EXHIBIT 10.3(A)

                              EMPLOYMENT AGREEMENT


THIS AGREEMENT is made as of the fifth day of August, 1998 BETWEEN:

(1) PHARMACEUTICAL MARKETING SERVICES INC. (hereinafter the "Company" or
"PMSI"), a Delaware Corporation with offices at 45 Rockefeller Plaza, Suite 912,
New York, New York; and

(2) DENNIS M. J. TURNER, an individual residing at 34 Chester Terrace, London
NW1 4ND, England (the "Executive").

                                   WITNESSETH:

          WHEREAS, Executive served continuously as Chief Executive Officer of
Walsh International Inc. ("Walsh"), the predecessor-in-interest to the Company,
from June 1988 until the carve-out of the Company from Walsh in December 1991;
and as Chief Executive Officer of the Company thereafter pursuant to a Support
Service Agreements between the Company and Walsh and between the Company and
Source Informatics Inc. ("Source") after its spin-off by Walsh on April 16, 1996
(the "Spin-Off"); and

          WHEREAS, pursuant to various agreements fully described in the
Company's Proxy Statement dated 14 November 1997, Source was sold to National
Data Corporation in a three party transaction to which the Company was a party,
effective on December 15, 1997 (the "Source Sale"); and

          WHEREAS, effective as of the Source Sale, the Executive was asked by
the Board of Directors of the Company to continue to serve as its Chief
Executive Officer; and

          WHEREAS, on August 5, 1998 the Company sold substantially all of its
assets and business outside the United States to a third party; and

          WHEREAS, the Company wishes to assure itself of the continued
availability of the services of the Executive in the capacity of Chief Executive
Officer and to that end desires to enter into an employment agreement with
Executive upon the terms and conditions set forth herein; and

          WHEREAS, Executive is willing to enter into such an employment
agreement under the terms and conditions stated hereinafter.

          NOW, THEREFORE, in consideration of the premises and mutual covenants
herein set forth, the parties hereto mutually covenant and agree as follows:



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1.       COMMENCEMENT AND TERM

1.1      The Company shall employ Executive in the capacity of Chief Executive
         Officer under and subject to the terms and conditions set forth in this
         Agreement.

1.2      Executive's employment with the Company commenced on December 21, 1991
         but, for purposes of determining Executive's length of service,
         Executive shall be credited with his continuous employment from January
         1, 1987 with Pharminfo Advisors Limited, (which became a subsidiary of
         Walsh, on June 23, 1988) and subsequently with Source Informatics Inc.
         until the Source Sale and the concurrent commencement of Executive's
         direct employment by the Company pursuant to this Agreement.

1.3      The employment of Executive shall (subject to the provisions of Clauses
         1 and 10) be for an indefinite term, provided that the employment of
         Executive may be terminated by the Company or Executive at any time in
         accordance with Clause 10 hereinafter.

2.       OBLIGATIONS DURING EMPLOYMENT

2.1 The Executive shall during the continuance of his employment:

         2.1.1    Serve the Company to the best of his ability in the capacity 
                  of Chief Executive Officer;

         2.1.2    Faithfully and diligently perform such duties and exercise
                  such powers consistent with his office, subject to the
                  direction of the Board of Directors;

         2.1.3    Do all in his power to protect, promote, develop, and extend
                  the business interests and reputation of the Company;

         2.1.4    At all times and in all respects conform to and comply with
                  the lawful and reasonable directions of the Board of Directors
                  including all authority levels and procedures from time to
                  time specified by the Board of Directors;

         2.1.5    Perform such related duties with respect to the business and
                  operations of the Company and the Associated Companies which
                  from time to time require Executive's presence outside the
                  United Kingdom;

         2.1.6    Promptly give to the Board of Directors (in writing if so
                  requested) all such information, explanations and assistance
                  as it may require in connection with the business and affairs
                  of the Company and any Associated Company;

         2.1.7    If and so long as the Board of Directors so directs, perform
                  and exercise the said duties and powers on behalf of any
                  Associated Company;



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         2.1.8    Provide to the Associated Companies responsible for doing the
                  Business of the Company in the Territory, in his capacity as
                  Chief Executive Officer, executive services in the planning,
                  organization, management and control of that business. In this
                  regard, meet with management of the Associated Companies in
                  the Territory to:

                  (i)      analyze and appraise the operations and performance
                           of the PMSI Group and the PMSI Group management in
                           the Territory to determine compliance with long-range
                           goals, plans and programs;

                  (ii)     advise and consult on trends in the pharmaceutical
                           and healthcare industries and participate in the
                           formulation of plans and business goals for the
                           individual Operating Companies and the PMSI Group;

                  (iii)    advise and assist in the development of an effective
                           organization in the staffing and management of the
                           employees of the business; and

                  (iv)     direct the development and monitoring of plans to
                           implement new business opportunities, including
                           acquisitions, mergers, new produce start-ups and
                           developments;

         2.1.9    Unless prevented by sickness, injury or other incapacity, or
                  as specified in Clause 16.5 hereinafter, or as otherwise
                  agreed by the Board of Directors, work under the terms of this
                  Agreement for a period of up to one hundred forty (140) days
                  per year and, during said period, devote the appropriate and
                  necessary time and attention during his hours of work (which
                  shall be normal business hours and such additional hours as
                  may be necessary for the proper performance of his duties) to
                  the performance of his duties and the business and affairs of
                  the Company and any Associated Company for which he is
                  required to perform duties; provided, however, that, Executive
                  shall not be required to spend more than one hundred ten (110)
                  days (as 'days' are defined for tax residency by the Internal
                  Revenue Service Code) in the United States in any calendar
                  year; and

         2.1.10   Travel from time to time as may be required in connection with
                  the business of the Company and any Associated Company for
                  which he is required to perform duties; provided, however,
                  that Executive shall not be required, without his written
                  consent to (i) relocate from his principal residence in
                  London, England to perform services under this Agreement or
                  (ii) perform any services or duties whatsoever under this
                  Agreement in the United Kingdom.

3.       RENUMERATION

3.1      The Company shall pay to the Executive during the continuance of his 
         employment a salary (which shall accrue from day to day) at the rate 
         of two hundred fifty thousand dollars ($250,000) per annum. The salary 
         shall be payable in equal monthly installments in arrears or as 
         otherwise determined by the Company on a company-wide basis.

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3.2      As further remuneration the Executive shall be entitled to an annual
         bonus based upon the achievement of performance criteria established by
         the Board of Directors. The amount of the bonus for the achievement of
         100% of targeted performance will be 75 % of the Executive's then
         annual base salary and will be prorated as determined by the Board for
         any shortfall in achieving agreed objectives.

3.3      The salary and bonus shall be reviewed from time to time and the rates
         thereof may be increased by the Company with effect from any such
         review date.

4.       INSURANCE, PENSION SCHEME AND OTHER BENEFITS

4.1      At all times during the term of this Agreement, the Company shall
         provide Executive, and where appropriate his dependents, with insurance
         (including accidental death insurance, medical and dental expense
         insurance, permanent health and disability insurance, and travel
         insurance), pension benefits as hereinafter described, and such other
         benefits of the Company enjoyed by or made available to other senior
         executive officers of the Company to the extent that the Executive
         qualifies under the eligibility provisions of any such plan or scheme,
         as presently in effect or as they may be modified from time to time.

4.2      The Company shall make regular monthly payments into a pension plan
         established by the Company for the benefit of Executive in an amount
         each year of not less than fifteen percent (15 %) of the Executive's
         aggregate annual cash compensation. In the event that, at the date of
         execution of this Agreement, Executive's pension has not been fully
         funded from January 1, 1991, as aforesaid, the Company shall make
         payments into the pension plan, in such amounts as to ensure that said
         pension is fully funded on or before December 31, 1998.

4.3      At all times during the term of this Agreement, the Company, acting
         either directly or through an Associated Company, shall maintain in
         force a life insurance policy on behalf of Executive in the amount of
         $1,000,000, the beneficiaries of which will be designated by Executive.

5.       EXPENSES

5.1      The Company shall during the continuance of Executive's employment
         reimburse him all reasonable and appropriate travel and accommodations
         (which shall include first class air travel), entertainment and other
         similar out-of-pocket expenses actually incurred or expended by him in
         the performance of his duties hereunder. Such reimbursement shall
         include membership fees in the Lotos Club or another similar private
         



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         club providing temporary residential accommodations during visits to
         New York, on the basis that such club is utilized primarily for
         company-related matters.

5.2      Except where specified to the contrary, all expenses shall be
         reimbursed on a monthly basis subject to the Executive providing
         appropriate evidence (including receipts, invoices, tickets and/or
         vouchers as may be appropriate) of the expenditure in respect for which
         he claims reimbursement.

6.       VACATIONS AND HOLIDAYS

6.1      The Executive shall (in addition to the usual public holidays) be
         entitled during the continuance of his employment to eighteen (18)
         working days' paid vacation in each calendar year.

6.2      Except in circumstances approved by the Board, the Executive shall not
         be permitted to carry forward accumulated, unused vacation entitlement
         in excess of eighteen (18) days from one calendar year to the next.

6.3      Upon the termination of his employment for any reason, the Executive's
         entitlement to accrued vacation pay (which accrues at the rate of one
         and one half (1 1/2) days per month) shall be calculated on a pro rata
         basis in respect of each completed month of service in the vacation
         year in which his employment terminates which shall be added any
         vacation carryover entitlement accumulated in the previous year
         pursuant to Clause 6.2 above, and the appropriate amount shall be paid
         to the Executive; provided that if the Executive shall have taken more
         days' vacation than his accrued entitlement the Company is hereby
         authorized to make an appropriate deduction from the Executive's final
         salary payment.

7.       INCAPACITY

7.1      Subject to his compliance with the Company's procedures relating to the
         notification and certification of periods of absence from work, the
         Executive shall continue to be paid his salary and all other emoluments
         specified in Clauses 3, 4 and 5 hereinabove (inclusive of any statutory
         sick pay or social security benefits to which he may be entitled)
         during any periods of absence from work due to sickness, injury or
         other incapacity for a minimum of 26 weeks in aggregate in any period
         of 52 consecutive weeks.

7.2      If the Executive shall have been absent from work due to sickness,
         injury or other incapacity for a continuous period of 26 weeks or more,
         the Company shall have the right to terminate his employment pursuant
         to Clause 10.4 hereinafter and, in such event, Executive shall receive
         such benefits (if any) as are available to him under the terms of the
         applicable plan referred to in Clause 4.1 and the other benefits
         specified in Clause 10.4.


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8.       INTELLECTUAL PROPERTY

8.1      Subject to applicable law, if at any time in the course of his
         employment, the Executive makes or discovers or participates in the
         making or discovery of any Intellectual Property relating to or capable
         of being used in the business of the Company or any Associated Company
         he shall immediately disclose full details of such Intellectual
         Property to the Company and at the request and expense of the Company
         he shall do all things which may be necessary or desirable for
         obtaining appropriate forms of protection for the Intellectual Property
         in such parts of the world as may be specified by the Company and for
         vesting all rights in the same in the Company or its nominee.

8.2      The Executive hereby irrevocably appoints the Company to be his
         attorney in his name and on his behalf to sign execute or do any
         instrument or thing and generally to use his name for the purpose of
         giving to the Company or its nominee the full benefit of the provisions
         of this Clause and in favor of any third party a certificate in writing
         signed by any director or the secretary of the Company that any
         instrument or act falls within the authority conferred by this Clause
         shall be conclusive evidence that such is the case.

8.3      All rights and obligations under this Clause 8 in respect of
         Intellectual Property made or discovered by the Executive during his
         employment shall continue in full and force and effect after the
         termination of his employment and shall be binding upon the Executive's
         personal representatives.

9.       CONFIDENTIALITY

9.1      The Executive shall not (other than in the proper performance of his
         duties or without the prior written consent of the Company or unless
         ordered by a court of competent jurisdiction) at any time either during
         the continuance of his employment or after its termination disclose or
         communicate to any person or use for his own benefit or the benefit of
         any person other than the Company or any Associated Company any
         confidential information relating to the Company or any Associated
         Company which may come to his knowledge in the course of his employment
         and the Executive shall during the continuance of his employment use
         his best endeavors to prevent the unauthorized publication or misuse of
         any confidential information provided that such restrictions shall
         cease to apply to any confidential information which may enter the
         public domain other than through the default of the Executive.

9.2      All notes and memoranda of any trade secret or confidential information
         concerning the business the Company and the Associated Companies or any
         of its or their suppliers, agents, distributors, clients, customers or
         others which shall have been acquired, received, or made by the
         Executive during the course of his employment shall be the property of
         the Company and shall be surrendered by the Executive to someone duly
         



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         authorized in that behalf at the termination of his employment or at
         the request of the Board of Directors at any time during the course of
         his Employment.

10.      TERMINATION OF EMPLOYMENT

10.1     Termination by the Company Without Cause; Termination by the Executive
         for Good Reason. The Company may terminate the employment of the
         Executive at any time without Cause by giving the Executive a Notice of
         Termination in accordance with Clause 14.2 hereof at least 24 months
         prior to the effective date of such termination specified in such
         notice. The executive may terminate his employment by the Company at
         any time for Good Reason by giving a Notice of Termination to the
         Company in accordance with Clause 14.2 hereof, and the effective date
         of such termination shall be determined in accordance with Clause
         10.1.3.

         10.1.1   Except as provided in Clause 10.1.2, in the event that the
                  Executive's employment is terminated by the Company Without
                  Cause:

         (a)      the Company shall pay to the Executive, within 30 days after
                  the Notice of Termination is given, a lump-sum cash amount
                  equal to (i) two times the sum of (A) his then current annual
                  salary under Clause 3 and (B) 75 % of his then current annual
                  salary under Clause 3 (representing his annual bonus for the
                  achievement of 100% of performance objectives, irrespective of
                  whether performance objectives have been achieved), plus (ii)
                  an additional amount of salary equal to all of the ----
                  Executive's accrued unused vacation entitlement up to a
                  maximum of thirty six (36) days; plus (iii) the cash
                  equivalent of all emoluments specified hereinabove ----
                  (except those the Company shall continue to provide pursuant
                  to Clause 10.1.2(b) during the period of twenty four (24)
                  months following the effective date of such termination); plus
                  (iv) a bonus for the then current year equal to 75% of his
                  then current annual salary under Clause 3 (irrespective of
                  whether performance objectives have been achieved); provided,
                  however, that in the event of a termination for Good Reason
                  pursuant to Clause 16.1.8(b), the annual salary used for
                  computation under this Clause 10.1.1 (a) shall be the one in
                  effect prior to the reduction referred to in Clause 16.1.8(b).
                  Executive shall have the right to request and receive the
                  aggregate lump sum payment comprising subclauses (i), (ii),
                  (iii) and (iv) hereinabove in installments designated by
                  Executive paid over the calendar year of the effective date of
                  termination and the subsequent two calendar years;

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         (b)      for a period of twenty four (24) months after the effective
                  date of such termina tion, the Company shall provide the
                  Executive with pension contributions, life, health, accidental
                  death, disability and other insurance benefits for the
                  Executive and his dependents under the Benefit Plans and such
                  other benefits as are set out in Clauses 4 and 5, at the
                  respective levels of coverage in effect at the time the Notice
                  of Termination is given, or the cash equivalents of the
                  foregoing for the twenty- four month period (less any
                  contribution to such benefits plans made through a payroll
                  deduction charged to the Executive immediately prior to such
                  effective date in respect of any such benefits);

         (c)      if requested by Executive, the Company shall take all actions
                  necessary to transfer, if contractually permitted, all life
                  insurance policies to the Executive or his designee to enable
                  Executive and his family and/or beneficiaries to receive, at
                  their own expense, the benefits thereof after the expiration
                  of the thirty six (36) month period referred to in subclause
                  (b) above;

         (d)      the Company shall vest as of the effective date of termination
                  pursuant to this Clause 10.1.1 all options granted to the
                  Executive under the Stock Option Plan and allow the Executive
                  a period ending two years after the effective date of the
                  termination of his employment within which to exercise such
                  options.

         10.1.2   Notwithstanding the other provisions of this Clause 10.1, in
                  the event that (x) the Company terminates the Executive's
                  employment Without Cause in anticipation of, or pursuant to, a
                  Notice of Termination delivered to the Executive within two
                  years after a Change in Control, or (y) the Executive
                  terminates his employment for any reason (other than due to
                  his death or disability, as defined below) within two years
                  after a Change in Control:

         (a)      the Company shall pay to the Executive, within 30 days after
                  the Notice of Termination is given, a lump-sum cash amount
                  equal to (i) three times the sum of (A) his then current
                  annual salary under Clause 3 and (B) 75% of his then current
                  annual salary under Clause 3 (representing his annual bonus
                  for the achievement of 100% of performance objectives,
                  irrespective of whether performance objectives have been
                  achieved), plus (ii) an additional amount of salary equal to
                  all of the Executive's accrued unused vacation entitlement up
                  to a maximum of thirty six (36) days; plus (iii) the cash
                  equivalent of all emoluments specified herein above (except
                  those the Company shall continue to provide pursuant to Clause
                  10.1.2(b) during the period of thirty six (36) months
                  following the effective date of such termination; plus (iv) a
                  bonus for the then current year equal to 75% of his then
                  current annual salary under Clause 3 (irrespective of whether
                  performance objectives have been achieved); provided, however,
                  that in the event of a termination for Good Reason pursuant to
                  Clause 16.1.8(b), the annual used for computation under this
                  (Clause 10.1.2(a) shall be the one in effect prior to the
                  reduction referred to in Clause 16.1.8(b). Executive shall
                  have the right to request and receive the aggregate lump sum
                  payment comprising subclauses (i), (ii), (iii) and (iv)
                  hereinabove in installments designated by Executive paid over
                  the calendar year of the effective date of termination and the
                  subsequent two calendar years;


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         (b)      for a period of thirty six (36) months after the effective
                  date of such termination, the Company shall provide the
                  Executive with pension contributions, life, health, accidental
                  death, disability and other insurance benefits for the
                  Executive and his dependents under the Benefit Plans and such
                  other benefits as are set out in Clauses 4 and 5, at the
                  respective levels of coverage in effect at the time the Notice
                  of Termination is given, or the cash equivalents of the
                  foregoing for the thirty-six month period (less any
                  contribution to such benefits plans made through a payroll
                  deduction charged to the Executive immediately prior to such
                  effective date in respect of any such benefits);

         (c)      if requested by Executive, the Company shall take all actions
                  necessary to transfer, if contractually permitted, all life
                  insurance policies to the Executive or his designee to enable
                  Executive and his family and/or beneficiaries to receive, at
                  their own expense, the benefits thereof after the expiration
                  of the thirty six (36) month period referred to in subclause
                  (b) above;

         (d)      the Company shall vest as of the time of such Change in
                  Control all options granted to the Executive under the Stock
                  Option Plan and allow the Executive a period ending two years
                  after the effective date of the termination of his employment
                  within which to exercise such options.

         10.1.3   Except as provided in Clause 10.1.2 pursuant to a Change in
                  Control, in the event that the Executive terminates his
                  employment for Good Reason, he shall have the rights and
                  receive the benefits to which he would be entitled if the
                  Company had terminated his employment without Cause under
                  Section 10.1.1. The effective date of the Executive's
                  termination of his employment pursuant to this Clause 10.1.3
                  shall be the date that would have been the effective date had
                  the Company terminated the Executive without cause pursuant to
                  Clause 10.1 on the same date.

10.2     Termination by the Company for Cause: Termination by the Executive
         Without Good Reason. The Company may at any time terminate the
         Executive's employment for Cause by giving the Executive a Notice of
         Termination in accordance with Clause 14.2 and, if applicable, after
         complying with Clause 16.1.5 hereof. The Executive may at any time
         terminate his employment with the Company in accordance with Clause
         14.2 hereof by giving notice at least 12 months prior to the effective
         date of such termination specified in such notice. In the event of a
         termination by the Company for Cause or by the Executive without Good
         Reason (except in the case where the Executive so terminates his
         employment within two years after a Change in Control, as provided in
         Clause 10.1.2), the Executive shall be entitled to receive any unpaid
         amount of his then current salary (including unused vacation
         entitlements pursuant to Clause 6.3) through the effective date of such
         termination, as well as any other benefits which shall have vested and
         become payable to him under the Benefit Plans as of such effective
         date.




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10.3     Retirement. The employment of the Executive shall terminate
         automatically upon his retirement. "Retirement" shall mean a
         termination of the Executive's employment initiated by the Executive,
         other than for Good Reason, whereby the Executive is entitled to
         receive an immediately payable benefit, including any applicable early
         retirement benefit, under any other pension or retirement plan then
         generally applicable to its salaried employees or under any retirement
         arrangement established with respect to the Executive with his prior
         written consent; in either case, whether or not the Executive commences
         to receive such benefit at the time of such termination. In the event
         of the termination of the Executive's employment pursuant to his
         retirement, the Executive shall be entitled to any other benefits which
         shall have vested and become payable to him under the Benefit Plans as
         of the effective date of such Retirement or to which the Executive is
         otherwise entitled upon his Retirement under any Benefit Plan or other
         policy or program of the Company or any Associated Company in
         accordance with the respective terms of such Benefit Plan, policy or
         program.

10.4     Death or Disability

         10.4.1   Disability. Subject to the requirements of the Americans with
                  Disabilities Act of 1990, as amended, the Family and Medical
                  Leave Act of 1993, as amended and/or any other legislation
                  applicable to the Executive's employment by the Company, the
                  Company may terminate employment of the Executive, by giving
                  him a Notice of Termination not less than six months prior to
                  the effective date of such termination specified in such
                  notice, if the Executive shall have been absent from work due
                  to sickness, injury or other incapacity for more than 183 days
                  in the Aggregate during any period of 12 consecutive months or
                  if, in the opinion of a physician or other appropriate expert
                  selected by the Company, the Executive is likely to be unable
                  to perform his duties for more than 183 days in the Aggregate
                  during any period of 12 consecutive months; provided, that the
                  Company shall withdraw such notice if during its pendency the
                  Executive returns to full-time work and provides the Company
                  with a certificate from a physician or other appropriate
                  expert reasonably acceptable to the Company stating that he
                  has fully recovered and that no recurrence of such incapacity
                  may reasonably be anticipated, and provided further that if
                  the Executive returns to work after a period of absence which
                  would have entitled the Company to terminate his employment
                  the Company shall, after he has completed a period of three
                  consecutive months at work without further material absence
                  due to such sickness, injury or other incapacity, be deemed to
                  have waived its rights to terminate his employment based on
                  such previous period of absence. Circumstances justifying
                  termination of the Executive's employment by the Company
                  pursuant to this Clause 10.4.1 are referred to herein as
                  "Disability" and while in these circumstances executive is
                  deemed "Disabled".




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         10.4.2   Death. The employment of the Executive by the Company shall
                  terminate automatically upon his death.

         10.4.3   Benefits upon Disability. In the event of termination of
                  employment due to Disability the Company shall (i) continue to
                  pay Executive's salary and bonus for achieving 100% of his
                  performance objectives under Clause 3 and provide the other
                  emoluments and benefits specified hereinabove, including
                  contributions to the pension plan designated by the Executive
                  at the full rate for a period of twelve (12) months from the
                  date of termination hereunder; and (ii) cause the vesting of
                  all of the stock options granted to Executive under the Stock
                  Option Plan and allow the Executive a period of twenty-four
                  (24) months from the effective date of termination within
                  which to exercise such options. In addition, if the
                  Executive's employment is terminated by the Company pursuant
                  to Clause 10.4.1, the Company shall, after the expiration of
                  said twelve (12) month period, (a) continue to provide or
                  arrange for and fund a disability benefit to the Executive in
                  an amount of not less than sixty percent (60%) of his then
                  applicable base salary and (b) contribute to Executives
                  Pension Plan at the level in effect on the effective date of
                  termination for as long as the Executive is Disabled but in no
                  event after the Executive has reached the age of 65; provided,
                  however, that such disability benefit will be reduced to the
                  extent that it duplicates any payments under any disability
                  insurance plan of the company from time to time in effect.

         10.4.4   Benefits upon Death. In the event of a termination of
                  employment due to the death of the Executive, his legal
                  representatives shall be entitled to receive any unpaid amount
                  of his then current salary through the effective date of such
                  termination plus a further three months base salary, as well
                  as any other benefits which shall have vested and become
                  payable to him under the Benefit Plans as of such effective
                  date or to which the Executive is otherwise entitled upon his
                  death under any Benefit Plan or other policy or program of the
                  Company or any associated Company in accordance with the
                  respective terms of such Benefit Plan, policy or program.

10.5     Upon the termination of his employment the Executive, or Executive's
         legal representative as applicable, shall be entitled to accrued
         vacation pay pursuant to Clause 6.3.

10.6     Notwithstanding the terms of Clause 2 or any other provision of this
         Agreement, during any period between the giving of a Notice of
         Termination and the effective date of termination in accordance with
         the Clause 10, the Company shall not be under any obligation to provide
         the Executive with any work and the Company may at any time during such
         notice period without further notice suspend the Executive and/or
         exclude him from all or any premises of the Company or any Associated
         Company, provided, however, that, throughout such notice period, the
         Company shall not make or give effect to any change in the terms and
         conditions of the Executive's employment as in effect immediately



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         prior to the Reference Time (as defined below) that would constitute
         Good Reason under any of Paragraphs (b) through (g) of Clause 16.1.8
         (regardless of whether his employment is terminated for Good Reason),
         and the Executive's salary and other contractual, benefits shall
         continue to be paid or provided by the Company in the manner to effect
         at the Reference Time. "Reference Time" means the time immediately
         prior to (i) in the case of a termination for Good Reason, the
         occurrence that constitutes such Good Reason, or (ii) in all other
         cases, the giving of the Notice of Termination. At any time during such
         notice period the Executive shall at the request of the Company
         immediately resign from office as a Director of the Company and any
         Associated Company and from other office held by him in the Company or
         my Associated Company (but without claim to compensation other than as
         provided under this Agreement) and in the event of his failure to do so
         the Company is hereby irrevocably authorized to appoint some person in
         his name and on his behalf to sign and deliver such resignations to the
         Company.

10.7     The Executive shall have no obligation to take any action to mitigate
         or offset any amounts payable by the Company pursuant to this Clause
         10, by seeking other employment or otherwise, nor shall the amount of
         any payment provided for in this Agreement be reduced by any
         compensation earned by the Executive as the result of employment by
         another employer after the date of termination of the Executive's
         employment or otherwise.

10.8     The termination of the Executive's employment for any reason whatsoever
         shall not operate to terminate this Agreement as an entirety or to
         adversely affect the respective continuing rights and obligations of
         the parties under this Agreement, all of which shall survive the
         effective date of such termination of employment in accordance with
         their respective terms.

10.9     The Executive acknowledges that the Company may have in effect from
         time to time a written severance plan or policy, which plan or policy
         is or may be subject to change at the discretion of the Company. The
         Executive shall not be entitled to any notice, payment in lieu of
         notice or other severance payments under such plan or policy, but if
         the notice period (or payment) to which the Executive would have been
         entitled under such plan or policy as it may then exist is greater than
         the notice period (or payment in lieu of such notice) to which the
         Executive would be entitled under this Agreement, then the notice
         period (and payment in lieu thereof) for termination hereunder shall be
         deemed to be such greater amounts.

11.      EXECUTIVE COVENANTS

11.1     The Executive acknowledges that during the course of his employment
         with the Company he will receive and have access to Confidential
         Information of the Company and its Associated Companies (including
         without limitation those matters specified in Clause 9.2 of this
         Agreement, as well as detailed customer lists and information relating




                                        12

<PAGE>



         to the operations and business requirements of those customers) and
         accordingly he is willing to enter into the covenants described in
         Clauses 11.2 and 11.3 in order to provide the Company and its
         Associated Companies with what he considers to be reasonable protection
         for those interests.

11.2     The Executive hereby covenants with the Company that during the term of
         his employment he will not either directly or indirectly engage or
         participate in any activity competitive with or adverse to the business
         or interests of the Company or any of its Associated Companies.

11.3     The Executive hereby covenants with the Company that he will not for
         the period of 24 months after the Executive's last active day of
         employment without prior written consent of the Board of Directors,
         directly or indirectly:

         11.3.1   carry on or set up or be employed or engaged by or otherwise
                  assist in or be interested in any capacity (including without
                  limitation as a shareholder) in any line of business in
                  competition with any line of business which is part of the
                  Business of the Group with which the Executive has had
                  involvement and which the Company or any Associated Company is
                  carrying on during the 12 months preceding the Executive's
                  last active day of employment; or

         11.3.2   carry on or set up or be employed or engaged by or otherwise
                  assist in or be interested in any capacity (including without
                  limitation as a shareholder) a business which competes or will
                  complete with any business of the Company or any Associated
                  Company which is planned or contemplated at the date of the
                  Executive's last active day of employment in any country in
                  which the business is planned or contemplated to operate and
                  which plans the Executive has been involved with to a material
                  extent; or

         11.3.3   in connection with the carrying on of any businesses which is
                  in competition with the Business of the Group canvass, solicit
                  or approach or cause to be canvassed or solicited or
                  approached for orders in respect of any services provided
                  and/or any goods sold by the Company or any Associated Company
                  any person, firm or company who or which at the date of the
                  Executive's last active day of employment or at any time
                  during the period of 12 months prior to that data is a
                  supplier, customer or client of the Company or any Associated
                  Company and with whom or which the Executive shall have had
                  dealings during the course of his employment; or

         11.3.4   in connection with the carrying on of any business in
                  competition with the Business of the Group do business with
                  any person, firm or company who or which has at any time
                  during the period of 12 months immediately preceding the date
                  of the Executive's last active date of employment done
                  



                                        13

<PAGE>



                  business with the Company or any Associated Company as a
                  supplier, customer or client or distributor or consultant and
                  with whom or which the Executive shall have had dealings
                  during the course of his employment; or

         11.3.5   solicit, entice away or hire or endeavor to solicit or entice
                  away from the Company or any Associated Company any person who
                  at the date of the Executive's last active day of employment
                  or at any time during the period of six months prior to that
                  date is employed or engaged by the Company or any Associated
                  Company as a head of any business unit, the direct report of
                  such business unit head, or any other key technical, marketing
                  or sales position and with whom the Executive shall have had
                  contact during the course of his employment (whether or not
                  such a person would commit a breach of his contract of
                  employment by so doing).

11.4     The Executive hereby agrees that he will at the cost of the Company
         enter into a direct agreement or undertaking with any Associated
         Company whereby he will accept restrictions and provisions
         corresponding to the restrictions and provisions in Clause 11.3 above
         (or such of them as may be appropriate in the circumstances) in
         relation to such activities and such country or countries as such
         Associated Company may reasonably require for the protection of its
         legitimate business interests.

11.5     Notwithstanding the generality of the covenants contained in Clause
         11.3 those covenants shall apply only with respect to those countries
         in which the Company or any Associated Company has transacted any
         business during the 12 months prior to the date of Executive's last
         active day of employment in which the Executive has been involved.

11.6     Nothing contained herein shall prohibit the Executive from (x) holding
         directly or through nominees up to two percent of the outstanding stock
         of any publicly-held and traded company or shares or an equity interest
         in PERQ/HCI, a majority-owned subsidiary of VNU, a Dutch public
         company, ("PERQ/HCI"), a company formed as a result of the purchase by
         VNU of Healthcare Communications Inc. ("HCI"), previously a
         privately-held corporation organized under the laws of the State of
         Delaware, solely for investment purposes, or (y) serving as a director
         of PERQ/HCI, during the continuance of his employment pursuant to this
         Agreement; provided, however, that if any private company in which
         Executive directly holds shares is merged with a publicly-held company
         and, as a result of such merger, Executive's holdings are in excess of
         two percent of the public entity, such holdings shall not be deemed to
         have caused a violation of this Agreement.

11.7     The covenants contained in Clauses 11.3.1, 11.3.2, 11.3.3, 11.3.4 and
         11.3.5 are intended to be separate and severable and enforceable as
         such.

11.8     In the event of a breach of Clauses 11.3.1, 11.3.2, 11.3.3, 11.3.4, or
         11.3.5, the Executive acknowledges that in addition to any other
         remedies available under law to the Company and any Associated Company,
         the Company and any Associated Company may be entitled to an 



                                       14

<PAGE>



         injunction enjoining the Executive or any person or persons acting for
         or with the Executive in any capacity whatsoever from violating any of
         the terms thereof.

12.      DISCIPLINARY AND GRIEVANCE PROCEDURES

12.1     For statutory purposes there is no formal disciplinary procedure in
         relation to the Executive's employment. The Executive shall be expected
         to maintain the highest standards of integrity and behavior.

12.2     If the Executive is not satisfied with any disciplinary decision taken
         in relation to him he may apply in writing within 14 days of that
         decision to the Board of Directors whose decision shall be final.

12.3     If the Executive has any grievance in relation to his employment he may
         raise it in writing with the Board of Directors whose decision shall be
         final.

13.      ASSIGNMENT

13.1     The Company may assign its rights or delegate its performance, in whole
         or in part, to any of its Associated Companies; provided that any such
         assignment or delegation shall not affect the Executive's position with
         the Company. This Agreement shall be binding upon and shall inure to
         the benefit of the Company and any successor of the Company. In the
         event of any permitted assignment, the Company shall guarantee the
         performance of this Agreement by the Associated Company.

13.2     This Agreement shall be binding upon and shall inure to the benefit of
         Executive, his legal representatives and assigns, except that
         Executive's obligations to perform services under this Agreement are
         personal and are expressly declared to be non-assignable and
         non-transferable by him without the consent in writing of the Company.

13.3     In the event of a Change in Control, the Company shall require the
         successor to the Company as the Executive's employer (whether such
         succession is direct or indirect, by purchase, merger, consolidation or
         otherwise, to all or a substantial portion of the business and/or
         assets of the Company) to expressly assume and agree to perform this
         Agreement in the same manner and to the same extent that the Company
         would be required to perform it if no such succession had taken place.
         As used in this Agreement, the term "Company" shall mean the Company as
         hereinbefore defined and any successor to all or a substantial portion
         of its business and/or assets as aforesaid.

14.      NOTICES

14.1     Any notice to be given under this Agreement shall be given in writing
         and shall be deemed to be sufficiently served by one party on the other




                                       15

<PAGE>



         if it is delivered personally or is sent by facsimile transmission,
         overnight delivery service or registered or recorded delivery prepaid
         post (air mail if overseas) addressed to either the Company's
         registered office for the time being or the Executive's last known
         address as the case may be.

14.2     Any purported termination of the Executive's employment by the Company
         or by the Executive shall not be effective unless communicated by
         written Notice of Termination to the other party hereto in accordance
         with Clause 14.1 above and the relevant provisions of Clause 10. A
         Notice of Termination shall identify the specific termination provision
         of this Agreement relied upon, shall specify the intended effective
         date of such termination (which date shall comply with the notice
         period requirements of the provision so identified) and shall set forth
         in reasonable detail the facts and circumstances claimed to provide a
         basis for termination under the provision so identified.

15.      MISCELLANEOUS

15.1     Golden Parachute Tax

         15.1.1   Anything in this agreement to the contrary notwithstanding, in
                  the event that any payment by the Company to or for the
                  benefit of the Executive, whether paid or payable pursuant to
                  the terms of this Agreement or otherwise or any income
                  realized upon the exercise of any options granted by the
                  Company to the Executive (such payment or income, excluding
                  any payment pursuant to this Clause 15.1, a "Payment") is
                  either reasonably determined by the Company to be subject, or
                  is subjected by the IRS (after exhaustion by the Company of
                  its remedies described in Clause 15.1.3), to the excise tax
                  imposed by Section 4999 of the Internal Revenue Code of 1986,
                  as amended, (the "Code") or any interest or penalties with
                  respect to such excise tax (such excise tax, together with any
                  such interest and penalties, are hereinafter collectively
                  referred to as the "Excise Tax"), then the Executive shall be
                  entitled to receive from the Company, within 15 days following
                  the determination described in Clause 15.1.2 below, an
                  additional payment (an "Excise Tax Adjustment Payment") in an
                  amount such that, after payment by the Executive of all
                  applicable U.S. federal, state and local taxes (computed at
                  the maximum marginal rates and including any interest or
                  penalties imposed with respect to such taxes) and the Hospital
                  Insurance portion of FICA tax, including any Excise Tax
                  imposed upon the Excise Tax Adjustment Payment, the Executive
                  retains an amount of the Excise Tax Adjustment Payment equal
                  to the Excise Tax imposed upon the payments.

         15.1.2   In the event that as the result of a position taken by the
                  Company to the IRS, the Executive is required to make a
                  payment of any Excise Tax, the determination of the amount of
                  the Excise Tax Adjustment Payment shall be made by a
                  nationally recognized accounting firm acceptable to the
                  Executive and the Company (the "Accounting Firm"), which shall
                  provide detailed supporting calculations to the Company and



                                       16

<PAGE>



                  the Executive. Subject to the provisions of Clause 15.1.3
                  below, the amount of the Excise Tax Adjustment Payment shall
                  be promptly paid by the Company to or for the benefit of the
                  Executive. The determination of The Excise Tax Adjustment
                  Payment by the Accounting Firm shall be binding upon the
                  Company and the Executive.

         15.1.3   The Executive shall notify the Company in writing of any claim
                  by the IRS that, if successful, would require the payment by
                  the Company of the Excise Tax Adjustment Payment. Such
                  notification shall be given as soon as practicable but no
                  later than 20 business days after the Executive is informed in
                  writing of such claim and shall apprise the Company of the
                  nature of such claim and the date on which such claim is
                  requested to be paid. The Executive shall not pay such claim
                  prior to the expiration of the 30-day period following the
                  date on which he gives such notice to the Company (or such
                  shorter period ending on the date that any payment of taxes
                  with respect to such claim is due). If the Company notifies
                  the Executive in writing prior to the expiration of such
                  period that it desires to contest such claim, the Executive
                  shall:

                  (a)      give the Company any information reasonably required
                           by the Company relating to such claim,

                  (b)      take such action in connection with contesting such
                           claim as the company shall reasonably request in
                           writing from time to time, including, without
                           limitation, accepting legal representation with
                           respect to such claim by an attorney reasonably
                           selected by the Company,

                  (c)      cooperate with the Company in good faith in order
                           effectively to contest such claim, and

                  (d)      permit the Company to participate in any proceedings
                           relating to such claim;

         provided, however, that the Company shall bear and pay directly all
         costs and expenses (including additional interest and penalties)
         incurred in connection with such contest and shall indemnify and hold
         the Executive harmless, on an after-tax basis, for any Excise Tax or
         income tax (including interest and penalties with respect thereto)
         imposed as a result of such representation and payment of costs and
         expenses. Without limiting the foregoing provisions of the Clause
         15.1.3, the Company shall control all proceedings taken in connection
         with such contest and, at its sole option, may pursue or forgo any and
         all administrative appeals, proceedings, hearings and conferences with
         the taxing authority in respect of such claim and any, at its sole
         option, either direct the Executive to pay the tax claimed and sue for
         a refund or contest the claim in any permissible manner, and the
         Executive agrees to prosecute such contest to a determination before
         



                                        17

<PAGE>



         any administrative tribunal, in a court of initial jurisdiction and in
         one or more appellate courts, as the Company shall determine; provided,
         however, that if the Company directs the Executive to pay such claim
         and sue for a refund, the Company shall advance the amount of such
         payment to the Executive on an interest-free basis and shall indemnify
         and hold the Executive harmless, on an after-tax basis, from any Excise
         Tax or income tax (including interest or penalties with respect hereto)
         imposed with respect to such advance or with respect to any imputed
         income with respect to such advance; and further provided that any
         extension of the statute of limitations relating to payment of taxes
         for the taxable year of the Executive with respect to which such
         contested amount is claimed to be due is limited solely to such
         contested amount. Furthermore, the Company's control of the contest
         shall be limited to issues with respect to which an Excise Tax
         Adjustment Payment would be payable hereunder and the Executive shall
         be entitled to settle or contest, as the case may be, any other issue
         raised by the IRS or any other taxing authority.

         15.1.4   If, after the receipt by the Executive of an amount advanced
                  by the Company pursuant to Clause 15.1.3, the Executive
                  becomes entitled to receive any refund with respect to such
                  claim, the Executive shall (subject to the Company's complying
                  with the requirements of Clause 15.1.3) promptly pay to the
                  Company the amount of such refund (together with any interest
                  paid or credited thereon after taxes applicable hereto). If,
                  after the receipt by the Executive of an amount advanced by
                  the Company pursuant to Section 15.1.3, a determination is
                  made that the Executive shall not be entitled to any refund
                  with respect to such claim and the Company does not notify the
                  Executive in writing of its intent to contest such denial of
                  refund prior to the expiration of 30 days after such
                  determination, then such advance shall be forgiven and shall
                  not be required to be repaid and the amount of such advance
                  shall offset, to the extent thereof, the amount of Excise Tax
                  Adjustment Payment required to be paid.

15.2     The Executive hereby warrants that by virtue of entering into this
         Agreement he will not be in breach of any express or implied terms of
         any court order, contract or of any other obligation legally binding
         upon him.

15.3     Any benefits provided by the Company to the Executive or his family
         which are not expressly referred to in this Agreement shall be regarded
         as ex gratia benefits provided at the entire discretion of the Company
         and shall not form part of the Executive's contract of employment.

15.4     Except as expressly provided in this Clause 15, the Executive shall be
         responsible for the payment of all individual taxes on all amounts paid
         or benefits provided to him under this Agreement. All compensation
         (including without limitation, salary and any severance payments) paid
         to the Executive shall be subject to such deductions as from time to
         time may be required by law or regulation subject to agreement with, or
         consent of the Executive which will not be unreasonably withheld.



                                       18

<PAGE>



15.5     Any waiver by either party of any breach of any provision of this
         Agreement must be set forth in a writing signed by such party, in order
         for it to be effective, and no such waiver shall operate as a waiver of
         any subsequent breach of that provision or any breach of any other
         provision of this Agreement.

15.6     This Agreement may be executed in two or more counterparts, each of
         which shall be deemed an original and all of which together shall
         constitute one and the same instrument.

15.7     The Company will indemnify the Executive (and his legal
         representatives, heirs, estate or other successors) to the fullest
         extent permitted (including payment of expenses in advance of final
         disposition of any proceeding) by the laws of the jurisdiction of the
         incorporation of the Company as in effect at the time of the subject
         act or omission, or by the Certificate of Incorporation and by-laws of
         the Company as in effect at such time or on the date of this Agreement,
         or by the terms of any indemnification agreement between the Company
         and the Executive, whichever affords or afforded greatest protection to
         the Executive, and the Executive shall be entitled to the protection of
         any insurance policies the Company or any Associated Company may elect
         to maintain generally for the benefit of its directors and officers,
         and to the extent the Company or an Associated Company maintains such
         an insurance policy or policies the Executive shall be covered by such
         policy or policies in accordance with its or their terms, to the
         maximum extent of the coverage available for a person serving or having
         served in the positions and offices in which the Executive is serving
         or has served), against all costs, charges and expenses whatsoever
         incurred or sustained by him (or his legal representatives, heirs,
         estate or other successors) at the time such costs, charges and
         expenses are incurred or sustained, in connection with any action, suit
         or proceeding to which he (or his legal representatives, heirs, estate
         or other successors) may be made a party by reason of his being or
         having been a director, officer or employee of the Company or any
         Associated Company, or by reason of his serving or having served any
         other enterprise as a director, officer or employee at the request of
         the Company or any Associated Company.

15.8     In the event of a dispute between the Executive and the Company with
         respect to any of the Executive's rights under this Agreement, the
         Company shall reimburse the Executive for any and all legal fees and
         disbursements incurred by him in connection with enforcing such rights,
         at the time such fees and disbursements are incurred (but in no event
         more frequently than monthly); provided, however, that if the
         Executive's claim is found by a court of competent jurisdiction to have
         been frivolous, the Executive shall reimburse the Company for all
         amounts paid by the Company pursuant to this Clause 15.8.

15.9     The Company or PMSI shall maintain in force directors' and officers'
         liability insurance for a minimum of $10 million and shall afford
         Executive the maximum protection available under the terms of that
         policy for the performance of his duties as an officer and director of
         the Company.




                                       19

<PAGE>



16.      DEFINITIONS AND INTERPRETATION

16.1     In this Agreement unless the context otherwise requires or as otherwise
         defined herein the following expressions have the following meanings:

         16.1.1   "Associated Company"

                  Any corporation, limited liability company or other legal
                  entity that, directly or indirectly through one or more
                  intermediaries controls, is controlled by or is under common
                  control with the Company, where "control" means the power to
                  direct or cause the direction of the management and policies
                  of such entity, Whether through ownership of voting
                  securities, by contract or otherwise.

         16.1.2   "Benefit Plans"

                  The 401(k) plan and other pension, retirement, life insurance,
                  medical, dental, health, accident, disability, welfare,
                  savings, deferred compensation or similar plans of the Company
                  and its Associated Companies.

         16.1.3   "the Board of Directors"

                  The Board of Directors for the time being of the Company
                  including any duly appointed committee thereof.

         16.1.4   "the Business of the Group"

                  The business of the Company and the Associated Companies as
                  described in the Schedule hereto and such other business or
                  businesses as the Company or any Associated Company may enter
                  into from time to time of which the Executive is aware.

         16.1.5   "Cause"

                  Any of the following:

         (a)      the Executive's willful and continued failure substantially to
                  perform his duties hereunder (other than as a result of
                  sickness, injury or other physical or mental incapacity or as
                  a result of termination by the Executive for Good Reason);
                  provided, however, that such failure shall constitute "Cause"
                  only if (x) the Company delivers a written demand for
                  substantial performance to the Executive that specifies the
                  manner in which the Company believes the Executive has failed
                  substantially to perform his duties hereunder and (y) the
                  Executive shall not have corrected such failure within 10
                  business days after his receipt of such demand;



                                       20

<PAGE>



         (b)      willful misconduct by the Executive in the performance of his
                  duties hereunder that is demonstrably and materially injurious
                  to the Company or any Associated Company for which he is
                  required to perform duties hereunder;

         (c)      the Executive's conviction of (or plea of 'nolo contendere'
                  to) a felony under the laws of the United States or any state
                  thereof or a criminal offense under the laws of the United
                  Kingdom or any other non-U.S. jurisdiction that would
                  constitute a felony under the laws of the United States or of
                  the State of Delaware (other than offence under the
                  road-traffic legislation in the United States or elsewhere for
                  which a non-custodial penalty is imposed); or

         (d)      the Executive's illegal or persistent immoderate use or abuse
                  of alcoholic beverages or drugs in a manner that in the
                  reasonable opinion of the Company demonstrably and materially
                  impairs the Executive's ability to perform his duties under
                  this Agreement or demonstrably and materially adversely
                  affects the Executive's or the Company's reputation with
                  customers or in the community as a whole; provided, however,
                  that this clause (d) shall not apply to use of prescription
                  drugs in the manner prescribed by a physician or other duly
                  licensed medical or health practitioner authorized to issue
                  prescriptions for such prescription drugs.

                  No action, or failure to act, shall be considered "willful" if
                  it is done by the Executive in good faith and with the
                  reasonable belief that his action or omission was in the best
                  interest of the Company.

         16.1.6   "Change in Control"

                  The occurrence of any of the following:

         (a)      any event pursuant to which any "Person" becomes an "Acquiring
                  Person" (as such terms are defined in that certain Agreement
                  dated as of January 28, 1998 between the Company and Harris
                  Trust Company of New York as Rights Agent);

         (b)      a merger, consolidation, exchange, combination or other
                  transaction involving the Company and another entity (or the
                  securities of the Company and such other entity) as a result
                  of which the holders of all of the shares of Common Stock of
                  the Company outstanding prior to such transaction do not hold,
                  directly or indirectly, shares of the outstanding voting
                  securities of, or other voting ownership interests in, the
                  surviving, resulting or successor entity in such transaction
                  in substantially the same percentages of ownership as those in
                  which they held the outstanding shares of Common Stock of the
                  Company immediately prior to such transaction;

         (c)      the sale, transfer, assignment or other disposition by the
                  Company and/or one of more Associated Companies, in one
                  transaction or a series of transactions within



                                        21

<PAGE>



                  any period of 18 consecutive calendar months (including,
                  without limitation, by means of the sale of capital stock of
                  any subsidiary or subsidiaries of the Company) of assets which
                  account for an aggregate of 50% of the assets of the Company
                  or more than 50% of the consolidated revenues of the Company
                  and its subsidiaries, as determined in accordance with U.S.
                  generally accepted accounting principles, for the fiscal year
                  most recently ended prior to the date of such transaction (or,
                  in the case of a series of transactions as described above,
                  the first such transaction); provided, however, that no such
                  transaction shall be taken into account if substantially all
                  the proceeds thereof (whether in cash or in kind) are used
                  after such transaction in the ongoing conduct by the Company
                  and/or its subsidiaries of the business conducted by the
                  Company and/or its subsidiaries prior to such transaction;

         (d)      the Company is dissolved; or

         (e)      a majority of the directors of the Company are persons who
                  were not members of the Board of Directors as of the date (the
                  "Reference Date") which is the more recent of the date hereof
                  and the date which is two years prior to the date on which
                  such determination is made, unless the first election or
                  appointment (or the first nomination for election by the
                  Company's shareholders) of each director who was not a member
                  of the Board of Directors on the Reference Date was approved
                  by a vote of at least two-thirds of the Board of Directors in
                  office prior to the time of such first election, appointment
                  or nomination.

         16.1.7   "the Chief Executive Officer"

                  The Chief Executive Officer of the Company and a member of the
                  Board of Directors of the Company.

         16.1.8   "Good Reason"

                  The occurrence of any of the following (other than by reason
                  of a termination of the Executive for Cause or Disability):

         (a)      the position or responsibilities of the Executive are
                  significantly reduced, (including, without limitation, by
                  reason of the elimination of the position of the Chief
                  Executive Officer or the failure to elect the Executive to the
                  position of the Chief Executive Officer or by reason of a
                  change in the reporting responsibilities to and of such
                  position, or, following a Change in Control, or any reason of
                  a substantial reduction in the size of the Company or other
                  substantial change in the character or scope of the Company's
                  operations), or the Executive is assigned without his written
                  consent to any duties inconsistent with his positions, duties,
                  responsibilities and status with the Company immediately prior
                  to such assignment;



                                       22

<PAGE>



         (b)      the salary provided in Clause 3.1 hereof (as the same may be
                  increased from time to time in accordance with Clause 3.3) is
                  reduced (except if such reduction occurs prior to a Change in
                  Control and is part of an across-the-board reduction
                  applicable to all senior level executives of the Group);

         (c)      the annual incentive compensation provided for in Clause 3.2
                  hereof is reduced or eliminated or, if after a change in
                  Control, the Executive's participation level is reduced or the
                  manner of assessing actual performance is changed in a manner
                  that results or would result in the Executive earning less
                  such compensation for a given period than he would have for
                  the same period absent such change;

         (d)      the Executive's aggregate level of benefits under the Benefit
                  Plans is reduced, except if such reduction occurs prior to a
                  Change in Control is part of an across-the-board reduction in
                  such benefits applicable to all senior level executives of the
                  Group;

         (e)      after a Change in Control, the Company fails to continue to
                  provide the Executive with benefits and perquisites which are
                  substantially similar in the aggregate to those to which the
                  Executive is entitled under the Company's Benefit Plans in
                  which the Executive was participating immediately prior to the
                  Change in Control, or fails to provide the Executive with
                  directors' and officers' insurance, at least at the level
                  maintained immediately prior to the Change in Control;

         (f)      the Executive is required to change his regular work location
                  to a location that is more than 15 miles from the current
                  address of Executive set out at the beginning of this
                  Agreement;

         (g)      the Company fails to pay the Executive any amount otherwise
                  vested and due hereinunder or under any plan or policy of the
                  Company, or fails to comply with any other provision of or
                  perform any of its other obligations under this Agreement; or

         (h)      the Company fails to obtain from any successor and to deliver
                  to the Executive such successor's written agreement to assume
                  and agree to perform the Company's obligations under this
                  Agreement.

                  If the Executive delivers to the Company a Notice of
Termination in connection with an event described in Clauses (a) through (h)
above, the Company shall have 10 business days from the date of receipt of such
notice to effect a cure of the event described therein, and upon cure thereof by
the Company to the Executive's reasonable satisfaction, such event shall no
longer constitute "Good Reason" for purposes of this Agreement.



                                       23

<PAGE>

         16.1.9   "Group"

                  The Company and the Associated Companies.

         16.1.10    "Intellectual Property"

                  Letters patent, trademarks, trade names, service marks,
                  designs, copyrights, utility models, design rights,
                  applications for registration of any of the foregoing and the
                  right to apply for them in any part of the world, inventions,
                  drawings, computer programs, trade secrets and other
                  non-public proprietary information, know-how and rights of
                  like nature arising or subsisting anywhere in the world in in
                  relation to the Business of the Company whether registered or
                  unregistered.

         16.1.11    "IRS"

                  The United States Internal Revenue Service, or any successor
                  agency of the United States Government.

         16.1.12    "Stock Option Plan"

                  The Pharmaceutical Marketing Services Inc. and its
                  Subsidiaries Stock Option and Restricted Stock Purchase Plan,
                  as the same may be amended from time to time, or any employee
                  stock option plan that replaces, supersedes or supplements
                  such plan.

         16.1.13    "Territory"

                  The counties of North America, Asia and the Far East and
                  Continental Europe, excluding the United Kingdom.

16.2     The headings in this Agreement are for convenience only and shall not
         affect its construction or interpretation.

16.3     Any reference in this Agreement to a statutory provision shall be
         deemed to include a reference to any statutory amendment, modification
         or re-enactment of it or to any legislation that supersedes it.

16.4     This Agreement together with the Company plans, agreements and other
         arrangements referred to herein contains the entire understanding
         between the parties and supersedes any other prior agreements,
         arrangements and understandings (written or oral) between the Company
         and the Executive relating to the employment of the Executive with the
         Company (other than Executive's activities on behalf of the Group in
         the United Kingdom) which such agreements, arrangements and
         understandings shall be deemed to have been terminated by mutual
         consent; provided, however, that this Agreement shall not terminate any
         agreement in effect on the date hereof between the Company and the
         



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         Executive granting or otherwise relating to any stock option, and any
         such agreement shall be deemed to be modified and amended hereby to the
         extent that the terms of such agreement are inconsistent with the terms
         hereof. The Executive acknowledges that he has not entered into this
         Agreement in reliance on any warranty, representation or undertaking
         which is not contained in or specifically incorporated in this
         Agreement.

16.5     The parties acknowledge that PMSI Limited, an Associated Company, and
         Executive have entered into an executive services agreement relating to
         Executive's services in the United Kingdom. The parties hereto have
         agreed that, in the case of conflict, the performance of Executive's
         duties under this Employment Agreement shall take precedence over the
         performance of Executive's duties under that agreement. The parties
         hereto expressly agree (i) that Executive shall not be required to work
         more than 140 days under this Agreement and (ii) that the term of
         employment set forth in Clause 1 of this Agreement shall not be
         terminated or affected in any way, and Executive's remuneration under
         this Agreement shall not be changed by the termination for an reason
         whatsoever of Executive's employment with PMSI Limited, the intent
         being that each employment shall be separate from and independent of
         the other.

16.6     The various Clauses of this Agreement are severable and if any Clause
         or identifiable part thereof is held to be invalid or unenforceable by
         any court of competent jurisdiction then such invalidity or
         unenforceability shall not affect the validity or enforceability of the
         remaining Clauses or identifiable parts thereof in this Agreement, and
         the parties hereto agree that the portion so held invalid,
         unenforceable or void shall, if possible, be deemed amended or reduced
         in scope, or otherwise be stricken from this agreement, to the extent
         required for the purposes of the validity and enforcement hereof.


16.7     Unless the context otherwise requires, any reference in this Agreement
         to the employment of the Executive or the Executive's last day of
         active employment refers to the Executive's employment with the
         Company.

16.8     Unless the context otherwise requires, any reference herein to Benefit
         Plans or other plans, agreements, arrangements, policies or programs of
         the "Company," or to a benefit, payment or contribution provided or to
         be provided to the Executive by the "Company" shall be understood to
         include any Benefit Plan, plan, agreement, arrangement, policy or
         program of any Associated Company, or any benefit, payment or
         contribution provided or to be provided to the Executive by any
         Associated Company, respectively.

16.9     This Agreement is governed by and shall be construed in accordance with
         the laws of the State of Delaware, and the parties to this Agreement
         hereby submit to the nonexclusive jurisdiction of the Federal and State
         Courts sitting in Wilmington, Delaware.



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          IN WITNESS WHEREOF, this Agreement has been executed by the parties
hereto as of the date first above written.


ATTEST:                                              PHARMACEUTICAL MARKETING
                                                     SERVICES INC.

By: /s/ Cynthia R. Thomas                             By: /s/ Warren J. Hauser



WITNESS:                                             DENNIS  M.J.TURNER
/s/ A.M. Lee Abbott                                  /s/ Dennis M.J. Turner










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                                    SCHEDULE

                              BUSINESS OF THE GROUP

The Business of the Group consists of the provision to the pharmaceutical
industry of:

         (a)      information services from and surveys of physicians and
                  managed care professionals;

         (b)      marketing research audits and surveys evaluating promotional
                  expenditure, physicians attitudes, behaviours and prescribing;

         (c)      profiles of managed care organizations, formularies, 
                  regulations and legislation; and

         (d)      related strategic studies and consulting services.









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