate, this risk.



We
assessed the effectiveness of our internal control over financial reporting as of December 31, 2018. In making this assessment,
our management used the criteria set forth by the Committee of Sponsoring Organizations (“COSO”) of the Treadway Commission’s
Internal Control-Integrated Framework. As a result of this assessment, we have determined that our internal control over financial
reporting was ineffective as of December 31, 2018. We had neither the resources, nor the personnel, to provide an adequate control
environment. The following material weaknesses in our internal control over financial reporting continued to exist at December
31, 2018:



| | ● | we
    do not have written documentation of our internal control policies and procedures. Written documentation of key internal controls
    over financial reporting is a requirement of Section 404 of the Sarbanes-Oxley Act;
| | - | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



19







| | ● | we
    outsourced the functions of the principal financial officer on an interim basis to assist us in implementing the necessary
    financial controls over the financial reporting and the utilization of internal management and staff to effectuate these controls;                                                                                                                                                                                                  
| | - | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| |   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
| | ● | we
    do not have sufficient segregation of duties within accounting functions, which is a basic internal control. Due to our limited
    size and early stage nature of operations, segregation of all conflicting duties may not always be possible and may not be
    economically feasible; however, to the extent possible, the initiation of transactions, the custody of assets and the recording
    of transactions should be performed by separate individuals;
| |   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
| | ● | we
    do not have an independent audit committee of our board of directors; and                                                                                                                                                                                                                                                                                                                                                                                          
| |   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
| | ● | there
    is insufficient monitoring and review controls over the financial reporting closing process, including the lack of individuals
    with current knowledge of GAAP that led to the restatement of our previously issued financial statements.                                                                                                                                                                                                                    



We
believe that these material weaknesses primarily relate, in part, to our lack of sufficient staff with appropriate training in
GAAP and SEC rules and regulations with respect to financial reporting functions, and the lack of robust accounting systems, as
well as the lack of sufficient resources to hire such staff and implement these accounting systems.



Pending
obtaining sufficient resources to implement these measures, we plan to take a number of actions to correct these material weaknesses,
including, but not limited to, establishing an audit committee of our board of directors comprised of three independent directors,
adding experienced accounting and financial personnel and retaining third-party consultants to review our internal controls and
recommend improvements. However, we may need to take additional measures to fully mitigate these issues, and the measures we have
taken, and expect to take, to improve our internal controls may not be sufficient to (1) address the issues identified, (2) ensure
that our internal controls are effective or (3) ensure that the identified material weakness or other material weaknesses will
not result in a material misstatement of our annual or interim financial statements.



It
should be noted that any system of controls, however well designed and operated, can provide only reasonable and not absolute
assurance that the objectives of the system are met. In addition, the design of any control system is based in part upon certain
assumptions about the likelihood of certain events. Because of these and other inherent limitations of control systems, there
can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions, regardless
of how remote.



Attestation
Report of the Independent Registered Public Accounting Firm



This
Annual Report does not include an attestation report of our independent registered public accounting firm regarding internal control
over financial reporting. Our management’s report was not subject to attestation by our independent registered public accounting
firm pursuant to the Dodd-Frank Act that permanently exempted smaller reporting companies from the auditor attestation requirement.



Changes
in Internal Control Over Financial Reporting



An
evaluation was performed under the supervision of our management, including our Chief Executive Officer and Interim Chief Financial
Officer, of whether any change in our internal control over financial reporting (as defined in the Exchange Act Rules 13a-15(f)
and 15d-15(f)) occurred during the quarter ended December 31, 2018. Based on that evaluation, our management, including our Chief
Executive Officer and Interim Chief Financial Officer, concluded that there were no changes in our internal control over financial
reporting that occurred during the fourth fiscal quarter ended December 31, 2018 that have materially affected, or are reasonably
likely to materially affect, our internal control over financial reporting.



CEO
and CFO Certifications



Exhibits
31.1 and 31.2 to this Annual Report are the Certifications of the Chief Executive Officer and the Interim Chief Financial Officer,
respectively. These Certifications are required in accordance with Section 302 of the Sarbanes-Oxley Act (the “Section 302
Certifications”). This Item 9A. of this Annual Report, which you are currently reading, is the information concerning the
Evaluation referred to above and in the Section 302 Certifications and this information should be read in conjunction with the
Section 302 Certifications for a more complete understanding of the topics presented.



|ITEM
    9B. | OTHER
    INFORMATION
|------------ | ---------------------



None



20







PART
III



|ITEM
    10. | DIRECTORS,
    EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
|------------ | ----------------------------------------------------------



Officers
and Board of Directors



The
following individuals serve as executive officers and directors of Pacific Ventures as of March 28, 2018:



|Name                    |  | Age |  | Positions                                                                                      
|----------------------- |  | --- |  | -----------------------------------------------------------------------------------------------
|                        |  |     |  |                                                                                                
|Shannon
    Masjedi (1) |  | 44  |  | President,
    Chief Executive Officer, Interim Chief Financial Officer, Secretary and Director
|                        |  |     |  |                                                                                                
|Marc
    Shenkman       |  | 55  |  | Chairman
    of the Board of Directors                                                         



(1)
In October, 2017, Mrs. Masjedi was appointed as the Company’s Interim Chief Financial Officer.



Our
directors are appointed for a one-year term to hold office until the next annual general meeting of our shareholders or until
removed from office in accordance with our bylaws. Our officers are appointed by our board of directors and hold office until
removed by the board. All officers and directors listed above will remain in office until the next annual meeting of our stockholders,
and until their successors have been duly elected and qualified. There are no agreements with respect to the election of Directors.
Our Board of Directors appoints officers annually and each Executive Officer serves at the discretion of our Board of Directors.



At
this time, we do not have any written employment agreement or other formal compensation agreements with our new officers and directors.
Compensation arrangements are the subject of ongoing development and we will make appropriate additional disclosures as they are
further developed and formalized.



Marc
Shenkman . Mr. Shenkman, as Chairman of the Board of Directors of Pacific Ventures, is responsible for, among other
things, the general oversight of the affairs of Pacific Ventures, has corporate oversight of all of its business, including
implementation of long term plans, and preside when present at all meetings of the stockholders and the Board of Directors.
Mr. Shenkman has served as a director of Snöbar Holdings since January 2013. From year 2000 to present, Mr. Shenkman
worked as the President of Priority Financial Network. Priority Financial Network is a mortgage brokerage company that closed
over$2 billion in FHA,and“A”through“D”residential and commercial loans over the past several years. While
working at Priority Financial Network, Mr. Shenkman has been producing personal loans in the range of$60 million to $100
million per year and managing over 89 employees and loan officers. Mr. Shenkman graduated from the University of Vermont with
a Bachelor of Arts in Economics and a Bachelor of Arts in Political Science. Mr. Shenkman brings knowledge and experience in
the banking and financial industries. His experience in the financial markets will help Pacific Ventures Group navigate in
the public marketplace. Mr. Shenkman does not hold, and has not previously held, any directorships in any other reporting
companies. Mr. Shenkman was a member of Raynol LLC which filed for Chapter 11 bankruptcy in May 2010, which bankruptcy was
dismissed (not discharged) in May 2012.



Shannon
Masjedi . Mrs. Masjedi, as President, Chief Executive Officer and Secretary of Pacific Ventures, will be responsible for,
among other things, subject to the supervision and direction of the Board of Directors of Pacific Ventures, the general management
and control of its specified day-to-day business operations, and implementing its short and long term plans, and, as Secretary
of Pacific Ventures, will be responsible for, among other things, attending all meeting of the stockholders, the Board, and, as
required, committees of the Board and recording all the proceedings of such meetings in books to be kept for that purpose.



Mrs.
Masjedi has served as a director and Chairman of the Board of Directors, Chief Executive Officer, President, Vice President, Treasurer,
Chief Financial Officer, Secretary of Snöbar Holdings since January 2013. From June 1, 2010 to present, Mrs. Masjedi worked
as a director of operations for IPIC, where she implemented all current operating platforms including development of SnöBar
product line, packaging and research and development and oversaw all day-to-day operations of IPIC as well as managing all the
contractors of IPIC. Mrs. Masjedi was in charge of all compliance and regulatory issues for IPIC and obtained all necessary licenses
for IPIC to distribute and export products worldwide.



Mrs.
Masjedi attended Arizona State University where she studied Aeronautical Technology. Mrs. Masjedi also attended flight school
and obtained her pilots license. Mrs. Masjedi has had extensive experience with creating the distribution platform for the SnöBar
product line in the alcohol industry. Her knowledge in the frozen ice cream category and alcohol category combined make her indispensible
to Pacific Ventures. Mrs. Masjedi has long standing relationships within these industries which allow Snobar products to be distributed
efficiently. Mrs. Masjedi does not hold, and has not previously held, any directorships in any other reporting companies. In 2010,
Mrs. Masjedi filed for Chapter 7 personal bankruptcy, which was discharged in August 2011.



21







Committees
of our Board of Directors



Our
securities are not quoted on an exchange that has requirements that a majority of our Board members be independent and we are
not currently otherwise subject to any law, rule or regulation requiring that all or any portion of our Board of Directors include
“independent” directors, nor are we required to establish or maintain an Audit Committee or other committee of our
Board of Directors.



We
have not established any committees, including an Audit Committee, a Compensation Committee or a Nominating Committee, any committee
performing a similar function. The functions of those committees are being undertaken by Board of Directors as a whole. Because
we have only three directors, none of whom are independent, we believe that the establishment of these committees would be more
form over substance.



We
do not have a policy regarding the consideration of any director candidates which may be recommended by our stockholders, including
the minimum qualifications for director candidates, nor has our Board of Directors established a process for identifying and evaluating
director nominees. We have not adopted a policy regarding the handling of any potential recommendation of director candidates
by our stockholders, including the procedures to be followed. Our Board has not considered or adopted any of these policies as
we have never received a recommendation from any stockholder for any candidate to serve on our Board of Directors. Given our relative
size and lack of directors and officers insurance coverage, we do not anticipate that any of our stockholders will make such a
recommendation in the near future. While there have been no nominations of additional directors proposed, in the event such a
proposal is made, all members of our Board will participate in the consideration of director nominees. In considering a director
nominee, it is likely that our Board will consider the professional and/or educational background of any nominee with a view towards
how this person might bring a different viewpoint or experience to our Board.



None
of our directors is an “audit committee financial expert” within the meaning of Item 401(e) of Regulation S-K. In
general, an “audit committee financial expert” is an individual member of the audit committee or Board of Directors
who:



| | ● | understands
    generally U.S. GAAP and financial statements,                                                                                                 
| | - | --------------------------------------------------------------------------------------------------------------------------------------------------------------
| | ● | is
    able to assess the general application of such principles in connection with accounting for estimates, accruals and reserves,                          
| | ● | has
    experience preparing, auditing, analyzing or evaluating financial statements comparable to the breadth and complexity to our
    financial statements,
| | ● | understands
    internal controls over financial reporting, and                                                                                               
| | ● | understands
    audit committee functions.                                                                                                                    



Indemnification
of Directors and Officers



Section
145 of the Delaware Corporation Law provides in relevant parts as follows:



(1)
A corporation shall have power to indemnify any person who was or is a party or is threatened to be made a party to any threatened,
pending, or completed action, suit, or proceeding, whether civil, criminal, administrative, or investigative (other than an action
by or in the right of the corporation) by reason of the fact that he is or was a director, officer, employee, or agent of the
corporation, or is or was serving at the request of the corporation as a director, officer, employee, or agent of another corporation,
partnership, joint venture, trust, or other enterprise, against expenses (including attorneys’ fees), judgments, fines,
and amounts paid in settlement actually and reasonably incurred by him in connection with such action, suit, or proceeding if
he acted in good faith and in a manner he reasonably believed to be in or not opposed to the best interests of the corporation,
and, with respect to any criminal action or proceeding, had no reasonable cause to believe his conduct was unlawful. The termination
of any action, suit, or proceeding by judgment, order, settlement, conviction, or on a plea of nolo contendere or its equivalent,
shall not, of itself, create a presumption that the person did not act in good faith and in a manner which he reasonably believed
to be in or not opposed to the best interests of the corporation, and with respect to any criminal action or proceeding, had reasonable
cause to believe that his conduct was unlawful.



(2)
A corporation shall have power to indemnify any person who was or is a party or is threatened to be made a party to any threatened,
pending, or completed action or suit by or in the right of the corporation to procure a judgment in its favor by reason of the
fact that he is or was a director, officer, employee, or agent of the corporation, or is or was serving at the request of the
corporation as a director, officer, employee, or agent of another corporation, partnership, joint venture, trust, or other enterprise
against expenses (including attorneys’ fees) actually and reasonably incurred by him in connection with the defense or settlement
of such action or suit if he acted in good faith and in a manner he reasonably believed to be in or not opposed to the best interests
of the corporation and except that no indemnification shall be made in respect of any claim, issue, or matter as to which such
person shall have been adjudged to be liable for negligence or misconduct in the performance of his duty to the corporation unless
and only to the extent that the court in which such action or suit was brought shall determine on application that, despite the
adjudication of liability but in view of all circumstances of the case, such person is fairly and reasonably entitled to indemnity
for such expenses which such court shall deem proper.



(3)
To the extent that a director, officer, employee, or agent of a corporation has been successful on the merits or otherwise in
defense of any action, suit, or proceeding referred to in (1) or (2) of this subsection, or in defense of any claim, issue or
matter therein, he shall be indemnified against expenses (including attorneys’ fees) actually and reasonably incurred by
him in connection therewith.



22







(4)
The indemnification provided by this section shall not be deemed exclusive of any other rights to which those seeking indemnification
may be entitled under any bylaws, agreement, vote of stockholders or disinterested directors or otherwise, both as to action in
his official capacity and as to action in another capacity while holding such office, and shall continue as to a person who has
ceased to be a director, officer, employee, or agent and shall inure to the benefit of the heirs, executors, and administrators
of such a person.



The
foregoing discussion of indemnification merely summarizes certain aspects of indemnification provisions and is limited by reference
to the above discussed sections of the Delaware Corporation Law.



The
Company’s Certificate of Incorporation and Bylaws provide that the Company “may indemnify” to the full extent
of its power to do so, all directors, officers, employees, and/or agents. It is anticipated that the Company will indemnify its
officer and director to the full extent permitted by the above-quoted statute.



Insofar
as indemnification by the Company for liabilities arising under the Securities Act may be permitted to officers and directors
of the Company pursuant to the foregoing provisions or otherwise, the Company is aware that in the opinion of the U.S. Securities
and Exchange Commission (the “SEC”), such indemnification is against public policy as expressed in the Securities
Act and is, therefore, unenforceable.



Family
Relationships



There
are no family relationships between or among any of our directors or executive officers or persons nominated or chosen by us to
become directors or executive officers.



Where
You Can Find More Information



We
file with the SEC, located on 100 F Street NE, Washington, D.C. 20549, Current Reports on Form 8-K, Quarterly Reports on Form
10-Q, Annual Reports on Form 10-K, and other reports, statements and information as required under the Exchange Act. The reports,
statements and other information that we have filed with the SEC may be read and copied at the SEC’s Public Reference Room
at 100 F Street NE, Washington, D.C. 20549. The public may obtain information on the operation of the Public Reference Room by
calling the SEC at 1-800-SEC-0330.



The
SEC maintains a web site (http://www.sec.gov.) that contains the registration statements, reports, proxy and information statements
and other information regarding registrants that file electronically with the SEC such as us. You may access our SEC filings electronically
at this SEC website. These SEC filings are also available to the public from commercial document retrieval services.



|ITEM
    11. | EXECUTIVE
    COMPENSATION
|------------ | --------------------------



Pacific
Ventures Compensation



The
following table sets forth certain compensation information for: (i) Pacific Ventures’ principal executive officer serving
in such capacity during fiscal years ended December 31, 2018 and 2017; (ii) our two most highly compensated executive officers
other than our principal executive officer who were serving as executive officers at December 31, 2018 and 2017; and (iii) up
to two additional individuals for whom disclosure would have been required but for the fact that the individual was not serving
as an executive officer at December 31, 2018 and 2017. Compensation information is shown for the fiscal years ended December 31,
2018 and 2017:



|Name
    and Principal Position |  | Year |  |  | Salary($) |     |  | Bonus
        ($) |  |     | StockAwards($) * |  |  | OptionAwards($) * |  |  | All
    OtherCompensation($) |     |  | Total($) | 
|------------------------------- |  | ---- |  |  | --------- | --- |  | ----------------- |  | --- | ---------------- |  |  | ----------------- |  |  | ---------------------------- | --- |  | -------- | 
|                                |  |      |  |  |           |     |  |                   |  |     |                  |  |  |                   |  |  |                              |     |  |          | 
|Bob
    Smith, CEO (1)          |  | 2017 |  |  |           | -0- |  |                   |  | -0- |                  |  |  | -0-               |  |  |                              | -0- |  |          | 
|Shannon
    Masjedi, CEO        |  | 2018 |  |  |           | -0- |  |                   |  | -0- |                  |  |  | -0-               |  |  |                              | -0- |  |          | 
|                                |  | 2017 |  |  |           | -0- |  |                   |  | -0- |                  |  |  | -0-               |  |  |                              | -0- |  |          | 



(1)
Mr. Smith was terminated as CEO in March 2017.



23







Snöbar
Holdings Compensation



The
following table sets forth certain compensation information for: (i) Snöbar Holdings ’ principal executive officer
serving in such capacity during the fiscal years ended December 31, 2018and 2016; (ii) Snöbar Holdings ’ two most highly
compensated executive officers other than its principal executive officer who were serving as executive officers at December 31,
2018 and 2016; and (iii) up to two additional individuals for whom disclosure would have been required but for the fact that the
individual was not serving as an executive officer at December 31, 2018 and 2017. Compensation information is shown for the fiscal
years ended December 31, 2018 and 2017:



|Name
    and Principal Position    |  | Year |  |  | Salary($) |     |  | Bonus
        ($) |  |     | StockAwards($) * |  |  | OptionAwards($) * |  |  | All
    OtherCompensation($) |     |  | Total($) | 
|---------------------------------- |  | ---- |  |  | --------- | --- |  | ----------------- |  | --- | ---------------- |  |  | ----------------- |  |  | ---------------------------- | --- |  | -------- | 
|                                   |  |      |  |  |           |     |  |                   |  |     |                  |  |  |                   |  |  |                              |     |  |          | 
|Shannon
    Masjedi, CEO/President |  | 2018 |  |  | $         | -0- |  |                   |  | -0- |                  |  |  | -0-               |  |  |                              | -0- |  |          | 
|                                   |  | 2017 |  |  | $         | -0- |  |                   |  | -0- |                  |  |  | -0-               |  |  |                              | -0- |  |          | 



Employment
Agreements



We
have no written employment agreements or other formal compensation agreements with our officers or directors.



Compensation
of Directors



We
have not established standard compensation arrangements for our directors and the compensation payable to each individual for
their service on our Board is determined from time to time by our Board of Directors based upon the amount of time expended by
each of the directors on our behalf. During the 2017 fiscal year, none of our directors received any compensation specifically
for their services as a director.



Compensation
Committee Interlocks and Insider Participation



We
have no compensation committee of our board of directors, and during the year ended December 31, 2018, our directors and officers
participated in deliberations of our board of directors regarding officer compensation. During the year ended December 31, 2018,
no executive officer of our Company (i) served as a member of the compensation committee (or other committee performing equivalent
functions or, in the absence of any such committee, the entire board of directors) of another entity, one of whose executive officers
served on our board of directors, (ii) served as a director of another entity, one of whose executive officers served on our board
of directors, or (iii) served as a member of the compensation committee (or other committee performing equivalent functions or,
in the absence of any such committee, the entire board of directors) of another entity, one of whose executive officers served
as a director of our Company.



Narrative
Disclosure of Compensation Policies and Practices as They Relate to the Company’s Risk Management



We
believe that our compensation policies and practices for all employees and other individual service providers, including executive
officers, do not create risks that are reasonably likely to have a material adverse effect on us.



|ITEM
    12. | SECURITY
    OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
|------------ | --------------------------------------------------------------------------------------------------



The
following table sets forth information regarding beneficial ownership of our capital stock by:



| | ● | each
    person who is known by us to be the beneficial owner of more than 5% of our outstanding voting stock;
| | - | --------------------------------------------------------------------------------------------------------------
| | ● | each
    director;                                                                                            
| | ● | each
    named executive officer; and                                                                         
| | ● | all
    of our current executive officers and directors as a group.                                           



The
following table is based upon information supplied by to us by our officers, directors and certain principal stockholders. We
have determined beneficial ownership in accordance with the rules of the SEC. These rules generally attribute beneficial ownership
of securities to persons who possess sole or shared voting power or investment power with respect to those securities. In addition,
the rules include shares of common stock that the person has the right to acquire beneficial ownership within 60 days, including
common stock issuable pursuant to the exercise or conversion of warrants or other convertible instruments that are either immediately
exercisable/convertible or exercisable/convertible on or before May 24, 2018, which is 60 days after March 25, 2018. These shares
are deemed to be outstanding and beneficially owned by the person holding those options or warrants for the purpose of computing
the percentage ownership of that person, but they are not treated as outstanding for the purpose of computing the percentage ownership
of any other person. Unless otherwise indicated, the persons or entities identified in this table have sole voting and investment
power with respect to all shares shown as beneficially owned by them, subject to applicable community property laws.



24







Unless
otherwise indicated, the business address of each person listed is in care of Pacific Ventures Group, Inc., 117 West 9th Street,
Suite 316, Los Angeles, California 90015.



COMMON
STOCK



|                                               |  | Amount and
                                                                                Nature of
                                                                                Beneficial
                                                                                Ownership (1) |            |  | Percentage ofClass Common (2) | 
|---------------------------------------------- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ---------- |  | ----------------------------- | 
|Executive Officers and Directors               |  |                                                                                                                                                                                                                                                                                               |            |  |                               | 
|                                               |  |                                                                                                                                                                                                                                                                                               |            |  |                               | 
|Shannon Masjedi (2)                            |  |                                                                                                                                                                                                                                                                                               | 13,864,639 |  |                               | 
|Marc Shenkman (3)                              |  |                                                                                                                                                                                                                                                                                               | 650,000    |  |                               | 
|All officers and directors a group (2 persons) |  |                                                                                                                                                                                                                                                                                               | 14,614,639 |  |                               | 
|                                               |  |                                                                                                                                                                                                                                                                                               |            |  |                               | 
|5% Shareholders                                |  |                                                                                                                                                                                                                                                                                               |            |  |                               | 
|ACD Trust (2)                                  |  |                                                                                                                                                                                                                                                                                               | 13,864,639 |  |                               | 



|(1) | Beneficial
    ownership is determined in accordance with the rules of the SEC and includes voting or investment power with respect to the
    shares. Except as otherwise indicated, and subject to applicable community property laws, the persons named in the table have
    sole voting and investment power with respect to all shares of our common stock held by them. Applicable percentage ownership
    is based on 56,569,655 shares of our common stock outstanding as of March 25, 2018.                                                                                                                                                                                                                                                                                                        
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|    |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
|(2) | Represents
    of 13,864,639 shares of our common stock owned by ACD Trust (“Trust”). The trustee of the Trust is Shannon Masjedi
    who holds voting and investment power over the shares of our common stock owned by the Trust. In addition, Mrs. Masjedi owns
    1,000,000 shares of Series E Preferred Stock with such shares having a 10-to-1 voting preference where every one share of
    Series E Preferred Stock is equivalent in votes to ten shares of common stock. As such, Mrs. Masjedi would have 35.85% of
    the voting control of the issued and outstanding stock when the 10,000,000 shares of voting are added to the existing 56,569,655
    shares of issued and outstanding common stock, for an aggregate total of 66,569,655 shares of issued and outstanding common
    stock.
|    |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
|(3) | Represents
    650,000 shares of our common stock owned directly by Mr. Shenkman.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             



PREFERRED
STOCK



|                                               |  | Amount and
                                                                                Nature of
                                                                                Beneficial Ownership (1) |           |     | Percentage
ofClass
                                                                                                          Preferred | 
|---------------------------------------------- |  | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- | --- | -------------------------------------------------------------------------------------------------------------------------------------- | 
|Executive Officers and Directors               |  |                                                                                                                                                                                                               |           |     |                                                                                                                                        | 
|                                               |  |                                                                                                                                                                                                               |           |     |                                                                                                                                        | 
|Shannon Masjedi (2)                            |  |                                                                                                                                                                                                               | 1,000,000 |     |                                                                                                                                        | 
|Marc Shenkman                                  |  |                                                                                                                                                                                                               | 0         |     |                                                                                                                                        | 
|All officers and directors a group (2 persons) |  |                                                                                                                                                                                                               | 1,000,000 | (2) |                                                                                                                                        | 
|                                               |  |                                                                                                                                                                                                               |           |     |                                                                                                                                        | 
|5% Shareholders                                |  |                                                                                                                                                                                                               |           |     |                                                                                                                                        | 
|None                                           |  |                                                                                                                                                                                                               | 0         |     |                                                                                                                                        | 



|(1) | Beneficial
    ownership is determined in accordance with the rules of the SEC and includes voting or investment power with respect to the
    shares. Except as otherwise indicated, and subject to applicable community property laws, the persons named in the table have
    sole voting and investment power with respect to all shares of our preferred stock held by them. Applicable percentage ownership
    is based on 1,000,000 shares of our Preferred Stock (designated as Series E Preferred Stock) issued and outstanding as of
    March 25, 2018.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|    |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|(2) | Represents
    1,000,000 shares of our Series E Preferred Stock owned directly by Mrs. Masjedi. Each share of Series E Preferred Stock has
    a 10-to-1 voting preference where every one share of Series E Preferred Stock is equivalent in votes to ten shares of Common
    Stock.                                                                                                                                                                                                                                                                             



Securities
Authorized for Issuance Under Equity Compensation Plans



On
November 3, 2017, Pacific Ventures’ board of directors (the “Board of Directors”) adopted, by written consent,
in accordance with the General Corporation Law of the State of Delaware, the Company’s 2017 Equity Incentive Plan (the “2017
Plan”), which reserves a total of 1,500,000 shares of the Company’s common stock, $0.001 par value per share (the
“Common Stock”) for issuance under the 2017 Plan. As described below, incentive awards authorized under the 2017 Plan
include, but are not limited to, incentive stock options within the meaning of Section 422 of the Internal Revenue Code of 1986,
as amended (the “Code”). If an incentive award granted under the 2017 Plan expires, terminates, is unexercised or
is forfeited, or if any shares are surrendered to us in connection with the exercise of an incentive award, the shares subject
to such award and the surrendered shares will become available for further awards under the 2017 Plan.



25







Administration
―The Compensation Committee of the Board of Directors, or the Board of Directors in the absence of such a committee,
will administer the 2017 Plan. Subject to the terms of the 2017 Plan, the Compensation Committee or the Board of Directors has
complete authority and discretion to determine the terms upon which awards may be granted under the 2017 Plan.



Grants
―The 2017 Plan authorizes the grant to participants of nonqualified stock options, incentive stock options, restricted
stock awards, restricted stock units, performance grants intended to comply with Section 162(m) of the Code and stock appreciation
rights, as described below:



| | ● | Options
    granted under the 2017 Plan entitle the grantee, upon exercise, to purchase up to a specified number of shares from us at
    a specified exercise price per share. The exercise price for shares of Common Stock covered by an option generally cannot
    be less than the fair market value of Common Stock on the date of grant unless agreed to otherwise at the time of the grant.
    In addition, in the case of an incentive stock option granted to an employee who, at the time the incentive stock option is
    granted, owns stock representing more than 10% of the voting power of all classes of stock of the Company or any parent or
    subsidiary, the per share exercise price will be no less than 110% of the fair market value of Common Stock on the date of
    grant.
| | - | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
| |   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
| | ● | Restricted
    stock awards and restricted stock units may be awarded on terms and conditions established by the compensation committee,
    which may include performance conditions for restricted stock awards and the lapse of restrictions on the achievement of one
    or more performance goals for restricted stock units.                                                                                                                                                                                                                                                                                                                                                                                                                                                                          
| |   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
| | ● | The
    Compensation Committee or the Board of Directors may make performance grants, each of which will contain performance goals
    for the award, including the performance criteria, the target and maximum amounts payable, and other terms and conditions.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
| |   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
| | ● | The
    2017 Plan authorizes the granting of stock awards. The Compensation Committee or the Board of Directors will establish the
    number of shares of our common stock to be awarded (subject to the aggregate limit established under the 2017 Plan upon the
    number of shares of our common stock that may be awarded or sold under the 2017 Plan) and the terms applicable to each award,
    including performance restrictions.                                                                                                                                                                                                                                                                                                                                                                 
| |   |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
| | ● | Stock
    appreciation rights (“SARs”) entitle the participant to receive a distribution in an amount not to exceed the
    number of shares of Common Stock subject to the portion of the SAR exercised multiplied by the difference between the market
    price of a share of Common Stock on the date of exercise of the SAR and the market price of a share of Common Stock on the
    date of grant of the SAR.                                                                                                                                                                                                                                                                                                                                                                                        



Duration,
Amendment, and Termination ―The Board of Directors has the power to amend, suspend or terminate the 2017 Plan without
stockholder approval or ratification at any time or from time to time. No change may be made that increases the total number of
shares of Common Stock reserved for issuance pursuant to incentive awards or reduces the minimum exercise price for options or
exchange of options for other incentive awards, unless such change is authorized by our stockholders within one year of such change.
Unless sooner terminated, the 2017 Plan would terminate ten years after it is adopted.



In
December 2017, the Company issued 1,240,000 shares of its common stock under the 2017 Plan to a certain consultant in settlement
of amounts owed by the Company for services provided by such consultant. As of December 31, 2018, other than such issuance, no
other awards or shares of the Company’s common stock have been issued under the 2017 Plan.



|ITEM
    13. | CERTAIN
    RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
|------------ | -----------------------------------------------------------------------------



The
following includes a summary of transactions since January 1, 2017 to which we have been a party, in which the amount involved
in the transaction exceeded $120,000, and in which any of our directors, executive officers or, to our knowledge, beneficial owners
of more than 5% of our capital stock or any member of the immediate family of any of the foregoing persons had or will have a
direct or indirect material interest, other than equity and other compensation arrangement, which are described above under “Executive
Compensation.”



We
believe that all purchases from or transactions with affiliated parties were on terms and at prices substantially similar to those
available from unaffiliated third parties.



Promissory
Notes with Related Parties



In
January 2011, MAS Global Distributors, Inc. (“MGD”), which is now a majority owned subsidiary of Snöbar Holdings
, entered into an unsecured promissory note with a person, who is now an officer and shareholder of Pacific Ventures. The note
had a principal balance of $150,000 with an interest rate of 3% and has a maturity date of December 31, 2020. Interest against
the note was subsequently extinguished. The balance of the notes payable at December 31, 2018 was $52,692.



26







In
February of 2012, MGD entered into an unsecured promissory note with a person, who is now a shareholder of the Company. The note
had a principal balance of $30,000 with an interest rate of 8% and a maturity date of August 1, 2014. The note’s maturity
date has subsequently been extended to December 31, 2020. Interest against the note was extinguished in a subsequent extension
of the term. The note’s balance is $25,000 as of December 31, 2018 and 2017, respectively.



On
February 21, 2012, Snöbar Holdings entered into an unsecured promissory note with Marc Shenkman, who is Chairman of our Board
of Directors and a shareholder in the Company. The note had a principal balance of $10,000 with an interest rate of 5% and is
due on demand. The note’s maturity date has subsequently been extended to December 31, 2020. Interest against the note was
extinguished in a subsequent extension of the term. The note has a principal balance of $10,000 as of December 31, 2018.



On
February 23, 2012 Snobar Holdings entered into a promissory note with a related party, now a shareholder of the Company, for $10,000,
maturing in one year at an interest of 8%. The note has subsequently been extended to December 31, 2020. Interest against the
note was extinguished in a subsequent extension of the term. As of December 31, 2018 there is a $10,000 balance.



Snöbar
Holdings entered into a promissory note agreement with a relative and former officer to purchase all shares and interests in IPIC,
including liquor licenses, for $500,000. The note bears no interest and payments are due in five installments of $100,000 due
each year beginning on December 31, 2013 and going through December 31, 2018, subsequently extended to December 31, 2020. The
entire purchase price of $500,000 was expensed in 2013 and the balance on the note was $231,067 and $299,522 as of December 31,
2018 and 2017 respectively.



On
March 14, 2013, Snöbar Holdings entered into an unsecured promissory note with Marc Shenkman, who is Chairman of our Board
of Directors and a shareholder in the Company. The note had a principal balance of $10,000 with an interest rate of 5% and had
a maturity date of March 14, 2014 and was subsequently extended to December 14, 2020. Interest against the note was extinguished
in a subsequent extension of the term. The note is current and has an outstanding balance of $6,000 and $6,000 as of December
31, 2018 and 2017 respectively.



On
March 14, 2013, Snöbar Holdings entered into an unsecured promissory note with a person, who is now a shareholder of the
Company. The note had a principal balance of $86,821 with an interest rate of 5% and had a maturity date of March 14, 2014. The
note’s maturity date has subsequently been extended to February 1, 2020. Interest against the note was extinguished in a
subsequent extension of the term. The note is current and the entire balance is still owed and outstanding.



In
2014, Snöbar Holdings entered into unsecured promissory notes with Marc Shenkman, who is Chairman of our Board of Directors
and a shareholder in the Company The notes had a total principal balance of $16,000 with an interest rate of 2% and are due on
Dec 31 2018 subsequently extended to December 31, 2020. Interest against the note was extinguished in a subsequent extension of
the term. As of December 31, 2018 the balance was $16,000.



From
2012 through December 31, 2018, Shannon Masjedi, our CEO, President, Treasurer and Interim CFO, has provided an unsecured credit
line to the Company, payable on demand without interest. As of December 31, 2018 the current balance is $25,693.



We
believe that each reported transaction and relationship is on terms that are at least as fair to us as would be expected if those
transactions were negotiated with third parties.



The
Snöbar Trust



The
Snobar Trust (the “Trust”) a California Trust formed on June 1, 2013. Snöbar Holdings is the trustor and sole
beneficiary of Trust. The current trustee that holds legal title to the Trust is Clark Rutledge, who is the father of Shannon
Masjedi, who is the Company’s President, Chief Executive Officer, Interim Chief Financial Officer, Treasurer, Secretary
and majority stockholder . So long as the trustor is in existence, on demand of the trustor or the beneficiary, the trustee shall
distribute to the trustor any or all of the property contained in the beneficiary. Subject to the terms of the Trust, the trustor
may remove any acting trustee, or designate one or more successor trustees. Any trustee may resign at any time. The Trust shall
terminate upon the earlier of (i) withdrawal or distribution of all assets from the Trust or the date upon which the trustor ceases
to be in existence. As of the date of this annual report, the Trust owns 100% of the shares of IPIC and its liquor licenses, permitting
IPIC to sell its product to distributors, with all income, expense, gains and losses rolling up to the Trust. Snöbar Holdings
also owns 99.9% of the shares of MGD, which is in the business of selling and leasing freezers and providing marketing services.
As a result of the foregoing, Snöbar Holdings is the primary beneficiary of all assets, liabilities and any income received
from the business of the Trust and IPIC through the Trust and is the parent company of MGD. The Trust and IPIC are considered
variable interest entities.



There
have been no other related party transactions, or any other transactions or relationships required to be disclosed pursuant to
Item 404 of Regulation S-K.



27







With
regard to any future related party transaction, we plan to fully disclose any and all related party transactions, including, but
not limited to, the following:



| | ● | disclose
    such transactions in prospectuses where required;                                  
| | - | ------------------------------------------------------------------------------------------------
| | ● | disclose
    in any and all filings with the Securities and Exchange Commission, where required;
| | ● | obtain
    disinterested directors’ consent; and                                                
| | ● | obtain
    shareholder consent where required.                                                  



Indemnification
Agreements



Our
Bylaws provide that none of our officers or directors shall be personally liable for any obligations of our Company or for any
duties or obligations arising out of any acts or conduct of said officer or director performed for or on behalf of our Company,
including without limitation, acts of negligence or contributory negligence. In addition, our Bylaws provide that we shall indemnify
and hold harmless each person and their heirs and administrators who shall serve at any time hereafter as a director or officer
of our Company from and against any and all claims, judgments and liabilities to which such persons shall become subject by reason
of their having heretofore or hereafter been a director or officer of our Company, or by reason of any action alleged to have
heretofore or hereafter taken or omitted to have been taken by him or her as such director or officer, and that we shall reimburse
each such person for all legal and other expenses reasonably incurred by him or her in connection with any such claim, judgment
or liability, including our power to defend such persons from all suits or claims as provided for under the provisions of the
Delaware General Corporation Law; provided, however, that no such persons shall be indemnified against, or be reimbursed for,
any expense incurred in connection with any claim or liability arising out of his (or her) own willful misconduct. In addition,
in the future, we may enter into indemnification agreements with our directors and officers and some of our executives may have
certain indemnification rights arising under their employment agreements with us. We believe that these bylaw provisions and indemnification
agreements are necessary to attract and retain qualified persons as directors and officers.



The
limitation of liability and indemnification provisions in our Bylaws may discourage stockholders from bringing a lawsuit against
our directors for breach of their fiduciary duties. They may also reduce the likelihood of derivative litigation against our directors
and officers, even though an action, if successful, might benefit us and our stockholders. A stockholder’s investment may
be harmed to the extent we pay the costs of settlement and damage awards against directors and officers pursuant to these indemnification
provisions.



Policies
and Procedures for Transactions with Related Persons



We
have not yet adopted a written related-person transactions policy that sets forth our policies and procedures regarding the identification,
review, consideration and oversight of “related-person transactions.”



Director
Independence



We
are not subject to listing requirements of any national securities exchange or inter-dealer quotation system which has requirements
that a majority of the board of directors be “independent” and, as a result, we are not at this time required to have
our board of directors comprised of a majority of “independent directors.” Our board of directors has determined that
neither of the members of our board of directors qualifies as an “independent” director under Nasdaq’s definition
of independence.



Our
board of directors acts as the audit committee and we currently have no separate committees. Due to the small size of our board
of directors, we believe that currently it is appropriate and most efficient for our entire board of directors to execute the
functions that a separate audit committee, compensation committee and nominating committee would typically perform.



|ITEM
    14. | PRINCIPAL
    ACCOUNTANT FEES AND SERVICES
|------------ | ------------------------------------------



Audit
Fees



|For fiscal year end December 31, 2018: |  | $ | 10,500 | 
|-------------------------------------- |  | - | ------ | 



We
did not pay any other fees as specified in Item 9(e) of Schedule 14A.



Pre-Approval
Policies and Procedures



We
do not currently have a separate audit committee. Our board of directors is responsible for the pre-approval of all audits and
permitted non-audit services to be performed for our Company by the independent auditors. The fees paid to the independent auditors
that are shown in the chart above for 2018 and 2017 were approved by our board of directors in accordance with the procedures
described below.



Our
board of directors reviews and approves all audit and non-audit services proposed to be provided, other than de minimis non-audit
services which may instead by preapproved in accordance with applicable SEC rules.



There
were no audit or non-audit services provided to us for the years ended December 31, 2018 and 2017 that were not approved by our
board of directors. Our board of directors determined that the services rendered by Dylan Floyd Accounting & Consulting are
compatible with maintaining their independence as our independent auditors.



28







PART
IV



|ITEM
    15. | EXHIBITS
    AND FINANCIAL STATEMENT SCHEDULES
|------------ | ----------------------------------------------



|(a) | List
    of Documents Filed.
|--- | ----------------------------



(1)
Financial Statements (Included in Item 8 of this Annual Report)



Consolidated
Financial Statements of Pacific Ventures Group, Inc.:



| | ● | Report
    of Independent Registered Public Accounting Firm                                                   
| | - | --------------------------------------------------------------------------------------------------------------
| |   |                                                                                                               
| | ● | Consolidated
    Balance Sheets as of December 31, 2018 and 2017                                              
| |   |                                                                                                               
| | ● | Consolidated
    Statements of Operations for the years ended December 31, 2018 and 2017                      
| |   |                                                                                                               
| | ● | Consolidated
    Statements of Changes in Stockholders’ Deficit for the years ended December 31, 2018 and 2017
| |   |                                                                                                               
| | ● | Consolidated
    Statements of Cash Flows for the years ended December 31, 2018 and 2017                      
| |   |                                                                                                               
| | ● | Notes
    to the Consolidated Financial Statements                                                            



(2)
Financial Statement Schedules



All
schedules have been omitted since they are either not applicable or the information is contained elsewhere in this Annual Report.





|(b) | Exhibits.
|--- | ---------



The
following exhibits are filed as part of this Form 10-K and this list includes the Exhibit Index.



|ExhibitNumber |  | Description                                                                                                                                                                                                                                                                                                               
|------------- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|2.1           |  | Share Exchange Agreement, dated August 14, 2015, by and among the Company, Snöbar Holdings, Inc., and certain shareholders of Snöbar Holdings, Inc. (Incorporated by reference to Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2015, filed with the SEC on August 14, 2015).
|2.2           |  | Amendment No. 1 to Share Exchange Agreement, dated August 21, 2015, by and among the Company, Snöbar Holdings, Inc., and certain shareholders of Snöbar Holdings, Inc. (Incorporated by reference to Exhibit 2.2 to the Company’s Current Report on Form 8-K, as filed with the SEC on September 25, 2015).               
|2.3††         |  | Asset Purchase Agreement, dated as of January 31, 2018, by and among the Company, Royalty Foods, LLC and San Diego Farmers Outlet, Inc. (Incorporated by reference to Exhibit 2.1to the Company’s Current Report on Form 8-K, as filed with the SEC on February 5, 2018).                                                 
|3.1           |  | Fourth Amended and Restated Certificate of Incorporation of the Company. (Incorporated by reference to Exhibit 3.1 to the Company’s Current Report on Form 8-K, as filed with the SEC on November 16, 2017).                                                                                                              
|3.2           |  | By-laws of the Company (Incorporated by reference to Exhibit 3.2 to the Company’s Registration Statement on Form S-1/A, as filed with the SEC on June 14, 2017).                                                                                                                                                          
|3.3           |  | Amendment No. 1 to the Bylaws effective August 14, 2015.                                                                                                                                                                                                                                                                  
|10.1          |  | Co-Packaging Letter Agreement dated April 24, 2013, by and between International Production Impex Corporation and Brothers International Desserts, Inc. (Incorporated by reference to Exhibit 10.1to the Company’s Current Report Form 8-K, as filed with the SEC on September 25, 2015).                                 
|10.2          |  | Distribution Agreement, dated March 16, 2015, by and between International Production Impex Corporation and Spectrum Entertainment & Events LLC (Incorporated by reference to Exhibit 10.2 to the Company’s Current Report Form 8-K, as filed with the SEC on September 25, 2015).                                        
|10.3          |  | Distribution Agreement, dated June 5, 2015, by and between International Production Impex Corporation and Eddie Holman (Incorporated by reference to Exhibit 10.3tothe Company’s Current Report Form 8-K, as filed with the SEC on September 25, 2015).                                                                   



29







|ExhibitNumber |  | Description                                                                                                                                                                                                                                                                     
|------------- |  | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|10.4          |  | Exclusive Distribution Agreement, dated February 3, 2015, by and between International Production Impex Corporation and Yes Consolidated, LLC (Incorporated by reference to Exhibit 10.4 to the Company’s Current Report Form 8-K, as filed with the SEC on September 25, 2015).
|10.5          |  | Distribution Agreement, dated May 1, 2015, by and between International Production Impex Corporation and Dejako Trading Company (Incorporated by reference to Exhibit 10.5to the Company’s Current Report Form 8-K, as filed with the SEC on September 25, 2015).               
|10.6          |  | Form of Lock-Up/Leak-Out Agreement between the Company and certain Snöbar Shareholders party thereto (Incorporated by reference to Exhibit 10.6 to the Company’s Current Report Form 8-K, as filed with the SEC on September 25, 2015).                                         
|10.7          |  | Anti-Dilution Agreement, dated September 25, 2015, by and among the Company and Brett Bertolami and Danzig Ltd. (Incorporated by reference to Exhibit 10.7 to the Company’s Current Report Form 8-K, as filed with the SEC on September 25, 2015).                              
|10.8          |  | Piggyback Registration Rights Agreement, dated September 25, 2015, by and among the Company, Snöbar Shareholders and other persons thereto (Incorporated by reference to Exhibit 10.8to the Company’s Current Report Form 8-K, as filed with the SEC on September 25, 2015).    
|10.9          |  | Trust Agreement, dated June 1, 2013, by and between Snobar Holding, Inc. and Azizollah Masjedi (Incorporated by reference to Exhibit 10.9to the Company’s Annual Report on Form 10-K/A, as filed with the SEC on October 16, 2017).                                             
|10.10         |  | Form of Promissory Note by and between the Company and certain related parties (Incorporated by reference to Exhibit 10.10 to the Company’s Annual Report on Form 10-K/A, as filed with the SEC on October 16, 2017).                                                           
|10.11†        |  | Pacific Ventures Group, Inc. 2017 Equity Incentive Plan. (Incorporated by reference to Exhibit 10.1 to the Company’s Current Report on Form 8-K, as filed with the SEC on November 8, 2017).                                                                                    
|10.12†        |  | Form of Pacific Ventures Group, Inc. Incentive Stock Option Agreement (Incorporated by reference to Exhibit 10.2 to the Company’s Current Report on Form 8-K, as filed with the SEC on November 8, 2017).                                                                       
|10.13†        |  | Form of Pacific Ventures Group, Inc. Nonqualified Stock Option Agreement (Incorporated by reference to Exhibit 10.3 to the Company’s Current Report on Form 8-K, as filed with the SEC on November 8, 2017).                                                                    
|16.1          |  | Letter from Anderson Bradshaw PLLC, dated April 20, 2016, addressed to the Securities and Exchange Commission (incorporated by reference from the Company’s Current Report on Form 8-K, as filed on April 20, 2016, Exhibit 16).                                                
|21.1*         |  | List of subsidiaries of the Company.                                                                                                                                                                                                                                            
|31.1*         |  | Certification of Principal Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act.                                                                                                                                                                                 
|31.2*         |  | Certification of Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act.                                                                                                                                                                                 
|32.1**        |  | Certification of Principal Executive Officer and Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.                                                                                          



|†  | Management
    contract or compensatory plan or arrangement required to be filed as an exhibit pursuant to the requirements of Item 15(a)(3)
    of Form 10-K.             
|-- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|†† | Schedules
    have been omitted pursuant to Item 601(b)(ii) of Regulation S-K. A copy of any omitted schedule will be furnished supplementally
    to the SEC upon request.
|*  | Filed
    herewith.                                                                                                                                                        
|** | Furnished
    herewith.                                                                                                                                                    



30







SIGNATURES



In
accordance with Section 13 or 15(d) of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.



|                           | PACIFIC
    VENTURES GROUP, INC.
|-------------------------- | --------------------------------
|                           |                                 
|Date:
    January 30, 2020 | By:                             
|                           |                                 



Pursuant
to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf
of the registrant and in the capacities and on the dates indicated.



|Signature               |  | Title                                  |  | Date                
|----------------------- |  | -------------------------------------- |  | --------------------
|                        |  |                                        |  |                     
|/s/
    Shannon Masjedi |  | Director                               |  | January
    30, 2020
|Shannon
    Masjedi     |  |                                        |  |                     
|                        |  |                                        |  |                     
|/s/
    Marc Shenkman   |  | Chairman
    of the Board of Directors |  | January
    30, 2020
|Marc
    Shenkman       |  |                                        |  |                     



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