UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C.  20549FORM 10-Q

(Mark One)

|[X]   | Quarterly Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 
|----- | ----------------------------------------------------------------------------------------
|      |                                                                                         
|      | For the quarterly period ended September 30, 2007                                       
|      | or                                                                                      
|[   ] | Transition Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934
|      |                                                                                         
|      | For the transition period from t o                                                      

Commission File Number:  0-24583

|Delaware                                                       | 75-2320087                          
|-------------------------------------------------------------- | ------------------------------------
|(State or other jurisdiction of incorporation or organization) | (I.R.S. Employer Identification No.)
|                                                               |                                     
|2801 E. Plano Pkwy, Plano, Texas                               | 75074                               
|(Address of principal executive offices)                       | (Zip Code)                          

(302) 427-5892
(Registrant's telephone number, including area code)

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
[X] Yes   [  ] No
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer.  See definition of "accelerated filer" and "large accelerated filer" in Rule 12b-2 of the Exchange Act  (Check one) 
Large accelerated filer [  ]              Accelerated filer[  ]                  Non-accelerated filer [X]
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). 
[  ] Yes   [X] No
The number of outstanding shares of the Registrant's common stock, par value $.001 per share, was 24,660,813 on November 5, 2007.



ADAMS GOLF, INC. AND SUBSIDIARIES
TABLE OF CONTENTS

|PART I  |          | FINANCIAL STATEMENTS                                                                  | Page 
|------- | -------- | ------------------------------------------------------------------------------------- | -----
|        |          |                                                                                       |      
|        | Item 1.  | Financial Statements                                                                  |      
|        |          |                                                                                       |      
|        |          | Condensed Consolidated Balance Sheets -                                               |      
|        |          | September 30, 2007 (unaudited) and December 31, 2006                                  | 3    
|        |          |                                                                                       |      
|        |          | Unaudited Condensed Consolidated Statements of Operations -                           |      
|        |          | Three and Nine months ended September 30, 2007 and 2006                               | 4    
|        |          |                                                                                       |      
|        |          | Unaudited Condensed Consolidated Statement of Stockholders' Equity -                  |      
|        |          | Nine months ended September 30, 2007                                                  | 5    
|        |          |                                                                                       |      
|        |          | Unaudited Condensed Consolidated Statements of Cash Flows -                           |      
|        |          | Nine months ended September 30, 2007 and 2006                                         | 6    
|        |          |                                                                                       |      
|        |          | Notes to Unaudited Condensed Consolidated Financial Statements                        | 7-14 
|        |          |                                                                                       |      
|        | Item 2.  | Management's Discussion and Analysis of Financial Condition and Results of Operations | 15-23
|        |          |                                                                                       |      
|        | Item 3.  | Quantitative and Qualitative Disclosures About Market Risk                            | N/A  
|        |          |                                                                                       |      
|        | Item 4.  | Controls and Procedures                                                               | 24   
|        |          |                                                                                       |      
|PART II |          | OTHER INFORMATION                                                                     |      
|        |          |                                                                                       |      
|        | Item 1.  | Legal Proceedings                                                                     | 25   
|        |          |                                                                                       |      
|        | Item 1A. | Risk Factors                                                                          | 26   
|        |          |                                                                                       |      
|        | Item 2.  | Unregistered Sales of Equity Securities and Use of Proceeds                           | N/A  
|        |          |                                                                                       |      
|        | Item 3.  | Defaults Upon Senior Securities                                                       | N/A  
|        |          |                                                                                       |      
|        | Item 4.  | Submissions of Matters to a Vote of Security Holders                                  | N/A  
|        |          |                                                                                       |      
|        | Item 5.  | Other Information                                                                     | N/A  
|        |          |                                                                                       |      
|        | Item 6.  | Exhibits                                                                              | 26   
|        |          |                                                                                       |      
|        |          | Signatures                                                                            | 27   



Item 1.

ADAMS GOLF, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands, except share amounts)

|ASSETS                                                                                                                                                                                                                           
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|                                                                                                                                                                                                                                 
|                                                                                                                                                                                                                                 
|Current assets:                                                                                                                                                                                                                  
|Cash and cash equivalents                                                                                                                                                                                                        
|Trade receivables, net of allowance for doubtful accounts of $640
  (unaudited) and $702 in 2007 and 2006, respectively                                                                                                          
|Inventories, net                                                                                                                                                                                                                 
|Prepaid expenses                                                                                                                                                                                                                 
|Other current assets                                                                                                                                                                                                             
|Total current assets                                                                                                                                                                                                             
|                                                                                                                                                                                                                                 
|Property and equipment, net                                                                                                                                                                                                      
|Deferred tax asset - non current                                                                                                                                                                                                 
|Other assets, net                                                                                                                                                                                                                
|                                                                                                                                                                                                                                 
|                                                                                                                                                                                                                                 
|LIABILITIES AND STOCKHOLDERS' EQUITY                                                                                                                                                                                             
|                                                                                                                                                                                                                                 
|Current liabilities:                                                                                                                                                                                                             
|Accounts payable                                                                                                                                                                                                                 
|Accrued expenses                                                                                                                                                                                                                 
|Total liabilities                                                                                                                                                                                                                
|                                                                                                                                                                                                                                 
|Stockholders' equity:                                                                                                                                                                                                            
|Preferred stock, $0.01 par value; authorized 5,000,000 shares; none issued                                                                                                                                                       
|Common stock, $.001 par value; authorized 50,000,000 shares; 25,903,574 and 24,895,226
   shares issued and 24,660,813 and 23,958,606 shares outstanding at September 30, 2007
   (unaudited) and December 31, 2006, respectively
|Additional paid-in capital                                                                                                                                                                                                       
|Accumulated other comprehensive income                                                                                                                                                                                           
|Accumulated deficit                                                                                                                                                                                                              
|Treasury stock, 1,242,761 and 936,627 common shares, at cost, at September 30,    2007 (unaudited) and December 31, 2006, respectively                                                                                           
|Total stockholders' equity                                                                                                                                                                                                       
|                                                                                                                                                                                                                                 
|                                                                                                                                                                                                                                 
|Contingencies                                                                                                                                                                                                                    

See accompanying notes to unaudited condensed consolidated financial statements.

ADAMS GOLF, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share amounts)
(unaudited)

|                                            | Three Months Ended | Nine Months Ended
|------------------------------------------- | ------------------ | -----------------
|                                            | September 30,      | September 30,    
|                                            |                    |                  
|                                            | 2007               | 2006             
|                                            |                    |                  
|Net sales                                   | $  18,929          | $  14,960        
|Cost of goods sold                          | 11,189             | 8,575            
|Gross profit                                | 7,740              | 6,385            
|                                            |                    |                  
|Operating expenses:                         |                    |                  
|Research and development expenses           | 884                | 652              
|Selling and marketing expenses              | 5,429              | 4,292            
|General and administrative expenses         | 2,276              | 1,979            
|Total operating expenses                    | 8,589              | 6,923            
|Operating income (loss)                     | (849)              | (538)            
|                                            |                    |                  
|Other income (expense):                     |                    |                  
|Interest income (expense), net              | 102                | 68               
|Other income (expense), net                 | 454                | (8)              
|Income (loss) before income taxes           | (293)              | (478)            
|Income tax expense                          | 34                 | 22               
|Net income (loss)                           | $     (327)        | $   (500)        
|                                            |                    |                  
|Net income (loss)  per common share - basic | $ (0.01)           | $  (0.02)        
|- diluted                                   | $ (0.01)           | $  (0.02)        
|                                            |                    |                  

See accompanying notes to unaudited condensed consolidated financial statements.

ADAMS GOLF, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY
(in thousands, except share amounts)
Nine Months Ended September 30, 2007
(unaudited)

|                                          | Shares of  |        | Additional | Accumulated Other |             |               | Cost of   | Total        
|----------------------------------------- | ---------- | ------ | ---------- | ----------------- | ----------- | ------------- | --------- | -------------
|                                          | Common     | Common | Paid-in    | Comprehensive     | Accumulated | Comprehensive | Treasury  | Stockholders'
|                                          | Stock      | Stock  | Capital    | Income            | Deficit     | Income        | Stock     | Equity       
|                                          |            |        |            |                   |             |               |           |              
|Balance, December 31, 2006                | 24,895,226 | $  25  | $ 90,630   | $ 887             | $ (46,147)  |               | $ (3,526) | $   41,869   
|Comprehensive income:                     |            |        |            |                   |             |               |           |              
|Net income                                | --         | --     | --         | --                | 5,944       | $  5,944      | --        | 5,944        
|Foreign currency translation              | --         | --     | --         | 627               | --          | 627           | --        | 627          
|Comprehensive income                      | --         | --     | --         | --                | --          | $ 6,571       | --        | --           
|Stock options exercised                   | 1,008,348  | 1      | 9          | --                | --          |               | --        | 10           
|Treasury stock purchases (306,134 shares) | --         | --     | --         | --                | --          |               | (611)     | (611)        
|Amortization of deferred compensation     | --         | --     | 782        | --                | --          |               | --        | 782          
|Balance, September 30, 2007               | 25,903,574 | $ 26   | $ 91,421   | $  1,514          | $ (40,203)  |               | $ (4,137) | $   48,621   

See accompanying notes to unaudited condensed consolidated financial statements.

ADAMS GOLF, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
(unaudited)

|                                                                                            | Nine Months Ended
|------------------------------------------------------------------------------------------- | -----------------
|                                                                                            | September 30,    
|                                                                                            |                  
|                                                                                            | 2007             
|Cash flows from operating activities:                                                       |                  
|Net income                                                                                  | $    5,944       
|Adjustments to reconcile net income to net cash provided by (used in) operating activities: |                  
|Depreciation and amortization of property
and equipment and intangible assets               | 334              
|Amortization of deferred compensation                                                       | 782              
|Provision for doubtful accounts                                                             | 293              
|Changes in assets and liabilities:                                                          |                  
|Trade receivables                                                                           | (4,688)          
|Inventories                                                                                 | 927              
|Prepaid expenses                                                                            | (238)            
|Other current assets                                                                        | (157)            
|Other assets                                                                                | 405              
|Accounts payable                                                                            | (525)            
|Accrued expenses                                                                            | 913              
|Net cash provided by (used in) operating activities                                         | 3,990            
|                                                                                            |                  
|Cash flows from investing activities:                                                       |                  
|Purchases of equipment                                                                      | (255)            
|Purchases of intangible assets                                                              | (600)            
|Net cash provided by (used in) investing activities                                         | (855)            
|                                                                                            |                  
|Cash flows from financing activities:                                                       |                  
|Principal payments under capital lease obligation                                           | (21)             
|Exercise of stock options                                                                   | 10               
|Treasury stock purchase                                                                     | (611)            
|Debt financing costs                                                                        | (35)             
|Net cash provided by (used in) financing activities                                         | (657)            
|                                                                                            |                  
|Effects of exchange rate changes on cash and cash equivalents                               | 627              
|Net increase (decrease) in cash and cash equivalents                                        | 3,105            
|Cash and cash equivalents at beginning of period                                            | 9,472            
|                                                                                            |                  
|Cash and cash equivalents at end of period                                                  | $  12,577        
|                                                                                            |                  
|Supplemental disclosure of cash flow information                                            |                  
|Interest paid                                                                               | $          1     
|Income taxes paid                                                                           | $        67      

See accompanying notes to unaudited condensed consolidated financial statements.



ADAMS GOLF, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

1.   Basis of Presentation
The unaudited condensed consolidated financial statements of Adams Golf, Inc. and its subsidiaries (the "Company", "Adams Golf", "we", "us", or "our") for the three and nine month periods ended September 30, 2007 and 2006 have been prepared by us pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC"). The information included reflects all adjustments (consisting only of normal recurring accruals and adjustments) which are, in the opinion of management, necessary to fairly state the operating results for the respective periods.   However, these operating results are not necessarily indicative of the results expected for the full fiscal year.   Certain information and footnote disclosures normally included in annual consolidated financial statements prepared in accordance with generally accepted accounting principles have been omitted pursuant to SEC rules and regulations.  The notes to the unaudited condensed consolidated financial statements should be read in conjunction with the notes to the consolidated financial statements contained in our 2006 Annual Report on Form 10-K filed with the SEC on March 14, 2007.
Founded in 1987, Adams Golf, Inc. initially operated as a component supplier and contract manufacturer.   Thereafter, we established our custom fitting operation.  Today we design, assemble, market and distribute premium quality, technologically innovative golf clubs for all skill levels, including Idea a3 and a3 OS irons, Idea a2 and a2 OS irons, Idea Tech OS irons, Idea Pro Irons and Idea a3 and a3 OS, Idea a2 and a2 OS, Idea Tech OS and Idea Pro I-woods, Insight drivers and fairway woods, RPM drivers and fairway woods, Ovation drivers and fairway woods, the Tight Lies family of fairway woods, the Redline family of fairway woods and drivers, Tight Lies GT500 and GT3 irons and i-woods, the Tom Watson signature and Puglielli series of wedges, and certain accessories.  In addition, in the second quarter of 2007, we began shipping our newest line of products under Women's Golf Unlimited for the brands of Lady Fairway and Square 2 which included our irons sets of Finesse and Light & Easy.  2.   Inventories
Inventories consisted of the following on the dates indicated (in thousands):

|                |  |  | September 30, |  | December 31,
|--------------- |  |  | ------------- |  | ------------
|                |  |  | 2007          |  | 2006        
|                |  |  | (unaudited)   |  |             
|Finished goods  |  |  | $   12,844    |  | $   13,506  
|Component parts |  |  | 10,880        |  | 11,145      
|Total Inventory |  |  | $  23,724     |  | $   24,651  

Inventory is determined using the first-in, first-out method and is recorded at the lower of cost or market value.  The inventory balance is comprised of the following: purchased raw materials or finished goods at their respective purchase costs; labor, assembly and other capitalizable overhead costs, which are then applied to each unit after work in process is completed; retained costs representing the excess of manufacturing and other overhead costs that are not yet applied to finished goods; and an estimated allowance for obsolete inventory.  At September 30, 2007 and December 31, 2006, inventories included $765,000 and $543,000 of consigned inventory, respectively, and $204,000 and $153,000 of inventory obsolescence reserves, respectively.



ADAMS GOLF, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

3.   Accrued Expenses
Accrued expenses consisted of the following on the dates indicated (in thousands):

|                                              |  |  | September 30, |  | December 31,
|--------------------------------------------- |  |  | ------------- |  | ------------
|                                              |  |  | 2007          |  | 2006        
|                                              |  |  | (unaudited)   |  |             
|Payroll and commissions                       |  |  | $     1,939   |  | $     2,046 
|Advertising                                   |  |  | 50            |  | 326         
|Product warranty and sales returns allowances |  |  | 1,953         |  | 2,040       
|Professional services                         |  |  | 71            |  | 7           
|Accrued inventory                             |  |  | 488           |  | 296         
|Accrued sales promotions                      |  |  | 796           |  | 859         
|Deferred revenue                              |  |  | 1,351         |  | 805         
|Other                                         |  |  | 1,707         |  | 1,084       
|Total accrued expenses                        |  |  | $   8,355     |  | $   7,463   

4.   Income (loss) per Common ShareThe weighted average common shares used for determining basic and diluted loss per common share were



ADAMS GOLF, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

5.   Geographic Segment and Data
We generate substantially all revenues from the design, assembly, marketing and distribution of premium quality, technologically innovative golf clubs and accessories.  Our products are distributed in both domestic and international markets.  Net sales by customer for these markets consisted of the following during the periods indicated (in thousands):

|                | Three Months Ended September 30, | Nine Months Ended September 30,
|--------------- | -------------------------------- | -------------------------------
|                | 2007                             | 2006                           
|                | (unaudited)                      | (unaudited)                    
|United States   | $  15,482                        | $  12,855                      
|Rest of World   | 3,447                            | 2,105                          
|Total Net Sales | $ 18,929                         | $ 14,960                       

Foreign net sales are generated in various regions including, but not limited to, Canada (a majority of our foreign sales), Europe, Japan, Australia, South Africa, and South America.  A change in our relationship with one or more of our customers or distributors could negatively impact the volume of foreign sales.6.   Income TaxesWe account for income taxes using the asset and liability method.  Deferred tax assets and liabilities are recognized for the future tax consequences attributable to the differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards.  Deferred tax assets and liabilities are measured using enacted rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.  In assessing the realizability of deferred income tax assets, we consider whether it is more likely than not that some portion or all of the deferred income tax assets will be realized.  The ultimate realization of deferred income tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible.  Due to our historical operating results, management is unable to conclude on a more likely than not basis that all deferred income tax assets generated from net operating losses through December 31, 2002 and other deferred tax assets will be realized.   However, due to our recent earnings history, we have concluded that it is more likely than not that a portion of the deferred tax asset will be realized.  We have recognized a valuation allowance equal to a portion of deferred income tax asset whose realization is uncertain.  Although we have carryforwards due to historical losses, current tax law for calculating Alternative Minimum Tax allows us to use carryforwards only up to 90% of the annual liability.  Accordingly, AMT tax expense for the three months ended September 30, 2007 and 2006 was $34,000 and $22,000, respectively and for the nine months ended September 30, 2007 and 2006 was $113,000 and $53,000, respectively.
In January 2007, we adopted the Financial Accounting Standards Board Interpretation No. 48, Accounting for Uncertainty in Income Taxes
- an interpretation of FASB Statement No. 109  (FIN 48),which clarifies the accounting for uncertainty in income taxes recognized in a company's financial statements.  FIN 48 requires companies to determine whether it is "more likely than not" that a tax portion will be sustained upon examination by the appropriate taxing authorities before any part of the benefit can be recorded in the financial statements.  It also provides guidance on the recognition, measurement and classification of income tax uncertainties, along with any related interest and penalties.  We did not recognize any adjustments to our financial statements as a result of our implementation of FIN 48.



ADAMS GOLF, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

7.   Other AssetsOther assets increased from December 31, 2006 to September 30, 2007 due to the purchase of selected assets of Women's Golf Unlimited.  On February 1, 2007, we concluded the transaction of purchasing certain trademarks, customer lists and website domains of Women's Golf Unlimited, which includes the brands of Square Two Golf and Lady Fairway.  We paid $0.6 million for those assets and did not assume any liabilities.  There is a contingent earnout payment of up to a maximum of $0.4 million due on a quarterly basis for a 13 month period following the sale.  This information was provided in an 8-K filing on February 2, 2007 and the full agreement is included in the 2006 Annual Report on Form 10-K filed as an exhibit.



|                                          |  | Number of   | Weighted       | Aggregate       
|----------------------------------------- |  | ----------- | -------------- | ----------------
|                                          |  | Outstanding | Average        | Intrinsic       
|                                          |  | Shares      | Exercise price | Value of options
|                                          |  |             |                |                 
|Options outstanding at December 31, 2006  |  | 5,697,233   | $  0.04        | $  11,003,577   
|Options granted                           |  | --          | --             | --              
|Options forfeited / expired               |  | --          | --             | --              
|Options exercised                         |  | (1,008,348) | 0.01           | 2,000,500       
|                                          |  |             |                |                 
|Options outstanding at September 30, 2007 |  | 4,688,885   | 0.05           | 10,171,256      
|                                          |  |             |                |                 
|Options exercisable at September 30, 2007 |  | 3,306,272   | 0.04           | 6,625,920       

ADAMS GOLF, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

9.   Stock-Based Compensation (Continued)

Due to the passage of The American Jobs Creation Act and the subsequent IRS Section 409A rules, stock options that were issued at a strike price less than market value at the date of grant will now be considered deferred compensation by the Internal Revenue Service and the individual who was granted the options will incur adverse tax consequences, including, but not limited to excise taxes, unless the individual deemed a future exercise date of the unvested stock options at December 31, 2004 and made this election before December 31, 2005.  As a result of the compliance with the American Job Creation Act, a summary of the elected future exercise dates is as follows:



|Period of Exercise | Total Options to be exercised
|------------------ | -----------------------------
|                   |                              
|2007               | 187,814                      
|2008               | 777,695                      
|2009               | 360,000                      
|2010               | 60,000                       
|Beyond 2010        | 353,077                      
|                   |                              
|Total Options      | 1,738,586                    
|                   | =======                      

10.   New Accounting Pronouncements



ADAMS GOLF, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

11.   Liquidity (continued)If adequate funds are not available or not available on acceptable terms, we may be unable to continue operations; develop, enhance and market products; retain qualified personnel; take advantage of future opportunities; or respond to competitive pressures, any of which could have a material adverse effect on our business, operating results, financial condition and/or liquidity.12.   Contingencies
Beginning in June 1999, the first of seven class action lawsuits was filed against us, certain of our current and former officers and directors, and the three underwriters of our initial public offering ("IPO") in the United States District Court of the District of Delaware.  The complaints alleged violations of Sections 11, 12(a)(2) and 15 of the Securities Act of 1933, as amended, in connection with our IPO.  In particular, the complaints alleged that our prospectus, which became effective July 9, 1998, was materially false and misleading.  The operative complaint was filed on January 24, 2006, and it alleges that the prospectus failed to disclose that unauthorized distribution of our products (gray market sales) threatened our long-term profits and that we engaged in questionable sales practices (including double shipping and unlimited rights of return), which threatened post-IPO financial results.  Discovery closed on August 11, 2006.  On November 21, 2006, all summary-judgment briefing was completed.  On December 13, 2006, we learned that the Delaware District Court judge whom the case was set before was elevated to the United States Court of Appeals for the Third Circuit.  On December 15, 2006, we were notified that our case was assigned to the vacant judicial position.  All proceedings have been postponed until a new judge is confirmed, and there is no trial date set at this time.

We maintain directors' and officers' and corporate liability insurance to cover certain risks associated with these securities claims filed against us or our directors and officers.  During the period covering the class action lawsuit, we maintained insurance from multiple carriers, each insuring a different layer of exposure, up to a total of $50 million.  In addition, we have met the financial deductible of our directors' and officers' insurance policy for the period covering the time the class action lawsuit was filed.  On March 30, 2006, Zurich American Insurance Company, which provided insurance coverage totaling $5 million for the layer of exposure between $15 million and $20 million, notified us that it was denying coverage due to the fact that it was allegedly not timely notified of the class action lawsuit.  On October 11, 2007, we filed a suit against our former insurance broker, Thilman & Filipini, LLC, for various claims related to T&F's alleged failure to notify Zurich of the class action lawsuit.  Depending on the outcome of this proceeding, based on the previously disclosed agreement with Chubb & Son, a division of Federal Insurance Company, we could be required to pay Zurich's $5 million limit of liability in cash before the layers of insurance coverage excess to the Zurich layer attach.  At this point in the legal proceedings, we cannot predict with any certainty the outcome of the matter, per the guidance in SFAS 5, and thus can not reasonably estimate future liability on the conclusion of the events, if any.

ADAMS GOLF, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

12.   Contingencies (continued)The underwriters for the IPO are also defendants in the securities class action.  The underwriting agreement that we entered into with the underwriters in connection with the IPO contains an indemnification clause, providing for indemnification against any loss, including defense costs, arising out of the IPO.  After the first lawsuit was filed, the underwriters requested indemnification under the agreement.  Our D&O insurance policy included an endorsement providing $1 million to cover indemnification of the underwriters.  Our D&O insurer has notified the underwriters of the exhaustion of the $1 million sublimit.  We believe that we have no current obligation to pay the underwriters' defense costs.  We believe that the applicable case law provides that the earliest possible time that an obligation to indemnify might exist is after a court has decided conclusively that the underwriters are without fault under the federal securities laws.  The litigation is not at that stage yet.  As of November 5, 2007, the total amount of outstanding underwriter defense costs was just less than $1.3 million.  At this time, the underwriters are not able to predict with certainty the amount of defense costs they expect to incur going forward, but it is likely they will incur additional costs before this matter is concluded.  At this time, we cannot predict with any certainty the outcome of this indemnification issue, per the guidance in SFAS 5, and thus cannot reasonably estimate future liability on the conclusion of the events, if any.
From time to time, we are engaged in various other legal proceedings in the normal course of business.  The ultimate liability, if any, for the aggregate amounts claimed cannot be determined at this time.   13.   ReclassificationsCertain prior period amounts have been reclassified to conform to current period presentation.14.   Business and Credit ConcentrationsWe are currently dependent on two customers, which collectively comprised approximately 29% of net sales for the three months ended September 30, 2007.  One customer individually represented greater than 5% but less than 10% of net sales, and one customer represented greater than 20% but less than 25%.  For the three months ended September 30, 2006, five customers collectively comprised approximately 28% of net sales; two of these customers individually represented greater than 5% but less than 10% of net sales, while no customer individually represented greater than 10%.

For the nine months ended September 30, 2007, we were dependent on three customers, which collectively comprised approximately 27% of net sales.  Of these, two customers individually represented greater than 5% but less than 10% of net sales, and one customer represented greater than 10% but less than 15%.  No customers represented greater than 15%.  For the nine months ended September 30, 2006, four customers comprised approximately 25% of net sales while two customers individually represented greater than 5% but less than 10% of total net sales and  no customers represented greater than 10%.  Should these customers or our other customers fail to meet their obligations to us, our results of operations and cash flows would be adversely impacted.  
A significant portion of our inventory purchases are from one supplier.  That supplier represents approximately 41% and 64% of total inventory purchases for the nine months ended September 30, 2007 and 2006, respectively.  This supplier and many other industry suppliers are located in China.  We do not anticipate any changes in the relationships with our suppliers; however, if any changes were to occur, we believe we would have alternative sources available although they might result in possible increased costs, potential changes in terms or possible delays in the delivery of product.



ADAMS GOLF, INC. AND SUBSIDIARIES
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

15.   Product Warranty Reserve
Our golf equipment is sold under warranty against defects in material and workmanship for a period of one year.  An allowance for estimated future warranty costs is recorded in the period products are sold.  In estimating our future warranty obligations, we consider various relevant factors, including our stated warranty policies, the historical frequency of claims, and the cost to replace or repair the product.  Accounting for product warranty reserve could be adversely affected if one or more of our products were to fail (i.e broken shaft, broken head, etc) to a significant degree above and beyond our historical product failure rates, which determine the product warranty accruals.

|                                 | Beginning Balance | Charges for Warranty claims | Estimated accruals | Ending Balance
|-------------------------------- | ----------------- | --------------------------- | ------------------ | --------------
|Quarter ended December 31, 2006  | $     465         | (97)                        | 21                 | $    389      
|Quarter ended March 31, 2007     | $     389         | (79)                        | 57                 | $    367      
|Quarter ended June 30, 2007      | $     367         | (107)                       | 91                 | $    351      
|Quarter ended September 30, 2007 | $     351         | (173)                       | 172                | $    350      





Item 2.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF
FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following discussion and analysis should be read in conjunction with (i) the attached unaudited condensed consolidated financial statements and notes thereto for the nine months ended September 30, 2007, and with our consolidated financial statements and notes thereto for the year ended December 31, 2006 included in our Annual Report on Form 10-K filed with the SEC on March 14, 2007 and (ii) the discussion under the caption "Risk Factors" in our Annual Report on Form 10-K filed with the SEC on March 14, 2007 and updates to our subsequent Risk Factors in our Quarterly Reports on Form 10-Q for the quarters since the latest Annual Report .Forward Looking StatementsThis Quarterly Report contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including, without limitation, in the notes to the consolidated financial statements included in this Quarterly Report and under the caption "Management's Discussion and Analysis of Financial Condition and Results of Operations" and elsewhere in this Quarterly Report.  Any and all statements contained in the Quarterly report that are not statements of historical fact may be deemed forward-looking statements.  The statements include, but are not limited to: statements regarding pending litigation, statements regarding liquidity and our ability to increase revenues or achieve satisfactory operational performance, statements regarding our ability to satisfy our cash requirements and our ability to satisfy our capital needs, including cash requirements during the next twelve months, statements regarding our ability to produce products commercially acceptable to consumers and statements using terminology such as "may," "might," "will," "would," "should," "could," "project," "pro forma," "predict," "potential," "strategy," "attempt," "develop," "continue," "future,"  "expect," "intend," "estimate," "anticipate," "plan," "seek" or "believe".  Such statements reflect our current view with respect to future events and are subject to certain risks, uncertainties and assumptions related to certain factors including, without limitation, the following: 
          --Product development difficulties;
          --Product approval and conformity to governing body regulations;
          --Assembly difficulties;
          --Product introductions;
          --Patent infringement risks;
          --Uncertainty of the ability to protect intellectual property rights;
          --Market demand and acceptance of products;
          --The impact of changing economic conditions;
          --The future market for our capital stock;
          --The success of our marketing strategy;
          --Our dependence on one supplier for a majority of our inventory products;
          --Our dependence on suppliers who are concentrated in one geographic region;
          --Our dependence on a limited number of customers;
          --Business conditions in the golf industry;
          --Reliance on third parties, including suppliers;
          --The impact of market peers and their respective products;
          --The actions of competitors, including pricing, advertising and product development risks concerning future
technology;
          --The management of sales channels and re-distribution;
          --The uncertainty of the results of pending litigation;
          --The adequacy of the allowance for doubtful accounts, obsolete inventory and warranty reserves;
          --The risk associated with the events that may prove unrecoverable under existing insurance policies; and
          --The impact of operational restructuring on operating results and liquidity and one-time events and other
factors detailed in this Quarterly Report under "Risk
             Factors" in Part II, Item 1A, below.

Although we believe that the expectations reflected in such forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.  Based upon changing conditions, should any one or more of these risks or uncertainties materialize, or should any underlying assumptions prove incorrect, actual results may vary materially from those described herein.  Except as required by federal securities laws, we undertake no obligation to publicly update or revise any written or oral forward-looking statements, whether as a result of new information, future events, changed circumstances or any other reason after the date of this Quarterly Report.  All subsequent written and oral forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the applicable cautionary statements.

Overview
We design, assemble, market and distribute premium quality, technologically innovative golf clubs for all skill levels, including Idea a3 and a3 OS irons, Idea a2 and a2 OS irons, Idea Tech OS irons, Idea Pro Irons and Idea a3 and a3 OS, Idea a2 and a2 OS, Idea Tech OS and Idea Pro I-woods, Insight drivers and fairway woods, RPM drivers and fairway woods, Ovation drivers and fairway woods, the Tight Lies family of fairway woods, the Redline family of fairway woods and drivers, Tight Lies GT500 and GT3 irons and i-woods, the Tom Watson signature and Puglielli series of wedges, and certain accessories.  In addition, in the second quarter of 2007, we began shipping our newest line of products under Women's Golf Unlimited for the brands of Lady Fairway and Square 2 which included our irons sets of Finesse and Light & Easy.  
Our net sales are primarily derived from sales to on- and off- course golf shops and sporting goods retailers and, to a lesser extent, international distributors and mass merchandisers.  No assurances can be given that demand for our current products or the introduction of new products will allow us to achieve historical levels of sales in the future.
Our net sales are typically driven by product lifecycles.  Several factors affect a product's life, including but not limited to, customer acceptance, competition and technology.  As a result, each product family's life cycles generally range from one to three years.  
Our business, financial condition, cash flows and results of operations are subject to seasonality resulting from factors such as weather and spending patterns.  Due to the seasonality of our business, one quarter's financial results are not indicative of the full fiscal year's expected financial results.  A majority of our revenue is earned in the first and second quarters of the year and revenues generally decline in the third and fourth quarters.
We manage all stages of manufacturing, from sourcing to assembly, in order to maintain a high level of product quality and consistency.  We establish product specifications, select the material used to produce the components, and test the specifications of components we receive.
As part of our quality control program, we periodically review the quality assurance programs at the manufacturing facilities of our component part suppliers to monitor adherence to design specifications.  Upon arrival at our facilities in Plano, Texas, the components used in our clubs are again checked to ensure consistency with our design specifications.  Golf clubs are then assembled using the appropriate component parts.
We have put into place a purchasing procedure that strives to negotiate effective terms with various vendors while continuing to ensure the quality of our components.  We are continually re-evaluating existing vendors while testing potential new vendors for all the various product lines we offer.  At any time, we may purchase a substantial majority of our volume of a specific component part from a single vendor, but we continually strive to maintain  primary and secondary suppliers for each component part.  Substantially all of our fairway wood, driver, iron, i-wood, wedge and putter component parts are manufactured in China.   A significant portion of our inventory purchases are from one supplier in China representing approximately 41% and 64% for the nine months ended September 30, 2007 and 2006, respectively.  
Costs of our clubs consist primarily of component parts, including the head, shaft and grip.  To a lesser extent, our cost of goods sold includes labor, occupancy and shipping costs in connection with the inspection, testing, assembly and distribution of our products and certain promotional and advertising costs given in the form of additional merchandise as consideration to customers.

Key Performance Indicators
Our management team has defined and tracks performance against several key sales, operational and balance sheet performance indicators.  Key sales performance indicators include, but are not limited to, the following:
          --Daily sales by product group
          --Daily sales by geography
          --Sales by customer channel
          --Gross margin performance
          --Market share by product at retail
          --Inventory share by product at retail
Tracking these sales performance indicators on a regular basis allows us to understand whether we are on target to achieve our internal sales plans.
Key operational performance indicators include, but are not limited to, the following:
          --Product returns (dollars and percentage of sales)
          --Product credits (dollars and percentage of sales)
          --Units shipped per man-hour worked
          --Orders shipped on time
          --Expenses by department
          --Inbound and outbound freight cost by mode (dollars and dollars per unit)

--Inbound freight utilization by mode (ocean vs air)

Tracking these operational performance indicators on a regular basis allows us to understand whether we will achieve our expense targets and efficiently satisfy customer demand.
Key balance sheet performance indicators include, but are not limited to, the following:
          --Days of sales outstanding
          --Days of inventory (at cost)
          --Days of payables outstanding
Tracking these balance sheet performance indicators on a regular basis allows us to understand our working capital performance and forecast cash flow and liquidity.

Results of Operations
The following table sets forth operating results expressed as a percentage of net sales for the periods indicated.  All information is derived from the accompanying unaudited condensed consolidated financial statements.  Results for any one or more periods are not necessarily indicative of annual results or continuing trends.

|                                    | Three Months Ended September 30, | Nine Months Ended September 30,
|----------------------------------- | -------------------------------- | -------------------------------
|                                    | 2007                             | 2006                           
|                                    | (unaudited)                      | (unaudited)                    
|Net sales                           | 100.0 %                          | 100.0 %                        
|Cost of goods sold                  | 59.1                             | 57.3                           
|Gross profit                        | 40.9                             | 42.7                           
|Operating expenses:                 |                                  |                                
|Research and development expenses   | 4.7                              | 4.4                            
|Sales and marketing expenses        | 28.7                             | 28.7                           
|General and administrative expenses | 12.0                             | 13.2                           
|Total operating expenses            | 45.4                             | 46.3                           
|Interest income (expense), net      | 0.6                              | 0.5                            
|Other income (expense), net         | 2.4                              | (0.1)                          
|Income (loss) before income taxes   | (1.5)                            | (3.2)                          
|Income tax expense                  | 0.2                              | 0.1                            
|Net income (loss)                   | (1.7)%                           | (3.3)%                         
|                                    |                                  |                                

Three Months Ended September 30, 2007 Compared to Three Months Ended September 30, 2006
Total net sales increased to $18.9 million for the quarter ended September 30, 2007 from $15.0 million for the comparable period of 2006 primarily resulting from the successful product introductions of the Idea a3 and a3 OS Irons combined with the continued strength of the Idea a2 and a2 OS Irons.  Several factors affect a product's life, including but not limited to, customer acceptance, competition and technology.  As a result, each product family's life cycles generally range from one to three years.  Due to the seasonality of our business, one quarter's financial results are not indicative of the full fiscal year's expected financial results. 
Net sales of irons increased to $11.3 million, or 59.8% of total net sales for the quarter ended September 30, 2007 from $9.9 million, or 66.3% of total net sales, for the comparable period of 2006.  The increase was primarily generated from the net sales of recently launched Idea a3 and a3 OS irons coupled with the continued sales of the Idea a2 and a2 OS irons and integrated iron sets while the prior period net sales primarily resulted from the Idea a2 and a2 OS irons and integrated iron sets.
Net sales of drivers increased to $3.0 million, or 15.7% of total net sales, for the quarter ended September 30, 2007 from $1.5 million, or 10.3% of total net sales, for the comparable period of 2006.  A large portion of the driver net sales for the quarter ended September 30, 2007 was generated by the Insight driver, which was introduced in the first quarter of 2007 while prior period net sales were driven by the Redline RPM product line.
Net sales of fairway woods increased to $3.9 million, or 20.6% of total net sales, for the quarter ended September 30, 2007, from $2.1 million, or 14.0% of total net sales, for the comparable period of 2006.  Third quarter 2007 net sales were generated from Insight fairway woods and Idea a3 and a3 OS, Idea a2 and a2 OS, Idea Pro and Tech OS I-woods.  Third quarter 2006 net sales were generated from RPM LP fairway woods, Idea a2 and a2 OS I-woods and Original Tight Lies fairway woods.

We are currently dependent on two customers, which collectively comprised approximately 29% of net sales for the quarter ended September 30, 2007.  One customer individually represented greater than 5% but less than 10% of net sales and one customer represented greater than 20% but less than 25% of net sales.  Should these customers or our other customers fail to meet their obligations to us, our results of operations and cash flows would be adversely impacted.
Net sales of our products outside the U.S. increased to $3.4 million, or 18.2% of total net sales, from $2.1 million, or 14.1% of total net sales, for the quarters ended September 30, 2007 and 2006, respectively.  Net sales resulting from countries outside the U.S. and Canada increased to 5.7% of total net sales for the quarter ended September 30, 2007 as compared to 5.0% for the same period in 2006.
Cost of goods sold increased to $11.2 million, or 59.1% of total net sales, for the quarter ended September 30, 2007 from $8.6 million, or 57.3% of total net sales, for the comparable period of 2006.  The increase as a percentage of total net sales is primarily due to changes in the product mix and seasonality of the business.
Selling and marketing expenses increased to $5.4 million for the quarter ended September 30, 2007 from $4.3 million for the comparable period in 2006.  The increase is primarily the result of additional commission expense of $0.5 million as a result of the increased net sales during the period and an increase in marketing and tour player expenses of $0.6 million.
General and administrative expenses increased to $2.3 million for the quarter ended September 30, 2007 from $2.0 million for the comparable period in 2006.
Research and development expenses, primarily consisting of costs associated with development of new products, increased to $0.9 million for the quarter ended September 30, 2007 from $0.7 million for the comparable period in 2006.

Other income increased to $0.5 million for the quarter ended September 30, 2007 from $0.0 million for the comparable period in 2006 as a result of a breakup fee awarded to our company resulting from our participation in the bidding process for a potential acquisition of a competitive golf club manufacturer.Nine Months Ended September 30, 2007 Compared to Nine Months Ended September 30, 2006
Total net sales increased to $77.1 million for the nine months ended September 30, 2007 from $63.0 million for the comparable period of 2006 primarily resulting from the successful product introductions of the Idea a3 and a3 OS Irons and Tech OS Irons.  Several factors affect a product's life, including but not limited to, customer acceptance, competition and technology.  As a result, each product family's life cycles generally range from one to three years.  Due to the seasonality of our business, one quarter's financial results are not indicative of the full fiscal year's expected financial results. 
Net sales of irons increased to $50.4 million, or 65.3% of total net sales for the nine months ended September 30, 2007 from $41.1 million, or 65.3% of total net sales, for the comparable period of 2006.  The increase was primarily generated from the net sales of recently launched Idea a3 and a3 OS irons and Tech OS irons coupled with the continued sales of the Idea a2 and a2 OS irons and integrated iron sets while the prior period net sales primarily resulted from the Idea a2 and a2 OS irons and integrated iron sets.
Net sales of drivers increased to $9.7 million, or 12.6% of total net sales, for the nine months ended September 30, 2007 from $6.8 million, or 10.8% of total net sales, for the comparable period of 2006.  A large portion of the driver net sales for the nine months ended September 30, 2007 was generated by the Insight driver, which was introduced in the first quarter of 2007, while prior period net sales were driven by the Redline RPM product line.
Net sales of fairway woods increased to $15.7 million, or 20.4% of total net sales, for the nine months ended September 30, 2007, from $12.5 million, or 19.9% of total net sales, for the comparable period of 2006.  Net sales for the nine months ended September 30, 2007 were generated from Insight fairway woods and Idea a3, Idea a2 and a2 OS, Idea Pro and Tech OS I-woods.  Net sales for the nine months ended September 30, 2006 were generated from RPM LP fairway woods, Idea a2 and a2 OS I-woods and Original Tight Lies fairway woods.
We were dependent on three customers, which collectively comprised approximately 27% of net sales for the nine months ended September 30, 2007.  Of these, two customers individually represented greater than 5% but less than 10% of net sales and one customer represented greater than 10% but less than 15% of net sales.  No customer represented greater than 15% of net sales.  Should these customers or our other customers fail to meet their obligations to us, our results of operations and cash flows would be adversely impacted.
Net sales of our products outside the U.S. increased to $13.0 million, or 16.8% of total net sales, from $11.2 million, or 17.8% of total net sales, for the nine months ended September 30, 2007 and 2006, respectively.  Net sales resulting from countries outside the U.S. and Canada decreased to 5.3% of total net sales for the nine months ended September 30, 2007 from 6.4% for the comparable period of 2006.
Cost of goods sold increased to $43.9 million, or 56.9% of total net sales, for the nine months ended September 30, 2007 from $35.0 million, or 55.5% of total net sales, for the comparable period of 2006.  The increase as a percentage of total net sales is primarily due to changes in the product mix and increases in some component pricing, increasing inbound freight costs related to fuel price increases and other inventory related costs.
Selling and marketing expenses increased to $18.8 million for the nine months ended September 30, 2007 from $15.8 million for the comparable period in 2006.  The increase is primarily the result of additional commission expense of $1.4 million as a result of the increased net sales during the period and an increase in marketing and tour player expenses of $1.1 million and an increase in other compensation expenses of $0.4 million.
General and administrative expenses increased to $6.4 million for the nine months ended September 30, 2007 from $5.8 million for the comparable period in 2006 primarily related to compensation expenses.
Research and development expenses, primarily consisting of costs associated with development of new products, increased to $2.5 million for the nine months ended September 30, 2007 from $1.9 million for the comparable period in 2006 primarily related to compensation expenses resulting from increased staffing efforts.
Other income increased to $0.4 million for the nine months ended September 30, 2007 from $0.0 million for the comparable period in 2006 as a result of a breakup fee awarded to our company resulting from our participation in the bidding process for a potential acquisition of a competitive golf club manufacturer.
Our inventory balances were approximately $23.7 million and $24.7 million at September 30, 2007 and December 31, 2006, respectively.  The decrease in inventory levels is primarily a result of sales of recently launched products of the Idea a3 and a3 OS Irons, which were launched in the second quarter of 2007, Tech OS irons which were launched in the fourth quarter 2006 and Insight Drivers and fairway woods, which were launched in the first quarter of 2007.
Our net accounts receivable balances were approximately $17.9 million and $13.6 million at September 30, 2007 and December 31, 2006, respectively.  The increase is primarily due to significant sales revenue and the strengthening of our existing product lines.  Due to the seasonality of our business, fluctuations in our accounts receivable balance from period to period are to be expected. 
Our accounts payable balances were approximately $5.7 million and $6.3 million at September 30, 2007 and December 31, 2006, respectively.  The decrease in accounts payable is primarily associated with decreases in inventory purchases associated with the seasonality of our product launch cycle.
Our accrued liabilities balances were approximately $8.4 million and $7.5 million at September 30, 2007 and December 31, 2006, respectively.  The increase in accrued liabilities is primarily associated with increases in our deferred revenue program.

Liquidity and Capital Resources
Our principal sources of liquidity are cash reserves, cash flows provided by operations and our credit facilities in effect from time to time.  Cash inflows from operations are generally driven by collections of accounts receivables from customers, which increase in our second quarter and continue into the third quarter and then begin to taper off during the fourth quarter.  As necessary we could use our credit facility to supplement our cash inflows from operations as well as other investing activities such as potential future acquisitions.  Cash outflows are primarily tied to procurement of inventory which begins to build during the fourth quarter and continues heavily into the first and second quarters in order to meet demands during the height of the golf season.
Cash and cash equivalents increased to $12.6 million at September 30, 2007 compared to $9.5 million at December 31, 2006.  During the nine months ended September 30, 2007, accounts receivable increased $4.4 million partially offset by accrued expenses and accounts payable which increased $0.4 million and a decrease in inventory of $0.9 million.
In February 2006, we signed a revolving credit agreement with Bank of Texas to provide up to $10.0 million in short term debt.  The agreement is collateralized by all of our assets and requires, among other things, us to maintain certain financial performance levels relative to the cash flow leverage ratio and fixed charge coverage ratio, but only when we have an outstanding balance on the facility.  Interest on outstanding balances varies depending on the portion of the line that is used and accrues at a rate from prime less one percent to prime and is due quarterly.  As of November 5, 2007, we have no outstanding borrowings on our credit facility.  
Working capital increased at September 30, 2007 to $42.6 million compared to $36.0 million at December 31, 2006.   Approximately 32% of our current assets are comprised of accounts receivable at September 30, 2007.  Due to industry sensitivity to consumer buying trends and available disposable income, we have in the past extended payment terms for specific purchase transactions.  Issuance of these terms (i.e. greater than 30 days or specific dating) is dependent on our relationship with the customer and the customer's payment history.  Payment terms are extended to selected customers typically during off-peak times in the year in order to promote our brand name and to assure adequate product availability, often to coincide with planned promotions or advertising campaigns.  Although a significant amount of our sales are not affected by these terms, the extended terms do have a negative impact on our financial position and liquidity.  We expect to continue to selectively offer extended payment terms in the future, depending upon known industry trends and our financial condition.  We generate cash flow from operations primarily by collecting outstanding trade receivables.  Because we have limited cash reserves, if collections of a significant portion of trade receivables are unexpectedly delayed, we would have a limited amount of funds available to further expand production until such time as we could collect a significant portion of the trade receivables.  If our cash needs in the near term exceed the available cash and cash equivalents on hand and the available borrowing under the credit facility, we would be required to obtain additional financing or limit expenditures to the extent of available cash on hand, all of which could significantly adversely effect our current growth plans and result in a material adverse effect on our results of operations, financial condition and/or liquidity.
Our anticipated sources of liquidity over the next twelve months are expected to be cash reserves, projected cash flows from operations, and available borrowings under our credit facility.  We anticipate that operating cash flows and current cash reserves will also fund capital expenditure programs.  These capital expenditure programs can be suspended or delayed at any time with minimal disruption to our operations if cash is needed in other areas of our operations.  In addition, cash flows from operations and cash reserves will be used to support ongoing purchases of component parts for our current and future product lines.  The expected operating cash flow, current cash reserves and borrowings available under our credit facility are expected to allow us to meet working capital requirements during periods of low cash flows resulting from the seasonality of the industry.
If adequate funds are not available or not available on acceptable terms, we may be unable to continue operations; develop, enhance and market products; retain qualified personnel; take advantage of future opportunities; or respond to competitive pressures, any of which could have a material adverse effect on our business, operating results, financial condition and/or liquidity.

Critical Accounting Policies and EstimatesOur discussion and analysis of our results of operations, financial condition and liquidity are based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States.  The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the period.  We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances.  Actual results may materially differ from these estimates under different assumptions or conditions.  On an on-going basis, we review our estimates to ensure that the estimates appropriately reflect changes in our business.

Inventories
Inventories are valued at the lower of cost or market and primarily consist of finished golf clubs and component parts.  Cost is determined using the first-in, first-out method.  The inventory balance, which includes material, labor and assembly overhead costs, is recorded net of an estimated allowance for obsolete inventory.  The estimated allowance for obsolete inventory is based upon management's understanding of market conditions and forecasts of future product demand.  Accounting for inventories could result in material adjustments if market conditions and future demand estimates are significantly different than original assumptions, causing the reserve for obsolescence to be materially adversely affected.Revenue Recognition
We recognize revenue when the product is shipped.  At that time, the title and risk of loss transfer to the customer and collectability is reasonably assured.  Collectability is evaluated on an individual customer basis taking into consideration historical payment trends, current financial position, results of independent credit evaluations and payment terms.  Additionally, an estimate of product returns and warranty costs are recorded when revenue is recognized.  Estimates are based on historical trends taking into consideration current market conditions, customer demands and product sell through.  We also record estimated reductions in revenue for sales programs such as co-op advertising and spiff incentives.  Estimates in the sales program accruals are based on program participation and forecast of future product demand.  If actual sales returns and sales programs significantly exceed the recorded estimated allowances, our sales would be adversely affected.  We recognize deferred revenue as a result of sales that have extended terms and a right of return of the product under a specified program.  Once the product is paid for and all revenue recognition criteria have been met, we record revenue.
   Allowance for Doubtful AccountsWe maintain an allowance for doubtful accounts for estimated losses resulting from the inability of our customers to make required payments.  An estimate of uncollectable amounts is made by management using an evaluation methodology involving both overall and specific identification.  We evaluate each individual customer and measure various key aspects of the customer such as, but not limited to, their overall credit risk (via Dun and Bradstreet reports), payment history, track record for meeting payment plans, industry communications, the portion of the customer's balance that is past due and other various items.  From an overall perspective, we also look at the aging of the receivables in total and aging relative to prior periods to determine the appropriate reserve requirements.   Fluctuations in the reserve requirements will occur from period to period as the change in customer mix or strength of the customers could affect the reserve disproportionately compared to the total change in the accounts receivable balance.  Based on management's assessment, we provide for estimated uncollectable amounts through a charge to earnings and a credit to the valuation allowance.  Balances that  remain outstanding after we have used reasonable collection efforts are written off through a charge to the valuation allowance and a credit to accounts receivable.  We generally do not require collateral.  Accounting for an allowance for doubtful accounts could be significantly affected as a result of a deviation in our assessment of any one or more customers' financial strength.  While only two customers represent greater than 5% but less than 10% of net sales and one customer represents greater than 10% but less than 15% of net sales for the nine months ended September 30, 2007, if a combination of customers were to become financially impaired, our financial results could be severely affected. Product Warranty
Our golf equipment is sold under warranty against defects in material and workmanship for a period of one year.  An allowance for estimated future warranty costs is recorded in the period products are sold.  In estimating our future warranty obligations, we consider various relevant factors, including our stated warranty policies, the historical frequency of claims, and the cost to replace or repair the product.  Accounting for product warranty reserve could be adversely affected if one or more of our products were to fail (i.e broken shaft, broken head, etc) to a significant degree above and beyond our historical product failure rates, which determine the product warranty accruals.

Income Taxes
We account for income taxes using the asset and liability method.  Deferred tax assets and liabilities are recognized for the future tax consequences attributable to the differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases and operating loss and tax credit carryforwards.  Deferred tax assets and liabilities are measured using enacted rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled.  The effect on deferred tax assets and liabilities of a change in tax rates is recognized in income in the period that includes the enactment date.  In assessing the realizability of deferred income tax assets, we consider whether it is more likely than not that some portion or all of the deferred income tax assets will be realized.  The ultimate realization of deferred income tax assets is dependent upon the generation of future taxable income during the periods in which those temporary differences become deductible.  Due to our historical operating results, management is unable to conclude on a more likely than not basis that all deferred income tax assets generated from net operating losses through December 31, 2002 and other deferred tax assets will be realized.   However, due to the recent earnings history, we have concluded that it is more likely than not that a portion of the deferred tax asset will be realized.  We have recognized a valuation allowance equal to a portion of deferred income tax asset whose realization is uncertain.Impairment of Long-Lived Assets
We reviewed long-lived assets and certain identifiable intangibles according to the guidance in SFAS ("Statement of Financial Accounting Standards") 144 for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.  Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future net cash flows to be generated by the asset.  If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets.  Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell.  During the nine months ended September 30, 2007 and 2006, there were no impairments of long-lived assets.

Item 4.  Controls and ProceduresIntroduction
"Disclosure Controls and Procedures" are defined in Exchange Act Rules 13a -15(e) and 15d -15 (e) as the controls and procedures of an issuer that are designed to ensure that information required to be disclosed by the issuer in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time period specified by the SEC's rules and forms.  Disclosure Controls and Procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act are accumulated and communicated to our management, including our principal executive and principal financial officers, as appropriate, to allow timely decisions regarding disclosure.
"Internal Control Over Financial Reporting" is defined in Exchange Act Rules 13a -15(f) and 15d -15(f) as a process designed by, or under the supervision of, an issuer's principal executive and principal financial officers, or persons performing similar functions, and effected by an issuer's board of directors, management, and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.  It includes those policies and procedures that (1) pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and disposition of an issuer; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the issuer are being made only in accordance with authorizations of management and directors of the issuer; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the issuer's assets that could have a material adverse effect on the financial statements.

We have endeavored to design our Disclosure Controls and Procedures and Internal Controls Over Financial Reporting to provide reasonable assurances that our objectives will be met.  All control systems are subject to inherent limitations, such as resource constraints, the possibility of human error, lack of knowledge or awareness, and the possibility of intentional circumvention of these controls.  Furthermore, the design of any control system is based, in part, upon assumptions about the likelihood of future events, which assumptions may ultimately prove to be incorrect.  As a result, no assurances can be made that our control system will detect every error or instance of fraudulent conduct, including an error or instance of fraudulent conduct, which could have a material adverse impact on our operations or results.Evaluation of Disclosure Controls and ProceduresOur management, with the participation of our Chief Executive Officer and Chief Financial Officer, have evaluated the effectiveness of our Disclosure Controls and Procedures as of the end of the period covered by this report.   Based on this evaluation, the Chief Executive Officer and Chief Financial Officer have concluded that our Disclosure Controls and Procedures as of the end of the period covered by this report were designed to ensure that material information relating to us is made known to the Chief Executive Officer and Chief Financial Officer by others within our Company, particularly during the period in which this report was being prepared, and that our Disclosure Controls and Procedures were effective.  There were no changes to our Internal Controls Over Financial Reporting during the three and nine months ended September 30, 2007 that have materially affected or are reasonably likely to materially affect our Internal Controls Over Financial Reporting.
In addition, it is our policy to not participate in off-balance sheet transactions, including but not limited to special purpose entities.

PART II.  OTHER INFORMATIONItem 1.  Legal Proceedings
Beginning in June 1999, the first of seven class action lawsuits was filed against us, certain of our current and former officers and directors, and the three underwriters of our initial public offering ("IPO") in the United States District Court of the District of Delaware.  The complaints alleged violations of Sections 11, 12(a)(2) and 15 of the Securities Act of 1933, as amended, in connection with our IPO.  In particular, the complaints alleged that our prospectus, which became effective July 9, 1998, was materially false and misleading.  The operative complaint was filed on January 24, 2006, and it alleges that the prospectus failed to disclose that unauthorized distribution of our products (gray market sales) threatened our long-term profits and that we engaged in questionable sales practices (including double shipping and unlimited rights of return), which threatened post-IPO financial results.  Discovery closed on August 11, 2006.  On November 21, 2006, all summary-judgment briefing was completed.  On December 13, 2006, we learned that the Delaware District Court judge whom the case was set before was elevated to the United States Court of Appeals for the Third Circuit.  On December 15, 2006, we were notified that our case was assigned to the vacant judicial position.  All proceedings have been postponed until a new judge is confirmed, and there is no trial date set at this time. 
We maintain directors' and officers' and corporate liability insurance to cover certain risks associated with these securities claims filed against us or our directors and officers.  During the period covering the class action lawsuit, we maintained insurance from multiple carriers, each insuring a different layer of exposure, up to a total of $50 million.  In addition, we have met the financial deductible of our directors' and officers' insurance policy for the period covering the time the class action lawsuit was filed.  On March 30, 2006, Zurich American Insurance Company, which provided insurance coverage totaling $5 million for the layer of exposure between $15 million and $20 million, notified us that it was denying coverage due to the fact that it was allegedly not timely notified of the class action lawsuit.  On October 11, 2007, we filed a suit against our former insurance broker, Thilman & Filipini, LLC, for various claims related to T&F's alleged failure to notify Zurich of the class action lawsuit.  Depending on the outcome of this proceeding, based on the previously disclosed agreement with Chubb & Son, a division of Federal Insurance Company, we could be required to pay Zurich's $5 million limit of liability in cash before the layers of insurance coverage excess to the Zurich layer attach.  At this point in the legal proceedings, we cannot predict with any certainty the outcome of the matter, per the guidance in SFAS 5, and thus can not reasonably estimate future liability on the conclusion of the events, if any.
The underwriters for the IPO are also defendants in the securities class action.  The underwriting agreement that we entered into with the underwriters in connection with the IPO contains an indemnification clause, providing for indemnification against any loss, including defense costs, arising out of the IPO.  After the first lawsuit was filed, the underwriters requested indemnification under the agreement.  Our D&O insurance policy included an endorsement providing $1 million to cover indemnification of the underwriters.  Our D&O insurer has notified the underwriters of the exhaustion of the $1 million sublimit.  We believe that we have no current obligation to pay the underwriters' defense costs.  We believe that the applicable case law provides that the earliest possible time that an obligation to indemnify might exist is after a court has decided conclusively that the underwriters are without fault under the federal securities laws.  The litigation is not at that stage yet.  As of November 5, 2007, the total amount of outstanding underwriter defense costs was just less than $1.3 million.  At this time, the underwriters are not able to predict with certainty the amount of defense costs they expect to incur going forward, but it is likely they will incur additional costs before this matter is concluded.  At this time, we cannot predict with any certainty the outcome of this indemnification issue, per the guidance in SFAS 5, and thus cannot reasonably estimate future liability on the conclusion of the events, if any.
From time to time, we are engaged in various other legal proceedings in the normal course of business.  The ultimate liability, if any, for the aggregate amounts claimed cannot be determined at this time.

Item 1A. Risk Factors
We have included in our filings with the SEC, including Part I, 1A of our Annual Report on Form 10-K for the year ended December 31, 2006, a description of certain risks and uncertainties that could have an affect on our business, future performance, or financial condition.  We have evaluated our current risk factors and there were no new or material changes to report.

Item 6(a).  Exhibits
See exhibit index on pages 28-29.

Signatures

Pursuant to the requirements of the Securities Exchange Act of 1934, we have duly caused this report to be signed on our behalf by the undersigned thereunto duly authorized.

|                        | ADAMS GOLF, INC. |                                      
|----------------------- | ---------------- | -------------------------------------
|                        |                  |                                      
|Date:  November 6, 2007 |                  | By:/S/ OLIVER G. BREWER III          
|                        |                  | Oliver G. Brewer, III                
|                        |                  | Chief Executive Officer and President
|                        |                  | (Principal Executive Officer)        
|                        |                  |                                      
|Date:  November 6, 2007 |                  | By:/S/ ERIC LOGAN                    
|                        |                  | Eric Logan                           
|                        |                  | Chief Financial Officer              
|                        |                  | (Principal Financial Officer)        
|                        |                  |                                      
|Date:  November 6, 2007 |                  | By:/S/ PAMELA HIGH                   
|                        |                  | Pamela J. High                       
|                        |                  | Controller                           
|                        |                  | (Principal Accounting Officer)       
|                        |                  |                                      



EXHIBIT INDEX

|              |                                                                                                                                                    |                                                                                                                 
|------------- | -------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 3.1   | Amended and Restated Certificate of Incorporation                                                                                                  | Incorporated by reference to Form S-1 File No. 333-51715 (Exhibit 3.1)                                          
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 3.2   | Amended and Restated By-laws                                                                                                                       | Incorporated by reference to Form S-1 File No. 333-51715 (Exhibit 3.2)                                          
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 3.3   | Amended and Restated Audit Committee charter                                                                                                       | Incorporated by reference to Annex A of the 2004 Proxy Statement (Annex A)                                      
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 4.1   | 1998 Stock Incentive Plan of the Company dated February 26, 1998, as amended                                                                       | Incorporated by reference to Form S-8 File No. 333-68129 (Exhibit 4.1)                                          
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 4.2   | 1996 Stock Option Plan dated April 10, 1998                                                                                                        | Incorporated by reference to Form S-1 File No.333-51715 (Exhibit 4.2)                                           
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 4.3   | Adams Golf, Ltd. 401(k) Retirement Plan                                                                                                            | Incorporated by reference to Form S-1 File No.333-51715 (Exhibit 4.3)                                           
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 4.4   | 1999 Non-Employee Director Plan of Adams Golf, Inc.                                                                                                | Incorporated by reference to 1999 Form 10-K (Exhibit 4.4)                                                       
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 4.5   | 1999 Stock Option Plan for Outside Consultants of Adams Golf, Inc.                                                                                 | Incorporated by reference to Form S-8 File No. 333-37320 (Exhibit 4.5)                                          
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 4.6   | 2002 Adams Golf Equity Incentive Plan                                                                                                              | Incorporated by reference to Annex A of the 2002 Proxy Statement (Annex A)                                      
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 4.7   | Form of Option Agreement under the 2002 Stock Option Plan of Adams Golf, Inc.                                                                      | Incorporated by reference to Form S-8 February 9, 2004 File No. 333-112622 (Exhibit 4.7)                        
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 4.8   | Amendment to Form of Option Agreement under the 2002 Stock Option Plan of Adams Golf, Inc.                                                         | Incorporated by reference to Form S-8 July 13, 2006 File No. 333-112622 (Exhibit 4.8)                           
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 10.1  | Amendment dated September 1, 2003 to the Commercial Lease Agreement dated April 6, 1998, between Jackson-Shaw Technology Center II and the Company | Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2003 (Exhibit 10.12)
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 10.2* | Employment Agreement - Oliver G. (Chip) Brewer                                                                                                     | Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2004 (Exhibit 10.16)
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 10.3* | Golf Consultant Agreement - Thomas S. Watson                                                                                                       | Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2004 (Exhibit 10.17)
|              |                                                                                                                                                    |                                                                                                                 
|Exhibit 10.4  | Revolving line of Credit between Adams Golf, Inc and Bank of Texas                                                                                 | Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2005 (Exhibit 10.8) 



|              |                                                                                               |                                                                                                                       
|------------- | --------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------
|Exhibit 10.5  | Employment Agreement - Byron H. (Barney) Adams                                                | Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2005 (Exhibit 10.9)       
|              |                                                                                               |                                                                                                                       
|Exhibit 10.6  | Change of Control - Eric Logan                                                                | Incorporated by reference to the Quarterly Report on From 10-Q for the quarter ended March 31, 2006 (Exhibit 10.7)    
|              |                                                                                               |                                                                                                                       
|Exhibit 10.7  | Commercial Lease Agreement dated August 16, 2006, between MDN/JSC -II Limited and the Company | Incorporated by reference to the Quarterly Report on From 10-Q for the quarter ended September 30, 2006 (Exhibit 10.8)
|              |                                                                                               |                                                                                                                       
|Exhibit 10.8* | Asset Purchase Agreement of Women's Golf Unlimited                                            | Incorporated by reference to the Annual Report on Form 10-K for the year ended December 31, 2006 (Exhibit 10.11)      
|              |                                                                                               |                                                                                                                       
|Exhibit 10.9  | Change of Control - Eric Logan                                                                | Incorporated by reference to the Quarterly Report on From 10-Q for the quarter ended June 30, 2007 (Exhibit 10.8)     
|              |                                                                                               |                                                                                                                       
|Exhibit 31.1  | Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                       | Included in this filing                                                                                               
|              |                                                                                               |                                                                                                                       
|Exhibit 31.2  | Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                       | Included in this filing                                                                                               
|              |                                                                                               |                                                                                                                       
|Exhibit 32.1  | Certification Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002                       | Included in this filing                                                                                               
|              |                                                                                               |                                                                                                                       

___________________
* The SEC has granted our request for confidential treatment of certain portions of these agreements.