UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-K/A

        FOR ANNUAL AND TRANSITION REPORTS PURSUANT TO SECTION 13 OR 15(d)
                         OF THE SECURITIES EXCHANGE ACT

|X| ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT
OF 1934

For the fiscal year ended January 29, 2005

                                       OR

|_| TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934

For the transition period from                      to
                               --------------------    --------------------
                         Commission file number: 0-10714

                              E COM VENTURES, INC.
             (Exact name of Registrant as specified in its charter)

            Florida                                              65-0977964
(State or other jurisdiction of                               (I.R.S. Employer
incorporation or organization)                               Identification No.)

   251 International Parkway
        Sunrise, Florida                                            33325
(Address of principal executive offices)                          (Zip Code)

       Registrant's telephone number, including area code: (954) 335-9100

           Securities registered pursuant to Section 12(b) of the Act:

                                      None

           Securities registered pursuant to Section 12(g) of the Act:

                           Common Stock $.01 par value

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes |X| No |_|

      Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of Registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. |_|

      Indicate by check mark whether the Registrant is an accelerated filer (as
defined in Exchange Act Rule 12b-2). Yes |_| No|X|

      The aggregate market value of the voting stock held by non-affiliates of
the Registrant was approximately $10.6 million as of July 30, 2004, based on a
market price of $9.06 per share. For purposes of the foregoing computation, all
executive officers, directors and 5% beneficial owners of the registrant are
deemed to be affiliates. Such determination should not be deemed to be an
admission that such executive officers, directors or 5% beneficial owners are,
in fact, affiliates of the registrant.

      The number of shares outstanding of the Registrant's common stock as of
April 22, 2005: 2,941,935 shares

                       Documents Incorporated By Reference

                                      None

<PAGE>

EXPLANATORY NOTE

This amendment number 1 to our Form 10-K is being filed to include information
required by Part III of the Form 10-K.

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Executive Officers and Directors

         The following are our executive officers and directors:

<TABLE>
<CAPTION>
                           Name                     Age                              Position
                           ----                     ---                              --------
<S>                                                 <C>    <C>
           Stephen Nussdorf                         53     Chairman of the Board of Directors
           Michael W. Katz                          57     President, Chief Executive Officer and Director
           A. Mark Young                            44     Chief Financial Officer
           Donovan Chin                             38     Chief Financial Officer of Perfumania, Inc. and  Secretary
           Leon Geller                              49     Vice President of Purchasing, Perfumania, Inc.
           Alan Grobman                             34     Vice President of Logistics and Distribution, Perfumania, Inc.
           Joel Lancaster                           45     Vice President of Stores, Perfumania, Inc.
           Carole Ann Taylor(1)(2)(3)               58     Director
           Joseph Bouhadana(1)(2)(3)                35     Director
           Paul Garfinkle(1)                        63     Director
</TABLE>


      (1)   Member of Audit Committee. Mr. Garfinkle serves as Chairman of the
            Audit Committee.
      (2)   Member of Compensation Committee.
      (3)   Member of Stock Option Committee.

         Stephen Nussdorf -- was appointed our Chairman of the Board in February
2004. Mr. Nussdorf is one of the principal shareholders in, and an executive
officer of Quality King Distributors, Inc. (Quality King"). Quality King is a
privately held promotional wholesaler of pharmaceuticals, health and beauty care
products, and fragrances with annual sales approximating $2.5 billion. Mr.
Nussdorf joined Quality King in 1972 and has served Quality King in various
capacities in all divisions of its business.

         Michael W. Katz -- joined us in February 2004 as our President and
Chief Executive Officer. He was also appointed a Director. Mr. Katz has served
in various capacities at Quality King and its affiliated companies; primarily
responsible for overseeing administration, finance, mergers and acquisitions.
Mr. Katz has participated in the design and implementation of the business
strategy that has fostered the growth of Quality King and its affiliated
companies. From 1994 until 1996 he was Senior Vice President of Quality King.
Since 1996 he has served as Executive Vice President of Quality King and as the
Chief Executive Officer and a Director of Model Reorg., Inc., an affiliate of
Quality King which sells wholesale and retail designer fragrances. Mr. Katz
became Executive Vice President, Chief Financial Officer and Treasurer of QK
Healthcare, Inc., a wholly owned subsidiary of Quality King in 2000. Mr. Katz is
a Certified Public Accountant.

                                       2
<PAGE>

         A. Mark Young -- joined us in February 2000 and became our Chief
Financial Officer in May 2000. He served as one of our Directors from April 2001
until his resignation as a Director in September 2002. Prior to February 2000,
Mr. Young was employed in the Business Assurance practice of the Middle Market
Group of PricewaterhouseCoopers LLP. Mr. Young is a Certified Public Accountant.

         Donovan Chin -- serves as the Chief Financial Officer of Perfumania,
Inc., our wholly owned subsidiary ("Perfumania"). He was appointed Corporate
Secretary in February 1999, Director in March 1999 (through February 2004), and
Chief Financial Officer of Perfumania in May 2000. He has also served as our
Chief Financial Officer from February 1999 to May 2000. From May 1995 to
February 1999, Mr. Chin was our Corporate Controller, and from May 1993 to May
1995 he was Assistant Corporate Controller. Previously, Mr. Chin was employed by
Pricewaterhouse LLP in its Miami audit practice. Mr. Chin is a Certified Public
Accountant.

         Leon Geller -- Leon Geller joined us in March 2001 as Vice President of
Purchasing of Perfumania. Prior to joining us, Mr. Geller was the Executive
Director of a textile distributor in Peru.

         Alan Grobman -- has served as the Vice President of Logistics and
Distribution for Perfumania since February 2003. He also served as our Director
of Fulfillment from November 2000 to February 2003. From March 1999 to October
2000, Mr. Grobman was Plant Manager of a Peruvian manufacturer of food and
specialty packaging.

         Joel Lancaster -- has served as the Vice President of Stores for
Perfumania since July 2000. He also served as our Director of Stores from August
1997 to July 2000, and as a District Supervisor from October 1995 to August
1997. Previously, Mr. Lancaster was employed by Lillie Rubin, Inc. as its
National Director of Stores for four years.

         Carole Ann Taylor -- has been a Director since June 1993. She is the
owner of Little Havana to Go, Little Havana's official souvenir store in
historic Little Havana, Miami, Florida, specializing in art, music, Cuban
memorabilia, cigars and clothing. She is also the owner of Miami To Go, a retail
and wholesale Miami souvenir company and a partner in Miami Airport Duty Free
Joint Venture, owners of the 12 duty free stores at Miami International Airport.
Ms. Taylor is also a board member for the Performing Arts Center Trust of Miami,
the City of Miami International Trade Board, the World Trade Center, the Academy
of Travel and Tourism, the Omni Advisory Board, the Greater Miami Host
Committee, the Visitor Industry Council and the Miami Dade Community College
School of Aviation & Visitor Services Advisory Committee. She is a member of the
Executive Committee of the Greater Miami Convention & Visitors Bureau. Ms.
Taylor is a member of our Audit, Compensation and Stock Option Committees.

         Joseph Bouhadana -- was appointed a Director in September 2002. Mr.
Bouhadana has served as Corporate Director of Technology for INTCOMEX, the
largest distributor of branded computer components, generic accessories and
networking peripherals into the Latin American and Caribbean regions with 13
offices in 10 countries, since January 2005. He served as Vice President of
Information Technology of Tutopia.com, a privately owned Internet service
provider with a presence in nine countries in Latin America, from September 2000
to January 2005. Previously, Mr. Bouhadana was the Director of Information
Technology of Hotelworks.com or Parker Reorder, a publicly traded company
specializing in hospitality business to business procurement, distribution and
logistics systems. Mr. Bouhadana is a member of our Audit, Compensation and
Stock Option Committees.

         Paul Garfinkle -- joined us in February 2004. Mr. Garfinkle retired
from the public accounting firm of BDO Seidman, LLP, in June 2000 after a
thirty-six year career. While at BDO Seidman, LLP, Mr. Garfinkle was an audit
partner and client service director for many of the firm's most significant
clients. He also served for many years as a member of the firm's Board of
Directors and, during his last six years at the firm, as national director of
Real Estate. Mr. Garfinkle is the Chairman of the Audit Committee.

                                       3
<PAGE>

Audit Committee

         Our Board of Directors has a standing Audit Committee comprised of
Carole Ann Taylor, Joseph Bouhadana and Paul Garfinkle. Each of the members of
the Audit Committee is independent as defined in the Marketplace Rules of The
Nasdaq Stock Market. The Board of Directors designated Paul Garfinkle the "audit
committee financial expert" as defined by SEC rules.

Section 16(a) Beneficial Ownership Reporting Compliance

         Section 16(a) of the Securities Exchange Act of 1934 requires
directors, executive officers and persons who own more than 10 percent of our
common stock, to file with the SEC, initial reports of ownership and reports of
changes in ownership of common stock. Officers, directors and greater than 10
percent shareholders are required by SEC regulation to furnish us with copies of
all Section 16(a) forms they file.

         To our knowledge, based solely on review of the copies of such reports
furnished to us and written representations that no other reports were required,
during the fiscal year ended January 29, 2005, we believe a filing deficiency
under Section 16(a) occurred due to a late report filed by Ilia Lekach with
respect to a Form 4 relating to three transactions and did not, as of the date
hereof, file another Form 4 with respect to four transactions. We also believe a
late report was filed for one transaction for both Glenn and Stephen Nussdorf.

ITEM 11. EXECUTIVE COMPENSATION

         The following tables set forth certain information concerning
compensation for the fiscal years ended January 29, 2005 (Fiscal 2004), January
31, 2004 (Fiscal 2003) and February 1, 2003 (Fiscal 2002) of the Chief Executive
Officer and the most four highly compensated executive officers who were serving
as executive officers of the Company at the end of the last fiscal year and
whose total annual salary and bonus exceeded $100,000 for Fiscal 2004
(collectively, the "Named Executive Officers").


                                       4
<PAGE>

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                            Annual Compensation                          Long-term Compensation
                                 ----------------------------------------------- ----------------------------------
                                                                                    Awards                 Payouts
                                 ----------------------------------------------- ----------------------------------
                                                                                 Restricted
                                 Fiscal                        Other Annual         Stock                   LTIP       All Other
Name and Principal Position      Year   Salary($)  Bonus($)  Compensation($)(1)   Awards($) Options(#)(2) Payouts($) Compensation($)
-----------------------------------------------------------------------------------------------------------------------------------
<S>                               <C>     <C>          <C>       <C>              <C>          <C>             <C>       <C>
Michael W. Katz                   2004         (3)     --          --              --            --            --         --
  President and                   2003         --      --          --              --            --            --         --
  Chief Executive Officer         2002         --      --          --              --            --            --         --

Ilia Lekach (4)                   2004     16,962      --          --              --            --            --         --
  Formerly Chairman of the Board  2003    509,101      --   1,012,521              --       125,000            --         --
  and Chief Executive Officer     2002    441,000      --          --              --            --            --         --

A. Mark Young                     2004    227,189      --          --              --            --            --         --
  Chief Financial Officer         2003    217,640      --     472,072              --        25,000            --         --
                                  2002    196,153      --          --              --            --            --         --

Donovan Chin                      2004    211,615      --          --              --            --            --         --
  Chief Financial Officer,        2003    205,842      --          --              --            --            --         --
  Perfumania, Inc. and Secretary  2002    200,857      --          --              --            --            --         --

Leon Geller                       2004    206,044      --          --              --            --            --         --
  Vice President of Purchasing    2003    181,209      --     183,899              --        12,500            --         --
  Perfumania, Inc.                2002    173,166      --          --              --            --            --         --

Joel Lancaster                    2004    138,298      --          --              --            --            --         --
  Vice President of Sales         2003    149,371      --     145,167              --        16,252            --         --
  Perfumania, Inc.                2002    131,945      --          --              --            --            --         --
</TABLE>


(1)      Amounts included represent payments made to the persons indicated
         pursuant to the terms of their employment agreements as a result of the
         change of control, described below. These payments were made as a
         consequence of the determination on February 3, 2004 by the
         disinterested and independent members of the Board of Directors that a
         change of control had occurred under the terms of such employment
         agreements, and the subsequent authorization on such date of such
         payments by Ilia Lekach, the Company's then Chairman and the Chief
         Executive Officer. The column for "Other Annual Compensation" does not
         include any amounts for executive perquisites and any other personal
         benefits, such as the cost of automobiles, life insurance and
         disability insurance because the aggregate dollar amount per executive
         does not exceed the lesser of $50,000 or 10% of their annual salary and
         bonus.

(2)      Our Board of Directors authorized a one-for-four reverse stock-split of
         our outstanding shares of common stock for shareholders of record on
         March 2, 2002. Accordingly, all share and per share data shown in this
         information statement have been retroactively adjusted to reflect this
         reverse stock-split. Options issued in Fiscal 2003 represent those
         options issued as a consequence of the change of control pursuant to
         the Company's contractual obligations under existing employment
         agreements.

(3)      Michael W. Katz was not paid by the Company during Fiscal 2004. An
         aggregate amount of $325,000 was accrued during Fiscal 2004 and
         subsequently contributed to the Company's additional Paid-in-Capital.
         The Company began paying Michael W. Katz salary in the second quarter
         of Fiscal 2005.

(4)      Ilia Lekach, our former Chairman and Chief Executive Officer, was
         terminated on February 10, 2004.


                                       5
<PAGE>

                              OPTIONS GRANTS TABLE

         There were no option grants to any Named Executive Officers in Fiscal
2004.

         Total stock option grants during Fiscal 2004 were 5,334.

             STOCK OPTION EXERCISES AND YEAR-END OPTION VALUE TABLE

         The following table sets forth certain information concerning option
exercises in Fiscal 2004 and the number of unexercised stock options held by the
Named Executive Officers as of January 29, 2005.

<TABLE>
<CAPTION>
                                                                                Value of Unexercised
                                                       Number of Unexercised   In-The-Money Options at
                    Number of Shares                    Options at Fiscal        Fiscal Year-End
                      Acquired on            Value    Year-End (#) Exercisable ($)(1)(2) Exercisable /
 Name                 Exercise             Realized    / Unexercisable (1)       Unexercisable
----------------    ---------------      ------------  -----------------------  -----------------------
<S>                        <C>             <C>                       <C>               <C>
Michael W. Katz                 --                 --                0/0               $0/0
Ilia Lekach                443,750         $3,798,977                0/0               $0/0
A. Mark Young                   --                 --           50,000/0         $442,500/0
Donovan Chin                    --                 --           27,250/0          $77,353/0
Leon Geller                 15,000         $   93,852            7,704/0          $84,513/0
Joel Lancaster               8,500         $   67,485           24,004/0         $102,444/0
</TABLE>

(1)      Includes options issued to such persons as a result of the change in
         control discussed in Item 12, Security Ownership of Certain Beneficial
         Owners and Management and Related Stockholder Matters. Assumes all
         outstanding options are currently exercisable based on the change of
         control.

(2)      Based on the spread  between  the  exercise  price of the  options  and
         the  closing  price of $14.49 per share on January 29, 2005.

Director Compensation

         We pay each nonemployee director a $10,000 annual retainer, and
reimburse their expenses in connection with their activities as directors. In
addition, nonemployee directors are eligible to receive stock options under the
Directors Stock Option Plan.

         The Directors Stock Option Plan currently provides for an automatic
grant of an option to purchase 500 shares of our common stock upon a person's
election as director and an automatic grant of options to purchase 1,000 shares
of our common stock upon re-election to the Board, in both instances at an
exercisable price equal to the fair market value of the common stock on the date
of the option grant.

Employment and Severance Agreements

       Effective February 1, 2002, we entered into a 3-year employment agreement
with Ilia Lekach, our former Chairman and Chief Executive Officer. Mr. Lekach's
employment agreement was terminated effective as of February 10, 2004. Pursuant
to the terms of the employment agreement, Mr. Lekach was to receive an annual
salary of $460,000, subject to cost-of-living increases or 5% if higher. The
employment agreement provided that Mr. Lekach would continue to receive his
annual salary until the expiration of the term of the agreement if his
employment was terminated by us for any reason other than death, disability or
cause (as defined in the employment agreement). The employment agreement
contained a performance bonus plan, which provided for additional compensation
and grant of stock options, if certain specified net income levels were met.
Pursuant to the terms of the employment agreement, Mr. Lekach received a signing
bonus of $250,000 and was granted 125,000 options to purchase our common stock
at an exercise price of $4.00 per share (the closing market price of our common
stock on January 31, 2002).

                                       6
<PAGE>

       On February 10, 2004, our Board of Directors terminated without cause
Ilia Lekach's employment with the Company as Chairman of the Board and Chief
Executive Officer. In addition, as a consequence of the Nussdorf Option
Agreement described herein, the Board of Directors determined that a change of
control occurred under the Company's employment agreement with Mr. Lekach, and
that the terms of the employment agreement required the Company to issue Mr.
Lekach 125,000 options. Upon termination of the employment agreement, and as a
consequence of the change of control, Mr. Lekach was paid approximately
$1,012,000 (two times the remaining compensation under the Agreement).

       As a consequence of the change of control described below, Mr. Young, Mr.
Geller, Mr. Lancaster and Mr. Grobman received approximately $472,000, $184,000,
$145,000 and $125,000, respectively, under the terms of their then existing
employment agreements with the Company. These payments were made as a
consequence of the determination on February 3, 2004 by the disinterested and
independent members of the Board of Directors that a change of control had
occurred under the terms of such employment agreements, and the subsequent
authorization on such date of such payments by Ilia Lekach, the Company's then
Chairman and Chief Executive Officer.

Compensation Committee Interlocks and Insider Participation

         The following directors served as members of the compensation committee
during the 2004 fiscal year: Carole Ann Taylor, Joseph Bouhadana and Paul
Garfinkle. None of the members of the compensation committee was, at any time
either during or before such fiscal year, an officer or employee of ours or any
of our subsidiaries, or has any relationship requiring disclosure under Item 13,
Certain Relationships and Related Party Transactions.


ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND
           RELATED STOCKHOLDER MATTERS

       The following table shows the amount of common stock beneficially owned
as of May 16, 2005 by: (a) each of our directors, (b) each of our executive
officers named in the Executive Compensation Table (set forth above), (c) all of
our directors and executive officers as a group and (d) each person known by us
to beneficially own more than 5% of our outstanding common stock. Unless
otherwise provided, the address of each holder is c/o E Com Ventures, Inc., 251
International Parkway, Sunrise, Florida, 33325.


                                       7
<PAGE>

                         Common Stock Beneficially Owned
<TABLE>
<CAPTION>
------------------------------------------------------------------------------------------------------------
         Name and Address                            Total Number of Shares             Percent of Shares
         of Beneficial Owner                         Beneficially Owned                     Outstanding

------------------------------------------------------------------------------------------------------------
<S>                                                  <C>                                      <C>
          Glen and Stephen Nussdorf                  1,557,589 (1)(2)(8)(9)                   52.8%
          Ilia Lekach                                  300,000 (1)(3)(4)                      10.2%
          A. Mark Young                                 51,925 (1)(5)                          1.7%
          Donovan Chin                                  27,250 (1)(5)                           *
          Joel Lancaster                                24,454 (1)(5)                           *
          Leon Geller                                   15,000 (1)(5)                           *
          Alan Grobman                                  10,000 (1)(5)                           *
          Carole A. Taylor                               5,000 (1)(5)                           *
          Joseph Bouhadana                               1,000 (1)(5)                           *
          Paul Garfinkle                                     0 (1)(8)                           *
          Michael W. Katz                                    0 (1)(8)                           *
          Parlux Fragrances, Inc                       378,102 (6)                            12.8%
          All directors and executive
            officers as a group
            (10 persons)                             1,692,218 (7)                           54.9%
</TABLE>
       -----------------
       *Less than 1%.

(1)      For purposes of this table, beneficial ownership is computed pursuant
         to Rule 13d-3 under the Exchange Act; the inclusion of shares as
         beneficially owned should not be construed as an admission that such
         shares are beneficially owned for purposes of the Exchange Act. Under
         the rules of the Securities and Exchange Commission, a person is deemed
         to be a "beneficial owner" of a security if he or she has or shares the
         power to vote or direct the voting of such security or the power to
         dispose of or direct the disposition of such security. Accordingly,
         more than one person may be deemed to be a beneficial owner of the same
         security.

(2)      The principal business address of Messrs.  Glenn and Stephen Nussdorf
         is 2060 Ninth Avenue,  Ronkonkoma,  New York 11779.

(3)      The address of Ilia Lekach is 3725 SW 30th Avenue, Ft. Lauderdale,
         Florida 33154.

(4)      Ilia Lekach jointly owns with his spouse the shares set forth opposite
         his respective name.

(5)      With respect to the specified beneficial owner, includes shares of
         common stock issuable upon the exercise of stock options currently
         exercisable or exercisable within 60 days of May 16, 2005 in the
         following amounts: A. Mark Young (50,000); Donovan Chin (27,250); Leon
         Geller (15,000); Alan Grobman (10,000); Joel Lancaster (24,004); Carole
         A. Taylor (5,000); and Joseph Bouhadana (2,000).

(6)      The address of Parlux Fragrances, Inc. is 3725 S.W. 30th Avenue, Ft.
         Lauderdale, Florida 33154. Ilia Lekach, our former Chairman and Chief
         Executive Officer, is the Chairman of the Board of Parlux Fragrances,
         Inc.

(7)      Includes shares of common stock issuable upon the exercise of stock
         options currently exercisable or exercisable within 60 days of May 16,
         2005, as set forth in Note 5 above.

(8)      Does not include shares issuable upon the exercise of stock options
         that are provided for under the Company's 2000 Directors Stock Option
         Plan as a result of their appointment to the Board but not granted to
         each of Michael Katz, Paul Garfinkle and Stephen Nussdorf. Each of
         these directors, who are not employees of the Company, may in the
         future, be granted options to acquire shares.

                                       8
<PAGE>

(9)      With respect to the beneficial ownership of the Nussdorfs, includes
         444,445 shares of common stock issuable on conversion of a $5,000,000
         Subordinated Convertible Note issued by the Company to the Nussdorfs in
         December 2004. See further discussion at "Change of Control" in Item 12
         of this Form 10-K/A.

Change of Control

         Effective January 30, 2004, Ilia Lekach, our former Chairman of the
Board and Chief Executive Officer, IZJD Corp. and Pacific Investment Group,
Inc., each of which are wholly-owned by Mr. Lekach, and Deborah Lekach, Mr.
Lekach's wife (collectively, "Lekach"), entered into an option agreement (the
"Nussdorf Option Agreement"), with Stephen Nussdorf and Glenn Nussdorf (the
"Nussdorfs"), pursuant to which the Nussdorfs were granted options to acquire up
to an aggregate 720,954 shares of the Company's common stock beneficially owned
by Lekach, for a purchase price of $12.70 per share exercisable in specified
installments.

         Of the 720,954 shares subject to the Nussdorf Option Agreement, an
aggregate 443,750 shares were issuable upon exercise of certain stock options
owned of record by Ilia Lekach. To date, Mr. Lekach had exercised his options to
acquire all of those shares and the Nussdorfs have acquired all 720,954 shares
pursuant to the Nussdorf Option Agreement.

         The Nussdorfs now own an aggregate 1,128,144 shares of the Company's
common stock or approximately 38% of the total number of shares of the Company
common stock currently outstanding.

         In March 2004, the Nussdorfs made a $5,000,000 subordinated secured
demand loan to Perfumania. The demand loan bears interest at the prime rate plus
1%, requires quarterly interest payments and is secured by a security interest
in Perfumania's assets pursuant to a Security Agreement, by and among Perfumania
and the Nussdorfs. There are no prepayment penalties and the loan is subordinate
to all bank related indebtedness. On December 9, 2004 the Company issued a
Subordinated Convertible Note (the Convertible Note") in exchange for the
$5,000,000 subordinated secured demand loan. The Convertible Note bears interest
at the prime rate plus 1%, requires quarterly interest payments and is secured
by a security interest in the Company's assets pursuant to a Security Agreement,
by and among the Company and the Nussdorfs. There are no prepayment penalties
and the convertible Note is subordinate to all bank indebtedness. The
Convertible note is payable in January 2007 and allows the Nussdorfs to convert
the Convertible Note into shares of the Company's common stock at a conversion
price of $11.25, which equals the closing market price of the Company's common
stock on December 9, 2004.

         On February 6, 2004, Miles Raper, Donovan Chin and Daniel Bengio
resigned as members of the Company's Board of Directors, and Stephen Nussdorf,
Paul Garfinkle and Michael W. Katz were elected to the Company's Board of
Directors. Effective February 10, 2004, Mr. Lekach's employment with the Company
was terminated and Mr. Lekach ceased serving as an employee and officer of the
Company. In addition, on February 10, 2004, Stephen L. Nussdorf was appointed
the Company's Chairman of the Board and Michael W. Katz was appointed the
Company's President and Chief Executive Officer.

Certain Relationships and Related Party Transactions

       As a consequence of the change in control provisions set forth in the
employment agreements of Mr. Lekach, various executive officers and a
consultant, the Company issued a total of 244,252 options for the Company's
common stock in January 2004. Since the various exercise prices of the options
were less than the market price of the Company's common stock on the grant date,
the Company incurred a non-cash charge of approximately $2,286,000. In addition,
pursuant to the same employment and consulting agreements, the Company accrued
approximately $2,645,000 in January 2004, representing amounts subsequently paid
to said persons as a result of the change of control. These charges totaling
approximately $4,931,000 are included in "Change of control expenses" on the
accompanying consolidated statement of operations for the year ended January 31,
2004. See Note 6 for a discussion of the Convertible Note issued to the
Nussdorfs.

                                       9
<PAGE>

          The Nussdorfs are officers and principals of Quality King. During
fiscal year 2004, the Company purchased approximately $39,317,000 of merchandise
from Quality King and sold approximately $23,570,000 of different merchandise to
Quality King. In fiscal year 2003, there were approximately $5,960,000 of
purchases from Quality King and approximately $11,366,000 of merchandise sold to
Quality King. The amounts due to Quality King and its affiliates at January 29,
2005 and January 31, 2004, were approximately $13,234,000 and $797,000
respectively.

       Notes receivable from Ilia Lekach, the Company's former Chairman of the
Board of Directors and Chief Executive Officer, was $327,311 as of January 31,
2004. The notes were unsecured, matured in five years and bore interest at prime
plus 1% per annum. Principal and interest were payable in full at maturity.
Total interest income recognized during fiscal years 2004 and 2003 was
approximately $2,000 and $16,000, respectively. Accrued interest receivable was
approximately $27,000 and $12,000 as of January 31, 2004 and February 1, 2003.
The notes and all accrued interest were fully paid in March 2004.

       Parlux Fragrances, Inc. ("Parlux") owns approximately 13% of the
Company's outstanding common stock. Purchases of products from Parlux, whose
Chairman of the Board of Directors and Chief Executive Officer is Ilia Lekach,
amounted to approximately $38,360,000, $27,701,000 and $11,613,000 in fiscal
years 2004, 2003 and 2002, representing approximately 20%, 23% and 10%,
respectively, of the Company's total purchases. The amount due to Parlux on
January 29, 2005 and January 31, 2004, was approximately $9,994,000 and
$14,506,000, respectively. Accounts payable due to Parlux are non-interest
bearing. The amounts due to Parlux, exclusive of the secured note payable
described below, are included in the accounts payable affiliates in the
accompanying consolidated balance sheets.

        On June 30, 2003, Perfumania signed a $5,000,000 subordinated note
agreement with Parlux. The note was in consideration for the reduction of
$5,000,000 in trade payables due to Parlux in the same year. The note was due on
February 29, 2004, with various periodic principal payments, bore interest at
prime plus 1% and was subordinated to all bank related indebtedness. As of
January 31, 2004 the outstanding principal balance due on the note was $250,000
and included in the amount due Parlux of $14,506,000 at January 31, 2004. The
note was paid in full in February 2004, in accordance with its terms.

       The Company purchased approximately $6,368,000 and $10,562,000 of
merchandise in fiscal years 2003 and 2002, respectively, from a company owned by
Zalman Lekach, a former director of the Company, and a brother of Ilia Lekach.
The amount due to Zalman Lekach's company at January 31, 2004 was approximately
$1,617,000, and is included in accounts payable affiliates in the accompanying
consolidated balance sheets.

       The Company purchased approximately $4,305,000 and $6,021,000 of
merchandise in fiscal years 2003 and 2002, respectively, from a company owned by
another brother of Ilia Lekach. The amount due to this company was approximately
$771,000 at January 31, 2004 and is included in accounts payable affiliates in
the accompanying consolidated balance sheets.


                                       10
<PAGE>

Principal Accountant Fees Services

The aggregate fees billed by Deloitte & Touche LLP ("Deloitte") for fiscal years
2004 and 2003 are as follows:

Fees                                       Fiscal 2004           Fiscal 2003
-----------------------------------    --------------------  -------------------

Audit Fees (1)                                   $ 285,000             $ 289,700
Audit Related Fees (2)                               1,500                54,600
Tax Fees (3)                                        19,005                10,325
                                       --------------------  -------------------

                        Total Fees               $ 305,505             $ 354,625
                                       ====================  ===================


      (1)   "Audit Fees" consist of fees billed for professional services
            rendered in connection with the audit of our consolidated annual
            financial statements and the review of our interim consolidated
            financial statements included in quarterly reports.

      (2)   "Audit Related Fees" in Fiscal 2004 consist of professional fees for
            providing an independent auditors' consent. In Fiscal 2003, charges
            represent professional fees rendered in connection with the
            accounting treatment of an acquisition.

      (3)   "Tax Fees" consist of fees billed for professional services rendered
            for tax compliance and tax service.

       There were no fees billed to us by Deloitte for services rendered, other
than the services covered above under "Audit Fees", "Audit Related Fees" and
"Tax Fees" for fiscal years 2004 and 2003.

       The Audit Committee has considered and has agreed that the provision of
services as described above are compatible with maintaining Deloitte's
independence.

       The Audit Committee pre-approves the engagement of Deloitte for all
professional services. The pre-approval process generally involves the full
Audit Committee evaluating and approving the particular engagement prior to the
commencement of services.


                                       11
<PAGE>

                                   SIGNATURES

       Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this amendment to be signed
on its behalf by the undersigned, thereunto duly authorized, May 27, 2005.

                              E Com Ventures, Inc.

                              By: /s/ MICHAEL W. KATZ
                                 -------------------------------------
                              Michael W. Katz,
                              President and Chief Executive Officer
                              (Principal Executive Officer)


                              By: /s/ A. MARK YOUNG
                                 -------------------------------------
                              A. Mark Young,
                              Chief Financial Officer
                              (Principal Accounting Officer)

       Pursuant to the requirements of the Securities Exchange act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

<TABLE>
<CAPTION>
                 SIGNATURE                                  TITLE                               DATE
                 ---------                                  -----                               ----
<S>                                                            <C>                              <C>
                 /s/ MICHAEL W.  KATZ                       President   and  Chief   Executive  May 27, 2005
                 ------------------------------             Officer
                 Michael W. Katz                            (Principal Executive Officer)



                 /s/ STEPHEN NUSSDORF                       Chairman of the Board of Directors  May 27, 2005
                 ------------------------------
                 Stephen Nussdorf


                 /s/ A. MARK YOUNG                          Chief Financial Officer,            May 27, 2005
                 ------------------------------             (Principal Accounting Officer)
                 A. Mark Young


                 /s/ DONOVAN CHIN                           Chief Financial Officer             May 27, 2005
                 ------------------------------             Perfumania, Inc.,
                 Donovan Chin


                 /s/ CAROLE ANN TAYLOR                      Director                            May 27, 2005
                 ------------------------------
                 Carole Ann Taylor


                 /s/ JOSEPH BOUHADANA                       Director                            May 27, 2005
                 ------------------------------
                 Joseph Bouhadana


                 /s/ PAUL GARFINKLE                         Director                            May 27, 2005
                 ------------------------------
                 Paul Garfinkle
</TABLE>


                                       12
<PAGE>

EXHIBIT     DESCRIPTION
-------     -----------

31.1        Certification of the Chief Executive Officer pursuant to Section 302
            of the Sarbanes-Oxley Act of 2002

31.2        Certification of the Chief Financial Officer pursuant to Section 302
            of the Sarbanes-Oxley Act of 2002


                                       13