32472 Federal Register / Vol. 75, No. 109 / Tuesday, June 8, 2010 / Notices 

7Staff intends to use standard risk aversion 

measurement methodologies akin to those in 

Charles Holt and Susan Laury, Risk Aversion and 

Incentive Effects, American Economic Review, 

December 2002, 1644-1655. 

8Several academic articles report that people are 

more willing to take identical risks over monetary 

gambles if the risk is presented as an opportunity 

to escape losses rather than as a chance to gain. Our 

‘‘framing’’ methodologies emulate those in Amos 

Tversky and Daniel Kahneman, The Framing of 

Decisions and the Psychology of Choice, Science, 

Vol. 211, No. 4481 (Jan. 30, 1981), 453-458. 

9Staff intends to use methodology similar to that 

in Stephan Meier and Charles Sprenger, PresentBiased Preferences and Credit Card Borrowing, 

American Economic Journal: Applied Economics 

2010, 2:1, 193-210. 

10Staff plans to use standard questions similar to 

those in Manju Puri and David Robinson, Optimism 

and Economic Choice, Journal of Financial 

Economics, 2007, Vol. 86, 71-99. 

11Staff plans to use the scale developed in Carl 

Obermiller and Eric Spangenberg, Development of 

a Scale to Measure Consumer Skepticism toward 

Advertising, Journal of Consumer Psychology, Vol. 

7, No. 2, 1998, 159-186. 

a series of choices between smaller 

certain amounts of money or larger risky 

amounts.7 Staff intends to describe the 

product to some subjects as creating 

benefits, while presenting to other 

subjects nearly identical information 

depicted as a reduction in harm. Staff 

intends to then test whether risk-averse 

and loss-averse subjects are particularly 

susceptible to fraudulent claims framed 

as opportunities to escape losses.8 Staff 

plans to measure subjects’ impatience 

through a series of choices between 

smaller monetary amounts received 

sooner or larger amounts but received 

later.9 Staff would then test to see if 

impatient subjects are more susceptible 

to fraudulent claims. Staff also plans to 

elicit measures of optimism 10 and 

skepticism 11 to determine their roles in 

deeming advertisements, both of 

fraudulent and legitimate products, as 

credible. In addition, staff intends to 

collect demographic and background 

information from the surveyed subjects. 

The FTC has contracted with the faculty 

of a university-run experimental 

economics laboratory to locate and 

recruit subjects and conduct the 

experiments. 

Staff will pre-test the experimental 

procedures with up to ten subjects to 

ensure that the instructions provided to 

participants are clear and 

comprehensible, and that the 

experimental procedures are workable. 

Pre-test subjects will be drawn from the 

same university subject pool as the 

experiment’s subjects. 

B. Estimated Hours Burden 

The FTC plans to seek information 

from up to 250 respondents for 

approximately 90 minutes each. 

Allowing for pre-testing of the 

instructions on as many as 10 

respondents, at an additional 30 

minutes apiece, cumulative burden, 

inclusive of the pre-testing, will total 

approximately 380 hours. 

C. Estimated Costs Burden 

The cost per respondent should be 

negligible. Participation will not require 

start-up, capital, or labor expenditures 

by respondents. The above-noted 

contractor will recruit the student and 

community member subjects to 

participate in this study; subjects will be 

asked to respond to an initial 

recruitment email to participate 

voluntarily. Staff will compensate all 

subjects for their participation in the 90- 

minute study. Subjects will receive 

approximately $8 as a show-up fee; in 

addition, they will have the opportunity 

to earn more during the course of the 

study based upon their responses to 

various questions. Staff expects that 

subjects will earn an average of $30 each 

for their participation in the 90 minute 

study, and that most subjects will earn 

between $20 and $40. 

David C. Shonka 

Acting General Counsel 

[FR Doc. 2010–13691 Filed 6–7–10; 8:45 am] 

BILLING CODE 6750–01–S 

DEPARTMENT OF HEALTH AND 

HUMAN SERVICES 

Office of the National Coordinator for 

Health Information Technology; HIT 

Standards Committee; Notice and 

Publication of Committee 

Recommendations to the National 

Coordinator for Health Information 

Technology 

AGENCY: Office of the National 

Coordinator for Health Information 

Technology, HHS. 

ACTION: Notice of committee 

recommendations and invitation for 

public input. 

SUMMARY: This notice publishes 

recommendations made by the HIT 

Standards Committee (Committee) at its 

public meeting on April 28, 2010, and 

invites public input on the 

recommendations at the Committee’s 

next meeting on June 30, 2010. The 

Committee is a federal advisory 

committee to the Office of the National 

Coordinator for Health Information 

Technology (ONC). 

Name of Committee: HIT Standards 

Committee. 

General Function of the Committee: 

To provide recommendations to the 

National Coordinator on standards, 

implementation specifications, and 

certification criteria for the electronic 

exchange and use of health information 

for purposes of adoption, consistent 

with the implementation of the Federal 

Health IT Strategic Plan, and in 

accordance with policies developed by 

the HIT Policy Committee. Sections 

3003(b)(4) and (e) of the Health 

Information Technology for Economic 

and Clinical Health (HITECH) Act 

requires ONC to publish the 

Committee’s recommendations to the 

National Coordinator in the Federal 

Register and on ONC’s Web site. 

Contact Person: Judith Sparrow, 

Office of the National Coordinator, HHS, 

330 C Street, SW., Washington, DC 

20201, 202–205–4528, Fax: 202–690– 

6079, e-mail: judy.sparrow@hhs.gov. 

Recommendations: During the April 

28, 2010 meeting, the Committee’s 

recommendations focused on standards 

for governance, funding and 

infrastructure of controlled 

vocabularies, value sets and vocabulary 

subsets to be used primarily to further 

interoperability between providers and 

the systems they deploy as defined by 

the various stages of Meaningful Use 

Objectives. The recommendations may 

be found at http://healthit.hhs.gov/ 

standardscommittee. 

Procedure: Individuals wishing to 

make comments on the Committee’s 

April 28, 2010, recommendations may 

present oral comments at the 

Committee’s next meeting on June 30, 

2010, from approximately 1 p.m. to 2 

p.m., e.t., at the Marriott Hotel 

Washington, 1221 22nd Street, NW., 

Washington, DC 20037. Comments will 

be limited to two (2) minutes per 

person. A separate notice announcing 

this meeting has been published in the 

Federal Register and provides 

additional information. 

Authority: Sections 3003(b)(4) and (e) of 

Health Information Technology for Economic 

and Clinical Health (HITECH) Act, Title XIII 

of Division A of the American Recovery and 

Reinvestment Act of 2009 (ARRA), Pub. L. 

No. 111–5. 

Dated: June 2, 2010. 

Judith Sparrow, 

Office of Programs and Coordination, Office 

of the National Coordinator for Health 

Information Technology. 

[FR Doc. 2010–13683 Filed 6–7–10; 8:45 am] 

BILLING CODE 4150–45–P 


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