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###### Department of Agriculture

###### Agricultural Marketing Service

          - [Document No. AMS-FV-10-0040]

# AGENCY:

Agricultural Marketing Service, USDA.

# ACTION:

Notice and request for comments.

# SUMMARY:

In accordance with the Paperwork Reduction Act of 1995 (44 U.S.C. Chapter 35), this notice announces the Agricultural Marketing Service's (AMS) intention to request for revision of a currently approved information collection for Fruit and Vegetable Market News.

# DATES:

Comments must be received by August 9, 2010.

# ADDRESSES:

                        Interested persons are invited to submit written comments on the Internet at                         *http://www.regulations*                         or to the Market News Branch, Fruit & Vegetable Programs, AMS, USDA, 1400 Independence Avenue, SW., Room 2702 South, Stop 0238, Washington, DC 20250-0238. Comments should make reference to the dates and page number of this issue of the                         **Federal Register**                         and will be made available for public inspection in the above office during regular business hours or at                         *http://www.regulations.gov.*

# FOR FURTHER INFORMATION CONTACT:

Terry C. Long, Chief; Fruit and Vegetable Market News Branch, Fruit and Vegetable Programs, (202) 720-2175, Fax: (202) 720-0547. 

# SUPPLEMENTARY INFORMATION:

*Title:*                     Fruit and Vegetable Market News.                

*OMB Number:*                     0581-0006.                

*Expiration Date of Approval:*                     November 30, 2010.                

*Type of Request:*                     Revision of a currently approved information collection.                

*Abstract:*                     Collection and dissemination of information for fruit,                           ( print page 32356)                        vegetable and ornamental production and to facilitate trading by providing a price base used by producers, wholesalers, and retailers to market product.                

The Agricultural Marketing Act of 1946 (7 U.S.C. 1621-1627), section 203(g) directs and authorizes the collection and dissemination of marketing information including adequate outlook information, on a market area basis, for the purpose of anticipating and meeting consumer requirements, aiding in the maintenance of farm income and to bring about a balance between production and utilization.

The fruit and vegetable industry provides information on a voluntary basis, and is gathered through confidential telephone and face-to-face interviews by market reporters. Reporters request supplies, demand, and prices of over 330 fresh fruit, vegetable, nut ornamental, and other specialty crops. The information is collected, compiled, and disseminated by Market News in its critical role as an impartial third party. It is collected and reported in a manner which protects the confidentiality of the respondent and their operations.

The fruit and vegetable market news reports are used by academia and various government agencies for regulatory and other purposes, but are primarily used by the fruit, vegetable and ornamental trade, which includes packers, processors, brokers, retailers, producers, and associated industries. Members of the fruit and vegetable industry regularly make it clear that they need and expect the Department of Agriculture will issue price and supply market reports for commodities of regional, national and international significance in order to assist in making immediate production and marketing decisions and as a guide to the amount of product in the supply channel. Market News data is a critical component in AMS' decisionmaking process with regard to the purchase of fruit and vegetable products each for domestic feeding programs.

*Estimate of Burden:*                     Public reporting burden for this collection of information is estimated to average .0647 hours per response.                

*Respondents:*                     Fruit, vegetable, and ornamental industry, or other for-profit businesses, individuals or households, farms.                

*Estimated Number of Respondents:*                     4,013.                

*Estimated Number of Responses per Respondent:*                     219.                

*Estimated Total Annual Burden on Respondents:*                     56,861 hours.                

*Comments are invited on:*                     (1) Whether the proposed collection of information is necessary for the proper performance of the functions of the agency, including whether the information will have practical utility; (2) the accuracy of the agency's estimate of the burden of the proposed collection of information, including the validity of the methodology and assumptions used; (3) ways to enhance the quality, utility, and clarity of the information to be collected; and (4) ways to minimize the burden of the collection of information on those who are to respond, including through the use of appropriate automated, electronic, mechanical, or other technological collection techniques or other forms of information technology.                

All responses to this notice will be summarized and included in the request for OMB approval. All comments will also become a matter of public record.

Dated: June 2, 2010.

David R. Shipman,

Acting Administrator, Agricultural Marketing Service.

[FR Doc. 2010-13625 Filed 6-7-10; 8:45 am]

BILLING CODE 3410-02-P