Exhibit 10.1


 


VOTING AND SUPPORT AGREEMENT


 


This VOTING AND SUPPORT AGREEMENT
(this “Agreement”) is entered into as of December 8, 2022, by and among Banzai International, Inc., a Delaware corporation
(the “Company”), 7GC & Co. Holdings Inc., a Delaware corporation (“7GC”), 7GC & Co. Holdings
LLC, a Delaware limited liability company (“Sponsor”), and the other stockholders of 7GC (as defined below) set forth
on Schedule I hereto (such individuals, together with Sponsor, each a “Stockholder”, and collectively, the “Stockholders”).
The Company, 7GC and the Stockholders are sometimes referred to herein as a “Party” and collectively as the “Parties”.


 


W I T N E S S E T H :


 


WHEREAS, as of the date hereof,
each of the Stockholders “beneficially owns” (as such term is defined in Rule 13d-3 promulgated under the Exchange
Act) and is entitled to dispose of (or to direct the disposition of) and to vote (or to direct the voting of) the number of shares of
Class B common stock, par value $0.0001 per share (the “Common Stock”), of 7GC, set forth opposite such Stockholder’s
name on Schedule I hereto (such shares of Common Stock, together with any other shares of Common Stock, the voting power over which
is acquired by Stockholder during the period from the date hereof through the date on which this Agreement terminates in accordance with
Section 6.1 hereof (such period, the “Voting Period”), are collectively referred to herein as the “Subject
Shares”);


 


WHEREAS, the Company and
7GC propose to enter into an Agreement and Plan of Merger and Reorganization with 7GC Merger Sub I , Inc., a Delaware corporation and
an indirect wholly owned subsidiary of 7GC (“First Merger Sub”), 7GC Merger Sub II, LLC, a Delaware limited liability
company and a direct wholly owned subsidiary of 7GC (“Second Merger Sub” and, together with First Merger Sub, the “Merger
Subs” and each, a “Merger Sub”), dated as of the date hereof (as the same may be amended from time to time,
the “Merger Agreement”), pursuant to which, upon the terms and subject to the conditions set forth therein, at the
Closing, First Merger Sub will merge with and into the Company (the “First Merger”), with the separate corporate existence
of First Merger Sub ceasing and the Company surviving the First Merger as an indirect wholly owned subsidiary of 7GC (the “Surviving
Corporation”) and, promptly following the First Merger, but in any event on the same day as the First Merger and as part of
the same overall transaction as the First Merger, the Surviving Corporation will merge with and into Second Merger Sub (the “Second
Merger” and, together with the First Merger, the “Mergers”), with Second Merger Sub surviving the Second
Merger as a wholly owned subsidiary of 7GC. Each share of Company Stock issued and outstanding immediately prior to the First Effective
Time will be cancelled and automatically converted into the right to receive the consideration as described in the Merger Agreement (such
transaction, together with the Mergers and other transactions contemplated by the Merger Agreement, the “Transactions”);
and


 


WHEREAS, as a condition to
the willingness of the Company to enter into the Merger Agreement, and as an inducement and in consideration therefor, 7GC and the Stockholders
are executing this Agreement.


 


NOW, THEREFORE, in consideration
of the foregoing and the mutual premises, representations, warranties, covenants and agreements contained herein, the Parties, intending
to be legally bound, hereby agree as follows:


 


ARTICLE I


DEFINITIONS


 


Section 1.1 Capitalized
Terms. For purposes of this Agreement, capitalized terms used but not defined herein shall have the respective meanings ascribed to
them in the Merger Agreement.


 






     


     


    

 


ARTICLE II


VOTING AGREEMENT


 


Section 2.1 Agreement
to Vote the Subject Shares. Each Stockholder hereby unconditionally and irrevocably agrees that, during the Voting Period, at any
duly called meeting of the stockholders of 7GC (or any adjournment or postponement thereof), and in any action by written consent of the
stockholders of 7GC requested by 7GC’s board of directors or undertaken as contemplated by the Transactions, such Stockholder shall,
if a meeting is held, appear at the meeting, in person or by proxy, or otherwise cause its Subject Shares to be counted as present thereat
for purposes of establishing a quorum, and such Stockholder shall vote or consent (or cause to be voted or consented), in person or by
proxy, all of its Subject Shares (a) in favor of the adoption of the Merger Agreement and approval of the Transactions (and any actions
required in furtherance thereof), (b) against any action, proposal, transaction or agreement that would result in a breach in any
respect of any representation, warranty, covenant, obligation or agreement of 7GC, First Merger Sub or Second Merger Sub contained in
the Merger Agreement, (c) in favor of the proposals set forth in the Registration Statement / Proxy Statement, and (d) except
as set forth in the Registration Statement / Proxy Statement, against the following actions or proposals: (i) any proposal in opposition
to approval of the Merger Agreement or in competition with or materially inconsistent with the Merger Agreement; or (ii) (A) 
any amendment of the certificate of incorporation or bylaws of 7GC; (B) any change in 7GC’s corporate structure or business;
or (C) any other action or proposal involving 7GC or any of its subsidiaries that is intended, or would reasonably be expected, to
prevent, impede, interfere with, delay, postpone or adversely affect the Transactions in any material respect or would reasonably be expected
to result in any of 7GC’s closing conditions or obligations under the Merger Agreement not being satisfied. Each of the Stockholders
agrees not to, and shall cause its affiliates not to, enter into any agreement, commitment or arrangement with any person, the effect
of which would be inconsistent with or violative of the provisions and agreements contained in this Article II.


 


Section 2.2 No
Obligation as Director or Officer. Nothing in this Agreement shall be construed to impose any obligation or limitation on votes or
actions taken by any director, officer, employee, agent or other representative (collectively, “Representatives”) of
any Stockholder or by any Stockholder that is a natural person, in each case, in his or her capacity as a Representative of 7GC. Each
Stockholder is executing this Agreement solely in such capacity as a record or beneficial holder of shares of Common Stock.


 


ARTICLE III


COVENANTS


 


Section 3.1 Generally.


 


(a) Except as
contemplated by the Merger Agreement or any other agreement, document or instrument ancillary thereto, each of the Stockholders agrees
that during the Voting Period it shall not, and shall cause its affiliates not to, without the Company’s prior written consent (except
to a permitted transferee as set forth in Section 7(c) in that certain letter agreement, dated December 22, 2020, between 7GC
and such Stockholder (the “Insider Letter”) who agrees in writing to be bound by the terms of this Agreement), (i) offer
for sale, sell (including short sales), transfer, tender, pledge, encumber, assign or otherwise dispose of (including by gift) (collectively,
a “Transfer”), or enter into any contract, option, derivative, hedging or other agreement or arrangement or understanding
(including any profit-sharing arrangement) with respect to, or consent to, a Transfer of, any or all of the Subject Shares; (ii) grant
any proxies or powers of attorney with respect to any or all of the Subject Shares; (iii) permit to exist any Lien of any nature
whatsoever with respect to any or all of the Subject Shares; (iv) take any action that would have the effect of preventing, impeding,
interfering with or adversely affecting such Stockholder’s ability to perform its obligations under this Agreement, or (v) redeem
any Subject Shares in connection with the Transactions or otherwise participate in any such redemption by tendering or submitting any
Subject Shares for redemption in connection with the Transactions. Notwithstanding the foregoing, (x) if a Stockholder is a natural person,
such Stockholder may Transfer any such Subject Shares (A) to any member of such Stockholder’s immediate family, or to a trust for
the benefit of such Stockholder or any member of such Stockholder’s immediate family, the sole trustees of which are such Stockholder
or any member of such Stockholder’s immediate family or (B) by will, other testamentary document or under the laws of intestacy
upon the death of such Stockholder; or (y) if a Stockholder is an entity, such Stockholder may Transfer any Subject Shares to any partner,
member, or affiliate of such Stockholder, in each case, in accordance with the terms of 7GC’s governing documents; provided,
further, that such transferee of such Subject Shares evidences in a writing reasonably satisfactory to 7GC such transferee’s
agreement to be bound by and subject to the terms and provisions hereof to the same effect as such transferring Stockholder.


 






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(b) In the event
of a stock dividend or distribution, or any change in the Common Stock or 7GC Warrants by reason of any stock dividend or distribution,
split-up, recapitalization, combination, conversion, exchange of shares or the like, the term “Subject Shares” shall be deemed
to refer to and include the Subject Shares as well as all such stock dividends and distributions and any securities into which or for
which any or all of the Subject Shares or 7GC Warrants may be changed or exchanged or which are received in such transaction. Each of
the Stockholders agrees, while this Agreement is in effect, to notify the Company promptly in writing (including by e-mail) of the number
of any additional shares of Common Stock acquired by such Stockholder, if any, after the date hereof.


 


(c) Each of the
Stockholders agrees, while this Agreement is in effect, not to take or agree or commit to take any action that would make any representation
and warranty of such Stockholder contained in this Agreement inaccurate in any material respect. Each of the Stockholders further agrees
that it shall use its commercially reasonable efforts to cooperate with the Company to effect the transactions contemplated hereby and
the Transactions.


 


(d) In furtherance
of the foregoing, 7GC hereby agrees to (i) place a revocable stop order on all Subject Shares, including those which may be covered by
a registration statement, and (ii) notify 7GC’s transfer agent in writing of such stop order and the restrictions on such Subject
Shares under this Section 3.1 and direct 7GC’s transfer agent not to process any attempts by the Stockholders to Transfer
any Subject Shares except in compliance with this Section 3.1. The obligations of 7GC under this Section 3.1(d) shall be
deemed to be satisfied by the existence of any similar stop order and restrictions currently existing on the Subject Shares.


 


Section 3.2 Standstill
Obligations of the Stockholders. Each of the Stockholders covenants and agrees with the Company that, during the Voting Period:


 


(a) None of the
Stockholders shall, nor shall any Stockholder act in concert with any person to, make, or in any manner participate in, directly or indirectly,
a “solicitation” of “proxies” or consents (as such terms are used in the proxy solicitation rules of the SEC)
or powers of attorney or similar rights to vote, or seek to advise or influence any person with respect to the voting of, any shares of
Common Stock in connection with any vote or other action with respect to a business combination transaction, other than to recommend that
stockholders of 7GC vote in favor of adoption of the Merger Agreement and in favor of approval of the other proposals set forth in the
Registration Statement / Proxy Statement and any actions required in furtherance thereof and otherwise as expressly provided by Article
II of this Agreement.


 


(b) None of the
Stockholders shall, nor shall any Stockholder act in concert with any person to, deposit any of the Subject Shares in a voting trust or
subject any of the Subject Shares to any arrangement or agreement with any person with respect to the voting of the Subject Shares, except
as provided by Article II of this Agreement.


 


Section 3.3 Stop
Transfers. Each of the Stockholders agrees with, and covenants to, the Company that such Stockholder shall not request that 7GC register
the Transfer (book-entry or otherwise) of any certificate or uncertificated interest representing any Subject Shares during the term of
this Agreement without the prior written consent of the Company other than pursuant to a Transfer permitted by Section 3.1(a)
of this Agreement.


 


Section 3.4 Consent to
Disclosure. Each Stockholder hereby consents to the publication and disclosure in the Registration Statement / Proxy Statement (and,
as and to the extent otherwise required by applicable securities Laws or the SEC or any other securities authorities, any other documents
or communications provided by 7GC or the Company to any Governmental Entity or to securityholders of 7GC) of such Stockholder’s
identity and beneficial ownership of Subject Shares and the nature of such Stockholder’s commitments, arrangements and understandings
under and relating to this Agreement and, if deemed appropriate by 7GC or the Company, a copy of this Agreement. Each Stockholder will
promptly provide any information reasonably requested by 7GC or the Company for any regulatory application or filing made or approval
sought in connection with the Transactions (including filings with the SEC).


 






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Section 3.5 Joinder.
The Sponsor hereby agrees to be bound by and subject to (i) Sections 5.4(a) and 5.4(b) (Public Announcements) of the Merger Agreement
to the same extent as such provisions apply to the parties to the Merger Agreement, as if the Sponsor is directly a party thereto, and
(ii) Section 5.8(b) (Exclusive Dealing) of the Merger Agreement to the same extent as such provisions apply to 7GC, as if the
Sponsor is directly party thereto. Further, Sponsor agrees to take all action within its power to cause 7GC to comply with 7GC’s
obligations in Section 5.10 (7GC Party Approvals) of the Merger Agreement.


 


ARTICLE IV


REPRESENTATIONS AND WARRANTIES OF STOCKHOLDERS


 


Each of the Stockholders
hereby represents and warrants, severally but not jointly, to the Company as follows:


 


Section 4.1 Binding
Agreement. Such Stockholder (a) if a natural person, is of legal age to execute this Agreement and is legally competent to do
so and (b) if not a natural person, (i) is a corporation, limited liability company or partnership duly organized and validly
existing under the laws of the jurisdiction of its organization and (ii) has all necessary power and authority to execute and deliver
this Agreement and to consummate the transactions contemplated hereby. The execution and delivery of this Agreement and the consummation
of the transactions contemplated hereby by such Stockholder has been duly authorized by all necessary corporate, limited liability or
partnership action on the part of such Stockholder, as applicable. This Agreement, assuming due authorization, execution and delivery
hereof by the Company, constitutes a legal, valid and binding obligation of such Stockholder, enforceable against such Stockholder in
accordance with its terms (except as such enforceability may be limited by bankruptcy, insolvency, fraudulent transfer, reorganization,
moratorium and other similar laws of general applicability relating to or affecting creditor’s rights, and to general equitable
principles).


 


Section 4.2 Ownership
of Shares. Schedule I hereto sets forth opposite such Stockholder’s name the number of all of the shares of Common Stock
and the number of all of the 7GC Warrants over which such Stockholder has beneficial ownership as of the date hereof. As of the date hereof,
such Stockholder is the lawful owner of the shares of Common Stock and 7GC Warrants denoted as being owned by such Stockholder on Schedule
I and has the sole power to vote or cause to be voted such shares of Common Stock and, assuming the exercise of the 7GC Warrants,
the shares of Common Stock underlying such 7GC Warrants. Such Stockholder has good and valid title to the Common Stock and 7GC Warrants
denoted as being owned by such Stockholder on Schedule I, free and clear of any and all pledges, charges, proxies, voting agreements,
Liens, adverse claims, options and demands of any nature or kind whatsoever, other than those created by this Agreement, those imposed
by the Insider Letter and those imposed by applicable Law, including federal and state securities Laws. There are no claims for finder’s
fees or brokerage commissions or other like payments in connection with this Agreement or the transactions contemplated hereby payable
by such Stockholder pursuant to arrangements made by such Stockholder. Except for the shares of Common Stock and 7GC Warrants denoted
on Schedule I, as of the date of this Agreement, such Stockholder is not a beneficial owner or record holder of any (i) equity
securities of 7GC, (ii) securities of 7GC having the right to vote on any matters on which the holders of equity securities of 7GC may
vote or which are convertible into or exchangeable for, at any time, equity securities of 7GC, or (iii) options or other rights to acquire
from 7GC any equity securities or securities convertible into or exchangeable for equity securities of 7GC.


 


Section 4.3 No
Conflicts.


 


(a) No filing
with, or notification to, any Governmental Entity, and no consent, approval, authorization or permit of any other person is necessary
for the execution of this Agreement by such Stockholder and the consummation by such Stockholder of the transactions contemplated hereby.
If such Stockholder is a natural person, no consent of such Stockholder’s spouse is necessary under any “community property”
or other Laws in order for such Stockholder to enter into and perform its obligations under this Agreement.


 


(b)
None of the execution and delivery of this Agreement by such Stockholder, the consummation by such Stockholder of the transactions contemplated
hereby or compliance by such Stockholder with any of the provisions hereof shall (i) conflict with or result in any breach of the
organizational documents of such Stockholder, as applicable, (ii) result in, or give rise to, a violation or breach of or a default
under any of the terms of any material contract, understanding, agreement or other instrument or obligation to which such Stockholder
is a Party or by which such Stockholder or any of such Stockholder’s Subject Shares or assets may be bound,
or (iii) violate any applicable order, writ, injunction, decree, Law, statute, rule or regulation of any Governmental Entity, except
for any of the foregoing in clauses (i) through (iii) as would not reasonably be expected to impair such Stockholder’s
ability to perform its obligations under this Agreement in any material respect.


 






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Section 4.4 Reliance
by the Company. Such Stockholder understands and acknowledges that the Company is entering into the Merger Agreement in reliance upon
the execution and delivery of this Agreement by the Stockholders.


 


Section 4.5 No Inconsistent
Agreements. Such Stockholder hereby covenants and agrees that, except for this Agreement, such Stockholder (a) has not entered into,
nor will enter into at any time while this Agreement remains in effect, any voting agreement or voting trust with respect to such Stockholder’s
Subject Shares inconsistent with such Stockholder’s obligations pursuant to this Agreement, (b) has not granted, nor will grant
at any time while this Agreement remains in effect, a proxy, consent or power of attorney with respect to such Stockholder’s Subject
Shares and (c) has not entered into any agreement or knowingly taken any action (nor will enter into any agreement or knowingly take any
action) that would make any representation or warranty of such Stockholder contained herein untrue or incorrect in any material respect
or have the effect of preventing such Stockholder from performing any of its material obligations under this Agreement.


 


Section 4.6. Stockholder
Has Adequate Information. Such Stockholder is a sophisticated stockholder and has adequate information concerning the business and
financial condition of 7GC and the Company and its Subsidiaries (including Hyros) to make an informed decision regarding the Transactions
and has independently and without reliance upon 7GC or the Company and based on such information as such Stockholder has deemed appropriate,
made its own analysis and decision to enter into this Agreement. Such Stockholder acknowledges that the Company has not made and does
not make any representation or warranty, whether express or implied, of any kind or character except as expressly set forth in this Agreement.
Such Stockholder acknowledges that the agreements contained herein with respect to the Subject Shares held by such Stockholder are irrevocable.


 


Section 4.7. Absence
of Litigation. As of the date hereof, there is no Proceeding pending or, to the knowledge of such Stockholder, threatened, against
such Stockholder that would reasonably be expected to impair the ability of such Stockholder to perform such Stockholder’s obligations
hereunder or to consummate the transactions contemplated hereby.


 


ARTICLE V


REPRESENTATIONS AND WARRANTIES OF THE COMPANY


 


The Company hereby represents
and warrants to the Stockholders as follows:


 


Section 5.1 Binding
Agreement. The Company is a corporation duly incorporated and validly existing under the Laws of the State of Delaware. The Company
has all necessary corporate power and authority to execute and deliver this Agreement and to consummate the transactions contemplated
hereby. The execution and delivery of this Agreement and the consummation of the transactions contemplated hereby by the Company have
been duly authorized by all necessary corporate actions on the part of the Company. This Agreement, assuming due authorization, execution
and delivery hereof by the Stockholders, constitutes a legal, valid and binding obligation of the Company enforceable against the Company
in accordance with its terms (except as such enforceability may be limited by bankruptcy, insolvency, fraudulent transfer, reorganization,
moratorium and other similar Laws of general applicability relating to or affecting creditor’s rights, and to general equitable
principles).


 


Section 5.2 No
Conflicts.


 


(a) No filing
with, or notification to, any Governmental Entity, and no consent, approval, authorization or permit of any other person is necessary
for the execution of this Agreement by the Company and the consummation by the Company of the transactions contemplated hereby.


 


(b) None of the
execution and delivery of this Agreement by the Company, the consummation by the Company of the transactions contemplated hereby or compliance
by the Company with any of the provisions hereof shall (i) conflict with or result in any breach of the organizational documents
of the Company, (ii) result in, or give rise to, a violation or breach of or a default under any of the terms of any material contract,
understanding, agreement or other instrument or obligation to which the Company is a party or by which the Company or any of its assets
may be bound, or (iii) violate any applicable order, writ, injunction, decree, Law, statute, rule or regulation of any Governmental
Entity, except for any of the foregoing as would not reasonably be expected to impair the Company’s ability to perform its obligations
under this Agreement in any material respect.


 






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ARTICLE VI


TERMINATION


 


Section 6.1 Termination.
This Agreement shall automatically terminate, without any further action by any of the Parties, and none of the Company or the Stockholders
shall have any rights or obligations hereunder, and this Agreement shall become null and void and have no effect upon the earliest to
occur of: (a) as to each Stockholder, the mutual written consent of the Company and such Stockholder, (b) the Closing Date (following
the performance of the obligations of the Parties required to be performed on the Closing Date) and (c) the date of termination of
the Merger Agreement in accordance with its terms. The termination of this Agreement in accordance with this Section 6.1 shall
not prevent any Party hereunder from seeking any remedies (at law or in equity) against another Party or relieve such Party from liability
for such Party’s breach of any terms of this Agreement. Notwithstanding anything to the contrary herein, the provisions of this
Article VI and Article VII (other than the provisions of Section 7.13, which shall terminate) shall survive the termination,
in accordance with this Section 6.1, of this Agreement.


 


ARTICLE VII


MISCELLANEOUS


 


Section 7.1 Further
Assurances. From time to time, at the other Party’s request and without further consideration, each Party shall execute and
deliver such additional documents and take all such further action as may be reasonably necessary (including under applicable Laws) or
desirable to consummate the transactions contemplated by this Agreement on the terms and subject to the conditions set forth herein and
therein, as applicable.


 


Section 7.2 Fees
and Expenses. Each of the Parties shall be responsible for its own fees and expenses (including, the fees and expenses of investment
bankers, accountants and counsel) in connection with the entering into of this Agreement and the consummation of the transactions contemplated
hereby.


 


Section 7.3 No
Ownership Interest. Nothing contained in this Agreement shall be deemed to vest in the Company any direct or indirect ownership or
incidence of ownership of or with respect to any Subject Shares.


 


Section 7.4 Amendments,
Waivers. This Agreement may not be amended except by an instrument in writing signed by each of the Parties hereto. At any time prior
to the Effective Time, (a) 7GC and the Stockholders may (i) extend the time for the performance of any obligation or other act
of the Company, (ii) waive any inaccuracy in the representations and warranties of the Company contained herein or in any document
delivered by the Company pursuant hereto and (iii) waive compliance with any agreement of the Company or any condition to its own
obligations contained herein and (b) the Company may (i) extend the time for the performance of any obligation or other act
of 7GC or any Stockholder, (ii) waive any inaccuracy in the representations and warranties of each Stockholder contained herein or
in any document delivered by any Stockholder pursuant hereto and (iii) waive compliance with any agreement of 7GC or any Stockholder
or any condition to their obligations contained herein. Any such extension or waiver shall be valid if set forth in an instrument in writing
signed by the Party or Parties to be bound thereby.


 


Section 7.5 Notices.
All notices, requests, claims, demands and other communications hereunder shall be in writing and shall be given (and shall be deemed
to have been duly given) when delivered in person, when delivered by e-mail (having obtained electronic delivery confirmation thereof),
or when sent by registered or certified mail (postage prepaid, return receipt requested) (upon receipt thereof) to the other Parties as
follows:


 


	 	(a)	If to the Company:


 


	 	Banzai International, Inc.
	 	435 Ericksen Ave, Suite 250
	 	Bainbridge Island, WA 98110
	 	Attention:  	Joseph Davy
	 	Email: 	joe@banzai.io



 






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with a copy (which shall not constitute
notice) to:


 


	 	Cooley LLP
	 	1700 Seventh Avenue, Suite 1900 
	 	Seattle, WA 98101-1355
	 	Attention:  	Sonya Erickson 
	 	Email: 	serickson@cooley.com



 


	 	(b)	If to 7GC or any of the Stockholders:


 


	 	c/o 7GC & Co. Holdings LLC
	 	388 Market Street, Suite 1300
	 	San Francisco, CA 94111
	 	Attention:  	Jack Leeney
	 	 	Chris Walsh
	 	E-mail: 	jack@7GC.co
	 	 	chris@7GC.co



 


with a copy (which shall not constitute
notice) to:


 


	 	Sidley Austin LLP
	 	1999 Avenue of the Stars
	 	17th Floor
	 	Los Angeles, CA 90067
	 	Attention:  	Joshua G. DuClos
	 	E-mail: 	jduclos@sidley.com



 


	 	Sidley Austin LLP
	 	One South Dearborn Street
	 	Chicago, IL 60603
	 	Attention:  	Michael P. Heinz and Matthew D. Stoker
	 	E-mail: 	mheinz@sidley.com and mstoker@sidley.com



 


or to such other address as the Party to whom notice is given may have
previously furnished to the others in writing in the manner set forth above.


 


Section 7.6 Headings.
The descriptive headings contained in this Agreement are included for convenience of reference only and shall not affect in any way the
meaning or interpretation of this Agreement.


 


Section 7.7 Severability.
If any term or other provision of this Agreement is invalid, illegal or incapable of being enforced by any rule of law, or public policy,
all other conditions and provisions of this Agreement shall nevertheless remain in full force and effect so long as the economic or legal
substance of the transactions contemplated hereby or any of the other Transactions is not affected in any manner materially adverse to
any Party. Upon such determination that any term or other provision is invalid, illegal or incapable of being enforced, the Parties shall
negotiate in good faith to modify this Agreement so as to effect the original intent of the Parties as closely as possible in a mutually
acceptable manner in order that the transactions contemplated by this Agreement be consummated as originally contemplated to the fullest
extent possible.


 


Section 7.8 Entire
Agreement; Assignment. This Agreement and the schedules hereto (together with the Merger Agreement, and the Ancillary Documents to
which the Parties hereto are parties, in each case to the extent referred to herein) constitutes the entire agreement among the Parties
with respect to the subject matter hereof and supersede all prior agreements and undertakings, both written and oral, among the Parties,
or any of them, with respect to the subject matter hereof. Except for Transfers permitted by Section 3.1, this Agreement shall
not be assigned (whether pursuant to a merger, by operation of law or otherwise) by any Party without the prior express written consent
of the other Parties hereto.


 






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Section 7.9 Certificates.
Promptly following the date of this Agreement, each Stockholder shall advise 7GC’s transfer agent in writing that such Stockholder’s
Subject Shares are subject to the restrictions set forth herein and, in connection therewith, provide 7GC’s transfer agent in writing
with such information as is reasonable to ensure compliance with such restrictions.


 


Section 7.10 Parties
in Interest. This Agreement shall be binding upon and inure solely to the benefit of each Party, and nothing in this Agreement, express
or implied, is intended to or shall confer upon any other person any right, benefit or remedy of any nature whatsoever under or by reason
of this Agreement.


 


Section 7.11 Construction;
Interpretation. The term “this Agreement” means this Voting and Support Agreement together with the Schedule hereto, as
the same may from time to time be amended, modified, supplemented or restated in accordance with the terms hereof. The headings set forth
in this Agreement are inserted for convenience only and shall not affect in any way the meaning or interpretation of this Agreement. No
Party, nor its respective counsel, shall be deemed the drafter of this Agreement for purposes of construing the provisions hereof, and
all provisions of this Agreement shall be construed according to their fair meaning and not strictly for or against any Party. Unless
otherwise indicated to the contrary herein by the context or use thereof: (a) the words, “herein,” “hereto,” “hereof”
and words of similar import refer to this Agreement as a whole, including the Schedule hereto, and not to any particular section, subsection,
paragraph, subparagraph or clause set forth in this Agreement; (b) masculine gender shall also include the feminine and neutral genders,
and vice versa; (c) words importing the singular shall also include the plural, and vice versa; (d) the words “include,” “includes”
or “including” shall be deemed to be followed by the words “without limitation”; (e) references to “$”
or “dollar” or “US$” shall be references to United States dollars; (f) the word “or” is disjunctive
but not necessarily exclusive; (g) the words “writing”, “written” and comparable terms refer to printing, typing
and other means of reproducing words (including electronic media) in a visible form; (h) the word “day” means calendar day
unless Business Day is expressly specified; (i) the word “extent” in the phrase “to the extent” means the degree
to which a subject or other thing extends, and such phrase shall not mean simply “if”; (j) all references to Articles, Sections
or Schedules are to Articles, Sections and Schedules of this Agreement; and (k) all references to any Law will be to such Law as amended,
supplemented or otherwise modified from time to time. The Parties have participated jointly in the negotiation and drafting of this Agreement.
Consequently, in the event an ambiguity or question of intent or interpretation arises, this Agreement shall be construed as if drafted
jointly by the Parties hereto, and no presumption or burden of proof shall arise favoring or disfavoring any party by virtue of the authorship
of any provision of this Agreement.


 


Section 7.12 Governing
Law; Jurisdiction. This Agreement and all related Proceedings shall be governed by and construed in accordance with the internal Laws
of the State of Delaware, without giving effect to any choice of law or conflict of law provision or rule (whether of the State of Delaware
or any other jurisdiction) that would cause the application of the Law of any jurisdiction other than the State of Delaware. Any Proceeding
based upon, arising out of or related to this Agreement or the transactions contemplated hereby must be brought in the Court of Chancery
of the State of Delaware (or, to the extent such Court does not have subject matter jurisdiction, the Superior Court of the State of Delaware),
or, if it has or can acquire jurisdiction, in the United States District Court for the District of Delaware, and each of the Parties irrevocably
submits to the exclusive jurisdiction of each such court in any such Proceeding, waives any objection it may now or hereafter have to
personal jurisdiction, venue or to convenience of forum, agrees that all claims in respect of the Proceeding shall be heard and determined
only in any such court, and agrees not to bring any Proceeding arising out of or relating to this Agreement or the transactions contemplated
hereby in any other court. Nothing herein contained shall be deemed to affect the right of any Party to serve process in any manner permitted
by Law or to commence legal Proceedings or otherwise proceed against any other Party in any other jurisdiction, in each case, to enforce
judgments obtained in any Proceeding brought pursuant to this Section 7.12.


 






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Section 7.13 Specific
Performance. The Parties agree that irreparable damage would occur if any provision of this Agreement were not performed in accordance
with the terms hereof, and, accordingly, that the Parties shall be entitled to an injunction or injunctions to prevent breaches of this
Agreement or to enforce specifically the performance of the terms and provisions hereof in the Court of Chancery of the State of Delaware
or, if that court does not have jurisdiction, any court of the United States located in the State of Delaware without proof of actual
damages or otherwise, in addition to any other remedy to which they are entitled at law or in equity as expressly permitted in this Agreement.
Each of the Parties hereby further waives (a) any defense in any action for specific performance that a remedy at law would be adequate
and (b) any requirement under any Law to post security or a bond as a prerequisite to obtaining equitable relief.


 


Section 7.14 Waiver of
Jury Trial. THE PARTIES EACH HEREBY WAIVES, TO THE FULLEST EXTENT PERMITTED BY LAW, ANY RIGHT TO TRIAL BY JURY OF ANY CLAIM, DEMAND,
ACTION, OR CAUSE OF ACTION (I) ARISING UNDER THIS AGREEMENT OR (II) IN ANY WAY CONNECTED WITH OR RELATED OR INCIDENTAL TO THE DEALINGS
OF THE PARTIES IN RESPECT OF THIS AGREEMENT OR ANY OF THE TRANSACTIONS RELATED HERETO, IN EACH CASE WHETHER NOW EXISTING OR HEREAFTER
ARISING, AND WHETHER IN CONTRACT, TORT, EQUITY, OR OTHERWISE. THE PARTIES EACH HEREBY AGREES AND CONSENTS THAT ANY SUCH CLAIM, DEMAND,
ACTION, OR CAUSE OF ACTION SHALL BE DECIDED BY COURT TRIAL WITHOUT A JURY AND THAT THE PARTIES MAY FILE AN ORIGINAL COUNTERPART OF A COPY
OF THIS AGREEMENT WITH ANY COURT AS WRITTEN EVIDENCE OF THE CONSENT OF THE PARTIES HERETO TO THE WAIVER OF THEIR RIGHT TO TRIAL BY JURY.


 


Section 7.15 Counterparts;
Electronic Signatures. This Agreement may be executed in one or more counterparts, each of which shall be deemed to be an original,
but all of which shall constitute one and the same agreement. The words “execution,” “signed,” “signature,”
and words of like import in this Agreement shall include images of manually executed signatures transmitted by facsimile or other electronic
format (including, “pdf”, “tif” or “jpg”) and other electronic signatures (including, DocuSign and
AdobeSign). The use of electronic signatures and electronic records (including, any contract or other record created, generated, sent,
communicated, received, or stored by electronic means) shall be of the same legal effect, validity and enforceability as a manually executed
signature or use of a paper-based record-keeping system to the fullest extent permitted by applicable law, including the Federal Electronic
Signatures in Global and National Commerce Act, the Delaware Uniform Electronic Transactions Act and any other applicable law. Minor variations
in the form of the signature page, including footers from earlier versions of this Agreement or any such other document, shall be disregarded
in determining the Party’s intent or the effectiveness of such signature.


 


Section 7.16 No
Partnership, Agency or Joint Venture. This Agreement is intended to create a contractual relationship among 7GC and the Stockholders,
on the one hand, and the Company, on the other hand, and is not intended to create, and does not create, any agency, partnership, joint
venture or any like relationship between or among the Parties. Without limiting the generality of the foregoing sentence, each of the
Stockholders (a) is entering into this Agreement solely on its own behalf and shall not have any obligation to perform on behalf
of any other holder of Common Stock or any liability (regardless of the legal theory advanced) for any breach of this Agreement by any
other holder of Common Stock and (b) by entering into this Agreement does not intend to form a “group” for purposes of
Rule 13d-5(b)(1) of the Exchange Act or any other similar provision of applicable Law. Each of the Stockholders has acted independently
regarding its decision to enter into this Agreement and regarding its investment in 7GC.


 


[Remainder of Page Intentionally Left Blank]


 




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IN WITNESS WHEREOF, the Company,
7GC and the Stockholders have caused this Agreement to be duly executed as of the day and year first above written.


 


	 	BANZAI INTERNATIONAL, INC.
	 	 	 	 
	 	By:	/s/ Joseph P. Davy
	 	 	Name: 	Joseph P. Davy
	 	 	Title:	Chief Executive Officer


 


[Signature Page to Voting and Support Agreement]


 




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IN WITNESS WHEREOF, the Company,
7GC and the Stockholders have caused this Agreement to be duly executed as of the day and year first above written.


 


	 	SPONSOR
	 	7GC & CO. HOLDINGS LLC
	 	 	 
	 	By:	VII Co-Invest Sponsor LLC, as the managing member of 7GC & Co. Holdings LLC
	 	 	 
	 	By: 	SP Global Advisors LLC, as a manager of VII Co-Invest Sponsor LLC
	 	 	 
	 	By:	/s/ Jack Leeney
	 	 	Name: 	Jack Leeney
	 	 	Title:	Manager



 


	 	7GC
	 	7GC & CO. HOLDINGS INC.
	 	 	 
	 	By:	/s/ Jack Leeney
	 	 	Name: 	Jack Leeney
	 	 	Title:	Chairman and Chief Executive Officer



 


[Signature Page to Voting and Support Agreement]


 




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SCHEDULE I


 


Beneficial Ownership of Securities


 


	Holder	 	Number of Shares of Common

 Stock	 	 	Number of 7GC Warrants	 
	7GC & Co. Holdings LLC	 	 	5,650,000	 	 	 	7,350,000	 




 


 


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