TECHMEDIA
ADVERTISING, INC.

    c/o 62
Upper Cross Street, #04-01

    Singapore  058353

    


    


    


    July 30,
2009

    


    ALAN GOH (Goh Cher
Kian)

    Apt. Blk.
151

    Ang Mo
Kio Ave. 5, #09-3040

    Singapore  560151

    


    Dear
Sir:

    


    
      
        	
                Re:

              	
                AGREEMENT
      TO CANCEL 24,000,000 SHARES OF COMMON STOCK OF TECHMEDIA ADVERTISING, INC.
      (THE “COMPANY”) REGISTERED IN THE NAME OF ALAN GOH UPON COMPLETION OF THE
      ACQUISITION BY THE COMPANY OF 100% OF THE ISSUED AND OUTSTANDING SHARES OF
      TECHMEDIA ADVERTISING
      MAURITIUS (“TM
MAURITIUS”)

              


      

    

    


    Subject
to and in accordance with the terms and conditions contained herein, this
binding letter agreement (the “Agreement”) will set forth the basic
understanding, terms and conditions relating to the cancellation of 24,000,000
of the 26,400,000 shares of common stock of the Company registered in the name
of Alan Goh upon completion of the share exchange agreement between the Company,
TM Mauritius and all the shareholders of TM Mauritius (the “Share Exchange
Agreement”), whereby the Company will acquire 100% of the issued and outstanding
shares of TM Mauritius.  Such cancellation by Alan Goh is to: (i)
encourage the shareholders of TM Mauritius to enter into the Share Exchange
Agreement; (ii) allow the shareholders of TM Mauritius (Johnny Lian Tian Yong,
Ternes Capital Ltd. and OneMedia Limited) to be the largest shareholders in the
Company; and (iii) encourage equity investment into the Company.

    


    1.           Cancellation
of shares.     Mr. Alan Goh hereby agrees that
concurrent with the closing of the Share Exchange Agreement, whereby the Company
will acquire 100% of the issued and outstanding shares of TM Mauritius, Mr. Goh
will voluntarily surrender for cancellation and return to the Company’s treasury
24,000,000 of the 26,400,000 shares of common stock of the Company registered in
Mr. Goh’s name.  In addition, Mr. Goh hereby agrees to provide the
Company with an irrevocable stock power of attorney which will set out the
transfer of 24,000,000 shares of the Company’s common stock from the 26,400,000
shares registered in Mr. Goh’s name on share certificate #1041 to the Company,
which Mr. Goh will have medallion stamped by a brokerage house or have his
signature guaranteed by a bank or notary public that is acceptable to the
Company and its transfer agent.  A copy of the irrevocable stock power
of attorney is attached hereto as Schedule “A”.

    


    
      
         

      

      
         

        
          

        

      

      
         

      

    

    -2-

     

    
2.           Execution
in Counterparts.     This Agreement may be
executed in original or counterpart form, delivered by facsimile or otherwise,
and when executed by the parties as aforesaid, shall be deemed to constitute one
agreement and shall take effect as such.

    


    3.           Governing
Law.     The situs of this Agreement is
Vancouver, British Columbia, and for all purposes this Agreement will be
governed exclusively by and construed and enforced in accordance with the laws
and Courts prevailing in the Province of British Columbia.

    


     

    
      
        	Yours
      very truly,	 	 	 	 
	TECHMEDIA
      ADVERTISING, INC.	 	 	 	 
	 	 	 	 	 	 
	 	 	 	 	 	 
	Per:	
                /s/
      Alan Goh

              	 	 	
                 

              	 
	 	
                Alan
      Goh, President and Director

              	 	 	
                 

              	 
	 	
                 

              	 	 	
                 

              	 


      

    

     

    


    If Mr.
Alan Goh wishes to accept the terms and conditions set forth above, please
execute this Agreement and fax or scan and e-mail a copy of the executed
Agreement to Jensen Lunny MacInnes Law Corporation, Attention: Michael Shannon
at (604) 684-0916 as well as return an originally signed copy to Jensen Lunny
MacInnes Law Corporation at 2550 – 555 W. Hastings St., Vancouver, BC,
Canada  V6B 4N5.  Upon such execution and return via fax or
scan and e-mail, this Agreement shall constitute a binding agreement upon the
parties.

    
       

      
        
          	 	 	 	 	 	 
	 	 	 	 	 	 
	   
      	
                  /s/
      Alan Goh

                	 	 	
                  Dated:
      July 30, 2009

                	 
	Alan
      Goh (Goh Cher Kian), shareholder of	 	 	
                   

                	 
	TechMedia
      Advertising, Inc.	 	 	
                   

                	 


        

      

       

      
        
           

        

        
           

          
            

          

        

        
           

        

      
-3-


    


    Schedule
“A”

    


    


    IRREVOCABLE POWER OF
ATTORNEY TO TRANSFER SHARES

    


    KNOWN
ALL MEN BY THESE PRESENTS, that GOH CHER KIAN

    For No Value Received does
hereby gift unto

    TECHMEDIA
ADVERTISING, INC.

    


    Twenty-Four Million (24,000,000)
shares of common stock of TechMedia Advertising, Inc.
standing in name of the undersigned on the share register of TechMedia Advertising, Inc.
represented by Certificate No. 1041 herewith
AND the undersigned does
hereby constitute and appoint TechMedia Advertising, Inc. as
his true and lawful attorney, IRREVOCABLY, for him and in
his name and stead to gift the said stock, and for that purpose to make and
execute all necessary acts of assignment and transfer thereof, and to substitute
one or more persons with like full power, hereby ratifying and confirming all
that his said Attorney or its/his substitute or substitutes shall lawfully do by
virtue hereof.

    


    IN WITNESS WHEREOF, the
undersigned have hereunto set her hand and seal at effective as of the ___ day
of July, 2009.

     

    
      	 	 	 	 	 
	SIGNED
      and DELIVERED by	 )	 	 	 
	GOH
      CHER KIAN in the presence
      of:	 )	 	 	 
	 	 )	 	 	 
	   
      	 )	 	   
       	 
	Witness 	 )	 	GOH
      CHER KIAN	 
	 	 )	 	(ALAN
      GOH)	 
	    
      	 )	 	 	 
	Address	 )	 	 	 
	 	 )	 	 	 
	
                
      

            	 )	 	
               

            	 
	
               

            	 )	 	
               

            	 
	 	 )	 	 	 
	
               

            	 )	 	
               

            	 


    

    

 

     

    
      

    

    The
signature(s) must be guaranteed by an eligible guarantor institution (Banks,
Stockbrokers, Savings and Loan Associations and Credit Unions), or else
notarized including all contact details of the notary public.