* Pursuant to 5TH CIR. R. 47.5, the Court has determined that

this opinion should not be published and is not precedent except

under the limited circumstances set forth in 5TH CIR. R. 47.5.4.

IN THE UNITED STATES COURT OF APPEALS 

FOR THE FIFTH CIRCUIT

 

No. 96-11164

 

SPORTSBAND NETWORK RECOVERY FUND, INC.,

SPORTSBAND NETWORK, INC., AND 

SPORTSBAND NETWORK I, LTD., 

Plaintiffs-Appellants,

versus

PGA TOUR, INC., 

Defendant-Appellee. 

 

Appeal from the United States District Court

For the Northern District of Texas

(92-CV-2679)

 

January 30, 1998

Before KING, DUHÉ, and WIENER, Circuit Judges. 

WIENER, Circuit Judge:*

Plaintiffs-Appellants SportsBand Network Recovery Fund, Inc.,

SportsBand Network, Inc., and SportsBand Network I, Ltd.

(collectively, SportsBand) appeal the district court’s grant of a

judgment as a matter of law (j.m.l.) in favor of Defendant-Appellee

PGA Tour, Inc. (PGA), overturning the jury’s verdict for SportsBand
1The concept behind SportsBand was that professional

sportscasters attending golf tournaments would broadcast play-byplay coverage and other news over an FM transmitter. SportsBand

spectators would listen to the broadcasts —— carried over FCC

licensed radio frequencies —— through lightweight ear pieces that

accompany a small receiver, which would be obtained by spectators

when they entered the tournament. It would allow spectators to

hear stroke-by-stroke coverage of the play at multiple holes. 

2

on its breach of contract claim. SportsBand also appeals the

district court’s grant of a j.m.l. in favor of PGA on SportsBand’s

fraud claim after SportsBand had presented its case in chief.

Finally, SportsBand claims that the district court erred by

excluding the testimony of its expert witness on the issue of lost

profits and thereafter rejecting its lost profits claim. We find

none of these contentions persuasive and, accordingly, affirm.

I

FACTS AND PROCEEDINGS 

A. Facts

The events leading to this litigation stem from a failed

business venture between SportsBand and PGA to promote and market

on-site radio broadcasts to spectators at professional golf

tournaments. PGA is a non-profit corporation serving as a

membership/trade association for golf professionals in the United

States. 

In 1986, SportsBand’s eventual founders, Frank Mitchell and

Theis Rice, approached PGA with the idea of conducting commercial,

closed-circuit, on-site radio broadcasts1 at PGA-sponsored events.
3

The parties entered into a preliminary agreement to assess the

idea: Mitchell and Rice agreed to submit a plan for developing the

broadcasts, and in return PGA granted them broadcast exclusivity.

Mitchell and Rice submitted a plan addressing key business aspects

and offering a pilot broadcast at no cost to PGA. PGA accepted the

proposal and requested the pilot, which met with positive reviews.

Later that year Mitchell and Rice incorporated and capitalized

SportsBand. Late in 1987, SportsBand and PGA entered into a trial

term agreement under which SportsBand agreed to conduct three

additional pilot broadcasts at its own expense because PGA refused

to enter into a long-term agreement without such additional

broadcasts. These pilots too received positive reviews. 

In July 1988, the parties signed a long-term contract (the

Agreement) under which SportsBand was licensed to conduct

broadcasts at PGA events for a five-year term and was granted an

option to renew for an additional five-year term. The Agreement

specified that SportsBand was responsible for all technical

production and operating expenses and that PGA was to “provide

SportsBand with a list of all [PGA] advertising clients and

Sponsors and be responsible for the sale of commercial units,

features and vignettes to these clients and Sponsors.” PGA would

not, however, “guarantee any such sales, and the number actually

sold during any year of the Term [would not] affect SportsBand’s

obligations to pay the guaranteed amounts set forth in Section 3.1

[rights fees].” With respect to other sponsors, PGA agreed to
2PGA was eventually successful in convincing Nabisco to

sponsor SportsBand broadcasts at two tournaments in late 1988.

4

“provide best effort support for SportsBand’s sales efforts with

appropriate assistance by [PGA] personnel, including but not

limited to a letter of introduction and endorsement of SportsBand

from the Commissioner . . . .” As consideration, SportsBand

undertook to pay PGA “rights fees” plus a share of the revenues.

In addition, SportsBand agreed to indemnify PGA and hold it

harmless from all losses, claims, damages and expenses incurred in

connection with the rental, marketing, advertising, operation or

promotion of the program. Finally, the Agreement explicitly stated

that no partnership or joint venture relationship existed between

the parties.

The parties are in agreement that PGA, largely through Art

West —— PGA’s Director of Promotions and SportsBand’s primary PGA

contact —— undertook a marketing campaign to sell sponsorships of

the broadcast program. PGA especially pursued Nabisco, PGA’s

largest corporate client, to purchase a title sponsorship at a cost

of $800,000. Despite early interest, Nabisco informed PGA and

SportsBand in May of 1988 that it would not purchase a title

sponsorship. Nevertheless, the evidence shows, PGA continued to

solicit sponsorship funds from Nabisco and many other potential

sponsors.2 

Mitchell and Rice testified that by the end of 1988 they were

becoming hesitant about proceeding with the 1989 broadcast season,
3Penetration refers to the ratio of spectators that purchase

or use SportsBand’s product compared with the total number of

spectators who attend the tournament.

5

given the lack of confirmed sponsorship funds; in fact, they

proposed pretermitting broadcasts for that season. According to

Mitchell and Rice, however, West convinced them to go forward with

an ambitious twenty-tournament schedule, assuring them that several

substantial sponsorships —— including Bell Systems, Nabisco, and

Liberty Mutual —— were in the “final review” stages. Mitchell and

Rice also claim that West represented to them that PGA would cover

SportsBand’s expenses if they did not generate enough advertising

and sponsorship money to cover such costs. West told them that the

most important thing was for SportsBand to go through with the 1989

season, as PGA had publicized the upcoming broadcasts to clients

and the media. West indicated that postponing the season was

simply not an option. Mitchell and Rice also aver that West

instructed them not to market SportsBand independently, but to

concentrate on producing the broadcasts. 

To the astonishment of both parties, radio rentals at the 1989

tournaments fell far short of expectations. The penetration rate3

remained low, even after several promotions in which spectators

were given receivers free of charge. In May 1989, after nine

tournaments, SportsBand, with PGA’s consent, cut short the 1989

broadcast season for lack of funds. Despite this setback,

SportsBand hoped to recapitalize, and PGA continued to market
6

SportsBand for the 1990 season. The evidence shows that by late

summer of 1989, however, SportsBand had let all its employees go,

and by January 1, 1990, it had closed its offices. Furthermore,

its efforts to recapitalize had been singularly unsuccessful.

SportsBand contends that it attempted to renegotiate certain

provisions of the Agreement pursuant to § 22, which provides that

“in the event the performance by SportsBand of its obligations

. . . prove[s] to be economically disadvantageous to SportsBand

when compared to the financial investment of SportsBand in the

Service, [the parties] will negotiate in good faith for a

readjustment of the percentage distribution of the ‘remaining

revenue’ . . . .” SportsBand maintains that instead of

renegotiating PGA sent SportsBand a letter in June 1990, stating

that SportsBand owed PGA approximately $247,000, comprising the

balance owed on minimum rights fees, various out-of-pocket expenses

incurred by PGA for SportsBand, and the percentage of receiver

revenues to which PGA was entitled. In November, PGA renewed its

request for payment, this time seeking only $227,085.05, the

largest component of which was $125,000 in rebates that PGA had

remitted to the eight sponsors on SportsBand’s behalf because of

its failure to complete the twenty-broadcast schedule. The parties

dispute whether this invoice was proper and whether SportsBand

acknowledged that it owed this amount. 

In any event, on February 21, 1990, PGA sent SportsBand a

notice of default, declaring that unless full payment of the
4SportsBand alleges that PGA actually terminated the Agreement

at a February 27 meeting of PGA’s Policy Board and that this

termination was wrongful as it failed to afford SportsBand the

applicable cure period pursuant to § 13 of the Agreement. 

7

balance due was made within ten days, the Agreement would

terminate. Over a month later, on March 26, PGA sent SportsBand a

formal notice of termination.4 

B. Proceedings 

In December 1992, SportsBand, Mitchell, and Rice filed suit

against PGA. They filed their first amended complaint in October

1993, alleging breach of contract, breach of fiduciary duties,

fraud, and constructive trust. For their breach of contract claim,

they asserted that PGA breached the Agreement by, inter alia,

(1) not fulfilling its obligation to market and raise title and

other sponsorships; (2) failing to purchase all sponsorship time

that PGA was unable to sell; (3) failing to negotiate and agree on

broadcast schedules; (4) failing to renegotiate contract terms;

(5) wrongfully billing for unearned amounts; and (6) wrongfully

terminating the Agreement. Plaintiffs also alleged breach of

fiduciary duties based on the same acts and omissions. 

In addition, SportsBand, Mitchell, and Rice contended that PGA

committed fraud by misrepresenting (1) that it would raise funds

for SportsBand —— or if unable to obtain necessary sponsorships,

provide funds —— if SportsBand undertook the extensive 1989

broadcast schedule demanded by PGA; (2) the nature and meaning of

its commitment to and partnership with SportsBand; (3) that it
8

would be a title sponsor; (4) that it would renegotiate the terms

of the Agreement; and (5) that it would acquire SportsBand.

Plaintiffs assert that these misrepresentations induced them to

undertake the 1989 schedule and to perform other detrimental acts.

SportsBand’s constructive trust claim urged that to allow PGA to

benefit from violating the five-year exclusivity provisions of the

Agreement would be unjust. Finally, SportsBand sought pre- and

post-judgment interest, costs and attorney’s fees. 

In October 1993, PGA filed its second amended answer and

counterclaim, seeking damages from SportsBand for breach of

contract and unjust enrichment, and from Mitchell and Rice

individually as the alter-egos of SportsBand. PGA asserted that

SportsBand materially breached the Agreement by, inter alia,

failing to complete the 1989 broadcast schedule and wrongfully

refusing to pay sums due PGA pursuant to the Agreement. PGA

alternatively answered that SportsBand was unjustly enriched by

retaining funds rightfully belonging to PGA. 

Almost two years later, in August 1995, the district court

entered an amended interlocutory judgment, dismissing with

prejudice the following claims and remedies sought by SportsBand:

(1) breach of alleged promises to provide financial support, to

renegotiate the Agreement and to bring SportsBand in-house;

(2) imposition of a constructive trust; (3) lost profits for 1994-

1998; and (4) lost business opportunity. By separate interlocutory

judgment, the district court dismissed with prejudice the
5The district court determined that this claim was barred by

the statute of limitations.

9

individual claims of Rice (but not those of Mitchell). 

The case was tried to a jury in February 1996. After

SportsBand completed the presentation of its case in chief, PGA

moved for a j.m.l. The district court granted that motion in part,

ruling that the trial could proceed on SportsBand’s breach of

contract claims as set out in the pretrial order but dismissing

Mitchell’s individual claims as a plaintiff and SportsBand’s claims

for breach of fiduciary duty,5 implied partnership, and fraud. In

dismissing the fraud claim, the court reasoned that: 

statements of opinion or belief or prediction of future

events over which it’s known that a person has no control

cannot constitute the basis for a fraud claim. However,

otherwise, statements of fact that proved to be untrue

also cannot be the basis of a fraud claim unless there is

some evidence that the person knew that the

representation was false, should have known that it was

false, or made the statement with reckless disregard of

its truth or falsity. 

There is no evidence that Art West in making any

such statements to the plaintiffs, if he did, made the

statement under any of these circumstances.

Early the next month, SportsBand moved for a j.m.l. on its

breach of contract claims and on PGA’s counterclaim. Granting that

motion in part, the court dismissed PGA’s alter ego claims. 

At the close of evidence, PGA filed a second motion for a

j.m.l., which the district court denied, thereby allowing

SportsBand’s breach of contract claim to go to the jury. The jury

rendered a verdict in favor of SportsBand, awarding it $979,000 in
10

damages for breach of the Agreement, consisting of $579,000 for

breach of the marketing provision and $400,000 for breach of the

termination provision. The district court entered final judgment

granting those sums, as well as post-judgment interest.

Additionally, the final judgment confirmed the dismissal with

prejudice of (1) SportsBand’s claims of constructive trust, breach

of fiduciary duties, implied partnership, and fraud; (2) all claims

of Rice and Mitchell; and (3) PGA’s alter ego claims. 

PGA filed motions for a new trial and a j.m.l. SportsBand

filed (1) a motion to amend the judgment to include pre-judgment

interest and costs of court, and (2) a motion requesting attorney’s

fees. The court denied these motions. Then, in July 1996, the

court granted PGA’s j.m.l. motion, holding that, even though

SportsBand had presented sufficient evidence to support the jury’s

verdict that the Agreement had been breached, SportsBand had

“failed to present sufficient evidence to establish that they

sustained damages that were proximately caused by any such breach.”

The court commented that no evidence was presented to support a

finding that SportsBand would not have incurred its claimed

operating and start-up expenses absent a breach. The court also

observed that the contract expressly disclaimed any guarantee of

profits, and, as the court had previously ruled, no fiduciary or

partnership relationship existed. Thus, “the damages awarded by

the jury were not based upon sufficient evidence, but rather

conjecture and speculation.” The court entered an amended final
6Mitchell is no longer a party to this appeal.

7Mosley v. Excel Corp, 109 F.3d 1006, 1008 (5th Cir. 1997);

Gutierrez v. Excel Corp., 106 F.3d 683, 686 (5th Cir. 1997).

8Shipp v. General Motors Corp., 750 F.2d 418, 421 (5th Cir.

1985) (quoting Boeing Co. v. Shipman, 411 F.2d 365, 374 (5th Cir.

11

judgment denying recovery by any of the parties and dismissing all

claims with prejudice. 

After its subsequent motions to set aside the amended judgment

and for a new trial were denied, SportsBand timely appealed.6 

II

ANALYSIS

A. Breach of Contract 

SportsBand asserts that the district court erred by

overturning the verdict of the jury and granting a j.m.l. in favor

of PGA, dismissing SportsBand’s breach of contract claims. The

parties agree that Texas law applies in this diversity action.

1. Standard of Review

We review de novo rulings on a motion for a j.m.l., applying

the same standard as that used by the trial court.7 We do not

disregard a jury’s verdict lightly, and will uphold its findings

if, “considering all of the evidence and all its reasonable

inferences in the light most favorable to the winning party, . . .

there is substantial evidence ‘of such quality and weight that

reasonable and fair-minded men in the exercise of impartial

judgment might reach different conclusions.’”8 A “mere scintilla”
1969) (en banc)).

9Brady v. Houston Indep. Sch. Dist., 113 F.3d 1419, 1422 (5th

Cir. 1997) (citing Boeing, 411 F.2d at 374).

10See Prunty v. Arkansas Freightways, Inc., 16 F.3d 649, 652

(5th Cir. 1994) (“It is truistic, indeed elementary, that one who

seeks compensatory damages must present evidence of those

damages.”).

11Morgan v. Compugraphic Corp., 675 S.W.2d 729, 732-33 (Tex.

1984); Texas Indus., Inc. v. Vaughan, 919 S.W.2d 798, 801 (Tex.

App. —— Houston [14th Dist.] 1996, writ denied); Beaumont v.

Excavators & Constructors, Inc., 870 S.W.2d 123, 139 (Tex. App. ——

Beaumont 1993, writ denied). 

12Silor v. Romero, 868 F.2d 1419, 1422 (5th Cir. 1989);

Lakewood Pipe of Texas, Inc. v. Conveying Techniques, Inc., 814

S.W.2d 553, 556 (Tex. App. —— Houston [1st Dist.] 1991, no writ).

12

of evidence, however, is insufficient to sustain a jury verdict.9

2. Marketing Provision

SportsBand contends that PGA breached the marketing provision,

§ 3.3.1, of the Agreement. Even assuming arguendo that there was

a breach of this provision, however, we agree with the district

court that SportsBand failed to prove that the financial losses it

suffered were proximately caused by such breach. It is wellsettled that a plaintiff must present competent evidence of the

damages it claims.10 This proof must consist of two elements:

(1) proof of a causal connection between the injury sued on and the

damages claimed;11 and (2) proof of the amount of damages.12 In this

case, SportsBand failed to establish the first element of this test

—— the causal connection.

Our review of the record indicates that SportsBand did not
13

produce evidence that its lost revenue was caused by PGA’s alleged

marketing deficiencies or refusal to allow SportsBand to market

independently. For instance, there was no testimony from potential

sponsors who might have been willing to sponsor SportsBand if PGA

or SportsBand had solicited them more or differently. In fact, the

only third party witness offered by SportsBand was a Nabisco

official who testified that PGA had marketed the SportsBand program

aggressively and that the only impediment to Nabisco’s purchasing

a sponsorship was a leveraged buyout. Neither did SportsBand

produce evidence that it suffered damage because PGA provided an

introductory letter from the Deputy Commissioner instead of the

Commissioner, as required by the Agreement. Indeed, Rice testified

that to his knowledge SportsBand never even tried to use the letter

for marketing purposes.

SportsBand attempts to show a proximate cause relationship

between the breaches of the marketing provision and its damages by

claiming that it would not have had to spend over $1 million of its

operating capital if PGA had performed its duties under the

Agreement. SportsBand asserts that it expended substantial

resources in preparing to perform and performing under the

Agreement, including producing the 1989 broadcast season. It

insists that these expenditures were made in reasonable reliance on

the Agreement and PGA’s promise to perform its obligations

thereunder. Citing Mistletoe Express Service of Oklahoma City v.
13762 S.W.2d 637 (Tex. App. —— Texarkana 1988, no writ).

14Id. at 638.

15Id.

16Id. (citing Restatement (Second) of Contracts § 349 (1981)).

17Id. (quoting Restatement (Second) of Contracts § 349 comment

a (1981)).

18See, e.g., City of Houston v. United Compost Servs., Inc.,

477 S.W.2d 349, 355 (Tex. Civ. App. —— Houston [1st Dist.] 1972,

writ ref’d n.r.e.).

14

Locke,

13 SportsBand argues that once PGA breached the marketing

provision these expenditures were converted to recoverable damages.

In Mistletoe, the court explained that under some

circumstances, such as when a contract requires a capital infusion

by one of the parties to perform, that party may recover its

expenditures reasonably made in preparation for the contract when

the other party breaches.14 The court reasoned that, as the

performing party will not have the entire contract term to recoup

his investment, he must be able to recover these expenditures so as

to be placed in a position no worse than the one he would have been

in had the contract been performed.15 The court noted that these

“reliance” damages are an alternative to normal expectation

damages16: “‘[T]he injured party may, if he chooses, ignore the

element of profit and recover as damages his expenditures in

reliance.’”17 

Albeit such “reliance” damages may be appropriate in some

situations,18 they are not available under the facts of this case.
19See infra Part II.B.

20See Nance v. Resolution Trust Corp., 803 S.W.2d 323, 330

(Tex. App. —— San Antonio 1990, writ denied).

21Any issues not raised or argued in SportsBand’s brief are

considered waived and will not be entertained on appeal. See

United Paperworkers Int’l Union v. Champion Int’l Corp., 908 F.2d

1252, 1255 (5th Cir. 1990). 

22The jury instructions provided, in pertinent part:

SportsBand contends that it suffered damages which were

proximately caused by [PGA]’s breach of the terms of the

July 13, 1988 Agreement. . . . The “proximate cause” is

that cause which, in a natural and continuous sequence,

produces an event, and without which such event would not

have occurred. To be a proximate cause, the act or

omission complained of must be such that a person using

ordinary care would have foreseen that the event, or some

similar event, might reasonably result from that act or

omission. . . . You may award compensatory damages only

15

Contrary to its assertions, SportsBand presented no evidence that

it made expenditures in reliance on the Agreement; to the contrary,

Rice and Mitchell repeatedly testified that, although they had no

obligation under the Agreement to broadcast at all, they elected to

fund the 1989 broadcast season based on West’s alleged

representations that sponsorships were pending or that PGA would

underwrite SportsBand’s expenses.19 More importantly, SportsBand

never pleaded the reliance theory of damages,20 and in fact never

asserted this basis for recovery until after its fraud claims were

dismissed during the course of trial. The jury instructions —— to

which SportsBand did not object and has not challenged on appeal21

—— did not give the jury the choice to award reliance damages, but

instead described only traditional “proximate cause” damages.22
for injuries that SportsBand proves were proximately

caused by [PGA]’s alleged breach of contract.

16

SportsBand cannot now be heard to argue that damages should have

been available under a different or additional theory. We thus

conclude that the district court did not err in granting a j.m.l.

in favor of PGA on this issue.

3. Termination Provision

SportsBand also contends that PGA breached § 13.0 (the

termination provision) of the Agreement by (1) invoking the default

provision based on an incorrectly calculated and improperly

demanded invoice, and (2) failing to abide by the cure provisions

set forth in the Agreement. Again, assuming arguendo that

SportsBand established a breach of this provision, doing so

provides no help because, like the district court, we discern no

probative evidence that SportsBand’s damages were proximately

caused by this termination. What the evidence does show is that

SportsBand had let all its employees go by late summer of 1989, and

that by January 1, 1990, it had closed its offices. Furthermore,

by that time SportsBand’s efforts to recapitalize had failed. In

short, SportsBand was defunct for several months before PGA ever

purported to terminate the Agreement. SportsBand has shown no

nexus between the breaches sued on and any damages it incurred.

And, as previously discussed, SportsBand’s contention that it

should be able to recover its operating expenses as “reliance”

damages is ineffectual. Thus, in the absence of evidence that
23Mosley, 109 F.3d at 1008; Gutierrez, 106 F.3d at 686.

24Boeing, 411 F.2d at 374.

17

SportsBand suffered injury proximately caused by PGA’s purported

breach of the termination provision of the Agreement, we conclude

that the district court did not err in granting a j.m.l. on that

claim. 

B. Fraud 

SportsBand next asserts that it advanced an actionable fraud

claim in connection with West’s alleged representations to Mitchell

and Rice in December 1988 and January 1989 that (1) various

sponsorships were in the “final review stages,” and (2) if those

sponsorships did not materialize, PGA would provide funding for the

1989 broadcast season. Consequently, claims SportsBand, the

district court erred when it granted PGA’s motion for a j.m.l. on

SportsBand’s fraud claims at the end of SportsBand’s case in chief,

thereby preventing those claims from going to the jury. 

1. Standard of Review

Again, we review de novo rulings on a motion for a j.m.l.23

Just as when we review a motion for a j.m.l. granted after the jury

renders its verdict, when we review such a motion granted at the

close of plaintiffs’ case we must evaluate all the evidence “in the

light and with all reasonable inferences most favorable to” the

nonmovant —— here, SportsBand.24 A motion for a j.m.l. at the close

of a plaintiff’s case should only be granted when “there is no
25Fed. R. Civ. P. 50(a)(1).

26Walker v. FDIC, 970 F.2d 114, 122 (5th Cir. 1992)(citing

Trentholm v. Ratcliff, 646 S.W.2d 927, 930 (Tex. 1983)).

18

legally sufficient evidentiary basis for a reasonable jury to find

for [the Plaintiff] on that issue . . . .“25

2. Applicable Law

Under Texas law, the elements of actionable fraud are

“(1) that a material representation was made; (2) that it was

false; (3) that, when the speaker made it, he knew it was false or

made it recklessly without any knowledge of its truth and a

positive assertion; (4) that he made it with the intention that it

should be acted upon by the party; (5) that the party acted in

reliance upon it; and (6) that he thereby suffered injury.”26 In

its ruling, the district court noted first that statements of

opinion or predictions of future events over which the declarant

has no control cannot constitute the basis for a fraud claim. Even

assuming that West’s representations were untrue, concluded the

court, there was no probative evidence that West knew or should

have known that his statements were false or that he recklessly

disregarded their falsity. As for West’s alleged promise that PGA

would fund SportsBand’s 1989 broadcast season if sponsorships fell

through, the district court found that there was no evidence that

at the time he is alleged to have made this representation, West

did not intend for that promise to be performed. 

We find no error in the district court’s ruling. SportsBand
27Trial Exhibit 317.

19

urges that it adduced sufficient evidence to go to a jury on its

fraud claim. SportsBand insists that West’s representations about

the status of negotiations for sponsorships were not offered as

opinions but as statements of fact. SportsBand states repeatedly

that West knew that funding was a major concern for SportsBand and

that it would not have gone forward with the 1989 broadcast season

had it known that PGA had misrepresented the status of funding.

SportsBand contends that the fact that the sponsorships never

materialized evidences West’s intent to defraud SportsBand.

SportsBand’s assertions simply do not satisfy all elements

required to sustain a fraud claim. As the district court noted,

SportsBand has presented no evidence that West knew or should have

known that his statements regarding the potential sponsorships were

false. In his January 10, 1989 letter to Rice which, according to

SportsBand, memorialized West’s representations, West specifically

referred to three potential sponsors, stating that “we still have

title sponsorship proposals in the final review stages by Nabisco

($500,000), Liberty Mutual ($250,000) and the Bell System

($250,000).”27 West never asserted that the money had been or

definitely would be collected, only that negotiations were in the

final review stages. With regard to Nabisco, the evidence shows

that West was indeed involved in ongoing negotiations with Nabisco

and that, as recently as late 1988, Nabisco was still contemplating
28SportsBand contends that a letter from West to Liberty

Mutual, dated January 11, 1988 and proposing a smaller sponsorship

package to Liberty Mutual than that described in the January 10

letter to Rice, provides circumstantial evidence that West knew

that the deal was not in the “final review stages.” See Trial

Exhibit 1496. Our review of this document reveals, however, that

it was formulated at the request of Liberty Mutual and was copied

to Mitchell. This is not the stuff of a viable fraud claim. 

29See Walker, 970 F.2d at 122; Thornbrough v. Columbus &

Greenville R. Co., 760 F.2d 633, 641 (5th Cir. 1985), overruled on

other grounds, St. Mary’s Honor Center v. Hicks, 509 U.S. 502

(1993). 

20

a sponsorship of $500,000; and that it was the unforeseeable

leveraged buyout of Nabisco in early 1989 that scuttled these

plans. Clearly, West had no knowledge that this eventuality was

pending when he allegedly made these representations to SportsBand.

And, even though neither Liberty Mutual nor Bell Systems purchased

sponsorships, Liberty Mutual did purchase advertising with

SportsBand worth $36,000. As was the case with Nabisco, no

evidence in the record suggests that West knew, should have known,

or recklessly disregarded the fact that Liberty Mutual and Bell

Systems were not going to become sponsors.28 Even though we agree

with SportsBand that intent may be proved through circumstantial

evidence,29 this does not aid SportsBand: There is not even

circumstantial evidence that West knew or should have known that

his purported statements were false when made.

Neither does SportsBand’s claim with respect to West’s second

alleged misrepresentation —— that PGA would fund the 1989 season if

sponsorships did not materialize —— satisfy the elements of a valid
30Walker, 970 F.2d at 122.

31Schindler v. Austwell Farmers Coop., 841 S.W.2d 853, 854

(Tex. 1992).

32Barbouti v. Munden, 866 S.W.2d 288, 295-96 (Tex. App. ——

Houston [14th Dist.] 1993, writ denied), overruled on other

grounds, Formosa Plastics Corp. USA v. Presidio Engineers and

Contractors, Inc., 1997 WL 378129 (Tex. July 9, 1997).

33Beijing Metals & Minerals v. American Bus. Ctr., 993 F.2d

1178, 1186 (5th Cir. 1993) (quoting Spoljaric v. Percival Tours,

Inc., 708 S.W.2d 432, 435 (Tex. 1986)).

21

fraud claim. True, under Texas law a party can base a claim of

actionable fraud on a promise of future performance.30 But the

plaintiff must prove that the defendant had a present intent not to

perform in the future.31 As subsequent failure to perform, standing

alone, is not evidence of intent not to perform,32 “‘[s]light

circumstantial evidence of fraud, when considered with the breach

of promise to perform, is sufficient to support a finding of

fraudulent intent.’”33

SportsBand contends that there is a surfeit of circumstantial

evidence that PGA never intended to fund SportsBand. It maintains

that, as West understood that SportsBand was reluctant to proceed

without adequate funding, he knew that the promise of funding would

be a powerful inducement for SportsBand to move forward with the

1989 season. SportsBand concludes that, in combination with PGA’s

subsequent failure to provide funding, there was sufficient

circumstantial evidence of fraudulent intent for this issue to go

to the jury. We disagree. Albeit PGA’s desire for SportsBand to
34General Elec. Co. v. Joiner, 118 S. Ct. 512, 517 (1997).

35Watkins v. Telsmith, Inc., 121 F.3d 984, 988 (5th Cir. 1997)

(quoting Eiland v. Westinghouse Elec., 58 F.3d 176, 180 (5th Cir.

1995)).

22

embark on the 1989 season may be circumstantial evidence of its

intent to induce SportsBand to proceed, evidence of that desire

does not prove that West had no intention of performing his promise

at the time that he made it. Without evidence of such contemporary

intention, SportsBand cannot sustain a claim for the breach of a

promise of future performance. We conclude that the district court

did not err in granting PGA’s motion for a j.m.l. on SportsBand’s

fraud claims.

C. Lost Profits 

SportsBand contends that the district court erred when it

excluded the testimony of Ted Griffith —— SportsBand’s expert

witness on lost profits —— and then rejected SportsBand’s lost

profits claim altogether.

1. Standard of Review

We review a district court’s evidentiary rulings for abuse of

discretion.34 District courts are granted wide latitude in

determining the admissibility of expert testimony, and “the

discretion of the trial judge and his or her decision will not be

disturbed on appeal unless ‘manifestly erroneous.’”35 The district

court did not cite Rule 50 of the Federal Rules of Civil Procedure

when it excluded SportsBand’s claim for lost profits. But inasmuch
36The district court may “direct the verdict” or grant a

“motion for judgment” sua sponte. See, e.g., Christopher W. v.

Portsmouth Sch. Comm., 877 F.2d 1089, 1092-93 (1st Cir. 1989);

Insigna v. LaBella, 845 F.2d 249, 251 (11th Cir. 1988).

37Mosley, 109 F.3d at 1008; Gutierrez, 106 F.3d at 686.

38Fed. R. Evid. 702 (1997).

39Adv. Comm. Note to Fed. R. Evid. 702 (citing 7 Wigmore

§ 1918).

23

as the court did dispose of that claim, we view its ruling as a

grant of a motion for a j.m.l.36 Our review of the ruling is

therefore de novo.

37

2. Applicable Law

Rule 702 of the Federal Rules of Evidence provides that “[i]f

scientific, technical, or other specialized knowledge will assist

the trier of fact to understand the evidence or to determine a fact

in issue, a witness qualified as an expert by knowledge, skill,

experience, training, or education, may testify thereto . . . .”38

The Advisory Committee Notes to Rule 702 explain that “[w]hen

opinions are excluded, it is because they are unhelpful and

therefore superfluous and a waste of time.”39

In excluding Griffith’s testimony, the district court stated

that “it is questionable whether this witness has any expertise

that would assist the jury in making any calculation of lost profit

. . . .” The court noted that Griffith, in making his

calculations, “simply at random selected figures . . . in evidence

in the case” and “selected those figures which would support the
24

plaintiffs’ claim . . . but without any research into whether the

figures were valid . . . [or] whether any experts in this field

. . . would have used the same figures.” The court noted, for

instance, that Griffith’s sponsorship revenue figures assumed that

SportsBand would operate at twenty tournaments per year; SportsBand

contended throughout the litigation, however, that the twenty-event

figure was merely a goal. Likewise, Griffith acknowledged that

SportsBand would have to change its marketing strategy

substantially to achieve his projected 50 percent penetration

ratio, most likely by including SportsBand receivers in the ticket

package of the event. As the district court pointed out, though,

even Griffith conceded that such a strategy would require the

approval of the individual event organizers, who were not likely to

view the concomitant increase in ticket prices with favor.

Moreover, the court determined that there was no evidence that

Griffith’s methodology had been authoritatively expressed by other

proclaimed experts in the field or that his methodology had been

submitted to peer review. The court concluded that “Griffith’s

model for lost profits is based on assumptions which are so

speculative that his testimony would be irrelevant and would not

materially assist the trier of fact.” 

SportsBand nevertheless insists that the district court abused

its discretion in excluding Griffith’s testimony as speculative.

It contends that Griffith’s figures were based on objective data

and that his methodology was of the type reasonably relied on by
40See Rogers v. Raymark Ind., 922 F.2d 1426, 1429 (9th Cir.

1991).

41Christophersen v. Allied-Signal Corp., 939 F.2d 1106, 1109

(5th Cir. 1991), cert. denied, 503 U.S. 912 (1992) (en banc)

(quoting Viterbo v. Dow Chem., 826 F.2d 420, 422 (5th Cir. 1987)),

overruled on other grounds, Daubert v. Merrell Dow Pharmaceuticals,

Inc., 509 U.S. 579, 587 n.5 (1993). 

25

experts in his field. SportsBand asserts that Griffith’s practical

experience —— including his work with sports-related companies, his

involvement in sponsorship and marketing activities for sporting

events, and his responsibilities as a marketing director for a

sports association —— qualified his as an expert.40 Further,

SportsBand maintains that the district court’s criticism is

directed at the “bases and sources” of Griffith’s opinions, which

SportsBand urges “affect the weight to be assigned [to the] opinion

rather than its admissibility and should be left for the jury’s

consideration.”41 Finally, SportsBand submits that the district

court improperly used its gatekeeper role to replace the adversary

system by supporting its finding with perceived flaws in Griffith’s

testimony; in other words, SportsBand argues that the jury should

have been given the opportunity to consider and weigh the evidence.

In response, PGA asserts first that Griffith lacked the

necessary qualifications to express an expert opinion regarding

SportsBand’s lost profits. PGA notes that Griffith does not

possess a college degree or any sort of business or marketing

certification or degree, and that he has never sold advertising at

any golf tournament in either the United States or Canada, or at
42See Viterbo, 826 F.2d at 423-24 (holding that testimony that

failed to attribute harm to defendant’s alleged misconduct, and

that acknowledged that plaintiff’s ills might have a number of

causes, was properly excluded).

43Christophersen, 939 F.2d at 1109.

26

any other sporting event in the United States. Griffith’s sole

involvement with SportsBand was one failed attempt to interest a

Canadian company in sponsoring a single SportsBand broadcast in

Canada. More importantly, PGA maintains that the facts on which

Griffith’s opinions were based were merely “optimistic

hypotheticals as to penetration rate, receiver rental income,

sponsorship revenues and number of tournaments.” Finally, PGA

contends that Griffith’s methodology was flawed given that (1) he

neither tied SportsBand’s alleged lost profits to any misconduct on

the part of PGA nor factored in SportsBand’s own role,42 and (2) he

failed to consider two other entities in the same or similar

business as SportsBand.

We do not perceive anything approaching abuse of discretion in

the district court’s evidentiary ruling. After a thorough review

of Griffith’s testimony, the court concluded that “Griffith failed

to conduct adequate research, failed to consider certain historical

data and failed to establish that his methodology was accepted.”

Although we agree with SportsBand that as a general rule any

shortcomings in an expert’s testimony related to the “bases and

sources of his opinions” should affect the weight to be given the

testimony rather than its admissibility,43 we have also noted that
44Viterbo, 826 F.2d at 422; see also Berry v. Armstrong Rubber

Co., 989 F.2d 822, 824 (5th Cir. 1993), cert. denied, 510 U.S. 1117

(1994) (“If the basis for an expert’s opinion is so unreliable that

no reasonable expert could base an opinion on that data, the

opinion may be excluded....”).

45In another evidentiary ruling, the district court excluded

SportsBand’s evidence of pre-December 1988 damages. Despite

SportsBand’s urgings, we perceive no abuse of discretion in this

ruling.

46See White v. Southwestern Bell Tel. Co., 651 S.W.2d 260, 262

(Tex. 1983).

47Frank Hall & Co. v. Beach, Inc., 733 S.W.2d 251, 258 (Tex.

App. —— Corpus Christi 1987, writ ref’d n.r.e.).

27

“[i]n some cases . . . , the source upon which an expert’s opinion

relies is of such little weight that the jury should not be

permitted to receive that opinion.”44 We are satisfied that here

the district court did not abuse its considerable discretion when

it determined that Griffith’s testimony was so speculative that it

would not aid the jury in this case.45

Having excluded the testimony of SportsBand’s expert witness

on lost profits, the district court rejected SportsBand’s lost

profits claim altogether. In so doing, the court reasoned that to

recover for lost profits under Texas law, a plaintiff must produce

sufficient evidence to enable the jury to determine the net amount

of lost profits with reasonable certainty.46 It is not necessary

that the lost profits be subject to exact calculation;47 still,

estimates of lost profits must be based on objective facts, figures

or data from which the amount of lost profits can be ascertained
48Id.

49See, e.g., Pace Corp. v. Jackson, 284 S.W.2d 340, 343, 348

(Tex. 1955) (awarding lost profits to companies that were only

several weeks old at the time of defendant’s breach); Allied Bank

West Loop, N.A. v. C.B.D. & Assocs., 728 S.W.2d 49, 54 (Tex. App.

—— Houston [1st Dist.] 1987, writ ref’d n.r.e.) (holding that

business that was only months old when it was forced to close could

recover lost profits).

50See Hiller v. Manufacturers Prod. Research Group, 59 F.3d

1514, 1520-21 (5th Cir. 1995); Orchid Software, Inc. v. PrenticeHall, Inc., 804 S.W.2d 208, 211 (Tex. App. —— Austin 1991, writ

denied) (“[T]he absence of a history of profits does not, by

itself, preclude a new business from recovering lost future

profits.”).

28

with reasonable certainty.48 The district court concluded that

SportsBand’s evidence —— including the testimony of Griffith —— was

too speculative to serve as the basis of a lost profits claim.

This conclusion was bolstered by the fact that the Agreement,

“although setting out a formula for distribution of revenues . . .,

does not guarantee any level of profit to the plaintiffs . . . .”

Undaunted, SportsBand contends on appeal that it adduced

sufficient evidence for the jury to find that it was entitled to

lost profits. It asserts that, under Texas law, the recovery of

lost profits is not entirely dependent on whether the plaintiff was

a new or established concern at the time of the defendant’s

breach.49 Further, SportsBand maintains that the fact that it had

never earned a profit prior to PGA’s alleged wrongful conduct is

not conclusive;50 instead, when there is no profit history, the

viability of a lost profits claim depends on whether there is

sufficient evidence to prove lost profits with reasonable
51Texas Instruments, Inc. v. Teltron Energy Mgt., Inc., 877

S.W.2d 276, 280 (Tex. 1994); Orchid Software, 804 S.W.2d at 210.

52850 S.W.2d 568 (Tex. App. —— Corpus Christi 1995, no writ).

29

certainty.51 SportsBand insists that its evidence meets this

standard, as (1) SportsBand’s financial projections demonstrated

profits of over $4 million; (2) these projections were based on

objective facts, figures, and data; (3) PGA itself projected

significant revenue from SportsBand; and (4) determining lost

profits would involve a simple calculation based on the revenue and

expense figures. Finally, SportsBand notes that the presence of a

contractual guarantee of profit is not a prerequisite to recovering

for lost profits.

 Predictably, PGA counters that the district court properly

excluded SportsBand’s claim for lost profits, as SportsBand’s lost

profits model was based on pure speculation. PGA maintains that

the speculative nature of SportsBand’s figures is evidenced by the

fact that SportsBand generated a cumulative loss of almost

$3 million, in sharp contrast to its projected $4 million in future

profits. According to PGA, SportsBand attracted neither the usage

rates nor the sponsorships desired; its lost profits model was

based on financial projections of what SportsBand —— and PGA for

that matter —— had hoped SportsBand would achieve. 

PGA concedes that, in an appropriate case, a claim for lost

profits could be founded on financial projections. In Goldman v.

Alkek,

52 for example, the court held that, when a qualified expert
53Id. at 575.

54See Texas Instruments, 877 S.W.2d at 280 (“Teletron

strenuously argues that even TI thought its projections were

reasonable. The fact that TI shared Teletron’s hopes adds no

substance to them.”).

55See, e.g., Pace, 284 S.W.2d at 348; Thedford v. Missouri

Pacific R. Co., 929 S.W.2d 39, 48-9 (Tex. App. —— Corpus Christi

1996, writ denied).

30

estimated the plaintiff’s lost profits based on his own sales to

the plaintiff, information provided by the plaintiff about his

actual historical sales, and the expert’s nine years experience,

there was “legally sufficient evidence of lost profits based on

objective facts, figures, or data.”53 PGA maintains, however, that

the certainty of SportsBand’s data falls far short of that in

Goldman. Moreover, PGA posits that the fact that it was initially

as optimistic as SportsBand about the opportunity for financial

gain does not convert SportsBand’s projections into the objective

facts required to support an award of lost profits.54 Finally, PGA

insists that the district court did not rely solely on the lack of

a contractual provision guaranteeing profits, but instead viewed it

as but one factor illustrating the speculative nature of

SportsBand’s figures.

We agree with PGA and the district court that SportsBand’s

projections are too speculative to serve as a basis for a lost

profits claim. As the district court pointed out, those Texas

cases holding that new businesses or businesses that have never

earned a profit are not precluded from recouping lost profits55 do
56Texas Instruments, 877 S.W.2d at 279.

31

not stand for the principle that damages for lost profits should be

allowed as a matter of course for every start-up business involved

in a contract dispute. There must be some objective basis for

calculating lost profits with reasonable certainty. As the Texas

Supreme Court has explained, “[p]rofits which are largely

speculative, as from an activity dependent on uncertain or changing

market conditions, or on chancy business opportunities, or on

promotion of untested products or entry into unknown or unviable

markets, or on the success of a new and unproven enterprise, cannot

be recovered.”56 In our estimation, SportsBand was both a “chancy

business opportunity” and an “unproven enterprise,” and SportsBand

produced insufficient evidence to support a lost profits claim with

reasonable certainty —— especially after the district court

excluded Griffith’s expert testimony. Our de novo review of the

record satisfies us that the district court did not err reversibly

in excluding SportsBand’s claim for lost profits. 

D. Interest, Attorney’s Fees, and Costs

Given our conclusion that the district court did not err in

overturning the jury verdict, SportsBand’s claim that the district

court also erred in rejecting SportsBand’s motion for interest,

attorney’s fees, and costs evanesces. Further consideration of

this claim is unnecessary. 

III
32

CONCLUSION

For the foregoing reasons, the judgment of the district court

is, in all respects,

AFFIRMED.