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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549





FORM 10-K







|x | ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ------------------------------------------------------------------------------------

For the fiscal year ended January 31, 2009

OR



| ̈ | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
|- | ----------------------------------------------------------------------------------------

For the transition period from  to

Commission file number: 0-10714





PERFUMANIA HOLDINGS, INC.

(Exact
name of registrant as specified in its charter)







|                                                               |  |                                     
|-------------------------------------------------------------- |  | ------------------------------------
|Florida                                                        |  | 65-0977964                          
|(State or other jurisdiction of incorporation or organization) |  | (I.R.S. Employer Identification No.)



|                                              |  |           
|--------------------------------------------- |  | ----------
|35 Sawgrass Drive, Suite 2 Bellport, New York |  | 11713     
|(Address of principal executive offices)      |  | (Zip Code)

Registrants telephone number, including area code: (631) 866-4100





Securities registered pursuant to Section 12(b) of the Act:



|                             |  |                                          
|---------------------------- |  | -----------------------------------------
|Title of each class          |  | Name of each exchange on which registered
|Common Stock, $.01 par value |  | The Nasdaq Stock Market                  

Securities registered pursuant to Section 12(g) of the Act:

None





Indicate by check mark if the
registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes   ̈    No  x

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Act.    Yes   ̈    No  x

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes   ̈    No  x

Indicate by check mark whether
the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter
period that the registrant was required to submit and post such files).    Yes   ̈    No   ̈

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of registrants knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.   ̈

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company.
See the definitions of large accelerated filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act (Check one):



|                        |  |                                                  |  |                           |  |  
|----------------------- |  | ------------------------------------------------ |  | ------------------------- |  | -
|Large Accelerated Filer |  |  ̈                                                |  | Accelerated Filer         |  |  ̈
|                        |  |                                                  | 
|Non-Accelerated Filer   |  |  ̈  (Do not check if a smaller reporting company) |  | Smaller Reporting Company |  | x

Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the
Exchange Act).    Yes   ̈    No  x

The aggregate market value of the voting stock held by non-affiliates of the registrant was approximately $20.3 million as of August 1, 2008, based on the closing sale price of $15.07 per share.

The number of shares outstanding of the registrants common stock as of June 29, 2009: 8,966,417 shares









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TABLE OF CONTENTS



|        |  |                                                                                                                  |  |     
|------- |  | ---------------------------------------------------------------------------------------------------------------- |  | ----
|ITEM    |  |                                                                                                                  |  | PAGE
|        |  |                                                                                                                 
|        |  | PART I                                                                                                           |  |     
|        |  |                                                                                                                 
|1.      |  | Business                                                                                                         |  | 3   
|1A.     |  | Risk Factors                                                                                                     |  | 7   
|1B.     |  | Unresolved Staff Comments                                                                                        |  | 12  
|2.      |  | Properties                                                                                                       |  | 12  
|3.      |  | Legal Proceedings                                                                                                |  | 12  
|4.      |  | Submission of Matters to a Vote of Security Holders                                                              |  | 12  
|        |  |                                                                                                                 
|        |  | PART II                                                                                                          |  |     
|        |  |                                                                                                                 
|5.      |  | Market for Registrants Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities     |  | 13  
|6.      |  | Selected Financial Data                                                                                          |  | 13  
|7.      |  | Managements Discussion and Analysis of Financial Condition and Results of Operation                             |  | 15  
|8.      |  | Financial Statements and Supplementary Data                                                                      |  | 29  
|9.      |  | Changes in and Disagreements with Accountants on Accounting and Financial Disclosure                             |  | 57  
|9A(T).  |  | Controls and Procedures                                                                                          |  | 57  
|9B.     |  | Other Information                                                                                                |  | 58  
|        |  |                                                                                                                 
|        |  | PART III                                                                                                         |  |     
|        |  |                                                                                                                 
|10.     |  | Directors, Executive Officers and Corporate Governance                                                           |  | 59  
|11.     |  | Executive Compensation                                                                                           |  | 60  
|12.     |  | Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters                   |  | 62  
|13. 14. |  | Certain Relationships and Related Transactions, and Director Independence Principal Accounting Fees and Services |  | 6466
|        |  |                                                                                                                 
|        |  | PART IV                                                                                                          |  |     
|        |  |                                                                                                                 
|15.     |  | Exhibits and Financial Statement Schedules                                                                       |  | 68  



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PART I.



|ITEM 1. | BUSINESS
|------- | --------

The Merger and Our Fiscal Periods

On August 11, 2008, Model Reorg, Inc. (Model Reorg) was merged into a wholly owned subsidiary of Perfumania Holdings, Inc. (the
Merger). Perfumania Holdings, Inc. had been named E Com Ventures, Inc. (E Com) before the Merger. We use the term the Company in this Form 10-K to refer to Perfumania Holdings, Inc. following the Merger.

For accounting purposes, Model Reorg was considered to be the acquirer in the Merger. Accordingly, the historical financial statements included in this
Form 10-K are those of Model Reorg for periods before the Merger and those of the combined companies beginning August 11, 2008. The Company elected to continue to use the same fiscal year end, the Saturday closest to January 31, as E Com
had used before the Merger. Since Model Reorgs fiscal year end before the Merger was October 31, its fiscal quarter that began November 1, 2007 and ended immediately before the beginning of E Coms next fiscal year on
February 3, 2008 is a separately audited transition period.

In this Form 10-K, we refer to the fiscal year beginning February 3,
2008 and ending January 31, 2009 as fiscal 2008, the transition period beginning November 1, 2007 and ending February 2, 2008 as the transition period and the fiscal year beginning November 1, 2006 and
ending October 31, 2007 as fiscal 2007.

General Overview

The Company is an independent, national, vertically integrated wholesale distributor and specialty retailer of perfumes and fragrances that does business
through four primary operating subsidiaries, Perfumania, Inc. (Perfumania), Quality King Fragrance, Inc. (QFG), Scents of Worth, Inc. (SOW), and Five Star Fragrance Company, Inc. (Five Star). We
operate in two industry segments, wholesale distribution and specialty retail sales of designer fragrance and related products. Before the Merger, Model Reorg was a diversified wholesale and retail fragrance company, doing business through QFG, Five
Star and SOW, and E Com was a specialty retailer and wholesale distributor of fragrances, doing business primarily through the Perfumania retail store chain and over the Internet though perfumania.com.

Our wholesale business, which is conducted through QFG, distributes designer fragrances to mass market retailers, drug and other chain stores, retail
wholesale clubs, traditional wholesalers, and other distributors throughout the United States. For reporting purposes, the wholesale business also includes the Companys manufacturing division, operated by Five Star, which owns and licenses
designer and other fragrance brands, paying royalties to the licensors based on a percentage of sales. All manufacturing operations are outsourced to third party manufacturers. Five Stars sales and results of operations are not significant to
the Companys results on a consolidated basis.

Our retail business is conducted through three subsidiaries:



| |  |  | Perfumania, a specialty retailer of fragrances and related products,
| | - |  | --------------------------------------------------------------------



| |  |  | SOW, which sells fragrances in retail stores on a consignment basis, and
| | - |  | ------------------------------------------------------------------------



| |  |  | perfumania.com, Inc., an Internet retailer of fragrances and other specialty items.
| | - |  | -----------------------------------------------------------------------------------

During fiscal 2008, approximately 47.4% of our net sales and 31.4% of our gross profit were provided by our wholesale division, and approximately 52.6%
and 68.6%, respectively, by our retail division. Further information for each of the industry segments in which we operate is provided in Note 14 to our Consolidated Financial Statements included in Item 8 of this Form 10-K.

Our executive offices are located at 35 Sawgrass Drive, Suite #2, Bellport, NY 11713, our telephone number is (631) 866-4100, our retail internet
address is www.perfumania.com and our business internet address is www.perfumaniaholdingsinc.com. Through our business website, we make available, free of charge, our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on
Form 8-K and amendments to those reports as soon as is reasonably practicable after we electronically file them with, or furnish them to, the Securities and Exchange Commission (the SEC). The public may read and copy materials we file
with the SEC at the SECs Public Reference Room at 100 F Street, NE, Washington D.C. 20549. The public may obtain information on the operations of the Public Reference Room by calling the SEC at 1-800-SEC-0330. These reports and amendments are
also available at www.sec.gov. In addition, we have made our Code of Business Conduct and Ethics available through our website under about Perfumania Holdings, Inc.  corporate compliance. The reference to our website does not
constitute incorporation by reference of the information contained on our website and the information contained on the website is not part of this Form 10-K.



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Wholesale Business

The wholesale division, which operates through QFG, distributes designer fragrances to mass market retailers, drug and other chain stores, retail wholesale clubs, traditional wholesalers, and other distributors
throughout the United States. It buys designer fragrances principally from the brand owner /manufacturer. QFG strives to increase its selection of brands, sizes and price points in order to be a one stop shop for its customers. Its scope was
expanded with the acquisition of Jacavi LLC (Jacavi) in fiscal 2007, which provided new relationships with manufacturers of several major fragrance brands. QFGs sales are principally to retailers such as Wal-Mart, Walgreens,
Kohls, Sears, Marshalls, Target, Ross Stores and TJ Maxx. QFG also operates a direct sales department that services over 10,000 pharmacies and specialty stores, such as AmerisourceBergen and Cardinal Health, throughout the United States.

Five Stars owned and licensed brands are sold principally through the Companys wholesale business, SOWs consignment
business, and Perfumanias retail stores. Five Star handles the manufacturing, on behalf of Perfumania, the Jerome Privee® product line, which includes bath and body products and scented candles, and which is sold exclusively in
Perfumanias retail stores.

Sales to mass market retailers and wholesale sales represented approximately 52.2% and 47.8%,
respectively, of the Companys wholesale sales in fiscal 2008. One QFG customer, Wal-Mart, accounted for approximately 13% and 15% of total revenues in the transition period and fiscal 2007, respectively. There were no customers who accounted
for more than 10% of revenues in fiscal 2008.

E Com and Model Reorg had a significant business relationship before the Merger. For the
portion of fiscal 2008 ending with the Merger, Model Reorgs sales of wholesale merchandise to E Com were approximately $15.4 million and its purchases from E Com were approximately $14.9 million. Information about these transactions in earlier
periods is provided in Item 7 of this Form 10-K. Effective with the Merger, all transactions between the former Model Reorg and E Com subsidiaries are eliminated in consolidation. Before the Merger, Model Reorg provided extended payment terms
to Perfumania, which had a material impact on Model Reorgs working capital.

Retail Business

Perfumania is a leading specialty retailer and distributor of a wide range of brand name and designer fragrances. At January 31,
2009, Perfumania operated a chain of 355 full service retail stores specializing in the sale of fragrances and related products at discounted prices up to 75% below the manufacturers suggested retail prices. Each of
Perfumanias retail stores generally offers approximately 300 different fragrance brands for women and men. These stores stock brand name and designer brands such as Estee Lauder®, Yves Saint Laurent®, Calvin Klein®, Giorgio
Armani®, Hugo Boss®, Ralph Lauren/Polo®, Perry Ellis®, Liz Claiborne®, Giorgio®, Halston®, Escada®, Chanel®, Sean Jean®, Lacoste®, Burberry®, Azzaro®, Guess®, Donna Karan® and Paris
Hilton®.1Perfumania also carries private label lines of bath & body
treatment products under the name Jerome Privee® and cosmetics products under the name Mattese®. The retail business is principally operated through Magnifique Parfumes and Cosmetics, Inc., a subsidiary of Perfumania, although the stores are
generally operated under the name Perfumania.® Perfumanias retail stores are generally located in regional malls, manufacturers outlet malls, lifestyle centers, airports and suburban strip shopping centers.

Perfumania.com offers a selection of our more popular products for sale over the Internet and serves as an alternative shopping experience to the
Perfumania retail stores. We benefit from our ability to reach a large group of customers from a central Internet site. This also enables us to display a larger number of products than traditional store-based or catalog sellers, and the ability to
frequently adjust featured selections and edit content and pricing provides significant merchandising flexibility.

SOW is the largest
national designer fragrance consignment program, with contractual relationships to sell products on a consignment basis in approximately 3,100 stores, including more than 1,400 Kmart locations nationwide, as well as through customers such as
Burlington Coat Factory, Filenes Basement, Loehmanns, Fred Meyer, Daffys and Duane Reade. SOW was designated a critical vendor to Kmart following Kmarts reorganization in 2003. SOW determines the pricing and the products
displayed in each of its retail consignment locations and pays a percentage of the sales proceeds to the retailer for its profit and overhead applicable to these sales. Overhead includes sales associate payroll and benefits, rental of fragrance
space and, in some instances, an inventory shrink allowance. Consignment fees vary depending in part on whether SOW or the retailer absorbs inventory shrinkage. SOWs total sales represented 28%, 26% and 23% of Model Reorgs total sales
for fiscal 2008, the transition period and fiscal 2007, respectively.



|1 | Trademarks used in this Form 10-K are the property of the Company or of our licensors. The ® and  symbols are deemed to apply to each instance of the
respective mark in this report.
|- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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The retail segments overall profitability depends principally on our ability to purchase a wide
assortment of merchandise at favorable prices, attract customers and successfully conclude retail sales. Other factors affecting our profitability include general economic conditions, competition, availability of volume discounts, number of stores
in operation, timing of store openings and closings and the effect of special promotions. Retail store sales, internet sales, and consignment sales represented approximately 52.6%, 26.3% and 23.3%, respectively, of the Companys total sales in
fiscal 2008, the transition period and fiscal 2007, respectively.

Seasonality and Quarterly Results

The Companys business is highly seasonal, with the most significant activity occurring from September through December each year. Wholesale sales
are stronger during the months of September through November, since retailers need to receive merchandise well before the holiday season begins, with approximately 34.3% of total revenues being generated during these three months. Retail revenues
are the greatest in December, with approximately 36.4% of retail revenues being generated this month, as is typical for a retail operation. Historically, Model Reorg typically generated income from operations during all 12 months of the fiscal year,
while E Com generated income only during the fourth quarter due to the seasonality of its retail business. Management anticipates that the Company will realize losses from operations during the first three quarters and will generate income from
operations during the fourth quarter due to the seasonality of the combined business. However, there can be no assurance that actual results will be consistent with managements expectations. Depending on outstanding debt levels, interest on
debt financing may exceed income from operations in a particular month. This may happen in one of the lower revenue months, such as February.

Strategy

The Companys business strategy is to use its experience in the fragrance industry, knowledge of the fragrance market, and
business relationships to procure products on favorable terms, enabling it to distribute its products to customers or its consignment retail locations at competitive prices. In addition, the Company supplements its offerings with owned or licensed
prestige designer fragrances brands. It seeks to increase the portfolio of brands for both wholesale distribution and retail sale by presenting a diverse sales opportunity for a designers brand, thereby enhancing its purchasing opportunities.

The Company emphasizes future growth by broadening its product offering to wholesale customers while also growing the retail business. It
also expects to take advantage of opportunities to license or purchase mature designer brands that do not require significant additional expenditure to create retail market demand.

Perfumanias current business strategy focuses on maximizing sales by raising the average dollar sale per transaction, increasing transactions per
hour, reducing expenses at existing stores, opening new stores in proven geographic markets and selectively closing under-performing stores. When opening new stores, Perfumania seeks locations primarily in regional, manufacturers outlet malls
and, selectively, on a stand-alone basis in suburban shopping centers in metropolitan areas. To achieve economies of scale with respect to advertising and management costs, Perfumania evaluates whether to open additional stores in markets where it
already has a presence or whether to expand into additional markets that it believes have a population density and demographics to support a cluster of stores.

As of January 31, 2009, we operated 355 Perfumania stores in the United States and Puerto Rico. The following chart shows the number of Perfumania stores operated in each state in which those stores are located.



|                                         |  |    |  |               |  |    |  |                |  |   
|---------------------------------------- |  | -- |  | ------------- |  | -- |  | -------------- |  | --
|Perfumania Stores as of January 31, 2009
|Alabama                                  |  | 2  |  | Louisiana     |  | 5  |  | North Carolina |  | 10
|Arizona                                  |  | 8  |  | Maine         |  | 1  |  | Ohio           |  | 9 
|Arkansas                                 |  | 1  |  | Maryland      |  | 8  |  | Oregon         |  | 4 
|California                               |  | 28 |  | Massachusetts |  | 6  |  | Pennsylvania   |  | 12
|Colorado                                 |  | 4  |  | Michigan      |  | 13 |  | Puerto Rico    |  | 20
|Connecticut                              |  | 4  |  | Minnesota     |  | 3  |  | South Carolina |  | 7 
|Delaware                                 |  | 2  |  | Mississippi   |  | 3  |  | Tennessee      |  | 6 
|Florida                                  |  | 57 |  | Missouri      |  | 8  |  | Texas          |  | 42
|Georgia                                  |  | 13 |  | Nevada        |  | 9  |  | Utah           |  | 1 
|Hawaii                                   |  | 2  |  | New Hampshire |  | 4  |  | Virginia       |  | 4 
|Illinois                                 |  | 13 |  | New Jersey    |  | 9  |  | Washington     |  | 6 
|Indiana                                  |  | 5  |  | New York      |  | 23 |  | Wisconsin      |  | 3 

In fiscal 2008 Perfumania opened 57 stores, 46% more than in the previous year. Perfumania
continuously monitors store performance and from time to time closes under-performing stores, which typically have been older stores in less trafficked locations. During fiscal 2008 Perfumania closed five stores. For fiscal 2009, Perfumania intends
to continue to focus on improving the profitability of its existing stores and management expects to open approximately 19 stores and close approximately 8 stores.



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Suppliers

In recent years, the Company has purchased approximately 70% of its fragrances directly from brand owners / manufacturers and 30% from distributors. Its suppliers include most of the dozen largest fragrance manufacturers in the United
States. The distributors represent, for the most part, long-standing relationships and many are also customers of the Company. The Company maintains a regular dialogue with all designer fragrance brand manufacturers directed toward broadening its
product offering to both wholesale and consignment retail customers. The Company believes that having both wholesale and retail customers is desirable to most designer fragrance brand manufacturers and enhances its opportunities to further expand
these relationships. The Companys success in obtaining product at favorable prices has been enhanced by its ability to commit significant capital quickly to any single purchase and purchase in bulk quantities or, in the right circumstances, to
prepay vendors for products purchased in exchange for a substantial discount. In addition, to take advantage of market opportunities the Company often purchases products in excess of anticipated short term demand, which it holds in inventory for a
longer-than-average time. As is customary in the fragrance industry, the Company has no long-term or exclusive contracts with suppliers.

Marketing and
Sales

The Company works with retailers to develop in store promotions employing signage, displays or unique packaging to merchandise
and promote products in addition to developing ad campaigns for specific events as required by the retailers, e.g., mailers, inserts and national print advertising. The cornerstone of our marketing philosophy for our own stores is to develop
customer awareness that the stores offer an extensive assortment of brand name and designer fragrances at discount prices. This past holiday season, Perfumania ran a television campaign in 12 markets to further supplement consumer awareness.

Wholesale sales representatives maintain regular dialogue with customers to generate selling opportunities and to assist them in finding
scarce products at low prices. All sales personnel have access to current inventory information that is generally updated with each order, allowing immediate order confirmation to customers and ensuring that ordered products are in stock for prompt
shipment. The Companys proprietary management information system affords customers access to current information on price and product availability to enable them to better plan inventory investments. Customers may elect to receive this
information in a variety of electronic formats that are updated daily, and can transmit orders electronically directly to the Companys data processing system. The reports generated for customers by the management information system also
provide information on manufacturers special price offerings and promotional programs to demonstrate the savings that can be generated so that customers can validate the value of purchasing from the Company compared to other sources. The
Company believes that this gives its salespeople a competitive advantage in customer interactions.

Intellectual Property Rights

The Companys portfolio of fragrance brands is of great importance to its business. Five Star owns the Lutece®, Norell®, Pavlova®,
Realm®, Raffinee® and Royal Secret® brands, among others. It licenses designer and other fragrance brands, such as Bijan®, Gale Hayman®, Michael Jordan®, Pierre Cardin®, Royal Copenhagen®, and Vicky Tiel®, often
acquiring exclusive worldwide distribution rights. Some of these licenses are renewable on a year-to-year basis, while the rest have terms that typically run from two to five years. In addition to the trade name and service mark Perfumania,
Perfumanias stores operate under the trade names Also Perfumania, Class Perfumes, Perfumania Too and Perfumania Plus. Perfumania has common law rights to its trade names and service mark in those general areas in which its existing stores are
located.

We primarily rely on trademark law to protect our intellectual property rights. In addition to using registered trademarks
covering licensed brands, we have a proprietary portfolio of more than 40 U.S. registered trademarks and applications and more than 150 foreign registered trademarks and applications. U.S. trademark rights are generally renewable for as long as the
mark is used. We occasionally register the copyright to packaging materials, and we also rely on trade secret and other contractual restrictions. From time to time, we bring litigation against those who, in our opinion, infringe our proprietary
rights, but there can be no assurance that either such efforts, or any contractual restrictions used, will be adequate or effective. Also, owners of other brands may, from time to time, allege that we have violated their intellectual property
rights, which may lead to litigation and material legal expense.

Competition

Competition varies among the markets in which the Company competes. As a retailer, the Company competes with a wide range of chains and large and small
stores, as well as manufacturers, including some of the Companys suppliers. In the wholesale business, the Company competes with many distributors, of which Elizabeth Arden is the largest. Generally, the basis of competition is brand



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recognition, quality and price. The Company believes that the most important reasons for its competitive success in the wholesale business include its
established relationships with manufacturers and large customers, popular recognition of its proprietary and licensed brands, and its efficient, low-cost sourcing strategy and ability to deliver products to consumers at competitive prices.
Perfumanias retail competitors include department stores, regional and national retail chains, drug stores, supermarkets, duty-free shops and other specialty retail stores. Some of its competitors sell fragrances at discount prices and some
are part of large national or regional chains that have substantially greater resources and name recognition than Perfumania. Perfumanias stores compete on the basis of selling price, promotions, customer service, merchandise variety, store
location and ambiance. Internet fragrance sales are highly competitive and perfumania.com competes on the basis of selling price, merchandise variety, ease of selection and cost of delivery. Some of the Companys competitors may enjoy
competitive advantages, including greater financial resources that can be devoted to competitive activities, such as sales and marketing, brand development and strategic acquisitions.

Employees

At January 31, 2009, the Company had 2,123 employees, of whom 278 were involved in
warehousing, 1,654 were employed in Perfumanias retail stores, 137 in marketing, sales and operations, and 54 in finance and administration. Temporary and part-time employees are added between Thanksgiving and Christmas. Substantially all the
warehouse employees are represented by a union. The Company has never experienced a work stoppage, strike or other interruption in business as a result of a labor dispute.

Distribution

Perfumania utilizes independent national trucking companies, primarily UPS, to deliver
merchandise to its stores and wholesale customers. Retail store deliveries generally are made weekly, with more frequent deliveries during the holiday season. Such deliveries permit the stores to minimize inventory storage space and increase the
space available for display and sale of merchandise. Sales of perfumania.com are shipped through national carriers and are typically delivered within a few days of being ordered.

Forward Looking Statements

Some of the statements in this report, including those that contain the
words anticipate, believe, plan, estimate, expect, should, intend, and other similar expressions, are forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from
any future results, performance or achievements expressed or implied by those forward-looking statements. Among the factors that could cause actual results, performance or achievement to differ materially from those described or implied in the
forward-looking statements are our ability to integrate and achieve synergies between the Perfumania and Model Reorg businesses, our ability to service our obligations, our ability to comply with the covenants in our senior credit facility, general
economic conditions including a decrease in discretionary spending by consumers, competition, the ability to raise additional capital to finance our expansion, and the matters discussed in Risk-Factors below.



|ITEM 1A. | RISK FACTORS
|-------- | ------------

The following sets forth risk factors
known to us that may materially adversely affect the Company and its results of operations or our shareholders investment.

We could face
liquidity and working capital constraints if we are unable to generate sufficient cash flows from operations

If we are unable to
generate sufficient cash flows from operations to service our obligations, we could face liquidity and working capital constraints, which could adversely impact our future operations and growth. If we need to raise additional funds to support our
operations, we may not be able to do so on favorable terms, or at all. Without such funding, we may need to modify or abandon our growth strategy or eliminate product offerings, any of which could negatively impact our financial position.

Failure to comply with covenants in our credit facility could result in our inability to borrow additional funds

We have incurred substantial indebtedness to fund our business operations. Our Senior Credit Facility requires us to maintain compliance with various
financial covenants. Our ability to meet those covenants in the future can be affected by events beyond our control, and therefore we may be unable to meet those covenants. If our actual results deviate significantly from our projections, we may not
be in compliance with the covenants or the lenders could impose additional reserves within their reasonable credit judgement, and we might not be allowed to borrow under the Senior Credit Facility or may be required to accelerate repayment. If we
were not able to borrow under our Senior Credit Facility, we would be required to develop an alternative source of liquidity, or to sell



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additional securities which would result in dilution to existing shareholders. Without a source of financing, we could experience cash flow difficulties and
be forced to curtail our then current operations. Due to the current weakness in the credit markets, we may not be able to obtain replacement financing or, if we can obtain such refinancing, there can be no assurance that the terms of a new facility
would be on terms comparable to the current Senior Credit Facility. If we are unable to obtain adequate replacement financing, our operations and financial condition would be materially adversely impacted and we would be forced to seek an
alternative source of liquidity, such as by selling additional securities, to continue operations, or to limit our operations.

We may have problems
raising money needed in the future, which could adversely impact operations or existing stockholders

Our growth strategy includes
selectively opening and operating new Perfumania retail locations and increasing the average retail sales per store. We may need to obtain funding to achieve our growth strategy. Additional financing may not be available on acceptable terms, if at
all, which would adversely affect our operations. In order to obtain additional liquidity, we might issue additional common stock which could dilute our existing shareholders ownership interest or we may be required to issue securities with
greater rights than those currently possessed by holders of our common stock. We may also be required to take other actions, which may lessen the value of our common stock, including borrowing money on terms that are not favorable.

The beauty industry is highly competitive and if we cannot effectively compete our business and results of operations will suffer

The beauty industry is highly competitive and can change rapidly due to consumer preferences and industry trends. Some of our competitors sell fragrances
at discount prices and some are part of large national or regional chains that have substantially greater resources and name recognition than we do. Perfumanias stores compete on the basis of selling price, customer service, merchandise
variety and store location. Many of our current and potential competitors have greater financial, technical, operational, and marketing resources. We may not be able to compete successfully against these competitors in developing our products and
services. These factors, as well as demographic trends, economic conditions and discount pricing strategies by competitors, could result in increased competition and could have a material adverse effect on our profitability, operating cash flow, and
many other aspects of our business, prospects, results of operations and financial condition.

The current economy is depressing consumer spending
patterns, which will adversely affect our business

Our business is sensitive to a number of factors that influence the levels of
consumer spending, including political and economic conditions such as recessionary environments, the levels of disposable consumer income, consumer debt, interest rates and consumer confidence. The recent disruptions in the national and
international economies and financial markets and the related increases in unemployment are depressing consumer confidence and spending. If such conditions persist, consumer spending will likely decline further, which would have an adverse effect on
our business and our results of operations.

The current economy is reducing our wholesale customers ability to pay us, which will adversely
affect our business

The recent disruptions in the national and international economies and financial markets have reduced the
availability of credit for businesses. Some of our customers have also experienced declining financial performance. These conditions affect their ability to pay amounts owed to us on a timely basis or at all. There can be no assurance that
government responses to the economic disruptions will increase liquidity and the availability of credit, and our wholesale customers may be unable to borrow funds on acceptable terms. Continued economic decline affecting our customers would
adversely affect our business and results of operations.

If Perfumania cannot successfully manage its growth, our business will be adversely affected

We may not be able to sustain growth in revenues. Perfumanias growth is somewhat dependent upon opening and operating new retail
stores on a profitable basis, which in turn is subject to, among other things, securing suitable store sites on satisfactory terms, hiring, training and retaining qualified management and other personnel, having adequate capital resources and
successfully integrating new stores into existing operations. Circumstances outside our control could negatively affect these anticipated store openings. It is possible that Perfumanias new stores might not achieve sales and profitability
comparable to existing stores, and it is possible that the opening of new locations might adversely affect sales at existing locations. The failure to expand by successfully opening new stores as planned or the failure of a significant number of
these stores to perform as planned, could have a material adverse effect on our business and our results of operations.

The market for real estate is
competitive, which could adversely impact our results

Our ability to effectively obtain real estate to open new stores depends upon
the availability of real estate that meets our criteria, including traffic, square footage, co-tenancies, lease economics, demographics, and other factors, and our ability to negotiate terms that meet our financial targets. In addition, we must be
able to effectively renew our existing store leases. Failure to secure real estate locations adequate to meet annual targets, as well as effectively managing the profitability of our existing stores, could have a material adverse effect on our
business and our results of operations.



8



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If we are unable to effectively manage the inventory we sell on consignment, we will not achieve our expected results

Our business includes a significant portion of consigned sales, and our revenue recognition policy defers recognition of revenue for
this type of sales. Consignment sales remain in inventory until the products are sold to end users and, if not sold, the inventory may be returned to us upon termination of the consignment relationships. The turnover frequency of our inventory on
consignment is critical to generating regular cash flow in amounts necessary to keep financing costs to targeted levels and to purchase additional inventory. If this turnover is not sufficiently frequent, our financing costs may exceed targeted
levels and we may be unable to generate regular cash flow in amounts necessary to purchase additional inventory to meet the demand for other products. In addition, slow inventory turnover may force us to reduce prices and accept lower margins to
sell consigned products.

Our business is subject to seasonal fluctuations, which could lead to fluctuations in our stock price

We have historically experienced and expect to continue experiencing higher sales in the fourth fiscal quarter than in any of the first three fiscal
quarters. Purchases of fragrances as gift items increase during the holiday season, which results in significantly higher fourth fiscal quarter retail and wholesale sales. Sales levels of new and existing stores are affected by a variety of factors,
including the retail sales environment, the level of competition, the effect of marketing and promotional programs, acceptance of new product introductions, adverse weather conditions, general economic conditions and other factors beyond our
control. Our quarterly results may also vary as a result of the timing of new store openings and store closings, net sales contributed by new stores and fluctuations in comparable sales of existing stores. If our quarterly operating results are
below expectations, our stock price might decline.

We may experience shortages of the merchandise we need because we do not have long-term agreements
with suppliers

Our success depends to a large degree on our ability to provide an extensive assortment of brand name and designer
fragrances. We have no long-term purchase contracts or other contractual assurance of continued supply, pricing or access to new products. If we are unable to obtain merchandise from one or more key suppliers on a timely basis or acceptable terms,
or if there is a material change in our ability to obtain necessary merchandise, our results of operations could be adversely affected.

We could be
subject to litigation because of the merchandising aspect of our business

Some of the merchandise we purchase from suppliers might be
manufactured by entities that are not the owners of the trademarks or copyrights for the merchandise. The owner of a particular trademark or copyright may challenge us to demonstrate that the specific merchandise was produced and sold with the
proper authority, and if we are unable to demonstrate this, it could, among other things, be restricted from reselling the particular merchandise or be subjected to other liabilities. This type of restriction could adversely affect our business and
results of operations.

Our stock price volatility could result in litigation, substantial cost, and diversion of managements attention

The price of our common stock has been and likely will continue to be subject to wide fluctuations in response to a number of events,
such as:



| |  |  | quarterly variations in operating results;
| | - |  | ------------------------------------------



| |  |  | acquisitions, capital commitments or strategic alliances by us or our competitors;
| | - |  | ----------------------------------------------------------------------------------



| |  |  | legal and regulatory matters that are applicable to our business;
| | - |  | -----------------------------------------------------------------



| |  |  | the operating and stock price performances of other companies that investors may deem comparable to us;
| | - |  | -------------------------------------------------------------------------------------------------------



| |  |  | news reports relating to trends in our markets; and
| | - |  | ---------------------------------------------------



| |  |  | the amount of shares constituting our public float.
| | - |  | ---------------------------------------------------

In addition, the stock market in general has experienced significant price and volume fluctuations that often have been unrelated to the performance of specific companies. The broad market fluctuations may adversely
affect the market price of our common stock, regardless of our operating performance. Our stock price volatility could result in litigation, including class action lawsuits, which would require substantial monetary cost to defend, as well as the
diversion of management attention from day-to-day activities which could negatively affect operating performance. Such litigation could also have a negative impact on the price of our common stock due to the uncertainty and negative publicity
associated with litigation.



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We are not in compliance with Nasdaq Listing Rules

Our common stock is quoted on the Nasdaq Stock Market. As disclosed in our recent SEC filing, on May 21, 2009 we received written notice from the
Nasdaq Stock Market that we are not in compliance with Nasdaq listing rules as a result of our not filing this Annual Report on Form 10-K on a timely basis and we have also not timely filed our Form 10-Q for the first quarter of fiscal 2009. As a
consequence, our securities may be subject to delisting. The Nasdaq notice provided us 60 calendar days to submit a plan to regain compliance. We believe that the filing of this Form 10-K and the Form 10-Q, which we expect to file promptly, brings
us into compliance with Nasdaq listing rules, but this is subject to confirmation from Nasdaq.

Future growth may place strains on our managerial,
operational and financial resources

If we grow as we anticipate, a significant strain on our managerial, operational and financial
resources may occur. Future growth or increase in the number of our strategic relationships could strain our managerial, operational and financial resources, inhibiting our ability to achieve the execution necessary to successfully implement our
business plan.

The loss of or disruption in our distribution facility could have a material adverse effect on our business

We currently have one distribution facility located in Bellport, New York. In addition we use third-party fulfillment centers in New York and New Jersey.
The loss of, or damage to any of these facilities, as well as the inventory stored therein, could adversely affect our business, prospects, results of operations, financial condition or cash flows.

Expanding our business through acquisitions and investments in other businesses and technologies presents special risks that may disrupt our business

We may expand through the acquisition of and investment in other businesses. Acquisitions involve a number of special problems, including:



| |  |  | difficulty integrating acquired technologies, operations, and personnel with our existing business;
| | - |  | ---------------------------------------------------------------------------------------------------



| |  |  | diversion of managements attention in connection with both negotiating the acquisitions and integrating the assets;
| | - |  | --------------------------------------------------------------------------------------------------------------------



| |  |  | the need for additional financing;
| | - |  | ----------------------------------



| |  |  | strain on managerial and operational resources as management tries to oversee larger operations; and
| | - |  | ----------------------------------------------------------------------------------------------------



| |  |  | exposure to unforeseen liabilities of acquired companies.
| | - |  | ---------------------------------------------------------

We may not be able to successfully address these problems. Moreover, our future operating results will depend to a significant degree on our ability to successfully manage growth or integrate acquisitions.

Current economic conditions and the global financial crisis may have an impact on our business and financial condition in ways that we currently cannot predict

The global economy is currently experiencing a significant contraction, with an almost unprecedented lack of availability of business
and consumer credit. This current decrease and any future decrease in economic activity in the United States or in other regions of the world in which we do business could adversely affect our financial condition and results of operations. Continued
and potentially increased volatility, instability and economic weakness and a resulting decrease in discretionary consumer and business spending may result in a reduction in our revenues. We currently cannot predict the extent to which our revenues
may be impacted.

In addition, our ability to make acquisitions depends, in part, on the availability of equity and debt financing.
Recently, the credit markets and the general economy have been experiencing a period of large scale turmoil and upheaval. As a result, equity and debt financing from the capital markets is not currently available to us on acceptable terms and may
not be available for some time. This may limit our ability to pursue an acquisition-based strategy.

As a result of the increased cost of
borrowing resulting from the current global credit crisis, our existing credit facility, which does not come due until August 2011, bears interest at rates which are substantially below the market for newly issued senior debt. If we were to pursue
any business activity which requires the consent of our lenders under the terms of the credit facility, it is possible that the lenders would seek as compensation for approving such activities an increase in our interest rate to an amount consistent
with current market rates. Therefore, a decision by the Company to pursue any such activities could result in a significant increase in our cost of borrowing.

The Company maintains operating bank accounts at a number of financial institutions in the United States. A significant amount of the Companys cash balances in the United States are in excess of the
governments Federal Deposit Insurance Corporation insurance limits. The FDIC insures deposits in most banks and savings associations located in the United States. We could incur substantial losses if the underlying financial institutions fail
or are otherwise unable to return our deposits.



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##### Table of Contents

Any weakness in internal control over financial reporting or disclosure controls and procedures could result in a loss
of investor confidence in our financial reports and lead to a stock price decline

We are required to maintain effective internal
control over financial reporting, as well as effective disclosure controls and procedures, complying with SEC rules and covering all our business operations. Before the Merger, Model Reorg did not have to maintain controls over financial reporting
applicable to a public company, so we are integrating the Model Reorg operations into the Companys controls. Any failure to have effective internal control over financial reporting or disclosure controls and procedures covering our business
could cause investors to lose confidence in the accuracy and completeness of our financial reports, limit our ability to raise financing or lead to regulatory sanctions, any of which could result in a material adverse effect on our business or a
decline in the market price of our common stock.

If we fail to protect the security of personal information about our retail customers, our
reputation could suffer and we could suffer financial harm

We receive and store personal information about the customers of
our retail businesses. The regulatory environment for information security is increasingly demanding, and our customers have a high expectation that we will protect their personal information. If we experience a data security breach, we
could be exposed to costly government enforcement actions and private litigation. In addition, this could damage our reputation and our customers could lose confidence in us, which could cause them to stop using credit
cards to purchase our products or stop shopping at our stores altogether. Such events could lead to lost future sales, fines or lawsuits, which would adversely affect our results of operations.

Control of our management and policies is with our principal shareholders, who could take actions that are not in the best interest of the other shareholders

Stephen and Glenn Nussdorf beneficially own an aggregate of approximately 61.6% of our outstanding common stock, assuming conversion of
their convertible note and exercise of the Warrants they received in the Merger. Including shares and Warrants owned by their sister, Arlene Nussdorf, the Nussdorfs beneficially own approximately 79% of our capital stock in aggregate. As a result,
they are able to direct our corporate policies and can act unilaterally to approve most actions requiring shareholder approval under law or our governing documents. The Nussdorfs collective stock ownership may have the effect of delaying or
preventing policies or actions deemed desirable by our Board of Directors, such as a business combination that might be in the interests of our other shareholders, which in turn could materially and adversely affect the market price of our common
stock. Conversely, such ownership may cause us to implement policies that are not in the best interests of our other shareholders.

We also
have a material amount of indebtedness to the Nussdorfs and their affiliates. As significant creditors, the Nussdorfs may refuse consent to actions our Board may consider necessary or may be able to demand repayment of the debt in the event of
default.

We are a controlled corporation under the NASDAQ rules. Accordingly, we are not required to have a board of directors
with a majority of independent directors, to have executive compensation determined by an independent compensation committee, or to have our directors nominated by a majority of the independent directors. This could increase the extent to which the
principal shareholders are able to control our operations to the possible detriment of the other shareholders.

Furthermore, we have agreed
that, in certain circumstances, we will register with the SEC the resale of the shares of our common stock that the former Model Reorg shareholders, including the Nussdorfs, received in the Merger. The former Model Reorg shareholders may require
that, in the event of any marketing limitation on the number of shares included in an applicable registration statement, their shares be registered on a pro rata basis with shares being registered for parties that have obtained registration rights
in connection with providing financing to us. This may limit our ability to obtain financing in the future.

If we cannot successfully integrate E Com
and Model Reorg businesses, our business and growth will be adversely impacted

We are still working to fully integrate the Model Reorg
and E Com operations after the Merger. This process may take longer than anticipated. Even if we are able to integrate the operations successfully, there can be no assurance that anticipated synergies will be achieved. Any failure or delay in
integrating operations or achieving such synergies could have a material adverse effect on the business, results of operations, financial condition and cash flows of the combined company.



11



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##### Table of Contents

The absence of contracts with customers or suppliers could result in loss of key customers or suppliers, which would
have a material adverse effect on our business

We do not have long-term or exclusive contracts with our customers or with the
suppliers of distributed brands. Suppliers of distributed brands generally may choose to reduce or eliminate the volume of their products we distribute, including supplying products to our wholesale customers directly or through another distributor.
Our wholesale customers are generally able to cancel orders or delay the delivery of products on short notice. In addition, retail store customers may decide not to purchase products from us for any reason, including that we are also a competitor.
The loss of any key suppliers or customers, or a change in our relationship with any of them, could have a material adverse effect on our business, prospects, and financial condition.



|ITEM 1B. | UNRESOLVED STAFF COMMENTS
|-------- | -------------------------

Not applicable.



|ITEM 2. | PROPERTIES
|------- | ----------

The Companys principal executive
offices and distribution center are located at 35 Sawgrass Drive, Suite 2, Bellport, New York 11713. The Company subleases 280,000 square feet of this new, 560,000 square foot facility and began using this space in December 2007. This warehouse
houses goods for both wholesale and retail segments. The space is leased through December 2027. An additional administrative office is located in Sunrise, Florida, which is leased through December 2017 and is currently being marketed for sublease
and an additional warehouse is located in Hicksville, New York which is currently vacant, is leased through December 2010 and is also currently being marketed for sublease. Prior to January 31, 2009, the Sunrise, Florida property and the
Hicksville, New York property were used for the retail and wholesale segments, respectively.

All of Perfumanias retail stores are
located in leased premises. As of January 31, 2009, the Company had a total of approximately 516,000 leased store square feet with an average store size of 1,455 square feet. Most of the store leases provide for the payment of a fixed amount of
base rent plus a percentage of sales, ranging from 3% to 15%, over certain minimum sales levels. Store leases typically require Perfumania to pay its proportionate share of common area expenses, real estate taxes, utility charges, insurance premiums
and certain other costs. Some of Perfumanias leases permit the termination of the lease if specified minimum sales levels are not met. See Note 13 to our Consolidated Financial Statements, for additional information with respect to our store
leases.



|ITEM 3. | LEGAL PROCEEDINGS
|------- | -----------------

We are involved in legal
proceedings in the ordinary course of business. Management cannot presently predict the outcome of these matters, although management believes that the ultimate resolution of these matters will not have a materially adverse effect on our financial
position, operations or cash flows.



|ITEM 4. | SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
|------- | ---------------------------------------------------

On January 28, 2009, we held our annual meeting of shareholders. At the annual meeting, the shareholders elected Michael W. Katz, Stephen Nussdorf, Carole Ann Taylor, Joseph Bouhadana, and Paul Garfinkle to our Board of Directors. In
addition, the shareholders ratified the appointment of Deloitte & Touche LLP as our independent registered public accounting firm for fiscal year 2008. The following table reflects the results of the meeting:

ELECTION OF DIRECTORS:



|                  |  |             |  |                 |  |               
|----------------- |  | ----------- |  | --------------- |  | --------------
|                  |  | SHARESVOTED |  | SHARES VOTEDFOR |  | SHARESWITHHELD
|                  |  |             | 
|Michael W. Katz   |  | 7,193,438   |  | 7,137,119       |  | 56,319        
|                  |  |             | 
|Stephen Nussdorf  |  | 7,193,438   |  | 7,135,002       |  | 58,436        
|                  |  |             | 
|Carole Ann Taylor |  | 7,193,438   |  | 7,166,504       |  | 26,934        
|                  |  |             | 
|Joseph Bouhadana  |  | 7,193,438   |  | 7,166,504       |  | 26,934        
|                  |  |             | 
|Paul Garfinkle    |  | 7,193,438   |  | 7,166,504       |  | 26,934        



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##### Table of Contents

RATIFICATION OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM:



|             |  |                  |  |                      |  |            
|------------ |  | ---------------- |  | -------------------- |  | -----------
|SHARES VOTED |  | SHARES VOTED FOR |  | SHARES VOTED AGAINST |  | ABSTENTIONS
|7,193,438    |  | 7,173,101        |  | 20,312               |  | 25         

PART II.



|ITEM 5. | MARKET FOR REGISTRANTS COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
|------- | ------------------------------------------------------------------------------------------------------------

MARKET INFORMATION

Our common stock is traded on the
NASDAQ Stock Market under the symbol PERF. The following table sets forth the high and low sales prices for our common stock for the periods indicated, as reported by the NASDAQ Stock Market.



|                   |  |      |       |     |   |      
|------------------ |  | ---- | ----- | --- | - | -----
|FISCAL 2008        |  | HIGH |       | LOW
|                   |  |     
|First Quarter (1)  |  | $    | 27.96 |     | $ | 13.01
|Second Quarter (1) |  |      | 24.00 |     |   | 11.60
|Third Quarter      |  |      | 24.18 |     |   | 3.10 
|Fourth Quarter     |  |      | 5.49  |     |   | 2.48 
|                   |  |     
|FISCAL 2007(1)     |  | HIGH |       | LOW
|                   |  |     
|First Quarter      |  | $    | 31.53 |     | $ | 23.07
|Second Quarter     |  |      | 27.87 |     |   | 21.95
|Third Quarter      |  |      | 26.41 |     |   | 19.01
|Fourth Quarter     |  |      | 27.31 |     |   | 18.99

| | 
| | 

| | (1) | Refers to the first two quarters of E Coms fiscal 2008, from February 3, 2008 to August 2, 2008 and E Coms fiscal 2007, from February 4,
2007 to February 2, 2008. Model Reorgs shares were not publicly traded before the Merger.
| | --- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

As of June 15,
2009, there were 46 holders of record, which excluded common stock held in street name.

DIVIDEND POLICY

We have not declared or paid any dividends on our common stock and do not currently intend to declare or pay cash dividends in the foreseeable future.
Payment of dividends, if any, will be at the discretion of the Board of Directors after taking into account various factors, including our financial condition, results of operations, current and anticipated cash needs and plans for expansion.

Our bank credit facility prohibits us from paying dividends or making other distributions to shareholders.



|ITEM 6. | SELECTED FINANCIAL DATA
|------- | -----------------------

The selected financial
data presented below is derived from the following audited consolidated financial statements of the Company or Model Reorg, as the case may be. The (i) consolidated statement of operations data for fiscal years 2008 and 2007 and the thirteen
weeks ended February 2, 2008 and (ii) consolidated balance sheet data as of January 31, 2009 and February 2, 2008, have been taken or derived from the Companys and Model Reorgs respective audited consolidated
financial statements included in Item 8 of this Form 10-K. The consolidated statement of operations data for fiscal years 2006 and 2005 and the consolidated balance sheet data as of October 31, 2007 and 2006 have been taken or derived from
Model Reorgs audited consolidated financial statements included in our proxy statement filed with the SEC on July 25, 2008. The consolidated statement of operations data for fiscal year 2004 and the consolidated balance sheet data as of
October 31, 2005 and 2004 have been taken or derived from audited consolidated financial statements of Model Reorg that have not been filed with the SEC.



13



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##### Table of Contents

Our fiscal year is a 52 or 53 week period ending on the Saturday closest to January 31, and Model
Reorgs fiscal year ended on October 31 each year. Each of the fiscal years shown included 52 weeks.

The selected historical
financial data set forth below is not necessarily indicative of our future performance. It should be read together with Managements Discussion and Analysis of Financial Condition and Results of Operations and the consolidated
financial statements and notes to those statements included in Items 7 and 8 , respectively, of this Form 10-K. The data for the fiscal year ended January 31, 2009 represents the results of Model Reorg prior to the Merger and those of the
consolidated companies starting on the Merger date, August 11, 2008. All other periods presented are strictly representative of the results of Model Reorg prior to the Merger.



|                                              |  |                                      |           |   |                      |   |                               |  |      |           |  |      |           |      |  |      |           |  |   |           |  |   |          
|--------------------------------------------- |  | ------------------------------------ | --------- | - | -------------------- | - | ----------------------------- |  | ---- | --------- |  | ---- | --------- | ---- |  | ---- | --------- |  | - | --------- |  | - | ---------
|                                              |  | Fiscal Year Ended                    |           |   | Thirteen Weeks Ended |   | Fiscal Year Ended October 31,
|                                              |  | January 31,2009                      |           |   | February 2,2008      |   | February 3,2007               |  | 2007 |           |  | 2006 |           | 2005 |  | 2004
|                                              |  |                                      |           |   |                      |   | (unaudited)                   |  |      |           |  |      |           |      |  |     
|                                              |  | (in thousands, except share amounts)
|STATEMENT OF OPERATIONS DATA:                 |  |                                      |           |   |                      |   |                               |  |      |           |  |      |           |      |  |      |           |  |   |           |  |   |          
|Net sales, wholesale division                 |  | $                                    | 203,427   |   |                      | $ | 85,106                        |  | $    | 74,019    |  | $    | 251,343   |      |  | $    | 264,371   |  | $ | 247,936   |  | $ | 173,872  
|Net sales, retail division                    |  |                                      | 225,867   |   |                      |   | 30,363                        |  |      | 30,465    |  |      | 76,369    |      |  |      | 73,990    |  |   | 68,971    |  |   | 69,329   
|                                              |  |                                      |           |   |                      |   |                               |  |      |           |  |      |           |      |  |      |           |  |   |           |  |   |          
|Total net sales                               |  |                                      | 429,294   |   |                      |   | 115,469                       |  |      | 104,484   |  |      | 327,712   |      |  |      | 338,361   |  |   | 316,907   |  |   | 243,201  
|                                              |  |                                      |           |   |                      |   |                               |  |      |           |  |      |           |      |  |      |           |  |   |           |  |   |          
|Gross profit, wholesale division              |  |                                      | 42,280    |   |                      |   | 21,899                        |  |      | 16,069    |  |      | 60,469    |      |  |      | 63,092    |  |   | 53,519    |  |   | 39,062   
|Gross profit, retail division                 |  |                                      | 92,540    |   |                      |   | 11,758                        |  |      | 11,529    |  |      | 30,040    |      |  |      | 29,945    |  |   | 27,941    |  |   | 28,838   
|                                              |  |                                      |           |   |                      |   |                               |  |      |           |  |      |           |      |  |      |           |  |   |           |  |   |          
|Total gross profit                            |  |                                      | 134,820   |   |                      |   | 33,657                        |  |      | 27,598    |  |      | 90,509    |      |  |      | 93,037    |  |   | 81,460    |  |   | 67,900   
|                                              |  |                                      |           |   |                      |   |                               |  |      |           |  |      |           |      |  |      |           |  |   |           |  |   |          
|Selling, general and administrative expenses  |  |                                      | 119,994   |   |                      |   | 19,622                        |  |      | 17,407    |  |      | 60,113    |      |  |      | 57,548    |  |   | 54,689    |  |   | 43,908   
|Asset impairment                              |  |                                      | 68,078    |   |                      |   |                              |  |      |          |  |      |          |      |  |      |          |  |   |          |  |   |         
|Depreciation and amortization                 |  |                                      | 7,423     |   |                      |   | 340                           |  |      | 415       |  |      | 1,411     |      |  |      | 1,721     |  |   | 2,469     |  |   | 2,346    
|Provision (recovery) on vendor advances       |  |                                      |          |   |                      |   |                              |  |      |          |  |      | (2,367    | )    |  |      | 2,367     |  |   |          |  |   |         
|                                              |  |                                      |           |   |                      |   |                               |  |      |           |  |      |           |      |  |      |           |  |   |           |  |   |          
|Total operating expenses                      |  |                                      | 195,495   |   |                      |   | 19,962                        |  |      | 17,822    |  |      | 59,157    |      |  |      | 61,636    |  |   | 57,158    |  |   | 46,254   
|                                              |  |                                      |           |   |                      |   |                               |  |      |           |  |      |           |      |  |      |           |  |   |           |  |   |          
|(Loss) income from operations                 |  |                                      | (60,675   | ) |                      |   | 13,695                        |  |      | 9,776     |  |      | 31,352    |      |  |      | 31,401    |  |   | 24,302    |  |   | 21,646   
|Interest expense                              |  |                                      | 12,023    |   |                      |   | 3,201                         |  |      | 3,486     |  |      | 12,749    |      |  |      | 14,506    |  |   | 11,179    |  |   | 5,509    
|                                              |  |                                      |           |   |                      |   |                               |  |      |           |  |      |           |      |  |      |           |  |   |           |  |   |          
|(Loss) income before income tax expense       |  |                                      | (72,698   | ) |                      |   | 10,494                        |  |      | 6,290     |  |      | 18,603    |      |  |      | 16,895    |  |   | 13,123    |  |   | 16,137   
|Income tax provision                          |  |                                      | 14,262    |   |                      |   | 4,387                         |  |      | 2,515     |  |      | 7,353     |      |  |      | 6,854     |  |   | 5,121     |  |   | 5,879    
|                                              |  |                                      |           |   |                      |   |                               |  |      |           |  |      |           |      |  |      |           |  |   |           |  |   |          
|Net (loss) income                             |  | $                                    | (86,960   | ) |                      | $ | 6,107                         |  | $    | 3,775     |  | $    | 11,250    |      |  | $    | 10,041    |  | $ | 8,002     |  | $ | 10,258   
|                                              |  |                                      |           |   |                      |   |                               |  |      |           |  |      |           |      |  |      |           |  |   |           |  |   |          
|Weighted average shares outstanding: (A)      |  |                                      |           |   |                      |   |                               |  |      |           |  |      |           |      |  |      |           |  |   |           |  |   |          
|Basic and diluted                             |  |                                      | 7,364,203 |   |                      |   | 5,900,000                     |  |      | 5,315,315 |  |      | 5,368,468 |      |  |      | 5,315,315 |  |   | 5,315,315 |  |   | 5,315,315
|                                              |  |                                      |           |   |                      |   |                              
|Basic and diluted net (loss) income per share |  | $                                    | (15.41    | ) |                      | $ | 1.04                          |  | $    | 0.71      |  | $    | 2.10      |      |  | $    | 1.89      |  | $ | 1.51      |  | $ | 1.93     



|                                             |  |                       |         |      |                       |      |                   |      |   |         |  |   |         |  |   |         |  |   |        
|-------------------------------------------- |  | --------------------- | ------- | ---- | --------------------- | ---- | ----------------- | ---- | - | ------- |  | - | ------- |  | - | ------- |  | - | -------
|                                             |  | As of January 31,2009 |         |      | As of February 2,2008 |      | As of October 31,
|                                             |  |                       |         | 2007 |                       | 2006 |                   | 2005 |   | 2004   
|                                             |  | (in thousands)       
|BALANCE SHEET DATA:                          |  |                       |         |      |                       |      |                   |      |   |         |  |   |         |  |   |         |  |   |        
|Working capital (B)                          |  | $                     | 124,088 |      |                       | $    | 225,502           |      | $ | 267,174 |  | $ | 238,922 |  | $ | 266,244 |  | $ | 233,053
|Total assets                                 |  |                       | 400,130 |      |                       |      | 299,373           |      |   | 344,988 |  |   | 306,844 |  |   | 318,931 |  |   | 311,388
|Long-term debt, excluding current portion(B) |  |                       | 100,004 |      |                       |      | 167,603           |      |   | 215,227 |  |   | 197,521 |  |   | 231,995 |  |   | 204,759
|Total shareholders equity                   |  |                       | 79,881  |      |                       |      | 90,718            |      |   | 84,611  |  |   | 61,635  |  |   | 51,595  |  |   | 43,591 
|                                             |  |                       |         |      |                       |     
|SELECTED OPERATING DATA:                     |  |                       |         |      |                       |      |                   |      |   |         |  |   |         |  |   |         |  |   |        
|Number of stores open at end of period       |  |                       | 355     |      |                       |      |                   |      |   |         |  |   |         |  |   |         |  |   |        
|Comparable store sales decrease              |  |                       | (4.4    | )%   |                       |      |                   |      |   |         |  |   |         |  |   |         |  |   |        



|(A) | Model Reorg share numbers for periods before February 2, 2008 represent the 5.9 million shares issued by the Company in the Merger in exchange for the common shares of
Model Reorg. They do not include the 1.5 million shares issuable upon exercise of the Warrants issued by the Company in the Merger since they would have been antidilutive as E Coms average market price was lower than the Warrant exercise
price during each relevant period. Since Model Reorg had only 96.9 shares outstanding, this treatment permits a more meaningful presentation of Model Reorgs income per share.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(B) | The Companys Senior Credit Facility is classified as a current liability as of January 31, 2009. It is included in long-term debt, excluding current portion for all other
periods presented in this balance sheet data.
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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##### Table of Contents

|ITEM 7. | MANAGEMENTS DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
|------- | -------------------------------------------------------------------------------------

GENERAL

Management Overview

On August 11, 2008, we issued 5,900,000 shares of our common stock and Warrants to purchase an additional 1,500,000 shares of our common stock in exchange for the shares of Model Reorg, which merged into our
wholly-owned subsidiary, Model Reorg Acquisition LLC. Because the shares issued to the Model Reorg shareholders amounted to approximately 66% of our shares outstanding after the issuance, the transaction has been accounted for as a reverse
acquisition, and Model Reorg is being treated as the accounting acquirer. Accordingly, our historical financial statements reflect the historical results of Model Reorg prior to the transaction date of August 11, 2008 and
those of the combined companies beginning effective August 11, 2008, and the Merger consideration has been allocated among the fair values of E Coms assets and liabilities as of the Merger date. All intercompany balances and
transactions have been eliminated in consolidation. The Company is continuing to use the same fiscal year end, the Saturday closest to January 31, as E Com used before the Merger. Since Model Reorgs fiscal year end before the Merger was
October 31, its fiscal quarter that began November 1, 2007 and ended immediately before the beginning of E Coms next fiscal year on February 3, 2008 is a separately audited transition period. We refer to the fiscal year
beginning February 3, 2008 and ending January 31, 2009 as fiscal 2008, the transition period beginning November 1, 2007 and ending February 2, 2008 as the transition period, and the fiscal year beginning
November 1, 2007 and ending October 31, 2008 as fiscal 2007. The audited consolidated financial statements of Model Reorg as of October 31, 2007 and for the year ended October 31, 2007, as well as the audited
consolidated financial statements of Model Reorg as of and for the thirteen weeks ended February 2, 2008 are included in Item 8. The unaudited financial statements of Model Reorg as of July 31, 2008 and for the three months and nine
months ended July 31, 2008 and 2007 were filed with the SEC in a form 8-K/A on October 27, 2008.

The Companys net sales in
fiscal 2008 increased 26.7% from the twelve months ended February 2, 2008 to $429.3 million, primarily due to the inclusion of the results of the Perfumania retail division beginning August 11, 2008. Perfumanias sales rose modestly
compared to the prior year as a result of an increase in the number of stores. Wholesale revenues decreased by 22.5% from the prior period due primarily to the impact of the economic slowdown on consumers ability to purchase and our wholesale
customers ability borrow. A portion of the decrease was also due to the fact that the prior periods results had included sales to E Com before the Merger.

Principally because of the addition of Perfumanias operating expenses for the period beginning August 11, 2008, our operating expenses for fiscal 2008, exclusive of the impairment charge described below,
were $127.4 million or approximately 108% higher than those for the previous year. Excluding expenses of Perfumanias retail division, operating expenses decreased slightly.

Because of the impact of the economic slowdown on our sales, as well as our sharply diminished market capitalization, we recorded charges of $68.1
million for impairment of long-lived assets and goodwill for the fourth quarter of fiscal 2008 and the full fiscal year. As a result, we recognized a loss from operations in fiscal 2008 of approximately $60.7 million.

Including $12 million of interest expense and an income tax provision of $14.3 million, we realized a net loss of approximately $87.0 million in fiscal
2008, compared with net income of $13.6 million in the year ended February 2, 2008.

The following table sets forth selected items
from our Consolidated Statements of Operations expressed as a percentage of total net sales for the periods indicated:

PERCENTAGE OF NET
SALES



|                                             |  |                                   |    |  |                                      |   |  |                                   |  
|-------------------------------------------- |  | --------------------------------- | -- |  | ------------------------------------ | - |  | --------------------------------- | -
|                                             |  | Fiscal year EndedJanuary 31, 2009 |    |  | Thirteen weeks EndedFebruary 2, 2008 |   |  | Fiscal year EndedOctober 31, 2007 |  
|Total net sales                              |  | 100.0                             | %  |  | 100.0                                | % |  | 100.0                             | %
|                                             |  |                                   |    |  |                                      |   |  |                                   |  
|Total gross profit                           |  | 31.4                              |    |  | 29.2                                 |   |  | 27.6                              |  
|                                             |  |                                   |    |  |                                      |   |  |                                   |  
|Selling, general and administrative expenses |  | 28.0                              |    |  | 17.0                                 |   |  | 18.4                              |  
|Asset impairment                             |  | 15.9                              |    |  |                                     |   |  |                                  |  
|Depreciation and amortization                |  | 1.7                               |    |  | 0.3                                  |   |  | 0.4                               |  
|Recovery on vendor advances                  |  |                                  |    |  |                                     |   |  | (0.7                              | )
|                                             |  |                                   |    |  |                                      |   |  |                                   |  
|Total operating expenses                     |  | 45.6                              |    |  | 17.3                                 |   |  | 18.1                              |  
|                                             |  |                                   |    |  |                                      |   |  |                                   |  
|(Loss) income from operations                |  | (14.2                             | )  |  | 11.9                                 |   |  | 9.5                               |  
|                                             |  |                                   |    |  |                                      |   |  |                                   |  
|Interest expense                             |  | (2.8                              | )  |  | 2.8                                  |   |  | 3.9                               |  
|                                             |  |                                   |    |  |                                      |   |  |                                   |  
|(Loss) income before income taxes            |  | (17.0                             | )  |  | 9.1                                  |   |  | 5.6                               |  
|Income tax provision                         |  | (3.2                              | )  |  | 3.8                                  |   |  | 2.2                               |  
|                                             |  |                                   |    |  |                                      |   |  |                                   |  
|Net (loss) income                            |  | (20.2                             | )% |  | 5.3                                  | % |  | 3.4                               | %
|                                             |  |                                   |    |  |                                      |   |  |                                   |  



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CRITICAL ACCOUNTING ESTIMATES

Our consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (GAAP). Preparation of these statements requires
management to make judgments and estimates that affect the reported amounts of assets, liabilities, revenues and expenses. On an on-going basis, management evaluates its estimates, including those related to bad debts, inventories, asset
impairments, sales returns and allowances, and other contingent assets and liabilities. As such, some accounting policies have a significant impact on amounts reported in these financial statements. The judgments and estimates made can significantly
affect results. Materially different amounts might be reported under different conditions or by using different assumptions. We consider an accounting policy to be critical if it is both important to the portrayal of our financial condition and
results of operations, and requires significant judgment and estimates by management in its application. We have identified certain critical accounting policies that affect the significant estimates and judgments used in the preparation of its
financial statements.

Accounts Receivable, Net of Allowances

In the normal course of business, we extend credit to wholesale customers that satisfy pre-determined credit criteria. Accounts receivable, net of allowances, as shown on the consolidated balance sheets, is net of
allowances for doubtful accounts. An allowance for doubtful accounts is determined through the analysis of the aging of accounts receivable at the date of the financial statements, assessments of collectability based on an evaluation of historical
and anticipated trends, the financial condition of our customers and an evaluation of the impact of economic conditions. Should circumstances change or economic conditions deteriorate significantly, we may need to increase our provisions.

Inventory Adjustments and Writeoffs

Inventories are stated at the lower of cost or market, with cost being determined on a weighted average cost basis, which approximates FIFO. We review our inventory on a regular basis for excess and potentially slow moving inventory based
on prior sales, forecasted demand, historical experience and through specific identification of obsolete or damaged merchandise and we record adjustments to reduce the carrying value of inventory to the lower of cost or market in accordance with our
assessment. If actual sales are less than our forecasts, additional writeoffs could be necessary. Inventory shrinkage is estimated and accrued between physical inventory counts. Significant differences between future experience and that which was
projected (for either the shrinkage or inventory reserves) could affect the recorded amounts of inventory and cost of sales.

Impairment of
Long-Lived Assets

When events or changes in circumstances indicate that the carrying values of long-lived assets may be impaired,
an evaluation of recoverability is performed by comparing the carrying value of the assets to projected future undiscounted cash flows in addition to other quantitative and qualitative analyses. Inherent in this process is significant management
judgment as to the projected cash flows. Upon indication that the carrying value of such assets may not be recoverable, the Company recognizes an impairment loss as a charge against current operations. Property and equipment assets are grouped at
the lowest level for which there are identifiable cash flows when assessing impairment. Cash flows for retail assets are identified at the individual store level. Factors that could trigger an



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impairment review include a significant underperformance relative to expected historical or projected future operating results, or a significant negative
industry or economic trend. Judgments are also made as to whether under-performing stores should be closed. Even if a decision has been made not to close an under-performing store, the assets at that store may be impaired.

Due in part to the deteriorating United States economy and resulting decline in retail sales which occurred in the fourth quarter of fiscal 2008 and in
accordance with Statement of Financial Accounting Standards (SFAS) No. 144 Accounting for the Impairment or Disposal of Long-Lived Assets (SFAS 144), the Company conducted an internal review of its
long-lived assets at the store level in the fourth quarter of fiscal 2008 and determined that the carrying value of certain assets exceeded their projected future undiscounted cash flows. The Company then determined the fair value of the identified
long-lived assets by discounting their projected future cash flows using a rate approximating the Companys weighted average cost of capital, which resulted in an impairment charge of approximately $3.3 million.

As the projection of future cash flows requires the use of judgments and estimates, if actual results are materially different than these judgments or
estimates, additional charges could be necessary. Significant deterioration in the performance of the Companys stores compared to projections could result in significant additional asset impairments.

Impairment of Goodwill and Intangible Assets

Pursuant to the provisions of SFAS No. 142, Goodwill and Other Intangible Assets,(SFAS 142) the Companys goodwill is tested for impairment annually (or more frequently if impairment indicators
arise). Pursuant to SFAS 142, a reporting unit is defined as an operating segment or one level below an operating segment (a component), for which discrete financial information is available and reviewed by management. The Companys
reporting units were identified as its retail and wholesale segments. The first step of this test, used to identify potential impairment, compares the fair value of a reporting unit with its carrying amount, including goodwill. The second step, if
necessary, measures the amount of the impairment. Fair value is principally estimated using a discounted cash flow model which depends on, among other factors, estimates of future sales and expense trends, liquidity and capitalization. The discount
rate used approximates the weighted average cost of capital of a hypothetical third party buyer. Owned tradenames that have been determined to have indefinite lives are not subject to amortization but are reviewed at least annually for potential
impairment in accordance with SFAS 142, as mentioned above. The fair values are estimated and compared to their carrying values.

Trademarks, including tradenames and owned licenses having finite lives are amortized over their respective lives to their estimated residual values and are also reviewed for impairment in accordance with SFAS 144. The recoverability of the
carrying values of all long-lived assets with finite lives is re-evaluated when changes in circumstances indicate the assets value may be impaired. Impairment testing is based on a review of forecasted operating cash flows and the
profitability of the related brand.

Since the third quarter of fiscal 2008, the capital markets have experienced substantial volatility
and the Companys stock price declined substantially, causing the Companys book value to exceed its market capitalization, plus a reasonable control premium. In addition, the operating performance and cash flows of our retail and
wholesale segments declined during the fourth quarter of fiscal 2008. Accordingly, the Company compared its market capitalization to the combined fair values of its reporting units and analyzed its future cash flow projections. Based on
managements impairment review at January 31, 2009, we determined that goodwill was impaired in full and a portion of Perfumanias tradename was impaired, and we recorded an impairment charge. We will continue to monitor the expected
future cash flows of the Companys reporting units and the long-term market capitalization trends to assess the carrying values of the intangible assets. Further declines could result in additional impairment charges.

Sales and Allowances

Revenue from wholesale
transactions is recorded when title passes. Wholesale revenue is recorded net of returns, discounts and allowances. Revenue from retail sales is recorded, net of discounts, at the point of sale, and for consignment sales, when sale to the ultimate
customer occurs. Revenue from Internet sales is recognized at the time products are delivered to customers. We record an estimate of returns, discounts and allowances, and review and refine these estimates on a regular basis based on current
experience and trends. Our historical estimates of these costs have not differed materially from actual results, however, if the actual rate of sales returns increases significantly, our operating results could be adversely affected.

Valuation of Deferred Tax Assets

SFAS
No. 109, Accounting for Income Taxes, (SFAS 109) requires that deferred tax assets be evaluated for future realization and reduced by a valuation allowance to the extent we believe it is more likely than not that
a portion of these assets will not be realized. Financial Accounting Standards Board (FASB) Interpretation No. (FIN) 48, Accounting for Uncertainty in Income Taxes-an interpretation of FASB Statement
No. 109clarifies the accounting for uncertainty in income taxes recognized under SFAS 109. FIN 48 prescribes a comprehensive model for the financial statement recognition, presentation and disclosure



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of uncertain tax positions taken or expected to be taken in an income tax return and also provides guidance on various related matters such as derecognition,
interest and penalties, and disclosure. We consider many factors when assessing the likelihood of future realization of our deferred tax assets including our recent cumulative earnings experience by taxing jurisdiction, expectations of future
taxable income, the carry-forward periods available to us for tax reporting purposes and other relevant factors. The range of possible judgments relating to the valuation of our deferred tax assets is very wide. Significant judgment is required in
making these assessments and it is very difficult to predict when, if ever, our assessment may conclude that the remaining portion of our deferred tax assets is realizable. Significant differences between future experience and that which was
projected in calculating deferred tax assets could result in significant additional adjustments to our deferred tax assets and income tax expense.

FISCAL YEAR 2008 COMPARED TO THE YEAR ENDED FEBRUARY 2, 2008

As discussed above, because the Merger with Model Reorg was
treated as a reverse acquisition for accounting purposes, (i) the consolidated financial statements for the periods discussed in this section include only the results of Model Reorg for the year ended February 2, 2008, as well as for the
partial year through August 10, 2008, and (ii) the results of the Perfumania retail operations are included only for the period August 11, 2008 through January 31, 2009. However, we also provide information about
Perfumanias business during the period before August 11, 2008 to assist in understanding the trends in our current business, including comparisons between Perfumanias fiscal 2008 and Perfumanias fiscal 2007 (the 52 weeks ended
February 2, 2008) net sales, gross profit and selling, general and administrative expenses. Furthermore, as a result of the Merger, wholesale transactions between Perfumania and Model Reorg that were previously recorded as affiliate
transactions became intercompany transactions that are eliminated in consolidation. In order to provide a meaningful period-to-period comparison, the following discussion compares the year ended January 31, 2009 (fiscal 2008) with the year
ended February 2, 2008.

Net Sales:

We recognized net sales of $429.3 million in fiscal 2008, an increase of 26.7% from the $338.7 million recorded in the twelve months ended February 2, 2008. The breakdown of sales between wholesale and retail was as follows:



|                |  |                    |         |                    |       |   |                  |   |                    |  |       |                               |  |       |   
|--------------- |  | ------------------ | ------- | ------------------ | ----- | - | ---------------- | - | ------------------ |  | ----- | ----------------------------- |  | ----- | --
|                |  | For the year ended |        
|                |  | ($ in thousands)   |        
|                |  | January 31, 2009   |         | Percentage ofSales |       |   | February 2, 2008 |   | Percentage ofSales |  |       | PercentageIncrease (Decrease) | 
|                |  |                    |         |                    |       |   | (unaudited)      |   |                    |  |       |                               | 
|Retail          |  | $                  | 225,867 |                    | 52.6  | % |                  | $ | 76,267             |  | 22.5  | %                             |  | 196.2 | % 
|Wholesale       |  |                    | 203,427 |                    | 47.4  | % |                  |   | 262,430            |  | 77.5  | %                             |  | (22.5 | )%
|                |  |                    |         |                    |       |   |                  |   |                    |  |       |                               |  |       |   
|Total net sales |  | $                  | 429,294 |                    | 100.0 | % |                  | $ | 338,697            |  | 100.0 | %                             |  | 26.7  | % 
|                |  |                    |         |                    |       |   |                  |   |                    |  |       |                               |  |       |   

Excluding $144.4 million in sales from Perfumania which are included in the above sales for the
period from August 11, 2008 through January 31, 2009, net sales decreased by $53.8 million or 15.9%. Included in wholesale sales are $15.4 million and $32.3 million of pre-Merger sales to E Com in fiscal 2008 and the year ended
February 2, 2008, respectively, which are not recognized following the Merger. The remaining decrease in wholesale sales of $42.1 million is the result of the continuing tightening of credit resources generally, which decreases customers
ability to purchase. Also, the reduction in consumer spending and the weak global economy caused wholesale customers to reduce their demand for fragrance for the 2008 holiday season.

Perfumanias retail sales for fiscal 2008 increased by 4.0% to $253.9 million compared to the prior year. The average number of stores operated was
329 in fiscal 2008, versus 283 in the prior year, which contributed to the increase in retail sales. However, Perfumanias comparable store sales decreased by 4.4% during fiscal 2008. Comparable store sales measure sales from stores that have
been open for one year or more. We exclude stores that are closed for renovation from comparable store sales from the month during which renovation commences until the first full month after reopening. The average retail price per unit sold during
fiscal 2008 increased 8.0% from the prior year and the total number of units sold decreased by 3.6%. We attribute the increase in the average retail price per unit sold to changes in our product mix and promotions resulting in more sales of higher
priced merchandise. The number of units sold was affected by softness in the United States economy, declining consumer confidence and the resulting weak mall traffic.



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We expect the softness in wholesale and retail sales to continue for the foreseeable future until
consumer confidence and the global economy improve.

Cost of Goods Sold:

Cost of goods sold includes the cost of merchandise sold, inventory valuation adjustments, inventory shortages, damages and freight charges.Cost
of goods sold increased 21.6% from $242.1 million in the year ended February 2, 2008 to $294.5 million in fiscal 2008. The breakdown between wholesale and retail was as follows:



|                         |  |                    |         |                  |   |                               |  |       |   
|------------------------ |  | ------------------ | ------- | ---------------- | - | ----------------------------- |  | ----- | --
|                         |  | For the year ended |        
|                         |  | ($ in thousands)   |        
|                         |  |                    |        
|                         |  | January 31, 2009   |         | February 2, 2008 |   | Percentage Increase(Decrease) | 
|                         |  |                    |         | (unaudited)      |   |                               | 
|Retail                   |  | $                  | 133,327 |                  | $ | 45,999                        |  | 189.9 | % 
|Wholesale                |  |                    | 161,147 |                  |   | 196,131                       |  | (17.8 | )%
|                         |  |                    |         |                  |   |                               |  |       |   
|Total cost of goods sold |  | $                  | 294,474 |                  | $ | 242,130                       |  | 21.6  | % 
|                         |  |                    |         |                  |   |                               |  |       |   

Excluding $82.5 million in cost of goods sold for Perfumania, which is included in the above cost
of goods sold for the period from August 11, 2008 through January 31, 2009, cost of goods sold decreased by $30.1 million or 12.4%. This decrease was due principally to the decrease in wholesale sales.

Gross Profit:

Gross profit increased 39.6% from
$96.6 million in the year ended February 2, 2008 to $134.8 million in fiscal 2008. The breakdown between wholesale and retail was as follows:



|                   |  |                  |         |                  |   |                               |  |       |   
|------------------ |  | ---------------- | ------- | ---------------- | - | ----------------------------- |  | ----- | --
|                   |  | January 31, 2009 |         | February 2, 2008 |   | Percentage Increase(Decrease) | 
|                   |  | (unaudited)      |        
|Retail             |  | $                | 92,540  |                  | $ | 30,268                        |  | 205.7 | % 
|Wholesale          |  |                  | 42,280  |                  |   | 66,299                        |  | (36.2 | )%
|                   |  |                  |         |                  |   |                               |  |       |   
|Total gross profit |  | $                | 134,820 |                  | $ | 96,567                        |  | 39.6  | % 
|                   |  |                  |         |                  |   |                               |  |       |   

Gross profit percentages for the same periods were:



|                    |  |                    |   |  |                  |  
|------------------- |  | ------------------ | - |  | ---------------- | -
|                    |  | For the year ended |  
|                    |  |                   
|                    |  | January 31, 2009   |   |  | February 2, 2008 |  
|                    |  |                    |   |  | (unaudited)      |  
|Retail              |  | 41.0               | % |  | 39.7             | %
|Wholesale           |  | 20.8               | % |  | 25.3             | %
|Gross profit margin |  | 31.4               | % |  | 28.5             | %



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Excluding $62.0 million in gross profit from Perfumania which is included in the above gross profit for
the period from August 11, 2008 through January 31, 2009, gross profit decreased by $23.8 million or 24.6%. Excluding Perfumanias results, the decrease in gross profit was due to the decrease in wholesale sales discussed above.

Perfumanias retail gross profit for fiscal 2008 increased by 3.7% to $112.7 million versus $108.6 million in the prior year, due to
the increase in Perfumanias retail sales discussed above. For these same periods, Perfumanias retail gross margins were 44.4% and 44.5%, respectively.

Operating Expenses:

Principally because of the addition of Perfumanias operating expenses for the period from
August 11, 2008 through January 31, 2009, operating expenses for fiscal 2008, exclusive of the $68.1 million impairment charges described below, were approximately $127.5 million, or 100% higher than those for the year ended
February 2, 2008. Excluding expenses of Perfumania and the impairment charge, operating expenses were approximately equal to those for the year ended February 2, 2008.

Selling, general and administrative expenses include payroll and related benefits for our distribution centers, sales, store operations, field
management, purchasing and other corporate office and administrative personnel; rent, common area maintenance, real estate taxes and utilities for our stores, distribution centers and corporate office; advertising, consignment fees, sales promotion,
insurance, supplies, freight out, and other administrative expenses. The breakdown of operating expenses was as follows:



|                                    |  |                    |         |   |                  |   |        |                               |  |        |   
|----------------------------------- |  | ------------------ | ------- | - | ---------------- | - | ------ | ----------------------------- |  | ------ | --
|                                    |  | For the year ended |        
|                                    |  | ($ in thousands)   |        
|                                    |  |                    |        
|                                    |  | January 31, 2009   |         |   | February 2, 2008 |   |        | Percentage Increase(Decrease) | 
|                                    |  |                    |         |   | (unaudited)      |   |        |                               | 
|                                    |  |                    |        
|Selling, general and administrative |  | $                  | 119,994 |   |                  | $ | 62,328 |                               |  | 92.5   | % 
|Asset impairment                    |  |                    | 68,078  |   |                  |   |       |                               |  | 100.0  | % 
|Depreciation and amortization       |  |                    | 7,423   |   |                  |   | 1,336  |                               |  | 455.6  | % 
|Recovery on vendor advances         |  |                    |        |   |                  |   | (2,367 | )                             |  | (100.0 | )%
|                                    |  |                    |         |   |                  |   |        |                               |  |        |   
|Total operating expenses            |  | $                  | 195,495 |   |                  | $ | 61,297 |                               |  | 218.9  | % 
|                                    |  |                    |         |   |                  |   |        |                               |  |        |   
|(Loss) income from operations       |  | $                  | (60,675 | ) |                  | $ | 35,271 |                               |  | (272.0 | )%
|                                    |  |                    |         |   |                  |   |        |                               |  |        |   

Selling, general and administrative expenses increased 92.5% from $62.3 million in the year ended
February 2, 2008 to $120.0 million in fiscal 2008 due to the addition of Perfumanias expenses following August 11, 2008. Excluding Perfumanias selling, general and administrative expenses of $60.5 million, which are included
for the period from August 11, 2008 through January 31, 2009, selling, general and administrative expenses decreased by $2.8 million or 4.5%. Included in selling, general and administrative expenses are expenses in connection with service
agreements with Quality King Distributors, Inc. (Quality King), which were $1.1 million for fiscal 2008, compared with $3.7 million for the year ended February 2, 2008. These service agreements are described in Note 7 to the
consolidated financial statements included in Item 8 of this Form 10-K.

Perfumanias selling, general and administrative
expenses for fiscal 2008 increased by 14.6% to $114.6 million compared to $100.0 million in the prior year. The increase was largely attributable to the additional payroll, occupancy and store opening expenses needed to operate the 52 net new stores
opened over the past year.

Asset impairment of $68.1 million as of January 31, 2009 relates to non-cash charges for impairment of
goodwill of approximately $60.3 million, tradename of $4.5 million and long-lived store assets of $3.3 million. At the end of fiscal 2008, we performed the annual impairment testing of goodwill and intangible assets with indefinite lives. Management
considers many factors in evaluating whether the carrying value of these assets may not be recoverable, including the actual and projected performance and cash flows of the reporting units and the market capitalization in relation to the book value
of the Company. Beginning in the third quarter of fiscal 2008 and continuing into 2009, the capital markets experienced substantial volatility and the Companys stock price declined substantially, causing the Companys book value to exceed
its market capitalization, plus a reasonable control premium. In addition, the operating performance and cash flows of our retail and wholesale segments declined during the fourth quarter of fiscal 2008. Accordingly, we compared the Companys
market capitalization to the combined fair values of its reporting units and analyzed our projected future cash flows. We determined the fair values of the reporting units using valuation techniques based on estimates, judgments and assumptions that
management believes were appropriate in the circumstances. Based on this analysis, we concluded that $4.5 million of trademarks, all of which related to trademarks recorded as a result of the Merger, was impaired, and that the Companys
remaining goodwill of $60.3 million, including $39.9 of goodwill recorded as a result of the Merger, was fully impaired.



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At the same time, we also conducted an internal review of the Companys long-lived assets at the
store level and determined that the carrying value of certain assets exceeded their future undiscounted cash flows. We then determined the fair value of the identified long-lived assets by discounting their future cash flows using a rate
approximating the Companys weighted average cost of capital, which resulted in an impairment charge with respect to long-lived assets at January 31, 2009 of approximately $3.3 million. We do not anticipate any future cash expenditures in
connection with these impairment charges.

Depreciation and amortization was approximately $7.4 million in fiscal 2008, compared to $1.3
million for the year ended February 2, 2008. Approximately $4.7 million of the total increase is attributable to Perfumanias retail division. Of the remaining $1.4 million increase, $0.8 million relates to amortization of deferred
financing costs and $0.1 million relates to depreciation of asset purchases for the new executive office and distribution center in Bellport, New York.

A reversal of a reserve on vendor advances of approximately $2.4 million was included in the total operating expenses for the year ended February 2, 2008.

As a result of the foregoing, we recognized a net loss from operations in fiscal 2008 of approximately $60.7 million, compared to net income from
operations in the year ended February 2, 2008 of $35.3 million.

Other Expenses:



|                 |  |                    |        |                  |   |                     |  |      |   
|---------------- |  | ------------------ | ------ | ---------------- | - | ------------------- |  | ---- | --
|                 |  | For the year ended |       
|                 |  | ($ in thousands)   |       
|                 |  |                    |       
|                 |  | January 31, 2009   |        | February 2, 2008 |   | Percentage Decrease | 
|                 |  |                    |        | (unaudited)      |   |                     | 
|                 |  |                    |       
|Interest expense |  | $                  | 12,023 |                  | $ | 12,464              |  | (3.5 | )%

Interest expense was approximately $12.0 million for fiscal 2008 compared with approximately $12.5
million in the year ended February 2, 2008. The fiscal 2008 amount includes Model Reorg prior to the Merger on August 11, 2008 and then the combined company for the remainder of the year, while the amount for the year ended
February 2, 2008 included Model Reorg only. Overall, the interest rates on total variable interest debt decreased by approximately 0.2% during fiscal 2008 as compared to the year ended February 2, 2008.

Income Tax Provision:



|                     |  |                    |        |                  |   |                     |  |      |  
|-------------------- |  | ------------------ | ------ | ---------------- | - | ------------------- |  | ---- | -
|                     |  | For the year ended |       
|                     |  | ($ in thousands)   |       
|                     |  |                    |       
|                     |  | January 31, 2009   |        | February 2, 2008 |   | Percentage Increase | 
|                     |  |                    |        | (unaudited)      |   |                     | 
|                     |  |                    |       
|Income tax provision |  | $                  | 14,262 |                  | $ | 9,225               |  | 54.6 | %

We recognize deferred tax assets and liabilities for the expected future tax consequences
attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax bases, and operating loss and tax credit carry forwards. We recognize valuation allowances to reduce deferred
tax assets to the amounts that are more likely than not to be realized. In assessing the likelihood of realization, we consider past taxable income, estimates of future taxable income and tax planning strategies. We performed a comprehensive review
of the likely realization of these assets at January 31, 2009, considering the current broad economic environment and the challenges facing retailers for the foreseeable future. We concluded that it was necessary to record a valuation allowance
equal to the full amount of our deferred tax assets, which was reflected as a non-cash charge of $19.5 million in the tax provision for fiscal 2008.



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In making this determination, we considered our fiscal 2008 net loss and the uncertainty as to when
conditions will improve to the extent that we will have sufficient taxable income of the appropriate character to utilize our deferred tax assets. Our effective tax rate for fiscal 2008 and the year ended February 2, 2008 was (19.6%) and
40.5%, respectively. The effective tax rate of (19.6%) in fiscal 2008 differed from our federal statutory rate primarily due to the impact of recording the valuation allowance described above and non-deductible expenses.

Net Loss

As a result of the foregoing, and taking
into account a $64.4 million net loss attributable to Perfumania for the period August 11, 2008 to January 31, 2009, we realized a net loss of approximately $87.0 million in fiscal 2008, compared to net income of $13.6 million in the year
ended February 2, 2008.

THIRTEEN WEEKS ENDED FEBRUARY 2, 2008 COMPARED TO THIRTEEN WEEKS ENDED FEBRUARY 3, 2007

Net Sales:



|                |  |                  |         |                    |       |   |                  |   |                    |  |       |                              |  |      |   
|--------------- |  | ---------------- | ------- | ------------------ | ----- | - | ---------------- | - | ------------------ |  | ----- | ---------------------------- |  | ---- | --
|                |  | February 2, 2008 |         | Percentage ofSales |       |   | February 3, 2007 |   | Percentage ofSales |  |       | PercentageIncrease(Decrease) | 
|                |  |                  |         |                    |       |   | (unaudited)      |   |                    |  |       |                              | 
|                |  |                  |         |                    |      
|Wholesale       |  | $                | 85,106  |                    | 73.7  | % |                  | $ | 74,019             |  | 70.8  | %                            |  | 14.9 | % 
|Retail          |  |                  | 30,363  |                    | 26.3  | % |                  |   | 30,465             |  | 29.2  | %                            |  | (0.3 | )%
|                |  |                  |         |                    |       |   |                  |   |                    |  |       |                              |  |      |   
|Total Net Sales |  | $                | 115,469 |                    | 100.0 | % |                  | $ | 104,484            |  | 100.0 | %                            |  | 10.5 | % 
|                |  |                  |         |                    |       |   |                  |   |                    |  |       |                              |  |      |   

Net sales revenues increased 10.5% from $104.5 million in the thirteen weeks ended
February 3, 2007 to $115.5 million in the transition period.

Included in wholesale sales are $13.3 million and $6.0 million of
affiliate sales to Perfumania in the transition period and the thirteen weeks ended February 3, 2007, respectively. Excluding affiliate sales, net sales increased $3.9 million or 3.7%. The increase in sales to Perfumania, as well as an increase
in sales to another major customer, accounted for the increase in sales for the transition period as compared to the same period in the prior year. This was the result of additional manufacturer relationships established in the transition period, an
increase in product offerings with existing manufacturers and new product launches.

Cost of Goods Sold:

Cost of goods sold include the cost of merchandise sold, inventory valuation adjustments, inventory shortages, damages and freight charges. Individual
components of cost of goods sold were consistent between the transition period and the thirteen weeks ended February 3, 2007.



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|                         |  |                              |        |                  |   |                              |  |      |   
|------------------------ |  | ---------------------------- | ------ | ---------------- | - | ---------------------------- |  | ---- | --
|                         |  | For the Thirteen Weeks Ended |       
|                         |  | ($ in thousands)             |       
|                         |  | February 2, 2008             |        | February 3, 2007 |   | PercentageIncrease(Decrease) | 
|                         |  |                              |        | (unaudited)      |   |                              | 
|                         |  |                              |       
|Wholesale                |  | $                            | 63,207 |                  | $ | 57,950                       |  | 9.1  | % 
|Retail                   |  |                              | 18,605 |                  |   | 18,936                       |  | (1.7 | )%
|                         |  |                              |        |                  |   |                              |  |      |   
|Total cost of goods sold |  | $                            | 81,812 |                  | $ | 76,886                       |  | 6.4  | % 
|                         |  |                              |        |                  |   |                              |  |      |   

Gross Profit:



|                   |  |                              |        |                  |   |                              |  |      |  
|------------------ |  | ---------------------------- | ------ | ---------------- | - | ---------------------------- |  | ---- | -
|                   |  | For the Thirteen Weeks Ended |       
|                   |  | ($ in thousands)             |       
|                   |  | February 2, 2008             |        | February 3, 2007 |   | PercentageIncrease(Decrease) | 
|                   |  |                              |        | (unaudited)      |   |                              | 
|                   |  |                              |       
|Wholesale          |  | $                            | 21,899 |                  | $ | 16,069                       |  | 36.3 | %
|Retail             |  |                              | 11,758 |                  |   | 11,529                       |  | 2.0  | %
|                   |  |                              |        |                  |   |                              |  |      |  
|Total gross profit |  | $                            | 33,657 |                  | $ | 27,598                       |  | 22.0 | %
|                   |  |                              |        |                  |   |                              |  |      |  

The change in total gross profit dollars for the transition period as compared to the same period
in the prior year was primarily attributable to the increase in sales.



|                        |  |                              |   |  |                  |  
|----------------------- |  | ---------------------------- | - |  | ---------------- | -
|                        |  | For the Thirteen Weeks Ended |  
|                        |  | ($ in thousands)             |  
|                        |  |                             
|                        |  | February 2, 2008             |   |  | February 3, 2007 |  
|                        |  |                              |   |  | (unaudited)      |  
|                        |  |                             
|Wholesale               |  | 25.7                         | % |  | 21.7             | %
|Retail                  |  | 38.7                         | % |  | 37.8             | %
|Gross profit percentage |  | 29.1                         | % |  | 26.4             | %

Gross profit percentages increased during the transition period as compared to the same period in
the prior year. The increase resulted from an increase in sales at higher margins due to changes in product mix. A change in the mix of products sold to Perfumania increased gross profit on such sales to 14.0%, compared with (1.8%) in the
corresponding period of the prior year.



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##### Table of Contents

Operating Expenses:



|                                    |  |                              |        |                  |   |                              |  |       |   
|----------------------------------- |  | ---------------------------- | ------ | ---------------- | - | ---------------------------- |  | ----- | --
|                                    |  | For the Thirteen Weeks Ended |       
|                                    |  | ($ in thousands)             |       
|                                    |  | February 2, 2008             |        | February 3, 2007 |   | PercentageIncrease(Decrease) | 
|                                    |  |                              |        | (unaudited)      |   |                              | 
|Selling, general and administrative |  | $                            | 19,622 |                  | $ | 17,407                       |  | 12.7  | % 
|Depreciation and amortization       |  |                              | 340    |                  |   | 415                          |  | (18.1 | )%
|                                    |  |                              |        |                  |   |                              |  |       |   
|Total operating expense             |  | $                            | 19,962 |                  | $ | 17,822                       |  | (12.0 | )%
|                                    |  |                              |        |                  |   |                              |  |       |   
|Income from operations              |  | $                            | 13,695 |                  | $ | 9,776                        |  | 40.1  | % 
|                                    |  |                              |        |                  |   |                              |  |       |   

The increase in selling, general and administrative expenses for the thirteen weeks ended
February 2, 2008 was caused by the expenses related to the increase in wholesale sales, such as sales commissions, shipping supplies, advertising and sales promotion. Also during the thirteen weeks ended February 2, 2008, additional costs
were incurred to consolidate and relocate the fragrance warehouse into the Bellport facility.

Included in operating expenses are allocated
operating expenses under the Quality King service arrangements. These allocated expenses amounted to $0.7 million or 3.6% of total operating expenses during the transition period as compared to $1.0 million or 5.8% of total operating expenses for
the thirteen weeks ended February 3, 2007.

Other Expenses:



|                 |  |                              |       |                  |   |                              |  |     |  
|---------------- |  | ---------------------------- | ----- | ---------------- | - | ---------------------------- |  | --- | -
|                 |  | For the Thirteen Weeks Ended |      
|                 |  | ($ in thousands)             |      
|                 |  | February 2, 2008             |       | February 3, 2007 |   | PercentageIncrease(Decrease) | 
|                 |  |                              |       | (unaudited)      |   |                              | 
|                 |  |                              |      
|Interest expense |  | $                            | 3,201 |                  | $ | 3,486                        |  | 8.2 | %

The decrease in interest expense results from a decrease in the interest rates on the revolving line of credit and
the intercompany payable to Quality King of approximately 1.1% during the transition period as compared to the same period in the prior year.

Income
Tax Provision:



|                     |  |                              |       |                  |   |                              |  |      |  
|-------------------- |  | ---------------------------- | ----- | ---------------- | - | ---------------------------- |  | ---- | -
|                     |  | For the Thirteen Weeks Ended |      
|                     |  | ($ in thousands)             |      
|                     |  | February 2, 2008             |       | February 3, 2007 |   | PercentageIncrease(Decrease) | 
|                     |  |                              |       | (unaudited)      |   |                              | 
|                     |  |                              |      
|Income tax provision |  | $                            | 4,387 |                  | $ | 2,515                        |  | 74.4 | %

The increase in income taxes is principally the result of the increase in income before taxes of
$4.2 million for the transition period as compared to the thirteen weeks ended February 3, 2007. In addition, income taxes during the transition period includes additional taxes paid for state income tax audits.



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LIQUIDITY AND CAPITAL RESOURCES

Our principal funding requirements are for inventory purchases, financing extended terms on accounts receivable, paying down accounts payable and debt, opening new stores and renovation of existing stores. Prior to
the Merger, Model Reorg also financed extended terms on accounts receivable from E Com. These capital requirements generally have been satisfied through borrowings under the respective revolving credit facilities and notes payable to affiliates.

On August 11, 2008, in conjunction with the Merger, the Company and certain of its subsidiaries entered into a new $250 million
revolving credit facility with a syndicate of banks for which General Electric Capital Corporation (GECC) serves as Agent (the Senior Credit Facility). The Senior Credit Facility is used for the Companys general
corporate purposes and those of its subsidiaries, including working capital. The Company and certain of its subsidiaries are co-borrowers under the Senior Credit Facility, and the Companys other subsidiaries have guaranteed all of their
obligations thereunder.

The Senior Credit Facility is scheduled to expire on August 11, 2011, when all amounts will be due and
payable in full. The Senior Credit Facility does not require amortization of principal and may be paid before maturity in whole or in part at the Companys option without penalty or premium; provided that, if the Company permanently reduces the
revolving commitment in connection with a prepayment, on or before August 11, 2009, it must pay a prepayment fee equal to 1% of the amount of such reduction, or after such date and on or before August 11, 2010, it must pay a prepayment fee
equal to 0.5% of the prepayment. Due to our non-compliance with certain covenants of the Senior Credit Facility, it is classified as a current liability on our consolidated balance sheet as of January 31, 2009.

Revolving loans under the Senior Credit Facility may be drawn, repaid and reborrowed up to the amount available under a borrowing base calculated with
reference to a specified percentage of the Companys eligible accounts and a specified percentage of the Companys eligible inventory from time to time. GECC has the right to impose reserves in its reasonable credit judgment, whether or
not there is an Event of Default, which would effectively reduce the borrowing base and thereby the amount that the borrowers may borrow under the Senior Credit Facility. As of January 31, 2009, GECC had established a $15 million reserve
against availability, reducing the amount the Company may borrow by $15 million. Under an amendment to the Senior Credit Facility executed as of May 26, 2009 (Waiver and Amendment No.1), reserves against borrowing availability
increasing from $9 million to $15 million at August 4, 2009 and thereafter will automatically apply, in addition to any reserves that may be imposed from time to time in GECCs reasonable credit judgment. The Senior Credit Facility also
includes a sub-limit of $25 million for letters of credit and a sub-limit of $12.5 million for swing line loans (that is, same-day loans from the lead or agent bank).

Until the end of fiscal 2008, interest under the Senior Credit Facility was, at the Companys election unless an Event of Default exists, set at either (i) the higher of The Wall Street Journal corporate
base rate or the federal funds rate plus 0.50% (the Base Rate) or (ii) the applicable London interbank offered rate (LIBOR), plus in each case, specified margins. These margins were determined based upon the
Companys excess availability (that is, at any time, an amount equal to (a) the lesser of the aggregate revolving commitments and the borrowing base at such time minus (b) the revolving exposure of all lenders) from time to time.
Interest rate margins were initially set at 2.50% per annum for LIBOR borrowings and 1.25% for Base Rate borrowings. However, as a result of the covenant defaults described below, effective January 23, 2009, GECC elected to impose the
Default Rate of interest on outstanding borrowings, which is 2% higher than the interest rate otherwise applicable. The Company was also required to pay fees equal to 0.375% of the unused amount of the Senior Credit Facility and the outstanding
amount of letters of credit under that facility.

Under Waiver and Amendment No.1, interest under the Senior Credit Facility going forward
will be, at the Companys election unless an event of default exists, either the highest of (A) The Wall Street Journal prime rate, (B) the federal funds rate plus .50% or (C) the sum of 3-month LIBOR plus 1.00% (the
Index Rate), in each case plus 3.50% or (ii) LIBOR (but not less than 2.00%) plus 4.50%. The Company is also now required to pay fees equal to 1.00% of the unused amount of the Senior Credit Facility and 4.50% of the outstanding
amount of any letters of credit under that facility.

All obligations of the Company under the Senior Credit Facility and under any
interest rate protection or other hedging arrangements entered into in connection with the Senior Credit Facility are secured by a first priority perfected security interest in all existing and after-acquired personal property and owned real
property owned by the Company and its subsidiaries, which are co-borrowers or guarantors, including, without limitation, 100% (or, in the case of excluded foreign subsidiaries, 66%) of the outstanding equity interests in their subsidiaries.



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The Senior Credit Facility limits the Companys and its subsidiaries ability to, among other
things: incur additional indebtedness; incur liens or guarantee obligations; pay dividends and make other distributions; make investments and enter into joint ventures; dispose of assets; and engage in transactions with affiliates, except for
certain existing arrangements under which the Company leases space and obtains certain business services from affiliated companies and other arrangements in the ordinary course of business. The Senior Credit Facility also provided that advances to
suppliers by the Company and its subsidiaries may not exceed $8 million with respect to all suppliers or $5 million with respect to any one supplier (together with its affiliates). Waiver and Amendment No. 1 reduced the limit for any one
supplier to $3 million.

Under the Senior Credit Facility, the Company and its subsidiaries have been required to maintain certain
financial ratios, as specified in the agreement. Beginning November 1, 2008, the Company was not in compliance with the maximum leverage ratio covenant and, beginning January 31, 2009, the Company was also not in compliance with the
minimum fixed charge coverage and the inventory turnover ratio covenants. Any such noncompliance permits the lenders to accelerate the indebtedness and terminate the credit facility which would result in all amounts outstanding, including all
accrued interest and unpaid fees, becoming immediately due and payable. Instead, GECC elected to impose the Default Rate of interest on outstanding borrowings, as described above.

In order to better align the provisions of the Senior Credit Facility with the Companys current business situation, Waiver and Amendment No.1
waived the covenant defaults and certain other defaults under the facility, provided for no testing of the minimum fixed charge coverage ratio, the inventory turnover ratio or the maximum leverage ratio covenants for the fiscal quarter ended
May 2, 2009, deleted the inventory turnover ratio covenant and the maximum leverage ratio covenant thereafter, and suspended the minimum fixed charge coverage ratio covenant until the fiscal quarter ending January 30, 2010.

The Senior Credit Facility also includes other customary events of default that would permit the lenders to accelerate the indebtedness and terminate the
credit facility. Any future defaults that are not waived could result in our having to refinance the Senior Credit Facility and obtain an alternative source of financing. Due to the current weakness in the credit markets, there is no assurance that
such financing would be obtained, or if such refinancing is obtained, that the terms of a new facility would be on terms comparable to the current Senior Credit Facility. If the Company were unable to obtain such financing, its operations and
financial condition would be materially adversely affected and it would be forced to seek an alternative source of liquidity, such as by selling additional securities, to continue operations, or to limit its operations.

At the closing of the Merger, six estate planning trusts established by Glenn, Stephen and Arlene Nussdorf (the Nussdorf Trusts) loaned an
aggregate of approximately $55 million to the Company on an unsecured basis. At the same time, we issued an unsecured subordinated promissory note in the principal amount of $35 million to Quality King. Glenn, Stephen and Arlene Nussdorf are
principal stockholders of the Company, and Quality King is wholly owned by them. All of the subordinated promissory notes issued to the Nussdorf Trusts and Quality King are subordinated to the Senior Credit Facility and, pursuant to amendments as of
May 26, 2009, no payments of principal or interest may be made before the maturity of the Senior Credit Facility on August 11, 2011. The maturity date of the subordinated promissory notes payable to the Nussdorf Trusts is February 8,
2012 and that of the note payable to Quality King is June 30, 2012. The Nussdorf Trust notes bear interest at a rate equal to 2% over the rate in effect from time to time on the revolving loans under the Senior Credit Facility, and the Quality
King note bears interest at a rate equal to 1% over the rate in effect from time to time on the revolving loans under the Senior Credit Facility. Quality King and the Nussdorf Trusts have acknowledged, by instruments dated as of March 15, 2009,
that the Companys nonpayment, because of the subordination provisions, of amounts otherwise due under these notes will not constitute a default under the notes.

On December 9, 2004, E Com issued a Subordinated Convertible Note (the Convertible Note) to Glenn and Stephen Nussdorf in exchange for a $5 million subordinated secured demand loan made in March 2004.
The Convertible Note was originally secured by E Coms assets, but, in connection with the August 11, 2008 financing transactions, Glenn and Stephen Nussdorf released and terminated their security interest. The Convertible Note was
originally payable in January 2007; however it was modified in January 2006 to extend the due date to January 2009. The Convertible Note is subordinate to all bank related indebtedness and, pursuant to a May 26, 2009 amendment, no payments of
principal or interest may be made before the maturity of the Senior Credit Facility on August 11, 2011. As a result, the Convertible Note is currently in default, resulting in an increase of 2% in the nominal interest rate, which is the prime
rate plus 1%. The Convertible Note allows Glenn and Stephen Nussdorf to convert any or all of the principal and accrued interest due on the Convertible Note into shares of the Companys common stock. The conversion price was originally $11.25,
which equaled the closing market price of E Coms common stock on December 9, 2004, and was reduced to $7.00 by the May 26, 2009 amendment.

Net cash used in operating activities during the year ended January 31, 2009 was approximately $9.5 million compared with approximately $51.6 million provided by operating activities during the transition period
ended February 2, 2008. The year ended January 31, 2009 includes activities for the combined companies beginning August 11, 2008 whereas the transition period ended February 2, 2008 includes Model Reorg only. Accounts receivable
decreased due to the decrease in sales to our wholesale customers. The decrease in accounts payable to non-affiliates is due to the timing of payments to our non-affiliated vendors in fiscal 2008.



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Our purchases from related parties (E Com before the Merger and Parlux Fragrances, Inc. throughout the
periods discussed) are generally payable in 90 days; however due to the seasonality of our business these terms are generally extended. Related party accounts have historically been brought closer to terms at the end of the holiday season. During
the rest of the year, the Company has relied upon these extended terms to provide a portion of its liquidity.

Net cash used in investing
activities was approximately $10.7 million in fiscal 2008 compared to $0.5 million in the transition period ended February 2, 2008. The current periods investing activities primarily represented spending for renovation of existing stores
and new Perfumania stores that opened after the Merger date and capitalized Merger costs. During fiscal 2008, Perfumania opened 57 new stores, 35 of which opened after the Merger date, relocated two existing stores and closed five stores. At
January 31, 2009, Perfumania operated 355 stores. Due to the current and anticipated economic environment in 2009, we plan to reduce the number of Perfumania new store openings to approximately 19 stores in fiscal 2009 and plan to close
approximately eight stores. We anticipate we will spend approximately $4 million in fiscal 2009 on capital expenditures, the majority of which will be used for Perfumania new store construction and remodels, although these amounts may be reduced if
our 2009 operating results fail to meet current expectations or GECC imposes additional restrictions on our Senior Credit Facility.

Net
cash provided by financing activities during fiscal 2008 was approximately $17.9 million, primarily from borrowings from affiliates, compared with approximately $47.6 million used in financing activities for the transition period ended
February 2, 2008.

A summary of our cash flows for fiscal 2008, the transition period, and fiscal 2007 is as follows (in thousands):



|                                                |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|----------------------------------------------- |  | --------------------------------- | ------- | - | ------------------------------------ | - | ------- | --------------------------------- |  | - | ------- | -
|                                                |  | Fiscal Year EndedJanuary 31, 2009 |         |   | Thirteen Weeks EndedFebruary 2, 2008 |   |         | Fiscal Year EndedOctober 31, 2007 | 
|Summary Cash Flow Information:                  |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Cash (used in) provided by operating activities |  | $                                 | (9,526  | ) |                                      | $ | 51,624  |                                   |  | $ | (12,307 | )
|Cash used in investing activities               |  |                                   | (10,652 | ) |                                      |   | (495    | )                                 |  |   | (2,115  | )
|Cash provided by (used in) financing activities |  |                                   | 17,885  |   |                                      |   | (47,622 | )                                 |  |   | 14,673  |  
|                                                |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|(Decrease) increase in cash                     |  |                                   | (2,293  | ) |                                      |   | 3,507   |                                   |  |   | 251     |  
|Cash at beginning of period                     |  |                                   | 6,495   |   |                                      |   | 2,988   |                                   |  |   | 2,737   |  
|                                                |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Cash at end of period                           |  | $                                 | 4,202   |   |                                      | $ | 6,495   |                                   |  | $ | 2,988   |  
|                                                |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  

Based on past performance and current expectations, we believe that our cash balances and the
available borrowing capacity under our revolving credit facility, our affiliated borrowings and our projected future operating results will generate sufficient liquidity to support the Companys working capital needs, capital expenditures and
debt service for the next twelve months. However, as discussed above, our bank lenders may reduce the amount of availability under the Senior Credit Facility, which could have a material adverse effect on our financial condition and results of
operations. They also would have the right to terminate our Senior Credit Facility if we default on our covenants, which would require us to seek alternative financing in a highly unfavorable credit environment. Furthermore, the state of the
national economy may worsen, which would further restrict customers ability to purchase fragrance products. Any of these circumstances, as well as any of the matters discussed in Risk Factors above, could have a materially adverse
effect on our business operations and financial condition, so there can be no assurance that managements plans and expectations will be successful.

SIGNIFICANT CONTRACTUAL OBLIGATIONS

The following table summarizes the Companys significant contractual obligations
at January 31, 2009. Certain of these contractual obligations are reflected in our consolidated balance sheet at January 31, 2009, while others are disclosed as future obligations.



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|                                |  |                         |         |                 |   |           |  |           |         |                  |   |         |  |   |        
|------------------------------- |  | ----------------------- | ------- | --------------- | - | --------- |  | --------- | ------- | ---------------- | - | ------- |  | - | -------
|                                |  | Payments due by periods
|                                |  | Total                   |         | Less than 1year |   | 1-3 years |  | 3-5 years |         | More than 5years
|Revolving credit facility (1)   |  | $                       | 153,383 |                 | $ |          |  | $         | 153,383 |                  | $ |        |  | $ |       
|Notes payable-affiliate         |  |                         | 97,019  |                 |   | 636       |  |           | 36,017  |                  |   | 60,366  |  |   |       
|Capital lease obligations (2)   |  |                         | 11,706  |                 |   | 1,270     |  |           | 2,585   |                  |   | 2,654   |  |   | 5,197  
|Operating lease obligations (3) |  |                         | 219,427 |                 |   | 27,982    |  |           | 51,193  |                  |   | 41,169  |  |   | 99,083 
|Minimum royalty obligations     |  |                         | 2,785   |                 |   | 2,085     |  |           | 700     |                  |   |        |  |   |       
|Other                           |  |                         | 544     |                 |   | 173       |  |           | 318     |                  |   | 53      |  |   |        
|                                |  |                         |         |                 |   |           |  |           |         |                  |   |         |  |   |        
|                                |  | $                       | 484,864 |                 | $ | 32,146    |  | $         | 244,196 |                  | $ | 104,242 |  | $ | 104,280
|                                |  |                         |         |                 |   |           |  |           |         |                  |   |         |  |   |        

| | 
| | 

| | (1) | This balance represents principal only as the interest rate is variable and accrues on outstanding balances which vary throughout the year. Due to our non-compliance with certain
covenants in the credit facility, although the credit facility matures on August 11, 2011, it is classified as a current liability on the Companys consolidated balance sheet as of January 31, 2009.
| | --- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (2) | Excludes projected sublease revenue we anticipate receiving on excess facility space.
| | --- | -------------------------------------------------------------------------------------

| | (3) | Excludes any amounts related to maintenance, taxes, insurance and other charges payable under operating lease agreements due to the future variability of these amounts.
| | --- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------

OFF-BALANCE SHEET ARRANGEMENTS

We have no off-balance sheet arrangements as defined by Item 303 (a) (4) of Regulation S-K.



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|ITEM 8. | FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
|------- | -------------------------------------------

The
financial information and the supplementary data required in response to this Item are as follows:

Table of Contents to Financial
Statements



|                                                                                                                                                                          |  |     
|------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ----
|                                                                                                                                                                          |  | PAGE
|Perfumania Holdings, Inc. and Subsidiaries                                                                                                                                |  |     
|                                                                                                                                                                          | 
|Reports of Independent Registered Public Accounting Firms                                                                                                                 |  | 30  
|                                                                                                                                                                          | 
|Consolidated Balance Sheets as of January 31, 2009 and February 2, 2008                                                                                                   |  | 32  
|                                                                                                                                                                          | 
|Consolidated Statements of Operations for the Fiscal Year Ended January 31, 2009, Thirteen Weeks Ended February 2, 2008 and Fiscal Year Ended October 
31, 2007           |  | 33  
|                                                                                                                                                                          | 
|Consolidated Statements of Shareholders Equity for the Fiscal Year Ended January 31, 2009, Thirteen Weeks Ended February 
2, 2008 and Fiscal Year Ended October 31, 2007 |  | 34  
|                                                                                                                                                                          | 
|Consolidated Statements of Cash Flows for the Fiscal Year Ended January 31, 2009, Thirteen Weeks Ended February 2, 2008 and Fiscal Year Ended October 
31, 2007           |  | 35  
|                                                                                                                                                                          | 
|Notes to Consolidated Financial Statements                                                                                                                                |  | 36  
|                                                                                                                                                                          | 
|Supplemental schedules have been omitted, as all required information is disclosed or not applicable.                                                                     |  |     



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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Shareholders of

Perfumania Holdings, Inc.

Bellport, New York

We have audited the accompanying
consolidated balance sheet of Perfumania Holdings, Inc. and subsidiaries (the Company) as of January 31, 2009 and the related consolidated statement of operations, shareholders equity, and cash flows for the year then ended.
These financial statements are the responsibility of the Companys management. Our responsibility is to express an opinion on the financial statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control
over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Companys internal control over financial reporting.
Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation. We believe that our audit provides a reasonable basis for our opinion.

In
our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of Perfumania Holdings, Inc.and subsidiaries as of January 31, 2009, and the results of its operations and its cash
flows for the year then ended, in conformity with accounting principles generally accepted in the United States of America.

/s/ DELOITTE & TOUCHE
LLP

Jericho, New York

July 2, 2009



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Report of Independent Registered Public Accounting Firm

Perfumania Holdings, Inc. and Subsidiaries

Bellport, New York

We have audited the accompanying consolidated balance sheet of Perfumania Holdings, Inc. and Subsidiaries (formerly Model Reorg, Inc. and Subsidiaries) as of
February 2, 2008 and the related consolidated statements of operations, shareholders equity and cash flows for the thirteen weeks ended February 2, 2008 and the year ended October 31, 2007. These financial statements are the
responsibility of the Companys management. Our responsibility is to express an opinion on these financial statements based on our audits.

We
conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements
are free of material misstatement. The Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits include consideration of internal control over financial reporting as a
basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Companys internal control over financial reporting. Accordingly, we express no such
opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the
overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated
financial statements referred to above present fairly, in all material respects, the financial position of Perfumania Holdings, Inc. and Subsidiaries (formerly Model Reorg, Inc. and Subsidiaries) as of February 2, 2008 and the results of its
operations and its cash flows for the thirteen weeks ended February 2, 2008 and the year ended October 31, 2007 in conformity with accounting principles generally accepted in the United States of America.

/s/ BDO Seidman, LLP

New York, New York

October 13, 2008



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PERFUMANIA HOLDINGS, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(in
thousands, except share amounts)



|                                                                                                                                                                                                          |  |                  |         |   |                  |   |         |  
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |  | ---------------- | ------- | - | ---------------- | - | ------- | -
|                                                                                                                                                                                                          |  | January 31, 2009 |         |   | February 2, 2008 |  
|ASSETS:                                                                                                                                                                                                   |  |                  |         |   |                  |   |         |  
|Current assets:                                                                                                                                                                                           |  |                  |         |   |                  |   |         |  
|Cash and cash equivalents                                                                                                                                                                                 |  | $                | 4,202   |   |                  | $ | 6,495   |  
|Accounts receivable, net of allowances of $1,049 and $147, as of January 31, 2009 and February 2, 2008, respectively                                                                                      |  |                  | 29,035  |   |                  |   | 32,504  |  
|Deferred tax asset: current                                                                                                                                                                               |  |                  |        |   |                  |   | 2,527   |  
|Inventories                                                                                                                                                                                               |  |                  | 301,883 |   |                  |   | 188,801 |  
|Receivables from an affiliate                                                                                                                                                                             |  |                  |        |   |                  |   | 32,494  |  
|Prepaid expenses and other current assets                                                                                                                                                                 |  |                  | 5,813   |   |                  |   | 3,733   |  
|                                                                                                                                                                                                          |  |                  |         |   |                  |   |         |  
|Total current assets                                                                                                                                                                                      |  |                  | 340,933 |   |                  |   | 266,554 |  
|                                                                                                                                                                                                          |  |                 
|Property and equipment, net                                                                                                                                                                               |  |                  | 41,755  |   |                  |   | 2,643   |  
|Goodwill                                                                                                                                                                                                  |  |                  |        |   |                  |   | 20,434  |  
|Other assets, net                                                                                                                                                                                         |  |                  | 17,442  |   |                  |   | 9,742   |  
|                                                                                                                                                                                                          |  |                  |         |   |                  |   |         |  
|Total assets                                                                                                                                                                                              |  | $                | 400,130 |   |                  | $ | 299,373 |  
|                                                                                                                                                                                                          |  |                  |         |   |                  |   |         |  
|                                                                                                                                                                                                          |  |                 
|LIABILITIES AND SHAREHOLDERS EQUITY:                                                                                                                                                                     |  |                  |         |   |                  |   |         |  
|                                                                                                                                                                                                          |  |                 
|Current liabilities:                                                                                                                                                                                      |  |                  |         |   |                  |   |         |  
|Revolving credit facility                                                                                                                                                                                 |  | $                | 153,383 |   |                  | $ |        |  
|Accounts payable                                                                                                                                                                                          |  |                  | 28,834  |   |                  |   | 28,791  |  
|Accounts payable-affiliate                                                                                                                                                                                |  |                  | 12,169  |   |                  |   |        |  
|Accrued expenses and other liabilities                                                                                                                                                                    |  |                  | 20,717  |   |                  |   | 12,051  |  
|Current portion of notes payable - affiliate                                                                                                                                                              |  |                  | 640     |   |                  |   |        |  
|Current portion of obligations under capital leases and other long-term debt                                                                                                                              |  |                  | 1,102   |   |                  |   | 210     |  
|                                                                                                                                                                                                          |  |                  |         |   |                  |   |         |  
|Total current liabilities                                                                                                                                                                                 |  |                  | 216,845 |   |                  |   | 41,052  |  
|                                                                                                                                                                                                          |  |                 
|Revolving credit facility                                                                                                                                                                                 |  |                  |        |   |                  |   | 105,320 |  
|Notes payable - affiliate                                                                                                                                                                                 |  |                  | 96,379  |   |                  |   | 61,700  |  
|Long-term portion of obligations under capital leases                                                                                                                                                     |  |                  | 3,253   |   |                  |   | 52      |  
|Other long term liabilities                                                                                                                                                                               |  |                  | 3,772   |   |                  |   | 531     |  
|                                                                                                                                                                                                          |  |                  |         |   |                  |   |         |  
|Total liabilities                                                                                                                                                                                         |  |                  | 320,249 |   |                  |   | 208,655 |  
|                                                                                                                                                                                                          |  |                  |         |   |                  |   |         |  
|                                                                                                                                                                                                          |  |                 
|Shareholders equity:                                                                                                                                                                                     |  |                  |         |   |                  |   |         |  
|Preferred stock, $.10 par value, 1,000,000 and no shares authorized, as of January 31, 2009 and February 2, 2008, respectively, none
issued                                                               |  |                  |        |   |                  |   |        |  
|Common stock, $.01 and no par value, respectively, 20,000,000 and 200 authorized; respectively, 9,864,666 and 111 shares issued and
outstanding as of January 31, 2009 and February 2, 2008, respectively |  |                  | 99      |   |                  |   | 1       |  
|Additional paid-in capital                                                                                                                                                                                |  |                  | 125,007 |   |                  |   | 13,905  |  
|(Accumulated deficit) retained earnings                                                                                                                                                                   |  |                  | (36,648 | ) |                  |   | 78,287  |  
|Treasury stock, at cost, 898,249 and 14 shares as of January 31, 2009 and February 2, 2008, respectively                                                                                                  |  |                  | (8,577  | ) |                  |   | (1,475  | )
|                                                                                                                                                                                                          |  |                  |         |   |                  |   |         |  
|Total shareholders equity                                                                                                                                                                                |  |                  | 79,881  |   |                  |   | 90,718  |  
|                                                                                                                                                                                                          |  |                  |         |   |                  |   |         |  
|Total liabilities and shareholders equity                                                                                                                                                                |  | $                | 400,130 |   |                  | $ | 299,373 |  
|                                                                                                                                                                                                          |  |                  |         |   |                  |   |         |  

See accompanying notes to consolidated financial statements.



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PERFUMANIA HOLDINGS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except share and per share amounts)



|                                                      |  |                                   |           |   |                                      |   |                                   |  |   |           |  
|----------------------------------------------------- |  | --------------------------------- | --------- | - | ------------------------------------ | - | --------------------------------- |  | - | --------- | -
|                                                      |  | Fiscal Year EndedJanuary 31, 2009 |           |   | Thirteen Weeks EndedFebruary 2, 2008 |   | Fiscal Year EndedOctober 31, 2007 | 
|                                                      |  |                                   |          
|Net sales                                             |  | $                                 | 429,294   |   |                                      | $ | 115,469                           |  | $ | 327,712   |  
|Cost of goods sold                                    |  |                                   | 294,474   |   |                                      |   | 81,812                            |  |   | 237,203   |  
|                                                      |  |                                   |           |   |                                      |   |                                   |  |   |           |  
|Gross profit                                          |  |                                   | 134,820   |   |                                      |   | 33,657                            |  |   | 90,509    |  
|                                                      |  |                                   |           |   |                                      |   |                                   |  |   |           |  
|                                                      |  |                                   |          
|Operating expenses:                                   |  |                                   |           |   |                                      |   |                                   |  |   |           |  
|Selling, general and administrative expenses          |  |                                   | 119,994   |   |                                      |   | 19,622                            |  |   | 60,113    |  
|Asset impairment                                      |  |                                   | 68,078    |   |                                      |   |                                  |  |   |          |  
|Depreciation and amortization                         |  |                                   | 7,423     |   |                                      |   | 340                               |  |   | 1,411     |  
|Recovery on vendor advances                           |  |                                   |          |   |                                      |   |                                  |  |   | (2,367    | )
|                                                      |  |                                   |           |   |                                      |   |                                   |  |   |           |  
|Total operating expenses                              |  |                                   | 195,495   |   |                                      |   | 19,962                            |  |   | 59,157    |  
|                                                      |  |                                   |           |   |                                      |   |                                   |  |   |           |  
|                                                      |  |                                   |          
|(Loss) income from operations                         |  |                                   | (60,675   | ) |                                      |   | 13,695                            |  |   | 31,352    |  
|Interest expense                                      |  |                                   | 12,023    |   |                                      |   | 3,201                             |  |   | 12,749    |  
|                                                      |  |                                   |           |   |                                      |   |                                   |  |   |           |  
|(Loss) income before income tax provision             |  |                                   | (72,698   | ) |                                      |   | 10,494                            |  |   | 18,603    |  
|Income tax provision                                  |  |                                   | 14,262    |   |                                      |   | 4,387                             |  |   | 7,353     |  
|                                                      |  |                                   |           |   |                                      |   |                                   |  |   |           |  
|Net (loss) income                                     |  | $                                 | (86,960   | ) |                                      | $ | 6,107                             |  | $ | 11,250    |  
|                                                      |  |                                   |           |   |                                      |   |                                   |  |   |           |  
|                                                      |  |                                   |          
|Net (loss) income per common share:                   |  |                                   |           |   |                                      |   |                                   |  |   |           |  
|Basic and diluted                                     |  | $                                 | (15.41    | ) |                                      | $ | 1.04                              |  | $ | 2.10      |  
|                                                      |  |                                   |           |   |                                      |   |                                   |  |   |           |  
|                                                      |  |                                   |          
|Weighted average number of common shares outstanding: |  |                                   |           |   |                                      |   |                                   |  |   |           |  
|                                                      |  |                                   |          
|Basic and diluted                                     |  |                                   | 7,364,203 |   |                                      |   | 5,900,000                         |  |   | 5,368,468 |  
|                                                      |  |                                   |           |   |                                      |   |                                   |  |   |           |  

See accompanying notes to consolidated financial statements.



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PERFUMANIA HOLDINGS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF SHAREHOLDERS EQUITY

(in thousands, except share amounts)



|                                                                |  |              |   |  |                          |    |                                      |  |   |                               |  |   |         |   |  |         |   |  |   |        |   |  |   |         |  
|--------------------------------------------------------------- |  | ------------ | - |  | ------------------------ | -- | ------------------------------------ |  | - | ----------------------------- |  | - | ------- | - |  | ------- | - |  | - | ------ | - |  | - | ------- | -
|                                                                |  | Common Stock |   |  | AdditionalPaid-InCapital |    | RetainedEarnings(AccumulatedDeficit) |  |   | Common Stock inTreasury Stock |  |   |         |  
|                                                                |  | Shares       |   |  | Amount                   |    |                                      |  |   | Shares                        |  |   | Amount  |   |  | Total   |  
|Balance at October 31, 2006                                     |  | 100          |   |  | $                        | 1  |                                      |  | $ | 2,179                         |  | $ | 60,930  |   |  | 14      |   |  | $ | (1,475 | ) |  | $ | 61,635  |  
|                                                                |  |              |   |  |                          |    |                                     
|Net income                                                      |  |             |   |  |                          |   |                                      |  |   |                              |  |   | 11,250  |   |  |        |   |  |   |       |   |  |   | 11,250  |  
|                                                                |  |              |   |  |                          |    |                                     
|Acquisition of Jacavi                                           |  | 11           |   |  |                          |   |                                      |  |   | 10,800                        |  |   |        |   |  |        |   |  |   |       |   |  |   | 10,800  |  
|                                                                |  |              |   |  |                          |    |                                     
|Stockholder contribution                                        |  |             |   |  |                          |   |                                      |  |   | 926                           |  |   |        |   |  |        |   |  |   |       |   |  |   | 926     |  
|                                                                |  |              |   |  |                          |    |                                      |  |   |                               |  |   |         |   |  |         |   |  |   |        |   |  |   |         |  
|                                                                |  |              |   |  |                          |    |                                     
|Balance at October 31, 2007                                     |  | 111          |   |  |                          | 1  |                                      |  |   | 13,905                        |  |   | 72,180  |   |  | 14      |   |  |   | (1,475 | ) |  |   | 84,611  |  
|                                                                |  |              |   |  |                          |    |                                     
|Net income                                                      |  |             |   |  |                          |   |                                      |  |   |                              |  |   | 6,107   |   |  |        |   |  |   |       |   |  |   | 6,107   |  
|                                                                |  |              |   |  |                          |    |                                      |  |   |                               |  |   |         |   |  |         |   |  |   |        |   |  |   |         |  
|                                                                |  |              |   |  |                          |    |                                     
|Balance at February 2, 2008                                     |  | 111          |   |  |                          | 1  |                                      |  |   | 13,905                        |  |   | 78,287  |   |  | 14      |   |  |   | (1,475 | ) |  |   | 90,718  |  
|                                                                |  |              |   |  |                          |    |                                     
|Issuance of stock for reverse merger with Model Reorg, Inc.     |  | 9,857,290    |   |  |                          | 99 |                                      |  |   | 84,396                        |  |   |        |   |  | 898,249 |   |  |   | (8,577 | ) |  |   | 75,918  |  
|                                                                |  |              |   |  |                          |    |                                     
|Warrants issued to shareholders of acquiror                     |  |             |   |  |                          |   |                                      |  |   | 26,500                        |  |   | (26,500 | ) |  |        |   |  |   |       |   |  |   |        |  
|                                                                |  |              |   |  |                          |    |                                     
|Exercise of stock options                                       |  | 7,376        |   |  |                          |   |                                      |  |   | 19                            |  |   |        |   |  |        |   |  |   |       |   |  |   | 19      |  
|                                                                |  |              |   |  |                          |    |                                     
|Retirement of Model Reorg, Inc. common stock and treasury stock |  | (111         | ) |  |                          | (1 | )                                    |  |   | 1                             |  |   | (1,475  | ) |  | (14     | ) |  |   | 1,475  |   |  |   |        |  
|                                                                |  |              |   |  |                          |    |                                     
|Share based compensation expense                                |  |             |   |  |                          |   |                                      |  |   | 186                           |  |   |        |   |  |        |   |  |   |       |   |  |   | 186     |  
|                                                                |  |              |   |  |                          |    |                                     
|Net loss                                                        |  |             |   |  |                          |   |                                      |  |   |                              |  |   | (86,960 | ) |  |        |   |  |   |       |   |  |   | (86,960 | )
|                                                                |  |              |   |  |                          |    |                                      |  |   |                               |  |   |         |   |  |         |   |  |   |        |   |  |   |         |  
|                                                                |  |              |   |  |                          |    |                                     
|Balance at January 31, 2009                                     |  | 9,864,666    |   |  | $                        | 99 |                                      |  | $ | 125,007                       |  | $ | (36,648 | ) |  | 898,249 |   |  | $ | (8,577 | ) |  | $ | 79,881  |  
|                                                                |  |              |   |  |                          |    |                                      |  |   |                               |  |   |         |   |  |         |   |  |   |        |   |  |   |         |  



34



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PERFUMANIA HOLDINGS, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)



|                                                                                                   |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|-------------------------------------------------------------------------------------------------- |  | --------------------------------- | ------- | - | ------------------------------------ | - | ------- | --------------------------------- |  | - | ------- | -
|                                                                                                   |  | Fiscal Year EndedJanuary 31, 2009 |         |   | Thirteen Weeks EndedFebruary 2, 2008 |   |         | Fiscal Year EndedOctober 31, 2007 | 
|Cash flows from operating activities:                                                              |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Net (loss) income                                                                                  |  | $                                 | (86,960 | ) |                                      | $ | 6,107   |                                   |  | $ | 11,250  |  
|                                                                                                   |  |                                   |        
|Adjustments to reconcile net (loss) income to net cash (used in) provided by operating activities: |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Asset impairment                                                                                   |  |                                   | 68,078  |   |                                      |   |        |                                   |  |   |        |  
|Deferred income taxes                                                                              |  |                                   | 14,934  |   |                                      |   | 119     |                                   |  |   | 2,615   |  
|Recovery on vendor advances                                                                        |  |                                   |        |   |                                      |   |        |                                   |  |   | (2,367  | )
|Depreciation and amortization                                                                      |  |                                   | 6,579   |   |                                      |   | 340     |                                   |  |   | 1,411   |  
|Amortization of deferred financing costs                                                           |  |                                   | 844     |   |                                      |   |        |                                   |  |   |        |  
|Provision for losses on accounts receivable                                                        |  |                                   | 1,285   |   |                                      |   | (108    | )                                 |  |   | 40      |  
|Share based compensation                                                                           |  |                                   | 186     |   |                                      |   |         |                                   |  |   |         |  
|Change in operating assets and liabilities:                                                        |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Trade receivables                                                                                  |  |                                   | 4,386   |   |                                      |   | 24,564  |                                   |  |   | (9,272  | )
|Receivables from affiliate                                                                         |  |                                   | (11,850 | ) |                                      |   | (7,010  | )                                 |  |   | (8,757  | )
|Inventories                                                                                        |  |                                   | 16,339  |   |                                      |   | 29,405  |                                   |  |   | (8,272  | )
|Prepaid expenses and other assets                                                                  |  |                                   | 1,777   |   |                                      |   | 2,307   |                                   |  |   | 550     |  
|Accounts payable-non affiliates                                                                    |  |                                   | (31,807 | ) |                                      |   | (2,091  | )                                 |  |   | (2,421  | )
|Accounts payable-affiliates                                                                        |  |                                   | (1,461  | ) |                                      |   | (2,152  | )                                 |  |   | 2,152   |  
|Accrued expenses and other liabilities                                                             |  |                                   | 8,144   |   |                                      |   | 143     |                                   |  |   | 764     |  
|                                                                                                   |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Net cash (used in) provided by operating activities                                                |  |                                   | (9,526  | ) |                                      |   | 51,624  |                                   |  |   | (12,307 | )
|                                                                                                   |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|                                                                                                   |  |                                   |        
|Cash flows from investing activities:                                                              |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Additions to property and equipment                                                                |  |                                   | (8,861  | ) |                                      |   | (284    | )                                 |  |   | (505    | )
|Other investing activities                                                                         |  |                                   | (1,791  | ) |                                      |   | (211    | )                                 |  |   | (1,610  | )
|                                                                                                   |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Net cash used in investing activities                                                              |  |                                   | (10,652 | ) |                                      |   | (495    | )                                 |  |   | (2,115  | )
|                                                                                                   |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|                                                                                                   |  |                                   |        
|Cash flows from financing activities:                                                              |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Net (repayments) borrowings under bank line of credit                                              |  |                                   | (1,351  | ) |                                      |   | (32,958 | )                                 |  |   | 15,459  |  
|Borrowings (repayments) on affiliated notes payable                                                |  |                                   | 23,311  |   |                                      |   | (14,613 | )                                 |  |   | 3,224   |  
|Payments of long-term debt and other                                                               |  |                                   | (159    | ) |                                      |   | (51     | )                                 |  |   | (3,852  | )
|Deferred financing costs                                                                           |  |                                   | (3,710  | ) |                                      |   |        |                                   |  |   |        |  
|Payment of notes payable - former stockholder                                                      |  |                                   |        |   |                                      |   |        |                                   |  |   | (158    | )
|Principal payments under capital lease obligations                                                 |  |                                   | (225    | ) |                                      |   |        |                                   |  |   |        |  
|Proceeds from exercise of stock options                                                            |  |                                   | 19      |   |                                      |   |        |                                   |  |   |        |  
|                                                                                                   |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Net cash provided by (used in) financing activities                                                |  |                                   | 17,885  |   |                                      |   | (47,622 | )                                 |  |   | 14,673  |  
|                                                                                                   |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Net (decrease) increase in cash                                                                    |  |                                   | (2,293  | ) |                                      |   | 3,507   |                                   |  |   | 251     |  
|Cash and cash equivalents at beginning of period                                                   |  |                                   | 6,495   |   |                                      |   | 2,988   |                                   |  |   | 2,737   |  
|                                                                                                   |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Cash and cash equivalents at end of period                                                         |  | $                                 | 4,202   |   |                                      | $ | 6,495   |                                   |  | $ | 2,988   |  
|                                                                                                   |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|                                                                                                   |  |                                   |        
|Supplemental Information:                                                                          |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|                                                                                                   |  |                                   |        
|Cash paid during the period for:                                                                   |  |                                   |         |   |                                      |   |         |                                   |  |   |         |  
|Interest                                                                                           |  | $                                 | 6,757   |   |                                      | $ | 2,801   |                                   |  | $ | 8,548   |  
|Income taxes                                                                                       |  | $                                 | 3,070   |   |                                      | $ | 132     |                                   |  | $ | 9,811   |  

See accompanying notes to consolidated financial statements.



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PERFUMANIA HOLDINGS, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1
- NATURE OF BUSINESS

On August 11, 2008, Perfumania Holdings, Inc. (formerly, E Com Ventures, Inc. or E-Com) (the
Company) completed its acquisition of Model Reorg, Inc. (Model Reorg) when Model Reorg merged into the Companys wholly owned subsidiary, Model Reorg Acquisition LLC (Model Acquisition) (the
Merger). Perfumania Holdings, Inc., a Florida corporation, performs all of its operations through five wholly-owned subsidiaries, Quality King Fragrance, Inc. (QFG), Five Star Fragrance Company, Inc. (Five Star), Scents
of Worth (SOW), Perfumania, Inc. (Perfumania), and perfumania.com, inc (perfumania.com).

The
Companys wholesale business, which is conducted through its subsidiary, QFG, distributes designer fragrances to mass market retailers, drug and other chain stores, retail wholesale clubs, traditional wholesalers, and other distributors
throughout the United States. It sells principally to retailers such as Wal-Mart, Walgreens, Kohls, Sears, Marshalls, Target, Ross Stores and TJ Maxx. The Companys manufacturing division is operated by another subsidiary, Five Star,
which owns and licenses designer and other fragrance brands, paying royalties to the licensors based on a percentage of sales. Five Star also manufactures, on behalf of Perfumania, the Jerome Privee product line, which includes bath and body
products and scented candles, and which is sold exclusively in Perfumanias retail stores. Five Stars owned and licensed brands are sold principally through the Companys wholesale business, SOWs consignment business, and
Perfumanias retail stores. All manufacturing operations are outsourced to third party manufacturers. Five Stars sales and results of operations are not significant to the Companys results on a consolidated basis and are included
within the Companys wholesale business for reporting purposes.

The Companys retail business is conducted through its
subsidiaries, 1) Perfumania, a specialty retailer of fragrances and related products, 2) perfumania.com, an Internet retailer of fragrances and other specialty items and 3) SOW, which sells fragrances in retail stores on a consignment basis.
Perfumania is a leading specialty retailer and distributor of a wide range of brand name and designer fragrances. As of January 31, 2009, Perfumania operated a chain of 355 retail stores specializing in the sale of fragrances and related
products at discounted prices up to 75% below the manufacturers suggested retail prices. Perfumanias retail stores are located in regional malls, manufacturers outlet malls, lifestyle centers, airports and on a stand-alone basis in
suburban strip shopping centers, throughout the United States and Puerto Rico. Prior to the Merger, Perfumanias wholesale division distributed fragrances and related products primarily to Model Reorg. Perfumania.com offers a selection of our
more popular products for sale over the Internet and serves as an alternative shopping experience to the Perfumania retail stores. SOW is the largest national designer fragrance consignment program, with contractual relationships to sell products on
a consignment basis in approximately 3,100 stores, including more than 1,400 Kmart locations nationwide. Its other retail customers include Burlington Coat Factory, Filenes Basement, Loehmanns, Fred Meyer, Daffys and Duane Reade.

One QFG customer, Wal-Mart, accounted for approximately 13% and 15% of Model Reorgs total net sales in the transition period and
fiscal 2007, respectively. There were no customers who accounted for more than 10% of net sales in fiscal 2008. QFG provided extended payment terms to Perfumania prior to the Merger, which had a material impact on Model Reorgs pre-Merger
working capital.

OTHER MATTERS- LIQUIDITY ENHANCEMENT AND COST REDUCTION

The Company was greatly impacted by the recessionary pressures in fiscal 2008, including a significant decline in consumer spending in the latter portion
of the year. As the Company anticipates that the global economic recession will continue throughout 2009 and perhaps beyond and that consumer spending and confidence will remain depressed, the Company is focusing on carefully managing those factors
within its control, most importantly spending, including reducing its planned fiscal 2009 capital budget, and improving inventory productivity to maximize inventory turns for both wholesale and retail operations. The Company will also continue its
efforts to improve its retail operations and in-store experience to maximize retail revenues, reduce its cost base and minimize discretionary spending, as well as improving working capital and operating cash flows.

In May 2009, the Company completed an amendment of its Senior Credit Facility (the Amended Agreement), (see Note 8). The Company
currently anticipates that cash flows from operations and the projected borrowing availability under the Amended Agreement will be sufficient to fund its liquidity requirements for at least the next twelve months. Nevertheless, there can be no
certainty that availability under the Amended Agreement will be sufficient to fund the Companys liquidity needs. The sufficiency and availability of the Companys projected sources of liquidity may be adversely affected by a variety of
factors, including, without



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limitation, the level of the Companys operating cash flows, which will be impacted by retailer and consumer acceptance of the Companys products,
general economic conditions and the level of consumer spending; the Companys ability to comply with financial covenants (as amended) and other covenants included in its Senior Credit Facility.

If the Company does not have a sufficient borrowing base at any given time, borrowing availability under the Amended Agreement may not be sufficient to
support liquidity needs. Insufficient borrowing availability under the Amended Agreement would have a material adverse effect on the Companys financial condition and results of operations. If the Company were unable to comply with the
requirements in the Amended Agreement, it would be unable to borrow under such agreement and any amounts outstanding would become immediately due and payable, which would have a material adverse effect on the Companys financial condition,
results of operations and liquidity.

NOTE 2 - SIGNIFICANT ACCOUNTING POLICIES

Significant accounting policies and practices used by the Company in the preparation of the accompanying consolidated financial statements are as follows:

FISCAL YEAR END

Following the Merger,
the Company changed its fiscal year end to the Saturday closest to January 31 to enable the Companys operations to be reported in a manner which more closely coincides with general retail reporting practices and the financial reporting
needs of the Company. Prior to the Merger, Model Reorgs fiscal year end was October 31. In the accompanying notes, fiscal 2008 refers to the fiscal year beginning February 3, 2008 and ending January 31, 2009, the transition
period refers to the period beginning November 1, 2007 and ending February 2, 2008 and fiscal 2007 refers to the fiscal year beginning November 1, 2006 and ending October 31, 2007.

BASIS OF PRESENTATION

The consolidated financial
statements include the accounts of Model Reorg prior to the Merger and the results of the consolidated companies starting on the Merger date, August 11, 2008.

The consolidated financial statements of Model Reorg include the following wholly owned subsidiaries: QKF, Five Star, and SOW. Model Reorg is an affiliate of Quality King Distributors, (Quality King)
through common ownership.

On August 11, 2008, the Company completed its acquisition of Model Reorg when Model Reorg merged into the
Companys wholly owned subsidiary, Model Acquisition. Under the terms of the Agreement and Merger Agreement, dated as of December 21, 2007 and amended on July 8, 2008, by and among the Company, Model Reorg, the shareholders of Model
Reorg, and Model Acquisition, the Company issued to the Model Reorg shareholders 5,900,000 shares of the Companys common stock and warrants exercisable for the purchase of 1,500,000 shares of the Companys common stock at an exercise
price of $23.94 per share. The shares issued to the Model Reorg shareholders represented approximately 66% of the Companys 8,959,041 outstanding shares following the Merger, and approximately 71% assuming exercise of all of the Warrants. The
Companys shareholders approved the issuance of the shares and Warrants at a special meeting on August 8, 2008. For accounting purposes, Model Reorg is considered to be the acquirer. Accordingly, the Merger consideration has been allocated
among the fair values of E Coms assets and liabilities and the historical financial statements reflect the historical results of Model Reorg prior to the transaction date of August 11, 2008 and those of the combined companies beginning
August 11, 2008. However, the Company will continue to use the same fiscal year end, the Saturday closest to January 31, as E Com used before the Merger. Model Reorgs fiscal year end before the Merger was October 31. The audited
consolidated financial statements of Model Reorg as of October 31, 2007 and 2006 and for the years ended October 31, 2007, 2006 and 2005 were previously filed with the Securities and Exchange Commission (SEC). The audited
consolidated financial statements of Model Reorg as of and for the thirteen weeks ended February 2, 2008 were also filed with the SEC. The unaudited consolidated financial statements of Model Reorg as of July 31, 2008 and for the three
months and nine months ended July 31, 2008 and 2007 were included with the Companys Form 8-K, amendment number 1, filed with the SEC on October 27, 2008.

We have incurred substantial indebtedness to fund our business operations. Our Senior Credit Facility requires us to maintain compliance with various financial covenants. Our ability to meet those covenants can be
affected by events beyond our control, and therefore we may be unable to meet those covenants. If our actual results deviate significantly from our projections, we may not be in compliance with the covenants and might not be allowed to borrow under
the credit facility or may be required to accelerate repayment. If we were not able to borrow under our credit facility, we would be required to develop an alternative source of liquidity, or to sell additional securities which would result in
dilution to existing shareholders.



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If we are unable to generate sufficient cash flows from operations to service our obligations, we could
face liquidity and working capital constraints, which could adversely impact our future operations and growth. If we need to raise additional funds to support our operations, we may not be able to do so on favorable terms, or at all. Without such
funding, we may need to modify or abandon our growth strategy or eliminate product offerings, any of which could negatively impact our financial position.

MANAGEMENT ESTIMATES

The preparation of financial statements in conformity with accounting principles generally accepted in
the United States of America (GAAP) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the financial
statements and the reported amounts of revenues and expenses during the reporting period. The most significant estimates made by management in the accompanying consolidated financial statements relate to the valuation of inventory balances,
self-insured health care accruals, long-lived asset impairments and estimated useful lives of property and equipment, deferred tax assets and goodwill. Actual results could differ from those estimates.

PRINCIPLES OF CONSOLIDATION

The consolidated
financial statements include accounts of Model Reorg prior to the Merger and results of the consolidated companies starting on the Merger date. All intercompany balances and transactions have been eliminated in consolidation.

CASH AND CASH EQUIVALENTS

All highly liquid
investments with original maturities of three months or less are classified as cash and cash equivalents. The fair value of cash and cash equivalents approximates the amounts shown on the financial statements. Cash and cash equivalents consist of
unrestricted cash in accounts maintained with major financial institutions.

Cash and cash equivalents are deposited with major financial
institutions and, at times, such balances with any one financial institution may be in excess of the FDIC-insured limit. In September 2008, the FDIC-insured limit was temporarily increased from $100,000 to $250,000. The limit will revert back to
$100,000 on January 1, 2010. The FDIC is also providing unlimited coverage on non-interest bearing transaction accounts through December 31, 2009 for banks participating in the FDIC Temporary Liquidity Guarantee Program.

ACCOUNTS RECEIVABLES

The Companys accounts
receivables consist primarily of trade receivables due from wholesale sales. Also included are credit card receivables and receivables due from consignment sales relating to the Companys retail business segment. Generally, there are three to
four days of retail sales transactions outstanding with third-party credit card vendors and approximately one to two weeks of consignment retail sales at any point in time. An allowance for doubtful accounts is determined through analysis of the
aging of accounts receivable at the date of the financial statements, assessments of collectability based on an evaluation of historical and anticipated trends, the financial condition of the Companys customers and an evaluation of the impact
of economic conditions.

INVENTORIES

Inventories, principally consisting of finished goods, are stated at the lower of cost or market with cost being determined on a weighted average basis, which approximates the first-in, first-out method. The cost of inventory includes
product cost and freight charges. Write offs of potentially slow moving or damaged inventory are recorded based on managements analysis of inventory levels, future sales forecasts and through specific identification of obsolete or damaged
merchandise. Inventory shrinkage is estimated and accrued between physical inventory counts.

PROPERTY AND EQUIPMENT

Property and equipment is carried at cost, less accumulated depreciation and amortization. Depreciation for property and equipment, which includes assets
under capital leases, is calculated using the straight-line method over the estimated useful lives of the related assets. Leasehold improvements are amortized over the shorter of the term of the lease including one stated renewal period that is
reasonably assured, and for which the Company would incur a substantial economic penalty, or the estimated useful lives of the improvements, generally ten years, with the exception of the improvements on the corporate office and warehouse in
Bellport, New York which has a lease term of twenty years. Costs of major additions and improvements are capitalized and expenditures for maintenance and repairs which do not extend the useful life of the asset are expensed when incurred. Gains or
losses arising from sales or retirements are reflected in operations. See Note 6.



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GOODWILL AND INTANGIBLES

In accordance with Statements of Financial Accounting Standards (SFAS) No. 142 Goodwill and Other Intangible Assets (SFAS 142), goodwill and intangible assets with
indefinite lives are not amortized, but rather tested for impairment at least annually. The Companys annual impairment test is performed at the end of the Companys fiscal year or more frequently if events or changes in circumstances
indicate the carrying value of goodwill may not fully be recoverable. There is a two step process for impairment testing of goodwill. The first step of this test, used to identify potential impairment, compares the fair value of a reporting unit
with its carrying amount, including goodwill. The second step, if necessary, measures the amount of the impairment. Owned tradenames that have been determined to have indefinite lives are not subject to amortization but are reviewed at least
annually for potential impairment in accordance with SFAS 142, as mentioned above. The fair values are estimated and compared to their carrying values.

Trademarks, including tradenames and owned licenses having finite lives are amortized over their respective lives to their estimated residual values and are also reviewed for impairment in accordance with SFAS
No. 144 Accounting for the Impairment or Disposal of Long-Lived Assets (SFAS 144). The recoverability of the carrying values of all long-lived assets with finite lives is re-evaluated when changes in circumstances
indicate the assets value may be impaired. Impairment testing is based on a review of forecasted operating cash flows and the profitability of the related brand.

During and subsequent to the fourth quarter 2008, the capital markets experienced substantial volatility and the Companys stock price decreased significantly causing the Companys book value to exceed its
market capitalization. In addition, the operating performance and cash flows of its retail and wholesale segments declined. See Note 4 for a discussion of the impairment charges for goodwill and intangible assets recognized in fiscal 2008.

GIFT CARDS

Upon the purchase of a
gift card by a retail customer, a liability is established for the cash value of the gift card. The liability is included in accrued expenses and other liabilities. The liability is relieved and revenue is recognized at the time of the redemption of
the gift card. Over time, some portion of gift cards issued is not redeemed. This amount is recorded as a reduction of selling, general and administrative expenses, when it can be determined that the likelihood of the gift card being redeemed is
remote and there is no legal obligation to remit the unredeemed gift cards to relevant jurisdictions (often referred to as gift card breakage). Gift cards issued by the Company do not have expiration dates.

ACCRUED EXPENSES

Accrued expenses for self insured
employee medical benefits, contracted advertising, sales allowances, professional fees and other outstanding obligations are assessed based on claims experience and statistical trends, open contractual obligations and estimates based on projections
and current requirements. If these trends change significantly, then actual results would likely be impacted.

REVENUE RECOGNITION

Revenue from wholesale transactions is recognized when title passes, which occurs either upon shipment of products or delivery to the customer. Revenue
from retail sales is recorded, net of discounts, at the point of sale, and for consignment sales, when sale to the ultimate customer occurs. Revenue from Internet sales is recognized at the time products are delivered to customers. Shipping and
handling revenue from our Internet sales is included as a component of net sales. Revenues are presented net of any taxes collected from customers. Revenue from gift cards is recognized at the time of redemption. Returns of store and Internet sales
are allowed within 30 days of purchase.

SALES AND ALLOWANCES

Allowances for sales returns are estimated and recorded as a reduction of sales based on our historical return patterns. Allowances provided for advertising, marketing and tradeshows are recorded as selling expenses
since they are costs for services received from the customer which are separable from the customers purchase of the Companys products. Accruals and allowances are estimated based on available information including third party and
historical data.



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COST OF GOODS SOLD

Cost of goods sold include the cost of merchandise sold, inventory valuation writedowns, inventory shortages, damages and freight charges.

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

Selling, general and administrative expenses include
payroll and related benefits for our store operations, field management, distribution centers, purchasing and other corporate office and administrative personnel; rent, common area maintenance, real estate taxes and utilities for our stores,
distribution centers and corporate office; advertising, consignment fees, sales promotion, insurance, supplies, professional fees and other administrative expenses.

INCOME TAXES

Income taxes are accounted for under SFAS No. 109, Accounting for Income
Taxes,(SFAS 109). In accordance with SFAS 109, deferred tax assets and liabilities are recognized for the differences between the financial reporting carrying values and the tax bases of assets and liabilities and are measured
using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. A valuation allowance is recognized to reduce net deferred tax assets to amounts that management believes are more likely than not expected to
be realized. Significant judgment is required in determining the provision for income taxes. Changes in estimates may create volatility in the Companys effective tax rate in future periods for various reasons including, but not limited to:
changes in tax laws/rates, forecasted amounts and mix of pre-tax income/loss, settlements with various tax authorities, the expiration of the statute of limitations on some tax positions and obtaining new information about particular tax positions
that may cause management to change its estimates. In the ordinary course of business, the ultimate tax outcome is uncertain for many transactions. It is the Companys policy to recognize, at the largest amount that is more-likely-than-not to
be sustained upon audit by the relevant taxing authority, the impact of an uncertain income tax position on its income tax return. The tax provisions are analyzed at least quarterly and adjustments are made as events occur that warrant adjustments
to those provisions. The Company records interest expense and penalties payable to relevant tax authorities as income tax expense.

The
Company adopted the provisions of FASB Interpretation 48, Accounting for Uncertainty in Income Taxes  an interpretation of FASB Statement No. 109, (FIN 48) effective February 4, 2007. FIN 48 prescribes
a comprehensive model for the financial statement recognition, measurement, presentation and disclosure of uncertain tax positions taken or expected to be taken in an income tax return. Under FIN 48, the Company may recognize the tax benefit from an
uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from
such a position should be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement. FIN 48 also provides guidance on derecognition, classification, interest and penalties on
income taxes, accounting in interim periods and requires increased disclosures. See further discussion at Note 10.

BASIC AND DILUTED NET (LOSS) INCOME
PER COMMON SHARE

Basic net (loss) income per common share is computed by dividing net (loss) income by the weighted average number of
common shares outstanding during the period. Diluted net income per common share includes, in periods in which they are dilutive, the dilutive effect of those common stock equivalents where the average market price of the common shares exceeds the
exercise prices for the respective years.



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Basic and diluted net (loss) income per common share are computed as follows:



|                                                                                     |  |                                        |           |   |                                      |   |                                   |  |   |          
|------------------------------------------------------------------------------------ |  | -------------------------------------- | --------- | - | ------------------------------------ | - | --------------------------------- |  | - | ---------
|                                                                                     |  | Fiscal Year EndedJanuary 31, 2009      |           |   | Thirteen Weeks EndedFebruary 2, 2008 |   | Fiscal Year EndedOctober 31, 2007
|                                                                                     |  | ($ in thousands, except share amounts)
|                                                                                     |  |                                        |          
|Net (loss) income - basic and diluted                                                |  | $                                      | (86,960   | ) |                                      | $ | 6,107                             |  | $ | 11,250   
|                                                                                     |  |                                        |          
|Warrants issued to shareholders of acquiror                                          |  |                                        | (26,500   | ) |                                      |   |                                  |  |   |         
|                                                                                     |  |                                        |           |   |                                      |   |                                   |  |   |          
|Adjusted net (loss) income - basic and diluted                                       |  | $                                      | (113,460  | ) |                                      | $ | 6,107                             |  | $ | 11,250   
|                                                                                     |  |                                        |           |   |                                      |   |                                   |  |   |          
|Denominator:                                                                         |  |                                        |           |   |                                      |   |                                   |  |   |          
|Weighted average number of shares for basic and dilutive net (loss) income per share |  |                                        | 7,364,203 |   |                                      |   | 5,900,000                         |  |   | 5,368,468
|                                                                                     |  |                                        |           |   |                                      |   |                                   |  |   |          
|                                                                                     |  |                                        |          
|Basic and diluted net (loss) income per common share                                 |  | $                                      | (15.41    | ) |                                      | $ | 1.04                              |  | $ | 2.10     
|                                                                                     |  |                                        |           |   |                                      |   |                                   |  |   |          

All common stock equivalents are excluded from the computation of diluted net income per share in
fiscal 2008 because the result is antidilutive. Model Reorg share numbers for periods before February 2, 2008 represent the 5.9 million shares issued by the Company in the Merger in exchange for the common shares of Model Reorg. They do
not include the 1.5 million shares issuable upon exercise of the Warrants issued by the Company in the Merger since they would have been antidilutive as E Coms average market price was lower than the Warrant exercise price during each
relevant period. Since Model Reorg had only 96.9 shares outstanding, this treatment permits a more meaningful presentation of Model Reorgs income per share.

ACCOUNTING FOR THE IMPAIRMENT OF LONG-LIVED ASSETS

The carrying value of long-lived assets is evaluated whenever events or
changes in circumstances indicate that the carrying values of such assets may be impaired. An evaluation of recoverability is performed by comparing the carrying values of the assets to projected undiscounted future cash flows in addition to other
quantitative and qualitative analyses, including managements strategic plans and market trends. Upon indication that the carrying values of such assets may not be recoverable, the Company recognizes an impairment loss. The impairment loss is
determined based on the difference between the net book value and the fair value of the assets. The estimated fair value is based on anticipated discounted future cash flows. Any impairment is charged to operations in the period in which it is
identified. Property and equipment assets are grouped at the lowest level for which there are identifiable cash flows when assessing impairment. Cash flows for retail assets are identified at the individual store level. See Note 9 for a discussion
of impairment charges for long-lived assets recorded in fiscal 2008.

SHARE BASED COMPENSATION

Share based compensation expense is recognized on a straight-line basis over the requisite service period. We estimate the fair value of stock options
granted using the Black-Scholes option valuation model. See further discussion at Note 11.

PRE-OPENING EXPENSES

Pre-opening expenses related to new stores are expensed as incurred.

SHIPPING AND HANDLING FEES AND COSTS

The cost related to shipping and handling for wholesale sales are classified as
freight out, which is included in selling, general and administrative expenses. Income generated by retail sales from shipping and handling fees is classified as revenues and the costs related to shipping and handling are classified as cost of goods
sold.

ADVERTISING COSTS

Advertising
expense for fiscal 2008, the transition period and fiscal 2007 was approximately $4.9 million, $1.2 million and $2.9 million, respectively, and is charged to expense when incurred. There were no cooperative advertising amounts received from vendors
for fiscal 2008, the transition period and fiscal 2007.



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RENT EXPENSE

The Company leases retail stores as well as a corporate office and distribution centers under operating leases. Minimum rental expenses are recognized over the term of the lease on a straight-line basis. For purposes of recognizing minimum
rental expenses, the Company uses the date when possession of the leased space is taken from the landlord, which includes a construction period of approximately two months prior to store opening. For tenant improvement allowances and rent holidays,
the Company records a deferred rent liability in accrued expenses on the consolidated balance sheets and amortizes the deferred rent over the terms of the leases as reductions to rent expense on the consolidated statements of operations. For
scheduled rent escalation clauses during the lease terms or for rental payments commencing at a date other than the date of initial occupancy, the Company records minimum rental expenses on a straight-line basis over the terms of the leases on the
consolidated statements of operations.

Certain leases provide for contingent rents, which are primarily determined as a percentage of
gross sales in excess of specified levels and are not measurable at inception. The Company records a contingent rent liability in accrued expenses on the consolidated balance sheets and the corresponding rent expense when specified levels have been
achieved or when management determines that achieving the specified levels during the fiscal year is probable.

CONCENTRATIONS OF CREDIT RISK

The Company is potentially subject to a concentration of credit risk with respect to its trade receivables, the majority of which are
due from retails and wholesale distributors. Credit risks also relate to the seasonal nature of the business. The Companys sales are concentrated in November and December for the holiday season. The Company performs ongoing credit evaluations
of its customers and generally does not require collateral. The Company maintains allowances to cover potential or anticipated losses for uncollectible accounts. The Company maintains credit insurance on certain receivables, which minimizes the
financial impact of uncollectible accounts.

RECENT ACCOUNTING PRONOUNCEMENTS

In May 2009, the FASB issued SFAS No. 165, Subsequent Events (SFAS 165), which provides guidance to
establish general standards of accounting for and disclosures of events that occur after balance sheet date but before financial statements are issued or are available to be issued. SFAS 165 is effective for interim or fiscal periods ending
after June 15, 2009. Management is currently evaluating the impact of the adoption of SFAS 165 but does not expect the adoption of SFAS 165 to impact the Companys results of operations, financial position or cash flows.

In May 2008, the FASB issued SFAS 162 The Hierarchy of Generally Accepted Accounting Principles, (SFAS 162). SFAS
162 identifies the sources of accounting principles and the framework for selecting the principles to be used in the preparation of financial statements that are presented in conformity with generally accepted accounting principles. SFAS 162 is
effective 60 days following the SECs approval of the Public Company Accounting Oversight Board amendments to remove the hierarchy of generally accepted accounting principles from the auditing standards. The Company does not expect the adoption
of SFAS 162 to impact its results of operations, financial position or cash flows.

In March 2008, the FASB issued SFAS 161,
Disclosures about Derivative Instruments and Hedging Activities  an amendment of FASB Statement No. 133(SFAS 161). SFAS 161 requires enhanced disclosures regarding derivatives and hedging activities,
including: (a) the manner in which an entity uses derivative instruments; (b) the manner in which derivative instruments and related hedged items are accounted for under SFAS No. 133, Accounting for Derivative Instruments and
Hedging Activities; and (c) the effect of derivative instruments and related hedged items on an entitys financial position, financial performance, and cash flows. SFAS 161 is effective for financial statements issued for fiscal
years and interim periods beginning after November 15, 2008. As SFAS 161 relates specifically to disclosures, it will have no impact on the Companys results of operations, financial position or cash flows.

In December 2007, the FASB issued SFAS 141(R), Business Combinations (SFAS 141(R)). SFAS 141(R) establishes principles and
requirements for how an acquirer recognizes and measures in its financial statements the identifiable assets acquired, the liabilities assumed, the goodwill acquired, and any noncontrolling interest in the acquiree. This statement also establishes
disclosure requirements to enable the evaluation of the nature and financial effect of the business combination and may impact the taxes on prior acquisitions. SFAS 141(R) is effective for acquisitions occurring in fiscal years beginning after
December 15, 2008. We expect that SFAS 141(R) will require us to account for future acquisitions in a manner significantly different from past acquisitions.

In December 2007, the FASB issued SFAS 160, Noncontrolling Interests in Consolidated Financial Statements, an amendment of ARB No. 51 (SFAS 160). SFAS 160 will revise the
treatment of noncontrolling interests in consolidated balance sheets and



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consolidated statements of income. Noncontrolling interests will become a part of stockholders equity in the consolidated balance sheets and
consolidated income statements will report income attributable to the Company and to noncontrolling interests separately. SFAS 160 is effective for fiscal years beginning after December 15, 2008 and early adoption is prohibited. The
Company does not expect the adoption of SFAS 160 to impact its results of operations, financial position or cash flows.

In February
2007, the FASB issued SFAS 159, The Fair Value Option for Financial Assets and Financial Liabilities  Including an amendment of FASB Statement No. 115. (SFAS 159). SFAS 159 permits entities to choose to
measure eligible items at fair value at specified election dates and report unrealized gains and losses on items for which the fair value option has been elected in earnings at each subsequent reporting date. SFAS 159 is effective for fiscal 2008.
The adoption of SFAS 159 did not have any effect on the Companys results of operations, financial position and cash flows.

In
September 2006, the FASB issued SFAS 157, Fair Value Measurements (SFAS 157). SFAS 157 defines fair value, establishes a framework for measuring fair value and expands disclosure of fair value measurements. SFAS 157
applies under other accounting pronouncements that require or permit fair value measurements and, accordingly, does not require any new fair value measurements. SFAS 157 was effective for the first interim period beginning in fiscal 2008 for
financial assets and liabilities, as well as for any other assets and liabilities that are carried at fair value on a recurring basis in financial statements. The adoption of SFAS 157 did not have a material effect on the Companys results of
operations, financial position and cash flows. In November 2007, the FASB provided a one year deferral for the implementation of SFAS 157 for other nonfinancial assets and liabilities. The Company does not expect the adoption of SFAS 157 as it
relates to non financial assets and liabilities to have a material effect on its results of operations, financial position and cash flows.

NOTE 3 -
ACQUISITION OF MODEL REORG

As discussed in Notes 1 and 2 above, on August 11, 2008, we issued 5,900,000 shares of our common stock
and warrants to purchase an additional 1,500,000 shares of our common stock in exchange for the shares of Model Reorg, which merged into our wholly owned subsidiary, Model Reorg Acquisition LLC. A special committee consisting of independent members
of the Companys Board of Directors recommended the Merger because they believed that the combination with Model Reorg would create a large, independent, national, vertically integrated wholesale distributor and specialty retailer of perfumes
and fragrances that would be well-positioned to compete in the marketplace and drive growth and benefit from increased operating scale.

Due to a number of factors, including that the shares issued to the Model Reorg shareholders amounted to approximately 66% of our shares outstanding after the transaction (71% assuming exercise of all Warrants), the transaction has been
accounted for as a reverse acquisition, and Model Reorg is being treated as the accounting acquirer in accordance with US GAAP. Accordingly, our historical financial statements reflect the historical results of Model Reorg
prior to the transaction date of August 11, 2008 and those of the combined companies beginning August 11, 2008.

In accordance
with the accounting for reverse acquisitions pursuant to SFAS No. 141 Business Combinations (SFAS 141), the total purchase price has been allocated to the net tangible and intangible assets acquired and
liabilities assumed of E Com in connection with the transaction, based on their fair values as of August 11, 2008, while the assets and liabilities of Model Reorg are reflected at historical cost in the Companys consolidated balance
sheet. Management determined the fair value of the assets acquired and liabilities assumed with the assistance of an independent valuation firm, and the allocation of the purchase price described below reflects that determination.

Since Model Reorg is deemed to be the accounting acquirer for accounting purposes, the total purchase price was determined based on the outstanding
shares of E Com as of August 11, 2008, plus the Model Reorg transaction costs, as follows:



|                                     |  |                |       
|------------------------------------ |  | -------------- | ------
|                                     |  | (in thousands)
|                                     | 
|Fair value of E Com common stock (1) |  | $              | 76,384
|Model Reorg transaction costs        |  |                | 5,945 
|                                     |  |                |       
|Total purchase price                 |  | $              | 82,329
|                                     |  |                |       

| | 
| | 

| | (1) | 3,059,041 E Com common shares outstanding as of August 11, 2008 at $24.97 per share, representing the average closing market price over the two days prior to and two days after
December 21, 2007, the day the Merger was agreed to and announced.
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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The total purchase price, as finally determined, has been allocated as follows:



|                            |  |                |          |  
|--------------------------- |  | -------------- | -------- | -
|                            |  | (in thousands) |         
|Current assets              |  | $              | 140,408  |  
|Property and equipment, net |  |                | 38,505   |  
|Other assets                |  |                | 6,686    |  
|Tradename                   |  |                | 13,000   |  
|Goodwill                    |  |                | 39,891   |  
|Liabilities assumed         |  |                | (156,161 | )
|                            |  |                |          |  
|Total purchase price        |  | $              | 82,329   |  
|                            |  |                |          |  

The Company performed an impairment assessment on goodwill and tradenames on the last day of the
fourth quarter of fiscal 2008 and the entirety of goodwill and a portion of the tradename recorded in the above purchase price allocation was impaired. See further discussion at Note 4.

The following table presents pro forma results of operations and gives effect to the transaction as if the acquisition of Model Reorg was consummated at
November 1, 2006. The unaudited pro forma results of operations are not necessarily indicative of what would have occurred had the transaction been completed at the beginning of the period or of the results that may occur in the future.



|                              |  |                                            |         |   |                                      |   |                                   |  |   |        
|----------------------------- |  | ------------------------------------------ | ------- | - | ------------------------------------ | - | --------------------------------- |  | - | -------
|                              |  | Fiscal Year EndedJanuary 31, 2009          |         |   | Thirteen Weeks EndedFebruary 2, 2008 |   | Fiscal Year EndedOctober 31, 2007
|                              |  | ($ in thousands, except per share amounts)
|                              |  |                                            |        
|Net sales                     |  | $                                          | 525,439 |   |                                      | $ | 201,052                           |  | $ | 538,619
|(Loss) income from operations |  |                                            | (63,972 | ) |                                      |   | 21,799                            |  |   | 38,295 
|Net (loss) income             |  |                                            | (92,758 | ) |                                      |   | 9,903                             |  |   | 12,380 
|Net (loss) income per share:  |  |                                            |         |   |                                      |   |                                   |  |   |        
|Basic                         |  | $                                          | (10.35  | ) |                                      | $ | 1.11                              |  | $ | 1.38   
|Diluted                       |  |                                            | (10.35  | ) |                                      |   | 1.05                              |  |   | 1.36   

NOTE 4 - GOODWILL AND INTANGIBLES

The following table provides information relation to intangible assets (in thousands):



|                            |  |                    |  |                  |        |                         |   |                  |  |               |       |              |   |                         |  |                  |        |               |   |       |  |   |   |  |   |      
|--------------------------- |  | ------------------ |  | ---------------- | ------ | ----------------------- | - | ---------------- |  | ------------- | ----- | ------------ | - | ----------------------- |  | ---------------- | ------ | ------------- | - | ----- |  | - | - |  | - | -----
|                            |  |                    |  | January 31, 2009 |        | February 2, 2008       
|                            |  | Useful Life(years) |  | OriginalCost     |        | AccumulatedAmortization |   | ImpairmentCharge |  | Net BookValue |       | OriginalCost |   | AccumulatedAmortization |  | ImpairmentCharge |        | Net BookValue
|                            |  |                    |  |                  |        |                         |   |                  | 
|Tradenames                  |  | 7-20               |  | $                | 10,559 |                         | $ | 5,997            |  | $             | 0     |              | $ | 4,562                   |  | $                | 10,559 |               | $ | 5,187 |  | $ | 0 |  | $ | 5,372
|Tradenames (non-amortizing) |  | N/A                |  |                  | 13,000 |                         |   | 0                |  |               | 4,500 |              |   | 8,500                   |  |                  | 0      |               |   | 0     |  |   | 0 |  |   | 0    
|                            |  |                    |  |                  |        |                         |   |                  |  |               |       |              |   |                         |  |                  |        |               |   |       |  |   |   |  |   |      
|                            |  |                    |  | $                | 23,559 |                         | $ | 5,997            |  | $             | 4,500 |              | $ | 13,062                  |  | $                | 10,559 |               | $ | 5,187 |  | $ | 0 |  | $ | 5,372
|                            |  |                    |  |                  |        |                         |   |                  |  |               |       |              |   |                         |  |                  |        |               |   |       |  |   |   |  |   |      

The changes in carrying amount of goodwill for the year ended January 31, 2009 are as follows
(in thousands):



|                            |  |           |         |   |        |   |         |       |  |   |         |  
|--------------------------- |  | --------- | ------- | - | ------ | - | ------- | ----- |  | - | ------- | -
|                            |  | Wholesale |         |   | Retail |   |         | Total | 
|Balance at February 2, 2008 |  | $         | 20,434  |   |        | $ |        |       |  | $ | 20,434  |  
|Acquisition of Model Reorg  |  |           |        |   |        |   | 39,891  |       |  |   | 39,891  |  
|Impairment charges          |  |           | (20,434 | ) |        |   | (39,891 | )     |  |   | (60,325 | )
|                            |  |           |         |   |        |   |         |       |  |   |         |  
|Balance at January 31, 2009 |  | $         |        |   |        | $ |        |       |  | $ |        |  
|                            |  |           |         |   |        |   |         |       |  |   |         |  



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In accordance with SFAS 142, goodwill and intangible assets with indefinite lives are not amortized, but
rather tested for impairment at least annually. The Companys annual impairment test is performed at the end of the Companys fiscal year or more frequently if events or changes in circumstances indicate the carrying value of goodwill may
not fully be recoverable. Pursuant to SFAS 142, a reporting unit is defined as an operating segment or one level below an operating segment (a component), for which discrete financial information is available and reviewed by management. The
Companys reporting units were identified as its retail and wholesale segments. There is a two step process for impairment testing of goodwill. The first step of this test, used to identify potential impairment, compares the fair value of a
reporting unit with its carrying amount, including goodwill. The second step, if necessary, measures the amount of the impairment. Fair value is principally estimated using a discounted cash flow model which depends on, among other factors,
estimates of future sales and expense trends, liquidity and capitalization. The discount rate used approximates the weighted average cost of capital of a hypothetical third party buyer. Owned tradenames that have been determined to have indefinite
lives are not subject to amortization but are reviewed at least annually for potential impairment in accordance with SFAS 142, as mentioned above. The fair values are estimated and compared to their carrying values.

Trademarks, including tradenames and owned licenses having finite lives, are amortized over their respective lives to their estimated residual values and
are also reviewed for impairment in accordance with SFAS 144. The recoverability of the carrying values of all long-lived assets with finite lives is re-evaluated when changes in circumstances indicate the assets value may be impaired.
Impairment testing is based on a review of forecasted operating cash flows and the profitability of the related brand. Included in other assets, net, on the accompanying condensed consolidated balance as of January 31, 2009 are $8.5 million
related to the estimated value of the Perfumania tradename and $4.6 million for trademarks and licenses of Five Star.

On the last day of
fiscal 2008, the Company performed its annual impairment testing of goodwill and intangible assets with indefinite lives. The Company considers many factors in evaluating whether the carrying value of these assets may not be recoverable, including
the actual and projected performance and cash flows of the reporting units and the market capitalization in relation to the book value of the Company. Beginning in the third quarter of fiscal 2008 and continuing into 2009, the capital markets
experienced substantial volatility and the Companys stock price declined substantially, causing the Companys book value to exceed its market capitalization, plus a reasonable control premium. In addition, the operating performance and
cash flows of the Companys retail and wholesale segments declined during the fourth quarter of fiscal 2008. Accordingly, the Company compared its market capitalization to the combined fair values of its reporting units. The fair values of the
reporting units were determined using valuation techniques based on estimates, judgments and assumptions management believes were appropriate in the circumstances. Based on its analysis, the Company concluded that $4.5 million of trademarks, all of
which related to trademarks recorded as a result of the acquisition of Model Reorg in August 2008 discussed in Note 3 of these financial statements, was impaired, and that its remaining goodwill of $60.3 million, including $39.9 million of goodwill
recorded as a result of the acquisition of Model was fully impaired. Such impairment charges are included in asset impairment on the accompanying consolidated statement of operations for fiscal 2008.

On October 5, 2007, the Company acquired all the stock of Jacavi, LLC (Jacavi) a fragrance distributor, in exchange for shares of Model
Reorg common stock which was valued at $10,800. The acquisition was accounted for as a purchase and the results of operations of Jacavi are included in the accompanying consolidated financial statements since the date of acquisition. In connection
with the acquisition, the Company performed a valuation of Jacavi with the assistance of a third party. Based on the fair value of the assets acquired and liabilities assumed, and the purchase consideration associated with the acquisition, the
Company recorded goodwill of $11,042, including $242 of acquisition costs.

Based on the Companys purchase price allocation, the cost
of the acquisition was allocated to the fair value of the net assets acquired as follows (in thousands):



|                                       |  |   |        |  
|-------------------------------------- |  | - | ------ | -
|Accounts receivable and other assets   |  | $ | 1,566  |  
|Inventories                            |  |   | 4,990  |  
|Goodwill                               |  |   | 11,042 |  
|Accounts payable and other liabilities |  |   | (1,616 | )
|Payable to Model Reorg                 |  |   | (4,940 | )
|                                       |  |   |        |  
|                                       |  | $ | 11,042 |  
|                                       |  |   |        |  



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The estimated amortization expense of intangible assets for the next five years is as follows (in
thousands):



|            |  |                     |    
|----------- |  | ------------------- | ---
|Fiscal Year |  | AmortizationExpense
|2009        |  | $                   | 849
|2010        |  |                     | 849
|2011        |  |                     | 849
|2012        |  |                     | 849
|2013        |  |                     | 849

NOTE 5 - NON-CASH TRANSACTIONS

Supplemental disclosures of non-cash investing and financing activities (in thousands):



|                                            |  |                                   |     |                                      |   |                                   |  |   |  
|------------------------------------------- |  | --------------------------------- | --- | ------------------------------------ | - | --------------------------------- |  | - | -
|NON-CASH TRANSACTIONS                       |  | Fiscal Year EndedJanuary 31, 2009 |     | Thirteen Weeks EndedFebruary 2, 2008 |   | Fiscal Year EndedOctober 31, 2007
|                                            |  |                                   |    
|Equipment acquired under capital leases     |  | $                                 | 356 |                                      | $ |                                  |  | $ | 
|Accounts payable for property and equipment |  |                                   | 410 |                                      |   |                                  |  |   | 

NOTE 6 - PROPERTY AND EQUIPMENT

Property and equipment consisted of (in thousands):



|                           |  |                  |         |   |                  |   |        |                                  |  |                                    
|-------------------------- |  | ---------------- | ------- | - | ---------------- | - | ------ | -------------------------------- |  | -----------------------------------
|                           |  | January 31, 2009 |         |   | February 2, 2008 |   |        | Estimated Useful Lives(In Years)
|Buildings and improvements |  | $                | 31,135  |   |                  | $ | 908    |                                  |  | Lesser of useful life or lease term
|Furniture and fixtures     |  |                  | 16,927  |   |                  |   | 4,008  |                                  |  | 5-7                                
|Machinery and equipment    |  |                  | 4,645   |   |                  |   | 5,840  |                                  |  | 7                                  
|                           |  |                  |         |   |                  |   |        |                                  |  |                                    
|                           |  |                  | 52,707  |   |                  |   | 10,756 |                                  |  |                                    
|Less:                      |  |                  |         |   |                  |   |        |                                  |  |                                    
|Accumulated depreciation   |  |                  | (10,952 | ) |                  |   | (8,113 | )                                |  |                                    
|                           |  |                  |         |   |                  |   |        |                                  |  |                                    
|                           |  | $                | 41,755  |   |                  | $ | 2,643  |                                  |  |                                    
|                           |  |                  |         |   |                  |   |        |                                  |  |                                    

Depreciation and amortization expense on property and equipment for fiscal 2008, the transition
period and fiscal 2007 was $5.8 million, $0.1 million and $0.5 million, respectively. Accumulated depreciation for building and equipment under capital leases was $0.6 million as of January 31, 2009 and $0.3 million at February 2, 2008.

See Note 13 for further discussion of capital leases.

NOTE 7 - RELATED PARTY TRANSACTIONS

Glenn and Stephen Nussdorf and their sister, Arlene Nussdorf,
owned an aggregate 6,349,476 shares or approximately 71% of the total number of shares of the Companys common stock as of January 31, 2009, excluding shares issuable upon conversion of the Warrants discussed in Note 3 or the Convertible
Note discussed in Note 8, and not assuming the exercise of any outstanding options held by the Companys officers and directors. Glenn and Stephen Nussdorf were also principal shareholders of E Com before the Merger. Stephen Nussdorf has served
as the Chairman of the Companys Board of Directors since February 2004.

The Nussdorfs are officers and principals of Quality King,
which distributes pharmaceuticals and health and beauty care products. Before the Merger with Model Reorg, the Companys President and Chief Executive Officer, Michael W. Katz (Mr. Katz) was, and he continues to be, an executive of
Quality King. Before the Merger, the Nussdorfs were also shareholders, and Stephen and Glenn Nussdorf were executives, of Model Reorg.

See
Note 8 for discussion of notes payable to affiliates.



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Effective August 1, 2008, the 2003 Stockholder Agreement between Model Reorg and Mr. Katz was
amended and restated (the Agreement) and the Companys subsidiary, Model Reorg Acquisition LLC, issued a $1.9 million promissory note payable to Mr. Katz. The note, which bears interest at 4% and is payable in equal monthly
installments of $53,333 commencing September 1, 2008 and terminating August 1, 2011, liquidated Model Reorgs preexisting obligation to Mr. Katz under the Agreement, which had provided for stock ownership and an earnings
participation in Model Reorg. Under the Agreement, Mr. Katz is bound by certain non-compete, non-solicitation and confidentiality covenants. The note payable is included in current and long term notes payable - affiliate as of January 31,
2009, in the amount of $1.7 million and the liability is included in accrued expenses and other current liabilities as of February 2, 2008 on the accompanying consolidated balance sheet in the amount of $1.9 million.

Transactions with Affiliated Companies

Model Reorg
sold approximately $15.4 million, $13.3 million and $25.2 million of wholesale merchandise to E Com in fiscal 2008 prior to the Merger, the transition period and fiscal year 2007, respectively. These wholesale sales are included in net sales in the
accompanying consolidated statements of operations. Cost of goods sold on these affiliate sales were $10.5 million, $10.8 million and $22.0 million in fiscal 2008 prior to the Merger, the transition period and fiscal 2007, respectively. These
affiliate cost of goods sold are included in cost of goods sold in the accompanying consolidated statement of operations. Model Reorg had approximately $32.5 million of accounts receivable from E Com as of February 2, 2008.

Model Reorgs purchases of product from E Com for fiscal 2008 prior to the Merger, the transition period and fiscal year 2007 were approximately
$14.9 million, $11.6 million and $49.2 million, respectively. Effective with the Merger on August 11, 2008, all transactions between the former Model Reorg and E Com subsidiaries are eliminated in consolidation.

Glenn Nussdorf beneficially owns approximately 9.9% of the outstanding common stock of Parlux Fragrances, Inc. (Parlux), a manufacturer and
distributor of prestige fragrances and beauty products. Perfumania has historically purchased merchandise from Parlux. It had $44.7 million of such purchases in its fiscal 2007 and $14.3 million during its fiscal 2008 before the Merger, and the
amount due from E Com to Parlux on February 2, 2008 was $12.5 million, which amounts are not included in the Companys financial statements due to the reverse acquisition accounting treatment. Purchases from Parlux included in the
Companys financial statements for fiscal 2008 following the Merger aggregated approximately $25.4 million, and the amount due to Parlux at January 31, 2009 was approximately $12.2 million. This amount is non-interest bearing and is
included in accounts payable-affiliate in the accompanying consolidated balance sheet. Because Model Reorg did not historically purchase from Parlux, the Companys financial statements do not include any purchases from Parlux in either the
thirteen weeks ended February 2, 2008 or the fiscal year ended October 31, 2007, and no balance is shown as due to Parlux at February 2, 2008. Purchases from related parties are generally payable in 90 days; however, due to the
seasonality of the Companys business, these terms are generally extended. Related party accounts have historically been brought closer to terms at the end of the holiday season. During the rest of the year, the Company has relied upon these
extended terms to provide a portion of its liquidity.

Quality King occupies a leased 560,000 square foot facility in Bellport, NY. Model
Reorg began occupying approximately half of this facility in December 2007 under a sublease that terminates on September 30, 2027, and this is now the location of the Companys principal offices. The monthly current sublease payments of
approximately $199,000 increase by 3% annually. Total payments by the Company to Quality King in fiscal 2008 for this sublease were approximately $2.3 million.

Model Reorg historically received shared services from Quality King pursuant to a service agreement. The agreement with Quality King provided for the allocation of expenses which were calculated based on various
assumptions and methods. The methods employed utilized various allocation bases including the number of transactions processed, estimated delivery miles, warehouse square footage, payroll dollars and sales and inventory ratios. Effective with the
Merger on August 11, 2008, the Company and Quality King executed a new Services Agreement providing for the Companys participation in certain third party arrangements, including 401(k), medical, dental, and flex spending plans, at the
Companys respective share of Quality Kings cost, including allocated overhead, plus a 2% administrative fee, and the provision of legal services. The Company will also share with Quality King the economic benefit of the bulk rate
contract that the Company has with UPS to ship Quality Kings merchandise and related items. The new Services Agreement will terminate on thirty days written notice from either party. Allocated operating expenses for fiscal 2008 were $1.1
million, or 0.6% of total operating expenses, during the transition period allocated expenses were $0.7 million, or 3.6% of total operating expenses and during fiscal 2007 allocated expenses were $3.7 million, or 6.3% of total operating expenses.



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NOTE 8 - REVOLVING CREDIT FACILITY, NOTES PAYABLE TO AFFILIATES AND SUBORDINATED CONVERTIBLE NOTE PAYABLE TO AFFILIATE

The revolving credit facility, notes payable to affiliates and subordinated convertible note payable to affiliates consist of the
following:



|                                                                                                       |  |                  |          |   |                  |   |        
|------------------------------------------------------------------------------------------------------ |  | ---------------- | -------- | - | ---------------- | - | -------
|                                                                                                       |  | January 31, 2009 |          |   | February 2, 2008
|                                                                                                       |  | (in thousands)  
|                                                                                                       |  |                 
|Revolving credit facility interest payable monthly, secured by a pledge of all of the Companys assets |  | $                | 153,383  |   |                  | $ | 105,320
|Subordinated convertible note payable-affiliates                                                       |  |                  | 5,000    |   |                  |   |       
|Subordinated non-convertible notes payable-affiliates                                                  |  |                  | 92,019   |   |                  |   |       
|Notes payable - affiliate                                                                              |  |                  |         |   |                  |   | 61,700 
|                                                                                                       |  |                  |          |   |                  |   |        
|                                                                                                       |  |                  | 250,402  |   |                  |   | 167,020
|Less current portion                                                                                   |  |                  | (154,023 | ) |                  |   |       
|                                                                                                       |  |                  |          |   |                  |   |        
|Total long-term debt                                                                                   |  | $                | 96,379   |   |                  | $ | 167,020
|                                                                                                       |  |                  |          |   |                  |   |        

On August 11, 2008, in conjunction with the Merger with Model Reorg, the Company and certain
of its subsidiaries entered into a new $250 million revolving credit facility with a syndicate of banks for which General Electric Capital Corporation (GECC) serves as Agent, Collateral Agent and Lender, GE Capital Markets, Inc. serves
as Joint Lead Arranger and Book Runner and Wachovia Capital Markets serves as Joint Lead Arranger (the Senior Credit Facility). The Senior Credit Facility is used for the Companys general corporate purposes and those of its
subsidiaries, including working capital. The Company and certain of its subsidiaries are co-borrowers under the Senior Credit Facility, and the Companys other subsidiaries have guaranteed all of their obligations thereunder.

The Senior Credit Facility is scheduled to expire on August 11, 2011, when all amounts will be due and payable in full. The Senior Credit Facility
does not require amortization of principal and may be paid before maturity in whole or in part at the Companys option without penalty or premium; provided that, if the Company permanently reduces the revolving commitment in connection with a
prepayment, on or before August 11, 2009, it must pay a prepayment fee equal to 1% of the amount of such reduction, or after such date and on or before August 11, 2010, it must pay a prepayment fee equal to 0.5% of the prepayment. The
initial proceeds of the Senior Credit Facility were used to pay amounts incurred in connection with the Merger and to satisfy amounts outstanding under E Coms and Model Reorgs previous senior credit facilities. Due to the Companys
non-compliance with certain covenants of the Senior Credit Facility, the Senior Credit Facility is classified as a current liability on the consolidated balance sheet as of January 31, 2009.

Revolving loans under the Senior Credit Facility may be drawn, repaid and reborrowed up to the amount available under a borrowing base calculated with
reference to a specified percentage of the borrowers eligible accounts and a specified percentage of the borrowers eligible inventory from time to time. GECC has the right to impose reserves in its reasonable credit judgment, whether or
not there is an Event of Default, which would effectively reduce the borrowing base and thereby the amount that the borrowers may borrow under the Senior Credit facility. As of January 31, 2009, GECC established a $15 million reserve against
availability, reducing the amount the borrowers may borrow by $15 million. Under an amendment to the Senior Credit Facility executed as of May 26, 2009 (Waiver and Amendment No.1), reserves against borrowing availability increasing
from $9 million to $15 million at August 4, 2009 and thereafter will automatically apply, in addition to any reserves that may be imposed from time to time in GECCs reasonable credit judgment. The Senior Credit Facility also includes a
sub-limit of $25 million for letters of credit and a sub-limit of $12.5 million for swing line loans (that is, same-day loans from the lead or agent bank).

Until the end of fiscal 2008, interest under the Senior Credit Facility was, at the Companys election unless an Event of Default exists, set at either (i) the higher of The Wall Street Journal corporate
base rate or the federal funds rate plus 0.50% (the Base Rate) or (ii) the applicable London interbank offered rate (LIBOR), plus in each case, specified margins. These margins were determined based upon the
Companys excess availability (that is, at any time, an amount equal to (a) the lesser of the aggregate revolving commitments and the borrowing base at such time minus (b) the revolving exposure of all lenders) from time to time.
Interest rate margins were initially set at 2.50% per annum for LIBOR borrowings and 1.25% for Base Rate borrowings. However, as a result of the covenant defaults described below, effective January 23, 2009, GECC elected to impose the
Default Rate of interest on outstanding borrowings, which is 2% higher than the interest rate otherwise applicable. The Company was also required to pay fees equal to 0.375% of the unused amount of the Senior Credit Facility and the outstanding
amount of letters of credit under that facility.



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Under Waiver and Amendment No.1, interest under the Senior Credit Facility going forward will be, at the
Companys election unless an event of default exists, either the highest of (A) The Wall Street Journal prime rate, (B) the federal funds rate plus .50% or (C) the sum of 3-month LIBOR plus 1.00% (the Index
Rate), in each case plus 3.50% or (ii) LIBOR (but not less than 2.00%) plus 4.50%. The Company is also now required to pay fees equal to 1.00% of the unused amount of the Senior Credit Facility and 4.50% of the outstanding amount of any
letters of credit under that facility.

All obligations of the Company under the Senior Credit Facility and under any interest rate
protection or other hedging arrangements entered into in connection with the Senior Credit Facility are secured by a first priority perfected security interest in all existing and after-acquired personal property and owned real property owned by the
Company and its subsidiaries, which are co-borrowers or guarantors, including, without limitation, 100% (or, in the case of excluded foreign subsidiaries, 66%) of the outstanding equity interests in their subsidiaries.

The Senior Credit Facility limits the Companys and its subsidiaries ability to, among other things: incur additional indebtedness; incur
liens or guarantee obligations; pay dividends and make other distributions; make investments and enter into joint ventures; dispose of assets; and engage in transactions with affiliates, except for certain existing arrangements under which the
Company leases space and obtains certain business services from affiliated companies and other arrangements in the ordinary course of business. The Senior Credit Facility also provided that advances to suppliers by the Company and its subsidiaries
may not exceed $8 million with respect to all suppliers or $5 million with respect to any one supplier (together with its affiliates). Waiver and Amendment No. 1 reduced the limit for any one supplier to $3 million.

Under the Senior Credit Facility, the Company and its subsidiaries have been required to maintain certain financial ratios, as specified in the
agreement. Beginning November 1, 2008, the Company was not in compliance with the maximum leverage ratio and, beginning January 31, 2009, the Company was also not in compliance with the minimum fixed charge coverage and the inventory
turnover ratio covenants. Any such noncompliance permits the lenders to accelerate the indebtedness and terminate the credit facility which would result in all amounts outstanding, including all accrued interest and unpaid fees, becoming immediately
due and payable. Instead, GECC elected to impose the Default Rate of interest on outstanding borrowings, as described above.

In order to
better align the provisions of the Senior Credit Facility with the Companys current business situation, Waiver and Amendment No.1 waived the covenant defaults and certain other defaults under the facility, provided for no testing of the
minimum fixed charge coverage ratio, the inventory turnover ratio or the maximum leverage ratio covenants for the fiscal quarter ended May 2, 2009, deleted the inventory turnover ratio covenant and the maximum leverage ratio covenant
thereafter, and suspended the minimum fixed charge coverage ratio covenant until the fiscal quarter ending January 30, 2010.

The
Senior Credit Facility also includes other customary events of default that, if not waived, would permit the lenders to accelerate the indebtedness and terminate the credit facility. Any future defaults that are not waived could result in our having
to refinance the Senior Credit Facility and obtain an alternative source of financing. Due to the current weakness in the credit markets, there is no assurance that such financing would be obtained, or if such refinancing is obtained, that the terms
of a new facility would be on terms comparable to the current Senior Credit Facility. If the Company were unable to obtain such financing, its operations and financial condition would be materially adversely affected and it would be forced to seek
an alternative source of liquidity, such as by selling additional securities, to continue operations, or to limit its operations.

At the
closing of the Merger, six estate planning trusts established by Glenn, Stephen and Arlene Nussdorf (the Nussdorf Trusts) loaned an aggregate of approximately $55 million to the Company on an unsecured basis. At the same time, we issued
an unsecured subordinated promissory note in the principal amount of $35 million to Quality King. All of the subordinated promissory notes issued to the Nussdorf Trusts and Quality King are subordinated to the Senior Credit Facility and, pursuant to
amendments as of May 26, 2009, no payments of principal or interest may be made before the maturity of the Senior Credit Facility on August 11, 2011. The maturity date of the subordinated promissory notes payable to the Nussdorf Trusts is
February 8, 2012 and that of the note payable to Quality King is June 30, 2012. The Nussdorf Trust notes bear interest at a rate equal to 2% over the rate in effect from time to time on the revolving loans under the Senior Credit Facility,
and the Quality King note bears interest at a rate equal to 1% over the rate in effect from time to time on the revolving loans under the Senior Credit Facility. Quality King and the Nussdorf Trusts have acknowledged that the Companys
nonpayment, because of the subordination provisions, of amounts otherwise due under these notes will not constitute a default under the notes.

The affiliate debt that was refinanced in connection with the Merger consisted of a promissory note issued by Model Reorg to Quality King in 2002 in order to supplement a revolving line of credit entered into jointly by Model Reorg and
Quality King with an unaffiliated syndicate of lenders. Included in interest expense on the accompanying consolidated statement of operations for fiscal 2008 is approximately $1.8 million of interest attributable to the affiliate debt for the period
in fiscal 2008 prior to the Merger.



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On December 9, 2004, E Com issued a Subordinated Convertible Note (the Convertible Note)
to Glenn and Stephen Nussdorf in exchange for a $5 million subordinated secured demand loan made in March 2004. The Convertible Note was originally secured by E Coms assets, but, in connection with the August 11, 2008 financing
transactions, Glenn and Stephen Nussdorf released and terminated their security interest. The Convertible Note was originally payable in January 2007; however it was modified in January 2006 to extend the due date to January 2009. The Convertible
Note is subordinate to all bank related indebtedness and, pursuant to a May 26, 2009 amendment, no payments of principal or interest may be made before the maturity of the Senior Credit Facility on August 11, 2011. As a result, the
Convertible Note is currently in default, resulting in an increase of 2% in the nominal interest rate, which is the prime rate plus 1%. The Convertible Note allows Glenn and Stephen Nussdorf to convert any or all of the principal and accrued
interest due on the Convertible Note into shares of the Companys common stock. The conversion price was originally $11.25, which equaled the closing market price of E Coms common stock on December 9, 2004, and was reduced to $7.00
by the May 26, 2009 amendment.

Interest expense on the Nussdorf Trust Notes, the Quality King Note and the Convertible Note was
approximately $3.1 million for fiscal 2008 and is included in interest expense on the accompanying consolidated statement of operations for fiscal 2008. No payments have been made on the Nussdorf Trust Notes or the Quality King Note. Accrued
interest payable due at January 31, 2009 on the Nussdorf Trust Notes, the Quality King Note and the Convertible Note was approximately $3.0 million and is included in accrued expenses and other liabilities on the accompanying consolidated
balance sheet.

NOTE 9 - IMPAIRMENT AND OTHER CHARGES

Historically the Company did not eliminate intercompany profit in ending inventory. In the fourth quarter of fiscal 2008, the Company performed an analysis and determined that approximately $4.1 million of
intercompany profit from prior years remained in inventory that should have been eliminated. Management determined that this amount was not material for adjustment to prior years. Included in cost of goods sold in the accompanying consolidated
statement of operations for fiscal 2008 is a pre-tax charge of approximately $4.1 million to eliminate this intercompany profit in ending inventory related to prior years.

During the fourth quarter of fiscal 2008, the Company incurred certain non-cash expense items that materially affected earnings results for the fourth
quarter and for fiscal 2008. These charges were composed of write-offs of fixed assets for certain underperforming stores, and impairment charges for goodwill and tradenames, which are included in asset impairment on the accompanying consolidated
statements of operations. A summary of the charges are presented in the table below (amounts in thousands):



|                                                             |  |             |       
|------------------------------------------------------------ |  | ----------- | ------
|                                                             |  | Fiscal 2008
|Impairment of long-lived assets related to Perfumania stores |  | $           | 3,253 
|Impairment of goodwill and intangibles (see note 4)          |  |             | 64,825
|                                                             |  |             |       
|                                                             |  | $           | 68,078
|                                                             |  |             |       

It is the Companys practice to review long-lived assets for impairment whenever events or
changes in circumstances, such as worsening macro-economic conditions in fiscal 2008, indicate that the carrying amount may be impaired. If projected future undiscounted cash flows expected to be generated by the asset are less than its carrying
amount, an asset is determined to be impaired, and a loss is recorded for the amount by which the carrying value of the asset exceeds its fair value. In accordance with SFAS 144, the Company conducted an internal review of its long-lived assets
at the store level and determined that the carrying value of certain assets exceeded their projected future, undiscounted cash flows. The Company then determined the fair value of the identified long-lived assets by discounting their projected
future cash flows using a rate approximating the Companys cost of capital, which resulted in an impairment charge at January 31, 2009 of approximately $ 3.3 million.

NOTE 10 - ACCOUNTING FOR INCOME TAXES

In accordance with SFAS 109, management evaluates the
Companys deferred income tax assets and liabilities to determine whether or not a valuation allowance is necessary. SFAS 109 requires that deferred tax assets be reduced by a valuation allowance if, based on the weight of available
evidence, it is more likely than not that some portion or all of the deferred tax assets will not be realized. Realization of future tax benefits related to the deferred tax assets is dependent on many factors, including the Companys ability
to generate future taxable income during those periods in which temporary differences become deductible and/or credits can be



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utilized. Based on the difficult retail and wholesale environment resulting from the decline in general economic conditions and consumer confidence in fiscal
2008, and the uncertainty as to when conditions will improve sufficiently enough to enable the Company to utilize its deferred tax assets, the Company established a full valuation allowance against its deferred tax assets, recording a non-cash
charge of approximately $19.5 million. The lack of practical tax-planning strategies available in the short term and the lack of other objectively verifiable positive evidence supported the conclusion that a full valuation allowance against the
Companys federal and state net deferred tax assets was necessary.

If, in the future, the Company realizes taxable income on a
sustained basis of the appropriate character and within the net operating loss carry-forward period, the Company would be allowed to reverse some or all of this valuation allowance, resulting in an income tax benefit. Further, changes in existing
tax laws could also affect valuation allowance needs in the future.

The income tax provision is comprised of the following amounts (in
thousands):



|                     |  |                                   |        |   |                                      |   |                                   |  |   |      
|-------------------- |  | --------------------------------- | ------ | - | ------------------------------------ | - | --------------------------------- |  | - | -----
|                     |  | Fiscal Year EndedJanuary 31, 2009 |        |   | Thirteen Weeks EndedFebruary 2, 2008 |   | Fiscal Year EndedOctober 31, 2007
|Current:             |  |                                   |        |   |                                      |   |                                   |  |   |      
|Federal              |  | $                                 | (112   | ) |                                      | $ | 3,427                             |  | $ | 3,825
|State and local      |  |                                   | (443   | ) |                                      |   | 841                               |  |   | 913  
|                     |  |                                   |        |   |                                      |   |                                   |  |   |      
|                     |  |                                   | (555   | ) |                                      |   | 4,268                             |  |   | 4,738
|                     |  |                                   |        |   |                                      |   |                                   |  |   |      
|                     |  |                                   |       
|Deferred:            |  |                                   |        |   |                                      |   |                                   |  |   |      
|Federal              |  |                                   | 10,781 |   |                                      |   | 101                               |  |   | 2,232
|State and local      |  |                                   | 2,780  |   |                                      |   | 18                                |  |   | 383  
|Foreign              |  |                                   | 1,256  |   |                                      |   |                                  |  |   |     
|                     |  |                                   |        |   |                                      |   |                                   |  |   |      
|                     |  | $                                 | 14,817 |   |                                      | $ | 119                               |  | $ | 2,615
|                     |  |                                   |        |   |                                      |   |                                   |  |   |      
|Income tax provision |  | $                                 | 14,262 |   |                                      | $ | 4,387                             |  | $ | 7,353
|                     |  |                                   |        |   |                                      |   |                                   |  |   |      

The income tax provision differs from the amount obtained by applying the statutory Federal income
tax rate to pretax income as follows (in thousands):



|                                             |  |                                   |         |   |                                      |   |                                   |  |   |       |  
|-------------------------------------------- |  | --------------------------------- | ------- | - | ------------------------------------ | - | --------------------------------- |  | - | ----- | -
|                                             |  | Fiscal Year EndedJanuary 31, 2009 |         |   | Thirteen Weeks EndedFebruary 2, 2008 |   | Fiscal Year EndedOctober 31, 2007 | 
|(Benefit) expense at federal statutory rates |  | $                                 | (25,444 | ) |                                      | $ | 3,673                             |  | $ | 6,511 |  
|Non-deductible expenses                      |  |                                   | 21,126  |   |                                      |   | 129                               |  |   | 108   |  
|Change in valuation allowance                |  |                                   | 19,496  |   |                                      |   |                                  |  |   |      |  
|State taxes                                  |  |                                   | (400    | ) |                                      |   | 511                               |  |   | 843   |  
|Other                                        |  |                                   | (516    | ) |                                      |   | 74                                |  |   | (109  | )
|                                             |  |                                   |         |   |                                      |   |                                   |  |   |       |  
|Income tax provision                         |  | $                                 | 14,262  |   |                                      | $ | 4,387                             |  | $ | 7,353 |  
|                                             |  |                                   |         |   |                                      |   |                                   |  |   |       |  



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Net deferred tax assets reflect the tax effect of the following differences between financial statement
carrying amounts and tax basis of assets and liabilities as follows (in thousands):



|                                               |  |                   |         |   |                  |   |      
|---------------------------------------------- |  | ----------------- | ------- | - | ---------------- | - | -----
|                                               |  | Fiscal Year Ended
|                                               |  | January 31, 2009  |         |   | February 2, 2008
|Assets:                                        |  |                   |         |   |                  |   |      
|Net operating loss & tax credit carry forwards |  | $                 | 4,020   |   |                  | $ |     
|Puerto Rico net operating loss carry forwards  |  |                   | 1,347   |   |                  |   |     
|Inventories                                    |  |                   | 2,794   |   |                  |   | 1,616
|Property and equipment                         |  |                   | 6,878   |   |                  |   | 173  
|Accounts receivable allowances                 |  |                   | 285     |   |                  |   | 59   
|Goodwill & intangibles                         |  |                   | 1,362   |   |                  |   | 408  
|Self insured reserves and other                |  |                   | 2,810   |   |                  |   | 153  
|                                               |  |                   |         |   |                  |   |      
|Total deferred tax assets                      |  |                   | 19,496  |   |                  |   | 2,409
|Valuation allowance                            |  |                   | (19,496 | ) |                  |   |     
|                                               |  |                   |         |   |                  |   |      
|Net deferred tax assets                        |  |                   |        |   |                  |   | 2,409
|Liabilities:                                   |  |                   |         |   |                  |   |      
|Tradenames                                     |  |                   | (3,400  | ) |                  |   |     
|                                               |  |                   |         |   |                  |   |      
|Net deferred tax liabilities                   |  | $                 | (3,400  | ) |                  | $ |     
|                                               |  |                   |         |   |                  |   |      

The Companys United States and Puerto Rican net operating loss carryforwards begin to expire
in 2019 and 2009, respectively.

The Company adopted the provisions of FIN 48 in fiscal 2007. FIN 48 prescribes a comprehensive model for
the financial statement recognition, measurement, presentation and disclosure of uncertain tax positions taken or expected to be taken in an income tax return. Under FIN 48, the Company may recognize the tax benefit from an uncertain tax position
only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities, based on the technical merits of the position. The tax benefits recognized in the financial statements from such a position should
be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate settlement. FIN 48 also provides guidance on derecognition, classification, interest and penalties on income taxes, accounting
in interim periods and requires increased disclosures.

As a result of the implementation of FIN 48, the Company did not recognize a
liability for unrecognized tax benefits or reverse any accruals for uncertain tax positions previously recorded, and accordingly, was not required to record any cumulative effect adjustment to beginning of year retained earnings. Subsequent to the
first quarter 2007, the Company recorded a FIN 48 accrual of approximately $0.3 million related to state nexus issues. As of January 31, 2009, there was a liability of $0.6 million recorded for income tax associated with unrecognized tax
benefits.

The Company accrues interest related to unrecognized tax benefits as well as any related penalties in income tax expense, which
is consistent with the recognition of these items in prior reporting periods. As of the date of adoption of FIN 48, the Company was not required to have an accrual for the payment of interest and penalties. Accrued interest and penalties as of
January 31, 2009 and February 2, 2008 were $0.2 million and $0.1 million, respectively.

The balance of unrecognized tax
benefits, the amount of related interest and penalties we have provided and what we believe to be the range of reasonably possible changes in the next 12 months, were (in thousands):



|                                                                  |  |                  |     |                  |   |    
|----------------------------------------------------------------- |  | ---------------- | --- | ---------------- | - | ---
|                                                                  |  | January 31, 2009 |     | February 2, 2008
|Unrecognized tax benefits                                         |  | $                | 523 |                  | $ | 220
|Portion if recognized would reduce tax expense and effective rate |  |                  | 523 |                  |   | 220
|Accrued interest on unrecognized tax benefits                     |  |                  | 152 |                  |   | 42 
|Accrued penalties on unrecognized tax benefits                    |  |                  | 130 |                  |   | 54 



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A reconciliation of the beginning and ending amounts of unrecognized tax benefits is as follows (in
thousands):



|                                                |  |                   |     |                  |   |    
|----------------------------------------------- |  | ----------------- | --- | ---------------- | - | ---
|                                                |  | Fiscal Year Ended
|                                                |  | January 31, 2009  |     | February 2, 2008
|Balance at beginning of year                    |  | $                 | 220 |                  | $ |   
|Additions for tax positions of the current year |  |                   |    |                  |   | 8  
|Additions for tax positions of prior years      |  |                   | 303 |                  |   | 212
|                                                |  |                   |     |                  |   |    
|Balance at end of year                          |  | $                 | 523 |                  | $ | 220
|                                                |  |                   |     |                  |   |    

The Company does not expect material adjustments to the total amount of unrecognized tax benefits
within the next 12 months, but the outcome of tax matters is uncertain and unforeseen results can occur.

The Company conducts
business throughout the United States and Puerto Rico, and as a result, files income tax returns in the United States federal jurisdiction and various state and foreign jurisdictions. In the normal course of business, the Company is subject to
examination by taxing authorities. With few exceptions, the Company is no longer subject to U.S. federal, state, local or Puerto Rico income tax examinations for fiscal years prior to 2004. State and foreign income tax returns are generally subject
to examination for a period of three to five years after filing of the respective return. The state impact of any federal changes remains subject to examination by various states for a period of up to one year after formal notification to the
states. The Company is not currently under examination in any state or foreign jurisdictions.

NOTE 11 - SHAREHOLDERS EQUITY

PREFERRED STOCK

The Companys Articles of
Incorporation authorize the issuance of up to 1,000,000 shares of preferred stock. The preferred stock may be issued from time to time at the discretion of the Board of Directors without shareholders approval. The Board of Directors is
authorized to issue these shares in different series and, with respect to each series, to determine the dividend rate, and provisions regarding redemption, conversion, liquidation preference and other rights and privileges. As of January 31,
2009, no preferred stock had been issued.

TREASURY STOCK

From time to time, the Companys Board of Directors has approved the repurchase of the Companys common stock. As of January 31, 2009, the Company had repurchased approximately 898,249 shares of common
stock for approximately $8.6 million, all of which are held as treasury shares. There were no repurchases during fiscal 2008, the transition period or fiscal 2007.

WARRANTS

In connection with the Merger on August 11, 2008, the Company issued warrants (the Warrants) to
purchase an additional 1,500,000 shares of our common stock with an exercise price per share of $23.94. The Warrants will not be exercisable until the third anniversary of the closing of the Merger (except upon a change of control of the Company),
after which they will be exercisable until the tenth anniversary. The fair value of these Warrants at the date of issuance was $26.5 million which was recorded as a reduction of retained earnings (accumulated deficit) and an increase to additional
paid-in capital within the consolidated statement of shareholders equity. The Company used the Black-Scholes option pricing model to value the Warrants using the following assumptions: number of Warrants as set forth in the Warrant agreement;
no expected dividend yield; expected volatility of 91.7%; risk-free interest rates of 3.99%; and expected term consistent with the contractual term of the Warrants.



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STOCK OPTION PLANS

The Company currently has two plans which provide for equity-based awards to its employees and directors (collectively, the Plans) Under the Plans, the Company has reserved 1,165,000 shares of common stock
of which 253,194 options are outstanding. All stock options have an exercise price that is equal to the fair value of the Companys stock on the date the options were granted. The term of the stock option awards is ten years from the date of
grant. A summary of the Companys option activity, and related information for the fiscal year ended January 31, 2009 is as follows:



|                                                       |  |                 |   |  |                       |       |                 |      |                |   |          
|------------------------------------------------------ |  | --------------- | - |  | --------------------- | ----- | --------------- | ---- | -------------- | - | ---------
|                                                       |  | Number ofShares |   |  | AverageExercise Price |       | ContractualLife |      | IntrinsicValue
|                                                       |  |                 |   | 
|Outstanding and exercisable as of February 2, 2008 (A) |  | 147,696         |   |  | $                     | 12.80 |                 | 6.17 |                | $ | 1,732,000
|                                                       |  |                 |   | 
|Granted                                                |  | 113,250         |   |  |                       | 4.75  |                 |      |                |   |          
|                                                       |  |                 |   | 
|Exercised                                              |  | (7,376          | ) |  |                       | 2.62  |                 |      |                |   |          
|                                                       |  |                 |   | 
|Forfeited                                              |  | (376            | ) |  |                       | 2.00  |                 |      |                |   |          
|                                                       |  |                 |   |  |                       |       |                 |      |                |   |          
|                                                       |  |                 |   | 
|Outstanding as of January 31, 2009                     |  | 253,194         |   |  | $                     | 9.52  |                 | 7.30 |                | $ |         
|                                                       |  |                 |   |  |                       |       |                 |      |                |   |          
|                                                       |  |                 |   | 
|Exercisable as of January 31, 2009                     |  | 216,194         |   |  | $                     | 10.32 |                 | 6.85 |                | $ |         
|                                                       |  |                 |   |  |                       |       |                 |      |                |   |          

| | 
| | 

| | (A) | Information as of February 2, 2008 is E Coms historical information prior to the Merger.
| | --- | -----------------------------------------------------------------------------------------

The aggregate intrinsic value of options exercised during fiscal 2008 was approximately $11,000.

The following table summarizes information about stock options outstanding at January 31, 2009:



|                         |  |                   |  |                              |       |                                                  |     |                   |         |                                       |   |      
|------------------------ |  | ----------------- |  | ---------------------------- | ----- | ------------------------------------------------ | --- | ----------------- | ------- | ------------------------------------- | - | -----
|                         |  |                   |  | OPTIONS OUTSTANDING          |       | OPTIONS EXERCISABLE                             
|RANGE OF EXERCISE PRICES |  | NUMBEROUTSTANDING |  | WeightedAverageExercisePrice |       | WeightedAverageRemainingContractualLife in years |     | NUMBEREXERCISABLE |         | WeightedAverageRemainingExercisePrice
|$3.46 - $3.52            |  | 3,750             |  | $                            | 3.47  |                                                  | 8.4 |                   | 3,750   |                                       | $ | 3.47 
|$4.79 - $4.79            |  | 110,250           |  | $                            | 4.79  |                                                  | 9.7 |                   | 73,250  |                                       | $ | 4.79 
|$8.24 - $12.52           |  | 27,188            |  | $                            | 12.31 |                                                  | 1.1 |                   | 27,188  |                                       | $ | 12.31
|$12.99 - $24.05          |  | 112,006           |  | $                            | 13.69 |                                                  | 6.4 |                   | 112,006 |                                       | $ | 13.69
|                         |  |                   |  |                              |       |                                                  |     |                   |         |                                       |   |      
|                         |  | 253,194           |  | $                            | 9.52  |                                                  | 7.3 |                   | 216,194 |                                       | $ | 10.32
|                         |  |                   |  |                              |       |                                                  |     |                   |         |                                       |   |      

The fair value for stock options issued during fiscal 2008 was estimated at the date of grant,
using the Black-Scholes option pricing model with the following weighted average assumptions.



|                                |  |                                   |  
|------------------------------- |  | --------------------------------- | -
|                                |  | Fiscal Year EndedJanuary 31, 2009 |  
|Expected life (years)           |  | 5                                 |  
|Expected stock price volatility |  | 55.0                              | %
|Risk-free interest rates        |  | 2.7                               | %
|Expected dividend yield         |  | 0.0                               | %

The expected life of the options represents the estimated period of time until exercise and is
based on historical experience of similar awards, giving consideration to the contractual terms, vesting schedules and expectations of future employee behavior. The expected stock price volatility is estimated using the historical volatility of the
Companys stock. The risk-free interest rate is based on the implied yield available on U.S. Treasury zero coupon issues with a term equal to the options expected life. The Company has not paid dividends in the past and does not intend to
in the foreseeable future.



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The weighted average estimated fair values of options granted during fiscal years 2008 and 2007 were
$2.37 and $23.57 per share, respectively. The fair value of options that vested during fiscal years 2008 and, 2007 was approximately $186,000 and $71,000, respectively. Fiscal 2007 fair value information is E Coms historical information prior
to the Merger.

See consolidated statements of shareholders equity in these financial statements for activity in shareholders equity
accounts.

NOTE 12 - EMPLOYEE BENEFIT PLANS

The Company has several 401(k) Savings and Investment Plans (the Plans) for its various subsidiaries. Pursuant to the Plans, the participants may make contributions to the Plans in varying amounts from 1% to 100% of total
compensation, depending on the specific plan, or the maximum limits allowable under the Internal Revenue Code, whichever is less. The Company, at its discretion, may match such contributions in varying amounts, as specified by the specific plan, and
the Companys matching contributions vest over a three to six year period, depending on the specific plan. The Company did not match contributions in any of the Plans during fiscal 2008.

NOTE 13 - COMMITMENTS AND CONTINGENCIES

Medical insurance

The Companys Perfumania subsidiary is self-insured for employee medical benefits under the Companys group health plan.
The Company maintains stop loss coverage for individual medical claims in excess of $100,000 and for annual Company medical claims which exceed approximately $4.0 million in the aggregate. While the ultimate amount of claims incurred are dependent
on future developments, in managements opinion, recorded accruals are adequate to cover the future payment of claims incurred as of January 31, 2009. However, it is possible that recorded accruals may not be adequate to cover the future
payment of claims. Adjustments, if any, to estimates recorded resulting from ultimate claim payments will be reflected in operations in the periods in which such adjustments are determined. The self-insurance accrual at January 31, 2009 was
approximately $0.5 million, which is included in accrued expenses and other liabilities in the accompanying consolidated balance sheets.

Leases
and retail store rent

Total rent expense for warehouse space and equipment charged to operations for fiscal 2008, the transition period
and fiscal 2007 was $6.9 million, $1.3 million and $4.2 million, respectively. This includes payments of warehouse rent to Quality King.

In January 2008 the Company began subleasing new office and warehouse facility from Quality King in Bellport, New York at a rate of $2.3 million per year at an annual escalation of 3%. This sublease expires December 2027.

The Company leases space for its retail stores. The lease terms vary from month to month leases to ten year leases, in some cases with options to renew
for longer periods. Various leases contain clauses which adjust the base rental rate by the prevailing Consumer Price Index, as well as requiring additional contingent rent based on a percentage of gross sales in excess of a specified amount.

Retail store rent expense in fiscal 2008 is as follows (in thousands):



|                   |  |                                   |       
|------------------ |  | --------------------------------- | ------
|                   |  | Fiscal Year EndedJanuary 31, 2009
|Minimum rentals    |  | $                                 | 13,291
|Contingent rentals |  |                                   | 775   
|                   |  |                                   |       
|Total              |  | $                                 | 14,066
|                   |  |                                   |       



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Aggregate future minimum rental payments under the above operating leases at January 31, 2009 are
payable as follows (in thousands):



|            |  |   |        
|----------- |  | - | -------
|Fiscal Year |  |  
|2009        |  | $ | 27,982 
|2010        |  |   | 26,785 
|2011        |  |   | 24,408 
|2012        |  |   | 21,719 
|2013        |  |   | 19,450 
|Thereafter  |  |   | 99,083 
|            |  |   |        
|            |  | $ | 219,427
|            |  |   |        

The Companys capitalized leases are for an office and distribution facility in Sunrise,
Florida, buildout of a warehouse facility in Hicksville, New York, warehouse equipment and computer hardware and software. The lease for the Florida facility expires December 2017 with monthly rent ranging from approximately $81,000 to $104,000
during the term of the lease. As a result of the Merger, we have excess facility space consisting of office and distribution space in Sunrise, Florida. The capital lease liability for this lease has been recorded as the net present value of the
contractual lease payments less the amount for which we expect to be able to sublease the facility. The estimated sublease revenue was determined based upon a review of real estate market conditions, projections for sublease revenue and assumptions
regarding the timing of sublease commencement, and with the assistance of a commercial real estate broker. The following is a schedule of future minimum lease payments under capital leases, net of projected sublease revenue together with the present
value of the net minimum lease payments, at January 31, 2009 (in thousands):



|                                        |  |   |        |  
|--------------------------------------- |  | - | ------ | -
|Fiscal Year                             |  |   |       
|2009                                    |  | $ | 1,402  |  
|2010                                    |  |   | 1,397  |  
|2011                                    |  |   | 561    |  
|2012                                    |  |   | 457    |  
|2013                                    |  |   | 439    |  
|Thereafter                              |  |   | 1,768  |  
|                                        |  |   |        |  
|Total future minimum lease payments     |  |   | 6,024  |  
|Less: Amount representing interest      |  |   | (1,669 | )
|                                        |  |   |        |  
|Present value of minimum lease payments |  |   | 4,355  |  
|Less: Current portion                   |  |   | (1,102 | )
|                                        |  |   |        |  
|                                        |  | $ | 3,253  |  
|                                        |  |   |        |  

Depreciation expense relating to capital leases is included in depreciation and amortization
expense in the accompanying consolidated statements of operations and totaled approximately $0.2 million in both fiscal 2008 and fiscal 2007. There was no depreciation expense for capital leases in the transition period.

Royalties

The Company is party to six license
agreements with unaffiliated licensors. Royalty expense was $2.5 million, $0.7 million and $2.5 million for fiscal 2008, the transition period and fiscal 2007, respectively and is included in selling, general and administrative expenses on the
accompanying consolidated statements of operations. The aggregate future minimum payments under these licensing agreements at January 31, 2009 are payable as follows (in thousands):



|            |  |   |      
|----------- |  | - | -----
|Fiscal year |  |  
|2009        |  | $ | 2,085
|2010        |  |   | 400  
|2011        |  |   | 300  
|Thereafter  |  |   |     
|            |  |   |      
|            |  | $ | 2,785
|            |  |   |      

Litigation

The Company is involved in various legal proceedings in the ordinary course of business. Management cannot presently predict the outcome of these matters, although management believes, based in part on the advice of
counsel, that the ultimate resolution of these matters will not have a materially adverse effect on the Companys financial position, results of operations or cash flows.



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NOTE 14 - SEGMENT INFORMATION

The Company operates in two industry segments, wholesale distribution and specialty retail sales of designer fragrance and related products. Management reviews segment information by segment and on a consolidated
basis each month. Retail sales include sales through Perfumania retail stores, the Scents of Worth consignment business and the Companys internet site, perfumania.com. Transactions between Five Star and unrelated customers are included in our
wholesale segment information. The accounting policies of the segments are the same as those described in the summary of significant accounting policies in Note 2. The Companys chief operating decision maker who is its Chief Executive Officer,
assesses segment performance by reference to gross profit. Each of the segments has its own assets, liabilities, revenues and cost of goods sold. While each segment has certain unallocated operating expenses, these expenses are not reviewed by the
chief operating decision maker on a segment basis but rather on a consolidated basis. Financial information for these segments is summarized in the following table:



|                    |  |                                   |         |                                      |   |          |                                   |  |   |          |  
|------------------- |  | --------------------------------- | ------- | ------------------------------------ | - | -------- | --------------------------------- |  | - | -------- | -
|                    |  | Fiscal Year EndedJanuary 31, 2009 |         | Thirteen Weeks EndedFebruary 2, 2008 |   |          | Fiscal Year EndedOctober 31, 2007 | 
|                    |  |                                   |         | ($ in thousands)                     |   |          |                                   | 
|Net sales:          |  |                                   |         |                                      |   |          |                                   |  |   |          |  
|Wholesale (a)       |  | $                                 | 203,427 |                                      | $ | 85,106   |                                   |  | $ | 251,343  |  
|Retail              |  |                                   | 225,867 |                                      |   | 30,363   |                                   |  |   | 76,369   |  
|                    |  |                                   |         |                                      |   |          |                                   |  |   |          |  
|                    |  | $                                 | 429,294 |                                      | $ | 115,469  |                                   |  | $ | 327,712  |  
|                    |  |                                   |         |                                      |   |          |                                   |  |   |          |  
|Gross profit:       |  |                                   |         |                                      |   |          |                                   |  |   |          |  
|Wholesale (a)       |  | $                                 | 42,280  |                                      | $ | 21,899   |                                   |  | $ | 60,469   |  
|Retail              |  |                                   | 92,540  |                                      |   | 11,758   |                                   |  |   | 30,040   |  
|                    |  |                                   |         |                                      |   |          |                                   |  |   |          |  
|                    |  | $                                 | 134,820 |                                      | $ | 33,657   |                                   |  | $ | 90,509   |  
|                    |  |                                   |         |                                      |   |          |                                   |  |   |          |  
|                    |  |                                   |        
|                    |  |                                   |         | January 31, 2009                     |   |          | February 2, 2008                  | 
|Goodwill:           |  |                                   |         |                                      |   |          |                                   |  |   |          |  
|Wholesale           |  |                                   |         |                                      | $ |         |                                   |  | $ | 20,434   |  
|Total assets:       |  |                                   |         |                                      |   |          |                                   |  |   |          |  
|Wholesale (a)       |  |                                   |         |                                      | $ | 375,497  |                                   |  | $ | 340,171  |  
|Retail              |  |                                   |         |                                      | $ | 235,363  |                                   |  | $ | 70,607   |  
|                    |  |                                   |         |                                      |   |          |                                   |  |   |          |  
|                    |  |                                   |         |                                      | $ | 610,860  |                                   |  | $ | 410,778  |  
|Eliminations (b)    |  |                                   |         |                                      |   | (210,730 | )                                 |  |   | (111,405 | )
|                    |  |                                   |         |                                      |   |          |                                   |  |   |          |  
|Consolidated assets |  |                                   |         |                                      | $ | 400,130  |                                   |  | $ | 299,373  |  
|                    |  |                                   |         |                                      |   |          |                                   |  |   |          |  

| | 
| | 

| | (a) | Includes Five Star
| | --- | ------------------

| | (b) | Adjustment to eliminate intercompany receivables and investment in susidiaries
| | --- | ------------------------------------------------------------------------------

See Note 1 for disclosure of sales to significant customers.



|ITEM 9. | CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE
|------- | ------------------------------------------------------------------------------------

None



|ITEM 9A(T). | CONTROLS AND PROCEDURES
|----------- | -----------------------

Managements Evaluation of
Disclosure Controls and Procedures

We maintain disclosure controls and procedures, as defined in SEC Rule 13a-15(e), which our
management, with the participation of our Chief Executive Officer and Chief Financial Officer, evaluated as of the end of the fiscal year covered by this report. Although those controls and procedures are designed to ensure, among other things, that
information we are required to disclose in the reports that we file with the SEC is recorded, processed, summarized and reported within the time periods specified in the SECs rules and forms, our management concluded, based on their
evaluation, that our disclosure controls and procedures were not effective because of the material weakness in internal control over financial reporting described below and because we were not able to complete those tasks in time to file this Form
10-K by its due date. During the period when our finance / accounting management and staff were completing the year-end closing processes and preparing this Form 10-K, they were also involved with several large, extraordinary projects, including
consolidating many of the Perfumania and Model Reorg business operations in one location, undertaking a Company-wide systems conversion to bring the Perfumania and Model Reorg



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businesses onto one set of systems and internal controls, negotiating with the Companys banks and other lenders over the waivers and amendments to the
Senior Credit Facility described in Item 7 above, and determining the appropriate purchase accounting treatment for the reverse acquisition of Model Reorg. Although our finance / accounting resources were not able to file this Form
10-K by its due date in the face of these extraordinary competing demands, we believe they are adequate and competent to handle normal business operations and SEC reporting.

For the reasons described below, managements evaluation excluded those disclosure controls and procedures comprised of the internal control over
financial reporting of the business operations of the former Model Reorg, other than the controls over the period-end financial close process.

Managements Annual Report on Internal Control over Financial Reporting

Our management is responsible for
establishing and maintaining adequate internal control over financial reporting, as defined in SEC Rule 13a-15(f), for the Company. Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, assessed the
effectiveness of our internal control over financial reporting as of January 31, 2009, using the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (COSO) in Internal Control-Integrated Framework. Based
on this assessment and those criteria, our management concluded that, as of January 31, 2009, our internal control over financial reporting was not effective because of the following material weakness.

We did not maintain effective controls over the application of generally accepted accounting principles in our period-end financial closing and reporting
process. Specifically, in the face of the extraordinary competing demands on their time, our financial personnel were not able to properly consider and apply GAAP to a number of different transactions. Unless and until corrected, there was a
reasonable possibility that this would result in a material misstatement of our consolidated financial statements that would not be prevented or detected on a timely basis. This material weakness, in particular the process of correcting accounting
errors initially overlooked by our financial personnel, was also partly responsible for our inability to prepare and file this Form 10-K by the due date. We have implemented additional oversight of the period-end financial close process so that
these errors will not recur.

Management excluded from the foregoing assessment the internal control over financial reporting of the former
Model Reorg business, except for the controls over the period-end financial close process. Model Reorg had internal control over financial reporting before the Merger but, as a private company, its controls were not required to be designed or
maintained to comply with SEC Rule 13a-15. Since the Merger occurred during the third quarter of fiscal 2008 there has not been time to integrate the processes of the acquired business or to test the internal controls for those processes. Management
determined that it would have been impossible to appropriately perform the assessment contemplated by SEC Rule 13a-15(c) with respect to the Model Reorg controls that we excluded. Managements assessment did include all the controls of the
former E Com business, primarily consisting of Perfumania and perfumania.com.

The business and results of both the Model Reorg and the
historical E Com businesses are significant to the Companys consolidated financial statements. At the end of the last fiscal quarter of the respective companies immediately preceding the Merger, total assets were approximately $319 million for
Model Reorg, compared to approximately $190 million for E Com. Since the operations were combined on August 11, 2008, net sales of the historical Model Reorg and E Com businesses have been $156.3 million and $144.4 million, respectively,
representing approximately 52.0% and 48.0%, respectively, of the Companys total revenues during the second half of fiscal 2008. Because the Merger was accounted for as a reverse acquisition, the Companys financial statements
now reflect Model Reorgs results of operations for periods before August 11, 2008 and the results of the combined company beginning effective August 11, 2008. Further information from which the relative significance of the two
companies businesses can be determined is included in the consolidated financial statements in Part II, Item 8 and Managements Discussion and Analysis of Financial Condition and Results of Operations in Part II, Item 7 of this
Form 10-K.

This annual report does not include an attestation report of the Companys registered public accounting firm regarding
internal control over financial reporting. Managements report was not subject to attestation by the Companys registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit the Company
to provide only managements report in this annual report.

Changes in Internal Control over Financial Reporting

We are currently in the process of integrating the Model Reorg business operations, systems and processes. In many respects, this involves bringing the
Model business operations under the Companys preexisting control framework. We started this effort during the third quarter of fiscal 2008, but the principal work began at the beginning of fiscal 2009, after our busiest commercial season.
There were no changes in our internal control over financial reporting during the fourth quarter of fiscal 2008 that have materially affected or are reasonably likely to materially affect our internal control over financial reporting.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect all misstatements. Projections of any evaluation
of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.



|ITEM 9B. | OTHER INFORMATION
|-------- | -----------------

None.



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PART III



|ITEM 10. | DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
|-------- | ------------------------------------------------------

The following are our executive officers and Directors:



|                            |  |     |  |                                                
|--------------------------- |  | --- |  | -----------------------------------------------
|Name                        |  | Age |  | Position                                       
|Stephen Nussdorf            |  | 59  |  | Chairman of the Board of Directors             
|Michael W. Katz             |  | 61  |  | President, Chief Executive Officer and Director
|Donna Dellomo               |  | 44  |  | Chief Financial Officer and Secretary          
|Carole Ann Taylor (1)(2)(3) |  | 64  |  | Director                                       
|Joseph Bouhadana (1)(2)(3)  |  | 39  |  | Director                                       
|Paul Garfinkle (1)          |  | 68  |  | Director                                       

| | 
| | 

| | (1) | Member of Audit Committee. Mr. Garfinkle serves as Chairman of the Audit Committee.
| | --- | -----------------------------------------------------------------------------------

| | (2) | Member of Compensation Committee.
| | --- | ---------------------------------

| | (3) | Member of Stock Option Committee.
| | --- | ---------------------------------

Stephen Nussdorf was appointed Chairman of our Board of Directors in February 2004. Mr. Nussdorf is also an executive officer of Quality King Distributors, Inc., a privately held distributor of pharmaceuticals and health and beauty care products, and
he was, until the Merger, President and a Director of Model Reorg. Mr. Nussdorf joined Quality King in 1972 and Model Reorg in 1996 and has served various capacities in all divisions of their businesses.

Michael W. Katz joined us in February 2004 as our President and Chief Executive Officer and as a Director. Mr. Katz has served in
various capacities at Model Reorg and Quality King and their affiliated companies; primarily responsible for overseeing administration, finance, mergers and acquisitions. Mr. Katz has participated in the design and implementation of the
business strategy that has fostered the growth of Model and Quality King and their affiliated companies. From 1994 until 1996 he was Senior Vice President of Quality King. Since 1996, he has served as Executive Vice President of Quality King and was
also Executive Vice President and a Director of Model Reorg. Mr. Katz is a Certified Public Accountant.

Donna Dellomo 
has been our Chief Financial Officer since the Merger. Before that, she had served as Chief Financial Officer of Model Reorg since February 1998. Ms. Dellomo is a Certified Public Accountant.

Carole Ann Taylor  was appointed a Director in June 1993. Ms. Taylor has been in the travel retail and duty free business for twenty
years as owner and operator of retail locations in Miami and at Miami International Airport, including Bayside To Go, Little Havana To Go and Miami To Go, Inc. Her company, Miami To Go, Inc. was named 2006 Minority Retail Firm of the Year for the
Southern Region by the U.S. Small Business Administration and the U.S. Department of Commerce Minority Business Development Agency. She is a member of the Executive Committee of the Greater Miami Convention and Visitors Bureau and is a Director of
the Adrienne Arsht Performing Center of Miami.

Joseph Bouhadana  was appointed a Director in September 2002.
Mr. Bouhadana has served as Corporate Director of Technology for INTCOMEX, a distributor of branded computer components, generic accessories and networking peripherals into the Latin America and Caribbean regions with thirteen offices in ten
countries, since January 2005. He served as Vice President of Information Technology of Tutopia.com, a privately owned Internet service provider with a presence in nine countries in Latin America, from September 2000 to January 2005. Previously,
Mr. Bouhadana was the Director of Information Technology of Parker Reorder, a publicly traded company specializing in hospitality business to business procurement, distribution and logistics systems. Mr. Bouhadana is also a Director of
Adrenalina.

Paul Garfinkle  joined our Board of Directors in February 2004. Mr. Garfinkle retired from the public
accounting firm of BDO Seidman, LLP, in June 2000 after a thirty-six year career. While at BDO Seidman, LLP, Mr. Garfinkle was an audit partner and client service director for many of the firms most significant clients. He also served for
many years as a member of the firms Board of Directors and, during his last six years at the firm, as National Director of Real Estate.

The term of each of our directors expires at the 2009 Annual Meeting of Shareholders.



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Code of Ethics

We have adopted a Code of Business Conduct and Ethics that applies to all our Directors, officers and employees and is available on our website at www.perfumaniaholdingsinc.com. This includes a code of
ethics, as defined by Securities and Exchange Commission rules, that applies to our Directors and senior financial officers, including our Chief Executive Officer and Chief Financial Officer. If we make any substantive amendment to the code of
ethics or grant any waiver from any of its provisions, we will disclose the nature of such amendment or waiver in a report on Form 8-K.

Directors;
Corporate Governance

Audit Committee. We have a standing Audit Committee, the members of which during fiscal 2008 were
Carole Ann Taylor, Joseph Bouhadana and Paul Garfinkle, who served as Chair. The Board of Directors has determined that Mr. Garfinkle is an audit committee financial expert as defined by SEC rules.

Section 16(a) Beneficial Ownership Reporting Compliance. Section 16(a) of the Securities Exchange Act of 1934 requires directors,
officers and persons who own more than 10 percent of our common stock, to file with the SEC initial reports of ownership and reports of changes in ownership of our common stock. Based solely on review of the copies of such reports furnished to us
and written representations that no other reports were required, we believe that all Section 16(a) filing requirements were satisfied on a timely basis during fiscal 2008 year except that Donna Dellomo, Raymond Piergiorgi, Donovan Chin, Joseph
Bouhadana, Carole Ann Taylor, and Paul Garfinkle each filed a late report of one transaction.



|ITEM 11. | EXECUTIVE COMPENSATION
|-------- | ----------------------

The following sets forth
information concerning compensation for fiscal 2008 (which ended January 31, 2009), fiscal 2007 (which ended February 2, 2008) and for fiscal 2006 (which ended February 3, 2007) for our Chief Executive Officer, the two individuals who
served as the Companys Chief Financial Officer during the year and one other highly compensated executive officer who was serving as an executive officer at the end of fiscal 2008 (the Named Executive Officers).

Summary Compensation Table



|                                                                                                     |  |               |   |  |                        |  |                        |  |                     |     |  |                              |  |                       
|---------------------------------------------------------------------------------------------------- |  | ------------- | - |  | ---------------------- |  | ---------------------- |  | ------------------- | --- |  | ---------------------------- |  | ----------------------
|Name and Principal Position                                                                          |  | FiscalYear(a) |   |  | Salary ($)             |  | Bonus ($)              |  | Option Awards($)(2) |     |  | All OtherCompensation ($)(3) |  | Total ($)             
|Michael W. Katz(President and Chief Executive Officer)                                               |  | 20082007 2006 |   |  | 325,000325,000 325,000 |  |                     |  |                  |     |  |                           |  | 325,000325,000 325,000
|Donna Dellomo (1)(Chief Financial Officer)                                                           |  | 20082007 (b   | ) |  | 224,000192,600 197,600 |  | 77,40063,675 63,475    |  | 83,510            | (4) |  |                           |  | 384,910256,275 261,075
|Raymond Piergiorgi (1)(Former Chief Operating Officer)                                               |  | 20082007 (b   | ) |  | 311,538288,415 287,354 |  | 170,000150,000 150,000 |  | 83,510            | (4) |  | 12,48012,480 12,480          |  | 577,528450,895 449,834
|Donovan Chin(Former Chief Financial Officer and current Chief Financial Officer of Perfumania, Inc.) |  | 20082007 2006 |   |  | 252,310243,236 234,340 |  |  8,369               |  | 2,048             | (5) |  |                           |  | 254,358243,236 242,709



|(a) | Periods designated as 2008, 2007, and 2006 are the Companys fiscal 2008 and the two preceding twelve-month periods (i.e., E Coms fiscal 2007 and 2006).
|--- | ---------------------------------------------------------------------------------------------------------------------------------------------------------

|(b) | Model Reorgs last pre-Merger fiscal year, which ended October 31, 2007.
|--- | ------------------------------------------------------------------------

|(1) | Ms. Dellomo and Mr. Piergiorgi were officers of Model Reorg and joined the Company upon the Merger on August 11, 2008. The amounts shown include their compensation
from Model Reorg. Mr. Piergiorgis employment terminated on June 12, 2009.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



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|(2) | Amounts listed represent the dollar amount we recognized for financial statement reporting purposes during fiscal 2008 under Financial Accounting Standards Board Statement of
Financial Accounting Standard No. 123R, Share Based Payment (SFAS No. 123R). Assumptions made for the purpose of computing these amounts are discussed in Note 11 to the consolidated financial statements
included in this Form 10-K, except that no forfeitures of awards have been assumed for this purpose.
|--- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(3) | Includes personal benefits that exceeded $10,000 for any individual officer. The amount shown for Mr. Piergiorgi was a car allowance.
|--- | -------------------------------------------------------------------------------------------------------------------------------------

|(4) | Grant on October 29, 2008 of options to purchase 35,000 shares at $4.79 per share, exercisable immediately.
|--- | -----------------------------------------------------------------------------------------------------------

|(5) | Grant on October 29, 2008 of options to purchase 10,000 shares at $4.79 per share, of which 2,500 were exercisable immediately and 2,500 vest on each of the first three
anniversaries of the grant.
|--- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Outstanding Equity Awards at Fiscal Year-End

The following table shows all outstanding equity awards held by the Named Executive Officers at the end of fiscal 2008.



|                   |  |                                                                |  |                                                                  |     |  |                         |  |                     
|------------------ |  | -------------------------------------------------------------- |  | ---------------------------------------------------------------- | --- |  | ----------------------- |  | --------------------
|Name               |  | Number ofSecuritiesUnderlyingUnexercisedOptions (#)Exercisable |  | Number ofSecuritiesUnderlyingUnexercisedOptions (#)Unexercisable |     |  | OptionExercise Price($) |  | OptionExpirationDate
|Michael W. Katz    |  | 100,000                                                        |  |                                                                 |     |  | 12.99                   |  | 6/29/2015           
|Donna Dellomo      |  | 35,000                                                         |  |                                                                 |     |  | 4.79                    |  | 10/29/2018          
|Raymond Piergiorgi |  | 35,000                                                         |  |                                                                 |     |  | 4.79                    |  | 10/29/2018          
|Donovan Chin       |  | 25,000                                                         |  |                                                                 |     |  | 12.52                   |  | 11/1/2009           
|                   |  | 2,500                                                          |  | 7,500                                                            | (1) |  | 4.79                    |  | 10/29/2018          

| | 
| | 

| | (1) | Grant on October 29, 2008 of options to purchase 10,000 shares at $4.79 per share, of which 2,500 were exercisable immediately and 2,500 vest on each of the first three
anniversaries of the grant.
| | --- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Retirement Benefits and Potential Payments Upon Termination or Change of Control

No Named Executive Officer participates in any Company pension plan or nonqualified defined contribution or nonqualified deferred compensation plan, and
none has entered into any agreements or understandings with the Company that provide for payments or benefits to the Named Executive Officer in the event of the Named Executive Officers termination of employment, including a change of control.
Our option awards, however, typically provide that outstanding options would vest immediately upon a change of control.

Generally, upon a
termination of employment for any reason, each Named Executive Officer would be entitled to receive a cash payment of the Named Executive Officers base salary through the date of termination, to the extent not paid, any accrued but unused
vacation pay and any reimbursed business expenses. The Compensation Committee may, in its sole discretion, depending upon the circumstances of the termination of employment, pay the terminated Named Executive Officer severance in such amount as then
determined by the Company.

Compensation Committee

Carole Ann Taylor and Joseph Bouhadana served on the Compensation Committee of our Board of Directors during fiscal 2008.

Compensation of Directors

We have paid each nonemployee director a $10,000 annual retainer through fiscal 2008. Beginning
in fiscal 2009, in recognition of their increased responsibilities following the Merger, we will pay our nonemployee directors an annual retainer of $25,000. In addition, directors may earn $10,000 per year for service as Chair of the Audit
Committee, $5,000 per year for other members of the Audit Committee, $3,000 per year for service as Chair of each other Committee of the Board of Directors, and $2,500 per year for other members of each other Committee. We also reimburse their
expenses in connection with their activities as directors.



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In addition, nonemployee directors are eligible to receive stock options under our Directors Stock Option
Plan. In previous years, nonemployee directors have received an automatic grant of options to purchase 500 shares of our common stock upon election to the Board of Directors and an automatic grant of options to purchase 1,000 shares of our common
stock upon re-election. Beginning with fiscal 2009, nonemployee directors will receive a grant of options for 10,000 shares upon initial election to the Board, to vest annually over three years dependent on continued Board service, and a grant of
options for 1,000 shares upon annual reelection to the Board, vested immediately. All such options have an exercise price equal to the fair market value of a share of our common stock on the date of the grant.

The following table sets forth certain information regarding the compensation of our directors (other than directors who are also Named Executive
Officers) for fiscal 2008, which ended January 31, 2009:



|                     |  |                               |  |                      |  |         
|-------------------- |  | ----------------------------- |  | -------------------- |  | --------
|Name                 |  | Fees Earnedor Paid inCash ($) |  | OptionsAwards($) (1) |  | Total($)
|Carol Ann Taylor (2) |  | 10,000                        |  | 1,675                |  | 11,675  
|Joseph Bouhadana (2) |  | 10,000                        |  | 1,675                |  | 11,675  
|Paul Garfinkle (2)   |  | 10,000                        |  | 1,675                |  | 11,675  
|Stephen Nussdorf (2) |  |                              |  |                     |  |        



|(1) | Amounts listed represent the dollar amount we recognized for financial statement reporting purposes during fiscal 2008 under SFAS No. 123R. Assumptions made for the purpose of
computing these amounts are discussed in Note 11 to the consolidated financial statements included in this Form 10-K, except that no forfeitures of awards have been assumed for this purpose.
|--- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

|(2) | As of January 31, 2009, our directors have outstanding stock options in the following amounts: Carole Ann Taylor (4,000); Joseph Bouhadana (6,000); Paul Garfinkle (5,000);
Stephen Nussdorf (0).
|--- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------



|ITEM 12. | SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS
|-------- | ----------------------------------------------------------------------------------------------

The following table shows the amount of common stock beneficially owned as of June 15, 2009 by: (a) each of our directors and nominees for
director, (b) each of our current executive officers, (c) all of our directors and current executive officers as a group and (d) each person known by us to beneficially own more than 5% of our outstanding common stock. Unless
otherwise provided, the address of each holder is c/o Perfumania Holdings, Inc., 35 Sawgrass Drive, Suite 2, Bellport, NY 11713.

Common
Stock Beneficially Owned



|                                       |  |                                                  |     |  |                  |  
|-------------------------------------- |  | ------------------------------------------------ | --- |  | ---------------- | -
|Name of Beneficial Owner               |  | Total Number of SharesBeneficially Owned (1) (6) |     |  | Percent of Class |  
|Principal Shareholders                 |  |                                                  |     |  |                  |  
|Stephen Nussdorf and Glenn Nussdorf    |  | 6,505,832                                        | (2) |  | 61.6             | %
|Arlene Nussdorf                        |  | 2,189,201                                        | (3) |  | 23.3             | %
|Renee Garcia                           |  | 827,088                                          | (4) |  | 9.1              | %
|1608 NW 84th Avenue, Miami, FL 33126   |  |                                                  |     |  |                  |  
|                                       |  |                                                 
|Other Directors and Executive Officers |  |                                                  |     |  |                  |  
|Michael W. Katz                        |  | 100,000                                          |     |  | *                |  
|Joseph Bouhadana                       |  | 6,000                                            |     |  | *                |  
|Paul Garfinkle                         |  | 5,500                                            |     |  | *                |  
|Carole Ann Taylor                      |  | 4,000                                            |     |  | *                |  
|Donna Dellomo                          |  | 35,000                                           |     |  | *                |  
|Raymond Piergiorgi                     |  | 38,000                                           |     |  | *                |  
|All directors and executive            |  |                                                  |     |  |                  |  
|officers as a group (7 persons)        |  | 6,694,332                                        | (5) |  | 62.3             | %



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| | 
| | 

| | * | Less than 1%.
| | - | -------------

| | (1) | For purposes of this table, beneficial ownership is computed pursuant to Rule 13d-3 under the Exchange Act; the inclusion of shares as beneficially owned should not be construed as
an admission that such shares are beneficially owned for purposes of the Exchange Act. Under the rules of the Securities and Exchange Commission, a person is deemed to be a beneficial owner of a security if he or she has or shares the
power to vote or direct the voting of such security or the power to dispose of or direct the disposition of such security. Accordingly, more than one person may be deemed to be a beneficial owner of the same security.
| | --- | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (2) | Stephen Nussdorf beneficially owns his shares with his brother Glenn Nussdorf. Includes 443,757 shares issuable upon exercise of Warrants held by each of Stephen and Glenn Nussdorf.
Also includes 714,286 shares of common stock issuable on conversion of a $5,000,000 Subordinated Convertible Note issued by the Company to the Nussdorfs, as to which Stephen and Glenn Nussdorf share voting and investment power.
| | --- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (3) | Amount includes 443,757 shares issuable upon exercise of Warrants held by Ms. Nussdorf.
| | --- | ---------------------------------------------------------------------------------------

| | (4) | As reported in a schedule 13D filed with the SEC on August 21, 2008, Mr. Garcia and trusts of which he is a co-trustee own 658,359 shares. Mr. Garcia has sole voting
and dispositive power over 339,795 of those shares and shared voting and disruptive power over 318,564 of those shares. Includes Warrants to purchase 168,729 of the Companys common shares held by Mr. Garcia and such trusts.
| | --- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (5) | Includes shares of common stock issuable upon the exercise of stock options currently exercisable or exercisable within 60 days of May 26, 2009 in the following respective
amounts: Michael W. Katz (100,000); Joseph Bouhadana (6,000); Paul Garfinkle (5,500); Carole A. Taylor (4,000); Donna Dellomo (35,000) and Raymond Piergiorgi (35,000).
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The following table sets forth information as of January 31, 2009, with respect to our compensation plans under which our equity securities are
authorized for issuance.



|                                                       |  |                                                                                          |   |  |                                                                           |      |   |                                                                                                                                         |   |         |  
|------------------------------------------------------ |  | ---------------------------------------------------------------------------------------- | - |  | ------------------------------------------------------------------------- | ---- | - | --------------------------------------------------------------------------------------------------------------------------------------- | - | ------- | -
|                                                       |  | Number of securities to beissued upon exercise ofoutstanding options, warrantsand rights |   |  | Weighted-average exerciseprice of outstanding options,warrants and rights |      |   | Number of securities remainingavailable for future issuanceunder equity compensation plans(excluding securities reflected incolumn (a)) |  
|Plan Category:                                         |  | (a                                                                                       | ) |  |                                                                           | (b   | ) |                                                                                                                                         |   | (c      | )
|Equity compensation plans approved by stockholders     |  | 253,194                                                                                  |   |  | $                                                                         | 9.52 |   |                                                                                                                                         |   | 642,518 |  
|Equity compensation plans not approved by stockholders |  |                                                                                         |   |  |                                                                           |     |   |                                                                                                                                         |   |        |  
|                                                       |  |                                                                                          |   |  |                                                                           |      |   |                                                                                                                                         |   |         |  
|                                                       |  |                                                                                          |  
|Total                                                  |  | 253,194                                                                                  |   |  | $                                                                         | 9.52 |   |                                                                                                                                         | $ | 642,518 |  
|                                                       |  |                                                                                          |   |  |                                                                           |      |   |                                                                                                                                         |   |         |  

We currently have two plans which provide for equity-based awards to our employees and directors.
Pursuant to the 2000 Stock Option Plan (the Stock Option Plan) and 2000 Directors Stock Option Plan (the Directors Plan) (collectively, the Plans), 375,000 shares and 30,000 shares of common stock, respectively,
were initially reserved for issuance upon exercise of options under the Plans. The number of shares available under the Stock Option Plan automatically increases each year by an amount equal to 3% of the shares of common stock of the Company
outstanding at the end of the immediate preceding year. Our Board of Directors, or a committee thereof, administers and interprets the Stock Option Plan. The Stock Option Plan provides for the granting of both incentive stock options (as
defined in Section 422A of the Internal Revenue Code) and non-statutory stock options. Options can be granted under the Stock Option Plan on such terms and at such prices as determined by the Board, except that the per share exercise price of
options will not be less than the fair market value of the common stock on the date of grant. Only non-employee directors are eligible to receive options under the Directors Plan. The Directors Plan provides for an automatic grant of an option to
purchase 500 shares of common stock upon election as a director of the Company and an automatic grant of 1,000 shares of common stock upon



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such persons re-election as a director of the Company, in both instances, at an exercise price equal to the fair value of the common stock on the date
of grant. In addition, 26,628 options remain outstanding under our 1991 Stock Option Plan and will expire in November 2009 if not exercised. The terms of the 1991 Stock Option Plan are substantially the same as the Stock Option Plan.



|ITEM 13. | CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE
|-------- | -------------------------------------------------------------------------

Merger With Model Reorg and Related Credit Arrangements

As reported in the Companys public filings, the Company
entered into an Agreement and Plan of Merger (the Merger Agreement) with Model Reorg on December 21, 2007. The merger with Model Reorg (the Merger) was completed on August 11, 2008 when Model Reorg was merged into a
wholly-owned subsidiary of the Company in exchange for the issuance of 5,900,000 shares of the Companys common stock and warrants to acquire an additional 1,500,000 shares of the Companys common stock at an exercise price of $23.94. The
warrants have a 10-year term, are not exercisable until August 11, 2011 and are not transferable, with limited exceptions.

Before the
Merger, Glenn and Stephen Nussdorf owned an aggregate 1,113,144 shares or approximately 36% of the total number of shares of our common stock as of February 2, 2008, excluding shares issuable upon conversion of a $5 million subordinated
convertible note issued by the Company to the Nussdorfs in December 2004 (the Convertible Note). Glenn and Stephen Nussdorf and their sister, Arlene Nussdorf, were shareholders, officers and principals of Model Reorg and are
shareholders, officers and principals of Quality King and its subsidiaries. The Companys President and Chief Executive Officer, Michael W. Katz was an executive of Model Reorg and remains an executive of Quality King.

The Merger Agreement was reached after extensive negotiations between Model Reorg and a special committee comprised of the independent Board members of
the Company, which retained independent counsel and financial advisors. The special committee received an opinion from Financo, Inc. that, as of the date of the Merger Agreement and subject to various assumptions and qualifications set forth
therein, the consideration paid by the Company in the merger was fair to the shareholders of the Company (other than shareholders of the Company who own or whose affiliates own securities of Model Reorg) from a financial point of view.

At the closing of the Merger on August 11, 2008, the Company entered into a new senior credit facility with a number of bank lenders. The
Convertible Note was originally secured by E Coms assets, but, in connection with this financing, Glenn and Stephen Nussdorf released and terminated their security interest. The Merger Agreement and the senior credit facility also required
Model Reorg to refinance certain affiliate debt. At the closing of the Merger, estate planning trusts established by Glenn, Stephen and Arlene Nussdorf loaned an aggregate of approximately $55 million to the Company pursuant to unsecured
subordinated promissory notes. At the same time, the Company issued an unsecured subordinated promissory note in the principal amount of $35 million to Quality King. All of the subordinated promissory notes issued to the Nussdorf trusts and Quality
King are subordinated to the Companys senior credit facility. On May 26, 2009, the Company and the holders of the Nussdorf Trust notes and the Quality King note amended those notes to provide that no payments of principal or interest may
be made before the maturity of the Senior Credit Facility on August 11, 2011. The maturity date of the subordinated promissory notes payable to the Nussdorf trusts is February 8, 2012, and that of the subordinated promissory note payable
to Quality King is June 30, 2012. The subordinated promissory notes payable to the Nussdorf trusts bear interest at a rate equal to 2% over the rate in effect from time to time on the revolving loans under the senior credit facility, and the
subordinated promissory note payable to Quality King bears interest at a rate equal to 1% over the rate in effect from time to time on the revolving loans under the senior credit facility. The Company recorded interest expense on Nussdorf Trust
Notes, the Quality King Note and the Convertible Note of approximately $3.1 million for fiscal 2008, which is included in interest expense on the accompanying consolidated statement of operations for fiscal 2008. However, no payments of principal or
interest have been made on the Nussdorf Trust Notes or the Quality King Note. Interest of $0.2 million was paid on the Convertible Note during fiscal 2008.

The affiliate debt that was refinanced in connection with the Merger consisted of a promissory note issued by Model Reorg to Quality King in 2002 in order to supplement a revolving line of credit entered into jointly
by Model Reorg and Quality King with an unaffiliated syndicate of lenders. The highest balance of principal and accrued interest owed under this promissory note during fiscal 2008 was $115.8 million. Interest expense charged to operations relating
to this note during fiscal 2008 was $2.5 million.

Glenn and Stephen Nussdorf and their sister, Arlene Nussdorf, owned an aggregate
6,349,476 shares or approximately 71% of the total number of shares of the Companys common stock as of January 31, 2009, excluding shares issuable upon conversion of the warrants or the Subordinated Convertible Note described above, and
not assuming the exercise of any outstanding options held by the Companys officers and directors. Stephen Nussdorf has served as the Chairman of the Companys Board of Directors since February 2004.



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Shareholder/Employment Agreements

E Com issued the Convertible Note in the principal amount of $5,000,000 to Stephen and Glenn Nussdorf on December 9, 2004 in exchange for a $5,000,000 subordinated secured demand loan they had made to us in March
2004. The Convertible Note bears interest at the prime rate plus 1% and requires quarterly interest payments. It matures in January 2009, but the Company is prohibited from repaying the principal while the senior credit facility remains outstanding.
The Convertible Note was previously secured by a security interest in our assets, but in connection with the financings described above, Glenn and Stephen Nussdorf released and terminated the security interests. The Convertible Note is subordinate
to all bank related indebtedness and, on May 26, 2009, the Company and the holders of the Convertible Note amended it to provide that no payments of principal or interest may be made before the maturity of the Senior Credit Facility on
August 11, 2011. No payments of principal have been made. Since the beginning of fiscal 2008, the Company has paid approximately $245,000 in interest on the Convertible Note. The Convertible Note allows Glenn and Stephen Nussdorf to convert any
or all of the principal and accrued interest due thereon into shares of the Companys common stock. The conversion price was originally $11.25 per share, which equaled the closing market price of E Coms common stock on December 9,
2004. The May 26, 2009 amendment provided for a $7.00 per share conversion price.

Effective August 1, 2008, a 2003 stockholder
agreement between Model Reorg and Mr. Katz was amended and restated and a $1.9 million promissory note payable to Mr. Katz was issued. This amount was fully accrued at August 1, 2008 and was reflected in accrued expenses and other
liabilities. The note, which bears interest at 4% and is payable in equal monthly installments of $53,333 commencing September 1, 2008 and terminating August 1, 2011, was issued in consideration for the termination of a prior arrangement
between Mr. Katz and Model Reorg which provided for stock ownership and an earnings participation in Model Reorg. The stockholder agreement includes certain non-compete, non-solicitation and confidentiality covenants.

In connection with the acquisition by Model Reorg of Jacavi LLC on October 5, 2007, Mr. Rene Garcia (who was a shareholder of Model Reorg and
became a beneficial owner of more than 5% of the Companys shares as a result of the Merger) entered into an employment agreement, dated as of October 5, 2007, with Jacavi. This agreement provided for Mr. Garcias employment as
president and chief executive officer of Jacavi and its subsidiary, Distribution Concepts, LLC, at an initial annual base salary of $300,000. On December 15, 2008, Mr. Garcia and Jacavi entered into a separation agreement, terminating the
employment agreement.

Transactions With Affiliated Companies

Model Reorg sold approximately $15.4 million, $13.3 million and $25.2 million of wholesale merchandise to E Com in fiscal 2008 prior to the Merger, the transition period and fiscal 2007, respectively. These wholesale
sales are included in net sales in the accompanying consolidated statements of operations.

Model Reorgs purchases of product from E
Com for fiscal 2008 prior to the Merger, the transition period and fiscal 2007 were approximately $14.9 million, $11.6 million and $49.2 million, respectively. Effective with the Merger on August 11, 2008, all such transactions between Model
Reorg and E Com are eliminated in consolidation.

Glenn Nussdorf beneficially owns approximately 9.9% of the outstanding common stock of
Parlux Fragrances, Inc. (Parlux), a manufacturer and distributor of prestige fragrances and beauty products. Purchases of merchandise from Parlux aggregated approximately $39.6 million for fiscal 2008 and $ 44.7 for E Coms
preceding year. The amount due to Parlux at January 31, 2009 was approximately $12.2 million. This amount is non-interest bearing and is included in accounts payable-affiliate in the accompanying condensed consolidated balance sheet. Purchases
from related parties are generally payable in 90 days; however, due to the seasonality of the Companys business, these terms are generally extended. Related party accounts have historically been brought closer to terms at the end of the
holiday season. During the rest of the year, the Company has relied upon these extended terms to provide a portion of its liquidity.

Quality King occupies a leased 560,000 square foot facility in Bellport, NY. Model Reorg began occupying approximately half of this facility in December 2007 under a sublease that terminates on September 30, 2027, and this is now the
location of the Companys principal offices. The monthly current sublease payments of approximately $199,000 increase by 3% annually. During fiscal 2008 before the Merger, Model Reorg paid Quality King a total of $1.3 million in rent for this
facility, and the Company paid a total of $1.0 million in rent for the remainder of the year.

Model Reorg historically received shared
services from Quality King pursuant to a service agreement. The agreement with Quality King provided for the allocation of expenses which were calculated based on various assumptions and methods. The methods employed utilized various allocation
bases including the number of transactions processed, estimated delivery miles, warehouse square footage, payroll dollars and sales and inventory ratios. Effective with the Merger on August 11, 2008, the Company and



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Quality King executed a new Services Agreement providing for the Companys participation in certain third party arrangements, including 401(k), medical,
dental, and flex spending plans, at the Companys respective share of Quality Kings cost, including allocated overhead, plus a 2% administrative fee, and the provision of legal services. The Company will also share with Quality King the
economic benefit of the bulk rate contract that the Company has with UPS to ship Quality Kings merchandise and related items. The new Services Agreement will terminate on thirty days written notice from either party. Allocated operating
expenses for fiscal 2008 were $1.1 million, or 0.6% of total operating expenses.

Related Party Transaction Policy

It is our policy that all related party transactions be disclosed to our Audit Committee for review and approval. The Committee reviews all relationships
and transactions reported to it in which the Company and any of our directors, executive officers or principal shareholders, or any of their immediate family members, are participants to determine whether such persons have a direct or indirect
material interest. The Companys Chief Financial Officer is primarily responsible for the development and implementation of processes and controls to obtain information from such persons with respect to related person transactions and for then
determining, based on the facts and circumstances, whether the Company or a related person has a direct or indirect material interest in the transaction. In the course of its review and approval or ratification of a disclosable related party
transaction, the Audit Committee considers:



| |  |  | the nature of the related persons interest in the transaction;
| | - |  | ---------------------------------------------------------------



| |  |  | the material terms of the transaction, including, without limitation, the amount and type of transaction;
| | - |  | ---------------------------------------------------------------------------------------------------------



| |  |  | the importance of the transaction to the related person;
| | - |  | --------------------------------------------------------



| |  |  | the importance of the transaction to the Company;
| | - |  | -------------------------------------------------



| |  |  | whether the transaction would impair the judgment of a director or executive officer to act in the best interest of the Company; and
| | - |  | ------------------------------------------------------------------------------------------------------------------------------------



| |  |  | any other matters the Committee deems appropriate.
| | - |  | --------------------------------------------------

Any member of the Audit Committee who is a related person with respect to a transaction under review may not participate in the deliberations or vote respecting approval or ratification of the transaction, provided,
however, that such director may be counted in determining the presence of a quorum at a meeting of the Committee that considers the transaction.

Director Independence

Our directors are Stephen Nussdorf (Chairman), Joseph Bouhadana, Paul Garfinkle, Michael Katz and
Carole Ann Taylor. Our Board of Directors has determined that all of our directors, other than Michael W. Katz and Stephen Nussdorf, are independent under the rules of the Nasdaq Stock Market.



|ITEM 14. | PRINCIPAL ACCOUNTING FEES AND SERVICES
|-------- | --------------------------------------

Principal Accountant
Fees and Services

The aggregate fees billed by Deloitte & Touche LLP for fiscal 2008 and the year ended February 2,
2008 are as follows:



|                   |  |      |           |      |   |          
|------------------ |  | ---- | --------- | ---- | - | ---------
|Fees               |  | 2008 |           | 2007
|Audit Fees (1)     |  | $    | 1,346,350 |      | $ | 729,125  
|Audit-related Fees |  |      |          |      |   |         
|Tax Fees (2)       |  |      |          |      |   | 33,000   
|All Other Fees (3) |  |      |          |      |   | 306,800  
|Total Fees         |  | $    | 1,346,350 |      | $ | 1,068,925

| | 
| | 

| | (1) | Audit Fees consist of fees billed for professional services rendered in connection with the audit of our consolidated annual financial statements and the review of our
interim consolidated financial statements included in quarterly reports.
| | --- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

| | (2) | Tax Fees consist of fees billed for transfer pricing services.
| | --- | ----------------------------------------------------------------

| | (3) | All Other Fees consist of fees for products and services other than the services reported above. In fiscal 2008, this category included fees for due diligence performed
related to the Merger and review of the proxy statement, also related to the Merger.
| | --- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

The Audit Committee has considered and
has determined that the provision of services as described above are compatible with maintaining Deloitte & Touches independence. The Audit Committee pre-approves the engagement of Deloitte & Touche for all



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professional services. The pre-approval process generally involves the full Audit Committee evaluating and approving the particular engagement prior to the
commencement of services. All of the services described above under Tax Fees and All Other Fees were pre-approved by the Audit Committee.

Additional Auditor Disclosure

The Companys historical financial statements were audited by Deloitte &
Touche LLP. Model Reorgs historical financial statements were audited by BDO Seidman, LLP. On September 9, 2008, the Audit Committee of the Companys Board of Directors approved a change in accountants by making the determination to
engage Deloitte & Touche LLP to be the Companys principal accountant and to dismiss BDO Seidman, LLP as the Companys principal accountant, effective immediately. BDO Seidman continued to perform services for the Company,
consisting of finalizing the audit of Model Reorgs financial statements for the transition period from November 1, 2007 to February 2, 2008 and performing certain additional reviews. These services were completed on October 29,
2008.

BDO Seidman, LLPs audit reports on the consolidated financial statements of Model Reorg and subsidiaries for the fiscal years
ended October 31, 2007 and 2006, and the transition period ended February 2, 2008, did not contain any adverse opinion or disclaimer of opinion, and were not qualified or modified as to uncertainty, audit scope or accounting principles.
During Model Reorgs two most recent fiscal years and until BDO Seidman LLPs dismissal, there were no disagreements between Model Reorg or the Company and BDO Seidman, LLP on any matter of accounting principles or practices, financial
statement disclosure, or auditing scope or procedure, which disagreements, if not resolved to the satisfaction of BDO Seidman, LLP, would have caused BDO Seidman, LLP to make reference to the matter in its audit report; and there were no reportable
events, as defined in Item 304(a)(1)(v) of Regulation S-K.



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PART IV.



|ITEM 15. | EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
|-------- | ------------------------------------------



| | (a) | The following documents are filed as part of this report:
| | --- | ---------------------------------------------------------



| | (1) | Financial Statements
| | --- | --------------------

An index to financial statements
for the fiscal periods ended January 31, 2009, February 2, 2008 and, October 31, 2007 appears on page 29.



| | (1) | Financial Statement Schedules
| | --- | -----------------------------

None



| | (2) | Exhibits
| | --- | --------

The exhibits listed on the Exhibit List
following the signature page are filed herewith.



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SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.



Perfumania Holdings, Inc.By: /s/ MICHAEL W. KATZMichael W. Katz,President and Chief Executive Officer (Principal Executive Officer)By: /s/ DONNA DELLOMODonna Dellomo, Chief Financial Officer(Principal Accounting Officer)


Pursuant to the requirements of the Securities Exchange act of 1934, this report has been
signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.



|                                        |  |  |  |                                                                     |  |             
|--------------------------------------- |  |  |  | ------------------------------------------------------------------- |  | ------------
|SIGNATURES                              |  |  |  | TITLE                                                               |  | DATE        
|                                        |  |  | 
|/s/ MICHAEL W. KATZ Michael W. Katz     |  |  |  | President and Chief Executive Officer (Principal
Executive Officer) |  | July 2, 2009
|                                        |  |  | 
|/s/ STEPHEN NUSSDORF Stephen Nussdorf   |  |  |  | Chairman of the Board of Directors                                  |  | July 2, 2009
|                                        |  |  | 
|/s/ DONNA DELLOMO Donna
Dellomo         |  |  |  | Chief Financial Officer (Principal Accounting Officer)              |  | July 2, 2009
|                                        |  |  | 
|/s/ CAROLE ANN TAYLOR Carole Ann Taylor |  |  |  | Director                                                            |  | July 2, 2009
|                                        |  |  | 
|/s/ JOSEPH BOUHADANA Joseph Bouhadana   |  |  |  | Director                                                            |  | July 2, 2009
|                                        |  |  | 
|/s/ PAUL GARFINKLE Paul
Garfinkle       |  |  |  | Director                                                            |  | July 2, 2009



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|        |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
|------- |  | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|EXHIBIT |  | DESCRIPTION                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
|2.1     |  | Agreement and Plan of Merger dated as of December 21, 2007 by and among the Company, Model Reorg, Inc., the stockholders of Model Reorg, Inc., and Model Reorg Acquisition LLC (the
Merger Agreement) (Incorporated by reference to Exhibit 2.1 to the Companys Form 8-K filed December 21, 2007).                                                                                                                                                                                                                                                                                                                                                                                                                                                     
|        | 
|2.2     |  | First Amendment dated as of July 8, 2008 to the Merger Agreement (Incorporated by reference to Exhibit 2.2 to the Companys Form 8-K filed July 11, 2008).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
|        | 
|3.1     |  | Amended and Restated Articles of Incorporation, as amended through August 8, 2008.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
|        | 
|3.2     |  | Bylaws (Incorporated by reference to Exhibit 3.2 to the Companys Registration Statement on Form S-1 (No 33-46833)).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
|        | 
|4.1     |  | Subordinated Promissory Note, dated as of August 11, 2008, issued by Model Reorg Acquisition LLC for the benefit of Glenn Nussdorf 10 Year Grantor Retained Annuity Trust dated 11/1/98
(Incorporated by reference to Exhibit 4.1 to the Companys Form 10-Q filed December 17, 2008).                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|        | 
|4.2     |  | Subordinated Promissory Note, dated as of August 11, 2008, issued by Model Reorg Acquisition LLC for the benefit of Glenn Nussdorf 15 Year Grantor Retained Annuity Trust dated 11/2/98
(Incorporated by reference to Exhibit 4.2 to the Companys Form 10-Q filed December 17, 2008).                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|        | 
|4.3     |  | Subordinated Promissory Note, dated as of August 11, 2008, issued by Model Reorg Acquisition LLC for the benefit of Stephen Nussdorf 10 Year Grantor Retained Annuity Trust dated 11/1/98
(Incorporated by reference to Exhibit 4.3 to the Companys Form 10-Q filed December 17, 2008).                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|        | 
|4.4     |  | Subordinated Promissory Note, dated as of August 11, 2008, issued by Model Reorg Acquisition LLC for the benefit of Stephen Nussdorf 15 Year Grantor Retained Annuity Trust dated 11/2/98
(Incorporated by reference to Exhibit 4.4 to the Companys Form 10-Q filed December 17, 2008).                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|        | 
|4.5     |  | Subordinated Promissory Note, dated as of August 11, 2008, issued by Model Reorg Acquisition LLC for the benefit of Arlene Nussdorf 10 Year Grantor Retained Annuity Trust dated 11/1/98
(Incorporated by reference to Exhibit 4.5 to the Companys Form 10-Q filed December 17, 2008).                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
|        | 
|4.6     |  | Subordinated Promissory Note, dated as of August 11, 2008, issued by Model Reorg Acquisition LLC for the benefit of Arlene Nussdorf 15 Year Grantor Retained Annuity Trust dated 11/2/98
(Incorporated by reference to Exhibit 4.6 to the Companys Form 10-Q filed December 17, 2008).                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
|        | 
|4.7     |  | Subordinated Promissory Note, dated as of August 11, 2008, issued by Model Reorg Acquisition LLC for the benefit of Quality King Distributors, Inc. (Incorporated by reference to Exhibit 4.7
to the Companys Form 10-Q filed December 17, 2008).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        
|        | 
|4.8     |  | Nussdorf Subordinated Secured Convertible Note and Security Agreement dated March 9, 2004, with Amendments dated as of January 24, 2006 and August 11, 2008.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|        | 
|4.9     |  | Note and Subordination Amendment Agreement dated as of May 26, 2009, among Model Reorg Acquisition LLC, Glenn Nussdorf 10 Year Grantor Retained Annuity Trust dated 11/1/98, Glenn Nussdorf 15
Year Grantor Retained Annuity Trust dated 11/2/98, Stephen Nussdorf 10 Year Grantor Retained Annuity Trust dated 11/1/98, Stephen Nussdorf 15 Year Grantor Retained Annuity Trust dated 11/2/98, Arlene Nussdorf 10 Year Grantor Retained Annuity Trust
dated 11/1/98, and Arlene Nussdorf 15 Year Grantor Retained Annuity Trust dated 11/2/98, and General Electric Capital Corporation, as Agent and Collateral Agent for the Lenders under the Credit Agreement (Incorporated by reference to Exhibit 4.1to
the Companys Form 8-K filed May 27, 2009).
|        | 
|4.10    |  | Note and Subordination Amendment Agreement dated as of May 26, 2009, among Model Reorg Acquisition LLC, Quality King Distributors, Inc., and General Electric Capital Corporation, as Agent and
Collateral Agent for the Lenders under the Credit Agreement (Incorporated by reference to Exhibit 4.2 to the Companys Form 8-K filed May 27, 2009).                                                                                                                                                                                                                                                                                                                                                                                                      



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##### Table of Contents

|      |  |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|----- |  | -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
|4.11  |  | Note and Subordination Amendment Agreement dated as of May 26, 2009, among the Company, Stephen Nussdorf, Glenn Nussdorf, and General Electric Capital Corporation, as Agent and Collateral
Agent for the Lenders under the Credit Agreement (Incorporated by reference to Exhibit 4.3 to the Companys Form 8-K filed May 27, 2009).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
|      | 
|4.12  |  | Form of Warrant issued to the former Model Reorg, Inc. shareholders on August 11, 2008 (Incorporated by reference to Exhibit 4.8 to the Companys Form 10-Q filed December 17,
2008).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            
|      | 
|10.1  |  | Amended and Restated 1991 Stock Option Plan.*                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
|      | 
|10.2  |  | 2000 Stock Option Plan, as amended, including form of option agreement.*                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
|      | 
|10.3  |  | 2000 Directors Stock Option Plan, including form of option agreement.*                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
|      | 
|10.4  |  | Lease Agreement between Perfumania, Inc. and Victory Investment Group, LLC, dated October 21, 2002.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
|      | 
|10.5  |  | Sub-Sublease, dated as of October 1, 2007, by and between Quality King Distributors, Inc. and Model Reorg, Inc. (Incorporated by reference to Exhibit 10.6 to the Companys Form 10-Q filed
December 17, 2008).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  
|      | 
|10.6  |  | Credit Agreement, dated as of August 11, 2008, among the Company, Quality King Fragrance, Inc., Scents Of Worth, Inc., Five Star Fragrance Company, Inc., Distribution Concepts, LLC, Northern
Group, Inc., Perfumania, Inc., Magnifique Parfumes And Cosmetics, Inc., Ten Kesef II, Inc. and Perfumania Puerto Rico, Inc., as Borrowers, the other credit parties signatory thereto, as Credit Parties, the lenders signatory thereto from time to
time, as Lenders, General Electric Capital Corporation, as Agent, Collateral Agent and Lender, GE Capital Markets, Inc., as Joint Lead Arranger and Book Runner, Wachovia Capital Markets LLC, as Joint Lead Arranger, and Wachovia Bank, National
Association, as Syndication Agent (the Credit Agreement) (Incorporated by reference to Exhibit 10.1 to the Companys Form 10-Q filed December 17, 2008).
|      | 
|10.7  |  | Waiver and Amendment No.1 to Credit Agreement, dated as of May 26, 2009, (Incorporated by reference to Exhibit 10.1 to the Companys Form 8-K filed May 27, 2009).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
|      | 
|10.8  |  | Registration Rights Agreement dated August 11, 2008 by and among the Company and the former Model Reorg, Inc. shareholders (Incorporated by reference to Exhibit 10.2 to the Companys Form
10-Q filed December 17, 2008).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       
|      | 
|10.9  |  | Services Agreement, dated as of August 11, 2008, between the Company and Quality King Distributors, Inc. (Incorporated by reference to Exhibit 10.3 to the Companys Form 10-Q filed December
17, 2008).                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         
|      | 
|10.10 |  | Amended and Restated Agreement, dated as of August 1, 2008, by and between Model Reorg Acquisition LLC, Quality King Distributors, Inc., and Michael W. Katz, together with related
Promissory Note and Guaranty (Incorporated by reference to Exhibit 10.4 to the Companys Form 10-Q filed December 17, 2008).*                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
|      | 
|10.11 |  | Employment Agreement dated October 5, 2007, as amended February 7, 2008, by and between Jacavi, LLC and Rene A. Garcia and Separation Agreement dated December 15, 2008, terminating the
Employment Agreement (Incorporated by reference to Exhibit 10.5 to the Companys Form 10-Q filed December 17, 2008).*                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
|      | 
|21.1  |  | Subsidiaries of the Registrant                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
|      | 
|23.1  |  | Consent of Deloitte & Touche LLP                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 
|      | 
|23.2  |  | Consent of BDO Seidman, LLP                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      
|      | 
|31.1  |  | Certification of the Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           



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##### Table of Contents

|     |  |                                                                                                       
|---- |  | ------------------------------------------------------------------------------------------------------
|31.2 |  | Certification of the Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
|     | 
|32.1 |  | Certification of the Chief Executive Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
|     | 
|32.2 |  | Certification of the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002



|* | Indicates a management contract or compensatory plan or arrangement
|- | -------------------------------------------------------------------



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